Adult Site Broker Talk Episode 97 with Alex Leconte of 7Veils

Speaker 1 (0s): This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on in our business. Plus we give you a tip on buying and selling websites this week. This week we'll be talking with Alex Leconte of 7veils.

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Now let's feature our property the week that's for sale at adult site broker, actually our property of the week, this week, as a reminder that we always have some private listings available. In addition to what you see on our website and in our newsletters right now, we have a cam site dating sites and pay sites available. We often have other types of sites as well. In these cases, the owner of the site is usually expressing the utmost care to make sure that the identity of their cider company doesn't get out for a variety of reasons.

These are also generally larger listings with big revenues. If you're interested in finding out more about our private listings, please complete our buyer's NDA on our website and contact us to see if you qualify now, time for this week's interview. My guest today on adult side, broker talk is Alex Lacan, director of one of the industry's preeminent social media companies, seven veils Alex, thanks for being back with us today on adult site. Broker talk,

Speaker 2 (2m 42s): Thank you very much for having me. Thank you.

Speaker 3 (2m 46s): Quiet

Speaker 1 (2m 47s): Alex. He previously worked in the traffic world prior to joining seven veils that would make seven veils unique as they recognize how the needs of adult entertainment, social marketing differs from mainstream, and they create successful marketing strategies that work with adult entertainment to create deliverable results and long-term success on social networks. Both the company and Alex have won multiple awards. Lauren McEwen founded the company in 2010 with just herself as a one woman company.

A couple of years later named Alex's director. The company has grown to a large group of social media experts through statistical analysis of your social marketing campaign that create a social media strategy that burst through the ceiling of diminishing returns. It's responsive to your growth patterns and predictive of overall social media trends. They ensure that their engagement, marketing and analytics work cohesively to create an unbeatable social media presence. So how'd you like your commercial?

Speaker 2 (3m 49s): I love it. I should, I should broadcast it at the shows.

Speaker 1 (3m 54s): I'll let you. Okay. So Alex, how is our friend Lauren doing and what is she doing?

Speaker 2 (4m 2s): Oh, she's doing, she's doing great. You know, so, you know, Lauren, well, she's fascinating. So yeah, she, we went through the pandemic, you know, everybody had a hard time, but she really took advantage of that to, to read a lot of books and cultivate and you know, self-growth, I'm such a fan of her. She's doing well. Thank you. Missing the shows.

Speaker 1 (4m 26s): Yeah. We're missing her. She was always, she always lit up those shows.

Speaker 2 (4m 30s): Oh yes, she is. She's amazing.

Speaker 1 (4m 32s): She is that indeed. So what's the state of social media marketing today for adult businesses.

Speaker 2 (4m 41s): The technical word is fucked up. It's all fucked up, but it's still very profitable and it's actually really powerful. You know, I was reading, I was very happy to see that because we've been saying this for years and now the truths are coming. I was reading a report from exams, does that and the light and insights. And they were saying that for example, for content creators, like only fans and stuff for the models, the top one source of traffic is by 41% social media.

So it is clearly it's chaotic. It's really, the pandemic really hurt in a certain way. Social media platforms. It it's more crowded than ever. The, the messages are really chaotic. You know, there is a lot of information, a lot of noise and parasite rabbits and stuff, but the power is there. It's clearly the place to be. So it is still very profitable.

Speaker 1 (5m 39s): How has the pandemic changed? Social media marketing?

Speaker 2 (5m 44s): We've identified two main aspects that we are presenting as a big change from as a consequence from the pandemic. So first of all, it's, as I was saying, very crowded. So now a lot of people are using social media even more than before they are. They are really using it massively, or they want to entertain themselves or to educate themselves, which is really questionable to use social media to get a indication, but they are. Yeah, so they are tweeting a lot, posting a lot, sharing a lot and commenting a lot, giving you a lot of opinions, sometimes even unnecessary.

So this all create, this all create a huge amount of data to analyze and to process that even, you know, kind of visual pollution. So a lot of messages it's really harder for companies to make their message go through. And the other thing that we've identified is that demeaning is different. You know, we've always, so just to our claim to avoid controversial like religion and political and stuff, but because of the pandemic, we saw that it is also important to make a statement and to take a position on social media and not necessarily to be controversial, but at least, you know, to, to make things clear.

Speaker 1 (7m 6s): Yeah, that'd be human. Yeah.

Speaker 2 (7m 8s): Social, the human

Speaker 1 (7m 10s): There's a lot of people who are a little, a little less than that on social media. And that gets to my next question. Now I know you work primarily with Twitter. How hard is it for a message to break through with all the garbage and all the fighting that's going on over there?

Speaker 2 (7m 27s): It's very hard. And we, we, we work with all the platforms we do. I love Twitter in a way that it's one of the most adult friendlies, of course, for our business. It's the ROI is really significant on Twitter. And it's also the balance between, you know, the, the time investment for the client, because it's very slow to get a social marketing campaign applied. So of course on Twitter, they can see a little bit more thanks to the data and the, the reports that we can pull out.

So that's why I really like to work with Twitter as a main source, as a primary source. So yeah, it's, it has become very confusing too, for the companies to get their message delivered. And I always have this image of the movie, you know, sister act where the, the girl is saying, she's making an analogy between, between a bar and the, the concert they're giving. And she said, it's like, you're in it, you're in a bar. And everybody's talking, everybody's asking for the check, you know, making noise and stuff, and you're at the opposite and you need to get some buddy hearing you.

So that's exactly the way you need to make to get your voice louder. But of course, we are talking about platforms where you will post video pictures and texts. So how can you make your voice louder? First of all, you need to clean the way. So for this, you need to make sure that your message will be delivered. And for this it's the old techniques of SEO. We don't work with search engine optimization for, for, for Google, but we do apply the techniques based the algorithms analyzes that we run for Twitter and all the other social media platforms.

So first of all, you've seen the way making sure that you're, you create a sort of a map of, of the situation. And so you can get your message, they leave it in a, in a, in the proper way. But then of course, this is the, the pure information. And then you have to work on the packaging. So your message is open. So if which the target is, which is the target, and then you need to gain trust. So you have to, to put your message, to codify your message in a certain way, that it will make through this crowd and enrich your target, but then that it will be appealing enough.

So this person is opening your message and receiving a message.

Speaker 1 (9m 40s): Interesting. And with Twitter being that crowded, are there any other challenges?

Speaker 2 (9m 46s): Yes, it's always very hard to, well, all in all, in all social media, it's very hard because they are privately owned. So it is hard to rely a sustainable strategy because you never know what's going to happen if they decide to get rid of adults, which there is nothing pointing to this direction right now for Twitter, which is great. They've been really friendly with. Yeah, that's great. So this is a big challenge for social media because it's privately owned. So you need to always be, you know, aware of the rules and the terms of conditions.

So if they have clear statements about what they consider appropriate or not, it's okay. That in some cases like Instagram is very, very hard to, to define if the countries, if the piece of content will be offensive for some people conservative. Probably. So. Yeah. That's the big challenge.

Speaker 1 (10m 42s): I think some things will offend anybody.

Speaker 2 (10m 46s): Yeah. That's, that's a big issue, you know, and that's something that we I've recently written something about how dealing with our industry changes us. It affects us, you know, my, my big patient in licensed psychology, especially neuro and behavioral. And, and for, of course, working in this industry for, for example, I'm, I've been in the industry for 12 years and it changes, impacts oneself, you know, very, very hard. And so sometimes it's true that our limits are a little bit changed. Some things that really, you know, we are talking sometimes, and we don't see that we are saying things that people might consider in appropriate.

And for us, it's not what we were just talking about. Double penetration,

Speaker 1 (11m 29s): Right?

Speaker 2 (11m 31s): Yeah. If it is,

Speaker 1 (11m 36s): You know, you've, you, you said you've been in the industry 12 years, I've known you every one of those years.

Speaker 2 (11m 41s): How

Speaker 1 (11m 42s): Do you feel the industry has changed you?

Speaker 2 (11m 45s): Oh, that's an awful question. Thanks, Tara would be so happy. It did change me a lot, you know, at the beginning, I didn't want to come to, to join this industry because I was, I, I thought I was open-minded, but so it's a long talk that I had with, with my, with my ex-wife about back then, I was still married and I was a big jump, you know, getting to work with porn, even if back then I started with traffic.

So I wasn't dealing with content creation.

Speaker 1 (12m 20s): Is that why she's in by the way? Is that why she's an ex-wife

Speaker 2 (12m 27s): So she, so yeah, it was a big decision, you know, to, to take a job in the industry. And I actually, I thought I was up in mind, but I discovered that I was judging, especially on the fetish side, you know, I had some meetings and it was hilarious. I was lucky enough to have this amazing coworker back then when I started and the French and that she's running so many shows, she's really an amazing person too. And just like Lauren, there are the kinds of people that I really admire for this energy to have and his patients and his humanity.

And so she, she was next to me at the office and she was hilarious because she was showing me content, but she wasn't making fun of it. So it was more trying to educate me on here. See, so this is like a foot fetish or whatever. And I was like, yeah. Okay. And so indirectly, she and the, in the industry taught me how to, to accept all these diversity and, and, and not to judge anyone and make everyone comfortable. I had some meetings with clients back then that were hilarious because I felt like I was dying inside when the person was explaining the artistic project they had, but some projects were really creative and really different from the usual common fetishes.

So it was, it was an exterior it's really significant and meaningful. So this changed me a lot. It really broke my barriers. And it's, I'm very thankful for that.

Speaker 1 (14m 0s): Yeah. I think all of us, when we come from mainstream, it's we start out with our eyes bugging out and now we just shrug our shoulders.

Speaker 2 (14m 8s): Yeah. You know how I feel about that when I hear, and it happens because we see that at the shows, there are more and more mainstream people. And I'm sorry, it's not about, I don't want to offend anyone. It's not about being offensive. It's just that for me, the way I see it and the way I receive it, it's like having kids around and I'm not saying this to be disrespectful. It's just that, you know, how, and I'm going to take the typical example of straight man. They're always such an interesting case for me about, you know, seeing somebody like, if you see a woman without a bra.

Oh baby. That's that's that's yeah. That's what it is. Human. Body's beautiful. So interesting. You know, this energy and excitement that they have for something that is kind of okay. Yeah.

Speaker 1 (14m 59s): Yeah. So, okay. So she, so she took her, so she took her blouse off where she raised her blouse up to show her tits for a photographer. You know, it's just like you get so used to it. You don't even blink.

Speaker 2 (15m 11s): Yes. And you appreciate it in a different way. Like, for example, for me, I'm, oh, I appreciate the way, you know, all, all the models are empowered by their body and transcend that in some way. Maybe it's too philosophical, but certainly at a, some level, they are very empowered. And I admire that so much, you know, and some conversation, or even about my past and everything, when some people are, I'm talking to people out of the industry and the, oh, wow. They're very judgmental. There are.

And even hypocritical most of the time, which is unfortunate.

Speaker 1 (15m 46s): Yeah, yeah, yeah. Ocracy has enforced unfortunate and it's a, it's everywhere. So with so many platforms doing bands and you kind of alluded to this, where can you actually market an adult company where there won't be any issues

Speaker 2 (16m 4s): Everywhere. That's an awesome question. Thanks for asking, because we've had this talk with, actually with Lauren, two days ago, we were preparing a piece of content for our seven veil social media channels. And you can actually work with if it's platform, you know, it's, it's all about the branding and all about the positioning of your brand. You just need to adapt. Of course, the, the, the goal behind is going to be different. If you want to generate, for example, I just want to generate traffic of an Instagram campaign.

When I'm saying campaign, I'm talking about seven bills campaign. So it's different from what red companies like Dan, you know, German that I never even that I feel terrible. I can't pronounce his last name, but he's a legit authority in social media marketing. He is going to a lot of shows and he's doing a lot of cloaking and very interesting work, you know, based on redirection and stuff. She's brilliant. And, and Jason Hunt with all the Facebook campaigns, you know,

Speaker 1 (17m 9s): He's been on my show twice. Yeah,

Speaker 2 (17m 11s): No, surprise is very interesting. I love to listen to what he has to say. And so it's very interesting because they have these two companies are doing social media, but on a different aspect on what we are doing. So when I'm saying seven bills, campaigns, it's all about organic and community management and really based on human interactions, you know, so it is possible to work with a lot of platforms with, for example, Instagram, you cannot announce porn. So it would be more recommended to work on the lifestyle stuff.

Or if you have fetish, for example, super easy example. I four foot fetish client of mine, not of seven belts, I've just posted some. So I'm, I'm a fighter martial arts, since I'm a kid. And it's funny because we did a sort of shoot session at, in my private life when we were at the dojo. And then I just posted the pictures for one of the plan, because he has a foot fetish and I'm barefoot fighting. So, you know, you can use something from a different enemy that when you look at it on social media, it doesn't look sexual.

It doesn't look like a fetish. It doesn't look like something provocative or something made to, to, to excite someone that because of the, of the element itself, you can just kind of twist it and use the platform to your advantage. I don't know if I make myself clear, but it's all about rebuilding your, your content and be creative around it, you know, to, to just find a way to make it compliant with the platform you're using, but still promoting your business in a very discrete way.

Speaker 1 (18m 50s): But I hear people say, well, I did this, this, this, and this. And I got banned and I don't understand. There's a lot of that going on. Isn't there.

Speaker 2 (18m 59s): Oh yeah. All the time. And most of the time, I'm sorry to say that. Most of the times, because people are not rigorous. I'm not saying that if they do everything in the state of the art, they will be safe. Because again, this, that phones are privately owned. So you cannot, we have to play by their rules. And even though they can even break the rules, the platform itself, and it's totally unfair, especially Instagram, it's really annoying sometimes.

But most of the time, what we have identified, most of the models, we tell them that they cannot post any nudity on Instagram and they still put there. But, and I'm sorry to let everyone know that even if you are naked, but is on Instagram, well, it's still considered as nudity. So see, it's a problem then you also have, Right. But again, that's the limit about our industry, because for us, if we see someone but naked, it's going to be okay. Yeah.

And we don't, sometimes we don't see the problem with it. And of course we are dealing with platforms that are very conservative. So if we do that, they are shocked because, oh my God, that's, nobody has never saw an ad. It's really unfair. And it makes you feel bad. You know, sometimes you just post a beautiful picture. You're a beautiful woman and you're in a bikini and using a song and, and very glamorous, you know, like Vixen style, very beautiful. And then Instagram makes you feel bad about yourself because you're using something too sexy for them.

So yeah, it's a, it's a problem. But then also the behavior, the behavior is such an issue.

Speaker 1 (20m 41s): Right? Right. Yeah. I got banned from Facebook for a month for wishing a friend happy.

Speaker 2 (20m 48s): That's very hard to understand why they, two weeks ago they sent me a notification that I was violating the rule for bullying, because I just comment a comment that I made was U E w and they found it offensive.

Speaker 1 (21m 4s): Mr. Mr. And Mrs. AI. Didn't like it. I mean, isn't all this stuff. Pretty much being run by machines now.

Speaker 2 (21m 16s): Yes. The first level of check is by the algorithm. So it's all about, it's a very powerful tool that they've developed. Of course, they have a lot of resources, human brains and, and finances. So they, they develop their algorithm is just, you know, when you're posting a picture of the analyzing, if there is any nudity or fans, blood, this kind of harmful behaviors based on their guidelines. And then if it requires a manual check, it goes to a tier two where they evaluate, if the post is, is bad or respectful,

Speaker 1 (21m 53s): But you have to challenge it.

Speaker 2 (21m 55s): Yes. And it's again, not to get too philosophical about that. It's, it's complicated because the appropriate or not, it's a very subjective notion that depends on people. So if somebody, and even if the mood, you know, it's just like a judge you're coming at work, you're tired. If somebody is just pissing you off, maybe your patients will be reduced. So when you're in that post and you'll discover, oh, this girl is too sexy. Oh yeah. Bam. And sometimes you're just in a good mood and oh yeah, she's sexy, but it's fine shift you.

And you're just ready to go. So it's, it's unfair.

Speaker 1 (22m 29s): Yeah. And it's very, it's, it's very unfair in any time you've got you can, it, it can depend on people's moods and it influences people's businesses. That's, you know, that's just not right.

Speaker 2 (22m 43s): See, Bruce, that's exactly the point. That's why it's such a problem because we are talking about something, social and human, but we are using it for business. And that's the, one of the biggest challenge that I've seen over the years at seven bells that we need to work with a mix of it because we wanted the business, but we need to keep it social. So that's a very, very hard thing to, to work with, but it's also why it's so interesting.

Speaker 1 (23m 6s): Yeah, no, absolutely. No, I'm sure it's very interesting on a daily basis. So I notice a lot more influencer marketing now, just how valuable is that

Speaker 2 (23m 18s): It is very valuable. It's also very annoying to deal with. I think, I don't know, maybe I'm wrong. I would love to hear from somebody, but to be somebody, to be honest about that, if they really enjoy working with influencer marketing, it's really stressful because it's something that is not solid. It's really a risky investment, but of course I do become, and for people, for companies, individuals, et cetera, is they can use and influence a deal to promote their company or service or brand.

Of course, it's a, it's a great asset. If you can have someone very influential with a decent amount of followers, but also qualified followers, you know, that are matching your strategy. It is very powerful of course, to associate your brand to some it's very risky because, you know, that's the first thing you learn that public relations and marketing school where you associate your brand with a human being, this person can commit mistakes. So if this person is just, you know, being at some point in a, in a, in a scandal, then it can hurt your brand if you're getting too close to it.

And some, but if they're doing everything great and even, you know, being lucky or great people or whatever, then your, your deal is very worthy. Of course.

Speaker 1 (24m 36s): Hmm. I wonder if Ron Jeremy was anybody's influencer.

Speaker 2 (24m 39s): Yeah. We all have our circles of influences, you know, it's yeah. There is always a potential, there is always a segment. There is always some way to, to, to use more influencer marketing. It's just that it's very stressful because it's hard to quantify, to analyze the KPIs are really emptier and very hard to predict. So it's, you know, I love that for me. Best case was the fire festival. It's an amazing story. You know, using influencer marketing and we have some old influencers, the first influencer for me was very silt and the way she, she used her image and the way she didn't make anything, she was just using her, her background and name and behavior, et cetera, to, to create her brand.

So that's typically, I mean,

Speaker 1 (25m 29s): I walked past Barron Hilton and a hallway once at a Hilton hotel just to let you know.

Speaker 2 (25m 34s): Nice

Speaker 1 (25m 34s): Though. Yeah. See I'm somebody.

Speaker 2 (25m 38s): So fashion makes me laugh a lot. She's very fun.

Speaker 1 (25m 42s): Yeah. She's, she's quite good at what she does. What does she do? I know.

Speaker 2 (25m 47s): Very interesting. Yeah.

Speaker 1 (25m 50s): So how do you pick the right influencer then? Let's say you're a, you've got a client who wants a high level influencer. What steps do you go through to make sure you're new? You've picked the right person.

Speaker 2 (26m 3s): Oh, I don't want to promote anyone that just, you know, I it's easier if we put names on it. I'm not a big fan of doing this because it's free promotion. So I don't like to promote anyone for free, but a part of friendship, a part of partnerships, I would like to take two examples. If, for example, you want your market, you need to do companies need to be more organized. This is a fact that people come to us to do social media, but they are, they didn't take care of the base and social media marketing.

There is the word marketing in it. So it relies on data and market studies. And it's very old session in this, in this way. So you need to identify what is your market? What is it? What are your segments? Who is your core target? Who is your competition, et cetera, your pricing, your branding, the mapping of your values, et cetera. It's very basic. And this people can find it in online for free in books, et cetera. So the popular of marketing, a lot of books about that. So first of all, if for example, let's say your product is a luxury and a, your core target are women between women with a power of acquisition.

So let's say a high power of acquisition, let's say a tough brand, you know, high quality, et cetera, injury for the European market that you want to sell over Western Europe. Finally, I would definitely run with no doubt to Texas petty German porn star based in between California and Europe. And yeah, for me, she is one of the, she's an iconic influencer because,

Speaker 1 (27m 49s): And Patrick or husband or outstanding. Yeah,

Speaker 2 (27m 52s): They are, they are really professional. So that's of course the main thing you want to find about an influencer because you don't want to give money or, or pets sponsor anything with somebody that is not stable. You know, someone that is not fair or transparent, et cetera. And she has these qualities about being organized about her business, et cetera. She is an established brand and she totally fits in this. So she, when you have your elements of marketing, when you know who you want to reach, she just, you know, fit in because she has this double culture between the us and Western Europe.

And she's an established brand. She's very essential. She's very beautiful. Production is sustainable. So, you know, it's all about making match between a match between the offer and the demon. Same if you are like a sex story finished, like story kind of hardcore fuck machine. We had this client that they, they, they had this machine that where you can fuck yourself, you know? And Yeah, I think it's mainly for vagina and NSX.

I don't know.

Speaker 1 (28m 55s): Maybe not, maybe, maybe not.

Speaker 2 (28m 57s): I mean, you should try it.

Speaker 1 (29m 1s): I don't think so. You go ahead. Thanks.

Speaker 2 (29m 4s): So typically I would run to someone with a big audience in fetish, someone very empowered, someone very vocal about, you know, enjoying this. So a porn star would be the best for fetish. I like to, I know that there is a big market and different segments that I like to test first with the game market, because I'm speaking higher cover of acquisition, plus a behavioral tendency of testing, more products, a little bit less afraid of new stuff.

So yeah, I would run to the Dominica Pacifical gay porn star and director in Vegas because he has a lot of productions about that. You know, he has his only fans, his productions is. So it's all about analyzing your market, what you want to do with your product, who you want to reach and see who has the tools to do that. And for this, you can check the person on social media because they are sure it's public. They are showing everything they are doing. So you can see if this person has a form of channel. If this person has who the followers are, because you can click on followers and you can see if there are only, you know, people that are not relevant for your business, then it's not a good influencer.

Speaker 1 (30m 20s): Right? Right. How, when you just mentioned followers and it brought about a question that seems to be so important to some people and they actually go on and buy followers, do you think that's a good idea?

Speaker 2 (30m 32s): It's a terrible idea. It's for so many reasons. The first reason is that it hurts your business. For example, my Instagram account, I have a large amount of followers more than I do because no, no, no, no, no, no, that's not. But see, that's why it's very interesting because I am absolutely not that interesting. I have like 10 K followers or something. I am not entertaining these people. And we can tell by the likes. So sometimes I just want to tell them please and follow me because for the algorithm, it's a bad thing.

Because if the platform sees that you have so many people that are following you, but not a lot of people that are liking you, it means that what you're producing, what you're posting is not interesting, just like in my case, because I am personal friend of some influential people in our industry and beautiful porn stars and creative people, their fans, when they are posting and their stuff and tagging me all in the stories of when we are traveling or having private moment in our private lives, people are just thinking that they will get more information about these people like following me, but at the same time.

So, so the discrepancy between the followers, the followers and the likes is bad because the algorithm is just seeing that, okay, this, this person might have been interesting at some point, but now what she's doing, it's not interesting. So buying fake followers is not helping you plus it completely messed up your, your stats because you don't know at the end, who is really here on your account for you. If you're reaching new amount, if you don't know who is real and not, and also it's clearly a vanity issue is something that required therapy.

For sure. It's, you know, because this is business and your company, if you're selling, I always take this example of this bakery in my neighborhood. If we are 200,000 people in my neighborhood, why would they want a million followers? Because people are, have coming from another city or another country just to buy bread. You know? So people need to come down and it's normal. If somebody like accommodation, they have a lot of amount of followers because their, their visibility is way higher.

Now, if you are a very niche product, if you are, let's say, I dunno, a fish that is very a small community. Let's say foot fetish. It's not even a small community. It's a, it's one of the biggest players. If you're a foot fetish, well, you only talk to a certain amount of people. You know, a certain percentage of the people that have this fetish. So you cannot expect to get a hundred percent of the, of the main sex activity followers. You will only have the people with this fetish interest in the fish. So the numbers people need to, to put away their, their vanity and their pathological need to be liked to, to really face the reality and the numbers to, to review it.

You know, if you have a thousand followers, oh my God. That's a lot of people. Can you imagine the thousand followers? It's already a lot,

Speaker 1 (33m 40s): But by the way, that bakery, by the way, at the bakery, how good is the bread

Speaker 2 (33m 45s): Really good, expensive.

Speaker 1 (33m 46s): Then maybe when maybe I'll follow them,

Speaker 2 (33m 50s): I'll give you the account. They make you a discount. If I do their marketing, let's see. It's really impressive because people have, they have lost track of this whole it's common sense. It's obvious, but they get their ambition and their, their need to be liked and love getting ahead. It's, it's a real problem. We see with social media that it came to our life and it developed this anxiety and this need for people to be liked and receive, you know, but it's, it's totally explained.

I mean, you know, my, my specialty is neuro marketing. And when you receive a, like, for example, your brain is receiving happiness hormone that is triggering your brain. And it, it lasts 16 minutes in average. And it's the same area of your brain that is activated just like when you eat chocolate or when you have sex. So when you stop receiving, like you have a drop, you have a drop of hormones. So it makes you feel a bit bad, you know, that it stopped. It's a craving that you want more and more so it's human.

It's just that people need to educate themselves about it.

Speaker 1 (34m 58s): Yeah. So now there are many choices these days for social media management, obviously talk a little bit about what seven veils offers clients in the adult space and why someone should choose you over other companies and consultants

Speaker 2 (35m 13s): When a company or an individual is looking for help and assistance on social media. Of course, they need to check exactly what their needs are. We have many people that are reaching out because they want public relations and we don't do public relations. We can advise and help with some tips, but it's not the, the activity that we want to focus on because we really want to dedicate ourselves to social media. So first of all, make sure that your needs are only about social media.

Of course, you can find some companies that are offering a little bit of everything, you know, but in this case they won't dedicate the same amount of Howard's and human resources to that. Seven avails is only focusing on social media. So even if we have a part of consultants and consultancy is all oriented to strategies that are using the tools provided by social media platforms. So, so that's the first step to, to understand what your business is in need for what do you have if you have the material and the content necessary to perform on social media?

What we focus on is really a white hat. So we do everything organic. We don't do any kind of cloaking or any techniques like that. So it's interesting if you want to explore that, for example, to check with another company and for us, it's really about customer service through DMS, social branding, and social values, sharing the photos and the traffic generation, but again, organic. So it's all about the clicks, the links in the values, the Stripe, the SEO, et cetera.

So that's what we do. And, but the strengths, in my opinion of seven Wells is that we are a whole team. So we all have different skills and specialties that we can put together and to take the best aspects of it. The fact that you have sex educators, marketers, psychologist, sex workers, it's a lot of and business people. It's, it's a good mix in my opinion, to give your brand a full identity on social media.

Speaker 1 (37m 24s): That's awesome. So it's been over a year since, since we spoke what's new over there,

Speaker 2 (37m 30s): Although where

Speaker 1 (37m 31s): Seven veils,

Speaker 2 (37m 33s): Oh, well, things are, you know, somehow the same because we're the business, our business didn't change that much. What changed? It's the, the context, as I was saying, you know, more tools. So we always try to figure out what is the best way to deliver the message and to make this kind of packaging about how to deliver your message to your audience. So it's more about adapting, but the core business is still the same because when Lauren started the business, she was really, she had a good vision of it because she knew that social media would really take more importance and it did, it grew.

So we still work the same. We, we, you know, organic way engagement, posting, analyzing, reporting, how it's about entertaining, educating, you know, and exciting your audience to, to make that. So it's really interesting. It's the days already short.

Speaker 1 (38m 35s): So you used to be at every single show I can think of now with the last couple of years, shows being canceled during the pandemic, you've been home in Brazil. How has your life changed during this time?

Speaker 2 (38m 48s): It was hard dependent. It affected us all in different ways. Business-wise and another personal level too. So it was a little bit of a hard time, you know, it's just like if you're running and all of a sudden you have to stop, you need to, to figure out okay, to calm the body and stuff. So it's a whole situation. It's a tragedy. Of course, it's been demic so many days, it's all full on, on, on a side note.

What it forced me to do is that at a personal level, it was more about self care, you know, asking stupid things, details, like going to the dentist, something that I, every time I was going to the dentist with the shows, it was more an emergency thing. Like, oh, okay, I'm going to start doing this, but I need to travel somewhere. So it was always in a rush. Now you can take time to take care of yourself, you know, your growth, your personal development, medical, everything, you can, you have more time at home.

So I could finally inbox, you know, it's, it's weird and funny, but in March two years ago, I was opening boxes that I had from Asia that I was, that I was keeping from two years, that I didn't have open and all that. Oh yeah. These bouquets, I didn't read it yet.

Speaker 1 (40m 8s): Well, you live in a really cool place as do I, you know, you're at Copa cabana beach for God's sakes. I mean, it must have been, it must be pretty cool to be there and to be able to do a lot of the nice things you can do there.

Speaker 2 (40m 20s): Yes. Sometimes. Well, when you're used to it, you don't measure your how lucky you are. But of course, when I talk to other friends that are living in, in, in different farms, each city, each place has a great thing. You know, like when I hear people from Western Europe, they're like, oh my God, you're leaving a safe place. And people are more respectful. And that's, that should be interesting, but everything is not that I think that I live in a better place. It's just that it's a better fit for me, for my personal taste. Sure. So sometimes you're, you're very into it and you're not seeing how lucky you are.

But when I talked to my friends, living in different countries, I, yeah, I think that, of course I, me walking on the beach every morning and doing exercise it's of course it makes it sweet, but now on the countries, yeah. During the pandemic, it's cool that we can still, you know, enjoy such a beautiful landscape, et cetera. But on the other side, for example, the government didn't make a good job at the containment or information. Right. We are one of the worst, or I won't, I was about to say organized, but it's not organized at all.

And the good thing is that the population is aware of that, but otherwise, yeah, we live in a beautiful place, but the current government is a big issue.

Speaker 1 (41m 34s): Yep. We got rid of our Trump. You didn't. So last question. How much are you looking forward to getting back to the shows this year and seeing people?

Speaker 2 (41m 45s): I really wanted to say that the virtual shows were working, but the reality is we need to get back in as soon as it's safe enough in presidential shows. And I, I was wrong. I thought that we could do everything virtual, but it's the clearly the facts are here. The situation is that you can keep in touch with people online, but a human real contact is very interesting and very important for business.

And on the personal side. Well, I miss my friends a lot, just like everyone else, I guess. Yeah. So I am, I'm very eager. And I think the next show should be Vegas in January, 2022 for internet.

Speaker 1 (42m 29s): Yes. As we, as yes. As we record this in November at the end of November. Yes, It did it again, Alex. It's okay.

Speaker 2 (42m 39s): That's all it is back to the future.

Speaker 1 (42m 42s): It's back to the future. Well, I'm, I gotta tell you, I'm looking forward to seeing you there. And I miss the hugs. I miss the hugs

Speaker 2 (42m 52s): That I'm with too, or don't hug me.

Speaker 1 (42m 56s): I'm going to give you a hug. Goddammit.

Speaker 2 (42m 58s): Is that a straight, But I do miss the talk and you know, even the small talks in the elevator or something that there is stimulating for creativity and friendship. I like that.

Speaker 1 (43m 11s): It's our family. It's our family.

Speaker 2 (43m 13s): It is. It is.

Speaker 1 (43m 14s): It definitely is. Well, Alex, I'd like to thank you for being back again today and adults, broker talk. Thank you. And I know we'll get a chance to do it again soon.

Speaker 2 (43m 25s): Thanks a lot. Ruth.

Speaker 1 (43m 26s): My broker tip today is part four of how to buy a website. Last week, we discussed making an offer and deciding the best price for the site you're buying. Once you've made your offer. The work begins. If you're working with a broker, like say, oh, I don't know, adult site broker, we handle the negotiation for you. Let's say the seller doesn't accept your offer. They may make a counter offer. If you decide that you're willing to pay more, you can either accept their counter offer or counter back to them. A good rule of thumb is to always leave room to negotiate.

So don't make an offer. That's the absolute most you're willing to pay. If you do that, then you have nowhere to go. If the owner counters your offer, once the owner of new have come to a deal, then it's time to do some due diligence beyond what it is you've already done. During the initial process of looking at the site, you should have asked some questions like in the case of a pay site, how many joins and rebuilds there are per day. And then the other pertinent questions during due diligence, you need to make sure everything is where you need it to be technically to integrate it with what you're already doing.

You may even get your developer involved. If you're not tech savvy, you and or your developer should ask those pertinent questions. Once those are answered to your satisfaction, you should either have the seller or yourself draw up a sales agreement. I always tell my clients to do the agreement. Why? Because that way you can dictate the terms. So whether you're the buyer or the seller, you can make the rules, but just be ready to have the seller's attorney changed. Some of those rules, nothing is final until everything is signed off on.

Another thing we do for our clients is a letter of intent. Prior to the sales agreement being done. This gives your attorney a roadmap for the agreement, the letter of intent and more so the agreement will have all of the terms involved, including who pays for everything who pays for escrow. For instance, this can be paid by the seller or the buyer or split between both parties. We'll talk about the subject more next week and next week we'll be speaking with Norman Jean of junk productions.

And that's it for this week's Adult Site Broker Talk. I'd once again like to thank my guest Alex Leconte. Talk to you again next week on Adult Site Broker Talk. I'm Bruce Friedman.