Adult Site Broker Talk

At Adult Site Broker we broker websites and companies for the adult space. In this podcast we’ll talk to the movers and shakers in the adult space and talk about how you can buy or sell a website or company for maximum profit and with a minimum of trouble, plus we’ll talk about the goings on in our industry.


0 (8s):
This is Bruce Friedman of Adult Site Broker, and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus we give you a tip on buying and selling websites. This week we’ll be talking to Allyson Wonderland of succexxxsful.com. Adult Site Broker is proud to announce ASB Cash,

1 (36s):
the first affiliate program for an adult website brokerage. With ASB Cash you’ll have the chance to earn as much as 20% of our broker commission, referring sellers and buyers to us at Adult Site Broker. Check our website at asbcash.com for more details. First of all, today let’s cover some of the news going on in our industry. PornHub has released two statements about the announcement by visa and MasterCard that their cards would no longer be accepted on the platform. Following an editorial by Nicholas Kristoff of the New York times, which makes a number of allegations against the company regarding visa and MasterCard.

1 (1m 21s):
PornHub statement said these actions are exceptionally disappointing as they come just two days after PornHub instituted the most far reaching safeguards and user-generated platform history, unverified users are now banned from uploading content. A policy, no other platform was put in place, including Facebook, which reported 84 million instances of child sexual abuse material over the last three years in comparison, the internet watch foundation reported only 118 incidents on PornHub. This news is crushing for the hundreds of thousands of models who rely on our platform for their livelihoods regarding the allegations by Kristoff published by the New York times.

1 (2m 10s):
PornHub statement follows eliminating illegal content and reading the internet of child sexual abuse material is one of the most crucial issues facing online platforms today. And it requires the unwavering commitment and collective action of all parties due to the nature of our industry. People’s preconceived notions of pornhub’s values and processes often differ from reality, but it’s counter-productive to ignore the facts regarding a subject as serious as child sexual abuse, any ascertation that we allow. This content is irresponsible and flagrantly untrue.

1 (2m 51s):
We have zero tolerance for child sexual abuse. Porn hum is unequivocally committed to combating child sexual abuse and as instituted an industry leading trust and safety policy to identify and eradicate illegal material from our community, PornHub has actively worked to employ extensive measures to protect the platform from such content. These measures include a vast team of human moderators dedicated to manually reviewing every single upload, a thorough system for flagging reviewing and removing illegal material, robust parental controls, and a variety of automated detection technologies.

1 (3m 35s):
In a related story Monday, PornHub announced the removal of all content from its platform that was not uploaded by content partners or members of its model program, a purge that amounts to millions of clips. This latest move follows pornhub’s release last week of new guidelines, content uploads, including expanded moderation and the announcement by visa and MasterCard that the cards would no longer be accepted on the platform. Pineapple support will be hosting its annual pineapple summit tomorrow through Thursday, starting both days at 9:00 AM. Pacific time focusing on topics surrounding trauma, abuse, stocking, and anxiety.

1 (4m 18s):
The mental health summit will feature live webinars and panels with therapists and industry experts and will be broadcast on porn hub live. It is free for anyone who wants to attend the 2020 summit sponsored by PornHub and model hub. Well coincide with the international day to end violence against sex workers. This Thursday, December 17th, the speakers at the event will include performers, industry executives, therapists, and legal experts. Here’s pineapple summit in is in memory of Dr. Amy Harwich, a pineapple support therapist who lost her life tragically earlier this year, lay a tenant founder and president of pineapple support said the pineapple summit will have some of the top therapists and experts from around the globe discussing different aspects of mental and physical health therapy and coping skills.

1 (5m 14s):
They will be providing insight and advice for adult industry performers, discussing facts and promoting positivity and acceptance. The pineapple summit is 100% free and 100% online. This might be the most important summit you attend. The free speech coalition has announced its newly elected and reelected members of its board of directors of 2021. They are first amendment attorney Reed, Lee biz, founder and publisher, Alec Helmy chick media CEO, Kelly Holland, treasure Island, media president, Matt Mason and AVN publisher, Tony Rios, kink.com, CEO, Alison Bowden, adult time, CCO, Brie mills.

1 (6m 1s):
They will join board share and attorney Jeffrey Douglas, Mark Schechter of am ATM LA John Blitt of mile high media Scott Watkins of doc Johnson, Cathy Beardsley of SEG pay and Lance heart of purview out. Now let’s feature our property of the week. That’s for sale at adult site broker, we’re offering a sex toy review site dedicated to exploring sexuality and sharing and reviewing the author’s favorite sex toys. The thing that really stands out as the extremely high quality content use throughout the site, most sites, especially review sites, use junk content that is very obviously written just to rank for terms in Google.

1 (6m 44s):
This site is written in the first person and as a joy to read the authors, take the reader on a journey, showing them which toys they find the most enjoyable and explaining how to best use them. The rankings in Google are high because Google is rewarded this site due to the quality of the content. It’s also a nicely diversified site in terms of revenue it’s from a good mix of affiliate offers. So the business doesn’t hinge on only one main program. The site is also very diversified in terms of traffic to individual pages. The most trafficked page on the site only makes up 14% of the traffic. So it’s not dependent on just one page ranking.

1 (7m 25s):
Well, all content is exclusive. Nothing has been taken from elsewhere. Pretty much all of the traffic comes from organic Google results, no ad or traffic buying has ever taken place. This is an outstanding opportunity for the new owner. If they want to further boost the traffic, this outstanding sex toy review site is available for only $225,000. Now time for this week’s interview,

2 (7m 52s):
My guest today and adult side broker talk is Alison Wonderland of successful.com. Now I got to spell that it’s S U C C E triple X, full F U l.com. Alison, thanks for being with us today on adult side broker talk,

3 (8m 10s):
Thank you for having me. You have such a great announcer voice for radio. I love it.

2 (8m 17s):
Thank you. It is trained. I did go to broadcasting school for it.

3 (8m 21s):

2 (8m 24s):
Former former sportscaster one could have been, could have been a great baseball announcer. Just didn’t get the opportunity. Oh, well anyway, let me, let me give the low down on Alison. She’s been a stripper and a webcam model for 12 years. She’s always enjoyed sharing her knowledge with others about the industry. That’s where you and I agree. She started successful as a content based site to answer questions received on a daily basis and changed direction, which she realized how she could truly help by offering adult entertainers better solutions to insurance options. She’s created a platform designed for a chance to feel equal, secure, and educated as an amateur clip makers, stripper webcam model strap, a Snapchat premium model or any other adult entertainer out there.

2 (9m 14s):
There’s certainly a need for insurance. There simply are not enough resources or companies who view sex workers as equal. This is where successful comes in. They strive to provide accessibility and accessibility. When it comes to various types of insurance for adult entertainers, bringing you peace of mind and knowing they’ve created a safe space for your individual coverage needs, no matter what it is your hustle is. I love that. Now Alison wrote that part. Now it doesn’t sound like something I’d say. So how did you, how did you come up with a successful as a company?

3 (9m 54s):
I actually started by realizing that I was getting hit up a lot by friends who are really interested in, you know, just the simple things of what are you charging and how do you do this? And I got a lot of messages that my inbox a lot. So it first started out as kind of like a, how to website. And then I realized that, you know, there’s a lot of those and they’re all great and they all offer great insight. And I wanted to try to figure out something to be a little bit more different. And I flashed back to my days of being a dancer. When, you know, in the back rooms, there’s, there’s a bunch of like manager notes and stuff in the dressing rooms.

3 (10m 36s):
And I just remember them always being really negative and kind of yelling at us. And they never really fit being like, Hey, if you need health insurance or if you need, you know, someone to talk to or a crisis hotline or it was never anything helpful like that. Yeah. And so that’s kind of where it came into place. I looked to see if anyone was doing it, no one was doing it. So I was like, all right, let’s start the process.

2 (10m 60s):
And did you have to like get any licenses or anything like that?

3 (11m 5s):
So I’m pretty lucky. I happened to get to know the right person in order to get me in the door, to talk to who I needed to talk to. So we actually work with an already established company. I didn’t, I didn’t have to do anything. Our health exchange works the same as any other insurance website out there, you submit your form or you can just call and speak directly to an agent. So I just got, I got lucky that I met the right person.

2 (11m 37s):
Cool. Yeah. I think that when you’re talking about owners and managers of, of clubs, they really more than anything else objectify the women.

3 (11m 50s):
Yeah. They don’t. None of the, like I said, none of the were ever anything about positivity. It was always like, don’t put your heels on the couches. You’re going to put holes in them and you know, don’t give customers your phone number. It was, it was just a bunch of like your, it seems like your father was scolding you the entire time. It just, it didn’t seem like a positive environment. And I traveled a lot and I noticed that this was something that was in every single dressing room. It was the same story over and over again.

2 (12m 20s):
Yeah. They’re, they’re looking out for themselves, certainly covering their own, but certainly not yours. Do you feel like your background in adult entertainment hurts or helps you in this venture?

3 (12m 32s):
I feel like it helped me a huge, huge lot. This is a very hard industry. No one really, you know, we, we’re all, I think we’re all programmed and used to getting a job and then someone sits there and like, hold your hand through it and shows you what to do until you’re ready. And no one really does this here. It’s a very much, I’m going to throw you into the deep end kind of an industry. And a lot of the times I look back at I’m very thankful that I started really young, but I’m happy that I did because it taught me everything I needed to know to be able to be ready now for this venture.

2 (13m 12s):
Now, when you used to cam, what were some of your favorite moments? Oh gosh. Tell me some, tell me some, tell me some wild stories. I am, you know, there, there must be. There must be some pretty freaky stuff.

3 (13m 26s):
Yeah. Oh, well, there’s definitely, you know, when you’re new and you don’t know how to turn off, like the private messaging feature while you’re online and everyone just bombard you with messages. Yeah. There’s always some pretty wild requests. I think one of the wildest ones that I ever got was somebody wanting to turn on his webcam and be in his daughter’s room while she was sleeping and wanted to see if I was okay with that. And I was lie. I’m definitely not okay with that.

2 (13m 56s):
Yeah. That’s, that’s just, that’s sick. That’s, that’s sick and twisted. No matter how old the daughter is.

3 (14m 3s):
Yeah. And you don’t like, you don’t, you don’t want to try it. Right. Like you don’t want to be curious and see if like they’re actually going to go that far because that’s terrifying if they’re not just being a troll. So that was something I had to learn too, is like to not just don’t touch, don’t just don’t look at them. Don’t look at the DMS. That was pretty intense. I’ve had more, pretty crazy things. Honestly happened to me as a, as a stripper though, which means that people are very ballsy in person.

2 (14m 38s):
Yeah. Yeah. I would think it would be the other way around with the keyboard warriors. I mean, I mean, are there any other, are there any other crazy stories from the cam side

3 (14m 48s):
To me, what would be crazy? I’m sure. Maybe not being too crazy to other people, but I’ve definitely somehow got the, I will pay you to take a shit out in public or I’m sorry if we can’t curse. Take a

2 (15m 3s):
No, you can, you can, you can curse on this. You can curse on this show. Fuck shit. Sign of a bitch, motherfucker. This isn’t a, this isn’t an adult show that they’re all, there are no rules, so you certainly can curse. So they wanted you to poop in public.

3 (15m 19s):
Yeah. And they were willing to pay whatever it took to get me to do that. And I, it just makes you wonder, like, where does it start from? What are you doing to like, get this plan? Are you saving your money to like, are you saving your paychecks to get to this point? And then like when you have what you feel is enough, you approach somebody. I don’t know. Very crazy. But yeah, like I said, I’ve, I’ve had the same experience in the clubs as well. So I, I guess I just feel like, you know, if you’re, if you’re freaking, you’re freaking in it and you’re gonna, you’re gonna find someone to talk to about it no matter what,

2 (15m 56s):
I’m sure they found somebody to do that. Well, what were some of the crazier? A strip clubs, stories.

3 (16m 6s):
I, I referenced this one a lot because I, this is just so off the wall to me, but we definitely once had some guy come in with a spaghetti squash. Yeah. Like carrying it like a baby. Any, any picture that you have right now in your head is correct. He came in to the club, carrying the spaghetti squash and the crook of his arm. Like a baby definitely bought a dance for that squash. And I was the unlucky stripper that had to give that score.

2 (16m 33s):
Oh, he bought a dance for the squash. Yeah. Oh, I was, I was thinking, I was thinking maybe he wanted either. Oh, well anyway.

3 (16m 44s):
Yeah. I see. That’s kind of what we were going with. So it was a slow night. We all decided to pull straws and see who had to be like the unlucky one to go see what was going on. And lucky I got, I got the, I got the straw, so I got to go see what he wanted. And he wanted a dance for his squash. So you have a squash. I see. That was a highlight for me.

2 (17m 13s):
What are some other things that happened? And now you got me wondering,

3 (17m 18s):
I danced in Alaska for awhile. Those people get ahold of different kinds of drunk, their alcohol, where there is a different kind of proof, I guess, than I’m used to. Like, they have very high alcohol content out there and they don’t, they don’t, they don’t really have too much of a cap on what you drink. So it’s, it was a very interesting experience to be in Alaska with all these different people coming in and out, you know, you have people, the army, you have people doing oil, you have fishermen, you have all these different people, but they all come to the one titty bar in Alaska and they all get so drunk.

3 (17m 60s):
And it was, you know, it’s just not as up the battery every night, crazy stories every night, every night, every night, it was ridiculous. I’ve definitely never had as much fun as I did dancing in Alaska. So shout out to Alaska, he kept it.

2 (18m 22s):
What’s it like transitioning from dancing to webcam,

3 (18m 27s):
Super easy and made a lot of sense to me. It w it’s basically online stripping. It’s just a lot more involved. There’s a lot more that you have to offer with webcam than you do at the dancer, because the moment you leave the building, your job’s done, but as a cam girl, or as any webcam model knows, you’re never done with your job. You’re making video is you’re making clips. You’re selling Snapchat. You’re doing that. You’re, you’re always doing more than just web cam. So that, that was a little hard for me to, to learn like, Oh shit, gotta do more. Okay. No problem. But I mean, iPhone is make it so easy now for anyone to be like the M night Shyamalan porn.

3 (19m 12s):
So I really wasn’t, it wasn’t that hard to figure it out after a little bit, but it’s surprisingly easy. Yeah.

2 (19m 19s):
Now how about the transition from that to what you do now? How is that

3 (19m 26s):
Also oddly easy. I am someone who really likes to write and I love to be helpful. I am an Aquarius. So if anyone is into that kind of shit, then they know that we are sadly the helper. And I love getting that. Like, I don’t know what to do, where do I go person? And just like turning their day around. So it, it wasn’t too much of a shock. It’s just more of a shock that like, Oh, okay. Like I can stay in my pajamas all day. If I want to, there’s not any to go put makeup on and get ready. No, I have to really look at me anymore.

3 (20m 7s):
So I think I got really lazy with the, my period. But other than that, it was pretty seamless.

2 (20m 16s):
A lot of people have been working in their pajamas since early this year.

3 (20m 21s):
It’s very relatable. It’s it’s I think a lot of people are doing the whole, like, you know, wearing the business shirt for whatever zoom or a Skype call that they have to do, and then keeping it real with the sweatpants.

2 (20m 36s):
I don’t know if you’re aware of that. I don’t know if you’re aware of this, but TV news, people do this all the time. They’ll have business suits on, on the top and like shorts on the bottom.

3 (20m 49s):
That’s so funny.

2 (20m 50s):
Oh no, this has been going. It’s been good. That’s been going on. That’s been going on forever, coming from broadcasting. I know that.

3 (20m 57s):
So it’s not, not like a Ron burgundy thing. Like it’s a real thing.

2 (21m 1s):
No, no. It’s not, not just wrong. There’s more, there is more true to the stuff that was in that movie than a, that people would know. So, so anytime you have something like that, I mean, you’re, you’re pretty young. So you probably don’t remember the TV show w care P in Cincinnati probably never saw it, but that was about radio. God, I, and there were all kinds of bizarre characters in this and there was somebody like everyone in that show. So, you know, from my experience, so including myself.

2 (21m 41s):
So yeah, it, if you ever get a chance to see some episodes of it, it was a great show and very, very fun,

3 (21m 49s):
Relatable content or right.

2 (21m 53s):
Extremely to anyone who’s ever been in radio. For sure. Now was the name successful again? S U C C E X X X, F U L. Was it inspired from anything in particular?

3 (22m 7s):
I kept, I kept a journal when I was trying to name my company and thought of a lot of keywords that I wanted to focus on. And for some reason successful was the one word that I kept seeing over and over again. And then something just clicked with me and my little adult industry brain. And I was like, well, why don’t I just replace those S’s with three Xs? And then everyone will know that it’s related to adult entertainment and everyone’s been okay with it. But Instagram Putting three Instagram will not let me have the handle successful.

3 (22m 55s):
I have to put underscores between all the Xs. And it’s just such an eyesore. Thanks Instagram.

2 (23m 2s):
Yeah. Facebook in general pains in the ass. Now, now, how did you put together this health insurance partnership? Give me the details.

3 (23m 13s):
Oddly enough. It was a man and I started dating. I completely unrelated was just tagging along to, you know, dinners that you would have and within on call sometimes. And I realized that there was one company that in, in his line of business, he worked with that, like to ensure 10 99. And I was like, well, there is a sea of people that I have for you over here. Absolutely. Nobody wants to talk to because we’re all, you know, taboo and hush, hush, and nobody thinks of us apparently has people.

3 (23m 57s):
So I invite you to think of us as pupil. And it, it did, it worked, they were all aboard. They loved it. They loved what I had to say. It was, it, it couldn’t have gone any better, to be honest. Sometimes I still sit there and I’m like, how the hell did I do that Again? I’m still amazed that I was able to get, you know, a company that probably wouldn’t normally look at that coworkers as people to look at us as people. And then now I can only hope that shit let’s keep that momentum going. I hope other people try to get, you know, different forms of services to look at us as people that would just be amazing.

3 (24m 40s):
So I figured let’s get the ball rolling.

2 (24m 44s):
Yeah. You mean like banks and, and credit card processing and, Oh, that would be too much to ask now. Who do you feel? What’s that?

3 (24m 56s):
So it would just be too nice if we could just be looked at as normal human beings.

2 (25m 1s):
Yeah. Really? Who do you feel can benefit from your health dot S U C C E X X X, F U l.com. I’m going to spell that out again, website. And how is that different from successful? I’m not going to spell it out this time. Dot com.

3 (25m 18s):
So successful.com is a pay it’s my homepage. So that’s where you can see all of my older content. I call that the OGE archives, where I was writing like the, how to stuff. So now what I keep on there is industry talk, any kind of resource that I find, definitely we’ll be adding you on there. So expect to see you there. And I like to break down different insurance, especially health insurance terms. So there’s a little bit of education on that page as well.

3 (25m 60s):
And then the health.successful.com is the actual health exchange site where you can see phone number to contact an agent and you can fill out the form. So that is the actual health exchange website.

2 (26m 16s):
Okay. What exactly is a health exchange?

3 (26m 21s):
I had a feeling this question was going to come. A lot of people ask about that. It is another word for a health insurance marketplace. It’s basically a comparison shopping area for health insurance. That’s the easiest way to describe that.

2 (26m 41s):
Nothing more, nothing less, nothing. Well, health

3 (26m 44s):
Insurance is one of those things where God like, anytime I see a tick talk about it or a funny video. And it, you know, people are just talking about how America’s health insurance just makes no sense. Like, I can’t disagree with it because I’m over here laughing along with,

2 (27m 4s):
And if they basically screwed it up internationally too, trust me on that. Because a lot of the other countries basically follow a lot of the norms that were set in the United States, because while they’re American, they must be right.

3 (27m 16s):
I wish they wouldn’t. I wish they wouldn’t.

2 (27m 20s):
Well, they do. If you have private, if you have private health insurance, it’s overpriced and it has lots of limitations. They still have the pre-existing conditions thing when you get insurance here. So a guy I’m dealing with like UK companies and things like that. And there, you know, if we want private insurance, it’s, it’s equally as screwed up as anything in the States.

3 (27m 45s):
Yeah. Well, I mean, it’s even crazier here too, because you know, you have some States that participate in the ACA, you got some States that don’t. So, I mean, I can only imagine what it is like for somebody as an adult entertainer who is, you know, probably like what, 25, 26 coming off their parents’ insurance and now they got to go figure this out themselves. It’s exactly why I made this because I didn’t, yeah. I didn’t go get health insurance. Cause I didn’t know who to talk to or if I could tell them what I did or stride away from it. And I I’m lucky, I’m lucky nothing happened to me.

3 (28m 25s):

2 (28m 26s):
Yeah. A lot of people go on insured and it’s a, it’s pretty tragic. I have a friend here, who’s a musician and he’s actually teaching school these days. And he, he developed cancer and he, he was uninsured. So fortunately he had friends like myself and some other people that he knew that contributed to a go fund me page. And also fortunately healthcare here isn’t that expensive. So I think I’m pretty sure he reached his goal and he’s getting better. So I, I feel good. I made the first big contribution to it. You know, you got to take care of your friends, you gotta take care of your friends.

2 (29m 9s):
And you know, I, I know not everybody does, but you’ve got to, but now health insurance is terrible and hopefully the new administration will get something done. So not to get political cause I’m not going to. So what is God we’ve had enough of that. So what is your,

3 (29m 35s):
You’re all sharp pivot. Let me get away from that

2 (29m 41s):
Is your goal for the company. And how would you like to see it help adult entertainers?

3 (29m 48s):
I would love her, my company to replace all of those crappy, shitty negative manager notes that are in every strip clubs back room. I would love if I could personally tear every one of those down and replace it with how to get health insurance and how to get mental help and how to take care of yourself. That’s a huge goal of mine, but it seems really silly, but it’s just, like I said, it’s one of those things that I noticed. It wasn’t just, you know, my state, it was everywhere that it, you just get berated all day long with all these negative notes. It’s, it’s disgusting.

3 (30m 29s):
So that’s a huge goal of mine. And another would be to like, this is such a dream. I don’t even know if I could ever like make this happen, but if I could feel like I I’d be super woman, I would love to find a way to get a health insurance company to cover talent testing, like include it in there, whatever. And, and some kind of a package, or I would, I would love if I could ever pull that off. I would be that woman in the world, because that would just, you pay out of pocket for that. A lot of that you pay to what is it?

3 (31m 13s):
$200 every two weeks. And now you’re going 24 hours, I think, to go get tested how much they’re doing and they’re charging for that. But you know, that would be,

2 (31m 26s):
You should talk to, you should talk to the free speech coalition about that. I think,

3 (31m 31s):
You know, I’m, I’m really ready to talk to anyone who wants to help this industry, because I think we’ve been like stagnant doing the same thing for very long. So the newest thing out of this, can’t be only fans. You know what I’m saying?

2 (31m 48s):
Exactly. Now, how, how would someone sign up and get a quote?

3 (31m 52s):
So the easiest thing to do would be to go to health.successful.com. And there is a number right at the top for you. There also is a form that you can fill out and you can get a call back from one of our agents. That would be the best way.

2 (32m 12s):
Okay, fantastic. Alison, I’d really like to thank you for being our guest today on adults. I broke her talk and I hope we’ll get a chance to do this again really soon.

3 (32m 23s):
We’d love to thank you for having me.

2 (32m 25s):
My broker tip today is part two of what to do to make your site more valuable for when you decide to sell it later, keep your website design up to date, do a redesign from time to time. People will tend to think your site is the same as and click out

1 (32m 40s):
Of it without even looking if something doesn’t change. So keep it fresh and up to date times change. So should your website look at what your competitors are doing and see what it is you really like emulate success. If you know a site to be particularly successful, look at what it is they’re doing and do some of the same things. Now I’m not saying copy it. I’m just suggesting you improve your site by looking around a bit, you’ve got to keep up with the times or you’re going to end up being left behind. Also keep an eye on your competition and make sure you’re offering everything on your site that they are or more. Don’t just look at their design, but make sure your offers are good.

1 (33m 22s):
And you’re competitive. The same goes for your content. Do you ever wonder why one site does well and others don’t check out the competition’s content. What are they doing that you’re not doing? Be willing to make changes. People can understand why they’re losing sales to a competitor. You have the competitors clearly doing everything better. Emulate success. Make sure everything on your website works well. Make sure all of your links work properly. Check them on a regular basis. If things don’t work, you’ll lose customers. People are not patient. These days. People’s attention spans are like that of a gnat.

1 (34m 3s):
They’ll click out immediately and go to the next result in Google. If they don’t find what they’re looking for. If the site is hard to navigate, or if things don’t work, they’re gone check all your internal scripts and plugins and make sure they’re updated regularly as well. We’ll talk about this subject more next time. Adult Site Broker Talk, will take a two week hiatus for the holidays and be back on January 6th. Our guest will be Andra from Studio 20

0 (34m 33s):
And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest, Allyson Wonderland. Talk to you again next time on Adult Site Broker Talk. I’m Bruce Friedman.

0 (7s):
This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus we give you a tip on buying and selling websites. This week. We’ll be talking to Jason Maskell of Maskell Limited. Adult Site Broker is

1 (35s):
to announce ASB Cash, the first affiliate program for an adult website brokerage. With ASB Cash you’ll have the chance to earn as much as 20% of our broker commission referring sellers and buyers to us at Adult Site Broker. Check our website at asbcash.com for more details. First of all, today let’s cover some of the news going on in our industry. We’ll start today with some sad news, retired adult performer Nadia Night passed away last Thursday, according to industry friends, the Florida born night had been active in the adult industry from 2010 to 2017 shooting.

1 (1m 18s):
Mostly for Devil’s Film. She had just turned 42 or 44. According to conflicting reports night was reportedly found by adult radio personality and performer, Tony bones, who she had been staying with bones, described Knight as a loyal helpful friend who loved her family, friends, the ocean and her cat night bones is organized to go fund me campaign to help with the funeral costs and care for her pet wicked pictures, founder and president. Steve Orenstein has announced that his company and its extensive catalog of features in series as well as wicked.com.

1 (1m 59s):
Haven’t sold the gamma entertainment. The acquisition explained to rep for gamma includes renewed relationships with brand ambassador, Jessica Drake and exclusive director Axel Braun, who will also serve as head of production. Gamma aims to cement the iconic brands future as a key studio within its portfolio of membership sites. The two companies first inked a strategic web partnership in September of 2019. My experience with every person on the gamut team over the past year and a half of managing wicked.com has been nothing short of remarkable. Orenstein said they have truly been the ideal partner to help with the company I founded 27 years ago, the grew into one of the biggest, most recognizable brands in the adult industry today.

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He continued while it is difficult to let go of my creation. They have shown me their desire to take the best of what wicked has to offer and advance it to the next level as continues to evolve for years to come. As I focus my energy on wicked central care, the pleasure products company begun eight years ago, he described the acquisition as incredibly beneficial for the company’s loyal fans and longtime members of wicked.com GAM entertainment. President Carl Bernard looks forward to the new opportunities presented by the acquisition. He said by blending our creative approach with Wicked’s commitment to quality, I’m confident we will be able to explore new territory together within gamma starting last weekend, pineapple support is hosting a free music therapy support group for adult industry performers.

1 (3m 42s):
The virtual group led by composer, Dorian Wallace runs Sundays from three to 5:00 PM Pacific time and continues through December 27th. Music has the potential to stimulate, activate and inspire the mind body and spirit Wallace said it can enhance our quality of life and promote healing processing trauma can interfere with an individual’s quality of life as our basic understanding of what everyday life should look like is profoundly transformed through music. We will work to communicate our sense of self build coping mechanisms and move closer to a new degree of normal continued Wallace in music therapy, activities such as drumming music, listening and storytelling help us to address objectives.

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Find ways to circumnavigate them and build towards reconciliation with traumatic events. This in turn establishes new routines and ways to cope. Lay a tenant founder of pineapple support expressed enthusiasm for the new support group. She said, family dynamics are always challenging. And during the holiday season, they can be especially difficult. The stress of holiday can lead to anxiety, anger, hopelessness, guilt, and loneliness, but it can also connect us with others. Music is a foundational way to communicate and foster that community. And I’m eager for the people to experience the work the Doring and does visit pineapple support.org for additional details.

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And to register for the group. Adult site broker is a proud sponsor of pineapple support and all the wonderful work Leah and her staff are doing now. Let’s be true. Our property of the week. That’s for sale at adult site broker, we have just listed five amazing adult domains per sale. That adult side broker, any of these domains can be used to build a very successful and brandable website. The domains are sexo.com, spelled S E X O and porn flicks.com listed at $5 billion. Each asset.com listed@fourpointtwofivemilliondollarsstuddotcomlistedatwopointninefivemilliondollarsandstripcam.com for only $695,000.

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For more information, contact us@adultsitebroker.com. Now time for this week’s interview. My guest today on adult side broker talk is Jason Maskell of Maskell limited, direct from jolly old London. Jason, thanks for being with us today on adult side broker talk. You’ll welcome, Bruce. Thank you very much for the ink in the light. It’s a pleasure now with over 20 years in the adult industry, Jason has worked in a number of areas and we’re going to start there. Jason, what areas have you worked in, in the adult industry? And over the 20 years you’ve been in the business.

2 (6m 45s):
Wow. How long has this gone on for

1 (6m 49s):
As long as you want it to?

2 (6m 51s):
Okay. Well, I sort of fell into the industry by pure accident. I had a background in sales one day, I got bored and I became a professional makeup artist and I was working in the, in the sort of fashion and photographic area. And then through a mutual friend, I came and did an adult movie and helped out on that. And so that sort of got me into it. And from there people moved out positions, I read it and they said, why don’t you, you know, people, why not? So I then from went from makeup artists to agency and run one of the biggest model agencies in the UK at the time and built that up from the agency.

2 (7m 33s):
We then went into helping some companies out with cam supply models, the cams running cam studios in London for a Dutch company, a bit of consultancy and advising people on their productions. We then went into producing some products for some, some TV channels over here in the UK. So that sort of side of that, I then got headhunted and then went to work for the retail and film brand harmony and set up the us office, worked around building up their sales. So I remedy impound for the first time ever DVD sales and then sort of after I sort of parted ways with harmony, went into some consultancy and have now developed some areas where I feel the industry is in trouble, which is the financial services side.

2 (8m 24s):
So we’re looking into that at the moment we run some beta tests on some products and we’re now expanding out that side of things. And I’m also looking at CBD market for the adult serve for the auto industry as well for adult wellness and pleasure. Cool. Wow.

1 (8m 42s):
Now you didn’t mention the, the area that I know you from the crowdfunding. Yes. Well,

2 (8m 48s):
I mean, that was really sort of the B2B side from the financial services we’ve developed. Yeah. We, we launched crowdfunding platform a few years ago. Now it was offering rewards based crowdfunding and the longterm goal was always to offer equity crowdfunding now to do that, we had to be regulated and we found out there’s so much trouble to get a regulated partner to actually work with us because it was the adult sector we kept coming up with. We’d love to take 50,000 pounds from you to offer our service to you. We love what you do. We think it’d be a great success in the crown funding sector.

2 (9m 29s):
However, we can’t work with you because of reputational risk, which is a bit of a joke sooner than what some companies do. We then realized if we go down the equity route and did manage to find a, a regulation partner to do our points, you’d representatives, we raise all this money. There’s a good chance that the banks wouldn’t lend except the money from the company or from us to the company’s account. So we’ve now taken a sort of step back on that and touch wood. I can be announcing soon. We may have a business banking solution for

3 (10m 12s):
I’m sorry, business, what you dropped out, their

2 (10m 15s):
Business banking solution for the industry. Oh,

3 (10m 17s):
Wow. So specifically for the specifically for the adult industry

2 (10m 22s):
And the cannabis sector, we’re aiming at a way where they can actually take funds in through merchant accounts, transfer money to each other, put out to a master card and actually use it in stores, pay their suppliers, pay their performers, pay suppliers, and basically have a secure regulated facility, which will hold it.

3 (10m 53s):
Oh, this would be so it’d be like, it would be like a, it would be like a one-stop shop type of thing. Yes.

2 (10m 58s):
Yeah, yeah. We were close to announcing it. We’re looking at Q1 of next year now the whole, and then it goes to late things. We just double and triple check in a few things and all that, but we’ve got a, a private bank behind us, so we can actually hold a head up high and say, if you work in the adult sector, we would have to do business with you. Yeah.

3 (11m 24s):
This would be, and this would be full. This would be full, full business banking as well.

2 (11m 31s):
Food business banking. We’re not going to be asked to offer overdrafts and things like that at the moment. So it’s usually it’s stage one. It’s a way where you can know that you don’t have to lie to your bank and worry that your bank is going to suddenly come and close your account down. Like it has for so many people, businesses and performers, you know, it’s getting terrible out there for these people.

3 (11m 53s):

2 (11m 55s):
And then from that, we’ll bring back the, the crowdfunding funding as well to, to, to, to be part of the new financial services package. So we’ve now got a regulatory partner that will back us and work with us so we can bring back the crowdfunding to do that, do that fully regulated as well. So it’s going to be a busy, busy time next year. Hopefully.

4 (12m 17s):
Wow. So the, and then what will the, my question was, so they actually can have a bank account. And like you said, there, they don’t have to worry about it being closed down because of what they do. Right?

2 (12m 28s):
Correct. Yeah. They will have a facility where they can get paid from people within the industry. They can take their debit card, they can load a card up with money from their account and go and spend it in the shops. They can pay other people, all regulatory checks will be done. So you have to prove who you are as a company, you persons. So we get around the whole money laundering. It’s full KYC is included in it as well. So it’s a fully regulated system. So, but the biggest thing is you don’t have to worry. You know, we’re not going to say, Oh my God, you’re a porn star. Who would you? It will be, yes.

2 (13m 9s):
You’re a, an adult performer. You use your business email address. So nobody knows your real name apart from, you know, the, the us and the us in the back. So if you want to do custom videos for clients, they can send you money, volume business, email address. So you don’t have to worry about giving out your personal details to people. So we’ll keep people secure that way as well.

4 (13m 36s):
So is it going to be, is it going to be like an Eagle?

2 (13m 42s):
It’s a very, very sophisticated, evil it’s accounts. Okay. Yeah. So it’s, there’s Ebola. And then there’s this,

4 (13m 53s):
I’m looking, I’m looking forward to you coming out with it so I can hear the whole rollout. I know I’ll be here.

2 (13m 59s):
It’s just, I’ve known so many people. And again, it was the crowd funding, the way we found people, you know, just challenge. They couldn’t get the money from us. If we raised it for them, it was scary. And then I knew companies that had membership sites every year. They’d had to do a discussion with a bank and lie on what they did and hope that the bank manager didn’t look into it too, too much. And it was just causing them stress and worry. And then we hear, especially in the U S before was having their accounts closed down because the bank doesn’t like, what they do is terrible. Yeah,

4 (14m 38s):
No, I’m with you, my man. And even if you’re a B2B person like myself, go through a lot of the same crap. So as soon as they’re like, Oh, what no, don’t deal with porn.

2 (14m 55s):
Exactly where with this system, you literally, people can pay you for your services. You can pay your suppliers. If you need to put money onto a car to pay someone online or in a shop you can do. So it’s not going to affect you. It has a mindset

4 (15m 10s):
Really. They won’t really need another bank account if they have yet.

2 (15m 14s):
No, you work with this other bank account. That’s awesome. It’s one of a longer project, but it’s a, I want to get something out of there that goes, this gets rid of 96% of your problems at the moment.

4 (15m 30s):
Wow. Wow. I do very much look forward to hearing more about this. And when, when the rollout comes, we’ll definitely have to do another interview.

2 (15m 40s):
Yeah. Okay.

4 (15m 42s):
Not a problem, man. Okay. So let’s talk about another project of yours. You have many, you’re working with a studio cinematic spelled S I N E M a T I C a S and a Matika. I should have said maybe

2 (15m 59s):
Yes. We’re about this partnership. Yeah. I I’ve, I’ve known the, the owner and the director for a number of years. He is a creative genius. He’s fabulous. His stuff is unique. He is a real creative in his attitude. He just is so involved in the film in and getting everything right. And he’s planned this studio out for a couple of years, he’s put 300,000 euros of his own money into shooting nips and launching this it’s. And the whole first year’s worth of content, as you know, is now slowly being released or majority of it’s out.

2 (16m 43s):
So we launched in November last year. So we’re coming up to the first year anniversary. We, we, don’t a nice quietly, slowly launch rule about lights. It’s natural light. Everything is shot with natural lights. It shot all over Europe, beautiful range of well-known porn stars to newbies. So there’s a great mixture of performers in there. Some names that people are gonna know there’s award winners in there, people who are coming up for nominated for award like cherry case. And it’s just, it’s a little bit special, you know, it’s just, it’s the content. It starts off nice and soft and sexy.

2 (17m 24s):
You don’t know where it’s going to go. And then it just explodes. It’s beautiful locations, beautiful performers, but we really hard, good quality sex. That’s great. That’s great. Yeah. So, sorry. Yeah. Not launching a website, getting them onto some distribution platforms. Again, we’ve been very picky on chat targeted where we go, we’ve gone on onto adult time, which is great. Do you want such a great platform and as a new studio to be accepted by adult time was fantastic. We’re also coming out with Comcast is the only, we’re the only third European studio that Comcast had taken on, but then controlling an agent, the, the North American VOD traffic.

2 (18m 12s):
That’s a real coup, we’ve got some content going out on sky Germany as well. So we’ve done some partnerships with some really super quality brands, which we know next year is going to really push the studio forward. We’re up for a few nominations, hopefully Drexel is and AVN in January. So that’ll be nice. We’re going to look to see what other partnerships we can, we can do out for the content. So, you know, there’s range of content already in place for next year. Again, the whole pandemic has slowed things down and bother them cause they want it to be over in the U S shoot in some European, some us performers, and that hasn’t been out to happen this year.

2 (18m 57s):
Yeah. So next year

1 (19m 0s):
We hope now, Jason, you, you also do consultancy now. What are those services consist of and who for the most part are you working with

2 (19m 13s):
On the consultant again? Cause this is really because it’s sort of my background. I’ve been working on my, my main project, say the financial side, working cinemassacre as a CBD brand. We’re looking to launch and every now and then I step in, if people, I love startups, I love helping people. If I can help and advice and people I will do. And a little while ago, a brand come to me for a patented penis enlargement system in the U S U S patented. But the packaging was just wasn’t great. So we sat down, we redesigned the packaging, we redesigned all the documentation inside relaunched that up, got that nominated up for a non initiate years XPS.

2 (19m 59s):
And also we started expanding out the distribution partners for them and some advertising packages for them and that’s Magnum rings. So it’s, it’s again, it’s just, the owners were lovely. They really, they needed some help and some guidance on that product. The product was great. It was doing okay on their own. They needed to take it a step further. So I don’t jump in and do loads of those consults in some people, if they come to me and say, Hey, I need this. I’m quite happy to put people in touch with someone else and help them say, you need to do that. I’ve got to be excited about a project earlier this week. I had a call with a guy over in Sweden that is creating a sex robot.

2 (20m 43s):
And again, that made me step up and he’s currently building the, and we talked about the motors and how this could work. And I’m like, actually I could get this maybe into a cinematic film. We could have a robot doing a porn film. This could be really literally taking sex dolls to the next level. So that’s something that would be fun. So this is an interesting one. So I’m like, yeah, I want to talk to these guys a bit more. So we’re having conversations. They’re still in their early design stages starting. They just have in all of their skeleton mold sent over from China so they can start to build stuff. I’m like, just stop recording everything. You’re building record it so we can see it. And they’ve also got a little side project, which I think is, I’m going to say, you need to launch this first, which is a fucking machine, but a smaller, portable, interesting fucking machine.

2 (21m 34s):
It’s beautifully designed. Yeah.

4 (21m 38s):
I’ve actually, I’ve actually dated a few of those over the years.

2 (21m 45s):
This could be good. And also that, yeah, they’re interesting guys. They also see there’s great potential for the people who are disabled to his fucking machine. So again, is that attitude I’m like, Hey, this could be an interesting project. So I like to look at little things like that. And if I could help other people, I’m glad he passed stuff on outside the box, as it were. Yes.

4 (22m 14s):
Pun intended. Where do you see the industry going over the next few years?

2 (22m 21s):
I mean the whole COVID situation has changed. I know it sort of help some, some parts of the industry with say sex toys are done really well. Certain sex toys are fantastic, but what people have been locked down. I think the D the development and change of things like only fans where performance are getting more control over their content is an interesting one that can only grow. And with only fans becoming more mainstream and the seams, the mainstream are more talking about the adult industry. Again, I think that’s a positive move and that can help all areas of it. But I still think we’re going to have this whole reputational risk where they’ll get their toe in it though, like to be seen to do it to be risky, but they still worry about doing business with the, with the industry.

2 (23m 8s):
So I still think there’s problems there. So there’s room for some big, big changes on say the financial services side. That’s why I’m really pushing that so much. I think that could change things that can change things next year. If things open up again, it’d be great to them. I think there’ll be a new influx of, of, of content being produced and shell, which will be bright and fresh and stuff up. But I’m seeing a real innovation of sex toys. That’s really a lots and lots of sex toys coming forward and people wanting to get out. And it’s people from outside the industry who are coming in with bright new ideas like these robotic guys. Yeah. It’s we can use our technology and our knowledge that we’ve been using for the mainstream.

2 (23m 52s):
And, you know, we know this could really, we know the adult market is, is, is key for some, some elements. So I think next year, we’ll see some developments on some really new, great products. That’s an interesting,

4 (24m 6s):
Okay. You know, one thing I, one thing I’ve noticed with, with toys and novelties is the interactivity, you know, with the, the tele deldonics and such.

2 (24m 22s):
Mm. Yeah. Yeah. I mean, again, the, the, these guys were talking about with fucking machine ed, they’re talking already talking about like, we’ll have voice control, so is he even even better? So, you know, again, especially aimed at the disability market where you can just be land there and you can talk to it and tell him how you fast, you want it, what position you want in what’s, you know, and things like that. So that whole, should we say, Alexa is going to go, I think that’s going to come up the next stage as well.

4 (24m 53s):
Yeah. I could just see, I could just see Amazon, Amazon syncing with it. Yeah, yeah, yeah. Alexa, suck my Dick. So what are your short and longterm goals here in the next say, well, short, I mean, short and long-term what are your goals?

2 (25m 20s):
Okay. So short term is to, is to get this financial service to market, to make sure we’ve got everything dotted and crossed and in the right boxes and packaged correctly and get that launched. That’s that’s my, my number one goal for, for, for next year. We also want to really push forward with the, her CBD, which is a CBD brand that we’re looking to bring to market, which is aimed at couples pleasure and wellness, and some really interesting products in that. So they’re my short term. My long-term is to then take on the financial services side is to bring back the crowdfunding for my friend, that the banking services to crowd fund into an offer, more like proper business services and supports things like insurances and laws who schemes that.

2 (26m 12s):
So if your you’ve got clients and they’re, you want to keep them shopping, you, you could offer them a loyalty card to keep coming back, and then they can use those points across, across the industry to have a sort of generic loyalty scheme that will, it can be global wiser, you know, that’s my longer term goal for that.

4 (26m 31s):
Cool. That’d be cool. I’ll know. You mentioned the, you mentioned the CBD business. Why don’t you tell me just a little bit more about that? Yeah.

2 (26m 45s):
We’ve been looking at Steve again. I started looking at CBD through cannabis, through the financial services side things, which we know they’re having the same sort of problems with the adult sector has a banking side and talking to some people within that. Again, it was the consulting side. People come to me and said, Jason, we’ve got this great product. We think is a great product. We feel it’d be great in the auto industry and went in as a consultant, looked at it and then said, well, no, it’s not water-based you can’t use it. It’s not going to do what you want. You really need a water-based lube. That’s what they wanted to start with.

4 (27m 20s):
Oh, so it was a, it was a CBD, it was a CBD,

2 (27m 23s):
It was a CBD loop to start with. Yeah.

4 (27m 27s):
And just out of curiosity, I mean, I know about the properties of CBD and what CBD can do, but why would somebody get a CBD lube versus a non CBD loop?

2 (27m 43s):
Okay. So you got to look at the, you say some of the properties of CBD and, and this is where this brand has seen is, is they’re looking to aim and to aim itself, there’s more than just a, here’s a new, and you’ve got CBD in. It is actually gonna mention where it can help you. So if you’re a woman going through the menopause or you have a dry vagina CBD help, the lube does that part of the job, but also CBD can help with lowering anxiety, relaxing, you know, relaxing the person and just helping aid in that way.

4 (28m 18s):
Wait a minute. Are we talking a cure for PMs here?

2 (28m 23s):
Well, I don’t think anything can cure that.

4 (28m 27s):
I mean, if you, if you have something like that, you’re going to be a very wealthy guy.

2 (28m 33s):
Yeah. I mean, so what, what we’ve done is we’ve looked at a range of products. So I’ve, I’ve sort of come on board as a consultant and they sort of said, well, you want to do this. Don’t just go down that route. Let’s look at it. So I’ve sort of come on board and said, you know, let’s, let’s develop. So we arranged in a CBD Lu CBD arousal spray, a bath bomb, a candle that you melt. It has no parafin in there. And so you can actually melt it and pour it on. It becomes a massage oil, a standard massage oil, and again, a normal CBD oil that you can take onto your tongue. We then got options on things like chocolate lollipops, condoms. So we arranged in a whole range of products that will aid your funding, the bedroom, or wherever else you want to do it, but also age your wellness.

2 (29m 22s):
And cause there’s a lot of people out there that, you know, even couples, if they like anal sex, it’s it hurts. So the CBD can help numb the area as well as relax. So if it works in the gay area couples, as we said, people with, you know, going through the menopause. So there’s, there’s different there. We’re going to put together some little fun packs. So you can have your starter pack of a bath bomb, a candle, and some lube to range the perfect, you know, starter enjoyment pack. We’ve also got the option and the, the companies where we’ve teamed up with to do some non-alcoholic cocktails and one is a non-alcoholic tequila, which is amazing.

2 (30m 7s):
So you get the tequila smokiness and this beautiful non-alcoholic. Yeah. So you’ve got this beautiful taste. You get the relaxation of the CBD, but you actually, you don’t get pissed on it so you can actually have more fun.

4 (30m 26s):
Okay. And, and the, the translation for you, Americans is pissed means drunk. I just thought I’m here to, I’m here to translate Jason. I’m here to translate everything into English.

2 (30m 39s):
Maybe we should put some subtitles for me. And I won’t use any company, Ryan shank. Yeah. So the CBD again, we’re looking to launch that next year. That’s, I’m actually getting some samples delivered this week to me. And we’ve started on some packaging. We’ve got some nice sort of marks in storylines about it. And one, we’ve got a little sort of special sauce. So we call it the company we’ve teamed up with, we’re looking at a way to mask the taste of CBD in drinks. Because if you put too much CBD into a drink, you can actually taste it, smell it. And it’s not very nice. So they come up with a let’s call it a secret sauce.

2 (31m 21s):
That’s the easiest way to explain it. That encompasses the CBD. And so it goes, hides a marks that the flavor and the smell of it. So we can actually plug it into more products without any kickback should we say from it. But then they found when they were running tests because it’s in CBDs in case he get absorbed into a bot into the body at a higher rate. So you don’t get so much wastage. So you get an actually an eight up to 85% better absorption rate of the CBD into your system compared to another normal product. Nice.

4 (31m 56s):
Well, you’re, you’re becoming quite the expert on the CBD.

2 (31m 59s):
Yeah. Well, do you know what I’m, I’m, I’m disgusted on some of the products that are out there. I’ve seen CBD drinks that are in glass bottles and have loads of salt in it and sorts of sunlight kill CBD. So literally, and they’re made in California and you like really, it might’ve had it as it went in the bottle and there’s suddenly it’s gets seen in the shaken around with the salt in it. There’s no time someone drinks it. There’s no CBD left in there to enjoy

4 (32m 26s):
Well. Yeah. But if I’m going to have, if I’m going to have CBD tequila, you know, I want salt on my margarita. What do I do then? That’s a little bit different. Yeah. I guess I’m kind of screwed up. Yeah. You can get away

2 (32m 37s):
With the same a hit first before the salt kills itself.

4 (32m 43s):
Here’s hoping. Here’s hoping. Okay. Yeah. I got, I got a screw up everything. Don’t I? Sorry. Okay. So how has the COVID crisis affected you and your business?

2 (32m 55s):
Ross foes. Like most people, you know, we, on the, on the CBD, on the financial services, a lot of people we’ve talked with do just took a step back. They said, we don’t know what we’re doing. We’ve got staff out. We were talking to investors, investors when we really don’t know what money we’ve got at the moment. So everything came to basic, came to a halt on a lot of things I was working on. And now, so we’re now picking things back up again like that. So that was, that was hard. We seen, you know, some, some companies we’ve been working with and helping with I’ve seen improvements that the Magnum brings is a dumb pretty well because people are at home.

2 (33m 38s):
So they’ve actually seen things, increase for them. So people at home that, you know, the sex toys I’ve seen have gone well, so that that’s been sort of good. But for me personally, we had a quiet time, which was great. I, it means I sat at home. I have more time when my young son, I try not to stress. There’s nothing I could do about it. So I went to play in the park, play football with my son, went for walks,

4 (34m 4s):
Wait, wait, I gotta, I gotta translate again. Football football means soccer, not football. Go ahead. Sorry.

2 (34m 11s):
So, yeah. Sorry, not that game where you throw or catch it and fall over and then stand up and throw it pass. Unfortunately. Yeah. Yeah. I’m run. Yeah. So, yeah. So I mean, I tried not to let it stress me out and get to me too much. It is what it is. I’ve got some mainstream businesses in the aesthetic beauty, which literally closed down and just ground to hope because they couldn’t, people couldn’t get to the clinics. I couldn’t do anything. So I, you know, I’ve tried to make the most out of it and I’ve had some great family time

4 (34m 42s):
And you know, there’s, there’s, there’s always good with bad. Right?

2 (34m 46s):
Exactly. Yeah. I could never get back at the time I’ve happened. My son, which is

4 (34m 52s):
How we’ll tell her how old your son. He

2 (34m 54s):
Was two in August. End of August now.

4 (34m 57s):
Oh, that’s yeah. You’re you’re you’re you’re ahead in the game. Hey, in my situation, I’m stuck in, I’m stuck in Thailand, 10 minutes from the beach. Dammit. Oh God, I can’t travel to America. Oh, darn

2 (35m 15s):
Down the beach.

4 (35m 16s):
Somebody’s got to do it. So how do your adult and your CBD businesses affect your mainstream companies? Well,

2 (35m 25s):
Yeah, the thing is because of my love for startups and maybe cause I’m a complete idiot in a, in a lockdown I launched on the 1st of July, a not-for-profit community interest based where I live here in London to help start ups and small businesses, mental match them with mentors and find them funding because I feel the knowledge I’ve got from working in the adult was you’ve got to fight 10 times harder for everything. And you’ve got to come up with new ideas, doing stuff, a new ways of doing things. I’ve really sort of thought I can put this into the mainstream, the CBD, we we’ve got a nice brand for it under his sceney.

2 (36m 8s):
It’s got a nice backstory. So we know that’s going to cross over to the mainstream as well as into the auto sector. So it’s been positioned in the right way. I like to have something mainstream to get my head out of adult every now and then, but also it means I can take the knowledge I’ve learned from both and find what works and what crosses over. And I’ve, I’m in, I’ve always for 20 odd years, I don’t have a, you know, a real name and a work name. You know, you are, I am who I am. He searched me. Things are going to pop up in every sector I’ve done and I’ve done worried about it. Don’t like, it don’t work with me. You know, that’s always been my attitude.

2 (36m 50s):
So I go in and go, this is what I’m going to do in my mainstream. This is what we do. This is what I’m aiming to help. This is how we’re doing it. And so far people have been great and, and people have found out what I’ve done in their like really knowing. Yeah. But what I’ve learned is I can now help you do this and allow fantastic people move on to talk about the adult side. They always think it’s more interesting.

4 (37m 14s):
Okay. Hey, it always, when I tell people what I do, they’re always like, especially men. They’re like really?

2 (37m 23s):
Yeah. That was think was just sitting there looking at boots all day. You know, I really are. Now I’m sitting there looking at Excel sheets most of the day.

4 (37m 28s):
Yeah. That’s all we’re doing all the time. Yeah.

2 (37m 31s):
Yeah. Well, awesome line on the beach. Beautiful women. Absolutely. So

4 (37m 42s):
What do you, obviously, you talked about your two year old and I’m sure this takes up a lot of it, but otherwise, what do you like to do when you’re away from business and relax. Let, wait, let me guess. Watch porn.

2 (37m 56s):
Oh God. What’s important. Nowadays is I’m so critical. Even the stuff is Cinemascope I send it over and I’m like, yeah, they’re lightens gray and I’ll look at the makeup and I’m looking at positions. Yeah. I don’t think I can enjoy a porn film now. It doesn’t. It, it does. Yes. So I think, yeah, for me now, instead of just saying, want you to pull it off, I’d rather go and do some cooking, do some cooking, play with my lad and when I can do it. Yeah.

4 (38m 27s):
Me, let me, let me translate again. That means his son. Go ahead. Sorry.

2 (38m 30s):
Yeah. And then now thank God soccer football is back on TV. So I’m managing to get, I’m trying to get my, I’m getting my fix again. So he’s your team? Asphalt, Queens, port Rangers. The pride of London, blue and whites. Which ones? Between spot Rangers. QPR. Queens park Rangers. Okay. Yeah. West London team where I’m originally from. So yeah, that’s my guilty pleasure. A team that always underachieves. Yeah. What, what else do you like to do you like to cook? You like to play with your son and watch that. Yeah. And that really sort of sums up and then in-between anything.

2 (39m 11s):
If I get any spare time, I will try and sleep. Yeah. That’s always a plus. Isn’t it sweet. Yeah. Let’s do that from time to time. Yeah. It’s nice to have that. And hopefully now that the bars have slowly started to open up again, I can go out and have a drink with some friends and do a bit of socializing as well. Yeah. Blendon pubs are great, man. No doubt. Yes. I’d be there with you if I was there. But next trip to London, you can kind of the next part, the first points on the always need, you know, us Brits. We do like to drink. I’ve heard that about you Americans. Some of us Americans do too and can do it properly.

2 (39m 56s):
I do my best. I try to be proper in whatever I do. Jason, just for my British friends. That’s good way. I really like to thank you for being our guest today on adults. I broke her talk and I hope we get a chance to do this again really soon. Thank you very much. Lovely talking to you. Now get back to that beach and top up your tan. I’m going to do that.

1 (40m 19s):
My best. My broker tip today is part, one of what to do to make your site more valuable for when you decide to sell it later first, make sure you’re converting as much of your traffic as possible. Traffic’s expensive. Whether it’s search engine, traffic, review, site, traffic, or affiliate traffic, you pay it a lot for this traffic. So make sure that when someone lands on your site, you give them every opportunity possible to either spend money or do whatever it is you want your visitors to do in the case of a pay site, make sure your billing options allow as many people as possible to buy, have multiple ways to pay in North America. Most everyone has a credit card, but in other parts of the world credit cards, aren’t used nearly as much in Europe.

1 (41m 5s):
For instance, credit card usage is low. So look for billing options that will match the areas where your traffic comes from in Europe, ACH and debit cards are used a lot in Africa and other developing countries. Many people pay by mobile, do your homework and find out how people pay in the regions you get. Most of your traffic, it will make you more money. The worst thing you can do is get a visitor, have them want to buy, but since you don’t have their preferred way to pay, they can’t buy. If you’re looking for suggestions, feel free to get in touch with me via my website. Along with this is to improve your user experience.

1 (41m 46s):
Make sure your site is attractive and easy to navigate. People have more options than ever these days. I can’t tell you how many sites I go to. Even some that are owned by large companies where the navigation just isn’t obvious to the user. You poke around the site for what seems like an eternity to do something that should be relatively simple. Keep it simple. Before you launch any changes to your site, ask your friends to go to the site and check it out. Unfortunately, designers and tech geeks don’t think like us. You need real people to look at your site for you. The same kind of people who will be visiting your site next, make a good offer.

1 (42m 28s):
If you’re selling something and the offer, isn’t good. You won’t make money. It’s plain and simple as that. And if your offer is to contact you or get more information, then make the offer attractive and easy to understand. If you’re selling something, make buying easy, show them an easy way to buy and then leave, help them by making suggestions on what to buy. amazon.com is the best at this. They always have suggestions on what to buy based on your buying and browsing history. They use AI to do this. There are AI engines available these days at a modest cost. Look into this. If you can, don’t clutter up your site with unnecessary items, buttons and images.

1 (43m 12s):
Keep it as simple as possible. The best and most successful sites are the simple ones. The ones that lead you to take the action you’d like them to do. It’s not that hard just to remember when you’re putting together any site, try to think through the buying process, like a human being, whatever you do, don’t turn over that process to your designer. Don’t just say, build me a website. What you’ll get out the other end will not give you what it is. You’re looking for. Give them as much direction as possible and make it easy for them to build a site for you that makes your business succeed. We’ll talk about this subject more next week and next week we’ll be talking to Alison Wonderland of successful.com

0 (44m 1s):
And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest, Jason Maskell. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

0 (8s):
This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus we give you a tip on buying and selling websites. This week, we’ll be talking to Suresh Danshina, CEO of Chargeback Gurus.

1 (34s):
Adult Site Broker is proud to announce ASB Cash, the first affiliate program for an adult website brokerage. With ASB Cash you’ll have the chance to earn as much as 20% of our broker commission referring sellers and buyers to us at Adult Site Broker. Check our website at asbcash.com for more details. First of all, today let’s cover some of the news going on in our industry. Today is day two of the three-day virtual YNotSummit today’s featured sessions include two times for speed networking, finding help for your coding and its challenges by Fillip at Quantox. A panel on bankable tactics for affiliates, a state of the industry panel, maximizing revenue with your own adult affiliate program, building a culture of diversity and inclusion and adult how to get leads from Facebook by social media expert, Jason Hunt, and a live movie screening and interview with star Anna Fox and director Ricky Greenwood.

1 (1m 42s):
Yesterday, I was honored to do a session on buying and selling websites. You can view the session in the archives area of the why not summit website, which is located@whynotsummit.com, where the summit is being held. The summit concludes tomorrow. The free speech coalition has updated its response to the new COVID-19 safe at home. Public health orders issued for LA County that recently went into effect. This is from the FSC statement. The new restrictions do not directly address adult film, production and film permits are still being issued. However, adult film producers should use caution when shooting and review guidelines issued by the FSC and other health experts to help mitigate the risk of transmission on adult sets.

1 (2m 30s):
The surgeon cases is only expected to intensify in the coming weeks and should the spread not slow, more dramatic restrictions could be issued. Please continue to be vigilant about following the COVID-19 production, health and safety guidelines screen everyone for COVID-19 symptoms before allowing them on set, maintain six feet of distance among everyone on set. And that should be interesting to pull off wear a face covering and other appropriate personal protection equipment at all times, have all people on set, tested for COVID-19 as close as possible to the production date and report any potential onset COVID-19 exposures to the FSC.

1 (3m 16s):
As soon as possible. Jackie and Michelle group has announced the implementation of my 18 pass protection across its suite of adult pay sites. Following months of internal development, my 18 pass is currently being implemented on the entire group’s network and will be available to every operator in the industry who would like to benefit from a handy and reliable protection system. A rep explained the system will be able to check as soon as users arrive on a site that has adult content. If the user is old enough through credit card based verification, the rep noted plans are in the works to add ID based verification to the process.

1 (4m 2s):
My 18 pass is based on open ID protocol, which allows users to authenticate themselves on several websites without having to remember log-ins for each one of them, by using a unique user ID every time by never recording or transferring any personal data, it guarantees a total protection for the users said the rep, thanks to this technology, the Jackie and Michelle group benefits from an additional tool in order to ensure that no miner can easily access sensitive content, visit my 18 pass.com for additional information about the service. Now let’s feature our property of the week.

1 (4m 43s):
That’s for sale at adult site broker, we’re proud to offer for sale, a novelty manufacturer and website with pop culture, theme, silicone products, their products are niche yet relevant to mainstream audiences and are incredibly sharable as evidenced by the hundreds of articles written about the brand on outlets, such as Playboy, vice Buzzfeed, Mashable, penthouse, lad, Bible, Cosmo, Nerdist refinery, 29, pop sugar, and more. They also have a diehard community of more than 40,000 social media followers. In addition to their email list of over 10,000, all traffic to the website is self-created no ads have been purchased.

1 (5m 29s):
The traffic has all organic social and direct. This company can and has been run by two people part-time and it could be scaled up or merged with a much larger company with very minimal effort. The company has incredible potential for expansion, but it also has a solid four years of history of year over year growth and a huge community of dedicated fans. All manufacturing equipment is provided with everything needed

2 (5m 58s):
To continue running the business, including all product molds and related materials also included as about $50,000 worth of product stock. You get all this for only $675,000. Now time for this week’s interview, I guess today on adult side, broker talk is Suresh the president of chargeback gurus, Suresh, thanks for being with us today and adult site broker talk,

3 (6m 26s):
Thank you, Bruce, for having me on your podcast. Looking forward to answering your questions today,

2 (6m 31s):
Need to a Suresh is a certified e-commerce fraud prevention specialist payments, professional and charge back management professional, who knows firsthand the challenges business owners face, especially when it comes to chargebacks and fraud. It works closely with card networks, such as visa and American express on chargeback process optimization and policies. Chargeback gurus has been in charge back management over 16 years. They create custom chargeback prevention and management solutions. They work with many fortune 500 companies, as well as some companies and adult and have a staff of over 200 charge back and fraud analysts.

2 (7m 11s):
They identify the root causes of chargebacks eliminate future fraud and recover lost revenue. Now, Suresh, we were just talking casually and you were talking about how you came to the country and, and all that. So why don’t you give us that story?

3 (7m 32s):
Absolutely. I came to this country in 2000 to do my master’s at the university of Southern California. And in 2003, me and my partner started a business, helping businesses actually create revenues who are selling products online. And throughout the process, actually we were helping them, you know, identify that payment pain points, identify how they are losing money. And we were actually helping them fighting their chargebacks, helping them actually also determine how their fees are being built by the banking networks. And we used to help them optimize it. And slowly we graduated into having a revenue call center, where we were taking calls and identifying the areas where we can bring in more revenue for e-commerce merchants.

3 (8m 22s):
And chargebacks was off course the biggest pain point for a lot of our merchants. They didn’t know how to solve the problem. And they were approaching us to solve the pain point. And at that time there was no documentation available. You know, there was no information available online and we took the painful process of solving the problem. And we’ve had a very successful in recovering the money that merchants were losing beautiful fraud and disputes. And because we were so good at it, a merchant said, Hey, why don’t you start this as their own business, rather than you providing a customer service support because are a dime a dozen customer service centers. We thought, you know, what if the market is there, why not? And we found that actually it was a multimillion dollar problem at the time, and now it has become a multi-billion dollar problem.

3 (9m 8s):
It’s constantly growing. So in 2014, we started charged by groups and started offering chargeback prevention and recovery solution as a unique product. And we have been constantly growing and just in the pandemic, we grew 250% and steadily growing. We are very happy that we have the opportunity to assist a lot of merchants who are bleeding money due to chargebacks and fraud.

2 (9m 32s):
And you did this just a few years out of college.

3 (9m 35s):
No, actually I graduated in 2003, but I was actually ha you know, me and my partner started our own venture. We’ve added the payments industry at the time. And in 2014, we started charged by gurus, but I was being an entrepreneur since 2003.

2 (9m 51s):
Got it, got it. Okay. Now you’ve been in the industry now for over a decade. Do you have any crazy chargeback stories you can share with me?

3 (10m 0s):
Absolutely. One of the fascinating stories that lot of you know, people find it so interesting is we had a diamond merchant and he was actually selling a $30,000 diamond online. The customer actually purchased the diamond and he returned the diamond and he called the bank and said, Hey, I written the diamond. The merchant is refusing to give the money. So the bank thought the merchant is actually trying to scam the customer, but the merchant was not, the customer was a scammer. He here because he returned it with a fake diamond. And

2 (10m 33s):
So when you said diamond that I saw that coming a mile away, by the way.

3 (10m 38s):
Yep. It was a fake diamond Ireton, but thankfully he reached out to chargeback Bruce at the right time. So we were able to actually prepare all the right evidence and then convince a bank that actually the customer is at fault here. And he returned a fake diamond. And we also had a certificate from one of the vendors who rated that this is a fake diamond. And thankfully we were able to record the money. And the merchant said, if they would have lost that money, he would have filed bankruptcy because he said he cannot roll $30,000 at a loss when he’s just starting his business.

2 (11m 12s):
Oh, wow. Did the guy go to jail? Do you know?

3 (11m 15s):
No. Unfortunately the laws are so for online, online scam, I mean, you can actually go to a retail store. You can actually, you know, if you happen to steal, you know, a small item, you can go to jail, but you can actually steal multi-billion dollars online. And because you are in a virtual location, it’s very tough to prove the case and send you to jail. Unfortunately, the loss of so weak when it comes to online purchases.

2 (11m 41s):
Well, that has to change. Yeah.

3 (11m 44s):
Oh, organized network. As you know, it’s very challenging to trace the real person.

2 (11m 50s):
Oh, absolutely. Absolutely. Of course. If the laws did change, that would be bad for your business. Wouldn’t it. Now. Now why should merchants fight chargebacks in the first place? Great question.

3 (12m 4s):
So I give a classic example. If somebody is actually coming to your house and they’re trying to actually get something out of you, you know, that is, that is, you know, legally yours, what will you do? You will try to fight it, right? You will actually, you will call the police or you will actually try to prevent the guy from actually taking the money out of you, right? Or 80, any valuable that you have in your house, you are going to try to protect yourself. It’s the same thing happens, you know, on the online space, when e-commerce businesses asked me, why should I even consider fighting a chargeback one? You are sending a message to the fraudster. That if you try to actually, you know, defraud me, I’m going to fight it and I’m going to get the money back so that it prevents him from doing it again.

3 (12m 51s):
And the second thing is actually, the cost of running a business online is increasing every day, right? There is more and more competition. Adult space is super crowded. Your customer acquisition costs is constantly increasing and merchants, especially are looking for creative ways to add, increase their profitability. And one way for you to do that is by you fighting the chargebacks so that you can actually prevent the revenue loss from happening. Chances are when you have a competitor, they might not fight the chargeback, but guess what? If you fight the charge back, and if you’re able to recover the money, you can use that money to actually acquire more businesses are more customers.

3 (13m 33s):
If you let it go, chances are this frosted is going to keep coming back over and over. Try to defraud it because they know that you’re not going to do anything about it. One, you can prevent the fraudster from committing the same mistake over and over. Second thing is you have an opportunity to get your money back. You’re going to lose the revenue there because you already paid for the customer acquisition cost. You have paid for the video streaming that incurs a cost when you provide a streaming service to a customer. So this is a great opportunity for you to recoup your losses.

2 (14m 2s):
That’s right. And you’ve also paid, you also pay the chargeback fees as well.

3 (14m 7s):
Absolutely. You have paid your charge back fee. So you might as well fight it. And you know what? I covered your money and send a message to the fraudster.

2 (14m 15s):
Absolutely. Now what are some of the best practices for merchants with subscription or streaming sites?

3 (14m 22s):
So there are two components, right? One is actually the prevention component. I always tell merchants, if you can prevent the charge back, that’s the best thing you can do. So we actually created a solution where we partnered with a lot of banks. And unfortunately in the payments industry, you cannot exceed a certain chargeback threshold. You know, you have to be between a less than 1% chargeback. If you charge back, then they shut your business down. And with that,

2 (14m 49s):
That keeps going down by the way that it

3 (14m 52s):
Exactly, you know, it keeps going down every year because the card networks say, Hey, now that there are so many fraud prevention tools available, we expect you to keep your chargeback ratio less than 1% previously. It was up to 1%. Now it’s actually 0.9%. So we worked out with a lot of banks where they notify us prior to a customer filing a dispute. And what we can do is we can issue a refund to these customers so that we can eliminate a potential dispute from happening. And this is a great service for a lot of other businesses who are exceeding that 1% threshold in order to save God their business. They say, you know what? I don’t want to actually go through a chargeback for a $20 or $30 subscription.

3 (15m 36s):
They will just say, Gordon, issue them a refund. And we will issue the refund and we’ll prevent them from filing a dispute in the first place. That’s the first solution. That lot of our actually merchants in the adult industry utilize. The second solution that I call it as the golden thing is fighting the charge. Back when I know that the merchant has provided the service, we have all the right evidence to prove that we have delivered the service. And we have a digital proof that the guy actually downloaded the video audience, watch the video. Then we will fight those bogus chargebacks and we can help them get the money back. So we offered it a company solution. We also offer a prevention solution that is much needed for the merchants in the adult space.

2 (16m 20s):
Now you told me what it’s done for your business, but how has COVID-19 impacted the fraud landscape?

3 (16m 28s):
Oh, great question. And as you all know, we have seen a spike in the transaction, especially in the adult space. Y lot of people are at home. They are not at the office. They are at the Liberty of watching porn when they are actually sitting in their home. Right? So the amount of transactions have significantly increased. And so does the fraud. You know, people think, you know what? I can actually pay for the subscription, but I can get my money back by calling the bank. Unfortunately, the banks don’t do a great job in asking follow-up questions. I can call a bank and say, I never authorized it. This is a fraud. And they won’t even verify or cross check anything with me and they will simply accept the fraud.

3 (17m 10s):
So we have also seen a spike in fraud. Why? Because unemployment rates were extremely high during the month of March, till June. And lot of people who are thinking of, you know, scrambling for money, they thought, okay, that can get the money. Okay. I cannot make more money. Let me see where else I can do it. So they thought, you know, calling the bank and telling them that I never opted for this subscription can help them get the extra money. Some of them also filed a dispute for six months up to eight months of transactions. And the banks never asked them a question. Hey, what were they doing for eight months? Oh, I never checked my credit card bill just now I’m looking at it eight months, I’ve been built for this.

3 (17m 51s):
And now I notice that this is a fraud. So we have seen customers filing a dispute up to eight months prior. So we have seen a big spike and fraud charge backs, especially during the COVID season.

2 (18m 3s):
Well, and let’s face it. It’s always been the case for the banks. Don’t seem to care if it’s a fraud coming from porn.

3 (18m 12s):
Absolutely. But what we have done is actually we have fought with the banks. We have fought with the credit card networks and we have convinced them that, you know what? I understand that it could be mistakes on both ends. There could be a bad merchant, that it could also be a bad customer, but we have convinced them to accept certain evidence as valid evidence that can prove the innocence of the merchants. And especially in the adult industry, it can be tricky, right? Because everything is online. There is no physical product being shipped. So now the partner networks and the banks are willing to accept digital proof as a valid evidence. So V on, in a position to use the evidence that adult merchants normally have as a digital footprint.

3 (18m 54s):
And we collect those evidence, we put together our own package, and then we prove the innocence so that we can actually convince the banks to reverse the transaction. What we have also seen in the past is when you are proving your innocence, right? When you are, for example, chase bank, when chase sees that there is a merchant who is actually disputing the transactions, but they are disputing the chargebacks on they’re proving their innocence. They are more likely to approve your recurring transactions for other customers. Because now they know you are a legitimate business, then merchants actually constantly write off chargebacks as a cost of doing business. What is the message? You are sending these banks.

3 (19m 34s):
The banks are going to think, Oh, this must be a notorious merchant. They must be doing something bad. And that’s why they are never disputing a chargeback,

2 (19m 42s):
Right? So it actually, it acts on its own. So not having charged backpack. Chargebacks actually helps your throughput

3 (19m 48s):
Absolutely. By you quite charged, you can prove you’re in a sense, and that can also help you with your subscription billing as well. Because banks are going to look at who you are, you know, and they’re going to ask, what are you hiding behind the carpet that you’re not telling me anything about your business? Your customers are filing a dispute and you’re not doing anything about it. So it will have an impact on your recurring billing. Some issuers can blacklist you if they blackness and you will be able to accept credit cards from anybody. Yeah. And you’re presumed guilty. Absolutely.

2 (20m 21s):
Yeah. You don’t want to get on one of those black was I, I had a client who got blacklisted and lost this processing and he came to me and wanted to sell his website. And yeah. And so he had no processing. His sales went down to zero from a very high level. It was a bogus fraud claim. It wasn’t about chargebacks, but as he still got blacklisted and it took him about a month to get off the black list. So he could acquire processing again and not from the bank he was with. They wouldn’t take it. So that’s just a, it’s a mess. You get on one of those blacklists, good luck, your business, your business just lost a huge percentage of its worth.

3 (21m 7s):
When the merchant is approaching their chargeback threshold, sometimes banks will tell them, Hey, you need to give me a plan on how how’s it you’re planning and reducing the risk right now. What triggered to this risk? Why was the chargeback so high? So we work with actually merchants in the adult space when they are exceeding the chargeback ratios or when they are getting closer, we will put together a plan that they can actually submit to their payment processor as to the salt. We can help them lower the chargebacks. And we can also actually closely monitor them to ensure they are best practices to actually prevent some of these chargebacks. So, you know, we work with their banks and helping them continue their business. Because the last thing you want to do is receive a letter from your processor, stating that they can no longer accept, you know, your did it.

3 (21m 54s):
They can no longer accept you as a merchant. That’s can be very disastrous for your business.

2 (21m 59s):
No, that’s a, that’s not a good, not a good letter to have a wire besides the, what we’ve just talked about. Why do you think charge chargebacks, chargebacks are such a big problem in adult?

3 (22m 11s):
Well, as you know, you know, mostly I would say men are the ones who are subscribing for this. And when their partner looks at the credit card statement, and then the descriptor vast, we call it as it’s not identifiable. And they ask this person, Hey, what happened to this? Most of them? And I can say, we’ll say, Oh, I don’t even know. I don’t know what this is about. And then they don’t want to admit that they have subscribed for this. So their immediate thing is the partner will say, okay, call the bank and file a dispute. And they will do it. You know, you are in a space where people don’t want to openly admit that they are the ones opting for the subscription. As a result, you’re going to see a lot of chargebacks.

3 (22m 53s):
We call the adult industry, the high-risk industry, because a lot of people are going to be filing for chargebacks. And there are ways you can prevent them. And there are ways you can recover from it. And that’s where companies are. You know, a lot of companies hire us to do the work for them. Because at the end of the day, you have a business to run, right? You are experts at running your adult business. You’re not experts at controlling fraud and chargebacks. That’s where we come in and we are going to help you, you know, do your job better so that you are protected.

2 (23m 23s):
The best thing they could do. I would think even as if they’re a new website or if they don’t have a charge, backs, problem is bring you on and have you come up with a plan for them, right.

3 (23m 33s):
You’re just chilling, right? For example, you buy a car, you get insurance, right. From the first day, you don’t say, Oh, let me actually drive it for three months and then I’ll get an insurance. But you know, that’s, that’s not going to help. So you want to have the insurance right from the beginning, same applies here as well. You want to have a chargeback protection on the chargeback company, right? From the ghetto so that you are protected because what fraudsters are going to do is they’re going to actually go after the merchant, where are the weak spots, right? Because they are an easy target. They can actually attack you immediately. They know the big ones are going to have the team and they’re going to have all the fraud prevention tools in place that can eliminate the fraud. But they’re going to go to the smaller and the midsize merchants.

3 (24m 14s):
They know that they are the weak spots. So you don’t want to give them that opportunity.

2 (24m 18s):
Yeah. They’re going to test you. They’re going to test you for sure. Yeah. How would someone decide on whether or not to hire a chargeback management company like yours?

3 (24m 30s):
Great question. So when it comes to prevention, right? Unless, and until you have a dedicated person who can provide you the advice and the strategies, I know the tools, it can be challenging for you to do the prevention by yourself. And if you have an educated person to do that, then it’s going to be expensive because you need to look at the cost versus benefit. You know, if you have, for example, $10,000 in chargeback losses, I’m just throwing in a number in a month. You don’t want to pay somebody $7,000 to manage your chargebacks. Because having a full-time person who’s experienced in this industry is going to be expensive. And you might be paying anywhere between 7,000 to 10,000.

3 (25m 12s):
At the time you made that sort of just face the fraud rather than hiring the person. So that’s when companies decide to hire companies like us, because they don’t have to pay the premium, but they get the best advice and the strategies, because we don’t have to spend a lot of time for you to pay that full time price. That’s where they see the benefit. And as far as actually, the recovery is concerned. That is an art and a science, right? Every bank reacts differently. When you send a dispute package to them, proving your innocence. So you can have your in-house team, but under what costs, you have to train them constantly. And you cannot get a certified person because they are very expensive. You hire a lot of blue collar workers, and there is a high turnover for these kinds of jobs.

3 (25m 57s):
So at one end, you wanted to run your business. And if you are going to be managing the chargebacks, then where are you going to have the time to run your business? And I always use a classic example. If you have a plumbing leak, go and hire a plumber as a consultant to come and fix it, don’t make them a full-time employee.

2 (26m 16s):
That’s right.

3 (26m 18s):
Plumbers, full-time to fix the plumbing leak,

2 (26m 21s):
Right? Sometimes

3 (26m 24s):
It’s better to outsource because at the end of the day, your time is going to be well spent and growing your business and not to actually deal with the fraction of the problem, which is the chargebacks and fraud and let the experts do it. Because at the end of the day, we are going to actually help you prevent more. We have the tools and the strategies, and we are also going to actually be less expensive than your in-house staff.

2 (26m 47s):
Now, do you think anyone can eliminate a hundred percent of their chargebacks?

3 (26m 52s):
Absolutely not. The industry that we are in. We cannot eliminate a hundred percent, but we can minimize at least 50% of the chargebacks. If you have the right tools and the rest of the chargebacks, which are happening, we will help you recover the money by fighting them. So we will prevent what we can and whatever we cannot prevent, we will fight it and we will get the money for you. So at the end of the day, we are going to actually get you the maximum recovery for chargebacks and fraud.

2 (27m 21s):
Okay. And what are some simple things merchants can do to protect their business against charge backs?

3 (27m 28s):
So in the adult industry, I always actually tell the merchants that when you are sending an email confirmation to the merchant, that these are the terms of the sale, this is when you’re going to be built for recurring billing, save a copy of those order confirmation emails, because that is going to be the golden evidence. You need to win them to recover the chargebacks. And the second thing is use of fraud prevention tool. You know, if you are accepting massive amount of transactions, I would say, if you are accepting more than 5,000 transactions a month, you definitely need a fraud prevention tool that can eliminate some of the fraudsters from using a stolen credit card. And the third one is the simple thing is in your payment gateway, use the AVS and the CVV filters that can actually help you eliminate some of the stolen credit cards from being used.

3 (28m 14s):
So these three strategies can give you some kind of actually recovery and prevention, you know, on your transactions.

2 (28m 22s):
Well, don’t the banks all pretty much require 3d verifications. Now,

3 (28m 27s):
Unfortunately they don’t enforce it really? Yeah, they don’t enforce it. Some, you know, because in the adult industry, we considered the high-risk merchant space, right? When you work with a payment processor, those in the hightest space, they don’t enforce these policies that you need to accept. AVS. You need to have AMIA’s filter and CVV filter. They let the merchants decide. And whenever there is a new player in the adult space, they don’t know all these things. You know, they are going to simply accept the transactions, thinking they are secure, but they end up in a fraud and leading to revenue loss.

2 (29m 2s):
Okay. Excuse me, excuse me for being ignorant here. But wouldn’t logic say that risk merchants should be more likely to be required to do this stuff.

3 (29m 14s):
Great question. So a lot of merchants think if I have to enforce CVV and AVS, the address verification, then I might have to decline some customers. So they don’t want to take that risk because they think my cost of customer acquisition is going to go high. So I’m going to go ahead and actually, you know, disable those filters so that I can accept everybody until it’s too late for them. So, you know, you gotta be careful with that when you’re starting your business, or even if you’re an established merchants, you need to look at your chargeback ratios. If your chargeback issues are controllable, I can tell you with guarantee that at least you need to have one, one, or, you know, I would recommend both.

3 (29m 55s):
But if you think you don’t want to activate both the filters, at least have one filter on. If you disabled, both the filters, that’s actually a disaster waiting to happen.

2 (30m 4s):
Oh yeah, they can. They can pro bots can probably get you at that point.

3 (30m 9s):
Absolutely. And if you’re paying, you know, affiliates, you know, in the auto space, we have seen a lot of affiliates generating sale. These affiliates can also create bogus transactions.

2 (30m 22s):
There’s a lot of fraud that you help with that as well.

3 (30m 26s):
Absolutely. We help them track their fraud. So we had actually one of the merchants in the hightest space, they hired a lot of affiliates and there was one particular affiliate network, which was creating more than 4% chargebacks. And we actually won them the much and didn’t want to let them go. I told them, you have, you have an option here either. You can actually accept 4% chargeback, but your business will be shut down by next month. What do you want to do? Finally, they let go of the affiliates. So we also help them track affiliate fraud.

2 (31m 1s):
Good. That’s that’s really good. You know, when you talk about the security of credit card transactions, it never ceases to amaze me how you feel walking into a store and they don’t require a signature, a good deal of the time now. And I, you know, they, they talk so much about security and identity theft and this and that, but I don’t think the card companies are really helping themselves.

3 (31m 26s):
Well, right now, actually you might have seen in the credit cards, we have a chip integrated in the card, right? So if you will have, you’re running a retail store and somebody walks to your store and you ask them to insert the card rather than swiping, then the merchant is protected from fraud liability. Because according to the card networks, they’re saying nobody can clone a chip card. You know, it’s very challenging

2 (31m 53s):
Can clone it, but they can steal it.

3 (31m 56s):
Well, they can actually clone a card, but they can only use a magnetic Stripe to process the transaction. And that’s why they are telling all the merchants don’t accept magnetic, Stripe swipe. They are saying, Hey, could they call it an EMV terminal? Very, you have to insert the card and they are making it mandatory for all the merchants to have an EMV terminal. And that’s why a lot of this fraud is shifting online now because it is very difficult for a fraudster to use a stolen credit card in a retail store. So they are shifting.

2 (32m 30s):
Yeah. And I understand all that. And I certainly know what the, what the chip technology is, but it still amazes me that they don’t it with a signature anyway, because somebody could still steal your credit card and do a bunch of shopping. But anyway, that’s neither here nor there. Now. Now chargeback management is obviously a booming industry. There are other companies in the space. God forbid, why would someone choose chargeback gurus over one of your competitors?

3 (33m 2s):
But you know, you definitely want to work with a company who has been in the payments industry. Obviously, lot of people actually, I mean, quite a few have been in this industry thinking, Oh, I can even actually put together a chargeback package, open a chargeback company, and I can start offering the solution. Chargeback management is way beyond putting together a package and fighting a chargeback. If you truly want to work with a chargeback management company, work with a company that has been in the payments industry. They know the three 60 degree view of payments. That is very, very crucial. Why? Because they are the ones who can get you the best recovery. For example, you hiding the best lawyer versus a lawyer who just graduated out of college.

3 (33m 45s):
Why? Because experience counts for itself. They know the ins and outs of how to defend your case. So that’s a classic example I use when somebody asks you, why should they go with you? And also, you know, we come from a computer background and a data, data analytics background. If you have particular a solution such that it makes Ottawa sense. I tell my clients every month you will see the ROI on how many chargebacks we have prevented for you. How much money we ever covered for you. If what you are paying me is more than what I’m recovering you, you can walk away. We have one is to one guarantee that nobody is offered in this business so far, because I always ask myself, will I hire my own company?

3 (34m 30s):
If I am a merchant right now? And if my answer is, no, I wouldn’t be in this business.

2 (34m 36s):
And you know what, and you know what, Suresh, there’s so many people who don’t look at it that way, what they look at it is everybody’s a dollar sign and I want sales. And most people look at their companies that way. That’s, that’s, that’s the crazy part. And as a, as a marketing guy from way back, it drives me nuts. So I’m glad to hear that.

3 (34m 57s):
Absolutely. I value the relationship more than anything else. Audit reputation, you know, goes a long way. And we are hired by fortune 10 and fortune 500 clients. And the reason why they’re hiring us is because they have done all the due diligence they have compared our company with the rest of the players and they have chosen us. And obviously we all know enterprise companies go through a vigorous, you know, vendor selection process. They don’t make selections like that. Sometimes it can be even six months a year and we have been their favorite so far it’s because I tell them I don’t actually go by emotion. I go by data.

3 (35m 37s):
If the can prove that I’m doing a great job that will speak for itself. And I tell my merchants that look at my data, don’t look at me.

2 (35m 45s):
Yeah, yeah, no, absolutely. Absolutely. It should all be based on facts, unfortunately, that isn’t the way the world always works. Now, how has the chargeback landscape changed in the time you’ve been in it and where do you see it heading in the future?

3 (36m 1s):
So when I actually started in the, I mean started when we opened, charged by gross in 2014, the chargeback at that time, the global chargeback volume was anywhere between five to 6 million, five to 6 billion, sorry. And now we are actually approaching close to 30 billion. You can see the growth actually in the seven years. And it’s because the e-commerce transactions and mobile transactions are increasing, you know, increasing at a rapid pace. And even the traditional brick and mortar companies right now who have never thought of e-commerce are forced to think e-commerce because the COVID has actually changed the landscape.

3 (36m 46s):
And we all predict actually the COVID situation is going to continue until the end of 2021. So a lot of companies cannot withstand this kind of downtime and they have to think online, they cannot be just relying on brick and mortar store anymore. So the online transactions have tremendously increased and we have seen a 20% spike in chargebacks, just during the COVID period.

2 (37m 12s):
Yeah. I know you mentioned that. What is it now? I’m kind of curious, what’s your revenue model? How, if, if someone does business with you, how are you paid for your services?

3 (37m 25s):
Our services are very straightforward. We actually charge for every charge back. We prevent, I show them a proof that I have prevented a charge back on. If they have prevented, you pay me for it. And for every charge back that I touch, I actually, I recover. Then you pay me for it. It’s very true.

2 (37m 45s):
So what’s, it’s like on a percentage basis,

3 (37m 49s):
Actually, we go by a per chargeback basis for every chargeback. We prevent you pay a fee on for every charge back that I defend for you. You pay a fee, but the guarantee that we give you is a dollar, $2 guarantee, which is for every dollar you pay me, I guarantee I will at least get your dollar in return. But oftentimes clients have seen 200 to 400% get Ottawa when they hire themselves.

2 (38m 14s):
And even, even when you do do collection, it’s on a it’s on a fee basis. Not a percentage. Yes. Correct. Wow. That’s, that’s a great deal.

3 (38m 25s):
Absolutely. You know, a lot of us find it very valuable. And oftentimes actually in our merchants don’t know that is, there is a solution out there that can help them prevent and chargebacks, because for all e-commerce businesses, this is one of the biggest checks.

2 (38m 42s):

3 (38m 43s):
We have so glad we have helped. Lot of businesses prevent bankruptcies. You know, when I hear stories where I get calls from merchants saying, Hey, you know what? You guys have helped me prevent bankruptcy. That makes her date that makes her fight even more meaningful.

2 (38m 57s):
Oh yeah, absolutely. I had an interview yesterday with the gentleman in the billing space and I asked him what the biggest challenge. I said, I remember when I was immersion way back in the olden days, the biggest problems were fraud and charge backs. I said, what are the biggest problems? Now? He said, fraud and chargebacks. Yes, it doesn’t change. Yes. Yes.

3 (39m 20s):
It’s always the same. It’s an ever-growing problem. And merchants have to think creatively to solve the problem because the landscape is not going to be the same. We all know fraudsters are very creative. They are very smart. They try to outsmart the system and the strategies you have in place. So you need a team who can constantly think for you so that you can think on growing your business, not solving fraud and chargebacks.

2 (39m 45s):
Great. So we’re actually, I’m sold. How can someone get started with chargeback gurus or just find out more about your business?

3 (39m 52s):
Absolutely. They can always visit our website, chargeback goose.com, or they can email us VIN <inaudible> dot com, which is w I N a chargeback gurus.com. And they can, you know, let us know what the challenges are. And we get back to them within one business day and we’ll put together a team to solve their payment, pain points.

2 (40m 13s):
That’s awesome. So rash, I’d really like to thank you for being our guest today on an outside broker talk. And I hope we’ll get a chance to do this again. Really soon.

3 (40m 22s):
There was fat. Oh, you know, I want to thank you for having me on this podcast. I really enjoyed it and look forward to assisting your merchants and, you know, continuing our relationship with you.

1 (40m 32s):
My broker tip today is part seven of how to buy an adult website. Now, last week we talked about the agreement and escrow. So now you own the website. What do you do? Now? The first thing you should do is make sure you understand everything about the operation of the site. The previous owner will hopefully be available for a period of time to help you with this. As I mentioned last week, you should establish what the former owners participation will be after the sale, you’ll need to deal with production of new content processing, paying affiliates, and many other things. If you don’t have experience in these things, you may want to consider our general consulting firm, adult business consulting.

1 (41m 14s):
You can get more information on what this company does@adultbusinessconsulting.com. We help website owners, project manage and guide them to the right vendors. Maybe the previous owner had all the right elements, processing, hosting, payments, production, scripts, et cetera, or maybe they didn’t. We can help evaluate that for you. Let us know if we can help. Anyway, you’ll now be operating the website. If you don’t have someone like our general consulting company to help evaluate all of these items and everything. This side is spending money on and using to operate the website, make sure you’re getting a good deal.

1 (41m 54s):
And that these companies are providing the right service and check to see if you can do better. Hosting is a great example on something where people are often both overpaying and not getting the right service. Many times the server is just too slow. If you have any questions about any of this, feel free to reach out to us on our website next week. We’ll talk about how to sell a website. And next week we’ll be talking to Jason Maskell of Maskell limited.

0 (42m 24s):
And that’s it for this week’s adult side broker talk. I’d once again, like to thank my guests, Suresh Dakshina of Chargeback Gurus. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

0 (8s):
This is Bruce Friedman of Adult Site Broker, and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus we give you a tip on buying and selling websites. This week we’ll be talking to Chris Rodger of Payze.

1 (34s):
Adult Site Broker is proud to announce ASB cash, the first affiliate program for an adult website brokerage. With ASB cash you’ll have the chance to earn as much as 20% of our broker commission referring sellers and buyers to us at Adult Site Broker. Check our website at asbcash.com for more details. First of all, today let’s cover some of the news going on in our industry. The free speech coalition has announced that Cal OSHA unanimously approved temporary emergency standards related to COVID-19 prevention. The order applies to all California employers.

1 (1m 14s):
FSC will host a town hall meeting on December 4th to address the industry’s questions and concerns. All employees are required to wear a face covering wall at work, except for specific tasks that cannot feasibly performed with a face covering. One would think performing would be one such task. Every workplace in California is required to have a COVID-19 prevention plan that can be shared with Cal OSHA and employees upon request and a COVID-19 exposure and a California workplace needs to be investigated and documented by the employer. If an employee is exposed at work and needs to quarantine, the employer must continue to provide salary and other benefits while that person is quarantined, regardless of whether they’re able to work from home, there are new specific regulations about the cleaning and precautions in employee housing and transportation, which may include model houses, production, houses, and drivers.

1 (2m 17s):
If provided by the production company or studio any visitor to your set, whether an employee, contractor, or vendor has the ability to report unsafe working conditions to Cal OSHA failure to comply with any of these can result in significant fines and extensive litigation. Naked sword will cap it’s year long, 20th anniversary celebration with a virtual party on Sunday, December 6th at 4:00 PM Pacific. It will be hosted by founder and CEO, Tim Valenti, and sister Roma, and we’ll feature a starry mix of industry and mainstream entertainment guests long-time naked sword director, mr.

1 (3m 0s):
Pam publicist mikes to bill and performers, Calvin banks, Bruce Beckam Theo for Dakota pain and Wesley woods are set to join comedian and drag star, Jackie beat comedian, Margaret Cho, and musician, Jake sheers among others, comedian and activist. Kathy Griffin is also on the guest list. Griffin was gifted an actual sword and dub swords woman of the year by the company. When she hosted an industry event over a decade ago, performer Allum, Wernicke, and directorates Chichi LaRue will serve a celebrity DJs for a program that will include hilarious clips and sexy performances and a special drag performance by miss pineapple, 2020 Gemini di Valenti said, it’s incredible to think that naked sword is 20 years old.

1 (3m 54s):
It’s amazing to see the company I started growing to what it is today. He said, it’s only fitting that we do a party to commemorate this moment and what a party it will be. Lal expo is announced a postponement of its February, 2021 show due to the COVID-19 pandemic. Organizers have not confirmed a new date. We have made the best decision for all the attendees and exhibitors who support us year after year said co-founder and organizer Anthony Rivera. The Corona virus has forced us to change our lifestyle habits, social relationships, and work dynamics. And this includes attending mass events, Rivera added.

1 (4m 37s):
This is why the event in Columbia will not take place in February 21 and will possibly be scheduled for the middle or end of the year. Organizers hope the decision would ensure the eighth annual edition of Lal expo can be held smoothly and all its intended use will fully enjoy the conferences, seminars, national and international guests, exhibitions and parties. The first U S edition of Lal expo in Las Vegas has also been postponed without a firm reap schedule date, or various said. He hopes to have the support of the adult entertainment industry for the first us version of Lal expo, as well as the eighth version in Colombia, the shows are an opportunity for everyone and we’ve been named working for months to ensure everyone has an unforgettable experience.

1 (5m 27s):
He said, now let’s feature our property of the week. That’s for sale at adult site broker, we’re offering a sex toy review site dedicated to exploring sexuality and sharing and reviewing the authors favorite sex toys. The thing that really stands out as the extremely high quality content used throughout the site, most sites, especially review sites, use junk content. That is very obviously written just to rank for terms in Google. This site is written in the first person and as a joy to read the authors, take the reader on a journey, showing them which toys that they find the most enjoyable and explaining how to best use them. The rankings in Google are high because Google has rewarded this site due to the quality of the content.

1 (6m 13s):
It’s also a nicely diversified site in terms of revenue. It’s from a good mix of affiliate offers. So the business doesn’t hinge on only one main program. The site is also very diversified in terms of traffic to individual pages. The most trafficked page on the site only makes up 14% of the traffic. So it’s not dependent on just one page ranking. Well, all content is exclusive. Nothing has been taken from elsewhere. Pretty much all of the traffic comes from organic Google results, no ad or traffic buying has ever taken place. This is an outstanding opportunity for the new owner. If they want to further boost the traffic, this outstanding sex toy review site is available for only $225,000.

1 (7m 2s):
Now time for this week’s interview,

2 (7m 4s):
I guess today on adults, I broke your talk is Chris Rodger of haze, AKA evil, Chris, Hey Chris, thanks for being with us today on the adult side, broker tough. Hey Bruce, good to hear from you. How are you doing fantastic, Chris? Now Chris is an industry vet who joined the adult business way back in the nineties, and it must make you really old. He has an extensive background in affiliate program and traffic management. We had a hand in launching some of the earliest solar girl sites in the olden days and later managed affiliate programs before entering into the billing space. In 2011, after that he managed the affiliate programs, triple X cash and teen revenue.

2 (7m 50s):
For many years, he also used to have his own forum. Remember those, it was called X nations. I liked that one as a sales director at paise that’s spelled P a Y Z E. Chris works with his clients and find some better and more efficient ways to process their high risk transactions. Now, Chris, let’s start out with, you have the moniker of evil, Chris, which knowing you for so long. I don’t think you have an evil bone in your body. So how did you get that handle on the first place? Oh, well, you know, back when I first got involved with the industry, I worked with a very good friend of mine, whose name was also Chris and his nickname ended up becoming good, Chris, but in the end, I think that, I think that he was the evil one and, and I was the good one, but, but yeah, it, it, it’s just, I was the office manager among other titles when we first

3 (8m 56s):
Got started back in, you know, 99, 2000. And, and when you’re in that position, you you’re the one who usually, you know, sets the rules and makes the decisions and hires and fires. And it was, it was just, I, you know what, I needed a nickname for the boards too. So somebody gave that to me. So I was like, fine, whatever. I, you know, I don’t really even use it very much anymore. I still have it at, at, at the expos forums. And I still have it at a, a G F Y, but that’s about it now.

2 (9m 31s):
So they still, I know it’s the same. So people, the old, old timers like us, no, no, no, it’s the same.

3 (9m 37s):
Got it. You know what, there’s a producer over at evil angel who goes by the name of evil Chris now, and he can have it, you know?

2 (9m 49s):
No, no, no, no, no. I think we’ve got a lawsuit here coming from California, man. We Sue with about everything. So I, I think, I think you’ve got a case here, Chris. I really do

3 (9m 59s):
Well. Here’s the funny thing people have hit me up out of the blue saying, Hey, did you do this and this and this, the other for this movie. And I’m like, what? No, I don’t do content anymore. I don’t produce anymore. And I’m sure it’s the other way is true as well that he’s been hit up and say, Hey, you look, Chris, you know, how are you doing? He’s probably like, I don’t know who you are. Mistaking one another. So

2 (10m 25s):
Too funny. Now, I guess this isn’t your first rodeo. You’ve had some, some experience in radio in the past.

3 (10m 34s):
Oh, you know what, when I was in, in the military, I, I did a career in the military and I was in my spare time over in Germany, I would do some radio announcing for the network over there. So cause what they did was they had paid announcers during the day and then they had volunteer announcers in the evenings. And I got involved in that pretty early when I got over there, I thought that was really cool. So I did that and I had a, like a, an evening show once a week. And then I would sometimes substitute for some of the paid guys and they would pay me when I was substituting during the day.

3 (11m 16s):
So yeah. And it was fun. It was, I did, I did an oldies show. I did a, a metal show for a little while and yeah, I enjoyed that quite a bit

2 (11m 27s):
Video. It was a lot of fun. There’s no two ways about it. I spent a good deal of my life in it or I should say it used to be like everything else. Now it’s all corporate and stay then, you know, it’s not what it used to be. Now. Why don’t you talk about when you got into the industry and what led you to join the business?

3 (11m 48s):
You know, it was pretty simple. I, I was still serving and you know, in my spare time I was goofing around on the computer that I had and I ended up buying a modem at one point, this going back to like, I don’t know, 95 or something. And I just got involved with some local BBS, you know, call in services, get to chatting with people and make some new friends and play some online, simple online games. And, and that was it, you know? And I, and I met a couple people who were putting up these, you know, adult oriented types type pages and home pages, which were starting to do really, really well.

3 (12m 30s):
And when we got together, I came up with some good ideas for them and one thing led to another and you know, we all started making money at a certain point there, back in the late nineties. And I just made a decision, you know what I’m going to, I’m going to go into business with, with this guy and, and, and we’re gonna make some money and see where, where it leads us. You know, it felt like it was an opportunity that I couldn’t pass up. Sure. So that’s about it. And you know, that lasted for a few years, we had a really good time. We had, we had some great success with that. And then, you know, the company kind of went in different directions and I went into a new direction.

3 (13m 10s):
I started managing affiliate programs and, and some affiliate traffic that went on for many years. And, and eventually I landed in the building vertical with, with the guys at pace. And I’ve been doing that for going on 10 years now.

2 (13m 29s):
Yeah. You kind of joined some old friends there, didn’t you?

3 (13m 33s):
Yeah. You know what the pace team is comprised of of certainly certainly industry veterans and, you know, a good amount of our guys come, came from the old CC bill days and, and some others are some seriously successful webmasters from days gone by. So it’s a very knowledgeable group that, that really knows the industry very well. And so we do all right. I CA I have to say there are a great group of guys to work with and work for.

2 (14m 12s):
Now, you have the title of sales director kind of led me into my next question or one of my next questions. The people there are such as you say, veterans, how, how much management do you actually have to do? And then what are your as sales director? What is besides placing people into merchant accounts yourself? What are your duties?

3 (14m 41s):
Well, the title itself is just that a title, you know, I mean, we’re, we’re really, we’re all, all of us sales guys in the end. Right. And, and, and so what that means is that we’re always looking for new clients to place and, and work with and get their own merchant accounts for them. So, yeah, my, my duties is, is just to get out there and go to shows, generate leads, meet new people, and, you know, target those who I think would be a great fit for what we could do for them. Right. And just close accounts and get people set up at banks.

2 (15m 24s):
Now, what, what would be the advantage of working with Pais over say some of the other companies out there?

3 (15m 35s):
Yeah. You know, that, that could be a simple question to answer or a complicated one and I’ll, I’ll try not to overcomplicate it, but what, what having your own merchant account is great for is having a lot more control over how you bill for your goods, right? So you, you know, some people do prefer to have a third party involved to take care of all their billing for them. And some people like to have a very hands-on approach when it comes to their billing, the control, and the, the, the ability to change things quickly on the fly without having to request it and, or to not have to wait for your, to get paid based on how some, you know, the schedule of someone else paying you.

3 (16m 27s):
There’s, there’s really a ton of things evolved. And, and, you know, there’s different scripts and things that we, we can offer to our clients. Certainly those who are on NATS, we have a very good relationship with, with John over at knots and their entire team. In fact, our core team is based out of New Jersey, just a 15 minute drive from, from the guys at NATS. So it’s cool. We’ve worked very closely with them over the years

2 (16m 54s):
Now, beyond having your own merchant account, you and I both know that there are a lot of options for people out there. Let’s say you’re talking to a merchant and they’re talking to, you know, billing process or grant brand X and billing processor brand. Y what, in addition to those scripts, you talked about in the end, the relationship with gnats, why else would they do business with you?

3 (17m 26s):
You know, billing always comes down to relationships and trust too. There aren’t a whole lot of people out there who will do business with a complete stranger, certainly where their money is concerned. So, you know, we pride ourselves on, as I mentioned, being veterans of the industry that most, everybody knows somebody on our team and certainly, probably many of us. So there’s that to keep in mind. But we also look at the individual situation of the, of the client. Where’s their billing coming from? What kind of traffic do they receive?

3 (18m 7s):
You know, what’s their risk level and so on, right? Some people out there will look for a certain kind of client and not hesitate to take them on regardless of the risk involved. And then there are others who just look at the overall picture of their company and go, well, you know, I don’t know if I can, you know, safely handle 300 chargebacks in a month from you, you, you see where I’m going with this absolute, there are just some, some people out there based on, on the, the type of business that they, they they’re doing that, you know, do I really want to take something like that on, and I’ll tell you, I look at the content as well, certain types of content.

3 (18m 58s):
I just won’t go near, right?

2 (18m 60s):
No, I get it. I get it. Now you got to be selective. There’s been two ways about it, especially in billing, because things can blow up very, very quickly. And, you know, you talked about your team. I won’t, you got guys like Hank Freeman and Doug Wix as the owners. I don’t think it gets any more solid than that. Those are, those are two fabulous standup guys in our industry.

3 (19m 22s):
Absolutely. Absolutely. And the prospect of joining that team about 10 years ago, when I ran into Hank, out of Phoenix forum, I was very excited to, to, to possibly join that team. And about six months later, it, it became a reality and I was, I was very happy, so yeah. And I continue to be fantastic.

2 (19m 46s):
Yeah. I don’t, I don’t see people leave there. I just don’t see people leave there. How about we talk about billing in general and how it’s changed over the years.

3 (19m 55s):
You know, the, the big thing about it is in the earliest years of, of the industry, most people were using, you know, whatever third-party service that they could get them on board with. Basically the SIM, the simplest answer was, was the best answer for them. And as time has gone on, you know, more people are using a combination of third-party billing plus their own merchant account. And that’s the kind of scenario that I would, I recommend for most merchants out there is to take a healthy combination of the two certainly should have more than one billing mechanism in place.

3 (20m 37s):
Yes. On top of other things like alternative billing, which we never used to have, you know, there was checking and, and, and that was considered alternative billing back way back when, but now it’s, it’s, you know, more or less considered more normal, but there’s cryptocurrency now and there’s, there’s debit. And, and there’s a, there’s several other things that people can use. So I think how it’s changed the most is kind of twofold. Now you have way more choice of, of how you want to bill and who you want to build with. And just the, the, the, the rules for, for billing are much more stringent than they used to be as well.

3 (21m 26s):
So there’s, you know, there’s, it’s, it’s not that difficult, but you know, you still have to have your ducks in a row and you have to be serious about, about what you’re doing to be able to do it right

2 (21m 42s):
Now. Like everything else it’s matured.

3 (21m 45s):
Now, now

2 (21m 46s):
Some of the challenges online payment companies face these days, I can say that, is it still the traditional stuff like fraud, chargebacks, et cetera, or are there, is there anything else that is a real challenge right now for companies like yours?

3 (22m 1s):
You know, what you just mentioned are, are two, the big ones, right there, fraud is a big deal and, and charge backs are another. And people also look to us for advice on, on traffic as well. Now, I, you know, you did say that I manage traffic and traffic programs back in the day. And those were very different days. I really, in this age of the tube, I don’t have this really don’t carry the same knowledge when it comes to that. Because by the time the tubes really hit, I was out of the affiliate, you know, management position. And, and I was on two different things.

3 (22m 42s):
Good battle, good band too, by the way. Hey, you know what, that’s funny you say that because the very first concert I ever went to was the tubes.

2 (22m 52s):
There you go. You know, you know what, my first concert, my first concert was, you want to see what a big one, an old fart I am,

3 (22m 59s):
Glenn Miller, ah,

2 (23m 2s):
Fuck. You know, the monkeys.

3 (23m 6s):
They weren’t even a band as a TV show.

2 (23m 9s):
So you were talking about traffic before I threw you off base there, we were talking about challenges. I mentioned you were talking about the tubes and how that’s changed.

3 (23m 21s):
Yeah. And just that actually you’d asked me about the challenges and what you said made perfect sense would fraud is a big one and there are different services out there to prevent and actively fight against fraud. You know, there’s, there’s content theft, another one, which a lot, a lot of content producers worry about or are looking at every day. And chargebacks are always something that certainly we at at pays and other billers look at constantly just to make sure that their clients are, are not, you know, exceeding those thresholds.

2 (24m 14s):
Yeah. And the thresholds in recent years have gotten more stringent from the, from the card companies.

3 (24m 22s):
Yep. They sure have

2 (24m 24s):
What what’s been. What have been the repercussions of that? There’ve been a lot of people who’ve been checked out. No,

3 (24m 31s):
But you know, people have had fines, you know, due to, due to excessive chargebacks and they’ll have, you know, they have to take measures to prevent further charge back issues. And you know, it can happen due to, you know, when there’s many different reasons why you charge backs can go up or, or hopefully come down, but there are services out there that can help you with, you know, taking a customer, be it to, you know, a real true reason for a chargeback or, you know, some kind of friendly fraud charge back and you know, not make it go against your thresholds.

3 (25m 14s):
I recommend,

2 (25m 17s):
Oh yeah, absolutely. You want to do everything you can to keep things clean. What’s a typical five, by the way. I hadn’t heard about that.

3 (25m 25s):
Well, it varies on, you know, on the, on the risk assessment, but it just depends. Okay.

2 (25m 33s):
Okay. What’s the, what’s the largest fine. You’ve heard of

3 (25m 36s):
$25,000. Ouch.

2 (25m 40s):
Okay. That’s a fun, wow.

3 (25m 44s):
One I’ve heard of, but that’s, that is a big one. It is.

2 (25m 47s):
Yes, it is. Well, I guess the company’s big enough. It’s pretty easy to absorb that. If we’re, if we’re talking about, we’re talking about a mind geek or somebody like that, and they get a $25,000 fine, they take it out of their side pocket. So, you know, deal if it’s a mom and pop that’s and that’s another thing. Is there anything new coming up at Pais that our listeners should know about?

3 (26m 12s):
I’ll tell you at the next show. Oh, come

2 (26m 14s):
On the next show. When the hell is that going to be,

3 (26m 19s):
When do you think it will be? Oh God, no, to be honest, they think it’ll be

2 (26m 24s):
Late 20, 21

3 (26m 27s):
Really late 20, 21. Okay. You’re not as optimistic as I am.

2 (26m 32s):
No, I’m actually, I’m being realistic because of the, the situation, especially with the United States and Europe is getting worse again, as, but because of what’s happening in America. I mean, I, as an American citizen, I probably won’t be able to go to anything. And if I leave Thailand, when I come back, I ask this, I have to go through a 14 day government quarantine. It’s insane, but you know what? There’s no, COVID here. We can talk. We can talk all day about that.

2 (27m 11s):
I’m actually going to be, I’m actually going to be working today on an article for medium about COVID in Thailand versus the way the U S has handled it. So should be very interesting. I’ll let you know when it’s done

3 (27m 28s):
Know you

2 (27m 30s):
Used to be very involved with sites and affiliate programs. And now you’re on the billing side. Talk about pay sites and the affiliate model. And I’ve heard some of our industry say that both or either dead or dying. Tell me what you think.

3 (27m 44s):
Well, they’re not dying and they’re not dead. There’s still lots of affiliates out there, but it isn’t the huge amount that there once was. Okay. But there’s plenty of affiliate programs out there that are still to be joined and you can promote this and that, whatever you like, people are a lot more savvy right now. I’ll give you an example. So I was prospecting around for some clients. It was on a tube and I saw a site that I hadn’t heard of. And I’m like, Oh, what’s that? And I wonder, well, maybe it’s, it’s a part of a network, you know, of a, of a mega program that’s out there.

3 (28m 26s):
So I typed, I just typed in the URL and it popped up on and only fans page interest. I thought, Oh, that’s, that’s interesting. No, it redirected somehow from the URL to the same page, the promo page, I’d only fence. So I thought that was pretty interesting way of, of promoting, you know, someone promoting themselves, whether it was probably a paid spot, you know, on the, the, the tube I happened to be on.

2 (28m 60s):
That is interesting. That’s very good.

3 (29m 3s):
Got to get creative now, you know?

2 (29m 5s):
Yeah. But I mean, where do you see pay sites versus where they were five years ago?

3 (29m 13s):
I mean, they’re both there, they’re still in line with what they were five years ago. I mean, pay sites are still very popular when somebody wants to see something, you know, specific, right. They’re willing to pay for it. And you know, and that’s true for all niches. Of course, you can go to a tube and see a lot of free things, but you’re limited to what the tube offers you. And I know there’s a lot of content on them, but you know, if you want to see very specific, highly produced content, you go to a pay site.

2 (29m 55s):
Absolutely. Now, what do you see the effects from COVID-19 having on our industry short and long-term

3 (30m 3s):
Well, short-term, it’s been, it’s been good for, for the industry. Overall numbers, numbers are up this year just about everywhere. And if they’re not, you know, I don’t know what you’re doing wrong, but you know, people are doing well. Now that a lot of people are saying, well, it’s not going to last and be, you know, w you know, people get ready for the crash, but I don’t know if there’s going to be a crash per se. It may, you know, slowly go down to, you know, regular levels. But overall it’s been, it’s been an okay year for people in the industry online.

3 (30m 45s):
How about long-term regarding COVID, long-term, it’s hard to say, yeah, it is. I don’t even want to venture a guess, other than saying the bigger numbers probably won’t stay that way. They’ll probably, you know, eventually come down slowly to more regular levels.

2 (31m 7s):
Yeah, I know. It’s I know it’s really put a crimp on, on, on people’s production that’s for sure.

3 (31m 14s):
Yeah. I can see that. And at the same time, I don’t have any numbers on this, but I would, I would guess that a lot of new cam models have come online during COVID.

2 (31m 27s):
Oh yeah, absolutely. No. It’s I can, I can confirm that from talking to some of the camera operators, you know, another thing that’s, that’s kinda, that’s kind of interesting and it, it’s interesting to hear you say that you haven’t seen the crash, or you haven’t seen things come down. There are so many people out of work in the United States, especially, but all over the world, you know, industries like the tourist industry have been decimated here. My God, I live in a tourist town. It’s it’s like a ghost town, which for somebody who lives there, isn’t really too terribly bad to lay on the beach.

2 (32m 10s):
Like I did yesterday and not have anybody there except me and a woman giving, giving me a foot massage. But I’ve kinda surprised. And I would imagine you are to that with a lot of people, not having paychecks and not even getting relief from the government and the States that things haven’t come back down.

3 (32m 34s):
Yeah, you’re right. And it’s affected, you know, a lot of different sectors, hotels, restaurants, you know, I’ll, I’ll suffering quite a bit. I, I tell you what, I haven’t had this much takeout my entire life. I see it as a good way of supporting, you know, my favorite local restaurants through Uber and other services. So I’m, I’m happy to do that. We here just went back on like what we w they’re calling a code red boat. Oh, I dunno. About three weeks ago, we went back to code red. But before that, the restaurants were open with limited seating, you know?

3 (33m 18s):
And so I, my family and I were able to get out one time for dinner. So that one time was the one time since March, that the three of us had gone out for dinner and it was a Friday night. And we went in there and it was about 10% capacity, even though they were allowed to go way more than that, the place was just really dead and quiet, which we didn’t mind. People are worried. People don’t want to die. Yeah. So that, that was that. And then about a week later, everything went back to red again. So they, they weren’t even allowed to let anybody in. So I’m actually glad we got a one time, but I know <inaudible> yeah.

2 (34m 3s):
Devastating for the restaurants. It’s really terrible. I might, you know, my heart goes out to all those people all, all over the world or, or gone through this, but I see it here. So many places, shuttered, it’s not even funny. They’re dependent on tourism. And there is no tourism. There hasn’t been any tourism since March. So imagine that it’s

3 (34m 23s):
God, it’s like the live entertainment industry has taken a massive hit now, too. You know, sports, all that stuff where we’re large gatherings are supposed to take place. I’ve got concert tickets on my, in my phone right now in my Apple wallet that I don’t know how long they’re going to sit there, but you know, the band has said, they’re gonna, they’re gonna reschedule. So I started with what band? Pearl jam. Oh, cool. Wow. Yeah, my son and I were supposed to go last March. Oh, how cool. How old is your son? 17. Oh, that’s so cool. To be able to share that with him.

3 (35m 4s):
Yeah. That would have been his first Pearl jam show.

2 (35m 7s):
Oh, shit. Right on. That’s cool.

3 (35m 10s):
We’ll get there. I’m optimistic.

2 (35m 13s):
You gotta be, you gotta, I’m optimistic, but I’m also realistic. So when you asked me before we started this, when I thought we’d see shows, I’ll actually, it was during this, but I know when you, when you asked me when I thought we’d see shows again, I’m trying to be optimistic because for instance, the European summit keeps moving their dates back and I think that’s going continue. I really do. It’s. Yeah. Thank God. There are now approved vaccines. I don’t know if you heard about the Moderna one, which is there’s about 95% effective, which is there’s a wet dream. That’s crazy. Cause they said, if it’s 60% effective, it would be great.

2 (35m 57s):
And they’re talking 95, which is incredible. So that’s the beginning of the end of this thing. Hopefully, hopefully it will metastasize and mutate or whatever the word is and it gets mutate and how the new strain that makes the vaccine you enough work that would suck. Where do, where do you see this business going in the long run, Chris. Now, many people predicted this demise. We talked about the tubes, actually two sites, not bans when they became all the rave, we knew that didn’t happen, that it killed the business.

2 (36m 38s):
So what do you see ahead?

3 (36m 40s):
You know, it’s hard to see too far ahead, but what something I believe is going to happen is, well, right now, you know, what we’ve seen is a lot of models going online and taking care of their own business. Right? And so, you know, most of them, quite frankly, to limited success, but I think what we’re going to see in the future is, is companies that are gonna pop up that are going to be able to manage those models and help them to make more money, be it by, you know, live shows online and getting more eyeballs in front of them or helping them with their content sales.

3 (37m 24s):
And, and that’s a little bit of a throwback to the very beginning of the industry, how I got involved, where, you know, we, we were managing a lot of girls sites because I don’t want to exclude guys, but I’m just saying we manage these amateur girl next door kind of sites where, you know, all they really had to do was create their content and put it online. And we did the rest. Now, there are some people out there that do this now, obviously, but I think that’s going to increase a little more and certainly from a marketing aspect where, you know, these models are going to get more eyeballs on their, on their stuff, which ordinarily they wouldn’t be able to get on their own without spending a ton of money on, on a marketing budget.

3 (38m 9s):
So I do think that you’ll see more of a, of a, of a managed service coming in the future. Interesting where models will be a little more receptive to letting someone else take over their marketing and, and whatever. It could be some kind of shopping cart where yeah. Take care of my billing, take care of my, my content management, take care of my marketing, you know, all of that for whatever fee that comes up because it’s tough. It’s tough to do it all by yourself. Yeah. Yeah.

2 (38m 44s):
I understand. Especially if you’re a model, you’re probably not a business person. There are exceptions there I’ve talked to some exceptions, but I’ve had some contact me through my general consulting company that were acceptions, who said, Hey, I want more help. It’s for the most part they’re models, they’re not business people. So,

3 (39m 6s):
I mean, I’ll give you an example. There’s up here, you know, you’ve got someone like, like Kenny B, for example, who, who runs your pay side partner. Right. I think that’s a, that’s a great business model. This is very helpful to, to, to those who come to him. He helps out with a lot of, a lot of the heavy lifting where websites are concerned and, you know, marketing and billing and content management and site maintenance and the list goes on. So somebody like Kenny and, and your pay site partners is a very good example of what I’m talking about, work with, with regards to management, where people just want to get involved, they want to make money and they don’t really want to worry about, you know, a lot of headaches or what they consider maybe headaches involved.

3 (39m 59s):
Sure, sure. Yeah. And he does a great job with it. So if anybody out there needs that kind of a thing, check that out.

2 (40m 8s):
Absolutely. Does he, does he handle individual models?

3 (40m 13s):
Yeah. Hey, sites, individual models. Sure.

2 (40m 17s):
I like people with only 10 sites.

3 (40m 20s):
Pardon me with only one people with only fans pages that I don’t know, he shows cause only fans in itself is a sort of, they do limited management. Right. Limit limited. Yeah.

2 (40m 37s):
Yeah. Very limited. I think those, those platforms all, I think for the most part, they’re just a consolidators. Okay. Now let’s now let’s get to the most serious topic we’ve talked about so far, we’ve talked about the industry talked about COVID we’ve talked about a lot of things now, Chris, I know you’re a huge hockey fan being from Toronto. You’ve come upon it naturally. I think, I think when, when Canadians are born it’s mommy, daddy hockey, or maybe it’s mommy hockey. Daddy. I’m not sure. So you’re a fan of your beloved Mayfield maple leaks.

2 (41m 17s):
No, I know they were doing really fantastic for a while. When the cup, I know you were really happy when the cup didn’t they win the cup. Oh, okay. Well I just, I just granted them the cup anyway. Sorry about that. That’s why not? They went deep in the playoffs, at least. I hope so. As you see, all right. Maybe not, I’m not a hockey person, obviously. So maybe you can give us your state of the Leafs report.

3 (41m 49s):
You hear the crickets? No, it’s

2 (41m 51s):
Look, I do. You

3 (41m 53s):
Know what it’s like, you know what it’s like with being a sports fan? I mean, you got to stick with your team through the thick and thin and, and some years are better than others. And, and you know, for the past four or five years it’s been, it’s been encouraging. We’ve had, we have, we’ve had better results, better players, better team. The Toronto maple Leafs are kind of like the, the it’s like the center of the hockey universe. You know, although maybe many Montreal Canadians fans would disagree with me and it would be a good debate, but definitely, you know, the Leafs are like the Dallas Cowboys, you know, and football, although Dallas has, has won a few championships since 1967.

3 (42m 42s):
And that’s the last time the Leafs won the Stanley cup, but it was, it was, I’ll tell you this. I’m very happy with the, with, with what’s going on changes. There’s going to be a lot of changes when they do start up the next season. I enjoyed watching the, the, the condensed playoffs from the two bubble cities. They did it in Toronto and Edmonton played in a bubble and they made it, you know, even, even from the outside, we were like, Oh, they’re never going to get it going. They got it going. And then we start saying all the never be able to finish. And they finished and they crowned a new Stanley cup champion and hopefully they never have to do it that way again, but it was still cool to watch.

3 (43m 26s):
I, it was kinda surreal with nobody in the stands. Now we’re all kind of used to it now, but yes,

2 (43m 34s):
We’re used to the can crowd noise on all our sports. Hey man, I may know now I may not know a lot about hockey, but asked me about, about baseball and the NFL and just get ready to sit down for a few hours. So stuck to especially giants baseball as you know.

3 (43m 54s):
So while we’re tailing off on the hockey that anybody out there, who’s a Tampa Bay fan, congratulations on winning the cup this year, you know, for any kid growing up in Canada, it’s no small feat to win that thing. And in my opinion, it’s the toughest to trophy in all pro sports to win. Cool.

2 (44m 15s):
And, and let me just, and let me just say that anybody who’s the Los Angeles Dodger fan, fuck you. Anyway. So, so tell me about Chris Roger away from work, besides watching the Leafs, what do you like to do in your spare

3 (44m 29s):
Time? Oh, you know what, I’m not a guy that plays a lot of video games. I’m a little bit on my tablet. Well, you know, I watch a lot of sports on TV as you know, and I play softball every year and an old man’s executive league, which is a lot of fun. And we did get, we did get through a season this year with some modified rules. Yeah. It was, it was good and not one positive test to COVID the entire summer. So we did all right. I like to read a lot and you know, if I’m, if I don’t have my head in a book, I’m, I’m, I Wiki everything.

3 (45m 12s):
I love Wiki, you know, no matter what I’m doing, I always, you know, and I get stuck on Wiki sometimes for hours, I’ll read up on this and then I’ll read up on that person. And so, yeah, I I’m, I’m kind of a Wiki Hollick Hey, do me a favor next time. You’re going to look something up, give me a little notice and I’ll go online and change it. Okay. Are you an editor you remember back in the day DMO Z? Yes. So it was kind of like, it was kind of like Wiki for it for adult sites. And I was one of the editors and they used that, you know, they use that, that database of <inaudible> and then they fed it to different search engines.

3 (46m 2s):
So a lot of, a lot of the editors were guys like myself who owned our own little doorway sites and link lists and stuff. So of course we listed ourselves of course, for a little extra traffic, but yeah, I wanted to actually ask about that earlier if you’d heard of de MAs. Cause that was an interesting little project. Yeah, absolutely. Absolutely. A little bit before my time on the, on the internet, but I do certainly. And I’m certainly aware of it. Well, Hey, Chris really liked to thank you for being our guest today on don’t say broker talk and I hope we’ll get a chance to do this again really soon. My broker

1 (46m 41s):
Today is part six of how to buy an adult website. Last week, we talked about the sales agreement. So now both you and the seller have signed the agreement. What comes next? There needs to be an escrow setup where you send the money, whether it be a one-time payment or a deposit. If you’re going to be making payments. Now, this has done about half the time. These days, the seller for their part puts the assets of the sale into escrow, namely the domains being sold and any other tangible assets that can be put into escrow. Your attorney can give you more information on that. We recommend escrow domains for us grows. There are a firm out of Washington, DC, and no, they’re not paying me to say this.

1 (47m 25s):
I just use them, trust them. And I’m delighted by the work done for us. Either an escrow agreement will be drawn up by them in the case of a customer escrow, or if it’s a simple one, it could be set up on their website. Then you, the buyer, the seller and the broker will be contacted by escrow domains with further instructions, such as wiring information, the escrow is opened and either the deal closes within a matter of a few days or an inspection period is allowed. It all depends on what the agreement calls for, whether you need an inspection period really depends on whether there is still some information you need to find out prior to the deal, closing your brokering.

1 (48m 7s):
Your attorney can advise you more on this and it’s on a case by case basis. Then the money is transferred as are the domains and the deals closed. Now in many cases, in fact, most of the time, the seller either stays on board for a period of time to help with the transition, or at least as available on an on-call basis to answer questions. This is something most buyers should ask for. But at this point you pretty much own the website. What do you do now? We’ll talk about this subject more next week and next week we’ll be talking to Suresh, DEC Sheena, the CEO of chargeback guru.

0 (48m 48s):
And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest, Chris Rodger of Payze. Talk to you again next week on Adult Site Broker. I’m Bruce Friedman.

0 (8s):
This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus we give you a tip on buying and selling websites. This week we’ll be talking to Patrick of FeetFinder. Adult Site Broker is proud to announce Adult Site Broker Cash the first affiliate program for an adult website brokerage. With Adult Site Broker Cash you’ll have the chance to earn as much as 20% of our Broker commission, referring sellers and buyers to us at Adult Site Broker.

0 (54s):
Check our website at adultsitebroker.com for more details. First of all, today let’s cover some of the news going on in our industry. PornHub has announced that Kira Noir has joined porn Hub’s brand ambassador team, and a new role Noir while we will appear in future porn hub campaigns represent the platform at various events and engaged with pornhub’s audience to grow the brand awareness. PornHub VP Corey price said we’re thrilled to welcome Kara Noah to the porn hub family. As one of our brand ambassadors, Kara is a strong, passionate woman who has a great sense of humor. We were really drawn to her confidence and fierce ambition.

0 (1m 35s):
She embodies our commitment to celebrating individuality and self expression above all else. Cara has built a devout following across social media. She shares in our desire to grow the PornHub brand by building meaningful relationships with new and existing users. We can’t wait to show our fans what we have planned together to months after warning of a surgeon malvertising fraud, targeting Adult websites, internet security experts have determined that the bad actors behind it, or have switched tactics from exploit kit delivery to social engineering via a fake Java updates screen malvertising or a bad actor sneak malicious codes, and to supposedly legitimate banner ads on legitimate websites made a come back this year is people spend more time online and visiting Adult sites security firm Malwarebytes explain the initial stage of this campaign, which they dubbed mouse smoke as ads that redirect visitors to sites that serve malicious code.

0 (2m 41s):
When viewed with internet Explorer or Adobe flash, the code can exploit critical vulnerabilities and unpatched versions of internet Explorer. Malwarebytes. Initially warned that Malwarebytes announced that starting mid-October the threat actors behind mouse smoke appear to have a phased out The exploit kit delivery. Chain’s in favor of social engineering scheme. Instead, the new campaign is tricking visitors to Adult websites with a fake Java update. This change is significant according to the security firm, because it drastically increases the target audience no longer limiting it to the internet Explorer users running outdated software.

0 (3m 25s):
One of the largest Adult sites targeted by the malvertising hackers, according to Malwarebytes is X.

1 (3m 32s):
Oh, be careful out there. All right.

0 (3m 35s):
Past Adult Site Broker Talk guessed. Lance Hart is the subject to the latest interview by LGBTQ pop culture and news publication instinct, where he discussed his influential career path. Instincts Ryan shade described Hart as a Jack of all trades in the industry for several years now with no signs of stopping anytime soon, he is a great example of excelling in front of and behind the camera while also being part of a porn power couple with his gorgeous wife, Charlotte Harte told instinct that Akido is ongoing. Success is independently owned his own company per vow. He said I’d been focused on making my own content ever since I started in the Adult space.

0 (4m 20s):
Getting paid bookings as a performer has always just been a bonus as a producer who funds all my content from my own sales, I can keep going as much as I want. I never have to count on anyone else giving me work. Heart described as trend-setting career path smashing the barriers between different sides of the industry in practical terms at first gay porn was the only part of the industry that offered, paid work to me. So when the work was a fit, I would take it. He told that to instinct, then transport became more popular and those gigs started coming to me a couple of years ago. Devil’s films put a lot of work into making by porn, a relevant thing.

0 (5m 2s):
So that’s helped. I feel like I identify more as by than anything else. So I’m happy about that. Last part,

1 (5m 8s):
Hard at it. Now time for

0 (5m 10s):
A property of the week that is for sale at Adult

1 (5m 13s):
Site, Broker, we’re proud

0 (5m 15s):
To offer for sale and novelty, manufacturer and website with pop culture, theme, silicone products, their products are niche yet relevant to mainstream audiences and are incredibly shareable is evident by the hundreds of articles written about the brand on outlets, such as Playboy, vice Buzzfeed, Mashable, penthouse, lad, Bible, Cosmo, Nerdist refinery, 29, pop sugar, and more. They also have a diehard community have more than 40,000 social media followers. In addition to their email list of over 10,000, all traffic to the website is self-created no ads had been purchased.

0 (5m 56s):
A traffic has all social and direct. This company cannon has been run by two people part-time, or it could be scaled up or merged with a much larger company with very minimal effort. The company has incredible potential for expansion, but it also has a solid four years of history of year over year growth and a huge community of dedicated fans. All manufacturing equipment has provided with everything needed to continue running the business, including all product mold’s and related materials also included has about $50,000 worth of product stock. You get all of this for only $675,000.

0 (6m 39s):
Now time for this week’s interview.

2 (6m 42s):
Well, I guess today in the Adult Site Broker Talk is Patrick the owner of FeetFinder Patrick thanks for being with us today on Adult Site Broker Talk thanks for having me ready to begin and excited to talk about a FeetFinder indeed. Now Patrick recently graduated from Drexel university with a decree in entrepreneurship. I was able to pronounce that and he has been working on FeetFinder for a little over a year. Patrick has years of experience in numerous other industries despite his tender age or what 23 now or 24, but yes, a recent college grad. All right, happy birthday. And I had a birthday in there now FeetFinder is a free website that allows users to buy herself custom foot content and the safe and secure environment buyers can send customer request ID verified content providers, or purchase their content directly from a seller’s account.

2 (7m 37s):
If we find that it was built by the community with every feature and design change being shaped and reviewed by the 45,000 plus followers on FeetFinder or social media accounts. Patrick, how did you get the idea for FeetFinder a great question. Bruce and that typically, whenever I tell someone, you know, I’m working on of the first question is, Oh, so, you know, you definitely have like a foot fetish and you know, I, myself don’t personally have a foot fetish, you know, it may be working on this idea of a lot easier, but how I actually got the idea was a few of my friends in college actually would get DMS from a guy’s on, you know, Instagram, Twitter, or Facebook.

2 (8m 19s):
A one of my friends actually paid her rent from selling feat picks, but the DMS will always be, you know, a guy’s reaching out and saying, Hey, can I have by a photo of your feet for $20 hundred dollars? And one of my friends is a tipping point. It actually sold a photo for a $500. And I kind of thought, Hey, Ron why or why is it better? Or is there a website for this? So it kind of did some market research, one online and a half the time there was no kind of existing website for buying and selling feed pictures. It was mostly just a blog articles. Like here’s how you can do it on social media. Here’s some tips and tips and tricks. If you want to start your own website. And I know that he was like, Oh, let me fans many clip’s, but nothing, really four the niche of the content.

2 (9m 1s):
And so sure enough, I said, all right, let’s see if there is actually a market for this decide to create the FeetFinder Twitter. And essentially it was saying, Hey, this is the product we’re creating a safe and secure website for people to buy and sell feed content. And it kinda blew up a over night, you know, within a week we had a up to 500 followers and that was all organic. So it started, you know, working on getting a team to help develop it and fast forward, you know, present day, we’ve launched on April 16th of this year, but a lot of time, energy and money. And, you know, its been a really great experience to kind of create in this platform for the year.

3 (9m 36s):
And you’ve done all this since April 16. So

2 (9m 40s):
We, we, I actually have been working on it since about last June, but we didn’t have it.

3 (9m 45s):
I mean he could do a launch April 16th and its already gotten this far. Correct?

2 (9m 49s):
Yep. So its definitely been a wild ride and learning right.

3 (9m 52s):
A lot. Now, even though you don’t have a foot fetish, have you found yourself appreciating a women’s feet a little bit more now that you have the Site? Well, that’s a great,

2 (10m 4s):
The question is definitely something I noticed a lot more, again, I wouldn’t say necessarily attracted to the feat, but you know, if there is a scene in TV or someone uploads a picture, you know, obviously one of the first things I see is, you know, their feet, because again, my whole business does revolve around feet. You know, I wouldn’t be able to tell you necessarily what it is like a good and bad foot picture, but his kind of interesting how, you know, anytime you see a, I pay attention a lot more now if like, you know, someone is wearing open-toed shoes or someone uploaded a photo a on, on the internet in their feed or in it, or get in, you just see a movie and there was a scene it’s definitely more noticeable and that’s that’s right.

3 (10m 43s):
For sure. Yeah. I’m I’m, I’m more of a tits and ass man and myself and the legs and about every other part of the woman’s body. I don’t think it would be near the top, but a, there are some beautiful feet. Did you? I know you’re young, but did you ever ever see that a, that Eddie Murphy movie? Oh God, what was it called? M O a boomerang. Did you ever see that? I have not seen that now. Okay. I have probably 20 years ago. It was almost as old as you. I suggest you find it and watch it. It’s frigging hilarious and steady Eddie Murphy and Robin givens, its got quite a, quite a caste in it and run them given to us the one that, that Mike Tyson to have a TRO had punching practice on when he was married to her.

3 (11m 30s):
Now, what do your friends and family think about you doing this for you?

2 (11m 36s):
Yeah. So again, another great question. That was one of those things to the first person I told him about the idea was my dad because he is kind of a successful entrepreneur in his own. So more so it was doing it to kinda get some business advice like, Hey, you know what, what’s your thoughts? Feedbacks. Here’s the business model. And he was extremely supportive, you know, being an entrepreneur. He’s like, Hey, you know, it doesn’t really matter the idea as long as, you know, you’re confident in a market and you think it can be successful, you know, why wouldn’t you pursue that? And then, you know, all, all of my friends, you know, it was kind of a mix of, you know, some people laughing thing has kind of funny and some people saying, Hey, you know, there’s actually, this is a really good business model and it’s really cool.

2 (12m 15s):
And then, you know, my mom was kind of funny cause it was one of those things where I was kind of nervous in a sense where it, Oh, she was either going to, you know, and be like, well, what the hell or she is going to kind of laugh and you know, it was kind of a mixture of you now. She was like, Oh, is this like it, she was more so confused at that. Like, Oh, is this an idea? But she has been incredibly supportive. And so as a family, so it’s been kind of nice to see, you know, as FeetFinder grows and becomes more and more kind of a legit and we get more users, we have more revenue. There’s kind of a lot more confidence in talking about it to other people because while some people might not understand that concept of, you know, buying and selling feed pigs, you know, we can mention the fact that how many users we have to sales, we’ve done, you know, they start taking it a lot more seriously.

2 (12m 56s):
And that also kinda plays into when we’re, you know, talking to partners and people that work with and you know, sometimes they don’t understand the initial idea. And then you kinda mentioned hay, well, here’s what we’re doing in revenue. Here’s how many users that we have and in X amount of time, and then they’ll quickly shift from, you know, confusion to interest.

3 (13m 14s):
So I, how, so that leads into my next question. How does the platform make money? Yes.

2 (13m 24s):
So we’ve kind of modeled, FeetFinder similar to a lot of the other apps out there, like a only fans, even like the Uber Lyft models where we essentially take a percentage for you, you know, different photos and videos sold. So essentially any time a user sells a, a, a picture or a video, we take a 20% fee, which is pretty standard across the entire, you know, industry. And I know they have some websites to take upwards of nine or 90% or even, you know, more than that. So, you know, we try to be as fair as we can to the models and give them a day, you know, as much as we can similar again to, ah, the other big website’s.

2 (14m 7s):
Now we do also have a kind of a premium subscription, which is a very cheap it’s only for $5 a month. And for the sellers, it allows them to message the buyers directly because again, social media and stuff is all flooded with so many different scammer time-wasters bots. You don’t know if people are real or not. So, you know, sellers can pay just a very small fee and they can message those buyers to write quickly. They can also upload just unlimited amounts of content. And we do also have some great features, again, coming down the road that will make it even better for a premium users and for the buyers. Again, they can message those sellers directly and kind of get the, that custom content and, and, you know, figure out exactly what they want and negotiate prices in the messages with the sellers.

2 (14m 53s):
Again, we do have a lot more features for those premium users, but those were the two kind of main things in terms of how we make money. And we don’t have adds on the site and its completely free to sign up because we wanna give everyone a chance to, you know, sell their content and the, you know, kind of makes some money or to be able to find someone to purchase content for them.

3 (15m 11s):
You want to preview any of those features on a, on a Adult Site Broker Talk yeah,

2 (15m 16s):
Yeah, definitely. So some of the, I’d say probably our coolest feature is the ability that the buyers can see previews of all the contents. So any time a seller uploads, a photo or video and it automatically blurred by our site. So you can take a clear or high quality photo upload it and then it gets automatically blurred to the point where a buyer can show you a screenshot and said, you know what? I didn’t want to purchase this. Could it have it right here? But also, you know, it is blurred out to the point where that the buyer still gets a, a preview by, Hey, you know, this looks like something that you actually want. It matches the description I see, or it matches the, you know, customer request I sent. So the buyers know that they’re getting what they requested.

2 (15m 58s):
And Andy, you know, worst case is one of those things. Our admins are able to monitor everything. So if there is a ever in order where a buyer pays for some or something and you know, the photo isn’t at all, what we expected or vice versa, you know, the seller uploads something and the buyer’s payment, is there a chargeback were able to monitor that and then kind of fix through that, you know, any users to attempt to charge back and we can fight those. And also, you know, a band that user at any buyer who, you know, purchases content and the seas that, Hey, this isn’t what I purchase. You know, we can give them a refund, ah, and figure that out. Just exactly what happened to that seller. And again, all, all sellers are ID verified, pseudo for a fact that you purchased at his desk.

2 (16m 40s):
You know, it’s, it’s real, it’s not a bot, it’s not someone selling fake content and it’s a real ID verified 18 years in older people,

3 (16m 46s):
The person now, or they are, or those current features or the us and some of the new features, these are all current features, you know? So give me so, so Tuesday a little bit with some of the new features coming up. So some of the new features coming up,

2 (17m 1s):
It is we have an entire new kind of homepage in navigation. That’s going to be really cool, essentially right now, when you go to the website, you only kind of see, Hey, do you want to view content or, you know, a few sellers as well as, you know, its kind of seeing the user’s profiles photos or a little smaller and then sort like that sort of a new kind of homepage and navigation will make it really easy for buyers to see several of the top categories such as a, you know, what you want SOLs, you want heels, you want me to be dirty feet. You want socks. We have every single category there. And if we don’t have a category, you can just message our customer support and we’ll get that added instantly. And then we also have some featured models.

2 (17m 41s):
We all are working on some big partnerships right now for some kind of big name models, such as Lindsey rider, Rebecca blue and a few others that I go to too many details, but that they’re going to be kind of featured on our homepage as well as some other brand new sellers to really show that, Hey, we are a legit company, we have some of these big name models, but we also appeal to a lot of these amateur sellers. Now that this new home page, the navigation will also be a lot easier for buyers to find their ideal content. You know, the search process is a lot easier. You can type in different keywords or just type in a sentence of what you’re kind of craving that day or that night and, and find that content right there. And we also split it up. You know, if you click on a category such as souls will split it up into three different sections, such as the seller like seller profiles, photos and videos, that means all of the seller’s profile’s that appear our ones that have sold in their description of it also means all the photos and videos you see have the word soul mentioned in that description.

2 (18m 41s):
That just makes it easier for these buyers to find the exact content they want spend less time all kinds of searching around. And you also know that, you know, if you want dirty feet, you can see a seller who actually has that type of content rather than messaging seller and saying, Hey, you know, I want, you know, a dirty feet or a one, you know, your feet tied up in the summer might be like, Oh, I’m not comfortable doing that, but that will happen with this new navigation. ’cause the only sellers you’ll see in that search are the ones that have stayed in their bio, that they are comfortable with that content.

3 (19m 12s):
Interesting eight. Now it kind of sounds like, and you’ve already kind of alluded to this, but a lot of the features are coming from feedback from your, from your members right now.

2 (19m 26s):
Correct. So, you know, that’s the thing about the kind of my goals since, you know, starting the company kind of wanting to build this community based on the feedback and unlike some of these, you know, really big corporations who kind of just say, Hey, here’s the new features deal with it? Do you like it? Do you not? Like it doesn’t matter. You know, we’re kind of on the page where, because we have such a large social media following any new design or feature update, we always get their community’s feedback in terms of, Hey, what features, what, what designs do you guys want? And then we post it to our social media as our Twitter or Instagram and say, Hey, you know, give us your feedback. You know, what are your thoughts on this? Do you like it? Do you not like it? And that way, you know, the community really feels like they’re part of, you know, something bigger than, you know, just that this platform it is.

2 (20m 13s):
They actually feel like they were involved in, in, in making it ’cause in a sense they are and all of their feedback. And, and, and by doing this, we really make sure that we are making the product for our community, how they want it or not, how we think they want it. And because I could think, Hey, they’re going to want this. And then we spend the money developing a new feature, a push it live in all of a sudden users. Like we didn’t ask for this, we don’t want this. So really making sure we listen to the user’s feedback and, and if there’s any bugs or issues, having them just as a message, our customer support, you know, we respond to every single Twitter DM or email that we get to make sure that every user is heard. That’s

3 (20m 48s):
Awesome. Yeah. I mean, it’s, it’s like when you think about it, wouldn’t it be nice if, you know, you could make Facebook the way you want or to it, or Twitter the way you want it. And people do take ownership of things when they feel like they have a voice. So I, I really think that that now, now, besides all that, which that’s a lot, what separates you guys from other platforms currently on the market?

2 (21m 16s):
It’s a great question. What I’d say to you to kind of start is our focus on, you know, the niche content of feet. You know, I know a lot of the different websites out there, but what kind of separates us again from, I’d say, you know, many, a video clips for sale only fans is a, in a sense to kind of a stigma that goes with it. And I know a lot of these people who are coming to the amateur foot sellers who are very new in the industry, think of, you know, a girl in college who might just want some extra money for the bars or, you know, someone who needs help paying rent, but, you know, yeah.

3 (21m 50s):
As a, as a recent college graduates, you can imagine something like that. Or right

2 (21m 54s):
When I was in college and graduated, I experienced it and they have a lot of friends. So it was kind of one of the things, you know, when I first built it, you know, obviously there is all of those models who have that experience and how, you know, platforms on these different clips, sales, who of, you know, work with industry for years. And, you know, we have the utmost respect for them. We also built a platform for them, but we also use in our building it for these girls who, you know, they may not be comfortable, you know, making it only fans or an eclipse for sale or in many bids because Hey, they just want to post a photo of their feet. So, you know, its not something that, you know, they may regret down the road. It’s not something that, you know, other people may consider bad, you know, its just a, a picture of your feet.

2 (22m 34s):
So its something that, you know, the stigma of, Oh Hey, like she has an only fans because we’re starting to see that at, at, at least in college it was definitely present. So it was one of those things were, we don’t have that stigma, but we’re also trying to get rid of that Sigma as a whole, you know, we kinda have to say as a whole, Hey, sex work is real work. So, you know, we support all types of people, whether your, you know, a, a cam model doing a full nudity or just someone taking photos at your feet, we wanna end the stigma of, you know, people saying, Oh, that’s so weird or, Oh, we don’t respect to you because the end of the day, you know, that there’s still people too. They are real people. So being able to, you know, kind of knock down that barrier first with like, you know, selling feed Pix and get rid of that stigma and then moving to a much bigger stigma that is, you know, the sex industry and, and having that negative stigma that some people may have, which we just disagree with.

2 (23m 28s):
Also find that I will say one of the big things that kind of sets us apart from the other competition and, or these big companies is the fact that, you know, you can, e-mail our customer support and in all honesty, less than a couple hours, get a response, whether it’s, you know, what a new feature you on adding a design, you want fixe, if there is any issues with billing, a payments process, anything, umm, you know, I, myself as a CEO and founder handle all the customer support because I think it’s important that, you know, if you’re going to be contacted the company, you are speaking with the founders so I can make sure I get your questions answered and making sure that your inquiry, these are taken seriously. So I don’t know another big company that has there, you know, CEO doing customer support that also was able to kinda handle expanding, grow the business.

2 (24m 14s):
But you know, any time emailing with customer support, you, you know, you’re speaking with me so I can get your questions answered and your problem

4 (24m 21s):
Solved. No.

3 (24m 23s):
So you were just talking about sex work and all of that. Do you guys allow nudity or is it just put content?

2 (24m 33s):
So we don’t allow new to the yet one of those large reasons being, we are just focused on a fee content itself. And again, you know, there’s some of the partner banks that we’re working with were not approved for nudity, but again, we are open to that down the road based on user feedback. But one of the big things where we were applying for different banks for, to kind of process and sent payments out, I was talking with our user’s and saying, Hey, you know, do you guys want us to allow nudity or do you want to keep it just as a full website? So some of the feedback was, you know, keep it just feed and that’s how we are starting. Now.

2 (25m 13s):
That’s another thing that kind of separates us from these other websites. ’cause when you come in to FeetFinder you were coming four feet. You, if you want nudity, there’s plenty of other websites, but again, we’re not opposed to down the road potentially adding that, but for now we, we do not allow new to me at

4 (25m 28s):
The moment. Hmm. Okay.

3 (25m 31s):
So would you consider it an Adult company or

4 (25m 35s):

2 (25m 37s):
Yeah, FeetFinder is kind of in this gray area where, you know, at the end of the day, yes, we are an Adult company, but it’s still on this gray area in a sense where, Hey, we don’t allow nudity. It is, you know, just feet pics. You know, you can see pictures of feet in the magazines on TV of people of all ages everywhere. So it’s one of those things where, you know, feet are everywhere in society and it’s not going to be like, Oh, Hey, you need to wear socks. You can show your feet. But it was also one of those things where, you know, it is, you know, catered to people who have a foot fetish and that at the end of the day, you know, what they do with those photos obviously is, you know, their own right.

4 (26m 12s):
And you know, kind of whatever they want to do with them. But

2 (26m 18s):
I guess in a sense, yes, it would be considered a finished website there. So that’s what it is a kind of this gray area in terms of, you know, we don’t allow nudity, but it is still a finished website. So I would consider FeetFinder Adult but it is, you know, kind of something where we’re trying to end, you know, that stigma of people who may not want to be on an adult site because Hey its, its its feedbacks, its not bad. Now what is end

3 (26m 44s):
Goal with FeetFinder

2 (26m 47s):
That’s a great question. So, you know, our kind of goal with FeetFinder has always been to create a safe and secure environment for people to buy and sell their feet content. You know, we want When any, whenever someone thinks of, you know, feet, pictures, feet videos, if they wanna sell a few pictures that they want to sell to feed videos or buy feet pictures, we, we want them to to think, Hey, FeetFinder his, you know, the place you can be at safe. We also kind of want to build, to potentially expand to other fetishes of which we don’t have any specifics yet, but we definitely want to make it that kind of a one stop shop for all things feet, whether it be, you know, a few pictures or someone who wants to sell socks or shoes, you know, that stuff in our roadmap.

2 (27m 34s):
Again, we, we definitely take things slow here at FeetFinder in terms of pushing out new updates ’cause we want to make sure we focus on one thing at a time and get it right and get the user’s feedback and make sure it’s good rather than saying, Hey, we’re going to add the ability to sell Sox. And she was on all of these new features and then, you know, end up saying, Hey guys, we actually can’t do that. So our goal is always to under promise and over deliver. But at the end of the day, you know, we really just want to add the stigma that people have in terms of, Hey, you know, selling feat picture’s is weird. Now that stigma already is changing. And we see it a lot in recent times in terms of a, like a college campus going around saying, Oh, Hey, like how did you make money it’s Oh, I, I, you know, so feed pictures and there is always going to be people who may think of that as a, you know, a weird or a, not a real job.

2 (28m 26s):
You know, our goal was to get past that stigma. And again, as I mentioned, eventually push into that kind of sex work industry and like, Hey, this is a real work. These are real people. This is a real job. And that’s kind of our goal is to, you know, really show people that this is a series of industry and we want to be treated equally.

3 (28m 47s):
Absolutely. Now do you think your age and inexperience in the industry puts FeetFinder or at any kind of a disadvantage?

2 (28m 56s):
I do not. You know, I definitely am new to this industry and, and being a college grad a it definitely on the younger side, however, I think I’ve done a good job of surrounding myself with people who have experienced in the industry, whether it be, you know, getting people on my team who have a foot fetish or, you know, talking with models who have years of experience selling feet pictures on, on cam websites and, you know, just making sure to surround myself with those types of people who have, and you know, what that experience has been really helpful for me because, you know, I’m able to avoid problems that it would’ve made. If I haven’t had, you know, them kind of helping me and kind of whispering into my here in terms of, Hey, you can’t do this, can’t do that.

2 (29m 42s):
And I also attended the XO is an online convention, which was the one supposed to be in Miami. I met a lot of great people there. Who’ve all been extremely helpful. The folks over at love for me, I know we sponsored their podcasts. They’re super nice and super helpful in terms of bouncing ideas back and forth. Austin over at mr. Skin has been incredibly helpful as well.

3 (30m 6s):
And people, all the people

2 (30m 8s):
Who was in people and also the team over at SEG PE who is our kind of a new payment facilitator has, it’s just a great community and people who are willing to help. So I have been so thankful for, you know, these different people and the industry who have a lot kind of surrounded myself with the help. So while I am, you know, Young, well, I am new to this industry. I’m surrounding myself and getting advice from people who are, you know, older and have that experience. And so I wouldn’t say in my age and umm, you know, new NUS into the industry affects, you know, how successful FeetFinder cannon.

3 (30m 45s):
It sounds like really you’re going to experience as a team has been a benefit because you go into it with a, with a clear view. And I will also say to you that the people that you just mentioned are people that I would have sent you to have for you and ask me. So I think your instincts are very, very good.

2 (31m 4s):
Yeah. And, and it’s one of those things where, you know, it may, again, as you mentioned, they kind of hand having that inexperience almost plays to my advantage because you know, unlike coming into this industry and saying, Hey, I think I know a lot already, you know, I got a degree in this in college or I’ve already worked a few businesses and industry, you know, if I had that mindset, I, I don’t know if I would have still attend these conventions and networked as hard as I did. So its definitely been honestly a blessing in disguise and not having that initial experience and being able to reach out to these people who are honestly experts in their industry and, and you know, it can really give some valuable feedback and advice and just, you know, be a kind down to earth person. You know, they don’t necessarily expect anything in return.

2 (31m 45s):
They just want to see you succeed, which I can tell you how grateful I am for that.

3 (31m 52s):
We’re a pretty nice group of people once you get to know us. Well, definitely.

2 (31m 58s):
I remember when I was first posting on, you know, an expert as you are one of the first people to kind of reach out and spoke up a conversation. So I definitely appreciate that is, you know, that it just goes to show you, you know, you’ve been so nice in terms of, you know, inviting me on this as a podcast and you know, anytime I have advice and the question, so I really do appreciate that.

3 (32m 17s):
That’s what I do, man. That’s what I do. You know, we, we have a general consulting company two and you know, I, I have a lot of Young entrepreneurs or first time entrepreneurs, not all of them are, Young a whole, a lot of them were older like me and they need help. And when I think you’ve done, as you just find it, you have just fine on your own. So a year instincts, like I said are very, very, very good. What, what’s the most valuable lesson you’ve learned while working on FeetFinder

2 (32m 51s):
So far? I’d say the most valuable thing I have learned has definitely been, you know, the ability to negotiate for myself and for my business. A lot of times when we’re speaking with partner companies or a potential advertisers, a lot of the time, it’s kind of just like a, Hey here’s, you know, our price for if we want to advertise for a month or Hey, here’s the billing rates so we can get you for this month. And you know, that’s something I didn’t really learn in school in terms of kind of negotiating saying, Hey, like we actually aren’t able to afford that or Hey, would you guys be able to cut the cost down to this or, Hey, we have been, you know, advertising with you guys for three months.

2 (33m 31s):
We haven’t really seen the results. Would you be willing to negotiate the price? And that’s something we think is so valuable because we have noticed there’s times where, you know, there’s a very, kind of a critical and important partnership that we really needed and their initial offer. It wasn’t necessarily something that made sense, but being able to kind of negotiate that and, and kind of work around and figure out a more beneficial partnership and in tern, you know, ended up working in the long run and, you know, because of these different companies were very open to a discussion. We were able to get a deal done that was, you know, very beneficial for both sides and doesn’t, you know, burn all of our cash, which has been something that’s been extremely helpful.

2 (34m 14s):
’cause, you know, in, in the beginning of his kind of one of those things where any time someone said, Hey, like, if you want to Mark it with us, here is the prices. And it was kind of just like, okay, that sounds good. And then, you know, slowly as time went on, I was like, Hey, I know you need me to give a shit for yourself and for his business to make sure that, you know, anytime someone throws out a First number, there there’s always room for negotiation, but in most cases yeah. But yet, and it’s also, you know, a fine line too, where, you know, you don’t want too, you know, offend them. There’s been a lot of times where, you know, someone might say, Hey, we want to do a partnership. What we’re looking for, or, you know, a, a thousand dollars a month in that might be something where, Hey, we can afford that. And we can only afford, you know, a 500 or a 200, but you don’t want to offend them by going too low.

2 (34m 56s):
So that was something that I definitely had to work on in terms of, I don’t want to offend, you know, this person that his company by, you know, going too low, but I also need to be realistic about what my business can afford at this time with this partnership. So yeah. And negotiating for myself in form of the business has been huge. And it’s something that obviously have a lot of room still to improve on, but it’s been great kinda, you know, being able to advocate for yourself and for your business.

3 (35m 24s):
Absolutely. You do. You do very well, a shopping in Thailand

2 (35m 29s):
The way. Thank you. Thank you.

3 (35m 33s):
It was like, Oh, that’s 200 now how a a hundred

2 (35m 38s):
Now, you know how about a 190? No, it’s okay. Thank you. And you start to walk away. They go. No, no, no, no. Wait, wait, wait one 50. Exactly. One 20. Exactly that. So, okay. Okay. Okay. Okay. <inaudible> okay. Okay. Okay. You were still for me. Okay. Okay. Once one Oh one 20, I lose the money, but it’s okay. Once one, I definitely have to look for the first time we actually went to New Mexico. I was a very young, I was a model and I didn’t even negotiate. It was the thing I, that I saw was a little banjo. I really want it. And it was like $20. So I was like, Hey, like how much is this guy was like $20 when I was like, okay. And then, you know, one of the first thing for that.

2 (36m 18s):
So it was like, Whoa, Whoa, Whoa. Like, that’s not a set price. You need to go shit. I was just like, I knew what, like you said, it was $20. Cause you were just used in the us like, Hey, the price was here. He said it. So when the dollars and you’re not going to go to a Walmart and start negotiating for a, you know, a, a footballer or something, that’s just not how it works. But it, it was definitely an interesting kind of first experience into that negotiation aspect. Absolutely. Or a, Hey Patrick, I’d really like to thank you for being our guests today on Adult Site Broker Talk and I hope will have a chance to do this again really soon. Thank you for anyone listening. You can check out our website. feetfinder@feetfinder.com and our Twitter is just at FeetFinder Instagram is at I get FeetFinder and then if you have any questions, comments, or concerns, feel free to email me at Patrick at FeetFinder or just check out our website and email the customer support, always a love the community.

2 (37m 15s):
And again, Bruce, thank you so much for having me on, you know, for being such a great mentor throughout this whole process. Looking forward too, you know, the thing is to come in and then a business relationship to progress, a love, the shameless self promotion that was right out of a page right out of a page in my book, my friend got to do it. Absolutely. Thank you. Again,

0 (37m 40s):
My Broker tip today as part five of how to buy an Adult website. Last week, we talked about how to determine the value of a site, how to negotiate the sale and how to get to the point of drawing up an agreement. So now you’re talking to your attorney and you’re having them draft an agreement. What should be in it while your attorney will guide you through the legal side, but here’s some considerations to keep in mind from a buying standpoint, what is the date you’d like to close? Make sure you know, that you’ll have the money to either pay the deposit or the entire amount of the purchase by that date, I’ve had buyers who aren’t ready and that just causes issues. In fact, I’m going through some of that right now with a couple of my deals, make sure that all the assets you’re purchasing are in that agreement, such as every domain included in the sale processing and payment accounts, relationships with vendors, all including two to five, seven data software to run the sites and any other assets such as source code for the site’s of course it should spell out any payment schedule.

0 (38m 47s):
If there is one who is responsible for closing costs, such as paying for escrow, and there are always terms that are unique to yours and the seller’s situation, this assumes you’re the party responsible for drawing up the agreement. If the seller is drawing up the agreement, then it’s important that you express all of this to your legal representative so that they can check the seller’s agreement and see if any changes are necessary. We’ll talk about this subject more next week and next week we’ll be talking to Chris Roger of Payze and that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest Patrick of FeetFinder.Talk to you again next week on Adult Site Broker Talk.

0 (39m 31s):
I’m Bruce Friedman.

0 (8s):
This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus we give you a tip on buying and selling websites this week. We’ll be talking to Danny Z of ZBuckz. Adult Site Broker is proud to announce Adult Site Broker Cash,

1 (37s):
the first affiliate program for an adult website brokerage. With Adult Site Broker Cash you’ll have the chance to earn as much as 20% of our Broker commission referring sellers and buyers to us at Adult Site Broker. Check our website at Adult Site Broker dot com for more details. First of all, today let’s cover some of the news going on in our industry, New Mexico artist and activist, Roger Montoya, who had been targeted by a stigmatizing campaign by a local conservative blog that revealed he had performed in gay adult movies in his youth, has won a seat in the New Mexico house of representatives. Following last Tuesday’s election in early October right-wing website, pinion post published an unconfirmed rumor identifying Montoya CEO who was the democratic candidate for Northern New Mexico state house seat.

1 (1m 31s):
As someone who once performed in gay adult films under the names Joe Savage or Eric Martinez Montoya later confirm via his Facebook page that he appeared in adult films. When he was a struggling college student, nearly four decades ago, according to the results from the New Mexico races reported by the New York times, despite the nationally publicized outing of his sex work background Montoya defeated his Republican opponent, 57 to 43%. The chairman of the Republican party of New Mexico, Steve Pearce had to vocally attempted to pressure on Toyota drop out of the race.

1 (2m 12s):
After the conservative blog reported, the rumor Tuesday’s victory makes Montoya new Mexico’s first openly gay state house member. Congratulations to him. Penthouse was announced Lacie Lennon has been named the 2020 pet of the year. She’ll be honored at a private gathering to celebrate her crowning. Later this month, Lennon appeared as a pet of the month in November in 2019 issue of the legacy Adult magazine, her 2020 pet of the year spread as available now to subscribers. The penthouse being chosen for pet of the year has given me a sense of responsibility of empowering others. Around me said Lennon.

1 (2m 52s):
It is something special that I could keep all to myself. What could possibly turn into narcissism instead sharing what has been given to me by making people feel good, inspired, motivated, and empowered is something I feel is now a duty of mine. I want people to know they are loved penthouse C O O a moose commented that Lacie is the epitome of what it means to be a penthouse pet. Her striking beauty, both inside and out is celebrated among industry colleagues. And she is the perfect choice for our penthouse pet of the year. My heartfelt congratulations, go out to Lacie for all of her hard work and dedication it as well-deserved now let’s feature on our property the week that is for sale at Adult Site Broker Talk or proud to offer for sale, a novelty manufacturer and website with pop culture, themes, silicone products, or their products or niche yet relevant to mainstream audiences and our incredibly sharable as evidence by the hundreds of articles written about the brand on outlets, such as Playboy, vice Buzzfeed, Mashable, penthouse, lad, Bible, Cosmo, Nerdist refinery, 29, pop sugar, and more.

1 (4m 7s):
They also have a diehard community of more than 40,000 social media followers. In addition to their email list of over 10,000, all traffic to the website is self-created no ads have ever been purchased. The traffic is all organic social and direct. This company can and has been run by two people part time, or it could be scaled up or merged with a much larger company with very minimal effort. The company has incredible potential for expansion, but it’s also has a solid four years of history of year over year growth and a huge community of dedicated fans. All manufacturing equipment is provided with everything you needed to continue running the business, including all product molds and related materials also included is about $50,000 worth of products.

1 (4m 59s):
Stock. You get all of this for only $675,000. Now time for this week’s interview

2 (5m 8s):
My guest today on Adult Site Broker Talk is Danny Z of Z bucks. Danny. Thanks for being with us today on Adult Site Broker Talk thank you. It’s a pleasure to be here at thank you so much for asking me to join you. And it’s a pleasure Danny now Danny is the owner of affiliate programs Z bucks and Dickbank plus the Site Peter fever.com. The company is excellent affiliate tools. Top-notch support an industry leading payouts have made their affiliate programs and membership sites. Some of the most well-recognized in the industry, especially in the gay space. Danny is an adult film producer and a 20 year industry veteran.

2 (5m 49s):
A bet that makes you feel old. A don’t give away my secrets in to his own studio websites. He also runs pay sites and affiliate programs for a diverse group of studios and a porn stars, including a Dominic Pacifica, Axel abyss, Yoshi Kawasaki, and v-necks lox. He’s also done consulting work for companies such as tight and men game LINC and Adam and Eve. You know what? You know, one thing I wanted to ask it will be side some of the topics we discussed before you have moved around a lot. The first time I a L I a new you, you lived here in Thailand, in Bangkok.

2 (6m 32s):
Well, we both lived there, gave us a chance to break bread a bit. Then my hometown of San Francisco. Now you’re in my dad’s hometown of Chicago. I used to it. So all those, all those cities have a connection to me. So

3 (6m 48s):
How, how, how are all those plays?

2 (6m 50s):
How are all those places different?

3 (6m 53s):
Mmm. They are all very different actually bank I’m originally actually from LA. So that’s one of the ones that wasn’t on your list, but I, I got into making a Adult websites in my early twenties and he had some friends making websites and Thailand, and we’re like, you know, why don’t you come on over? And you know, your, your money we’ll go far here. So, so that’s kind of what happened. And I moved there, I loved it. I lived in Thailand for 10 years, but you know, their came a point where he was like, you know, I wanted to kind of be able to branch out and have more, you know, I mean more people in the industry and beyond, and I worked for every one in the U S and I got so tired of staying until six in the morning, every day to be able to talk to people.

3 (7m 49s):
So, so, so decided to move back to a San Francisco, which was a complete opposite in a way, because I went from someplace with a really, you know, this is possible to live pretty cheaply as you know, in Thailand and then moving to San Francisco, or it’s a, a tiny apartment is $3,000 a month. I was able to grow the business when I move to San Francisco and that, that made up for it. And I’m a, in San Francisco or San Francisco, it’s a very fun city. And as you know, but I was looking at M you know, wanting to be able to finally own some property or a real estate’s.

3 (8m 34s):
So in Chicago, it was just a lot more possibilities. And I love all the architecture and the buildings and everything in Chicago. And I had a little bit of it, the same aesthetic as a San Francisco with in a very walkable and great public transportation. So ended up here I’m and I’m still here, and I think that’s a great city. So, so yeah, it just a very walkable

4 (9m 4s):
Site. So, so tell me how you got your start in the industry.

3 (9m 15s):
Yeah. So I got my start, so I, I was first working for I’m out and the advocate magazine is I actually studied journalism way back when I was doing writing and stuff like that. And I’m an advocate also at the time owned freshmen and men magazines, or a and M zipped was there other one. So I sort of kept getting assignments on the porn side with, you know, writing erotic stories and, you know, editing some of the stuff. So through that, I made contact in the adult industry first with a Morgan who I know, you know, right.

4 (9m 60s):
Oh yeah. For me, I past guest on the, on the wall

3 (10m 4s):
Podcast. Exactly. Yeah. So he, he was kinda my first introduction to the gay porn side of things. And I, I did some writing for their magazine and through him, I, I got introduced actually to a company called Adult Check, which you might remember. So I met the people at Adult Check and, you know, they offered me a lot more money than I was making work in for the magazines. So to, to, to manage their time at the time they had something called Adult Check gay. So I got hired basically to manage that product. So, and that’s kind of what I learned about how to build websites.

3 (10m 48s):
And at that time they were AVS sites, which were really easy to make, or you could slap 50 photos and no basic HTML and, you know, start getting some nice checks. So that, that was kinda how I got my star. And then, and that kind of ties into how I ended up in Thailand. I’m one of our top web masters living in Thailand. And it was the first time I went, it was actually to do some work with them and, and I liked it so much there. I just ended up making plans to move there. And by that point, I, for a fortunate with Adult Check they also let you make your own site.

3 (11m 29s):
So I had started to making some income off my own sites and ’em at first, when I moved there, I was still working for Adult Check, but eventually I kind of just branch off, out on my own. And that’s when I a little later, I started doing pay sights as well.

4 (11m 50s):
Okay. So where did, where did you go from there? I mean, you know, obviously now

2 (11m 54s):
You’re one of the, one of the major Owners in the, in the gay space. How did you go from that point to where are you

3 (12m 4s):
You’re you’re at today? Yeah. I mean, its kind of a long story, but I, so in the beginning nobody was really filming content in Asia. And so I saw kind of a hole there, like nobody, I saw an Asian man where a sexy and there were no there’s only one Site I know of at the time that was really catering to Asian men, which was called Asian guy’s dot com. But I’m, you know, if the content was pretty a amateur there, wasn’t a really say and it was bad.

2 (12m 48s):
Yeah. I can hear it in your voice. Danny I know you too well.

3 (12m 54s):
So there’s that. And then also that content, there was no like Japanese guys. It was very much just one on one type of model. So I’m so the first side I actually started was called Japan boys. And the reason it was at that time, there was not a single site that had uncensored content of Japanese men and that was going back and forth between Japan and Thailand had to go to Japan and, and you know, built a little crew their, and you know, I had to go back and forth on film. So Japan boys was still one of our site’s and it’s still does pretty well. And so yeah, it kinda just moved on from there.

3 (13m 35s):
And then I kind of built the affiliate program just by making connections with other studios and porn stars and you know, is that they had content, but they didn’t really know how to market it online. And from my time at Adult Check I really learned a lot about online marketing. So what, at the time it was like TTPs and, you know, making galleries and submitting to link Lys and SEO and all of that kind of stuff. So I, I really liked got a lot of a knowledge out of that. And I, you know, since, you know, I knew there was not at that time, there was just a small handful of gay affiliate programs.

3 (14m 20s):
So when I went to see bucks, it, they were very few gay affiliate program is the only ones I can remember that were around back then, Oxy Harland from pride bucks launched the same year I did. And, and we became pretty close because of that, you know, just trading information. And he was always kind of a, you know, a shining light, you know, you always had great advice and he was a very, a very nice guy, as you know, I’m sure everybody remembers, but so yeah, so, so that’s kind of just how it grew in just over the years. I’ve, you know, I have been fortunate to, you know, have meet other great partners, like some of the ones that you mentioned in the beginning of this show and just kinda continued to, to build from there.

3 (15m 10s):
It just kind of like almost like empire building, you know, you start with one side and then, you know, you put stack a couple more on top and it kind of, you know, and, and because I think we have a good reputation, we’ve never missed a payout. You know, people know that we’re a company that they can trust and then they talk about it to people. So, you know, we actually get people coming to us and you know, if it’s a good fit and you know, and their, they, you know, they are looking for a partner we’re, we’re always happy to talk to them and see what we can work out.

4 (15m 48s):
Great. Now obviously COVID has been a dirty word throughout the world this year. How has it impacted your business?

3 (15m 59s):
So, interestingly, right after it happened, the first two months were record months for us. So like at first I was like, Oh my God, I hope COVID, it never ends. Mmm. Not really, but, but I get it. Yeah. But for the first two months, everybody was stuck at home at that time. I think the financial impact of it didn’t really hit yet. So exactly. So yeah. So the first two months were really good as far as, you know, like I said, record month for sales, profit, everything, but then the third month and we started seeing things kinda change First some of our producers were no longer, you know, they ran out of content.

3 (16m 43s):
So we didn’t have as many updates. We had to figure out ways to do with either trades or, or how do you know what was the recycling content or, you know, whatever. So that, so around the third and fourth months after the pandemic, it did kind of hit us and, you know, things went, you know, that we never really, you know, suffered terribly, but it did go down to what we were before the pandemic, basically. So, and that brings us, you know, to the last few months, the last three or four months, which have, which has actually been pretty steady.

3 (17m 24s):
We’ve been fortunate in that we have studio’s in Asia. So in Asia they really don’t have any problems. Like one of our studios is in Taiwan. We have a new site called and they’re all based in Taiwan. So what’s it called? Oh, it’s called T dude, the dude JP. Okay. So that’s the studio and Taiwan where there’s zero cases and they just, everything is normal. So, you know, there’s no labs filming and we were able to hire them to film for some of our Asian, other Asian sites I’m so that kinda helped a lot they’re and we were able to go back to the producing in Japan as well.

3 (18m 6s):
So on the Asia side, our sites have actually continued to increase because there’s been no slow-down of content. Its been a little more difficult with our, a American studios M we work with ’em quite a few American studios. So I dunno if you know, an alternative dude’s is one of them dirty boy video. I’m trying to think what else, Dominic Pacific. Although he was filming in Brazil, which also, you know, he hasn’t been told to get back over there with everything going on. So, so yeah, it really With, we’re still in a phase where we’re having to do trades and stuff, but fortunately we’ve just started for our, our, our, our own studios to do production again.

3 (19m 1s):
Now with the talent testing, we are doing the full panel COVID tests for all of the models and because the most important thing for me is just that all the models are safe. That’s the crew is safe. You know, I don’t want anybody to get saver M on our sets. So, and we’re very fortunate at that, you know, a talent testing and in LA and Vegas have been great with being able to tech, get everybody tested. So just within the last three months, we’ve been able to start production again, which has helped our sales go back up of course. Cause they are, they really tie in together. Yeah. So I think so I think we’re heading in a good direction.

3 (19m 46s):
Good. Good. Now, besides COVID what are other challenges you or your business is facing today? Yeah, I mean, I, I think at the same challenges we’ve seen for the last 10 years, but there’s, you know, a few of them are a little bit newer, of course there’s like, you know, the, the, the piracy in the, you know, all the free content on tube sites and stuff like that. And, but I’m also more recently, and I don’t know if I call it a challenge, but it’s something that we had to adapt to as all of the fans sites.

3 (20m 26s):
And yeah, ’cause, you know, even with hiring models these days, it’s a lot more difficult. Cause the models will say something like, you know, I’m not, you know, we we’ve been refused by, you know, stars that have large followings on their fan sites or whatever ’cause they say they didn’t want to hurt their brand by doing studio porn or things like that, which I think is a little funny because what I try to tell these guys, look, have you worked for a studio and it actually helps your M your fans Site because we’re promoting you to all our followers, you know, and as we work with a porn star, we’re, you know, putting their, a Twitter handle out there were re tweeting them.

3 (21m 13s):
And, you know, so I think, and I think things are gradually changing where now, you know, these guys are seeing that I’m and we are, you know, I’m starting to be able to work with, you know, together with, with the porn stars. And there, I actually just watched yesterday. I don’t know if you know, the XB is Berlin, they’re doing a virtual show, this, they were doing it the last couple of days, but there was an interesting topic about how we can work together with the porn stars. So for example, if just for fans, we were able to have the porn stars link to a studio site with an affiliate code and, you know, we could link to their fans site with an affiliate code, and then he’s working on something of that effect, which I think is a really great idea and it will get all our studio’s and porn stars to really work together more.

3 (22m 12s):
And so I think that’s what is going to be happening in the future. I think that’s how we’re all adapting with this new reality and, you know, we’re going to be able to work, you know, to form a stronger collaboration with the stars.

4 (22m 28s):
Sure, sure. Now, currently, what is your biggest website and what, ah, how are you looking to grow it in the next year?

3 (22m 39s):
So our, our, our biggest a website is Peter Fever and what we’ve done with that is we really try to focus on, excuse me, and having storylines that our, you know, unique and different, and that can grab attention. You know, our, our, our last, the MoVI we just released couple of weeks ago is called the zombie come suckers. And interesting. Yeah. So it’s mainly, you know, the whole Halloween theme and it was, you know, kind of a parody of some of the zombie movies.

3 (23m 19s):
So it’s pretty comedic where they go, you know, they eat somebody’s come and then they turn it into a zombie and there’s some kind of hokey space. So that, that was a fun one to make. So just so I think what we’ve really done well with Peter Fever is doing these kinds of, of parody films, or even some films kind of have a little message. Like We like I ride some of them, or I have a couple of screenwriter, is that right for me? And what we’re also trying to do is I’m, you know, kind of break the stereotypes of Asian men being really passive and feminine, and so that, you know, age and men, or a sexy and hot sow and, you know, giving them leading roles and these kinds of some movies, which, you know, none of, none of the other studios are currently.

3 (24m 12s):
So I think that’s, that’s kind of where we’re at with Peter Fever, but I think, I think just by continuing to, I mean, we basically try to outdo ourselves on every movie we do with Peter Fever. We do have some kind of one-off scenes and between, but for the actual movies, we’re always trying to make the next one better than the last one. And we’ve had some pretty good films, like the gay benders is one that, that did really well for us. So, yeah, I think that’s kind of what it is. We just want to just make interesting movies that maybe have some messages and maybe we can get more eyeballs on it just by doing something that’s really unique and different And and, you know, staying relevant with the crazy times we live in.

3 (25m 7s):

2 (25m 7s):
I remember when Peter started at the site, you know, and we, we were talking about what they were going to do. Sounds like it’s come a long way now, where do you see the adult industry going in the next five years or so?

3 (25m 22s):
Yeah, so that’s a good question. I think, I think it is kind of moving, it goes a little bit back to what I was saying about us working and closer collaboration with the porn stars and finding ways more ways we can work together and not look at each other as competition. So I think that’s one thing, but I also think after the COVID age at ’em kind of like a rock band goes on tour, I think we’re going to see more of a porn studio is going on tour and, you know, doing live performances or, you know, meet and greets or signing autographs or, you know, whatever it is.

3 (26m 4s):
I think if we could create an actual live experience for our fans, it’s people who have always asked four and we, we have successfully done actually Peter Fever nights at several clubs. We did something for gay daze a couple years ago, and then people really liked that. So I think if there’s, I think as things keep technology keeps progressing and stuff, just finding ways to, to have a closer connection with fans and whether it be in person or something, or even virtual that I kind of think that’s the direction that going to go in.

4 (26m 46s):
Okay. Now what trends have you seen in, in the Adult affiliate marketing and your time in the business? It certainly changed a lot, hasn’t it?

3 (26m 56s):
Oh yeah. Yeah, definitely has. I mean, I’m like back in the days when I was doing Adult Check it, it was funny because the big thing was you’d want to make as many sites as you could, as fast as possible, because when you were on top of the Adult Check link list, you would automatically get five to 10 sales just from people clicking on the new sites on the link list. So that, that was like, you know, back at that time, it was, you know, very different. So now, but then it kind of a bit. Yeah. So it’s a, it’s really changed, you know, over the years, I’m in a way, I’m sure that you remember when everything was about getting galleries on the hon that he was making the TTP galleries and that, you know, that was a great money Baker back in the day for affiliates, he stays, you know, we don’t, you know, gallery’s, they still exist.

3 (27m 56s):
They kept the occasional sale. Here are there, but I’d say its very low on the totem pole, but we still have blogs that do well review review site. We will do a real, we still do really well. I feel like there’s still some of these traffic sources from the old school marketing that’s still work, but a lot out of the younger affiliates either don’t know about them or that’s just not how they promote. So most of our new affiliates, they are making sales either from their social media. Like quitter’s the biggest one for sure. Also bloggers do quite well, the bloggers, so M and M tube sites of course, or the other big one.

3 (28m 51s):
So it’s really kind of, I think, you know, with technology, you know, people want, you know, they really want like the video, like the free video content that serves to them very fast. So that’s why Twitter is, you know, is so huge now and tube sites still a very big, so those are the only, those are definitely the two top traffic sources, but you can, if you have a quality blog or a quality review site that people trust is still possible to, you know, get a lot of sales and get really good high converting traffic from those.

3 (29m 33s):
So, so that’s, that’s kind of a, what I’ve seen from the people that are promoting us.

4 (29m 41s):
Okay. Now I’ll tell us about some

2 (29m 42s):
Of the sites you run and any news sites you’ve added to it.

3 (29m 48s):
Yeah. So the new, the last Site we added his, the G dude Site, which I told you about that was a few months ago, basically what that is, is one of our, a porn stars and that Liz in Taiwan. And it has a very big following. We had hired him for Peter Fever as a model. And then I, you know, come to find out he’s got this huge fan base and you know, over a a hundred videos that he did, it really only marketed in Chinese to a, a, an Asian audience. So that was kind of, yeah, that was kind of a perfect fit for us.

3 (30m 31s):
’cause what we like to do is take videos that haven’t really been seen before and promote them to a Western audience, a thing that, you know, we’d done in the past with a Japan boys and some of our other sites. So yeah, so that’s how it was already off to a really good start. And it’s really just an Asian muscle man and you know, some kind of fun storylines also on stuff like that. So that’s the newest one. And we also, another site is another one of our newer sites is a Yoshi Kawasaki. He’s a Japanese porn star. Umm, but he’s filming for a lot of European studios and a, he just decided to, you know, start his own brand, but have doing a very high quality productions and also very, you know, he’s kind of a fisting, you know, more extreme porn star.

3 (31m 36s):
So his content is a very unique, it’s kind of artistic at the same time. So that’s another one that it’s very different than anything else out there. You know, it’ll be like, you know, him eating ice cream off at somebody’s butthole or whatever, you know, but it novel. Yeah, exactly. But I think because it is, I think that’s a thing you want you to need something to you, you need content that kinda stands out and it cuts through the noise these days, especially with Twitter where people have such short attention spans. So you want to do something that’s unique and different. That’s going to be like, Oh that’s, I’ve never seen that before.

3 (32m 18s):
You know, I got to see what’s going on now.

2 (32m 20s):
You know, I gotta say, I gotta say Danny I had never seen anyone. I eat ice cream off of somebody, but all that now they absolutely have to agree with you with it.

3 (32m 30s):
Exactly. So now you want the LINQ, I’m going to have to send it to you. Okay. You go ahead.

2 (32m 43s):
So what is it as, as, as he says to the straightest of the straight Asher, send me the link or what the hell now I’m now not now you got, you got me curious. So what is your hay man? You know me Dan I’m from San Francisco, like, Hey, like anything phases me,

3 (33m 4s):
You live in Petaja, there is nothing you haven’t seen, you know?

2 (33m 8s):
Yeah. In Bangkok man, but they don’t call it Bangkok for nothing as you will know. So what is your favorite movie you produced? And a lot.

3 (33m 21s):
So I would say that the, the favorite, the best movie that I produce for my favorite, just because it was the most fun to make is a movie called the deuce M which was a Peter Fever movie. And basically what it is is that it’s like, it was a parody of, of the seventies. So we went out and then we bought all these crazy seventies outfits and we found this gay resort and Georgia, that just, it was like so perfect for this movie because I swear to God, like they had a disco that straight out of the seventies, room’s had some of these furniture in it and it was almost like, OK, we have to make this a seventies parody.

3 (34m 7s):
So we just had a lot of fun with it. We had to like, you know, we dressed up as Pinto from, you know, the seventies Pimms and like, you know, we had a really fun storyline, all of the porn stars that were on that show or just so much fun to work with. And they are, you know, we all just had a great time and it was like being on vacation and, you know, cause we all had rooms, its, it was at that, it was called it’s called the parliament house. I’ve loved to promote them because they were, you know, they were very kind to us. The parliament house. Yeah. The parliament house in Georgia and a complex called the metropolitan complex and interesting piece of a trivia is that their actually the largest gay resource in the United States.

3 (34m 56s):
So they, they have, and they just let us have the run of the place. So we were able to film where we wanted a ride.

2 (35m 4s):
Wait, wait a minute. It wait a minute in Georgia. Yeah.

3 (35m 9s):
I was surprised to see and it’s closing optional. Now they have like three swimming pools. And so yeah, so that was a, that was a lot of fun to shoot. So, and now I think the movie came out great too. Right.

2 (35m 25s):
And then I’m proud of the proud boys have been shown up with their AR fifteens yet.

3 (35m 30s):
Not yet. Surprisingly, the funny thing I found is that as far as conservative it is, cause I’ve been around, I’ve done some traveling around the South and For how conservative and it’s being the Bible belt, but then certain things are just like, yeah, lets get naked. That’s totally fine. I like you go to Atlanta and you know, the, the, the strippers just to get fully naked, they’ll dance on your lap. They’ll do whatever. And it’s like, wait a minute. What’s been there. Done that. Yeah. I,

2 (36m 9s):
I think Atlanta, Atlanta proper does actually have a pretty big gay scene. Right?

3 (36m 14s):
They do. They do. Yeah. They have a very big case. Our, our employee, Andy just moved to Atlanta a few months ago. So the more reason to get over there and now I guess,

2 (36m 28s):
So you don’t have to excuse the good humor man’s coming by with his dippy music right now. Okay. So I see you have a YouTube series called between two Cox. Can you tell me about that and what are your plans for you guys?

3 (36m 47s):
Episode yeah, so that was a very fun,

2 (36m 50s):
The sides. In fact, you said you’re going to, you’re going to, you’re going to interview me.

3 (36m 55s):
Yes. I definitely need to have you on that. So, so basically what it is, I don’t know if you’ve ever seen it, if not, I recommend watching it, but there’s a, a show called between two ferns and you can find it. Yeah, it was Zach and I saw what

2 (37m 13s):
I saw him on Obama was on a, it was pretty

3 (37m 16s):
Hilarious. Exactly. Yeah. They were very funny. So I thought it would be fun just to make a porn version of that where it’s basically just me interviewing someone and I hit stick to giant dildos on the table and we sit and talk between the two dildos instead of the two. I love it. I love it. So I started at like right before the pandemic and my first guest was M one of my business partners whose M who D who runs alternative’s. And he also does some of the shooting for a Peter Fever, but we just, we just sat there, drank some Margarita’s.

3 (37m 59s):
And I took the piss out of each other for like 15 minutes, but it was a lot of fun. So I won it. So I had planned to do more episodes, but then with the pandemic and everything, it’s hard to, you know, sit down in person with anybody. So I do hope that once things are better, I can get you on the show. I’d love to get some more, you know, some more of the industry, people that we all know and love on there

2 (38m 24s):
Or in those dildos to a show. For sure. You should probably, you should probably, you should probably figure out how to, how to do that. Right?

3 (38m 34s):
That is, yeah. That’s a good idea. I ha I was thinking about doing it that way. I’ve never done in a virtual. I don’t know how to record it. I’d have to like, you know, I’d have to research how to do that, but yeah, that would definitely be a way to do it in the meantime, but I did it

2 (38m 48s):
Purdue. You’re a producer for Christ’s sake. I don’t think that it’s too much of a reach to think you can figure it out, right.

3 (38m 54s):
Oh, for sure. I could say it’s just one of those things, so many things on the table, but I do love the idea of just taking it. A couple of dual does, when, you know, we can go back to the shows and everybody is already a little drunk and cause I want people to be, you know, really kind of have fun with it and you know, let their hair down. You know, I don’t want to do a real serious kind of interview because they’re just meant to be more fun, but you know, with some little tidbits of truce and information in there, so, so what,

2 (39m 27s):
What do you, what do you get plan for that coming up?

3 (39m 31s):
Well, I ha I had, I was told that Tim Valenti would do it. So hopefully I’ll get a Timberland team who, I’m not sure if you go back yeah.

2 (39m 43s):
Timberland to you, who needs to return my call about doing this podcast. But anyway, yeah, I know, right.

3 (39m 49s):
Maybe I will listen to this one, then it will convince him and he better. And who else? I have some porn stars in my mind. I’m trying to think. I can remember who they were. I know I had talked to Wesley woods about it, but now that he’s not in the industry anymore and he’s focusing on his comedy career, although the fact that he is a porn star that went to comedy, maybe this would be a good thing for him.

2 (40m 20s):
I think he’d be, I think he would be perfect. Especially if he, if he’s funny enough to be a commuter.

3 (40m 25s):
Oh yeah, he’s the right fit. And that’s kind of what I wanted to do is get funny people. Cause I really want to, you know, make it something that’s kind of funny and you know, ’cause, I think there’s this, you know, there is so much serious and depressing and everything in the world right now. So we can

2 (40m 44s):
200, 220,000 dad. His kind of just isn’t it. Well, when I’m on, I’ll be happy to put my comedy hat on if that’ll make it.

3 (40m 53s):
Oh yeah. That will make me very happy.

2 (40m 57s):
I know who you are. Danny and that was one of the things I love about you, man. Well, Hey, I’d really like to thank you for being our guest today and Adult Site Broker Talk and I really hope you’ll get a chance to do this again very, very soon.

3 (41m 11s):
Definitely. Thank you so much for having me in. I can’t wait for you to get you in between those two cops. My Broker too, right

2 (41m 17s):
Today is part four of how to buy a website. Last week, we discussed making an offer and deciding the best price for the site you’re buying. Once you’ve made your offer. The work begins. If you’re working with a broker, like say, Oh, I don’t know Adult Site Broker Cash we

1 (41m 35s):
Handle the negotiation for you. Let’s say the seller doesn’t accept your offer. They may make a counteroffer. If you decide that you’re willing to pay more, you can either accept their counter offer or counter back to them. A good rule of thumb is to always leave room to negotiate. So don’t make an offer that is the absolute most you’re willing to pay. If you do that, then you have nowhere to go. If the owner counters your offer, once the owner and you have come to a deal than it’s time to do some due diligence beyond what it is you’ve already done during the initial process of looking at the Site, you should of asked some questions like in the case of a pay Site how many joins and rebuilds there are per day and any other pertinent questions during due diligence, you need to make sure everything is where you needed it to be technically to integrate it with what you’re already doing.

1 (42m 25s):
You may even get your developer involved. If you’re not tech savvy, you and or your developers should ask these pertinent questions. Once these are answered to your satisfaction, you should either have the seller or yourself drop a sales agreement. I always tell my clients to do the agreement. Why ’cause that way you can dictate the terms. So whether you’re the buyer or the cellar, you can make the rules. However, just to be ready to have the seller’s attorney change. Some of those rules, nothing is final until everything is signed off on. Another thing we do for our clients is to do a letter of intent. Prior to the sales agreement is being done.

1 (43m 6s):
This gives you a roadmap for the agreement, the letter of intent and more so the agreement will have all the terms involved, including who pays for everything who pays for escrow. For instance, this can be paid by the buyer, the seller or split between both parties. We’ll talk more about this subject next week and next week will be talking to Patrick from feet finder.

0 (43m 32s):
And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest Danny Z. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

0 (8s):
This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus, we give you a tip on buying and selling websites. This week we’ll be talking to PR guru, Brian Gross of the BS public relations. Adult Site

1 (34s):
Broker is proud to announce Adult Site Broker Cash The first affiliate program for an adult website, brokerage With Adult Site Broker Cash. You will have the chance to earn as much as 20% of our Broker commission, referring sellers and buyers to us at Adult Site Broker check our website at Adult Site Broker Cash com for more details. First of all, today let’s cover some of the news going on in our industry. Prosecutors said they have filed seven additional sexual assault counts against the Adult film act or Ron Jeremy, which together with previous charges carry a maximum sentence of more than 300 years in prison.

1 (1m 15s):
The seven new counts filed by the LA County DA’s office involves six women, and go back to 1996. The prior prosecutor’s office said, and a statement they add to other charges previously filed against Jeremy who his real name is Ron Jeremy Hyatt. If convicted on all of the more than 30 counts, Jeremy faces a maximum possible sentence of 330 years to life in prison. The DA’s office said the new charges include three counts of forcible rape, two counts of forcible oral copulation, and one count each have sexual battery by restraint and assault with intent to commit forcible digital penetration in all prosecutors alleged that there were 23 victims in crimes from 1996 to 2020.

1 (2m 9s):
Jeremy’s the attorney Stewart Goldfarb’s. He said he was surprised by the additional charges. They’re more of the same and why they are piling on at this juncture is strange. He said he doesn’t deny being with some of these women, but it was consensual Goldfarb said the new charges, which span 17 years involve alleged victims ages 17 to 38. According to the DA’s office, Jeremy is accused of having raped a 19 year old woman during a photo shoot in the San Fernando Valley area of LA. In 1996, he was also accused of having raped a woman at a party at a nightclub and a 17 year old at a home in the Woodland Hills neighborhood.

1 (2m 53s):
Jeremy was arrested and charged in June later more accounts were filed. He was held in lieu of $6.6 million bail. According to the LA County Sheriff’s records, the Mitchell brothers O’Farrill theaters, San Francisco’s, legendary Adult entertainment venue has permanently closed due to COVID-19 and its interior has been gutted according to the local news site, SF gate, an SF gate remembrance piece published Friday and entitled where all the lost souls came together. SF. So feral theater strip club closes after 50 years only includes a few details about the final closure decision as part of its official closure.

1 (3m 39s):
Its walls had been stripped bare, and its lavish interior has been gutted. The author wrote adding that despite just celebrating its 50th anniversary, the club’s Amber colored marquee, which advertised anything from wild girls to pornographic feature films will finally dim its lights

2 (3m 57s):
Due to COVID-19

1 (3m 60s):
Being a native San Franciscan. I have some fun memories,

2 (4m 3s):
Oh, feral theater rest in peace.

1 (4m 6s):
And the assistant attorney general of the us department of justice has written a letter to the congressional committees currently reviewing project’s to repeal or a radically reformed section two 30, the so-called first amendment of the internet, arguing that the legislation should be altered or completely tossed in order to start on fresh canvas assistant ag, Steven Boyd wrote to the house and Senate judiciary and commerce committees claiming section two 30 immunity allows platforms to, and I quote act in bad faith or in a way that demotes the speech of others’ based on political viewpoint. That text provides immunity only for content removed in good faith because it is obscene lewd, filthy, excessively violent harassing or otherwise objectionable, not merely because the platform operators themselves dislike or disagree with it.

1 (5m 3s):
The Trump appointed assistant a G road acting on behalf of William bars entire DOJ weeks after approving an unprecedented changes to its County code in order to target sexually oriented businesses. The Cobb County board of commissioners has permanently revoked the local business license for Atlantic area Adult boutique Tokyo Valentino. Last week, the Cobb County commission voted to revoke Tokyo Valentino’s business license in a hearing that it had originally been planned for last month. The Atlanta journal constitution reported the onslaught of municipal harassment against Tokyo.

1 (5m 44s):
Valentino is being watched around the country as a bellwether for local moralist strategies to restrict free access to sexual expression, education and products via a regulatory and zoning that code amendments passed earlier in September reported a local newspaper East cob NUS would limit sex shops and other Adult businesses to, to industrial zoning categories. All such businesses would be required to obtain a special license and employees would have to be issued a special permit, such a regulation as the effect of forcing any business, dealing with sex, to set up an areas with the higher crime rate.

1 (6m 25s):
Self-fulfilling the prophecy of the Guardian’s of morality who associates sexually oriented businesses with a broad panic inducing laundry list of secondary crimes. Now lets feature on our property the week that is for sale at Adult Site Broker Cash. We are proud to offer for sale and novelty manufacturer and website with pop culture, theme, silicone products, their products, or niche yet relevant to mainstream audiences and our incredibly sharable as evidenced by the hundreds of articles written about the brand On outlets, such as Playboy, vice Buzzfeed, Mashable, penthouse, lad, Bible, Cosmo, Nerdist refinery, 29, pop sugar and more.

1 (7m 10s):
They also have a diehard community have more than 40,000 social media followers. In addition to their email list of over 10,000, all traffic to the website is self-created no ads has been purchased that traffic is all organic social indirect. This company can and has been run by two people part time, or it could be scaled up or merged with a much larger company with very minimal effort. The company has incredible potential for expansion, but it also has a solid four year history of year over year growth and a huge community of dedicated fans. All manufacturing equipment is provided with everything needed to continue running the business, including all product molds and related materials also included has about $50,000 worth of product stock.

1 (8m 2s):
You get all this for only 675,000 us dollars. Now time for this week’s interview. My guest today on Adult Site Broker Talk is Brian Gross president of BSG public relations. Brian, thanks for being with us today on Adult Site Broker Talk thank you for having me. It’s a pleasure. Now Bryan has been in the media and public relations space for over 27 years. He has been employed by a company such as deaf American recordings, Warner brothers records, reprised records, Electra entertainment, group, vivid entertainment group Brian was an executive producer for reality X, the search for Adam and Eve.

1 (8m 45s):
His background includes all facets of public and media relations working with some of the largest businesses, celebrities and music acts in the world. Brian certainly as of the go-to PR

3 (8m 56s):
People in the Adult space. So maybe you can fill us in on some of the people you’re working with now.

4 (9m 5s):
Well, I mean, I have a wide assortment of clientele, both in and out of the adult industry, but a Adult wise that work with the AVN expo. I work with companies like the Vixen media group and Adult time I work with a talent like Maitland ward and Sara Andela. I work with mr. Skin. I also have novelty companies like, Oh my bod and screaming out. And I’ve worked with auto blow for many years and, and Brian Sloan’s many different products, so, and then I’ve got Sherry’s ranch. And so it’s a, it’s a wide variety of stuff. I’ve also worked a couple horror projects, a couple of music projects recently that have done decently well.

4 (9m 47s):
And yeah, so I mean, I’m, I always take on a wide variety of stuff that certainly challenging and, and fun.

3 (9m 54s):
I didn’t know you were doing mr. Scan. I love the work you’re doing for them. You, you seem to keep them on the news a lot.

4 (10m 0s):
I try. I mean, they, they, they had a documentary come out that, and I will not take credit that they had an it firm that specifically to handle that documentary did a phenomenal job around that. But working with that company and, and getting to put out really fun releases and, and getting, you know, interesting media pickups with them and, and, and just working with a great team, they have an incredible team of people there that, and I knew that, that our wonderful, I’m also doing a lot of content creator stuff just for fans and a new company called Foxy and, and stuff on that end. So that’s keeping me busy as well, which, which has been incredible.

3 (10m 34s):
Fantastic. It, no one is once you take On someone like se just for fans, does that kind of keep you from taking on a competitor?

4 (10m 44s):
No, I mean it, each company is a little different, certainly if there are companies that are exactly alike, that’s one thing, but I’ve always had companies have a couple of companies in, in whatever space it is. So, you know, back back in the two thousands, I had like three or four, five Gonzo companies and they be unique in their own way. And we get from them and in garner attention, obviously there’s all kinds of talents that I’ve worked with over the years and still do. So, you know, I’m very transparent or try to be as much as possible when I, when I’m working with the client, I have spoken to a company that I’m discussing, you know, a negotiating working with us.

4 (11m 24s):
And certainly there are companies in their space, but they all tend to work together as well. So it sort of synergies and relationships as far as that goes.

3 (11m 34s):
Yeah. Especially as an adult. Now tell us about your upbringing.

4 (11m 39s):
So, I mean, I’m born and raised in Southern California, born in Hollywood. I grew up in Newbury park, California up in Ventura County, you know, straight suburbs, pretty much a straight forward eighties kid. And a few sort of found my calling my senior year of high school. I entered at a record label and, you know, I would spend three days a week driving from a Newbury park to Burbank to spend days where I’d, you know, one day I’d meet Henry Rollins. One day of the band flipper, a North Cal punk group would be there one day having lunch. And I’m 17, an ogre from skinny puppy sits down next to me and we have an hour conversation. The people that work at the label, obviously the label is deaf American owned by Rick Rubin.

4 (12m 22s):
The people at the label are all incredibly talented and still very much involved in the music industry in one way, one way or another. And it was a really crash course education on, on the industry and on public relations. So I got that really early, you know, went away to school for a little bit, but came back, worked on the wall of Palooza tour in 94, and then just started working my way up, taking internships, taking an assistant jobs, working on my way to a regional. And I’m a regional and tour publicity gig at Electra. And then in 99, I was offered the head of PR and marketing at vivid and, you know, made a, made a turn into the Adult industry and a guy that was that.

4 (13m 2s):
So he was there almost two years, started my company in 2001.

3 (13m 7s):
Fantastic. Now, how did you start, I guess you kind of answered the question a, how you started your career in media relations and PR you want to explain it

4 (13m 18s):
And on that at all in, in regards to, in general in PR. Oh yeah. So I mean, it, I mean, it’s a funny story where it’s literally the person who answered the phone at deaf American, what they would do is when the receptionist would go to lunch, the last hire would answer the phones. And I called in and said, Hey, I want an internship. And I had called major record labels. And they said, you had to be in college in order to enter, which was fine. It was, it, it was in high school. So the person who answers the phone is in the public eye, you know, a publicity department at a deaf American. And I go, Hey, I want an internship. And she literally goes, well, come in tomorrow and interview. And I went, Oh shit.

4 (13m 58s):
You know, and just sorta, it caught me off guard because I was used to just being rejected, left and right. So I should put on a shirt and tie showed up. And the first thing she said is you’re never gonna wear that again. Okay. And before I was going to,

3 (14m 12s):
I was, I was going to say at a record label. Yeah.

4 (14m 15s):
Well, you just did it. I mean, I’m 17 going for an interview. You know what I mean? That I can talk about it crash course. And no one there that you might have one or two discussions of interviews and in a high school class a about that. So, so she brought me on, you know, obviously it’s an unpaid internship, but I was given concert tickets. And at the time I know this sounds funny, but CDs and, and just spending time with these incredible people and learning so much in such a short period of time, I entered their for roughly about eight months, right before I left for college. So it was like, say a crash course education in public relations with some of the finest people in the music industry who have either stayed on or have gone to other industries as well.

4 (15m 2s):
So it was a phone call. It was literally if the person who had answered the phone was in radio or in a and R my life’s, it takes a completely different turn. That’s what

5 (15m 13s):
Wild. Now what was working in the record industry? Like it was a,

4 (15m 19s):
And it was unbelievable. It was everyday was a, an experience every day that I went in there, I was like I said, meeting new bands, new artists, new people, making new friendships that I still have to this day. But we, you know, gleaming on to my mentors who I still consider mentors of mine. And as I worked my way up, it just, the challenge has increased. And so, you know, by the time I was at Electra, again, a tour in regional publicist, and I’m not making a lot of money mind you. I mean, you didn’t get into those gigs to get rid of it. You got into them because you worked in an industry unlike any other in the world. So, you know, one of the things that, you know, is something that I take to heart is that I’m on, you know, a first name basis with some of the members of the Metallica.

4 (16m 7s):
You know, someone, you don’t remember my name because it is what it is, but it became very close with Lars Olrick. Lee, you know, I would set up a lot of publicity for the band. You know, I worked on many of their tours between 96 and 99. All of their West coast tour is obviously, and maintained those relationships with, you know, the band and their management. So, you know, you know, I was there, you know, for the very first moment of third eye blind. And then I had things like Motley crew and I had things like I would, you know, was one of the first people to hear that Missy Elliot out her debut album, ah, and so on. So you got to be involved and promote some of these things that have lived on in inflammation and are just incredible bodies.

5 (16m 51s):
Wow. Sounds like quite an experience. When did you make the jump into the Adult industry?

4 (16m 59s):
So the beginning of 99, I sorta saw the writing on the wall in the music industry, being Napster at all and piracy and being like this, you know, I was, you know, I was a low man on the totem pole and the satellite office have a massive label than at the time had a publicity department, both East and West coast have about 15 people, which is unheard of now. And I just was like, I better start figuring myself out here, figuring out a career move or what I’m going to do. And at the same time, a one of my very closest two of my closest friends, one was the publicist at vivid. And one was the brother of the owner of vivid and the publicist at the time, it was going to, to really move the company forward in the, you know, sort of With online and internet, everything going on in that regards into the adult industry and in the late nineties and they needed, they were gonna hire a publicist and I interviewed and was offered the job in, I want to say February or early March of a late February of, of 99.

4 (18m 8s):
And it was an option that I can recall.

3 (18m 11s):
Oh yeah, absolutely. Now you work with vivid ARG, arguably the largest Adult production company, give us some insight into those years. Right.

4 (18m 22s):
I mean, it, it, it was arguably that, and I had a, you know, the vivid contrast girls, it was about 13 of them that I work closely with and promoted. There was the company itself, there was Steven Hirsch, the owner, and it was just working the biggest, it was doing things on a big scale, being, acting and performing as if you are at the number one company and promoting it in such a way. So I was given free rein you know, a, my experience with bands, I just transferred into working Adult film stars and in this, in its own production company and doing just these incredible projects and putting incredible taking ideas and working with different companies and, you know, having the opportunity to take an idea and run with it.

4 (19m 13s):
I w I will always say Stephen was very hands off in that regard. He didn’t stand over your back and see what you were doing every day. It was, he hired you to do your job and do your job. So I always appreciated the lack of micromanaging there, where I could, you know, as a young kid to just go, Hey, I want to try and do this. I want to try and do that. But there was an aspect of don’t spend money. And that was meant in a way of you have all these tools, you have talent who can promote. People always want to be around the vivid girls. We have the best Adult product, use that to, to negotiate opportunities. And that certainly was very much a valuable lesson.

3 (19m 56s):
Sure now what made you go out on your own?

4 (20m 0s):
I’m in my time, there is sort of ended up the company was going in a direction and, you know, to, to be plenty sort of close to the department, gave me a severance. And I was on my own for a couple of weeks, which was, you know, it took a couple of weeks just to chill out. I had worked nonstop, you know, right when I came back from college and started on Lollapalooza back in 94. So, you know, it took a couple of interviews and then I had about three different people, call me and say, Hey, we want you to represent us. And before I knew it, I had three clients paying me X amount. That just when I did the numbers, I went, maybe I just do my own thing. And I converted the house I was living in.

4 (20m 42s):
I converted one of the rooms into an office. And before I knew it, I had my company and I started at officially January 1st, 2001. And, you know, you honestly don’t look back. It was, it was just get up and go from that point, three clients turned into six, turned into nine. Clients came and went, projects came and went. And I just took as many of the opportunities is that I could and sorta ran with it. And I would probably say, I’ve had a few hundred clients over a, you know, over a 20 year period. It may be 300. I mean, I’ve never been counted and they have the file and that I’ve looked at it. And every once in a while, I just sort of love to look back and open a folder and try and remember what, what I was doing and in that time.

4 (21m 29s):
So, umm, you know, I think you know this as well as any one, once you started working for yourself, that’s it, that’s the end game. And it just brings so much opportunity. It gives you so much freedom, but there’s sacrifice there or things. People don’t understand. There’s chasing checks and hardest part of the job obviously. But, but you don’t, you don’t see yourself going anywhere else because its name on the door and you get to decide how much work you want to take in. I always,

5 (22m 2s):
I always sort of laugh or smile

4 (22m 4s):
Or what have you, when people say their quote unquote to busy and granted I’m not married. I don’t have kids. I have a little more freedom than most, but people can decide how truly busy they are and what their capacity is and how much time they want to put into their work. I have no problem working 12 to 16 hours a day. That’s not an issue. So it’s, it’s really dependent on how you can handle and obviously you wanna give your best of all your clients. So that is always that that is an important and integral part of when you take on work, but I’ve always pushed myself and taken on as much as I can because there’s also a lot of synergy, you know, there’s opportunities where I’ve put clients together and they’ve done business and it’s been a wonderful thing.

4 (22m 51s):
So I just liked to see opportunity when I’m working with a client. When I take on a project and see where it goes, Sure I understand the whole thing

5 (23m 1s):
And not looking back. I didn’t either my man what’s daily life like in your business, what did what’s a typical day? I mean, nothing is typical. So you get up, you get the morning started, right?

4 (23m 14s):
And you started looking at the emails and it could be an emergency. It could be an opportunity. It could be anything, you know? So I jump on as early as I can. And we talked about doing this interview

5 (23m 25s):
Pretty early on my end. So

4 (23m 27s):
It it’s, there is no typical and you have to be flexible and ready for anything. If you’re a stringent and you say it has to be this way. I think you’re not setting yourself up well for success. Sure you’re going to be thrown. You have no idea what is going to come in. I deal with people all over the that I have clients all over the world. So that, that inbox is 24 seven. So once I wake up and, and turn it on it and turn it and click the app and look in, I better be ready to go.

3 (23m 57s):
Right, right. I’m sure in public relations, it’s a, a really, anything goes, you know, there’s, there can be things that come up that are a little bit hairy.

4 (24m 14s):
Absolutely. I mean the answer’s yes. And if you wanted examples, I would be here until 21. So it’s it. Everyday is something and everyday you are thrown things that you could never think of. And that will be a book I write later on down the road, you know, some of this stuff every once in a while, I’ll run into somebody or I’ll get an email from someone or a text and there’ll be like, do you remember this? And I’ll be like, no, but hold on, give me a sec. And I’ll remember it. And as soon as I know, as soon as its sort of refreshers in my mind, but everyday there is always a challenge and always something that’s going on.

4 (24m 53s):
And you know, in many cases that just has to do with the outside world, you know, there are a big, you know, we Lee, whatever time we live in, that’s going to affect what it is that I’m working with.

3 (25m 4s):
Sure, sure. Since we’re talking about challenges, obviously we’ve got a global pandemic besides that. What are your current challenges?

4 (25m 15s):
Well, I mean this two month window of three months now, and I, the window’s obviously shrinking of a pandemic Plus election just brings the ultimate challenge of the media that I’m dealing with are pushed to the end. And you’re trying to play stories that might not be timely and might not be urgent, but have importance. And you’re dead. You’re having the delicate balance of having someone’s ear for a 32nd minute, whatever it is to pitch what you’re trying to accomplish versus what’s going on in the world right now, you know, politics, social, injustice, pandemic, a are going to affect public relations and media relations.

4 (25m 58s):
So I bet it’s a careful balance in regards to that. And those are the challenges right now. And then, you know, you, you said, who knows, you know, who knows what the new year will bring? Who knows when this pandemic will subside when, and hopefully there’ll be a, a, a, a more detailed and further progress in social justice and what the economic balance will bring. I mean, there’s lots of things that are still up in the air that have certainly changed. With where we were in February and January of this year or so. So we’ll see. But you know, I’ve now worked through what nine 11 I’ve worked through the economic collapse of 2008, 2009.

4 (26m 43s):
I’ve certainly worked due to the challenges that existed, that same minimal of the last decade. So throw in a pandemic that has occurred in a 102 years. And, you know, I like to think we survive this. We can survive anything.

3 (26m 58s):
Amen, brother, what advice do you have for someone wanting to get into what you do?

4 (27m 5s):
I mean, the work of public relations is relatively unlicensed. You can get, you know, you can go obtain a degree. I actually spoke to a student at a university yesterday. She, I wanted to ask you some questions for her thesis. She was writing it and I appreciate it that she is studying, but I made it perfectly clear that I didn’t go that route. I went to the hustle route. I went to the Sure, you know, take every internship and then take every, take the next possible assistant job and, and climb the ladder and see where it goes. So it’s all about relationship building. It’s all about understanding people and it’s, it’s all about commitment and it’s all about practice and just working as hard as you can do to, to achieve what your, what your goals are.

4 (27m 51s):
And certainly in public relations, it certainly matters. What field do you want to go into? What type of work do you want to do? How, how do you want to do it? So, you know, the answer is you just got to start and go and be willing to make sacrifices for the betterment of your future.

3 (28m 7s):
Oh, what, what skillsets do you think someone who does what you do should have it,

4 (28m 12s):
You have a work ethic is one because its not nine to five. So if you want a nine to five job, this isn’t it. I think the ability to understand people, the ability to communicate even the basics, like the ability to travel. And I know that sounds kind of funny, but you know, up to this point, you know, I was constantly on the road or constantly traveling and you know, you know, you’ve gotta be able to manage, you know, getting out there and seeing clients and being with people in being with media people and, and face to face and, and whatnot. So there’s, there’s that aspect of which will come back. Absolutely. So it’s and you just gotta love this because if you don’t love what you’re doing, especially in this field, you will go crazy and it will drive you crazy.

4 (28m 59s):
So you better, you better want to be all in this. Isn’t a half-ass job. And I know there are plenty of people that get into public relations and then dabble in this and dabble in that. I’m a publicist. I’m not, I’m not an actor. I’m not, you know, I’m not a screenwriter. I’m not at this. I’m not that I’m a publicist. That’s what I do. That’s what I spend every day working right now. So I’m truly a believer of committing to that focus in order to find success.

3 (29m 28s):
Sure. And it works because if you ask 10 people in our industry to name a, a PR person and a lot of them are going to say Brian Gross

4 (29m 40s):
Well, I mean, listen, I’m, I’m appreciative of that. I don’t take that for granted. I’m grateful. But at the end of the day, I also just put my head down in work and I liked to think the less I say in the more work I do, the better it shows what I’m doing. I think that’s one aspect of success is, you know, the majority of my clientele over the years have come from other people it’s come from, Hey, we worked with Brian. He can help you give him a call. So shoot them an email. So I think that’s really important that my focus has always been on doing the best possible work for my clients and, and seeing where that goes.

3 (30m 19s):
Sure and you know, you talked about the person who’s getting their thesis and getting a degree in public relations, real world, a real world experience is always better for someone than just a piece of paper,

4 (30m 37s):
Right? I mean the answer is yes, listen, I’m, I’m an admitted college dropout. I went to, I went to Northern Arizona for a multitude of reasons. I had a music scholarship. It was in the music department, but I wanted to get out of California. I mean, when you’re born and raised in Southern California, it’s amazing. But when you’re a restless teenager, you want to see something new. So I chose a place that was far enough away in a completely different environment, was up in the mountains. I lived in snow for the first time ever in my life. And I was on a, on a, exactly and I was on a campus and it was great, but I knew what I wanted to do. And I wanted to come back and it was a nine month sabbatical as I liked to tell people.

4 (31m 21s):
And so I knew, and I can’t tell you how or why or what. I just knew I had to come back and I had to start working and that was going to be it. And I was, I was doing a lot of things. I was writing for music publications. I had had actually deejayed at the college station, unbeknownst to the professor of the department. When I handed him in the air Check tape, you said, what’s this? And he got really pissed. And I said, it’s an air check tape. I’ve been doing Friday, night’s on your, on your college station. And he didn’t appreciate that, which I will always think is funny in those air Check tape or Check tapes are in a row, are locked up in, in my storage, but I’m, I just knew I had to work and I had to meet people and I had to go out and I was at concerts every, I mean, when you think about what did you have to do?

4 (32m 14s):
I had to go to concerts every night of the week in my early twenties, in my late teens and early twenties. I wasn’t too bad, you know? And granted right now in my mid forties, the thoughts of going to concerts every night is a little exhausting. So, but it wasn’t at 20 and 21, you know? So it, it, it was incredible. I saw some of the most incredible shows ever. It was fortunate to meet of the most incredible artists ever. And you know, those stories, their, their, their, that I share with people over the years. So, but to your point, yeah, it’s, it’s about grinding, its about getting on the street, its about meeting people.

4 (32m 54s):
It’s about working on your craft and it is a craft because you have to know what works, you know, you know, you do a lot of different things and work a lot of different methods and you roll with the punches. You know, obviously there was zero social media in the mid nineties when I was working bands. Now it’s a whole different story. So those are the types of things that whatever technology comes, you have to adjust too and work with.

3 (33m 18s):
Yeah. And that’s, that’s completely changed what you do a social media

4 (33m 24s):
A a hundred percent. And I have a lot of conversations with clients about that and how to tackle social media and the do’s and don’ts what are we doing? What are we not doing? So it is definitely challenging, but I I’m all in. I mean I love it and I completely understand the, the nuts and bolts and where social media has gone. Ah, there’s a great documentary on Netflix, the social dilemma, which is a must watch, which is so it shows you sort of, you know, the monster that social media has turned into and effective and society, but you know, everything, everything’s a Pandora’s box. So Sure everything that has something great to it. It has something dark as well.

3 (34m 7s):
Yeah, no kidding. As we, as we’re less than two months away from a, from the presidential election, you know, it’s interesting, you mentioned the being a radio animal. That was my, that was my, a trade for the longest time. And I bet I can match you. I’m sure. I have a lot more tapes in my storage, in a Northern COVID

4 (34m 29s):
And so I would hope so. I just didn’t make any money doing it right.

3 (34m 34s):
And really make any money doing it either that didn’t quite work on it. I didn’t, I didn’t become the next great a baseball play by play announcer, but I came damn close to scoring a gig with the A’s. So there you go. So what do you, what is the future bring for the adult industry in other industries? You work with them?

4 (34m 53s):
Oh, I think, you know, first of all, the adult industry, as far as content is only going to continue to grow, even when this pandemic is over and less people are on the content creator websites and people start to go in to venture into different ways. There is still the core of the industry and the need for the content. So whatever the next distribution stream is, a a, you know, in the industry will probably be the leader and everyone else will be the follower. So the, the companies that are our creative and smart and run properly are going to do well.

4 (35m 34s):
A it’s a young industry again, where the people running it are and you know, are heavily involved and have a passion and are working, you know, to make it a better industry. I mean, there’s there, you know, you’re always trying to do that. I think the novelty space is incredible. That’s only going to continue to grow and that stayed in the obvious as far as technology and some of the amazing innovations that come out. I think there’s always going to be a push and pull of government in America with, with sex and the trade, you know, and you’ve got brothels in Nevada and you’ve got, you know, different aspects where you’re, you know, we’re certainly much better place than we were in the eighties and nineties, but still have room to grow and acceptance and whatnot.

4 (36m 23s):
And just making sure that sex workers are safe. But I think that that’s an incredibly important aspect that needs a lot more work to be done. So it’s, it’s one of those things where if you’re in it and you’re in it a a hundred percent, you’re going to do very well. If you get in this industry to just try it out, you’re not going to last very long.

5 (36m 44s):
I think that it’s like, I think that it’s like anything else Brian yeah.

4 (36m 48s):
And I think there’s more risk, you know, people think, Oh, I’ll just do this. And all of a sudden their image is all over the internet and they don’t know how it got there. Well, that’s on you. You made that decision to make this step. So you need to, you need to really think out what it is you want to do before you do it. Sure you know, I think the other thing that’s interesting too, and this is especially for talent, are The even more revenue streams that exist and figuring out what revenue stream is best for you. I for each town, I have a different revenue stream works out better than another, a different type of content works out better than another. And they have to learn and learn on the fly. So that is a constant challenge, but it’s also just a constant opportunity and more and more opportunities arise when you find out.

4 (37m 37s):
And when you test the waters and see what works for you. And I have that, right.

5 (37m 41s):
That brings up an interesting question. You’re their PR person. But do you often find that you’re more? Yeah.

4 (37m 50s):
Yeah. I mean, I think being a publicist as much more than that, I mean, you could throw in therapists, you can throw in a camp counselor, you could throw in a row,

5 (37m 58s):
You know, parents, you know, you can,

4 (38m 1s):
You throw in a lot of things. Yeah. But you’re their for that person. I, you know, I get requests for things that wouldn’t fall under public relations, but I’m sure as hell were going to try and help them. So I don’t say no, I don’t say I’m sorry, I can’t do that. I was going to say, why are you, I mean, that’s, that’s, that’s just sort of a human nature thing, right? If someone’s paying you to help them with their brand, their career and their life per say, you’re going to help. And it’s a give and take relationship. I the thing that I stress my best clients are ones where were working together on my clients over the years are the ones that go, what are you doing for me? That goes for bands too. There were plenty of bands that I worked with in the nineties that were, what are you doing for me?

4 (38m 46s):
And then I worked with a band like Metallica, who worked with me, who understood that this isn’t a world where I’m the greatest and everyone, you know, needs to be that that is the opposite attitude, have all for the members of that band. And I was always stressed. Even in any industry, you could learn so much from Metallica, from their roots, from the work ethic, from what they do from the risks they took from an album they made, you might not have agreed with. I mean, they said were going to make an album with Lou Reed. And for the most part, it was not successful. But to this day, do you think they regret working with Lou Reed?

4 (39m 27s):
Absolutely. Right. And that was a risk and might not have been a reward, but they, at the end of the day when their, or whatever it is, they get to go, you know what we did one day, one day we sat and we made a record with Lou Reed and their answers to the people that don’t agree with that as fuck you, you didn’t get that opportunity to need it now on the marketing and publicity and stuff like that, that I did with them. There wasn’t an interview. They didn’t do their, wasn’t an interview that they weren’t on time for their wasn’t an interview that they weren’t professional for. And they expected the professionalism to be brought in return. And that is why they’re the biggest band in the world in ways that are in my opinion. Right.

4 (40m 7s):
Because that, and you’ll find that with other artists, you know, that, you know, the biggest artist in the world didn’t get there by accident, whatever their profession is. And we don’t see the work, we just see the outcome of the work. And so that’s something that I always, you know, stress to people. It doesn’t cost anymore to be nice. No, not at all or a professional, not at all. And it’s fascinating when you see both sides of the coin. Yeah, absolutely.

1 (40m 35s):
Absolutely. Well, Brian, I’d really like to thank you for being our guest today on Adult Site Broker Talk and I hope we’ll get a chance to do this again. Right.

4 (40m 44s):
Thank you for having me. I really appreciate it. And it’s my pleasure.

1 (40m 48s):
My Broker tip today is part three of how to buy an Adult site. Last week, we talked about finding the right Site to buy. Once you find it, what are you do once you’ve either reached the Broker of the side or the seller review of the information about the site. The broker should provide you with the following. A profit and loss statement have at least three years that’s up to date. If it’s June and they give you the financials. Only through the end of the previous year, you need to see what the side is doing now, not last year, if it’s a pay site, get a username and password for the site so that you can review the content, ask how often the side is updated. It, get some history on the Site, how long it’s been in business, the story behind this site and why the seller wants to sell it, get an inventory of the content and how much of it has current technologies like 4k, find out if all the content is the exclusive on that site as the seller, or if the content is ever been on VOD or DVD.

1 (41m 48s):
See if there are any clip store’s, the content is on find out how much the content cost to produce and what the current costs of production is. Very importantly, C if this operation can run without the owner, did they do the shooting themselves or did they hire someone to do it? And if there is an outside producer or that person continue to, to provide content for the site, find out how many new joins and rebuilds there are a day, ask them what is the retention rate on the site and find out if they do advertising on the site and where they get their traffic ask for Google analytics access. So you can see where the traffic comes from this information.

1 (42m 30s):
We’ll give you the opportunity to truly evaluate what it is you’re buying. We’ll talk about this subject more next week, and next week will be talking to Danny Z of Zbukz.

0 (42m 43s):
And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest. Brian Gross talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

0 (8s):
This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus we give you tips on buying and selling websites. This week we’ll be talking to Mike Pinto CEO of Smuttyfy. Adult Site Broker is proud to announce Adult Site Broker Cash,

1 (37s):
the first affiliate program for an adult website brokerage. With Adult Site Broker Cash you’ll have the chance to earn as much as 20% of our Broker commission, referring sellers and buyers to us at Adult Site Broker. Check our website at adultsitebroker.com for more details. First of all, today let’s cover some of the news going on in our industry. Instagram has announced it will be introducing a new nudity policy this week, which will now allow pictures of women holding cupping or wrapping their arms around their breasts. Instagram said the change was prompted by a campaign by Naomi Nicholas Williams, a black British plus size model who had accused the Facebook owned company of removing images, showing her, covering her breasts with her arms due to and I quote “racial biases in its algorithm.”

1 (1m 34s):
It may take some time to ensure we’re correctly enforcing these new updates, but we’re committed to getting this right. And Instagram spokespersons told Reuters, hearing her feedback helped us understand where this policy was falling short and how we could refine it. As a spokesperson explained, Nicholas Williams told Reuters that overall I’m very glad about the policy change and what this could mean for black plus size bodies. According to Reuters, Instagram apologized last month and Nicholas Williams and said it would update this policy amid global concerns over racism in technology. Following the global black lives matter protest this year, a state sponsored effort and Germany that hardens intrusive age verification schemes to target specific leading Adult platforms, including PornHub YouPorn.

1 (2m 29s):
And my dirty hobby has raised the alarm on monk, privacy and freedom of sexual expression advocates, their crusade to enforce state regulations on Adult content has been spearheaded by an obscure local bureaucrat named Tobias Schmid since November, 2019. According to an extensive report by vice journalists, Gabriel Geiger Schmid has been redoubling his efforts to enforce existing mandatory age laws on porn sites like YouPorn and X hamster and practice Gaga rights. This would mean that all visitors to the sites would have to upload pictures of official ideas, which will then be verified automatically.

2 (3m 14s):
Schmitt is the head

1 (3m 14s):
Of the state media authority, an agency that as part of the federal state government and is of equal rank as the ministries have a superior state authority and April Schmid loudly demanded web blocks be placed on PornHub Schmitt was particularly bothered by a gang bang content and how it was normalized on pornhub’s portal among other sexual practices. He said, if children get the impression that gang bang is a normal sexual practice in which the woman is used in humiliated, it is certainly an extreme problem. He is obsessed in his statements about policing normal versus not normal sexuality.

2 (3m 59s):
The American

1 (3m 60s):
Civil liberties union has released a comprehensive review of over 80 studies about sex work and titled his sex work decriminalization in the answer, what the research tells us the research reviewed by the ACL Oop shows that full decriminalization has the greatest benefits for public health and safety. According to a statement by the ACL Oop in addition to finding that the criminalization will improve public health and safety while increasing economic stability for sex workers, the studies reviewed do not in declayed indicate a clear link between criminalizing sex work and stopping human trafficking.

1 (4m 40s):
Here are some of the ACL use recommendations. Lawmakers should fully to criminalize consensual sex work by eliminating all criminal penalties for sellers and buyers remove all criminal penalties for youth participate in sex work, but not for adults who exploit youth reform-minded prosecutors should decline to pursue charges related to consensual sex work. This includes both street-based sex work and laws like foster Acessa that prevents sex workers from screening clients and discussing safety.

2 (5m 19s):
Online. Now let’s

1 (5m 19s):
Feature our property of the week that’s for sale that Adult Site Broker were offering a sex toy review site dedicated to exploring sexuality and sharing in reviewing the author’s favorite sex toys. The thing that really stands out is the extremely high quality content used throughout the site. Most sites, especially review sites, you use junk content that is very obviously written just to rank for terms in Google. This side is written in the first person and as a joy to read the authors, take the reader on a journey, showing them which toys that they find the most enjoyable and explaining how to use them, the rankings in Google or HIE, because Google has rewarded there Site do to the quality of the content.

1 (6m 5s):
It’s also a nicely diversified Site in terms of revenue is from a good mix of affiliate offers. So the business doesn’t hinge in only one main program or the site is also a very diversified in terms of traffic to individual pages. The most traffic page on the site only makes up 14% of the traffic. So it’s not dependent on just one page ranking. Well, all content is exclusive. Nothing has been taken from elsewhere. Pretty much all of the traffic comes from organic Google results, no ad or traffic buying has ever taken place. This is an outstanding opportunity for the new owner. If they want a further boost, the traffic, this is outstanding sex toy.

1 (6m 48s):
A review site is available for only $225,000. Now time for this week’s interview, my guest today on Adult Site Broker Talk is Mike Pinto owner of Smuttyfy. Mike, thanks for being with us today on Adult Site Broker Talk. Thank you. Thank you for having me. It’s a pleasure now Mike is fairly new to our business. He hails from the beautiful country of Portugal. He started in Smuttyfy, which I know I’m going to say Smuttyfy fly by the way, as he likes to say as a COVID-19 project. Smuttyfy is an adult social network. In the past mike has worked in the textile industry for more than 20 years, starting as a salesman, climbing the ladder until he became CEO of one of Europe’s leading brands and baby and children’s clothes in the mid two thousands.

1 (7m 39s):
He went into tech working for more than 10 years with major brands like Vodafone for the last eight years, he has been embracing tech to build and develop apps, websites, online marketing for a handyman and service providers, and then came the COVID-19 and mikes COVID-19 project. So Mike wants to tell us what Smuttyfy is high.

3 (8m 5s):
Okay. Smartify is a way that the answer is like, say like this to be an ongoing politically correct beach that is embracing the, that the social networks Smuttyfy is an adult social network. It’s mainstream, meaning not close to the sex industry. For instance, if it’s a, it’s a, it’s a mainstream Site social network, much like a Facebook in terms of a look and feel and the way of working, or you can create groups or you can engage, Post’s react with likes and hearts and stop well as the options also quite interesting once by the way, but it it’s a way to do to people to grow.

3 (8m 52s):
Not people Adult people express their adulthood. If you, if you go, if you go on and on Facebook, for instance, and it’s quite easy to find someone getting shot or killed or anything in a car crash, it’s quite easy to see war scenes and that’s fine. That’s accepted that’s that’s part of life. But if someone, men or women post a nipple, a woman’s NYPL, they’re going to get a pen. If they post something more than a nipple, they’re going to be expelled for life.

3 (9m 34s):
Okay. A if you go, or if you, if you look at the, the, the, the, the one recent example tremble, they just simply banned pornography, pornography, pornography, sorry, there’s the Instagram. Well, you’ve got a lot of stuff going on on Instagram, a again, globe and you’ll get left out to me is a couple of networks that I can recall. It’s called Twitter, and it is a lot of noise. And that is a, you know, a complete set of a unbelievable confusion to be able to understand what is going on. And you can not have a serious conversation on Twitter.

3 (10m 17s):
There’s a, a, a huge amount of Patriots going around. Okay. And then you’ve got a ton read it. And they, they, they have the moths on the subreddits, which is actually more than built a, they think they are keeping up with the, with the trends on keeping up with, with the policy, with their policy. They’re a little food policy. And I, I lost count of your amount of accounts that I got back from just as I made the post or a comment, or I don’t know, honestly, I don’t know what they’re thinking, but coming to Smuttyfy Spotify came out as, as an answer to all of this as a place where grownups are able to express their most intimate.

3 (11m 6s):
I’m not going to say secrets. I’m going to say desires. I’m going to say fat issues. And if they want, if they were like anal sex, or if they like gunshot, or if they are like, but they’re just a couple of their, from South to South Africa, that they are new to this. And they post it the pictures and news videos of their vacations. And they sell the video. You have those vacations that they went to Thailand. They went to some Kruger park or some park is in South Africa, Mozambique, and they felt the videos and with the money or selling the videos as they go on another vacation is they make more videos so easily.

3 (11m 50s):
If you, if you say, if you think of it, you have no place, but I’m not saying that I’m unique because there’s no such thing On online. But if you don’t have any, any place else where you can safely go and price and post something like that, or have a decent conversation about if you want it, if you like more of a deal, those are vibrators what to say, like this, we have that conversation there with users, and then without hatred, without the Batman thing, that’s not that that’s not allowed. Then we’ll talk about it like that.

3 (12m 30s):
And people just openly participate and, and, and share what they like, what they don’t like. And it’s it. Well, everyone that goes in, he really likes it. And I think that’s the best business card that I can that I can hand out.

4 (12m 48s):
Sure. Yeah. That’s a very nice, Site in a funny story. You mentioned about it. You can’t put nipples. I put this funny meme with a Vladimir Putin had with the tits, you know, it was about it. It was about the, the Corona virus vaccine. And I said, you see, let them read it and took the, took the vaccine and look has had no, no effect on. And it had, it showed him with tits and they, they, they pulled it. They said it was inappropriate con

3 (13m 18s):
See, the point is to the point, okay.

4 (13m 23s):
Facebook, that is so fricking funny, you know? And I mean, here it’s, here’s just a funny meme, right. But up it had nipples. Nope. Can’t you can’t do it.

3 (13m 34s):
Yeah. It sucks. It sucks. Yep.

4 (13m 36s):
It’s ridiculous. Like we’ve never seen those before.

3 (13m 39s):
It’s not, it’s not that I don’t want a Facebook or Instagram for me for that matter to have a explicit pornography. They’re a, I don’t think that’s the place. Okay. You, you, you you’re, you have to have a, a, a place and time for everything, but it was too much is too much, you know, it’s a pretty instance is in Smuttyfy. We have three ground rule rules by the three pillars is what it stands now. And I wanted to say this, like I went to keep these as naive as possible.

3 (14m 20s):
First through, it has to be legal. If it’s not legal, he doesn’t have a place where Sure a second room. It has to be consented. If it’s not consented, there is no place. Their third rule is no bad mouth and no hatred, you are going to get it. It doesn’t fit. Okay. I, I had this to women as separate women, you know, to users, a big, beautiful, big, big, big women. They were afraid to register and share posts because they knew they were there. They were fat. And they were afraid of being a, you know, bullied.

3 (15m 4s):
Mark the bout. And I said that that’s going to happen. They post it. It didn’t happen. People just cheer them up and say, good, good. You got the courage to, to post a year. It look beautiful. You You, you fix your hair or you look wonderful. The leisure, it looks amazing on you because if you come to think of it, what’s missing out on online then. Well, actually everywhere in life, his positivity and even Sure not, not that it was about the situation. It wasn’t, but even in a bad situation, for instance, COVID good things come out. Okay. I got stuck. And most of us, you were in Europe.

3 (15m 45s):
We got stuck at home. I married with three kids and th the, the kids or all of them, actually the third kid was born on COVID. And so she was born in the, the, the first day of confinement. So the house itself is like a madhouse, you know, three kids. And it’s amazing. It’s amazing. And then I got stuck with this and the, the, the, the, the vanilla work, the regular work that I do, or marketing and branding, and with the Facebook ad for a business, as well as all the survey.

3 (16m 31s):
And it was kinda of a standstill. Nobody knew exactly what’s going on. And I said, I’m not gonna, I’m not gonna sit around. And they just looked at the ceiling. So I started doing Smuttyfy as well. It wasn’t an answer to, to, to a new job that I think is existed online. A boy. And I believe this, I hope it is a wonderful thing, but it is something that is something that he gained from a very bad situation. COVID is bad. I took the time in, during the COVID confinement to build something that I hope it’s good. You can, you, you can always look on the positive sides of stuff and make good things out of it.

3 (17m 15s):
And this is what Smuttyfy stands for, but we do, you know, what you buy just a quick, a quick note, you know what smart means, smart, smart to be, you know, that translation of it. It, it means verti, it means is obscene. It means for a few. So modify his, come on, bring it up.

5 (17m 38s):
It’s only ours really,

3 (17m 40s):
Really it’s that? That’s the point right

5 (17m 44s):
Now? Have you worked in our industry before?

3 (17m 48s):
No, no, no, no. So this is brand new you. Yes. Yes. It’s a new industry. I’m quite used to doing stuff like this. Well, as, as you say, I live in a textile in a good situation to go into tech, but I didn’t have any connection time actually there that the passage in my life during the four years that I’ve managed the, the, the, the stock I’d be the stock management and buying and selling and negotiating with the industry for pharmaceuticals. I managed 16 pharmacists at once.

3 (18m 28s):
What was it about what was on the, on the counter? What was sold? Getting the best price is the best quantities adjusting things they’re doing for years. But I also did that. It was a very, very good experience. He gave him the, it, it, it gave me connection’s and gave me an experience to work with We, you know, mungus companies like a NUS nowadays quite famous AstraZenica and Pfizer’s, and you know, all the, all of the big players. And I I’m quite, I’m quite comfortable in In going around in several industries and finding, finding out what’s what’s their core. What’s their, what they stand for.

3 (19m 10s):
There is good people everywhere. That’s bad people everywhere. It’s not, it’s not a good people in that. People are not leashes are just constantly,

1 (19m 20s):
No, not at all. They are not racist. They’re not, industry’s in fact, there’s a lot more good people in Adult and there are a few people otherwise, but I think you’re going to find it.

3 (19m 29s):
That was, you know, what, I’m coming to that all the people that have been needing over the past month, actually the past couple of months, because if we started in, in, in February and I kept this close, it’s like, soft-launch, you know, I kept this close, just the invitation only. And I got to 800 users as well with a closed platform. And I just, a couple of months ago, I started looking into, into the industry and everyone that I’ve been meeting well, really nice people willing to, to, to develop things together.

3 (20m 14s):
One thing to share one thing to, to, to, to, to make things work. And I guess the, the community is so much be beaten up by, by, by, by the rest of the world that someone comes in with We with open arms to receive with open arms.

1 (20m 36s):
So you were absolutely, you are absolutely all right. All the gears I was in the mainstream, I came in to Adult and yeah, I had all of a sudden became a member of the family. So welcome to the family mic. Thank you. Thank you. So, so besides the fact that you were sitting around and a With crazy kids all around, why or why else did you put Smuttyfy together?

3 (21m 0s):
Oh, this is awkward too. Site anyway, I’m quite a sexual guy. I really like Site, you know, just not, not just the boating thing. It is. I think sex is that it’s important for me is briefing reading or as eating or drinking. It’s a, for instance, if I, I know we felt tired of it. It’s okay. No problem. If you go to the Maslow’s pyramid of needs, I consider sex to be in the lower bottom. This is because it’s a, it’s a very, very basic is a need. It’s not necessarily a physiological needs, but I think facts in the Maslow pyramid as a place in all six levels or five levels, 65 or 40, I think it has a place in all of the level.

3 (21m 51s):
Then that’s the only thing in place, the presence in all the levels. It it’s part of me. Okay. A and I’m not saying that’s not a question of consuming porn. I don’t see it like that. I consume TV shows every day. I come to the movies every day, I consume, you know, a red berries, fruit juices, every day, four. It’s just something that exists. It’s quite difficult to go online on Adult site, not on site, the adult side, I mean, other issues and not be invited by board and in some, some way.

3 (22m 33s):
And I, I think that 50 shades of gray really creative as a turning point on the mainstream on the way that people look to what is, is an Adult relationship or not that 50 shades of gray represents the, the, the correct, the BSM stuff. It doesn’t, that doesn’t matter, but it showed the housewife. It showed the, the, the, the middle-aged middle class guy that they eat. It can be smarty with his wife and give him a cup of, of, of Spanx in the bathroom and stuff like that. And, and, and, and changed the way people think and see what Adult works in terms of sexes.

3 (23m 19s):
I think that this mind shift with this, this repositioning is growing very, very fast. I mean, really fast that there was this movie from Eataly or Turkey or whatever, the three 65, I don’t remember the name that’s on Netflix anyway, it’s in the movies, not as good, but it as a lot of hop scene. So it a huge impact in women. So if women are willing to go online, Netflix or other to see, I’m not talking to you about Barnovich or ex CDOs, I’m not talking about that.

3 (23m 60s):
I’m talking about mainstream sex, mainstream porn, mainstream Sure erotic. If they are willing to buy books and look, we will look it up to get a movie that shows a couple of bucks, or even a front, a full frontal nude of a guy, because it is quite common. See full front of the women. And that means that the society, the majority of the society is, is shifting. Okay. I think that is a, that was the name of a place where people could express that I don’t want this to be closed from the industry, not nor it closed into the industry.

3 (24m 44s):
Meaning the industry is a place a imagined imagined for, for instance, you got the Amazon, okay. I built a small Amazon inside, uhm, there’s a marketplace where you can buy stuff where you can sell stuff. I expect a week’s time to be all Adult stuff, but you can sell a t-shirt or to keep our own whatever you want. But in fact, you can sell panties. You can sell a billable vibrators, they can sell all kinds of sex toys or luxury or a, you know, a BDSM app or whatever you want. Why? Because there is no place else to do that. You’ve got millions of sex shops online. There is no M w Amazon can sell sex toys, but is not the same.

3 (25m 28s):
And there’s no Amazon For Adult related stuff, but there isn’t it.

1 (25m 35s):
Well, there are a Adult Adult toy store is a BD. It be a day at BDSM toys stores.

3 (25m 41s):
And then you’ve got feelings, have sex, sex shops online where everyone sells them. But at the same way, as you’ve got clothes stores and a home appliance stores and the mobile phone store. But if you come to think of it, most of the selling is done under Amazon because they have a marketplace while you can, for instance, compare prices for instance of that.

1 (26m 4s):
And if some of it is, yeah, there’s also, there’s also outside of Amazon. Of course,

3 (26m 9s):
Of course, of course, of course. But two, a two to the extent of Adult content is I built it to, to provide the service to wherever you want. For instance, that couple, the South African that I told you about, they felt they’re their videos of them will have their own New vacation. And they go on other vacations where the money they were, there was no space to do that. Normally regularly, if you find you find a conversations about, well, we’d have to look at it. It is, it’s an open thing For for adults.

3 (26m 49s):
And that was that, that wasn’t anything you can not have a serious, my opinion. You can not have a serious conversation about the issue like the on Twitter, right?

4 (27m 1s):
Yeah, of course, of course. Now who does tutors? Smuttyfy a target for the most part? I think that there are

3 (27m 10s):
Three, a major, major, major segments that I want to target. The first one is the main stream is the John DOE and the Jane though that I want them. And I think everyone as they’re kinky side, if they are like to watch to, to be a warrior or whatever, or leecher or whatever you want to call it, it’s okay. They can come. There is a lot of content to be, see if you want to share it. If you like to share, if there’s this huge girls and a husband, a liking to share their wife speaks and stuff or what they do or they don’t, I’m okay with it.

3 (27m 51s):
It’s perfectly fine. Come in. You have a place there. So the John DOE and Jane DOE are very, very welcome. And I want to target them as much as I can. It’s like having an alter ego. You know, you, you, you, you can be me. Sal’s wife on Facebook and Instagram, post pictures of the kid. You can be miss eval housewife on Spotify and, and, and, and, and below the place up, I’m very, very happy. I’m happy with it. And you eat it. As I said, it, it’s a, it’s a muscle need, and you can express yourself freely sheds one segment.

3 (28m 33s):
That’s my main target. And then there are two targets. It looks the same, but they’re not a, I want to target the sex workers. I don’t think then, well, in the near future, anyway, I don’t intend to sell subscriptions to users in terms of, I don’t intend sex workers to sell subscriptions to users. And I’m quite referring to a specific point it’s called on the fence. I don’t want to be told. We find that that’s not my place. That’s not my point. Smuttyfy it was not built to, to, to, to compete with on the fence. Smuttyfy will not to compete with campsite or shatter, buy it or whatever.

3 (29m 13s):
Actually, a Smuttyfy was built to sec for sex workers to come in and say, look, this is me. This is what I do. You can see me on, on the fence there, you can book a cam show with me on Chaturbate or prestige Cam’s or whatever it is. And, and, and, and we will spend a good time together and you can come to the shop and buy the time it is that I was wearing during the camp sho or the brow or the, the, the, the vibrator, or, okay. My wishlist is a remote wifi controls, sex toys for couples.

3 (29m 57s):
Let’s do this. You, you, you, you buy this for me. You have it delivered. We schedule when I received that you install the app and you control my orgasm, and we do things online and we do this in a camp. It, it, it, it it’s endless OK. For sex workers, having a platform that is quite open for them to, to, to, to interact with, with our targets. I, I think it’s it. It’s wonderful. I know that you’ve got more of a, you’ve got levels of, you’ve got all of the ocean. Okay. But you’ve got millions, millions of a social networks and still Facebook is what it is.

3 (30m 42s):
Okay. So I think that targeting the sex workers in this, in this environment, it’s, it, it, it, it, for them, it’s quite quite good. It’s, it’s a, it’s a place where I’m quite sure that they will feel comfortable. I have some there. And they, the, the feedback that I have is that the platform is excellent, but they really, they really love how it works. So I guess I’m okay with it. And the third segment also industry is the Adult sex toy apparel industry. If, if I was in that segment, I think, okay, imagination is the limit.

3 (31m 25s):
But I think that one of my main problems would be out to market my products. If you, if you, if you go and sell a build, though, it’s quite straightforward. But if you feel developed and we’ve been seen seeing, seeing that coming up, you know, some iTech sex toys with apps, without apps, or a special, special in certain positions, and you should, I put this part of the year and that part, there its a lot nice. It is. It’s a, it’s a very, very nice that you go on YouTube and you have someone presenting all the look at this.

3 (32m 5s):
You, you see this, this is quite nice, easy. You put this in a year and back in there. And do you expect that to press and do The that sucks, right? If you’re in the adult industry producing sex stories. Now, while you have a barn of another staff like that here, you can actually build a page, build a group, engage with the youth, with the buyers, with the users. And it’s like, okay, this is how its used. And you can actually add someone using it, testing it out. See, look, if you put it here, it’s nice. But if you it to one meal, one inch too, the side is gonna be even nicer because they’re going to touch the G spot and that they’re going to touch the batteries and do this.

3 (32m 49s):
I’m good with that,

4 (32m 50s):
But you’re right. You can, now you can actually demonstrate It. You can actually demonstrate as opposed to having to be generic about it. When you’re on a main stream, a platform like YouTube,

3 (33m 1s):
There you go. I think this is the way we sell is a huge potential. I’m not, I, I’m not fooling in a way. I’m not saying I am the best or the way that my platform is, is the best or not the point, the industry now. And it’s a specific place to target their users. And clearly explain out some stuff is intended to be used. Of course, you can take this and you can take it to the limit. That’s going to be adds about it. This is going to be a good investment and about him. But also for instance, I follow on, on, on, on Facebook, I follow a Lilo, you know, the brand, they make very nice posts, but on every single post done on live or on Facebook is an article from a magazine.

3 (33m 59s):
Now explain to me because I’m quite dumb outcome, a brand that for me is one of the leading. Once they have a vibrated that costs $15,000 or euros, it may be in gold. How, how can you promote On Facebook? We’ve made it with magazine or a content like blog posts. I have $15,000 deal though. Sorry, I don’t get it kind of difficult. Okay. So bringing the, the, the, the, the, the, the, the, every industry, every in terms of goods, we have industry, I think that is going to be a year, is a very good thing for the industry as a whole.

3 (34m 44s):
And I’m not talking about any brand new ones in the specific I’m talking to, you know, a, the positioning of that, the industry it’s, I’m going to go to a neurotic or a show, a very, you got booths of everything. You can live sex. You’ve got the same. It’s exactly the same. You can show everything. You can tell everything, you can explain everything. It has to be legal. It has to be consented. No hatred.

4 (35m 12s):
Now there’s obviously other adults, social networks out there. How are you positioning yourself in the market?

3 (35m 19s):
Th th th th I, I think I explained this. I wanted to buy it to be mainstream. Definitely mainstream. I got that part. Okay.

4 (35m 31s):
Okay. Okay. I thought, maybe wanting to expand on that. Now, what new features do you see up with a platform

1 (35m 39s):
In the near future?

3 (35m 41s):
I guess the users, the user that are going to, to bring that In Alex, while I was talking to a while ago regarding the only fan subscription or someone selling a subscription to users, I don’t see me integrating that in the near future, but if the user’s be mentored, if a user has asked for it and we’ve got the recent Bellefonte and things, so at exposes a lot of the fragility of all of that model. Umm, if they wanted it, they got It for instance, one thing that it’s been, I heard, I never saw it because we don’t have it here.

3 (36m 24s):
I heard that in the States Facebook, they did something called I don’t want to be mistaken Facebook. They think that was a reply. I’d say like this to Tinder and Bumble and whatever. If for instance, we were talking to adults stuff, we are talking about sex about, you know, if they want a dating scheme that they think a extension inside that can happen. That’s it, it’s fine. It, without that, without, without the, the, the, the, the backpack extension, let’s say like this, if, and if you go they’re, you can actually see people, someone posted a gunshot and someone else to say, Hey, if you need any help, call me I’m available.

3 (37m 19s):
That’s the ID, you know? And we were talking about open to the public comments Sure so if people are willing to, to do public comment and say, Hey, I’m available. If you want to, if you want to a party I’m available, if that is the case on an open comment, I can only imagine what would come out of a, a vaping CEO scenery. In fact, in this context, I think it’s a big time now. I think that the imagination is the limit. You know, if whatever the user’s want, I’m quite sure that the platform is going to follow.

3 (38m 2s):
And the more mainstream it is, the more mainstream I will have to be good.

1 (38m 7s):
Good. Now you have a day job and COVID is over, so have, or not over, but it’s a lesson. How do you see some modify occupying your time and the future? And do you think may become a full time thing at some point?

3 (38m 25s):
Oh, definitely. Yes. Yes. I think that coming up, I think that to levels of concern in a year, the first one is being happy with what I do. And then the second one is providing a sustainable income to the household. Right? Of course. So those two, the, the, those two roads have to meet at some point, meaning I do art In I do branding. I do communication strategy for companies.

3 (39m 8s):
I do Facebook ads and Google ads and popups and ponder. And you name it. If, and I Oop, this is the way I can in a, I dunno, six months, period of time, if I can start monetizing Smuttyfy to an extent that covers up the costs of Smuttyfy, because I didn’t do this on a shared platform. I bought the dedicated server on one of the biggest is, you know, the, the provider’s in Europe. I bought software. I invested all my time.

3 (39m 48s):
I invested a lot of resources into making this happen, and I need to cover those costs because I’m, well, everyone needs money. Okay. So I can stop. If I could, I can cover those costs. And if I can start releasing some income too, the household coming from this, I see it a quite clearly moving on from my regular day job too. This one, for sure that this makes me happy. Okay. It makes me happy to see people enjoying themselves. It makes me happy.

3 (40m 28s):
This is a, not the closed on the deal, but it’s something that I’m, I I’m, if it’s a done deal, I’m going to be proud about it. I’m I’m working on a partnership with pineapple support to, to promote some fundraising and some support too. The sex workers are great because as I need to give back to the community, that the only way that we can, that the community is going to come to me. Okay. So we’re working on it, a layer. It has been wonderful. I really, really liked talking to her.

6 (41m 9s):
And she was funny. She was one of my first guests on the, on the podcast.

3 (41m 12s):
So as a matter of fact, Oh, okay. She she’s wonderful. I I’m quite, quite, quite dazzled with her, but let’s say like this, he built a very, very nice thing. And if it, if I, if I can do something that I really enjoy and Smuttyfy I enjoyed and the way that brings money too, to company, to my house. So if that supports the, that the cost structure, they, I don’t see why or why this can be my main thing as I, I I’m working on it to be the main thing. There are a gazillion other companies doing branding and websites and a communications flows, marketings, blah, blah, blah, blah it’s were you, you were going to get to what I’m saying.

3 (42m 6s):
I’m important, but I’m in Portugal and this is not the, the, the, the cheapest country in the world. But, you know, labor force here is average the lead sheep, but you can actually have a website. We have an e-commerce store done by With 700 Xero’s and I don’t think that’s the way. Okay. It, it, it it’s like you can go out and have you been with five-year-olds or a year on McDonalds, but you’re going to, you’re gonna, you’re going to get fired. So we were not going to be hungry, but that’s not the, a decent meal. OK. It’s full of facts that the ingredients are what is what they are, but if not a good meal.

3 (42m 51s):
So I’d rather it go for a good meal doing websites four or 500 or 700 euros that that’s not the day job that slavery. And, and, and, and, and coming out of it to, to, to building something with a concept with, with a marketing strategy, with the positioning in the market, as I see, Smuttyfy probably, I’m still not, I’m not able to, to, to vocalize, to express myself clearly where I wanted to be, but I’m sure I will get there. I think coming to, to, to, to, to this platform and, and making a living out of it in terms of happiness, from one side of the happy with what I’m doing and financial is support on the other eye would be quite happy quite as well.

1 (43m 42s):
I wish you nothing but the best with it. I’d like to thank you for being our guests today on the Adult Site Broker Talk, and I hope it will get a chance to do this again, really soon. My Broker tip today is part two of how to buy a site. Last week, we discussed first deciding the type of Site you want to By and then establishing what your budget is next, its time to look for your new website. So where do you look? Well, Adult, Site Broker is a great place to start. We always have a nice variety of website and non website properties for sale, but if there’s a particular type of sites you want, we can also act as your buyers broker to help you find just the right Site other places to look or boards like X is.net and GF y.com, but to be completely Frank, unless what you’re looking for as a really low end small property, you’re probably not going to find what you’re looking for there.

1 (44m 39s):
Of course you could contact site owners yourself, but take it from someone who does it for a living, It’s a major hassle, and it can be really hard to even find out who owns a site. Almost all adult sites use who is privacy from their domain registrar. So when you send them an e-mail, it will be to an anonymous address in most cases. And also in most cases, the emails aren’t returned. We have a huge database of sellers and generally know who owns what. And if it’s a website of note, if we don’t know who owns it, we can always find out, we’ll talk about the subject more next week.

1 (45m 19s):
And next week will be talking to PR guru, Brian Gross. And that’s it for this

0 (45m 25s):
week’s Adult Site Broker Talk. I’d once again, like to thank my guest Mike Pinto of Smuttyfy. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

1 (7s):
I’m Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus we give you a tip on buying and selling websites this week. We’ll be talking to YNot CEO Connor Young. Adult Site Broker is proud to announce Adult Site Broker Cash the first affiliate program for an adult website brokerage. With Adult Site Broker Cash you will have the chance to earn as much as 20% of our Broker commission, referring sellers and buyers to us at Adult Site Broker.

1 (53s):
Check our website at adultsitebroker.com for more details. First of all, today let’s cover some of the news going on in our industry, French police have questioned for people connected with the local adult entertainment industry during an investigation of rape pimping in human trafficking. According to reports, too, of them including Pascal Op, talented producer for a French boot cocky Site were arrested after the interrogation. NUS is slowly coming out of France via Twitter and the mainstream press, but it appears the investigation has been going on since February. And this latest development began unraveling last Tuesday, Pascal Op, notorious among French gamers and formed Wellers for us as extreme Gonzo scenes featuring is trademark bald heads, sunglasses and dead pan expression and producer.

1 (1m 42s):
Matt Haddix have both been named by news publication 20 minutes as having been questioned police claim. The group has been under surveillance since February and alleges. They have evidence that some of the models did not properly consent to having sex with multiple partners had ex described by the press as a producer and content Broker between the amateur producers and some of the largest European platforms has been released, but temporarily banned for many work and Adult entertainment. Another news publication Ladette phene reported that five potential victims have been identified. I knew you’re a judge authorized strike three holdings last week to serve an internet service provider with the subpoena in order to identify the individual associated with a specific assigned IP address that strike three claims has been downloading, copying and distributing their copyrighted content using bit torrent technology in an October 9th decision Southern district of New York magistrate judge Barbara Moses granted strike three’s application to serve a subpoena on Verizon, which would permit it to identify a John dos subscriber by their name and address with a specific ID IP address.

1 (2m 59s):
Judge Moses, granted strike three, his application subject to certain conditions to protect a subscriber associated with the relevant IP address from harassment or unnecessary embarrassment strike three holdings is the company that produces in markets Adult content under the umbrella VIX in media group, including popular studio, tushy, blacked, Vixen, and deeper FCC chairman. A sheet pie. It has announced at the agency will issue rules deciding when website operators moderation practices over a third party, content leaves them exposed to potential legal liability. Following president Trump’s directives and his May 28th executive order Trump’s executive order on preventing online censorship called for the FCC to propose regulations for section two 30, have the 1996 communications decency act.

1 (3m 55s):
And as the FCC to examine whether actions related to the editing of content by social media companies should potentially lead to the firms, forfeiting their protections under section two 30 PI emailed a statement to inform that the FCC will begin doing rulemaking to clarify the meaning of a law that gives a broad legal immunity to social media companies for their handling of users. Post Bloomberg news reports, many advanced and overly broad interpretation, but in some cases, shield social media companies from a consumer protection laws pirate in a statement that echos the criticisms of section two 30 by justice, Clarence Thomas that were attached to a Supreme court decision recently not to hear a case.

1 (4m 44s):
Social media companies have a first amendment right to free speech PI said, but they do not have a first amendment, right to a special immunity, denied to other media outlets, such as newspapers and broadcasters. Trump has been tweeting regularly in all caps repeal section two 30 after a tweet complained about Facebook and Twitter news content moderation. Stormy Daniels will headline Larry Flynt hustler club in Nashville, a tonight and tomorrow. The ladder booking has also the night and location of the next presidential debate in what was an absolute coincidence that in no way, intentionally coincides with the upcoming debate, we bookstore me for the mid-October because she is simply put the most popular adult entertainment Starr on the planet said Ryan Carlson, the club’s director of operations.

1 (5m 38s):
She draws sure-fire crowds everywhere we Booker, and we’re confident this upcoming performance we’ll be the same. We sold out of presale tickets within 72 hours. He added, we did extend a formal complimentary invitation to president Trump, Mike Durham, the chains regional manager said, but we haven’t heard yet, despite the fact that many high profile government officials regularly patronize our higher end club’s it seems like mr. Klemp, mr. Trump wants to avoid ms. daniels’ perhaps there or some lingering feelings there that haven’t yet been resolved. Do you think now let’s feed through our property the week that’s for sale that Adult Site Broker, we’re proud to offer for sale porn.ceo and amazing Adult domain name.

1 (6m 26s):
This domain can be used for just about any purpose, including a pay side or a tube Site porn.com sold for $9.5 million. And the.ceo extension has rapidly gaining in value. So besides being able to make money on this domain, now you can also count on it, appreciating in value. This amazing domain has been reduced in price to only $199,000. Now time for this week’s interview, my guest today on Adult Site Broker Talk is Connor Young CEO and co owner of why not group Connor. Thanks for being with us today on Adult Site Broker Talk

2 (7m 5s):
Pleased to be here is something we’ve been wanting to do for a while now. So I’m glad I got a chance to connect with you here.

1 (7m 12s):
You’re a hard man to pin down. So Connor is the founder of the Ynot Cam Awards and the co creator of Ynot Cammunity it’s a, you don’t wanna try to say that three times an annual conference for Adult industry models. He is also the chief architect of why not Mail Connor’s latest project is why not. Summit a virtual trade show for models, webmasters and business executives. Connor started in the adult industry in 1997, as a developer building websites designed to send traffic to various industry affiliate programs and is 23 plus years of experience. And Adult he spoken at countless conferences, served on the board of the free speech coalition and was an expert witness for the ACL you and is successful challenge to Copa based out of Austin, Texas Conner is an enthusiastic fan of martial arts and baseball, sadly of the Los Angeles Dodgers a he’s also an avid gamer and a lover of both mainstream cinema and live music.

1 (8m 13s):
He earned his BA in English lit from CSU Sacramento and his masters in English lit from university of Houston. Okay. Connor so let’s start with the obvious question. You grew up on the Monterey peninsula in Northern California, what dark forces and a trauma caused you to become a fan of the Dodgers and not the beloved local nine to three time world series champions of the last decade, the San Francisco giants.

2 (8m 41s):
That’s an excellent question. Excellent question. So a good actually. Yeah, no, that’s a good one. That’s a good one there where the, actually a two things that, that sort of came together at the right time to a, to cause that, to happen, setting aside that I’m just of rebellious by nature anyway. Right. So if, if everybody

3 (8m 58s):
I’ve never, I’ve never heard that about, you can see.

2 (9m 1s):
Yeah. I’m like I took French in high school. Right. Cause everyone told me I had to take Spanish. So it’s just kind of in my nature. But a, I was on a M a T ball team when it was a kid and I was the cleanup hitter for the teeball team. And we got a sign, the Dodgers, I was too young to really know any of this stuff I’m at the time. And that just is the luck of the draw and realizing

3 (9m 22s):
You got it cursed or somebody who didn’t like your team.

2 (9m 25s):
Nope. Had no idea. I like the color blue. So it worked out and I grew up around all of these giants fans, you know, my, my grandfather and my, my, my relatives, my cousins. And I took nonstop s**t for where, you know, I have my little team Dodgers or, you know, shirts and what not. They gave us, I had took nonstop s**t from giant fans. And it, all it did was make me kind of hate. And it was like, Hey, f**k you, you know, that’s my team. Then, then shortly after that, the 1981 world series happens. So I’ve been taking s**t from these people, my uncle who was a big A’s fan actually, but obviously we would have defaulted the giants over the, over the, over the Dodgers and the Yankees were paying the Dodgers.

2 (10m 8s):
So he was just, just given me endless luck and grief about this and the Yankees were going to kill him. And I was only like, I don’t know, like nine at that time. So I, I bet him like, I’d bet on my five bucks, you know, the Dodgers was going to win and you know, you know, that story, they went down two games to nothing and then came back in when the world series, at that point, I was just hooked too. It just was a, a a hundred percent as part of my identity. I was, I was a Dodgers fan and in the, in Monterey and it was, it was really fun, so much fun that I was the only Dodger fan of my high school. It was a smaller, private high school, 500 people. And I’m, I had the, you know, what I was staring down, you know, that 1988 Oakland A’s series. Right.

2 (10m 48s):
And I was staring down that game, one loss that, that the Dodgers turned around with the Gibson home run, knowing I was going to have to go to high school the next day, when everybody at that high school would have been gutting for me. And I was just sitting there just fricking dreading it and it gives them, hit that home run. And man was I happy to go to school the next day, big grin on my face, looking for everybody. Hey, where is everybody? Is Greg came out last night. Yeah, it was just part of my identity. So I grew up going up to a, I actually know a lot about the giants, right? Cause I went up to so many games in San Francisco, decked out a Dodger gear, taking ship, people, throwing beer cans out at me, you know, ah, what was their favorite or a real clever duck with lodgers.

2 (11m 32s):
So that was their favorite get dumped, just throwing out at me all the time. But that just, that just entrenched me all the more of just made me a lot of my team all the more. So it was, it was actually kinda fun growing up in that environment, being a Dodgers fan,

3 (11m 45s):
You mentioned that 81 series, I actually had a press pass for that series. And I was a M I was working for MLB productions. Pretty much has a gopher, but I actually spent part of that series in the a and the, a camera dugout, so on the field. So that was, ah, that was kind of fun. It really was. When did you get started an adult and what was the industry like back then?

2 (12m 11s):
Oh yeah, so actually the interesting thing, what sort of started being Adult was when I was in college, I was running a bulletin board system before the internet. Right. So I did that mainly it was developed, you know, learning to write software and it was kind of fun to have this set up this board. It was sort of a project and sort of a hobby, but it was really expensive to set these things up. You had to have multiple phone lines for each person connected to the bulletin board system. The CD rom was a new technology, or, you know, so like those drives were expensive. So all the stuff was an expensive hobby. And I set up a little Adult section on the bulletin board system for people to download images and stuff and pay coz I was trying to cover up some of the costs and it was the only thing that ever made me any money.

2 (12m 56s):
So when I, when the internet showed up, it sort of killed boards. Nobody was connecting to bulletin boards anymore when the internet was around. So it was a, well, if you can’t beat them, join them. So I, I decided to learn HTML and I have these CD ROMs full of Adult content from The from the bulletin board days that I had licensed and a thought, alright, I’ll just make some galleries with this stuff. So I set it up, I set up some galleries and I didn’t know what was legal, right. It’s like, can I put this stuff online? I’m not going to get in trouble. So there was a, you know, Hey, Friedman right, who over at pace. And he also had a program back in the day called Adult sites, as I G H T S Adult sites.

2 (13m 36s):
And it was an age verification system and they called it. But really it was a way to make money. So the idea was you signed up with a credit card For, you know, so much for a year. It was like 20 bucks for a year and you get access to these thousands of sites. So I made some galleries with the content I have, I had licensed and figure it out. I’ll give it, give it a look and see what this is like. And I better put it behind this age verification. Cause I don’t know if that’s legal or not. I wasn’t really expecting to make money. I figured I might make some beer money. So I put that up. I went away on a trip and I think I submitted it to Yahoo or something at the time. And I’m when, the way on a vacation and came back two weeks later and I’ve had made like a couple of, a couple of grants. We have a simple, a gallery.

2 (14m 18s):
So needless to say the industry sort of pulled me in at that point. And

3 (14m 23s):
It kind of reminds me a little bit of the movie middlemen.

2 (14m 27s):
Yeah. That’s an interesting movie. Yeah. And obviously we need to know those guys well.

3 (14m 31s):
Oh yeah. Oh yeah. Now what do you think is the biggest difference with the industry today versus five or 10 years ago?

2 (14m 40s):
Yeah, so, so back then it was really, it was all around people, you know, who were doing what I was doing. So like little web developers, we call them webmasters are, or are affiliates even I’m and was built around them. There were large programs, people who had money that set up large internet programs, they would go out, compete for these affiliates or webmasters, try to bring them under their programs and get them sending traffic to their sites. So if you went to shows, you went anywhere, these were the people who were getting wind and die. And that’s what it was all about at the end of the day today though, it’s a very different world, right? So the The, if you’re just an affiliate starting out and you’re trying to do that gain, you can do it.

2 (15m 22s):
If your good, you can make money, if you’re good, but it’s not a slam dunk. It’s not like you just built some sites, put the bucket out and wake to catch up the money. Right. It doesn’t work that way anymore. I’m sure. So a lot of the people who are making a lot of money are actually the performers, right? Models, clips, artists, and their, in this unique position of being both the content producer because they are usually shooting their own content. And then there also the source of the traffic because they are on social media and their engaging with fans. And these performers now have this wide ecosystem of options on how they want to monetize where performers in the past might of had to go to like a vivid or somebody like that and, and sort of try to get in the door and that this doesn’t mean vivid specifically, but that does leave.

2 (16m 12s):
’em in a sort of powerless position, whether they’re where their, you know, a right to be taken advantage of. So to speak when there’s only so many ways in to the industry and you have to make these companies happy. Now that’s not the case. So like the performer could, it could choose to perform on any number of campsites on any number of clips, platforms, or fan platforms. It gives performers all kinds of power and it lets them be in creative control of what they want to do. So if they don’t want to do an a**l is seen, for example, in, in the past, it was like, Oh, well look, you don’t wanna do a**l. We’re going to, we’re going to black. You have a list yet. Or you’re not somebody we wanna work with and might find work. And now its just not that way write I’m sure.

2 (16m 55s):
If you think a Playboy back in the day, they had a very certain look they were going for, with the models. Mmm. And you may like that. Look, you may not, but now it’s, it’s very different. And that performer’s of all different backgrounds have a wide range of appearances, right? Our all finding success online. So it’s turning out that, that world where we thought there was only this certain look that everybody kinda had to have to be successful in Adult that’s been proven to be a lie now. Right. And it’s really more about if the performers is able to engage with fans and, and really kind of get fans excited about what they’re doing and one or two or three specific looks.

2 (17m 36s):
That’s just not the case anymore where they’re making lots of money to, they are, they are, why didn’t you do the one on Cam Awards on the line this year. Yeah. We thought about it. So this was something we thought about doing. But when we did the one at Cam awards, when we launched this show ’em we felt that there really wasn’t anybody who was giving Cam performers, the attention that they deserve Cam and clips. Right? So we had shows like the AVN awards, which is great for the video industry and, and they were, they were, we are giving those, those individuals who work in that field, like a big night, like their Oscar, like at night where they go to that, stay Gus and walk the red carpet and there’s glitz and glamour and excitement and paparazzi shooting pictures, but the Cam performers and the eclipse performers kick to the back of the bus.

2 (18m 30s):
Right. And they would get maybe a couple of categories here and there I’m at the end of the show, often they weren’t led on stage. Actually. Typically that was the case, you know, They sometimes couldn’t even really get into the awards show or if they did, they got seat’s it was up in the back because that show was not for them. It’s not it’s okay. Because that show is, is it, is it re it’s a built around the video of performers and it should be, cause that’s always been the focus of that show, but yeah, we felt that there was a need for the Cam and clips performers to have their night because we felt they were as important or more to the industry. Right. Then video performers really at the end of the day, because there’s so much yeah.

2 (19m 13s):
We saw that. We saw that going in that way. And we were, we wanted to, we wanted to be the company that did that. So we chose not to do it this year because we couldn’t like online. It just felt like, like we, we really wanted that big and night for the industry. And we, we go to great lengths to take care of the performers. Everybody was nominated for why not? Cam the word. Every last one was invited to attend the show in person and they get it VIP seats. They could be treated at the dinner, they get open bar all night. We allow them to bring a, you know, a, a partner or a friend, somebody with him so that they are not stuck there alone. Nobody else does this.

2 (19m 53s):
Right. And it’s important for us that that’s what that show is. So we looked at 2020 and thought, while we can do this online, it’s not gonna feel the same. Umm, it’s not going to be the same time. The thing is if there’s a chance to just play out until 2021 and, and do it write so that the show is what it was intended to be that right, is the way to do this. If it, if it turns out then for some reason, 20 to 21 is not workable, which we don’t, I think is going to be the case. It looks like, you know, and things will be going in the right direction then will reconsider the on the line and approach with we can Wars. But we, we, if it was a matter of hunting for one year and maintaining the level of show that we, you know, we know we’re capable of doing live that big day in Hollywood were performers could walk the red carpet, get their pictures taken really, really feel appreciated for what it is that they do this because we don’t have an industry without performers.

2 (20m 44s):
Right. We just don’t have an industry. And if we were able to kind of hold off a year and show that appreciation, well, the way we wanted to do it, we thought that was the right way

3 (20m 53s):
Where you kind of answered the next question to what makes it different. But a, I, I certainly am looking forward to getting down to that show and viewing it for myself or one of these days, ah, just gotta get the timing. Right. It also also be able to go to the United States safely. I’m sure.

2 (21m 11s):
And, and there is a skill I can actually be with respect to what makes it different. There’s a few things I do want to say there. Okay. And so we, we, we actually put a lot of time and thought into the Cam awards when we launched this, there were things that we did with respect to the categories, for example, that nobody else was doing at the time. And I’m, I’m, I dunno, bittersweet to see that some of our competitors are falling our lead years later. A but one of the examples, his We, none of our categories are traditionally Adult content has been marketed and niches, right? So it can be like big t**s or, or body parts or, you know, a lot of old port is kind of SEG segregated into these little M ethnicity niches, right?

2 (21m 56s):
Like, you know, Asian content or Ebony porn we did away with all of that. Write all of it. If we don’t, we don’t categorize the work categories by the body parts we did away with it didn’t make sense to us to have like the best Asian Cam performer because who cares, right? You, you should be competing with it. You’re just, you’re up for best Cam performer. You’re up for funniest model. It doesn’t really matter in many of the categories, not all, but in many of the categories we did away with even gender differentiation. So if we’re going to have an award for a funniest model, for example, everybody can compete in that model. It doesn’t matter if you’re in that category rather then it doesn’t matter if you straight SIS trans it doesn’t matter.

2 (22m 42s):
Everybody competes in those categories. The only place we didn’t do that was in some of the top categories, like the M you know, the way we have a, like the, the cam performer of the year, we have those segregated only because the, the women tend to be, they have larger fan bases and the guides and the guy’s would never have a shop. You know, they’d never have a shot those top categories. Like, and so we did think it was fair to, to people who weren’t, who we’re up against some of a, the, a, the, the women performers and our industry. We didn’t think it would be fair at everybody else. So we did segregate a few of those categories at the top. But the interesting thing is, after we did that, we’ve seen their was like a little mini backlash buy some of the performers at AVN because they had the best interracial scene or categories like that.

2 (23m 31s):
And performers, we’re starting to say, Hey, why is this just not for best scene? Why are you categorizing, categorizing us this way? We saw that I’m a, one of our competitors. X is a sense, was touting a very loudly this last week, about how their, their not gonna have any gender differentiation, certain categories. I just kind of had to smile and go, wow. If only somebody had thought of that three years ago, these are some of the things we’ve sort of, I think, taken a leadership position on because we actually really do care about this industry. And we want our word show too, to reflect the true. It’s not about, look, we want the sponsors to get a lot out of being involved in the, in our shows.

2 (24m 12s):
And they absolutely do a, we aggressively promote the show and all the sponsors come along for the ride for months before the event, the event itself and after the event. But at the end of the day, we think we can, we think we can promote our sponsors best. By really focusing in on the performers and making it that night for them and the sponsors who are supportive of that vision come along for the ride. And it generates a lot of, a lot of Goodwill. So we think that’s gone over really well. All have our sponsors have been tremendously happy to be a part of that night. It’s something that they can be proud of, proud of that they’re supporting and they get it. And it wasn’t easy. Like at first it wasn’t a, and given that all sponsors would understand what were going for.

2 (24m 56s):
We got pushed back like, like, Hey, how come you don’t have a category for the best Cam network? Or why aren’t you awarding the companies? And we have to explain to our sponsor’s, this show is about warding and recognizing the performers Wright, and, and you’re going to come along for the ride in that, but it’s not really about your company tonight. It’s about the performers. And, and, and the sponsor is that we got on board did understand that they were supportive of it. They got behind it. And, and now we’re seeing a lot of other companies kind of fall in the lead there where they say the best form of flattery for those who haven’t been. What’s the, yeah, it’s, it’s pretty neat.

2 (25m 36s):
So we had the last one we have, it was a comedian, Brad Williams. Who’s an absolutely hilarious, we, we got him to perform. So essentially we have a red carpet that opens the night and everybody kind of shows up and can walk the red carpet. If they liked. There’s a lot of photographers out taking pictures and videos. We have a live stream. So the red carpet was being live streamed out to the, to the internet for everyone to watch who couldn’t make it. Once they’re inside, everybody is treated to at dinner buffet. There’s a open bar. So there’s food and drinks. Then we had pre show entertainment. This was it. A very, this is that an iconic venue in Hollywood, by the way.

2 (26m 17s):
So you have to kind of put yourself right on Hollywood and vine, I’m downtown Hollywood. And this is a venue where the Beatles did their first West coast conference. There was a ABC variety show called the Hollywood palace. That was, that was filmed in this particular location. It’s now called Avalon. It used to be called Hollywood palace. You can actually see the location. And if you watch the movie rocket man, when M L John arrives in and in Hollywood, they, they recreate, they digitally altered the sign to say a Hollywood palace, but that’s actually the location where this event takes place. So everyone has drinks. Everyone starts getting liquored up and having a good time. We bring out a couple of comedians. We had Brad Williams, who was, who was just, he just a man.

2 (27m 2s):
He, he killed it. He was so funny. And then the awards show itself and the award show is fully livestream. So its kind of goes out for everybody to watch while the, while the show is going on it. And I think we we’re the first, I don’t know if anybody else did that or not. I don’t wanna say for sure we were the first, but I, I don’t think anybody else was livestreaming. It’s pretty sure it actually give me in a word so has to deal with Showtime. Right? So they, I don’t know that they could live stream because they have to, they’re going to put it on Showtime. I, I know at the time Xmas was not live streaming, although they played around with it after we did it. So again, I’m happy to be leaders and, but I, but no, I don’t think anybody else was doing it at the time.

2 (27m 44s):
So that was kind of a, and this is like a real live stream crew. It’s like high quality production. You can actually see some of the videos on YouTube if you search for why not? Cam a word. Yeah. I saw some, but it was really cool now that you added, why not? Cammunity to the event lineup in 2019, what’s that about? And when will that happen again? Yeah. So we had a lot of people coming into Hollywood for Cam awards and it was a one day event and a lot of out of towners were telling us, you know, what would be nice is if we had, you know, the longer a event, you know, as were coming into town. Cause just coming in for one night and then leave it. Yes. That certainly occurred to me. Yeah. As well.

2 (28m 25s):
Yeah. So, so we decided, you know, again, same thing. We were trying to take a leadership position. There were lots of shows that were Adult industry B to B that encouraged model’s to attend, but the show was not for them primarily was just a general Darrell B to B show. So, you know, whether that’s, you know, the Miami show’s or Phoenix or any of these shows that you and I know so well, there are always models and attendance, but the content is not really made for them. So our thought was again, and we’re talking about that a group here that’s responsible for driving the, the engine that is the adult industry and they really deserve their own throne show.

2 (29m 5s):
So Cammunity was a kind of, we reverse the concept in thought, you know, what, if we built the seminars and the sessions and the parties and the networking and the activities for models specifically. And if, if other people want to attend, you know, like if somebody from a billing company or, or, or an, an affiliate or whatever, and they want to attend and, and network their welcome to do so I’m but the primary direction of the content for Cammunity was for, for models. Right. And the that’s how we wanted to grow it out. And we have a really good first year then unfortunately we got derailed by, by COVID for a 20 to 20

3 (29m 47s):
You’re not alone. Everybody has been everything’s has been derailed.

2 (29m 51s):
Yeah. But hopefully we’ll get it back on track in 2021 fingers crossed

3 (29m 55s):
As a question. It’s something too. It just occurred to me now. Obviously cams are really big, but so our clips and I’m sure pretty much all of these models also do clips. Are you planning on either a name change or a focus? Which a, because the clips have just gotten so big with these two events.

2 (30m 18s):
Yeah. I don’t think so, because I think it’s generally understood when you say, when you’re doing an event like this and you say Cam that, that you’re, that you’re, you’re talking about the whole community a performer thing. Yeah. Yeah. I mean, if you’re doing clips or in front of a camera as well, right. It just not alive, alive Cam network. So yeah, it’s, it’s, there is some room for like, I guess, confusion there, but the content we’ve created for both one at Campbell wards and for community was heavy in a content for clips producer’s as well. And you’re right. You’re right. To ask that because clip’s is I think, you know, right up there with a, with, with live cams, in terms of the importance, there is some performers who just prefer to do one of the other hand.

2 (31m 4s):
Maybe they only want to flip some don’t want to do live cam. It just really depends on what they’re comfortable with. So yeah, it’s, it’s definitely, I’m a vital importance and it’s included in everything that we do. Okay.

3 (31m 16s):
Yeah. Now for 20 to 20, you did the virtual. Why not Summit, which was a great show. How did that go?

2 (31m 23s):
It extremely well, actually we didn’t know what to make of that. I’m how it was going to go over. And what we found is the enthusiasm was fantastic. So we ad for that one, we, we built it with two tracks. So we, we have the model track, which was sort of like our virtual Cammunity in a way st kind of content. We would, we would build out for Kennedy and then we have the webmaster track. Right. Which was more traditional. Why not? Summit back when we used to do that show in San Francisco, those places like love that

3 (31m 55s):
It was, especially since it was a home game for me. Cause I lived in the Bay.

2 (31m 58s):
That’s right. Yeah. Yeah.

3 (31m 60s):
You just take, just take Bart.

2 (32m 2s):
They were fun, but a, you know, times change I guess. And, and we, we wanted to kind of build out two tracks and bolt tracks did well, the bottom track did a better. Right. You know, and so that’s not entirely surprising. There’s just a lot of models and performers working in the industry right now. And they were incredibly enthusiastic. They had a really good time. We had comments just right and left about how much they enjoyed it, you know, wanting us to do another event, which were, you know, what I guess, looking into plans as to when that date might be for another event, so that’s going to happen. So now overall was, it was incredibly successful. There were a few areas that we’re looking to tweak to figure out how we can improve.

2 (32m 45s):
So seminars, sessions, learning opportunities, all that went great. The booths, the feedback we got from the virtual boosts was that it was all right, but we were looking for ways to kind of make it better. It can be confusing. I think sometimes in a virtual event, like, like what’s going on at boosts and to have to circulate and get around the booth. So we’re looking into improving that area, the show, but all in all of, you know, I’d say it was a really positive experience. And even in a, let’s say, let’s assume a theoretical post COVID world. The plan is to continue to do a virtual events in addition to live events, because a lot of the performers were telling us, Hey, I’m glad you did this because I can’t necessarily, you know, maybe their new a performance are not making enough to feel like they can spend it on a trip, but they wanna be a part of things they want to learn.

2 (33m 37s):
And this provides them with an easy way for them to participate, be connected to the community without necessarily having to incur all the expenses of travel. That quite frankly, not everybody is able to do.

3 (33m 49s):
And he plans to have expanded a, a few hours. Hint, hint.

2 (33m 55s):
Yeah. So we, we, we dibbled with dabbled without a little bit. We had actually a few M for example, we have friends in Russia who wanted to do some seminars or in, in Russian, which we did do actually. And they were, they were well attended, especially the first one did really well. And, and so that was like really early. The, the trick was, I guess, trying to figure out a way to sort of get as many people together as possible. So we, we did start earlier than some of our competitors have for that reason. We were trying to make sure that people in Europe would, would be able to participate.

2 (34m 35s):
And we got decent participation from the European crowd. We also want We. We also wanted them to want to attend a lot of the seminars that we had in the, you know, in the middle of the day, if we, if we have them only early in the morning than the Americans don’t show up. So it’s a challenge for sure. Like how do you, you don’t want to have to do the seminar, you know, two, three times, and then break up the crowd. You want everybody there to ask questions and as true participate. So its it is a challenge, but it’s on our mind, we tried to sort of walk that tight rope best we could and we’ll be looking for ways to improve it for sure. Because we definitely want, we have a lot of friends in Europe who, who have been tremendously supportive to us and we love their support.

2 (35m 19s):
We want them involved. And so we’re looking for ways to make sure it’s as easy as possible for them to do so. Yeah.

3 (35m 24s):
When you got one out in Europe as well, what are the, some of the biggest mistakes you see from email marketing?

2 (35m 33s):
Yeah. So that the, the two is that I would say right off the bat content sharing or it was like contact sharing. I’m sorry. Ah, and then the other, his, and this is where it gets tricky as list maintenance, contact sharing is simple. I’m a lot of people in this industry like to make deals with each other. You know, they buy a list from somebody else and they want to market to it and I understand why they want to do it. You know, it makes sense. Here’s a list of thousands of email addresses. You can pull off a certain number of sales off of it. It’s, you know, it’s a lot of money. It makes sense. The problem is, is it’s spam, right? It’s it’s, it’s what it is at the end of the day, their roles against it. And the way the email providers like Google and Yahoo.

2 (36m 17s):
The thing that everybody needs to realize is they’re a lot, a lot smarter than we are. Right. They’ve got over there. And if you buy a list versus somebody who actually organically urns their list, they are going to know, right. They’re going to know. So what they do is they start penalizing it in your email traffic. So that means you’re going to get fewer of your emails and the inboxes, your open rates are gonna go down. You’re going to get frustrated. We have customers who have done that. They don’t really own their list. And then, and you know, They, they don’t admit to it. But then they’re saying, I just sent out to all this people in my open rate is terrible.

2 (36m 57s):
Yeah. A Google knows what you’re doing, dude. You know, they know what you’re doing and, and that’s what, you’re not getting an inbox because they can compare the reaction. You can have all these thousands of people to your emails as to how they react to, to emails. Were they really want that content? I’m sure let’s maintenance is even trickier. This is where I have more sympathy for the industry. You the biggest mistake. There is people have these large list or old lists that they may have gotten legitimately. Maybe even somebody ran a pay sight program 10 years ago. Right. And they got all these emails and they want to start emailing you. And unfortunately, everybody is forgotten that they gave you your email address. So, and so when you do that, your emailing people who don’t know where this is coming from, their going to be reporting, you know, spam, you’re going to a lot.

2 (37m 43s):
Yeah. Is that email addresses that are no longer they’re, which are going to soft bounce or hard bounce I’m at which point you’re, you’re going to have high bounce rates, which Google’s could see and then worse. And this is frustrating, but companies will find old email addresses that haven’t been used in like over a year. And they’ll turn them into what we call I’m a recycled spam traps, right? So if you, if, if any emails are received they’re and the spam trap provider knows, Hey, this email address has not been legitimately used in this case a year or anybody emailing him, you would have no business emailing it. So we’re just going to consider it as spam. So you’ll hit a lot of spam traps that way.

2 (38m 24s):
Nobody wants to remove the bad emails and it doesn’t make any sense, but we fight with customers all the time to understand this. If you’ve got a list of a hundred thousand people, you’re trying to send to, but let’s say 10,000 on your list or actually engaged. And, and, and everybody else is not opening, not clicking, right? You’re paying to send out a hundred thousand emails. You could be paying to send out 10,000 emails, right? If you just got rid of all those email addresses that have shown over time that they are just not, nobody is opening it, right? Your, your expenses go down. Your open rate also goes way up as a percentage. And when Gmail and Yahoo and everybody sees that open rates going up and people are engaged, they go, this is good content.

2 (39m 7s):
They deliver more of your email, write, which in turn means more conversions, more sales. It, it just makes sense. But unfortunately for a lot of people, they think that I’ve got this list. I’ve got a hundred thousand this year. I want to email them. I’ll what if one of them was going to turn it into a sale? You know, they don’t want to take that. Step of the leading are not using all these email addresses. And so it’s, it’s unfortunately something that we have a hard time getting people to understand, but we see the stats and we know the difference between the customer’s who engage in proper list, maintenance, remove after a period of time, which could be anywhere from, if you run a B you know, aggressive six months, get him out of there.

2 (39m 47s):
They are not opening or clicking. A lot of people will go a year, but man, if you’re going more than two years and nobody’s opened your email and nobody’s clicked it, it’s time to pull that email off your, out of your list.

3 (39m 58s):
Yeah. Plus, there’s, there’s good services too. A to feed your list in to where you can scrub it.

2 (40m 5s):
Yeah. For sure that that does cost some money. Typically.

3 (40m 10s):
Not that much. I do it. Yeah.

2 (40m 12s):
But it doesn’t, it definitely helps because then you’re not getting as many soft bounces as you would or hard bounces. And then your bounce rates are up and in the provider’s will see that. So that the logic there, you are trying to get these bounces out of your M out of your, a list before you start sending it out before it damages your reputation.

3 (40m 31s):
And you guys have why not male, which is certainly the premier, a mailing service for the adult industry. In fact, the only one that I know of for B to B I’m a and B to C is email marketing still important.

2 (40m 44s):
Oh yeah. Without a doubt. It’s, it’s, it’s one of the few, there’s only a few ways that you can reach out to people who aren’t thinking about. Jenn, remind them that you exist in a very busy and distracting world. So you, you develop a relationship with a customer and then that customers, and constantly after they leave your, your, your, your sphere being bombarded with content and, and I’m from, from other companies or other things you’re competing with. If you’re running an Adult Site, for example, you’re competing with social media. How much time are people spending on Twitter, or just flipping through political post on Facebook, right on, you’re competing with all of this stuff, but anything that’s going to distract them.

2 (41m 25s):
They’re probably not going to be thinking of your company again. So how are you going to reach out and tap them on the shoulder and say, Hey, remember me? At which point a lot of them are gonna say, Oh, that’s right. So one of the best ways to keep everybody engaged, where you have some control over that is absolutely email. There’s, there’s, there’s really not a lot of good other means to do it. You can do social media. Of course, then you should, everybody should have a smart social media strategy, but your relying on a social media company they’re and their algorithms on that. If they decide that your worth showing to somebody’s, if they decide to kick you off the platform, there’s a whole lot there that you just have no control over an email, by the way, his great four, this is a growing area, but it’s great for performers and models, because a lot of performers aren’t collecting email addresses and what their learning and you know, right now, their doing all this work on Twitter, they’re generating all this attention on Twitter, which takes a lot of hard work, their spending, a lot of hours there.

2 (42m 25s):
And if Twitter suddenly decides to turn off their account will their at stage one, right at all, there, all their contacts go. Or if they have, are finding ways to incentivize their fans, to provide an email address through perhaps sending him some exclusive content, once in a while via email, keeping him in, in the know on a special news. Now they’ve got a list. That’s actually worth something. Right. And if they do lose their, their social media accounts, they don’t get it. Not like the power. It just got cut off entirely. Yes, you might of lost an arm in or Lim, but you got some means to fight right. While you’re trying to build yourself back up and you’ve got a valuable list at your, at your disposal. So that that’s also an area that we were seeing some growth there’s more and more performers starting to, to really understand that.

2 (43m 11s):
Now what’s this new service. Why not

4 (43m 14s):
Good? What’s that all about?

2 (43m 17s):
Yeah. Why not? Market is a new, a new product that we put out. That’s actually, in a nutshell, it’s its marketing automation technology. It it’s actually a lot more than that, but I’m careful not to get too into the weeds with it because I’m be confusing. So the simplest way to look at it is it’s marketing automation with a CRM attached. So marketing automation is the way to think of that is it’s a tool for your, for your marketing team. So if you can use the software to create assets like landing pages and emails and things of that nature, right? And then you can deploy those assets and track them and use. And as people come in from these assets, your, your, your, your you’re putting these people into a sales funnel that will kind of run them through an automated script and keep them engaged.

2 (44m 7s):
So its kind of having an art, a a, an army of a, of robots kind of working for you night and day without having to, without having to have a Salesforce, you have to, or a marketing for us or Salesforce to pay him to do this. So with, for example of how that might work is, let’s say you are whatever you’re doing, whether you’re using emails to initiate contact or social media or ad buys, let’s say you’re social media campaigns. And you’re encouraging people to, Hey, download a free ebook. Let’s use that, that approach. Somebody clicks on that, that social media campaign to download the free ebook. And it brings them to a landing page, but they’ve now created. With why not? Mark that’s asking him, putting in their information, download the book, they’ve put it in.

2 (44m 49s):
Okay. And now that individual is being put into a, a sales funnel and they’re being put into your CRM. It will now based on a script that you’ve created for that person, it will now reach out to them like, however often you want, right? So they downloaded the book. You could set up a script and in a couple of days they’re going to get, you know, another email saying, Hey, how’d you like that part of the book, the book, it might, it might actually track, you might set it up to track what they’re clicking in, the emails you send and based on their level of interest, you know, you know, it’ll, it’ll die of off to a, a, a side of the script and, and run through the additional, additional contact and notifications to keep them engaged based on their interests.

2 (45m 32s):
It might fire off notifications to your sales team. For example, that say, Hey, if this persons engaged in these activities or showing interest here, you have scheduled a call or reach out or do a personal contact, right? It’s got all these ways to sort of automate that process, keep your leads, warm and generate information from your sale’s team. And then your sales team of course, is where the CRM comes into play. And now you’ve got this, this bird’s eye view of all your contacts, your M communication’s for that customer, what their looking at you you’ve collected there, contact information when they downloaded that ebook. And now you’re tracking what pages they’re looking at, what seems to catch their attention.

2 (46m 12s):
Now your sales team gets all have that information. And in this kind of software is incredibly expensive in the mainstream. So if you, if you were to get it at gosh, I’ve turned to go with the last one. It was. So Salesforce is the leading CRM out. Their and their CRM is not that expensive by itself. If you get a low down level a of the plan, but if you want their marketing automation software, it’s like, I don’t want to say it was like 14 grand commitment for the lowest level. And that you have to like commit to For for upfront, for the year and what not markets it’s, you know, it’s, it’s considerably cheaper than that. You are, you’re talking about 200 bucks and you can, you can be using this, this technology without any, any a contract’s or anything that you have to commit to.

2 (46m 59s):
Like you would like you wouldn’t with Salesforce. It it’s, it’s it’s really sophisticated software. So its not for everybody because it takes somebody who’s who’s got a certain level of technical sophistication and, and marketing sophistication to set, set this up and, and, and, and work with a software. If you just sort of an independent performer, it might be you, you need a glaze over looking at the stuff before you get into place. But if your, a company with a M a marketing team at a sale’s

1 (47m 30s):
Team, and you’re looking for ways to just really supercharge your, your operations, it’s perfect a for everybody else, that’s why not mails for its, its it’s a simpler platform. So if you’re, if you’re you’re time commitments for this are challenged and you need to a very simple solution. It’s why not Mail but if you’ve got the cycles and the sophistication and you’re really looking to build out something that’s, that’s incredibly powerful and, and, and works on this higher level, then that’s absolutely what the market will. Thank you. Sold me a man. Okay. Connor I’d like to thank you for being our guest today on Adult Site Broker Talk and I hope will get a chance to do this again really soon.

1 (48m 10s):
Appreciate it, man. Thanks for the opportunity. Thank you. My Broker tip today is part one on how to by an adult. Site the first question to ask yourself is what kind of Site would you like to By? Would you like a tube site, a campsite, a dating site, a membership site, a social media side or something else. If you wanna buy a membership site, what type of site do you want and what niche? There are literally hundreds of niches and many sub niches. For instance, let’s say you wanna buy a gay Site under gay. There is bear’s or mature bear. Back Asian, Latino amateur by a black Euro and fetish along with many fetishes under that classification.

1 (48m 53s):
Plus there’s hardcore jocks, porn stars, solo trans twinks in uniforms, as straight as even more sub niches. How you make this decision should be based on these factors. What interests you, what you enjoy should definitely play a part in what you buy. If you like men and want to make money on a straight Site. That’s probably a really bad idea. Same thing. If you’re straight and wanna buy a gay Site. So what you like plays apart, what’s your budget. This is something you need to establish at the very beginning. Not only do you need to know what it is that your working with, but some classifications of sites are more expensive than others.

1 (49m 36s):
For instance, if you want a cam site with any traffic revenue at all, it will need to be a lot of money that you’ll have to invest. In fact, buy any established site, it will be somewhat expensive. If you buy a Site that’s pretty much just a platform without traffic or sales, you’ll need a huge investment to build it up. In that case, it might actually be as good or better just to start your own site. That way you get exactly what it is you’re looking for. We’ll talk about this subject more next week. And next week we’ll be talking to Mike Pinto, the owner of the new Adult social media site Smuttyfy.

1 (50m 16s):
And that’s it for this week’s Adult Site Broker Talk I’d once again like to thank my guest Connor Young. Talk to you again next week on Adult Site Broker Talk, I’m Bruce Friedman.

0 (2s):

1 (7s):
This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus we give you a tip on buying and selling websites. This week we’ll be talking to veteran adult industry attorney Michael Fattorosi. Adult Site Broker is proud to announce Adult Site Broker Cash the first affiliate program for an adult website brokerage.

1 (39s):
With Adult Site Broker Cash you will have the chance to earn as much as 20% of our broker commission for referring buyers and sellers to us@adultsitebrokercheckourwebsiteatadultsitebroker.com for more details. First of all, today let’s cover some of the news going on in our industry. The Arizona judge overseeing the criminal trial of the former backpage.com. Owners has granted another motion by the defense to move the trial date.

1 (1m 9s):
This time to April, 2021, which will coincide with the third anniversary of Michael Lacie and Jim Larkin’s arrest and assets seizure. The trial originally scheduled for May, 2020 had first been postponed by us district court, judge Susan Bercovitch in February until August, and then to January, 2021, due to concerns regarding the COVID-19 health crisis. On September 21st, the Defence had requested a reset due to a medical leave scheduled by one of the defense attorneys that Backpage Lawyers had also argued for the delay as they did during July’s request, due to the ongoing uncertainty over the public health handling of the COVID-19 pandemic.

1 (1m 56s):
The latest postponement was first reported by the new site front page, confidential.com, which was published by Lacie and Larkin and edited by Stephen Lemon’s and is the last journalistic remnant of their one’s powerful village voice media empire, Netflix coast CEO Ted Sarandos spoke at the virtual edition of global content market nip com and he expressed his surprised that the fact that an I quote, we are having a discussion about censoring storytelling in 2020 America.

1 (2m 30s):
After an East Texas grand jury voted to indict the streaming network on felony obscenity charges, local district attorney Lucas Babin filed charges in Tyler County, Texas, a deep red County outside of Houston, close to the Louisiana border, alleging that the French drama cuties, which is currently available for streaming on Netflix appeals to the prurient interest in sex and as no serious literary political or scientific value Sarandos who has comments at Medcom Kim only a few days after being accused by name by da Babin for issuing or selling or providing or delivering or distributing the film in his indictment, da Babin wrote that Netflix knowingly promotes visual material, which depicts the lewd exhibition of the genitals or pubic area of a clone of that, or partially clothed the child who was younger than 18 years of age.

1 (3m 30s):
At the time the visual material was created, which appeals to the Prairie in an interest in sex. It’s a film that is very misunderstood with some audiences uniquely within the United States. Sarandos pointed out adding of the film speaks for itself. Sarandos described cuties as a very personal coming of age film. It’s the director’s story. And the film has obviously played very well at Sundance in theaters, throughout Europe, as well without any of this controversy, da Babineau a publicity stunt against Netflix is particularly worrying in the context of current debates about the elimination of section two 30 protections.

1 (4m 13s):
Several of the projects that are currently being looked at in Congress include expanding the jurisdiction of local court to decide what internet content is lawful and obscene. Even some supporters of repealing are drastically altering. Section two 30, have expressed concern for what they call a patchwork of local jurisdictions with widely different standards in dieting trying and passing judgment on lawfulness, obscenity, and purines.

1 (4m 44s):
When it comes to online content and obscure investment fund, which defines its mission as investing with biblical principals is a leading donor as a strategic partner of anti-porn organization. Exodus cry currently receiving international attention for their single focused campaign against PornHub in August, Timothy partners limited the advising arm of Timothy plan funds announced that they and their staff had joined Exodus cries, widely promoted campaign to shut down PornHub their press release.

1 (5m 20s):
Explain that Timothy plan funds was launched in 1990 For as an investment product for people who didn’t want a profit from activities contrary to J D Judeo Christian ethic, such as harming the innocent. And that pornography was one of the earliest filters employed to weed out culpable companies. Although Exodus cry on their main spokesperson, Layla Mikel wait repeatedly misled the mainstream press by claiming to be a nonreligious nonpartisan organization, their affiliation with Timothy partners and the fund Tel a completely different story or a writer named Robert night who publishes a regular column and the conservative newspaper, the Washington times, and appears to be involved with the investment funds, press copy, confirm the financial and logistic support of the biblically inspired fund to exit us Christ.

1 (6m 17s):
Call for censorship, Timothy partners, limited advisor to Timothy plan fund’s is supporting Exodus Christ petition to shut down. PornHub. According to Knight Knight wrote this in an op ed for the Christian broadcasting news site. Now let’s be true for our property the week that’s for sale that Adult Site, Broker, we’re offering a sex toy, a review site dedicated to exploring sexuality and sharing and reviewing the author, his favorite sex toys or the thing that really stands out as the extremely high quality content used throughout the site.

1 (6m 53s):
Most sites, especially review sites, use junk content that is very obviously written just to rank for terms and Google. This site is written in the first person and as a joy to read the authors, take the reader on a journey, showing them which toys they find the most enjoyable and explaining how to best use them. The rankings in Google are high because Google has rewarded this site due to the quality of the content. It’s also a nicely diversified Site in terms of revenue is from a good mix of affiliate offers.

1 (7m 25s):
So the business doesn’t hinge on only one main program. This site is also a very diversified in terms of traffic to individual pages. The most trafficked page on the site only makes up 14% of the traffic. So it’s not dependent on just one page ranking. Well, all content is exclusive. Nothing has been taken from elsewhere. Pretty much all of the traffic comes from organic Google results. No at our traffic buying has ever taken place. This is an outstanding opportunity for the new owner.

1 (7m 56s):
If they want to further boost the traffic, this outstanding sex toy review site is available for only $225,000. Now time for this week’s interview.

2 (8m 8s):
Well, I guess today on Adult Site Broker Talk it’s Adult industry Attorney Michael Fattorosi Michael thanks for being with us today on Adult Site Broker Talk thank you for having me. Bruce F it’s a pleasure. Mmm. Now the law offices of Michael w Fattorosi were established in 2002, Michael originally set up shop in LA and now lives in the Netherlands. He represents various types of clients and adult entertainment, depending on the issue, we can represent clients within all 50 States within the U S as well as in Canada, Europe, Australia, and the UK over 90% of his clients are companies and personalities in the Adult industry.

2 (8m 47s):
Michael also note on social media as pornlaw has been a licensed California attorney since 1997. And there’s been representing companies you’re old as you are representing companies in the adult entertainment industry since 2003 is a graduate of the American university in Washington, DC and Whittier or law school in LA, where he was a member of the law review. He has been a seminar speaker, numerous Adult industry events Michael has written articles for X this world and expo this video Adult story by our magazine.

2 (9m 22s):
And he has been quoted on Fox news, CNBC TMZ at the Hollywood reporter Playboy magazine, the daily beast, the daily dot and other various media outlets. He has been interviewed and appeared on KT, L a T V news in LA. And it’s been seen on the reality TV shows my bare lady to on Fox reality, as well as the right hand and web dream’s on HBO and showcase Canada lately Michael has branched out into the export business and the exports wine, pasta sauce, olive oil, and Mar marmalade.

2 (9m 59s):
That was going to say a marinade to the us and meats and hard cheeses in Europe. Unfortunately, Michael that’s all the time we have for today. Thanks for being with us. So, so Michael, over all of that. Okay. Well, you know, it all seemed pertinent. So I did. So let’s talk first about your new passion exporting. Now I know like me, you love food and wine. You’re a Italian. So you would come about it, honestly.

2 (10m 29s):
How did she get started exporting products from Europe?

3 (10m 33s):
Well, I’m going to have to do the really short version of that. Okay. Yeah. I’d been going to Italy since I was a little boy and probably they, 15 years ago, I started going more regularly. And about 10 years ago, I started doing family research into where the Fattorosi came from in all of this. And I started going back every year, then, and then I was spending about a month their, and just by being there for so long, you come across this great food that we just don’t have in the United States.

3 (11m 6s):
And I sort of thought to myself, well, if this is a way that I can kind of fund my trips over here, that would be awesome. If I can like turn this into a business, it would be perfect. And that’s what I started doing. I started looking around for small, a family owned businesses, not big companies that really made the best food and I started sampling it. And there’s some that I fell in love with. And a now I’m able to not only export it into the United States directly to clients, but I also imported into the Netherlands for restaurants here.

3 (11m 40s):
So, and sort of it’s that sorta my retirement plan. I feel as, as much as I loved being an attorney, I don’t want to be doing it when I’m 65, you know, or 60, I would like to spend my days traveling the, a, the countryside in Italy, sampling new foods and bringing them to other people and other places

2 (12m 0s):
That’s sounds like fun, man. Yeah. Why not? Now? Obviously, its been a very strange year with the whole COVID-19 pandemic. I think strangest, probably an understatement. I’m sure like me you’re happiest. Lee you’re not living in the U S anymore. How, how are things where you live in the Netherlands?

3 (12m 22s):
Oh it’s it’s as though there is no such thing as COVID-19 here. We did something. No, no, no, not good. We did something called an intelligent lock down and basically it was the prime minister going to be smart. And nobody really, really was all of that smart. And the Netherlands has recently had a huge influx or a huge amount of positive cases yesterday. We had the most positive cases that we’ve had since April.

3 (12m 53s):
And so, but you know what? So in Italy, Italy, his back to April may level’s the UK. Are you

2 (12m 58s):
Well, so you are making, you’re just basically saying the Netherlands X, like Netherlands act like Trump supporters.

3 (13m 5s):
No, their not that there is no, they listen. They, they drop the mandatory know actually the government here is like Trump they dropped the mass requirement because the businesses were complaining because they had set up areas that were most crowded and they made those areas mask mandatory and the businesses complained and the government just withdrew the Masque, a requirement, even though cases we’re going up the Dutch or all about money or the Dutch are 100% about making money and anything that the government does to me in any way, prevent that this is them off.

3 (13m 44s):
So the difference here is no one’s really, you know, that the hospitals aren’t overwhelmed there, isn’t a huge number of ICU cases. The debts are really low and to the government’s attitude is, you know, let’s, let’s do business, we’re open for business and that’s, that’s the way the Netherlands is.

2 (14m 2s):
Hmm. It’s a little scary though. Mmm. As an adult industry Turney, what challenges do you currently see to our business from a legal standpoint?

3 (14m 14s):
Well, you know, it’s interesting because you know, I, I’m not one of those attorney’s that go around and going, Oh, the government’s coming after you, you know, the big boogeyman is it’s going to show up at your doorstep, arrest you and prosecute Hugh I just don’t see that happening. I mean, yeah. I wasn’t around for the miss commission all the way back then my experiences and the adult industry has been basically from 2003 forward. And for the most part, the government has left the Adult industry alone for those periods of time.

3 (14m 44s):
And when I say Adult industry, I’m, I’m talking about porn in production, they started to have, they certainly haven’t left prostitution and escorting and like Backpage alone. Exactly. Basically left. And except for state regulations, there’s really not been much from the federal government Trump is as close to a pornographer, as you can get, he owned hotels. Were he sold pornography and distributed pornography in those hotels, he ended up marrying and Eastern European and

4 (15m 18s):
Model that I would say that he’s paid, he’s paid for sex. I mean, listen, if this is yeah,

3 (15m 26s):
Any guy that’s gonna at any has been in Playboy. And so if there’s any guy that isn’t gonna f**k with the Adult industry, it’s probably him, he hasn’t. So, you know, there really hasn’t been anything in the last four years. I don’t really see Biden doing anything. I’m worried about Harris Harris. I’m definitely worried about, I am worried in the sense that they may not come after the Adult industry directly, but both Biden in Harris. I have gone on the record saying that section two 30 of the communications decency act needs to be appealed, which is basically the first amendment for the internet.

3 (16m 1s):
I mean, that’s what we all, we are. We all came out on the fact that as a website owner, if you’re allowing user generated content that you’re not going to get sued by somebody because someone else uploaded something and that’s basically protected everybody as the internet is, you know, gained whatever it’s gained over the past 20, 30 years. And if that gets taken away, then we’ve got real problems. Then we’ve got real issues because what ends up happening is that the industry we’ll, and, and, and, and not only Adult, but also mainstream, you won’t be able to have a startup business because the amount of, of money that you would have to put into policing your site and having technology police your site, I think would almost make the barrier to entry of having your own website almost impractical and impossible.

3 (16m 57s):
And that is one of the things that, that, you know, I’m dealing with now, it was an attorney is that you have to tell my clients say, listen, you know, you, you have to watch what’s being posted just because of foster. You know, when you have an adult website, we’re a little taste of this, because let’s say you have a situation where you’ve got models that are using the website to promote a prostitution event in Houston, she’s going to Houston. She was doing a tour and she is, you know, putting out there and she’s using your platform to advertise well, correct platform now falls under foster.

3 (17m 33s):
Since it’s promoting prostitution and the owners of the website, you can now be prosecuted on another foster for human trafficking and the penalties go up to life in prison.

5 (17m 45s):
Okay. Yeah. And the whole foe and the whole foster thing, the way it was written, it was just

6 (17m 50s):
So nebulous that they can’t, they just come after Adult companies just because pretty much,

3 (17m 57s):
Yeah, they could there now they haven’t, but here’s the problem with foster. And this is the problem with Harris, a really the big sponsor or behind the bill. Exactly. She promised Facebook and a lot of the bigger companies like, Oh, this isn’t for you. We’re not going to use this against you. And, and, and there’s no indication that the government would go after Facebook is somebody who was sending emails, promoting prostitution on Facebook or Twitter. The problem is that there’s a civil remedy in that law that says, if you’ve been trafficked, you can Sue the site that you have been trafficked through.

3 (18m 37s):
And so MailChimp has been sued. Facebook has been sued and there’s one other company, mainstream company that’s been sued because their services were used to actually human traffic, someone and the Lawyers have used foster to go after those sites. And so that’s a big problem that nobody’s really tapped into with foster yet, because it really hasn’t been a lot of litigation because I think the Lawyers are waiting to see what happens with those cases before they started filing other cases, you know, but that, that has been a hammer to the escorting industry in the United States.

3 (19m 12s):
I mean, you know, Backpage shuts down. I had a client that had as a similar site, they just shut down after being in business 15 years, he just, he just decided, you know, I just don’t want the headache.

6 (19m 26s):
Well, I have a file of a funny feeling. And the other one you’re talking about a, they were very large, a large escort sight, and they clicked off the day foster assess to past exactly what you’re talking about. The same one. Yeah, I think so. Yeah. Cause they had a conversation with them at the Phoenix forum and he says, God, just shut my side off yesterday.

3 (19m 46s):
Yep. So that could happen more and more if section two 30 gets repealed or gets vigorously changed and, and restricted that, that’s the thing I’m worried about. I mean, I don’t see obscenity cases coming down the pike, 22, 57, even though the FSC is challenged it and they’re probably going to go up on appeal. I don’t see the FBI, you know, going out to anybody for two to five seven right now. I mean, everybody has to continue to keep records, but I, they, they got bigger issues today until you know about, you know, what records are kept aware.

3 (20m 23s):
So, you know, I don’t see much and you know, And a couple of years ago, I really thought that the condom issue will take off and that kind of petered out and went away.

6 (20m 37s):
Could you replete Pete that Michael, you cut out there for a second.

3 (20m 40s):
But I said that condom issue that we were facing in California, that, that, that went away. So that didn’t really go OK. So as far as the legal issues go, I don’t, I mean, there there’s nothing that I would say is at a point of where the adult industry is on a precipice, you know, it’s, it’s, we’re getting close to we’re, we’re getting close to a cliff, but we are not there yet.

6 (21m 7s):
Hmm. I think we’re always on a cliff and you mentioned too two, five, seven, and that was going to be in my next question. Obviously their was a, a, a, a decision made recently on that, where does two to 5.7 stand out?

3 (21m 22s):
I don’t know, honestly, you know, its very difficult because you’ve got, you’ve got F the FSC foot out a statement about what the, now I, I haven’t read the full decision because I’m assuming that they’re just going to appeal it. And so, you know, what would had been previously decided that was kept on the appeal was warrantless searches. The the government basically, or the judge basically said to the, to DOJ FPI that you just can’t show up at somebody’s story and demand to C record you, you, you need a warrant go in and see these things, which is what is happening, which is absolutely the right decision.

3 (22m 2s):
And that was something that was decided earlier on and it stays and you know, therefore, but as far as how FSC challenge the law, what the judges did in, in, in the appeal is basically, they said, well, it doesn’t apply to people that are not in this case and write this. And this is part of the problem with the FSC. This is a problem. I think with a lot of the attorneys, when we take these cases on appeal, okay, they want the easy clients, they want the ones that look good.

3 (22m 33s):
And what ends up happening is they’ve got good looking clients, but then the results don’t apply to everybody. And this was happening with the faucet challenge. You know, I loved Larry Walters who was one of the attorneys on it. Bob corn reveres will be attorneys on it. But the plaintiffs that they got in that case aren’t typically have, this is affecting the most, which is the bread and butter escorts because no attorney wants to go in front of a judge and argue that this escort should be able to break the law.

3 (23m 5s):
And I get that. Yeah.

6 (23m 5s):
Well, I mean, do you see, do you see foster eventually being overturned? No. Okay.

3 (23m 12s):
No. I mean there’s, I don’t see a basis for it. I, I think foster was a test case, I think FA like anything else, the Adult industry. So to have like a proving ground. And so foster was a test case and that kind of narrowly limited section two 30 when it comes to the adult industry. And now when they want to do more with section two 30 The whoever’s is going to sponsor for the next bill or is it your head, dad is going to go, well, look, it all the success that we’ve had with foster, that’s just really gotten rid of, you know, human trafficking in, in the United States.

3 (23m 48s):
We can do so much more if we expand the restrictions on section two 30, that’s what I think they did. And I think that’s why they did it. And so,

6 (23m 57s):
Yeah, that was so misguided. They will, all it did was drive, drive things back out on the street.

3 (24m 4s):
Well they don’t, they don’t care about the law.

6 (24m 6s):
Of course they don’t care how they look.

3 (24m 9s):
Honestly, I, in this might sound a little bit conspiratorial, but when you, when you pull back a little bit and you see, well, you know, we’re, we are legalizing marijuana everywhere. Now marijuana is not really a crime that people are getting arrested for convicted of and put in jail. And so we have this criminal justice system that is that employees, hundreds of thousands of people between judges and staff and prisons and a probation officer’s or parole officers Lawyers Sheriff’s deputies throughout the United States.

3 (24m 49s):
Well, marijuana was sort of a low level crime that kind of fed people into that system. And so if you’re going to get rid of marijuana laws, as far as being illegal, you need a crime to replace that that’s going to feed people into that system. So what are you going to do? Or are you going to say, are you going to lay off all of these union corrections officers? Are you going to fire and judges or are you going to reduce DAS? Because you know, we don’t have that much crime anymore. Well, let me just for the ride’s in the process, you know, what are we going to do?

3 (25m 21s):
You’ve gotta go hard in the paint on another crime. So the kind of the way I look at foster is it’s sort of like the new war on drugs and now it’s the war on, on human trafficking, but it’s really the war on prostitution morality.

6 (25m 38s):
Of course it is. And,

3 (25m 40s):
But this is the thing though, it’s not just the United States, this is spreading just this week. And luckily it was turned down. They had a debate here in the Netherlands whether or not they should outlaw prostitution because And, and there was someone in the Netherlands yeah. In the Netherlands and somebody who said, well, there is no woman that would have sex with a guy for money, unless she was trafficked. That was the word is not the exact quote, but basically that’s what it was, you know? And, and right now in the red light district in Amsterdam, that area is sitting on some of the most expensive property in Amsterdam.

3 (26m 18s):
It’s just like, just like times square or just like in London. So the people that are in a real estate, we want to get rid of the prostitution. Why, so that they can come and take over to the house, take over the wall, an area and put in cafes and restaurants and hotels and, and the Netherlands doesn’t want to be known as a country that is okay with prostitution and marijuana anymore. So it’s becoming more conservative here to choose

6 (26m 46s):
A place, to be fun to this place. Pretty soon as the only place you we’ll be able to go for marijuana and prostitution is Thailand. Cause they’re going to, they are going to legalize it here. All right.

3 (26m 57s):
Well or, or Pahrump. Right?

6 (27m 1s):
Exactly. Exactly.

3 (27m 3s):
Well, I don’t know why Pahrump has jumped on the bandwagon and to become the new Amsterdam. If I was the mayor of Pahrump, ah, I would totally turn that town into the escorting marijuana, capital, the New of the world. Once now, now that Amsterdam doesn’t want it anymore or you go, well, you should be there a consultant. Yeah.

6 (27m 23s):
So, so as a followup, let’s Sam, a site owner outside the U S how the laws like two, two, five, seven foster assess to, and some, and some of the other laws that affect our industry. How do they affect me if I’m a signed off on her, outside the U S

3 (27m 42s):
Well, if you turn off all your traffic to the United States and they don’t affect you at all, but if you want to do business in the United States, that obviously it affects you. I mean, you know, the DOJ a long time ago during an expedite conference, probably in 2007, I think they literally admitted we’re not going overseas to check anyone’s records, even back then when two shops and it was a hot button topic. And so, you know, is anybody flying to Cyprus or flying to Russia?

3 (28m 12s):
No, no one’s flying anywhere to check to do is they are not even doing in the United States, but, you know, because of the billing companies that are all located in the United States, if you have a, a Site, you’re going to have to comply because your billing company has to comply. So that’s something imposed. And at the same thing would foster. I mean, you know, I’ve, I’ve counseled clients outside of the United States. You run escorting websites at basically what they have done is, is they’ve shut off all ads within the United States, but they allow it, but they allow a traffic because, you know, if I’m a United States base businessman, I’m going to London on a business trip.

3 (28m 52s):
And I wanna see an escort while I’m in London where it’s legal. It’s perfectly fine if I go to that site and look because escorting isn’t happening in the United States, the ad is it in the United States and I’m going some place to do something where it’s legal to do it. So, yeah. So it, as long as you’re not allowing us based based escorts to advertise, then you’re fine because, well,

6 (29m 15s):
Well, it would most certainly brought the value of those sites down because they couldn’t do business in the number one market anymore. Yeah.

3 (29m 23s):
Well, that’s definitely true, but I think it’s, I think has also created a more sex tourism. Yeah. Yeah.

6 (29m 32s):
But you know, like I said, <inaudible>, they, they, they far from got rid of, of what they were trying to get rid of with the, with the foster system. You know, they see a sex trafficking did not go away and all they did was throw a huge monkey wrench into a legal well in the legal, into illegal prostitution.

3 (29m 53s):
But, but sex trafficking is such a small thing. It reads well not, umm, I was interviewed by the United States Senate subcommittee on human trafficking when Boston was being introduced interest in it. And you know, when I talked to their investigators, I said, listen, I’m a California attorney and I’m an adult attorney. And I can tell you, I’ve seen more human trafficking at a carwash in Los Angeles that I’ve ever seen on a porn set. And they said, there are, there are a car washes in Los Angeles County where there’s 30 or 40 people living in a four room apartment, working shifts, making no money that are being trafficked from central America and Mexico.

3 (30m 36s):
That’s what we should be concentrating on. Not on the small amount of sex trafficking, this happening, not to save one is worse than the other, but it’s nowhere near the amount of human trafficking going on for labor and employment.

6 (30m 50s):
Well, you’re right. And slave slavery’s is bad, no matter what

3 (30m 54s):
He is still around and his bad and because you know, the people that are getting or were because now because a COVID, but the people that we’re getting human trafficking in the United state’s, you know, they were being their being lied to. And, and, and what happens here on Rotter, it happens in every country it’s happening in it. People are saying, Hey, you come to Italy, you know, you work for a certain amount of time. I’ll provide you a place. And then, you know, you can, you can pay me back and you get me a profit and then you can set up your own, you know, you’re, you’re now home free.

3 (31m 26s):
And so that type of slavery will always exist because people,

6 (31m 29s):
Well, they do it to tie women all the time and other countries usually for prostitution.

3 (31m 34s):
Yeah. Yeah. So I mean, there’s all of that going on, but no follow the boss is not gonna change. And the only way foster can change that is when they start coming down on sites. Like Twitter the, the, the amount of escorting I was going on in Twitter is immense. I mean, every escort her. And so until the government’s reeling to go after a Twitter Lake Site, it’s never, so

6 (31m 60s):
Facebook and Instagram in every social media site,

3 (32m 3s):
You know, I don’t see that much on Instagram or Facebook. They are there because they were sued under foster pay really up their policing, all that stuff still gets through you, you see it With with Instagram, you know, a lot of Evan’s and APEG is going, you know, has been going crazy, trying to get Instagram to, you know, put out some sort of, some sort of guidance on why they just closed down sex workers, like accounts and they just do it Willy nilly.

6 (32m 36s):
They do it, they do it because they can and they think their being

2 (32m 40s):
A ethical and they’re as far from it. So

3 (32m 45s):

2 (32m 47s):
So now you’ve been in our business for a very long time, but as long as I’ve been in and I’ve known you, and I know you don’t lack for opinions on our business, so it may sound like kind of a generic question, but I’m going to ask it anyway. How do you see this business now in where do you see it heading in the next five years?

3 (33m 10s):
Well, the small or midsize producer is pretty much gone being replaced by the content creators on only fans and models. I mean, I, I, I’ve got porn star clients that are making over a million dollars a year off of only fans. It’s just crazy. And not only ports our clients, I got soccer, moms making that much money soccer moms that have, you know, Anne and they are not really showing nudity. And so, you know, you have this now absolutely direct model to a client situation for them to monetize.

3 (33m 48s):
So, you know, why are they going to want to go back and shoot for companies? Why are they gonna want to? And COVID has basically brought that up to the forefront and now I’m really give a s**t and they don’t care about the company’s they don’t care about. And you’ve seen you seen that result in sort of a mini me too movement within the adult industry where a lot of, a lot of the model’s are coming forward and talking about the sexual harassment and the rates that they’ve experienced while being on set or, you know, even after the shoot has done at the hands of male talent or directors or, you know, PA’s or photographers.

3 (34m 25s):
And so, you know,

2 (34m 27s):
Well, one very one very notable one.

3 (34m 31s):
Well, which one do I, which one you’re talking about there? All right. Well, yeah, Ron, Jeremy absolutley, but that started before COVID. I mean, Oh, I know that <inaudible> I, you know, we were I’m ABN his attorney and we were the first one to basically banned him from the show. So that I think kind of started the, the downturn on his career. And it gave more people, I guess, impetus to come forward and start talking about it. But yeah, I mean, once he went into rolling stone magazine and literally said to rolling stone magazine, I get paid to grow people.

3 (35m 11s):
I go to shows and I grow people. We had no choice. It was just once we were put on notice of that either do you, you can’t because if you allow him into a show and he grew up to somebody that’s, they can easily point to that and go, Oh, now you’re liable. Yes. Now we’re liable. So he’s, he put it on the record that he is a dangerous person and we can’t allow them into the show because people ask me like, Oh, why do you let this guy in? Well, Ron’s Ron had admitted to. And I think that was part of the problem is that he just didn’t get the idea that what he was doing was not violating people’s consent.

3 (35m 49s):
He, he just thought it was a part of, of his persona or the adult industry or whatever. And he just never got to the point of where he really understood that what he was doing with sexual assault and rape.

6 (36m 3s):
Yeah. Unfortunately, a lot of, a lot of guys don’t sadly, you, you were talking about the whole clip thing and also cams, obviously as in the park, getting back how, how I didn’t mean to get you off track. How do you think this is going to affect even the big production company?

3 (36m 23s):
Oh, I, there that’s coming to an end. I mean, listen, the one thing you’ve been around and I’ve been around, the one thing that I can say for sure is everything comes to an end. Okay. Hm. And you know, before I got into the industry, I dated the granddaughter of the man who founded the industry in Los Angeles. So I was able to spend a lot of time with him when we would go over to his house for dinners. I’m a nice Jewish guy that lived in Northridge by Milton <inaudible> he, he, he started a parliament press back.

3 (36m 59s):
Well, it wasn’t called parliament press in the fifties, in the forties, but he basically started a lot of magazines. And that Rose to the level of where, umm, by the seventies, he was considered the richest man in porn, but never, never really got into the movies. When he sold, he sold to, he sold out parliament, press, the Rubin Sterman, and Ruben came in and took over parliament and then started doing movies. But he would tell me about the early days of the industry.

3 (37m 29s):
And that’s the whole thing. I mean, We you go from a movie. I mean, you go from, you go from the very earliest days, which are black and whites. Then you go to magazines, then you go to movies or, or you go to the booths, a member of the j******f boots and sex stores. Right.

6 (37m 50s):
I can’t confirm or deny that rumor.

3 (37m 53s):
And then you go to a movie theaters and then you go to VHS and, and, and VCRs. So I mean, at some point everything comes in at two sites will come to in it when they’ve out, lived their usefulness and, and same thing with the model’s the platform’s like on the fans, they’ll come to an end and I think what will end up happening in what will replace it, his virtual reality or I’m, or I’m a, what is it called? Not virtual reality, but a augmented reality as well.

3 (38m 26s):
And that’ll probably be replaced by walking, talking sex dolls. Cause that’s, that’s what you want to do. You want to f**k. That’s why guys watch porn, you know? Sure. M********e. So the closer you can put your male customer or you’re female customer, or are you trans customer to the way the model, the more money you’re gonna make and through technology, you know, you’ll be able to get closer and closer and closer to the models to an actual experience of having sex without having another person there.

6 (38m 58s):
Interesting. Okay. That brings me to my next question. Let’s say I’m starting out and Adult today and I came to you for advice. You’d say don’t do it. What advice would you give me about where to put my money in this business,

3 (39m 11s):
Find a niche, find in a niche. And that’s what I tell people. I mean, you know, if somebody comes to me and they’re like, I’m going to start a POV, a blow job site, I’m going to like, well, you’re just looking at, get your Dick sucked. Cause you’re not gonna make any money off of it. Why I go? Because I, unless there’s something extraordinary, extraordinary are remarkable about your content I for free on the internet so that you really got a really find a niche. And it may not even be a niche that you like, but it’s a niche that pays like I’ve got a, I’ve got a client that I’ve had for over 10 years.

3 (39m 45s):
And he started 10 years ago with a niche of, and there is no nudity that there is no sex. It’s just hot guys are giving each other CPR PR yeah. It’s one guy pretending to be an EMT and another hot guy, like, you know, doing something and he passes out and falls down and the hot DMP guy shows up and you know, it’s hot in the apartment. So the EMT guy who has to rip off his shirt, you know, of course it, it, it sort of aimed at the bisexual man who is not yet ready to kind of like admit that he’s probably bisexual.

3 (40m 21s):
And so he doesn’t really want to watch full on gay porn, but that you want sort of homoerotic experience watching to guys. And he, he, he, you know, he has done well at that. He has done very well with Sure. And so

6 (40m 38s):
Sounds like they’re, it sounds like a really good concept

3 (40m 40s):
As you know, and that’s a thing and that’s what people forget is people will jerk off that just about anything. And so it’s, it’s finding the thing that they will jerk off too. That basically no one else is making content for. And that’s how you win money in this industry. So you don’t make money because you’re getting off, you’re making money because your clients getting off. And if he or she can’t find that content, then that’s where the need is. And I always thought, that’s why July Jordan was, Oh, is so successful because when jewel started and, and also, you know, Paul from AVN who used to be the owner, they both started off Adult stores.

3 (41m 21s):
And so, you know, Jules was, you know, he owned the story, he was a clerk and he would hear people come in and go, Hey, do you have this? And he would look at his shelves and go, no, I don’t and somebody else would go, you have this and you could go, no, no, it’s not there. And then he started figuring out that he could make the porn, that everybody wanted to see that nobody else was making

6 (41m 42s):
Interesting. Well, that’s a good way to find out. Yeah.

3 (41m 48s):
Talk to you. I mean, and that’s, what’s great about the tube sites. That’s the other thing you to tell my clients too, is that what made Brazzers and made mine geeks so good was before they invest it, a lot of money and launching a Site, they throw up a couple of scenes on a tube site and see what he did. They can get that instant feedback as to whether or not it was a good scene, whether it was a good concept that people like it, if people and they had all of that data and it was data driven, like how long did somebody to watch this scene for it? Or do they watch him for 30 seconds and click off of it?

3 (42m 18s):
Did the thumbs up? Did they thumbs down? And that’s what I tell my clients. I go, don’t, you know, don’t come in to the industry with this as an issue to be on the scene, it’s going to be a blow job only. And this was the way its going to be done. I’ll be more flexible, you know, try a bunch of different, different types of things.

6 (42m 35s):
Yeah. Don’t spend, don’t spend 30,000, $40,000 on content and then realize it’s not good content.

3 (42m 41s):
Exactly. Exactly. I had a guy that spent $75,000 on content and he never got at two to five, seven document crashed. So, so I tell people, try a bunch of different stuff, you know, try some stuff. You like try some stuff that’s outside your area of eroticism and putting it up a tube sites and see what other people like, you know, and do your homework, find out what other people aren’t shooting, find out how they’re shooting it. Find out, you know, really drill down into a fan base of clients, go on Reddit.

3 (43m 17s):
You can find every potential fetish and that you want on Reddit and you’ll find discussion groups. And if you listen to the guys in the clients or potential clients on Reddit, you’ll find out what they don’t like about content. They are going to tell ya, and then you figure out how to do with what other directors, what other producers aren’t doing.

6 (43m 37s):
Interesting. So Michael, you’ve also done some writing I noticed from your bio. Maybe you could tell him that. Tell us a little bit more about your literary works.

3 (43m 48s):
Well, it’s only, I wouldn’t call it literary works. It was, it was one novel. I’ve got five more planned. I haven’t gotten down to writing the other five yet. I wrote it because it had been a book I led, like I said, I, I went to Europe, I did research on my family and I was able to discover a thousand year history that the, the family, the Fattorosi is go back to the year 10 83. And we’re actually, we’re actually not Italian where Norman, a Viking invaders and a German, a Lombards.

3 (44m 23s):
And so, so for, you know, 900 years, my family was in that little town called laxity where I went to go visit over. And they were sorta like a noble family in the town. Not count’s, you know, they didn’t, they weren’t things. They were just, you know, basic, you know, noblemen. And so I did all those research. I spent years and years and years and money and money and money and time and in different archives. And so I had this great, I have this great like bases for a book.

3 (44m 55s):
And what was very interesting as well. One of the things that we had that’s now gone supposedly is we, we owned one of the 30 pieces of silver that pilot paid the Judas too much to give up jesus’. And so a, that piece of silver has, has been stolen from the family. And that basically sent me on a, a 13 year search and that turned into the book. And now I’ve got four other books, five other books to complete the series. But basically what it does is it’s, it’s a mixture of fictional with factual.

3 (45m 32s):
Sounds like fun. It’s, you know, righting is fun. It’s its tough. And it takes a lot of time and it takes a lot of concentration. You really have to be, you know, you, you can’t do anything else. That’s the problem. Its very hard for me, at least as a writer to, you know, pick up the phone, make a phone call, go back to writing, talk to a client about legal stuff, go back to riding, have dinner, go back to riding. Like when I’m, when I’m writing and whether it’s a legal paper, it’s a brief or it’s, it’s a motion. I literally have to lock myself in a room and just concentrate on that.

3 (46m 7s):
So, you know, it’s hard to do when you’ve got other things going. Hopefully when I retire someday a I can finish the other four or five.

1 (46m 16s):
Fantastic. I’ll be looking forward to it. Well, Hey Michael I’d really like to thank you for being our guest today on Adult Site Broker Talk and I hope we’ll get a chance to do this again real soon.

3 (46m 27s):
Sure. Let me know whenever you want Bruce thank you very much for having me.

1 (46m 30s):
My Broker TEP today is part seven of what to do to make your site more valuable for when you decide to sell it later, let’s talk about some of the factors that influence the sales price of a website. Number one is usually profit. It will be a multiple of the annual profit and that multiple is based on whether the profit is trending up or trending down and how fast it’s trending up or down. I’ve seen valuations have as much as five times, although that’s very rare. Normally it’s an, the two and a half to four times area.

1 (47m 2s):
I’ve also seen evaluations of one time. If the profit is taking a nose, dive, if a Site hasn’t been monetized, then its all about the amount and the quality of the traffic. If a sail is based on traffic, it will be a multiple of what the traffic would sell for on the open market. What are the sources of traffic direct traffic search engine traffic and reviewed traffic. Our, the most valuable to traffic it’s the least valuable is the reliable and sustainable. What is the traffic history?

1 (47m 33s):
In a rare case, the valuation will be based upon sales. The same factors apply to that as profit and the valuations will of course be lower than those of profits. How old is the website? Is the domain a.com or something else? Dot com is still King. What does it select a rating? How many inbound links are their, how much staff does it take to run the site? How many email addresses do you have in the case of a dating site? This is very important. Another factor can be the reverse engineering cost.

1 (48m 6s):
How much would it cost to build the site from scratch and drive the same amount of traffic to it and how much time would be involved? What is the lifetime value will have a customer on the site? Next week will be giving tips on how to buy a website. And next week we’ll be talking to Connor Young, the President of YNot Group. And that’s it for this week’s Adult Site Broker Talk. Once again, like to thank my guest, Michael Fattorosi. Talk to you again next week on Adult Site Broker Talk I’m Bruce Friedman.

0 (48m 40s):

0 (9s):

1 (9s):
This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on and our business. Plus, we give you a tip on buying and selling websites. This week we’ll be talking to AK the owner of Madzuma and rude.com

0 (34s):
Adult Site

1 (34s):
Broker is proud to announce Adult Site Broker Cash The first affiliate program for an adult website brokerage With Adult Site Broker Cash you will have the chance to earn as much as 20% of our broker commission, referring sellers and buyers to us at Adult Site Broker check our website at adultsitebroker.com for more details. First of all, today let’s cover some of the news going on in our industry.

1 (1m 5s):
Director and producer Craven Morehead has filed a $10 million civil lawsuit for defamation against model Aria Lee over sexual assault allegations made against him. By Lee back in June, the lawsuit was first reported by the New York post. It was filed in Los Angeles County superior court. The suit calls Lee’s allegations, false malicious defamatory, and hurtful with Morehead stating that though, he believes that every claim of sexual assault should be taken seriously.

1 (1m 35s):
He vehemently denies Lee’s version of events as outlandish, outright fabrications. On June 5th, Lee released a video via Twitter with the caption coming out. Please listen to my story. In the video. Lee reads an anonymous letter sent to another adult industry trade publication, alleging a coverup going on at gamma regarding porn performer area li having an accused crave in Morehead of raping her on set on October 11th, 2019, the anonymous letter red by Lee alleged is that more had forced Lee into a bathroom to give him oral sex during a gamma, a shoot later that day, AVN published in an interview with Lee reportedly done after the release of the video where Lee gave him a first person account of the incident during the interview, Lee also alleged a second sexual assault.

1 (2m 33s):
Two months later, when more had cast her as an extra in a music video, the lawsuit sites, the avian interview, and other articles, including one by Vice’s motherboard as disseminating Leigh’s account in the detriment of Morehead’s reputation and standing in the industry, the director who’s company lost a lucrative third-party deal with gamma. The week after Lee released her video with the allegations. claims’ the false statements by Lee.

1 (3m 3s):
We’re all benefiting herself personally and professionally will serve to undermine harm. And so down into other charges of non-consensual sexual acts and assault’s, that may be a legitimate Morehead’s lawsuit of firms. He seeks to clear his name and be fairly compensated for the damages that he and his company have suffered as a result of these malicious lies. Playboy enterprises inc announced it’s returned to the stock market after eight years through a $381 million merger with special purpose acquisition company, mountain crest, and guidance from Jones day and Loeb and Loeb.

1 (3m 45s):
After the merger mountain crest acquisition Corp will be renamed to the iconic bunny brand and its shares will remain listed on NASDAQ under the new ticker symbol, P L B. Why? According to the legal news site, law of three 68, the combined company will be led by Ben cone, a private equity veteran who became Playboy CEO in 2017. Code described the announcement as a very big day for the company and its partners, which would result in an influx of investments through public markets, allowing further product development, our mission to create a culture where all people can pursue.

1 (4m 24s):
Pleasure is rooted in are 67 years. History said cone and create a clear focus for our business and role. We play in people’s lives, providing them with the products, services, and experiences to create a lifestyle of pleasure. We are thrilled about the future of Playboy cone added Hugh Hefner took the company private in March of 2012, five years before his passing pineapple support is hosting a free support group for parents and caregivers and the adult industry.

1 (4m 57s):
The six week support group provided by therapist, Michelle Caribbean started yesterday and aims to explore the issues that come along with being a parent or caregiver who works in the adult industry. This group was for any parent or caregiver working within the adult industry, who would like to explore their parenting issues. And worries in a shared space said, Karen, we want to provide a space where you can talk about your experiences and get feedback and support without being judged or criticized.

1 (5m 28s):
And in doing so reduce feelings of isolation, improve your relationship with your child or children, gain resources, ideas, and feel positive. As a parent, being a parent or caregiver in the industry can come with its challenges says pineapple support, founder ley, a tenant. Michele is an excellent therapist and has been involved with pineapple supports since the very beginning, her experience of working with children, teenagers and adults spans over five years.

1 (5m 59s):
I know this support group was going to be incredibly useful and will help parents and carers in a safe, nurturing space. Tan had added the Adult and caregiver support groups started yesterday at 9:30 AM Pacific time, and we’ll take place online each Tuesday at the same time through November 10th, for more information and a secure place, visit a pineapple support.com. Now let’s feature our property of the week. That’s for sale that Adult Site, Broker, we’re proud to offer for sale porn dot C O is an amazing Adult domain name.

1 (6m 36s):
This domain can be used for just about any purpose, including a pay site or a tube site porn.com sold for $9.5 million. And the.ceo extension has rapidly gaining in value. So besides being able to make money on this domain, now you can also count on it appreciating in value. This amazing domain has been reduced in price to only $199,000. Now time for this week’s interview, my guest today on Adult Site Broker Talk is a K from Madzuma and more recently rue.com.

1 (7m 14s):
And thanks for being with us today. And Adult Site, Broker, Talk

2 (7m 18s):
A bruise a you’re welcome. And thanks for having me.

1 (7m 21s):
It’s a pleasure. You know, a case started in the Adult industry in 2000, One with Flirt for free as a content sales rep. After 18 months, he was promoted to sales manager. He left in 2006 to join Dating gold as a affiliate manager. I’m sure most of you know him from there AK became the business development guy there within a year, and then VP of sales and marketing in 2008. Now lets face it. The guy was pretty much running the company for Allen K had a long run a day Gold we know that after eight years they’re he started his own company Madzuma which is a private consulting company focusing on Adult Dating verticals.

1 (8m 3s):
He also helped launched the private network conversion sharks, a K currently works with a few back end projects and as more to announce soon. So AK, why don’t you tell us more about yourself and where you’re from and how did you end up in LA?

2 (8m 20s):
Oh geez. Well I’m I’m I’m I was born and raised in Indonesia. So I left, I left Indonesia in 94. So I finished high school in 93. No, you know how old I am,

1 (8m 44s):
So yeah. Yeah,

2 (8m 48s):
But I went to New Zealand for a year in, back in 94. So after high school I was supposed to a, they are, but I ended up going to the States here in 95, I’m telling you new Zeeland was like very quiet. I came from Jakarta. Where do you know where you are? Right in. And then in New Zealand he was like 7:00 PM.

2 (9m 18s):
Everybody’s already in bed. Like not like there are out there at home. So for him as an eight year old to be,

1 (9m 24s):
That would be boring as hell.

2 (9m 27s):
Yeah. Sorry is this

1 (9m 30s):
Will do dude. This is an adult industry podcast. You can, you can say f**k as much as you want it or

2 (9m 36s):
Okay. So yeah. I then I came here to Oklahoma that can 95, not much different.

1 (9m 47s):
It was going to say,

2 (9m 50s):
But, but, but to my defense, I was trained to be in a very quiet place for a year before I came to Oklahoma. So he was good. Ah, and then I finished a college, so I went, so I went to Oklahoma state university graduated here in 98, then a move to LA In 99, a worked for a, an office supply, like a toner cartridge company for over a year.

2 (10m 22s):
And then I finally work for four Fri in 2001 so that’s kinda, let’s just start it of the whole, Adult a industry for me, as you mentioned earlier. So the plan for free video secrets, then I will down to getting Gold and to doing my own thing now a so that’s where we are. So that’s how I got here.

1 (10m 51s):
So, so talk about what’s going on now in and out in LA things or thinks are getting pretty dire and you’ve got kids I here that they are they’ve closed all of the school.

2 (11m 3s):
Yes. So my kid, my oldest, this is kind of interesting. So he just finished high school. Oh, okay. Yeah. So,

1 (11m 18s):
You know, feeling old, aren’t you,

2 (11m 21s):
This is kinda how I know I’ve been in this, in this business. So a year after I left, I worked for Flirt for free. He was born. So like when people ask me, how long have I been in the business, in the, in that, in this industry? I always say, okay, well how old he is? Plus one year. So yeah. He’s he’s 18 now. So I’d been in the business almost 20 years. Yeah. And so he finished high school, just this, this past spring a so no more, no more an online class for him or her son, but my daughter Xi is going to eighth grade or so, but he’s an interesting thing.

2 (12m 9s):
So my son, he is now doing media, buy it for me. Oh, cool. Yeah. Well, before the Sommer at to see how it goes, the, until he starts calling in the fall, so the school was closed, but they had to do the distance learning like online last night because of the pandemic. But right now they are still deciding, I believe whether a in the fall we are going to do, we have to have, we have an option to do a distant learning and, or a hybrid.

2 (12m 50s):
Honestly, my wife handles all that, so sure. Yeah. You got a Google, a great wife too.

1 (12m 58s):
I’ve met her many times as you want.

2 (12m 59s):
Yup. Yup. Yup. As a matter of fact, that the last time we saw each other, it was at the boat at the Flirt for free yes. The boat. Right. And that’s how we got two. What we recently had a transaction wise. Yes, yes.

1 (13m 17s):
Yeah. We’ll, we’ll talk about that a little bit. I’m so a where’s your, where’s your sun going to go to college?

2 (13m 25s):
What are you going to go to a local, a community college here First cause he has an idea of what he wanted to do yet. And I’m not about to pay for his, you know, expensive uni or you know, a four year college.

1 (13m 39s):
No, I mean with community college as being as good as they are, why or why is that?

2 (13m 43s):
Is that too? So at least now his learning about the business for Sommer, he, he likes it and I, he can continue working while going to school and hopefully, you know, he liked it and you know, I’ll be bringing him to the show. That’s awesome.

1 (14m 7s):
I’ve loved to meet him now. Now a AK you talked about how you got into Adult, but what will, what, what was your introduction to the business? You said you started working for Flirt for free. How did you end up in it and just talk a little bit about how your careers evolved and the different things you’ve done.

2 (14m 28s):
Sure, sure. How much time do we have

1 (14m 31s):
It at a time? Don’t worry about it. We have no clue.

2 (14m 35s):
Alright. Alright. So this is a fun, it was, I was working for a corner toner cartridge, a remainder recycle, or a manufacturing company. Right. And that was an inside sales rep where I would call businesses a about that tone of deeds. So after I’ve done it for about a year, I, I left, I resigned because we were a, I was getting married.

2 (15m 5s):
We went home to Indonesia. So, and I didn’t really want to find a job while I was going to Indonesia for the wedding. And then when I came back, then I started looking there was this a posting on it? It was monster job. The most attractive. I don’t know if you remember that time. monster.com. Most of the tracks, there was this company in Calabasas here is it says looking for a sales rep with a guy who can go on and extra mile to get, ya know, the goal to get the stuff done.

2 (15m 48s):
Pretty much just a hard worker. I’m like, alright, well, I’ll give it a try. So I applied for it and I came in for an interview and I’ve, and I’ve, I’ve included my letter of recommendations from a previous employment. So that always, I, we use facts back then. Right. And I remember facts, facts, and an email, but actually let me, let me, let me back up a little bit.

2 (16m 19s):
After college in Oklahoma, I actually went to Austin, Texas, and I worked there for a marketing company, which basically it’s a B to be a, we were calling people up for a think the product was back then. It was the PC is a PCI card that goes like teleconferencing for like a PCI. So a video call, right?

2 (16m 49s):
Back then you have two install that cart between two computers. Then you can do a video call. And like, now you have Skype in all of that. So that then I was calling school’s for their research and learning. Even at Boeing, I did about 150 calls a day cold call business, but because I’m from Indonesia, so I was a student. So I was on optional, practical training back then. So I had to find a job that would sponsor me a working visa.

2 (17m 20s):
What we call the edge, one B visa familiar. You are we? Oh yeah. Oh, you’re sure. Right. So when I, when I,

3 (17m 29s):
Yeah, those are, you know, those are the things Trump is trying to get rid of. I buy it.

2 (17m 32s):
Exactly, exactly. So, so my journey was like really from an international student too, a, an actual one B visa worker to a green card to now a us citizen. So yeah. So anyway, right. You remember when you got your citizenship? Yeah. Yup. Yup. So fast forward. So every time I left, Oh, the actual department, they said there could not a sponsor. And you want to though, this is in Austin tax us.

2 (18m 4s):
So I’m like, OK, you know what? I’m going to move to LA where I know a lot of international, a multi, a cultural place, right. So I moved to, to LA in 99, got a job. And then every time I leave a job, I’ve always asked for letters of recommendation, which it would help a lot in getting an, at least an interview. And that’s what lead me into this company, which has now it’s, Flirt for free.

2 (18m 38s):
They call before interview. And I had met with Chuck’s yummies. I don’t know if you are familiar with him, but he was a coal founder for Free. And I had know idea this was an adult and a payment company, because it was just going for like, who is a, you know, a hard worker. So we went from the interview and then, you know, explaining to me what day due.

2 (19m 8s):
And I was like, him, this is, you know, we we’re supposed to sell content or at least content back into the day pay sites. content. So like with the job I was applying for her, it’s a, it’s a, it’s an account executive or sales rep to get do is pay sites to try to lease and in pain,

1 (19m 32s):
What would they think in Indonesia? Right. Right.

2 (19m 37s):
But, but so after Chuck, he explained the whole thing and he had, he had a question for me and he was like, so do you have any problems with these? You know, Adult because back then when they put the ad for a job ad, they didn’t really say Adult at the table, just an entertainment company. Right. Right. Well, they asked me if I would have any problems with a such content and it said, Oh, you have any questions?

2 (20m 8s):
Can I ask you, this is the question that I seem to this day. He liked it. Cause I asked her questions like, okay, I only have one question. There’s like, what do I need to do now to get this job? Because in my mind, I’m like, s**t, you are watching porn and you getting paid.

1 (20m 27s):
I know

2 (20m 29s):
The next. So, and then, and then I guess, you know, we all laugh and he liked it. And the HR department by the name of James Kelly and he, he, he followed up with me and his like, Hey, you know, they want to call me for the second interview with the, I still remember his name is Kevin Burke. And then also Greg claimant, which was the press and the precedent. So a lot, I believe may be maybe great. Layman was in that first interview.

2 (20m 60s):
I don’t know. I’ve forgot. It was like 20, almost 20 years ago, man. Crazy. But okay. Anyway, a, I started there working a and because we are 24 hour the company and I had to compete with a, the editor account manager account sales rep. So I ended up having two. I wanted to come and like early in the morning, like four o’clock in the morning to call, to call a European markets.

2 (21m 33s):
Cause like, because that’s, I guess that’s what that became my bread and butter.

4 (21m 40s):
Well, look, AK, you know, hard work coming from this part of the world is not at all unusual, nor is it unusual for people from other countries coming to the U S yeah.

2 (21m 52s):
Yeah. Well, so yeah, I had, I have to find my edge, but so my whole life I’ve always have had this, this advantage for one is not an English speaking. So you can see my accent. I don’t know how it sounds to me on this interview is great, but the, Oh, thank you. But I have to find like, even when I went to school, right. I had to read the book three times. Sure. So anyway, so, so that’s why I had to find, cause like, ah, one of the sales guys, a at VES back then and his name is Tony, he was kicky.

2 (22m 28s):
He was just getting a sales, you know? So I’m like, Oh crap, alright, I’m going to come earlier in the morning. And then it guess what, because of my accent and because of, and then because of the European people that I call, we have, we have something in common because European is especially the French. I, I still remember as a company is carpet diem. This is all my God is this brings back memories. Right. And now I have, I have a built with a lot of relationship with those European market.

2 (22m 59s):
And, and I guess, I guess I got lucky, so I pretty much handle the European market. And a, and then it grew from, from there,

4 (23m 10s):
It sounds like you made your own luck, my friend, if you want my opinion.

2 (23m 13s):
Yup. Yup. And then after about five years, I, I tried to live, honestly, I try to live the industry a way to go into mainstream. And I tried to go back to college of tech, my, my graduate school, but they didn’t work out. And then I ended up going back to The. So I took a year break from, from, from video secrets an a year later and I joined getting go and Alan and Alan Hanning, I, I really had a really, a special relationship with, with, with Alan.

2 (23m 55s):
And Alan has been in a, you know, even when I was not in a dark, he always hit me up asking, you know, what I’m doing. And like, if I ready to go back to the, to the business and, and, and after about a year, I eventually I was ready and I hit him up say, Hey, I used to looking for you, you know, a, a, a, an account, a manager. So, and he said, yeah. So we met and, and I started working for him as an affiliate manager, a working from home, which has here in Agoura Hills and the company is in Stockton.

2 (24m 31s):
Right. And after about two years, sure. Like in 2006, 2006, and then in 2000 and 2007, I got my green card, 2007 and then 2008, a Allen made me an offer or that I could not refuse to move, to stop them, to move my family to Stockton. That, that time, my wife, who was my wife, who was working full time as an, a, as an accountant, a, and this is a jewelry company in and see, you know, but, but, and we had our second baby.

2 (25m 13s):
Right. And I asked her if she would like to give a stay home, mom, try raising our daughter or a one year old daughter and the, to move to Stockton. And then she said, okay, let’s not say the stupid a tray. So we did. And, and we stayed in Stockton in that four or five years a until she just started, OK, we have enough of Stockton, you know, this was back then.

2 (25m 48s):
But for me, I, we had a house, their, for me, it was basically just work, you know, home. And then it come back. Plus, she’s the one who had to drive the kids around town and whatnot. Like, you know what, I miss Agoura Hills. And at that time we still kept our, our, our townhouse hear and write it out. So when she decided she wanted to move here. So, so we did, and I was still at, at, at a dead end Gold at the time.

2 (26m 20s):
And so, so for about a year, I have two houses, huh. A year, and then also stop. And then I try to make it work. Hey, you know, I, I didn’t, you know, when you have young kids sure. And a, and then you have to travel to see them on the weekend. It, it, it got tough at the end of the day.

4 (26m 45s):
Absolutely. And I know how special your relationship is with Al and he’s, he’s a wonderful guy and a hell. You’re almost like a son to him, even though you guys aren’t that different,

2 (26m 57s):
I’m older than him. So you’re older than him. Yes. So, yeah. Well, he, he really is, is a, we have a good relationship. A we work, we work well together, but I was a, you know, I can say that I joined getting old at the right time, because at that time, as a lot of things going on in the, the, the dating space, I don’t know if you remember back then there was a, Zangle like spyware, a four, one of our competitor and a, so a lot of affiliates, we’re not happy with that.

2 (27m 38s):
And they would come to us and would just basically said that the growth was tremendous. I just, I, I was really grateful to have that opportunity. And, ah, ah, you know, like, like anything, you know, every good thing has it’s ah, you know, it has, its a way to me is like, okay, money is great. But if I’m not happy not being with my family, then the matters.

2 (28m 9s):
Right. So I had talked, I have talked to Alan about it and he knows how, you know, I, he knows how I am with my family. And eventually he was like, okay. And I, and on about, so I believe it was the end of may, 2015, I think, well I gotta double check, but, but it did it. So I told Allen in February that I have planned to move back to LA.

2 (28m 41s):
So about three months before I actually did live, I, you know, we tried to find a replacement for me. I had great relationship with everybody in the, in a company, enjoy, enjoy everything about it. And we finally had a replacement from someone inside a, so everything worked out. So I went back to Agoura Hills, couldn’t be more happier.

2 (29m 15s):
I took a break, but you know, after about what was it, eight years I think I was, I think he was about eight years doing what I did at a dead end goal. At some point you kind of feeling burned out. Right. And, and with all the driving in all of that. So I took a break. I took a break for about two months before I decided to, I mean, know what I, I mean, I know what I wanted to do, but so I took a break for the summer and I went, I went every, all that.

2 (29m 49s):
Sommer almost like maybe three times a week or even twice a week, we would go down to Malibu. Is there was a b***h that we go because Zuma beach. Yeah. Now you’re getting where I’m getting zipper. That’s what the name of Matt Zuma is really great. Yup. And this is, this is a story that I’ve always enjoyed sharing a And and if someone else who’s listening to this, especially you have a person who owns is the domain at Zuma police sell that domain to me

4 (30m 31s):
Will have to talk. I’ll I’ll have to have to try to help you with that. So,

2 (30m 35s):
Oh no. Sorry. I was thinking about, okay, what do I want to have my brand? So I was looking for ad Zuma and I came back. I was looking at my phone. Oh she would add Zuma is not available. I’m like crap. So I went back home and then I remember the TV show, his madman. It’s all about, have you watched madman? No. Okay. So it’s about an advertising agency back in the sixties for a Matt is for like Madison Avenue, right?

2 (31m 11s):
Yeah. I figured, you know what with Madzuma a, so what we do is a His is advertising, right. It’s online advertising. So yeah. I went home and check it out. Madzuma was available, registered it and that became the name. That’s how we start it.

4 (31m 31s):
That’s awesome. So, so talk a little bit about your current projects. I know I sold you the domain for one of them. rue.com has all of that going

2 (31m 42s):
Route.com. I had a, when you brought to me the domain, ah, that is available, ah, you could see my eyes like light up to 10. And I was like, Oh boy, at that time, at that time I do a w at that point I had already had made conversion shops successful enough. Right.

2 (32m 12s):
So, and, and I have, and I have some, some money that I wanted to invest in something a I believe I did ask you about like, Hey, I’m looking for a, you know, something would it, I could invest and buy and like a sight and a new life. And this is a matter of fact, this home was available. Be like, Oh, I know about it because I had done business with their own business with Brad.

2 (32m 47s):
So, but then, and then after for, by the way, this one that was going to have quick write. So he was like, Hey, the site there was looking to sell, but it don’t look, they don’t wanna sell the site and be like, Hey man, look at, I’m just happy just to get the domain. So lets just find a deal. We could get a domain name and then we did. So my plan was just,

4 (33m 8s):
So that was a, that was a little bit of a weird one, but Hey

2 (33m 12s):
Yeah. Yep, yep, exactly. We don’t have to say it out loud, but it works.

4 (33m 19s):
Yeah, no we don’t

2 (33m 22s):
The domain a, it was, I was pretty excited about it. So having, you know, that domain a, the plan was to just, you know, have it and then save it for, ya know, I can, you know, either sell it down a line or whatever, but in the sidecar or the domain comes with existing traffic had to do something about it quick. Right. Cause I don’t, because I believe that This, the traffic went down like every day that it’s offline.

2 (33m 56s):
Cause I don’t, we know, I don’t understand why there, you know, they brought it offline. So, but anyway,

4 (34m 3s):
I don’t understand. I don’t understand a lot of things in this world. Like, okay. So why does Trump still have 35% approval? Right. I mean, that, that goes along with it. There’s a lot of things in this world. I don’t understand. So

2 (34m 16s):
Hey. Yeah. But anyways, so the plan that, the plan for that, so right now we had it, I had it hooked up with a, an amateur, a community site, a and redirected the domain of the branding. It would be like rude, nude, right? Because I believe that I could do more with just with the root, which is, as a matter of fact, I had just had a meeting I’m Monday about it with a guy and you know, you know Michael so Michael is part of it, right?

2 (34m 53s):
So we, we are going to make something for food, but I can’t, I’m not ready to talk about that yet. But route new route has now become route a it’s a, we have a, this is kinda of a day, not a dating site, its more of a community. Site like a lot of the members are actually a real members like female real members.

2 (35m 26s):
It’s amazing how these people are very loyal in what they do. A, they share the excipient is an exhibitionist, I guess what they write

5 (35m 38s):
It like to share they’re their own sex videos and whatnot. Right. So, so yeah, we had a, since we had it redirected to the thick, we have over 15,000 members now that’s awesome. Yep. On that side and we’ve done little bit of a media buy and whatnot. We are still learning about the, the whole statistic and the whole conversions in all of that. So it’s so its it’s a process a a and we’re not in a hurry to do anything Pitt on it yet.

5 (36m 13s):
So, but I do know I’ve got one of the best domain out there. Thanks to you. All right.

4 (36m 20s):
Right. It takes two. Definitely. So Dating products continue to track many affiliate marketers, but it’s obviously a very competitive what a side from a higher past, do you feel, you feel affiliate’s or looking for that? Mike set one product apart from another.

5 (36m 43s):
Okay. Let me, let me try to put it. Okay. So you know how Adult Dating Adult during in marketing, you know, we’re all competing in like, Hey, we have one of the best payouts, you know, single opt double opt is called the SOI DOI. So the higher of the, the higher of the payouts is the more attractive.

5 (37m 13s):
But I’m telling you, that’s what it used to be, but not so much anymore. And at least not so much. So the rate’s, doesn’t really not really that important for affiliate who know what the actual value his, everything is all about etc. Now. Okay. So And and so I always know when I talk to the affiliates like, Oh, Hey, ya know, how much are you paying on?

5 (37m 48s):
Be like, Oh yeah, we’re paying this much. Like they are like, Oh, that’s got to low, too low. And be like, Hey, you know what? If I’m talking to a real affiliate who is like a media buyer, they know those payouts means s**t because Hey, a person, a, you know, an offer, he can pay $10 per lead. Right. But if they convert, if they convert every hundred a, you know, you know, whatever is at the end.

5 (38m 19s):
So compared to like say $5 S why, or of course it’s, you know, you think the higher payout really matters, but when it comes down to its all about the conversion

4 (38m 31s):
Always been to you, you know, the funny part about it is it’s always been about conversion. Yeah.

5 (38m 36s):
So conversions and rate equals APC. That’s how one of the affiliates should look into right. I am now we are an affiliate where we, we do a lot of media buys and I kid you not, I have an offer. It pays a dollar SOI that out that out converts an offer. They face $4 as a whole.

1 (39m 2s):
I believe it. I believe them all the corner, its all the quality of the traffic. If it’s crap traffic and it doesn’t convert them. And then who cares, right?

5 (39m 11s):
Yup. The traffic and, and the offer,

1 (39m 14s):
The bots bots, don’t bots don’t convert. So AK talk about media buys and SmartLinks a little bit, if you would.

5 (39m 27s):
Okay. Now the days a media buys affiliates, it comes hand in hand. In order for us to understand that we could back into the day immediate as an affiliate was someone who has a Site and the traffic who comes to their site. And it started promoting all of the sponsors write back in the day for sure. But then there is an ad network started popping up and one coming in mind, which has basically, this is the truth media.

5 (40m 5s):
Luke has a way he started uhh, popping up with, with a, with his network ransom. So what day did is they just buy a whole site in inventories and, and they sell it to the advertisers based on the CPM, you know, or, or a CPC. So no longer doing this, a CPA now, as now that affiliates become a publisher of a grand slam. Now we are, we either buy it doing media buys or someone who knows what they’re doing.

5 (40m 41s):
They’re buying that and then sending it to all the sponsors. So they become a media buyer. They’ll become an affiliate. Does that make sense now? Okay. All now, but now everybody is a media buyer in my right now. I believe 90% of an affiliate, our media buyers.

1 (41m 3s):
That’s interesting. That’s interesting.

5 (41m 5s):
Alright. So at, at at least the people that I do, okay. You said is either a media buy it or they are a network or an affiliate network, which means that they have a sub affiliates that they are sending traffic from a, from the other people around the world. Right. So now a smart, so, so that’s media by the media, by like we talked about earlier, its all about the EPC.

5 (41m 36s):
It CBO, you spent $10,000. You want to, you know, you need to make at least $12,000. Right. So about 20% profit margin. That’s good. So yeah. Yeah. Yeah. Well it gets tougher. Now this is the funny thing though. A media buying media buying nowadays or like the last couple of a few years is so different than media buying back in today. I will tell you what I mean by that before a, when you do a media buy a, you are sending to advertise, there are sponsors and, and you log into those advertises, checking out your stats, write, and then you put it into a spreadsheet and you put in your costs, everything.

5 (42m 25s):
Then you know, okay, this traffic source, this media buy this, this advertiser, it makes me more money. Then I’m going to send traffic to that person. Now a lot of tools available, what I’ve been by that is like a tracking company. Again, I’ve always a, I’m a, I’m a fan of volume. Sure. We are using volume four. What, what we do so volume allows us to do tracked through a prospect, all of the conversions and the revenues into one dashboard and you have the cost and you have the revenue.

5 (43m 6s):
So Mac made things a lot easier when you optimize your campaigns right. Right now. But why is it more difficult now to make money doing media buys? I believe it’s because of this because everything is available. Now everybody can do media buys. So you are actually competing against more people now. Oh sure. Right. So it’s all of the competition. Sure. Competition if drive the prices up and then also, so yeah, so The, and so it’s because it’s easier to do that.

5 (43m 46s):
It makes it more people, ah, you know, anybody can be a media buyer now. Yeah. But you know, you always know who the biggest, the biggest players out there. I mean, I can name a few, but you know, but anyway, smartly now, right, right. Startling is a link that a new network and, and they feel that network or an advertiser, a gift to the affiliates that when all the affiliate needs to do is to just run traffic to it.

5 (44m 26s):
And then the smart Ling company optimizes on the back end too, find the best conversion, a four that publishers. So for example, lets say I have a SmartLink I’ll give it to you. They said, you’re an affiliate yet you have a, you have your main campaign sending traffic to let’s say advertiser a, that is your main campaign. Right. And then you have, you buy all of this traffic and, and you say, you know what, I’m only focusing on you as a tier one, for example.

5 (45m 5s):
So you’re optimize your campaign because you do a media buy. Sometimes your getting a lot of other geos that you don’t necessarily have the offers for it. So what do you do with that is that you drink, you redirect those, the one that you can optimize yourself, you send it into a smart link company and they do what they do because they’re going after they are dealing directly with all of those offers. And most often is the geos that our For, like I said, the Philippines, India, China, Eastern Europe, all of those things that, that not many media buyer are focusing on.

5 (45m 49s):
Right. Does it make sense? That’s kind of like what I think like a, a smart thing is you, it makes perfect sense. Yeah. And you know, my friend and at the end of the day, the one, the smart Lin that, that give you the best APC will continue to getting the traffic from a, which is definitely a tool that that affiliates could use right now to is optimizing there campaign automatically.

5 (46m 21s):
There’s a tool that when you, when you said you’re a campaign, you put, lets say, this is you’re flow. Then you have five, all four is from the backend. And in your system, you just activate the automation and in the system knows which offers that we’ll give you the best APC that will get more of the return. That’s it. And then you just, and of course you have to look at stats and, and manually added it to, then you can add more offers or you can remove offers all those.

5 (46m 58s):
Its been fun to actually I used to be on the other side. Right. You know? So I’ve, I’ve always been an advertiser and, and dealing with affiliates now the last, what? Five years or so since I left getting Gold I’ve got into that side of the business.

1 (47m 18s):
Sure, sure. So let’s say somebody, I mean tell, tell our listeners why somebody would want to do business with you as to

4 (47m 31s):
The other people who do what you do. What can you, what can you, what can you do for them?

5 (47m 39s):
Okay. That’s, that’s a, that’s a million dollar question. I guess. I, I believe in, in having a transparent relationship. So I’m always trying to, I, I believe that I, my 20 years in the business, I’ve always treated people with respect. I treated people the way I wanted to be treated.

5 (48m 10s):
And, and to me it’s all, it’s all about the relationships. What I mean by that is this. If someone is, if I mean, yes, money is important, but if I am, let’s say MI and then another person. Right. And I said, I was able to give you the feeling that, okay, Hey Bruce this is what we’re, this is what I do. And I’m telling you, okay, Hey man, I am constantly in contact with you.

5 (48m 41s):
I’m always available on Skype. I don’t know. Every, I don’t know. When was the last time you hit me up on Skype and, and I get back to you like the next day, whatever. I don’t remember ever to have always been that way.

4 (48m 58s):
You and I do business the same way, my friend. That’s why we get along. So good.

5 (49m 3s):
Yup. And then I woke up at around six, 7:00 AM in the morning. The first thing I do is open up my, my, my phone and my Skype, telegram, WhatsApp available. What I mean by that is like, if I have someone hit me up and I always like, Hey man, how’s it going? Just waking up. So I said, I’ll be in the office in the, in like a couple hours. I usually do my morning routine. Sometimes I would go to yoga before the lockdown.

5 (49m 35s):
I love going to yoga with my wife and then a, and then, you know, you come to the office around nine o’clock, then you feeling fresh, but then I know what I need to follow up, you know, when I get back to the office. So that kind of relationship, I think that kind of treating, I think, I feel like if people trying to work with me and I, I, what you see is what you get from me.

5 (50m 7s):
Yeah. And I don’t promise it that you’re going to make an, a lot of money with working with me. But I’m saying that if you comparing me with another, another person that say, if I let’s say I’m able to bring you this much money, but then there’s other, my competitor are able to make you even a little bit more money, but you don’t have that good have a relationship. No, that you no with me, you always not, at least you are going to get paid.

4 (50m 41s):
Also. We also know you care, you know? And that’s that, that’s a, that’s a really big part of it. So, so, so what are the main services that somebody should come to you? For? What I mean? I mean, what, what are the main needs that someone can come to you

5 (50m 57s):
Sure. For a depends on who you are. Right? So if you are an a, if you are an adult Dating owner, you know, you would want to have said, Hey, I want traffic. What can we do? And I will work with you from the back end, a, you know, giving you guidance on what to look for, you know, preventing fraud of finding the right a combination of rate or a that pay out through the affiliates and spotting a giving, you know, working with the KPIs and whatnot.

5 (51m 40s):
So that, that is if you are an, an adult getting owner, cause I’ve had, I’ve had, I will have a goal that quite a few years of an experience seeing in the back end. Right? So I, I believe that if a company comes to me, I could save or that company maybe a year or two or making mistakes.

5 (52m 10s):
I dunno how much would that he may be a $10,000 mistakes or whatnot I can do at, as a matter of fact, I do have a client now that is launching that are actually not launching its all at the site already been about two months now. And I’m working very closely with them, capturing the traffic from immediate buy from a, from a publisher’s and whatnot. I, the only thing I asked is like, okay, full transparency is what I asked for.

5 (52m 44s):
If I’m taking on a client like that, I need full transparency, right? So that is if you are an advertiser, but if you are a publisher or you have traffic, you are not just a simple for me. Amen. Look, listen, lets say you are running. You’re a media buyer. You are running traffic into your offers and I want you to run my offers. Here’s what I do run by offers 40 or 50 50 split between my offer and your existing offer after about a week or so.

5 (53m 23s):
If my offer doesn’t perform the where the same way your other offers, I guarantee that I’ll at least pay you. What the difference? What I mean by that is if you let’s say, let’s say you are a super affiliate Bruce I know you would not. Cause I’m just saying, lets say you are a, and then you are running a few offers. Are you telling me okay, Hey AK I’m doing well with this company.

5 (53m 56s):
I’m like, okay, well if I know the competence, like, you know what? I’ve tested the traffic, I’ve tried, I’ve done my internet into media buy and my offer out converts. And I’ll tell you, this here use, you know, put mileage into your rotations. Let’s say you split Hugh you allocate about $2,000 worth of traffic. Write for this split test, what we call a split test. Right? And then you said a thousand dollars worth of traffic goes to that point to that offer.

5 (54m 27s):
Or you sent a thousand dollars to my offer, right? At the end of a test. If, if the other offer makes you $1,500, for example, cause its a thousand dollars and, and you make $1,500, right? And then my offer makes you $1,200. I will pay you that X a $300. So that way you don’t lose money or doing a split there to me, a nice,

4 (54m 52s):
But, but in most case, in most cases that’s not good. So that could be true as you have done your homework. Right. And you’re, and you’re not so inclined to want to pay him $300. So you’re not going to walk into the situation to lose.

5 (55m 5s):
Oh, Oh, Oh, Oh, believe me. I, I ha we have done like before, like, like my, my, my guarantees is you run, you split that as long as again, everything has to be transparent. You cannot lie to me. They say, Oh I am at $2,000 from this other company. Right. Right. So as long as you’re willing to do it really transparent than what I do is okay. Then if you make more money, let’s say you make, let’s say, so you run a thousand dollars each.

5 (55m 38s):
And then at the end of the test, you make $1,200 with the other company and you made $1,300 with me. So, you know, by knowing that I made, I beat the other offers in it. And then in return you are going to send more traffic. My way, of course that’s that’s my whole thing is like, I’m never, whenever someone I wanted to do business with, I never ask them to lose money, to do a test with me. Right. Because that’s how I would like advertisers to me when an advertiser hit me up, you know, trying to, to run a traffic with us, I’ve always said, Hey man, listen, this is our winning offers.

5 (56m 20s):
If you do want this, I can put you into a rotation, but Hey, let’s do this. Let’s let’s let’s let’s do us a, a, a split test. And then if we make more money going that way And and then you going to have to pay the difference. But if you are making me more money, you going to get the traffic from there. It’s simple.

1 (56m 40s):
Absolutely. Well, look AK and I know you and I could go along, go on longer and we’ll save that for the next time we talked. But I wanted to thank you for being our guest today on Adult Site Broker Talk. And like I said, I hope we get a chance to do this again really soon.

5 (56m 57s):
Sure, man. And the time and ah, and we appreciate you reaching out to me and I’ve, you know what, I’ve enjoyed this. I, you know, I was like, ah, I don’t know, because the last, the last time I did a podcast was in 2009.

1 (57m 15s):
You know what, my friend, I feel privileged and we will do it again soon. Thank you. All right. Perfect. Thanks. Bye Broker tip. Today is part six of what to do to make your site more valuable for when you decide to sell it later, here’s more information on what to give to a potential buyer. How well is your content been protected from piracy and what steps have you taken to protect your content? Are you using a piracy, takedown or monitoring service? These are important facts to know what promotional tools do you offer to your affiliates?

1 (57m 49s):
The more tools you offer, the more successful your affiliates will be. What is your traffic breakdown by country tier one countries like the USA, Canada, the UK, Germany and Australia are the most preferred ad. And anything else that will add value to the sale of your property that you can think of? Such as what custom scripts do you use? What content management system software is on your site. Do you use billing or affiliate software like gnats or MPA three?

1 (58m 21s):
What is your retention rate? How you retain your member’s is of the utmost importance. How many joins and rebuilds do you have per day? Do you buy advertising? And if so, what kind can your content make more money in the DVD or VOD markets? Or have you already taken advantage of this opportunity? How much did you spend to produce or buy the content that’s on your site? What do you believe the content is worth now what’s special or different about your website?

1 (58m 53s):
How has it unique? Make sure that include a list of all of the websites you are selling in addition to any domains that come along with the sale. Is there anything that adds value to the sale? Provide them with any additional information upon request before giving a buyer away information, have them sign a nondisclosure agreement. If you use a Broker, the NDA will be provided for you. Good brokers. Like, I don’t know.

1 (59m 23s):
Adult Site Broker for instance, have a large resource of potential buyers that are looking for properties just like yours, and they know how to deal with potential buyers. They’ll also negotiate the terms of the sale, such as price and any payment terms before closing the sale, find a good escrow service to make sure that both the buyer and the seller are protected. We have those resources. Of course. We’ll talk about this subject more next week and next week we’ll be talking to Adult industry attorney Michael Fattorosi.

1 (59m 60s):
And that’s it for this week’s Adult Site Broker Talk I’d once again, like to thank my guest. AK. Talk to you again next week on Adult Site Broker Talk I’m Bruce Friedman.

0 (8s):
This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus we give you a tip on buying and selling websites. This week we’ll be talking to Rick Morales, the CEO of Stripchat. Adult Site Broker is proud to announce Adult Site Broker Cash the first affiliate program for an adult website brokerage.

0 (41s):
With Adult Site Broker Cash You will have the chance to earn as much as 20% of our broker commission referring sellers and buyers to us at Adult Site Broker. Check our website at adultsitebroker.com for more details. First of all today let’s cover some of the news going on in our industry. Lawyers for the former owners of Adult classified website, backpage.com have requested the judge Susan Bercovitch recuse herself from the ongoing trial over public statements made by her husband, Arizona attorney general, Mark Burnich, a vocal activist against what he calls human trafficking.

0 (1m 22s):
Attorney’s for Backpage founders, Michael Lacie, and James Larkin file the motion on Wednesday by bringing attention to Mark <inaudible> statements and pamphlet claiming they create a situation where the court’s impartiality could be questioned according to an associated press report. Back in July, judge, Barnovich granted a motion by the defense to move the trial date to January, 2021. Due to concerns regarding a COVID-19 back page was shuttered and seized by federal authorities.

0 (1m 55s):
In 2018, they had accused the company of participation and the conspiracy to facilitate and promote prostitution also have money laundering, human trafficking and other charges in Wednesday’s filing the defense noted Mark Marinovich was explicitly biased language and vocal. Anti-trafficking crusading claiming that the Arizona AGS controversial campaign, which includes the 2017 pamphlet human trafficking.

0 (2m 26s):
Arizona’s not buying it with a cover portraying a stock photo, have a very young woman wearing a skimpy top and leaning into the window, have a car calls into question his wife’s in partiality he’s publicly claimed that Backpage facilitated illegal prostitution. The issue with the core of this case rote the defense lawyers who according to AP said, they discovered the pamphlet two weeks ago. He’s publicly claimed back page facilitated sex trafficking and called on Congress to change federal law.

0 (3m 1s):
So he himself would not be barred from prosecuting Backpage Lacie and Larkin’s lawyers noted. He is publicly aligned himself with others who have publicly made similar claims. They’re a request for judge Byrne of EJ to recuse herself. The AP added also said the attorney general has invited members of the public to visit websites that contain inflammatory information about back page. And it’s operator’s the San Diego field office or the FBI.

0 (3m 33s):
I have released a wanted poster offering a reward of up to $10,000 for information leading to the arrest of Michael James Pratt owner and operator of the now shuttered girls do porn website. Pratt has been a fugitive from the U S federal authorities since late 2019 Pratt left the country before the October of 2019 trial for the civil lawsuit filed by 22 former models, suing girls do porn for fraud, a civil trial, which a judge later decided against Pratt and girls do porn with a multimillion dollar award.

0 (4m 10s):
And the plaintiff’s was overshadowed during the testimony phase by the unsealing of a parallel criminal case, an FBI investigation against Pratte and his associates and employees for conspiracy and sex trafficking and late 2019, that was presumed to be in his native New Zealand three. That was the associates are currently in federal custody, including main male talent, Rubin Andre Dre, Garcia, who has been accused of rape and sexual assault buy some of the model’s.

0 (4m 43s):
This week’s FBI reward announcement claims that Pratt has ties to or may visit New Zealand, Australia, Italy, Spain, Portugal, Turkey, the Singapore, Japan, Chile, Croatia, and France from approximately 2012 to 2019 in the Southern district of California and elsewhere, Michael James Prad and others allegedly participated and a conspiracy to recruit young adult and minor women to engage in commercial sex acts by force fraud and coercion reeds.

0 (5m 18s):
The wanted poster. The FBI alleges that Pratt and a co-conspirator owned and operated a porn production company and online porn websites. Girls do porn and girls do toys, Pratt, and his co-conspirators allegedly recruited young women from around the United States by posting ads for clothed modeling jobs on the internet Pratt and his co-conspirators advise the women responding to the ads that the jobs were in fact for porn videos and that they would be paid between three and $5,000 for a one day chute to persuade the woman to participate Pratte and his co-conspirators allegedly convinced the women.

0 (5m 59s):
They would remain anonymous that their videos would be provided to private collectors on DVD and would not be posted on the internet Pratt allegedly paid other young women, working at his direction to act as references or provide false assurances to the women that if they filmed a video, the video would not be posted online. According to the poster, someone when were not permitted to leave the shooting locations until the videos were made and others were allegedly forced to perform certain sex acts, they had declined to do allegedly.

0 (6m 34s):
Some of the women were sexually assaulted. Adam and Eve have released the results of their annual poll revealing the age at which most Americans bought their first sex toy. What we’ve already revealed that over 50% of American adults, 57% of females versus 44% of males emit to owning a sex toy and may surprise you to know the age when they bought their first one, says a rep, according to the survey, 34% have sex toy.

0 (7m 6s):
The owners bought their first sex toy between the ages of 21 and 30 while 30% said they obtained their first one between aged 18 and 20, just over 13% of the respondents said they got their first sex toy when they were over 40 and 11% said they were 31 to 40 when they got their first toy. Now let’s feature our property the week that’s for sale that Adult Site Broker or offering a sex toy, a review site dedicated to exploring sexuality and sharing and reviewing the author’s favorite sex toys.

0 (7m 41s):
The thing that really stands out as the extremely high quality contact use throughout the site, most sites, especially review sites, you use junk content that is very obviously written just to rank for terms in Google. This side has written in the first person and as a joy to read the authors, take the reader on a journey, showing them which toys that that will find the most enjoyable and explaining how to best use them. The rankings in Google are high because Google has rewarded this site for the quality of its content.

0 (8m 15s):
It’s also a nicely diversified site in terms of revenue it’s from a good mix of affiliate offers. So the business doesn’t hinge on only one main program. The site is also very diversified in terms of traffic to individual pages, the most trafficked page on the site. It only makes up 14% of the traffic. So it’s not dependent on just one page ranking. Well, all content is exclusive. Nothing has been taken from elsewhere. Pretty much all of the traffic comes from organic Google results, no ad or traffic buying has ever taken place.

0 (8m 50s):
This is an outstanding opportunity for the new owner. If they want to further boost the, this

1 (8m 56s):
Outstanding sex toy review site is available for only $225,000. Now time for this week’s interview. My guess today on Adult Site Broker Talk is Rick Morales community manager at Stripchat Rick thanks for being with us today. Adult Site Broker Talk

2 (9m 15s):
A bruise has a going thank you for an invitation, glad to be here with you.

1 (9m 19s):
It’s a pleasure to have you, man. Well, let me tell you a little bit about Stripchat its an Adult live chat and the entertainment community. You can watch streams from amateur and professional models for absolutely free browse through thousands of open-minded people, girls, guys, transsexuals and couples performing live shows. Besides watching the shows, you can also have some fun with performers, with interactive toys, select what you want to explore from the tokens menu, go for the private shows and you use your camera to connect more intimately.

1 (9m 52s):
The purpose of all. And what they do is to create an ultimate destination for adult entertainment filled with good vibes and happy endings. So Rick, how would you describe Stripchat in your own words?

2 (10m 9s):
Well, well does a really a, a good question is in a rise, we consider it a very dynamic can. I know it did. The company was mostly in not with, you know, we, we are a very freak about a technology and about the user experience, Rub rather for mothers, for our members. So constantly we are developing a whole bunch of options and a bunch of a new features for a, all of the user’s.

2 (10m 43s):
So we just wanted them to be fully satisfied with experience and roles in, in, on the side. So I’m, I can say than we are at a very innovative company.

1 (10m 54s):
Okay. Okay. Nope. What do you think obviously, people have tons of options these days for Adult and they have tons of options when it comes to camp platforms, what do you think most convinces user’s to visit Stripchat

2 (11m 10s):
I think is the virus. We have content, you know, we are a kind of a hybrid a company then or users have the chance to rather to experience fabulous shows on a free chat and just given away some tokens, four, some things that they wanted to see and obviously that the models are you willing to do. And there in the other side, we also have the option for reviews, for us to take them all of this and more in the private way, like a, a, a agree on a price for a private session and make it happen, everything behind the court in a way, you know, and I think, and a make or, or a Site unique, very he read because you can find both glaciers a and recite and, and because of this, the range of a user’s we have is more extensive.

1 (12m 10s):
Yeah. Because, because the whole live cam universe, Mike, God, it is as competitive as any thing out there wouldn’t you agree?

2 (12m 20s):
Totally. Actually now nowadays the camera you can be done is change in a lot, you know, and especially now after these, the Korean situation and is affecting the entire planets, is that people then that we’re not thinking about even a, to do this job or are, they didn’t even know webcamming system, there are starting to come to us, not only model, but user’s, and they are in control in a, a totally new world of opportunity is to make money and are the same time.

2 (12m 58s):
All this new talent brings her new, a vibration of content, you know, a and now it user’s have more options and that became the content became more, a diverse. And obviously the competition is a harder and harder that every single date, so a, a models have to step out of the normal, a routine of should the same spot as you come to broadcast, do the hours and things.

2 (13m 34s):
Now, for example, we have option for our model’s to go more viral, which of the quality is an incredible steady and super sharp. And people lose a loving what to, eh, they love what to see and sorry. They love to see what’s happening before that, when it comes to life, you know, like when she’s putting stockings, maybe doing the makos and they like to do this a little bit, spy, spiting, like we are, we meant, we like to do, you know, what’s what’s going on behind.

2 (14m 9s):
So we are able to bring this kind of content. And this is one of the things that can, is keeping us a, and not only are on, on a stable, but growing.

1 (14m 24s):
Okay. Okay. So, so you talked, you talked about the models. What steps are you taking to attract and satisfy the performers?

2 (14m 34s):
Oh, well, first of all, a we have a Berry good pavements for them. You know, we like to share and just starting with the 50% payments and they can go up to 70% laws now, or models have the option to you to use a referral a proper or, and this is all available on the account. Have the model, for example, a, if I write this to her as a performer and a Stripchat immediately, I will have the option to invite users to my, to a Stripchat and whatever, in a month of money, the spade on me and I would make 20% extra of the expenses.

2 (15m 18s):
So this is a really a level up the earnings of our models by this is already a very attractive.

1 (15m 25s):
Yeah. So, so, so I guess, so I guess from that standpoint, they can invite all their Twitter followers. For instance,

2 (15m 31s):
That was the main purpose. And actually, I don’t know everyone is using the social media even, or parent’s for example, it doesn’t have some Indian and the, and the majority of, or our users is a, a coming from mobile idea. And this means a and all people can choose to use or no, most of the times that would have, or a Facebook or Instagram or Snapchat or take Talk already have a mobile.

2 (16m 2s):
So it was very easy to move them to, or a territory let’s say

1 (16m 9s):
Absolutely. Now that the site has grown a ton in recent years, why do you think that is?

2 (16m 16s):
Well, we have a beak advantage to be honest, that when we came to the, to the business and like I said, Stripchat like clothes to five years ago, we have the chance to learn about the little mistakes from all the other companies. So basically a what we need this, this buy first, give us the chance to have a, one of the best technology’s on the industry late, correctly, second.

2 (16m 48s):
And we took out the best of a, of everyone. And then we adopted in our way, but then we upgraded. So basically the, the diversity of options for a user’s a and B and diversity to watch content to even to acquire content or from our models is so diverse then, and, or users are a, I’m not only happy, but their recommending not between their friends. We see this grow and grow organically happening.

2 (17m 24s):
And, and this means is then the older, or, you know, in our company, we have this amazing ruled, like we need to bring somebody new every two weeks or something. So we are never to stalk on the, on the same path. Or, you know, if you’d take a look on a street chart four years ago, versus now the changes were made, it’s like a credible, I was like tons. And obviously, and our users’, they love This.

2 (17m 56s):
And I think that this is one of the, the key words, why we keep them growing and growing, because we are ourselves, we are not satisfied with a, never with our contents, a we keep upgrading or an upgrade.

1 (18m 12s):
That’s a problem with a lot of companies is they get successful, like your company is. And then they, they kind of rest on their laurels and they’re like, OK, we made it. We really don’t have to do anything. And all of a sudden they get passed by.

2 (18m 25s):
Yeah, absolutely. And then don’t take me wrong and we love our competitors, but we see ourselves from the top really, sir. And I think we are doing the right thing in order to get there.

1 (18m 36s):
Absolutely, absolutely. You know, you mentioned some recent changes besides what you’ve already mentioned, what other Check, what are other things they have you changed say in the last few year that may be models or users, but let’s talk about models, some, so this is an entire industry, a platform. What have you done in the last year that that would be appealing to models?

2 (19m 0s):
Sure. For example, we recently introduced for them the option to create a special shows and give a, a little bit of a, a, like a teaser, a decent in a bit of the user’s and learning to tell it, to show them what’s gonna happen behind the curtains. Hmm. And then we create the tickets show. So they kind of establish a prize for the show and they can invite the user, some ones, and these, they set the timer and what a day when the show is going to start.

2 (19m 34s):
So they can make that is going to be already populated on peoples a and get to know all about the special sho. And also we give them the option and three different levels to have loyal customers for them. So we introduce the fan club and our fan club is a divided in three categories, as you know. And so this gives us also status to all users and the users that they lo they love to have to be the King size, you know, and the more we start to they can have versus the other users.

2 (20m 13s):
They love it. And I already mentioned their more viable option, which also the love it. We understood that our, our models are a everything for us. We appreciate them and them and the, to the amount of model’s we have online, or by the time we were having only one, I’m a monthly competition, which in both everyone, and this was not fair. So we decide to give the chance everyone to have their own competition.

2 (20m 46s):
So now we have competition for a girl’s competition, four boys for a couple’s for, and each of them will have a different, a, a reward. And also we introduce I’m one of the biggest thing’s on a Stripchat. And then the last year has the option to run Carson and be a reality. So the guy can have access to technology and they, you just need to submit a little application and then we make it happen as soon as we can.

2 (21m 27s):
And so basically all these options, four or them, you know, I’m at the moment they would sit on the chair or that they are laying down in the bed and come to broadcast. They have so many options and an order to satisfy the customer’s and they simply love these, you know, like you guys are doing a lot of things for the, a, the users. So the, they really loved his team’s. And these three things, as I mentioned, is the ones we develop lately.

2 (21m 58s):
No, do the biggest ones.

1 (22m 1s):
Fantastic. So obviously we’ve had this whole COVID-19 thing and it’s been worldwide. How has the Bureau of, or in Europe, how has the pandemic effected you personally,

2 (22m 12s):
When a person, a I’m I’m I obviously, or, umm, I was struggling a lot before and I was lucky to, for all too, to take care of all the business with Stripchat and, and you know, I get used it to be on the moon. I was in the move around 200 days a year or something like that when all of the sudden, yeah. All of this sort of means talk on the same list for almost six months, obviously the change my life and in, in a big way.

2 (22m 48s):
But I, at the same time with the, this was positive, you know, because a, it makes me retake a lot of activities that I was not able to do. And even a mainly wresting for example, imagine that yes, yes. I’m having the same as a routine, which I didn’t have, you know, like always moving from city to city to different times on country to country. Obviously my kind of my system was a mess, but now everything was good seeing my friends.

2 (23m 23s):
So lets say then, and it effect me on a very positive way because like, yeah, I need it too to have this rest and also give me the chance to see it and understand more the product and to see more areas of opportunity on the same time, take one or two more courses, have a about coding and understanding even deeply how we are working. So yeah, a, this is the way <inaudible> a 19 effect.

2 (23m 53s):
Me and the person on the matter.

1 (23m 55s):
That’s good. So how has it affected Stripchat?

2 (23m 60s):
Well, and the same way had an emic effect in Stripchat and a very positive way we increase and or numbers in every single way. And then we grow a 45% or model based and we, we, we acquire a new nationalities then we didn’t have in their system before like Eataly in Spain for example.

2 (24m 35s):
And is that where you’re from? Rick yes. I’m originally from Mexico city. Yes. Great town, great town. Yeah. I was lucky enough to be born in that an amazing country, but when I was like a kids and I have to move to California, but yeah. I consider myself in Mexican for sure. Yes. So yes, we have a different question.

2 (25m 6s):
New nationalities <inaudible> and Chad, and even for example, also in France, Germany, Sweden, which is crazy too, the, this kind of nationalities in, in, in the Stripchat, but yeah, we have this, this is how are affected and the same way goes for the, a user, the, the member base. And he knows the grow in around 20 to 25%, which is amazing.

2 (25m 39s):
That’s awesome.

1 (25m 41s):
You alluded to this earlier, but maybe you can get it into a little bit more detail. How the COVID the crisis has been four models. How did this affect them and their work?

2 (25m 55s):
What I think the weight and effect that more losers than a, in the Stripchat or, or, or model basis divided in a, a 50% independent model and 50% working for a lot of studios. So for independent model’s didn’t change much because they were ready from a home, both for the studio models, if it was a big change, because all of the sudden they have to stay home.

2 (26m 27s):
That was no more moving. And obviously you, the studios have to put a lot of effort to supply to everyone with a, the technology and make sure they are able to work from home for one day. And you know, this, this really demanding for, to Natalie, we have a very professional, a studio owners and our database and all of them, they handle these moving and correctly. So some other studios, for example, they have a big facility.

2 (27m 1s):
So what they did is they invite the model’s to basically stay out there. And the studio studios where working in a living in the, on the studio, obviously this was a big change for them. Nobody was waiting and expecting for the surgery and, but they managed to find a way to have that done this slowly for surely the registered to go back to the normal Wade of broadcast daily broadcast him.

2 (27m 33s):
And I think now all of them, they are kind of settled like there was before, but this obviously was really, really tough. Nine weeks to 10 weeks for them at the beginning.

1 (27m 47s):
Okay. So are you guys working on anything? You say things are always changing over there. Are you working on anything special right now?

2 (27m 56s):
Well, listen, yes, we have Lisa Bruce a With things we want to do in the Stripchat. And then if I read each of them too, you, we have planned even at four 20, 20, too. So this is extensive or is there a list of ideas and the things that we wanna make happen and a mystery Chad. And I think, ah, I would like to keep the secret for all the new features. We will have both for sure. And with you, yeah. You can always suspect changes and a half and the Stripchat.

1 (28m 30s):
Is there anything imminent like in the next a month or so that you would like to kind of make it a surprise announcement

2 (28m 38s):
At something something big, big? No, no, no. We have not in a bit to this comment on the next four to six weeks, we have a changes, but their minor changes. No, not something. And then he has to be an answer in a nice way. Yes.

1 (28m 60s):
So w what do you think the, what do you think the biggest problem is For for a camp platform? Why, what do, what do you think that the largest challenges and how do you guys deal with it?

2 (29m 17s):
Well, I think there is a lot of challenges, especially when you have some or many competitors, you, you know, you always have to be up to date with a method of payments, the fastest way to pay to your, your partner’s. And, and, and for example, on some companies they pay or every two, and we, we make it happen in every Tuesday. We paid to our partners every Tuesday.

2 (29m 50s):
And we are also thinking about maybe paying the Ailey. With obviously we are working with in a, at the structure for this, because it was very demanding for the finance part. And I think, and one of the biggest challenges, bruises keep it, the Site growing organically when their is so many options out there, you know, you have to make, you are, then your customers heard, sorry, is fine.

2 (30m 23s):
And bring some, you can not be unique and all the time that you can bring different little things that make a spicy your site. And this is you can create retention on a longterm for the four. The user’s obviously there is, we are a gold chain, then we are likable for every one, of course, beautiful. Some people they like on some other people does. And I don’t know, I was such a perfect company are an environment that works a hundred percent perfectly, I think goes into that way.

2 (31m 3s):
Bruce F like, just keep it on the date, keep them running. And then a trying to acquire a new traffic sources, making a new online, a Alliance with after the date, the guys’ for example, webmasters bring in the different sources of traffic diversity. And this is the most challenging thing for, from my website, because for example, it doesn’t matter how much triathlete traffic we can have is never going to be enough, you know, because every one is always more and more and more and more.

2 (31m 43s):
So this is the, the most challenging in a way for, to not leave. We have a very experience. People there very smart, and they are always trying to, to keep our own mother satisfied, always trying to a, to organize everything in the fair way for everyone there on the side yet, are you guys certainly I’m a very strong, yes. This is a, one of the, two of the things we are a less about it, but you know, like a, we are a part of the big Holden and the, this umbrella.

2 (32m 20s):
We have all these other two sisters companies, which is X hamster, which is a big too. And they provide a lot of traffic and not, or other our sister company, which is traffic stars, which they, they managed to sell and organize all the traffic for us. So we have a really nice clock working, you know, each piece is some of the right place and work in perfectly.

1 (32m 48s):
Now, last question, where do you see the live cam industry going? Obviously, as we talked about it as certainly progressive a lot over the years or more at started, what are you, what are you seeing in the future? Where do you, where do you see the live cam industry being one year, five year, 10 years from now?

2 (33m 13s):
Well, I CA I can see now the change and I’m pretty sure it is going to happen this way. And then the next five years, or maybe less, maybe more, but the company is we will become a, we, we will have a lot of content, which is, and we will not step out of this, seeing them at the same spot everyday, you know, users. They like to see mobility, especially now with all this, a Instagram, a user’s dictate of users.

2 (33m 50s):
So that is a big a trend out. There are, you know, like that before, and the people who have money, it was a, a, both a 50, 60 years old and they’re, and they can do this welcomeness of working really hard. But now with all these e-commerce happening around, that is a lot of junk stirs, having the option’s to become a millionaire’s and we will be faster. And so obviously This affecting a, in this way, the industry is because this is millennials with money, or they are, it used to do this mobile thing in a social media.

2 (34m 33s):
So if we can merge these in a, in a way with a negative road casting, I think everything is a head in, in that way, you know, and this millenniums, and now they have 25 years old to a 30, you know, they will it be with all the others, but they will be STEM with a is with the same taste of ECDC broadcasting <inaudible> and this kind of things.

2 (35m 3s):
So I see our company is going in that direction pretty soon.

1 (35m 8s):
Interesting. Interesting. Well, Hey, Rick, or the whole thing was interesting, really like to thank you for being our guest today on Adult Site Broker Talk and I hope we’ll get a chance to do this again really soon. My broker tip today is part five on what to do to make your site more valuable when you decide to sell it later. When you decide to sell your website, make sure you have the following information available for potential buyers, detailed information about your company, your website, and any other of your operation.

1 (35m 39s):
The potential buyers may wanna find out about this should include for a pay site, a detailed inventory of your content number of images and number of videos. How much of it is exclusive and how much is non-exclusive financial information for at least the last three years. If your company is that old, this should include sales reports, profit and loss statements, and billing reports. Get all of the information organized in a legible format that a good broker can use to sell your property.

1 (36m 12s):
If you decide to sell it yourself, organize a list of potential buyers and start the process of contacting them. Be realistic about what your company is worth and today’s market. The kiss of death is over pricing your property. Is there anything that a potential buyer needs to know such as are you being sued? Do you have any substantial debts, et cetera? Don’t let these things be a surprise to the potential buyer that will either find out before the sale and not buy, or they’ll find out after the sale.

1 (36m 44s):
And you’ll have another lawsuit on your hands, disclose everything. We’ll talk about this subject more next week. And next week, we’ll be talking to a AK, the owner of Madzuma and rude.com. And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest Rick Morales. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

0 (9s):
This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus would give you a tip on buying and selling websites. This week we’ll be talking to PR expert Erika Icon of the Rub PR. Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult website brokerage.

0 (42s):
With Adult Site Broker Cash you will have the chance to earn as much as 20% of our Broker commission referring sellers and buyers to us. Check our website at adultsitebroker.com for more details. First of all, today let’s cover some of the news going on in our industry, electronic frontier foundation, the leading digital rights nonprofit has to release the comprehensive report, praising the Woodhole foundation’s ongoing lawsuit, challenging the constitutionality of the foster system.

0 (1m 14s):
The legislation FOSTA/SESTA was drafted by religiously motivated, Midwestern Republican’s and sold to democratic members of Congress as an anti human trafficking measure. In fact, since Donald Trump’s signed it into law and April, 2018 foster, who has had zero to negative effect in the fight against actual human trafficking in the U S the legislation, it has in fact, made it more difficult for law enforcement to identify actual instances of human trafficking.

0 (1m 47s):
The eff report titled plaintiff’s continue effort to overturn foster. One of the broadest internet censorship laws explores recent legal briefs filed in federal court recently, where plaintiffs would hold freedom foundation, human rights, watch the internet archive, Alex andrews’ and Erika Costco. We argued that the law violates the first and 15th amendments and the constitution is a prohibition against ex post facto laws eff together with Daphne Keller at the Stanford cyber loss center, as well as lawyers from Davis Wright Tremaine and Adult industry law from Walter’s law group represent the plaintiffs.

0 (2m 33s):
Pineapple support will hold a three day online wellness events, specifically aimed at the Adult industry in the UK from September 23rd to the 25th. The event will include live workshops in interactive webinars from a pineapple support therapist’s as well as activities such as breath, work, meditation and workouts. We’re really excited to bring this event to the UK said pineapple support founder ley, a tenant will be focusing on self care, mental and physical wellbeing and education they’re will be presentations from UK based organizations, num and Dean street, as well as legal information from sex worker, positive law from Gilpin de alwa solicitors to top it all off the event will end with five hours of comedy and music to get feet moving and faces smiling said tenent.

0 (3m 29s):
The three day virtual wellness event will go on line at 10:00 AM, British standard time on September 23rd legacy Adult magazine screw founded in 1968 and published weekly by the late porn pioneer Al Goldstein will be relaunched as a monthly by AMG media group in Miami or the new version of the publication, which was last published in 2003 will debut in December. And according to a rep will be distributed primarily as a dynamic digital magazine available on the web for tablets and mobile with limited edition print copies available to celebrate special occasions, streaming media, entrepreneur, and longtime Al Goldstein friend, Phil are to Liano will serve as screws, new publisher, a to Liano previously launched screw TV for Roku in 2018 for nearly 40 years, screw engaged it’s Colt readership with adult film and product reviews are a Reverend humor, politically charged commentary.

0 (4m 34s):
And of course, loads of porn set up a rep. Screw was also home to dozens of up and coming artists and illustrators over the years, including Andy Warhol, Keith Haring, Danny Hellman, Spain Rodriguez, even John Lennon contributed his erotic art art to Liano promises more of the same, but now in color and with a lot better grooming. Now let’s feature our property the week that’s for sale that Adult Site Broker this week we’re featuring a premium tube.

0 (5m 4s):
Site the owner originally bought a tube script, but revised it by adding the following and adoption for premium videos on a pay per sale basis. Multilanguage functionality, tabs, banners, and different sizes with the option to add keywords and views stats, a pop under a script, our pre-roll system to show pre-rolls on VR, as well as to D videos and an option. So you can import embedded content in bulk from other tubes.

0 (5m 34s):
The site has over 20,000 non-exclusive videos and trailers. The Site ax as an affiliate for all of the studios and earns on a rev share or PPS model while sending traffic to those sites, that traffic is 90% direct, 10% affiliate. This is a great custom tube site for a company that already has trafficked to send to the tube that they to monetize. Everything is plug and play. This has an outstanding product for camp sites tube’s or any other site that wants to better monetize their traffic.

0 (6m 8s):
And it’s selling for only $125,000. Now time for this week’s interview. My guest today on Adult Site Broker Talk is Erika Icon the owner of the Rub PR. Erika thanks for being with us today on Adult Site Broker Talk

1 (6m 24s):
Thank you for having me.

0 (6m 27s):
Erica was born in New York city. She was one of the feistiest women in the adult industry. She’s had almost 15 years of experience in 2008. She started her own firm. The Rub PR a full service Adult PR agency working with the top studios companies, cam models and performers prior to working at Adult. She worked as an art director in copyrighter for well-respected at agencies in Los Angeles. Eric has helped promote her client’s and the brands affectively and brought them into the mainstream arena in 2014, Icon got her client Kimber, James caste on E entertainment’s, botched, and even appeared with her on the show.

0 (7m 8s):
So we were talking to a true celebrity here. She’s helped cast numerous clients and mainstream TV and movies. And in addition to scoring interviews for clients with Cosmo Cosmo Latina, L refinery 29, vice Playboy Jessebelle the daily beast, GQ and more the Rub P our clients have won many awards from ex biz AVN, all porn inked, the TES, the fetish awards, and others. Erica was featured in X Biz’s women.

0 (7m 39s):
And Adult, she is also received multiple ex Buis and AVN award nominations for marketing campaign of the year outstanding marketing campaign and best marketing campaign company image, as well as an ink towards nomination in 2018, she was on the night moves award for behind the scenes, celebrating the stellar work she’s done for Adult companies, studios, and performers. She’s been interviewed by Cosmo in addition to being profiled by PR week for their sex issue and the wall street journal about her social media expertise.

0 (8m 11s):
She’s a freelance writer for a hustler as well as a blogger for ex critic. And I’m sorry, Erika that’s all the time we have for today.

1 (8m 21s):
Are you going to read the whole thing?

0 (8m 24s):
So, Hey, you give me a bio. I read it. I edited it a little bit. Okay. So Erika what made you get into this crazy industry and venture into PR?

1 (8m 37s):
Mmm. Well, I was working in an advertising as a copywriter at an art director, and it was literally sucking the life that to me, I just to go home every night and just get in the bed. No, we didn’t stray too far from there either. So I decided to quit because that can take it anymore. And I got into Adult however you want to do it. At the time I answered a Craigslist ad. It was for a company called wanted list. And at the time they were the Netflix of porn.

1 (9m 6s):
Okay. And I was the DVD buyer. I helped the owner run the company. I helped them set up view. D did a lot of different stuff. I reviewed like over 300 movies on dot. So why don’t I was there a bender at the time Shane’s world asked me if I wanted to do PR and the rest is history.

0 (9m 25s):
Mm wow. So you alluded to your experience before Adult, if it isn’t too painful, wanted to tell us more.

1 (9m 37s):
I worked well, I was kind of@the.com times. So it was a different kind of advertising and a bit for everything completely crashed. So it was writing a lot of different copy. You know, I have an art degree from UCLA with a minor in English. I was able to kind of use that fully and did some realestate stuff or what kinds of different things it was. It’s an interesting time.

0 (10m 3s):
Indeed. Yeah. Being at being in LA is always interesting. When should performers and companies hire a publicist?

1 (10m 14s):
That’s a good question. I know why I asked it if they’re serious about their brand and they wanna stand out and they actually have things to promote. Those are kind of the three key things, you know, it’s not like we waved magical ones here. We need, you know, it needs to be a team effort. Meaning the client’s and us work together.

0 (10m 36s):
Well, wait a minute. Oh, you mean you actually have to have something to promote. Okay.

1 (10m 41s):
I know. Right.

0 (10m 44s):
Crazy. Okay. So how do you choose what client’s to add to your roster?

1 (10m 55s):
Well, we look for people who have passion and drive in a good personality, which is important for interviews. And of course, someone from marketable, we look for us, we look for people that we can obviously see potential and, and help. I usually talk to them on Skype to make sure they like their pictures, because a there’s a lot of Photoshopping going on. And so we need to make sure they look sort of like in their pictures at least.

1 (11m 26s):
And they’ll actually get work in, be able to pass. And I kind of go with, with my gut, if I like them on the initial, you know, Skype or phone call it the times I haven’t a deeply regretted it. But you know, most the people we worked with, I would say like 95% of them are awesome. Its 5% in it.

0 (11m 47s):
That was the 5% that makes you come home and go right to bed. Yeah. I understand. So talk about some of the clients you’re working with now.

1 (11m 59s):
Okay. Ah, we have a really diverse roster right now. We work with get it, which is a good thing considering COVID right. Because people that just did scenes had a hard time paying us. We have clients who are very, you know, they’re diverse and that platforms they’re on, but they’re also diverse in what they do. So, so we have like a big name, people like Alex Kohl and Lauren phillips’ and Nikki Dulano and you know, Lance Hart who you interviewed, Dan, we have people who were, you know, kind of up in commerce and the students Rose and what’s to stop Rae.

1 (12m 36s):
She’s the queen of g******g and Sophia West. You know, it’s not crazy to say I’m. Then we worked with people who weren’t fetish like Eveline and Maya Sentras and Mister as Catherine Green, umm, that we have campy or people that you cam and Clipse like Jessica Starling and a LARC and love and the New York buy sex. Couple, they are a new client. They are, they’re very interesting. They’ve only been in two months for their killing it on PornHub and only fans.

1 (13m 10s):
So they do something different that no one else does. And that we also asked her lips for sale and a JW ties is a desperate pleasures, a sort of amateur, a type of studio, but it sells really well.

0 (13m 31s):
Did I, did I hear clip’s for sale sold recently?

1 (13m 34s):
Well, no they have no, they didn’t sell. Thankfully there just went in to an agreement with mine geek. I have, you know, five people that are proving my press release instead of two.

0 (13m 47s):
Well, I love the way rumors get started. And in this industry it’s exactly like high school, isn’t it?

1 (13m 53s):
No, it’s like kindergarten. If you wanted to talk like adults will be great

0 (13m 58s):
If they, if they acted as mature as high school people. Right.

1 (14m 2s):
Or even kindergarteners and some cases. But yes.

0 (14m 5s):
Yeah, no kidding. No kidding. You just go to the board’s if you wanted to see evidence of that or Twitter for that matter. All of my Lord, I try to avoid it. What do you think the biggest mistake is that people make with social media.

1 (14m 20s):

0 (14m 22s):
Hey She she laughs

1 (14m 25s):
This is our biggest, this is our biggest problem right now. I mean, it’s doing things you shouldn’t, you know, these porn girls, they need, you know, they, they need to talk about their career. They are only fans’ you know what the new scene is, this type of things. But you know, writing out, we have people posting about politics and religion and current events and that’s always a powder keg. That’s a problem. Yes. And I can’t really do anything about that now because you know, I don’t want to come off as, as you know, racist or insensitive or whatever.

1 (14m 57s):
Cause I’m not. But you know, the fans, they just really, really want us escape from daily life. So they don’t, they want unicorns, rainbows and roses. They, the girls are complaining, Oh my gosh, my only bad subscriptions have dropped. My Twitter followers have dropped. Yeah. Because, and like companies it’s even worse when companies post the wrong things. It backfires is even more and can run their brand and image at a company.

1 (15m 28s):
I’m not going to say which one, cause they might still be working with me. I’m going to threatened someone on Twitter. They got their accounts suspended and he couldn’t understand why. And I said, you’re lucky you didn’t lose it completely. It’s not, you know, it’s and it’s just bad. And the worst part is that, even though if you delete a, a, a tweet or an Instagram post, someone’s still going to take a screenshot and it’s going to live on forever and ever, and they are going to hold it over. You, you know, people like to do it.

0 (15m 57s):
No, absolutely. Absolutely. Yeah. I mean the, you know, for every person that you S you please With something controversial. There is one or two people that you’re going to p**s off.

1 (16m 13s):
Yeah. We haven’t made any statements about any of this stuff. I mean, I would just have their give money to something or do something without trumpeting it because I feel that these companies that are talking about black lives matter, they never did before. So it makes them look, disingenuous are trending. You know, I’m going to give some money to something. I just do it. I don’t run down the street telling people, because if you tweet it out or you send it out, a press release, not only do you look disingenuous and trendy, but you’re going again, alienating people. There are some people who were very racist. There is some people that just, it just enrages them to hear this stuff, you know?

1 (16m 46s):
And it’s just, if I get one more email that companies saying and stuff, I’m like, OK, you are, you are, we’re a, Nordstrom’s like, just bring me my shoes, you know?

0 (16m 59s):
Yeah. Yeah. People like your, like you said, people and unicorns and rainbows, they don’t now, you know, this is entertainment. They don’t necessarily want you to be a CNN or Fox news.

1 (17m 14s):
No, those exist for a reason. Notice poor and girls aren’t on either one of those, either

0 (17m 21s):
That we know. Yes, God. Well we know. And, and that’s it. That’s another question I have for you without, I mean, that’s, this might be a little difficult to answer. And of course we’re, we wouldn’t be talking about any of your clients, but you had to get into where I’m going with this. How is it to work with someone who’s difficult and really doesn’t get it.

1 (17m 54s):
We had a client for a very long time, will not say her name. She’s notorious in the industry for being very difficult. And I really tried, I would suck it up. I’ll be nice. I’d smile. Even when she screamed at me for no reason. And I finally just got to fight after AVN. And I was like, no more. I had to have them and avian I’m like I told my assistant had a bail money ready? Cause I’m serious. I’m going to lose at it. I’m going to go bananas. He’s laughing. I said, I am dead serious.

1 (18m 25s):
It’s hard. M some of the girls are just some of them, we build monsters. Here you are. So some of them start believing in their PR. This is, is a problem with a lot of publicists. We do such a job convinced selling our products, which is our client that are clients start to believe that it may become very difficult. And that happens not a lot, but it does happen. We also have people who are just crazy, you know, just like any other fields. I have worked in a lot of other fields and it’s, it’s the same. It’s going to have crazy people.

1 (18m 56s):
You’re going to have nice people. You’re going to have people you can’t reason when you know a sociopath’s and such, but we know we just, we just do our best. And if it gets really bad, we just drop a client. But it has to be really bad. I’m pretty patient actually with clients. That’s the one patient, but when I’m not working, I have zero patience like driving.

0 (19m 21s):
I understand. So what kind of leads into this perfectly? What kind of damage control does your company provide?

1 (19m 31s):
It depends on the situation. Many things we can fix because I am, I am the queen of spin. I can fix things and put a spin on it, which, and a good publicist can do. But again, ah, the client has to be willing to change and work with what we’ve mapped out for them. If they don’t, it won’t work. A good example would be, we had a girl with us about five years ago, we changed her name to change her image. And she was non to be kind of volatile on set. So I told her, I said, I’m very straight up with these girls.

1 (20m 4s):
I’m not meeting now. And I said, look, you need to be nice to everyone on set the director, the janitor, everyone. So this last about a month. And then she lost her s**t on set. And they started to our home in our agency, dropped her was pretty bad. So, and then she, you know, she had a drug problem, which has really kinda what it came down to.

0 (20m 22s):
It’s not about it. I had a feeling from everything you said,

1 (20m 26s):
Some of them are just crazy. They’re not on the truck. It’s, you know, like, like anybody in the world and you know, there’s bad, you know, I felt bad for her and I still see her around. Sometimes she’s a cam girl now, and I think that’s better for her and having a kid. So I think, you know, some, some people this just isn’t for them.

0 (20m 49s):
Do you, do you see the percentage of, of crazy being a little higher in this one?

1 (20m 56s):
That’s interesting question. Yeah, I guess, I mean, I didn’t know what a sociopath for extended selves.

0 (21m 5s):
It was just looking at it. Just look in the white house dot. Did I say that? Ah, we said we, so we said, we’re not supposed to do those things. Sorry,

1 (21m 13s):
Now. Well, you know what? I, this was way before I think that in that, that I learned what it goes for sure.

0 (21m 24s):
So you were saying, you, you, you were saying he didn’t know what associates path was before this happened.

1 (21m 29s):
Nope. I did figure it out. And I mean, I knew what a psychopath was because I watch a lot of the murder channels. So that was the path. I didn’t know that one, so, well

0 (21m 44s):
You, ah, you may have covered this, but maybe you’ve got another one. I just have a feeling you’d do without naming names. Could you share a horror story of a PR nightmare you had to help fix? I’m sure you’ve got more

1 (22m 0s):
Like when I can think of it, the whole Charlie sheen thing. Oh no, no, no. But I had clients that were, Oh, wow. I had, I had one client that called the tabloids on herself. Yeah. She called the tablet’s on herself. I was getting like phone calls from like TMZ and people. And I’m like, no comment. And she was, she was, you know, she wasn’t over there. And then I had another client who was trans, who he, you know, he was kind of an equal opportunity f****r, I guess would be the word,

0 (22m 35s):
Oh, you know, you’ve gotta give them credit for that.

1 (22m 38s):
Yes. Thankfully this was before he had HIV and I was trans client and totally fell in love with him. He promised to buy her a Mercedes all of this stuff. And I’m in the middle of getting her Toi deal. I’m like, God, then, you know, and, and if it was bad and you know, she had a meltdown out of our Lord show and she is in the industry and she got past it, a, not a client anymore. She is great. She’s really sweet. But the, all the Charlie sheen thing was, was pretty much a nightmare. And then I had another client who was with him, Winnie at HIV.

1 (23m 13s):
And it didn’t tell her this. She was my client after this act. But it was, it was a bunch of craziness with him. I think he’s probably been the worst thing we had to deal with. I know now he’s, he’s calmed down quite a bit, but

0 (23m 26s):
That’s what I hear. He just got in his life together, which is good. He’s such a talented guy. He’s so he used to be such a good actor and funny man. So yeah, I, I hope I hope is a, he’s a gotten rid of most of his demons. Umm, if you could change one thing in the industry, what would that be getting

1 (23m 46s):
Back to? Sociopath’s the gossip sites and they’re a big vein of my existence on the client’s existence there, the malicious, they don’t check their sources. They just need to go. They’re the good thing has a lot of people don’t know who they are. They’re not getting the traffic they used to and they make us look bad, you know, to the mainstream and the fans. And we have enough negativity here or are on social media right now with all these girls fighting. And how would you can directors on the web? We really don’t need Moore.

1 (24m 18s):
We have enough going on right now. It’s social media. It just exploded. I don’t know how we went from COVID to black lives matter. Just arguing with each other and outing people. That’s what happened.

0 (24m 29s):
Yeah. I mean, COVID, it shouldn’t really be an argument, but somehow it is.

1 (24m 36s):
Yes, because everyone is an expert.

0 (24m 40s):
Are those, those, those Facebook doctors?

1 (24m 44s):
Yes. Who became black lives matter as an activist?

0 (24m 49s):
Yeah. Yeah. They became, they became Facebook sociologists.

1 (24m 53s):
Yes. And I think now we’re going back to COVID now that it supposedly ramping up an out of control again. So

0 (25m 1s):
Yeah. A nice to be out of the USA. I have said this before. I repeat myself, but it’s nice to be out of the USA. So what are the future goals of your company? What a day. And in addition to that, what what’s ahead, what’s a, a, what do you have planned

1 (25m 21s):
And would love to when an ABN or an X is a word from marketing? Content’s a B and an extra is. Mmm. I have to have words. I need Moore. I’m just kidding. Or am I, we’re also looking to diversify our client base. We’d like to take on more companies in the past, we work with a lot of different toy companies and adult oriented companies over the past couple of years, we focus more on performers and studios. So I’ve kinda like to work with more companies’ and may be less performers.

1 (25m 53s):
The farmers are a lot of work, a company’s task or, and they are usually more business oriented. Right. That’s why they’re businesses.

0 (26m 4s):
That’s why, that’s why they call them businesses. Right?

1 (26m 7s):
Yes. That’s what we call them businesses. So yeah. I’d like to, you know, work with more companies. I mean, I worked with a cryptocurrency company called tit coin. I mean it, a bunch of different toys, which my webmaster calls the Island of misfit toys. Cause we’ve had some interesting things. My favorite was the bouncy ball with a d***o or the d***o with a buck Flug on it. That was an interesting client. Yeah. She made a 10,000 to them because she saw that there was 10,000 Adult stores in the whole country.

1 (26m 38s):
And she thought if they each bought one and I’m like, okay, they are only each going to buy,

0 (26m 48s):
Hey now that’s, that’s what I call planning.

1 (26m 52s):
Yes. And the 800 of them, she brought to the avian and she couldn’t understand like why was looking at her? Like, like she lost her mind and like, you’re not gonna sell 800 and, and you don’t even think she’s sold 10 don’t know it was

0 (27m 12s):
It all. You’ll have to a point her out and next year with the, when she’s got like, like 3000 of them,

1 (27m 19s):
I don’t know she’s in, I don’t think she’s doing it anymore. I think she sort of like had a nervous breakdown. I don’t know. I haven’t worked with it in a couple years, but she was, she’s a very interesting lady. I I was just mystified the entire time when I was just like, okay, you know,

0 (27m 36s):
Is that something about this industry? And its one of the re one of the things that keeps me in it, that word interesting. You meet so many interesting people. Good and bad. Mainly good. M I know that’s what keeps me in the industry. W w w w how about you?

1 (27m 57s):
What that Avion and X is or not? I’ll stop. I like my job, you know, I was talking to guy today, he’s trying to do something and we get into what he does, but as a company and he sits me, he goes, wow, you’re really passionate about your job. Cause I told them some things I like to do for him that he hadn’t thought of. I said, I said, well, yes I am. And it’s sometimes it’s hard. You know, when, when your working on stopping, you don’t get a break or, and just like, you have a lot of bad days in a row, but I didn’t really have a love for this industry.

1 (28m 30s):
I’ve worked hard over the last 10 plus years that I’ve had my company to make this industry like a good two months. So on social media, its kind of brought it, all of that. So I don’t know how many more positive mainstream interviews we’ll be getting, but I’ve always, I’ve always worked hard to, you know, because our industry is not full of like drug addicts and crazy people that people think it is. It’s actually people I would be friends with for lights. I mean, there’s one guy, his name is Lewis. He used to be my sales guy at two different studios.

1 (29m 2s):
And now he works for arcade what it is called, but it’s M it’s a toy company and I would always be friends with Louis. Like he’s great. And I’ve known him for 15 years. Like there’s a lot of really standup people on his industry. Like really people that worked really hard at are good people like Sally and I will see modeling. She’s one of her clients, she’s a friend. I mean are a lot of really good people. People on media, we deal with, you know, performers that we don’t even work with. You know?

1 (29m 33s):
I mean, I don’t know. It’s very interesting. It’s never Adult day. I can see. Can you say that?

0 (29m 38s):
No, that’s true. That’s one thing about this industry as you, you don’t have a boring day, seven days a week, 365 days a year. Maybe we, Christmas Christmas can be a little dull, but, but, but beyond that, there are, there are no, there are no boring days. I, I agree with you. I love the people in this industry. They’re my family, you know? And that’s why I love the trade shows. That’s why I’m so sad. You don’t have physical trade shows right now, but they will be back. I’m hoping Phoenix comes back because that was my favorite.

0 (30m 10s):
What’s the hardest thing about owning your own PR company?

1 (30m 16s):
A the work life balance. There is not one here. I I work a lot. It’s hard for me to stop working. I have to say to myself, this can wait till tomorrow. Like it’s, it’s extremely hard. I’m always available to the clients. As you know, I’m very quick to respond to emails and text messages. I’m, I’m trying not to be in the opposite on the weekends and, but always have my phone on me. You know, I didn’t, I didn’t stop during COVID. I mean like it was BOGO trying to keep everybody happy.

1 (30m 47s):
You lost a few people. We brought a lot of new clients and it was a couple of months. I had surgery. I had my gallbladder taken out. I was only out for four days. Yes. Four days

0 (30m 59s):
Night, wait, wait, give yourself a break there Erika.

1 (31m 2s):
Yeah, but if you’re gone longer than that, they get mad. You know, they’re like, where’s my interviews. Where is my press release? Where my movie, where is this? Where’s that, you know? And when people are worried about money, you’ve got to work even harder to give them that view. You know? And, and we literally, I think last like three people, but we gained way more than that. I would say at least six bites over the last couple months. So most of our are our clients come from referrals from past and current clients. But yeah, it’s, it’s really hard to just stop working. I mean, it’s great that I can start working at 10 the morning and I’m not a night and not a morning person, a night person.

1 (31m 39s):
And it’s, it’s, it’s, it’s sometimes it’s just crazy. I’m working 13, 14 hour days because stuff has to get done. And I do have an assistant, but stop to get done and I have to have results. I have to keep people happy.

0 (31m 53s):
Yeah. If you have an assistant, there’s a lot of things that the assistant can’t do. You’ve got to do.

1 (31m 58s):
Yeah. I like he doesn’t like press releases or Joe with the clients’ or any of that stuff. Like he runs more of the social media type of stuff that we do do a lot of social media stuff with our clients and for ourselves. So that’s more his thing.

0 (32m 11s):
And that leads into what are you doing in your free time?

1 (32m 15s):
That very little of it. I have I’m any Toobin Buddhists. So I chat, not me, her ring, going to kill twice a day. And I, you know, the goal of type of Buddhism. I practices. So for people to be happy. So including myself and every one in the world, so chatting and studying and going to meetings that keeps me grounded. And I’m not doing that or working and painting are reading are chilling with my dog, my friends, or spending the day a bit ordering out and bingeing on Netflix.

1 (32m 47s):
I don’t feel bad about a whole day of bed anymore.

0 (32m 50s):
I hear you. So Erika how can people find you?

1 (32m 55s):
That is actually very easy. So on Twitter, Instagram, and now take Talk. We are at PR at T H E PR. I just made a new tech talk video today and yesterday and our website is the Rub pr.com. That’s T H E R U B pr.com. Also look for new columns that I write on the hype, which is a hip hop magazine and a hustler and a print issue sometimes online.

1 (33m 25s):
And I also write for extra credit kind of a blog. So those are kind of the best places I spend a lot of time on Twitter and Instagram though. Tip talks kind of, you gotta be careful with the adults and to talk to me. So I don’t put to much on TechTalk and apparently took Talk might be going way in this country because all our maker’s are mad at China. Go figure

0 (33m 49s):
An incredible, incredible, well, Erica, you are indeed everywhere. There was no two ways about it. And ah, I like to thank you for being our guests today on Adult Site Broker Talk I hope will get a chance to do this again really soon.

1 (34m 2s):
Thank you for having me

0 (34m 4s):
Nice to have you. My Broker tip today as part four of what to do to make your site more valuable for when you decided to sell it later, trademark your website, having a trademark instantly protects your brand and makes your site more valuable. When it comes time to sell it trademarking or Site will cost an average of about $1,500, but should be more than worth the investment. When it comes time to sell it, show buyers ways you feel the site can make more money in the future.

0 (34m 34s):
This includes showing them future plans. You may have traffic trends as well as sales trends. If things are growing and you can show them how to grow it more, they’re likely to be willing to pay more for the Site. Do something unique with your Site. If you have competitors, figure a way to do it better, be different in some distinguishable way that makes you better. Your members will notice and spend more money with you. Make your site at a place that people want to visit.

0 (35m 4s):
Not just to buy things or view porn, be creative, not just one of the many. Keep thinking outside the box and make positive changes on your site. Think like a buyer when planning or updating your site. Don’t think like a tech think like the consumer will talk about this subject Moore next week and next week will be talking to Rick Morales, C E O of Stripchat. And that’s it for this week’s Adult Site Broker Talk I’d once again like to thank my guest Erika Icon.

1 (35m 38s):
Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

0 (9s):
This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus we give you a tip on buying and selling websites. This week we’ll be talking to Colin Rowntree of Wasteland. Adult Site Broker is proud to announce adult site broker cash, the first affiliate program for an adult website brokerage.

0 (43s):
With Adult Site Broker Cash you’ll have the chance to earn as much as 20% of our Broker commission referring sellers and buyers to us at Adult Site Broker. Check our website at adultsitebroker.com for more details. First of all, today let’s cover some of the news going on in our industry news celebrity sites, mr. skin.com and Mister man.com are honoring 2020’s top 10 hottest female and hottest male Emmy nominees with the ranking that celebrates or most sensual alluring nude scenes.

0 (1m 16s):
The female top five is Kerry, Washington, and little fires everywhere. And the Newton in Westworld, Betty Gilpin in glow, Jennifer Anniston, and the morning show. And number one is a racial Brosnahan and the marvelous mrs. Maizel the male, top five is Hugh Jackman in someone like You Brad Pitt takes number four slot for as many past films. Adam driver in girls, Mark ruffle over from, I know This much as true.

0 (1m 49s):
And the number one spot goes to Watchmen star, Yaya Abdul Mateen. The second that’s a mouthful, sadly performers. Zoe Parker has passed away in Texas. According to reports circulating around industry figures familiar with her career. Parker is said to have passed at our home in a suburb of Fort worth Texas last week. There’s no official confirmation about her passing, but people familiar with her Adult career alleged to have spoken with their fiance who is engaged to her in March.

0 (2m 23s):
And the appears to be the main source of the report at this time, Parker who is only 24 years old, has been active in the industry since turning 18 in 2014. During our time in the industry park has shot for several prominent studios, including reality Kings bang bros, team s***t, kink.com, bang, new sensations, digital playground, girlfriend films, Adam and Eve, an evil angel.

0 (2m 53s):
John H Western, the legendary first amendment attorney, who was a foundational figure and mentor in the legal field of the adult industry has also passed away. Last week. Friends and colleagues have confirmed Western succumbed to cancer surrounded by his family, friends and law partners, Western storied legal career made in witness to some of the most notable legal milestones in the establishment of the legal Adult industry in California and the United States Western was mentored by his legal partner Stanley Fleischman, who he later remembered as the first major Los Angeles first amendment attorney, and a very real sense.

0 (3m 35s):
Also the first major U S first amendment attorney. Now let’s feature our property the week that’s for sale that Adult Site Broker Cash. We have an adult microblogging and social media site that has over 7.7 million unique visitors per month. This site is a mix of social media and microblogging with a very active user base, which is expanding rapidly every day. The platform offers every registered user, a blog, which they can use to post their own content and re blog content from other users.

0 (4m 9s):
They can also interact with other users through comments and an instant messaging system. The website offers truly immense potential for growth and earnings for the right person or company by adding subscription plans for an ad free experience, a new owner with significantly raise the earnings and combined with starting to sell ads directly could more or less double the earnings in no time at all. The site is also very unique. There’s nothing else like it also has not been advertised in any way.

0 (4m 41s):
So there are tremendous opportunities for growth using ad campaigns for the right company. This is an opportunity which has immense potential. This great site is available now for only $280,000. Now time for this week’s interview my guests today on Adult Site Broker Talk has the most man the myth, the legend all, and Rowntree the owner of B**M super Site Wasteland Colin thanks for being with us today on Adult Site Broker, Talk kind of a good to be here.

0 (5m 14s):
Bruce it’s good to have you founded and launched in 1994 Wasteland land.com as the Internet’s oldest and most popular B**M fetish in alternative sexuality. Site Wasteland prides itself on the quality of its authentic B**M movies. Wasteland has produced over 1300 original B**M films, featuring lifestyle, k***y people performing a vast array of bondage, fetish and sex acts that appeal to bondage aficionados around the world.

0 (5m 47s):
That’s a tough word. So as the founder and CEO of Wasteland, Colin is a true pioneer of the online adult entertainment industry Colin stature within the adult industry reflected by the many honors and recognitions. These have received over the years, they’ve included them to his 2011 induction into the AVN hall of fame. Colin was also the recipient of the 2018 X biz legacy award. And at the two to 2015 X biz progressive leadership award, the 2011 leadership award from the free speech coalition and winner have multiple awards from other Adult media outlets.

0 (6m 25s):
Colin was also awarded the 2015 progressive leadership of the year. And the X is executive awards as a B**M film director and producer Colin has directed over 600 Wasteland films, which focus on authentic B**M play featuring lifestyle B**M kink stirs. Colin is a frequent contributor to industry trade publications and websites, including AVN. He has been interviewed by And featured on media outlets, such as forbes.com.

0 (6m 55s):
The Washington post, the Boston globe, the international business times CNBC rolling stone, the BBC, the Fox network, HBO ABC’s Nightline salon.com, Cosmo LA weekly, bizarre magazine, mtv.com Gizmodo askmen.com. Men’s health time wired CNET, and more sorry, sorry, column that’s all the time we have for today. Okay.

1 (7m 23s):
Yeah, it makes me tired. It makes me tired. Just listening that whole thing. Maybe

0 (7m 27s):
Tired saying it. Let me tell you, so we’ll start out with a simple one. What’s a what’s new over at Wasteland.

1 (7m 35s):
All right. Well, I mean obviously like, you know, everybody’s going through be It producers, directors are performer is what we’re trying to Wade our way through this whole pandemic coronavirus 19 thing, and how that’s affecting, you know, how we do business. So we’ve, we basically move to doing remote swinging at this point for the safety of everybody, or involves a very early on this thing back in March, that was talking to one of our performers who is a, she was also a PhD in viral immunology at a university hospital.

1 (8m 13s):
And she’s also a k***y cam girl at night. So she was a good combination. So if a doctor is Cecilia Ricci, she has been sharing with Wasteland for 12 years, exclusive to us just a couple of times a year when she wants to get her kink on, but I called her up. I said, well, you know, you know, do you want it? You wanna put together something, umm, that we can shoot on this thing in it. And the word was done in a locked down yet. I was intending to actually fly out to ’em the Midwest where she’s located and choose a thing.

1 (8m 47s):
And she got back to me in about, but an hour later she came back with a full treatment and it was about, it was basically, you know, a rip from a headline story about coronavirus and also rip from her personal life of being a, you know, PhD, you know, immunologist working in a lab buy day and coming home at night and trying to find ways to scratch her itches far as her, you know, active sexuality and you know, so she sent me this thing and it was, it was a great story.

1 (9m 18s):
You know, basically, you know, she starts exploring different online things and ends up coming and doing shows and you know, she makes him free and 15,000 people show up and it’s like, woo. You know, she’s she said, she pitches me this. I said, I’ll run it up. So in another hour later she gives me a complete script. I’m, you know, a time, a love and a time of coronavirus, I think it’s called. So I was gonna fly out there a couple of days later and shoot a thing with her camera man, who is, you know, he lives with her.

1 (9m 51s):
So, you know, their, their already isolated at that point. And then I called my doctor and I said, well, you know, I’m thinking of flying out from the Midwest. So he says, well, you know, you’re 61 years old, you’re a smoker. And your going to get an on an airplane or you out of your mind. And I said, might have some in their top. So, and so I’m thinking I’m in the door and you know, driving back from someplace and I’m saying, you know, using the Skype in the zoom and stuff saying all the time, now I bet you can do this over Skype video.

1 (10m 22s):
So I, you know, I think about it a little bit more and got ahold of her. I said, you know, do you have Skype video? She has, yes. Yeah, sure. I said, you have to, to iPhone. She said, yup. I get, you got my regular in one of my Berner that are a travel, which I said, well, what are we just try this? I’m, you know, let’s do a video and their a game. And I could see her living room in her bedroom. And she walked me around the house. He said, you know, this is a work. And I said, let’s, let’s make this, this movie, you know, within the next four or five days.

1 (10m 55s):
And rather than you coming out too, the Midwest where you are, umm, let’s just hook me up. So I’m on your burner phone, which is done a little tripod right next to the camera, which is your with your fellow is running. So I can use it as a monitor. And us also, we have all the audio communications that I can say here and talk to, you know, when we were not rolling system and I can, you know, we can talk to the camera man and say, okay, I need you to pick this up, get this close up, but he didn’t move the tripod over or go handheld for a while.

1 (11m 26s):
You know, there’s the chart’s we needed. And I can also talk to her, you know, with some Sage instruction, as for, as you know, I knew this line again, or I need more emphasis on this. And we said, okay, let’s give it a rip. And we did that. And 35 minutes short feature feature, narrative film very well received has been written up all over the place in mainstream, as far as the don’t make any technique that I used. And we, and we shot the thing and a remarkably fast, I mean it’s a 35 minutes film and we shot the thing is under, under for hours and saying, wow, if ever to shoot us in the studio, that would have taken eight, just, just because of all the crew running around.

1 (12m 10s):
And the lighting changes. This change, that change. You know, basically I had a dude there with a camera for handheld in tripod, in a couple of rounds, Ang law. And I was able to give him, you know, directly, as far as camera directions and bang in order four hours, we hid all the raw footage. So he uploaded it to drop box overnight, which took out all night long because it was in 4k, which everything his at this point, got it through on a timeline, edit, it, made a box, cover our, we call them , but you know, their basically a steak box here, but they will go get a DVD.

1 (12m 50s):
You know, that’s not going to DVD is too short. Right? And within the, within a week of inception to completion, boom done went up on Adult empire and all of the VOD platforms in the Wasteland members area. And that was very well received. And what, so when we made a cul a two weeks ago, I’m about her getting a, getting a present from The her friend who is on the white house, Karen of coronavirus taskforce that censor a gift as a Kindle, Alexa, the voice, but He, it ends up the thing is spiking on her and practicing mine control.

1 (13m 28s):
So he gets in the mind control. So her mind is taking a remind in freewill or taken over by an Amazon device. Umm, so that one touches on, you know, how we’re tending to relax or you know, kind of privacy and device security protocols. We need this stuff so much to work at this point so that when it came out of bed, you go, Mmm and it’s called it’s called pink mirror. Umm, which is kind of a spinoff on the TV series, black mirror, black mirror as a whole black mirror because every single episode has to do with the iPhone and the effect of technology on people in a display dystopian future near future.

1 (14m 8s):
So this is, we dealt with just technology in a right now, just opiate in presence. So that’s what we’ve been doing as far as actual filmmaking. As far as technology, we went for K very early on probably four, four years ago. So that was shooting everything. And for kids a we’re shooting, it’s a point and five to six K it’s awful because you just have so much information to work with when people say, well, that tends to be, if you go on the internet, so you won’t be someday.

1 (14m 41s):
So I’m sitting on all of the answers that are sitting here in four to six to eight K at this point we downsized in a tenant DP, which, which is viewable on the web that we’ve just gotten, got them to sit in here. So when the web catches up and we can actually do really, really big stuff on the next iteration of web technology and a server technology, we can come, come out the gate with, you know, a couple of hundred, you know, a full four to six to eight K features, which will help with marketing.

1 (15m 14s):
Hopefully people, wow, this looks out f**k of a lot better than a tube.

0 (15m 18s):
So, so you guys, or so you guys actually have content that the web isn’t ready for, what is the web going to have to do to catch up

1 (15m 27s):
That has to do a lot with the infrastructure of the web itself. The you know, when you hear about hops, you, you know, how do you know if I’m, if I’m in Boston and the server is in Miami, right? And I dial in my websites or you got a moat Joe’s in Miami, it doesn’t go straight. There, it goes through, you know, anywhere between 12 and 27 hops have different access points or at different companies. Right. And that’s the kind of the Cisco technology that the web is built on.

1 (15m 59s):
And that’s the bottleneck that’s where everything or kind of goes poof, which is why we can go any faster at this point. You know, as far as actual what we call The the internet itself for the technology the next years or so is reported to completely go through a massive upgrade, just like the networks are going to This new, whatever 5g or whatever. So this is part of, that’s a companion to that as well as the copper where at the internet.

1 (16m 31s):
So you will see it happen. That will be blazing fast, you know, ultra high definition broadcast over the internet. You see a lot of places saying, Oh now in 4k now in 4k. Well, yeah, it kind of is, but dude you’ve crunched it down so bad. It’s no longer true 4k because it’s not just the number of pixels on the screen. It’s also what you are in coding as far as what’s called a bare rate. How many megabytes per second as being an asset?

1 (17m 4s):
So what was it a lot of they’re producers know for the marketing angle or doing is saying that we’re available in four K and you know, I’ll, I’ll go grab him and say what they’re doing and yes, 4k, but they have crunched a f*****g living s**t out of it. Yeah. It’s compressed. Yeah. So anyway, that’s, that’s kind of where we’re at. We’re doing a lot or can you continue to be doing a lot in main stream? My wife, she has her studio SSA, sage.com should or should we call it f.com?

1 (17m 40s):
I said, Sarah is a porn for women and couples, sort of a nutty things for a women and couples back in 1999. So she’s just you over that, this kind of morphed off into just kind of a premier adult entertainment that, you know, we don’t, we targeted towards a women, but not so heavily. Cause women like everything, you know, it’s like women liked more things than men in my appearance experience in polling and things. So it’s not like another, Oh yeah. Here’s another Erica Les f*****g want to be bullshitting or LG who is around 10 years before Erica, let’s get it a f*****g diapers.

1 (18m 15s):
Thank you. You arrogant. Umm, so you know, she, she captures that smart, independent market and, and her films there, they run anywhere from 40 to 60 minutes, the feature narrative films, they do have Adult content in them, but they’re, you know, narrative storytelling model. They have one the three times now to Florence, Velma words that Vegas film festival, she’s a sender, been a contender it’s in Toronto, a contender at Tribeca.

1 (18m 50s):
She has spoken South by Southwest, you know, as a, as a keynote speaker. So yeah, th th that’s going well. So we’re doing a lot of stuff.

2 (19m 0s):
She sees, she has had an amazing career too. There’s no two ways about it. Oh yeah.

1 (19m 5s):
Yep. Yeah, she is. She was quite dynamic. But what we’re doing a lot of, because of her body of work allows me access to like Netflix and Amazon time and Showtime in places like that, his, his getting placement on those networks. So we’ve been doing a lot of stuff, you know, with them, there is several Netflix series of at this point, the we supply seen from that they’ll use them in their films cause you know, it’s good stuff and they don’t have to suddenly figure out how to shoot porn or a software porn.

1 (19m 42s):
And we just say, okay, here’s the licensing deal? And you can use this in your movie and no, we do a flat fee and this is quite good. Money is the first time he was actually, it wasn’t even American Netflix. It was a Netflix, Mexico got a hold of us and said, we need like five, 10, second clips of boy, girl, you know, you could have boobs, but in parts, but not genitalia know in search and whatever, you know, kinda of like Skinemax that sort of stability.

1 (20m 14s):
OK. We can do that, but it together. And they said, how much you want? I say, what’s your budget? And they told me a number that made me share my pass and said, Oh, I think that some of that stuff, I think I just found, I think I just found how they would budget people.

2 (20m 31s):
Wow. Now you know what to ask for?

1 (20m 33s):
Yeah. I’m glad I didn’t quote them a bigger cause a 10th of like, Hey I’m so, you know, that’s just one thing we’re doing. I’ve got our deal maker as for our broadcasts at this point is Micheal, who is, it was all the way back to the early days of hustler and vivid. And most recently gamma who went in and actually set up their broadcast distribution networks in a, with Showtime. And we have a TV in Europe and things like that. So he’s our man right now.

1 (21m 3s):
That’s got our, you know, and she’s a library and some of my library that’s appropriate for cable and satellite broadcast and hotels and things like that. And then we’ve got our line that we co-produced with Ashley fires and her husband’s Saifai dream girls kind of a dystopian future thing where she’s a mad scientist. There’s a, they’re a wonderful, it’s also, it’s all, you know, is very cheesy s**t.

1 (21m 35s):
M is kind of like dr. Who, you know, there is no aluminum hat’s or anything, but it sells that genre. This is not trying to be, you know, modern high and a science fiction. It just got a cheesy factor that is intentional. And so that’s being picked up by, by broadcast TV as we speak and be available worldwide and primarily out of Europe next month. So that’s awesome. So we’re going crazy. And we continue to heavily invest in internet technology cause that’s always been our bread and butter.

1 (22m 10s):
So with that just comes constantly staying ahead of the curve as far as wasteland.com and shushed up. As far as the member areas being really, really cutting edge, really responsive to work on every single device I’m you don’t have any kind of porn skills to be able to find exactly what you want to find, you know, and follow your favorite Wasteland sir, is this, your start is through the members’ area and so on. So it’s set up to really differentiate from the tube experience, which the tube experience was like, Oh my God, here’s 3 million things.

1 (22m 48s):
Where do I even f*****g start? This is more of like a, like an exclusive Hollywood screening club where you come in for a little film festivals, you know, see as many things is you want, but it does present things in a curated manner as a film festival would, and people are responding to that in great guns because yeah, cause the tubes are free, but you kinda of get what you pay for it, unless your paying for PornHub a premium, which was also important of course, but, you know, unless, unless you pay for like porn hub premium, you’re going to get a lot of ass and your face, your going to get a lot of crap.

1 (23m 27s):
You don’t want to see your going to be digging and digging and digging. So, you know, we, we spend a lot of time really curating our library and our presentation to be kind of looking at this was a screening, some festival people. And I know that shine Euston and cheers Lee do a very similar technique as far as highly curated. Let me, you know, we give people exactly what they want to see that flex a Brie mills has doing a very similar thing with Adult time.com and their, you know, she in gamma or doing very, very well with Adult time.com because it’s the same, a highly curated, very targeted, just like Netflix.

1 (24m 14s):
You see exactly what you want. A lot of episodic series. We do a lot of episodic series because you know, people are too the Netflix and Amazon prime and Showtime HBO thing, you know, you can watch a, a, a standalone movie or you can watch a limited series, you know, might be five episodes. And then it’s got a beginning, a middle and an end where can be an ongoing series. You know, you, they can run up the six. It was like, Site by a dream girls. This is still open and doesn’t have a definite ending yet.

1 (24m 47s):
The difference with us is we don’t just cancel them after a cliffhanger end of episode, with the end of season seven, like Netflix and Showtime does, you know, we’ll close up shop when we feel like we’ve milked it for all its worth. And people have got to see, you know, a seven seasoned, you know, 90 to episodic series is that they can sit and take into. And the whole coronavirus thing has really helped our retention in that regard, as well as Adult time, because people do dig into these series and, you know, they stick around, they can binge watch them and they can, they can watch 72 episodes and, you know, in, you know, if I want or, or they can watch, you know, three for at a time normal people do, right.

1 (25m 32s):
Can you come back next week in week three or four more so that our current strategy is to try to kind of stay ahead of the curve a bit, you know, things that are very much connected to the user experience rather than the pornographer experience. So that’s on the technology front, that’s a lot of what we’re doing.

2 (25m 53s):
So Colin back in 2008, the studio and the pace Site sector got seriously damaged by the tubes when they came out. And of course that was also the time of a, the, the financial crisis as well. What were some ways you adapt it?

1 (26m 9s):
We did M was we did something a little tricky, just like the tube. At that point, we were having a fake users’ that they were actually their employees, usually in Thailand, there was still s**t and put it up and say they were a abuser. What they actually are their employee, but we became our own fake users. We went in and created accounts in, in the early tubes and pretended we were just, you know, horny porn dues at home. And we would take Wasteland content and, you know, hardcore punishments and forbidding these and, you know, all our various, but we would chop them up and the segments and we would upload them, but with a little, with a little gimmick at that point, that you’ve should not allow watermarking and have a head of a watermark that would actually crop it.

1 (26m 59s):
So it wouldn’t show a watermark. He didn’t want any traffic leaking out what people typing in a domain name, you know, something.com Oh God is God for bid. So what we did was came up with, with a little logarithm, with which he programmed into our editing equipment, they would take a wasteland.com logo and it would randomly place it for three seconds at random places on the video screen. Not at that from the very beginning. So at the 35 second Mark, and at the 35 seconds, 72 second, whatever a second it would appear.

1 (27m 35s):
It was like, and it would float in and move, move up towards the top of the screen to attract the attention of the viewer. And we call them floaters, which was kinda funny. Cause like when you flush a toilet and coming close, that’s what they work. If you can flush it all your life, they can come back and you would not, if you can’t even believe how many, the type in traffic from the early tubes was like, what the f**k that people were buying? I mean, they were seeing, they were seeing original content with what we call this floater watermarks in them.

1 (28m 7s):
And we were very, very quiet about this because at that point, the other producers and webmasters in the industry were vehemently opposed to any twos whatsoever. But I looked at things and I looked at the growth as far as traffic and the successes, a YouTube that lead up to this is so, you know, this is f*****g stupid. You know, I can get, I can stamp my, a little foot up and down like Tinkerbell, but that doesn’t mean the captain hook is not f*****g here, but we very quietly did that because I didn’t want a whole bunch of people on the boards calling me a trader and a sellout and what a resume.

1 (28m 47s):
Okay, bye. I’ll just, I just won’t tell anybody I’m doing that. And we made tens and hundreds of thousands of dollars over this over a two year period until the tubes finally wised up and said, well, you know, we can get studio’s to send them this stuff, legally, a couple of banners, which are you now see, and their can be channels. Now when I call them con partner program for a porn hub or at least so we immediately assign, we were actually one of the beta testers for porn hub. I’m an exam cer a wedding in, you know, a loaded them up with, you know, 72 or, you know, five to six minute clips with a Wasteland logo on it.

1 (29m 25s):
It not a floater at this time. Some banners for them to rotate and you know, is nicely branded, you know, a big fat Wasteland studio’s thing that the top of the page that showed over or over a video so that we have a, some channels Asian and things like that, which was back in the day when you could actually have categories by race and stuff. Now, no, you can’t do that. It’s just, everything has just generic girls. Okay. Girls like girls, it’s going to be at that point, the whole, a whole,

2 (30m 1s):
I was going to say, I had noticed that, but I, but it wouldn’t surprise me considering everything right out here.

1 (30m 6s):
How many yesterday, ethnic have any kind of categorization and to become kind of a kind of

2 (30m 16s):

1 (30m 17s):
Yeah. But you know, we don’t do a lot of ethnic content anyway. So aside from a lot of Japanese stuff, what we’ve got a supplier that gets us some uncensored stuff that falls off a truck in Japan that doesn’t have the pickles on it. So we do quite well with that. So Asian has really our only market. So as far as back to the tubes for a second to the content partner thing, you know, we’ve got, you know, five different areas within a Wasteland studio session and people wander in their, and they wander around that.

1 (30m 48s):
You get to see our own stuff that we’ve got an in Japan or are they get to see original stuff from Wasteland or the original stuff from dot com. Right. You know, it’s get a banner under It. So, you know, people say, you know, to see more, is he the whole movie, you were the CCAC, you know, click here, click. Mmm. And how that works. The mechanics is that in the case of PornHub, Mikey, she has an affiliate account with us just as if you were flying a banner on your blog. Right. They’ve got the same sort of this.

1 (31m 19s):
So when someone clicks on the banner, it tracks through our affiliate program, shows that they sent it. And then if a sale is made, they get 50% revenue share on that. You know, which we pay them once a month. Umm, but also they pay us for other things. So it’s all kind of a wash at the end of the day. Cause the new generation they’re in other places are like porn hub premium where the studio gets paid per view. So they’re paying us directly for things in that other area.

1 (31m 51s):
So it’s, it’s all kind of, you know, we pay them money. They pay us money at the end of the day is probably a wash, but everybody made some money, even though it was kind of convoluted or it all happen. So that’s, that’s how we survive the tubes. It was just becoming fake users with floating, cheered watermarks and being early adapters of that content. But in our program and the, their premium content areas. So he works in, you know, most of the guys from, or early on that we were like, Tinkerbell is a sampling of a foot or you know, their long gone out of business and you left

2 (32m 27s):
Absolutely so many people. We’re just like, Oh, this is terrible. And what did they do? Most of them do,

1 (32m 33s):
Where are the same? That’s the same sort of personality and business is if you go back earlier to the host to galleries the TGP galleries, right. You know, people were saying, Oh my God, Oh my God, pre pictures and pictures. Oh my God, we’re going to do that will be in the dirt at that point. Well I guess what it wasn’t, it was used as a marketing modality, which is the tube’s or simply not there or another marketing modality. You get a choice of getting a a hundred thousand views on my thing’s on one of the, on my blog network is a day or 10 a million views on my brand today on the various tubes.

1 (33m 13s):
Right. You know, which he makes sense. Right?

2 (33m 17s):
Exactly. So a over the past several years, there’s been a lot of talk about creating ethical porn. Now you’re one of its most vocal proponents that how do you handle making sure that happens to a new studio practices in a sense I’m still a little bit in the dark on it, not being a content guy. Maybe you can tell me more about what is ethical porn.

1 (33m 40s):
Well, it’s a, it’s, it’s kind of a, it’s a word that has morphed a bit over the several years it’s been around. Uhm, in its essence, it means that everybody is in agreement in advance and during the process of what is being shot, that B the producer, the director, the performer is the camera dude, that guy, this whole into the microphone, everybody is on board with what this thing is. They’ve been through the preproduction meeting of these are what’s going to happen. These are the things which are you, okay?

1 (34m 11s):
These are things which we are not going to do because the performer does not do that sort of thing. And if during the actual shooting, just like in B**M, there is a safe word. Umm, so let’s say, lets say a performer. So this is fine with me to do this activity, but then an activity begins happening and that performer suddenly decides, okay, I, I don’t like this today. That condition is a safe word for stop everything, regroup, talk it through.

1 (34m 45s):
And then if that performance is, well, let me, let me try it again. Maybe just a surprise me or, or say no, let’s, let’s just not do this at all. There are so many things you can do with a human body. Sure. There is no need to have that one specific thing. Let’s just find something else. So at its essence, that’s what ethical porn is. As far as we go out to us, the way that we have always shot because were out in the middle of new England, kind of in the middle of nowhere is we’ve always worked with local people and predominantly people that are coupled, they live together, you have their B**M, their B**M couples in a way, you know, B**M a lifestyle arrangement.

1 (35m 29s):
And you know, in a lot of them are a performance artist. They go out to the B**M clubs and they tie each other up. There is a display step that we’re going to play with the player, all of that stuff. And they’ve got, they’ve already got routines down from these stage performance shows. So we integrate that at some point of departure for Angie stuff, for the shush SSA style column, that tends to be a couples, either living together Mairead or in some kind of a monogamous dating relationship that that already have chemistry.

1 (36m 2s):
And they’ve already got, they’ve already got to kind of a bag of tricks. We can call it, have what really works from them. So rather than, you know, Hollywood porn will be where, okay, you’re going to do this position. That position, that position coming at a pace and done no is not that at all. It’s very organic. It’s based on what the extra of the performers enjoy doing when you’re in some on that. And so in that regard, the way that we shoot be a B**M or the independent Adult stuff is much more of a much more of a documentary approach.

1 (36m 39s):
And it doesn’t look like a documentary we’re not making Ken burns born and we were making them real movies with the approach is that we are on the other side of the camera. We have talked through with everybody involved on what it is going to be. Some times there’s a script sometime there is a really big script. It’s going to ask you this movie. Sometimes you can script it all in the case of Wasteland oftentimes we use, we let the f****m actually direct a film because she knows exactly with her submissive, what’s going to work best.

1 (37m 10s):
So why should I be saying, okay, now it’s time to move on from the book, the web too, the backlog now that is just a stupid, you know, the STEM Don has got to experience, she knows what’s going to be hot. She knows what’s gonna turn on the submissive and get the right effect. So basically those are self directed. So, you know, that’s, that’s the, we, we kind of defaulted into ethical porn and just because of how we do business.

2 (37m 36s):
Yeah. It’d be, so it sounds like a philosophy call and it’s like, let it happen.

1 (37m 41s):
Yeah, it is. And the other part of ethical porn is really a morphed at this point into racial and ethnic diversity is proud of when people are talking about ethical porn. We we’ve never had that problem mostly because we’re in East cupcake, New Hampshire and the version in New Hampshire have as many people, our French Canadians and you know, we don’t have racial diversity here. We basically going through the entire gene pool of racial performers, you know, multiple times at this point, there aren’t any I’m.

1 (38m 17s):
So, you know, we do our best, but it’s not like being an LA or Vegas or, or Miami or a place like that, where they do have a lot of ethnic diversity. So it becomes important for people to, you know, to try to have some racial inclusivity. You know, we, we do have a lot of French Canadians.

2 (38m 37s):
No it doesn’t. So, so Colin, you’ve been doing this a long time and the word pioneer is certainly appropriate for you. What are the biggest differences you’ve seen in our industry since you got started?

1 (38m 54s):
Oh wow. Where would that even an isolate that over a 26 year timeframe, a couple of things, if I can not just pick one technology, it’s a no brainer. There was a terminology back in the nineties. I’m, you know, from Netty five through 97, that was a small group of us. I think there were 12 of us and we met@thislittlethingcalledynaga.com And it would be a IRC live chat where we would type in a little group room, you know, once a day.

1 (39m 25s):
And people like David Vanderpoel and a Ron levy, the guy that ran the set started to recover Radica and our be, you know, and people like that. And me, we would just sit and say, okay, how do you do this? And one of my favorites was that, okay, we’ve all got pictures on this with all of that pictures of the internet, but people want to see videos. How do we do that? And David Vanderpool came back a couple of days later. He says, I got it. I figured it out. It’s called a JPEG Bush. We’ll take, we’ll take us, we’ll set up a camera to take a still photo, every five seconds of whatever’s going on on a stage show where we’re at a scene and how they did it as exactly how they did it.

1 (40m 9s):
And every five seconds, the frame that this was embedded in, it would be a JPEG that would push to the next JPEG five seconds later, which was a safe time. Have you think everybody on the internet would have downloaded this first picture so he could

2 (40m 27s):
F*****g dialup back then?

1 (40m 30s):
Yeah. So that’s, that’s, you know, that’s how that’s, you know, the technology, I mean, back in those days it was like, okay, how do we accept credit cards over the internet? Let’s see how we can figure that out. You know, how do we, you know, how do we, how do we establish a reoccurring membership database to know when somebody is a membership has expired?

2 (40m 55s):
What kind of reminds me of Colin you know, did you ever see The? Did you ever see the movie that, that scammer for me passport did when I think he called it middlemen

1 (41m 6s):
The middleman yeah. A*****e guy, right? Yeah, yeah.

2 (41m 9s):
Yeah. He took everybody’s money and he made a movie kind of reminds me of that kind of reminds me of that movie.

1 (41m 16s):
Most of the characters is that are based on real life. People that I know personally, I’m sure. And some of them I’ve worked with or been screwed by. So middlemen is a good example of early technology and people unscrupulous people making a boatload of money and then moving Thailand, which is not what you are in Thailand. I know, but a lot of them went to Thailand, non extradition, and not as traditional places, I’m, you know, they, they made their money, they ran a dialer thing that has a huge scam.

1 (41m 48s):
Mmm. And if you remember you shy, but that whole profit plantation thing that it was silencing people’s speaker’s on their PC’s. So you couldn’t here, the modem hanging up or hear the modem dial up some place called Moldavia at $9 a f*****g minute, just have the connection to bill it. Oh yeah. Yeah.

2 (42m 12s):
He heard about it. I heard about that, but that was before my time in the industry. So I didn’t, I didn’t get their, that early on.

1 (42m 18s):
As far as the change where we were at 26 year period that have been around a technology, as far as the infrastructure have borne on the internet, obviously in technology and the way that we produce content, starting out as when we first started out, we were shooting on film, right. You know, we had a Nikon, some camera and we get 35 minerals in your films. We would shoot a role change roles than at the end of the day. All the roles would go to a guy called Victor down and East Babylon in New York. I’m, you know, in a bag on a week later, they would come back on this very early version of somebody called a CD, rom all the JPEG.

1 (42m 57s):
Oh my God. And you know, and they would actually, they would have to take this film and they would run it through a film that, and you would do development in a film scanning. That’s how that was the technology at a time. And then along came, I think the first big breakthrough and disrupter was the first digital camera around 1998. I think Kodak was the first to come out with It a nanny eight or nine ish. Don’t quote me on that day that there was a real game changer because suddenly you had, what were people like myself, who is a photographer at that time.

1 (43m 36s):
And you know, a small group out there that were doing professional erotic and fetish photography, suddenly anybody could make this. Of course, if they spent 1200 bucks in a Kodak digital camera, they can shoot all day. They didn’t have to do developing. They didn’t have to do anything This needed to transfer onto a computer, put it on a webpage, upload it to the internet and boom done. So that, that was the first disrupter or the second disruptor was a video.

1 (44m 9s):
Once we get past the whole concept of JPEG Bush and said, okay, we can take videos now. And there’s this thing called real player, you know, real media, I’m a, a way back. And there was a platform that you could encode yourself locally and put it on your server. And there was a player called the real player. There would then broadcast it. All right. Now is the size of that, which were like three 20 by two 40. There was basically an animated postage stamp at a screen, but that’s, it’s the head And, you know, so technology is, as far as video I’m, you know, really, you know, progressed exponentially.

1 (44m 52s):
You’ve got the entire virtual reality phenomenon that’s been happening over the past three or four years. That is doing very, very well for people that have exploited that, you know, but doing, and there’s a, there’s probably a good dozen studios ranging from large SU you know, small shops that, or they’re really, that’s their business model. They do VR and they do it very, very well. So that’s another, so in the, in the I’m in the change category, that would be pretty much all have technology.

1 (45m 29s):
I can think of as far as the business environment, as very much on from, in the early days in the nineties, it was very much an old boys club. There were no women and all boys. So at that point, we were basically doing things on a spit and a handshake. He says, okay, here’s our deal. And we are going to do this. And, you know, spitting a handshake done, you know, may be a contract or at least a agreement of some sort. But at that point it was just all boys. So, you know, okay, I won’t f**k you.

1 (46m 0s):
He won’t f**k me in. Cause you know, this is a mutual destruction thing is if anybody f***s each other, we’re gonna tell all our friends and then whoever, f**k the other one is f****d. It was really changed a lot. Now, once you got to, Oh, I’m thinking 2008 was really kind of a turning point. So many ways with the advent of the tubes, which really ramped up the pressure on studios and a web or a suit up their game and a way. And at that point, you know, when people start panicking, they start doing stupid and oftentimes illegal or at least unethical things.

1 (46m 39s):
And that was really the f*****g boom around 2008, people were scared. They didn’t know. OK, I’ll talk to you. I do, you know, I don’t know what to do. This two came along and they’ve, they’ve taken away at 60% of my revenue. What do I do? Well, I guess I’ll start screwing people. So at this screen, then that’s about this same time that M you know, a real boon came to adult entertainment industry who lawyers cause they were needed at that point because everything needed to be looking if you had 20 to 37 came in to play.

1 (47m 9s):
So that need to be looked at legal contracts need to be looked at carefully. Licensing agreements needed to be done legally and correctly, which is all good. You know, I really miss 2006, 2007, get on the phone with Ron levy spit and a handshake. We are done, you know, and a week later we were all making f*****g knows how much money too today, or I’m going to make a deal where say in another studio to do a joint project.

1 (47m 42s):
And, you know, two months later and tens of thousands of dollars in legal expenses later were all happy with our, in our confidentiality agreements are not copy clauses and the battle buddy. And we pull the trigger on that. So yeah. So two months later, as opposed to spend a handshake, but this is Sarah now, because it is as, is a very good assumption, that many deals you make at this point and the adult industry, somebody will f**k it up and you will lose.

1 (48m 13s):
Even if it was intense, you know, it might be certainly non a tangential. You know, somebody just might just run or run at a time and run out of resources. Right. You know, a programing or more of whatever as a subcontractor, it’s almost, are you sure, you know, is the whole thing could crap out at any minute because somebody else runs out of budget resources or time to fulfill the contract and then anything you put into it, you live it. Right. Right.

0 (48m 41s):
Yeah. You know, it’s, it’s changed. It hasn’t necessarily gotten better. Well, Hey, Colin, I’d really like to thank you for being our guests today on Adult Site Broker Talk I know we could go on for a couple more hours. So a lot

1 (48m 59s):
Between you where we can read a novel Bruce

0 (49m 2s):
Well, let’s let’s plan to do it again real soon. My Broker took today is part three of what to do to make your site more valuable for when you decide to sell it later, find new ways to monetize your website, such as sell advertising. If you’ve got a free, Site like a tube, that’s the best way to monetize your site. If you have a tube, another way to make more money is to sell premium memberships, offer free users, one level of content, and for premium users’, you can do things like give them higher quality or longer videos are both.

0 (49m 37s):
You can also make the Site and free for premium members starting an affiliate program. If you have a pay Site, especially, this is a great way to increase your quality traffic and get more joints with all sites who can figure out other upgrades and products you can sell to your users, pay sites can also sell pay-per-view where people have the option of paying by the scene for content. They can’t get on the Site. This is also another way to charge users, as opposed to a monthly fee, sell them other products like toys and novelties market, your business, do things to improve your search engine results like SEO.

0 (50m 18s):
There is some great SEO consultants out there who can help you get higher search rankings in Google. If you want some recommendations, contact us on our site list, all of the benefits of your Site in you’re marketing and how they affect the user. And of course, higher or a great marketing and consulting firms such as, Oh, I don’t know. Adult B to B marketing, which we also happen to own a eliminate unneeded expenses, constantly making sure you’re not spending money. You don’t have to make sure there isn’t duplication in your staffing from time to time.

0 (50m 53s):
Check services’ you pay for like hosting and see if they’re better and less expensive options. Take it from me. I’ve done this and saved a bunch. Plus got higher quality hosting in the process. Again, ask us for recommendations. Always look for ways to do things more cost effectively, along with this, make your profit and loss statement. Show more profit, increasing sales and reducing expenses obviously does just that make sure your P and L statement accurately reflects your company’s actual costs.

0 (51m 26s):
Not a bunch of personal expenses you’ve put in. This will cost you money when you sell it may help you with the tax man to put that stuff on your tax return, but it hurts you for to show that stuff on your profit and loss statement. Remember every dollar in profit increases the value of your website. As much as three to four times, this is why you need a good experienced broker to help lead you through the process. We’ve gotten people thousands of dollars, more on their sail just by adjusting the P and L statement to reflect actual business expenses, as opposed to a bunch of BS.

0 (52m 3s):
We’ll talk about the subject more next week and next week we’ll be talking to Adult industry PR guru, Erika Icon, and that’s it for this weeks So Adult Site Broker Talk. I’d once again, like to thank my guest Colin Rountree. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

Speaker 0 (0s): This is Bruce Friedman of adult side broker, and welcome to adult site broker talk, where every week we interview

Speaker 1 (15s): One of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus we give you a tip on buying and selling websites this week we’ll be talking

Speaker 0 (26s): to Mark Prince of 2much.

Speaker 1 (34s): Adult Site Broker is proud to announce adult site broker cash. The first affiliate program for an adult website brokerage. With adult site broker cash you’ll have the chance to earn as much as 20% of our broker commission referring sellers and buyers to us, that adult side broker check our website at adultsitebroker.com for more details. First of all, today let’s cover some of the news going on in our industry. A panel of the U S third circuit court of appeals has given the free speech coalition and the other plaintiffs, a victory on 2257.

Recently, here are the most important facts about the ruling section 2257 and 2257A of the U S criminal code were ruled unconstitutional under both the first amendment and the fourth amendment, but the law was not struck down in its entirety for all producers. The FBI can no longer demand access to your records for random inspections without a search warrant. You’re now less likely to be charged with a crime under two, two, five, seven, and even less likely to be successfully prosecuted.

Both sides of the lawsuit have 45 days to file a petition for a rehearing. So this fight isn’t over. And most importantly, you should continue all record keeping requirements under two, two, five, seven as currently written the overall effect of this ruling. Once again, on most adult businesses, is that the risk of prosecution for any adult company is now significantly reduced and the risk of a successful prosecution, even more so, but you’ll have to continue to maintain two, two, five, seven records for now.

However, you won’t be subject to warrantless searches, pineapple support, we’ll host a free online workshops centered on suicide prevention training to help adult industry professionals better understand the mental health issues that lead to suicide, including how to identify potential signs and the steps that can be taken to prevent suicide. The presentation is designed to help those in the adult industry provide direct support to those struggling, as well as showcase resources and tools for suicide prevention and provide tools and strategies for mental health challenges.

Individuals might be facing personally, the sex positive seminars scheduled for this from 10 to 11:00 AM Pacific time in the U S but may go longer and will be led by certified crisis. Counselor. Amanda T R Clemens Clemens said this webinar will be a user-friendly sex informed approach to suicide prevention and crisis support. That’s meant to be specifically performed by adult film industry people for adult film industry, people who may be struggling with suicide or other mental health related issues.

The more honest discussions we can have about mental health and adult, the less stigma those want to come forward and face. And the more who can be saved British tabloid, the daily mail has published a report implying a direct connection between new onset guidelines by the porn industry and the current Ron Jeremy sexual abuse trial in Los Angeles. A connection that is not supported by any facts. The article relies mainly on a single interview with performer and producer Keiran Lee, who spoke to ex-business to clarify.

He had been misquoted by the daily mail journalist, Alex Diaz. Lee told X biz. He had requested the removal of quotes. Miss attributed to him regarding Brazzers. The original daily mail article was rife with factual mistakes and serious misrepresentations and implications about the adult industry in general, its connection to the criminal proceedings against Jeremy and the studio browsers in particular. Now let’s feature our property of the week. That’s for sale at adult site broker.

We’re proud to offer for sale porn dot C O an amazing adult domain name. This domain can be used for just about any purpose, including a pay site or a tube site, porn.co, or rather porn.com sold for $9.5 million. And the.co extension is rapidly gaining in value. So besides being able to make money on this domain, now you can also count on it, appreciating in value. This amazing domain has been reduced in price to only $199,000.

Now time for this week’s interview. My guest today on adult side, broker talk is Mark Crips owner of too much.net Mark. Thanks for being with us today on adult side broker talk,

Speaker 2 (5m 25s): Thank you for having me, Bruce

Speaker 1 (5m 27s): Pleasure. Now too much.net is a company that produces live video chat software and has been doing that for 20 years. Darn long time. They operated live cam network for a long time. That’s probably where you know them from best and their latest project is mirror cam, which Mark will tell us about and a little bit here, Mark, what happened to live cam network?

Speaker 2 (5m 51s): A bit of a long story, but I won’t bore you too much with that. It was pretty,

Speaker 3 (5m 59s): Yeah,

Speaker 2 (6m 0s): It’s it was a product that ran its course. It was originally, it started off way back in, in the late nineties, early two thousands as a using a format called JPEG push, which was ridiculous by today’s standards. And that evolved into a windows media and that worked well for a long time. And then we replace it with Adobe flash and we kind of got too stuck on Adobe flash. We built around it and around it and around it.

And it worked really well until Adobe announced that they would not be supporting flash anymore. And, you know, while we knew that we, we knew before that, that that was going to happen. Apple was not supporting flash and the technology was getting kind of old. So we got to a point where we looked at it and said, this is going to be way too expensive to evolve this product into where it needs to be. So we retired at, we sunsetted it as some people say a lung several years ago, and that was that.

Speaker 3 (7m 7s): So what is mirror cam and why should someone buy it?

Speaker 2 (7m 12s): So Americhem is a new video chat platform. It lets anyone broadcast themselves over there, over there through their own website. It can be for solar models. It can be used for sites that want to employ models. It uses the latest technology, which is known as web RTC for real time. Communication when models are broadcasting, regardless of where they are or where their customers are in the world, the, the, the video is instantaneous at worst case scenario.

It’s a better one second with one second latency. So it’s really, really, really fast it’s. It does a lot of things like pay per minute chat tipping, subscription-based chats if, for models that have a membership sites and it works with their own payment processor or ours. So we have a, an, a, an agreement with a net billing. So if they don’t have payment processing already, we’ll connect it for them through net billing. Otherwise they can use their own payment processor.

Speaker 3 (8m 17s): Okay. All right. How’s it going so far?

Speaker 2 (8m 20s): I’m pretty good. It’s taken a long time to write and we finally finished it this year while it’s been finished, maybe since February, but we’ve been debugging and tweaking and making modifications since then. So now we’re finally ready to, to give it a, a marketing push that it deserves.

Speaker 3 (8m 40s): Okay. Alright. Now, some of the girls who worked with you and your studio were there for a really long time, why do you think they stayed so long with you guys?

Speaker 2 (8m 53s): It was a family. The, the, our like family, I guess I should say we had, when we started our studios, this is a long time ago, but when we started our studios, we had them in the lofts and the last were an old Montreal. So they were like brick walls on one side, and Rockwell’s on the other side and the high beam, ceilings and wood floors and all that kind of beautiful lifestyle stuff. And models really liked it. We hung out a lot and we didn’t treat them.

We didn’t say, get on camera and, you know, flash yourself. It was more like, here’s how the business works. Here’s what we really need. Do you want to learn more about how the business works? Let’s go to trade shows. So we involved all of them in just about all aspects of the business. And we weren’t afraid at all to answer questions about the software or technology or things like that. And their involvement in the other parts of the business, even in marketing made really helps people to focus on the, the, or pay attention.

Let’s say to the whole business side, instead of just what they were doing. And I think that they liked that a lot.

Speaker 3 (10m 10s): Oh, sure. Now you still have studios.

Speaker 2 (10m 14s): Nope. Unfortunately we sold them off several years ago and now the, for, for myself anyway, and my programmers, we all worked from home. We worked problems since before the COVID virus, but yeah, no, now we, I kinda miss it. We had that big place and lots of people and especially lots of naked girls running around and stuff like that. But now, yeah. But I’ve always been more comfortable behind the keyboard anyway.

So now I’m at home and we’re all working virtually. And that’s that?

Speaker 3 (10m 51s): How is that? I mean, how’s that working out? Tell me about the differences besides all the naked girls running around or not, not running around, but what, how’s it and, and what are the pros and cons of work? Everybody worked from home as opposed to the studio?

Speaker 2 (11m 12s): Well, I think our timing was right when we were, when we were running, our studios, girls models had heard about, you know, web camming and stuff like that. And they were completely okay doing adult content, but they didn’t want to at home maybe because they had some of the younger girls were living with their parents, you know, they’re like 18, 19, 20, but hadn’t moved out or yeah. You know, are they just weren’t set up, right? Didn’t have fast computers or fast internet or anything like that.

So they wanted to work from the studio. The studio itself was great because it let me control the environments, the, and made, we made it look as good as possible and sound as good as possible. We spent a lot of money on cameras and fast computers and good Mike’s and the removing, you know, anything that can cause echo and noise in the room. So that made our product look great. At, on the negative side, we had high rent to pay.

We had to deal with complaining neighbors. We had high insurance rates,

Speaker 3 (12m 22s): They stopped and they didn’t like saying a bunch of naked women running around.

Speaker 2 (12m 26s): Yeah. Well, we had one of our neighbors upstairs from us. This isn’t, we were in a commercial loft. So upstairs was residential lofts. And so one of them was a, also a cam model and she had no problem with it, but I wonder if our other neighbors would complain about the late night noise. So, but we had like all kinds of things going on. So the girls were chatting and we had music and we’re just like there until three in the morning, sometimes working. Right. So we were, we were probably not the quietest neighbor.

Speaker 3 (12m 59s): Probably not the best neighbors.

Speaker 2 (13m 1s): No. So versus a difference between working from home now, it’s pretty different. I think all models prefer to work from home. They they’re more comfortable. The, they already have fast computers and mobile devices and fast internet. And also the culture has changed. There’s more back then being a cam model was something that was, I dunno, not taboo, but let’s say they didn’t want to brag to their friends about, but now it’s, I think it’s changed a lot.

Now. Models are proud to be a cam models and they’re okay. Telling their friends and family, this is what they do because it’s, it’s, let’s be adult about this it’s sexual fantasy fulfillment. It’s completely safe. They’re there, they’re doing what they want to do. The customers are happy and they’re making a lot of money doing it. Right. So I think the culture has shifted also.

Speaker 3 (14m 3s): And obviously since you started 20 years ago, the technology is just, Oh, the change has been amazing.

Speaker 2 (14m 12s): Yeah, definitely. The, our original original video chat was the pixel size was 320 pixels wide by 240 pixels high, you know, teeny tiny little, nothing. But that back then that was like, wow, video live video on the internet. That’s insane. That’s, you know,

Speaker 3 (14m 31s): One of the newer, one of the pioneers of that. Right.

Speaker 2 (14m 35s): Well, I wouldn’t know. I wouldn’t say that. I mean, we were one of the first ones doing it, but not the first one. I think I friends was the first one and I know Python was doing live video before us. And I’m sure there was a few other companies they chose. Yeah, that’s right. Yeah. That’s right.

Speaker 3 (14m 59s): Former clients. So I know them. Yeah. So talk about, what’s changed in those 20 years, Mark. Talk about where you were when you first started the business and, and now where the, the live cannabis industry is because it was really embryonic back then. Now it’s just a huge multi billion dollar industry.

Speaker 2 (15m 24s): The, well, let’s see, what’s changed as far as technology is, is a lot, obviously it’s gone from tiny video at maybe 10 frames, a second to four K video at 60 frames, a second, you know, some it’s broadcasting at that resolution and frame rate is hard still because it requires considerable resources, but it’s there, right? It exists.

The, that would be probably the biggest change in the technology is just the video format itself. Everything else is pretty much stayed the same, except for mobile support. Which of course that has evolved a lot in the past five years. What else, what else, what else has changed? You mean not just in technology, but in the business in general? Hard to say, because like the, on my side of the business has been pretty much the same.

There’s other non adult sectors are interested in it. So right now we’re doing like, we do a lot of custom programming for video chat systems. So besides adults, there’s a consulting companies that are using our software and there’s psychics that are using our software. Right. And if you think about psychic, for example, that’s really the same thing. Exactly. As adult someone is in front of the camera, telling you, you know, kind of what you want to hear and then charging you per minute to make you feel better.

Right. It’s the same. It’s exactly the same. Just so you take out all the adult keywords and replace them with psychic keywords. And there you go.

Speaker 3 (17m 6s): Yeah. It reminds me of a date I had with a woman who was going to the psychic Institute and this is, this is a true story. And we first went down, we first sat down for dinner and I looked at her in the eyes and I said, so tell me about me. Oh, I thought it was funny, God, that had been 40 years ago, but what did she say? I don’t even remember to be honest, you know what she did tell me about me and God.

She was pretty close to, right. So what about in the, in the life cam industry though? I mean, you’ve seen it go from, from being very small to today being a dollar industry.

Speaker 2 (17m 56s): Hard to answer to that question because, well, firstly, yeah, the industry has as exploded, right. Obviously, but I’m not actually on that side of things. So we do like, cause most of my clients these days I have a lot of clients, but they’re small clients. They’re not the big super clients like MFC and, and chatter, bate and companies like that. You know, those big companies are doing their own thing. And for sure, their industry mates, I’ve got to forgot about them.

So like, yeah, they’re some of those companies are doing hundreds of millions of dollars in sales, every, you know, a, a year, if not more. So the it’s impressive, what they’ve accomplished and it’s impressive that of the market that they’ve captured. Right. Everybody knows their name. Everyone trusts them. They’re solid rock, solid companies and all that good stuff. And it’s very impressive. Okay.

Speaker 3 (18m 55s): Absolutely. So this whole COVID-19 thing, I can’t have an interview with that. Asking about that. How has that affected your, your business in your life

Speaker 2 (19m 8s): Business wise? It’s a, it’s terrible to say this, but the business is really increased since this, since the pandemic happened,

Speaker 3 (19m 16s): Terrible to say that hallmark.

Speaker 2 (19m 19s): Well, I, it sounds, I guess I feel guilty thing that I don’t know, a better way to describe it. The, everyone is stuck at home and everyone either wants entertainment. They, they, they’re looking for someone to talk to or they want to see some adult live adult stuff or they are at home and looking to make money because they’ve temporarily lost their jobs. Right. So since this started happening businesses, way up, I’m getting emails, I’m getting more phone calls than ever before everyone wants something custom.

So, you know, we’re charging, you know, we’re making our money on <inaudible> custom solutions. Now the personally it’s, I’m extremely lucky that it hasn’t affected me that much since I’ve been working at home for the past few years. And so my team, when the lockdowns happen, it’s like, okay, you know, it doesn’t add, does it doesn’t affect us. No. And I’m communicating with them every day.

So, you know, we, we talk, we’re all friends too. So, you know, are you practicing social distancing? Is everyone in your family? Okay. Do you know anyone who’s sick? You know, just, we’re all checking up on each other, you know, but yeah, no, it hasn’t affected me personally. The only thing I really miss is I love going to the movies, not just watching movies on TV, but going to the theaters. Right. I would go my chase and I, we would go at least once a month, if not twice a month, to see whatever.

And so we can’t get to do that. And we haven’t been to restaurants and any bars or pubs for a long time. So I’m missing that part. But everything else,

Speaker 3 (21m 10s): I think you, and a lot of people actually, and like you Mark my life, hasn’t changed a heck of a lot. I work at home and also like you businesses up, I think people are probably had time to sit there and go, you know, I think I am going to sell that website. So I, I think that, I think that that’s the impact that, so what, what else are you working on right now? What kind of projects are, are hot for you?

Speaker 2 (21m 42s): That’s it, we’re just doing the like ex except for some of the custom jobs that we’re doing, which I can’t say we have NDAs with each clients. I can’t really talk about that, but no, the that’s about it. The were I have like some different contracts, sorry, different clients that we have contracts with that we’re working for. Sorry for my squeaky chair there. I guess it’s ruining your podcast. That’s about it.

Speaker 3 (22m 13s): I don’t know. So what is the coolest thing you’ve got in your home office? You got like a moose moose on the wall or something. I mean, what’s the, what’s in your home office. That’s really cool.

Speaker 2 (22m 26s): Hmm. Well, okay. So I bought a Dell 49 inch ultra wide monitor that I bought that I bought this last year. And I think that is when people see this, they freak out because it looks like amazing. I’m looking right at it. And I still love this thing. I have 1980s era TRS, 80 model one and a TRS 80 model four. And they both still work. One of them is connected to the internet and let that settle in for a few minutes in 1980s, computer is actually online, you know, probably not cool to everyone listening, but that’s what I think is cool

Speaker 3 (23m 8s): To a tech to a tech geek. Of course it is. Come on. I’m sure there’s some tech geeks out there listening. They’re going, Whoa,

Speaker 2 (23m 17s): It’s a good thing. I mean a longterm relationship. If I, if I met any pretty girls and said, Hey, I’ve got a tear, sat on my shelf,

Speaker 3 (23m 27s): Mike TRS.

Speaker 2 (23m 28s): Yeah. I don’t think, I don’t think it would fly.

Speaker 3 (23m 32s): That’s probably even better than etchings. Okay. Figure out what you have come over and see my etchings means well, no, but that used to be a pickup line. Come on over and see my etchings baby. Oh, I,

Speaker 2 (23m 47s): I used to say I have a rare barbed wire collection. No, I didn’t work. I I’m a, I’m an accomplished triangle player. One day. I’ll learn how to pick up chicks.

Speaker 3 (24m 2s): There you go. There you go. On the rest of history.

Speaker 2 (24m 5s): Sorry. I should say women PC. I’m like

Speaker 3 (24m 9s): Go for it. All right. I’m old too. So it’s okay. So, so what’s the best and worst experience you’ve had over the past year. Should I go on to the next question?

Speaker 2 (24m 33s): I, nothing. No. It’s been very stable and steady and I cannot think of a single thing. I didn’t know, spiker Valley or anything there.

Speaker 3 (24m 47s): Okay. So what do you think the best innovation has been in the last year?

Speaker 2 (24m 57s): I was thinking that three D video is a bit further than a year from now. I think it’s maybe two years that’s been around or something like that. I was sure 3d video was, was going to take off. And it seems to have fizzled everyone. Like the company cam for two years ago, I think was broadcasting 3d video. And they had a, I tried it and it worked. It was okay. It didn’t work very well, but it was pretty good. Just the same. And, but now I don’t hear about that at all anymore, which I’m kind of surprised.

Speaker 3 (25m 32s): Okay. Hey, you hear more about VR? I think.

Speaker 2 (25m 35s): Yeah. So the, because there was a, a, company’s making three D cameras and you could stream left and right video and watch it with either your phone and Google cardboard or the Samsung VR, one of those things. So it was true 3d because it was discreet left and right video for your left and right eye. And I thought, wow, this is great. And then,

Speaker 3 (26m 0s): Well, to go along with, with VR, I didn’t even hear about that.

Speaker 2 (26m 5s): Yep.

Speaker 3 (26m 7s): Okay. So, so give me a moment. And you’ve been to a lot of trade shows. Like I have, give me what your over the years, tell me one that’s either your favorite or was weird or whatever, besides running into, besides running into me. Of course,

Speaker 2 (26m 23s): Because I was running it to you. Well, that’s, you’re limiting my choices. I would say probably my favorite trade show of all time was Internext in Miami.

Speaker 3 (26m 39s): Well, I get that a lot, I guess a lot. That was a great show. It really good

Speaker 2 (26m 44s): It’s for those who had never been there, they, the internets would take over this huge hotel. I don’t know how many rooms, but it was a lot. And I just remember like one night of partying. So it’s a bit of a blur now, but there was a party at that mentioned Miami, which I loved. And there was a, there was a crazy party that someone accompany called doc come on her face through and it was at a bar. Yeah. You know, and it was, so it was at a bar and they actually doing it live and things like that, then that was in, it was kind of scary because it was so crowded this place.

It was just ridiculous. There was another party that had, I don’t know what the exact word is, but people would hang from their backs. Like it was like a hook that would Pierce their back and they would be yeah. Hanging from this. And it was, I took pictures. It was, it was, I forget the name of the bar. So we did that crazy party, then another crazy party. And then it was five in the morning and we’re walking around and there’s a, one of the models that we brought was in a hot tub full of guys, you know, a five in the morning and just like, okay, I’ll just say, Oh, there’s people drinking at the pool.

Let’s go there a few fantastic. And, and chill out. So yeah, that was into next.

Speaker 3 (28m 15s): Always enjoyed that show. And by the way, the one thing about that show I recall was my wife, you know, of course she’s from Thailand and her going to that show and going, it’s too hot here.

Speaker 2 (28m 30s): Not me. I love that the temperature was something like, well, it was, yeah, it was really hot. It was like 80, 90 degrees or something like that during the day. But that was fine.

Speaker 3 (28m 40s): It was really human. So what do you like to do to relax?

Speaker 2 (28m 45s): I play guitar now. I started playing. I started, I just picked it up about five years ago, four years ago, something like that. So when I’m not working, I’m learning guitar and trying to play my favorite songs or just listening to music or swimming or biking. I’m doing a lot of biking now. So I feel better. I don’t get to do it in the winter at all. So in the summer is my time to exercise as much as possible. So I don’t get so fat in winter anymore.

Speaker 3 (29m 13s): Easy there with the snow.

Speaker 2 (29m 16s): Yeah. I know. I just, when it’s cold here, I just don’t want to go out. It’s I, I hibernate for the winter. It’s I don’t think it’s even glad you’re

Speaker 3 (29m 25s): Like stereo there, man. So do your neighbors, your neighbors, are they aware of the business you’re in?

Speaker 2 (29m 34s): Yeah. We moved into this. It’s a new development about five, six years ago and we’re friends easily eight or nine of our neighbors and they all know, and they’re all cool with that. And actually my next door neighbor’s daughter works for mind geek and someone down the street also works for, I, she told me the name and I forgot it now. It’s, it’s, it’s a thing. It’s a new adult company on, I forget the name, but yeah.

So we’re not the only adult adults here.

Speaker 3 (30m 7s): Canadians are so cool man. Especially Montreal or so I, I love that city and I always enjoy coming out there for the, for, you know, for Michelle s**t.

Speaker 2 (30m 20s): Yeah. I think that also helped, like even, so the culture here, people don’t care if you’re doing adult stuff, like, you know, if you’re a dancer or a cam model. And when I, before I opened my office, I wanted to make sure I wasn’t going to get shut down by anything. So I actually went to the police and I said, no. So I went to a lawyer, excuse me.

And he said, go and talk to the morality squad at the police department. Right. And like, I actually, I went there and I made an appointment and I said, okay, this is what I want to do. And I said, first, I want to tell you what I want to do. Can I be arrested just for telling you my idea? And he laughed and said, no. I said, okay. So what I want to do as I want to have an office space where I’ve got programmers in the front and naked girls in the back and they’re on camera and we’re broadcasting live sex shows or the internet, is that okay?

And he was a little bit quiet for a second. And then he called in someone else and the explained it again. And they both kind of laughed. And they said, no, it’s not. Like he basically said like, if the tenants don’t like it, you could have problems. And if the building owner, right. You know that, who lease it from has problem has a problem with it. Then maybe you’ve got problems there, but police wise, no, there’s no problem.

Speaker 3 (31m 51s): It probably is that as long as you invite us over occasionally to see the, let’s see the naked girl

Speaker 2 (31m 56s): As, as a matter of fact. Yeah. We had a party a few years later and they, I did invite them, my, my invited, my lawyer and who knew the people at them, the morality squad. So we had four different cops there and they were there just in suits. They weren’t there to be cops. They just wanted to, they were there to have a drink. Right. But yeah, so it was the, the Montreal was cooler than I thought when it came to this, they, the, the police were okay with it.

The lawyers were okay with it. My landlord was fine with it. You know, I told him the same thing. I said, we’re, this is what we want to do. We know we’re going to pay the, you know, we’re going to pay the rent and all that stuff, but here’s what we’re doing. Is that okay? And he goes, ah, f**k. Yeah. So, okay. He said, just don’t, don’t upset the neighbors.

Speaker 1 (32m 47s): That’s funny. Well, I, like I said, one of my favorite places, and one of the reasons is it’s just, it’s just way cool. Much, much cooler than the prudish United States of America, where I’m from.

Speaker 2 (32m 59s): Yeah. They are. They’re different States that have different levels of acceptance when it comes to this like California, it has to be the coolest bet.

Speaker 1 (33m 7s): Yeah. California, California, and New York are the coolest. Usually the coolest States are going to be on the coast. And the more you get to the center of the South of the country, the biggest prudes are, you know, residing. And all you gotta do is look at the electoral map and that’s usually a, you can usually see it. The red is the red is usually the,

Speaker 2 (33m 34s): Do you think they’re real prudes or fake? Prudes absolutely fake.

Speaker 1 (33m 40s): Oh, how many senators have, you know, gotten arrested in, in vice stings and things like that? You know,

Speaker 2 (33m 49s): I’d read somewhere. I don’t know who did this study, but apparently most of the craziest adults search searches, you know, for the craziest words you can think of come from the red States. Of course, you know, I would love to see that actual data though. That’d be, that’d be interesting

Speaker 1 (34m 7s): From the red state. Well, Hey Mark. I’d really like to thank you for being our guest today on adult site, broker talk, and I hope we’ll get a chance to do this again really soon.

Speaker 2 (34m 18s): Thank you, Bruce, for having me and good to talk to you and yeah. And I hope to see you again, hopefully at the next Quebec expo. That was always a fun show too. And that’s usually where I saw you. So maybe I guess not this summer, but hopefully next summer. I hope so too. Mark, take care. Take care.

Speaker 1 (34m 33s): My broker tip today is part two of what to do to make your site more valuable for when you decide to sell it later, keep your site design up to date, do a redesign from time to time, people are going to tend to think your site is the same as ever and click out of it without even looking if something doesn’t change. So keep it fresh and up to date times change. So should your website look at what your competitors are doing and see what it is you really like emulate success. If you know a site to be particularly successful, look at what it is they’re doing and do some of the same things.

I’m not saying copy it. I’m just suggesting you improve your site by looking around a bit, you’ve got to keep up with the times or you’re going to end up being left behind. Also keep an eye on your competition and make sure you’re offering everything on your site that they are or more don’t just look at their design, but make sure your offers are good. And you’re competitive. The same goes for your content. Do you ever wonder why one site does really well and the others don’t check out the content?

What are they doing that you’re not doing? Be willing to make changes. People can’t understand why they’re losing sales to a competitor yet. The competitor is clearly doing everything better. Emulate success. Make sure everything on your website works well. Make sure all your links work properly. Click them on a regular basis. If things don’t work, you’ll lose customers. People are not patient. These days. People’s attention spans are like that of a gnat.

They click out immediately and go onto the next result in Google. If they don’t find what they’re looking for. If the site is hard to navigate, or if things don’t work, check all your internal scripts and plugins and make sure they’re all updated regularly as well. We’ll talk about this subject more next week. And next week we’ll be talking to Colin Rountree of Wasteland and that’s it for this week’s adult site broker talk. And once again, like to thank my guest, Mark Prince, talk to you again next week on adult site broker talk

Speaker 0 (36m 42s): I’m Bruce Friedman

1 (9s):
This is Bruce Friedman of adult site broker, and welcome to adult site broker talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus we give you a tip on buying and selling websites. This week we’ll be talking to Morgan Sommer of Cybersocket. Adult Site Broker is proud to announce adult site broker cash. The first affiliate program for an adult website brokerage.

1 (40s):
With adult site broker cash you’ll have the chance to earn as much as 20% of our broker commission referring sellers and buyers to us. Check our website at adult site broker.com for more details. First of all, today let’s cover some of the news going on in our industry before the beginning of Monday’s hearing to set the preliminary date. In the case against Ron Jeremy, the da overseeing the case, told Jeremy’s attorney, he was filing an amended complaint, adding 20 extra charges to the eight existing charges of sexual assault against the adult performer.

1 (1m 18s):
Jeremy appeared in court on Monday where he pled not guilty to the new charges. The preliminary hearing was postponed to October 28th. His last hearing was June 26th when his bail was set at $6.6 million. And he’s been in custody ever since Jeremy’s attorney Stuart Goldfarb has confirmed that the new charges STEM from 13 new incidents, some of them as recent as earlier this year, the amended complaint includes six counts of sexual battery by restraint five counts of forcible rape, three counts of forcible oral copulation, two counts of forcible penetration by a foreign object, and one count each of sodomy assault with intent to commit rape penetration by a foreign object on an unconscious or sleeping victim and lewd contact, a lewd conduct with a 15 year old girl, VR bangers has started production of their virtual reality content and eight K ultra high definition beginning with Spencer Bradley in bachelor, no more a studio rep described the four K and six K ultra high Def immersive VR experience as smooth, clean, and pretty much giving you the unique feeling that you’ve been there with the girl you just watched, even though she most likely was on the other side of the world.

1 (2m 41s):
Now imagine that we could double, or maybe even triple or quadruple the amount of smoothness you’ve just experienced giving you something even better. Six K ultra high Def, which was originally designed for movie theaters gave viewers as much as 19 million pixels as long the user had a high end VR headset capable of displaying such high resolutions. Meanwhile, AK goes, even beyond that, giving you an almost overwhelming number of pixels and providing an even more spectacular experience, even though the display of the VR visor remains unchanged.

1 (3m 19s):
The amount of pixels per inch is going higher, effectively giving a smoother and more lifelike experience. Now let’s feature our property of the week. That’s for sale at adult site broker, we’re offering a sex toy review site dedicated to exploring sexuality and sharing and reviewing the authors favorite sex toys. The thing that really stands out is the extremely high quality content used throughout the site. Most sites, especially review sites, use junk content that is very obviously written just to rank for terms in Google.

1 (3m 53s):
This site is written in the first person and as a joy to read the authors, take the reader on a journey, showing them which toys that they find the most enjoyable and explaining how to best use them. The rankings in Google are high because Google is rewarded this site due to the quality of the content. It’s also a nicely diversified site in terms of revenue. It’s from a good mix of affiliate offers. So the business doesn’t hinge on only one main program. The site is also very diversified in terms of traffic to individual pages.

1 (4m 27s):
The most traffic page on the site only makes up 14% of the traffic. So it’s not dependent on just one page ranking. Well, all content is exclusive. Nothing’s been taken from elsewhere. Pretty much all of the traffic comes from organic Google results, no ad or traffic buying has ever taken place. This is an outstanding opportunity for the new owner. If they want to further boost the traffic, this outstanding sex toy review site is available for only $225,000.

1 (4m 60s):
Now time for this week’s interview, my guest today and adult side broker talk is Morgan summer at the founder of cyber socket. Morgan, thanks for being with us today on adult side broker talk,

2 (5m 13s):
I’m glad to be here.

1 (5m 15s):
I’m glad you’re here at six in the morning. Your time now a cyber socket is and has been for a long time. The leader in online LGBTQ information, they run the cyber socket web awards every January, and also do the now famous cybersec had parties at many adult trade shows. They also have the gay board cyber socket.com has site reviews, movie reviews, a site and company directory articles, a blog, and even live camps.

1 (5m 47s):
Morgan and his company have been an incredible contributor to our industry. And frankly, I can’t imagine it without them. First of all, Morgan new over at cyber socket.

3 (5m 60s):
I’m in at the moment, right? We’re not doing anything different. Other than about a year ago, we stopped producing the print magazine. After 21 years, it just became, it became, it was always expensive and it just became, you know, 70% of costs and 20% of revenue. And as long as it was still producing 50% of revenue, it was, it was still worth producing in spite of its costs.

3 (6m 30s):
But it also, you know, it coincided with some other changes where I’d been doing basically the same job for 21 years. And I, I wasn’t interested in doing that particular job anymore at the same level I was doing it. So, you know, so we made some structural changes in terms of what the company was producing, what we were selling. And then I also took a back seat for about six months and let our management team and my business partner take the lead while I pursued some other interests and do things like got certified to teach spin classes.

3 (7m 8s):
And cool. So, and you know, so then I started teaching six spin classes a week for awhile and, and you know, all the while still doing, working on cyber-stalking doing the award show for two, two years and all that stuff. But, but I also, my interest in advertising have also kind of shifted and I, and I started pursuing some other active, you know, what do I want to say?

3 (7m 38s):
Just started pursuing some other avenues for how to, how to be able to sell the kinds of things I want to sell. And because in the adult sphere, we’re very limited as to what we’re able to do. So, but that experience outside of the industry has also helped me to hone my message and our purpose for what we’re trying to accomplish within the industry.

1 (8m 4s):
That’s cool. Now you’re a, besides still working with cyber socket, you’ve got a mainstream, a regular gig. Now tell us about it.

3 (8m 15s):
Excuse me. Yeah. So yeah, that started, that was part of that process is me looking around trying to figure out what interested me. And I found that selling broadcast TV advertising along with digital stuff was what I was really interested in. And it always fascinated me. And I was basically relegated to a print and adult site realm where there’s, there’s very limited avenues. So I pursued that.

3 (8m 46s):
I work for an ABC affiliate here in Wichita. I’m selling TV advertising along with national and regional and even international digital advertising. And that’s kind of, that’s kind of interesting because it gives me a perspective on how the rest of the world is working in terms of marketing, where the real big money is being spent in marketing, how it’s being spent, the kinds of tactics that people are using, the technological innovations that have taken place that have kind of bypass that the adult industry has never been able to participate in because they were never offered.

3 (9m 25s):
Yeah. And so it’s just, it’s been really fascinating, but it’s also given me a fresh perspective that I then take back to cyber socket every week. So I’m still doing cyber soccer 10 hours a week. I just am not in the details of every day. Sure. So

4 (9m 45s):
That’s a big move for you a couple years ago. Yeah. Up and moving from LA to Kansas. How has that been for you?

3 (9m 52s):
Yeah, that was actually a good choice because you know, LA can be kind of a grind and the things I moved there for at 26, I got, but it wasn’t what I wanted anymore at 50. So by the time we kept coming back and forth to visit Michael’s family here in Kansas, and I came in all different, all different seasons, saw the worst of it and the best of it. And all the, while I, in the back of my head, I was kind of secretly thinking it would be neat to live there.

3 (10m 24s):
And, and it was decided when we came here for the holidays, one Christmas and one house shopping, and I saw what I could get seven, we bought a house before we’d even wrapped up life in LA. And, and that was that, but it, you know, so there was still, there was a festival, there’s a family connection. It’s that? And it’s also just, you know, we kept looking for another, a different place to live in the U S because we’re building a house in Costa Rica.

3 (10m 56s):
So we needed someplace that’s here and someplace where we could at the time, the plan was both work remotely. And I’d, this was, seemed like a good place. And now my parents are even here. They sold their house in San Diego and bought a really nice house here. And so we’re all here. So this big basically home, but it’s basically home-based now.

4 (11m 19s):
That is completely awesome, man. You seem to really love it. I think that’s, I’m really happy.

3 (11m 24s):
Yep. And then at this point we both have jobs that have tied us into the community here as well. So we’re both, we’re both working in marketing and both working with the digital stuff. So just, just working for competitive companies, which makes her interesting and still to dinner conversations where we may be working with the same client, but can’t talk about it. Work for another television station. Yes, he is.

4 (11m 51s):
That’s awesome. That’s awesome. I love when you know, you don’t want to use to sell radio advertising. So, you know, I find that fascinating that, that now you’re, you’re, you’re that you’re the herb tar like of, of Wichita.

3 (12m 9s):
I don’t know who herb Charlotte is.

4 (12m 10s):
Oh God. You’re so young, man. You never watched never. You never watched WK RP in Cincinnati.

3 (12m 17s):
Oh, I remember that show when I was a kid. Yeah. Yeah.

4 (12m 20s):
Herb Tarlek Viet was the, yeah. Now you remember, now you remember he was the, he was the sales manager with all the, with all the crazy sport coats and stuff. Yep. Yep. So you’re now the herb Tarlek of Wichita. I love it. So how do you feel the adult industry has responded to the COVID 19 pounds?

3 (12m 43s):
Well, I think studios are shut down. Production did so out of a sense of responsibility, but I think that what they did was they basically just dropped everyone off the face of the earth with no recourse. So honestly, I don’t think they did a very good job of it at all because the industry has always been structurally extremely caring about its own talent.

3 (13m 14s):
Most companies, not all, but most companies have just simply dropped everyone. They’ve dropped the people that worked in, in inside the companies they’ve dropped the talent, who based it suddenly found themselves with zero income. And I think that, you know, they dropped a lot of the ancillary people that do the production work for them or finished their videos and all of that other stuff. They just simply dropped everyone. And, and I understand economics, trust me, I’m a good capitalist.

3 (13m 45s):
But what they did was basically poisoned the well in a sense, because they shown everyone how important they really are to the functioning of these companies, which in a lot of cases shows that they aren’t very far important. Yeah. And I think there’s a lot of

4 (14m 1s):
Disposables for parts. Yeah.

3 (14m 4s):
Yeah. And that, and there’s always been that tension in the industry where the models and the talent have been referred to using terms like content as if they’re just an object or a commodity. Right. And anyway, so I think that we’ve just seen that super illustrated once again. And, and I think that there is a backlash that’ll happen with that where studios will expect loyalty again, once they start producing that loyalty will probably not come back.

3 (14m 36s):
Or if it comes back, it’s going to come back to the price. Yes.

4 (14m 40s):
Especially with the, with the clip clip and cam market being what it is. People can do things independently now.

3 (14m 48s):
Yeah. And I think that because so many people have now been forced basically doing stuff solo, I don’t think you’re going to woo them back when now they have, they have more financial independence than they’ve had before. The only way to get the really qualified people back, it’s going to be to pay them better and to make, maybe make more guarantees, right. To sign people, to contracts, whether they’re getting, or they’re getting salaries and treating and treating them like proper employees rather than just everyone pretending everybody’s an independent contractor.

3 (15m 22s):
Sure, sure.

5 (15m 24s):
How do you feel like the LGBTQ market has evolved in the past few years?

3 (15m 30s):
I tell you the truth. This is part of what made my decision to pursue work outside the industry is that I think the industry in a lot of ways has eaten itself. The, the pool of people playing in the market has gotten a lot smaller over the last 10 years. Lots of thoughts of smaller companies have either disappeared or consolidated and the larger companies and therefore the pool of people and personalities in it has gotten a lot tighter.

3 (16m 3s):
Right. And I think that that’s where innovation has now stifled like that we’ve gotten into a wreck with a lot of things. The LGBT market has a few really successful companies and then dozens of small struggling companies. Sure. And I don’t think they see there’s less reward for them because the traffic market is locked up and they cannot not compete. And so I think, you know, there’s a lot of people I know that I talked to who are very discouraged about their ability to continue doing what they do.

3 (16m 39s):
Right. Cause it’s just a function of how much energy do they want to put into a diminishing return. Sure.

5 (16m 51s):
So, so, so where, so along those same lines, where did all of the small, independent gay content content producers go?

3 (17m 4s):
A lot of them have just left the industry altogether, or they, they wrap themselves up into the affiliate program, aggregators, you know, and are hoping to make them living through that by having someone else manage the, the affiliate side of things and hopefully traffic. But I know that for most of the people I talk to do that that’s also not been successful. So I think people are looking at trying to extricate themselves from those contracts that they can, or they’re just leaving and moving on and doing other things.

3 (17m 40s):
Sure. Most people had something they did before they delved into the adult friend realm. So a lot of people I know are very busy with whatever that is. And I, you know, so I think at this point there’s a lot of the traffic market for adult traffic is really tied up in the, and a couple big networks and traffic brokers.

3 (18m 12s):
And unless you have a lot of money to play, really, it’s very difficult to get any effective traffic. Oh, of course, of course. And, and I think that serves the larger companies just fine. They don’t care. It doesn’t affect them and they don’t see it from the small company point of view, the smaller guys I see, cannot afford to buy enough traffic to make the returns they need anymore. Hmm. Got it.

5 (18m 38s):
Okay. So I know my opinion on this, but I’ll ask you,

3 (18m 43s):
What do you think

5 (18m 46s):
Trade shows are relevant anymore?

3 (18m 50s):
Personally, I stepped back from my 90 a year to two. No, because here’s the thing. The people I needed to do business with the most weren’t at the trenches anymore. And that was largely the content producers and, or the true powerhouse affiliates. They were not showing up at the trade shows, not, not in the numbers they used to the trade show simply became the ancillary business. People, all talking to each other and the same people talking to each other over and over and over again, following each other around.

3 (19m 26s):
And it, you know, a room vote with representatives from the third party billing companies is wonderful. They’re all great people, but I only have room for so many merchant accounts

5 (19m 39s):
Or traffic or traffic or traffic people, which seems to be what is overwhelmed with shows lately.

3 (19m 45s):
Right? And we always have two merchant accounts at any given time, but I can’t hold a merchant account from everyone that wants me to have one with them, of course, and have, you know, relationships with every IP SP it’s just not possible to do all of that. And everyone is tripping over each other, telling you why their rates are better, their throughputs better at the cysts, it’s just nonstop. And then the affiliates that do show up or the affiliate reps that show up from studios all say the same thing.

3 (20m 17s):
Their conversion rates are the best. Our content is the best. Well, everyone’s not the best. It’s not true. And everyone’s conversion rates are wildly, not, not the same. And we know that because we’re, we’re an affiliate of 200 companies and we, and we track every affiliate program. We promote across our network of websites. So because we have the cyber socket site and older, gigantic monstrous, one that called juicy goo. And then we have a bunch of blogs and we, we move companies and, or programs through our network of sites.

3 (20m 56s):
It’s a closed network. We don’t really do traffic deals with anyone. We don’t, we don’t because there’s just no outside source there, it’s all self-generated stuff. And so when we look at the ratios and we look at the, you know, whether we think companies are being honest or not, and you know, when we send 3000 clicks and it’s a zero conversion yet publicly on their affiliate page, they’re saying their conversion ratio is one and 150.

3 (21m 26s):
Like you’re lying. When I know that someone else is a hundred, 100, 150. So I know that the traffic that we generate convert, but it doesn’t convert equally. Oh, of course. Right. Of course.

4 (21m 40s):
Yeah. And everybody’s the best and the greatest, right.

3 (21m 43s):
That leads me to the other part of the problem, which is this weird overreliance on the affiliate market, but it’s also, it’s treated the affiliates all along as if they are a problem and not a solution. So there’s a lot of antagonism about affiliates, right. But then also a lot of affiliates became bullies to the content producers telling them, well, we’re not sure your site fits our paradigm. So there’s just been this weird thing all along.

3 (22m 14s):
But the affiliate market, I think, is dying quickly, the way it’s being managed these days.

4 (22m 21s):
Yeah. I think that has a lot to do with it. Certainly it can work. It just has to work the right way. Again, I have an opinion on this, but what, what do you think is wrong with the industry marketing paradigm?

3 (22m 39s):
I think it allows someone who, yeah, so there’s a few cup. There’s a couple big things. One, I think there’s been an over reliance all along the way on this affiliate model, I built the website. Here’s my content. My content is, is great. A your now your job is to sell my content. And if you fail to sell my content, it’s because you are flawed or your website’s flawed, or your traffic is flawed.

3 (23m 11s):
And therefore, and also this, when someone comes to you to buy traffic from you, they want to buy it at the super cheap discount rates that the traffic brokers are selling junk traffic ads. And so the buyers on the other side, they’re chained to basically belittle you belittle your website and the little, the conversion rates, no matter what they really are, because you can never tell, but they’re basically trying to bully you into, into lowering your prices to a point where it’s very difficult to sustain that, even selling those things.

3 (23m 44s):
So I think, I think that, and you can’t compare junk traffic from tube sites and, and traffic inside of these broker networks to direct traffic and the curated sites. It’s very different. One is hyper qualified. One is who knows what? And I think there, and I think there’s, so there’s a culture right now where that’s, those are the two extremes that we have and buyers are generally not that invested in the industry.

3 (24m 16s):
They come and they go from the company. So they don’t really work on building longterm relationships with people either. So it’s, they’re not, not following the, the general rules of marketing. What should, the things that I get to use when I’m selling TV advertising or, or national digital campaigns, we’re working on the same numbers and we’re looking at ROI, but it’s professional and people treat each other, mostly respectfully. A lot of agencies still have kind of dickish people in them. But, but, but that’s,

5 (24m 48s):
I remember right.

3 (24m 51s):
Culture and the culture exists, but I think it’s translated into the adults fear, but worse because it’s dominating the adult space. Got it. So, well

5 (25m 4s):
Obviously race in Americas is, is certainly a hot topic right now. What changes do you think our industry needs to make regarding race

3 (25m 16s):
For the last 23 years? As long as I’ve been attached to this industry? It’s been a thing that my friends and I have talked about. There is systemic racism in everything about the industry, there’s systemic racism and everything about American culture. And then a lot of, a lot of countries, right? Not just, not, not just Western countries, there’s all this thing about the other, but in the adult space, they’ve always, basically justified it by saying things like, well, it doesn’t sell.

3 (25m 52s):
And if it doesn’t sell within, we don’t make it. And our job is to sell. So it’s not that we’re racist. It’s just that we’re only gonna make the thing that sells or does the thing that sells the most, but that has translated to treating models of color as if they are only useful for that commodity. That’s about race. So, because we’re so busy, only looking at people as they’re in there in terms of their value in a racialized product, we will never get rid of racism in the industry because you’re always going to be the black model or the Latino model, or

5 (26m 30s):
Okay. In other words, in other words, if you’re the black model you gotta to be on the black site.

3 (26m 37s):
I heard some people saying on the experts thing, once we’ve sought our quota of black or Latino content for the year we’re done. So sorry, we can’t use you. And then, and that is, and that’s because everyone’s just looking at things in terms of these categories. I don’t know the solution to that though. I see the problem. We can identify the problem, but you know, you can’t force companies to make a thing they can’t sell.

3 (27m 9s):
Right. But we also need to start at least talking about race in a different way. And instead of pretending that it doesn’t that the problem doesn’t exist. I know on the gay side of things, black models that have been friends of mine over the years have always talked about it. Have always been, say how they feel and how they don’t feel valued and how they don’t make as much in general. And I think that’s, it is sad. And I think it causes a lot of people to feel very discouraged about it.

3 (27m 43s):
But again, Islam, this models are treated as disposable commodities rather than intrinsic parts of the company. I think whenever you get past that, Oh, that, from that, from that standpoint, I guess there isn’t racism. Cause they’re all treated that way. Well, there, I think they’re the racism is that those people of color are treated even worse because they’re told that’s the sad part, right? So they’re all, they’re all not treated well right there, but people of color are treated even worse.

3 (28m 17s):
And, and so, you know, so like with our award show, I’m not sure where we’re going with our categories. I know that the other companies that made react made statements of there will be no, no racially themed categories. I haven’t made that decision yet. We haven’t put out our nominations categories yet because I’m going to be talking to different models. Who of color find out what they think. I want to know what they think. I’m not in a public forum. I want to know what they think.

3 (28m 47s):
One-on-one because I think there’s a lot of, there’s a lot of the jerk reaction to when people say things that don’t represent what someone else thinks they should say. So I want to talk to people off the record first, get a good feel for how different people are feeling about things. And then we’ll make a decision. Cause I’ve already, I’ve did a little straw poll on Twitter. The other day, I was asking people that they thought, and I wanted only response from people of color.

3 (29m 17s):
Oh, interesting. Do you want, do you would, of course I got lots of white people with Rupa Kenyans chip, but it’s just, okay. I didn’t even ask their opinion. You got it anyway. That’s well, that’s white people, but wait, wait, what do you need? My opinion doesn’t matter right here. So, but I got two sets of feedback and they’re, you know, that are contradictory. One is no racialized categories at all. And the other one says, no, we need to have distinct categories because they get lost in the bigger categories.

3 (29m 51s):
And there’s a lot of people who do a lot of really good work and they want to be recognized. So I don’t, there’s no easy solution there. And we’ve gone round and round this, this monkey for years, because in a 20 years ago, we’d dropped a couple of the racial categories based on the suggestion that someone had. And we did. And we, and then we got calls from a couple of different people, basically claiming that that was an example of us being racist because we dropped the categories well.

3 (30m 30s):
So we added the categories and we’ve tweaked the names because we’re trying to do our best as white guys, right. Who run a company to respond to the community in the best way we can, but I feel B and I, so our responsibility is to do that. But I’m also, I can, I only approach it from the opinion of a white guy, who’s lived a white life, right. So I, you know,

1 (30m 56s):
But you’re doing everything. You’re doing everything you can to get the opinion from the people who really matter.

3 (31m 3s):
Well, we’re trying to do that even better now. So at this point, because the topic is on a forefront of everyone’s minds, I’m trying to get a really good feel for how people of color in the industry feel about it

1 (31m 17s):
When you’re going about it. You’re certainly going about it the right way more of it.

3 (31m 21s):
Yeah. Well, I hope so. That’s our goal. So

1 (31m 26s):
Now you are certainly a pioneer of this industry, where are the rest of the pioneers gone?

3 (31m 33s):
I’ve left the industry altogether. And I think that for some people, it was a lot of fun in the beginning when we were creating things out of center. When there, when, what it’s going to look like was still an open question and people were creating new things, new sites and new ideas all the time. And so the question of what’s new would produce some really interesting answers. I’ve watched, you know, a couple of really innovative companies try to come in and, and help the industry evolve in new ways, but the industry didn’t want to evolve yet.

3 (32m 10s):
So things like some things like VR, VR technology, is there, the cameras are there, the sets are there. People are buying those things for gaming, but a lot of companies just aren’t really interested in pursuing it right now. And, and I think that meanwhile, the mainstream world is pursuing it. So, you know, it’s something that people are going to have to do whether they want to or not. But at this point, I don’t believe that the industry is driving technology the way it did 15 years ago.

3 (32m 41s):
I think it’s become a follower. And I’m, so this and that is our opinion, right?

1 (32m 50s):
Well, you’re not, you’re not short of them, but they come from a very, they come from a very, a well-schooled place in terms of, in terms of technology, what is the industry doing wrong?

3 (33m 8s):
Okay. I don’t want to use the word wrong, but I think there’s a reluctance to adopt new technology until they see their competitors doing it. So everyone’s doing a look, wait and see thing and following the leader, but no one wants to be the leader. Yeah.

1 (33m 27s):
Yeah. But, but Morgan Morgan, that I’ve been in this industry now for like 17 years. Okay. Not as long

3 (33m 33s):
I, you

1 (33m 35s):
Ever seen this industry be anything but followers?

3 (33m 40s):
Well, I think in the very beginning of it all, when we were building the things like the subscription models that became a standard across the world while we were doing things like that, that was, that was innovation. When we were using computers in cams, in a new way that people hadn’t seen before, that was innovation. And I think, and I think around 10 to 15 years ago, it just stopped being the innovative side of things.

3 (34m 14s):
You know, at one point this industry was really a part of things like CES and that we were, we we’re an ancillary part, but part, right. And I think there were a lot of interest. There were a lot of tech people that were in the industry as well. Now it’s basically, there’s an awful lot of people that are just, you know, people that look at spreadsheets

1 (34m 40s):
Well, as mainstream business, as more mainstream people come into the industry, I’m afraid. That’s what you’re going to get.

3 (34m 46s):
Yeah. Yeah. So, and you know, and I don’t have a solution for that. That’s why my own interest has gone to things outside of the industry as well. But in, but in doing that, I have learned those things that are out there that help drive business for, for mainstream company is digital tactics and things that no one in the adult industry has. And it’s, and it’s interesting because there’s a reluctance where, where it can be applied as a reluctance by these people to try things that no one else is doing, even though mainstream companies have proven that they work.

3 (35m 31s):
But also a lot of them, I can’t sell to adult companies. So at least to their adult facing product, if they have more mainstream products, we can do that. Things like ed and stuff like that, all work just fine on these things. But Google and other bigger players that underpin these things, aren’t interested in adult stuff, but there, but there are solutions it’s not entirely a lot. It’s not entirely a locked laptop thing.

5 (35m 60s):
Yeah. I, I just want, I, I questioned why VR hasn’t taken off more so than it already has an adult.

3 (36m 11s):
I think, I mean, I remember watching a couple of different conferences two years ago. One of the trade shows that I can’t remember which one, but people talking about it and what I saw was studio owners themselves who were in that room, weren’t even aware of it. Like half of them, half the people in the room were, but the other half of warranty, even aware of it and the questions really were where it is that, so I hear it.

3 (36m 41s):

5 (36m 43s):
Do they re did they read

3 (36m 45s):
Apparently not, apparently not that much. I don’t know. And maybe today they do, but now there’s, you know, the, but the, but the ground is shaking, shaking again. So we’ll see. We’ll see what happens. I don’t know that right now is the time for that. Some people will choose to innovate, but right now would be a good time to innovate. I think so, too.

5 (37m 5s):
So is, is reform of the industry necessary or is it even possible?

3 (37m 11s):
I don’t know how you reform a thing that isn’t, that isn’t centralized. There’s no governing body. There’s no, there’s not even a true trade association. Right. There’s, there’s a couple of organizations that do functions that a trade association one, but yeah, there really isn’t one and there’s no standards that everybody abides by. So

5 (37m 33s):
Is as close as we got so far.

3 (37m 35s):
Right. And I support them when I’ve been a supporter of ASAP for 20 years as well. Absolutely. But I, you know, I was on their board for 10 years, but it’s, but I think that, you know, it’s still a loosey goosey operation with a lot of people doing whatever they want and no one yells at them and hopefully they don’t get in trouble. And, and just, you know, I don’t know. I don’t know that there’s, I think that the major companies can reform themselves and reform by, by working with each other.

3 (38m 10s):
But, you know, there’s always going to be outliers doing whatever they want.

5 (38m 14s):
This is true. So what’s next for cyber socket.

3 (38m 19s):
I think we have to figure out what we’re doing for our award show in January. That’s probably the next big conversation that Tim and I need to sit down and figure it out. Whether we’re going to do a live show. I don’t think LA is planning on allowing large gatherings. I’m pretty sure the of West Hollywood will not

4 (38m 37s):
Kind of, it’s still kind of early, but it’s not looking that way. When, when you, you know, when you’re, when you’re still seeing record a record cases.

3 (38m 45s):
Well, I know the city of Los Angeles has basically said no large gatherings through the rest of the year. So that’s, that’s already a done deal. What it’s going to look like the second or third week of January, I don’t know. But I would imagine that X business in the same position, looking at how they’re going to do their trade show, just do we, I actually just did worked with webmaster access to help them drive signups to their virtual show. One of the products that I sell in the mainstream world, I was able to sell to them and really it’s called ATD advanced target, advanced target display.

3 (39m 25s):
So it uses some really cool uses voice recognition. So you know how, when you talk about things, suddenly you start seeing those ads. It’s, it’s that it’s that technology actually is a real, it’s a real thing, not, not a made up thing. So it’s advanced target display. So it uses a combination of voice recognition, Google search stuff, and a couple of other demographic building things to help build an audience. You can focus it on a certain geography and then you apply a bunch of keywords and it basically builds an audience out of the internet that is specifically interested in the thing you sell or the thing or the thing you’re making.

3 (40m 8s):
So I’ve applied that same technology to the American heart association and K drive to generate people interested in Medicaid signups. So it’s like really interesting permutations of audience building, but this technology works for that. And ed works successfully for that. And so anyway, so there’s, well, how do they get on that topic? We were talking about shows that I think that virtual shows are working.

3 (40m 42s):
I know what

4 (40m 43s):
I are. That was a good, that was a really good event. I enjoyed it,

3 (40m 46s):
Right. They had a thousand more people participating. I think that they were planning on a while than they ever thought they would have. And I think, and I think they were really brave to do it the way they did it. And to show everyone this can be done. And, and for the next year, it may be that more trade shows need to be that otherwise, but you also open up your audience. So I think for every trade, so there should always be a virtual option moving forward.

4 (41m 15s):
I think you’re absolutely, I think you’re absolutely right. And I think they’re going to work out so good. You’re going to start seeing that

3 (41m 23s):
Right. And I know like why not J he works for a company that has a technology, his main street job, right? He works for a company that has a technology that allows you to do that. So there’s, there’s plenty of, there’s plenty of paths forward without being in person. I’m going to think in person events are great and meeting face to face is great for relationship building, but you know, the world we’re in right now is putting limitations on that.

3 (41m 53s):
Oh, sure. Absolutely.

1 (41m 56s):
Well, yeah. I hope there will be more virtual shows because I don’t think physical shows are going to happen this year.

3 (42m 2s):
Right. And I, and I might actually attend nine virtual shows a year, but there’s no way I’ll ever go back to showing up at nine shows a year.

1 (42m 11s):
I know I never did. I never did. Morgan. I think the most I ever did in a year, it was like six.

3 (42m 17s):
That was too much. So it’s rough. And the older you get, the harder, it gets

1 (42m 23s):
Hard on the body. I’m 62, man. I ain’t gonna, yeah. It’s a SS not going to happen. Well, Hey, I’d really like to thank you for being our guest today on adults. I broke her talk and I hope we’ll get a chance to do this again really soon. My broker tip today is part, one of what to do to make your site more valuable for when you decide to sell it later first, make sure you’re converting as much of your traffic as possible. Traffic’s expensive, whether it’s search engine, traffic, review, site, traffic, or affiliate traffic, you pay it a lot for this traffic.

1 (42m 57s):
So make sure that when someone lands on your site, you give them every opportunity possible to either spend money or do whatever it is that you want your visitors to do. In the case of a pay site, make sure your billing options allow as many people as possible to buy, have multiple ways to pay in North America. Most everyone has a credit card, but in other parts of the world credit cards, aren’t used nearly as much in Europe. For instance, credit card usage is low. So look for billing options that will match the areas where your traffic comes from in Europe, ACH and debit cards are used a lot in Africa and other developing countries.

1 (43m 36s):
Many people pay by mobile, do your homework and find out how people pay in the regions. You get. Most of your traffic, it will make you more money. The worst thing you can do is get a visitor, have them want to buy, but since you don’t have their preferred way to pay, they can’t buy. If you’re looking for suggestions, feel free to get in touch with me via my website. Along with this is to improve your user experience, make your site attractive and easy to navigate. People have more options than ever these days.

1 (44m 9s):
I can’t tell you how many sites I go to. Even some that are owned by large companies, where the navigation isn’t obvious to the user, you poke around the site for what seems like an eternity to do something that should be relatively easy. Keep it simple. Before you launch any changes to your site, ask your friends to go to the site and check it out. Unfortunately, designers and tech geeks don’t think like us. You need real people to look at your site for you. The same kind of people who will be visiting your site next, make a good offer.

1 (44m 44s):
If you’re selling something in the offer, isn’t good. You won’t make money. It’s plain and simple as that. And if your offer is to contact you or get more information, then make the offer attractive and easy to understand. If you’re selling something, make buying easy, show them an easy way to buy and then leave, help them by making suggestions on what to buy. amazon.com is the best at this. They always have suggestions on what to buy based on your buying and browsing history. They use AI to do this.

1 (45m 15s):
There are AI engines available these days at a modest cost. Look into this. If you can, don’t clutter up your site with unnecessary items, buttons, and images. Keep it as simple as possible. The best and most successful sites are the simple ones. The ones that lead you to take the action you like them to do. It’s not that hard. Just remember when you’re putting together any site, try to think through the buying process, like a human being, whatever you do, don’t turn over that process to your designer.

1 (45m 49s):
Don’t just say, build me a website. What you’ll get at the other end will not give you what it is. You’re looking for. Give them as much direction as possible and make it easy for them to build a site for you that makes your business succeed. We’ll talk about this subject more next week and next week we’ll be talking to Mark Prince of too much. And that’s it for this week’s adult site broker talk. And once again, like to thank you,

0 (46m 16s):
My guest Morgan summer. Talk to you again next week on adult site, broker talk. Hi, Bruce.

Adult Site Broker Talk Episode 15

[00:00:09] This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and we discuss what’s going on in our business. Plus, we give you a tip on buying and selling websites. This week, we’ll be talking to Evan Seinfeld of Is My Girl.

[00:00:33] Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult website brokerage. With Adult Site Broker cash, you’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us at Adult Site Broker. Check our website at Adult Site Broker dot com for more details. First of all, today, let’s cover some of the news going on in our industry. The San Francisco Porn Film Festival concluded last weekend, and organizers are celebrating the success of the inaugural event, which was entirely online on pink label TV. A crowdfunding campaign earlier this summer surpassed its original goal of seven thousand dollars and eventually drew just over 11000 dollars to cover artist fees for over 100 participating filmmakers, guest curators and moderators, equipment and broadcasting tech and closed captioning in several major languages, among other needs. The event drew over 1500 attendees, with most of them viewing on laptops, a small number watched on mobile devices, tablets and airplay originally planned as a two day in-person theatrical event. The festival blossomed into a five day virtual attraction, presenting 90 films, including five short film programs plus Q and A’s and filmmaker talks, followed by a full day of recorded programs on demand for those who may have missed a live event or just wanted to watch again. Adult actress Brandi Love and conservative activist Terry Schilling recently debated the issues of age verification and keeping minors away from adult content on the Internet for the right wing site, Daily Caller dotcom media reporter Shelby Talcott mediated and immediately put both of them on their heels by asking them to make the opponent’s argument.

[00:02:37] Schilling said the best thing about porn is that it opens up opportunities to open up the conversation about sex. Brandy’s argument against porn was accessed by the underrating crowd. Schilling is a proponent of reforming Section 230 of the Communications Decency Act. Brandee came down on the side of digital I.D., which he said would be just like having a driver’s license. Love argued that responsibility needs to be on the person uploading the content by opening up companies to sue happy people or potentially people that want to abolish a particular aspect of the industry, meaning adult. That leaves these companies wide open by having a digital I.D., which is no different than having a driver’s license. This would be attached to your age, your name and all of your information. The pretrial hearing in the Mercedes Corera criminal case concerning multiple child sex abuse charges against Turner husband, which was supposed to happen last week at the Rancho Cucamonga courthouse in San Bernardino County, California, has been postponed one more time, this time until December 17th. The pretrial hearing, the crucial date that would determine the jury selection process and the date of the beginning of the actual trial has already been postponed numerous times. Most recently last month, Corera and her husband, Jason Whitney, were arrested after a police raid of their home on February 1st.

[00:04:08] Twenty nineteen, Corera and Whitney had been in county jail without a trial for almost 19 months, first without bail and later after they had have to liquidate all their assets and had no source of income due to their incarceration, with bail set at two million dollars each. Now let’s feature our Property of the Week that’s for sale at Adult Site Broker. This week, we’re featuring a premium tube site. The owner originally bought a tube scrip, but revised it by adding the following an option for premium videos on a paper sale basis, multi-language functionality, tabs, banners and different sizes with the option to add keywords and view stats. A pop under script, a pre roll system to show pre roles on V.R. as well as two D videos and an option so you can import embedded content and bulk from other toobs. The site has over 20000 nonexclusive videos and trailers. The site acts as an affiliate for all the studios and Ernes on a rev share or PCP’s model while sending traffic to the sites. The traffic is 90 percent direct and 10 percent of affiliate. This is a great custom TUV site for a company that already has traffic to send to the tube that they want to monetize. Everything is plug and play. This is an outstanding product for campsites, tubes or other sites that want to better monetize their traffic and it’s selling for only one hundred twenty five thousand dollars. Now time for this week’s interview.

[00:05:43] My guest today on Adult Site Broker Talk is Evan Steinfeld, a legendary figure in our industry as well as the music industry and owner of Is My Girl and Is My Guy. Evan, thanks for being with us today on Adult Site Broker Talk.

[00:05:58] Hey, Bruce, thanks for having me, man. Pleasure to join you.

[00:06:02] Pleasure’s all mine. IsMyGirl is the world’s first and only true adult premium social network in the age of fan platforms like only fans is My Girl is the Facebook of social engagement between influencers, models, porn stars, camp girls and their fans. In a truly interactive exchange, models keep 80 percent of what they make, and they benefit from promotion to millions of social media fans and millions of website visitors. Is My Girls Next Generation Technology provides models with ten different ways to make money, all from one convenient dashboard, including real HD pay per minute live streaming. The best part is that models can do everything from their phones, which is awesome. Fans and users have an up close and personal experience with the models and create media has also launched sister communities like Ink Girls, which is a collaboration with mainstream tattooed lifestyle brand inked. They’ve also started is My Guy, which is their male model and influencer site models on is my girl can friend each other and join. The conversation is my girl is growing month to month at a huge growth rate. And in the wake of the pandemic, there’s sign ups were up a whopping 50 percent, which talk about turning lemons into lemonade. Evan.

[00:07:28] So tell us a little bit about yourself and your career history, and I’m sure you could go on for a long time there, if only, you know, I definitely can go that great read introduction there. Sure. But we have to hire you after this is our, you know, like our promotional speaker, like, OK, OK, I read all the copy and I’m for I’m for Hiraman.

[00:07:52] I’m all I’m always for hire.

[00:07:55] So me too. But I mean to so.

[00:08:01] Ok, so my and I’m me, my life, my story is long only because I’m old. I’ve lived I’ve lived a lot of a lot of lives. But, you know, I’m from Brooklyn, New York. I started my career in the music business. I was the founder and lead singer and bassist of a band called Biohazard. And we you know, we had a 25 year career with a dozen studio albums and.

[00:08:30] You know, we sold over five million records in the 90s and we toured with bands like Ozzy Osbourne and Metallica, Pantera, Slayer, Wu, Tang Clan, Public Enemy, Radiohead, Coldplay, you name it.

[00:08:45] We played with in the Red Hot Chili Peppers, had a really great career and out of out of the I don’t know, the second half of that career, I it’s always to a friend my life. It’s like always through a friend, through a friend, you know, and then my and our guy who is who I wasn’t even working with anymore because we had signed the band, The Road Runner, and later to Warner Brothers introduced me to somebody to his wife, who was an attorney who represented actors and certainly a bunch of actors who were on a series on HBO on the first season of a series called Oz, which I was, which I was an immensely huge fan of the show. And it turns out some of the guys in the show were fans of my band. And we were introduced to Dean Winters, who, if you don’t know the Allstate commercial mayhem like me.

[00:09:45] Oh, OK.

[00:09:46] That guy is a great friend. He took me straight from this concert, sold out Hammerstein Ballroom, New York City, 4000 people to an after hours party that went all night to waking up Tom Fontana, who’s the creator of shows like Oz and The Wire and, you know, parters with Barry Levinson in Beverly Hills. And it’s one of these like big Hollywood people for and I ended up with a very long run with six seasons as a principal actor. I had never. Or but I ended up an actor on this HBO series Oz, and this ran, you know, many years that I got to work with, like as a matter of fact, the guy who I played opposite was J.K. Simmons, who won the Oscar for best actor last year for Whiplash. So it’s really funny because I’m no trained actor. I probably taking less than 30 acting classes in my life, but I was tutored.

[00:10:48] I must admit the obvious, they obviously paid off.

[00:10:53] Well, you know what I got on the job training from guys like that? Like even if you’re a bad actor, if you if you if you’re acting across somebody really talented, it all, they can make you good.

[00:11:05] You know.

[00:11:08] So, you know, there’s definitely that and out of the end of that part of my career, I was Ozzy’s final season.

[00:11:18] I made it all the way until the end because they used to kill a lot of people. And I actually have an interesting factoid that I I had the most registered kills of anybody on that show. I killed a lot of people on TV.

[00:11:32] And so through a friend, a girl who was the sweetest girl that I knew from New York because she used to date a friend of mine who was in a band type O negative with my friend, like my my friend Peter Steel, who I was a roadie for his band Carnivore.

[00:11:50] That’s how I got into the music scene.

[00:11:52] And Sal, my friend Sal, his girl that he dated named Annaly, who was like in New York City, photographer in Rock and Roll. And she ended up shooting models and she started shooting for, like, you know, Playboy and Penthouse. And then I get a phone call out of the blue from her and she says. Oh, no, no. So someone from HBO contacted me and said, so-and-so wants to meet you, somebody from Playboy, and I didn’t know who it was, so I called my friend s girlfriend Emily, and I said, Do you know who this person is? And it was it was terror. Patrick she saw me on TV and wanted to meet me, was really rare. It sounds so lame. And so Hollywood, like somebody who’s famous. They need somebody else famous, like not like super famous, you know, porn famous. You know, HBO wasn’t what it is now, then, you know, it was very prestigious. But I mean, it wasn’t as big as it was now. We were we were both kind of underground celebrities, I guess, you know, and through to through terror. I met her and, you know, we ended up being together for a long time and I got into the adult business. And that’s where I learned about business. And that’s where where I’ve been for the last almost 20 years here. You know, I founded the company television, you know, turned that into a whole bunch of revenue. I wish I would have known you then because I was we were we were actually, you know, got pretty close. That was right around the time that, you know, Jenna Jameson and, you know, did Club Jenna deal with Playboy? And we ended up doing our cable deal with Hustler.

[00:13:42] And you and I will talk about that later. But, you know, I you know, I’ve always come at the adult business from a very.

[00:13:51] A very connect the dots standpoint of like here’s audience, here’s the great content, let’s give them some great interactive. Let’s give people a great experience. Let’s give people what they want.

[00:14:03] You know, I really enjoyed a lot of success, you know, a bunch of companies and, you know, about four years ago by my good friend and partner, Don, who is the owner of eight companies, he he and I have been talking about this idea.

[00:14:28] That became is my girl, and, you know, he and I pulled up our fucking bootstraps and we built something from scratch from an idea, and if I were to win back the history of, you know, how is my girl started and. Then I’ll let you fitted into the question you’re going to ask later or skip one, or I could shut up and let you go talk to you first.

[00:14:56] And it’s your show, man.

[00:14:58] Well, anyway, OK, so I’ll tell this part of the story and then I’ll let you go anyway.

[00:15:05] We had this idea to build a.

[00:15:10] A social network to give back to the community that helped AGD and me in the adult business for us to how to give back to our community, saying it’s always seemed lopsided, it’s always seemed like we own the content here, morning magazines, morning websites and movies where, you know, I pay these amazing talent, you know, the fee that they want, you know, and I mean, I own tens of thousands of scenes of, you know, adult content.

[00:15:42] Which today, I don’t think has any value, really, so almost so it’s almost it’s it’s almost as though traffic is more important than content because everybody has a phone and everybody can make content. It’s really more about exclusivity and celebrity and influence. So the long story short is it took us a while to get here. But, you know, we built it from scratch and it was very organic. And we shared this with our communities and our communities, shared us with their friends. And, you know, today we have, you know. You know, thousands upon thousands of models and millions upon millions of users and, you know, we have a community and our models don’t just, you know, interact with their fans, but they interact with each other. It’s cool.

[00:16:38] Ok, so is that is that the main way that your three big products is?

[00:16:47] My girl is my guy. Any girls would differ from saying only fance.

[00:16:55] Well, I mean, when I look at only fans, which is, you know, it’s just this incredible phenomenon. You know, it’s the size.

[00:17:04] You know, but when I look at it, I you know, I see what they do well, you know, it’s a very it works well.

[00:17:13] It’s very simple product, you know. But when I compare us to only fans. You know, you don’t need a million followers to be on is my girl you can come with.

[00:17:27] But your 2000 followers or your 50000 followers and your fans will love the experience and our millions of visitors might discover you and you make it all new fans because we promote the shit out of our models, because that’s the world I come from.

[00:17:46] I feel like it’s entertainment, right.

[00:17:50] You know, when I after you know, when I when I met my wife, Lupe, my wife, she was who was arguably the biggest adult Internet star of all time when she was known as a little loopy. You know, once, you know, she had a you know, she had a website that was three thousand. And Alexa for a single girl site, never. There was also the. Yeah. Imagine this. Imagine I get a I get a message on MySpace from my now wife. We’ve been 12 years together and she. She said, I like the job you doing with your wife, you’re a great manager, I’d be interested in working with you. I’m a big star in Spain. I have a website. Maybe you’ve heard of it, that Olympic dot com.

[00:18:41] And I went and looked it up and it was literally like two thousand nine hundred and Alexa. And at the time I was, you know, I owned and managed to repatriate dot com, which made a lot of money.

[00:18:55] And we were partners at the time with, you know. We were working with I think we were working with Gammer, yeah, we’re working with Gammer, with our friends at Galba and that was really funny because.

[00:19:16] Like.

[00:19:18] I saw the amount of traffic and I was just I was floored and I said to my wife, come to America and we’ll talk business. And she showed up and we fell in love. We’ve been together 12 years. And she and I built several companies and, you know, had a lot of success in the space as well. So, you know, when you ask me about only fans and the difference between us and the fan platforms, you know, we have we have different tack than our competitors.

[00:19:47] And without me giving it all away, you know, are our models can go live and they can charge their fans by the minute or they can go live and they can go live and not charge their fans.

[00:20:03] They can go live for free and give their fans a great experience and get tips from their fans. They can do it any way they want.

[00:20:09] I just think, you know, when I look at all the platforms out there, you know, we’ve we’ve built the most features that I you know, someone will build more, I’m sure. But at the moment, you know, we have a lot of different ways for the girls to make money.

[00:20:25] And, you know, when you look at, you know, only only fans, I don’t even you know, they’ve been there for years. They don’t even have a home page. So I don’t see how, like. Models get discovered. You know, it’s now you know, it’s more like, you know, and I think that’s a model that suits big influencers that don’t need promotion. You know, if a girl has a million followers, is making a ton of cash wherever she is, she may not care. But even that girl, she doesn’t know. But that girl with a million followers, if she came on a site like is my girl, she would still bring her million fans and then she would have tens of millions of fans. Exactly. Exactly. You know, I mean, you know, we were the first ones here, you know? And, you know, I like you. I liked when you were reading earlier on about you’re talking about the people have kind of likened us to Facebook a bit just in in how robust the site is. And I’ll be honest, I didn’t like Facebook when I first saw it because I was really used MySpace and it seemed too complicated and it seemed like there was too many different options and too many things to click on.

[00:21:43] And I just wanted it to be my safe bubble of what I was used to, more so than something new for me to discover or.

[00:21:53] You know, like our site is, it’s it has a lot of features in the models, take the time to learn them, man, some of them are so successful, you know. Yeah, these girls make so, so, so much.

[00:22:10] Who do you guys do you guys offer tutorials for them to to take full advantage of it?

[00:22:17] Well, we offer a lot of things. So we do we do have a very robust FNQ. We offer people time like 24 hour model support. So like the bottom in the chat box, if a model doesn’t understand something. She has a question she can ask. And we always have direct messaging. We have a team we call our like our model community managers. And we have a couple people that a couple of different places in the world to speak a couple of languages to give somebody some assistance. Because you know what? What we hear talk to models is what they like about other platforms and what they don’t like about other platforms and what we hear across the board model and every about every platform. We people want somebody to you know, here’s what I can tell you. If you’re a model and you’re on is my girl and you send a request or anything, a question for support or you want something special, you need a special pricing, whatever. Yeah, we we’re the really, really engaged with our model community. And if if some model has an idea, Chip, half of the features came from our models ideas, you know, as it should be.

[00:23:39] As it should be. Do you guys do that survey, by the way, you survey your models.

[00:23:44] You know, it’s interesting, we we we. I’ve never done a survey like please vote on this yes or no. Persay, but what we do is we look for the positive engagement.

[00:23:58] So, like when we say, hey, all of our models, all of our models who love to smoke weed would like to participate. It’s free livestream. We’re going to smoke weed with our fans, hosting it right here on his micro dot com slash live right up.

[00:24:20] And we made it totally free to all the fans. All right. That’s fun.

[00:24:25] And hundreds of models opted into it. You know, I’m more of like a coalition of the willing in terms of like who wants to do this or that. But it’s funny you mention Sarah, because we’re actually we’ve been talking about that internally to get our models and more about what they like and what they don’t like on the site, because now that we have all these features, what we’re really working on is, you know, refinements and those little nuances that the user experience is great for either the model for either, but for both the model and the fans, you know, the user.

[00:25:07] Gotcha. So tell me more about your company. Create media.

[00:25:15] Well, create media, you know, where we are, an idea machine, you know, we’re the party, you know, we have some really amazing partners and some very successful and very smart people.

[00:25:30] You know, I try to always be the dumbest guy, the dumbest and the the dumbest guy in the room who’s you know, I doubt that I try to surround myself with smart people.

[00:25:42] Well, especially people who are really good at what they do.

[00:25:46] I love being around people who are like I’ve been I’ve talked I’ve talked to you have in there. I don’t think I find you to be close to the dumbest person in the room, but it’s nice of you to say that.

[00:25:57] Anyway, I didn’t say I was dumb. I said I want to be the dumbest person.

[00:26:01] I heard. I heard. I’m not sure. I actually think I was. I don’t think. I think. I don’t think. I don’t think.

[00:26:07] I don’t think you’re succeeding at being the dumbest man in the room at all. That’s what I was going to say.

[00:26:12] But anyway, yes, you are very smart.

[00:26:16] Anyway, well, thank you. So I try I try to think the way I the way I grow these days is, you know, I’m you know, my wife and I are kind of spiritual.

[00:26:27] And we listen to a lot of a lot of, you know, self-improvement and self development, things that like I wake up every morning and say, I don’t know anything so I can learn everything.

[00:26:39] You know, I can have my mind open. And that’s a good way to look at the world.

[00:26:44] What I think I know something. I get in trouble, you know.

[00:26:48] Don’t we all so until tell me more about the company where you were starting to talk about it.

[00:26:58] Our partners are, you know, the. Like I said, our partners are the people that our partners of the people behind streamside biggest campsite in the world. Mm hmm. And, you know, we we have long arms because, you know, we have reach into different spaces. And I love sports. I love I’m a football fan. And I think of a lot of things, like a team I really love.

[00:27:28] I really love team. And I love to you know, I love to know that if I’m you know.

[00:27:36] You know that if I’m the fucking if I’m the bell cow running back, you can give me the ball, I’m going to run full speed every time. But, you know, and I also want to make sure that I’m coordinating with the head coach, that I have a good lead blocker and we have a good line so I can do my job well because I have a great team around me.

[00:27:57] You know, that’s the only way to go. That’s the only way.

[00:28:02] So. So go ahead. I’m sorry. Create media. What we talk about is when people ask us what we do, I say we we build communities, you know, we build technology, we build structure for people to populate without the people’s content, without the people’s personalities, without the people’s social media. It’s just an empty website, you know. So we really do build communities. And like, for instance, we I’ll mention it on the site because it’s going to probably make an announcement in the next.

[00:28:36] You know, we just set up a site. If you go to you’ll love this bridge because you live in Thailand. So you’ll notice if you go to Kennie Beebs dot com, what does that know?

[00:28:50] Penni Beeb’s five ten.

[00:28:53] I know Peni API, Pin-Up API and awide.

[00:28:59] Ok, Beeb’s and.

[00:29:04] This takes you to our Filipina model website. So a lot of so a lot of people who may not be familiar with is my girl. You know, we have tens of thousands of verified models on our site or community. We have models in like 70 countries around the world. And we had some girls from the Philippines sign up, some influencers, some girls from Playboys and girls from FGM. A bunch of these cars show girls a bunch of girls who were really viral on Tock and. You know, our site pays out a lot of money. We pay out millions to. The models and we caught fire with some of the biggest influencers in the Philippines and some of these girls started making a lot of money, like fifty thousand dollars a month money.

[00:30:06] That’s that’s like that’s like half that. That’s so that’s so wealthy for the Philippines. My God.

[00:30:13] You know, even somebody who makes ten thousand dollars a month through ten thousand dollars. You live in the Philippines in a village. You are a person. You know, you’re you’re a force.

[00:30:26] Now, you can not only recite the site’s beautiful, by the way. I’m looking at it. It’s like, wow, look at these girls while Filipino women are stunning.

[00:30:35] Well, it’s funny. So some of one of the models who we actually didn’t meet through any of this, a model that we recruited through, actually, she came to us because she followed a choose a tattoo model with a big social follower who we didn’t know who she was. She signed up on the site and she just started making a bunch of money and a lot of money. And she went on her Instagram and she was crying and speaking in her in tagalong her in her native language, crying and all of this, you know, emojis and screenshots about money and money and money and money, screenshots of every time she makes a sale, she gets a confirmation email and she was selling, you know, I won’t speak. I mean, I’m not going to talk about her money because it’s her personal business. But the models, her name is Mimi, and he was one of our foundational models in the Philippines. And she was successful. But her story was beautiful because she was a single mom and she is her mom. And she. Take care of also her mother, I believe. Please excuse me about getting this wrong, baby, but she shared with her friends you said, hey, if any of you want to make money, she said, I made more money in the last two days that I made in the last year.

[00:32:07] And she started showing her actual sales figures and hundreds of Filipino models who were and these were girls with like credits who were like publishing models in Maxim. And they’d been in Playboy and, you know, on the cover of the car magazine, you know. Sure. And. And a lot of them had some of them have, you know, a million followers on Instagram, you know, these are really influential people and it kind of went viral in the Philippines to the point that we have so many of our top models are Filipino that we decided to make it.

[00:32:54] So we made this for them out of as a tribute because it’s such a you know, on our site, we don’t really do categories, you know, because social site, we’re not we’re not a porn site.

[00:33:08] So we don’t have that. We don’t I have no issues with the adult business. It’s just that’s not what this site is. You know, you don’t go here to look for to type in big boobs or, you know, a hair color type. This is not like this is more like discovery in a social way.

[00:33:29] Well, if you follow what you should do that you should do that here, too, as long as you keep nudity off of it.

[00:33:36] You know, here was the thought process is that they don’t do that on Instagram. They don’t do that on Facebook. You know, people are people less than a commodity.

[00:33:50] And we kind of like to let people self define their brands. That will give people sort features by who’s trending, by who’s going to buy who’s the most followed by who’s the most popular by who’s been on the site the longest. But we are judgment free social media. You know, my my dream is that we become, you know, really a social and social network. Mm hmm. Not, you know, it wouldn’t matter what people were doing and selling, but we really believe in inclusion and no judgments. And, you know, we’re not we’re not trying to categorize people. I think it’s wrong. I think especially in the social climate.

[00:34:41] Sure. Oh, yeah. You know, absolutely. Well, so people are also I always say people aren’t quite as easy out here, though.

[00:34:50] Yeah, but I don’t live there or here. I live in I live in the social media Internet space, you know what I mean? I guess so. I, I also live in downtown L.A., which is the epicenter of the social justice movement and the protests. You know, I now. It’s been it’s been going here for a minute and it’s actually, you know.

[00:35:17] Everyone around, you know, everyone that I know, she’s around, just she’s so much actual positive change and, you know, conversation starting and people really feel time out. Little fuck there, everybody. Everybody’s a little late.

[00:35:34] You know, I was tired. Oh, yeah. I just noticed a few hundred years, you know, just a few hundred years.

[00:35:42] Hey, I saw recently that you brought a very, very notable industry veteran onto your team. You want to talk about that?

[00:35:54] Sure. You now have the exclusive because we haven’t really announced it’s going out today.

[00:36:00] I thought you see it online. Is it up? I did. I took it off.

[00:36:06] Ok, so starting over and keep and keep in mind, we will be we are not we’re not going to be running this week. So we’re it’ll be it’ll be old news by the time it’ll be over.

[00:36:17] By then it’ll be evergreen.

[00:36:18] Exactly. Exactly.

[00:36:20] Ok, so yeah. So we’re really happy and proud to announce that we were fortunate enough to be able to bring Michael Klein on as the president of create media to oversee operations and, you know, new business and, you know, so many things that he’s great at because it’s a rich, rich history.

[00:36:47] You know, you probably know as much of his history as I do. Oh, show. You know what, Michael was how I met Michael was he became the president over at Hustla at 11, right where he was for 12 years, and Michael built hustla TV from the ground up. So in what year was that? That was I’m going to say. I’m going to say 2005. I know this because I was the first studio that he signed up. It was terrible.

[00:37:25] Ok, because, you know, the two biggest stars of the time, the two biggest independent studios, whereas club Gena and television, and they were both parties with Vivid for distribution, vivid all their cable with Playboy in general. It was Playboy and I. I had done a bunch of business with Playboy and I then I you know, I got to meet have you know, I’ve been to the mansion, I got the T-shirt and everything. And as much as I thought the brand was iconic, I really didn’t love, you know, I didn’t see it as a viable way to really.

[00:38:03] Child porn. Mm hmm.

[00:38:05] You know, I think I didn’t like their business, I was like, nobody wants one XPoint or this nonrelated, not like. Mm hmm. It was just like they were trying to sell you a kind of a blowjob with a condom, you know? And I somebody said I was arguing with somebody about it. I was like, I don’t want to do a deal with them because I had one of the biggest studios at the time and our movies were really valuable. We were getting tons of tons of money for them on broadcast, you know, and.

[00:38:45] I had done this project with Larry and interactive movie that we won like an avian award for like best selling movie the most Larry Flynt.

[00:38:57] I mean, we were talking about you think we’re going to win an award for this? You know, Larry put up a lot of money. We put a lot of time and creativity and promotion and marketing. And it was a big, bold, interactive. It was a it was like it was groundbreaking because the DVD authoring there was like options.

[00:39:15] You’re watching the movie and the girl answers the door. And she said, you want to come inside and you get to choose with your remote control to go inside or not. And the panel chose the outcome was different. And it was kind of like in between a video game and an adult movie.

[00:39:31] And I asked pretty pretty groundbreaking at that point.

[00:39:35] Yeah. And and I said to Larry, do you think we’re going to win an award? And he goes, there’s only one award I’m interested in. It’s called best selling. And we won and we won that award. But I met Michael and and I Larry believes in giving people what they wanted. And Larry thought, if I can Triple XPoint channel. And he did. And, you know. Wildly, wildly successful, hundreds of millions of dollars. And Michael with Larry, you know, Michael was the broadcasting genius who came, you know, mainstream broadcasting. You know, Michael had worked at Showtime and Spectra Vision, Independent Command and every place that you could imagine. He touched a lot of places. And, you know, and Michael and I became friends. I really enjoyed working with him. And we ended a deal with Hustler TV and part of the love, you know, we enjoyed a lot of success from that deal as well.

[00:40:38] And I think for for me to be able to turn around, you know, all these years later, you know, and have access to a guy of experience and track record of.

[00:40:55] Time to feed, time to feed your boy there, I’m not feeding him, he Michael’s really smart guy.

[00:41:04] Michael, you know, I’m talking about the dog. Yeah, OK. You could edit that part out.

[00:41:11] That’s OK. Hey, around here. That’s that’s beautiful noise. Go ahead.

[00:41:16] Oh, OK.

[00:41:18] So, yeah, so we’re excited to have Michael on board, you know, the intent is trust to grow. And, you know, we want to be the premium social media for the world for influencers. Doesn’t matter if you’re, you know, male or female or or non binary.

[00:41:37] It doesn’t matter how you identify. You know, we’re all inclusive, all welcoming, not judgment free zone people to monetize their social media and ours. Mm hmm.

[00:41:51] So you mentioned that you had been in the music business for a long time. How has that experience helped you in the adult space?

[00:42:03] Hmm, good question. It really hasn’t. I’ll tell you a tale that I never really thought about the answer to that question, the way I’m going to answer it. But I witnessed the big take away. I mean, I could tell you a lot that I understood a lot about branding with artists. And I could tell you that I understand merchandizing. And I could tell you I really understand content and distribution and and delivery mediums. Right. But the real takeaway of this, the real take away from the music business is that technology is such it is such a factor to. Is that an invention or an invention can make or break an entire industry overnight, for instance, point of relation.

[00:43:05] So I used to I have you know, I’m sitting here in my loft in Los Angeles, I see my wife is over there having a snack. The dogs are walking around. I got gold and platinum records on the wall.

[00:43:18] You’re not going to need a lot of people who have gold and platinum records today because people don’t really sell records anymore, because music is not purchased anymore and music is at best streamed if it’s not stolen. But during my career, at the peak of my career, Napster came out and I went from selling a million albums at a time to selling a tenth of that. Now, you say today if you sold 100000 thousand records, fuck, you’d be really successful, you know, but in those days, 100000 records, 100000 records. And I understand it was only as big as it was. So, you know.

[00:44:00] What does this supply today, so I was talking about making movies and owning a studio and doing broadcast deals in the adult space, you know, and I had paid sites and things like that.

[00:44:13] And I was pretty involved in livestream. And, you know, would we have known that it was going to be about having a platform where people made their own content?

[00:44:24] You know, did I know in the music business that the main the main artery of revenue selling the music, which is the product, was going to go away and everybody else was going to say, OK, we’ll make money touring? We always made money touring. We took more money touring because someone cut off our balls and people stealing our music. You have no choice. Roll with technology to embrace it and pioneer it, you know, be out in front of it. So that’s that’s what I like. You know, I built a site in 2008 called Peep Star and I tried to build Is My Girl in 2008. I was early in the same concept. Models are going to make their own videos and they were going to send them to their fans via shortcode S.A.S.. Through my platform, we were uploading videos to a cloud server. It was really like like I had guys in Sweden and people three countries to figure out how to do this. And it was an epic failure. It was probably the biggest flop I’ve ever had because the word selfie wasn’t invented yet. Yeah, I signed this. And I’ll tell you what, I probably signed up at the time, 50 or 100 of the biggest porn stars in the business. They were all shooting for my other company. So why wouldn’t they sign up for this? So I said, all right, we’re launched. Everybody, everybody start making content and they go, well, who’s filming us and who’s doing my makeup and who’s doing my hair and where’s the cameraman and who’s the photographer? And you make your own videos. By the way, at the time it was the iPhone three. I think I don’t think it’s odd. I don’t think the camera even faced you yet.

[00:46:18] So. So Evan is my girl and create media have been getting a ton of press lately.

[00:46:23] I’ve seen you had articles in Forbes, Rolling Stone and Business Insider. Why do you think your company’s getting so much attention?

[00:46:31] You know, it’s an interesting it’s an interesting question. And I don’t know that I you know, I think the short answer is that we care like we really care about our community. We care about our models. And our business model is is. It’s something that’s very. It’s communal, it’s like symbiotic, like in every case, the models are always making the lion’s share of the money right. And they appreciate what we do for them. Their success is our success. So we have we have 20 billboards up in Los Angeles right now with different models on each of them to really perform some advertising. Very Hollywood. Yes, we actually we are two on Sunset Boulevard. One on Hollywood Boulevard. All over the place, you know, while. We put our models on billboards because we want them to be successful, you know, we look at. We our philosophy is that each one of our models is a business partner. You know, for me is somebody who I’ve managed, you know, big models in my life. And I also know what it’s like, you know, what I had when I was in music and when I was in it. I know what it’s like to be the artist and be managed or be or have an agent or have somebody who’s supposed to be my promoter or my publicist. I always want to, you know, over deliver for everybody we work with.

[00:48:14] And when we help people become successful, when we meet somebody, whether it’s virtually or through social media or whether they apply to the site or whether we contact them or whether one of our models recruits them or whatever it is when we meet somebody and then we take we collaborate with that person and we. Maybe guide them and promote them in a way that they they turn transform themselves into a real brand and a recurring revenue system. It’s much bigger than giving somebody money. It’s like for me, somebody a fish, you’re giving somebody a fishing pole. And a lot of the press that we’ve been getting, honestly, has been about some of our success stories about one girl who was living in her car and stripping and and she was on you know, her life was really screwed up. And, you know, she got on our site and, you know, now she’s making six figures a year and she she bought a house.

[00:49:23] Wow. Well, you’re really you’re really changing. You’re really changing lives.

[00:49:28] You know, I’ll be honest, we didn’t set out to we wanted to give back to our people. We wanted to make them more equitable way for the talent, for the stars to be compensated. Right.

[00:49:42] And we didn’t think that meant we were going to necessarily, you know. Not make money, we were doing it saying, listen, we can all make money here. Sure, the biggest reward is nothing to do with money. The biggest reward is, you know, hearing these little stories of especially people who are in difficult situations, you know, parts of heartbreaking, heartbreaking stories of like, you know, people being at risk and in some dangerous situation.

[00:50:14] And, you know, they needed money to get out and they were able to, you know, change their geographic location or their situation of who they lived with. And in some case, you know, helping their themselves or even if they have children.

[00:50:34] Sure, absolutely. Now, last question, I see that Fox News more Tucker Carlson called you out on TV recently.

[00:50:46] Tell me that story. How do you react? And were you surprised?

[00:50:53] I got to send you the article it’s on.

[00:50:57] Plates, Telluride, Talla Road, how on the road, we’re really cool, really cool website we wrote I wrote a response letter honestly. I mean, did you realize I was like really surprised, you know, like, well, what did he what did he say?

[00:51:19] What did he say?

[00:51:20] Oh, my God. Tucker Carlson went on this.

[00:51:23] So I think so I’ll give you the back story that OK, I know what I understand was he made some.

[00:51:35] Awful like, awful like.

[00:51:40] Insensitive, just fucking racist remark, and in the midst of while talking about.

[00:51:49] So in other words, it’s typical.

[00:51:50] So in other words, a typical show, typical Tucker Carlson show with it up his ass and one foot in his mouth. Exactly. And in I think I mean, I didn’t, you know, don’t watch Fox News, so I couldn’t tell you too much about, you know, what what he says or doesn’t say. But what I can tell you is they lost all their sponsors, like in a matter of minutes, they lost.

[00:52:20] I think I know I think I know the incident you’re talking about a life is they lost T mobile.

[00:52:26] They lost McDonald’s. They lost I mean, they lost everybody that they had. And this is like his very next show. And he opens up the show just desperately looking for ratings and sensationalism. So what’s he going to go for? Porn. Of course he’s going to go after he’s going to say maybe I can rile up the religious people and maybe I can get their panties in a bunch because some some people want to pay some other people to see some naked stuff.

[00:53:01] Yeah.

[00:53:03] And a horrible way, but he called me out by name, and he he was he was responding to this Forbes article about us and we had in Rolling Stone and this Business Insider, and he’s like he called me out by name. And, you know, it seems like the mainstream media is glorifying you for, you know, being this being this, you know, mover and shaker in the gig economy and, you know, providing people with, you know, with a way to create real recovery, recurring revenue from their smartphone. If this is something they want to do, as if you know. Right. He said, well, you know, he said in some countries what we refer to as is a pimp. And in many places and he goes at what we normally do with a pimp as we put him in jail. In prison.

[00:54:08] Oh, my God.

[00:54:10] So I we wrote back something and I, you know, we gave him a little we gave him a little salt. I think we said something to the effect of, you know you know, obviously you’re grasping for ratings by even mentioning us. And it’s you know, we see that you’ve lost all these sponsors because of your insensitive comments. And if your show is really hurting and you need cash, we welcome you. We will pay.

[00:54:35] We will let you keep 100 percent of the proceeds if you want to set up in is my guy accounts and you don’t have to necessarily get nude. I said I think we said something about, you know, maybe he’d be a great cock, though.

[00:54:51] We said, yeah, he really liked it, but we were like, maybe you want to be polishing some of your civil war figurines in your long underwear or something. We said something funny. I don’t know that I love it.

[00:55:05] I want to see it. See a copy of it.

[00:55:08] Yeah, it’s online. Just yes. Some website. I’ll give you the link, I think. Yes. In some ways I think it’s tell the the they said that, they said, you know, you know, owner of the adult site expertly trolls. Fuck me, that guy is such an easy target.

[00:55:31] Just any other an adult Web site.

[00:55:34] And you deal with the wrong guy.

[00:55:36] Yeah. Like don’t like you know. You know, by like, don’t you don’t want to fight with me, I’m I’m the guy who I will I will I will run at you with the grenade.

[00:55:51] You know, I’m a New Yorker. Matt is not to me.

[00:55:57] That’s awesome. That’s just us. I can’t wait to read it. Well, hey, Evan, I’d really like to thank you for being our guest today on Adult Site Broker Talk. And I hope we’ll get a chance to do this again real soon.

[00:56:09] Sure. For sure, buddy. And thanks so much for the time. And you know, you keep doing the good work to my friends.

[00:56:17] I do my best, thanks. My broker tip today is part seven of how to buy an adult website. Last week we talked about the agreement and escrow. So now you own the website. What do you do now? The first thing you should do is make sure you understand everything about the operation of the site. The previous owner will hopefully be available for a period of time to help you with this. As I mentioned last week, you should establish what the former owner’s participation will be after the sale. You’ll need to deal with production of new content processing, paying affiliates and general operations of the site. If you don’t have experience in these things, you may want to consider our general consulting firm, Adult Business Consulting. You can get more information on what this company does at Adult Business Consulting Dotcom. We help website owners project manage and guide them to the right vendors. Maybe the previous owner had all the right elements processing, hosting payments, production scripts, etc. or maybe they didn’t. We can help evaluate that for you. Let us know if we can help anyway. You’ll now be operating the Web site if you don’t have someone like our general consulting company to help evaluate all of those items and everything the site is spending money on and using to operate the Web site, make sure you’re getting a good deal and that these companies are providing the right service and check to see if you can do better. Hosting is a really good example of this on something where people are often both overpaying and not getting the right service. Many times a server is just too slow and a lot of times you’re paying too much. If you have any questions about any of this, feel free to reach out to us on our Web site next week, we’ll talk about how to sell a Web site. And next week we’ll be talking to Morgan Sommer of Cyber Socket.

[00:58:15] And that’s it for this week’s Adult Site Broker Talk. At once again, like to thank my guest, Evan Seinfeld. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.


Adult Site Broker Talk Episode 14

[00:00:09] This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and we discuss what’s going on in our business. Plus, we give you a tip on buying and selling websites. This week, we’ll be talking to porn star Lance Heart.

[00:00:33] Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult website brokerage with Adult Site Broker cash, you’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us at Adult Site Broker. Check our website at Adult Site Broker dot com for more details. First of all, today, let’s cover some of the news going on in our industry. German authorities have been stepping up their efforts to find in country sex workers for posting sexually explicit content on open online platforms like Twitter, forcing them to take down posts on the U.S. based and free speech protected sites, according to a new report by The Daily Dot, focusing on sex workers and the German BDM community. The crackdown against free sexual expression on the Internet has been ramping up in Germany over the last few years. Laws regulating online pornography have been in place since 2002. The Interstate Treaty on the Protection of Minors in the media in Germany makes it illegal to distribute pornography to which minors have access to government censors from a confusing patchwork of regulatory bodies. And state and local governments have been using that legislation to target sex workers who pose sexual content on open platforms like Twitter without an age verification firewall. The 9th Circuit Federal Appellate Court ruled against Kim Dotcom and owner Peter Acworth and their lawsuit against their former insurance company Yutang specialty, affirming a lower court’s opinion that the insurer does not have a duty to provide coverage for litigation costs and settlements over 2015. Lawsuits concerning allegations of HIV transmissions at the iconic San Francisco Armory building at the time of the alleged transmission’s Kim Dotcom and Acworth own the iconic San Francisco location associated with the Kinchen brand.

[00:02:38] In an unpublished opinion yesterday, a Ninth Circuit panel upheld a 2009 summary ruling against Kink and Acworth by District Judge James DeNardo, ruling that the insurance exclusion provision precludes coverage of injury resulting from sexual acts. Legal news site Law 360 reported. Kinchen Acworth were targeted in a series of lawsuits in 2015 by performers who claimed to have contracted HIV while shooting scenes for a company called Cybernet Entertainment. Kink and Acworth alleged Cybernet was a tenant who had rented the armory as a location. The performers alleged unsafe work conditions that didn’t mandate the use of condoms and required actors to engage in sexual acts with visitors touring the premises. Judge Donatos 2013 ruling, upheld yesterday by the appeals court, stated that Otane was not obligated to cover the defense costs incurred by kinked common Acworth during the Cybernet cases due to their policies. Physical sexual abuse exclusion. A worker’s comp case recently brought in Australia against an anti porn group by one of their own employees provides another bizarre example of plaintiffs deploying the debunked concept of porn addiction and the stigmatization drug related language of porn use or porn consumption as legal strategies. Michael Bouker, a man working as a national office manager at Family Voice Australia, a conservative Christian organization which lobbies against porn and other social issues, had a stroke at work in April 2016. Borkur then sued Family Voice Australia, claiming that his workplace, where he worked for four months, had become so stressful that the situation had a direct impact on his health leading to the stroke. Bakker’s argument was that the work environment became so stressful he turned to the sin of pornography, which contributed to the stroke.

[00:04:45] Since he felt this was in conflict with his religious beliefs and his moral standards. The South Australian Employment Tribunal, in a judgment published online, awarded Bouker two years of weekly compensation payments after finding the distress levels significantly contributed to his brain hemorrhage. The tribunal took into consideration several workplace environmental factors, including poor staff morale, long hours, workload and technological issues. Now let’s feature our Property of the Week that’s for sale at Adult Site Broker. We have an adult microblogging and social media site that has over seven point seven million unique visitors per month. The site is a mix of social media and microblogging with a very active user base. Which is expanding rapidly every day, the platform offers every registered user a blog which they can use to post their own content and read blog content from other users. They can also interact with other users through comments and an instant messaging system. The website offers truly immense potential for growth and earnings for the right person or company. By adding subscription plans for an ad free experience, a new owner would significantly raise the earnings and combined with starting to sell ads directly, could more or less double the earnings in no time at all. The site is also very unique. There’s nothing else like it. Also, it has not been advertised in any way, so there are tremendous opportunities for growth using ad campaigns for the right company. This is an opportunity which has immense potential. This great site is available now for only two hundred and eighty thousand dollars. Now time for this week’s interview.

[00:06:32] My guest today on Adult Site Broker Talk is adult star Lance Heart. Lance, thanks for being with us today on Adult Site Broker Talk.

[00:06:40] Thanks, thanks for having me.

[00:06:41] It’s a pleasure. Now, Lance is one of the most prolific stars, an adult who can master any role and has done it all from gay, straight fetish by trans and everything in between. His first scene was for Sean Cody, and he went on to become one of their top contracted models. After that, he started his own fetish studio and produced clips and eventually went on to found his current studio Man Up Films, Sweet Fendom and Lance Hart Studios.

[00:07:09] With over 10 years in adult, Lance has worked with all the top studios, including Kink, Evil Angel, Lust Cinema Icon, Male Transerotica Trends, Sensual Gender, Sex Fetish, Wasteland and Severe Sex Films. He’s an official spokes model for Playgirl as well as brand spokes model for VR or rather EXER brands. Lance has received countless nominations, including from Avión Excuse the TIAs, the Fetish Awards, Fleshpots Awards, Gay Fleshpots, but awards, PornHub Awards, all porn awards, Urbanek Awards, Sciver Socket and the Grammys. He’s won Nitch Performer of the Year and multiple awards for his team work from The Aviator Awards. He’s one male clip artist of the year from the Exes Awards and he’s won the Expo’s CAM Awards. Best male clip artist Lance has also scored Male Performer of the Year from the federal awards three times in a row, as well as favorite male fetish webcam performer and favorite fetish featured film. Lance has also won best male performer from the alt porn awards to awards and given awards. He’s grabbed a ton of mainstream coverage from outlets like GQ, BuzzFeed Paper Magazine, The Daily Beast, The Boston Globe, Occy and Input. Before entering adult Lance has had a wide array of jobs from street performer in New Orleans to senior sales executive for Cogent Communications. Well, that’s all we have time for today, Lance Short.

[00:08:45] So I kind of know what I’m doing. I guess for the stuff, it’s quite a resume. So how is how’s the new by site coming along? Well, I’m excited about it. I’m really so I bought the Domain by Fok, by Fouquet and yeah I was, I was looking at all kinds of different buy things for domains and, and then I was like this is, this is going to be take and it wasn’t, it wasn’t taken, it was like it was taken. And then I bought it from someone who wasn’t using one of those things. But that got me excited because it’s a short domain. It’s like six letters and it’s pretty simple, like buy fuck, you know what I mean? So, yeah. So I’m parked about that and that the only bummer sort of like been saving up for a while to have the money for all the content so I could shoot a lot really fast and shoot all the marketing shit, do all the stuff it costs money upfront and spend seven ounce of an hour and then well and then you know, pandemic happened and I was like, well, fuck. And then things kinda opened up, but they probably shouldn’t have already, you know, like everybody’s back shooting porn. My wife and I are staying home. We’re not we’re shooting porn at home. Right. But I don’t know. I just the other day I just kind of got a hair up my butt and I was like, well, you know what it was with all the the explosion of of of unrest, with racial issues in the country.

[00:10:24] Sure. Why? As one thing led to another. And then I start working on a project where I could teach, you know, basically like teach black people how to build their own porn company instead of just perform the ideas like Ricky Johnson or Anna Fox instead of like, oh, I want to win Performer of the year. Why aren’t they thinking, why do I own a company just like Evil Angel? Why don’t I own kids? Why don’t I own Gross or something like that, you know what I mean? And and it so I started working on that, like helping to connect those dots. And because it really is what the quote unquote racism is, it’s systemic and it’s I don’t think it’s on purpose, but I think it’s real where I don’t know how to put it bluntly and less bluntly. But basically, you know, a lot of times white people just don’t take the time to explain shit black people, because they think, well, this isn’t for them. Like they’re not. Yes, sadly. Sadly, they’re not going to be. You know, you’re a black person, you’re a model. You’re not going to be a CEO of a big company. So. I would assume it’s the same reason you don’t have that I’m aware of many like black sports team owners, right? You know, you have a lot of athletes, but not a lot of owners.

[00:11:49] So. So anyway, so I’m doing this project where I’m trying to teach really anyone who’s interested. And then that turned into whatever it is mad about the abuse and porn and consent violations and all that kind of stuff. And I was like, well, if you really hate that, you’re sick of that shit. Instead of telling people to cancel people, why don’t you just start your own company and hire who you want? That’s right. You know, and so that’s where that project is. And it’s doing that. And I’m explaining soup to nuts to people how to build up their own porn company like a Paysite Stands. I’m not like only fans for a hey, I want to shoot stuff, put in a PornHub and make a little money. I mean, like building your own standalone business. As I was doing that, I was like, oh, I did want to start a buy site. Maybe I should do this. Just just walk through. I’ll just go. I’ll do it. So it’s in front of me. That way I’ll be able to explain it better. Right. And then I got excited because I’m like doing it. And I got to say now I put one clip on it that I shot a while ago and I’m like, oh, I really want to shoot. I want to finish this. So now I’m excited and I don’t know, I might really be imprudent about should I be doing this by nature. If it’s a by scene, there’s at least three performers.

[00:13:03] So it’s not just like I’m injuring two people and injured three covid. So I’m like, fuck, all right. And then it’s not gay. So there’s a female there. There’s going to be makeup involved. So it’s like I can shoot. Can you shoot safely, man? I mean, define safe, you know. Yeah. What’s there. Yeah. Like OK, before covid shoot it. Making porn is dangerous by nature because you’re agreeing to with layman’s terms like one Lamen is talking to another, not lawyers, but one layman is talking to another layman and saying, hey, let’s go into this contractual agreement together that involves over a thousand dollars and your own physical safety and unprotected sex, right? Yeah, unprotected sex. And then also, even if there’s no S.A.M., there’s penetration in your throat fucking and I mean, you know, it’s not exactly it’s not the most dangerous job in the world, but there’s risk, you know. And, you know, even if you bump your head accidentally while you’re having sex, while you’re getting fucked, you’re at, that’s two ingredients that can lead to trauma, even if there is no malice involved. Like if there’s no no one was malicious, no intent to do anything wrong. But user bumped your head, you had head trauma and then sex was involved. Now you’ve got PTSD. Congratulations. So it’s you know, it it’s dangerous. Right. But so you start there and then you add a global pandemic. And but I mean, you said I love it.

[00:14:44] I can’t imagine doing anything other than this job. And I’ve had other jobs before porn which sucked it on their own, you know what I mean? Even being a salesman for a big software company where suit day, you know, fancy dinners, all that kind of stuff that was painful and so many weird, it’s just different anyway. So I love doing porn, so I don’t have to import. But now we’re adding a potentially fatal virus into the mix. That’s lovely, isn’t it? Yeah, and it doesn’t from whatever, but at least from what I understand, it probably is going to kill me, but it could kill my mom or my friends behind. And I’m like, so that makes it even dirtier because it’s like you and I might agree to have sex on camera, but what is your mom involved in the conversation? Right. You know, like. No, because it’s sex. That’d be weird. But do you go visit your mom ever? Because if you do well and then it’s like you get the mental goose flesh of the whole thing because you could really just go so many ways with it, like, well, how do we even know it’s a dangerous and how do we know it’s fatal and how do you know contagious and no one knows. But you just got to I’m in and I like to be in the neighborhood of polite where I don’t kill people’s moms. So I you know, it’s probably wise.

[00:16:07] Yes. Probably one.

[00:16:08] If there’s if there’s if even like killing someone’s mom is on the table, I’m kind of like I don’t want it to that. Right. So so then but then the other it’s like, oh fuck man. We got to got to go on with our lives, you know. So and this is not just porn, obviously it’s every industry across the board, but it’s just living so. Just living so so can you shoot safely? Well, here’s what’s on the board at the Free Speech Coalition. So Foreign Trade Association, so were whether or not it’s really our job, everyone look to us to make the rules on is it safe to make porn or not? And Michelle, our leader, is really, really good at running a nonprofit trade association. I mean, she’s like a bank that’s never been in porn, never been a sex worker. So she knew that, you know, she’s not an idiot. So she said, OK, I’m going to have to consult with the entire industry, basically. And, you know, we did she did everything she could to learn everything she possibly could and then build a team and a task force of people to try to figure out the different levels of risk and when to say it’s no go or go and. So currently, according to me on the board, the board, my my task force and me were saying, yeah, yeah, you can you can do porn, you can.

[00:17:32] It’s highly advised that you don’t leave your house, but you can. And if you’re going to here’s a doc. We have a 15 page document that reads like a technical document. It’s like really. But it should because it’s technical information and it’s what we gathered from industrial hygienists and medical experts and scientists and fucking people that know the shit. You know, we had to pay money. It wasn’t just like, hey, hey, I do some talking on the side and sometimes the doctor or a medic for money. And so I asked him and he said this, you know, it’s not like it’s like we actually paid them as a trade association to get us this good data. And so you can break that document down into, like steps to take that fit, whatever your production is. And that turns into that’s the safest way to make porn. So that’s good news is there is a you can make a blueprint to do it. But it’s this big question mark of light, because there’s so much we don’t know, like if. So, for example, if I have a tentative I have a studio of a location booked for the 10th, six years from now, they are just as prudent as me. The location owners, they’re super scared. So but we’re friends, too. And they trust me and I trust them.

[00:18:59] And they so and so the first step is either shoot at your house or shoot a location that’s plain as fuck. Right. So you clean the shit out of it right. Before you meet everyone in the parking lot and you take their temperature outside with one of those temperature guns. Go ahead. And then if that’s clear, you ask a bunch of questions, just like you get asked at the nail salon, like coughing if you lost your sense of taste or smell of who did it. So the clear that then you look at their covid tests, which has to be a PCR tests kind of technical term, but it has to be special kind of covid if it’s within the last three days and it says you don’t have covered, there’s a 60 percent chance you don’t have covered that, that she’s. So pretty good, 60 percent if someone was like, hey, there’s a 60 percent chance you’ll get laid if you go to this bar tonight like you probably do. Well, yeah, but if they’re like there’s a 40 percent chance that your mom will die, if you go to that, you’re like. Wait a minute. But but that’s kind of a leap, right, because maybe you could the person you working with could have covered it, but you don’t give it your mom. Your mom doesn’t die. Right. So it’s still I mean, it’s like so OK, so there’s 60 percent chance no one has go, but everybody gets tested.

[00:20:16] You let them in. You keep everybody six feet apart. Everybody has a mask. Makeup lady has a facial. Nobody eats next to each other. Everybody keeps their stuff separate by six feet. So you don’t have one model suitcase of laundry exploding and doing other models that you tape off areas where you’re like, hey, these areas I know are clean. You can be here outside the tape, though. Don’t go outside the tape. It’s like we don’t know. Right. And then you start shooting and you if it’s there and then when you’re shooting, you try to do positions that aren’t face to face as much as sure. So probably not much kissing or no kissing and that a lot of dog, you know, and not a terrible thing. Not no, it’s doable. Right. And then everybody cleans up, washes the fuck out of their hands, you know, and goes home. You clean the shit out of the set. And then you as the person the director of the like the like me in charge that day I go recovered test three days later just to have in writing that, hey, there’s a 60 percent chance I didn’t have it before the shoot and now there’s a 60 percent chance I didn’t get it on the show.

[00:21:34] So you have to and that’ll hold up in court kind of kind of OK. Like well so if you do all that.

[00:21:43] And pretty involved, yeah, if you don’t let anyone travel to your chute, your odds are much better, like if no match, like they can drive in your car, but you don’t have to take a bus or an airplane to get you. You’re going to cut down greatly on that risk of them being in the 40 percent. And so, you know, in all that over something that. And like, is it just the flu or is it kill your mom? I don’t know if I can now, and that depends on which part of Facebook you’re looking at the day, you know, it’s so severe.

[00:22:23] So you mentioned cancel culture.

[00:22:27] What’s your what’s your take on that?

[00:22:30] So I’m not I don’t jump into that, I’ve kind of I just have a hard policy for just for myself where I don’t say negative things about people on the Internet. No. And if if I’m in a digital conversation like text message or something, and it looks like it’s going to get emotional, I say, hey, we should talk in person on the phone. Mm hmm. I don’t that’s been my rule.

[00:22:55] And that’s kept me it’s given me a lot of peace of mind just having that rule, you know what I mean? That I’m not perfect. So, like, I’ll gossip in person with people, which I did. I wish I did. That’s a bad thing to do.

[00:23:08] But I found myself talking some shit with my buddy or my wife, you know, like, you know, the motherfuckers doing Jesus, you know what I mean? So I got there’s stuff I could look at, but I don’t talk shit on the Internet, so I don’t really fit into the cancer culture thing. And I get yelled at because I won’t cancel people because just people on the Internet are like, you need to speak out about this person. You know them directly and they’re an abuser. And you need to take a stand with us. And I, I just don’t do it because. Because I don’t I don’t know. I don’t think you can effectively, like in Hollywood, they canceled Weinstein and then got him arrested, right? Right. And then Roseanne Barr got canceled because everybody surprised and she’s not going to probably do much work anymore. But then it’s in porn. It’s not like some giant studio or big conglomerate of investors is making the decisions that have to do with pornography that’s being made like it’s true. Like if you’re even in the cases where there is like Mindich and Gammer, OK, you can you can say Craig Moorehead got booted basically from porn. Right. Enough people spoke up and got that guy out of there and that’s that’s good. But that did it all start his own site, you know, and he could recruit people and they would work for him and they would you know, what’s going to change, man? You’re not you can’t. It’s just it’s it’s so cheap to make porn. You can’t boot people out of it forever. So that’s my little view on that. And also, like, I don’t know, I’ve been asked to, like, speak out and a few people who I know and I’m like, why wouldn’t I just call that person and see if I could? Talk sense into him?

[00:24:57] Yeah, I think I think a lot of people have forgotten that talking exists.

[00:25:05] Yeah, my friend John Johnston, John Johnston, give John Johnson is my friend you to John Johnston is my friend, works in the gun community and he’s like a shooting instructor. So when I get them confused, it’s weird, especially if I send one of the nudes. It’s weird, but the gun guy, John Johnston, you know, he says, yeah, the world a better place. If people just talk me out like, you know, like hang out better than shooting. Yeah. Because, like, if you and that’s like all a dinner with anybody. I don’t care how big of a dirtbag, scumbag, evil, evil person zali dinner with anybody because I might learn, I might get some empathy for their situation and I might learn more about how I don’t want to be or how and they might get some empathy out of my situation and say, oh, maybe I should stop reading people, huh? You know, I don’t know.

[00:25:59] You know what I mean? Like, well, you know, so many people have that mixed up. Yeah, I’m friends of mine. You know, I was anti Trump as they come in, friends of mine go, I can’t believe you have friends that are Trump supporters.

[00:26:11] Well, they’re my friends, you know, and I try to understand them. I don’t agree with them, but I try to understand them.

[00:26:20] Well, you got it. Otherwise, it’s maybe I make logical leaps since I did a lot of LSD when I was a teenager, so I make these leaps that don’t exist sometimes. But sure, if you can’t be friends with someone who is votes different than you, then how can you be in the same country? Like, should we have two countries then? Do we have to?

[00:26:39] Sometimes I wonder. Sometimes I wonder. Hey, you mentioned you mentioned guns. You see a lot of gun stuff on your social media. What’s up with that?

[00:26:50] So I like guns. I always like gun since I was a kid, but they’re basically metal penises.

[00:26:56] What’s that? They’re metal penises. So I don’t but I’ve got to give them credit.

[00:27:03] Tracy Morgan said that. But it’s true, man. It’s like a metal dick. It’s really cool. And so I was getting the guns and my dad taught me how to shoot and stuff and as a kid, mostly hunting and stuff like that. And then I got into well, when I lived in DC, I had a close friend who was like, I know to say he had like a top secret job he couldn’t talk about. And he did like like a spy movie shit. But probably not like his calls in the movies. But he did spy shit. So he he he would tell me stuff a lot like like, hey, did you need to you should really carry a gun. And this is guy he did not like. He was not a gun advocate. Right. He was just a dude who like before he got that job was like, I don’t know, whatever, it’s fine. And then he got the job and he was like, yeah, you should have a gun in your car in Chicago and your person, you should have, you know, all the exit routes. And I’m like, what does this guy know from work that I don’t know what’s interesting, what’s going up? What’s going on? It could give more, but he couldn’t tell you. Yeah, yeah, yeah, it’d be like I’d be in the car with them going over a bridge and they’d be like, yeah, this would be like a really, really good spot for a terrorist attack.

[00:28:20] And I’d be like, what if you like, did nothing. Nothing. Just think about worship and like, Jesus Christ, you know? So it just weird, weird stuff. So so it kind of got this like kind of spending. So I got a concealed carry permit when I was buddies with that guy. They just got in the habit more of just like an exercise of like before I like jump through hoops sometimes and I’m like, OK, now I can get a gun. OK, now I can so well so then I start carrying a gun and I’m like, OK, so if I carry a gun I got to dress different because he had to hide it and then logistically this and that and then it carries a certain responsibility with it, of course, like safety. But then also the moral decisions of when would I draw this thing. Like not to take a lot for sure, but what would that take? And then I kind of like that, just that having that kind of responsibility in my head at all times. It keeps my awareness up. It keeps me from looking at my phone when I’m at the grocery store because I’m looking around and I’m like aware situation and it makes my life more enriching. And so then and then I get into porn and then a couple of my friends get, like, abducted. Terrible shit happens to them. Jesus Christ is bad, know. And so then I started thinking and then I get married to a small goth lady who’s famous for doing quadruple anal and getting pissed on.

[00:29:43] And so the Internet is like constantly coming at her. And then we go to Walgreen’s together. People are like eyeball. I’m like, oh my God, that’s what she wants me to choke her, like that kind of stuff. And so I started getting more wary about personal protection, that kind of stuff. So now I don’t think I’m like a crazy person, but I you know, I have a lot of guns and I always have at least one on me and, you know, security at home. And I train a lot and it’s fun. It’s you can it doesn’t really feel like six hundred bucks. You can pay like an ex special forces do or a Navy SEAL or some dude to just teach you how to shoot like this, you know, like they have classes for that. And it’s cool. It’s fun. You learn. And then I met these dudes and like half of them are gay already. And I’m like, I thought it’d be weird because I do gay porn and they’re like, oh, no, I know you’re gay porn. Yeah, man, my you know, my old captain. I really love dudes, man. He was so manly. You would only fuck men, you know, I like it’s so you kind of see this other side of humanity and it’s surprising. They’re like super masculine, like beards, velcro, like tough guy teams. Guys, I don’t like dudes, you know.

[00:31:00] So anyway, so that’s been fun. And then and it’s just I don’t golf, you know what I mean? So it’s like fun to shoot. It’s just the practice of drawing and squeezing the trigger without fucking it up and getting the pull of exactly where you want it to go and time yourself. Short timer. It’s like super fun, but yeah, it’s a sport. It’s a shooting sport. Yeah, it’s in the guys that do the shooting sports and the competitors, they are like on a whole another level that even where I like like I’ve been at it for a few years training a lot, I can honestly say I’m better than every cop I’ve ever met because I’ll shoot where cops are in standard infantry guy like someone who was like when I was a Marine or I was in the Army. I know, shoot. And then they suck. But the ones that compete in some cops compete in some army guys compete. They are fucking another level. I mean, they’re like you can’t see as fast as they can draw. And you’re like, what the fuck? You just do that. You know, it’s like it’s like it’s like an amateur golfer versus like Tiger Woods or some shit. I mean, you just it’s like what’s happening. And then so that’s been kind of cool to like. Yeah. Like that. And it’s fun to it’s I get excited like at night vision and I like to larp around my house sometimes.

[00:32:19] My wife thinks it’s weird but that does weird so. Yeah. Yeah. So, so you’re so you’re forty one now Lance. Yeah.

[00:32:29] So young and you’ve been doing porn since you were twenty seven. So what’s different about it. What’s different about it now from when you got started and what do you want out of porn now that you didn’t before.

[00:32:43] Well, man, I want like well, when I was new, I just needed money, man, I was like Broke and Hapgood. I was a sales guy for these companies, but I kept it laid off because there are tech companies, you know, so they’re stuck and they get new funding and change anyway. So I was always broke even I had good jobs. So I got into porn because I was unemployable. I got laid off so many times in a row and in a quickly learned that like, oh, hey, I got hired in gay porn. But as it turns out, I actually kind of like dudes. This is a really looked into that kind of like dudes do, you know? So it is kind of like a sexual exploring thing. And then I was spending a lot on hookers and dominatrixes and strip clubs at the time and I was like, well, now I can just do that at work. That’s kind of cool, you know? So it was kind of like I think it was like back then, plus just paying the bills and survival. And then after a couple of years I was like, well, I kind of want to be someone in my community. So I got interested in like moving out west and going to Avión and working for bigger companies, learning at bigger companies work and and, you know, and then it kind of evolved into like I got to know the people who own the big companies.

[00:33:56] And I’m like, now they’re just some dude like me or some lady, you know, like what’s different with me? And then, like, I want to have become so. So then building on that, I don’t have a huge porn company, have a very tiny independent network, but it’s it’s just kind of grow in some depth, depth and weight. And that has been cool. That’s a big that’s how big things start. They start small and you build them up. You build them up. Yeah. And it I don’t know. So lately it’s been kind of nice. I love where I’m at now. I don’t know where I’m going to be at ten years from now. I kind of worry that, but you know, like won the awards and stuff that I wanted to win. So not that I mean, everyone want if you win one show, anything, you want to win another thing. But I mean, honestly, I can say I’m kind of good and I don’t have anything to prove there.

[00:34:47] So I’m not too worried about taking the big shoots and doing the big features anymore. I just want to help people get you know, if someone out there is in a place in their life where they can start their own business and become independently, financially independent and financially independent sex workers. Beautiful thing. The world needs more. And if I can help people do that in a safe way, that’s fucking awesome. And in the meantime, I’m scared of losing. What you have is always that’s typical human shit. So I want to keep my business going. But that’s been the it’s been the mission lately is just kind of help people do what I did. But but I know building your own business isn’t for everybody. And it’s not it’s definitely not a smart person thing. I’m not smart. I’ve never been accused of being smart. And it’s definitely not a I. I would just I would disagree. Go ahead. Well, I guess anybody I ever had before point they’d be like an idiot, you know, but then I got to pawn and they’re like, you’re a genius. And I’m like, oh, the bar just moved.

[00:35:53] Like not to not porn, but oh my God. You know, like but they.

[00:35:59] You got to be at a certain point in your life to want to, like, take risks and save up to start a business and all that. I wasn’t there till I was like late 20s, early 30s. So, I mean. Right. But then some 21 year old or 18 year old might be like, fuck you on that right now. Go just where you’re at, not who you are, I think, but. But on we’re trying to clean this town up and hopefully we get enough independent producers and only like two, three, four, maybe five people doing what I’m doing or more a little more to total changing of the guard and porn.

[00:36:42] Well, there has been a lot of consolidation. There’s no two ways about it. Yeah.

[00:36:48] So tell me about your Dungeons and Dragons quest. How’s that going?

[00:36:55] So we have a friend, Tim, and he’s like a not a porn guys.

[00:37:00] Chuter, super duper nerdy, great guy. And he invited my wife and I to start playing Dungeons Dragons with. And we were like, all right. And then pandemic started. So we do it a resume now. But now on Monday night, which is zoom in and these are Dungeon Master in a nonsexual way, just in a Dungeons and Dragons way and.

[00:37:21] It’s fucking awesome, I never thought at the end I was like a pretty nerdy, but I always thought that was a guy that was like in the Venn diagram of nerds that was like not, you know, like I just thought, oh, that’s for those different candidates.

[00:37:34] But it’s fucking awesome because you can be is it’s all about your imagination to like the game gets as perverted as you want. You know, like currently my character is like a human form person, but because of what happened. Long story short, in the quest I got a dragon tail attached to me and at the end of the dragon tale is a dwarf penis that just got stuck on there.

[00:38:01] Ok, and so so I’m running away and you can tell I am I know nothing about this, but go ahead.

[00:38:07] Yeah. Yeah. So I mean, just anything like like you’re you’re basically you’re you’re Dungeon Master guy if you’ve ever done this before. Right. So he he explains the situation like you start playing and he’s like, OK, you remember where you were last time. You’re all in this room. There’s two doors which already go through and then you decide, OK, let’s go through this one and you watch it. And then you pretend that you all walk to the door and he goes, Oh, man, there’s a goblin in there. What do you do? And then you like it, whatever the fuck you want, says Charlotte. Sometimes it’s like, I’m going to stick my arm up as blood. And then and then a dungeon master will be like, All right, that’s your wife, I assume? Yeah. Yes. And they be like, all right. Well, she sounds like a kick ass. Yes. Like roll roll. It dies for, like, dexterity in the new role to see how successful you were at sticking your arm out there. But and then it just kind of goes from there anyways. It’s nerdy as fuck, but it’s fun imagination times. I love it. So many of the big dinner now.

[00:39:12] So. So tell me about your cats.

[00:39:16] So they’re good. They’re really good. There’s for how many of you how. Four.

[00:39:22] And there you got me, you get you got me matched, we’ve got we got four dogs, by the way.

[00:39:27] Ok, yeah, for the number no, I think that there’s a big fluffy one, he’s the oldest balck and he’s in charge and he yells a lot in then, but he’s nice. And then there’s a black cat ripply. And Jonesy is like a tabby, just a big chunky tabby cat. And the baby cat is the only girl. And she hides hides all day from everybody, but she sleeps on my butt every night. But so that’s cute. That’s good. But they’re good man. They’re like, oh, they’re such good kids. I mean, they get along. They don’t like breaks. Yeah. They almost always poop in a box, you know. Nice. Yes. Can I ask more than that. My dogs. And anyway, any easier if dogs poops in a box. But when I shoot porn at my house they always all of them except got to come and say hi and like meet the model stuff and all that.

[00:40:21] You know, I’m sure that, I’m sure that warms the model’s heart for sure.

[00:40:25] It’s good. Yeah. And then I know, like, there’s models I won’t hire again because they were like rude to a cat.

[00:40:31] And I’m like, well, yeah, if you don’t like animals, you’re you’re you’re on one of my lists and it’s not a good list. So yeah. At least pretend. Yeah. Right. Well people that are mean to animals I can’t handle that.

[00:40:46] Oh yeah. Me. Yeah. But if they can’t even like even if I did like I like dogs, dogs are great but like if I go house to say hi to the person but I’m going to be really nice to dog because the person who owns the house wants.

[00:41:00] Oh yeah. Oh yeah. And I love it. I love animals. So. So any lessons learned from years of volunteering, helping homeless people, people in prison and people in psych wards?

[00:41:14] Yeah. I mean I did that for a long time, like my whole 20s. Every Friday I would go to this place in Washington, D.C. called St. Elizabeth’s. And it’s the it’s that I know of. It’s the only maximum security psych ward on the East Coast. But it might be wrong, but it’s the only one in that area.

[00:41:34] So it’s really it’s really heavy duty.

[00:41:37] It’s kind of cool. It’s like, yeah, it’s all big ass brick buildings. And if you go at night, it’s cool because there’s steam grates in the ground and the steam is billowing out of the ground and then on the campus it’s all fenced in like the armed guards and shit. But once you get inside, there’s a homeless shelter, too, like the bunch of trailers set up that are homeless shelter. And the guys that live there, they just kind of walk around like loom around the the like premises. And so there’s like steam grates and then metha looking dudes kind of limping around, you know, and then like it’s old, like gothic look and stuff. I mean, it’s it’s really looks like you’re in a horror movie. It’s kind of cool. But that’s where John Hinckley lives. The guy that shot Reagan. And really, if he’s still alive, he might be dead by now.

[00:42:28] But he was he was there when I was there and I thought died from that.

[00:42:32] He might have died. Yeah. So they he they let him out one day because he had gotten to a certain point in his therapy there after like ten years some shit. They’re like, all right, John, let’s see how you do on like a field trip, you know what I mean? Just to see how you do. And when he came back there like John Howard and he’s like, I went to a place called Starbucks, everybody has their own phone now. It’s so weird, like, oh, John. Yeah, right outside. And then they had to search them because they’re like, you know, he was he’s a do they try to kill the president? Right. So they had to search him. And on the on his in his pocket, they found a human finger and there were like John Wisco. And he’s like, what do you mean like. Like what are you got a finger, your pocket. He’s like, What? You don’t have a finger in your pocket because he’s crazy. Right? So they didn’t let him out of there.

[00:43:26] Yeah, I think it’s probably no more no more Starbucks and we’re no more service.

[00:43:34] Is the person missing finger. Yeah.

[00:43:38] Yeah. Someone in DC is just like one finger fewer. I guess so. Hopefully not at all. Yeah. But every Friday I would go there for like three years and just I used to do a shit ton of drugs and alcohol and when I turn 19 around then I got sober and then so my friends and I would go there and just kind of help people, anyone who wanted to like, not get fucked up anymore.

[00:44:04] We got to where you grew up was DCL and.

[00:44:07] Yeah. DC area. Yeah. So it’s like if you’re in a maximum security psych ward or you’re in a homeless shelter, it’s not a guarantee that you have alcoholism, but there is a chance that there’s some crossover there where you might be. Yeah, you might be. So, so it’s a good place to look for. People need help. So we would do that and it is cool. Is it is good. Spent a lot of people, because you get down to the brass tacks of humanity, of like, you know, because you’re talking to another human that’s dehumanized the world. But I also learned that man, the majority, at least the thousands dudes that I met in there, the majority of them, they’re what I call pro Hummel’s like they had no interest in not being homeless anymore. Is kind of like camping for them. They’re like, I’m you know, I’m good. All right. I’m in here because it’s cold out. But it says it’s nice to go back to living on the street. And they have like a locker at a YMCA and they know what it is and they get a shower every day and they got their spot fought for. They sleep in and they just kind of do the thing. So it kind of changed my view on them. I just feel like there’s a certain part of the humanity that’s just going to choose that.

[00:45:18] Yeah, I guess. I guess so.

[00:45:20] A lot of people look at it as a problem. I guess they don’t look at it as a problem.

[00:45:24] Yeah, they they don’t. Well, not when I say they I can’t speak for all of them, but I’m saying there’s a big head, the majority of the dudes that I try to help because I would be like, hey, in the car, I could pick you up Monday and help look for a job like, you know, like and they’re like a what? Yeah. They’re like, why would I do that? Like, I got clean. I like my life. I can hang out at the subway and I’ll make forty bucks. Just hang in there with like my hand. Like why wouldn’t know. Are you stupid. Like Oh well good point. But so, so it’s kind of changed my view on that. And then you know, you learn a lot. I mean I did that in Florida too. And a lot of people who knows all the oranges in Florida, they’re not all the the guys that I was working with, a lot of them would get kind of taken off the street and the city and then they get put in the back of a pickup truck like, hey, man, day laborer, I’ll give you a pint of whiskey and a pack of cigarets and get in the truck and be like, all right. And then for the next four or five years, they’re in an orange field in the middle of Florida, like and they can’t get out and they’re picking oranges. And that’s where oranges come from. So, like, they’re just kind of like like slaves. You can’t. Yeah, yeah. It’s kind of like and like they can leave if they can walk for, you know, what a three hour drive is like. They can totally leave an alley captive. But like so it just kind of kind of, you know, just going to a different spin on like.

[00:46:51] Hmm. Interesting.

[00:46:53] Well, but again, it’s just like starting a business if you you know, it depends on where like if you want to get out of that or not, doesn’t depend on much else.

[00:47:02] Life, my friend is full of choices.

[00:47:05] Well, look, I got to say, by a good margin, this is the most interesting of the interviews I’ve done so far.

[00:47:14] And let Lance, I really want to thank you for being our guest today on Adult Site Broker Talk.

[00:47:20] And I really hope we get a chance to do a part two real soon.

[00:47:25] Me, too.

[00:47:26] Yeah, let’s do it, my broker took today is part six of how to buy an adult website. Last week we talked about the sales agreement. So now both you and the seller have signed the agreement. What comes next? There needs to be an escrow setup where you send the money, whether it be a one time payment or a deposit, if you’re going to be making payments. The seller, for their part, puts the assets of the sale into escrow, namely the domains being sold and any other tangible assets that can be put into escrow. Your attorney can give you more information on that. We recommend escrow domains for escrows. They are firm out of Washington, D.C. And no, they’re not paying me to say this. I just use them, trust them. And I’m delighted by the work they’ve done for us. Either an escrow agreement will be drawn up by them in the case of a customer escrow or if it’s a simple one, it can be set up right on their Web site. Then you, the buyer, the seller and the broker will be contacted by escrow domains with further instructions such as wiring information.

[00:48:30] The escrow is opened and either the deal closes within a matter of a few days or an inspection period is allowed. It all depends on what the agreement calls for. Whether you need an inspection period really depends on whether there is still some information you need to find out. Prior to the deal, closing your broker and your attorney can advise you more on this. And it’s on a case by case basis. Then the money is transferred, as are the domains and the deal is closed. Now, in many cases, in fact, most of the time the seller either stays on board for a period of time to help with the transition or is at least available on an on call basis to answer questions. This is something most buyers should ask for. But at this point, you pretty much own the website. What do you do now? We’ll talk about that subject next week. And next week we’ll be talking to Evan Seinfeld, the former Rockstar porn star and currently the owner of the very successful clip and social media sites is my girl and is my guy.

[00:49:36] And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest, Lance Heart. Talk to you again next week on Adult Site Broker Talk. I’m Friedman.


Adult Site Broker Talk Episode 13

[00:00:09] This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and we discuss what’s going on in our business. Plus, we give you a tip on buying and selling websites. This week, we’ll be talking to Justin Cook of Empire Flippers.

[00:00:33] Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult website brokerage with Adult Site Broker cash, you’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us at Adult Site Broker. Check our website at Adult Site Broker dot com for more details. First of all, today, let’s cover some of the news going on in our industry in a case which may have consequences for cam models and sex workers who rely on a single platform for a majority of their income. A judge has ordered ride hailing companies Uber and Lyft to reclassify their California drivers from independent contractors to employees. The ruling would make Uber and Lyft provide the newly classified employees with benefits in accordance with the AB five legislation that came into effect on January 1st. San Francisco Superior Court Judge Ethan Shulman, who issued the injunction, also paused it for 10 days to allow for an appeal. The ride hailing companies are expected to appeal the judge’s preliminary injunction in favor of the state of California. If upheld, the ruling could, according to Bloomberg, make them halt their services as they figure out how to adjust their business model to comply with it. Judge Shulman agreed with California Attorney General Xavier Becerra that Uber and Lyft are violating AB five. The legislation is currently undergoing a revision process in Sacramento via a follow up clean up bill outlining exceptions and states that workers can generally only be considered contractors if they perform duties outside the usual course of one company’s business.

[00:02:24] The ruling may have an impact on California cam models and other sex workers if the state or the workers themselves decide to argue that their performances constitute duties that are essential to the usual work of a camming platform cam studio or premium platforms business. A.W. Media, the parent company of A.W. Summit, has spun off the show into its own entity, with Roxana Terrilyn named as CEO and co-owner. Earlier this summer, organizers postponed its annual event series in Romania to twenty twenty one due to ongoing concerns related to the pandemic. Roxana has been in charge of the company’s recent shows, and she also came up with a recent A.W. meetup. Trilla expressed excitement about her new role. She said, I’m looking forward to take full responsibility of the A.W. Summit show that has been so important for our industry for over seven years. And I’m looking forward to leading our show in mimeo and to start the progress in moving A.W. Summit to Bucharest for 2020 to the Los Angeles Times has published several more accounts of alleged sexual assaults by Ron Jeremy. None of the new accounts appear to have resulted in more charges by the Los Angeles District Attorney’s Office, which in June charged Jeremy with eight counts of sexual assault. Jeremy was arrested on June twenty third and remains in jail awaiting trial during his bail hearing on June 26.

[00:03:57] The prosecutor, Deputy District Attorney Paul Thompson of the Sex Crimes Division, justified the unusually high six point six million dollar bail his office requested by referring to the sheer number of allegations of what he termed sexual violence that have been named about Cheramie, some of them going back 30 years. Although the DA’s office only found enough evidence to warrant charges over four incidents over a period of five years during Jeremy’s arraignment. Thompson cited 38 allegations to justify his claim that Jeremy’s freedom represents a risk and a danger to society, according to the Times article. Prosecutors said they had been contacted by 25 women across the country who made allegations ranging from misdemeanor sexual battery to rape against the man who for decades was one of the porn industry’s most visible celebrities. Now, let’s feature our Property of the week, let’s say a little Adult Site Broker we’re proud to offer for sale porn botsio, an amazing adult domain name, this domain can be used for just about any purpose, including a Paysite or a tube site porn dot com sold for nine point five million dollars. And the dot CEO extension is rapidly gaining in value. So besides being able to make money on this domain now, you can also count on it appreciating in value. This amazing domain has been reduced in price to only one hundred ninety nine thousand dollars. Now time for this week’s interview.

[00:05:34] My guests are Dan Adult Site Broker Talk is Justin Cook, the owner of Empire Flippers, one of the top mainstream website brokerage companies in the world. Justin, thanks for being with us today on Adult Site Broker Talk.

[00:05:47] Thanks for having me on. Bruce, appreciate it.

[00:05:49] It’s a pleasure. Empire Flipper’s provides a marketplace that allows people and companies to buy, sell and invest in websites and online businesses. They offer an end to end concierge brokerage service for their customers and have done more than one hundred and thirty eight million dollars in total sales today, which is really impressive. Let me also say that Justin has an amazing podcast, The Empire Flipper’s podcast. That was a good part of my inspiration to do this one. In fact, Justin was nice enough to have me as a guest a few years ago, so I decided to return the favor. Justin, how did you get started brokering the websites?

[00:06:29] Yeah, so my business partner and I, we’ve been friends a very long time back from like the late 90s.

[00:06:37] We were friends in Southern California and we were working for a company in space in California. And we were hiring people right and left. And so we had for a previous company we’d owned, we’d actually done some hiring in the Philippines.

[00:06:52] So we told our our bosses, the CEO and CFO, we said, look, know, we have this connection in the Philippines where we think we can hire some people to do some of this kind of back office work that you need done. So they said, yeah, let’s roll with that. So we hired a couple of people and we started scaling that up, you know, scaling up a team in the Philippines. And eventually we went to them and said, hey, look, you know, we’ve got this you know, it’s not like eight or nine people. Why don’t we run the business over there? We’ll leave our jobs here to go run the business and work as a company, a B2B company for you, running this from from the Philippines when they went for it. So my business partner and I moved to the Philippines to start an outsourcing company working for our previous employer.

[00:07:32] And, you know, we were really excited about this. You know, we traveled quite a bit before and we actually met and and not the Philippines, but Thailand before and had a really good time. And we always thought, you know what, if we could, you know, make dollars and spend pesos. And so we got the opportunity to do that. And we went over there. And then within a year, our previous employer had come up on hard times and started to come back. And so what we thought was a growing stable opportunity turned out to be something other. And we were looking to replace them and look for new clients and we were testing out different things. And what we ended up stumbling on was the creation of profitable website assets. And so what you do is you put up a website, buy a domain, put up a website, put up some content around a very specific niche, and then over time it starts to get ranked and starts to get search engine traffic. And you can monetize that. You can make money with it by putting ads on those sites. And so we start putting ads on and we realize we can make money building these small sites. So, you know, as our employer starts to scale back, we started turning those people to building these sites for us.

[00:08:39] So we started building our own sites to start. And then we realized there are people that are willing to buy these sites that are making money. So the site makes a hundred bucks a month.

[00:08:48] People want to buy those sites from us four to two thousand dollars, twenty five hundred dollars each. And so it basically started from us kind of creating, you know, finding that our new outsourcing company, our previous employer, was cutting us off, looking for another opportunity to keep our business afloat and then being able to create these little niche websites that made money and finding out people want to buy them from us.

[00:09:13] Just you certainly do the ultimate turning lemons into lemonade, sir, didn’t you?

[00:09:19] Well, yeah, we were forced to write because these guys are like, OK, well, we’re going to pay you half of what we were paying you last month.

[00:09:26] And we’re like, oh, God. And so we did have to lay off some staff in the Philippines. But sure, with layoffs, like, you know, the first round’s kind of the easiest, you know, like, OK, well, you know, there’s always 10, 15 percent, 20 percent of people that, you know, maybe on the fringes, maybe kind of like one foot in one foot out, but then you start to cut deeper and you’re cutting people that really want to be there, that are doing a good job. And we realized that we said, look, these are smart, capable people that we want to keep like we need to. Figure something for them to do, and we found something that worked, which is building these small profitable sites and that’s kind of how we got started, was building sites for ourselves. Eventually, that process failed, too. So our process for creating these sites wasn’t working, wasn’t nearly as profitable as it wasn’t beginning in the beginning. We spent some 50 to a hundred bucks and, you know, make a site worth two thousand dollars. And by the end it was like it was like fifty two hundred bucks to make a site worth like one hundred and fifty two hundred bucks. So we’re like, well, that’s not really great. So we had built this audience of people that want to buy sites from us, all earners. And now, now we didn’t have supply, so we had demand. We had all these people wanting to buy sites, but no supply. And so we reached out to our audience that we’d built. We’d start a podcast and a blog talking about it. And we reached out to our audience, said, look, you guys are building sites to do you want to sell sites through us to our audience? Like, we’ll check them, we’ll vet them, and then we’ll list them up for sale.

[00:10:51] And we’ll take a commission on the sites that you’re listing with us for sale. And that’s that’s kind of how we move from building our own sites for sale and selling them to, like, actually brokering other people’s sites.

[00:11:02] So. So how long ago did you start the podcast?

[00:11:05] Yeah. So this was we started the brokering right around maybe 2011, 2012. And I think we started the podcast. We started the blog around 2010, 2011, and then maybe the podcast around 2012 as well.

[00:11:22] You were an early adopter in this field pretty early.

[00:11:25] I mean, we’re not like early, but, you know, the reason we did it, man, was it’s funny. We we have some friends. They have the tropical NBA podcasts and they run a community called the Dynamite Circle. We we went to meet them in the Philippines. You know, we were we were lonely for other entrepreneurial kind of connections. You know, we were in the Philippines. We were kind of on our own. We’re on an island like literally in Mindanao. And, you know, we were like, look, we want to meet other entrepreneurs. And so we met these guys and they said, hey, come meet us on this. I think it was Mindoro. So we flew up to meet them and we started telling them our story. And these guys had a podcast that we’d started listening to and they were like, look, you guys are great. Let’s do a podcast interview with you. We’re like, we think we would suck. You guys sound great, but we suck at this. And and I went back. I was nervous. So was my my business partner was nervous about doing a podcast together. And we went back and listen to podcasts we liked and we listened to the first couple of episodes. And that made us a lot less nervous because people suck when they start. We’re like no one’s no one’s great podcasts are out of the gate. So, like, it may be a lot more confident and feel a lot better about starting it, listening to their early foibles, so to speak.

[00:12:37] And I had the advantage of having gone to broadcasting school and been on the radio. So I got to. Got you beat on the basketball.

[00:12:45] Yeah, I can’t do that either. You can make it work too.

[00:12:48] Yeah, well it’s still a little rusty. When I started back just in year another, it’s kind of like myself living in Vietnam. Stone’s throw from where I am in Thailand. How do you like it there and what do you like about it?

[00:13:03] I love it. You know, in 2010 is when we have to move to the Philippines. I traveled a bit before that, but since then it’s been just a whirlwind tour. I mean, for a number of years, my girlfriend now wife, you know, for four or five years we did nothing but travel. So we lived out of suitcases and we would stay in hotels or Airbnb is our service apartments. We’d say two months here and six weeks there and two weeks here, like just just doing travel. So we got we got a chance to you know, we spent a lot of time in Thailand, obviously all over Thailand, Vietnam, the Philippines. We’ve been Italy, Prague spent quite a bit of time in Spain. So in the US, we traveled quite a bit. And we were we’re always like looking for a place that places that we like. And then we just we found ourselves always going back to Vietnam. So we travel around for three months and then come back to Vietnam for a month or two. And then we travel for a couple of months and come back and we start spending more and more time here. And last year, actually, we said, you know what, let’s just get a place like we’re spending probably four or five months a year in Vietnam. Why don’t we just spend seven, eight, maybe eight or nine months a year? We love it in Saigon, in Ho Chi Minh City. Let’s just get a place we can buy stuff and like have a home base that wants to travel maybe a little less, but we’ll have a home base. And we did that. It was. Yeah, twenty nineteen summer, twenty eighteen. We still do the travel thing and then you know, with everything that happened in early twenty twenty with covid and everything since we’ve been pretty locked out of Vietnam, as Dorothy said, there’s no place like home.

[00:14:40] Yeah. Oh boy. Is that ever that for true. What’s hot now in mainstream brokering. What are you selling. A lot of.

[00:14:50] We’re selling quite a bit of Amazon. Businesses or fulfillment by Amazon. These are e-commerce businesses where, you know, people are uploading their products to Amazon, they’re having Amazon handle the products and delivery and everything. So these are businesses that are quite popular and we’re selling a lot of like maybe low six to low seven figure businesses in that movie. So that’s been a that’s a hot space right now.

[00:15:23] Ok, anything else?

[00:15:26] I mean, content sites are still good. So, you know, content sites that are either ad sense monetize or Amazon associate, which is an affiliate deal with Amazon, those still sell well, a lead generation sites. These are generally like not always, but but some of the ones that we sell are the ones that are for educational institutions. So let’s say it’s around like nursing or something around that sort of like technical vocational school. And there’s profit schools that teach that. Well, they’re always looking for students and those students pay a lot of money. So if you can deliver them leads, they’re willing to pay you 40, 60, 80 bucks per lead until you can go through a company like Campus Explorer. And they’re kind of the middleman and they set the relationships with the schools and then you just deliver them the leads. So, you know, they they you get the the the lead information that goes over to campus explorer, they may be paid like one hundred and twenty bucks or 50 bucks per lead and they’re paying you 70, 80 bucks.

[00:16:29] There you go. Yeah. Back in the day, even before I got into radio, I was back in the dark ages, actually worked at the University of Phenix. So in in the Bay Area. So I do know about I do know about for profit education there, the business schools that schools make a lot of money.

[00:16:48] And so they’re willing to play it, pay a lot of money for leads for the students.

[00:16:51] Boy, are they. What do you like most about doing Web site brokering?

[00:16:58] I mean, it’s interesting.

[00:16:59] So let me let me say that sometimes the customers I like the most aren’t necessarily the customers that make a lot of money. And let me explain why I say that. So, you know, we have some customers that are selling a business to them that, you know, they’ve put blood, sweat and tears into it and they’re selling it for like, let’s say, four hundred thousand dollars. And that’s like literally life changing money for them. Yeah, we had a guy that was Cambodian kid in his early 20s, sold a site through us for a little over three hundred thousand dollars. And it was a crazy amount of money for a 20 something Cambodian kid.

[00:17:40] And he’s now that he’s now the fifth richest man in Cambodia. Wow.

[00:17:44] I think they’ve stolen a lot of money in that country that some people rolled around. I know, but but yeah, I know this guy. I mean, like, it was crazy.

[00:17:52] Like, he he’s built like an entourage around him, other people that want to build these types of businesses. But it was like life changing money for him. And so, you know, like being able to do things like that is more interesting, being able to help people. Like we had a couple that sold the website for I think it was like mid to high five figures. And they want to do because they needed the money to pay for adoption services so they can adopt kids they really wanted to adopt. So, you know, like those are the kind of stories that I think are just really fascinating, that life changing stuff. But to be honest, like now, a lot of our money, the way we make our money is is through like the private equity, the like the the small private equity shops, the kind of the funds that are raising money to buy like a portfolio of businesses. And they’re buying like high six to low seven figure businesses. And, you know, it’s much more I mean, they’ve got interesting stories, don’t get me wrong, but it’s less personal. Right. So, yeah, I kind of like the personal stories of of the things that we’re able to help people achieve in terms of selling their business or buying a business for the first time. Like, you know, there’s this happens a lot is that people hear about kind of the remote location dependent lifestyle. There are some like mid-level manager exec, you know, sitting in some office, you know, maybe a cubicle or maybe even a corner office somewhere in the US and go, oh, man, I want to go to Bali. I want to go to Pokot and work on my site a few hours a day and make an income, make a living. And, you know, offering them the opportunity to do that is pretty cool.

[00:19:24] It’s very rewarding. I agree with you. And it’s not always the one that makes you the most money. That’s going to be the most rewarding, you know, helping people.

[00:19:35] That’s that’s what’s rewarding. What do you like least about what you do?

[00:19:41] I like least I mean, a lot of the things that I didn’t like some of the day to day stuff I don’t do anymore. The uncertainty is still it’s nerve wracking. I’ve noticed like for me, I actually do. I work well when things are on the line, when there’s more uncertainty or there’s more risk, I do better. But it’s a it’s an awful feeling. Oh, yeah. So with everything going on with covid has been tough. I mean, I’ve, I think I’ve got a lot more done. But it’s also a it also makes me pretty nervous because I don’t know how things are going to turn out. I’ll tell you, for example, like March was a really difficult month for us. Like we for our goal for Q1 is January, February, March. Twenty twenty. We were around 60 something percent of our goal, so forty almost 40 percent off of what we want to do. And that’s not normal for us. Normally we’re somewhere between like ninety and one hundred and ten percent. Sure, though, you know, it was it was bad. And then we had a pretty bad April, like April’s not a solid month. And so that had us pretty nervous. We were like, OK, what how is this going to affect us? And we we had to sit down our team and tell them, look, kind of this is the boat we’re in. We’re in this boat together. We do our best to get us all through it. We’re going to let you know if we’re not able to. And you’re going to have as much heads up as we can give you. But we’re going to try to make this work. And here’s our plan. And and luckily, we turned around. We had, I think, our best month ever in May. So that was that was pretty helpful underneath.

[00:21:13] It sounds like you needed to.

[00:21:15] We needed to. It was really, really helpful. And then June looking really solid, too. So I think we can have a really solid Q2 that doesn’t, in my mind, like we’re still going to hunker down and kind of see how things shake out in Q3. But it’s it’s a it’s quite a relief to know that Q2 is shaping up much, much better.

[00:21:33] Absolutely. How big is your team?

[00:21:36] Just under seventy people. So, yeah. So we have like I think sixty seven, sixty eight people on our team right now. Really. Yeah. We have around just under twenty people are in the Philippines and everyone else is pretty much distributed.

[00:21:52] So we have some in the US, we have some in South America, we have some in Europe. We have a contingency in Asia, my business partner, Joe, is in Manila, his home base there, and I’m in Vietnam, but we got guys in Prague, Mexico City magazine everywhere.

[00:22:08] Are you doing some other services besides the website Procrit?

[00:22:12] Just brokering. But we have a team at each you know, we operate a little differently where it’s not just an agency where we bring in brokers and then they kind of like own their relationship and kind of see everything through on their own. So we’ve made more of a machine or a process out of it. So, you know, when someone comes on board with us, we have a whole vetting team. So we have a department that’s the vetting department. And their whole goal is to look at incoming businesses for sale and then go through our whole checklist and our whole thing, our whole process for asking if those businesses are are high of quality or don’t have the issues that they they can’t have to list with us. So after that, it goes from the vetting team over to the sales team and the sales team as a whole process and how they work with them. So end to end from your start of the relationship to the end of the relationship, you’re working through, you know, an entire different team as you kind of work your way through the process.

[00:23:11] Well, now I’m a lot more impressed with my actions since I’m the team. I’m not I’m the man. So I know you don’t broker a deal properties, which I’m quite happy about. Since you said any business, is there any other kind of website you don’t handle?

[00:23:29] Yeah, we won’t do anything on any of the legal businesses, I’m sure. Obviously either. Yeah, of course. Of course. We for a while we didn’t do like marijuana businesses do now. So we think that it’s it’s funny because like there’s no like we don’t like I don’t care, I don’t care about adult, I don’t care about marijuana or whatever.

[00:23:52] It’s fine. Right. But our thought was like we’re going to be super cautious in the business for a number of reasons. I mean, one, like we have customers that are looking at businesses and they are like, oh, I don’t want to see this or, you know, that. So that makes sense. But then for other reasons, there’s all these other businesses we won’t list if we think they’re well, if we just think they won’t sell.

[00:24:20] So so like obviously, like if a business is scamming or sketchy, there are a whole number of things that we find out or we can’t verify. That’s more often is it’s not that they’re scamming or a scam necessarily, but like we can’t verify that they’re not. And so we don’t let those businesses less. But then others. There’s nothing wrong with the business, we’re saying. But it’s like in a niche that we’re just we think is very short lived. So there is a time where, you know, those were those little hoverboard things. Oh, yeah. So we were selling some of the hoverboard sites and we realized, like, there was no one really buying them. Like there’s not really they’re not that hot. And so we end up shutting them down and not not allowing them.

[00:25:01] So there’s there’s a type of FBA I’m sorry, there’s a type of drop shipping where people will just order the product on Alibaba, on all the express that shipped to their customer, just straight off all the express in the shipping time is the lag is really long and they don’t use, like, unique images. And, you know, it’s not like an illegal thing to do or it’s not even like unethical or anything. It’s just those businesses don’t sell well, so we typically don’t let them.

[00:25:28] Got it. Got it. You get a good look at a lot of e-commerce sites, sites. You mentioned the you mentioned the Amazon stuff. Are you seeing any other trends that are developing trends in e-commerce in particular?

[00:25:47] Well, I mean, it’s just in insights that you would that you would broker. Yeah.

[00:25:53] So I’d say like in terms of what buyers are looking for, you know, there are a lot of sellers come to us and they say, look, you know, what kind of multiple will I get for the sale of my business?

[00:26:04] And the answer is always the boring. It depends right and right. And, you know, they’re like, am I going to get twenty times my net monthly profit or am I going to get, you know, forty five times my net monthly profit? And it depends. Kind of sucks because if you’re making ten thousand dollars a month, that could be devastating to a thousand four hundred fifty thousand. And so those are always like, well, how do I get the four hundred and fifty and not the two hundred and the kind of like their specifics. But the general way to think about this is it comes down to bias, perception of risk. Right. So, you know, if the business has been around longer, that’s a positive sign. So if it’s been around longer, it’s got more history. That’s generally a positive sign. Yes. If the business has diversified traffic so you don’t have one traffic channel or one way of getting customers and you’ve got three or four or five, they’re looking.

[00:26:55] You’d like one if they have.

[00:26:57] One affiliate, yes, one affiliate, skeptical, skeptical, the more affiliates you have, the more stable no, no one affiliate does more than 10 percent of your sales or whatever like that.

[00:27:08] That’s an even stronger sign that your business is more stable. And it doesn’t mean that your business isn’t sellable. If you have, like one affiliate that’s kind of crushing the others, system is not sellable, just means you’re likely to take a slight ding on your multiple because of that, similar to like if you have only one product. So if you’re in a business and you have one single product that’s that’s selling really well, that’s kind of like making your entire business, your business still might be sellable. But as a buyer, I’m going to want to pay a discount for that because there’s lots of risk with just one product to me so other people can come in, they could find a supplier that that product could run out of fashion. Like, you know, if you have 10, 12 products, they’re selling well. OK, that’s a little more diversified. I’m willing to pay a bit more. So those are the kind of like the things that affect the multiple is is the buyer’s perception of risk in buying the business. How long? How long they’ll make me money.

[00:28:05] Something is only worth what somebody will pay for it, right? Yeah.

[00:28:08] Yeah, exactly.

[00:28:10] So like I mentioned at the top of the interview, you’re another expat. What do you miss about the USA?

[00:28:18] What I miss about the USA, I want to ask you definitely some food things, right, is like in and out and as delicious to be nice out in our burger right now, but like things like that for sure. But but to get a little more, I don’t know, a little more.

[00:28:36] Specifically, more honest, you know, there are things that are challenging in Asia just in terms of communication. So, for example, I was telling you, my wife and I got a puppy, right. So we have this Pomeranian dog that you were playing with great fun. But like, there’s some miscommunication that she used to have. So we can go to the groomer. She could take you to the groomer and try to like, explain in like English that’s tough. And that groomer’s English stuff, you know, what kind of cut she wants to give the dog and then they could end up get the dog off.

[00:29:10] Right. Completely shaving off. All the dog ends up getting a mohawk. Yeah, for sure. And like, you know, that’s the kind of thing that, like, you just kind of have to roll your eyes, throw up your hands, just kind of go, oh, this is life. This is what we call it. You know, we call it here in Thailand. Titti. Yeah. Just and yeah. You know that one. Yeah. This is Africa. This is Asia. Like we you have to get used to.

[00:29:35] And it’s funny, you know, as an expat, my business partner and I moved to the Philippines and we traveled through Asia. But it’s different coming to visit for two weeks versus like living there. And and my business partner would get a little both of us, we get frustrated with that. But he continued to get frustrated when things weren’t exactly right. Or he would order like and this is silly, but our coffee was like, you want warm milk? And they would never be able to get, like, warm milk. And he was like, you just get frustrated and like, God, it can never do anything right. I never and, you know, eventually you just you learn to just kind of like live with that.

[00:30:09] And after a man. After my own heart. Yeah.

[00:30:13] You just you have to if you don’t learn to live with that and learn how to deal with those kind of annoyances, you’ll just make yourself crazy.

[00:30:22] Indeed. Yes. And I have at times. So obviously things in America have gotten rather nuts.

[00:30:31] How often do you praise yourself for the decision you made to come out here? And I do every single day.

[00:30:39] Yeah. Know, I mean, I’m so happy that I had the opportunity and took it right. I mean, there’s a lot of people that could have could have made it happen but didn’t. I mean, there are other times in my life where I didn’t drive, but and now what? I’m so glad that I did. And it’s what I when I originally left, it wasn’t like a total mindset. It was just one thing. I was like basically I’m just moving my home and where I live from the U.S. to the Philippines. But everything stays the same. Like we had an office, physical office that we went into. You know, we just we kind of kept everything the same. We lived in one place and we would take a vacation from there, but come back to our home. And then it was another mindshift later that, like, made me realize, like, we don’t have to have a physical office, you know, we don’t have to go to the office every day. You can work from home. You can travel and work at the same time. You’re going to have your whole team do this through technology. And so, like all these things, add it up. And and I wouldn’t have even realized any of that. I think if I would have stayed in the US, I would have missed out on this whole, like, lifestyle. It’s you know, I say I do it. No, you’ve done it. But like, there are other people doing it. There are thousands of people that are kind of expat entrepreneurs that are running legitimate businesses and doing it remotely.

[00:31:53] And I’m not talking about those like digital backpackers. I’m not talking about the the kind of like people hanging out in the and the hostels or whatever. Like that’s a thing. And people do that. That’s great. But no, I mean, there’s there’s real entrepreneurs that are doing this kind of like travel abroad thing. That’s vastly.

[00:32:09] Well, if Trump gets reelected, God forbid there will be a lot more that point, actually.

[00:32:15] I’ve had a lot of people that I’ve known seems like a lifetime ago when I was in the Navy a long time ago and I had some of those, you’ll reach out.

[00:32:22] I’ve had people from high school reach out recently, like in the last year or two and say, hey, Justin, I see that you’re kind of like living abroad and you’ve been doing a long time. Can I ask some questions or are you so happy you got out? And there seems to be more interest in that from the US? I never and all the years I’ve been over here, that wasn’t a super common thing on some people go, oh, that’s cool. What you’re doing seems kind of interesting or neat, but in the last year or two, it’s a lot more like like legitimate interest and possibly getting out that I’d never I’d never seen before.

[00:32:57] Oh, yeah. Now, if you could give some advice to someone selling a mainstream site, these sites to go to your site and listed, what would that advice be?

[00:33:09] Yes. With us now, I mean, non self serving stuff. I mean, prepare to smile a year before.

[00:33:17] So, I mean, sometimes you don’t have the opportunity. So sometimes, like, you know, you’re going through divorce and you need to sell the business to paper or whatever, and they just don’t have the time then, you know, the time and all the time. But if you think that you may have some interest in selling the business at some point in the future, then, you know, have a talk with a broker. Right. Have a conversation. Start looking at getting your financials ready and a broker will kind of guide you on the things you need to do to prepare for that. But getting your financials in order is helpful, particularly once you get like some margin six to 12 months out from selling. You’re going to want to start doing things like making sure your books are in order, making sure the business is able to be turned over, making sure you get rid of any spend that you have associated with the business that isn’t actually helping. So a lot of time on the marketing side of our business and on the markets as we’re doing a lot of exploratory things, like I’m throwing dollars at something and I don’t know if it’s gonna work, but as a test, right. I like get rid of that test, you know, 12 months out, definitely six months off from the sale of your business. And the reason is, you know, we’re going to count. You’re going to have a lot of those expenses count against you on the profit loss. And so, you know, it makes sense for you to start to cut back on any of the things that aren’t actually making you a profit, that are actually making you money.

[00:34:35] Absolutely. And don’t change anything. After we get into this, I’ll tell you a little story.

[00:34:43] I’ll tell you this, Bruce. We have people that list with us. They actually submit their to be listed and then they say we get them listed on our site and we’re going through the process of finding a buyer and and screening buyers and buyers, particularly for the larger businesses they want. They want a detailed review. They’re going to dig into it. And you have your sellers that feel like they’re already sold the business. And so they’re kind of like letting it get neglected or they’re ordering more back.

[00:35:07] You read you read my mind. Oh, man, no. Did you we beat these guys up about it.

[00:35:12] We’re telling the sellers, no, no, you can’t do that. And I understand the thought process. You’re kind of like, I’m done with this. Anyway, let me move on. But no, until you get money in your hand wired to your account, you need to continue working on the business until you get the money. Don’t drop the ball because you got to this all the way through.

[00:35:32] Man Yeah, exactly.

[00:35:36] And we want to say we’re on the same page there. Well, we did. We most certainly are. Well, hey, Justin, I’d really like to thank you for being our guest today on Adult Site Broker Talk, and I hope we’ll get a chance to do this again soon.

[00:35:48] Thanks, Bruce. Appreciate it, man. Now, it’s my pleasure. Thank you.

[00:35:53] My broker tip today is part five of how to buy an adult website. Last week we talked about how to determine the value of a website, how to negotiate the sale and how to get to the point of drawing up an agreement. So now you’re talking to your attorney and you’re having them draft an agreement. What should be in it? Well, your attorney will guide you through the legal side, but here are some considerations to keep in mind from a buying standpoint. What is the date you’d like to close now?

[00:36:22] Make sure you know that you’ll have the money to either pay the deposit or the entire amount of the purchase by that date. I’ve had buyers who aren’t ready and that just causes issues. In fact, I’m going through some of that right now with a couple of my deals. Make sure that all of the assets you’re purchasing are in that agreement, such as every domain included in the sale processing and payment accounts, relationships with vendors, all records including two to five, seven data software to run the sites and any other assets, such as source code for the sites. Of course, it should spell out any payment schedule if there is one who’s responsible for closing costs, such as paying for escrow. And there are always terms that are unique to yours and the seller situation. This assumes you’re the party responsible for drawing up the agreement. If the seller is drawing it up, then it’s important that you express all of this to your legal representatives so they can check the seller’s agreement and see if any changes are necessary. We’ll talk about the subject more next week. And next week, we’ll be talking to notable porn actor Lance Hart.

[00:37:34] And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest. Justin Cook. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.


Adult Site Broker Talk Episode 12

[00:00:09] This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and we discuss what’s going on in our business. Plus, we give you a tip on buying and selling websites. This week, we’ll be talking to Jay Kopita, a.k.a. LAJay of YNot.

[00:00:33] Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult website brokerage with Adult Site Broker cash, you’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us at Adult Site Broker. Check our website at Adult Site Broker dot com for more details. First of all, today, let’s cover some of the news going on in our industry. Organizers of the L’Oeil Expo Las Vegas Trade Show have elected to postpone this year’s event to twenty twenty one in the wake of the ongoing novel coronavirus pandemic. In a statement, the promoter said it’s public knowledge flights have been restricted that would affect the full development of the event’s schedule. We will be announcing the new dates for the event in the upcoming months, which will be held for the first time in the United States. The Free Speech Coalition has reached an agreement with a group of talent agents to institute a more formal process for reporting positive covid-19 tests and possible exposures outside of the past testing system. The FCC has recently learned of several incidents in which performers and crew were exposed to covid-19 on adult film sets in the past few weeks because the testing was done outside of pass through production companies that are not members of FSC.

[00:02:02] There has not been adequate accounting of the incidents. Three performers have reportedly tested positive for covid-19 in the past few weeks, resulting in onset exposures and in one case, the quarantine of a crew in unrelated incidents. There have been reports of crew members and makeup artists testing positive for the virus. In the statement, the FCC asked that producers, performers and other members of the community report any covid related incidents outside of pass to the FCC. Do not assume that no news is good news. As we have learned over the past several weeks, positive tests are occurring in the production pool. They are not being publicly disclosed. A negative test, even one conducted twenty four hours prior to a shoot is not a guarantee that a person is negative. Now let’s feature our Property of the Week that’s available for sale at Adult Site Broker. We are offering a sex toy review site dedicated to exploring sexuality and sharing and reviewing the author’s favorite sex toys. The thing that really stands out is the extremely high quality content used throughout the site. Most sites, especially review sites, use junk content that is very obviously written just to rank four terms in Google.

[00:03:22] This site is written in the first person and is a joy to read. The authors take the reader on a journey showing them which toys that they find the most enjoyable and explaining how to best use them. The rankings in Google are high because Google has rewarded the site due to the quality of the content. It’s also a nicely diversified site in terms of revenue. It’s from a good mix of affiliate offers so the business doesn’t hinge on only one main program. The site is also very diversified in terms of traffic to individual pages. The most traffic page on the site only makes up 14 percent of the traffic, so it’s not dependent on just one page ranking. Well, all content is exclusive. Nothing has been taken from elsewhere. Pretty much all of the traffic comes from organic Google results. No ad or traffic buying has ever taken place. This is an outstanding opportunity for the new owner if they want to further boost the traffic. This outstanding sex toy review site is available for only two hundred and twenty five thousand dollars. Now time for this week’s interview.

[00:04:31] My guest today on Adult Site Broker Talk is Jay Kopita, a.k.a. LAJay, partner at YNot Group.

[00:04:39] Jay, thanks for being with us today. Hey, Bruce, thanks for having me. I appreciate it. My pleasure.

[00:04:45] Now, why not? Has been around since nineteen ninety six at that time.

[00:04:49] Their goal is to provide early online developers of adult websites, the central hub, where they could network and promote ethical business practices in what was then a largely lawless Internet. The company has changed ownership several times since its early days, eventually moving its core presence to the domain. Why not dotcom and branching out with additional services for businesses? Today, the company one that group offers a variety of B2B services for adult businesses. Why not also operates the blog?

[00:05:21] Why Not Europe, which focuses on adult business news coming out of the EU in early 2016? The company added. Why not shoot me a photojournalism site in collaboration with. If that’s easy for me to say, veteran adult industry photographer Buster Brown currently, why not has also added Why Not Cam, an online magazine that offers tips and advice to CAM models in addition to its well read blogs and resource websites? Why not? Group also operates popular industry events and collaboration with the biggest industry business conferences. The Why Not Grand Prix takes place at multiple trade shows throughout the year and lets participants compete against each other in exciting and fun go kart races.

[00:06:08] Plus, the well attended won not awards formal event when formal events take place.

[00:06:14] It happens every year in Prague and collaboration with the Affiliates Summit, which we hope is going to happen this year. But you was crushed. We are all the one out of words offers the adult industry an opportunity to recognize the biggest achievers in the adult online sector.

[00:06:31] Why not also owns and operates?

[00:06:33] Why not mail a hosted email marketing and delivery platform that provides respected businesses with a powerful platform for driving email marketing success? He said respected business, which you’ve also worked with me recently.

[00:06:49] Why not added the White Cam Awards in Hollywood, not to mention why not marketplace?

[00:06:57] Ok, the question is, what are you guys do in your spare time? It’s a good question, especially after covid really kept everybody at home.

[00:07:07] We’ve been busier than now. You know, it’s funny because you mentioned like a shitload of things that we have going on and it’s not even all. I mean, we’ve also got why not summit, which is going to be our online virtual trade show, July 20th and 21st. We’ve also got Why Not magazine, which is an online magazine, which we do themes pretty much every three months or so, and it’s published online, except when we do trade shows, then we’ll print up copies and bring them with us or ship them. That’s when you can actually get physical copies. We did a whole bunch at the lab in Columbia a couple of months ago. And let’s see what else community. That’s our trade show for CAM Models Business-to-business happening in March of twenty twenty one. We moved it out of twenty twenty completely and I know I’m missing something else there. I mean we had y not party often, which was a three day get together, which was basically revival of the Y not party, the WIP, which we used to do in Mexico.

[00:08:07] I got to, I used to go to that, I got to get down to Austin one of these days. Man that sounds like fun.

[00:08:13] Yeah, it’s good timing. We did it like four years ago, we had a good turnout. But I mean it’s like totally a luxury thing. It’s, you know, fun. It’s really not about business.

[00:08:23] So, you know, people are trying to watch what they’re spending on traveling and, you know, R Y and all that good stuff. It’s not really the show for that. However, people make lifelong relationships and friendships and even business deals through it.

[00:08:36] It just happens, you know, when people put people together, the events we used to do in Mexico weren’t exactly for business either. We didn’t know. I didn’t I didn’t have a sober moment, man.

[00:08:47] But yeah, the thing is, is that, though, is the allure was that it was just cheap as shit. I mean, I think I pretty much charge people like five hundred dollars for three days and that would cover your registration, your room and board and your food and alcohol. And that that covered you for like the whole thing.

[00:09:06] And it was like, yeah. So yeah, it was different times of God. I was doing that 2002 to 2005. Yep.

[00:09:17] Yep. Long time ago. So. So why don’t you talk about how you got your start in our crazy industry.

[00:09:25] Oh let’s see. I’m going to give you the short version. I was an actor in Hollywood through much of the 90s. I worked enough to call myself an actor, but not enough to sustain a living. And, you know, I was getting to an age where it’s like, I better get some back up here. I don’t want to be, you know, struggling for the rest of my life.

[00:09:43] You know, I did a bunch of TV, independent movies, some commercials and, you know, decided I want to stay in this industry. So let’s find something else. I was giving tours at the studios. I worked for a PR agency, and I did that for a couple of years. And there’s just I didn’t see any upward mobility. And I really kind of grew to despise Hollywood at that point. I’m like, I got to find a fucking better thing to do. And I answered an ad that needed a PR person for an adult company. The adult company was the parent company of why not? At the time they were known as Flying Crocodile and Sex Tracker. Anybody who’s been in the industry for at least fifteen years would know about that. Otherwise, they probably wouldn’t.

[00:10:26] And yeah, they hired me.

[00:10:28] This was in 2000 and I’ve just more or less forged my. Career along the way, building skills, networking with people, learning as I go, and just innovating, you know.

[00:10:42] Yeah, yeah. Let’s talk a little bit about your acting career. I’m interested in hearing about that.

[00:10:49] Oh, sure. Well, when I went to University University of Minnesota, I was a theater major and a speech communication minor. So the beauty is, is that I actually put my degrees to use in one way, shape or form.

[00:11:03] That makes one of you.

[00:11:05] Yeah. Yeah, right. It’s not a really common thing. So, yeah, I did a lot of theater in Minneapolis back in the 80s.

[00:11:13] By the time I graduated from college, I’m like, OK, I’m going to either move to New York, I’m going to move to L.A. The smarter choice probably would have been to move to New York, to a theater career, live hard and network and build my skills as well as my resume, because L.A. was more looking for, you know, that’s the type of city where you need to have like a final product. You need to know what you’re all about, be connected, all that stuff. And I didn’t have any of that. But I got out there. I started I got a commercial agent, I got a theatrical agent. I booked a national commercial and a movie like almost right away. So I’m like, OK, I’m going to be fucking famous, man.

[00:11:50] I’m going to be a star, seriously.

[00:11:53] And then let’s see what else. I mean, I, I got a recurring role on Melrose Place in nineteen ninety three. I had a recurring slew of commercials for The Arsenio Hall Show. That’s, that’s how things started. So it was like gangbusters at first.

[00:12:08] And, you know, I did I mean a lot of different shows I was on. I’m on IMDB. It’s got a bunch of my credits, but not all of them. I was pretty much relegated to playing bit parts, ten lines or less. Nothing really exciting but shit.

[00:12:26] I mean, I think back there was a period of time where I was literally going out an audition every few days on average. You know, there’s some people that are lucky if they get an audition once a month or two and. Right.

[00:12:39] You know, and it’s weird because I see a lot of the people that I went up against now, you know, we’re all, you know, in our forties and fifties and I see a lot of the people that I went up against for commercials and TV shows and, you know, they’re they’re doing stuff. I mean, they’re regulars on TV series. I see them in movies. And like, I know that guy went up against or whatever. And, yeah, I did that for about seven, eight years and just really realized that better, better do something else.

[00:13:05] And, you know, I still do acting every now and then, but ninety nine percent of the time, I just I don’t care if I get an audition, if I don’t feel like I’m totally right for it, I’ll just tell my agent I’m not interested. You know, I don’t don’t have the time. I mean I own a business with Conor and cry. Yeah well I have the, the ability and the time to go out and do this kind of stuff. It’s just I’m not going to break my back over it. What would be a perfect fucking world is, you know, they do some stuff here in Austin. If I could book some sort of TV or movie gig once every three to four months there, I’d be out for like a couple of days. That would be more than fulfilling enough for me. Sure.

[00:13:48] Yeah. I think any time you’ve you’ve had a creative side of you, for me, it was sports announcing.

[00:13:57] It’s always nice to have that outlet. Having this podcast kind of gives me that outlet, which was kind of. Yeah, yeah.

[00:14:04] And you remember back to the days of Radio Dantewada, we both had had gigs there and that was the same thing, although I just I didn’t feel the benefit out of it. Frankie was awesome. But and she gets mentioned in two of my podcasts in a week about that.

[00:14:23] Yeah. She’s awesome.

[00:14:24] Lady, did you any any big I’m sure you had big star sightings from your from your days as an actor.

[00:14:36] Who did you meet and who did you like and who did.

[00:14:38] Oh God. Oh my God. That’s that’s a tough question because I mean, I, I always have the knack of finding myself in situations or being around people where you have a good story can come out of it. I mean, I’ll just throw a few your few your way. OK, I think is early is like nineteen ninety two. I was on the Third Street Promenade with some bodies of mine, pretty, pretty fucked up and we’re walking and all of a sudden I found myself, you know Adam Sandler is right there with us basically with a friend of his and I freaked out on him.

[00:15:10] I looked at me like, holy fucking shit, you’re Adam Sandler. And like, he freaked out. Like he was like, oh, my God, you know, is this guy going to hurt me? Is he going to do something because of it? I’ve only been in L.A. for like a month at this point, you know, so I just, you know, I controlled myself and, you know, he was cool and I was just like, no, sorry, I’m trying to be an actor out here and I’m a fan. And he probably thought, wow, what an idiot. But that was just. One of like literally a thousand stories, I mean, a thousand might be a little exaggerating, but it’s and it’s really not that far off. I mean, another I mean, I waited tables. I waited on a lot of famous people that way. I mean, I was in an elevator talking to Keanu Reeves. I was at a fucking bar with Leonardo DiCaprio was there. I mean, I was at a diner with some friends and Drew Barrymore came in and we ended up hanging out with her.

[00:15:58] That was like in nineteen ninety four, nineteen ninety five, something like that. I mean, I got to work with Heather Locklear, you know. I mean, I saw when I was even when I was working as a tour for, you know, like Paramount and Sony and Warner Brothers and Disney, you know, I met a lot of the actors and the entire cast of Frasier.

[00:16:22] And I got to talk to Megan Mullally for quite a while. You know, I just I talked to Martin Sheen when he was doing West Wing. Oh, I’m so I’ve just. Yeah, I fucking played pool with with Kiefer Sutherland at the Hollywood Athletic Club, and he seems cool. He’s great. He was awesome. And I saw Charlie Sheen at the restaurant that I waited tables at this house. Right around the time that I got one was that it was probably nineteen ninety two. It was a long time ago. So yeah, these are just ones that came off the top of my head if I really sat and thought about it.

[00:16:56] A lot of freakin stories, man.

[00:16:59] Ok, hey, well give me some funny stories about the adult industry and shit.

[00:17:05] What do you want to know about the adult industry? Oh, I mean, I can tell you one or two I’ve got a few Ron Jeremy stories, but you know what? I’m just going to leave that to your listeners imagination because everybody has their picture with Ron Jeremy at one point or another. I’ve got actual freakin stories with that guy. So that’s that’s a different story. How about I talk about I don’t know why P story? Why not party? Mexico is just so out of control down there.

[00:17:36] I was probably there. Go ahead.

[00:17:38] Yeah, well, I remember when Mark Womack walked through an entire plate glass window.

[00:17:43] That’s right. That was pretty interesting.

[00:17:46] Now, the time the band that I had hired to play the lead singer was all messed out or whatever and ended up trashing one of the villains. So that was fun to deal with. Oh, how about the time when we were trying to do Cybernet Expo in San Diego in twenty six and the hotel changed ownership and canceled on us eight weeks out?

[00:18:05] We had to sue them and put a cease and desist and their way of solving the problem, which wasn’t a problem to begin with. But they clearly had a Republican situation to the please. They ended up hiring like twenty security guards to basically stand base around the entire show and look at all the security guards for every two people.

[00:18:24] And it was more than twenty dude. It was so stupid. I kept walking up to the security guards. I kept going. So everything OK? Yeah.

[00:18:32] Are we under control? And they were laughing at it. Other guy, some best group we’ve ever done security for.

[00:18:38] It’s unbelievable. But yeah, I mean, just tons of stories. I mean another one I’ll never forget. I was, I was I was in Vegas at an eighty eight years ago and hang with Attorney Eric Barnstead at the time and we’re at the bar. It’s like ten o’clock in the morning. This model comes know she wasn’t even like awake or sober. Something just kind of comes walking over. She’s rifling through a purse, trying to find money to buy a drink. And I’m just looking at her like you need help or whatever. And she’s like, oh, I just need to buy a drink. And what do you guys help me? I’ll give you an autographed picture. It’s just like I thanks. But, you know, we work in the industry, blah, blah, blah. Eric being the sucker that he ended up buying her a drink because she felt compelled she felt compelled to talk to us for whatever. And then she’s like, you know, I used to be a cheerleader for Houston.

[00:19:23] I said to her, I go the Oilers and she looks back and she’s like, no, the Texans, I’m not that old.

[00:19:32] And Erick was laughing so hard that tears were coming down his face because, I mean, seriously, she looked haggard. I thought she was probably closer to 50. But, you know, she was probably more like thirty five because, I mean, the Houston Oilers, that franchise has been gone since, what, like nineteen ninety.

[00:19:52] More, I don’t know, it’s been a long time, so, oh, you ruined her day, didn’t you? Well, you know what? Shit happens sometimes. And it wasn’t even like it was intentional. It was like, you know what the Oilers are. You wouldn’t do it intentionally anyway. You too. Nice guy. Yeah. Yeah.

[00:20:11] That’s what you are. You are. I know. I know. You come across tough, but I know I know you are. So so talk a bit about the whole coronavirus situation and your thoughts about it now.

[00:20:24] You know, it’s weird because when things start first coming out in very early March, end of February, I thought, OK, what is this bullshit that they’re trying to scare us with? What’s going on in Italy, what’s going on now in parts of Europe? And I just I wasn’t really fully buying it, you know, and then, like in a week in March, every single major freak show just started canceling and they canceled South by Southwest, which is the big show here in Austin. And I figured, you know, that’s been going on for like 30 something years and they’ve never canceled it ever. It brings in like a half a billion dollars to the economy. This shit must be real if that’s going on. So that’s when I started taking it seriously. And but here’s the thing, though.

[00:21:08] At the end of the day, I mean, even in Texas where we’ve got like twenty eight million people, I think I don’t even think we’ve reached 2000 deaths yet in the state. And this pandemic’s been around for, you know, the better part of four months now already. So, I mean, I’m playing it safe. I’m playing by the rules. I’m taking it seriously. I completely had to alter a lot of my business plans, my farm plans, my travel, just what I do in general.

[00:21:36] And I mean, it’s a game changer. Obviously, I, I really fucking hate it, but I’ve adapted to it and I’ll deal with it as long as I need to.

[00:21:48] Yeah, absolutely. One of your main products is one up male. Talk a bit about that and how people can benefit from it.

[00:21:58] No thanks. Yeah. So why not male. I think we’ve established that in like 2010, 2011, doing it for almost ten years now. Basically anybody who has their own mailing list, I’m not talking about people that are buying mailing lists or trying to get on someone else’s or, you know, leverage, whatever. I mean, it’s like it’s your own collected mailing list, whether you’re a sole proprietor, like a model. And you’ve got a few hundred emails that you’ve collected through a form on your site or you’re a full on traffic or cam network where you’re pumping out tens of millions of emails per month. Why not? Mail is the product to use if you are looking for better deliverability, if you’re putting out adult content, because obviously we don’t discriminate against that, whereas most other platforms do and people think they can try to skirt the rules and do whatever they want just to save a buck or two. But at the end of the day, you know, you’re working with a company that not only doesn’t give a shit about you, but lumps you in with doing illegal activity. And I just don’t know why people would want to support something like that. And I mean, to us, why not? Name has been in the industry for going on twenty four years and we’re accessible. And, you know, if we cost a little bit more, it’s because we’re giving the white glove treatment and we’re making sure that you’re doing it right.

[00:23:17] You guys do you most certainly. Most you most certainly do. Richard does a great job of supporting it.

[00:23:22] Yeah, he’s awesome. I mean he gets beyond beyond the call of duty, right.

[00:23:27] And yeah, I mean, at the end of the day, we just want people to do their email marketing, do it properly and, you know, get into inboxes and, you know, actually make money, whether in the short or long run it.

[00:23:40] So, you know, anybody can use one email. You have a product, you have your own list. You can work with us.

[00:23:49] Hey, what is this thing I got? I think it was yesterday in my inbox, which is something you didn’t mention, which I think is a new product, something about an EMT p mail product that you guys are launching.

[00:24:05] Yeah, we do have something like that. I don’t really have a lot of the details when it comes to this. I mean, when it comes to, you know what, we do it. Why not? My roles are primarily the face of the company bringing in new business. Yes, selling all the sponsorships, selling all the advertising and just doing the general marketing. Whereas as far as like the back end in the structure and the infrastructure and all that stuff, conures in charge of all that. And, you know, I know that either Koner Richard would have a better answer for there. Sure.

[00:24:41] Ok, yeah, that’s that’s pretty much all I can mention.

[00:24:45] So that hasn’t quite that hasn’t quite hit your desk yet.

[00:24:48] No. And to be honest with you.

[00:24:50] I think it is I want to know at the last possible minute, because I’ve got so much clout in my head right now that I just I don’t need something where it’s just going to have to, you know, be another responsibility, you know?

[00:25:04] You mentioned Connor and, you know, another good friend.

[00:25:09] And but my question is, how could you be a business partner and friend with a Dodger fan? That’s what I’d like to know.

[00:25:18] Well, I mean, at the end of the day, I don’t have an affinity to any sports teams.

[00:25:24] You know, I like a few players out there because of their personalities and their skills. But I don’t really care about a franchise because it’s so rare that any one player stays with a franchise their whole career. You’re absolutely you’re absolutely right. Yeah. It’s like you’re like the guy one day when he puts on a different shirt and you hate him.

[00:25:43] I root for a lot. I root for laundrymen, although I do have my favorite players and some of them, believe it or not, are even on the Dodgers. I just don’t want them to win being a Giants.

[00:25:55] So let’s let’s talk about let’s talk about Connor a little bit.

[00:26:00] That sucks. You guys have had a business partnership for so long. Yeah.

[00:26:05] And you guys could not be more different. What makes your business partnership work?

[00:26:12] I think our business partnership works extremely well because at the end of the day, we have a certain kind of codependency on each other. You know, it’s just like we talk about these scenarios where it’s like if something happened to one guy, how fucked would the other one be? We just have a really good synergy. I mean, when it comes to like our core values and how we view the industry and how much we care about it and where we want to go with it, we’re in agreement like literally ninety five percent of the time. We agree on a lot of shit. We agree on a lot of political stuff. Just I don’t know a lot of things that make a person who they are pretty much on the same page with a lot of that shit. And our personalities. Yeah. Are quite different. Our approach to how we do things is very different. It just I think it balances it out, really. You know, he has much more of a big picture, analytical kind of guy, whereas I’m more about the details and more about the just, I don’t know, jumping into things. So, you know, the relationships that I’ve cultivated over the years makes it easier for us to sell the stuff that he puts together.

[00:27:22] And I and I see that from afar.

[00:27:25] And I won’t I will say, and I’ve said this to you and I’ve said this to other people about you, you are by far the best salesperson in the adult industry by a good margin.

[00:27:38] I appreciate that. You know, I do feel like I am a very strong salesman. I mean, I’ve been doing sales of one kind or another. I mean, an active career, counselors, sales do. I would say, sure, I was even doing telemarketing as early as nineteen eighty six. Nineteen eighty seven. So nineteen eighty seven. Yeah. So I’ve been in the game for sales one way or another now for 30 some odd years.

[00:28:02] So I got to be. I’m sure you do.

[00:28:05] But you know the thing is, is that I don’t know, I still got a lot to learn. There’s certain things. I mean my thing is, is that I know people well enough to a point to know what they’re going to be impressed by, what what their triggers are going to be and just how much to push them without pissing them off, huh?

[00:28:22] There you go. Well, Jay, your newest product is why not market? Talk about that a little bit, if you would.

[00:28:32] That’s another thing where it’s much more about Richard and Connor being able to talk about it. But at the end of the day, it’s you know, it’s similar to like Salesforce, but the adult industry, it’s from us. So you’re getting our kind of support and our accessibility. It’s marketing, automation. You have sales, email marketing, just like why not mail marketing automation? It’s a CRM. You can track your your sales, your contacts. It’s a database and you can integrate it with, you know, a bunch of different things. I mean, kind of sounds like I’m talking out of my ass because I don’t know a lot about it.

[00:29:18] No, actually that sounded really good. Thank you. Give yourself up. Sure.

[00:29:24] Yeah. I mean, the thing is, I’m never one of these guys and I’ve always been this way. And it’s not really a trait of company owners is that I don’t pretend to know everything and I don’t always act like I’m right. When I’m wrong, I’m wrong. And there’s a lot of shit out there that I just don’t know about. And then I just need to defer because, you know, Conor, I’ll be the first to say that he’s a lot smarter than me in most areas.

[00:29:50] But, yeah, it’s smarter than most people.

[00:29:54] He is, you know, but he also has certain Absent-Minded things about him and, you know, like, I don’t know, I’ll bust his ass for, you know, like facial recognition.

[00:30:05] I recognize people. I remember names. I’ll remember details and numbers and stuff like that. Whereas he just doesn’t that’s just not his thing. So, yeah, I’ll destroy him and stuff like that. But just general knowledge. He’s got a much better grip on that. And his, his reading comprehension is a lot better than mine.

[00:30:25] So there you go.

[00:30:28] Well, Jake, I would like to thank you so much for joining us today on Adult Site Broker Talk. And I hope to get you back again on a future show.

[00:30:36] Thanks for having me. I appreciate it, Bruce. It was my pleasure.

[00:30:40] My broker tip today as part four of how to buy a Web site. Last week, we discussed making an offer and deciding the best price for the site you’re buying. Once you’ve made your offer, the work really begins. If you’re working with a broker, like say, oh, I don’t know, pick one Adult Site Broker. We handled the negotiation for you. Let’s say the seller doesn’t accept your offer. They may make a counteroffer. If you decide that you’re willing to pay more, you can either accept their counter offer or counter back to them. A good rule of thumb is to always leave room to negotiate. So don’t make an offer that is the absolute most you’re willing to pay. If you do that, then you have nowhere to go. If the owner counters your offer, once the owner and you have come to a deal, then it’s time to do some due diligence beyond what it is you’ve already done. During the initial process of looking at the site, you should have asked some questions like in the case of a Paysite, how many joints and rebuilds there are per day and any other pertinent questions during due diligence. You need to make sure everything is where you need it to be technically to integrate it with what you’re already doing.

[00:31:48] You may even get your developer involved. If you’re not tech savvy, you and your developers should ask those pertinent questions. Once those are answered to your satisfaction, you should either have the seller or yourself draw up a sales agreement. I always tell my clients to do the agreement. Why? Because that way you can dictate the terms. So whether you’re the buyer or the seller, you can make the rules. However, just be ready to have the seller’s attorney change some of those rules. Nothing is final until everything is signed off on another thing we do for our clients, this is a letter of intent prior to the sales agreement being done. This gives your attorney a roadmap for the agreement, the letter of intent and more. So the agreement will have all of the terms involved, including who pays for everything, who pays for escrow, for instance, this can be paid by the buyer, the seller, or split between both parties. We’ll talk more about the subject next week. And next week we’ll be talking to Justin Cook, my mainstream counterpart at Empire Flipper’s.

[00:32:56] And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest, DJ Kapela, of Why Not Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.


Adult Site Broker Talk Episode 11

[00:00:09] This is Bruce Friedman from Adult Site Broker. And welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and we discuss what’s going on in our business. Plus, we give you a tip on buying and selling websites. This week, we’ll be talking to Massi from Feet4Cash.

[00:00:33] Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult website brokerage with Adult Site Broker cash. You’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us at Adult Site Broker. Check our website at Adult Site Broker dot com for more details. First of all, let’s cover some of the news going on in our industry Monday in a letter from adult film producers and buyers. This message was posted on the Free Speech Coalition website. We are deeply concerned for the health and safety of every member of the adult entertainment community. The inability to produce has caused financial hardship throughout the industry, and we are eager to return to work as you are, however, to protect you, our community and our industry. We have agreed not to resume production of content with people who don’t live in the same household until the following conditions are met. Film production is legally permitted under the phased reopening guidelines in the local and national jurisdictions where the production will occur. Free Speech Coalition publishes production, health and safety guidelines for sets during covid, and companies that produce content for it have adopted an industry standard set of safety protocols. Only when these three elements are in place and we’re confident we have effectively minimized risk for our performers and crew in our community, will we be able to resume production? We are working to these goals as quickly as possible. We’re all in this together. A group of Tampa Bay, Florida, adult businesses have filed a lawsuit challenging the Small Business Administration’s clause in their loan application, which can be interpreted to discriminate against sexually oriented businesses.

[00:02:30] According to a Tampa Bay Times report, Fantasy Land, Adult Super Center and Charlotte’s Cabaret in Tampa, Silk’s in Palm Harbor and Diamond Dolls in Clearwater, along with several other adult businesses in Florida, are suing the Small Business Administration, its administrator and U.S. Treasury Secretary, Steven Manoogian in federal court in Tampa. The lawsuit, the report continues, calls the policy regarding adult businesses is discriminatory and unconstitutional and says employees were engaged in First Amendment protected expression. Now let’s feature our Property of the Week that’s for sale at Adult Site Broker. This week, we’re featuring a premium tube site. The owner originally bought a tube script, but revised it by adding the following an option for premium videos on a paper sale basis, multi-language functionality, tabs, banners and different sizes with the option to add keywords and view stats. A pop under script, a pre roll system to show pre rules on V.R. as well as 2D videos an option so you can import embedded content in bulk from other tubes. The site has 20000 nonexclusive videos and trailers. It also acts as an affiliate for all of the studios and earns on a regular basis or model while sending traffic to these sites. The traffic is 90 percent direct and 10 percent of affiliate. This is a great custom tube site for a company that already has traffic ascend to the tube that they want to monetize. Everything is plug and play. This is an outstanding product for campsites, tubes or any other site that wants to better monetize their traffic. And it’s selling for only one hundred and twenty five thousand dollars. Now, time for this week’s interview.

[00:04:28] Today on Adult Site Broker Talk. I’m speaking to one of my absolute favorite people in the adult space, Massi from Feet4Cash. Thanks for being with us today. Well, thank you, Bruce for the invitation. I’m thrilled about that. Thank you so much.

[00:04:43] So here’s some info on feed for cash was established in two thousand eight feet for cash is a network of pay sites mainly focused on the foot fetish Nesh with a total of 18 sites. The program has a site aimed for every taste and foot fetish. Affiliates earn a 50 percent lifetime commission on every sale and rebill, plus five percent on referrals to other Web masters. All content is exclusive and produced in-house, which makes their content unique and recognized in the foot fetish community. Try saying that three times. Another important factor is non nude sites in the network. These can be promoted in ways that no adult Paysite can get from the program. Many monetization opportunities. So Masae, let’s let’s start with how feet for cash was born. Why don’t you tell us about it?

[00:05:35] Well, it was as you said, it was 2008, and I remember I’ve been a friend with my the other co-founder, Fabrizio, and we’ve been friends since, like, forever. And we actually met for the first time on a foot fetish chat back in the days. And we always thought about one day we should produce our own content because he’s a photographer, of course, and I’m in the touch side. So one day in 2008, he came to my house and he told me, I must say, you have to do this. I, I want to start shooting pictures and videos with models and I will we need to build to build the Paysite. I think it is at that time, I didn’t know anything about building site or anything about getting in traffic, anything without even finding models. So we stopped.

[00:06:27] Were you what were you doing or were you doing back then?

[00:06:30] Well, same thing I’m doing now. I mean, I’m a software developer, as you know. So I’m I’m an employee in a company. And I was doing that. And yes, I did have a few websites as an affiliate, but it wasn’t really my I wasn’t even thinking about making that business. OK, so we start from scratch. And I it was we it took us about two years before starting to understand how things were actually working, because even finding models was not easy, because you had no one, no one knows you. And you need to find a model and start asking, you know, I want to shoot pictures of your feet. And that’s not easy. It’s actually easier when you ask for regular porn most of the time. Interesting. Yeah, it is. Why do you think why do you think that is? Because we are still seen as freaks basically. So it’s it’s something, you know, when you should regular porn, you you go to models that are already in that area. But for us, we wanted to shoot regular girls. So girls that you can find next door, girls that have never been models before. So it was a bit more difficult about that. Absolutely.

[00:07:47] But, you know, in time when you start building up a name and being a bit more known in the area as well, you know, it became easier and easier, but it wasn’t easy at all at the beginning. And plus we started into 2008. And you can agree with me that that time wasn’t the best time to open a Paysite, wasn’t the best time to do anything.

[00:08:12] Exactly. Exactly.

[00:08:14] So in a way, it was harder, of course, at the beginning. But in a way it does. And if you in the coming years, because we start in the worst possible time, we had to fight for every league, for every sale. And as time goes on, it became easier, you know, when you when you experienced that get easier. So that’s it was interesting.

[00:08:37] I didn’t even know you had a business partner.

[00:08:40] Yeah, I do. I do. With the two of us.

[00:08:43] You are the face you are the face of feed for cash. There’s no two ways about it.

[00:08:48] Well, yes, it’s true. And this is the one that creates all the content. So it’s the classic case where we wouldn’t be able to be alone anyway. I mean, we need both of us because he’s great taking pictures. Everybody’s saying that our content is great. So and they need to thank him for that because he’s the one that’s so it is on the Facebook and these applications account and so works.

[00:09:13] Absolutely. So what made you decide to start the company besides your your friend’s inspiration?

[00:09:21] Well, it was more for something that we always dreamed about before, it’s not we didn’t want to start saying, OK, this is going to be our main business from now on. Of course not, because we knew nothing about that. But we being foot fetishist ourselves, we knew that there was some kind of content that wasn’t there. It was really, really hard to find the content that we wanted to see. And we said, OK, let’s go and make it and see what happens. So it was, you know, middle way between having fun together, doing something that we loved and also learning something, of course.

[00:10:04] Ok, so you obviously have a great passion. And I know you said I know you have a passion for four feet, so you take mine.

[00:10:16] So what makes in your mind great foot fetish content that you didn’t see that you wanted in your site?

[00:10:29] Well, it’s, of course, kind of difficult to explain to you that you don’t like feet, as you know. But the thing is, it was a mix of things, was a certain angles of shooting there, wasn’t there? We didn’t I mean, there was not many people should in the content, as we want to see, because there are some certain kind of pose of the model that we as foot fetishes love to see. And they wasn’t there. And also what we really didn’t see there, it was, you know, being some more open look for details like it’s not like you you just put a model, shoot our feet and that’s it. We wanted to do something more like making her wear some expensive stockings, expensive pantyhose, make it dressed up nicely, make it even even the location being a bit more important on the on the shooting. And so and also the fact that we as you said before, we don’t shoot. Well, some of our content is no new content. There was was missing actually. There were a few websites doing that, but not enough. And mind you, many guys into feet, they want to see, you know, regular girls and something they can dream about being a girl that they meet everywhere. So being nude was something that was missing as well.

[00:11:58] So am I correct you? It’s not that I don’t like feet. I just like tits and ass pussy and legs more. So let me let me just clear that up.

[00:12:09] Ok, so what do you think the main advantages of a niche? Everyone says, well, nations are where the money is. Do you agree?

[00:12:22] I do to a certain extent. I mean, it’s true that working in a nation gives you some advantages. And for sure, there is one which is less competition, even if that that’s why we have so many websites, because it’s not just about food. We don’t like to call food fetish and each. Right. We because there are so many micro issues inside the food fetish that if you should correct that you will find less competition and more loyal customers because what what a foot fetish does. And anyone in the niche, I think you are so desperate to look in for the content. Exactly. The content you love and you have in your mind exactly what you want is not just feed again that when you find it is you want to pay for that and you will constantly pay for that if the company gives you the correct content. So that’s why I mean, we have customers, members that are renewing their membership since like seven, eight years. So that’s quite that. That’s the advantages. Even though I said I said to a certain extent, because these days I think that they’re really keen. Success is the way to you how to drive traffic to our site. You can sell anything online. If you know how to drive traffic, you just have to to match the right person, you with the right product. So so it’s the same on a nation. The only thing is that in issue I have, of course, less competition and this more loyal customer, that’s for sure, because you have lots of feedback. They they, you know, they start to be your main. It’s like being in a family in a way. I mean with customers writing emails and requesting custom videos as well. And we became friends with them. You know, it’s it’s something that you bond together like that because they know we love the same things, you know.

[00:14:19] Sure. What are the main challenges of working in this nation?

[00:14:25] Well, I will not talk about the challenges about I mean, if you if you are not into fetish and you want to start producing content in foot fetish, because that’s open up to a massive amount of challenges because you don’t know what you’re shooting, that’s not our case. Right. But apart from that, the main challenge is to find the members, because, as I said, you have less competition, but there are less people that you can target. Sure. So that that’s that’s the main thing that I find the right source of traffic, because some of the common sources of traffic, even even toobs some tunes, even the biggest one, are not the best source of traffic for us, whereas other tubes maybe a bit smaller. They are good sort of traffic. So it’s you know, when you when you have such a peculiar thing to do other times that the difficult part is to know where there are people that like that.

[00:15:25] Are there are there foot specific tubes?

[00:15:29] Yes. Yes. There are a few good foot fetish tubes. And also review sites are good, of course, and some message boards.

[00:15:40] Forums. Oh yeah. Yeah, that because. Yeah, yeah. Exactly. And those are if you find the right because even in that there are some forums where you shouldn’t even go because believe it or not, we’ve been treated really badly by some foot fetish communities, especially here. Yeah. Especially here in Italy. They would say you are making money over our passion. You should do it for free shoes.

[00:16:06] Yeah, they do. So this year, this is charity, folks. We spend our time and money for charity. So they actually actually say that more than once.

[00:16:20] Once.

[00:16:21] Oh, so OK, let me explain to you how the world works or exactly.

[00:16:27] So you avoid those people and then again, you find the right person, the right channels to to advertise your your account. But it’s not easy.

[00:16:35] Have you put together your own your own troops and forums?

[00:16:40] We tried. Well, the thing is, we are lucky on that because I used to have a forum back in the day since 2003. I know that it’s a foot fetish forum and it still exists today. Yeah, it’s it’s quite big. I mean, not huge, but he has 12000 members and their helped does a lot in the beginning because I could use that to advertise our size and everything.

[00:17:06] But apart from that, we always thought about building something inside our members area and maybe it will come in the future. But we still didn’t really have our troops easy enough.

[00:17:16] Yeah, yeah, yeah. But again, to. I’m not sure it’s worth it to build our own tube instead of, you know, advertising on others. It’s, you know, we need to work. Might as well do both. Yeah. It’s something that we still didn’t do, but it’s an option, of course.

[00:17:39] So what challenges to the last year, including shooty time to bring to your company?

[00:17:50] Ok, well, let’s turn to 2019. Last year, which was mainly V.R. was the main challenge because that’s the year where we finally started to produce VR. We’ve been trying to do that for a few years now. Right. And the thing with VR is that it’s not easy to many things are not easy. It’s not easy to find the perfect camera. It’s not easy to. The production really gave us lots of issues because it was not easy at all. And also for us that we’ve been producing regular videos since 12 years. It was actually and a bit of a learning curve about how to shoot and what to shoot, because the kind of videos that you do, the kind of scenes that you do in VR have to be different than what you regularly do. There are a few things that you need to learn, like the fact that the content with the girls is very important and like the fact that in every video you need to involve the one watching that as much as you can. So a few things that we didn’t we don’t. Again, we knew nothing about.

[00:19:02] But in time we we try to adapt. And this year we are getting results because we are getting good feedback from from members. And so it seems we are getting there quite fast. Good.

[00:19:16] Then two thousand twenty came and. Well, where do they start from? Well, obviously, the coronaviruses was big for us because we had to stop production for about two, two months and a half, which gave us a bit of an issue because we had what we also do for custom for our members. It’s custom videos. So basically they that request a specific video and then we create that for us. And we had a few orders in place that that we couldn’t shoot and we had to to to to postpone that. Yeah. And also updating our sites was a bit of an issue, even not as much as we thought, because luckily we plan ahead. So our sites have about six months or even more of backlog. So didn’t really the good. Yeah, yeah. It was a good thing. The only site decided that at some issues was the VR, because being brand new we didn’t have that huge backlog. But anyway, we did manage to and what we still didn’t see, but we expect that to come sooner or later was some sort of drop on memberships. So far this has been well, it’s something we all hope not, of course, but it’s something that you need to consider because the economic and economic consequences of of this crisis have been huge. And, you know, I mean, if it doesn’t happen, I’m more than happy that it’s OK. But it’s something that we have to consider for the future.

[00:20:57] How was it being in in the league? I was watching a news show today about coronavirus and about how we remember Italy was ground zero. Yeah. And the Western world actually ground zero for the world for a while. And how was it to be right in the middle of Italy with all that going on?

[00:21:22] Scary.

[00:21:23] It was scary, I have to say it was because even though we are not in the north part, the big area that got massive hit was Melan and all the northern part of Italy. We are in Tuscany, which is a bit bit less right.

[00:21:37] But it was scary because you could see the numbers growing every day and every day and also the government every day taking stronger measures to actually date. They locked everything up. I mean, from one day to another, I, I didn’t I couldn’t meet my my parents because actually they were living just they are living 10 kilometers from here. But it was forbidden to go there because you couldn’t leave the area. Yeah it was. But but it was scary and it was difficult to I mean, my daughter was she’s she’s nine years old.

[00:22:12] So for one day or another, she didn’t go to school. And then slowly they start doing lessons online stuff that’s there. But it wasn’t easy lol.

[00:22:22] So what what I’m seeing now, it’s being the first country now we are the first on the opposite side because things now are getting really, really bad up here. Oh I know so. And I still see other countries in huge problems. So you know, at least now we are you know, everything is more or less normal in Italy now apart from the, you know, measures. But it was tough. It was I mean, I was really scared about my for my parents, basically. That was the winner.

[00:22:53] Absolutely. So let’s let’s talk about them and see the person you talked about your daughter. I follow you on Facebook. Got a lovely family. Thank you.

[00:23:05] Talk about your talk about your home life and what you like to do when you’re when you’re not.

[00:23:14] Massee the the website owner.

[00:23:19] Well, thing is that, as I told you before, and this is not my full time job, I also have I actually have a full time job as a software developer in a company here.

[00:23:29] When do you sleep, by the way, is what I want.

[00:23:33] I was coming to that because I think if I work five days a week for a as a as a regular employee, eight hours a day and then feed for cash, it’s all the rest. So weekends, Saturday, some days late at night, stuff like that. So when I don’t work, I still work.

[00:23:56] But anyway, I, of course I enjoy you know, we we got in a new house recently and it’s it’s, it’s lovely here. So I enjoyed some time with my family basically. And no, much really.

[00:24:10] I’m not going to the gym and stuff like that, but it’s it’s difficult to find free time that I do open the future to try to have my own my only occupation. And it’s getting there. It is there. Good to hear. So thank you. It will be better at that time.

[00:24:31] You’re still a young man. You want to stay that way. Oh, thank you for calling me young. Well, you well you look.

[00:24:39] Yes. So I’m forty four. OK, let’s talk you. I’m 60 to come out. We won’t talk.

[00:24:46] So just call me Poppa. So what are your what are your company’s plans for the future, including for you as the co-founder.

[00:24:57] Yeah, well our company is this year and maybe the next.

[00:25:03] We are migrating all our sites, as you said, 18 paid sites to today elevated games and which we want to migrate every side because at the moment we had different CMS for different websites and it was really starting to be a mess to end everything. Sure. So once we complete this migration, which should be I mean, maybe before the end of this year or maybe a few months, then we want to invest into our affiliate platform because we think that our current affiliate platform doesn’t give our affiliates what they really need to promote our sites. So we are evaluating a couple of solutions to to implement in there. But I think in 2021, we will be ready to to completely, completely change the program and bring some good news to our affiliates. So by the end of 2021, I hope to be there.

[00:26:04] And as as a as a cofounders as me, as I told you before, I hope to have more and more time to dedicate to feed for cash.

[00:26:13] Basically, I want to put aside my work as a software developer and just be fit for cash full time so that that’s my plan. Yeah.

[00:26:25] So so I talk about the adult business in the last few years and then also going through. What are your thoughts on that?

[00:26:36] Well, in the last few years, I think the adult industry went into a direction that I really like actually, because it’s more and more model centric and there is now it’s for us content producers. We saw that basically any model, if she wants to work hard, she can more or less build their own business and be by yourself, which is great for me I think is great because models are what but the key of this business, without them, we wouldn’t even exist. And I, I mean, I like the fact that they can become more famous. They can be the they can move their business, whatever they want. They can produce their content. They have platforms to sell the content and everything. It’s just it’s the other way. I mean, a few years back when it models was going to work for the company, it was something like she would gain something by working for the company. Now it’s the other way around. Now, when we work with the model, especially if we try, we we work with models, with a lot of social media engagement and a model that already has around stores and everything. We are the one getting something from that because we get we got exposure and also we get to work with models that are already in the right mindset, because when you have your own business, you even your work is better through. So it that that’s really what went into this years. And it’s going to be like that for now on, I think, because campsites are going to be as important as always.

[00:28:19] And I think in the future VR is going to be a good part of the adult business. I’m not saying everyone is going to learn to have a varied set because I’m not seeing that happen anytime soon.

[00:28:34] But I see I think that every production company will start producing VR because in the end, when you get into the right, as I told you, you went you when you overcome the first challenges of that.

[00:28:50] Producing the can be well, for sure that the conversion rates are low on the outside is higher than any other site we had so far because the VR community is full of enthusiasm. So you have you get massive feedback and also people are ready to pay for these kind of.

[00:29:11] Also, mind you, that VR is at the moment the only apart from Kansas is the only way to to make porn that doesn’t go well on YouTube sites. That’s true. So, yeah. So what you OK, you can watch VR on two sides, but you don’t have the right experience at all. It’s it’s not that it’s really bad and looks bad and everything. So while the situation is like this, it’s good for us producers, as you can imagine, because you don’t have that kind of competition.

[00:29:47] So I do think that every producer will start going to the VR and of course, the technology that is going to be better and better as time goes on.

[00:29:55] Or by the way, aren’t you afraid with all the sites and the models are having control of you in the future?

[00:30:03] No, I think there is space for everyone, because if a model produces content, it’s she’s she’s a happy model. First of all, and for me, that’s good, because as I told you, I think they have to be you know, they have to be successful because they are worth it. And also, you know, that’s basically what we do, what we produce. It’s it will stay like that because we have our style, our content that we produce and our customers want that. So, no, I don’t see any as I as I told you, there is space for everyone and models are not going to be a competition for us. They’re are going to be something like an asset for us. I mean, if we can cooperate with some models, we will gain something and they will gain something. So not at all.

[00:30:53] Ok, what are your long term goals when it comes to compete for cash? Where would you like to see the program in the future besides making ten million dollars a month?

[00:31:04] No, I wasn’t thinking about that, but anyway, no, I’m not I did not do that for the money. Now, seriously, what I really I don’t know if it’s a plan or if it’s a dream or if it’s a dream that will become a plan, I don’t know. But what I want to forfeit for cash, it’s one day. To be a company that can live on its own, I mean, at the moment, as I told you before, it’s all about me and my and the other co-founder, if it’s me or him, stop working for the cash. Basically fit for cash doesn’t exist. That’s true. I want I want Fleetwood Cash to become one of the companies that no matter how people that work in there, it can go on by its own.

[00:31:46] And it’s in your and then you can contact Adult Site Broker and sell it.

[00:31:53] Exactly. That’s why I’m wondering that that’s the only reason, because I love you, Bruce, and I want to give you something to sell.

[00:32:00] I know that. Yeah, likewise, by the way. Yeah.

[00:32:06] So give some advice to the people thinking of getting into this business. Would you recommend the business and what would you do if you were them and wanted to get into it?

[00:32:22] Well, it’s always difficult to give a recommendation to others, you know, because we’re all all the same. We don’t have the same approach to business. But what I think that I learned in time is, first of all, you need to always respect your users. Your customers never sell bullshit. Basically, what I really hate, it’s when people only think about the money. So there is a quick way to get money and screw people. They do that without even thinking twice. And that. What’s that? That’s the worst thing you can do to your own business because you’re not building anything. You’re just destroying things. And after you do that. I mean, you don’t be to be ashamed. Don’t need to be ashamed to say that you work in the adult business. Of course, I’m I’m trying to do the same. I mean, everybody at work, I mean, as an employee, they’ll know what I do. Of course, it took time for me to be open to that and to talk openly about that, because you have the weird reactions and stuff like that. And the role is. Yes, yeah. But in the end, you you need to live good in a good way and you can’t be ashamed of what you do, otherwise you won’t be happy. So be proud of what you do and be open about that. Just I mean, of course I’m careful with my daughter at the moment because she’s nine years old. It’s too early, but it will come a time that little impressionable. Yeah. Yeah, of course. But it will come a time when I will talk to her openly about what I do. And I want her to be proud of me, even if I did it, because there’s nothing to be ashamed about. And no, no, I don’t think she will.

[00:34:07] And she’ll be I’m sure she’ll be proud and ashamed.

[00:34:11] Yeah. Yeah, exactly. I think the same.

[00:34:15] And also, if I need to give an advice to someone, because that’s something I learn by myself, you need to attend one of the adult business events like the European Summit or whatever. You need to be there. You need to put your face to your business. Your people need to recognize you. People need to know who you are and you need to be out there. And that’s that’s very important, I think.

[00:34:39] Yeah. You’re you’re one of the more consistent site owners at these shows what what values you put on the events.

[00:34:49] I agree there is not a single event where I don’t get back home with some business, it’s I mean, because when you go there, people say, OK, you can talk by Skype. Why do you go there? Why do you need to go there instead of contacting everyone by Skype? Because it’s different when you are face to face.

[00:35:08] You seal the deal in a matter of minutes because you can see in the face of the other one if he’s a good person or not. And so basically, everyone there is there to make business right, still to fight and fight any opportunities, there are opportunities and you don’t even imagine about that could be there.

[00:35:28] So, yeah, that said, we knew that that business is it’s it’s the main reason I’m in complete agreement, especially for sure.

[00:35:35] I know that your kids love it, too. Yes, it’s great. Turn and dress like you. I’m a big fan of theirs, so. Yeah, yeah. You’re in Italy. So how is the Italian market in terms of foot fetish?

[00:35:53] Of well, it’s made up of many producers that are many foot fetish producers, but none of them are having the same approach to the business as we do. They are all basically single producer or who end up selling clips on clicks for sale DVDs.

[00:36:17] I want clips. That’s it. And also, it’s very rare that they put their face out there to business, to events like the European summit and everything. But of course, they do great content because I can see their content. It’s it’s it’s great for their niche, especially not on, you know, not part of the foot fetish. But this you know, the big idea, Sam, and all the kind of fetish fetish that it is there.

[00:36:42] They do produce great content, but they approach the business. It’s totally different than what we do. And on the affiliate part of the of Italy instead, I’m afraid it’s I still need to find one good Italian affiliate centerfold fetish market. Mm hmm. Because they they prefer dating most of the time and they prefer the you know, the girl grab the money where it is and then change. So when it was about mobile, they were all mobile, then it came to dating, they were out on dating, and then or now there is no and all that and it would be older.

[00:37:24] So it’s I mean, in my experience, I mean, if there are good things describing, I think you’re describing the personality of a lot of affiliates macing in general.

[00:37:36] Yeah, I guess so. But there are good well, there are affiliates with different approach out there because we do have a few really good affiliates and it’s great to work with them that that’s why I told we want to invest in our affiliate program because we know there are good affiliates out there that they need tools to advertise us better.

[00:37:56] So. Well, Marcy, I would like to thank you so much today for being on Adult Site Broker Talk, and I really hope I can get you back for a future show.

[00:38:09] Yeah. And I thank you so much for having me here. It was really fun and great. So thank you so much again for the invitation.

[00:38:17] Thank you. My broker tip today is part three of how to buy a Web site. Last week we talked about the information you’ll need to properly evaluate any site you’re thinking about buying. Once you’ve done that and you decide you’re interested in the site, it’s time to make an offer. Before you do that, you need to decide how fair the asking price is. We always price our sites fairly. At Adult Site Broker, we found that overpricing a site is the kiss of death. In fact, if an owner insists on asking for more than a site is worth, I won’t work with him or her. If you’re working with a broker like our company, you can lean on the broker to help decide what you should offer. If not, then here are some guidelines. In the case of a pay site. If the site is going down rapidly and sales and profits, you shouldn’t offer more than one to one and a half times annual profits. So if a site did one hundred thousand dollars in profits last year, the absolute most you should offer is one hundred and fifty thousand. If the site sales and profits are flat, then you should offer anywhere from two to two and a half times annual profits and a forsight sales are going up.

[00:39:28] You should offer from three to three and a half times profits. If the sales and profits are going up very rapidly, you could offer more as much as four to four and a half times annual profits. I’ve never seen a site sell for more than four and a half times profits. However, another thing to take into account and something that could change what I just mentioned is what it is that’s being sold. If the site or sites being sold or in a very popular niche like Kam’s or dating, then the valuations can be higher. It’s all based on supply and demand. We’ll talk more about the subject next week. And next week we’ll be talking to Jay Kopitar, a.k.a. L.A. Jay of Why Not? And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest Massee from FT for cash. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.


Adult Site Broker Talk Episode 10.wav

[00:00:09] This is Bruce Friedman of Adult Site Broker, and welcome to Adult Say Broker Talk, where every week we interview one of the movers and shakers of the adult industry and we discuss what’s going on in our business. Plus, we give you a tip on buying and selling Web sites. This week, we’ll be talking to Brad Mitchell of Mojohost.

[00:00:33] Before we get started. Adult site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult Web site brokerage with adult site broker Cash. You’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to as an adult site broker. Check out our Web site at adult site broker dot com or a S.B cash dot com for more details. First of all, let’s cover some of the news going on in our industry. A UK judge has allowed a coalition of age verification companies and pro regulation non-profits to move forward with their legal battle to compel the government to introduce a mandatory age verification system for adult content. After a high court hearing over Skype, the ruling paves the way for the plaintiffs to move forward and ask the government for the paperwork that resulted in the decision last October to backtrack with plans to implement the age verification system before age verification companies that brought the case were age checked.

[00:01:47] Nardo’s the Children’s Society and other pro regulation non-profits referred to in the media as children’s charities. Lands’ Hart has announced the imminent launch of Pervert’s Studios New P0 v site starring real life couples who shoot at home during the pandemic. Adult performer, director and producer Lance Hard has been stocking up at home content for a studio he’ll be launching soon in the next few months. Pervert’s Studios will be launching that content exclusively on Veoh D, pairing some of the most notable and rising stars who just happen to be real life couples. Some of the featured couples include Seth Gamble and Kenzie Taylor. Charlotte Sin’s and her anonymous ski mask, quarantine buddy Pierce. Paris and Mikki Taylor. Penny Barber and Sam Solo and others. Hart and his wife and fellow performer Charlotte Sarr Tray have also been filming at home content for other prominent studios. Czech authorities have arrested a prominent Prague based independent producer, raiding his offices and charging him and eight associates with coercing women to have sex on camera over content on one of his company’s casting couch themed Web sites. According to local reports, Monday’s raid on the Prague offices of local online adult entertainment company NetLogic resulted in the arrest of owner Martin Stye Boat Wreck. A Czech newspaper describes the charges against Dyball Reck and his employees with Czech words that translate as human trafficking, rape and sexual coercion with a potential penalty of 12 years in prison.

[00:03:31] Net Loken style Reck produced content for several pay sites, including check casting. The accusations described appear to be identical to those in the U.S.. Girls do porn civil lawsuit. Now let’s feature our property the week that’s for sale at Adult Site Broker. We have an adult microblogging and social media site that has over seven point seven million unique visitors per month. The site is a mix of social media and microblogging with a very active user base, which is expanding rapidly every day. The platform offers every registered user a blog, which they can use to post their own content and read blog content from other users. Then it can also interact with other users through comments and an IST instant messaging system. The Web site offers truly immense potential for growth and earnings for the right person or company. By adding subscription plans for an ad free experience, a new owner would significantly raise the earnings and combined with starting to sell ads directly, could more or less double the earnings in no time at all. The site is also very unique. There’s nothing else like it. Also, it has not been advertised in any way, so there are tremendous opportunities for growth using ad campaigns for the right company. This is an opportunity which has immense potential. The great site is available now for only two hundred and eighty thousand dollars. Now time for this week’s interview.

[00:05:04] Today on Adult Site Broker Talk I’m speaking to Brad Mitchell, the owner of Mojohost. Brad, thanks for being with us today.

[00:05:12] I believe it’s my pleasure to be here. Thanks for inviting me on your show.

[00:05:16] Now, I don’t have to tell people on our industry about Brad and Mojo host, so I won’t about your host as a leading company in hosting adult Web sites. And Brad is certainly an icon on the adult Internet industry. You’ll see Brad at virtually. Every single adult event when we had those anyway, Mojohost prides themselves on great customer service and great technical support. They’re based in the great city. That’s a lot of great. Of Detroit, Michigan, and have data centers in Miami and Amsterdam to take private ninety nine point nine nine nine percent. That’s one more nine that I’m used to uptime. And they put in the work to make it possible motor hosts of a self-funded company that’s been profitable for more than 15 years. So, Brad, how when and why did your journey began at Mojo host?

[00:06:10] Sure. So starting at the very beginning, going back. So I had a regular job straight out of high school. I was working for a family business that was a healthcare company. And I had started started that as a junior in high school and I had learned medical billing. So I was in charge of accounts receivable and all of the things related to that facet of that business.

[00:06:40] And so I did that. That sounds thrilling, Brad. I couldn’t imagine a more boring desk job, but but I know I enjoyed it.

[00:06:52] Obviously, I learned on the job I was very young and waste murder back then. I started working there when I was 16, 16 or 17 years old. So, you know, in high school and I actually proceeded to work there for just over seven years. And so quite a long time. And so toward toward the end of my journey, so fast forwarding to about nineteen ninety nine, a lot of things were going on in my and my life was maybe my first. Early, early life crisis there. You know, at that time, we were God. I was just getting married to Melissa. We had just purchased our our first home. And I decided to go ahead and quit my day job. So I didn’t quite know what I was going to do. I was a key employee at the company. And, of course, I wanted to help them with a smooth transition to some other leadership and management. But I just knew was the direction I had to go in. And so I gave a very long like a six month notice. This was in August of ninety nine and. I I met I met a guy through through somebody that I knew ended up taking out a business partner, and we I was looking for businesses for sale. I didn’t really have a predisposition to what type of business. I just knew that I wanted to do my own thing and thought that that might be a good avenue of trying to find, you know, a business that someone else had operated and ended up finding an adult Web site for sale.

[00:08:26] So. Yes.

[00:08:29] So I took on this business partner at that time, of course, I was very young. I was 23 years old. And this gentleman had some savings that he brought to the table that we used for downpayment on this adult entertainment site. And that’s kind of when and how the journey began. He was an awful business partner. Is it? As I learned later in that next year, sure. We have multiple partners co-star Brad Idea. He had a gambling problem. And so that that doesn’t make for a good fit for it for anybody as a business partner and really didn’t have any any Internet skills. He was a very skilled salesperson. And so what we would what we were doing in the beginning after we bought these Web sites was we were selling Web site building and Web site designed to raise additional money to kind of just to keep the machine going while we were learning our new craft. But it was very much for me at birth by fire. I had bought a Web site that the seller defrauded me on. I bought a site that was, as I learned, pretty much immediately after the purchase. I didn’t really know how to do due diligence. So and so actually, it’s so comical to me that the story fits fits so well. And for you, as the adult site broker did know how to do due diligence, I bought a Web site that had all stolen Usenet content. Even the designs weren’t there’s. They were copied out six different times across six different sets of domains and sold to other people as a business opportunity or, you know, established business for sale.

[00:10:00] The given the credit card recurring billing database was stuffed with bad information and fraudulent information. So pretty much everything about what I purchased was a product was wrong. Of course I was. I was two feet into this this life change here. So I had to think quick on my feet. And once I really understood what was going on, I had a couple of very distinct goals. The first one was to make sure that I got absolute control over the domain name assets that I purchased. And at that time, way back when you couldn’t just initiate a domain transfer between registrars, you actually had to do paperwork with, you know, notary signatures and submit all of that to a registrar to move a domain from one owner to another. And so the seller was playing some games with that. But ultimately, I got them switched, switched over to my control. And then I knew once I had the domains in my control that I could just lock the business down, stop making payments to the guy and lawyer up and tell him what he could go do with himself. So that’s what we did. And I went and started sort of furiously shopping for legitimate content. Of course, I didn’t want to have stolen content. I didn’t really understand there, you know, the rules. I was so young and it was so long ago. It just wasn’t something wasn’t something I understood well.

[00:11:21] But of course, I became a student very quickly by reading all of the resource boards that were online back then and trying to understand how this business works. So what I did very quickly is I went and I found several large libraries to purchase from producers. And one of the gentlemen, I’m sure you probably crossed to mine your path over the years was Max Candy. Max had a huge library of photos. I want to say he’s maybe 30 or 40 thousand photos that I purchased from him back then. You know, a couple hundred videos. And I proceeded to more or less delete all of the sites that kind of just stayed up all night, build new Web sites that built a couple. I built about two dozen niche Web sites. You know, I created, you know, sort of all the content created all my galleries that all the designs myself using Dreamweaver, you know, they uploaded all of that. The pay sites that I had purchased did have a recurring membership base of some sort. I was still sorting out what that what that meant and what that was for the business. But it just kind of reinvented the whole thing. And. Then just proceeded on that journey to figure out how to make money, how to pay the bills. So one thing led to another. I ended up trying lots of different things before I landed on Web hosting as a professional endeavor. As it turns out, you know, being a little bit more nerdy and technically oriented, I know from the very beginning, I, I when I bought that business, I was I was a customer of a Web hosting company.

[00:13:01] And in the first part in the beginning and I ultimately ended up buying my own hardware co locating it in a data center here in Detroit, finding myself a server administrator to help me administrate the server and then moving it over from that Web host to a small set up in the data center. And, you know, really, within my first year of business in 2000, after attending an 8000 conference in New Orleans, I had some other sort of adult business ideas that I was actioning on. And and along my journey, I ended up making friends and bringing some other people into my hosting, you know, like I have even my best friend here in Detroit at that time. He had a server and he wanted to co-located. So, you know, there was that. And then, you know, there’s just little things that I could do to make more money to offset what my bills were so that I could, you know, survive. I suppose what it’s all about. So it was really it was a few years later, it wasn’t until April 2002 that we really professionally endeavored with the hosting brand. And then when it came together with Corey Baldwin to form what we were, you know, as Mojohost today. But now along that path, I had several adult businesses. I had the pay sites, which in their initial form were not an affiliate program.

[00:14:29] They were just lots of niche pay sites. And I was doing my own MCO. And then you could submit the search engines and, you know, try to try to get organic traffic. Eventually, though, I did create a Paysite affiliate program, so I ran that for a while. The first success that I really had online, though. Had an interesting relationship to how I got started. So when I bought the adult Web sites, after I had essentially deleted and reinvented all of those and republished using, you know, all of the right kinds of content and form for the Web sites, I was trying to figure out what else could I do with these domains that are getting traffic to to monetize. And I didn’t really trust the whole affiliate program concept because it just seems so foreign to me back then. You know, an obscure with the technology and a link tracking. Remember, this is to net, you know, two thousand. And I didn’t really know any of these guys that owned those businesses. I had been to a conference, but not. No, I wasn’t in that in the cool kids club, so I didn’t get all. I didn’t really get all of that. And actually, I. So I thought to myself, you know, well, what else can I promote online to make money? That would be a good match for different types of niche fetish and other Web sites that I thought, you know, how about about phone sex lines? So, you know, at that Time magazine, distribution was still a very real, very important thing.

[00:15:55] And I had noted, of course, that every adult magazine was filled with phone sex ads. Oh, before I went to that first conference, I actually had located a bureau that I could get some numbers from. And they ended up assigning me it was twelve or fifteen lines for, you know, different different kinks and fetishes and preferences, I suppose I would say types of teeth to cater to different fantasies. And so when I went to that first conference in May, my goal was actually to meet that company, maybe meet a couple of other bureaus, because what had happened in a short course between December of 99 and May of 2000 was I put these numbers on their Web sites and I started getting checks and making money. So I thought to myself, you know, doing and doing some more searching online, I didn’t really see anyone promoting phone numbers and thinking, jeez, you know, I can make money with this. That’s great. But, you know, if I could I could own the numbers and I could teach other webmasters how to do exactly what I’m doing and maybe make 25 or 50 cents a minute. I mean, them Reno resell, you know, assigned them numbers and have them selling online. That might be a pretty good business. So. Exactly. So that was what I worked on. And then really, you know, by the end of that year, I met this other great gentleman.

[00:17:28] He owned a very high quality bureau that was based on the northeast coast out of Boston. Just a great matches, a fantastic person. So we partnered up and started the the affiliate program for that. So.

[00:17:46] That just was really the first thing that they did online that made even more money and so in that business partnership, we got along really well. But, you know, one of the lessons that I wear there was I was challenged. I thought I’m getting value for my business partner in the way that. You know, he owned a phone bureau, so they had the credit card processing, they had a customer support. They employed the talent. And really what I was creating our partnership was, you know, an affiliate marketing machine. Right. So I was, you know, fighting affiliates. I was creating advertise minds, banner ads, text ads, you know, closing out new affiliates and helping them to figure out how to market this stuff properly. And about a year into it, we had we were we were doing pretty well, I thought we were grossing around a half million a year in sort of top line sales. I was only making twenty five thousand dollars, I’ll add. And, you know, I just kind of had this epiphany moment where I thought, you know. You know, like I said, I love them, love them dearly. He became a great friend of mine and he’s still is today, but it just wasn’t matching for me on what I thought my future path had. So what we did very amicably was we ended up splitting up the entire business and the customer base three evenly to essentially become competitors, still using his bureau because they did the best job to do the processing.

[00:19:15] But, you know, even when I did that, you know, I figured it was it was a win for me because I was still making the same money. So now I had half as many affiliates and half of the gross revenue. But I had 100 percent off of my earn out on that, which ultimately ended up being, you know, the same money that I was making in at that point. I was like so poor and broken in debt. I think I was six digits in credit card debt. My first twelve months in business. Yeah. So I was super motivated to did a bunch more conferences, phone a lot more affiliates, really cranked and grinded on that business. And, you know, I ended up, you know, bottom notes grew the business six or eight fold. And up next, the next following year. And then ultimately ended up selling that business back to to that that old business partner, Tom. So and somewhere along the way, I you know, when I had my phone affiliate program was actually where I met Corey baldheaded. We used to do these cool little meet ups here in greater Michigan. So if you go north of Detroit about two hours, you end up in a small town called Saginaw, Michigan, up north by Bay City.

[00:20:28] And there were a bunch of Michigan webmasters back then. So we used to meet like once a month at this restaurant called the Texan for for brunch. And that’s where I met Corian and a whole group of other really, really nice webmasters that I had originally met at a conference. But basically, I still had the space and power and hosting was hosting some friends and we thought it was a hobby hobbyist. I think server admin at that point said, you know, you’re really good at selling if you think you want to sell. Some are hosting. You know, I’ll manage it for you and maybe make business out of this. So we shook hands and that we’re kind of off to we’re kind of off to the races. So eventually what ended up happening was. Around the time that I saw, as you know, the sort of the future of that phone business and I knew that I was my just my decision to sell that business was was actually inspired by the idea that I saw that I could get a living wage out of the new hosting company that we had started. So I, I, you know, this would be great to be wonderful. I can go and pay off my credit card debt, you know, listen, I can go buy a bigger house and a new car and kind of just be on to this next journey.

[00:21:51] And so that’s basically what happened. You know, and along the way between and and now and that was in 2000, probably 2003, 2002 to 2004 was was when all of that transpired and the journey from then to now. I sold all of the assault and closed all of these other different little business ideas that I had. You know, like I had a a content we sing program that looked looked back that much like an itty bitty piece of maybe what Centro has today for we seeing content to pay sites. I had come across a really wonderful content producer that had an original collection of written erotic stories that she had recorded this audio stories. So I’m not sure in your path you ever came across Oceana or Francine. Did she not think she might go home? Wonderful, wonderful, lovely lady. We parted on that for many years. And it was funny, too, because I actually met her right at the very beginning. She’s the person I would call my first friend. So when I when I realized I was defrauded on my pay sites with all of the stolen content, I was, like I said, searching for your tie, your tail.

[00:23:02] You’re talking about the gal that started radio Dentada, right?

[00:23:05] Absolutely.

[00:23:07] So wait, wait, wait. Way back then. When I was trying to build and fill out my pay sites with license content to do it the right way, I came across parts that, you know, this is really neat. I’ve never seen anything like this. And, you know, the time she was selling the audio stories like piecemeal one by one. And we were just she was sharing with me over the phone her challenges on being a business owner and doing the content licensing. And she had at that time, I think one or two other companies that were doing the distribution for her that were supposed to be sending your commission checks. Yeah. She was pretty convinced that they were stealing from her, and I said, you know what I think would be a great idea for you and your business is why don’t you just take your whole library? We’ll figure out how to get it hosted for you and you can just rent access to it. You could go ahead rather than sell the individual works of art. You could you could put them all together in a separable collection and you could rent that to pay site owners and then they’d have to pay you monthly. Would that be great just to get a check perpetually? There you go. So we worked on that. And, you know, it never ended up being a huge business, but it was a good business we made. And that I think a couple of thousand dollars a month for many years working together.

[00:24:20] And, you know, frankly, I think, frankly, I’m not practicing on autism.

[00:24:28] She surely is. So that’s the very early stuff. And then, of course, you know, Mojo host eventually happened. And, you know, that really took on a life of its own. You know, two thousand four, two thousand five and six and then just really continued growing. I never had a super organized business plan for how to effectively catapult that business. But we just kind of worked in the trenches and learned everything the hard way. And, you know, one customer, one server at a time is was always very hard working. And I’m proud to see that, you know, the business has not only survived, but it’s thrived, I think pretty pretty well. And you’ve got a really large, happy customer base, which makes me very proud. Sure. You know, it’s not an easy two percent, an easy business to be in. I mean, it’s it’s a complex deliverable. It’s very high tech, you know, technology. Just imagine how many times the curate has moved with hosting technology over the last 15. It’s moved so much.

[00:25:38] I think things change. I think things change there on a monthly basis. You know, on that. On that vein, Brad, talk about some of the products and services you guys offer there.

[00:25:47] Sure. So, as you would expect, I think for probably any hoster, we have a lot of different ways that we can sell you Web site hosting a lot of different products. So the core tenant of our business is really what we would call dedicated hosting. And that’s where if somebody comes to us and rents a server and has that server all to themselves for their website. So so, of course, we have dedicated server hosting and that’s that’s kind of like our largest product, biggest Tida revenue. So we have currently around twelve hundred servers in Miami and then we haven’t there. I don’t know the exact count of three or four hundred servers in Amsterdam and I think I’ve got ninety five. Ninety. Ninety percent. Ninety five percent of those rented. And so that’s the main product. But we also sell dedicated hosting costs. You know, without management support and backups, costs, you know, as low as maybe a hundred fifty dollars a month, maybe averages 250, 300 dollars a month. But we also have more entry level tiers of hosting. And those would be what we call a virtual private server. Right. So explaining that, that’s like taking imagine a dedicated server that has redundant hard drives and of course, good memory and C.P.U resources mentioned taking that. And then at the operating system layer carving that server up, kind of like a pie. So if you took those resources of, say, 10 CPUSA and, you know, 32 gigabytes of RAM, and then you divided that using a smart operating system so that customers could buy smaller instances of, you know, X gigabytes of storage, so many two or three or four C.P.U cores and, you know, four gigs of RAM or eight gigs, Abram. So that’s what they call a VPN hosting or virtual private server. So we have that as a product line. It is a smaller part of our business, but it’s really important to, in my opinion, to always have a really great product for people that have ideas and that are just getting started out.

[00:27:57] So sure, because that built your future business.

[00:28:00] It does. It does. And obviously, you know, not everybody, not everybody is going to, you know, write a winning horse into the sunset. I really I really get some of my some of my greatest satisfaction working with new entrepreneurs and people that are just starting off. You know, I’m sure I find it really interesting journey. And it energizes me to work with people that have great ideas and that that are really working hard at them so that someone’s able to come aboard as a customer in a price range of ostensibly ten to one hundred dollars per month and get a real professional hosting product that has super advanced, you know, technical support. Help make things easy for them. So that’s that’s sort of like our second product there and then. Right. We have a service called CVN or also the snack stands for Content Delivery Network. Right. So Mojo host, we actually have several. But put simply, we have what you would consider to be premium sedan and then we have what we would consider to be value CDO. So you own a website and you’re publishing things on the Internet. You’ve got. Excuse me. You’ve got the challenge of delivering content all around the world to people that live in big cities and small cities and rural areas. And in all of these countries all around the globe in The Apprentice, complicated. You know, it’s not just a bunch of wires that magically work.

[00:29:29] And so what CTA allows the website owner to do is to more effectively serve video to people all around the world. So it works. Is your content is, of course, always stored in your primary hosting account or server. Right. But through your linking methodology, how the content gets gets accessed. It will get downloaded from your server into the sedan. They will store copy of that in a cache of theirs. And then as your file gets popular around the world, they will then take copies of that file and put it in multiple data centers. So both of our all of the CNN networks that we work with, you know, have have each more than 50 different nodes around the world. But the basic idea is that when the content is stored closer to the server, it becomes easier to deliver that file, which might be quite large as fast as possible. Right. So what the benefit that this gives the site owner is they’re really able to round out to the 10 to 15 percent of surfers that might have a challenged surfing experience. Right. You know, a network that’s built right. Like it, model host where, you know, I pick the right phone companies and I use the right network hardware and we use smart software to make everything go even faster.

[00:30:53] Then I’ll get to nine tenths of the way to where you want to go with your business. But your challenges out is that 90 10 rule in life where you’ve got, you know, in this instance, maybe 10 percent of the world is a little bit more challenged to have a good surfing experience. So it’s allows you to do pretty effectively. Is this make everything faster for those surfers, whether it’s the images on your Web site or are the videos? And so for people that are interested in Syria and we’ve got a lot of great plans starting just to think as low as ten dollars a month. And so in some of the sales that we do, we even just sell it on usage and bill in arrears. And the rate the rate someone can pay per gigabyte with us is truly the range of point, like, OK. So from a penny on the high side, one penny out of transfer, two point zero zero three cents. Wow. So depending on whether or not you have a Paysite in and I always recommend to use premium sedan if you’ve got paying members or you have a tube site, which is a strenuous business model and you know, it’s always challenged on margin, then you need a best effort. Good Reno, good citizen. But, you know, you you can’t have a premium, expensive delivery when you’re giving everything away for free.

[00:32:12] So we. I like that we’ve got multiple different products that we can match clients up with. And behind the scenes, we’ve got wholesale relationships with five different CDMA companies. So we have a master. Wholesale agreements with all of them were the product experts. We do first tier technical support. And, you know, we pretty much do all the tiers of support directly with us. So it’s not really you know, they’re assisting with that deliverable. But really, the communications always just between us and the customer, unless there’s this weird problem that needs escalating. But. So that’s another product. You know, we have domains. Mojohost has a great everyday low price of nine dollars. Ninety nine cents for a dot.com domain. And and we include free privacy. So, you know, there are a lot of different choices that somebody has when they are registering domains. And we like to think we’re actually a great one because there’s no hidden fees. There’s no tricks. You if you have a question, you can still work with our tech support team, which is fabulous. And we have a good every low price and doesn’t mean you would either rate the next year. And we don’t charge a premium for privacy services, which everybody should want enabled on their domains to just cut down on some phone calls.

[00:33:26] So absolutely.

[00:33:27] And it’s worth noting on that on that side of things came up the other day, my other interview that I was doing. But we also had the best price on the Internet for the Amex domain these top domains of dot sex, dot porn, dot adult and triple X. So when you surf the Internet, you’ll see that most Web sites are selling these domains for prices really that are north of 100 dollars. So the price range find when surfing is I think the range of eighty five to one hundred and twenty five dollars. We’ve got it priced at what’s essentially a loss leader at or below cost after my merchant processing fees of essentially seventy five dollars, which is awesome. So fill us up starting a Web site. Yes. It’s true that that is a lot more expensive than buying a dot com. But the inventory of really fabulous dot com domains has been exhausted for 20 years. Right. So I think that those domains being, you know, catering to the adult entertainment industry are great, are great to look at for new business ideas, because it really gives someone an opportunity to buy a nice short branded domain that could be, you know, five or 10 characters, which is going to be near impossible to do on a dot.com. Right. Starting off so many people that are starting a business. And I always love trying to come up with new. Names. But I always recommend checking out that TLT. And then apologize. They feel like I’m long winded on my product descriptions. We’ve built some magical cloud products. So that’s really very much a part of the business today and I think a huge part of our future. So Mojo host has cloud products that are extraordinarily competitive against Amazon. So a lot of people use the Amazon S3 storage.

[00:35:31] You know, it’s that simple storage.

[00:35:35] And Amazon charges two point three cents per gigabyte to store something. And and then they charge seven cents to download that gigabyte. That’s where that’s where the differentiation is. So we’ve built a cloud that’s completely compatible with all the same software standards and.

[00:35:57] We charge. A half penny.

[00:36:01] Two point zero zero to five cents for that download. So we are literally 17 times cheaper. And I love that.

[00:36:09] It doesn’t it doesn’t surprise me.

[00:36:12] Our stuff is very high performance. And so we’ve got. We’ve got that product, and that’s a wonderful product for people that are doing tube sites like we’ve got a partnership with Mac Bundy that allows somebody to go and launch a Tube site. And what we’ve done at Mojo is we’ve created a really high value package for people to put people to use. So. We help offset the cost of the Mac Bundy license, which is about 440 us down to 200 bucks. And we’ve got fully integrated V.P. s and dedicated server packages that leverage. It’s not truly infinite. But leverage almost nearly infinite cloud storage. So basically, you get a G.P.S. instance. And then it gets paired through software with Mac Bunny software that gives someone access to where all their video files get stored in the module cloud. And you just aper what your story. It’s really, really simple. And then it’s also turnkey integrated with our values CVN so that so many can go and start a Web site. Use that software. Pay 50 bucks a month to Mojo host and have a mature hosting account that has scalable cloud storage and global content delivering. So that’s pretty. So I love those cloud products and there’s more coming later this year with more cloud instances that will compete against Amazon’s easy to service. And you know, it it’s typically the case. We build also private clouds for clients.

[00:37:45] And.

[00:37:48] Sorry, Bruce. Just making a stock trade here.

[00:37:51] What’s that?

[00:37:53] I said sorry. I was just making a stock trade. I got stuck in the stock for two weeks and just finally got to sit on it.

[00:37:59] Oh, it’s OK. Well, wait while you make your stock trade.

[00:38:02] No, it’s it’s not. It’s already done. But, you know, I had good.

[00:38:05] I was getting I was I was trying to keep my brain busy during this whole pandemic. And I picked up this new hobby of trading stocks. So it’s been up there.

[00:38:14] Go. Well, now we know what you’ve been doing during the pandemic. OK. So how does Mojohost differ from your competition? As you know, there’s lots of choices. OK. If I’m out there and I’m shopping for hosting, why would I pick motorhomes?

[00:38:33] So I think that we really. Offer the best well-rounded value to someone that owns the Web site. So we have what I consider to be a really great everyday low price on all of our products.

[00:38:49] We don’t do contracts. We don’t charge setup. But what really makes Mojo host? I think the best choice is the quality of our technical support here. So we’ve got a really healthy, very happy corporate culture here at Mojo. And yes. And I’ve just got a brilliant team of system administrators. So when someone’s a motor host customer, especially, you know, when they because most ninety ninety five or more percent of our business is adult entertainment. So we are we are industry experts and specialists and we are products and software specialists. So no matter what it is anyone could ever been endeavor to do on the Internet. The adult Internet of things. We’ve very much. Been there, done that. Have the experience and can parlay our knowledge to customers to save people tons of time and money and headache.

[00:39:44] So my whole team is of support. Staff is super, super experienced. All right. And it’s really just a part of our service culture that they’re they’re not in the habit of saying no.

[00:39:54] They’re also not in the habit of giving lazy answers. So, you know, oftentimes in technical support. So we have a very concierge’s, very concierge.

[00:40:04] Service where somebody can ask for help.

[00:40:11] And we do all the work, you know, can you please install the script? Can you please set up this domain? Can you please configure my email to my site? Seems slow. Can you take a look at the the code on the page? You know, all different kinds of troubleshooting. We’re a real go getter. So the solution to a lot of technical problems that other hosting companies is often upselling, you know, where. Oh, well, you know, you need more when you need more storage, any more storage. But, you know, the solution to every technical challenge isn’t that you need more RAM or more C.P.U or a bigger hosting plan, oftentimes by tweaking the software environment on the server. It’s really how you leverage know, higher performance and getting more getting more output of what?

[00:40:58] What you’re doing. So that’s our tech support team, because they’re awesome. They’re fast. You know, if you’ve got an emergency and you send us, you know, whether you call or create emergency support ticket to be looked at immediately within the first 60 seconds. Other than that, you know, support response times are very, very quick. Typically.

[00:41:18] You know, five, 10, 15 minutes. You know, we we endeavour to try to answer to. We’ll be working on the problems within, you know, fifteen minutes of of a ticket being created. That is not the case. So if you’re at a mainstream post, you could be looking at upwards to 24 hours to a day. You know why we’re staffed all of the time. So having such a large team, we. You know, we’re we’re we’re doing business 24/7, 365. So on every shift, we’ve got lots of a very skilled system administrators that are very patient and very effortful. You know, we take pride in our staff, not just directly answering questions, but also trying to ask the bigger questions sometimes that the clients don’t know to be asking. You know, when we go into a situation or a server or Web site, we’re trying to look at the big picture of things and see what else can we help with or tweak to help guide this client. You know, we’re always asking, is there anything else more that we can do for you rather than just rather than just having a system administrator that’s got, you know, sort of blinders on? That’s just that’s only what’s asked of them. Right. Right. So we really try to go that extra mile. And I think that that really translates to being powerful for our customers and the results that they’re able to drive with their website hosting.

[00:42:46] Now, Brad, I. I would call you the trade show King. I have never been to a show that you weren’t at. OK. And that’s to your credit, by the way. I don’t know how you do it, quite frankly, because I couldn’t go to that many shows and survive.

[00:43:02] What advice would you give to trade show attendees, especially new ones, so they can get the most out of these events?

[00:43:13] So we all have to start somewhere. And the truth of it is when I started. Way back when. I did.

[00:43:26] I was nobody from nowhere and I didn’t know a whole lot. And I we had an awfully crushing social anxiety, fear of meeting people. And most people don’t know that about me. But but it wasn’t easy. And know I think, you know, the first thing that I did when I when I was started to trade shows was I went to I just went to Summers all day to worry as much as possible. And maybe even for me, that probably meant sitting in the back of the room. But, you know, the most important thing is just to really talk to people, you know, to open up, to introduce herself. You know, we have such a friendly industry. It’s really one of the most endearing. See, the endearing reason that I love what we do is the people. It’s a family. It does kind of operate like a big like a big family. And people are friendly and they share information freely and. And so my advice is, is just get out there and network, you know, if all you if all you do is. You know, go to parties or stand near groups of people, but not engage. Then you’re really missing out on that big value of of this relationship building because the best teachers going to meet are are the individuals that have that are that are already in the business and doing the things that they want to do.

[00:44:49] So.

[00:44:51] My suggestion is just get plugged in. You know, do those things like speak out working. You can always you can always meet people at wherever the bar a restaurant is in the hotel that the show is always gonna be. People standing around just chatting. And everybody everybody always wants to meet more people, but not everybody is super good at doing that. But.

[00:45:14] Yeah. And then.

[00:45:16] I think, you know, ask questions. And, you know, ask people, you know, have people tell you their story. You know, what do you do? You do. What do you love about this? Oh, jeez. What’s that?

[00:45:28] You know, how did you get started? Yeah, that’s what. What’s your biggest what’s your biggest failure?

[00:45:37] Exactly. My my best and my best advice about pay shows is that free booze isn’t free.

[00:45:45] Well, it is. It is. I mean, that’s part of like what I call the whole good mojo thing. So I actually get a story about that.

[00:45:54] Well, I was going to I was about to ask you about that, so I wanted to tell me about what’s up with that whole that whole good mojo slogan.

[00:46:01] So that was that was an advance of of J from life Candy, who also owns the advertising company just yet. So I just really and it just kind of fit and clicked right away. And I was like, wow, why didn’t I think of that? And so now we’ve run with that. And he’s helped me to sort of reemerge on the branding and our marketing materials, but we’ve had a lot of fun with that. So I like it. It speaks to me. It’s that it’s the test by which I judge a lot of different situations like that. Could some good mojo. Like, what does it mean for me? It’s, you know, doing the right thing. I think the core tenant is just sort of like do the right thing all the time, regardless of cost or. Yeah, or difficulty. So, you know, I try to hold myself to that higher standard. But it also means giving without an expectation of receiving something in return. And that’s what it means to me. You know, someone we joke about the bar and you say this, free drinks aren’t free. You know, when I started, I didn’t have I didn’t I didn’t have a playbook for how to network and how to meet people. And so, yeah, I did start buying a lot of drinks at the bar and buying them for other people. But that was and I wasn’t doing it because I, I wanted it like some immediate gratification to try to do business and closed deals. I was just trying to be in conversation. And, you know, even when I started doing all that, I wasn’t it wasn’t an easy street with money I was using, you know, what I would consider to be a.

[00:47:41] Borrowed money.

[00:47:43] Well, you know what? When I when I say that I’m talking about. People will go to these parties and get so drunk they forget where they are. You, on the other hand. I’ll never forget. We were in San Francisco and there was a dead time during the show at the. That I think was the last. Why not show there? And Brad said, OK, we’re opening up the bar. Everybody’s like, what? And you were buying drinks for people for two hours. And it made it made quite a name. It made quite an impression on me. Just the generosity, you know. And how you support this industry, which I do very much appreciate.

[00:48:21] And even at that time, that was still that was still, you know, young.

[00:48:26] Yeah.

[00:48:28] Yes. So, you know, perception is always different than reality. Yes. That was that was exactly what happened there. And the other part of that story was I had just gotten to a place where I really wanted to go out on the dance floor and the band was finishing.

[00:48:41] So I’m like, though, like, you know, I don’t know. You see, I had a couple and they IPB this was the middle of the afternoon. You might have done it again and again.

[00:48:50] Ok, I’m thinking I’m thinking of a quote. I’m thinking of a closing party if I. Oh yeah. But yeah I know. Yeah. So I’ve been known to open the bar and you know, over the last 15 years, I probably spent. At least a half million dollars on alcohol, I would say.

[00:49:07] But, you know, it’s not important. The drinking part of it, the alcohol part isn’t important to me. I actually grew up, you know, in an alcoholic family. And I always respect people’s choices. So I’m not the type of person that that is, you know, insistent in pushing drinks that I always respect people that are making a different choice and try to be some of that. But, you know, we do have some fun times at these conferences. And I found myself that one of the most effective ways to grow my brand is just really. Trying to be like a. A source of networking and hospitality.

[00:49:47] And you are you most you most certainly are. OK, so last question. And you know, I love giving you a bad time because you win so many of these 50 plus industry awards. And I. I kid you on Facebook. It’s like it’s like, God, I want another one. Brad, where are you going to put this one? You’re gonna need a whole building for your trophies.

[00:50:11] Tell me tell me about that and what it means to you.

[00:50:14] So I remember the first award that I ever won. And boy, did I want it that year. It’s actually I think it’s sort of it’s sort of a sort of a cute story. So is it was 2009. Anyway, three expos. And I remember, you know, and it did in 2009. So I had been doing motorhomes study for seven years and really full time, committed for four, five years like, you know, full of those other early businesses. So, you know, starting in 2004 was was really when we were super, super focused on only mojo. But by 2000 and. Beginning in 2009. I just, you know, man, I really do company, but growing like a rocket ship, you know, 50 percent or greater, you know, year over year growth for a bunch years straight. And I was I was so much the underdog when I started with no customers as a Web host and the adult and just a you know, it was really like climbing the Matterhorn and getting there and, you know, and in that particular moment in my life. I don’t think I had ever given too much thought before then to award shows, because there really wasn’t a lot of that going on way back when. I don’t know which your experts had started doing those. I think, you know, I know I was paying attention and a couple of years prior, but that year when I really felt like I worked so hard and, you know, is. It’s uninteresting as it is, like, I just I just wanted to be, like, acknowledged, sure. I felt like I felt like I was really crushing my competition was doing like we were doing a better job at it. We were using better hardware. Our support was good.

[00:51:57] And I just I wanted something that I could rest the rest of my world. But I wanted some kind of, like, public affirmation saying, like, you guys you guys are great. You know, I know I was working hard. My team was working hard. And, you know, as I was doing, we were really trying to do the best job. It wasn’t just like get more business, make more money. It was the challenge of how how can we be really good at what we do and keep growing.

[00:52:26] So on that year, I was super focused. I was nominated. I was so excited to be nominated. You know, the years prior to that, I had I had felt like a bridesmaid, you know, for the three or four years prior. We were we were nominated for Best Web Host of the Year award that particular year. I just felt like it was my time and I wanted it. So I was sitting outside the venue. So I think it was at some rocker play, some smaller venue, probably, you know, that West Hollywood area. And I was outside. I was having a drink and a cigarette with one of my hosting competitors.

[00:53:04] And he looked at me and he said, and I think I think out of my own anxiety, I probably had had a couple too many drinks that night. I was definitely buzzed big. And I know this because I was I was like really emotional. So I was out there with him and he just kind of he wasn’t necessarily that bad. He is a nice guy, but he wasn’t it wasn’t an easy person and he wasn’t the flat, the flattering type, and basically was just kind of berating me and saying, you know.

[00:53:32] Dude, you’re never gonna win one. You don’t pay them because I had never run in the advertise men’s or anything like that. And he was he was he was really going kind of hard on me verbally.

[00:53:43] And I was I just I basically started crying.

[00:53:47] And so we’re sitting out there. And then I had this vibrating in my pocket. And I ignored the first one again. And I saw it. And it was one of my clients inside of inside the venue and said, Dude, dude, where you had to get the fuck in here.

[00:54:06] You just one second.

[00:54:10] So I saw that Mike and I even know what I said. The guy like, oh, my God, I just wonder, you know, I gotta go. I said, fuck it. I say, fuck you.

[00:54:22] I ran inside the venue and like, I remember, like, whole see people getting through that. And then the stage I remember the stage was just about as tall as I was. There must have been stairs somewhere like, you know, the logical path to go up on the stage and accept a word by like, I just kind of like went through the crowd from the middle. I remember pulling myself up on stage in a very tall stage, so. Yeah. And so that was when I got my first word. So what does that mean? What does that mean today? Eleven years later. And fifty four. How many words it is.

[00:55:00] I would say this, you know, it’s. It’s still very humbling.

[00:55:05] Like most of these awards, yes, they are pure boarded. And that might make it in some sense for some of these perhaps a popularity contest. But really, you know, you get out of things, how you participate, you know. So if you don’t want results, I do encourage people, you know, you should go and vote for your business friends and partners and affiliates when they’re nominated because really and truly at all of these different events, they are earnestly trying to do that right job and they are counting the votes. If you don’t particularly, you know, even in even on the nominations part of it, you know. You know, you make effort for yourself, for your own business and for your friends and their companies. So when you think you are doing a stand up job, that’s when you know, you speak out and you said you make a suggestion to one of those venues. I think this person should be in this category this year. You know, I know I’ve done that before and suggesting different especially some of the different personal words, you know, try to people recognize that haven’t been recognized before.

[00:56:04] So, you know, it’s always been very well for me.

[00:56:14] And maybe your days come and birth, maybe your days.

[00:56:17] Oh, yeah. Well, I’m I’m I’m biting my time. Brad, I’m biding my time anyway.

[00:56:24] Well, look, you deserve all the accolades you’ve received.

[00:56:30] You here.

[00:56:32] You’re a great partner in our industry, sir. And a great guy. And I would like to thank you so much for being on adult. I brokered talks today, and I hope we’ll get you back on a future show.

[00:56:45] Thank you so much, Bruce, for having me. I really appreciate the opportunity and all that you do. It’s always great to see you. And I hopefully, hopefully will be a person again sometime soon.

[00:56:55] My broker tip today is part three of how to buy a Web site. Last week we talked about finding the right site to buy. Once you find it, what do you do once you’ve either reached the broker of the site or the seller, review the information about the site. They should provide you with the following a profit and loss statement of at least three years.

[00:57:17] That’s up to date. If it’s June and they give you financials only through the end of the previous year, you need to see what the site is doing now.

[00:57:25] Not last year. If it’s a pay site, get a user name and password for the site. See, you can review the content. Ask how often the site is updated. Get some history on the site. How long has it been in business? What’s the story behind the site and why does the seller want to sell it? Get an inventory of the content and how much of it as current technologies like for K find out if all the content in this exclusive to that site. Ask the seller if the content has ever been on VEO, D or DVD. See if there are any clip stores the content is on. Find out how much the content cost to produce and what the current cost of production is. Very importantly, see if this operation can run without the current owner. Do they do the shooting themselves or do they hire someone to do it? And if there is an outside producer, will that person continue to provide content for the site? Find out how many new joins and rebuilds. There are a day. Ask them what is the retention rate on the site and find out if they do advertising on the site and where they get their traffic. Ask for Google Analytics access so you can see where the traffic comes from. This information will give you the opportunity to truly evaluate what it is you’re buying. We’ll talk about the subject more next week and next week. We’ll be talking to Massi from Feet4Cash.

[00:58:55] And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest, Brad Mitchell. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

Adult Site Broker Talk – Episode 9.mp3

[00:00:09] This is Bruce Friedman of Adult Site Broker, and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and we discuss what’s going on in our business was we give you a tip on buying and selling Web sites. This week, we’ll be talking to Alex Lecomte of 7Veils.

[00:00:33] Before we get started. Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult Web site brokerage with adult site broker Cash. You’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us, that adult site broker. Check our Web site at adult site broker dot com for more details. First of all, today, let’s cover some of the news going on in our industry as positive. Kovik 19 rates continue to rise around the country. The Free Speech Coalition has reiterated their advisory that it’s unsafe to shoot content outside the home. However, as there is no specific threat to the talent pool of production, Hold has not been called. The text of the announcement is as follows. Rising Koven 19 rates and production hubs, including Los Angeles, Las Vegas and South Florida, have resulted in a rollback of reopening plans in those areas. As we stated last week, we cannot offer any guarantees that adult film production can operate safely. However, as long as film production is still permitted in those areas and there’s no specific risk to adult performers, we will not be calling for any national or regional production holds. The French parliament has agreed to introduce an age verification requirement aimed at preventing minors from accessing porn Web sites.

[00:02:02] France’s president, Emmanuel Macron, has made a commitment months ago to implement such a system, according to news site Politico. Macron made the protection of children against adult content online. A high profile issue well before the Corona virus crisis hit in January. Tech companies, Internet service providers and the adult movie industry signed a voluntary charter pledging to roll out tools to help ensure minors don’t have access to porn content. The new French law, according to Politico, gives cites discretion to decide how to perform age verification. Requiring users to enter a credit card number seems to be one of the most popular options. The age verification requirement is part of an amendment attached in June to a law domestic violence in order to enforce the law. The French audiovisual regulator will be granted new powers to audit and sanction companies that do not comply, including blocking access to the Web sites in France. With a court order cam for has activated its cam for Keres team to assist local groups in Colombia in the battle against the Corona virus pandemic that is ravaging poor countries. In a statement, Camp four said In recent months, the Corona virus has led to the loss of over 120000 jobs. And because many low wage workers are employed off the books, there is little or no opportunity for the newly unemployed to obtain welfare or any type of social assistance from the state.

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[00:05:03] Now, time for this week’s interview today on adult site broker talk. I’m talking to one of my favorite people on the adult space, Alex Lecomte, director of one of the industry’s preeminent social media companies, Seven Veils. Alex, thanks for being with us today.

[00:05:19] Hello. Thank you very much for having me. Thank you.

[00:05:22] So what makes seven Veals unique is they recognize I got this from your about us, by the way. They recognize how the needs of adult entertainment. Marketing differs from mainstream, and they create successful marketing strategies, work with adult entertainment to create deliverable results and long term success on social networks. The company has won multiple awards, including Alex being named best industry representative in 2018 at the Y, not awards. My question is what happened to twenty Alex?

[00:06:00] I was not a great not as good of a year.

[00:06:03] Ok, I understand Lauren.

[00:06:07] Lauren McEwen founded the company in 2010 with just herself as a one woman company and recently named Alex as director. And I have to say it was a great decision on her part.

[00:06:19] The company has grown to a large group of social media experts through statistical analysis of your social marketing campaign. You create a social media strategy that bus through the ceiling of diminishing returns. It’s responsive to your growth patterns and is predictive of the overall social media trends. They ensure that their engagement, marketing and analytics work cohesively to create an unbeatable social media presence.

[00:06:46] Did I leave anything out?

[00:06:48] No. It was actually very, very detailed, very representative of what we do. Thank you very much for putting it this way. It’s very clear, I think. Yeah, okay. It’s okay. What what do you do on a daily basis, Alex? In your work.

[00:07:09] So that’s one of the things that I love the most about working as an agency, whether if it were when I was working for traffic companies or seven veils. The thing is that we’re in touch with many different clients. So it really first of all, it’s not boring at all. There is not I can not say one day’s like the other.

[00:07:29] So what I will describe is the tasks that I’m trying to have every day. But since it’s different clients, of course, the tasks vary.

[00:07:40] So everyday we go on our clients accounts, on social media platforms, whatever they hire us for, you know.

[00:07:48] So there is Twitter, Facebook, Instagram, Snapchat, YouTube, TripAdvisor, ticktock on the stands, et cetera. So we check a little bit about what people are saying about them. We check the activities or what our team has been posting over the week, over the day. And we perform a search of so two kind of searches, the reputation of the clients, or to see if there is any negative feedback, any polemical or any kind of controversy that is around the client and his brand. And the other is about the marketing trends. In general, the target, but not only the direct competition, but also the extended audience for our clients. So there is a lot of it’s a big mix, actually, of information of marketing trends.

[00:08:42] It’s all about the trends.

[00:08:43] It’s all about making sure that our clients are updated and everything is going so fast, all the information that the slow communication, telecommunication, etc.. So we just want to make sure that we are on the spot. If something happens or if they’re just published, even if it’s something funny, you know, if everybody is talking on a TV show and something if we can relate it to the business, that’s what we do.

[00:09:08] Tiger King. Right.

[00:09:12] You know, know for the words. I mean, for me, the word. But that’s for the clients. It was Game of Thrones. Oh, my God. I wasn’t watching. And it’s something it’s one of the main thing that I’ve changed my previous jobs. I really because on my my previous jobs, I only had to focus on our industry. But for seven veils, I really have to be aware much more about the whole global young trends, you know, so people that even if, of course, we don’t target teenagers.

[00:09:42] Of course not. That it’s we need to know what’s going on because they are the trendsetter. So you’re king and but Game of Thrones was I wasn’t I hadn’t watched the TV show and before the fire.

[00:09:56] Oh, I know. Did you then? Never.

[00:09:59] Oh, my God. It was so many mediums this last season on the final season. And everybody was every week.

[00:10:06] There was a lot of things to take to work on. So I watch it.

[00:10:12] I pride myself. I pride myself on not watching primetime network television.

[00:10:19] Well, that’s. So that’s the big that’s the big thing. We have very limited patience for things like Big Brother, for example.

[00:10:28] Big Brother is really something that I can’t personally. I mean. OK. People are watching it and entertained. All right. But it’s definitely something that is not entertaining me at all. I watch. I watch trash TV. But Big Brother is. I can’t. It’s beyond my limits and the. But but these kind of things, this kind of trends, you know, it’s it provides a flow, a wave that we we need to serve on social media. You know, so for the companies, it’s just like the three accounts that we always pay attention to our Netflix, Wendys and PornHub because they are really, really good at what they do. And they really have this capacity to take something that all the popular culture, the pop culture is is dealing with. And they adapt it to their business. And it’s fantastic. It’s really the way to do things.

[00:11:21] Now, you live in Brazil. You’re from Brazil. So are you in any way.

[00:11:27] So I was born in Europe, but I’m from I’m mixed. I live in Brazil. I used to live in the northeast of Talisa. So I live is what I make the region north. East is what I call home. But right now, I mean the south in Karachi by near between some pilot and you.

[00:11:45] Ok, OK. How is the situation there with the virus.

[00:11:51] I think I don’t know about all the countries, but I have the feeling that it’s pretty unique because what we see, what I see on the Internet and what my family is and my friends are explaining me.

[00:12:03] But there are countries or mainly Western Europe and the US. She it seems that in Brazil. So first of all, we have a government that is not taking the well, the president, not the whole government, but the president is not taking the virus seriously. He says he keeps saying that it’s just a Lil’s flu and kind of reminds me as kind of reminds me of somebody.

[00:12:25] Yeah, it does.

[00:12:29] Yeah. We were at the beginning, you know, in Brazil, we make fun of everything. That’s it sounds like something cool, but it’s actually something very bad, I think, at the end. We cannot explain everything, but that’s what happened.

[00:12:41] And when we saw some governments in very powerful countries and then we were like, oh, you’re laughing at them, but we actually have something. Similar or even worse? Yeah. So, yeah, he doesn’t take this seriously.

[00:12:56] So we did.

[00:12:58] The good thing is it’s Brazil is a very complicated country. So people are really sharing a lot of information, maybe too much, I don’t know.

[00:13:06] But the we take care of each other in a way that everybody is staying home. And we are well aware for the majority of the population that there is a big threat.

[00:13:17] So the local governments have asked to close the businesses. So shopping malls are closed partially.

[00:13:24] But, yeah, the problem is we don’t really have that.

[00:13:29] The president is it’s just that he keeps going to the crowds. You know, he has a lot of people for him, so they keep gathering. We have some last two weeks ago, we had a demonstration. People in the street, like in my city, which is one of the city that is the most in favor of this person of the president. They were like 200 people in my street in a demonstration saying that we need to go out or the economy will collapse.

[00:13:56] Sounds like it sounds just like the states.

[00:14:00] I know. It’s it’s it’s it’s terrible for me. It’s it’s so stupid, but it’s.

[00:14:06] Yeah. Sort of situation. Well, from what I can tell, to answer the question, sorry, I was thinking a bit of time, but. All right. It is it is good because we are home and taking care. But from what I hear from my family and friends, sometimes it can be a lot of pressure that you can not even go at the corner and, you know, in peace or the police will give you a fee or a ticket or whatever. So that’s the good thing about here. We are taking care of ourselves. But at the same time, I don’t feel the pressure. If I want to go to a walk in the park, I can do it.

[00:14:36] It wouldn’t be responsible, but I could do it if I wanted to. So I think psychologically it affects us a little bit less.

[00:14:44] Absolutely. Absolutely. Now, you speak at a lot of industry events and if I may say you’re quite good at it.

[00:14:53] I’ve told you that many times. In fact, you run the speed networking at a lot of the shows because you’re just so damn good with crowds.

[00:15:01] Does this come naturally or is this something you’ve had to work out?

[00:15:08] First of all, thank you. Thank you very much. But I don’t I don’t think that I had to work it out. I have. I know that I’m a little bit strange.

[00:15:19] I mean, everybody’s complex. But I have some big difference. I mean, you know, this whole situation. I’m actually a super introverted person. So when I have to speak for myself, it’s complicated. If I have to go on a stage and tell things about my private life, it’s I barely can become.

[00:15:39] But you do that. You do that all the time, Alex.

[00:15:43] And so that’s the thing. So when it’s about me, the real person, it’s almost impossible. But what it’s about business. It’s totally different because it’s got nothing to do with my taste and my you know, because I think my most significant experience, work experience before joining the whole industry was working as a public relations officer for the French Air Force. And I learned I learned a lot there, you know, because that the topics we had to deal with were so important. But also the frame was really it wasn’t flexible at all. We had some guidelines that we couldn’t take many liberti or, you know, horse. And I think it helped me a lot to separate things.

[00:16:27] And that’s what happened when I’m. And that’s why sometimes I’m a little bit concerned, because I think, oh, my God.

[00:16:33] Maybe I’m being rude or brutal, because when it comes to work, of course, we can make some jokes. It helps a communication base. But it’s also very important to be, you know, professional and.

[00:16:46] Yeah. So when it’s something that I have to talk about business and stuff, it’s fine because I can relate. Based on my experience or what I’ve read and stuff. And so, no, I think it comes naturally.

[00:16:58] But being professional in our industry, which I am, I’m a very firm believer.

[00:17:03] And as well as you know, it’s also somewhat relative because we do have a rather loose.

[00:17:13] We have some rather loose codes in our industry. Wouldn’t you agree?

[00:17:18] I, I definitely agree that our industry is very friendly. But you are a good example at this because, for example, you are never appropriate.

[00:17:27] See, and that’s something that we can see that is appropriate or inappropriate. Inappropriate.

[00:17:36] But I wasn’t sure I wasn’t sure what you said there. OK, go ahead.

[00:17:40] But you’re a good example because see if any of this didn’t working would be early in the morning and everything. You always show up in advance, prepared, prepare. Do you have your business cards? You have your your your speech. You do the follow ups. You’re one of the fastest person to do the follow ups. And it’s something that. Okay. Our industry is flexible and very friendly, but there is a time for everything.

[00:18:02] And that’s why, for example, I think seven years ago or eight years ago, I met a wonderful person, Ines Petersen, and she became one of my closest friend because even if we were socializing at parties and etc. at 7:00 in the morning, we were having coffee and I saw her being very professional.

[00:18:21] But of course, since our industry is very friendly, she’s also very flexible and very open mind, etc. But I really appreciate it. And I saw how powerful she was being at 7:00 in the morning, having her coffee, reading her emails, you know, and that’s how we became friends, actually, because I strongly believe in that. Even if our industry is friendly and flexible, there is a time for everything. And for example, we see that new people coming in our industry, sometimes they have some behavior as some gestures, some jokes that are totally inappropriate, especially towards women and people like you. People like Ines. People like Katie from Bonga CAMHS. They are so professional. You are so professional that it’s not it doesn’t really feel that our industry is. Oh, thank you. But yeah, I don’t have this feeling that our industry even being more flexible than mainstream because I don’t want to work in mainstream anymore. I hear, you know, even though I think that we need to keep it professional because it’s a business, there is money.

[00:19:20] And, you know, I think that it’s changing a lot because I see the difference from 10 years ago when I started. And now that the companies are hiring, a lot more people are not scared anymore to work with adult entertainment. So we’ve got some people that are various color when they arrive in the industry that they want to keep this this this child they have from the mainstream. So I think it’s changing.

[00:19:45] It can add to the list your boss, Lauren. She’s certainly one of the most professional people in the industry, without a doubt. Sam, what?

[00:19:56] And one of my favorites is with the Fin seven veils is the personality of the companies. Clearly, Lawrence. Pretty sure only the company and she’s leading the company in a way that I’m totally. I’m a huge fan of her. She has this capacity to be exactly this way. Friendly and professional. At the same time, she set boundaries, which is something also very healthy at the same time. She is so interesting. She’s a fascinating person, you know, because she. She has. She’s so smart. So all the time she has something interesting to say. You know, it’s not speaking for speaking something relevant, relevant and interesting and funny in a friendly way. She’s she’s wonderful. Yeah. She totally represent our industry, in my opinion.

[00:20:43] I agree. You were already pretty accomplished when you got to the company. What have you learned from her?

[00:20:50] Well, I got so many things to set boundaries. It was really important because when we deal with social media, social media, it’s clearly a rabbit hole.

[00:21:00] When we start working up an account, you know, for example, the clients on Twitter, because Twitter is one of the platform that I would like to work most with.

[00:21:08] And some of the clients, they are paying us for a certain amount of tweets per month or per day. So when we are doing this, even if we are counting our tweets, even though we can lose track of time so fast. So she really told me to set boundaries and also to to make to create a line a little bit more visible between being friendly and being professional. So she helped me to get better at this. And also, what about reading? Because most of the people are not reading things that are kind of boring, like the terms and conditions of use of the platform. So Lauren really is a great example of someone typically that you can say, OK, don’t talk about something if you don’t know it. So this is something that, yeah, she she brought me back to something a little bit more color prepared, you know, to to study more, to investigate more and to analyze more.

[00:22:10] So, yeah. Is. But she should have taught me so many things at work that also my personal life. Yeah.

[00:22:16] Yeah. There’s a lot of people that are more than willing to to spew on about things they know nothing about.

[00:22:22] So true. So true. Now what’s your favorite or meet them. Yeah. Oh my God. Yes. What’s your favorite part of working in the adult industry.

[00:22:33] Not wearing a tie. That’s definitely my favorite part. I’ve been I think I’ve exaggerated in the past. The other day I saw a picture of me speaking at a panel. Well, it was in Miami, but still, I think I was wearing flip flops because it was by the pool. But on the picture, I appear on stage barefoot.

[00:22:55] It’s exact. I told the it’s a mistake.

[00:22:59] But what I sure she made of. Wow. I shouldn’t give some shit in Miami. Come on. That’s Miami.

[00:23:10] It’s a little bit too relaxed. But the fact that I don’t have to wear a tie. That’s something that really makes me feel comfortable because it matches my my personal style, because I think that, you know, it’s just like for me, it’s just like power points.

[00:23:28] I understand why people are dressing up and it’s eventually it’s a proof of respect and some, I think. But at the same time, I don’t want people to. It’s done. I’m not here. It’s not what I wear. It’s about the message. And I really want people to focus on the message. So that’s why I understand the game about dressing up and stuff in the mainstream. But what I love about the adult industry is that people are paying attention to what I’m saying and what I look like or where.

[00:23:57] I’m sorry. I’m sorry. What did you say? No, I’m kidding.

[00:24:03] I should have typed this message. But but it is that that’s what I love the most. Yeah, definitely.

[00:24:11] Ok. How has the Corona virus affected your business?

[00:24:22] That’s a great question. It has affected the business in many ways. First of all, we have clients that are that have stopped their activities. So because our clients are individuals or companies. So for some companies, they cannot shoot anymore. So it has limited their their content. And unfortunately, they had to oppose the contracts with us because there if there is nothing to say, you know, or to show about their business, then there is not no point. I mean, we can talk about the news, et cetera. But that’s not what the customers want to see. So it has had a negative impact. But but it’s still OK. I mean, it wasn’t a lot of clients because we still have other kinds that could fortunately maintain their activities even from a home. Now, something that big, big, big impact from the virus situation on our businesses is that.

[00:25:21] For the same amount of money and the same contracts that we have with the clients, we are spending much more time on their cases because there is a lot more information posted on social media.

[00:25:33] People at home and they are posting and posting and talking, exchanging all day long all over the world. So the amount of information to deal with them to analyze has been really, really, really improved.

[00:25:49] And there was a huge growth on the data to analyze so that it has been a little bit painful. I won’t lie. And also distress. People are so focused right now. So most of our clients are hiring us because they are not or they are not good at social media. That’s their own words, or they don’t care or they don’t like it. But now that they are stressed and at home and they are using social media in their private lives, they start to pay attention to their business on social media. And that’s when they decide to e-mail us.

[00:26:19] A lot of questions and feedback, et cetera.

[00:26:21] So that part of education that I have with the clients has also significantly improved and taken a lot more time than it used to.

[00:26:33] Ok. OK.

[00:26:38] What is the biggest challenge you run into on working with social media?

[00:26:47] One of the biggest challenges, really, the educational part that I was talking about right now, because many people so people hired us for three different reasons. One is the time. That’s one of the main reasons. Most of the just say that you don’t have the time to do it because most of the time they hire someone for social media and then they ask this person to do some banners and pick up someone at the airport, etc.. So it’s very time consuming. So that’s part of that. This part is fine. Then there is the reason why, because they don’t understand social media and they don’t know what to do with it.

[00:27:21] They see that there is a cool factor, but they don’t know. Or the third reason is that they don’t like it, that they don’t like to expose themselves and tweet, etc., or post.

[00:27:30] So education is really important because they all have an idea about social media, how obnoxious it is, or boring or car addiction and or teenagers. Snapchat. Sixteen year old girls that are black.

[00:27:44] So we have to explain. We have to take a lot of time explaining how social media work and how marketing actually works together with social media. So to to help people to forget what they learn about social media and how they see it on their personal in their personal lives and to bring it for it to be the site.

[00:28:04] And honestly, this is the biggest challenge because it takes a lot of time and in many cases there is no return on it because it’s a lottery. No, we can explain. We can take like five hours to extend a client. Why he shouldn’t be tweet himself, for example, that, you know, they post something on Twitter and then a month after they decide to do a retreat of this previous tweet. So if we take a lot of time to explain why, because they are very curious and they want to understand what we’re going to do in their account. But then after two months, maybe they will say, oh, I don’t want to work on my social media anymore because I want to buy traffic from a tube site and get a lot of visits. And that’s very frustrating.

[00:28:45] Sure. What? I mean, what do you what do you tell them when they’re saying, well, what are the tangible results of social media? Why should know by traffic and study of social media? What would you tell them?

[00:29:00] It is my frustration right now because I come from traffic. So I know I came I think I understand about traffic and or I used to have some clients that were spending quite a lot. I mean, not spending, investing quite a lot of money every month with me buying some printers, et cetera. Right.