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Adult Site Broker Talk

At Adult Site Broker we broker websites and companies for the adult space. In this podcast we’ll talk to the movers and shakers in the adult space and talk about how you can buy or sell a website or company for maximum profit and with a minimum of trouble, plus we’ll talk about the goings on in our industry.

AdultSiteBrokerTalk

0 (8s):
This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus we give you a tip on buying and selling websites. This week we’ll be talking to Rick Morales, the CEO of Stripchat. Adult Site Broker is proud to announce Adult Site Broker Cash the first affiliate program for an adult website brokerage.

0 (41s):
With Adult Site Broker Cash You will have the chance to earn as much as 20% of our broker commission referring sellers and buyers to us at Adult Site Broker. Check our website at adultsitebroker.com for more details. First of all today let’s cover some of the news going on in our industry. Lawyers for the former owners of Adult classified website, backpage.com have requested the judge Susan Bercovitch recuse herself from the ongoing trial over public statements made by her husband, Arizona attorney general, Mark Burnich, a vocal activist against what he calls human trafficking.

0 (1m 22s):
Attorney’s for Backpage founders, Michael Lacie, and James Larkin file the motion on Wednesday by bringing attention to Mark <inaudible> statements and pamphlet claiming they create a situation where the court’s impartiality could be questioned according to an associated press report. Back in July, judge, Barnovich granted a motion by the defense to move the trial date to January, 2021. Due to concerns regarding a COVID-19 back page was shuttered and seized by federal authorities.

0 (1m 55s):
In 2018, they had accused the company of participation and the conspiracy to facilitate and promote prostitution also have money laundering, human trafficking and other charges in Wednesday’s filing the defense noted Mark Marinovich was explicitly biased language and vocal. Anti-trafficking crusading claiming that the Arizona AGS controversial campaign, which includes the 2017 pamphlet human trafficking.

0 (2m 26s):
Arizona’s not buying it with a cover portraying a stock photo, have a very young woman wearing a skimpy top and leaning into the window, have a car calls into question his wife’s in partiality he’s publicly claimed that Backpage facilitated illegal prostitution. The issue with the core of this case rote the defense lawyers who according to AP said, they discovered the pamphlet two weeks ago. He’s publicly claimed back page facilitated sex trafficking and called on Congress to change federal law.

0 (3m 1s):
So he himself would not be barred from prosecuting Backpage Lacie and Larkin’s lawyers noted. He is publicly aligned himself with others who have publicly made similar claims. They’re a request for judge Byrne of EJ to recuse herself. The AP added also said the attorney general has invited members of the public to visit websites that contain inflammatory information about back page. And it’s operator’s the San Diego field office or the FBI.

0 (3m 33s):
I have released a wanted poster offering a reward of up to $10,000 for information leading to the arrest of Michael James Pratt owner and operator of the now shuttered girls do porn website. Pratt has been a fugitive from the U S federal authorities since late 2019 Pratt left the country before the October of 2019 trial for the civil lawsuit filed by 22 former models, suing girls do porn for fraud, a civil trial, which a judge later decided against Pratt and girls do porn with a multimillion dollar award.

0 (4m 10s):
And the plaintiff’s was overshadowed during the testimony phase by the unsealing of a parallel criminal case, an FBI investigation against Pratte and his associates and employees for conspiracy and sex trafficking and late 2019, that was presumed to be in his native New Zealand three. That was the associates are currently in federal custody, including main male talent, Rubin Andre Dre, Garcia, who has been accused of rape and sexual assault buy some of the model’s.

0 (4m 43s):
This week’s FBI reward announcement claims that Pratt has ties to or may visit New Zealand, Australia, Italy, Spain, Portugal, Turkey, the Singapore, Japan, Chile, Croatia, and France from approximately 2012 to 2019 in the Southern district of California and elsewhere, Michael James Prad and others allegedly participated and a conspiracy to recruit young adult and minor women to engage in commercial sex acts by force fraud and coercion reeds.

0 (5m 18s):
The wanted poster. The FBI alleges that Pratt and a co-conspirator owned and operated a porn production company and online porn websites. Girls do porn and girls do toys, Pratt, and his co-conspirators allegedly recruited young women from around the United States by posting ads for clothed modeling jobs on the internet Pratt and his co-conspirators advise the women responding to the ads that the jobs were in fact for porn videos and that they would be paid between three and $5,000 for a one day chute to persuade the woman to participate Pratte and his co-conspirators allegedly convinced the women.

0 (5m 59s):
They would remain anonymous that their videos would be provided to private collectors on DVD and would not be posted on the internet Pratt allegedly paid other young women, working at his direction to act as references or provide false assurances to the women that if they filmed a video, the video would not be posted online. According to the poster, someone when were not permitted to leave the shooting locations until the videos were made and others were allegedly forced to perform certain sex acts, they had declined to do allegedly.

0 (6m 34s):
Some of the women were sexually assaulted. Adam and Eve have released the results of their annual poll revealing the age at which most Americans bought their first sex toy. What we’ve already revealed that over 50% of American adults, 57% of females versus 44% of males emit to owning a sex toy and may surprise you to know the age when they bought their first one, says a rep, according to the survey, 34% have sex toy.

0 (7m 6s):
The owners bought their first sex toy between the ages of 21 and 30 while 30% said they obtained their first one between aged 18 and 20, just over 13% of the respondents said they got their first sex toy when they were over 40 and 11% said they were 31 to 40 when they got their first toy. Now let’s feature our property the week that’s for sale that Adult Site Broker or offering a sex toy, a review site dedicated to exploring sexuality and sharing and reviewing the author’s favorite sex toys.

0 (7m 41s):
The thing that really stands out as the extremely high quality contact use throughout the site, most sites, especially review sites, you use junk content that is very obviously written just to rank for terms in Google. This side has written in the first person and as a joy to read the authors, take the reader on a journey, showing them which toys that that will find the most enjoyable and explaining how to best use them. The rankings in Google are high because Google has rewarded this site for the quality of its content.

0 (8m 15s):
It’s also a nicely diversified site in terms of revenue it’s from a good mix of affiliate offers. So the business doesn’t hinge on only one main program. The site is also very diversified in terms of traffic to individual pages, the most trafficked page on the site. It only makes up 14% of the traffic. So it’s not dependent on just one page ranking. Well, all content is exclusive. Nothing has been taken from elsewhere. Pretty much all of the traffic comes from organic Google results, no ad or traffic buying has ever taken place.

0 (8m 50s):
This is an outstanding opportunity for the new owner. If they want to further boost the, this

1 (8m 56s):
Outstanding sex toy review site is available for only $225,000. Now time for this week’s interview. My guess today on Adult Site Broker Talk is Rick Morales community manager at Stripchat Rick thanks for being with us today. Adult Site Broker Talk

2 (9m 15s):
A bruise has a going thank you for an invitation, glad to be here with you.

1 (9m 19s):
It’s a pleasure to have you, man. Well, let me tell you a little bit about Stripchat its an Adult live chat and the entertainment community. You can watch streams from amateur and professional models for absolutely free browse through thousands of open-minded people, girls, guys, transsexuals and couples performing live shows. Besides watching the shows, you can also have some fun with performers, with interactive toys, select what you want to explore from the tokens menu, go for the private shows and you use your camera to connect more intimately.

1 (9m 52s):
The purpose of all. And what they do is to create an ultimate destination for adult entertainment filled with good vibes and happy endings. So Rick, how would you describe Stripchat in your own words?

2 (10m 9s):
Well, well does a really a, a good question is in a rise, we consider it a very dynamic can. I know it did. The company was mostly in not with, you know, we, we are a very freak about a technology and about the user experience, Rub rather for mothers, for our members. So constantly we are developing a whole bunch of options and a bunch of a new features for a, all of the user’s.

2 (10m 43s):
So we just wanted them to be fully satisfied with experience and roles in, in, on the side. So I’m, I can say than we are at a very innovative company.

1 (10m 54s):
Okay. Okay. Nope. What do you think obviously, people have tons of options these days for Adult and they have tons of options when it comes to camp platforms, what do you think most convinces user’s to visit Stripchat

2 (11m 10s):
I think is the virus. We have content, you know, we are a kind of a hybrid a company then or users have the chance to rather to experience fabulous shows on a free chat and just given away some tokens, four, some things that they wanted to see and obviously that the models are you willing to do. And there in the other side, we also have the option for reviews, for us to take them all of this and more in the private way, like a, a, a agree on a price for a private session and make it happen, everything behind the court in a way, you know, and I think, and a make or, or a Site unique, very he read because you can find both glaciers a and recite and, and because of this, the range of a user’s we have is more extensive.

1 (12m 10s):
Yeah. Because, because the whole live cam universe, Mike, God, it is as competitive as any thing out there wouldn’t you agree?

2 (12m 20s):
Totally. Actually now nowadays the camera you can be done is change in a lot, you know, and especially now after these, the Korean situation and is affecting the entire planets, is that people then that we’re not thinking about even a, to do this job or are, they didn’t even know webcamming system, there are starting to come to us, not only model, but user’s, and they are in control in a, a totally new world of opportunity is to make money and are the same time.

2 (12m 58s):
All this new talent brings her new, a vibration of content, you know, a and now it user’s have more options and that became the content became more, a diverse. And obviously the competition is a harder and harder that every single date, so a, a models have to step out of the normal, a routine of should the same spot as you come to broadcast, do the hours and things.

2 (13m 34s):
Now, for example, we have option for our model’s to go more viral, which of the quality is an incredible steady and super sharp. And people lose a loving what to, eh, they love what to see and sorry. They love to see what’s happening before that, when it comes to life, you know, like when she’s putting stockings, maybe doing the makos and they like to do this a little bit, spy, spiting, like we are, we meant, we like to do, you know, what’s what’s going on behind.

2 (14m 9s):
So we are able to bring this kind of content. And this is one of the things that can, is keeping us a, and not only are on, on a stable, but growing.

1 (14m 24s):
Okay. Okay. So, so you talked, you talked about the models. What steps are you taking to attract and satisfy the performers?

2 (14m 34s):
Oh, well, first of all, a we have a Berry good pavements for them. You know, we like to share and just starting with the 50% payments and they can go up to 70% laws now, or models have the option to you to use a referral a proper or, and this is all available on the account. Have the model, for example, a, if I write this to her as a performer and a Stripchat immediately, I will have the option to invite users to my, to a Stripchat and whatever, in a month of money, the spade on me and I would make 20% extra of the expenses.

2 (15m 18s):
So this is a really a level up the earnings of our models by this is already a very attractive.

1 (15m 25s):
Yeah. So, so, so I guess, so I guess from that standpoint, they can invite all their Twitter followers. For instance,

2 (15m 31s):
That was the main purpose. And actually, I don’t know everyone is using the social media even, or parent’s for example, it doesn’t have some Indian and the, and the majority of, or our users is a, a coming from mobile idea. And this means a and all people can choose to use or no, most of the times that would have, or a Facebook or Instagram or Snapchat or take Talk already have a mobile.

2 (16m 2s):
So it was very easy to move them to, or a territory let’s say

1 (16m 9s):
Absolutely. Now that the site has grown a ton in recent years, why do you think that is?

2 (16m 16s):
Well, we have a beak advantage to be honest, that when we came to the, to the business and like I said, Stripchat like clothes to five years ago, we have the chance to learn about the little mistakes from all the other companies. So basically a what we need this, this buy first, give us the chance to have a, one of the best technology’s on the industry late, correctly, second.

2 (16m 48s):
And we took out the best of a, of everyone. And then we adopted in our way, but then we upgraded. So basically the, the diversity of options for a user’s a and B and diversity to watch content to even to acquire content or from our models is so diverse then, and, or users are a, I’m not only happy, but their recommending not between their friends. We see this grow and grow organically happening.

2 (17m 24s):
And, and this means is then the older, or, you know, in our company, we have this amazing ruled, like we need to bring somebody new every two weeks or something. So we are never to stalk on the, on the same path. Or, you know, if you’d take a look on a street chart four years ago, versus now the changes were made, it’s like a credible, I was like tons. And obviously, and our users’, they love This.

2 (17m 56s):
And I think that this is one of the, the key words, why we keep them growing and growing, because we are ourselves, we are not satisfied with a, never with our contents, a we keep upgrading or an upgrade.

1 (18m 12s):
That’s a problem with a lot of companies is they get successful, like your company is. And then they, they kind of rest on their laurels and they’re like, OK, we made it. We really don’t have to do anything. And all of a sudden they get passed by.

2 (18m 25s):
Yeah, absolutely. And then don’t take me wrong and we love our competitors, but we see ourselves from the top really, sir. And I think we are doing the right thing in order to get there.

1 (18m 36s):
Absolutely, absolutely. You know, you mentioned some recent changes besides what you’ve already mentioned, what other Check, what are other things they have you changed say in the last few year that may be models or users, but let’s talk about models, some, so this is an entire industry, a platform. What have you done in the last year that that would be appealing to models?

2 (19m 0s):
Sure. For example, we recently introduced for them the option to create a special shows and give a, a little bit of a, a, like a teaser, a decent in a bit of the user’s and learning to tell it, to show them what’s gonna happen behind the curtains. Hmm. And then we create the tickets show. So they kind of establish a prize for the show and they can invite the user, some ones, and these, they set the timer and what a day when the show is going to start.

2 (19m 34s):
So they can make that is going to be already populated on peoples a and get to know all about the special sho. And also we give them the option and three different levels to have loyal customers for them. So we introduce the fan club and our fan club is a divided in three categories, as you know. And so this gives us also status to all users and the users that they lo they love to have to be the King size, you know, and the more we start to they can have versus the other users.

2 (20m 13s):
They love it. And I already mentioned their more viable option, which also the love it. We understood that our, our models are a everything for us. We appreciate them and them and the, to the amount of model’s we have online, or by the time we were having only one, I’m a monthly competition, which in both everyone, and this was not fair. So we decide to give the chance everyone to have their own competition.

2 (20m 46s):
So now we have competition for a girl’s competition, four boys for a couple’s for, and each of them will have a different, a, a reward. And also we introduce I’m one of the biggest thing’s on a Stripchat. And then the last year has the option to run Carson and be a reality. So the guy can have access to technology and they, you just need to submit a little application and then we make it happen as soon as we can.

2 (21m 27s):
And so basically all these options, four or them, you know, I’m at the moment they would sit on the chair or that they are laying down in the bed and come to broadcast. They have so many options and an order to satisfy the customer’s and they simply love these, you know, like you guys are doing a lot of things for the, a, the users. So the, they really loved his team’s. And these three things, as I mentioned, is the ones we develop lately.

2 (21m 58s):
No, do the biggest ones.

1 (22m 1s):
Fantastic. So obviously we’ve had this whole COVID-19 thing and it’s been worldwide. How has the Bureau of, or in Europe, how has the pandemic effected you personally,

2 (22m 12s):
When a person, a I’m I’m I obviously, or, umm, I was struggling a lot before and I was lucky to, for all too, to take care of all the business with Stripchat and, and you know, I get used it to be on the moon. I was in the move around 200 days a year or something like that when all of the sudden, yeah. All of this sort of means talk on the same list for almost six months, obviously the change my life and in, in a big way.

2 (22m 48s):
But I, at the same time with the, this was positive, you know, because a, it makes me retake a lot of activities that I was not able to do. And even a mainly wresting for example, imagine that yes, yes. I’m having the same as a routine, which I didn’t have, you know, like always moving from city to city to different times on country to country. Obviously my kind of my system was a mess, but now everything was good seeing my friends.

2 (23m 23s):
So lets say then, and it effect me on a very positive way because like, yeah, I need it too to have this rest and also give me the chance to see it and understand more the product and to see more areas of opportunity on the same time, take one or two more courses, have a about coding and understanding even deeply how we are working. So yeah, a, this is the way <inaudible> a 19 effect.

2 (23m 53s):
Me and the person on the matter.

1 (23m 55s):
That’s good. So how has it affected Stripchat?

2 (23m 60s):
Well, and the same way had an emic effect in Stripchat and a very positive way we increase and or numbers in every single way. And then we grow a 45% or model based and we, we, we acquire a new nationalities then we didn’t have in their system before like Eataly in Spain for example.

2 (24m 35s):
And is that where you’re from? Rick yes. I’m originally from Mexico city. Yes. Great town, great town. Yeah. I was lucky enough to be born in that an amazing country, but when I was like a kids and I have to move to California, but yeah. I consider myself in Mexican for sure. Yes. So yes, we have a different question.

2 (25m 6s):
New nationalities <inaudible> and Chad, and even for example, also in France, Germany, Sweden, which is crazy too, the, this kind of nationalities in, in, in the Stripchat, but yeah, we have this, this is how are affected and the same way goes for the, a user, the, the member base. And he knows the grow in around 20 to 25%, which is amazing.

2 (25m 39s):
That’s awesome.

1 (25m 41s):
You alluded to this earlier, but maybe you can get it into a little bit more detail. How the COVID the crisis has been four models. How did this affect them and their work?

2 (25m 55s):
What I think the weight and effect that more losers than a, in the Stripchat or, or, or model basis divided in a, a 50% independent model and 50% working for a lot of studios. So for independent model’s didn’t change much because they were ready from a home, both for the studio models, if it was a big change, because all of the sudden they have to stay home.

2 (26m 27s):
That was no more moving. And obviously you, the studios have to put a lot of effort to supply to everyone with a, the technology and make sure they are able to work from home for one day. And you know, this, this really demanding for, to Natalie, we have a very professional, a studio owners and our database and all of them, they handle these moving and correctly. So some other studios, for example, they have a big facility.

2 (27m 1s):
So what they did is they invite the model’s to basically stay out there. And the studio studios where working in a living in the, on the studio, obviously this was a big change for them. Nobody was waiting and expecting for the surgery and, but they managed to find a way to have that done this slowly for surely the registered to go back to the normal Wade of broadcast daily broadcast him.

2 (27m 33s):
And I think now all of them, they are kind of settled like there was before, but this obviously was really, really tough. Nine weeks to 10 weeks for them at the beginning.

1 (27m 47s):
Okay. So are you guys working on anything? You say things are always changing over there. Are you working on anything special right now?

2 (27m 56s):
Well, listen, yes, we have Lisa Bruce a With things we want to do in the Stripchat. And then if I read each of them too, you, we have planned even at four 20, 20, too. So this is extensive or is there a list of ideas and the things that we wanna make happen and a mystery Chad. And I think, ah, I would like to keep the secret for all the new features. We will have both for sure. And with you, yeah. You can always suspect changes and a half and the Stripchat.

1 (28m 30s):
Is there anything imminent like in the next a month or so that you would like to kind of make it a surprise announcement

2 (28m 38s):
At something something big, big? No, no, no. We have not in a bit to this comment on the next four to six weeks, we have a changes, but their minor changes. No, not something. And then he has to be an answer in a nice way. Yes.

1 (28m 60s):
So w what do you think the, what do you think the biggest problem is For for a camp platform? Why, what do, what do you think that the largest challenges and how do you guys deal with it?

2 (29m 17s):
Well, I think there is a lot of challenges, especially when you have some or many competitors, you, you know, you always have to be up to date with a method of payments, the fastest way to pay to your, your partner’s. And, and, and for example, on some companies they pay or every two, and we, we make it happen in every Tuesday. We paid to our partners every Tuesday.

2 (29m 50s):
And we are also thinking about maybe paying the Ailey. With obviously we are working with in a, at the structure for this, because it was very demanding for the finance part. And I think, and one of the biggest challenges, bruises keep it, the Site growing organically when their is so many options out there, you know, you have to make, you are, then your customers heard, sorry, is fine.

2 (30m 23s):
And bring some, you can not be unique and all the time that you can bring different little things that make a spicy your site. And this is you can create retention on a longterm for the four. The user’s obviously there is, we are a gold chain, then we are likable for every one, of course, beautiful. Some people they like on some other people does. And I don’t know, I was such a perfect company are an environment that works a hundred percent perfectly, I think goes into that way.

2 (31m 3s):
Bruce F like, just keep it on the date, keep them running. And then a trying to acquire a new traffic sources, making a new online, a Alliance with after the date, the guys’ for example, webmasters bring in the different sources of traffic diversity. And this is the most challenging thing for, from my website, because for example, it doesn’t matter how much triathlete traffic we can have is never going to be enough, you know, because every one is always more and more and more and more.

2 (31m 43s):
So this is the, the most challenging in a way for, to not leave. We have a very experience. People there very smart, and they are always trying to, to keep our own mother satisfied, always trying to a, to organize everything in the fair way for everyone there on the side yet, are you guys certainly I’m a very strong, yes. This is a, one of the, two of the things we are a less about it, but you know, like a, we are a part of the big Holden and the, this umbrella.

2 (32m 20s):
We have all these other two sisters companies, which is X hamster, which is a big too. And they provide a lot of traffic and not, or other our sister company, which is traffic stars, which they, they managed to sell and organize all the traffic for us. So we have a really nice clock working, you know, each piece is some of the right place and work in perfectly.

1 (32m 48s):
Now, last question, where do you see the live cam industry going? Obviously, as we talked about it as certainly progressive a lot over the years or more at started, what are you, what are you seeing in the future? Where do you, where do you see the live cam industry being one year, five year, 10 years from now?

2 (33m 13s):
Well, I CA I can see now the change and I’m pretty sure it is going to happen this way. And then the next five years, or maybe less, maybe more, but the company is we will become a, we, we will have a lot of content, which is, and we will not step out of this, seeing them at the same spot everyday, you know, users. They like to see mobility, especially now with all this, a Instagram, a user’s dictate of users.

2 (33m 50s):
So that is a big a trend out. There are, you know, like that before, and the people who have money, it was a, a, both a 50, 60 years old and they’re, and they can do this welcomeness of working really hard. But now with all these e-commerce happening around, that is a lot of junk stirs, having the option’s to become a millionaire’s and we will be faster. And so obviously This affecting a, in this way, the industry is because this is millennials with money, or they are, it used to do this mobile thing in a social media.

2 (34m 33s):
So if we can merge these in a, in a way with a negative road casting, I think everything is a head in, in that way, you know, and this millenniums, and now they have 25 years old to a 30, you know, they will it be with all the others, but they will be STEM with a is with the same taste of ECDC broadcasting <inaudible> and this kind of things.

2 (35m 3s):
So I see our company is going in that direction pretty soon.

1 (35m 8s):
Interesting. Interesting. Well, Hey, Rick, or the whole thing was interesting, really like to thank you for being our guest today on Adult Site Broker Talk and I hope we’ll get a chance to do this again really soon. My broker tip today is part five on what to do to make your site more valuable when you decide to sell it later. When you decide to sell your website, make sure you have the following information available for potential buyers, detailed information about your company, your website, and any other of your operation.

1 (35m 39s):
The potential buyers may wanna find out about this should include for a pay site, a detailed inventory of your content number of images and number of videos. How much of it is exclusive and how much is non-exclusive financial information for at least the last three years. If your company is that old, this should include sales reports, profit and loss statements, and billing reports. Get all of the information organized in a legible format that a good broker can use to sell your property.

1 (36m 12s):
If you decide to sell it yourself, organize a list of potential buyers and start the process of contacting them. Be realistic about what your company is worth and today’s market. The kiss of death is over pricing your property. Is there anything that a potential buyer needs to know such as are you being sued? Do you have any substantial debts, et cetera? Don’t let these things be a surprise to the potential buyer that will either find out before the sale and not buy, or they’ll find out after the sale.

1 (36m 44s):
And you’ll have another lawsuit on your hands, disclose everything. We’ll talk about this subject more next week. And next week, we’ll be talking to a AK, the owner of Madzuma and rude.com. And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest Rick Morales. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

0 (9s):
This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus would give you a tip on buying and selling websites. This week we’ll be talking to PR expert Erika Icon of the Rub PR. Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult website brokerage.

0 (42s):
With Adult Site Broker Cash you will have the chance to earn as much as 20% of our Broker commission referring sellers and buyers to us. Check our website at adultsitebroker.com for more details. First of all, today let’s cover some of the news going on in our industry, electronic frontier foundation, the leading digital rights nonprofit has to release the comprehensive report, praising the Woodhole foundation’s ongoing lawsuit, challenging the constitutionality of the foster system.

0 (1m 14s):
The legislation FOSTA/SESTA was drafted by religiously motivated, Midwestern Republican’s and sold to democratic members of Congress as an anti human trafficking measure. In fact, since Donald Trump’s signed it into law and April, 2018 foster, who has had zero to negative effect in the fight against actual human trafficking in the U S the legislation, it has in fact, made it more difficult for law enforcement to identify actual instances of human trafficking.

0 (1m 47s):
The eff report titled plaintiff’s continue effort to overturn foster. One of the broadest internet censorship laws explores recent legal briefs filed in federal court recently, where plaintiffs would hold freedom foundation, human rights, watch the internet archive, Alex andrews’ and Erika Costco. We argued that the law violates the first and 15th amendments and the constitution is a prohibition against ex post facto laws eff together with Daphne Keller at the Stanford cyber loss center, as well as lawyers from Davis Wright Tremaine and Adult industry law from Walter’s law group represent the plaintiffs.

0 (2m 33s):
Pineapple support will hold a three day online wellness events, specifically aimed at the Adult industry in the UK from September 23rd to the 25th. The event will include live workshops in interactive webinars from a pineapple support therapist’s as well as activities such as breath, work, meditation and workouts. We’re really excited to bring this event to the UK said pineapple support founder ley, a tenant will be focusing on self care, mental and physical wellbeing and education they’re will be presentations from UK based organizations, num and Dean street, as well as legal information from sex worker, positive law from Gilpin de alwa solicitors to top it all off the event will end with five hours of comedy and music to get feet moving and faces smiling said tenent.

0 (3m 29s):
The three day virtual wellness event will go on line at 10:00 AM, British standard time on September 23rd legacy Adult magazine screw founded in 1968 and published weekly by the late porn pioneer Al Goldstein will be relaunched as a monthly by AMG media group in Miami or the new version of the publication, which was last published in 2003 will debut in December. And according to a rep will be distributed primarily as a dynamic digital magazine available on the web for tablets and mobile with limited edition print copies available to celebrate special occasions, streaming media, entrepreneur, and longtime Al Goldstein friend, Phil are to Liano will serve as screws, new publisher, a to Liano previously launched screw TV for Roku in 2018 for nearly 40 years, screw engaged it’s Colt readership with adult film and product reviews are a Reverend humor, politically charged commentary.

0 (4m 34s):
And of course, loads of porn set up a rep. Screw was also home to dozens of up and coming artists and illustrators over the years, including Andy Warhol, Keith Haring, Danny Hellman, Spain Rodriguez, even John Lennon contributed his erotic art art to Liano promises more of the same, but now in color and with a lot better grooming. Now let’s feature our property the week that’s for sale that Adult Site Broker this week we’re featuring a premium tube.

0 (5m 4s):
Site the owner originally bought a tube script, but revised it by adding the following and adoption for premium videos on a pay per sale basis. Multilanguage functionality, tabs, banners, and different sizes with the option to add keywords and views stats, a pop under a script, our pre-roll system to show pre-rolls on VR, as well as to D videos and an option. So you can import embedded content in bulk from other tubes.

0 (5m 34s):
The site has over 20,000 non-exclusive videos and trailers. The Site ax as an affiliate for all of the studios and earns on a rev share or PPS model while sending traffic to those sites, that traffic is 90% direct, 10% affiliate. This is a great custom tube site for a company that already has trafficked to send to the tube that they to monetize. Everything is plug and play. This has an outstanding product for camp sites tube’s or any other site that wants to better monetize their traffic.

0 (6m 8s):
And it’s selling for only $125,000. Now time for this week’s interview. My guest today on Adult Site Broker Talk is Erika Icon the owner of the Rub PR. Erika thanks for being with us today on Adult Site Broker Talk

1 (6m 24s):
Thank you for having me.

0 (6m 27s):
Erica was born in New York city. She was one of the feistiest women in the adult industry. She’s had almost 15 years of experience in 2008. She started her own firm. The Rub PR a full service Adult PR agency working with the top studios companies, cam models and performers prior to working at Adult. She worked as an art director in copyrighter for well-respected at agencies in Los Angeles. Eric has helped promote her client’s and the brands affectively and brought them into the mainstream arena in 2014, Icon got her client Kimber, James caste on E entertainment’s, botched, and even appeared with her on the show.

0 (7m 8s):
So we were talking to a true celebrity here. She’s helped cast numerous clients and mainstream TV and movies. And in addition to scoring interviews for clients with Cosmo Cosmo Latina, L refinery 29, vice Playboy Jessebelle the daily beast, GQ and more the Rub P our clients have won many awards from ex biz AVN, all porn inked, the TES, the fetish awards, and others. Erica was featured in X Biz’s women.

0 (7m 39s):
And Adult, she is also received multiple ex Buis and AVN award nominations for marketing campaign of the year outstanding marketing campaign and best marketing campaign company image, as well as an ink towards nomination in 2018, she was on the night moves award for behind the scenes, celebrating the stellar work she’s done for Adult companies, studios, and performers. She’s been interviewed by Cosmo in addition to being profiled by PR week for their sex issue and the wall street journal about her social media expertise.

0 (8m 11s):
She’s a freelance writer for a hustler as well as a blogger for ex critic. And I’m sorry, Erika that’s all the time we have for today.

1 (8m 21s):
Are you going to read the whole thing?

0 (8m 24s):
So, Hey, you give me a bio. I read it. I edited it a little bit. Okay. So Erika what made you get into this crazy industry and venture into PR?

1 (8m 37s):
Mmm. Well, I was working in an advertising as a copywriter at an art director, and it was literally sucking the life that to me, I just to go home every night and just get in the bed. No, we didn’t stray too far from there either. So I decided to quit because that can take it anymore. And I got into Adult however you want to do it. At the time I answered a Craigslist ad. It was for a company called wanted list. And at the time they were the Netflix of porn.

1 (9m 6s):
Okay. And I was the DVD buyer. I helped the owner run the company. I helped them set up view. D did a lot of different stuff. I reviewed like over 300 movies on dot. So why don’t I was there a bender at the time Shane’s world asked me if I wanted to do PR and the rest is history.

0 (9m 25s):
Mm wow. So you alluded to your experience before Adult, if it isn’t too painful, wanted to tell us more.

1 (9m 37s):
I worked well, I was kind of@the.com times. So it was a different kind of advertising and a bit for everything completely crashed. So it was writing a lot of different copy. You know, I have an art degree from UCLA with a minor in English. I was able to kind of use that fully and did some realestate stuff or what kinds of different things it was. It’s an interesting time.

0 (10m 3s):
Indeed. Yeah. Being at being in LA is always interesting. When should performers and companies hire a publicist?

1 (10m 14s):
That’s a good question. I know why I asked it if they’re serious about their brand and they wanna stand out and they actually have things to promote. Those are kind of the three key things, you know, it’s not like we waved magical ones here. We need, you know, it needs to be a team effort. Meaning the client’s and us work together.

0 (10m 36s):
Well, wait a minute. Oh, you mean you actually have to have something to promote. Okay.

1 (10m 41s):
I know. Right.

0 (10m 44s):
Crazy. Okay. So how do you choose what client’s to add to your roster?

1 (10m 55s):
Well, we look for people who have passion and drive in a good personality, which is important for interviews. And of course, someone from marketable, we look for us, we look for people that we can obviously see potential and, and help. I usually talk to them on Skype to make sure they like their pictures, because a there’s a lot of Photoshopping going on. And so we need to make sure they look sort of like in their pictures at least.

1 (11m 26s):
And they’ll actually get work in, be able to pass. And I kind of go with, with my gut, if I like them on the initial, you know, Skype or phone call it the times I haven’t a deeply regretted it. But you know, most the people we worked with, I would say like 95% of them are awesome. Its 5% in it.

0 (11m 47s):
That was the 5% that makes you come home and go right to bed. Yeah. I understand. So talk about some of the clients you’re working with now.

1 (11m 59s):
Okay. Ah, we have a really diverse roster right now. We work with get it, which is a good thing considering COVID right. Because people that just did scenes had a hard time paying us. We have clients who are very, you know, they’re diverse and that platforms they’re on, but they’re also diverse in what they do. So, so we have like a big name, people like Alex Kohl and Lauren phillips’ and Nikki Dulano and you know, Lance Hart who you interviewed, Dan, we have people who were, you know, kind of up in commerce and the students Rose and what’s to stop Rae.

1 (12m 36s):
She’s the queen of g******g and Sophia West. You know, it’s not crazy to say I’m. Then we worked with people who weren’t fetish like Eveline and Maya Sentras and Mister as Catherine Green, umm, that we have campy or people that you cam and Clipse like Jessica Starling and a LARC and love and the New York buy sex. Couple, they are a new client. They are, they’re very interesting. They’ve only been in two months for their killing it on PornHub and only fans.

1 (13m 10s):
So they do something different that no one else does. And that we also asked her lips for sale and a JW ties is a desperate pleasures, a sort of amateur, a type of studio, but it sells really well.

0 (13m 31s):
Did I, did I hear clip’s for sale sold recently?

1 (13m 34s):
Well, no they have no, they didn’t sell. Thankfully there just went in to an agreement with mine geek. I have, you know, five people that are proving my press release instead of two.

0 (13m 47s):
Well, I love the way rumors get started. And in this industry it’s exactly like high school, isn’t it?

1 (13m 53s):
No, it’s like kindergarten. If you wanted to talk like adults will be great

0 (13m 58s):
If they, if they acted as mature as high school people. Right.

1 (14m 2s):
Or even kindergarteners and some cases. But yes.

0 (14m 5s):
Yeah, no kidding. No kidding. You just go to the board’s if you wanted to see evidence of that or Twitter for that matter. All of my Lord, I try to avoid it. What do you think the biggest mistake is that people make with social media.

1 (14m 20s):
Okay.

0 (14m 22s):
Hey She she laughs

1 (14m 25s):
This is our biggest, this is our biggest problem right now. I mean, it’s doing things you shouldn’t, you know, these porn girls, they need, you know, they, they need to talk about their career. They are only fans’ you know what the new scene is, this type of things. But you know, writing out, we have people posting about politics and religion and current events and that’s always a powder keg. That’s a problem. Yes. And I can’t really do anything about that now because you know, I don’t want to come off as, as you know, racist or insensitive or whatever.

1 (14m 57s):
Cause I’m not. But you know, the fans, they just really, really want us escape from daily life. So they don’t, they want unicorns, rainbows and roses. They, the girls are complaining, Oh my gosh, my only bad subscriptions have dropped. My Twitter followers have dropped. Yeah. Because, and like companies it’s even worse when companies post the wrong things. It backfires is even more and can run their brand and image at a company.

1 (15m 28s):
I’m not going to say which one, cause they might still be working with me. I’m going to threatened someone on Twitter. They got their accounts suspended and he couldn’t understand why. And I said, you’re lucky you didn’t lose it completely. It’s not, you know, it’s and it’s just bad. And the worst part is that, even though if you delete a, a, a tweet or an Instagram post, someone’s still going to take a screenshot and it’s going to live on forever and ever, and they are going to hold it over. You, you know, people like to do it.

0 (15m 57s):
No, absolutely. Absolutely. Yeah. I mean the, you know, for every person that you S you please With something controversial. There is one or two people that you’re going to p**s off.

1 (16m 13s):
Yeah. We haven’t made any statements about any of this stuff. I mean, I would just have their give money to something or do something without trumpeting it because I feel that these companies that are talking about black lives matter, they never did before. So it makes them look, disingenuous are trending. You know, I’m going to give some money to something. I just do it. I don’t run down the street telling people, because if you tweet it out or you send it out, a press release, not only do you look disingenuous and trendy, but you’re going again, alienating people. There are some people who were very racist. There is some people that just, it just enrages them to hear this stuff, you know?

1 (16m 46s):
And it’s just, if I get one more email that companies saying and stuff, I’m like, OK, you are, you are, we’re a, Nordstrom’s like, just bring me my shoes, you know?

0 (16m 59s):
Yeah. Yeah. People like your, like you said, people and unicorns and rainbows, they don’t now, you know, this is entertainment. They don’t necessarily want you to be a CNN or Fox news.

1 (17m 14s):
No, those exist for a reason. Notice poor and girls aren’t on either one of those, either

0 (17m 21s):
That we know. Yes, God. Well we know. And, and that’s it. That’s another question I have for you without, I mean, that’s, this might be a little difficult to answer. And of course we’re, we wouldn’t be talking about any of your clients, but you had to get into where I’m going with this. How is it to work with someone who’s difficult and really doesn’t get it.

1 (17m 54s):
We had a client for a very long time, will not say her name. She’s notorious in the industry for being very difficult. And I really tried, I would suck it up. I’ll be nice. I’d smile. Even when she screamed at me for no reason. And I finally just got to fight after AVN. And I was like, no more. I had to have them and avian I’m like I told my assistant had a bail money ready? Cause I’m serious. I’m going to lose at it. I’m going to go bananas. He’s laughing. I said, I am dead serious.

1 (18m 25s):
It’s hard. M some of the girls are just some of them, we build monsters. Here you are. So some of them start believing in their PR. This is, is a problem with a lot of publicists. We do such a job convinced selling our products, which is our client that are clients start to believe that it may become very difficult. And that happens not a lot, but it does happen. We also have people who are just crazy, you know, just like any other fields. I have worked in a lot of other fields and it’s, it’s the same. It’s going to have crazy people.

1 (18m 56s):
You’re going to have nice people. You’re going to have people you can’t reason when you know a sociopath’s and such, but we know we just, we just do our best. And if it gets really bad, we just drop a client. But it has to be really bad. I’m pretty patient actually with clients. That’s the one patient, but when I’m not working, I have zero patience like driving.

0 (19m 21s):
I understand. So what kind of leads into this perfectly? What kind of damage control does your company provide?

1 (19m 31s):
It depends on the situation. Many things we can fix because I am, I am the queen of spin. I can fix things and put a spin on it, which, and a good publicist can do. But again, ah, the client has to be willing to change and work with what we’ve mapped out for them. If they don’t, it won’t work. A good example would be, we had a girl with us about five years ago, we changed her name to change her image. And she was non to be kind of volatile on set. So I told her, I said, I’m very straight up with these girls.

1 (20m 4s):
I’m not meeting now. And I said, look, you need to be nice to everyone on set the director, the janitor, everyone. So this last about a month. And then she lost her s**t on set. And they started to our home in our agency, dropped her was pretty bad. So, and then she, you know, she had a drug problem, which has really kinda what it came down to.

0 (20m 22s):
It’s not about it. I had a feeling from everything you said,

1 (20m 26s):
Some of them are just crazy. They’re not on the truck. It’s, you know, like, like anybody in the world and you know, there’s bad, you know, I felt bad for her and I still see her around. Sometimes she’s a cam girl now, and I think that’s better for her and having a kid. So I think, you know, some, some people this just isn’t for them.

0 (20m 49s):
Do you, do you see the percentage of, of crazy being a little higher in this one?

1 (20m 56s):
That’s interesting question. Yeah, I guess, I mean, I didn’t know what a sociopath for extended selves.

0 (21m 5s):
It was just looking at it. Just look in the white house dot. Did I say that? Ah, we said we, so we said, we’re not supposed to do those things. Sorry,

1 (21m 13s):
Now. Well, you know what? I, this was way before I think that in that, that I learned what it goes for sure.

0 (21m 24s):
So you were saying, you, you, you were saying he didn’t know what associates path was before this happened.

1 (21m 29s):
Nope. I did figure it out. And I mean, I knew what a psychopath was because I watch a lot of the murder channels. So that was the path. I didn’t know that one, so, well

0 (21m 44s):
You, ah, you may have covered this, but maybe you’ve got another one. I just have a feeling you’d do without naming names. Could you share a horror story of a PR nightmare you had to help fix? I’m sure you’ve got more

1 (22m 0s):
Like when I can think of it, the whole Charlie sheen thing. Oh no, no, no. But I had clients that were, Oh, wow. I had, I had one client that called the tabloids on herself. Yeah. She called the tablet’s on herself. I was getting like phone calls from like TMZ and people. And I’m like, no comment. And she was, she was, you know, she wasn’t over there. And then I had another client who was trans, who he, you know, he was kind of an equal opportunity f****r, I guess would be the word,

0 (22m 35s):
Oh, you know, you’ve gotta give them credit for that.

1 (22m 38s):
Yes. Thankfully this was before he had HIV and I was trans client and totally fell in love with him. He promised to buy her a Mercedes all of this stuff. And I’m in the middle of getting her Toi deal. I’m like, God, then, you know, and, and if it was bad and you know, she had a meltdown out of our Lord show and she is in the industry and she got past it, a, not a client anymore. She is great. She’s really sweet. But the, all the Charlie sheen thing was, was pretty much a nightmare. And then I had another client who was with him, Winnie at HIV.

1 (23m 13s):
And it didn’t tell her this. She was my client after this act. But it was, it was a bunch of craziness with him. I think he’s probably been the worst thing we had to deal with. I know now he’s, he’s calmed down quite a bit, but

0 (23m 26s):
That’s what I hear. He just got in his life together, which is good. He’s such a talented guy. He’s so he used to be such a good actor and funny man. So yeah, I, I hope I hope is a, he’s a gotten rid of most of his demons. Umm, if you could change one thing in the industry, what would that be getting

1 (23m 46s):
Back to? Sociopath’s the gossip sites and they’re a big vein of my existence on the client’s existence there, the malicious, they don’t check their sources. They just need to go. They’re the good thing has a lot of people don’t know who they are. They’re not getting the traffic they used to and they make us look bad, you know, to the mainstream and the fans. And we have enough negativity here or are on social media right now with all these girls fighting. And how would you can directors on the web? We really don’t need Moore.

1 (24m 18s):
We have enough going on right now. It’s social media. It just exploded. I don’t know how we went from COVID to black lives matter. Just arguing with each other and outing people. That’s what happened.

0 (24m 29s):
Yeah. I mean, COVID, it shouldn’t really be an argument, but somehow it is.

1 (24m 36s):
Yes, because everyone is an expert.

0 (24m 40s):
Are those, those, those Facebook doctors?

1 (24m 44s):
Yes. Who became black lives matter as an activist?

0 (24m 49s):
Yeah. Yeah. They became, they became Facebook sociologists.

1 (24m 53s):
Yes. And I think now we’re going back to COVID now that it supposedly ramping up an out of control again. So

0 (25m 1s):
Yeah. A nice to be out of the USA. I have said this before. I repeat myself, but it’s nice to be out of the USA. So what are the future goals of your company? What a day. And in addition to that, what what’s ahead, what’s a, a, what do you have planned

1 (25m 21s):
And would love to when an ABN or an X is a word from marketing? Content’s a B and an extra is. Mmm. I have to have words. I need Moore. I’m just kidding. Or am I, we’re also looking to diversify our client base. We’d like to take on more companies in the past, we work with a lot of different toy companies and adult oriented companies over the past couple of years, we focus more on performers and studios. So I’ve kinda like to work with more companies’ and may be less performers.

1 (25m 53s):
The farmers are a lot of work, a company’s task or, and they are usually more business oriented. Right. That’s why they’re businesses.

0 (26m 4s):
That’s why, that’s why they call them businesses. Right?

1 (26m 7s):
Yes. That’s what we call them businesses. So yeah. I’d like to, you know, work with more companies. I mean, I worked with a cryptocurrency company called tit coin. I mean it, a bunch of different toys, which my webmaster calls the Island of misfit toys. Cause we’ve had some interesting things. My favorite was the bouncy ball with a d***o or the d***o with a buck Flug on it. That was an interesting client. Yeah. She made a 10,000 to them because she saw that there was 10,000 Adult stores in the whole country.

1 (26m 38s):
And she thought if they each bought one and I’m like, okay, they are only each going to buy,

0 (26m 48s):
Hey now that’s, that’s what I call planning.

1 (26m 52s):
Yes. And the 800 of them, she brought to the avian and she couldn’t understand like why was looking at her? Like, like she lost her mind and like, you’re not gonna sell 800 and, and you don’t even think she’s sold 10 don’t know it was

0 (27m 12s):
It all. You’ll have to a point her out and next year with the, when she’s got like, like 3000 of them,

1 (27m 19s):
I don’t know she’s in, I don’t think she’s doing it anymore. I think she sort of like had a nervous breakdown. I don’t know. I haven’t worked with it in a couple years, but she was, she’s a very interesting lady. I I was just mystified the entire time when I was just like, okay, you know,

0 (27m 36s):
Is that something about this industry? And its one of the re one of the things that keeps me in it, that word interesting. You meet so many interesting people. Good and bad. Mainly good. M I know that’s what keeps me in the industry. W w w w how about you?

1 (27m 57s):
What that Avion and X is or not? I’ll stop. I like my job, you know, I was talking to guy today, he’s trying to do something and we get into what he does, but as a company and he sits me, he goes, wow, you’re really passionate about your job. Cause I told them some things I like to do for him that he hadn’t thought of. I said, I said, well, yes I am. And it’s sometimes it’s hard. You know, when, when your working on stopping, you don’t get a break or, and just like, you have a lot of bad days in a row, but I didn’t really have a love for this industry.

1 (28m 30s):
I’ve worked hard over the last 10 plus years that I’ve had my company to make this industry like a good two months. So on social media, its kind of brought it, all of that. So I don’t know how many more positive mainstream interviews we’ll be getting, but I’ve always, I’ve always worked hard to, you know, because our industry is not full of like drug addicts and crazy people that people think it is. It’s actually people I would be friends with for lights. I mean, there’s one guy, his name is Lewis. He used to be my sales guy at two different studios.

1 (29m 2s):
And now he works for arcade what it is called, but it’s M it’s a toy company and I would always be friends with Louis. Like he’s great. And I’ve known him for 15 years. Like there’s a lot of really standup people on his industry. Like really people that worked really hard at are good people like Sally and I will see modeling. She’s one of her clients, she’s a friend. I mean are a lot of really good people. People on media, we deal with, you know, performers that we don’t even work with. You know?

1 (29m 33s):
I mean, I don’t know. It’s very interesting. It’s never Adult day. I can see. Can you say that?

0 (29m 38s):
No, that’s true. That’s one thing about this industry as you, you don’t have a boring day, seven days a week, 365 days a year. Maybe we, Christmas Christmas can be a little dull, but, but, but beyond that, there are, there are no, there are no boring days. I, I agree with you. I love the people in this industry. They’re my family, you know? And that’s why I love the trade shows. That’s why I’m so sad. You don’t have physical trade shows right now, but they will be back. I’m hoping Phoenix comes back because that was my favorite.

0 (30m 10s):
What’s the hardest thing about owning your own PR company?

1 (30m 16s):
A the work life balance. There is not one here. I I work a lot. It’s hard for me to stop working. I have to say to myself, this can wait till tomorrow. Like it’s, it’s extremely hard. I’m always available to the clients. As you know, I’m very quick to respond to emails and text messages. I’m, I’m trying not to be in the opposite on the weekends and, but always have my phone on me. You know, I didn’t, I didn’t stop during COVID. I mean like it was BOGO trying to keep everybody happy.

1 (30m 47s):
You lost a few people. We brought a lot of new clients and it was a couple of months. I had surgery. I had my gallbladder taken out. I was only out for four days. Yes. Four days

0 (30m 59s):
Night, wait, wait, give yourself a break there Erika.

1 (31m 2s):
Yeah, but if you’re gone longer than that, they get mad. You know, they’re like, where’s my interviews. Where is my press release? Where my movie, where is this? Where’s that, you know? And when people are worried about money, you’ve got to work even harder to give them that view. You know? And, and we literally, I think last like three people, but we gained way more than that. I would say at least six bites over the last couple months. So most of our are our clients come from referrals from past and current clients. But yeah, it’s, it’s really hard to just stop working. I mean, it’s great that I can start working at 10 the morning and I’m not a night and not a morning person, a night person.

1 (31m 39s):
And it’s, it’s, it’s, it’s sometimes it’s just crazy. I’m working 13, 14 hour days because stuff has to get done. And I do have an assistant, but stop to get done and I have to have results. I have to keep people happy.

0 (31m 53s):
Yeah. If you have an assistant, there’s a lot of things that the assistant can’t do. You’ve got to do.

1 (31m 58s):
Yeah. I like he doesn’t like press releases or Joe with the clients’ or any of that stuff. Like he runs more of the social media type of stuff that we do do a lot of social media stuff with our clients and for ourselves. So that’s more his thing.

0 (32m 11s):
And that leads into what are you doing in your free time?

1 (32m 15s):
That very little of it. I have I’m any Toobin Buddhists. So I chat, not me, her ring, going to kill twice a day. And I, you know, the goal of type of Buddhism. I practices. So for people to be happy. So including myself and every one in the world, so chatting and studying and going to meetings that keeps me grounded. And I’m not doing that or working and painting are reading are chilling with my dog, my friends, or spending the day a bit ordering out and bingeing on Netflix.

1 (32m 47s):
I don’t feel bad about a whole day of bed anymore.

0 (32m 50s):
I hear you. So Erika how can people find you?

1 (32m 55s):
That is actually very easy. So on Twitter, Instagram, and now take Talk. We are at PR at T H E PR. I just made a new tech talk video today and yesterday and our website is the Rub pr.com. That’s T H E R U B pr.com. Also look for new columns that I write on the hype, which is a hip hop magazine and a hustler and a print issue sometimes online.

1 (33m 25s):
And I also write for extra credit kind of a blog. So those are kind of the best places I spend a lot of time on Twitter and Instagram though. Tip talks kind of, you gotta be careful with the adults and to talk to me. So I don’t put to much on TechTalk and apparently took Talk might be going way in this country because all our maker’s are mad at China. Go figure

0 (33m 49s):
An incredible, incredible, well, Erica, you are indeed everywhere. There was no two ways about it. And ah, I like to thank you for being our guests today on Adult Site Broker Talk I hope will get a chance to do this again really soon.

1 (34m 2s):
Thank you for having me

0 (34m 4s):
Nice to have you. My Broker tip today as part four of what to do to make your site more valuable for when you decided to sell it later, trademark your website, having a trademark instantly protects your brand and makes your site more valuable. When it comes time to sell it trademarking or Site will cost an average of about $1,500, but should be more than worth the investment. When it comes time to sell it, show buyers ways you feel the site can make more money in the future.

0 (34m 34s):
This includes showing them future plans. You may have traffic trends as well as sales trends. If things are growing and you can show them how to grow it more, they’re likely to be willing to pay more for the Site. Do something unique with your Site. If you have competitors, figure a way to do it better, be different in some distinguishable way that makes you better. Your members will notice and spend more money with you. Make your site at a place that people want to visit.

0 (35m 4s):
Not just to buy things or view porn, be creative, not just one of the many. Keep thinking outside the box and make positive changes on your site. Think like a buyer when planning or updating your site. Don’t think like a tech think like the consumer will talk about this subject Moore next week and next week will be talking to Rick Morales, C E O of Stripchat. And that’s it for this week’s Adult Site Broker Talk I’d once again like to thank my guest Erika Icon.

1 (35m 38s):
Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

0 (9s):
This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus we give you a tip on buying and selling websites. This week we’ll be talking to Colin Rowntree of Wasteland. Adult Site Broker is proud to announce adult site broker cash, the first affiliate program for an adult website brokerage.

0 (43s):
With Adult Site Broker Cash you’ll have the chance to earn as much as 20% of our Broker commission referring sellers and buyers to us at Adult Site Broker. Check our website at adultsitebroker.com for more details. First of all, today let’s cover some of the news going on in our industry news celebrity sites, mr. skin.com and Mister man.com are honoring 2020’s top 10 hottest female and hottest male Emmy nominees with the ranking that celebrates or most sensual alluring nude scenes.

0 (1m 16s):
The female top five is Kerry, Washington, and little fires everywhere. And the Newton in Westworld, Betty Gilpin in glow, Jennifer Anniston, and the morning show. And number one is a racial Brosnahan and the marvelous mrs. Maizel the male, top five is Hugh Jackman in someone like You Brad Pitt takes number four slot for as many past films. Adam driver in girls, Mark ruffle over from, I know This much as true.

0 (1m 49s):
And the number one spot goes to Watchmen star, Yaya Abdul Mateen. The second that’s a mouthful, sadly performers. Zoe Parker has passed away in Texas. According to reports circulating around industry figures familiar with her career. Parker is said to have passed at our home in a suburb of Fort worth Texas last week. There’s no official confirmation about her passing, but people familiar with her Adult career alleged to have spoken with their fiance who is engaged to her in March.

0 (2m 23s):
And the appears to be the main source of the report at this time, Parker who is only 24 years old, has been active in the industry since turning 18 in 2014. During our time in the industry park has shot for several prominent studios, including reality Kings bang bros, team s***t, kink.com, bang, new sensations, digital playground, girlfriend films, Adam and Eve, an evil angel.

0 (2m 53s):
John H Western, the legendary first amendment attorney, who was a foundational figure and mentor in the legal field of the adult industry has also passed away. Last week. Friends and colleagues have confirmed Western succumbed to cancer surrounded by his family, friends and law partners, Western storied legal career made in witness to some of the most notable legal milestones in the establishment of the legal Adult industry in California and the United States Western was mentored by his legal partner Stanley Fleischman, who he later remembered as the first major Los Angeles first amendment attorney, and a very real sense.

0 (3m 35s):
Also the first major U S first amendment attorney. Now let’s feature our property the week that’s for sale that Adult Site Broker Cash. We have an adult microblogging and social media site that has over 7.7 million unique visitors per month. This site is a mix of social media and microblogging with a very active user base, which is expanding rapidly every day. The platform offers every registered user, a blog, which they can use to post their own content and re blog content from other users.

0 (4m 9s):
They can also interact with other users through comments and an instant messaging system. The website offers truly immense potential for growth and earnings for the right person or company by adding subscription plans for an ad free experience, a new owner with significantly raise the earnings and combined with starting to sell ads directly could more or less double the earnings in no time at all. The site is also very unique. There’s nothing else like it also has not been advertised in any way.

0 (4m 41s):
So there are tremendous opportunities for growth using ad campaigns for the right company. This is an opportunity which has immense potential. This great site is available now for only $280,000. Now time for this week’s interview my guests today on Adult Site Broker Talk has the most man the myth, the legend all, and Rowntree the owner of B**M super Site Wasteland Colin thanks for being with us today on Adult Site Broker, Talk kind of a good to be here.

0 (5m 14s):
Bruce it’s good to have you founded and launched in 1994 Wasteland land.com as the Internet’s oldest and most popular B**M fetish in alternative sexuality. Site Wasteland prides itself on the quality of its authentic B**M movies. Wasteland has produced over 1300 original B**M films, featuring lifestyle, k***y people performing a vast array of bondage, fetish and sex acts that appeal to bondage aficionados around the world.

0 (5m 47s):
That’s a tough word. So as the founder and CEO of Wasteland, Colin is a true pioneer of the online adult entertainment industry Colin stature within the adult industry reflected by the many honors and recognitions. These have received over the years, they’ve included them to his 2011 induction into the AVN hall of fame. Colin was also the recipient of the 2018 X biz legacy award. And at the two to 2015 X biz progressive leadership award, the 2011 leadership award from the free speech coalition and winner have multiple awards from other Adult media outlets.

0 (6m 25s):
Colin was also awarded the 2015 progressive leadership of the year. And the X is executive awards as a B**M film director and producer Colin has directed over 600 Wasteland films, which focus on authentic B**M play featuring lifestyle B**M kink stirs. Colin is a frequent contributor to industry trade publications and websites, including AVN. He has been interviewed by And featured on media outlets, such as forbes.com.

0 (6m 55s):
The Washington post, the Boston globe, the international business times CNBC rolling stone, the BBC, the Fox network, HBO ABC’s Nightline salon.com, Cosmo LA weekly, bizarre magazine, mtv.com Gizmodo askmen.com. Men’s health time wired CNET, and more sorry, sorry, column that’s all the time we have for today. Okay.

1 (7m 23s):
Yeah, it makes me tired. It makes me tired. Just listening that whole thing. Maybe

0 (7m 27s):
Tired saying it. Let me tell you, so we’ll start out with a simple one. What’s a what’s new over at Wasteland.

1 (7m 35s):
All right. Well, I mean obviously like, you know, everybody’s going through be It producers, directors are performer is what we’re trying to Wade our way through this whole pandemic coronavirus 19 thing, and how that’s affecting, you know, how we do business. So we’ve, we basically move to doing remote swinging at this point for the safety of everybody, or involves a very early on this thing back in March, that was talking to one of our performers who is a, she was also a PhD in viral immunology at a university hospital.

1 (8m 13s):
And she’s also a k***y cam girl at night. So she was a good combination. So if a doctor is Cecilia Ricci, she has been sharing with Wasteland for 12 years, exclusive to us just a couple of times a year when she wants to get her kink on, but I called her up. I said, well, you know, you know, do you want it? You wanna put together something, umm, that we can shoot on this thing in it. And the word was done in a locked down yet. I was intending to actually fly out to ’em the Midwest where she’s located and choose a thing.

1 (8m 47s):
And she got back to me in about, but an hour later she came back with a full treatment and it was about, it was basically, you know, a rip from a headline story about coronavirus and also rip from her personal life of being a, you know, PhD, you know, immunologist working in a lab buy day and coming home at night and trying to find ways to scratch her itches far as her, you know, active sexuality and you know, so she sent me this thing and it was, it was a great story.

1 (9m 18s):
You know, basically, you know, she starts exploring different online things and ends up coming and doing shows and you know, she makes him free and 15,000 people show up and it’s like, woo. You know, she’s she said, she pitches me this. I said, I’ll run it up. So in another hour later she gives me a complete script. I’m, you know, a time, a love and a time of coronavirus, I think it’s called. So I was gonna fly out there a couple of days later and shoot a thing with her camera man, who is, you know, he lives with her.

1 (9m 51s):
So, you know, their, their already isolated at that point. And then I called my doctor and I said, well, you know, I’m thinking of flying out from the Midwest. So he says, well, you know, you’re 61 years old, you’re a smoker. And your going to get an on an airplane or you out of your mind. And I said, might have some in their top. So, and so I’m thinking I’m in the door and you know, driving back from someplace and I’m saying, you know, using the Skype in the zoom and stuff saying all the time, now I bet you can do this over Skype video.

1 (10m 22s):
So I, you know, I think about it a little bit more and got ahold of her. I said, you know, do you have Skype video? She has, yes. Yeah, sure. I said, you have to, to iPhone. She said, yup. I get, you got my regular in one of my Berner that are a travel, which I said, well, what are we just try this? I’m, you know, let’s do a video and their a game. And I could see her living room in her bedroom. And she walked me around the house. He said, you know, this is a work. And I said, let’s, let’s make this, this movie, you know, within the next four or five days.

1 (10m 55s):
And rather than you coming out too, the Midwest where you are, umm, let’s just hook me up. So I’m on your burner phone, which is done a little tripod right next to the camera, which is your with your fellow is running. So I can use it as a monitor. And us also, we have all the audio communications that I can say here and talk to, you know, when we were not rolling system and I can, you know, we can talk to the camera man and say, okay, I need you to pick this up, get this close up, but he didn’t move the tripod over or go handheld for a while.

1 (11m 26s):
You know, there’s the chart’s we needed. And I can also talk to her, you know, with some Sage instruction, as for, as you know, I knew this line again, or I need more emphasis on this. And we said, okay, let’s give it a rip. And we did that. And 35 minutes short feature feature, narrative film very well received has been written up all over the place in mainstream, as far as the don’t make any technique that I used. And we, and we shot the thing and a remarkably fast, I mean it’s a 35 minutes film and we shot the thing is under, under for hours and saying, wow, if ever to shoot us in the studio, that would have taken eight, just, just because of all the crew running around.

1 (12m 10s):
And the lighting changes. This change, that change. You know, basically I had a dude there with a camera for handheld in tripod, in a couple of rounds, Ang law. And I was able to give him, you know, directly, as far as camera directions and bang in order four hours, we hid all the raw footage. So he uploaded it to drop box overnight, which took out all night long because it was in 4k, which everything his at this point, got it through on a timeline, edit, it, made a box, cover our, we call them , but you know, their basically a steak box here, but they will go get a DVD.

1 (12m 50s):
You know, that’s not going to DVD is too short. Right? And within the, within a week of inception to completion, boom done went up on Adult empire and all of the VOD platforms in the Wasteland members area. And that was very well received. And what, so when we made a cul a two weeks ago, I’m about her getting a, getting a present from The her friend who is on the white house, Karen of coronavirus taskforce that censor a gift as a Kindle, Alexa, the voice, but He, it ends up the thing is spiking on her and practicing mine control.

1 (13m 28s):
So he gets in the mind control. So her mind is taking a remind in freewill or taken over by an Amazon device. Umm, so that one touches on, you know, how we’re tending to relax or you know, kind of privacy and device security protocols. We need this stuff so much to work at this point so that when it came out of bed, you go, Mmm and it’s called it’s called pink mirror. Umm, which is kind of a spinoff on the TV series, black mirror, black mirror as a whole black mirror because every single episode has to do with the iPhone and the effect of technology on people in a display dystopian future near future.

1 (14m 8s):
So this is, we dealt with just technology in a right now, just opiate in presence. So that’s what we’ve been doing as far as actual filmmaking. As far as technology, we went for K very early on probably four, four years ago. So that was shooting everything. And for kids a we’re shooting, it’s a point and five to six K it’s awful because you just have so much information to work with when people say, well, that tends to be, if you go on the internet, so you won’t be someday.

1 (14m 41s):
So I’m sitting on all of the answers that are sitting here in four to six to eight K at this point we downsized in a tenant DP, which, which is viewable on the web that we’ve just gotten, got them to sit in here. So when the web catches up and we can actually do really, really big stuff on the next iteration of web technology and a server technology, we can come, come out the gate with, you know, a couple of hundred, you know, a full four to six to eight K features, which will help with marketing.

1 (15m 14s):
Hopefully people, wow, this looks out f**k of a lot better than a tube.

0 (15m 18s):
So, so you guys, or so you guys actually have content that the web isn’t ready for, what is the web going to have to do to catch up

1 (15m 27s):
That has to do a lot with the infrastructure of the web itself. The you know, when you hear about hops, you, you know, how do you know if I’m, if I’m in Boston and the server is in Miami, right? And I dial in my websites or you got a moat Joe’s in Miami, it doesn’t go straight. There, it goes through, you know, anywhere between 12 and 27 hops have different access points or at different companies. Right. And that’s the kind of the Cisco technology that the web is built on.

1 (15m 59s):
And that’s the bottleneck that’s where everything or kind of goes poof, which is why we can go any faster at this point. You know, as far as actual what we call The the internet itself for the technology the next years or so is reported to completely go through a massive upgrade, just like the networks are going to This new, whatever 5g or whatever. So this is part of, that’s a companion to that as well as the copper where at the internet.

1 (16m 31s):
So you will see it happen. That will be blazing fast, you know, ultra high definition broadcast over the internet. You see a lot of places saying, Oh now in 4k now in 4k. Well, yeah, it kind of is, but dude you’ve crunched it down so bad. It’s no longer true 4k because it’s not just the number of pixels on the screen. It’s also what you are in coding as far as what’s called a bare rate. How many megabytes per second as being an asset?

1 (17m 4s):
So what was it a lot of they’re producers know for the marketing angle or doing is saying that we’re available in four K and you know, I’ll, I’ll go grab him and say what they’re doing and yes, 4k, but they have crunched a f*****g living s**t out of it. Yeah. It’s compressed. Yeah. So anyway, that’s, that’s kind of where we’re at. We’re doing a lot or can you continue to be doing a lot in main stream? My wife, she has her studio SSA, sage.com should or should we call it f.com?

1 (17m 40s):
I said, Sarah is a porn for women and couples, sort of a nutty things for a women and couples back in 1999. So she’s just you over that, this kind of morphed off into just kind of a premier adult entertainment that, you know, we don’t, we targeted towards a women, but not so heavily. Cause women like everything, you know, it’s like women liked more things than men in my appearance experience in polling and things. So it’s not like another, Oh yeah. Here’s another Erica Les f*****g want to be bullshitting or LG who is around 10 years before Erica, let’s get it a f*****g diapers.

1 (18m 15s):
Thank you. You arrogant. Umm, so you know, she, she captures that smart, independent market and, and her films there, they run anywhere from 40 to 60 minutes, the feature narrative films, they do have Adult content in them, but they’re, you know, narrative storytelling model. They have one the three times now to Florence, Velma words that Vegas film festival, she’s a sender, been a contender it’s in Toronto, a contender at Tribeca.

1 (18m 50s):
She has spoken South by Southwest, you know, as a, as a keynote speaker. So yeah, th th that’s going well. So we’re doing a lot of stuff.

2 (19m 0s):
She sees, she has had an amazing career too. There’s no two ways about it. Oh yeah.

1 (19m 5s):
Yep. Yeah, she is. She was quite dynamic. But what we’re doing a lot of, because of her body of work allows me access to like Netflix and Amazon time and Showtime in places like that, his, his getting placement on those networks. So we’ve been doing a lot of stuff, you know, with them, there is several Netflix series of at this point, the we supply seen from that they’ll use them in their films cause you know, it’s good stuff and they don’t have to suddenly figure out how to shoot porn or a software porn.

1 (19m 42s):
And we just say, okay, here’s the licensing deal? And you can use this in your movie and no, we do a flat fee and this is quite good. Money is the first time he was actually, it wasn’t even American Netflix. It was a Netflix, Mexico got a hold of us and said, we need like five, 10, second clips of boy, girl, you know, you could have boobs, but in parts, but not genitalia know in search and whatever, you know, kinda of like Skinemax that sort of stability.

1 (20m 14s):
OK. We can do that, but it together. And they said, how much you want? I say, what’s your budget? And they told me a number that made me share my pass and said, Oh, I think that some of that stuff, I think I just found, I think I just found how they would budget people.

2 (20m 31s):
Wow. Now you know what to ask for?

1 (20m 33s):
Yeah. I’m glad I didn’t quote them a bigger cause a 10th of like, Hey I’m so, you know, that’s just one thing we’re doing. I’ve got our deal maker as for our broadcasts at this point is Micheal, who is, it was all the way back to the early days of hustler and vivid. And most recently gamma who went in and actually set up their broadcast distribution networks in a, with Showtime. And we have a TV in Europe and things like that. So he’s our man right now.

1 (21m 3s):
That’s got our, you know, and she’s a library and some of my library that’s appropriate for cable and satellite broadcast and hotels and things like that. And then we’ve got our line that we co-produced with Ashley fires and her husband’s Saifai dream girls kind of a dystopian future thing where she’s a mad scientist. There’s a, they’re a wonderful, it’s also, it’s all, you know, is very cheesy s**t.

1 (21m 35s):
M is kind of like dr. Who, you know, there is no aluminum hat’s or anything, but it sells that genre. This is not trying to be, you know, modern high and a science fiction. It just got a cheesy factor that is intentional. And so that’s being picked up by, by broadcast TV as we speak and be available worldwide and primarily out of Europe next month. So that’s awesome. So we’re going crazy. And we continue to heavily invest in internet technology cause that’s always been our bread and butter.

1 (22m 10s):
So with that just comes constantly staying ahead of the curve as far as wasteland.com and shushed up. As far as the member areas being really, really cutting edge, really responsive to work on every single device I’m you don’t have any kind of porn skills to be able to find exactly what you want to find, you know, and follow your favorite Wasteland sir, is this, your start is through the members’ area and so on. So it’s set up to really differentiate from the tube experience, which the tube experience was like, Oh my God, here’s 3 million things.

1 (22m 48s):
Where do I even f*****g start? This is more of like a, like an exclusive Hollywood screening club where you come in for a little film festivals, you know, see as many things is you want, but it does present things in a curated manner as a film festival would, and people are responding to that in great guns because yeah, cause the tubes are free, but you kinda of get what you pay for it, unless your paying for PornHub a premium, which was also important of course, but, you know, unless, unless you pay for like porn hub premium, you’re going to get a lot of ass and your face, your going to get a lot of crap.

1 (23m 27s):
You don’t want to see your going to be digging and digging and digging. So, you know, we, we spend a lot of time really curating our library and our presentation to be kind of looking at this was a screening, some festival people. And I know that shine Euston and cheers Lee do a very similar technique as far as highly curated. Let me, you know, we give people exactly what they want to see that flex a Brie mills has doing a very similar thing with Adult time.com and their, you know, she in gamma or doing very, very well with Adult time.com because it’s the same, a highly curated, very targeted, just like Netflix.

1 (24m 14s):
You see exactly what you want. A lot of episodic series. We do a lot of episodic series because you know, people are too the Netflix and Amazon prime and Showtime HBO thing, you know, you can watch a, a, a standalone movie or you can watch a limited series, you know, might be five episodes. And then it’s got a beginning, a middle and an end where can be an ongoing series. You know, you, they can run up the six. It was like, Site by a dream girls. This is still open and doesn’t have a definite ending yet.

1 (24m 47s):
The difference with us is we don’t just cancel them after a cliffhanger end of episode, with the end of season seven, like Netflix and Showtime does, you know, we’ll close up shop when we feel like we’ve milked it for all its worth. And people have got to see, you know, a seven seasoned, you know, 90 to episodic series is that they can sit and take into. And the whole coronavirus thing has really helped our retention in that regard, as well as Adult time, because people do dig into these series and, you know, they stick around, they can binge watch them and they can, they can watch 72 episodes and, you know, in, you know, if I want or, or they can watch, you know, three for at a time normal people do, right.

1 (25m 32s):
Can you come back next week in week three or four more so that our current strategy is to try to kind of stay ahead of the curve a bit, you know, things that are very much connected to the user experience rather than the pornographer experience. So that’s on the technology front, that’s a lot of what we’re doing.

2 (25m 53s):
So Colin back in 2008, the studio and the pace Site sector got seriously damaged by the tubes when they came out. And of course that was also the time of a, the, the financial crisis as well. What were some ways you adapt it?

1 (26m 9s):
We did M was we did something a little tricky, just like the tube. At that point, we were having a fake users’ that they were actually their employees, usually in Thailand, there was still s**t and put it up and say they were a abuser. What they actually are their employee, but we became our own fake users. We went in and created accounts in, in the early tubes and pretended we were just, you know, horny porn dues at home. And we would take Wasteland content and, you know, hardcore punishments and forbidding these and, you know, all our various, but we would chop them up and the segments and we would upload them, but with a little, with a little gimmick at that point, that you’ve should not allow watermarking and have a head of a watermark that would actually crop it.

1 (26m 59s):
So it wouldn’t show a watermark. He didn’t want any traffic leaking out what people typing in a domain name, you know, something.com Oh God is God for bid. So what we did was came up with, with a little logarithm, with which he programmed into our editing equipment, they would take a wasteland.com logo and it would randomly place it for three seconds at random places on the video screen. Not at that from the very beginning. So at the 35 second Mark, and at the 35 seconds, 72 second, whatever a second it would appear.

1 (27m 35s):
It was like, and it would float in and move, move up towards the top of the screen to attract the attention of the viewer. And we call them floaters, which was kinda funny. Cause like when you flush a toilet and coming close, that’s what they work. If you can flush it all your life, they can come back and you would not, if you can’t even believe how many, the type in traffic from the early tubes was like, what the f**k that people were buying? I mean, they were seeing, they were seeing original content with what we call this floater watermarks in them.

1 (28m 7s):
And we were very, very quiet about this because at that point, the other producers and webmasters in the industry were vehemently opposed to any twos whatsoever. But I looked at things and I looked at the growth as far as traffic and the successes, a YouTube that lead up to this is so, you know, this is f*****g stupid. You know, I can get, I can stamp my, a little foot up and down like Tinkerbell, but that doesn’t mean the captain hook is not f*****g here, but we very quietly did that because I didn’t want a whole bunch of people on the boards calling me a trader and a sellout and what a resume.

1 (28m 47s):
Okay, bye. I’ll just, I just won’t tell anybody I’m doing that. And we made tens and hundreds of thousands of dollars over this over a two year period until the tubes finally wised up and said, well, you know, we can get studio’s to send them this stuff, legally, a couple of banners, which are you now see, and their can be channels. Now when I call them con partner program for a porn hub or at least so we immediately assign, we were actually one of the beta testers for porn hub. I’m an exam cer a wedding in, you know, a loaded them up with, you know, 72 or, you know, five to six minute clips with a Wasteland logo on it.

1 (29m 25s):
It not a floater at this time. Some banners for them to rotate and you know, is nicely branded, you know, a big fat Wasteland studio’s thing that the top of the page that showed over or over a video so that we have a, some channels Asian and things like that, which was back in the day when you could actually have categories by race and stuff. Now, no, you can’t do that. It’s just, everything has just generic girls. Okay. Girls like girls, it’s going to be at that point, the whole, a whole,

2 (30m 1s):
I was going to say, I had noticed that, but I, but it wouldn’t surprise me considering everything right out here.

1 (30m 6s):
How many yesterday, ethnic have any kind of categorization and to become kind of a kind of

2 (30m 16s):
Sure.

1 (30m 17s):
Yeah. But you know, we don’t do a lot of ethnic content anyway. So aside from a lot of Japanese stuff, what we’ve got a supplier that gets us some uncensored stuff that falls off a truck in Japan that doesn’t have the pickles on it. So we do quite well with that. So Asian has really our only market. So as far as back to the tubes for a second to the content partner thing, you know, we’ve got, you know, five different areas within a Wasteland studio session and people wander in their, and they wander around that.

1 (30m 48s):
You get to see our own stuff that we’ve got an in Japan or are they get to see original stuff from Wasteland or the original stuff from dot com. Right. You know, it’s get a banner under It. So, you know, people say, you know, to see more, is he the whole movie, you were the CCAC, you know, click here, click. Mmm. And how that works. The mechanics is that in the case of PornHub, Mikey, she has an affiliate account with us just as if you were flying a banner on your blog. Right. They’ve got the same sort of this.

1 (31m 19s):
So when someone clicks on the banner, it tracks through our affiliate program, shows that they sent it. And then if a sale is made, they get 50% revenue share on that. You know, which we pay them once a month. Umm, but also they pay us for other things. So it’s all kind of a wash at the end of the day. Cause the new generation they’re in other places are like porn hub premium where the studio gets paid per view. So they’re paying us directly for things in that other area.

1 (31m 51s):
So it’s, it’s all kind of, you know, we pay them money. They pay us money at the end of the day is probably a wash, but everybody made some money, even though it was kind of convoluted or it all happen. So that’s, that’s how we survive the tubes. It was just becoming fake users with floating, cheered watermarks and being early adapters of that content. But in our program and the, their premium content areas. So he works in, you know, most of the guys from, or early on that we were like, Tinkerbell is a sampling of a foot or you know, their long gone out of business and you left

2 (32m 27s):
Absolutely so many people. We’re just like, Oh, this is terrible. And what did they do? Most of them do,

1 (32m 33s):
Where are the same? That’s the same sort of personality and business is if you go back earlier to the host to galleries the TGP galleries, right. You know, people were saying, Oh my God, Oh my God, pre pictures and pictures. Oh my God, we’re going to do that will be in the dirt at that point. Well I guess what it wasn’t, it was used as a marketing modality, which is the tube’s or simply not there or another marketing modality. You get a choice of getting a a hundred thousand views on my thing’s on one of the, on my blog network is a day or 10 a million views on my brand today on the various tubes.

1 (33m 13s):
Right. You know, which he makes sense. Right?

2 (33m 17s):
Exactly. So a over the past several years, there’s been a lot of talk about creating ethical porn. Now you’re one of its most vocal proponents that how do you handle making sure that happens to a new studio practices in a sense I’m still a little bit in the dark on it, not being a content guy. Maybe you can tell me more about what is ethical porn.

1 (33m 40s):
Well, it’s a, it’s, it’s kind of a, it’s a word that has morphed a bit over the several years it’s been around. Uhm, in its essence, it means that everybody is in agreement in advance and during the process of what is being shot, that B the producer, the director, the performer is the camera dude, that guy, this whole into the microphone, everybody is on board with what this thing is. They’ve been through the preproduction meeting of these are what’s going to happen. These are the things which are you, okay?

1 (34m 11s):
These are things which we are not going to do because the performer does not do that sort of thing. And if during the actual shooting, just like in B**M, there is a safe word. Umm, so let’s say, lets say a performer. So this is fine with me to do this activity, but then an activity begins happening and that performer suddenly decides, okay, I, I don’t like this today. That condition is a safe word for stop everything, regroup, talk it through.

1 (34m 45s):
And then if that performance is, well, let me, let me try it again. Maybe just a surprise me or, or say no, let’s, let’s just not do this at all. There are so many things you can do with a human body. Sure. There is no need to have that one specific thing. Let’s just find something else. So at its essence, that’s what ethical porn is. As far as we go out to us, the way that we have always shot because were out in the middle of new England, kind of in the middle of nowhere is we’ve always worked with local people and predominantly people that are coupled, they live together, you have their B**M, their B**M couples in a way, you know, B**M a lifestyle arrangement.

1 (35m 29s):
And you know, in a lot of them are a performance artist. They go out to the B**M clubs and they tie each other up. There is a display step that we’re going to play with the player, all of that stuff. And they’ve got, they’ve already got routines down from these stage performance shows. So we integrate that at some point of departure for Angie stuff, for the shush SSA style column, that tends to be a couples, either living together Mairead or in some kind of a monogamous dating relationship that that already have chemistry.

1 (36m 2s):
And they’ve already got, they’ve already got to kind of a bag of tricks. We can call it, have what really works from them. So rather than, you know, Hollywood porn will be where, okay, you’re going to do this position. That position, that position coming at a pace and done no is not that at all. It’s very organic. It’s based on what the extra of the performers enjoy doing when you’re in some on that. And so in that regard, the way that we shoot be a B**M or the independent Adult stuff is much more of a much more of a documentary approach.

1 (36m 39s):
And it doesn’t look like a documentary we’re not making Ken burns born and we were making them real movies with the approach is that we are on the other side of the camera. We have talked through with everybody involved on what it is going to be. Some times there’s a script sometime there is a really big script. It’s going to ask you this movie. Sometimes you can script it all in the case of Wasteland oftentimes we use, we let the f****m actually direct a film because she knows exactly with her submissive, what’s going to work best.

1 (37m 10s):
So why should I be saying, okay, now it’s time to move on from the book, the web too, the backlog now that is just a stupid, you know, the STEM Don has got to experience, she knows what’s going to be hot. She knows what’s gonna turn on the submissive and get the right effect. So basically those are self directed. So, you know, that’s, that’s the, we, we kind of defaulted into ethical porn and just because of how we do business.

2 (37m 36s):
Yeah. It’d be, so it sounds like a philosophy call and it’s like, let it happen.

1 (37m 41s):
Yeah, it is. And the other part of ethical porn is really a morphed at this point into racial and ethnic diversity is proud of when people are talking about ethical porn. We we’ve never had that problem mostly because we’re in East cupcake, New Hampshire and the version in New Hampshire have as many people, our French Canadians and you know, we don’t have racial diversity here. We basically going through the entire gene pool of racial performers, you know, multiple times at this point, there aren’t any I’m.

1 (38m 17s):
So, you know, we do our best, but it’s not like being an LA or Vegas or, or Miami or a place like that, where they do have a lot of ethnic diversity. So it becomes important for people to, you know, to try to have some racial inclusivity. You know, we, we do have a lot of French Canadians.

2 (38m 37s):
No it doesn’t. So, so Colin, you’ve been doing this a long time and the word pioneer is certainly appropriate for you. What are the biggest differences you’ve seen in our industry since you got started?

1 (38m 54s):
Oh wow. Where would that even an isolate that over a 26 year timeframe, a couple of things, if I can not just pick one technology, it’s a no brainer. There was a terminology back in the nineties. I’m, you know, from Netty five through 97, that was a small group of us. I think there were 12 of us and we met@thislittlethingcalledynaga.com And it would be a IRC live chat where we would type in a little group room, you know, once a day.

1 (39m 25s):
And people like David Vanderpoel and a Ron levy, the guy that ran the set started to recover Radica and our be, you know, and people like that. And me, we would just sit and say, okay, how do you do this? And one of my favorites was that, okay, we’ve all got pictures on this with all of that pictures of the internet, but people want to see videos. How do we do that? And David Vanderpool came back a couple of days later. He says, I got it. I figured it out. It’s called a JPEG Bush. We’ll take, we’ll take us, we’ll set up a camera to take a still photo, every five seconds of whatever’s going on on a stage show where we’re at a scene and how they did it as exactly how they did it.

1 (40m 9s):
And every five seconds, the frame that this was embedded in, it would be a JPEG that would push to the next JPEG five seconds later, which was a safe time. Have you think everybody on the internet would have downloaded this first picture so he could

2 (40m 27s):
F*****g dialup back then?

1 (40m 30s):
Yeah. So that’s, that’s, you know, that’s how that’s, you know, the technology, I mean, back in those days it was like, okay, how do we accept credit cards over the internet? Let’s see how we can figure that out. You know, how do we, you know, how do we, how do we establish a reoccurring membership database to know when somebody is a membership has expired?

2 (40m 55s):
What kind of reminds me of Colin you know, did you ever see The? Did you ever see the movie that, that scammer for me passport did when I think he called it middlemen

1 (41m 6s):
The middleman yeah. A*****e guy, right? Yeah, yeah.

2 (41m 9s):
Yeah. He took everybody’s money and he made a movie kind of reminds me of that kind of reminds me of that movie.

1 (41m 16s):
Most of the characters is that are based on real life. People that I know personally, I’m sure. And some of them I’ve worked with or been screwed by. So middlemen is a good example of early technology and people unscrupulous people making a boatload of money and then moving Thailand, which is not what you are in Thailand. I know, but a lot of them went to Thailand, non extradition, and not as traditional places, I’m, you know, they, they made their money, they ran a dialer thing that has a huge scam.

1 (41m 48s):
Mmm. And if you remember you shy, but that whole profit plantation thing that it was silencing people’s speaker’s on their PC’s. So you couldn’t here, the modem hanging up or hear the modem dial up some place called Moldavia at $9 a f*****g minute, just have the connection to bill it. Oh yeah. Yeah.

2 (42m 12s):
He heard about it. I heard about that, but that was before my time in the industry. So I didn’t, I didn’t get their, that early on.

1 (42m 18s):
As far as the change where we were at 26 year period that have been around a technology, as far as the infrastructure have borne on the internet, obviously in technology and the way that we produce content, starting out as when we first started out, we were shooting on film, right. You know, we had a Nikon, some camera and we get 35 minerals in your films. We would shoot a role change roles than at the end of the day. All the roles would go to a guy called Victor down and East Babylon in New York. I’m, you know, in a bag on a week later, they would come back on this very early version of somebody called a CD, rom all the JPEG.

1 (42m 57s):
Oh my God. And you know, and they would actually, they would have to take this film and they would run it through a film that, and you would do development in a film scanning. That’s how that was the technology at a time. And then along came, I think the first big breakthrough and disrupter was the first digital camera around 1998. I think Kodak was the first to come out with It a nanny eight or nine ish. Don’t quote me on that day that there was a real game changer because suddenly you had, what were people like myself, who is a photographer at that time.

1 (43m 36s):
And you know, a small group out there that were doing professional erotic and fetish photography, suddenly anybody could make this. Of course, if they spent 1200 bucks in a Kodak digital camera, they can shoot all day. They didn’t have to do developing. They didn’t have to do anything This needed to transfer onto a computer, put it on a webpage, upload it to the internet and boom done. So that, that was the first disrupter or the second disruptor was a video.

1 (44m 9s):
Once we get past the whole concept of JPEG Bush and said, okay, we can take videos now. And there’s this thing called real player, you know, real media, I’m a, a way back. And there was a platform that you could encode yourself locally and put it on your server. And there was a player called the real player. There would then broadcast it. All right. Now is the size of that, which were like three 20 by two 40. There was basically an animated postage stamp at a screen, but that’s, it’s the head And, you know, so technology is, as far as video I’m, you know, really, you know, progressed exponentially.

1 (44m 52s):
You’ve got the entire virtual reality phenomenon that’s been happening over the past three or four years. That is doing very, very well for people that have exploited that, you know, but doing, and there’s a, there’s probably a good dozen studios ranging from large SU you know, small shops that, or they’re really, that’s their business model. They do VR and they do it very, very well. So that’s another, so in the, in the I’m in the change category, that would be pretty much all have technology.

1 (45m 29s):
I can think of as far as the business environment, as very much on from, in the early days in the nineties, it was very much an old boys club. There were no women and all boys. So at that point, we were basically doing things on a spit and a handshake. He says, okay, here’s our deal. And we are going to do this. And, you know, spitting a handshake done, you know, may be a contract or at least a agreement of some sort. But at that point it was just all boys. So, you know, okay, I won’t f**k you.

1 (46m 0s):
He won’t f**k me in. Cause you know, this is a mutual destruction thing is if anybody f***s each other, we’re gonna tell all our friends and then whoever, f**k the other one is f****d. It was really changed a lot. Now, once you got to, Oh, I’m thinking 2008 was really kind of a turning point. So many ways with the advent of the tubes, which really ramped up the pressure on studios and a web or a suit up their game and a way. And at that point, you know, when people start panicking, they start doing stupid and oftentimes illegal or at least unethical things.

1 (46m 39s):
And that was really the f*****g boom around 2008, people were scared. They didn’t know. OK, I’ll talk to you. I do, you know, I don’t know what to do. This two came along and they’ve, they’ve taken away at 60% of my revenue. What do I do? Well, I guess I’ll start screwing people. So at this screen, then that’s about this same time that M you know, a real boon came to adult entertainment industry who lawyers cause they were needed at that point because everything needed to be looking if you had 20 to 37 came in to play.

1 (47m 9s):
So that need to be looked at legal contracts need to be looked at carefully. Licensing agreements needed to be done legally and correctly, which is all good. You know, I really miss 2006, 2007, get on the phone with Ron levy spit and a handshake. We are done, you know, and a week later we were all making f*****g knows how much money too today, or I’m going to make a deal where say in another studio to do a joint project.

1 (47m 42s):
And, you know, two months later and tens of thousands of dollars in legal expenses later were all happy with our, in our confidentiality agreements are not copy clauses and the battle buddy. And we pull the trigger on that. So yeah. So two months later, as opposed to spend a handshake, but this is Sarah now, because it is as, is a very good assumption, that many deals you make at this point and the adult industry, somebody will f**k it up and you will lose.

1 (48m 13s):
Even if it was intense, you know, it might be certainly non a tangential. You know, somebody just might just run or run at a time and run out of resources. Right. You know, a programing or more of whatever as a subcontractor, it’s almost, are you sure, you know, is the whole thing could crap out at any minute because somebody else runs out of budget resources or time to fulfill the contract and then anything you put into it, you live it. Right. Right.

0 (48m 41s):
Yeah. You know, it’s, it’s changed. It hasn’t necessarily gotten better. Well, Hey, Colin, I’d really like to thank you for being our guests today on Adult Site Broker Talk I know we could go on for a couple more hours. So a lot

1 (48m 59s):
Between you where we can read a novel Bruce

0 (49m 2s):
Well, let’s let’s plan to do it again real soon. My Broker took today is part three of what to do to make your site more valuable for when you decide to sell it later, find new ways to monetize your website, such as sell advertising. If you’ve got a free, Site like a tube, that’s the best way to monetize your site. If you have a tube, another way to make more money is to sell premium memberships, offer free users, one level of content, and for premium users’, you can do things like give them higher quality or longer videos are both.

0 (49m 37s):
You can also make the Site and free for premium members starting an affiliate program. If you have a pay Site, especially, this is a great way to increase your quality traffic and get more joints with all sites who can figure out other upgrades and products you can sell to your users, pay sites can also sell pay-per-view where people have the option of paying by the scene for content. They can’t get on the Site. This is also another way to charge users, as opposed to a monthly fee, sell them other products like toys and novelties market, your business, do things to improve your search engine results like SEO.

0 (50m 18s):
There is some great SEO consultants out there who can help you get higher search rankings in Google. If you want some recommendations, contact us on our site list, all of the benefits of your Site in you’re marketing and how they affect the user. And of course, higher or a great marketing and consulting firms such as, Oh, I don’t know. Adult B to B marketing, which we also happen to own a eliminate unneeded expenses, constantly making sure you’re not spending money. You don’t have to make sure there isn’t duplication in your staffing from time to time.

0 (50m 53s):
Check services’ you pay for like hosting and see if they’re better and less expensive options. Take it from me. I’ve done this and saved a bunch. Plus got higher quality hosting in the process. Again, ask us for recommendations. Always look for ways to do things more cost effectively, along with this, make your profit and loss statement. Show more profit, increasing sales and reducing expenses obviously does just that make sure your P and L statement accurately reflects your company’s actual costs.

0 (51m 26s):
Not a bunch of personal expenses you’ve put in. This will cost you money when you sell it may help you with the tax man to put that stuff on your tax return, but it hurts you for to show that stuff on your profit and loss statement. Remember every dollar in profit increases the value of your website. As much as three to four times, this is why you need a good experienced broker to help lead you through the process. We’ve gotten people thousands of dollars, more on their sail just by adjusting the P and L statement to reflect actual business expenses, as opposed to a bunch of BS.

0 (52m 3s):
We’ll talk about the subject more next week and next week we’ll be talking to Adult industry PR guru, Erika Icon, and that’s it for this weeks So Adult Site Broker Talk. I’d once again, like to thank my guest Colin Rountree. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

Speaker 0 (0s): This is Bruce Friedman of adult side broker, and welcome to adult site broker talk, where every week we interview

Speaker 1 (15s): One of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus we give you a tip on buying and selling websites this week we’ll be talking

Speaker 0 (26s): to Mark Prince of 2much.

Speaker 1 (34s): Adult Site Broker is proud to announce adult site broker cash. The first affiliate program for an adult website brokerage. With adult site broker cash you’ll have the chance to earn as much as 20% of our broker commission referring sellers and buyers to us, that adult side broker check our website at adultsitebroker.com for more details. First of all, today let’s cover some of the news going on in our industry. A panel of the U S third circuit court of appeals has given the free speech coalition and the other plaintiffs, a victory on 2257.

Recently, here are the most important facts about the ruling section 2257 and 2257A of the U S criminal code were ruled unconstitutional under both the first amendment and the fourth amendment, but the law was not struck down in its entirety for all producers. The FBI can no longer demand access to your records for random inspections without a search warrant. You’re now less likely to be charged with a crime under two, two, five, seven, and even less likely to be successfully prosecuted.

Both sides of the lawsuit have 45 days to file a petition for a rehearing. So this fight isn’t over. And most importantly, you should continue all record keeping requirements under two, two, five, seven as currently written the overall effect of this ruling. Once again, on most adult businesses, is that the risk of prosecution for any adult company is now significantly reduced and the risk of a successful prosecution, even more so, but you’ll have to continue to maintain two, two, five, seven records for now.

However, you won’t be subject to warrantless searches, pineapple support, we’ll host a free online workshops centered on suicide prevention training to help adult industry professionals better understand the mental health issues that lead to suicide, including how to identify potential signs and the steps that can be taken to prevent suicide. The presentation is designed to help those in the adult industry provide direct support to those struggling, as well as showcase resources and tools for suicide prevention and provide tools and strategies for mental health challenges.

Individuals might be facing personally, the sex positive seminars scheduled for this from 10 to 11:00 AM Pacific time in the U S but may go longer and will be led by certified crisis. Counselor. Amanda T R Clemens Clemens said this webinar will be a user-friendly sex informed approach to suicide prevention and crisis support. That’s meant to be specifically performed by adult film industry people for adult film industry, people who may be struggling with suicide or other mental health related issues.

The more honest discussions we can have about mental health and adult, the less stigma those want to come forward and face. And the more who can be saved British tabloid, the daily mail has published a report implying a direct connection between new onset guidelines by the porn industry and the current Ron Jeremy sexual abuse trial in Los Angeles. A connection that is not supported by any facts. The article relies mainly on a single interview with performer and producer Keiran Lee, who spoke to ex-business to clarify.

He had been misquoted by the daily mail journalist, Alex Diaz. Lee told X biz. He had requested the removal of quotes. Miss attributed to him regarding Brazzers. The original daily mail article was rife with factual mistakes and serious misrepresentations and implications about the adult industry in general, its connection to the criminal proceedings against Jeremy and the studio browsers in particular. Now let’s feature our property of the week. That’s for sale at adult site broker.

We’re proud to offer for sale porn dot C O an amazing adult domain name. This domain can be used for just about any purpose, including a pay site or a tube site, porn.co, or rather porn.com sold for $9.5 million. And the.co extension is rapidly gaining in value. So besides being able to make money on this domain, now you can also count on it, appreciating in value. This amazing domain has been reduced in price to only $199,000.

Now time for this week’s interview. My guest today on adult side, broker talk is Mark Crips owner of too much.net Mark. Thanks for being with us today on adult side broker talk,

Speaker 2 (5m 25s): Thank you for having me, Bruce

Speaker 1 (5m 27s): Pleasure. Now too much.net is a company that produces live video chat software and has been doing that for 20 years. Darn long time. They operated live cam network for a long time. That’s probably where you know them from best and their latest project is mirror cam, which Mark will tell us about and a little bit here, Mark, what happened to live cam network?

Speaker 2 (5m 51s): A bit of a long story, but I won’t bore you too much with that. It was pretty,

Speaker 3 (5m 59s): Yeah,

Speaker 2 (6m 0s): It’s it was a product that ran its course. It was originally, it started off way back in, in the late nineties, early two thousands as a using a format called JPEG push, which was ridiculous by today’s standards. And that evolved into a windows media and that worked well for a long time. And then we replace it with Adobe flash and we kind of got too stuck on Adobe flash. We built around it and around it and around it.

And it worked really well until Adobe announced that they would not be supporting flash anymore. And, you know, while we knew that we, we knew before that, that that was going to happen. Apple was not supporting flash and the technology was getting kind of old. So we got to a point where we looked at it and said, this is going to be way too expensive to evolve this product into where it needs to be. So we retired at, we sunsetted it as some people say a lung several years ago, and that was that.

Speaker 3 (7m 7s): So what is mirror cam and why should someone buy it?

Speaker 2 (7m 12s): So Americhem is a new video chat platform. It lets anyone broadcast themselves over there, over there through their own website. It can be for solar models. It can be used for sites that want to employ models. It uses the latest technology, which is known as web RTC for real time. Communication when models are broadcasting, regardless of where they are or where their customers are in the world, the, the, the video is instantaneous at worst case scenario.

It’s a better one second with one second latency. So it’s really, really, really fast it’s. It does a lot of things like pay per minute chat tipping, subscription-based chats if, for models that have a membership sites and it works with their own payment processor or ours. So we have a, an, a, an agreement with a net billing. So if they don’t have payment processing already, we’ll connect it for them through net billing. Otherwise they can use their own payment processor.

Speaker 3 (8m 17s): Okay. All right. How’s it going so far?

Speaker 2 (8m 20s): I’m pretty good. It’s taken a long time to write and we finally finished it this year while it’s been finished, maybe since February, but we’ve been debugging and tweaking and making modifications since then. So now we’re finally ready to, to give it a, a marketing push that it deserves.

Speaker 3 (8m 40s): Okay. Alright. Now, some of the girls who worked with you and your studio were there for a really long time, why do you think they stayed so long with you guys?

Speaker 2 (8m 53s): It was a family. The, the, our like family, I guess I should say we had, when we started our studios, this is a long time ago, but when we started our studios, we had them in the lofts and the last were an old Montreal. So they were like brick walls on one side, and Rockwell’s on the other side and the high beam, ceilings and wood floors and all that kind of beautiful lifestyle stuff. And models really liked it. We hung out a lot and we didn’t treat them.

We didn’t say, get on camera and, you know, flash yourself. It was more like, here’s how the business works. Here’s what we really need. Do you want to learn more about how the business works? Let’s go to trade shows. So we involved all of them in just about all aspects of the business. And we weren’t afraid at all to answer questions about the software or technology or things like that. And their involvement in the other parts of the business, even in marketing made really helps people to focus on the, the, or pay attention.

Let’s say to the whole business side, instead of just what they were doing. And I think that they liked that a lot.

Speaker 3 (10m 10s): Oh, sure. Now you still have studios.

Speaker 2 (10m 14s): Nope. Unfortunately we sold them off several years ago and now the, for, for myself anyway, and my programmers, we all worked from home. We worked problems since before the COVID virus, but yeah, no, now we, I kinda miss it. We had that big place and lots of people and especially lots of naked girls running around and stuff like that. But now, yeah. But I’ve always been more comfortable behind the keyboard anyway.

So now I’m at home and we’re all working virtually. And that’s that?

Speaker 3 (10m 51s): How is that? I mean, how’s that working out? Tell me about the differences besides all the naked girls running around or not, not running around, but what, how’s it and, and what are the pros and cons of work? Everybody worked from home as opposed to the studio?

Speaker 2 (11m 12s): Well, I think our timing was right when we were, when we were running, our studios, girls models had heard about, you know, web camming and stuff like that. And they were completely okay doing adult content, but they didn’t want to at home maybe because they had some of the younger girls were living with their parents, you know, they’re like 18, 19, 20, but hadn’t moved out or yeah. You know, are they just weren’t set up, right? Didn’t have fast computers or fast internet or anything like that.

So they wanted to work from the studio. The studio itself was great because it let me control the environments, the, and made, we made it look as good as possible and sound as good as possible. We spent a lot of money on cameras and fast computers and good Mike’s and the removing, you know, anything that can cause echo and noise in the room. So that made our product look great. At, on the negative side, we had high rent to pay.

We had to deal with complaining neighbors. We had high insurance rates,

Speaker 3 (12m 22s): They stopped and they didn’t like saying a bunch of naked women running around.

Speaker 2 (12m 26s): Yeah. Well, we had one of our neighbors upstairs from us. This isn’t, we were in a commercial loft. So upstairs was residential lofts. And so one of them was a, also a cam model and she had no problem with it, but I wonder if our other neighbors would complain about the late night noise. So, but we had like all kinds of things going on. So the girls were chatting and we had music and we’re just like there until three in the morning, sometimes working. Right. So we were, we were probably not the quietest neighbor.

Speaker 3 (12m 59s): Probably not the best neighbors.

Speaker 2 (13m 1s): No. So versus a difference between working from home now, it’s pretty different. I think all models prefer to work from home. They they’re more comfortable. The, they already have fast computers and mobile devices and fast internet. And also the culture has changed. There’s more back then being a cam model was something that was, I dunno, not taboo, but let’s say they didn’t want to brag to their friends about, but now it’s, I think it’s changed a lot.

Now. Models are proud to be a cam models and they’re okay. Telling their friends and family, this is what they do because it’s, it’s, let’s be adult about this it’s sexual fantasy fulfillment. It’s completely safe. They’re there, they’re doing what they want to do. The customers are happy and they’re making a lot of money doing it. Right. So I think the culture has shifted also.

Speaker 3 (14m 3s): And obviously since you started 20 years ago, the technology is just, Oh, the change has been amazing.

Speaker 2 (14m 12s): Yeah, definitely. The, our original original video chat was the pixel size was 320 pixels wide by 240 pixels high, you know, teeny tiny little, nothing. But that back then that was like, wow, video live video on the internet. That’s insane. That’s, you know,

Speaker 3 (14m 31s): One of the newer, one of the pioneers of that. Right.

Speaker 2 (14m 35s): Well, I wouldn’t know. I wouldn’t say that. I mean, we were one of the first ones doing it, but not the first one. I think I friends was the first one and I know Python was doing live video before us. And I’m sure there was a few other companies they chose. Yeah, that’s right. Yeah. That’s right.

Speaker 3 (14m 59s): Former clients. So I know them. Yeah. So talk about, what’s changed in those 20 years, Mark. Talk about where you were when you first started the business and, and now where the, the live cannabis industry is because it was really embryonic back then. Now it’s just a huge multi billion dollar industry.

Speaker 2 (15m 24s): The, well, let’s see, what’s changed as far as technology is, is a lot, obviously it’s gone from tiny video at maybe 10 frames, a second to four K video at 60 frames, a second, you know, some it’s broadcasting at that resolution and frame rate is hard still because it requires considerable resources, but it’s there, right? It exists.

The, that would be probably the biggest change in the technology is just the video format itself. Everything else is pretty much stayed the same, except for mobile support. Which of course that has evolved a lot in the past five years. What else, what else, what else has changed? You mean not just in technology, but in the business in general? Hard to say, because like the, on my side of the business has been pretty much the same.

There’s other non adult sectors are interested in it. So right now we’re doing like, we do a lot of custom programming for video chat systems. So besides adults, there’s a consulting companies that are using our software and there’s psychics that are using our software. Right. And if you think about psychic, for example, that’s really the same thing. Exactly. As adult someone is in front of the camera, telling you, you know, kind of what you want to hear and then charging you per minute to make you feel better.

Right. It’s the same. It’s exactly the same. Just so you take out all the adult keywords and replace them with psychic keywords. And there you go.

Speaker 3 (17m 6s): Yeah. It reminds me of a date I had with a woman who was going to the psychic Institute and this is, this is a true story. And we first went down, we first sat down for dinner and I looked at her in the eyes and I said, so tell me about me. Oh, I thought it was funny, God, that had been 40 years ago, but what did she say? I don’t even remember to be honest, you know what she did tell me about me and God.

She was pretty close to, right. So what about in the, in the life cam industry though? I mean, you’ve seen it go from, from being very small to today being a dollar industry.

Speaker 2 (17m 56s): Hard to answer to that question because, well, firstly, yeah, the industry has as exploded, right. Obviously, but I’m not actually on that side of things. So we do like, cause most of my clients these days I have a lot of clients, but they’re small clients. They’re not the big super clients like MFC and, and chatter, bate and companies like that. You know, those big companies are doing their own thing. And for sure, their industry mates, I’ve got to forgot about them.

So like, yeah, they’re some of those companies are doing hundreds of millions of dollars in sales, every, you know, a, a year, if not more. So the it’s impressive, what they’ve accomplished and it’s impressive that of the market that they’ve captured. Right. Everybody knows their name. Everyone trusts them. They’re solid rock, solid companies and all that good stuff. And it’s very impressive. Okay.

Speaker 3 (18m 55s): Absolutely. So this whole COVID-19 thing, I can’t have an interview with that. Asking about that. How has that affected your, your business in your life

Speaker 2 (19m 8s): Business wise? It’s a, it’s terrible to say this, but the business is really increased since this, since the pandemic happened,

Speaker 3 (19m 16s): Terrible to say that hallmark.

Speaker 2 (19m 19s): Well, I, it sounds, I guess I feel guilty thing that I don’t know, a better way to describe it. The, everyone is stuck at home and everyone either wants entertainment. They, they, they’re looking for someone to talk to or they want to see some adult live adult stuff or they are at home and looking to make money because they’ve temporarily lost their jobs. Right. So since this started happening businesses, way up, I’m getting emails, I’m getting more phone calls than ever before everyone wants something custom.

So, you know, we’re charging, you know, we’re making our money on <inaudible> custom solutions. Now the personally it’s, I’m extremely lucky that it hasn’t affected me that much since I’ve been working at home for the past few years. And so my team, when the lockdowns happen, it’s like, okay, you know, it doesn’t add, does it doesn’t affect us. No. And I’m communicating with them every day.

So, you know, we, we talk, we’re all friends too. So, you know, are you practicing social distancing? Is everyone in your family? Okay. Do you know anyone who’s sick? You know, just, we’re all checking up on each other, you know, but yeah, no, it hasn’t affected me personally. The only thing I really miss is I love going to the movies, not just watching movies on TV, but going to the theaters. Right. I would go my chase and I, we would go at least once a month, if not twice a month, to see whatever.

And so we can’t get to do that. And we haven’t been to restaurants and any bars or pubs for a long time. So I’m missing that part. But everything else,

Speaker 3 (21m 10s): I think you, and a lot of people actually, and like you Mark my life, hasn’t changed a heck of a lot. I work at home and also like you businesses up, I think people are probably had time to sit there and go, you know, I think I am going to sell that website. So I, I think that, I think that that’s the impact that, so what, what else are you working on right now? What kind of projects are, are hot for you?

Speaker 2 (21m 42s): That’s it, we’re just doing the like ex except for some of the custom jobs that we’re doing, which I can’t say we have NDAs with each clients. I can’t really talk about that, but no, the that’s about it. The were I have like some different contracts, sorry, different clients that we have contracts with that we’re working for. Sorry for my squeaky chair there. I guess it’s ruining your podcast. That’s about it.

Speaker 3 (22m 13s): I don’t know. So what is the coolest thing you’ve got in your home office? You got like a moose moose on the wall or something. I mean, what’s the, what’s in your home office. That’s really cool.

Speaker 2 (22m 26s): Hmm. Well, okay. So I bought a Dell 49 inch ultra wide monitor that I bought that I bought this last year. And I think that is when people see this, they freak out because it looks like amazing. I’m looking right at it. And I still love this thing. I have 1980s era TRS, 80 model one and a TRS 80 model four. And they both still work. One of them is connected to the internet and let that settle in for a few minutes in 1980s, computer is actually online, you know, probably not cool to everyone listening, but that’s what I think is cool

Speaker 3 (23m 8s): To a tech to a tech geek. Of course it is. Come on. I’m sure there’s some tech geeks out there listening. They’re going, Whoa,

Speaker 2 (23m 17s): It’s a good thing. I mean a longterm relationship. If I, if I met any pretty girls and said, Hey, I’ve got a tear, sat on my shelf,

Speaker 3 (23m 27s): Mike TRS.

Speaker 2 (23m 28s): Yeah. I don’t think, I don’t think it would fly.

Speaker 3 (23m 32s): That’s probably even better than etchings. Okay. Figure out what you have come over and see my etchings means well, no, but that used to be a pickup line. Come on over and see my etchings baby. Oh, I,

Speaker 2 (23m 47s): I used to say I have a rare barbed wire collection. No, I didn’t work. I I’m a, I’m an accomplished triangle player. One day. I’ll learn how to pick up chicks.

Speaker 3 (24m 2s): There you go. There you go. On the rest of history.

Speaker 2 (24m 5s): Sorry. I should say women PC. I’m like

Speaker 3 (24m 9s): Go for it. All right. I’m old too. So it’s okay. So, so what’s the best and worst experience you’ve had over the past year. Should I go on to the next question?

Speaker 2 (24m 33s): I, nothing. No. It’s been very stable and steady and I cannot think of a single thing. I didn’t know, spiker Valley or anything there.

Speaker 3 (24m 47s): Okay. So what do you think the best innovation has been in the last year?

Speaker 2 (24m 57s): I was thinking that three D video is a bit further than a year from now. I think it’s maybe two years that’s been around or something like that. I was sure 3d video was, was going to take off. And it seems to have fizzled everyone. Like the company cam for two years ago, I think was broadcasting 3d video. And they had a, I tried it and it worked. It was okay. It didn’t work very well, but it was pretty good. Just the same. And, but now I don’t hear about that at all anymore, which I’m kind of surprised.

Speaker 3 (25m 32s): Okay. Hey, you hear more about VR? I think.

Speaker 2 (25m 35s): Yeah. So the, because there was a, a, company’s making three D cameras and you could stream left and right video and watch it with either your phone and Google cardboard or the Samsung VR, one of those things. So it was true 3d because it was discreet left and right video for your left and right eye. And I thought, wow, this is great. And then,

Speaker 3 (26m 0s): Well, to go along with, with VR, I didn’t even hear about that.

Speaker 2 (26m 5s): Yep.

Speaker 3 (26m 7s): Okay. So, so give me a moment. And you’ve been to a lot of trade shows. Like I have, give me what your over the years, tell me one that’s either your favorite or was weird or whatever, besides running into, besides running into me. Of course,

Speaker 2 (26m 23s): Because I was running it to you. Well, that’s, you’re limiting my choices. I would say probably my favorite trade show of all time was Internext in Miami.

Speaker 3 (26m 39s): Well, I get that a lot, I guess a lot. That was a great show. It really good

Speaker 2 (26m 44s): It’s for those who had never been there, they, the internets would take over this huge hotel. I don’t know how many rooms, but it was a lot. And I just remember like one night of partying. So it’s a bit of a blur now, but there was a party at that mentioned Miami, which I loved. And there was a, there was a crazy party that someone accompany called doc come on her face through and it was at a bar. Yeah. You know, and it was, so it was at a bar and they actually doing it live and things like that, then that was in, it was kind of scary because it was so crowded this place.

It was just ridiculous. There was another party that had, I don’t know what the exact word is, but people would hang from their backs. Like it was like a hook that would Pierce their back and they would be yeah. Hanging from this. And it was, I took pictures. It was, it was, I forget the name of the bar. So we did that crazy party, then another crazy party. And then it was five in the morning and we’re walking around and there’s a, one of the models that we brought was in a hot tub full of guys, you know, a five in the morning and just like, okay, I’ll just say, Oh, there’s people drinking at the pool.

Let’s go there a few fantastic. And, and chill out. So yeah, that was into next.

Speaker 3 (28m 15s): Always enjoyed that show. And by the way, the one thing about that show I recall was my wife, you know, of course she’s from Thailand and her going to that show and going, it’s too hot here.

Speaker 2 (28m 30s): Not me. I love that the temperature was something like, well, it was, yeah, it was really hot. It was like 80, 90 degrees or something like that during the day. But that was fine.

Speaker 3 (28m 40s): It was really human. So what do you like to do to relax?

Speaker 2 (28m 45s): I play guitar now. I started playing. I started, I just picked it up about five years ago, four years ago, something like that. So when I’m not working, I’m learning guitar and trying to play my favorite songs or just listening to music or swimming or biking. I’m doing a lot of biking now. So I feel better. I don’t get to do it in the winter at all. So in the summer is my time to exercise as much as possible. So I don’t get so fat in winter anymore.

Speaker 3 (29m 13s): Easy there with the snow.

Speaker 2 (29m 16s): Yeah. I know. I just, when it’s cold here, I just don’t want to go out. It’s I, I hibernate for the winter. It’s I don’t think it’s even glad you’re

Speaker 3 (29m 25s): Like stereo there, man. So do your neighbors, your neighbors, are they aware of the business you’re in?

Speaker 2 (29m 34s): Yeah. We moved into this. It’s a new development about five, six years ago and we’re friends easily eight or nine of our neighbors and they all know, and they’re all cool with that. And actually my next door neighbor’s daughter works for mind geek and someone down the street also works for, I, she told me the name and I forgot it now. It’s, it’s, it’s a thing. It’s a new adult company on, I forget the name, but yeah.

So we’re not the only adult adults here.

Speaker 3 (30m 7s): Canadians are so cool man. Especially Montreal or so I, I love that city and I always enjoy coming out there for the, for, you know, for Michelle s**t.

Speaker 2 (30m 20s): Yeah. I think that also helped, like even, so the culture here, people don’t care if you’re doing adult stuff, like, you know, if you’re a dancer or a cam model. And when I, before I opened my office, I wanted to make sure I wasn’t going to get shut down by anything. So I actually went to the police and I said, no. So I went to a lawyer, excuse me.

And he said, go and talk to the morality squad at the police department. Right. And like, I actually, I went there and I made an appointment and I said, okay, this is what I want to do. And I said, first, I want to tell you what I want to do. Can I be arrested just for telling you my idea? And he laughed and said, no. I said, okay. So what I want to do as I want to have an office space where I’ve got programmers in the front and naked girls in the back and they’re on camera and we’re broadcasting live sex shows or the internet, is that okay?

And he was a little bit quiet for a second. And then he called in someone else and the explained it again. And they both kind of laughed. And they said, no, it’s not. Like he basically said like, if the tenants don’t like it, you could have problems. And if the building owner, right. You know that, who lease it from has problem has a problem with it. Then maybe you’ve got problems there, but police wise, no, there’s no problem.

Speaker 3 (31m 51s): It probably is that as long as you invite us over occasionally to see the, let’s see the naked girl

Speaker 2 (31m 56s): As, as a matter of fact. Yeah. We had a party a few years later and they, I did invite them, my, my invited, my lawyer and who knew the people at them, the morality squad. So we had four different cops there and they were there just in suits. They weren’t there to be cops. They just wanted to, they were there to have a drink. Right. But yeah, so it was the, the Montreal was cooler than I thought when it came to this, they, the, the police were okay with it.

The lawyers were okay with it. My landlord was fine with it. You know, I told him the same thing. I said, we’re, this is what we want to do. We know we’re going to pay the, you know, we’re going to pay the rent and all that stuff, but here’s what we’re doing. Is that okay? And he goes, ah, f**k. Yeah. So, okay. He said, just don’t, don’t upset the neighbors.

Speaker 1 (32m 47s): That’s funny. Well, I, like I said, one of my favorite places, and one of the reasons is it’s just, it’s just way cool. Much, much cooler than the prudish United States of America, where I’m from.

Speaker 2 (32m 59s): Yeah. They are. They’re different States that have different levels of acceptance when it comes to this like California, it has to be the coolest bet.

Speaker 1 (33m 7s): Yeah. California, California, and New York are the coolest. Usually the coolest States are going to be on the coast. And the more you get to the center of the South of the country, the biggest prudes are, you know, residing. And all you gotta do is look at the electoral map and that’s usually a, you can usually see it. The red is the red is usually the,

Speaker 2 (33m 34s): Do you think they’re real prudes or fake? Prudes absolutely fake.

Speaker 1 (33m 40s): Oh, how many senators have, you know, gotten arrested in, in vice stings and things like that? You know,

Speaker 2 (33m 49s): I’d read somewhere. I don’t know who did this study, but apparently most of the craziest adults search searches, you know, for the craziest words you can think of come from the red States. Of course, you know, I would love to see that actual data though. That’d be, that’d be interesting

Speaker 1 (34m 7s): From the red state. Well, Hey Mark. I’d really like to thank you for being our guest today on adult site, broker talk, and I hope we’ll get a chance to do this again really soon.

Speaker 2 (34m 18s): Thank you, Bruce, for having me and good to talk to you and yeah. And I hope to see you again, hopefully at the next Quebec expo. That was always a fun show too. And that’s usually where I saw you. So maybe I guess not this summer, but hopefully next summer. I hope so too. Mark, take care. Take care.

Speaker 1 (34m 33s): My broker tip today is part two of what to do to make your site more valuable for when you decide to sell it later, keep your site design up to date, do a redesign from time to time, people are going to tend to think your site is the same as ever and click out of it without even looking if something doesn’t change. So keep it fresh and up to date times change. So should your website look at what your competitors are doing and see what it is you really like emulate success. If you know a site to be particularly successful, look at what it is they’re doing and do some of the same things.

I’m not saying copy it. I’m just suggesting you improve your site by looking around a bit, you’ve got to keep up with the times or you’re going to end up being left behind. Also keep an eye on your competition and make sure you’re offering everything on your site that they are or more don’t just look at their design, but make sure your offers are good. And you’re competitive. The same goes for your content. Do you ever wonder why one site does really well and the others don’t check out the content?

What are they doing that you’re not doing? Be willing to make changes. People can’t understand why they’re losing sales to a competitor yet. The competitor is clearly doing everything better. Emulate success. Make sure everything on your website works well. Make sure all your links work properly. Click them on a regular basis. If things don’t work, you’ll lose customers. People are not patient. These days. People’s attention spans are like that of a gnat.

They click out immediately and go onto the next result in Google. If they don’t find what they’re looking for. If the site is hard to navigate, or if things don’t work, check all your internal scripts and plugins and make sure they’re all updated regularly as well. We’ll talk about this subject more next week. And next week we’ll be talking to Colin Rountree of Wasteland and that’s it for this week’s adult site broker talk. And once again, like to thank my guest, Mark Prince, talk to you again next week on adult site broker talk

Speaker 0 (36m 42s): I’m Bruce Friedman

1 (9s):
This is Bruce Friedman of adult site broker, and welcome to adult site broker talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what’s going on in our business. Plus we give you a tip on buying and selling websites. This week we’ll be talking to Morgan Sommer of Cybersocket. Adult Site Broker is proud to announce adult site broker cash. The first affiliate program for an adult website brokerage.

1 (40s):
With adult site broker cash you’ll have the chance to earn as much as 20% of our broker commission referring sellers and buyers to us. Check our website at adult site broker.com for more details. First of all, today let’s cover some of the news going on in our industry before the beginning of Monday’s hearing to set the preliminary date. In the case against Ron Jeremy, the da overseeing the case, told Jeremy’s attorney, he was filing an amended complaint, adding 20 extra charges to the eight existing charges of sexual assault against the adult performer.

1 (1m 18s):
Jeremy appeared in court on Monday where he pled not guilty to the new charges. The preliminary hearing was postponed to October 28th. His last hearing was June 26th when his bail was set at $6.6 million. And he’s been in custody ever since Jeremy’s attorney Stuart Goldfarb has confirmed that the new charges STEM from 13 new incidents, some of them as recent as earlier this year, the amended complaint includes six counts of sexual battery by restraint five counts of forcible rape, three counts of forcible oral copulation, two counts of forcible penetration by a foreign object, and one count each of sodomy assault with intent to commit rape penetration by a foreign object on an unconscious or sleeping victim and lewd contact, a lewd conduct with a 15 year old girl, VR bangers has started production of their virtual reality content and eight K ultra high definition beginning with Spencer Bradley in bachelor, no more a studio rep described the four K and six K ultra high Def immersive VR experience as smooth, clean, and pretty much giving you the unique feeling that you’ve been there with the girl you just watched, even though she most likely was on the other side of the world.

1 (2m 41s):
Now imagine that we could double, or maybe even triple or quadruple the amount of smoothness you’ve just experienced giving you something even better. Six K ultra high Def, which was originally designed for movie theaters gave viewers as much as 19 million pixels as long the user had a high end VR headset capable of displaying such high resolutions. Meanwhile, AK goes, even beyond that, giving you an almost overwhelming number of pixels and providing an even more spectacular experience, even though the display of the VR visor remains unchanged.

1 (3m 19s):
The amount of pixels per inch is going higher, effectively giving a smoother and more lifelike experience. Now let’s feature our property of the week. That’s for sale at adult site broker, we’re offering a sex toy review site dedicated to exploring sexuality and sharing and reviewing the authors favorite sex toys. The thing that really stands out is the extremely high quality content used throughout the site. Most sites, especially review sites, use junk content that is very obviously written just to rank for terms in Google.

1 (3m 53s):
This site is written in the first person and as a joy to read the authors, take the reader on a journey, showing them which toys that they find the most enjoyable and explaining how to best use them. The rankings in Google are high because Google is rewarded this site due to the quality of the content. It’s also a nicely diversified site in terms of revenue. It’s from a good mix of affiliate offers. So the business doesn’t hinge on only one main program. The site is also very diversified in terms of traffic to individual pages.

1 (4m 27s):
The most traffic page on the site only makes up 14% of the traffic. So it’s not dependent on just one page ranking. Well, all content is exclusive. Nothing’s been taken from elsewhere. Pretty much all of the traffic comes from organic Google results, no ad or traffic buying has ever taken place. This is an outstanding opportunity for the new owner. If they want to further boost the traffic, this outstanding sex toy review site is available for only $225,000.

1 (4m 60s):
Now time for this week’s interview, my guest today and adult side broker talk is Morgan summer at the founder of cyber socket. Morgan, thanks for being with us today on adult side broker talk,

2 (5m 13s):
I’m glad to be here.

1 (5m 15s):
I’m glad you’re here at six in the morning. Your time now a cyber socket is and has been for a long time. The leader in online LGBTQ information, they run the cyber socket web awards every January, and also do the now famous cybersec had parties at many adult trade shows. They also have the gay board cyber socket.com has site reviews, movie reviews, a site and company directory articles, a blog, and even live camps.

1 (5m 47s):
Morgan and his company have been an incredible contributor to our industry. And frankly, I can’t imagine it without them. First of all, Morgan new over at cyber socket.

3 (5m 60s):
I’m in at the moment, right? We’re not doing anything different. Other than about a year ago, we stopped producing the print magazine. After 21 years, it just became, it became, it was always expensive and it just became, you know, 70% of costs and 20% of revenue. And as long as it was still producing 50% of revenue, it was, it was still worth producing in spite of its costs.

3 (6m 30s):
But it also, you know, it coincided with some other changes where I’d been doing basically the same job for 21 years. And I, I wasn’t interested in doing that particular job anymore at the same level I was doing it. So, you know, so we made some structural changes in terms of what the company was producing, what we were selling. And then I also took a back seat for about six months and let our management team and my business partner take the lead while I pursued some other interests and do things like got certified to teach spin classes.

3 (7m 8s):
And cool. So, and you know, so then I started teaching six spin classes a week for awhile and, and you know, all the while still doing, working on cyber-stalking doing the award show for two, two years and all that stuff. But, but I also, my interest in advertising have also kind of shifted and I, and I started pursuing some other active, you know, what do I want to say?

3 (7m 38s):
Just started pursuing some other avenues for how to, how to be able to sell the kinds of things I want to sell. And because in the adult sphere, we’re very limited as to what we’re able to do. So, but that experience outside of the industry has also helped me to hone my message and our purpose for what we’re trying to accomplish within the industry.

1 (8m 4s):
That’s cool. Now you’re a, besides still working with cyber socket, you’ve got a mainstream, a regular gig. Now tell us about it.

3 (8m 15s):
Excuse me. Yeah. So yeah, that started, that was part of that process is me looking around trying to figure out what interested me. And I found that selling broadcast TV advertising along with digital stuff was what I was really interested in. And it always fascinated me. And I was basically relegated to a print and adult site realm where there’s, there’s very limited avenues. So I pursued that.

3 (8m 46s):
I work for an ABC affiliate here in Wichita. I’m selling TV advertising along with national and regional and even international digital advertising. And that’s kind of, that’s kind of interesting because it gives me a perspective on how the rest of the world is working in terms of marketing, where the real big money is being spent in marketing, how it’s being spent, the kinds of tactics that people are using, the technological innovations that have taken place that have kind of bypass that the adult industry has never been able to participate in because they were never offered.

3 (9m 25s):
Yeah. And so it’s just, it’s been really fascinating, but it’s also given me a fresh perspective that I then take back to cyber socket every week. So I’m still doing cyber soccer 10 hours a week. I just am not in the details of every day. Sure. So

4 (9m 45s):
That’s a big move for you a couple years ago. Yeah. Up and moving from LA to Kansas. How has that been for you?

3 (9m 52s):
Yeah, that was actually a good choice because you know, LA can be kind of a grind and the things I moved there for at 26, I got, but it wasn’t what I wanted anymore at 50. So by the time we kept coming back and forth to visit Michael’s family here in Kansas, and I came in all different, all different seasons, saw the worst of it and the best of it. And all the, while I, in the back of my head, I was kind of secretly thinking it would be neat to live there.

3 (10m 24s):
And, and it was decided when we came here for the holidays, one Christmas and one house shopping, and I saw what I could get seven, we bought a house before we’d even wrapped up life in LA. And, and that was that, but it, you know, so there was still, there was a festival, there’s a family connection. It’s that? And it’s also just, you know, we kept looking for another, a different place to live in the U S because we’re building a house in Costa Rica.

3 (10m 56s):
So we needed someplace that’s here and someplace where we could at the time, the plan was both work remotely. And I’d, this was, seemed like a good place. And now my parents are even here. They sold their house in San Diego and bought a really nice house here. And so we’re all here. So this big basically home, but it’s basically home-based now.

4 (11m 19s):
That is completely awesome, man. You seem to really love it. I think that’s, I’m really happy.

3 (11m 24s):
Yep. And then at this point we both have jobs that have tied us into the community here as well. So we’re both, we’re both working in marketing and both working with the digital stuff. So just, just working for competitive companies, which makes her interesting and still to dinner conversations where we may be working with the same client, but can’t talk about it. Work for another television station. Yes, he is.

4 (11m 51s):
That’s awesome. That’s awesome. I love when you know, you don’t want to use to sell radio advertising. So, you know, I find that fascinating that, that now you’re, you’re, you’re that you’re the herb tar like of, of Wichita.

3 (12m 9s):
I don’t know who herb Charlotte is.

4 (12m 10s):
Oh God. You’re so young, man. You never watched never. You never watched WK RP in Cincinnati.

3 (12m 17s):
Oh, I remember that show when I was a kid. Yeah. Yeah.

4 (12m 20s):
Herb Tarlek Viet was the, yeah. Now you remember, now you remember he was the, he was the sales manager with all the, with all the crazy sport coats and stuff. Yep. Yep. So you’re now the herb Tarlek of Wichita. I love it. So how do you feel the adult industry has responded to the COVID 19 pounds?

3 (12m 43s):
Well, I think studios are shut down. Production did so out of a sense of responsibility, but I think that what they did was they basically just dropped everyone off the face of the earth with no recourse. So honestly, I don’t think they did a very good job of it at all because the industry has always been structurally extremely caring about its own talent.

3 (13m 14s):
Most companies, not all, but most companies have just simply dropped everyone. They’ve dropped the people that worked in, in inside the companies they’ve dropped the talent, who based it suddenly found themselves with zero income. And I think that, you know, they dropped a lot of the ancillary people that do the production work for them or finished their videos and all of that other stuff. They just simply dropped everyone. And, and I understand economics, trust me, I’m a good capitalist.

3 (13m 45s):
But what they did was basically poisoned the well in a sense, because they shown everyone how important they really are to the functioning of these companies, which in a lot of cases shows that they aren’t very far important. Yeah. And I think there’s a lot of

4 (14m 1s):
Disposables for parts. Yeah.

3 (14m 4s):
Yeah. And that, and there’s always been that tension in the industry where the models and the talent have been referred to using terms like content as if they’re just an object or a commodity. Right. And anyway, so I think that we’ve just seen that super illustrated once again. And, and I think that there is a backlash that’ll happen with that where studios will expect loyalty again, once they start producing that loyalty will probably not come back.

3 (14m 36s):
Or if it comes back, it’s going to come back to the price. Yes.

4 (14m 40s):
Especially with the, with the clip clip and cam market being what it is. People can do things independently now.

3 (14m 48s):
Yeah. And I think that because so many people have now been forced basically doing stuff solo, I don’t think you’re going to woo them back when now they have, they have more financial independence than they’ve had before. The only way to get the really qualified people back, it’s going to be to pay them better and to make, maybe make more guarantees, right. To sign people, to contracts, whether they’re getting, or they’re getting salaries and treating and treating them like proper employees rather than just everyone pretending everybody’s an independent contractor.

3 (15m 22s):
Sure, sure.

5 (15m 24s):
How do you feel like the LGBTQ market has evolved in the past few years?

3 (15m 30s):
I tell you the truth. This is part of what made my decision to pursue work outside the industry is that I think the industry in a lot of ways has eaten itself. The, the pool of people playing in the market has gotten a lot smaller over the last 10 years. Lots of thoughts of smaller companies have either disappeared or consolidated and the larger companies and therefore the pool of people and personalities in it has gotten a lot tighter.

3 (16m 3s):
Right. And I think that that’s where innovation has now stifled like that we’ve gotten into a wreck with a lot of things. The LGBT market has a few really successful companies and then dozens of small struggling companies. Sure. And I don’t think they see there’s less reward for them because the traffic market is locked up and they cannot not compete. And so I think, you know, there’s a lot of people I know that I talked to who are very discouraged about their ability to continue doing what they do.

3 (16m 39s):
Right. Cause it’s just a function of how much energy do they want to put into a diminishing return. Sure.

5 (16m 51s):
So, so, so where, so along those same lines, where did all of the small, independent gay content content producers go?

3 (17m 4s):
A lot of them have just left the industry altogether, or they, they wrap themselves up into the affiliate program, aggregators, you know, and are hoping to make them living through that by having someone else manage the, the affiliate side of things and hopefully traffic. But I know that for most of the people I talk to do that that’s also not been successful. So I think people are looking at trying to extricate themselves from those contracts that they can, or they’re just leaving and moving on and doing other things.

3 (17m 40s):
Sure. Most people had something they did before they delved into the adult friend realm. So a lot of people I know are very busy with whatever that is. And I, you know, so I think at this point there’s a lot of the traffic market for adult traffic is really tied up in the, and a couple big networks and traffic brokers.

3 (18m 12s):
And unless you have a lot of money to play, really, it’s very difficult to get any effective traffic. Oh, of course, of course. And, and I think that serves the larger companies just fine. They don’t care. It doesn’t affect them and they don’t see it from the small company point of view, the smaller guys I see, cannot afford to buy enough traffic to make the returns they need anymore. Hmm. Got it.

5 (18m 38s):
Okay. So I know my opinion on this, but I’ll ask you,

3 (18m 43s):
What do you think

5 (18m 46s):
Trade shows are relevant anymore?

3 (18m 50s):
Personally, I stepped back from my 90 a year to two. No, because here’s the thing. The people I needed to do business with the most weren’t at the trenches anymore. And that was largely the content producers and, or the true powerhouse affiliates. They were not showing up at the trade shows, not, not in the numbers they used to the trade show simply became the ancillary business. People, all talking to each other and the same people talking to each other over and over and over again, following each other around.

3 (19m 26s):
And it, you know, a room vote with representatives from the third party billing companies is wonderful. They’re all great people, but I only have room for so many merchant accounts

5 (19m 39s):
Or traffic or traffic or traffic people, which seems to be what is overwhelmed with shows lately.

3 (19m 45s):
Right? And we always have two merchant accounts at any given time, but I can’t hold a merchant account from everyone that wants me to have one with them, of course, and have, you know, relationships with every IP SP it’s just not possible to do all of that. And everyone is tripping over each other, telling you why their rates are better, their throughputs better at the cysts, it’s just nonstop. And then the affiliates that do show up or the affiliate reps that show up from studios all say the same thing.

3 (20m 17s):
Their conversion rates are the best. Our content is the best. Well, everyone’s not the best. It’s not true. And everyone’s conversion rates are wildly, not, not the same. And we know that because we’re, we’re an affiliate of 200 companies and we, and we track every affiliate program. We promote across our network of websites. So because we have the cyber socket site and older, gigantic monstrous, one that called juicy goo. And then we have a bunch of blogs and we, we move companies and, or programs through our network of sites.

3 (20m 56s):
It’s a closed network. We don’t really do traffic deals with anyone. We don’t, we don’t because there’s just no outside source there, it’s all self-generated stuff. And so when we look at the ratios and we look at the, you know, whether we think companies are being honest or not, and you know, when we send 3000 clicks and it’s a zero conversion yet publicly on their affiliate page, they’re saying their conversion ratio is one and 150.

3 (21m 26s):
Like you’re lying. When I know that someone else is a hundred, 100, 150. So I know that the traffic that we generate convert, but it doesn’t convert equally. Oh, of course. Right. Of course.

4 (21m 40s):
Yeah. And everybody’s the best and the greatest, right.

3 (21m 43s):
That leads me to the other part of the problem, which is this weird overreliance on the affiliate market, but it’s also, it’s treated the affiliates all along as if they are a problem and not a solution. So there’s a lot of antagonism about affiliates, right. But then also a lot of affiliates became bullies to the content producers telling them, well, we’re not sure your site fits our paradigm. So there’s just been this weird thing all along.

3 (22m 14s):
But the affiliate market, I think, is dying quickly, the way it’s being managed these days.

4 (22m 21s):
Yeah. I think that has a lot to do with it. Certainly it can work. It just has to work the right way. Again, I have an opinion on this, but what, what do you think is wrong with the industry marketing paradigm?

3 (22m 39s):
I think it allows someone who, yeah, so there’s a few cup. There’s a couple big things. One, I think there’s been an over reliance all along the way on this affiliate model, I built the website. Here’s my content. My content is, is great. A your now your job is to sell my content. And if you fail to sell my content, it’s because you are flawed or your website’s flawed, or your traffic is flawed.

3 (23m 11s):
And therefore, and also this, when someone comes to you to buy traffic from you, they want to buy it at the super cheap discount rates that the traffic brokers are selling junk traffic ads. And so the buyers on the other side, they’re chained to basically belittle you belittle your website and the little, the conversion rates, no matter what they really are, because you can never tell, but they’re basically trying to bully you into, into lowering your prices to a point where it’s very difficult to sustain that, even selling those things.

3 (23m 44s):
So I think, I think that, and you can’t compare junk traffic from tube sites and, and traffic inside of these broker networks to direct traffic and the curated sites. It’s very different. One is hyper qualified. One is who knows what? And I think there, and I think there’s, so there’s a culture right now where that’s, those are the two extremes that we have and buyers are generally not that invested in the industry.

3 (24m 16s):
They come and they go from the company. So they don’t really work on building longterm relationships with people either. So it’s, they’re not, not following the, the general rules of marketing. What should, the things that I get to use when I’m selling TV advertising or, or national digital campaigns, we’re working on the same numbers and we’re looking at ROI, but it’s professional and people treat each other, mostly respectfully. A lot of agencies still have kind of dickish people in them. But, but, but that’s,

5 (24m 48s):
I remember right.

3 (24m 51s):
Culture and the culture exists, but I think it’s translated into the adults fear, but worse because it’s dominating the adult space. Got it. So, well

5 (25m 4s):
Obviously race in Americas is, is certainly a hot topic right now. What changes do you think our industry needs to make regarding race

3 (25m 16s):
For the last 23 years? As long as I’ve been attached to this industry? It’s been a thing that my friends and I have talked about. There is systemic racism in everything about the industry, there’s systemic racism and everything about American culture. And then a lot of, a lot of countries, right? Not just, not, not just Western countries, there’s all this thing about the other, but in the adult space, they’ve always, basically justified it by saying things like, well, it doesn’t sell.

3 (25m 52s):
And if it doesn’t sell within, we don’t make it. And our job is to sell. So it’s not that we’re racist. It’s just that we’re only gonna make the thing that sells or does the thing that sells the most, but that has translated to treating models of color as if they are only useful for that commodity. That’s about race. So, because we’re so busy, only looking at people as they’re in there in terms of their value in a racialized product, we will never get rid of racism in the industry because you’re always going to be the black model or the Latino model, or

5 (26m 30s):
Okay. In other words, in other words, if you’re the black model you gotta to be on the black site.

3 (26m 37s):
I heard some people saying on the experts thing, once we’ve sought our quota of black or Latino content for the year we’re done. So sorry, we can’t use you. And then, and that is, and that’s because everyone’s just looking at things in terms of these categories. I don’t know the solution to that though. I see the problem. We can identify the problem, but you know, you can’t force companies to make a thing they can’t sell.

3 (27m 9s):
Right. But we also need to start at least talking about race in a different way. And instead of pretending that it doesn’t that the problem doesn’t exist. I know on the gay side of things, black models that have been friends of mine over the years have always talked about it. Have always been, say how they feel and how they don’t feel valued and how they don’t make as much in general. And I think that’s, it is sad. And I think it causes a lot of people to feel very discouraged about it.

3 (27m 43s):
But again, Islam, this models are treated as disposable commodities rather than intrinsic parts of the company. I think whenever you get past that, Oh, that, from that, from that standpoint, I guess there isn’t racism. Cause they’re all treated that way. Well, there, I think they’re the racism is that those people of color are treated even worse because they’re told that’s the sad part, right? So they’re all, they’re all not treated well right there, but people of color are treated even worse.

3 (28m 17s):
And, and so, you know, so like with our award show, I’m not sure where we’re going with our categories. I know that the other companies that made react made statements of there will be no, no racially themed categories. I haven’t made that decision yet. We haven’t put out our nominations categories yet because I’m going to be talking to different models. Who of color find out what they think. I want to know what they think. I’m not in a public forum. I want to know what they think.

3 (28m 47s):
One-on-one because I think there’s a lot of, there’s a lot of the jerk reaction to when people say things that don’t represent what someone else thinks they should say. So I want to talk to people off the record first, get a good feel for how different people are feeling about things. And then we’ll make a decision. Cause I’ve already, I’ve did a little straw poll on Twitter. The other day, I was asking people that they thought, and I wanted only response from people of color.

3 (29m 17s):
Oh, interesting. Do you want, do you would, of course I got lots of white people with Rupa Kenyans chip, but it’s just, okay. I didn’t even ask their opinion. You got it anyway. That’s well, that’s white people, but wait, wait, what do you need? My opinion doesn’t matter right here. So, but I got two sets of feedback and they’re, you know, that are contradictory. One is no racialized categories at all. And the other one says, no, we need to have distinct categories because they get lost in the bigger categories.

3 (29m 51s):
And there’s a lot of people who do a lot of really good work and they want to be recognized. So I don’t, there’s no easy solution there. And we’ve gone round and round this, this monkey for years, because in a 20 years ago, we’d dropped a couple of the racial categories based on the suggestion that someone had. And we did. And we, and then we got calls from a couple of different people, basically claiming that that was an example of us being racist because we dropped the categories well.

3 (30m 30s):
So we added the categories and we’ve tweaked the names because we’re trying to do our best as white guys, right. Who run a company to respond to the community in the best way we can, but I feel B and I, so our responsibility is to do that. But I’m also, I can, I only approach it from the opinion of a white guy, who’s lived a white life, right. So I, you know,

1 (30m 56s):
But you’re doing everything. You’re doing everything you can to get the opinion from the people who really matter.

3 (31m 3s):
Well, we’re trying to do that even better now. So at this point, because the topic is on a forefront of everyone’s minds, I’m trying to get a really good feel for how people of color in the industry feel about it

1 (31m 17s):
When you’re going about it. You’re certainly going about it the right way more of it.

3 (31m 21s):
Yeah. Well, I hope so. That’s our goal. So

1 (31m 26s):
Now you are certainly a pioneer of this industry, where are the rest of the pioneers gone?

3 (31m 33s):
I’ve left the industry altogether. And I think that for some people, it was a lot of fun in the beginning when we were creating things out of center. When there, when, what it’s going to look like was still an open question and people were creating new things, new sites and new ideas all the time. And so the question of what’s new would produce some really interesting answers. I’ve watched, you know, a couple of really innovative companies try to come in and, and help the industry evolve in new ways, but the industry didn’t want to evolve yet.

3 (32m 10s):
So things like some things like VR, VR technology, is there, the cameras are there, the sets are there. People are buying those things for gaming, but a lot of companies just aren’t really interested in pursuing it right now. And, and I think that meanwhile, the mainstream world is pursuing it. So, you know, it’s something that people are going to have to do whether they want to or not. But at this point, I don’t believe that the industry is driving technology the way it did 15 years ago.

3 (32m 41s):
I think it’s become a follower. And I’m, so this and that is our opinion, right?

1 (32m 50s):
Well, you’re not, you’re not short of them, but they come from a very, they come from a very, a well-schooled place in terms of, in terms of technology, what is the industry doing wrong?

3 (33m 8s):
Okay. I don’t want to use the word wrong, but I think there’s a reluctance to adopt new technology until they see their competitors doing it. So everyone’s doing a look, wait and see thing and following the leader, but no one wants to be the leader. Yeah.

1 (33m 27s):
Yeah. But, but Morgan Morgan, that I’ve been in this industry now for like 17 years. Okay. Not as long

3 (33m 33s):
I, you

1 (33m 35s):
Ever seen this industry be anything but followers?

3 (33m 40s):
Well, I think in the very beginning of it all, when we were building the things like the subscription models that became a standard across the world while we were doing things like that, that was, that was innovation. When we were using computers in cams, in a new way that people hadn’t seen before, that was innovation. And I think, and I think around 10 to 15 years ago, it just stopped being the innovative side of things.

3 (34m 14s):
You know, at one point this industry was really a part of things like CES and that we were, we we’re an ancillary part, but part, right. And I think there were a lot of interest. There were a lot of tech people that were in the industry as well. Now it’s basically, there’s an awful lot of people that are just, you know, people that look at spreadsheets

1 (34m 40s):
Well, as mainstream business, as more mainstream people come into the industry, I’m afraid. That’s what you’re going to get.

3 (34m 46s):
Yeah. Yeah. So, and you know, and I don’t have a solution for that. That’s why my own interest has gone to things outside of the industry as well. But in, but in doing that, I have learned those things that are out there that help drive business for, for mainstream company is digital tactics and things that no one in the adult industry has. And it’s, and it’s interesting because there’s a reluctance where, where it can be applied as a reluctance by these people to try things that no one else is doing, even though mainstream companies have proven that they work.

3 (35m 31s):
But also a lot of them, I can’t sell to adult companies. So at least to their adult facing product, if they have more mainstream products, we can do that. Things like ed and stuff like that, all work just fine on these things. But Google and other bigger players that underpin these things, aren’t interested in adult stuff, but there, but there are solutions it’s not entirely a lot. It’s not entirely a locked laptop thing.

5 (35m 60s):
Yeah. I, I just want, I, I questioned why VR hasn’t taken off more so than it already has an adult.

3 (36m 11s):
I think, I mean, I remember watching a couple of different conferences two years ago. One of the trade shows that I can’t remember which one, but people talking about it and what I saw was studio owners themselves who were in that room, weren’t even aware of it. Like half of them, half the people in the room were, but the other half of warranty, even aware of it and the questions really were where it is that, so I hear it.

3 (36m 41s):
Right.

5 (36m 43s):
Do they re did they read

3 (36m 45s):
Apparently not, apparently not that much. I don’t know. And maybe today they do, but now there’s, you know, the, but the, but the ground is shaking, shaking again. So we’ll see. We’ll see what happens. I don’t know that right now is the time for that. Some people will choose to innovate, but right now would be a good time to innovate. I think so, too.

5 (37m 5s):
So is, is reform of the industry necessary or is it even possible?

3 (37m 11s):
I don’t know how you reform a thing that isn’t, that isn’t centralized. There’s no governing body. There’s no, there’s not even a true trade association. Right. There’s, there’s a couple of organizations that do functions that a trade association one, but yeah, there really isn’t one and there’s no standards that everybody abides by. So

5 (37m 33s):
Is as close as we got so far.

3 (37m 35s):
Right. And I support them when I’ve been a supporter of ASAP for 20 years as well. Absolutely. But I, you know, I was on their board for 10 years, but it’s, but I think that, you know, it’s still a loosey goosey operation with a lot of people doing whatever they want and no one yells at them and hopefully they don’t get in trouble. And, and just, you know, I don’t know. I don’t know that there’s, I think that the major companies can reform themselves and reform by, by working with each other.

3 (38m 10s):
But, you know, there’s always going to be outliers doing whatever they want.

5 (38m 14s):
This is true. So what’s next for cyber socket.

3 (38m 19s):
I think we have to figure out what we’re doing for our award show in January. That’s probably the next big conversation that Tim and I need to sit down and figure it out. Whether we’re going to do a live show. I don’t think LA is planning on allowing large gatherings. I’m pretty sure the of West Hollywood will not

4 (38m 37s):
Kind of, it’s still kind of early, but it’s not looking that way. When, when you, you know, when you’re, when you’re still seeing record a record cases.

3 (38m 45s):
Well, I know the city of Los Angeles has basically said no large gatherings through the rest of the year. So that’s, that’s already a done deal. What it’s going to look like the second or third week of January, I don’t know. But I would imagine that X business in the same position, looking at how they’re going to do their trade show, just do we, I actually just did worked with webmaster access to help them drive signups to their virtual show. One of the products that I sell in the mainstream world, I was able to sell to them and really it’s called ATD advanced target, advanced target display.

3 (39m 25s):
So it uses some really cool uses voice recognition. So you know how, when you talk about things, suddenly you start seeing those ads. It’s, it’s that it’s that technology actually is a real, it’s a real thing, not, not a made up thing. So it’s advanced target display. So it uses a combination of voice recognition, Google search stuff, and a couple of other demographic building things to help build an audience. You can focus it on a certain geography and then you apply a bunch of keywords and it basically builds an audience out of the internet that is specifically interested in the thing you sell or the thing or the thing you’re making.

3 (40m 8s):
So I’ve applied that same technology to the American heart association and K drive to generate people interested in Medicaid signups. So it’s like really interesting permutations of audience building, but this technology works for that. And ed works successfully for that. And so anyway, so there’s, well, how do they get on that topic? We were talking about shows that I think that virtual shows are working.

3 (40m 42s):
I know what

4 (40m 43s):
I are. That was a good, that was a really good event. I enjoyed it,

3 (40m 46s):
Right. They had a thousand more people participating. I think that they were planning on a while than they ever thought they would have. And I think, and I think they were really brave to do it the way they did it. And to show everyone this can be done. And, and for the next year, it may be that more trade shows need to be that otherwise, but you also open up your audience. So I think for every trade, so there should always be a virtual option moving forward.

4 (41m 15s):
I think you’re absolutely, I think you’re absolutely right. And I think they’re going to work out so good. You’re going to start seeing that

3 (41m 23s):
Right. And I know like why not J he works for a company that has a technology, his main street job, right? He works for a company that has a technology that allows you to do that. So there’s, there’s plenty of, there’s plenty of paths forward without being in person. I’m going to think in person events are great and meeting face to face is great for relationship building, but you know, the world we’re in right now is putting limitations on that.

3 (41m 53s):
Oh, sure. Absolutely.

1 (41m 56s):
Well, yeah. I hope there will be more virtual shows because I don’t think physical shows are going to happen this year.

3 (42m 2s):
Right. And I, and I might actually attend nine virtual shows a year, but there’s no way I’ll ever go back to showing up at nine shows a year.

1 (42m 11s):
I know I never did. I never did. Morgan. I think the most I ever did in a year, it was like six.

3 (42m 17s):
That was too much. So it’s rough. And the older you get, the harder, it gets

1 (42m 23s):
Hard on the body. I’m 62, man. I ain’t gonna, yeah. It’s a SS not going to happen. Well, Hey, I’d really like to thank you for being our guest today on adults. I broke her talk and I hope we’ll get a chance to do this again really soon. My broker tip today is part, one of what to do to make your site more valuable for when you decide to sell it later first, make sure you’re converting as much of your traffic as possible. Traffic’s expensive, whether it’s search engine, traffic, review, site, traffic, or affiliate traffic, you pay it a lot for this traffic.

1 (42m 57s):
So make sure that when someone lands on your site, you give them every opportunity possible to either spend money or do whatever it is that you want your visitors to do. In the case of a pay site, make sure your billing options allow as many people as possible to buy, have multiple ways to pay in North America. Most everyone has a credit card, but in other parts of the world credit cards, aren’t used nearly as much in Europe. For instance, credit card usage is low. So look for billing options that will match the areas where your traffic comes from in Europe, ACH and debit cards are used a lot in Africa and other developing countries.

1 (43m 36s):
Many people pay by mobile, do your homework and find out how people pay in the regions. You get. Most of your traffic, it will make you more money. The worst thing you can do is get a visitor, have them want to buy, but since you don’t have their preferred way to pay, they can’t buy. If you’re looking for suggestions, feel free to get in touch with me via my website. Along with this is to improve your user experience, make your site attractive and easy to navigate. People have more options than ever these days.

1 (44m 9s):
I can’t tell you how many sites I go to. Even some that are owned by large companies, where the navigation isn’t obvious to the user, you poke around the site for what seems like an eternity to do something that should be relatively easy. Keep it simple. Before you launch any changes to your site, ask your friends to go to the site and check it out. Unfortunately, designers and tech geeks don’t think like us. You need real people to look at your site for you. The same kind of people who will be visiting your site next, make a good offer.

1 (44m 44s):
If you’re selling something in the offer, isn’t good. You won’t make money. It’s plain and simple as that. And if your offer is to contact you or get more information, then make the offer attractive and easy to understand. If you’re selling something, make buying easy, show them an easy way to buy and then leave, help them by making suggestions on what to buy. amazon.com is the best at this. They always have suggestions on what to buy based on your buying and browsing history. They use AI to do this.

1 (45m 15s):
There are AI engines available these days at a modest cost. Look into this. If you can, don’t clutter up your site with unnecessary items, buttons, and images. Keep it as simple as possible. The best and most successful sites are the simple ones. The ones that lead you to take the action you like them to do. It’s not that hard. Just remember when you’re putting together any site, try to think through the buying process, like a human being, whatever you do, don’t turn over that process to your designer.

1 (45m 49s):
Don’t just say, build me a website. What you’ll get at the other end will not give you what it is. You’re looking for. Give them as much direction as possible and make it easy for them to build a site for you that makes your business succeed. We’ll talk about this subject more next week and next week we’ll be talking to Mark Prince of too much. And that’s it for this week’s adult site broker talk. And once again, like to thank you,

0 (46m 16s):
My guest Morgan summer. Talk to you again next week on adult site, broker talk. Hi, Bruce.

Adult Site Broker Talk Episode 15

[00:00:09] This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and we discuss what’s going on in our business. Plus, we give you a tip on buying and selling websites. This week, we’ll be talking to Evan Seinfeld of Is My Girl.

[00:00:33] Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult website brokerage. With Adult Site Broker cash, you’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us at Adult Site Broker. Check our website at Adult Site Broker dot com for more details. First of all, today, let’s cover some of the news going on in our industry. The San Francisco Porn Film Festival concluded last weekend, and organizers are celebrating the success of the inaugural event, which was entirely online on pink label TV. A crowdfunding campaign earlier this summer surpassed its original goal of seven thousand dollars and eventually drew just over 11000 dollars to cover artist fees for over 100 participating filmmakers, guest curators and moderators, equipment and broadcasting tech and closed captioning in several major languages, among other needs. The event drew over 1500 attendees, with most of them viewing on laptops, a small number watched on mobile devices, tablets and airplay originally planned as a two day in-person theatrical event. The festival blossomed into a five day virtual attraction, presenting 90 films, including five short film programs plus Q and A’s and filmmaker talks, followed by a full day of recorded programs on demand for those who may have missed a live event or just wanted to watch again. Adult actress Brandi Love and conservative activist Terry Schilling recently debated the issues of age verification and keeping minors away from adult content on the Internet for the right wing site, Daily Caller dotcom media reporter Shelby Talcott mediated and immediately put both of them on their heels by asking them to make the opponent’s argument.

[00:02:37] Schilling said the best thing about porn is that it opens up opportunities to open up the conversation about sex. Brandy’s argument against porn was accessed by the underrating crowd. Schilling is a proponent of reforming Section 230 of the Communications Decency Act. Brandee came down on the side of digital I.D., which he said would be just like having a driver’s license. Love argued that responsibility needs to be on the person uploading the content by opening up companies to sue happy people or potentially people that want to abolish a particular aspect of the industry, meaning adult. That leaves these companies wide open by having a digital I.D., which is no different than having a driver’s license. This would be attached to your age, your name and all of your information. The pretrial hearing in the Mercedes Corera criminal case concerning multiple child sex abuse charges against Turner husband, which was supposed to happen last week at the Rancho Cucamonga courthouse in San Bernardino County, California, has been postponed one more time, this time until December 17th. The pretrial hearing, the crucial date that would determine the jury selection process and the date of the beginning of the actual trial has already been postponed numerous times. Most recently last month, Corera and her husband, Jason Whitney, were arrested after a police raid of their home on February 1st.

[00:04:08] Twenty nineteen, Corera and Whitney had been in county jail without a trial for almost 19 months, first without bail and later after they had have to liquidate all their assets and had no source of income due to their incarceration, with bail set at two million dollars each. Now let’s feature our Property of the Week that’s for sale at Adult Site Broker. This week, we’re featuring a premium tube site. The owner originally bought a tube scrip, but revised it by adding the following an option for premium videos on a paper sale basis, multi-language functionality, tabs, banners and different sizes with the option to add keywords and view stats. A pop under script, a pre roll system to show pre roles on V.R. as well as two D videos and an option so you can import embedded content and bulk from other toobs. The site has over 20000 nonexclusive videos and trailers. The site acts as an affiliate for all the studios and Ernes on a rev share or PCP’s model while sending traffic to the sites. The traffic is 90 percent direct and 10 percent of affiliate. This is a great custom TUV site for a company that already has traffic to send to the tube that they want to monetize. Everything is plug and play. This is an outstanding product for campsites, tubes or other sites that want to better monetize their traffic and it’s selling for only one hundred twenty five thousand dollars. Now time for this week’s interview.

[00:05:43] My guest today on Adult Site Broker Talk is Evan Steinfeld, a legendary figure in our industry as well as the music industry and owner of Is My Girl and Is My Guy. Evan, thanks for being with us today on Adult Site Broker Talk.

[00:05:58] Hey, Bruce, thanks for having me, man. Pleasure to join you.

[00:06:02] Pleasure’s all mine. IsMyGirl is the world’s first and only true adult premium social network in the age of fan platforms like only fans is My Girl is the Facebook of social engagement between influencers, models, porn stars, camp girls and their fans. In a truly interactive exchange, models keep 80 percent of what they make, and they benefit from promotion to millions of social media fans and millions of website visitors. Is My Girls Next Generation Technology provides models with ten different ways to make money, all from one convenient dashboard, including real HD pay per minute live streaming. The best part is that models can do everything from their phones, which is awesome. Fans and users have an up close and personal experience with the models and create media has also launched sister communities like Ink Girls, which is a collaboration with mainstream tattooed lifestyle brand inked. They’ve also started is My Guy, which is their male model and influencer site models on is my girl can friend each other and join. The conversation is my girl is growing month to month at a huge growth rate. And in the wake of the pandemic, there’s sign ups were up a whopping 50 percent, which talk about turning lemons into lemonade. Evan.

[00:07:28] So tell us a little bit about yourself and your career history, and I’m sure you could go on for a long time there, if only, you know, I definitely can go that great read introduction there. Sure. But we have to hire you after this is our, you know, like our promotional speaker, like, OK, OK, I read all the copy and I’m for I’m for Hiraman.

[00:07:52] I’m all I’m always for hire.

[00:07:55] So me too. But I mean to so.

[00:08:01] Ok, so my and I’m me, my life, my story is long only because I’m old. I’ve lived I’ve lived a lot of a lot of lives. But, you know, I’m from Brooklyn, New York. I started my career in the music business. I was the founder and lead singer and bassist of a band called Biohazard. And we you know, we had a 25 year career with a dozen studio albums and.

[00:08:30] You know, we sold over five million records in the 90s and we toured with bands like Ozzy Osbourne and Metallica, Pantera, Slayer, Wu, Tang Clan, Public Enemy, Radiohead, Coldplay, you name it.

[00:08:45] We played with in the Red Hot Chili Peppers, had a really great career and out of out of the I don’t know, the second half of that career, I it’s always to a friend my life. It’s like always through a friend, through a friend, you know, and then my and our guy who is who I wasn’t even working with anymore because we had signed the band, The Road Runner, and later to Warner Brothers introduced me to somebody to his wife, who was an attorney who represented actors and certainly a bunch of actors who were on a series on HBO on the first season of a series called Oz, which I was, which I was an immensely huge fan of the show. And it turns out some of the guys in the show were fans of my band. And we were introduced to Dean Winters, who, if you don’t know the Allstate commercial mayhem like me.

[00:09:45] Oh, OK.

[00:09:46] That guy is a great friend. He took me straight from this concert, sold out Hammerstein Ballroom, New York City, 4000 people to an after hours party that went all night to waking up Tom Fontana, who’s the creator of shows like Oz and The Wire and, you know, parters with Barry Levinson in Beverly Hills. And it’s one of these like big Hollywood people for and I ended up with a very long run with six seasons as a principal actor. I had never. Or but I ended up an actor on this HBO series Oz, and this ran, you know, many years that I got to work with, like as a matter of fact, the guy who I played opposite was J.K. Simmons, who won the Oscar for best actor last year for Whiplash. So it’s really funny because I’m no trained actor. I probably taking less than 30 acting classes in my life, but I was tutored.

[00:10:48] I must admit the obvious, they obviously paid off.

[00:10:53] Well, you know what I got on the job training from guys like that? Like even if you’re a bad actor, if you if you if you’re acting across somebody really talented, it all, they can make you good.

[00:11:05] You know.

[00:11:08] So, you know, there’s definitely that and out of the end of that part of my career, I was Ozzy’s final season.

[00:11:18] I made it all the way until the end because they used to kill a lot of people. And I actually have an interesting factoid that I I had the most registered kills of anybody on that show. I killed a lot of people on TV.

[00:11:32] And so through a friend, a girl who was the sweetest girl that I knew from New York because she used to date a friend of mine who was in a band type O negative with my friend, like my my friend Peter Steel, who I was a roadie for his band Carnivore.

[00:11:50] That’s how I got into the music scene.

[00:11:52] And Sal, my friend Sal, his girl that he dated named Annaly, who was like in New York City, photographer in Rock and Roll. And she ended up shooting models and she started shooting for, like, you know, Playboy and Penthouse. And then I get a phone call out of the blue from her and she says. Oh, no, no. So someone from HBO contacted me and said, so-and-so wants to meet you, somebody from Playboy, and I didn’t know who it was, so I called my friend s girlfriend Emily, and I said, Do you know who this person is? And it was it was terror. Patrick she saw me on TV and wanted to meet me, was really rare. It sounds so lame. And so Hollywood, like somebody who’s famous. They need somebody else famous, like not like super famous, you know, porn famous. You know, HBO wasn’t what it is now, then, you know, it was very prestigious. But I mean, it wasn’t as big as it was now. We were we were both kind of underground celebrities, I guess, you know, and through to through terror. I met her and, you know, we ended up being together for a long time and I got into the adult business. And that’s where I learned about business. And that’s where where I’ve been for the last almost 20 years here. You know, I founded the company television, you know, turned that into a whole bunch of revenue. I wish I would have known you then because I was we were we were actually, you know, got pretty close. That was right around the time that, you know, Jenna Jameson and, you know, did Club Jenna deal with Playboy? And we ended up doing our cable deal with Hustler.

[00:13:42] And you and I will talk about that later. But, you know, I you know, I’ve always come at the adult business from a very.

[00:13:51] A very connect the dots standpoint of like here’s audience, here’s the great content, let’s give them some great interactive. Let’s give people a great experience. Let’s give people what they want.

[00:14:03] You know, I really enjoyed a lot of success, you know, a bunch of companies and, you know, about four years ago by my good friend and partner, Don, who is the owner of eight companies, he he and I have been talking about this idea.

[00:14:28] That became is my girl, and, you know, he and I pulled up our fucking bootstraps and we built something from scratch from an idea, and if I were to win back the history of, you know, how is my girl started and. Then I’ll let you fitted into the question you’re going to ask later or skip one, or I could shut up and let you go talk to you first.

[00:14:56] And it’s your show, man.

[00:14:58] Well, anyway, OK, so I’ll tell this part of the story and then I’ll let you go anyway.

[00:15:05] We had this idea to build a.

[00:15:10] A social network to give back to the community that helped AGD and me in the adult business for us to how to give back to our community, saying it’s always seemed lopsided, it’s always seemed like we own the content here, morning magazines, morning websites and movies where, you know, I pay these amazing talent, you know, the fee that they want, you know, and I mean, I own tens of thousands of scenes of, you know, adult content.

[00:15:42] Which today, I don’t think has any value, really, so almost so it’s almost it’s it’s almost as though traffic is more important than content because everybody has a phone and everybody can make content. It’s really more about exclusivity and celebrity and influence. So the long story short is it took us a while to get here. But, you know, we built it from scratch and it was very organic. And we shared this with our communities and our communities, shared us with their friends. And, you know, today we have, you know. You know, thousands upon thousands of models and millions upon millions of users and, you know, we have a community and our models don’t just, you know, interact with their fans, but they interact with each other. It’s cool.

[00:16:38] Ok, so is that is that the main way that your three big products is?

[00:16:47] My girl is my guy. Any girls would differ from saying only fance.

[00:16:55] Well, I mean, when I look at only fans, which is, you know, it’s just this incredible phenomenon. You know, it’s the size.

[00:17:04] You know, but when I look at it, I you know, I see what they do well, you know, it’s a very it works well.

[00:17:13] It’s very simple product, you know. But when I compare us to only fans. You know, you don’t need a million followers to be on is my girl you can come with.

[00:17:27] But your 2000 followers or your 50000 followers and your fans will love the experience and our millions of visitors might discover you and you make it all new fans because we promote the shit out of our models, because that’s the world I come from.

[00:17:46] I feel like it’s entertainment, right.

[00:17:50] You know, when I after you know, when I when I met my wife, Lupe, my wife, she was who was arguably the biggest adult Internet star of all time when she was known as a little loopy. You know, once, you know, she had a you know, she had a website that was three thousand. And Alexa for a single girl site, never. There was also the. Yeah. Imagine this. Imagine I get a I get a message on MySpace from my now wife. We’ve been 12 years together and she. She said, I like the job you doing with your wife, you’re a great manager, I’d be interested in working with you. I’m a big star in Spain. I have a website. Maybe you’ve heard of it, that Olympic dot com.

[00:18:41] And I went and looked it up and it was literally like two thousand nine hundred and Alexa. And at the time I was, you know, I owned and managed to repatriate dot com, which made a lot of money.

[00:18:55] And we were partners at the time with, you know. We were working with I think we were working with Gammer, yeah, we’re working with Gammer, with our friends at Galba and that was really funny because.

[00:19:16] Like.

[00:19:18] I saw the amount of traffic and I was just I was floored and I said to my wife, come to America and we’ll talk business. And she showed up and we fell in love. We’ve been together 12 years. And she and I built several companies and, you know, had a lot of success in the space as well. So, you know, when you ask me about only fans and the difference between us and the fan platforms, you know, we have we have different tack than our competitors.

[00:19:47] And without me giving it all away, you know, are our models can go live and they can charge their fans by the minute or they can go live and they can go live and not charge their fans.

[00:20:03] They can go live for free and give their fans a great experience and get tips from their fans. They can do it any way they want.

[00:20:09] I just think, you know, when I look at all the platforms out there, you know, we’ve we’ve built the most features that I you know, someone will build more, I’m sure. But at the moment, you know, we have a lot of different ways for the girls to make money.

[00:20:25] And, you know, when you look at, you know, only only fans, I don’t even you know, they’ve been there for years. They don’t even have a home page. So I don’t see how, like. Models get discovered. You know, it’s now you know, it’s more like, you know, and I think that’s a model that suits big influencers that don’t need promotion. You know, if a girl has a million followers, is making a ton of cash wherever she is, she may not care. But even that girl, she doesn’t know. But that girl with a million followers, if she came on a site like is my girl, she would still bring her million fans and then she would have tens of millions of fans. Exactly. Exactly. You know, I mean, you know, we were the first ones here, you know? And, you know, I like you. I liked when you were reading earlier on about you’re talking about the people have kind of likened us to Facebook a bit just in in how robust the site is. And I’ll be honest, I didn’t like Facebook when I first saw it because I was really used MySpace and it seemed too complicated and it seemed like there was too many different options and too many things to click on.

[00:21:43] And I just wanted it to be my safe bubble of what I was used to, more so than something new for me to discover or.

[00:21:53] You know, like our site is, it’s it has a lot of features in the models, take the time to learn them, man, some of them are so successful, you know. Yeah, these girls make so, so, so much.

[00:22:10] Who do you guys do you guys offer tutorials for them to to take full advantage of it?

[00:22:17] Well, we offer a lot of things. So we do we do have a very robust FNQ. We offer people time like 24 hour model support. So like the bottom in the chat box, if a model doesn’t understand something. She has a question she can ask. And we always have direct messaging. We have a team we call our like our model community managers. And we have a couple people that a couple of different places in the world to speak a couple of languages to give somebody some assistance. Because you know what? What we hear talk to models is what they like about other platforms and what they don’t like about other platforms and what we hear across the board model and every about every platform. We people want somebody to you know, here’s what I can tell you. If you’re a model and you’re on is my girl and you send a request or anything, a question for support or you want something special, you need a special pricing, whatever. Yeah, we we’re the really, really engaged with our model community. And if if some model has an idea, Chip, half of the features came from our models ideas, you know, as it should be.

[00:23:39] As it should be. Do you guys do that survey, by the way, you survey your models.

[00:23:44] You know, it’s interesting, we we we. I’ve never done a survey like please vote on this yes or no. Persay, but what we do is we look for the positive engagement.

[00:23:58] So, like when we say, hey, all of our models, all of our models who love to smoke weed would like to participate. It’s free livestream. We’re going to smoke weed with our fans, hosting it right here on his micro dot com slash live right up.

[00:24:20] And we made it totally free to all the fans. All right. That’s fun.

[00:24:25] And hundreds of models opted into it. You know, I’m more of like a coalition of the willing in terms of like who wants to do this or that. But it’s funny you mention Sarah, because we’re actually we’ve been talking about that internally to get our models and more about what they like and what they don’t like on the site, because now that we have all these features, what we’re really working on is, you know, refinements and those little nuances that the user experience is great for either the model for either, but for both the model and the fans, you know, the user.

[00:25:07] Gotcha. So tell me more about your company. Create media.

[00:25:15] Well, create media, you know, where we are, an idea machine, you know, we’re the party, you know, we have some really amazing partners and some very successful and very smart people.

[00:25:30] You know, I try to always be the dumbest guy, the dumbest and the the dumbest guy in the room who’s you know, I doubt that I try to surround myself with smart people.

[00:25:42] Well, especially people who are really good at what they do.

[00:25:46] I love being around people who are like I’ve been I’ve talked I’ve talked to you have in there. I don’t think I find you to be close to the dumbest person in the room, but it’s nice of you to say that.

[00:25:57] Anyway, I didn’t say I was dumb. I said I want to be the dumbest person.

[00:26:01] I heard. I heard. I’m not sure. I actually think I was. I don’t think. I think. I don’t think. I don’t think.

[00:26:07] I don’t think you’re succeeding at being the dumbest man in the room at all. That’s what I was going to say.

[00:26:12] But anyway, yes, you are very smart.

[00:26:16] Anyway, well, thank you. So I try I try to think the way I the way I grow these days is, you know, I’m you know, my wife and I are kind of spiritual.

[00:26:27] And we listen to a lot of a lot of, you know, self-improvement and self development, things that like I wake up every morning and say, I don’t know anything so I can learn everything.

[00:26:39] You know, I can have my mind open. And that’s a good way to look at the world.

[00:26:44] What I think I know something. I get in trouble, you know.

[00:26:48] Don’t we all so until tell me more about the company where you were starting to talk about it.

[00:26:58] Our partners are, you know, the. Like I said, our partners are the people that our partners of the people behind streamside biggest campsite in the world. Mm hmm. And, you know, we we have long arms because, you know, we have reach into different spaces. And I love sports. I love I’m a football fan. And I think of a lot of things, like a team I really love.

[00:27:28] I really love team. And I love to you know, I love to know that if I’m you know.

[00:27:36] You know that if I’m the fucking if I’m the bell cow running back, you can give me the ball, I’m going to run full speed every time. But, you know, and I also want to make sure that I’m coordinating with the head coach, that I have a good lead blocker and we have a good line so I can do my job well because I have a great team around me.

[00:27:57] You know, that’s the only way to go. That’s the only way.

[00:28:02] So. So go ahead. I’m sorry. Create media. What we talk about is when people ask us what we do, I say we we build communities, you know, we build technology, we build structure for people to populate without the people’s content, without the people’s personalities, without the people’s social media. It’s just an empty website, you know. So we really do build communities. And like, for instance, we I’ll mention it on the site because it’s going to probably make an announcement in the next.

[00:28:36] You know, we just set up a site. If you go to you’ll love this bridge because you live in Thailand. So you’ll notice if you go to Kennie Beebs dot com, what does that know?

[00:28:50] Penni Beeb’s five ten.

[00:28:53] I know Peni API, Pin-Up API and awide.

[00:28:59] Ok, Beeb’s and.

[00:29:04] This takes you to our Filipina model website. So a lot of so a lot of people who may not be familiar with is my girl. You know, we have tens of thousands of verified models on our site or community. We have models in like 70 countries around the world. And we had some girls from the Philippines sign up, some influencers, some girls from Playboys and girls from FGM. A bunch of these cars show girls a bunch of girls who were really viral on Tock and. You know, our site pays out a lot of money. We pay out millions to. The models and we caught fire with some of the biggest influencers in the Philippines and some of these girls started making a lot of money, like fifty thousand dollars a month money.

[00:30:06] That’s that’s like that’s like half that. That’s so that’s so wealthy for the Philippines. My God.

[00:30:13] You know, even somebody who makes ten thousand dollars a month through ten thousand dollars. You live in the Philippines in a village. You are a person. You know, you’re you’re a force.

[00:30:26] Now, you can not only recite the site’s beautiful, by the way. I’m looking at it. It’s like, wow, look at these girls while Filipino women are stunning.

[00:30:35] Well, it’s funny. So some of one of the models who we actually didn’t meet through any of this, a model that we recruited through, actually, she came to us because she followed a choose a tattoo model with a big social follower who we didn’t know who she was. She signed up on the site and she just started making a bunch of money and a lot of money. And she went on her Instagram and she was crying and speaking in her in tagalong her in her native language, crying and all of this, you know, emojis and screenshots about money and money and money and money, screenshots of every time she makes a sale, she gets a confirmation email and she was selling, you know, I won’t speak. I mean, I’m not going to talk about her money because it’s her personal business. But the models, her name is Mimi, and he was one of our foundational models in the Philippines. And she was successful. But her story was beautiful because she was a single mom and she is her mom. And she. Take care of also her mother, I believe. Please excuse me about getting this wrong, baby, but she shared with her friends you said, hey, if any of you want to make money, she said, I made more money in the last two days that I made in the last year.

[00:32:07] And she started showing her actual sales figures and hundreds of Filipino models who were and these were girls with like credits who were like publishing models in Maxim. And they’d been in Playboy and, you know, on the cover of the car magazine, you know. Sure. And. And a lot of them had some of them have, you know, a million followers on Instagram, you know, these are really influential people and it kind of went viral in the Philippines to the point that we have so many of our top models are Filipino that we decided to make it.

[00:32:54] So we made this for them out of as a tribute because it’s such a you know, on our site, we don’t really do categories, you know, because social site, we’re not we’re not a porn site.

[00:33:08] So we don’t have that. We don’t I have no issues with the adult business. It’s just that’s not what this site is. You know, you don’t go here to look for to type in big boobs or, you know, a hair color type. This is not like this is more like discovery in a social way.

[00:33:29] Well, if you follow what you should do that you should do that here, too, as long as you keep nudity off of it.

[00:33:36] You know, here was the thought process is that they don’t do that on Instagram. They don’t do that on Facebook. You know, people are people less than a commodity.

[00:33:50] And we kind of like to let people self define their brands. That will give people sort features by who’s trending, by who’s going to buy who’s the most followed by who’s the most popular by who’s been on the site the longest. But we are judgment free social media. You know, my my dream is that we become, you know, really a social and social network. Mm hmm. Not, you know, it wouldn’t matter what people were doing and selling, but we really believe in inclusion and no judgments. And, you know, we’re not we’re not trying to categorize people. I think it’s wrong. I think especially in the social climate.

[00:34:41] Sure. Oh, yeah. You know, absolutely. Well, so people are also I always say people aren’t quite as easy out here, though.

[00:34:50] Yeah, but I don’t live there or here. I live in I live in the social media Internet space, you know what I mean? I guess so. I, I also live in downtown L.A., which is the epicenter of the social justice movement and the protests. You know, I now. It’s been it’s been going here for a minute and it’s actually, you know.

[00:35:17] Everyone around, you know, everyone that I know, she’s around, just she’s so much actual positive change and, you know, conversation starting and people really feel time out. Little fuck there, everybody. Everybody’s a little late.

[00:35:34] You know, I was tired. Oh, yeah. I just noticed a few hundred years, you know, just a few hundred years.

[00:35:42] Hey, I saw recently that you brought a very, very notable industry veteran onto your team. You want to talk about that?

[00:35:54] Sure. You now have the exclusive because we haven’t really announced it’s going out today.

[00:36:00] I thought you see it online. Is it up? I did. I took it off.

[00:36:06] Ok, so starting over and keep and keep in mind, we will be we are not we’re not going to be running this week. So we’re it’ll be it’ll be old news by the time it’ll be over.

[00:36:17] By then it’ll be evergreen.

[00:36:18] Exactly. Exactly.

[00:36:20] Ok, so yeah. So we’re really happy and proud to announce that we were fortunate enough to be able to bring Michael Klein on as the president of create media to oversee operations and, you know, new business and, you know, so many things that he’s great at because it’s a rich, rich history.

[00:36:47] You know, you probably know as much of his history as I do. Oh, show. You know what, Michael was how I met Michael was he became the president over at Hustla at 11, right where he was for 12 years, and Michael built hustla TV from the ground up. So in what year was that? That was I’m going to say. I’m going to say 2005. I know this because I was the first studio that he signed up. It was terrible.

[00:37:25] Ok, because, you know, the two biggest stars of the time, the two biggest independent studios, whereas club Gena and television, and they were both parties with Vivid for distribution, vivid all their cable with Playboy in general. It was Playboy and I. I had done a bunch of business with Playboy and I then I you know, I got to meet have you know, I’ve been to the mansion, I got the T-shirt and everything. And as much as I thought the brand was iconic, I really didn’t love, you know, I didn’t see it as a viable way to really.

[00:38:03] Child porn. Mm hmm.

[00:38:05] You know, I think I didn’t like their business, I was like, nobody wants one XPoint or this nonrelated, not like. Mm hmm. It was just like they were trying to sell you a kind of a blowjob with a condom, you know? And I somebody said I was arguing with somebody about it. I was like, I don’t want to do a deal with them because I had one of the biggest studios at the time and our movies were really valuable. We were getting tons of tons of money for them on broadcast, you know, and.

[00:38:45] I had done this project with Larry and interactive movie that we won like an avian award for like best selling movie the most Larry Flynt.

[00:38:57] I mean, we were talking about you think we’re going to win an award for this? You know, Larry put up a lot of money. We put a lot of time and creativity and promotion and marketing. And it was a big, bold, interactive. It was a it was like it was groundbreaking because the DVD authoring there was like options.

[00:39:15] You’re watching the movie and the girl answers the door. And she said, you want to come inside and you get to choose with your remote control to go inside or not. And the panel chose the outcome was different. And it was kind of like in between a video game and an adult movie.

[00:39:31] And I asked pretty pretty groundbreaking at that point.

[00:39:35] Yeah. And and I said to Larry, do you think we’re going to win an award? And he goes, there’s only one award I’m interested in. It’s called best selling. And we won and we won that award. But I met Michael and and I Larry believes in giving people what they wanted. And Larry thought, if I can Triple XPoint channel. And he did. And, you know. Wildly, wildly successful, hundreds of millions of dollars. And Michael with Larry, you know, Michael was the broadcasting genius who came, you know, mainstream broadcasting. You know, Michael had worked at Showtime and Spectra Vision, Independent Command and every place that you could imagine. He touched a lot of places. And, you know, and Michael and I became friends. I really enjoyed working with him. And we ended a deal with Hustler TV and part of the love, you know, we enjoyed a lot of success from that deal as well.

[00:40:38] And I think for for me to be able to turn around, you know, all these years later, you know, and have access to a guy of experience and track record of.

[00:40:55] Time to feed, time to feed your boy there, I’m not feeding him, he Michael’s really smart guy.

[00:41:04] Michael, you know, I’m talking about the dog. Yeah, OK. You could edit that part out.

[00:41:11] That’s OK. Hey, around here. That’s that’s beautiful noise. Go ahead.

[00:41:16] Oh, OK.

[00:41:18] So, yeah, so we’re excited to have Michael on board, you know, the intent is trust to grow. And, you know, we want to be the premium social media for the world for influencers. Doesn’t matter if you’re, you know, male or female or or non binary.

[00:41:37] It doesn’t matter how you identify. You know, we’re all inclusive, all welcoming, not judgment free zone people to monetize their social media and ours. Mm hmm.

[00:41:51] So you mentioned that you had been in the music business for a long time. How has that experience helped you in the adult space?

[00:42:03] Hmm, good question. It really hasn’t. I’ll tell you a tale that I never really thought about the answer to that question, the way I’m going to answer it. But I witnessed the big take away. I mean, I could tell you a lot that I understood a lot about branding with artists. And I could tell you that I understand merchandizing. And I could tell you I really understand content and distribution and and delivery mediums. Right. But the real takeaway of this, the real take away from the music business is that technology is such it is such a factor to. Is that an invention or an invention can make or break an entire industry overnight, for instance, point of relation.

[00:43:05] So I used to I have you know, I’m sitting here in my loft in Los Angeles, I see my wife is over there having a snack. The dogs are walking around. I got gold and platinum records on the wall.

[00:43:18] You’re not going to need a lot of people who have gold and platinum records today because people don’t really sell records anymore, because music is not purchased anymore and music is at best streamed if it’s not stolen. But during my career, at the peak of my career, Napster came out and I went from selling a million albums at a time to selling a tenth of that. Now, you say today if you sold 100000 thousand records, fuck, you’d be really successful, you know, but in those days, 100000 records, 100000 records. And I understand it was only as big as it was. So, you know.

[00:44:00] What does this supply today, so I was talking about making movies and owning a studio and doing broadcast deals in the adult space, you know, and I had paid sites and things like that.

[00:44:13] And I was pretty involved in livestream. And, you know, would we have known that it was going to be about having a platform where people made their own content?

[00:44:24] You know, did I know in the music business that the main the main artery of revenue selling the music, which is the product, was going to go away and everybody else was going to say, OK, we’ll make money touring? We always made money touring. We took more money touring because someone cut off our balls and people stealing our music. You have no choice. Roll with technology to embrace it and pioneer it, you know, be out in front of it. So that’s that’s what I like. You know, I built a site in 2008 called Peep Star and I tried to build Is My Girl in 2008. I was early in the same concept. Models are going to make their own videos and they were going to send them to their fans via shortcode S.A.S.. Through my platform, we were uploading videos to a cloud server. It was really like like I had guys in Sweden and people three countries to figure out how to do this. And it was an epic failure. It was probably the biggest flop I’ve ever had because the word selfie wasn’t invented yet. Yeah, I signed this. And I’ll tell you what, I probably signed up at the time, 50 or 100 of the biggest porn stars in the business. They were all shooting for my other company. So why wouldn’t they sign up for this? So I said, all right, we’re launched. Everybody, everybody start making content and they go, well, who’s filming us and who’s doing my makeup and who’s doing my hair and where’s the cameraman and who’s the photographer? And you make your own videos. By the way, at the time it was the iPhone three. I think I don’t think it’s odd. I don’t think the camera even faced you yet.

[00:46:18] So. So Evan is my girl and create media have been getting a ton of press lately.

[00:46:23] I’ve seen you had articles in Forbes, Rolling Stone and Business Insider. Why do you think your company’s getting so much attention?

[00:46:31] You know, it’s an interesting it’s an interesting question. And I don’t know that I you know, I think the short answer is that we care like we really care about our community. We care about our models. And our business model is is. It’s something that’s very. It’s communal, it’s like symbiotic, like in every case, the models are always making the lion’s share of the money right. And they appreciate what we do for them. Their success is our success. So we have we have 20 billboards up in Los Angeles right now with different models on each of them to really perform some advertising. Very Hollywood. Yes, we actually we are two on Sunset Boulevard. One on Hollywood Boulevard. All over the place, you know, while. We put our models on billboards because we want them to be successful, you know, we look at. We our philosophy is that each one of our models is a business partner. You know, for me is somebody who I’ve managed, you know, big models in my life. And I also know what it’s like, you know, what I had when I was in music and when I was in it. I know what it’s like to be the artist and be managed or be or have an agent or have somebody who’s supposed to be my promoter or my publicist. I always want to, you know, over deliver for everybody we work with.

[00:48:14] And when we help people become successful, when we meet somebody, whether it’s virtually or through social media or whether they apply to the site or whether we contact them or whether one of our models recruits them or whatever it is when we meet somebody and then we take we collaborate with that person and we. Maybe guide them and promote them in a way that they they turn transform themselves into a real brand and a recurring revenue system. It’s much bigger than giving somebody money. It’s like for me, somebody a fish, you’re giving somebody a fishing pole. And a lot of the press that we’ve been getting, honestly, has been about some of our success stories about one girl who was living in her car and stripping and and she was on you know, her life was really screwed up. And, you know, she got on our site and, you know, now she’s making six figures a year and she she bought a house.

[00:49:23] Wow. Well, you’re really you’re really changing. You’re really changing lives.

[00:49:28] You know, I’ll be honest, we didn’t set out to we wanted to give back to our people. We wanted to make them more equitable way for the talent, for the stars to be compensated. Right.

[00:49:42] And we didn’t think that meant we were going to necessarily, you know. Not make money, we were doing it saying, listen, we can all make money here. Sure, the biggest reward is nothing to do with money. The biggest reward is, you know, hearing these little stories of especially people who are in difficult situations, you know, parts of heartbreaking, heartbreaking stories of like, you know, people being at risk and in some dangerous situation.

[00:50:14] And, you know, they needed money to get out and they were able to, you know, change their geographic location or their situation of who they lived with. And in some case, you know, helping their themselves or even if they have children.

[00:50:34] Sure, absolutely. Now, last question, I see that Fox News more Tucker Carlson called you out on TV recently.

[00:50:46] Tell me that story. How do you react? And were you surprised?

[00:50:53] I got to send you the article it’s on.

[00:50:57] Plates, Telluride, Talla Road, how on the road, we’re really cool, really cool website we wrote I wrote a response letter honestly. I mean, did you realize I was like really surprised, you know, like, well, what did he what did he say?

[00:51:19] What did he say?

[00:51:20] Oh, my God. Tucker Carlson went on this.

[00:51:23] So I think so I’ll give you the back story that OK, I know what I understand was he made some.

[00:51:35] Awful like, awful like.

[00:51:40] Insensitive, just fucking racist remark, and in the midst of while talking about.

[00:51:49] So in other words, it’s typical.

[00:51:50] So in other words, a typical show, typical Tucker Carlson show with it up his ass and one foot in his mouth. Exactly. And in I think I mean, I didn’t, you know, don’t watch Fox News, so I couldn’t tell you too much about, you know, what what he says or doesn’t say. But what I can tell you is they lost all their sponsors, like in a matter of minutes, they lost.

[00:52:20] I think I know I think I know the incident you’re talking about a life is they lost T mobile.

[00:52:26] They lost McDonald’s. They lost I mean, they lost everybody that they had. And this is like his very next show. And he opens up the show just desperately looking for ratings and sensationalism. So what’s he going to go for? Porn. Of course he’s going to go after he’s going to say maybe I can rile up the religious people and maybe I can get their panties in a bunch because some some people want to pay some other people to see some naked stuff.

[00:53:01] Yeah.

[00:53:03] And a horrible way, but he called me out by name, and he he was he was responding to this Forbes article about us and we had in Rolling Stone and this Business Insider, and he’s like he called me out by name. And, you know, it seems like the mainstream media is glorifying you for, you know, being this being this, you know, mover and shaker in the gig economy and, you know, providing people with, you know, with a way to create real recovery, recurring revenue from their smartphone. If this is something they want to do, as if you know. Right. He said, well, you know, he said in some countries what we refer to as is a pimp. And in many places and he goes at what we normally do with a pimp as we put him in jail. In prison.

[00:54:08] Oh, my God.

[00:54:10] So I we wrote back something and I, you know, we gave him a little we gave him a little salt. I think we said something to the effect of, you know you know, obviously you’re grasping for ratings by even mentioning us. And it’s you know, we see that you’ve lost all these sponsors because of your insensitive comments. And if your show is really hurting and you need cash, we welcome you. We will pay.

[00:54:35] We will let you keep 100 percent of the proceeds if you want to set up in is my guy accounts and you don’t have to necessarily get nude. I said I think we said something about, you know, maybe he’d be a great cock, though.

[00:54:51] We said, yeah, he really liked it, but we were like, maybe you want to be polishing some of your civil war figurines in your long underwear or something. We said something funny. I don’t know that I love it.

[00:55:05] I want to see it. See a copy of it.

[00:55:08] Yeah, it’s online. Just yes. Some website. I’ll give you the link, I think. Yes. In some ways I think it’s tell the the they said that, they said, you know, you know, owner of the adult site expertly trolls. Fuck me, that guy is such an easy target.

[00:55:31] Just any other an adult Web site.

[00:55:34] And you deal with the wrong guy.

[00:55:36] Yeah. Like don’t like you know. You know, by like, don’t you don’t want to fight with me, I’m I’m the guy who I will I will I will run at you with the grenade.

[00:55:51] You know, I’m a New Yorker. Matt is not to me.

[00:55:57] That’s awesome. That’s just us. I can’t wait to read it. Well, hey, Evan, I’d really like to thank you for being our guest today on Adult Site Broker Talk. And I hope we’ll get a chance to do this again real soon.

[00:56:09] Sure. For sure, buddy. And thanks so much for the time. And you know, you keep doing the good work to my friends.

[00:56:17] I do my best, thanks. My broker tip today is part seven of how to buy an adult website. Last week we talked about the agreement and escrow. So now you own the website. What do you do now? The first thing you should do is make sure you understand everything about the operation of the site. The previous owner will hopefully be available for a period of time to help you with this. As I mentioned last week, you should establish what the former owner’s participation will be after the sale. You’ll need to deal with production of new content processing, paying affiliates and general operations of the site. If you don’t have experience in these things, you may want to consider our general consulting firm, Adult Business Consulting. You can get more information on what this company does at Adult Business Consulting Dotcom. We help website owners project manage and guide them to the right vendors. Maybe the previous owner had all the right elements processing, hosting payments, production scripts, etc. or maybe they didn’t. We can help evaluate that for you. Let us know if we can help anyway. You’ll now be operating the Web site if you don’t have someone like our general consulting company to help evaluate all of those items and everything the site is spending money on and using to operate the Web site, make sure you’re getting a good deal and that these companies are providing the right service and check to see if you can do better. Hosting is a really good example of this on something where people are often both overpaying and not getting the right service. Many times a server is just too slow and a lot of times you’re paying too much. If you have any questions about any of this, feel free to reach out to us on our Web site next week, we’ll talk about how to sell a Web site. And next week we’ll be talking to Morgan Sommer of Cyber Socket.

[00:58:15] And that’s it for this week’s Adult Site Broker Talk. At once again, like to thank my guest, Evan Seinfeld. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

 

Adult Site Broker Talk Episode 14

[00:00:09] This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and we discuss what’s going on in our business. Plus, we give you a tip on buying and selling websites. This week, we’ll be talking to porn star Lance Heart.

[00:00:33] Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult website brokerage with Adult Site Broker cash, you’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us at Adult Site Broker. Check our website at Adult Site Broker dot com for more details. First of all, today, let’s cover some of the news going on in our industry. German authorities have been stepping up their efforts to find in country sex workers for posting sexually explicit content on open online platforms like Twitter, forcing them to take down posts on the U.S. based and free speech protected sites, according to a new report by The Daily Dot, focusing on sex workers and the German BDM community. The crackdown against free sexual expression on the Internet has been ramping up in Germany over the last few years. Laws regulating online pornography have been in place since 2002. The Interstate Treaty on the Protection of Minors in the media in Germany makes it illegal to distribute pornography to which minors have access to government censors from a confusing patchwork of regulatory bodies. And state and local governments have been using that legislation to target sex workers who pose sexual content on open platforms like Twitter without an age verification firewall. The 9th Circuit Federal Appellate Court ruled against Kim Dotcom and owner Peter Acworth and their lawsuit against their former insurance company Yutang specialty, affirming a lower court’s opinion that the insurer does not have a duty to provide coverage for litigation costs and settlements over 2015. Lawsuits concerning allegations of HIV transmissions at the iconic San Francisco Armory building at the time of the alleged transmission’s Kim Dotcom and Acworth own the iconic San Francisco location associated with the Kinchen brand.

[00:02:38] In an unpublished opinion yesterday, a Ninth Circuit panel upheld a 2009 summary ruling against Kink and Acworth by District Judge James DeNardo, ruling that the insurance exclusion provision precludes coverage of injury resulting from sexual acts. Legal news site Law 360 reported. Kinchen Acworth were targeted in a series of lawsuits in 2015 by performers who claimed to have contracted HIV while shooting scenes for a company called Cybernet Entertainment. Kink and Acworth alleged Cybernet was a tenant who had rented the armory as a location. The performers alleged unsafe work conditions that didn’t mandate the use of condoms and required actors to engage in sexual acts with visitors touring the premises. Judge Donatos 2013 ruling, upheld yesterday by the appeals court, stated that Otane was not obligated to cover the defense costs incurred by kinked common Acworth during the Cybernet cases due to their policies. Physical sexual abuse exclusion. A worker’s comp case recently brought in Australia against an anti porn group by one of their own employees provides another bizarre example of plaintiffs deploying the debunked concept of porn addiction and the stigmatization drug related language of porn use or porn consumption as legal strategies. Michael Bouker, a man working as a national office manager at Family Voice Australia, a conservative Christian organization which lobbies against porn and other social issues, had a stroke at work in April 2016. Borkur then sued Family Voice Australia, claiming that his workplace, where he worked for four months, had become so stressful that the situation had a direct impact on his health leading to the stroke. Bakker’s argument was that the work environment became so stressful he turned to the sin of pornography, which contributed to the stroke.

[00:04:45] Since he felt this was in conflict with his religious beliefs and his moral standards. The South Australian Employment Tribunal, in a judgment published online, awarded Bouker two years of weekly compensation payments after finding the distress levels significantly contributed to his brain hemorrhage. The tribunal took into consideration several workplace environmental factors, including poor staff morale, long hours, workload and technological issues. Now let’s feature our Property of the Week that’s for sale at Adult Site Broker. We have an adult microblogging and social media site that has over seven point seven million unique visitors per month. The site is a mix of social media and microblogging with a very active user base. Which is expanding rapidly every day, the platform offers every registered user a blog which they can use to post their own content and read blog content from other users. They can also interact with other users through comments and an instant messaging system. The website offers truly immense potential for growth and earnings for the right person or company. By adding subscription plans for an ad free experience, a new owner would significantly raise the earnings and combined with starting to sell ads directly, could more or less double the earnings in no time at all. The site is also very unique. There’s nothing else like it. Also, it has not been advertised in any way, so there are tremendous opportunities for growth using ad campaigns for the right company. This is an opportunity which has immense potential. This great site is available now for only two hundred and eighty thousand dollars. Now time for this week’s interview.

[00:06:32] My guest today on Adult Site Broker Talk is adult star Lance Heart. Lance, thanks for being with us today on Adult Site Broker Talk.

[00:06:40] Thanks, thanks for having me.

[00:06:41] It’s a pleasure. Now, Lance is one of the most prolific stars, an adult who can master any role and has done it all from gay, straight fetish by trans and everything in between. His first scene was for Sean Cody, and he went on to become one of their top contracted models. After that, he started his own fetish studio and produced clips and eventually went on to found his current studio Man Up Films, Sweet Fendom and Lance Hart Studios.

[00:07:09] With over 10 years in adult, Lance has worked with all the top studios, including Kink, Evil Angel, Lust Cinema Icon, Male Transerotica Trends, Sensual Gender, Sex Fetish, Wasteland and Severe Sex Films. He’s an official spokes model for Playgirl as well as brand spokes model for VR or rather EXER brands. Lance has received countless nominations, including from Avión Excuse the TIAs, the Fetish Awards, Fleshpots Awards, Gay Fleshpots, but awards, PornHub Awards, all porn awards, Urbanek Awards, Sciver Socket and the Grammys. He’s won Nitch Performer of the Year and multiple awards for his team work from The Aviator Awards. He’s one male clip artist of the year from the Exes Awards and he’s won the Expo’s CAM Awards. Best male clip artist Lance has also scored Male Performer of the Year from the federal awards three times in a row, as well as favorite male fetish webcam performer and favorite fetish featured film. Lance has also won best male performer from the alt porn awards to awards and given awards. He’s grabbed a ton of mainstream coverage from outlets like GQ, BuzzFeed Paper Magazine, The Daily Beast, The Boston Globe, Occy and Input. Before entering adult Lance has had a wide array of jobs from street performer in New Orleans to senior sales executive for Cogent Communications. Well, that’s all we have time for today, Lance Short.

[00:08:45] So I kind of know what I’m doing. I guess for the stuff, it’s quite a resume. So how is how’s the new by site coming along? Well, I’m excited about it. I’m really so I bought the Domain by Fok, by Fouquet and yeah I was, I was looking at all kinds of different buy things for domains and, and then I was like this is, this is going to be take and it wasn’t, it wasn’t taken, it was like it was taken. And then I bought it from someone who wasn’t using one of those things. But that got me excited because it’s a short domain. It’s like six letters and it’s pretty simple, like buy fuck, you know what I mean? So, yeah. So I’m parked about that and that the only bummer sort of like been saving up for a while to have the money for all the content so I could shoot a lot really fast and shoot all the marketing shit, do all the stuff it costs money upfront and spend seven ounce of an hour and then well and then you know, pandemic happened and I was like, well, fuck. And then things kinda opened up, but they probably shouldn’t have already, you know, like everybody’s back shooting porn. My wife and I are staying home. We’re not we’re shooting porn at home. Right. But I don’t know. I just the other day I just kind of got a hair up my butt and I was like, well, you know what it was with all the the explosion of of of unrest, with racial issues in the country.

[00:10:24] Sure. Why? As one thing led to another. And then I start working on a project where I could teach, you know, basically like teach black people how to build their own porn company instead of just perform the ideas like Ricky Johnson or Anna Fox instead of like, oh, I want to win Performer of the year. Why aren’t they thinking, why do I own a company just like Evil Angel? Why don’t I own kids? Why don’t I own Gross or something like that, you know what I mean? And and it so I started working on that, like helping to connect those dots. And because it really is what the quote unquote racism is, it’s systemic and it’s I don’t think it’s on purpose, but I think it’s real where I don’t know how to put it bluntly and less bluntly. But basically, you know, a lot of times white people just don’t take the time to explain shit black people, because they think, well, this isn’t for them. Like they’re not. Yes, sadly. Sadly, they’re not going to be. You know, you’re a black person, you’re a model. You’re not going to be a CEO of a big company. So. I would assume it’s the same reason you don’t have that I’m aware of many like black sports team owners, right? You know, you have a lot of athletes, but not a lot of owners.

[00:11:49] So. So anyway, so I’m doing this project where I’m trying to teach really anyone who’s interested. And then that turned into whatever it is mad about the abuse and porn and consent violations and all that kind of stuff. And I was like, well, if you really hate that, you’re sick of that shit. Instead of telling people to cancel people, why don’t you just start your own company and hire who you want? That’s right. You know, and so that’s where that project is. And it’s doing that. And I’m explaining soup to nuts to people how to build up their own porn company like a Paysite Stands. I’m not like only fans for a hey, I want to shoot stuff, put in a PornHub and make a little money. I mean, like building your own standalone business. As I was doing that, I was like, oh, I did want to start a buy site. Maybe I should do this. Just just walk through. I’ll just go. I’ll do it. So it’s in front of me. That way I’ll be able to explain it better. Right. And then I got excited because I’m like doing it. And I got to say now I put one clip on it that I shot a while ago and I’m like, oh, I really want to shoot. I want to finish this. So now I’m excited and I don’t know, I might really be imprudent about should I be doing this by nature. If it’s a by scene, there’s at least three performers.

[00:13:03] So it’s not just like I’m injuring two people and injured three covid. So I’m like, fuck, all right. And then it’s not gay. So there’s a female there. There’s going to be makeup involved. So it’s like I can shoot. Can you shoot safely, man? I mean, define safe, you know. Yeah. What’s there. Yeah. Like OK, before covid shoot it. Making porn is dangerous by nature because you’re agreeing to with layman’s terms like one Lamen is talking to another, not lawyers, but one layman is talking to another layman and saying, hey, let’s go into this contractual agreement together that involves over a thousand dollars and your own physical safety and unprotected sex, right? Yeah, unprotected sex. And then also, even if there’s no S.A.M., there’s penetration in your throat fucking and I mean, you know, it’s not exactly it’s not the most dangerous job in the world, but there’s risk, you know. And, you know, even if you bump your head accidentally while you’re having sex, while you’re getting fucked, you’re at, that’s two ingredients that can lead to trauma, even if there is no malice involved. Like if there’s no no one was malicious, no intent to do anything wrong. But user bumped your head, you had head trauma and then sex was involved. Now you’ve got PTSD. Congratulations. So it’s you know, it it’s dangerous. Right. But so you start there and then you add a global pandemic. And but I mean, you said I love it.

[00:14:44] I can’t imagine doing anything other than this job. And I’ve had other jobs before porn which sucked it on their own, you know what I mean? Even being a salesman for a big software company where suit day, you know, fancy dinners, all that kind of stuff that was painful and so many weird, it’s just different anyway. So I love doing porn, so I don’t have to import. But now we’re adding a potentially fatal virus into the mix. That’s lovely, isn’t it? Yeah, and it doesn’t from whatever, but at least from what I understand, it probably is going to kill me, but it could kill my mom or my friends behind. And I’m like, so that makes it even dirtier because it’s like you and I might agree to have sex on camera, but what is your mom involved in the conversation? Right. You know, like. No, because it’s sex. That’d be weird. But do you go visit your mom ever? Because if you do well and then it’s like you get the mental goose flesh of the whole thing because you could really just go so many ways with it, like, well, how do we even know it’s a dangerous and how do we know it’s fatal and how do you know contagious and no one knows. But you just got to I’m in and I like to be in the neighborhood of polite where I don’t kill people’s moms. So I you know, it’s probably wise.

[00:16:07] Yes. Probably one.

[00:16:08] If there’s if there’s if even like killing someone’s mom is on the table, I’m kind of like I don’t want it to that. Right. So so then but then the other it’s like, oh fuck man. We got to got to go on with our lives, you know. So and this is not just porn, obviously it’s every industry across the board, but it’s just living so. Just living so so can you shoot safely? Well, here’s what’s on the board at the Free Speech Coalition. So Foreign Trade Association, so were whether or not it’s really our job, everyone look to us to make the rules on is it safe to make porn or not? And Michelle, our leader, is really, really good at running a nonprofit trade association. I mean, she’s like a bank that’s never been in porn, never been a sex worker. So she knew that, you know, she’s not an idiot. So she said, OK, I’m going to have to consult with the entire industry, basically. And, you know, we did she did everything she could to learn everything she possibly could and then build a team and a task force of people to try to figure out the different levels of risk and when to say it’s no go or go and. So currently, according to me on the board, the board, my my task force and me were saying, yeah, yeah, you can you can do porn, you can.

[00:17:32] It’s highly advised that you don’t leave your house, but you can. And if you’re going to here’s a doc. We have a 15 page document that reads like a technical document. It’s like really. But it should because it’s technical information and it’s what we gathered from industrial hygienists and medical experts and scientists and fucking people that know the shit. You know, we had to pay money. It wasn’t just like, hey, hey, I do some talking on the side and sometimes the doctor or a medic for money. And so I asked him and he said this, you know, it’s not like it’s like we actually paid them as a trade association to get us this good data. And so you can break that document down into, like steps to take that fit, whatever your production is. And that turns into that’s the safest way to make porn. So that’s good news is there is a you can make a blueprint to do it. But it’s this big question mark of light, because there’s so much we don’t know, like if. So, for example, if I have a tentative I have a studio of a location booked for the 10th, six years from now, they are just as prudent as me. The location owners, they’re super scared. So but we’re friends, too. And they trust me and I trust them.

[00:18:59] And they so and so the first step is either shoot at your house or shoot a location that’s plain as fuck. Right. So you clean the shit out of it right. Before you meet everyone in the parking lot and you take their temperature outside with one of those temperature guns. Go ahead. And then if that’s clear, you ask a bunch of questions, just like you get asked at the nail salon, like coughing if you lost your sense of taste or smell of who did it. So the clear that then you look at their covid tests, which has to be a PCR tests kind of technical term, but it has to be special kind of covid if it’s within the last three days and it says you don’t have covered, there’s a 60 percent chance you don’t have covered that, that she’s. So pretty good, 60 percent if someone was like, hey, there’s a 60 percent chance you’ll get laid if you go to this bar tonight like you probably do. Well, yeah, but if they’re like there’s a 40 percent chance that your mom will die, if you go to that, you’re like. Wait a minute. But but that’s kind of a leap, right, because maybe you could the person you working with could have covered it, but you don’t give it your mom. Your mom doesn’t die. Right. So it’s still I mean, it’s like so OK, so there’s 60 percent chance no one has go, but everybody gets tested.

[00:20:16] You let them in. You keep everybody six feet apart. Everybody has a mask. Makeup lady has a facial. Nobody eats next to each other. Everybody keeps their stuff separate by six feet. So you don’t have one model suitcase of laundry exploding and doing other models that you tape off areas where you’re like, hey, these areas I know are clean. You can be here outside the tape, though. Don’t go outside the tape. It’s like we don’t know. Right. And then you start shooting and you if it’s there and then when you’re shooting, you try to do positions that aren’t face to face as much as sure. So probably not much kissing or no kissing and that a lot of dog, you know, and not a terrible thing. Not no, it’s doable. Right. And then everybody cleans up, washes the fuck out of their hands, you know, and goes home. You clean the shit out of the set. And then you as the person the director of the like the like me in charge that day I go recovered test three days later just to have in writing that, hey, there’s a 60 percent chance I didn’t have it before the shoot and now there’s a 60 percent chance I didn’t get it on the show.

[00:21:34] So you have to and that’ll hold up in court kind of kind of OK. Like well so if you do all that.

[00:21:43] And pretty involved, yeah, if you don’t let anyone travel to your chute, your odds are much better, like if no match, like they can drive in your car, but you don’t have to take a bus or an airplane to get you. You’re going to cut down greatly on that risk of them being in the 40 percent. And so, you know, in all that over something that. And like, is it just the flu or is it kill your mom? I don’t know if I can now, and that depends on which part of Facebook you’re looking at the day, you know, it’s so severe.

[00:22:23] So you mentioned cancel culture.

[00:22:27] What’s your what’s your take on that?

[00:22:30] So I’m not I don’t jump into that, I’ve kind of I just have a hard policy for just for myself where I don’t say negative things about people on the Internet. No. And if if I’m in a digital conversation like text message or something, and it looks like it’s going to get emotional, I say, hey, we should talk in person on the phone. Mm hmm. I don’t that’s been my rule.

[00:22:55] And that’s kept me it’s given me a lot of peace of mind just having that rule, you know what I mean? That I’m not perfect. So, like, I’ll gossip in person with people, which I did. I wish I did. That’s a bad thing to do.

[00:23:08] But I found myself talking some shit with my buddy or my wife, you know, like, you know, the motherfuckers doing Jesus, you know what I mean? So I got there’s stuff I could look at, but I don’t talk shit on the Internet, so I don’t really fit into the cancer culture thing. And I get yelled at because I won’t cancel people because just people on the Internet are like, you need to speak out about this person. You know them directly and they’re an abuser. And you need to take a stand with us. And I, I just don’t do it because. Because I don’t I don’t know. I don’t think you can effectively, like in Hollywood, they canceled Weinstein and then got him arrested, right? Right. And then Roseanne Barr got canceled because everybody surprised and she’s not going to probably do much work anymore. But then it’s in porn. It’s not like some giant studio or big conglomerate of investors is making the decisions that have to do with pornography that’s being made like it’s true. Like if you’re even in the cases where there is like Mindich and Gammer, OK, you can you can say Craig Moorehead got booted basically from porn. Right. Enough people spoke up and got that guy out of there and that’s that’s good. But that did it all start his own site, you know, and he could recruit people and they would work for him and they would you know, what’s going to change, man? You’re not you can’t. It’s just it’s it’s so cheap to make porn. You can’t boot people out of it forever. So that’s my little view on that. And also, like, I don’t know, I’ve been asked to, like, speak out and a few people who I know and I’m like, why wouldn’t I just call that person and see if I could? Talk sense into him?

[00:24:57] Yeah, I think I think a lot of people have forgotten that talking exists.

[00:25:05] Yeah, my friend John Johnston, John Johnston, give John Johnson is my friend you to John Johnston is my friend, works in the gun community and he’s like a shooting instructor. So when I get them confused, it’s weird, especially if I send one of the nudes. It’s weird, but the gun guy, John Johnston, you know, he says, yeah, the world a better place. If people just talk me out like, you know, like hang out better than shooting. Yeah. Because, like, if you and that’s like all a dinner with anybody. I don’t care how big of a dirtbag, scumbag, evil, evil person zali dinner with anybody because I might learn, I might get some empathy for their situation and I might learn more about how I don’t want to be or how and they might get some empathy out of my situation and say, oh, maybe I should stop reading people, huh? You know, I don’t know.

[00:25:59] You know what I mean? Like, well, you know, so many people have that mixed up. Yeah, I’m friends of mine. You know, I was anti Trump as they come in, friends of mine go, I can’t believe you have friends that are Trump supporters.

[00:26:11] Well, they’re my friends, you know, and I try to understand them. I don’t agree with them, but I try to understand them.

[00:26:20] Well, you got it. Otherwise, it’s maybe I make logical leaps since I did a lot of LSD when I was a teenager, so I make these leaps that don’t exist sometimes. But sure, if you can’t be friends with someone who is votes different than you, then how can you be in the same country? Like, should we have two countries then? Do we have to?

[00:26:39] Sometimes I wonder. Sometimes I wonder. Hey, you mentioned you mentioned guns. You see a lot of gun stuff on your social media. What’s up with that?

[00:26:50] So I like guns. I always like gun since I was a kid, but they’re basically metal penises.

[00:26:56] What’s that? They’re metal penises. So I don’t but I’ve got to give them credit.

[00:27:03] Tracy Morgan said that. But it’s true, man. It’s like a metal dick. It’s really cool. And so I was getting the guns and my dad taught me how to shoot and stuff and as a kid, mostly hunting and stuff like that. And then I got into well, when I lived in DC, I had a close friend who was like, I know to say he had like a top secret job he couldn’t talk about. And he did like like a spy movie shit. But probably not like his calls in the movies. But he did spy shit. So he he he would tell me stuff a lot like like, hey, did you need to you should really carry a gun. And this is guy he did not like. He was not a gun advocate. Right. He was just a dude who like before he got that job was like, I don’t know, whatever, it’s fine. And then he got the job and he was like, yeah, you should have a gun in your car in Chicago and your person, you should have, you know, all the exit routes. And I’m like, what does this guy know from work that I don’t know what’s interesting, what’s going up? What’s going on? It could give more, but he couldn’t tell you. Yeah, yeah, yeah, it’d be like I’d be in the car with them going over a bridge and they’d be like, yeah, this would be like a really, really good spot for a terrorist attack.

[00:28:20] And I’d be like, what if you like, did nothing. Nothing. Just think about worship and like, Jesus Christ, you know? So it just weird, weird stuff. So so it kind of got this like kind of spending. So I got a concealed carry permit when I was buddies with that guy. They just got in the habit more of just like an exercise of like before I like jump through hoops sometimes and I’m like, OK, now I can get a gun. OK, now I can so well so then I start carrying a gun and I’m like, OK, so if I carry a gun I got to dress different because he had to hide it and then logistically this and that and then it carries a certain responsibility with it, of course, like safety. But then also the moral decisions of when would I draw this thing. Like not to take a lot for sure, but what would that take? And then I kind of like that, just that having that kind of responsibility in my head at all times. It keeps my awareness up. It keeps me from looking at my phone when I’m at the grocery store because I’m looking around and I’m like aware situation and it makes my life more enriching. And so then and then I get into porn and then a couple of my friends get, like, abducted. Terrible shit happens to them. Jesus Christ is bad, know. And so then I started thinking and then I get married to a small goth lady who’s famous for doing quadruple anal and getting pissed on.

[00:29:43] And so the Internet is like constantly coming at her. And then we go to Walgreen’s together. People are like eyeball. I’m like, oh my God, that’s what she wants me to choke her, like that kind of stuff. And so I started getting more wary about personal protection, that kind of stuff. So now I don’t think I’m like a crazy person, but I you know, I have a lot of guns and I always have at least one on me and, you know, security at home. And I train a lot and it’s fun. It’s you can it doesn’t really feel like six hundred bucks. You can pay like an ex special forces do or a Navy SEAL or some dude to just teach you how to shoot like this, you know, like they have classes for that. And it’s cool. It’s fun. You learn. And then I met these dudes and like half of them are gay already. And I’m like, I thought it’d be weird because I do gay porn and they’re like, oh, no, I know you’re gay porn. Yeah, man, my you know, my old captain. I really love dudes, man. He was so manly. You would only fuck men, you know, I like it’s so you kind of see this other side of humanity and it’s surprising. They’re like super masculine, like beards, velcro, like tough guy teams. Guys, I don’t like dudes, you know.

[00:31:00] So anyway, so that’s been fun. And then and it’s just I don’t golf, you know what I mean? So it’s like fun to shoot. It’s just the practice of drawing and squeezing the trigger without fucking it up and getting the pull of exactly where you want it to go and time yourself. Short timer. It’s like super fun, but yeah, it’s a sport. It’s a shooting sport. Yeah, it’s in the guys that do the shooting sports and the competitors, they are like on a whole another level that even where I like like I’ve been at it for a few years training a lot, I can honestly say I’m better than every cop I’ve ever met because I’ll shoot where cops are in standard infantry guy like someone who was like when I was a Marine or I was in the Army. I know, shoot. And then they suck. But the ones that compete in some cops compete in some army guys compete. They are fucking another level. I mean, they’re like you can’t see as fast as they can draw. And you’re like, what the fuck? You just do that. You know, it’s like it’s like it’s like an amateur golfer versus like Tiger Woods or some shit. I mean, you just it’s like what’s happening. And then so that’s been kind of cool to like. Yeah. Like that. And it’s fun to it’s I get excited like at night vision and I like to larp around my house sometimes.

[00:32:19] My wife thinks it’s weird but that does weird so. Yeah. Yeah. So, so you’re so you’re forty one now Lance. Yeah.

[00:32:29] So young and you’ve been doing porn since you were twenty seven. So what’s different about it. What’s different about it now from when you got started and what do you want out of porn now that you didn’t before.

[00:32:43] Well, man, I want like well, when I was new, I just needed money, man, I was like Broke and Hapgood. I was a sales guy for these companies, but I kept it laid off because there are tech companies, you know, so they’re stuck and they get new funding and change anyway. So I was always broke even I had good jobs. So I got into porn because I was unemployable. I got laid off so many times in a row and in a quickly learned that like, oh, hey, I got hired in gay porn. But as it turns out, I actually kind of like dudes. This is a really looked into that kind of like dudes do, you know? So it is kind of like a sexual exploring thing. And then I was spending a lot on hookers and dominatrixes and strip clubs at the time and I was like, well, now I can just do that at work. That’s kind of cool, you know? So it was kind of like I think it was like back then, plus just paying the bills and survival. And then after a couple of years I was like, well, I kind of want to be someone in my community. So I got interested in like moving out west and going to Avión and working for bigger companies, learning at bigger companies work and and, you know, and then it kind of evolved into like I got to know the people who own the big companies.

[00:33:56] And I’m like, now they’re just some dude like me or some lady, you know, like what’s different with me? And then, like, I want to have become so. So then building on that, I don’t have a huge porn company, have a very tiny independent network, but it’s it’s just kind of grow in some depth, depth and weight. And that has been cool. That’s a big that’s how big things start. They start small and you build them up. You build them up. Yeah. And it I don’t know. So lately it’s been kind of nice. I love where I’m at now. I don’t know where I’m going to be at ten years from now. I kind of worry that, but you know, like won the awards and stuff that I wanted to win. So not that I mean, everyone want if you win one show, anything, you want to win another thing. But I mean, honestly, I can say I’m kind of good and I don’t have anything to prove there.

[00:34:47] So I’m not too worried about taking the big shoots and doing the big features anymore. I just want to help people get you know, if someone out there is in a place in their life where they can start their own business and become independently, financially independent and financially independent sex workers. Beautiful thing. The world needs more. And if I can help people do that in a safe way, that’s fucking awesome. And in the meantime, I’m scared of losing. What you have is always that’s typical human shit. So I want to keep my business going. But that’s been the it’s been the mission lately is just kind of help people do what I did. But but I know building your own business isn’t for everybody. And it’s not it’s definitely not a smart person thing. I’m not smart. I’ve never been accused of being smart. And it’s definitely not a I. I would just I would disagree. Go ahead. Well, I guess anybody I ever had before point they’d be like an idiot, you know, but then I got to pawn and they’re like, you’re a genius. And I’m like, oh, the bar just moved.

[00:35:53] Like not to not porn, but oh my God. You know, like but they.

[00:35:59] You got to be at a certain point in your life to want to, like, take risks and save up to start a business and all that. I wasn’t there till I was like late 20s, early 30s. So, I mean. Right. But then some 21 year old or 18 year old might be like, fuck you on that right now. Go just where you’re at, not who you are, I think, but. But on we’re trying to clean this town up and hopefully we get enough independent producers and only like two, three, four, maybe five people doing what I’m doing or more a little more to total changing of the guard and porn.

[00:36:42] Well, there has been a lot of consolidation. There’s no two ways about it. Yeah.

[00:36:48] So tell me about your Dungeons and Dragons quest. How’s that going?

[00:36:55] So we have a friend, Tim, and he’s like a not a porn guys.

[00:37:00] Chuter, super duper nerdy, great guy. And he invited my wife and I to start playing Dungeons Dragons with. And we were like, all right. And then pandemic started. So we do it a resume now. But now on Monday night, which is zoom in and these are Dungeon Master in a nonsexual way, just in a Dungeons and Dragons way and.

[00:37:21] It’s fucking awesome, I never thought at the end I was like a pretty nerdy, but I always thought that was a guy that was like in the Venn diagram of nerds that was like not, you know, like I just thought, oh, that’s for those different candidates.

[00:37:34] But it’s fucking awesome because you can be is it’s all about your imagination to like the game gets as perverted as you want. You know, like currently my character is like a human form person, but because of what happened. Long story short, in the quest I got a dragon tail attached to me and at the end of the dragon tale is a dwarf penis that just got stuck on there.

[00:38:01] Ok, and so so I’m running away and you can tell I am I know nothing about this, but go ahead.

[00:38:07] Yeah. Yeah. So I mean, just anything like like you’re you’re basically you’re you’re Dungeon Master guy if you’ve ever done this before. Right. So he he explains the situation like you start playing and he’s like, OK, you remember where you were last time. You’re all in this room. There’s two doors which already go through and then you decide, OK, let’s go through this one and you watch it. And then you pretend that you all walk to the door and he goes, Oh, man, there’s a goblin in there. What do you do? And then you like it, whatever the fuck you want, says Charlotte. Sometimes it’s like, I’m going to stick my arm up as blood. And then and then a dungeon master will be like, All right, that’s your wife, I assume? Yeah. Yes. And they be like, all right. Well, she sounds like a kick ass. Yes. Like roll roll. It dies for, like, dexterity in the new role to see how successful you were at sticking your arm out there. But and then it just kind of goes from there anyways. It’s nerdy as fuck, but it’s fun imagination times. I love it. So many of the big dinner now.

[00:39:12] So. So tell me about your cats.

[00:39:16] So they’re good. They’re really good. There’s for how many of you how. Four.

[00:39:22] And there you got me, you get you got me matched, we’ve got we got four dogs, by the way.

[00:39:27] Ok, yeah, for the number no, I think that there’s a big fluffy one, he’s the oldest balck and he’s in charge and he yells a lot in then, but he’s nice. And then there’s a black cat ripply. And Jonesy is like a tabby, just a big chunky tabby cat. And the baby cat is the only girl. And she hides hides all day from everybody, but she sleeps on my butt every night. But so that’s cute. That’s good. But they’re good man. They’re like, oh, they’re such good kids. I mean, they get along. They don’t like breaks. Yeah. They almost always poop in a box, you know. Nice. Yes. Can I ask more than that. My dogs. And anyway, any easier if dogs poops in a box. But when I shoot porn at my house they always all of them except got to come and say hi and like meet the model stuff and all that.

[00:40:21] You know, I’m sure that, I’m sure that warms the model’s heart for sure.

[00:40:25] It’s good. Yeah. And then I know, like, there’s models I won’t hire again because they were like rude to a cat.

[00:40:31] And I’m like, well, yeah, if you don’t like animals, you’re you’re you’re on one of my lists and it’s not a good list. So yeah. At least pretend. Yeah. Right. Well people that are mean to animals I can’t handle that.

[00:40:46] Oh yeah. Me. Yeah. But if they can’t even like even if I did like I like dogs, dogs are great but like if I go house to say hi to the person but I’m going to be really nice to dog because the person who owns the house wants.

[00:41:00] Oh yeah. Oh yeah. And I love it. I love animals. So. So any lessons learned from years of volunteering, helping homeless people, people in prison and people in psych wards?

[00:41:14] Yeah. I mean I did that for a long time, like my whole 20s. Every Friday I would go to this place in Washington, D.C. called St. Elizabeth’s. And it’s the it’s that I know of. It’s the only maximum security psych ward on the East Coast. But it might be wrong, but it’s the only one in that area.

[00:41:34] So it’s really it’s really heavy duty.

[00:41:37] It’s kind of cool. It’s like, yeah, it’s all big ass brick buildings. And if you go at night, it’s cool because there’s steam grates in the ground and the steam is billowing out of the ground and then on the campus it’s all fenced in like the armed guards and shit. But once you get inside, there’s a homeless shelter, too, like the bunch of trailers set up that are homeless shelter. And the guys that live there, they just kind of walk around like loom around the the like premises. And so there’s like steam grates and then metha looking dudes kind of limping around, you know, and then like it’s old, like gothic look and stuff. I mean, it’s it’s really looks like you’re in a horror movie. It’s kind of cool. But that’s where John Hinckley lives. The guy that shot Reagan. And really, if he’s still alive, he might be dead by now.

[00:42:28] But he was he was there when I was there and I thought died from that.

[00:42:32] He might have died. Yeah. So they he they let him out one day because he had gotten to a certain point in his therapy there after like ten years some shit. They’re like, all right, John, let’s see how you do on like a field trip, you know what I mean? Just to see how you do. And when he came back there like John Howard and he’s like, I went to a place called Starbucks, everybody has their own phone now. It’s so weird, like, oh, John. Yeah, right outside. And then they had to search them because they’re like, you know, he was he’s a do they try to kill the president? Right. So they had to search him. And on the on his in his pocket, they found a human finger and there were like John Wisco. And he’s like, what do you mean like. Like what are you got a finger, your pocket. He’s like, What? You don’t have a finger in your pocket because he’s crazy. Right? So they didn’t let him out of there.

[00:43:26] Yeah, I think it’s probably no more no more Starbucks and we’re no more service.

[00:43:34] Is the person missing finger. Yeah.

[00:43:38] Yeah. Someone in DC is just like one finger fewer. I guess so. Hopefully not at all. Yeah. But every Friday I would go there for like three years and just I used to do a shit ton of drugs and alcohol and when I turn 19 around then I got sober and then so my friends and I would go there and just kind of help people, anyone who wanted to like, not get fucked up anymore.

[00:44:04] We got to where you grew up was DCL and.

[00:44:07] Yeah. DC area. Yeah. So it’s like if you’re in a maximum security psych ward or you’re in a homeless shelter, it’s not a guarantee that you have alcoholism, but there is a chance that there’s some crossover there where you might be. Yeah, you might be. So, so it’s a good place to look for. People need help. So we would do that and it is cool. Is it is good. Spent a lot of people, because you get down to the brass tacks of humanity, of like, you know, because you’re talking to another human that’s dehumanized the world. But I also learned that man, the majority, at least the thousands dudes that I met in there, the majority of them, they’re what I call pro Hummel’s like they had no interest in not being homeless anymore. Is kind of like camping for them. They’re like, I’m you know, I’m good. All right. I’m in here because it’s cold out. But it says it’s nice to go back to living on the street. And they have like a locker at a YMCA and they know what it is and they get a shower every day and they got their spot fought for. They sleep in and they just kind of do the thing. So it kind of changed my view on them. I just feel like there’s a certain part of the humanity that’s just going to choose that.

[00:45:18] Yeah, I guess. I guess so.

[00:45:20] A lot of people look at it as a problem. I guess they don’t look at it as a problem.

[00:45:24] Yeah, they they don’t. Well, not when I say they I can’t speak for all of them, but I’m saying there’s a big head, the majority of the dudes that I try to help because I would be like, hey, in the car, I could pick you up Monday and help look for a job like, you know, like and they’re like a what? Yeah. They’re like, why would I do that? Like, I got clean. I like my life. I can hang out at the subway and I’ll make forty bucks. Just hang in there with like my hand. Like why wouldn’t know. Are you stupid. Like Oh well good point. But so, so it’s kind of changed my view on that. And then you know, you learn a lot. I mean I did that in Florida too. And a lot of people who knows all the oranges in Florida, they’re not all the the guys that I was working with, a lot of them would get kind of taken off the street and the city and then they get put in the back of a pickup truck like, hey, man, day laborer, I’ll give you a pint of whiskey and a pack of cigarets and get in the truck and be like, all right. And then for the next four or five years, they’re in an orange field in the middle of Florida, like and they can’t get out and they’re picking oranges. And that’s where oranges come from. So, like, they’re just kind of like like slaves. You can’t. Yeah, yeah. It’s kind of like and like they can leave if they can walk for, you know, what a three hour drive is like. They can totally leave an alley captive. But like so it just kind of kind of, you know, just going to a different spin on like.

[00:46:51] Hmm. Interesting.

[00:46:53] Well, but again, it’s just like starting a business if you you know, it depends on where like if you want to get out of that or not, doesn’t depend on much else.

[00:47:02] Life, my friend is full of choices.

[00:47:05] Well, look, I got to say, by a good margin, this is the most interesting of the interviews I’ve done so far.

[00:47:14] And let Lance, I really want to thank you for being our guest today on Adult Site Broker Talk.

[00:47:20] And I really hope we get a chance to do a part two real soon.

[00:47:25] Me, too.

[00:47:26] Yeah, let’s do it, my broker took today is part six of how to buy an adult website. Last week we talked about the sales agreement. So now both you and the seller have signed the agreement. What comes next? There needs to be an escrow setup where you send the money, whether it be a one time payment or a deposit, if you’re going to be making payments. The seller, for their part, puts the assets of the sale into escrow, namely the domains being sold and any other tangible assets that can be put into escrow. Your attorney can give you more information on that. We recommend escrow domains for escrows. They are firm out of Washington, D.C. And no, they’re not paying me to say this. I just use them, trust them. And I’m delighted by the work they’ve done for us. Either an escrow agreement will be drawn up by them in the case of a customer escrow or if it’s a simple one, it can be set up right on their Web site. Then you, the buyer, the seller and the broker will be contacted by escrow domains with further instructions such as wiring information.

[00:48:30] The escrow is opened and either the deal closes within a matter of a few days or an inspection period is allowed. It all depends on what the agreement calls for. Whether you need an inspection period really depends on whether there is still some information you need to find out. Prior to the deal, closing your broker and your attorney can advise you more on this. And it’s on a case by case basis. Then the money is transferred, as are the domains and the deal is closed. Now, in many cases, in fact, most of the time the seller either stays on board for a period of time to help with the transition or is at least available on an on call basis to answer questions. This is something most buyers should ask for. But at this point, you pretty much own the website. What do you do now? We’ll talk about that subject next week. And next week we’ll be talking to Evan Seinfeld, the former Rockstar porn star and currently the owner of the very successful clip and social media sites is my girl and is my guy.

[00:49:36] And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest, Lance Heart. Talk to you again next week on Adult Site Broker Talk. I’m Friedman.

 

Adult Site Broker Talk Episode 13

[00:00:09] This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and we discuss what’s going on in our business. Plus, we give you a tip on buying and selling websites. This week, we’ll be talking to Justin Cook of Empire Flippers.

[00:00:33] Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult website brokerage with Adult Site Broker cash, you’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us at Adult Site Broker. Check our website at Adult Site Broker dot com for more details. First of all, today, let’s cover some of the news going on in our industry in a case which may have consequences for cam models and sex workers who rely on a single platform for a majority of their income. A judge has ordered ride hailing companies Uber and Lyft to reclassify their California drivers from independent contractors to employees. The ruling would make Uber and Lyft provide the newly classified employees with benefits in accordance with the AB five legislation that came into effect on January 1st. San Francisco Superior Court Judge Ethan Shulman, who issued the injunction, also paused it for 10 days to allow for an appeal. The ride hailing companies are expected to appeal the judge’s preliminary injunction in favor of the state of California. If upheld, the ruling could, according to Bloomberg, make them halt their services as they figure out how to adjust their business model to comply with it. Judge Shulman agreed with California Attorney General Xavier Becerra that Uber and Lyft are violating AB five. The legislation is currently undergoing a revision process in Sacramento via a follow up clean up bill outlining exceptions and states that workers can generally only be considered contractors if they perform duties outside the usual course of one company’s business.

[00:02:24] The ruling may have an impact on California cam models and other sex workers if the state or the workers themselves decide to argue that their performances constitute duties that are essential to the usual work of a camming platform cam studio or premium platforms business. A.W. Media, the parent company of A.W. Summit, has spun off the show into its own entity, with Roxana Terrilyn named as CEO and co-owner. Earlier this summer, organizers postponed its annual event series in Romania to twenty twenty one due to ongoing concerns related to the pandemic. Roxana has been in charge of the company’s recent shows, and she also came up with a recent A.W. meetup. Trilla expressed excitement about her new role. She said, I’m looking forward to take full responsibility of the A.W. Summit show that has been so important for our industry for over seven years. And I’m looking forward to leading our show in mimeo and to start the progress in moving A.W. Summit to Bucharest for 2020 to the Los Angeles Times has published several more accounts of alleged sexual assaults by Ron Jeremy. None of the new accounts appear to have resulted in more charges by the Los Angeles District Attorney’s Office, which in June charged Jeremy with eight counts of sexual assault. Jeremy was arrested on June twenty third and remains in jail awaiting trial during his bail hearing on June 26.

[00:03:57] The prosecutor, Deputy District Attorney Paul Thompson of the Sex Crimes Division, justified the unusually high six point six million dollar bail his office requested by referring to the sheer number of allegations of what he termed sexual violence that have been named about Cheramie, some of them going back 30 years. Although the DA’s office only found enough evidence to warrant charges over four incidents over a period of five years during Jeremy’s arraignment. Thompson cited 38 allegations to justify his claim that Jeremy’s freedom represents a risk and a danger to society, according to the Times article. Prosecutors said they had been contacted by 25 women across the country who made allegations ranging from misdemeanor sexual battery to rape against the man who for decades was one of the porn industry’s most visible celebrities. Now, let’s feature our Property of the week, let’s say a little Adult Site Broker we’re proud to offer for sale porn botsio, an amazing adult domain name, this domain can be used for just about any purpose, including a Paysite or a tube site porn dot com sold for nine point five million dollars. And the dot CEO extension is rapidly gaining in value. So besides being able to make money on this domain now, you can also count on it appreciating in value. This amazing domain has been reduced in price to only one hundred ninety nine thousand dollars. Now time for this week’s interview.

[00:05:34] My guests are Dan Adult Site Broker Talk is Justin Cook, the owner of Empire Flippers, one of the top mainstream website brokerage companies in the world. Justin, thanks for being with us today on Adult Site Broker Talk.

[00:05:47] Thanks for having me on. Bruce, appreciate it.

[00:05:49] It’s a pleasure. Empire Flipper’s provides a marketplace that allows people and companies to buy, sell and invest in websites and online businesses. They offer an end to end concierge brokerage service for their customers and have done more than one hundred and thirty eight million dollars in total sales today, which is really impressive. Let me also say that Justin has an amazing podcast, The Empire Flipper’s podcast. That was a good part of my inspiration to do this one. In fact, Justin was nice enough to have me as a guest a few years ago, so I decided to return the favor. Justin, how did you get started brokering the websites?

[00:06:29] Yeah, so my business partner and I, we’ve been friends a very long time back from like the late 90s.

[00:06:37] We were friends in Southern California and we were working for a company in space in California. And we were hiring people right and left. And so we had for a previous company we’d owned, we’d actually done some hiring in the Philippines.

[00:06:52] So we told our our bosses, the CEO and CFO, we said, look, know, we have this connection in the Philippines where we think we can hire some people to do some of this kind of back office work that you need done. So they said, yeah, let’s roll with that. So we hired a couple of people and we started scaling that up, you know, scaling up a team in the Philippines. And eventually we went to them and said, hey, look, you know, we’ve got this you know, it’s not like eight or nine people. Why don’t we run the business over there? We’ll leave our jobs here to go run the business and work as a company, a B2B company for you, running this from from the Philippines when they went for it. So my business partner and I moved to the Philippines to start an outsourcing company working for our previous employer.

[00:07:32] And, you know, we were really excited about this. You know, we traveled quite a bit before and we actually met and and not the Philippines, but Thailand before and had a really good time. And we always thought, you know what, if we could, you know, make dollars and spend pesos. And so we got the opportunity to do that. And we went over there. And then within a year, our previous employer had come up on hard times and started to come back. And so what we thought was a growing stable opportunity turned out to be something other. And we were looking to replace them and look for new clients and we were testing out different things. And what we ended up stumbling on was the creation of profitable website assets. And so what you do is you put up a website, buy a domain, put up a website, put up some content around a very specific niche, and then over time it starts to get ranked and starts to get search engine traffic. And you can monetize that. You can make money with it by putting ads on those sites. And so we start putting ads on and we realize we can make money building these small sites. So, you know, as our employer starts to scale back, we started turning those people to building these sites for us.

[00:08:39] So we started building our own sites to start. And then we realized there are people that are willing to buy these sites that are making money. So the site makes a hundred bucks a month.

[00:08:48] People want to buy those sites from us four to two thousand dollars, twenty five hundred dollars each. And so it basically started from us kind of creating, you know, finding that our new outsourcing company, our previous employer, was cutting us off, looking for another opportunity to keep our business afloat and then being able to create these little niche websites that made money and finding out people want to buy them from us.

[00:09:13] Just you certainly do the ultimate turning lemons into lemonade, sir, didn’t you?

[00:09:19] Well, yeah, we were forced to write because these guys are like, OK, well, we’re going to pay you half of what we were paying you last month.

[00:09:26] And we’re like, oh, God. And so we did have to lay off some staff in the Philippines. But sure, with layoffs, like, you know, the first round’s kind of the easiest, you know, like, OK, well, you know, there’s always 10, 15 percent, 20 percent of people that, you know, maybe on the fringes, maybe kind of like one foot in one foot out, but then you start to cut deeper and you’re cutting people that really want to be there, that are doing a good job. And we realized that we said, look, these are smart, capable people that we want to keep like we need to. Figure something for them to do, and we found something that worked, which is building these small profitable sites and that’s kind of how we got started, was building sites for ourselves. Eventually, that process failed, too. So our process for creating these sites wasn’t working, wasn’t nearly as profitable as it wasn’t beginning in the beginning. We spent some 50 to a hundred bucks and, you know, make a site worth two thousand dollars. And by the end it was like it was like fifty two hundred bucks to make a site worth like one hundred and fifty two hundred bucks. So we’re like, well, that’s not really great. So we had built this audience of people that want to buy sites from us, all earners. And now, now we didn’t have supply, so we had demand. We had all these people wanting to buy sites, but no supply. And so we reached out to our audience that we’d built. We’d start a podcast and a blog talking about it. And we reached out to our audience, said, look, you guys are building sites to do you want to sell sites through us to our audience? Like, we’ll check them, we’ll vet them, and then we’ll list them up for sale.

[00:10:51] And we’ll take a commission on the sites that you’re listing with us for sale. And that’s that’s kind of how we move from building our own sites for sale and selling them to, like, actually brokering other people’s sites.

[00:11:02] So. So how long ago did you start the podcast?

[00:11:05] Yeah. So this was we started the brokering right around maybe 2011, 2012. And I think we started the podcast. We started the blog around 2010, 2011, and then maybe the podcast around 2012 as well.

[00:11:22] You were an early adopter in this field pretty early.

[00:11:25] I mean, we’re not like early, but, you know, the reason we did it, man, was it’s funny. We we have some friends. They have the tropical NBA podcasts and they run a community called the Dynamite Circle. We we went to meet them in the Philippines. You know, we were we were lonely for other entrepreneurial kind of connections. You know, we were in the Philippines. We were kind of on our own. We’re on an island like literally in Mindanao. And, you know, we were like, look, we want to meet other entrepreneurs. And so we met these guys and they said, hey, come meet us on this. I think it was Mindoro. So we flew up to meet them and we started telling them our story. And these guys had a podcast that we’d started listening to and they were like, look, you guys are great. Let’s do a podcast interview with you. We’re like, we think we would suck. You guys sound great, but we suck at this. And and I went back. I was nervous. So was my my business partner was nervous about doing a podcast together. And we went back and listen to podcasts we liked and we listened to the first couple of episodes. And that made us a lot less nervous because people suck when they start. We’re like no one’s no one’s great podcasts are out of the gate. So, like, it may be a lot more confident and feel a lot better about starting it, listening to their early foibles, so to speak.

[00:12:37] And I had the advantage of having gone to broadcasting school and been on the radio. So I got to. Got you beat on the basketball.

[00:12:45] Yeah, I can’t do that either. You can make it work too.

[00:12:48] Yeah, well it’s still a little rusty. When I started back just in year another, it’s kind of like myself living in Vietnam. Stone’s throw from where I am in Thailand. How do you like it there and what do you like about it?

[00:13:03] I love it. You know, in 2010 is when we have to move to the Philippines. I traveled a bit before that, but since then it’s been just a whirlwind tour. I mean, for a number of years, my girlfriend now wife, you know, for four or five years we did nothing but travel. So we lived out of suitcases and we would stay in hotels or Airbnb is our service apartments. We’d say two months here and six weeks there and two weeks here, like just just doing travel. So we got we got a chance to you know, we spent a lot of time in Thailand, obviously all over Thailand, Vietnam, the Philippines. We’ve been Italy, Prague spent quite a bit of time in Spain. So in the US, we traveled quite a bit. And we were we’re always like looking for a place that places that we like. And then we just we found ourselves always going back to Vietnam. So we travel around for three months and then come back to Vietnam for a month or two. And then we travel for a couple of months and come back and we start spending more and more time here. And last year, actually, we said, you know what, let’s just get a place like we’re spending probably four or five months a year in Vietnam. Why don’t we just spend seven, eight, maybe eight or nine months a year? We love it in Saigon, in Ho Chi Minh City. Let’s just get a place we can buy stuff and like have a home base that wants to travel maybe a little less, but we’ll have a home base. And we did that. It was. Yeah, twenty nineteen summer, twenty eighteen. We still do the travel thing and then you know, with everything that happened in early twenty twenty with covid and everything since we’ve been pretty locked out of Vietnam, as Dorothy said, there’s no place like home.

[00:14:40] Yeah. Oh boy. Is that ever that for true. What’s hot now in mainstream brokering. What are you selling. A lot of.

[00:14:50] We’re selling quite a bit of Amazon. Businesses or fulfillment by Amazon. These are e-commerce businesses where, you know, people are uploading their products to Amazon, they’re having Amazon handle the products and delivery and everything. So these are businesses that are quite popular and we’re selling a lot of like maybe low six to low seven figure businesses in that movie. So that’s been a that’s a hot space right now.

[00:15:23] Ok, anything else?

[00:15:26] I mean, content sites are still good. So, you know, content sites that are either ad sense monetize or Amazon associate, which is an affiliate deal with Amazon, those still sell well, a lead generation sites. These are generally like not always, but but some of the ones that we sell are the ones that are for educational institutions. So let’s say it’s around like nursing or something around that sort of like technical vocational school. And there’s profit schools that teach that. Well, they’re always looking for students and those students pay a lot of money. So if you can deliver them leads, they’re willing to pay you 40, 60, 80 bucks per lead until you can go through a company like Campus Explorer. And they’re kind of the middleman and they set the relationships with the schools and then you just deliver them the leads. So, you know, they they you get the the the lead information that goes over to campus explorer, they may be paid like one hundred and twenty bucks or 50 bucks per lead and they’re paying you 70, 80 bucks.

[00:16:29] There you go. Yeah. Back in the day, even before I got into radio, I was back in the dark ages, actually worked at the University of Phenix. So in in the Bay Area. So I do know about I do know about for profit education there, the business schools that schools make a lot of money.

[00:16:48] And so they’re willing to play it, pay a lot of money for leads for the students.

[00:16:51] Boy, are they. What do you like most about doing Web site brokering?

[00:16:58] I mean, it’s interesting.

[00:16:59] So let me let me say that sometimes the customers I like the most aren’t necessarily the customers that make a lot of money. And let me explain why I say that. So, you know, we have some customers that are selling a business to them that, you know, they’ve put blood, sweat and tears into it and they’re selling it for like, let’s say, four hundred thousand dollars. And that’s like literally life changing money for them. Yeah, we had a guy that was Cambodian kid in his early 20s, sold a site through us for a little over three hundred thousand dollars. And it was a crazy amount of money for a 20 something Cambodian kid.

[00:17:40] And he’s now that he’s now the fifth richest man in Cambodia. Wow.

[00:17:44] I think they’ve stolen a lot of money in that country that some people rolled around. I know, but but yeah, I know this guy. I mean, like, it was crazy.

[00:17:52] Like, he he’s built like an entourage around him, other people that want to build these types of businesses. But it was like life changing money for him. And so, you know, like being able to do things like that is more interesting, being able to help people. Like we had a couple that sold the website for I think it was like mid to high five figures. And they want to do because they needed the money to pay for adoption services so they can adopt kids they really wanted to adopt. So, you know, like those are the kind of stories that I think are just really fascinating, that life changing stuff. But to be honest, like now, a lot of our money, the way we make our money is is through like the private equity, the like the the small private equity shops, the kind of the funds that are raising money to buy like a portfolio of businesses. And they’re buying like high six to low seven figure businesses. And, you know, it’s much more I mean, they’ve got interesting stories, don’t get me wrong, but it’s less personal. Right. So, yeah, I kind of like the personal stories of of the things that we’re able to help people achieve in terms of selling their business or buying a business for the first time. Like, you know, there’s this happens a lot is that people hear about kind of the remote location dependent lifestyle. There are some like mid-level manager exec, you know, sitting in some office, you know, maybe a cubicle or maybe even a corner office somewhere in the US and go, oh, man, I want to go to Bali. I want to go to Pokot and work on my site a few hours a day and make an income, make a living. And, you know, offering them the opportunity to do that is pretty cool.

[00:19:24] It’s very rewarding. I agree with you. And it’s not always the one that makes you the most money. That’s going to be the most rewarding, you know, helping people.

[00:19:35] That’s that’s what’s rewarding. What do you like least about what you do?

[00:19:41] I like least I mean, a lot of the things that I didn’t like some of the day to day stuff I don’t do anymore. The uncertainty is still it’s nerve wracking. I’ve noticed like for me, I actually do. I work well when things are on the line, when there’s more uncertainty or there’s more risk, I do better. But it’s a it’s an awful feeling. Oh, yeah. So with everything going on with covid has been tough. I mean, I’ve, I think I’ve got a lot more done. But it’s also a it also makes me pretty nervous because I don’t know how things are going to turn out. I’ll tell you, for example, like March was a really difficult month for us. Like we for our goal for Q1 is January, February, March. Twenty twenty. We were around 60 something percent of our goal, so forty almost 40 percent off of what we want to do. And that’s not normal for us. Normally we’re somewhere between like ninety and one hundred and ten percent. Sure, though, you know, it was it was bad. And then we had a pretty bad April, like April’s not a solid month. And so that had us pretty nervous. We were like, OK, what how is this going to affect us? And we we had to sit down our team and tell them, look, kind of this is the boat we’re in. We’re in this boat together. We do our best to get us all through it. We’re going to let you know if we’re not able to. And you’re going to have as much heads up as we can give you. But we’re going to try to make this work. And here’s our plan. And and luckily, we turned around. We had, I think, our best month ever in May. So that was that was pretty helpful underneath.

[00:21:13] It sounds like you needed to.

[00:21:15] We needed to. It was really, really helpful. And then June looking really solid, too. So I think we can have a really solid Q2 that doesn’t, in my mind, like we’re still going to hunker down and kind of see how things shake out in Q3. But it’s it’s a it’s quite a relief to know that Q2 is shaping up much, much better.

[00:21:33] Absolutely. How big is your team?

[00:21:36] Just under seventy people. So, yeah. So we have like I think sixty seven, sixty eight people on our team right now. Really. Yeah. We have around just under twenty people are in the Philippines and everyone else is pretty much distributed.

[00:21:52] So we have some in the US, we have some in South America, we have some in Europe. We have a contingency in Asia, my business partner, Joe, is in Manila, his home base there, and I’m in Vietnam, but we got guys in Prague, Mexico City magazine everywhere.

[00:22:08] Are you doing some other services besides the website Procrit?

[00:22:12] Just brokering. But we have a team at each you know, we operate a little differently where it’s not just an agency where we bring in brokers and then they kind of like own their relationship and kind of see everything through on their own. So we’ve made more of a machine or a process out of it. So, you know, when someone comes on board with us, we have a whole vetting team. So we have a department that’s the vetting department. And their whole goal is to look at incoming businesses for sale and then go through our whole checklist and our whole thing, our whole process for asking if those businesses are are high of quality or don’t have the issues that they they can’t have to list with us. So after that, it goes from the vetting team over to the sales team and the sales team as a whole process and how they work with them. So end to end from your start of the relationship to the end of the relationship, you’re working through, you know, an entire different team as you kind of work your way through the process.

[00:23:11] Well, now I’m a lot more impressed with my actions since I’m the team. I’m not I’m the man. So I know you don’t broker a deal properties, which I’m quite happy about. Since you said any business, is there any other kind of website you don’t handle?

[00:23:29] Yeah, we won’t do anything on any of the legal businesses, I’m sure. Obviously either. Yeah, of course. Of course. We for a while we didn’t do like marijuana businesses do now. So we think that it’s it’s funny because like there’s no like we don’t like I don’t care, I don’t care about adult, I don’t care about marijuana or whatever.

[00:23:52] It’s fine. Right. But our thought was like we’re going to be super cautious in the business for a number of reasons. I mean, one, like we have customers that are looking at businesses and they are like, oh, I don’t want to see this or, you know, that. So that makes sense. But then for other reasons, there’s all these other businesses we won’t list if we think they’re well, if we just think they won’t sell.

[00:24:20] So so like obviously, like if a business is scamming or sketchy, there are a whole number of things that we find out or we can’t verify. That’s more often is it’s not that they’re scamming or a scam necessarily, but like we can’t verify that they’re not. And so we don’t let those businesses less. But then others. There’s nothing wrong with the business, we’re saying. But it’s like in a niche that we’re just we think is very short lived. So there is a time where, you know, those were those little hoverboard things. Oh, yeah. So we were selling some of the hoverboard sites and we realized, like, there was no one really buying them. Like there’s not really they’re not that hot. And so we end up shutting them down and not not allowing them.

[00:25:01] So there’s there’s a type of FBA I’m sorry, there’s a type of drop shipping where people will just order the product on Alibaba, on all the express that shipped to their customer, just straight off all the express in the shipping time is the lag is really long and they don’t use, like, unique images. And, you know, it’s not like an illegal thing to do or it’s not even like unethical or anything. It’s just those businesses don’t sell well, so we typically don’t let them.

[00:25:28] Got it. Got it. You get a good look at a lot of e-commerce sites, sites. You mentioned the you mentioned the Amazon stuff. Are you seeing any other trends that are developing trends in e-commerce in particular?

[00:25:47] Well, I mean, it’s just in insights that you would that you would broker. Yeah.

[00:25:53] So I’d say like in terms of what buyers are looking for, you know, there are a lot of sellers come to us and they say, look, you know, what kind of multiple will I get for the sale of my business?

[00:26:04] And the answer is always the boring. It depends right and right. And, you know, they’re like, am I going to get twenty times my net monthly profit or am I going to get, you know, forty five times my net monthly profit? And it depends. Kind of sucks because if you’re making ten thousand dollars a month, that could be devastating to a thousand four hundred fifty thousand. And so those are always like, well, how do I get the four hundred and fifty and not the two hundred and the kind of like their specifics. But the general way to think about this is it comes down to bias, perception of risk. Right. So, you know, if the business has been around longer, that’s a positive sign. So if it’s been around longer, it’s got more history. That’s generally a positive sign. Yes. If the business has diversified traffic so you don’t have one traffic channel or one way of getting customers and you’ve got three or four or five, they’re looking.

[00:26:55] You’d like one if they have.

[00:26:57] One affiliate, yes, one affiliate, skeptical, skeptical, the more affiliates you have, the more stable no, no one affiliate does more than 10 percent of your sales or whatever like that.

[00:27:08] That’s an even stronger sign that your business is more stable. And it doesn’t mean that your business isn’t sellable. If you have, like one affiliate that’s kind of crushing the others, system is not sellable, just means you’re likely to take a slight ding on your multiple because of that, similar to like if you have only one product. So if you’re in a business and you have one single product that’s that’s selling really well, that’s kind of like making your entire business, your business still might be sellable. But as a buyer, I’m going to want to pay a discount for that because there’s lots of risk with just one product to me so other people can come in, they could find a supplier that that product could run out of fashion. Like, you know, if you have 10, 12 products, they’re selling well. OK, that’s a little more diversified. I’m willing to pay a bit more. So those are the kind of like the things that affect the multiple is is the buyer’s perception of risk in buying the business. How long? How long they’ll make me money.

[00:28:05] Something is only worth what somebody will pay for it, right? Yeah.

[00:28:08] Yeah, exactly.

[00:28:10] So like I mentioned at the top of the interview, you’re another expat. What do you miss about the USA?

[00:28:18] What I miss about the USA, I want to ask you definitely some food things, right, is like in and out and as delicious to be nice out in our burger right now, but like things like that for sure. But but to get a little more, I don’t know, a little more.

[00:28:36] Specifically, more honest, you know, there are things that are challenging in Asia just in terms of communication. So, for example, I was telling you, my wife and I got a puppy, right. So we have this Pomeranian dog that you were playing with great fun. But like, there’s some miscommunication that she used to have. So we can go to the groomer. She could take you to the groomer and try to like, explain in like English that’s tough. And that groomer’s English stuff, you know, what kind of cut she wants to give the dog and then they could end up get the dog off.

[00:29:10] Right. Completely shaving off. All the dog ends up getting a mohawk. Yeah, for sure. And like, you know, that’s the kind of thing that, like, you just kind of have to roll your eyes, throw up your hands, just kind of go, oh, this is life. This is what we call it. You know, we call it here in Thailand. Titti. Yeah. Just and yeah. You know that one. Yeah. This is Africa. This is Asia. Like we you have to get used to.

[00:29:35] And it’s funny, you know, as an expat, my business partner and I moved to the Philippines and we traveled through Asia. But it’s different coming to visit for two weeks versus like living there. And and my business partner would get a little both of us, we get frustrated with that. But he continued to get frustrated when things weren’t exactly right. Or he would order like and this is silly, but our coffee was like, you want warm milk? And they would never be able to get, like, warm milk. And he was like, you just get frustrated and like, God, it can never do anything right. I never and, you know, eventually you just you learn to just kind of like live with that.

[00:30:09] And after a man. After my own heart. Yeah.

[00:30:13] You just you have to if you don’t learn to live with that and learn how to deal with those kind of annoyances, you’ll just make yourself crazy.

[00:30:22] Indeed. Yes. And I have at times. So obviously things in America have gotten rather nuts.

[00:30:31] How often do you praise yourself for the decision you made to come out here? And I do every single day.

[00:30:39] Yeah. Know, I mean, I’m so happy that I had the opportunity and took it right. I mean, there’s a lot of people that could have could have made it happen but didn’t. I mean, there are other times in my life where I didn’t drive, but and now what? I’m so glad that I did. And it’s what I when I originally left, it wasn’t like a total mindset. It was just one thing. I was like basically I’m just moving my home and where I live from the U.S. to the Philippines. But everything stays the same. Like we had an office, physical office that we went into. You know, we just we kind of kept everything the same. We lived in one place and we would take a vacation from there, but come back to our home. And then it was another mindshift later that, like, made me realize, like, we don’t have to have a physical office, you know, we don’t have to go to the office every day. You can work from home. You can travel and work at the same time. You’re going to have your whole team do this through technology. And so, like all these things, add it up. And and I wouldn’t have even realized any of that. I think if I would have stayed in the US, I would have missed out on this whole, like, lifestyle. It’s you know, I say I do it. No, you’ve done it. But like, there are other people doing it. There are thousands of people that are kind of expat entrepreneurs that are running legitimate businesses and doing it remotely.

[00:31:53] And I’m not talking about those like digital backpackers. I’m not talking about the the kind of like people hanging out in the and the hostels or whatever. Like that’s a thing. And people do that. That’s great. But no, I mean, there’s there’s real entrepreneurs that are doing this kind of like travel abroad thing. That’s vastly.

[00:32:09] Well, if Trump gets reelected, God forbid there will be a lot more that point, actually.

[00:32:15] I’ve had a lot of people that I’ve known seems like a lifetime ago when I was in the Navy a long time ago and I had some of those, you’ll reach out.

[00:32:22] I’ve had people from high school reach out recently, like in the last year or two and say, hey, Justin, I see that you’re kind of like living abroad and you’ve been doing a long time. Can I ask some questions or are you so happy you got out? And there seems to be more interest in that from the US? I never and all the years I’ve been over here, that wasn’t a super common thing on some people go, oh, that’s cool. What you’re doing seems kind of interesting or neat, but in the last year or two, it’s a lot more like like legitimate interest and possibly getting out that I’d never I’d never seen before.

[00:32:57] Oh, yeah. Now, if you could give some advice to someone selling a mainstream site, these sites to go to your site and listed, what would that advice be?

[00:33:09] Yes. With us now, I mean, non self serving stuff. I mean, prepare to smile a year before.

[00:33:17] So, I mean, sometimes you don’t have the opportunity. So sometimes, like, you know, you’re going through divorce and you need to sell the business to paper or whatever, and they just don’t have the time then, you know, the time and all the time. But if you think that you may have some interest in selling the business at some point in the future, then, you know, have a talk with a broker. Right. Have a conversation. Start looking at getting your financials ready and a broker will kind of guide you on the things you need to do to prepare for that. But getting your financials in order is helpful, particularly once you get like some margin six to 12 months out from selling. You’re going to want to start doing things like making sure your books are in order, making sure the business is able to be turned over, making sure you get rid of any spend that you have associated with the business that isn’t actually helping. So a lot of time on the marketing side of our business and on the markets as we’re doing a lot of exploratory things, like I’m throwing dollars at something and I don’t know if it’s gonna work, but as a test, right. I like get rid of that test, you know, 12 months out, definitely six months off from the sale of your business. And the reason is, you know, we’re going to count. You’re going to have a lot of those expenses count against you on the profit loss. And so, you know, it makes sense for you to start to cut back on any of the things that aren’t actually making you a profit, that are actually making you money.

[00:34:35] Absolutely. And don’t change anything. After we get into this, I’ll tell you a little story.

[00:34:43] I’ll tell you this, Bruce. We have people that list with us. They actually submit their to be listed and then they say we get them listed on our site and we’re going through the process of finding a buyer and and screening buyers and buyers, particularly for the larger businesses they want. They want a detailed review. They’re going to dig into it. And you have your sellers that feel like they’re already sold the business. And so they’re kind of like letting it get neglected or they’re ordering more back.

[00:35:07] You read you read my mind. Oh, man, no. Did you we beat these guys up about it.

[00:35:12] We’re telling the sellers, no, no, you can’t do that. And I understand the thought process. You’re kind of like, I’m done with this. Anyway, let me move on. But no, until you get money in your hand wired to your account, you need to continue working on the business until you get the money. Don’t drop the ball because you got to this all the way through.

[00:35:32] Man Yeah, exactly.

[00:35:36] And we want to say we’re on the same page there. Well, we did. We most certainly are. Well, hey, Justin, I’d really like to thank you for being our guest today on Adult Site Broker Talk, and I hope we’ll get a chance to do this again soon.

[00:35:48] Thanks, Bruce. Appreciate it, man. Now, it’s my pleasure. Thank you.

[00:35:53] My broker tip today is part five of how to buy an adult website. Last week we talked about how to determine the value of a website, how to negotiate the sale and how to get to the point of drawing up an agreement. So now you’re talking to your attorney and you’re having them draft an agreement. What should be in it? Well, your attorney will guide you through the legal side, but here are some considerations to keep in mind from a buying standpoint. What is the date you’d like to close now?

[00:36:22] Make sure you know that you’ll have the money to either pay the deposit or the entire amount of the purchase by that date. I’ve had buyers who aren’t ready and that just causes issues. In fact, I’m going through some of that right now with a couple of my deals. Make sure that all of the assets you’re purchasing are in that agreement, such as every domain included in the sale processing and payment accounts, relationships with vendors, all records including two to five, seven data software to run the sites and any other assets, such as source code for the sites. Of course, it should spell out any payment schedule if there is one who’s responsible for closing costs, such as paying for escrow. And there are always terms that are unique to yours and the seller situation. This assumes you’re the party responsible for drawing up the agreement. If the seller is drawing it up, then it’s important that you express all of this to your legal representatives so they can check the seller’s agreement and see if any changes are necessary. We’ll talk about the subject more next week. And next week, we’ll be talking to notable porn actor Lance Hart.

[00:37:34] And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest. Justin Cook. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

 

Adult Site Broker Talk Episode 12

[00:00:09] This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and we discuss what’s going on in our business. Plus, we give you a tip on buying and selling websites. This week, we’ll be talking to Jay Kopita, a.k.a. LAJay of YNot.

[00:00:33] Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult website brokerage with Adult Site Broker cash, you’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us at Adult Site Broker. Check our website at Adult Site Broker dot com for more details. First of all, today, let’s cover some of the news going on in our industry. Organizers of the L’Oeil Expo Las Vegas Trade Show have elected to postpone this year’s event to twenty twenty one in the wake of the ongoing novel coronavirus pandemic. In a statement, the promoter said it’s public knowledge flights have been restricted that would affect the full development of the event’s schedule. We will be announcing the new dates for the event in the upcoming months, which will be held for the first time in the United States. The Free Speech Coalition has reached an agreement with a group of talent agents to institute a more formal process for reporting positive covid-19 tests and possible exposures outside of the past testing system. The FCC has recently learned of several incidents in which performers and crew were exposed to covid-19 on adult film sets in the past few weeks because the testing was done outside of pass through production companies that are not members of FSC.

[00:02:02] There has not been adequate accounting of the incidents. Three performers have reportedly tested positive for covid-19 in the past few weeks, resulting in onset exposures and in one case, the quarantine of a crew in unrelated incidents. There have been reports of crew members and makeup artists testing positive for the virus. In the statement, the FCC asked that producers, performers and other members of the community report any covid related incidents outside of pass to the FCC. Do not assume that no news is good news. As we have learned over the past several weeks, positive tests are occurring in the production pool. They are not being publicly disclosed. A negative test, even one conducted twenty four hours prior to a shoot is not a guarantee that a person is negative. Now let’s feature our Property of the Week that’s available for sale at Adult Site Broker. We are offering a sex toy review site dedicated to exploring sexuality and sharing and reviewing the author’s favorite sex toys. The thing that really stands out is the extremely high quality content used throughout the site. Most sites, especially review sites, use junk content that is very obviously written just to rank four terms in Google.

[00:03:22] This site is written in the first person and is a joy to read. The authors take the reader on a journey showing them which toys that they find the most enjoyable and explaining how to best use them. The rankings in Google are high because Google has rewarded the site due to the quality of the content. It’s also a nicely diversified site in terms of revenue. It’s from a good mix of affiliate offers so the business doesn’t hinge on only one main program. The site is also very diversified in terms of traffic to individual pages. The most traffic page on the site only makes up 14 percent of the traffic, so it’s not dependent on just one page ranking. Well, all content is exclusive. Nothing has been taken from elsewhere. Pretty much all of the traffic comes from organic Google results. No ad or traffic buying has ever taken place. This is an outstanding opportunity for the new owner if they want to further boost the traffic. This outstanding sex toy review site is available for only two hundred and twenty five thousand dollars. Now time for this week’s interview.

[00:04:31] My guest today on Adult Site Broker Talk is Jay Kopita, a.k.a. LAJay, partner at YNot Group.

[00:04:39] Jay, thanks for being with us today. Hey, Bruce, thanks for having me. I appreciate it. My pleasure.

[00:04:45] Now, why not? Has been around since nineteen ninety six at that time.

[00:04:49] Their goal is to provide early online developers of adult websites, the central hub, where they could network and promote ethical business practices in what was then a largely lawless Internet. The company has changed ownership several times since its early days, eventually moving its core presence to the domain. Why not dotcom and branching out with additional services for businesses? Today, the company one that group offers a variety of B2B services for adult businesses. Why not also operates the blog?

[00:05:21] Why Not Europe, which focuses on adult business news coming out of the EU in early 2016? The company added. Why not shoot me a photojournalism site in collaboration with. If that’s easy for me to say, veteran adult industry photographer Buster Brown currently, why not has also added Why Not Cam, an online magazine that offers tips and advice to CAM models in addition to its well read blogs and resource websites? Why not? Group also operates popular industry events and collaboration with the biggest industry business conferences. The Why Not Grand Prix takes place at multiple trade shows throughout the year and lets participants compete against each other in exciting and fun go kart races.

[00:06:08] Plus, the well attended won not awards formal event when formal events take place.

[00:06:14] It happens every year in Prague and collaboration with the Affiliates Summit, which we hope is going to happen this year. But you was crushed. We are all the one out of words offers the adult industry an opportunity to recognize the biggest achievers in the adult online sector.

[00:06:31] Why not also owns and operates?

[00:06:33] Why not mail a hosted email marketing and delivery platform that provides respected businesses with a powerful platform for driving email marketing success? He said respected business, which you’ve also worked with me recently.

[00:06:49] Why not added the White Cam Awards in Hollywood, not to mention why not marketplace?

[00:06:57] Ok, the question is, what are you guys do in your spare time? It’s a good question, especially after covid really kept everybody at home.

[00:07:07] We’ve been busier than now. You know, it’s funny because you mentioned like a shitload of things that we have going on and it’s not even all. I mean, we’ve also got why not summit, which is going to be our online virtual trade show, July 20th and 21st. We’ve also got Why Not magazine, which is an online magazine, which we do themes pretty much every three months or so, and it’s published online, except when we do trade shows, then we’ll print up copies and bring them with us or ship them. That’s when you can actually get physical copies. We did a whole bunch at the lab in Columbia a couple of months ago. And let’s see what else community. That’s our trade show for CAM Models Business-to-business happening in March of twenty twenty one. We moved it out of twenty twenty completely and I know I’m missing something else there. I mean we had y not party often, which was a three day get together, which was basically revival of the Y not party, the WIP, which we used to do in Mexico.

[00:08:07] I got to, I used to go to that, I got to get down to Austin one of these days. Man that sounds like fun.

[00:08:13] Yeah, it’s good timing. We did it like four years ago, we had a good turnout. But I mean it’s like totally a luxury thing. It’s, you know, fun. It’s really not about business.

[00:08:23] So, you know, people are trying to watch what they’re spending on traveling and, you know, R Y and all that good stuff. It’s not really the show for that. However, people make lifelong relationships and friendships and even business deals through it.

[00:08:36] It just happens, you know, when people put people together, the events we used to do in Mexico weren’t exactly for business either. We didn’t know. I didn’t I didn’t have a sober moment, man.

[00:08:47] But yeah, the thing is, is that, though, is the allure was that it was just cheap as shit. I mean, I think I pretty much charge people like five hundred dollars for three days and that would cover your registration, your room and board and your food and alcohol. And that that covered you for like the whole thing.

[00:09:06] And it was like, yeah. So yeah, it was different times of God. I was doing that 2002 to 2005. Yep.

[00:09:17] Yep. Long time ago. So. So why don’t you talk about how you got your start in our crazy industry.

[00:09:25] Oh let’s see. I’m going to give you the short version. I was an actor in Hollywood through much of the 90s. I worked enough to call myself an actor, but not enough to sustain a living. And, you know, I was getting to an age where it’s like, I better get some back up here. I don’t want to be, you know, struggling for the rest of my life.

[00:09:43] You know, I did a bunch of TV, independent movies, some commercials and, you know, decided I want to stay in this industry. So let’s find something else. I was giving tours at the studios. I worked for a PR agency, and I did that for a couple of years. And there’s just I didn’t see any upward mobility. And I really kind of grew to despise Hollywood at that point. I’m like, I got to find a fucking better thing to do. And I answered an ad that needed a PR person for an adult company. The adult company was the parent company of why not? At the time they were known as Flying Crocodile and Sex Tracker. Anybody who’s been in the industry for at least fifteen years would know about that. Otherwise, they probably wouldn’t.

[00:10:26] And yeah, they hired me.

[00:10:28] This was in 2000 and I’ve just more or less forged my. Career along the way, building skills, networking with people, learning as I go, and just innovating, you know.

[00:10:42] Yeah, yeah. Let’s talk a little bit about your acting career. I’m interested in hearing about that.

[00:10:49] Oh, sure. Well, when I went to University University of Minnesota, I was a theater major and a speech communication minor. So the beauty is, is that I actually put my degrees to use in one way, shape or form.

[00:11:03] That makes one of you.

[00:11:05] Yeah. Yeah, right. It’s not a really common thing. So, yeah, I did a lot of theater in Minneapolis back in the 80s.

[00:11:13] By the time I graduated from college, I’m like, OK, I’m going to either move to New York, I’m going to move to L.A. The smarter choice probably would have been to move to New York, to a theater career, live hard and network and build my skills as well as my resume, because L.A. was more looking for, you know, that’s the type of city where you need to have like a final product. You need to know what you’re all about, be connected, all that stuff. And I didn’t have any of that. But I got out there. I started I got a commercial agent, I got a theatrical agent. I booked a national commercial and a movie like almost right away. So I’m like, OK, I’m going to be fucking famous, man.

[00:11:50] I’m going to be a star, seriously.

[00:11:53] And then let’s see what else. I mean, I, I got a recurring role on Melrose Place in nineteen ninety three. I had a recurring slew of commercials for The Arsenio Hall Show. That’s, that’s how things started. So it was like gangbusters at first.

[00:12:08] And, you know, I did I mean a lot of different shows I was on. I’m on IMDB. It’s got a bunch of my credits, but not all of them. I was pretty much relegated to playing bit parts, ten lines or less. Nothing really exciting but shit.

[00:12:26] I mean, I think back there was a period of time where I was literally going out an audition every few days on average. You know, there’s some people that are lucky if they get an audition once a month or two and. Right.

[00:12:39] You know, and it’s weird because I see a lot of the people that I went up against now, you know, we’re all, you know, in our forties and fifties and I see a lot of the people that I went up against for commercials and TV shows and, you know, they’re they’re doing stuff. I mean, they’re regulars on TV series. I see them in movies. And like, I know that guy went up against or whatever. And, yeah, I did that for about seven, eight years and just really realized that better, better do something else.

[00:13:05] And, you know, I still do acting every now and then, but ninety nine percent of the time, I just I don’t care if I get an audition, if I don’t feel like I’m totally right for it, I’ll just tell my agent I’m not interested. You know, I don’t don’t have the time. I mean I own a business with Conor and cry. Yeah well I have the, the ability and the time to go out and do this kind of stuff. It’s just I’m not going to break my back over it. What would be a perfect fucking world is, you know, they do some stuff here in Austin. If I could book some sort of TV or movie gig once every three to four months there, I’d be out for like a couple of days. That would be more than fulfilling enough for me. Sure.

[00:13:48] Yeah. I think any time you’ve you’ve had a creative side of you, for me, it was sports announcing.

[00:13:57] It’s always nice to have that outlet. Having this podcast kind of gives me that outlet, which was kind of. Yeah, yeah.

[00:14:04] And you remember back to the days of Radio Dantewada, we both had had gigs there and that was the same thing, although I just I didn’t feel the benefit out of it. Frankie was awesome. But and she gets mentioned in two of my podcasts in a week about that.

[00:14:23] Yeah. She’s awesome.

[00:14:24] Lady, did you any any big I’m sure you had big star sightings from your from your days as an actor.

[00:14:36] Who did you meet and who did you like and who did.

[00:14:38] Oh God. Oh my God. That’s that’s a tough question because I mean, I, I always have the knack of finding myself in situations or being around people where you have a good story can come out of it. I mean, I’ll just throw a few your few your way. OK, I think is early is like nineteen ninety two. I was on the Third Street Promenade with some bodies of mine, pretty, pretty fucked up and we’re walking and all of a sudden I found myself, you know Adam Sandler is right there with us basically with a friend of his and I freaked out on him.

[00:15:10] I looked at me like, holy fucking shit, you’re Adam Sandler. And like, he freaked out. Like he was like, oh, my God, you know, is this guy going to hurt me? Is he going to do something because of it? I’ve only been in L.A. for like a month at this point, you know, so I just, you know, I controlled myself and, you know, he was cool and I was just like, no, sorry, I’m trying to be an actor out here and I’m a fan. And he probably thought, wow, what an idiot. But that was just. One of like literally a thousand stories, I mean, a thousand might be a little exaggerating, but it’s and it’s really not that far off. I mean, another I mean, I waited tables. I waited on a lot of famous people that way. I mean, I was in an elevator talking to Keanu Reeves. I was at a fucking bar with Leonardo DiCaprio was there. I mean, I was at a diner with some friends and Drew Barrymore came in and we ended up hanging out with her.

[00:15:58] That was like in nineteen ninety four, nineteen ninety five, something like that. I mean, I got to work with Heather Locklear, you know. I mean, I saw when I was even when I was working as a tour for, you know, like Paramount and Sony and Warner Brothers and Disney, you know, I met a lot of the actors and the entire cast of Frasier.

[00:16:22] And I got to talk to Megan Mullally for quite a while. You know, I just I talked to Martin Sheen when he was doing West Wing. Oh, I’m so I’ve just. Yeah, I fucking played pool with with Kiefer Sutherland at the Hollywood Athletic Club, and he seems cool. He’s great. He was awesome. And I saw Charlie Sheen at the restaurant that I waited tables at this house. Right around the time that I got one was that it was probably nineteen ninety two. It was a long time ago. So yeah, these are just ones that came off the top of my head if I really sat and thought about it.

[00:16:56] A lot of freakin stories, man.

[00:16:59] Ok, hey, well give me some funny stories about the adult industry and shit.

[00:17:05] What do you want to know about the adult industry? Oh, I mean, I can tell you one or two I’ve got a few Ron Jeremy stories, but you know what? I’m just going to leave that to your listeners imagination because everybody has their picture with Ron Jeremy at one point or another. I’ve got actual freakin stories with that guy. So that’s that’s a different story. How about I talk about I don’t know why P story? Why not party? Mexico is just so out of control down there.

[00:17:36] I was probably there. Go ahead.

[00:17:38] Yeah, well, I remember when Mark Womack walked through an entire plate glass window.

[00:17:43] That’s right. That was pretty interesting.

[00:17:46] Now, the time the band that I had hired to play the lead singer was all messed out or whatever and ended up trashing one of the villains. So that was fun to deal with. Oh, how about the time when we were trying to do Cybernet Expo in San Diego in twenty six and the hotel changed ownership and canceled on us eight weeks out?

[00:18:05] We had to sue them and put a cease and desist and their way of solving the problem, which wasn’t a problem to begin with. But they clearly had a Republican situation to the please. They ended up hiring like twenty security guards to basically stand base around the entire show and look at all the security guards for every two people.

[00:18:24] And it was more than twenty dude. It was so stupid. I kept walking up to the security guards. I kept going. So everything OK? Yeah.

[00:18:32] Are we under control? And they were laughing at it. Other guy, some best group we’ve ever done security for.

[00:18:38] It’s unbelievable. But yeah, I mean, just tons of stories. I mean another one I’ll never forget. I was, I was I was in Vegas at an eighty eight years ago and hang with Attorney Eric Barnstead at the time and we’re at the bar. It’s like ten o’clock in the morning. This model comes know she wasn’t even like awake or sober. Something just kind of comes walking over. She’s rifling through a purse, trying to find money to buy a drink. And I’m just looking at her like you need help or whatever. And she’s like, oh, I just need to buy a drink. And what do you guys help me? I’ll give you an autographed picture. It’s just like I thanks. But, you know, we work in the industry, blah, blah, blah. Eric being the sucker that he ended up buying her a drink because she felt compelled she felt compelled to talk to us for whatever. And then she’s like, you know, I used to be a cheerleader for Houston.

[00:19:23] I said to her, I go the Oilers and she looks back and she’s like, no, the Texans, I’m not that old.

[00:19:32] And Erick was laughing so hard that tears were coming down his face because, I mean, seriously, she looked haggard. I thought she was probably closer to 50. But, you know, she was probably more like thirty five because, I mean, the Houston Oilers, that franchise has been gone since, what, like nineteen ninety.

[00:19:52] More, I don’t know, it’s been a long time, so, oh, you ruined her day, didn’t you? Well, you know what? Shit happens sometimes. And it wasn’t even like it was intentional. It was like, you know what the Oilers are. You wouldn’t do it intentionally anyway. You too. Nice guy. Yeah. Yeah.

[00:20:11] That’s what you are. You are. I know. I know. You come across tough, but I know I know you are. So so talk a bit about the whole coronavirus situation and your thoughts about it now.

[00:20:24] You know, it’s weird because when things start first coming out in very early March, end of February, I thought, OK, what is this bullshit that they’re trying to scare us with? What’s going on in Italy, what’s going on now in parts of Europe? And I just I wasn’t really fully buying it, you know, and then, like in a week in March, every single major freak show just started canceling and they canceled South by Southwest, which is the big show here in Austin. And I figured, you know, that’s been going on for like 30 something years and they’ve never canceled it ever. It brings in like a half a billion dollars to the economy. This shit must be real if that’s going on. So that’s when I started taking it seriously. And but here’s the thing, though.

[00:21:08] At the end of the day, I mean, even in Texas where we’ve got like twenty eight million people, I think I don’t even think we’ve reached 2000 deaths yet in the state. And this pandemic’s been around for, you know, the better part of four months now already. So, I mean, I’m playing it safe. I’m playing by the rules. I’m taking it seriously. I completely had to alter a lot of my business plans, my farm plans, my travel, just what I do in general.

[00:21:36] And I mean, it’s a game changer. Obviously, I, I really fucking hate it, but I’ve adapted to it and I’ll deal with it as long as I need to.

[00:21:48] Yeah, absolutely. One of your main products is one up male. Talk a bit about that and how people can benefit from it.

[00:21:58] No thanks. Yeah. So why not male. I think we’ve established that in like 2010, 2011, doing it for almost ten years now. Basically anybody who has their own mailing list, I’m not talking about people that are buying mailing lists or trying to get on someone else’s or, you know, leverage, whatever. I mean, it’s like it’s your own collected mailing list, whether you’re a sole proprietor, like a model. And you’ve got a few hundred emails that you’ve collected through a form on your site or you’re a full on traffic or cam network where you’re pumping out tens of millions of emails per month. Why not? Mail is the product to use if you are looking for better deliverability, if you’re putting out adult content, because obviously we don’t discriminate against that, whereas most other platforms do and people think they can try to skirt the rules and do whatever they want just to save a buck or two. But at the end of the day, you know, you’re working with a company that not only doesn’t give a shit about you, but lumps you in with doing illegal activity. And I just don’t know why people would want to support something like that. And I mean, to us, why not? Name has been in the industry for going on twenty four years and we’re accessible. And, you know, if we cost a little bit more, it’s because we’re giving the white glove treatment and we’re making sure that you’re doing it right.

[00:23:17] You guys do you most certainly. Most you most certainly do. Richard does a great job of supporting it.

[00:23:22] Yeah, he’s awesome. I mean he gets beyond beyond the call of duty, right.

[00:23:27] And yeah, I mean, at the end of the day, we just want people to do their email marketing, do it properly and, you know, get into inboxes and, you know, actually make money, whether in the short or long run it.

[00:23:40] So, you know, anybody can use one email. You have a product, you have your own list. You can work with us.

[00:23:49] Hey, what is this thing I got? I think it was yesterday in my inbox, which is something you didn’t mention, which I think is a new product, something about an EMT p mail product that you guys are launching.

[00:24:05] Yeah, we do have something like that. I don’t really have a lot of the details when it comes to this. I mean, when it comes to, you know what, we do it. Why not? My roles are primarily the face of the company bringing in new business. Yes, selling all the sponsorships, selling all the advertising and just doing the general marketing. Whereas as far as like the back end in the structure and the infrastructure and all that stuff, conures in charge of all that. And, you know, I know that either Koner Richard would have a better answer for there. Sure.

[00:24:41] Ok, yeah, that’s that’s pretty much all I can mention.

[00:24:45] So that hasn’t quite that hasn’t quite hit your desk yet.

[00:24:48] No. And to be honest with you.

[00:24:50] I think it is I want to know at the last possible minute, because I’ve got so much clout in my head right now that I just I don’t need something where it’s just going to have to, you know, be another responsibility, you know?

[00:25:04] You mentioned Connor and, you know, another good friend.

[00:25:09] And but my question is, how could you be a business partner and friend with a Dodger fan? That’s what I’d like to know.

[00:25:18] Well, I mean, at the end of the day, I don’t have an affinity to any sports teams.

[00:25:24] You know, I like a few players out there because of their personalities and their skills. But I don’t really care about a franchise because it’s so rare that any one player stays with a franchise their whole career. You’re absolutely you’re absolutely right. Yeah. It’s like you’re like the guy one day when he puts on a different shirt and you hate him.

[00:25:43] I root for a lot. I root for laundrymen, although I do have my favorite players and some of them, believe it or not, are even on the Dodgers. I just don’t want them to win being a Giants.

[00:25:55] So let’s let’s talk about let’s talk about Connor a little bit.

[00:26:00] That sucks. You guys have had a business partnership for so long. Yeah.

[00:26:05] And you guys could not be more different. What makes your business partnership work?

[00:26:12] I think our business partnership works extremely well because at the end of the day, we have a certain kind of codependency on each other. You know, it’s just like we talk about these scenarios where it’s like if something happened to one guy, how fucked would the other one be? We just have a really good synergy. I mean, when it comes to like our core values and how we view the industry and how much we care about it and where we want to go with it, we’re in agreement like literally ninety five percent of the time. We agree on a lot of shit. We agree on a lot of political stuff. Just I don’t know a lot of things that make a person who they are pretty much on the same page with a lot of that shit. And our personalities. Yeah. Are quite different. Our approach to how we do things is very different. It just I think it balances it out, really. You know, he has much more of a big picture, analytical kind of guy, whereas I’m more about the details and more about the just, I don’t know, jumping into things. So, you know, the relationships that I’ve cultivated over the years makes it easier for us to sell the stuff that he puts together.

[00:27:22] And I and I see that from afar.

[00:27:25] And I won’t I will say, and I’ve said this to you and I’ve said this to other people about you, you are by far the best salesperson in the adult industry by a good margin.

[00:27:38] I appreciate that. You know, I do feel like I am a very strong salesman. I mean, I’ve been doing sales of one kind or another. I mean, an active career, counselors, sales do. I would say, sure, I was even doing telemarketing as early as nineteen eighty six. Nineteen eighty seven. So nineteen eighty seven. Yeah. So I’ve been in the game for sales one way or another now for 30 some odd years.

[00:28:02] So I got to be. I’m sure you do.

[00:28:05] But you know the thing is, is that I don’t know, I still got a lot to learn. There’s certain things. I mean my thing is, is that I know people well enough to a point to know what they’re going to be impressed by, what what their triggers are going to be and just how much to push them without pissing them off, huh?

[00:28:22] There you go. Well, Jay, your newest product is why not market? Talk about that a little bit, if you would.

[00:28:32] That’s another thing where it’s much more about Richard and Connor being able to talk about it. But at the end of the day, it’s you know, it’s similar to like Salesforce, but the adult industry, it’s from us. So you’re getting our kind of support and our accessibility. It’s marketing, automation. You have sales, email marketing, just like why not mail marketing automation? It’s a CRM. You can track your your sales, your contacts. It’s a database and you can integrate it with, you know, a bunch of different things. I mean, kind of sounds like I’m talking out of my ass because I don’t know a lot about it.

[00:29:18] No, actually that sounded really good. Thank you. Give yourself up. Sure.

[00:29:24] Yeah. I mean, the thing is, I’m never one of these guys and I’ve always been this way. And it’s not really a trait of company owners is that I don’t pretend to know everything and I don’t always act like I’m right. When I’m wrong, I’m wrong. And there’s a lot of shit out there that I just don’t know about. And then I just need to defer because, you know, Conor, I’ll be the first to say that he’s a lot smarter than me in most areas.

[00:29:50] But, yeah, it’s smarter than most people.

[00:29:54] He is, you know, but he also has certain Absent-Minded things about him and, you know, like, I don’t know, I’ll bust his ass for, you know, like facial recognition.

[00:30:05] I recognize people. I remember names. I’ll remember details and numbers and stuff like that. Whereas he just doesn’t that’s just not his thing. So, yeah, I’ll destroy him and stuff like that. But just general knowledge. He’s got a much better grip on that. And his, his reading comprehension is a lot better than mine.

[00:30:25] So there you go.

[00:30:28] Well, Jake, I would like to thank you so much for joining us today on Adult Site Broker Talk. And I hope to get you back again on a future show.

[00:30:36] Thanks for having me. I appreciate it, Bruce. It was my pleasure.

[00:30:40] My broker tip today as part four of how to buy a Web site. Last week, we discussed making an offer and deciding the best price for the site you’re buying. Once you’ve made your offer, the work really begins. If you’re working with a broker, like say, oh, I don’t know, pick one Adult Site Broker. We handled the negotiation for you. Let’s say the seller doesn’t accept your offer. They may make a counteroffer. If you decide that you’re willing to pay more, you can either accept their counter offer or counter back to them. A good rule of thumb is to always leave room to negotiate. So don’t make an offer that is the absolute most you’re willing to pay. If you do that, then you have nowhere to go. If the owner counters your offer, once the owner and you have come to a deal, then it’s time to do some due diligence beyond what it is you’ve already done. During the initial process of looking at the site, you should have asked some questions like in the case of a Paysite, how many joints and rebuilds there are per day and any other pertinent questions during due diligence. You need to make sure everything is where you need it to be technically to integrate it with what you’re already doing.

[00:31:48] You may even get your developer involved. If you’re not tech savvy, you and your developers should ask those pertinent questions. Once those are answered to your satisfaction, you should either have the seller or yourself draw up a sales agreement. I always tell my clients to do the agreement. Why? Because that way you can dictate the terms. So whether you’re the buyer or the seller, you can make the rules. However, just be ready to have the seller’s attorney change some of those rules. Nothing is final until everything is signed off on another thing we do for our clients, this is a letter of intent prior to the sales agreement being done. This gives your attorney a roadmap for the agreement, the letter of intent and more. So the agreement will have all of the terms involved, including who pays for everything, who pays for escrow, for instance, this can be paid by the buyer, the seller, or split between both parties. We’ll talk more about the subject next week. And next week we’ll be talking to Justin Cook, my mainstream counterpart at Empire Flipper’s.

[00:32:56] And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest, DJ Kapela, of Why Not Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

 

Adult Site Broker Talk Episode 11

[00:00:09] This is Bruce Friedman from Adult Site Broker. And welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and we discuss what’s going on in our business. Plus, we give you a tip on buying and selling websites. This week, we’ll be talking to Massi from Feet4Cash.

[00:00:33] Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult website brokerage with Adult Site Broker cash. You’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us at Adult Site Broker. Check our website at Adult Site Broker dot com for more details. First of all, let’s cover some of the news going on in our industry Monday in a letter from adult film producers and buyers. This message was posted on the Free Speech Coalition website. We are deeply concerned for the health and safety of every member of the adult entertainment community. The inability to produce has caused financial hardship throughout the industry, and we are eager to return to work as you are, however, to protect you, our community and our industry. We have agreed not to resume production of content with people who don’t live in the same household until the following conditions are met. Film production is legally permitted under the phased reopening guidelines in the local and national jurisdictions where the production will occur. Free Speech Coalition publishes production, health and safety guidelines for sets during covid, and companies that produce content for it have adopted an industry standard set of safety protocols. Only when these three elements are in place and we’re confident we have effectively minimized risk for our performers and crew in our community, will we be able to resume production? We are working to these goals as quickly as possible. We’re all in this together. A group of Tampa Bay, Florida, adult businesses have filed a lawsuit challenging the Small Business Administration’s clause in their loan application, which can be interpreted to discriminate against sexually oriented businesses.

[00:02:30] According to a Tampa Bay Times report, Fantasy Land, Adult Super Center and Charlotte’s Cabaret in Tampa, Silk’s in Palm Harbor and Diamond Dolls in Clearwater, along with several other adult businesses in Florida, are suing the Small Business Administration, its administrator and U.S. Treasury Secretary, Steven Manoogian in federal court in Tampa. The lawsuit, the report continues, calls the policy regarding adult businesses is discriminatory and unconstitutional and says employees were engaged in First Amendment protected expression. Now let’s feature our Property of the Week that’s for sale at Adult Site Broker. This week, we’re featuring a premium tube site. The owner originally bought a tube script, but revised it by adding the following an option for premium videos on a paper sale basis, multi-language functionality, tabs, banners and different sizes with the option to add keywords and view stats. A pop under script, a pre roll system to show pre rules on V.R. as well as 2D videos an option so you can import embedded content in bulk from other tubes. The site has 20000 nonexclusive videos and trailers. It also acts as an affiliate for all of the studios and earns on a regular basis or model while sending traffic to these sites. The traffic is 90 percent direct and 10 percent of affiliate. This is a great custom tube site for a company that already has traffic ascend to the tube that they want to monetize. Everything is plug and play. This is an outstanding product for campsites, tubes or any other site that wants to better monetize their traffic. And it’s selling for only one hundred and twenty five thousand dollars. Now, time for this week’s interview.

[00:04:28] Today on Adult Site Broker Talk. I’m speaking to one of my absolute favorite people in the adult space, Massi from Feet4Cash. Thanks for being with us today. Well, thank you, Bruce for the invitation. I’m thrilled about that. Thank you so much.

[00:04:43] So here’s some info on feed for cash was established in two thousand eight feet for cash is a network of pay sites mainly focused on the foot fetish Nesh with a total of 18 sites. The program has a site aimed for every taste and foot fetish. Affiliates earn a 50 percent lifetime commission on every sale and rebill, plus five percent on referrals to other Web masters. All content is exclusive and produced in-house, which makes their content unique and recognized in the foot fetish community. Try saying that three times. Another important factor is non nude sites in the network. These can be promoted in ways that no adult Paysite can get from the program. Many monetization opportunities. So Masae, let’s let’s start with how feet for cash was born. Why don’t you tell us about it?

[00:05:35] Well, it was as you said, it was 2008, and I remember I’ve been a friend with my the other co-founder, Fabrizio, and we’ve been friends since, like, forever. And we actually met for the first time on a foot fetish chat back in the days. And we always thought about one day we should produce our own content because he’s a photographer, of course, and I’m in the touch side. So one day in 2008, he came to my house and he told me, I must say, you have to do this. I, I want to start shooting pictures and videos with models and I will we need to build to build the Paysite. I think it is at that time, I didn’t know anything about building site or anything about getting in traffic, anything without even finding models. So we stopped.

[00:06:27] Were you what were you doing or were you doing back then?

[00:06:30] Well, same thing I’m doing now. I mean, I’m a software developer, as you know. So I’m I’m an employee in a company. And I was doing that. And yes, I did have a few websites as an affiliate, but it wasn’t really my I wasn’t even thinking about making that business. OK, so we start from scratch. And I it was we it took us about two years before starting to understand how things were actually working, because even finding models was not easy, because you had no one, no one knows you. And you need to find a model and start asking, you know, I want to shoot pictures of your feet. And that’s not easy. It’s actually easier when you ask for regular porn most of the time. Interesting. Yeah, it is. Why do you think why do you think that is? Because we are still seen as freaks basically. So it’s it’s something, you know, when you should regular porn, you you go to models that are already in that area. But for us, we wanted to shoot regular girls. So girls that you can find next door, girls that have never been models before. So it was a bit more difficult about that. Absolutely.

[00:07:47] But, you know, in time when you start building up a name and being a bit more known in the area as well, you know, it became easier and easier, but it wasn’t easy at all at the beginning. And plus we started into 2008. And you can agree with me that that time wasn’t the best time to open a Paysite, wasn’t the best time to do anything.

[00:08:12] Exactly. Exactly.

[00:08:14] So in a way, it was harder, of course, at the beginning. But in a way it does. And if you in the coming years, because we start in the worst possible time, we had to fight for every league, for every sale. And as time goes on, it became easier, you know, when you when you experienced that get easier. So that’s it was interesting.

[00:08:37] I didn’t even know you had a business partner.

[00:08:40] Yeah, I do. I do. With the two of us.

[00:08:43] You are the face you are the face of feed for cash. There’s no two ways about it.

[00:08:48] Well, yes, it’s true. And this is the one that creates all the content. So it’s the classic case where we wouldn’t be able to be alone anyway. I mean, we need both of us because he’s great taking pictures. Everybody’s saying that our content is great. So and they need to thank him for that because he’s the one that’s so it is on the Facebook and these applications account and so works.

[00:09:13] Absolutely. So what made you decide to start the company besides your your friend’s inspiration?

[00:09:21] Well, it was more for something that we always dreamed about before, it’s not we didn’t want to start saying, OK, this is going to be our main business from now on. Of course not, because we knew nothing about that. But we being foot fetishist ourselves, we knew that there was some kind of content that wasn’t there. It was really, really hard to find the content that we wanted to see. And we said, OK, let’s go and make it and see what happens. So it was, you know, middle way between having fun together, doing something that we loved and also learning something, of course.

[00:10:04] Ok, so you obviously have a great passion. And I know you said I know you have a passion for four feet, so you take mine.

[00:10:16] So what makes in your mind great foot fetish content that you didn’t see that you wanted in your site?

[00:10:29] Well, it’s, of course, kind of difficult to explain to you that you don’t like feet, as you know. But the thing is, it was a mix of things, was a certain angles of shooting there, wasn’t there? We didn’t I mean, there was not many people should in the content, as we want to see, because there are some certain kind of pose of the model that we as foot fetishes love to see. And they wasn’t there. And also what we really didn’t see there, it was, you know, being some more open look for details like it’s not like you you just put a model, shoot our feet and that’s it. We wanted to do something more like making her wear some expensive stockings, expensive pantyhose, make it dressed up nicely, make it even even the location being a bit more important on the on the shooting. And so and also the fact that we as you said before, we don’t shoot. Well, some of our content is no new content. There was was missing actually. There were a few websites doing that, but not enough. And mind you, many guys into feet, they want to see, you know, regular girls and something they can dream about being a girl that they meet everywhere. So being nude was something that was missing as well.

[00:11:58] So am I correct you? It’s not that I don’t like feet. I just like tits and ass pussy and legs more. So let me let me just clear that up.

[00:12:09] Ok, so what do you think the main advantages of a niche? Everyone says, well, nations are where the money is. Do you agree?

[00:12:22] I do to a certain extent. I mean, it’s true that working in a nation gives you some advantages. And for sure, there is one which is less competition, even if that that’s why we have so many websites, because it’s not just about food. We don’t like to call food fetish and each. Right. We because there are so many micro issues inside the food fetish that if you should correct that you will find less competition and more loyal customers because what what a foot fetish does. And anyone in the niche, I think you are so desperate to look in for the content. Exactly. The content you love and you have in your mind exactly what you want is not just feed again that when you find it is you want to pay for that and you will constantly pay for that if the company gives you the correct content. So that’s why I mean, we have customers, members that are renewing their membership since like seven, eight years. So that’s quite that. That’s the advantages. Even though I said I said to a certain extent, because these days I think that they’re really keen. Success is the way to you how to drive traffic to our site. You can sell anything online. If you know how to drive traffic, you just have to to match the right person, you with the right product. So so it’s the same on a nation. The only thing is that in issue I have, of course, less competition and this more loyal customer, that’s for sure, because you have lots of feedback. They they, you know, they start to be your main. It’s like being in a family in a way. I mean with customers writing emails and requesting custom videos as well. And we became friends with them. You know, it’s it’s something that you bond together like that because they know we love the same things, you know.

[00:14:19] Sure. What are the main challenges of working in this nation?

[00:14:25] Well, I will not talk about the challenges about I mean, if you if you are not into fetish and you want to start producing content in foot fetish, because that’s open up to a massive amount of challenges because you don’t know what you’re shooting, that’s not our case. Right. But apart from that, the main challenge is to find the members, because, as I said, you have less competition, but there are less people that you can target. Sure. So that that’s that’s the main thing that I find the right source of traffic, because some of the common sources of traffic, even even toobs some tunes, even the biggest one, are not the best source of traffic for us, whereas other tubes maybe a bit smaller. They are good sort of traffic. So it’s you know, when you when you have such a peculiar thing to do other times that the difficult part is to know where there are people that like that.

[00:15:25] Are there are there foot specific tubes?

[00:15:29] Yes. Yes. There are a few good foot fetish tubes. And also review sites are good, of course, and some message boards.

[00:15:40] Forums. Oh yeah. Yeah, that because. Yeah, yeah. Exactly. And those are if you find the right because even in that there are some forums where you shouldn’t even go because believe it or not, we’ve been treated really badly by some foot fetish communities, especially here. Yeah. Especially here in Italy. They would say you are making money over our passion. You should do it for free shoes.

[00:16:06] Yeah, they do. So this year, this is charity, folks. We spend our time and money for charity. So they actually actually say that more than once.

[00:16:20] Once.

[00:16:21] Oh, so OK, let me explain to you how the world works or exactly.

[00:16:27] So you avoid those people and then again, you find the right person, the right channels to to advertise your your account. But it’s not easy.

[00:16:35] Have you put together your own your own troops and forums?

[00:16:40] We tried. Well, the thing is, we are lucky on that because I used to have a forum back in the day since 2003. I know that it’s a foot fetish forum and it still exists today. Yeah, it’s it’s quite big. I mean, not huge, but he has 12000 members and their helped does a lot in the beginning because I could use that to advertise our size and everything.

[00:17:06] But apart from that, we always thought about building something inside our members area and maybe it will come in the future. But we still didn’t really have our troops easy enough.

[00:17:16] Yeah, yeah, yeah. But again, to. I’m not sure it’s worth it to build our own tube instead of, you know, advertising on others. It’s, you know, we need to work. Might as well do both. Yeah. It’s something that we still didn’t do, but it’s an option, of course.

[00:17:39] So what challenges to the last year, including shooty time to bring to your company?

[00:17:50] Ok, well, let’s turn to 2019. Last year, which was mainly V.R. was the main challenge because that’s the year where we finally started to produce VR. We’ve been trying to do that for a few years now. Right. And the thing with VR is that it’s not easy to many things are not easy. It’s not easy to find the perfect camera. It’s not easy to. The production really gave us lots of issues because it was not easy at all. And also for us that we’ve been producing regular videos since 12 years. It was actually and a bit of a learning curve about how to shoot and what to shoot, because the kind of videos that you do, the kind of scenes that you do in VR have to be different than what you regularly do. There are a few things that you need to learn, like the fact that the content with the girls is very important and like the fact that in every video you need to involve the one watching that as much as you can. So a few things that we didn’t we don’t. Again, we knew nothing about.

[00:19:02] But in time we we try to adapt. And this year we are getting results because we are getting good feedback from from members. And so it seems we are getting there quite fast. Good.

[00:19:16] Then two thousand twenty came and. Well, where do they start from? Well, obviously, the coronaviruses was big for us because we had to stop production for about two, two months and a half, which gave us a bit of an issue because we had what we also do for custom for our members. It’s custom videos. So basically they that request a specific video and then we create that for us. And we had a few orders in place that that we couldn’t shoot and we had to to to to postpone that. Yeah. And also updating our sites was a bit of an issue, even not as much as we thought, because luckily we plan ahead. So our sites have about six months or even more of backlog. So didn’t really the good. Yeah, yeah. It was a good thing. The only site decided that at some issues was the VR, because being brand new we didn’t have that huge backlog. But anyway, we did manage to and what we still didn’t see, but we expect that to come sooner or later was some sort of drop on memberships. So far this has been well, it’s something we all hope not, of course, but it’s something that you need to consider because the economic and economic consequences of of this crisis have been huge. And, you know, I mean, if it doesn’t happen, I’m more than happy that it’s OK. But it’s something that we have to consider for the future.

[00:20:57] How was it being in in the league? I was watching a news show today about coronavirus and about how we remember Italy was ground zero. Yeah. And the Western world actually ground zero for the world for a while. And how was it to be right in the middle of Italy with all that going on?

[00:21:22] Scary.

[00:21:23] It was scary, I have to say it was because even though we are not in the north part, the big area that got massive hit was Melan and all the northern part of Italy. We are in Tuscany, which is a bit bit less right.

[00:21:37] But it was scary because you could see the numbers growing every day and every day and also the government every day taking stronger measures to actually date. They locked everything up. I mean, from one day to another, I, I didn’t I couldn’t meet my my parents because actually they were living just they are living 10 kilometers from here. But it was forbidden to go there because you couldn’t leave the area. Yeah it was. But but it was scary and it was difficult to I mean, my daughter was she’s she’s nine years old.

[00:22:12] So for one day or another, she didn’t go to school. And then slowly they start doing lessons online stuff that’s there. But it wasn’t easy lol.

[00:22:22] So what what I’m seeing now, it’s being the first country now we are the first on the opposite side because things now are getting really, really bad up here. Oh I know so. And I still see other countries in huge problems. So you know, at least now we are you know, everything is more or less normal in Italy now apart from the, you know, measures. But it was tough. It was I mean, I was really scared about my for my parents, basically. That was the winner.

[00:22:53] Absolutely. So let’s let’s talk about them and see the person you talked about your daughter. I follow you on Facebook. Got a lovely family. Thank you.

[00:23:05] Talk about your talk about your home life and what you like to do when you’re when you’re not.

[00:23:14] Massee the the website owner.

[00:23:19] Well, thing is that, as I told you before, and this is not my full time job, I also have I actually have a full time job as a software developer in a company here.

[00:23:29] When do you sleep, by the way, is what I want.

[00:23:33] I was coming to that because I think if I work five days a week for a as a as a regular employee, eight hours a day and then feed for cash, it’s all the rest. So weekends, Saturday, some days late at night, stuff like that. So when I don’t work, I still work.

[00:23:56] But anyway, I, of course I enjoy you know, we we got in a new house recently and it’s it’s, it’s lovely here. So I enjoyed some time with my family basically. And no, much really.

[00:24:10] I’m not going to the gym and stuff like that, but it’s it’s difficult to find free time that I do open the future to try to have my own my only occupation. And it’s getting there. It is there. Good to hear. So thank you. It will be better at that time.

[00:24:31] You’re still a young man. You want to stay that way. Oh, thank you for calling me young. Well, you well you look.

[00:24:39] Yes. So I’m forty four. OK, let’s talk you. I’m 60 to come out. We won’t talk.

[00:24:46] So just call me Poppa. So what are your what are your company’s plans for the future, including for you as the co-founder.

[00:24:57] Yeah, well our company is this year and maybe the next.

[00:25:03] We are migrating all our sites, as you said, 18 paid sites to today elevated games and which we want to migrate every side because at the moment we had different CMS for different websites and it was really starting to be a mess to end everything. Sure. So once we complete this migration, which should be I mean, maybe before the end of this year or maybe a few months, then we want to invest into our affiliate platform because we think that our current affiliate platform doesn’t give our affiliates what they really need to promote our sites. So we are evaluating a couple of solutions to to implement in there. But I think in 2021, we will be ready to to completely, completely change the program and bring some good news to our affiliates. So by the end of 2021, I hope to be there.

[00:26:04] And as as a as a cofounders as me, as I told you before, I hope to have more and more time to dedicate to feed for cash.

[00:26:13] Basically, I want to put aside my work as a software developer and just be fit for cash full time so that that’s my plan. Yeah.

[00:26:25] So so I talk about the adult business in the last few years and then also going through. What are your thoughts on that?

[00:26:36] Well, in the last few years, I think the adult industry went into a direction that I really like actually, because it’s more and more model centric and there is now it’s for us content producers. We saw that basically any model, if she wants to work hard, she can more or less build their own business and be by yourself, which is great for me I think is great because models are what but the key of this business, without them, we wouldn’t even exist. And I, I mean, I like the fact that they can become more famous. They can be the they can move their business, whatever they want. They can produce their content. They have platforms to sell the content and everything. It’s just it’s the other way. I mean, a few years back when it models was going to work for the company, it was something like she would gain something by working for the company. Now it’s the other way around. Now, when we work with the model, especially if we try, we we work with models, with a lot of social media engagement and a model that already has around stores and everything. We are the one getting something from that because we get we got exposure and also we get to work with models that are already in the right mindset, because when you have your own business, you even your work is better through. So it that that’s really what went into this years. And it’s going to be like that for now on, I think, because campsites are going to be as important as always.

[00:28:19] And I think in the future VR is going to be a good part of the adult business. I’m not saying everyone is going to learn to have a varied set because I’m not seeing that happen anytime soon.

[00:28:34] But I see I think that every production company will start producing VR because in the end, when you get into the right, as I told you, you went you when you overcome the first challenges of that.

[00:28:50] Producing the can be well, for sure that the conversion rates are low on the outside is higher than any other site we had so far because the VR community is full of enthusiasm. So you have you get massive feedback and also people are ready to pay for these kind of.

[00:29:11] Also, mind you, that VR is at the moment the only apart from Kansas is the only way to to make porn that doesn’t go well on YouTube sites. That’s true. So, yeah. So what you OK, you can watch VR on two sides, but you don’t have the right experience at all. It’s it’s not that it’s really bad and looks bad and everything. So while the situation is like this, it’s good for us producers, as you can imagine, because you don’t have that kind of competition.

[00:29:47] So I do think that every producer will start going to the VR and of course, the technology that is going to be better and better as time goes on.

[00:29:55] Or by the way, aren’t you afraid with all the sites and the models are having control of you in the future?

[00:30:03] No, I think there is space for everyone, because if a model produces content, it’s she’s she’s a happy model. First of all, and for me, that’s good, because as I told you, I think they have to be you know, they have to be successful because they are worth it. And also, you know, that’s basically what we do, what we produce. It’s it will stay like that because we have our style, our content that we produce and our customers want that. So, no, I don’t see any as I as I told you, there is space for everyone and models are not going to be a competition for us. They’re are going to be something like an asset for us. I mean, if we can cooperate with some models, we will gain something and they will gain something. So not at all.

[00:30:53] Ok, what are your long term goals when it comes to compete for cash? Where would you like to see the program in the future besides making ten million dollars a month?

[00:31:04] No, I wasn’t thinking about that, but anyway, no, I’m not I did not do that for the money. Now, seriously, what I really I don’t know if it’s a plan or if it’s a dream or if it’s a dream that will become a plan, I don’t know. But what I want to forfeit for cash, it’s one day. To be a company that can live on its own, I mean, at the moment, as I told you before, it’s all about me and my and the other co-founder, if it’s me or him, stop working for the cash. Basically fit for cash doesn’t exist. That’s true. I want I want Fleetwood Cash to become one of the companies that no matter how people that work in there, it can go on by its own.

[00:31:46] And it’s in your and then you can contact Adult Site Broker and sell it.

[00:31:53] Exactly. That’s why I’m wondering that that’s the only reason, because I love you, Bruce, and I want to give you something to sell.

[00:32:00] I know that. Yeah, likewise, by the way. Yeah.

[00:32:06] So give some advice to the people thinking of getting into this business. Would you recommend the business and what would you do if you were them and wanted to get into it?

[00:32:22] Well, it’s always difficult to give a recommendation to others, you know, because we’re all all the same. We don’t have the same approach to business. But what I think that I learned in time is, first of all, you need to always respect your users. Your customers never sell bullshit. Basically, what I really hate, it’s when people only think about the money. So there is a quick way to get money and screw people. They do that without even thinking twice. And that. What’s that? That’s the worst thing you can do to your own business because you’re not building anything. You’re just destroying things. And after you do that. I mean, you don’t be to be ashamed. Don’t need to be ashamed to say that you work in the adult business. Of course, I’m I’m trying to do the same. I mean, everybody at work, I mean, as an employee, they’ll know what I do. Of course, it took time for me to be open to that and to talk openly about that, because you have the weird reactions and stuff like that. And the role is. Yes, yeah. But in the end, you you need to live good in a good way and you can’t be ashamed of what you do, otherwise you won’t be happy. So be proud of what you do and be open about that. Just I mean, of course I’m careful with my daughter at the moment because she’s nine years old. It’s too early, but it will come a time that little impressionable. Yeah. Yeah, of course. But it will come a time when I will talk to her openly about what I do. And I want her to be proud of me, even if I did it, because there’s nothing to be ashamed about. And no, no, I don’t think she will.

[00:34:07] And she’ll be I’m sure she’ll be proud and ashamed.

[00:34:11] Yeah. Yeah, exactly. I think the same.

[00:34:15] And also, if I need to give an advice to someone, because that’s something I learn by myself, you need to attend one of the adult business events like the European Summit or whatever. You need to be there. You need to put your face to your business. Your people need to recognize you. People need to know who you are and you need to be out there. And that’s that’s very important, I think.

[00:34:39] Yeah. You’re you’re one of the more consistent site owners at these shows what what values you put on the events.

[00:34:49] I agree there is not a single event where I don’t get back home with some business, it’s I mean, because when you go there, people say, OK, you can talk by Skype. Why do you go there? Why do you need to go there instead of contacting everyone by Skype? Because it’s different when you are face to face.

[00:35:08] You seal the deal in a matter of minutes because you can see in the face of the other one if he’s a good person or not. And so basically, everyone there is there to make business right, still to fight and fight any opportunities, there are opportunities and you don’t even imagine about that could be there.

[00:35:28] So, yeah, that said, we knew that that business is it’s it’s the main reason I’m in complete agreement, especially for sure.

[00:35:35] I know that your kids love it, too. Yes, it’s great. Turn and dress like you. I’m a big fan of theirs, so. Yeah, yeah. You’re in Italy. So how is the Italian market in terms of foot fetish?

[00:35:53] Of well, it’s made up of many producers that are many foot fetish producers, but none of them are having the same approach to the business as we do. They are all basically single producer or who end up selling clips on clicks for sale DVDs.

[00:36:17] I want clips. That’s it. And also, it’s very rare that they put their face out there to business, to events like the European summit and everything. But of course, they do great content because I can see their content. It’s it’s it’s great for their niche, especially not on, you know, not part of the foot fetish. But this you know, the big idea, Sam, and all the kind of fetish fetish that it is there.

[00:36:42] They do produce great content, but they approach the business. It’s totally different than what we do. And on the affiliate part of the of Italy instead, I’m afraid it’s I still need to find one good Italian affiliate centerfold fetish market. Mm hmm. Because they they prefer dating most of the time and they prefer the you know, the girl grab the money where it is and then change. So when it was about mobile, they were all mobile, then it came to dating, they were out on dating, and then or now there is no and all that and it would be older.

[00:37:24] So it’s I mean, in my experience, I mean, if there are good things describing, I think you’re describing the personality of a lot of affiliates macing in general.

[00:37:36] Yeah, I guess so. But there are good well, there are affiliates with different approach out there because we do have a few really good affiliates and it’s great to work with them that that’s why I told we want to invest in our affiliate program because we know there are good affiliates out there that they need tools to advertise us better.

[00:37:56] So. Well, Marcy, I would like to thank you so much today for being on Adult Site Broker Talk, and I really hope I can get you back for a future show.

[00:38:09] Yeah. And I thank you so much for having me here. It was really fun and great. So thank you so much again for the invitation.

[00:38:17] Thank you. My broker tip today is part three of how to buy a Web site. Last week we talked about the information you’ll need to properly evaluate any site you’re thinking about buying. Once you’ve done that and you decide you’re interested in the site, it’s time to make an offer. Before you do that, you need to decide how fair the asking price is. We always price our sites fairly. At Adult Site Broker, we found that overpricing a site is the kiss of death. In fact, if an owner insists on asking for more than a site is worth, I won’t work with him or her. If you’re working with a broker like our company, you can lean on the broker to help decide what you should offer. If not, then here are some guidelines. In the case of a pay site. If the site is going down rapidly and sales and profits, you shouldn’t offer more than one to one and a half times annual profits. So if a site did one hundred thousand dollars in profits last year, the absolute most you should offer is one hundred and fifty thousand. If the site sales and profits are flat, then you should offer anywhere from two to two and a half times annual profits and a forsight sales are going up.

[00:39:28] You should offer from three to three and a half times profits. If the sales and profits are going up very rapidly, you could offer more as much as four to four and a half times annual profits. I’ve never seen a site sell for more than four and a half times profits. However, another thing to take into account and something that could change what I just mentioned is what it is that’s being sold. If the site or sites being sold or in a very popular niche like Kam’s or dating, then the valuations can be higher. It’s all based on supply and demand. We’ll talk more about the subject next week. And next week we’ll be talking to Jay Kopitar, a.k.a. L.A. Jay of Why Not? And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest Massee from FT for cash. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

 

Adult Site Broker Talk Episode 10.wav

[00:00:09] This is Bruce Friedman of Adult Site Broker, and welcome to Adult Say Broker Talk, where every week we interview one of the movers and shakers of the adult industry and we discuss what’s going on in our business. Plus, we give you a tip on buying and selling Web sites. This week, we’ll be talking to Brad Mitchell of Mojohost.

[00:00:33] Before we get started. Adult site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult Web site brokerage with adult site broker Cash. You’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to as an adult site broker. Check out our Web site at adult site broker dot com or a S.B cash dot com for more details. First of all, let’s cover some of the news going on in our industry. A UK judge has allowed a coalition of age verification companies and pro regulation non-profits to move forward with their legal battle to compel the government to introduce a mandatory age verification system for adult content. After a high court hearing over Skype, the ruling paves the way for the plaintiffs to move forward and ask the government for the paperwork that resulted in the decision last October to backtrack with plans to implement the age verification system before age verification companies that brought the case were age checked.


[00:01:47] Nardo’s the Children’s Society and other pro regulation non-profits referred to in the media as children’s charities. Lands’ Hart has announced the imminent launch of Pervert’s Studios New P0 v site starring real life couples who shoot at home during the pandemic. Adult performer, director and producer Lance Hard has been stocking up at home content for a studio he’ll be launching soon in the next few months. Pervert’s Studios will be launching that content exclusively on Veoh D, pairing some of the most notable and rising stars who just happen to be real life couples. Some of the featured couples include Seth Gamble and Kenzie Taylor. Charlotte Sin’s and her anonymous ski mask, quarantine buddy Pierce. Paris and Mikki Taylor. Penny Barber and Sam Solo and others. Hart and his wife and fellow performer Charlotte Sarr Tray have also been filming at home content for other prominent studios. Czech authorities have arrested a prominent Prague based independent producer, raiding his offices and charging him and eight associates with coercing women to have sex on camera over content on one of his company’s casting couch themed Web sites. According to local reports, Monday’s raid on the Prague offices of local online adult entertainment company NetLogic resulted in the arrest of owner Martin Stye Boat Wreck. A Czech newspaper describes the charges against Dyball Reck and his employees with Czech words that translate as human trafficking, rape and sexual coercion with a potential penalty of 12 years in prison.

[00:03:31] Net Loken style Reck produced content for several pay sites, including check casting. The accusations described appear to be identical to those in the U.S.. Girls do porn civil lawsuit. Now let’s feature our property the week that’s for sale at Adult Site Broker. We have an adult microblogging and social media site that has over seven point seven million unique visitors per month. The site is a mix of social media and microblogging with a very active user base, which is expanding rapidly every day. The platform offers every registered user a blog, which they can use to post their own content and read blog content from other users. Then it can also interact with other users through comments and an IST instant messaging system. The Web site offers truly immense potential for growth and earnings for the right person or company. By adding subscription plans for an ad free experience, a new owner would significantly raise the earnings and combined with starting to sell ads directly, could more or less double the earnings in no time at all. The site is also very unique. There’s nothing else like it. Also, it has not been advertised in any way, so there are tremendous opportunities for growth using ad campaigns for the right company. This is an opportunity which has immense potential. The great site is available now for only two hundred and eighty thousand dollars. Now time for this week’s interview.

[00:05:04] Today on Adult Site Broker Talk I’m speaking to Brad Mitchell, the owner of Mojohost. Brad, thanks for being with us today.

[00:05:12] I believe it’s my pleasure to be here. Thanks for inviting me on your show.

[00:05:16] Now, I don’t have to tell people on our industry about Brad and Mojo host, so I won’t about your host as a leading company in hosting adult Web sites. And Brad is certainly an icon on the adult Internet industry. You’ll see Brad at virtually. Every single adult event when we had those anyway, Mojohost prides themselves on great customer service and great technical support. They’re based in the great city. That’s a lot of great. Of Detroit, Michigan, and have data centers in Miami and Amsterdam to take private ninety nine point nine nine nine percent. That’s one more nine that I’m used to uptime. And they put in the work to make it possible motor hosts of a self-funded company that’s been profitable for more than 15 years. So, Brad, how when and why did your journey began at Mojo host?

[00:06:10] Sure. So starting at the very beginning, going back. So I had a regular job straight out of high school. I was working for a family business that was a healthcare company. And I had started started that as a junior in high school and I had learned medical billing. So I was in charge of accounts receivable and all of the things related to that facet of that business.

[00:06:40] And so I did that. That sounds thrilling, Brad. I couldn’t imagine a more boring desk job, but but I know I enjoyed it.

[00:06:52] Obviously, I learned on the job I was very young and waste murder back then. I started working there when I was 16, 16 or 17 years old. So, you know, in high school and I actually proceeded to work there for just over seven years. And so quite a long time. And so toward toward the end of my journey, so fast forwarding to about nineteen ninety nine, a lot of things were going on in my and my life was maybe my first. Early, early life crisis there. You know, at that time, we were God. I was just getting married to Melissa. We had just purchased our our first home. And I decided to go ahead and quit my day job. So I didn’t quite know what I was going to do. I was a key employee at the company. And, of course, I wanted to help them with a smooth transition to some other leadership and management. But I just knew was the direction I had to go in. And so I gave a very long like a six month notice. This was in August of ninety nine and. I I met I met a guy through through somebody that I knew ended up taking out a business partner, and we I was looking for businesses for sale. I didn’t really have a predisposition to what type of business. I just knew that I wanted to do my own thing and thought that that might be a good avenue of trying to find, you know, a business that someone else had operated and ended up finding an adult Web site for sale.

[00:08:26] So. Yes.

[00:08:29] So I took on this business partner at that time, of course, I was very young. I was 23 years old. And this gentleman had some savings that he brought to the table that we used for downpayment on this adult entertainment site. And that’s kind of when and how the journey began. He was an awful business partner. Is it? As I learned later in that next year, sure. We have multiple partners co-star Brad Idea. He had a gambling problem. And so that that doesn’t make for a good fit for it for anybody as a business partner and really didn’t have any any Internet skills. He was a very skilled salesperson. And so what we would what we were doing in the beginning after we bought these Web sites was we were selling Web site building and Web site designed to raise additional money to kind of just to keep the machine going while we were learning our new craft. But it was very much for me at birth by fire. I had bought a Web site that the seller defrauded me on. I bought a site that was, as I learned, pretty much immediately after the purchase. I didn’t really know how to do due diligence. So and so actually, it’s so comical to me that the story fits fits so well. And for you, as the adult site broker did know how to do due diligence, I bought a Web site that had all stolen Usenet content. Even the designs weren’t there’s. They were copied out six different times across six different sets of domains and sold to other people as a business opportunity or, you know, established business for sale.

[00:10:00] The given the credit card recurring billing database was stuffed with bad information and fraudulent information. So pretty much everything about what I purchased was a product was wrong. Of course I was. I was two feet into this this life change here. So I had to think quick on my feet. And once I really understood what was going on, I had a couple of very distinct goals. The first one was to make sure that I got absolute control over the domain name assets that I purchased. And at that time, way back when you couldn’t just initiate a domain transfer between registrars, you actually had to do paperwork with, you know, notary signatures and submit all of that to a registrar to move a domain from one owner to another. And so the seller was playing some games with that. But ultimately, I got them switched, switched over to my control. And then I knew once I had the domains in my control that I could just lock the business down, stop making payments to the guy and lawyer up and tell him what he could go do with himself. So that’s what we did. And I went and started sort of furiously shopping for legitimate content. Of course, I didn’t want to have stolen content. I didn’t really understand there, you know, the rules. I was so young and it was so long ago. It just wasn’t something wasn’t something I understood well.

[00:11:21] But of course, I became a student very quickly by reading all of the resource boards that were online back then and trying to understand how this business works. So what I did very quickly is I went and I found several large libraries to purchase from producers. And one of the gentlemen, I’m sure you probably crossed to mine your path over the years was Max Candy. Max had a huge library of photos. I want to say he’s maybe 30 or 40 thousand photos that I purchased from him back then. You know, a couple hundred videos. And I proceeded to more or less delete all of the sites that kind of just stayed up all night, build new Web sites that built a couple. I built about two dozen niche Web sites. You know, I created, you know, sort of all the content created all my galleries that all the designs myself using Dreamweaver, you know, they uploaded all of that. The pay sites that I had purchased did have a recurring membership base of some sort. I was still sorting out what that what that meant and what that was for the business. But it just kind of reinvented the whole thing. And. Then just proceeded on that journey to figure out how to make money, how to pay the bills. So one thing led to another. I ended up trying lots of different things before I landed on Web hosting as a professional endeavor. As it turns out, you know, being a little bit more nerdy and technically oriented, I know from the very beginning, I, I when I bought that business, I was I was a customer of a Web hosting company.

[00:13:01] And in the first part in the beginning and I ultimately ended up buying my own hardware co locating it in a data center here in Detroit, finding myself a server administrator to help me administrate the server and then moving it over from that Web host to a small set up in the data center. And, you know, really, within my first year of business in 2000, after attending an 8000 conference in New Orleans, I had some other sort of adult business ideas that I was actioning on. And and along my journey, I ended up making friends and bringing some other people into my hosting, you know, like I have even my best friend here in Detroit at that time. He had a server and he wanted to co-located. So, you know, there was that. And then, you know, there’s just little things that I could do to make more money to offset what my bills were so that I could, you know, survive. I suppose what it’s all about. So it was really it was a few years later, it wasn’t until April 2002 that we really professionally endeavored with the hosting brand. And then when it came together with Corey Baldwin to form what we were, you know, as Mojohost today. But now along that path, I had several adult businesses. I had the pay sites, which in their initial form were not an affiliate program.

[00:14:29] They were just lots of niche pay sites. And I was doing my own MCO. And then you could submit the search engines and, you know, try to try to get organic traffic. Eventually, though, I did create a Paysite affiliate program, so I ran that for a while. The first success that I really had online, though. Had an interesting relationship to how I got started. So when I bought the adult Web sites, after I had essentially deleted and reinvented all of those and republished using, you know, all of the right kinds of content and form for the Web sites, I was trying to figure out what else could I do with these domains that are getting traffic to to monetize. And I didn’t really trust the whole affiliate program concept because it just seems so foreign to me back then. You know, an obscure with the technology and a link tracking. Remember, this is to net, you know, two thousand. And I didn’t really know any of these guys that owned those businesses. I had been to a conference, but not. No, I wasn’t in that in the cool kids club, so I didn’t get all. I didn’t really get all of that. And actually, I. So I thought to myself, you know, well, what else can I promote online to make money? That would be a good match for different types of niche fetish and other Web sites that I thought, you know, how about about phone sex lines? So, you know, at that Time magazine, distribution was still a very real, very important thing.

[00:15:55] And I had noted, of course, that every adult magazine was filled with phone sex ads. Oh, before I went to that first conference, I actually had located a bureau that I could get some numbers from. And they ended up assigning me it was twelve or fifteen lines for, you know, different different kinks and fetishes and preferences, I suppose I would say types of teeth to cater to different fantasies. And so when I went to that first conference in May, my goal was actually to meet that company, maybe meet a couple of other bureaus, because what had happened in a short course between December of 99 and May of 2000 was I put these numbers on their Web sites and I started getting checks and making money. So I thought to myself, you know, doing and doing some more searching online, I didn’t really see anyone promoting phone numbers and thinking, jeez, you know, I can make money with this. That’s great. But, you know, if I could I could own the numbers and I could teach other webmasters how to do exactly what I’m doing and maybe make 25 or 50 cents a minute. I mean, them Reno resell, you know, assigned them numbers and have them selling online. That might be a pretty good business. So. Exactly. So that was what I worked on. And then really, you know, by the end of that year, I met this other great gentleman.

[00:17:28] He owned a very high quality bureau that was based on the northeast coast out of Boston. Just a great matches, a fantastic person. So we partnered up and started the the affiliate program for that. So.

[00:17:46] That just was really the first thing that they did online that made even more money and so in that business partnership, we got along really well. But, you know, one of the lessons that I wear there was I was challenged. I thought I’m getting value for my business partner in the way that. You know, he owned a phone bureau, so they had the credit card processing, they had a customer support. They employed the talent. And really what I was creating our partnership was, you know, an affiliate marketing machine. Right. So I was, you know, fighting affiliates. I was creating advertise minds, banner ads, text ads, you know, closing out new affiliates and helping them to figure out how to market this stuff properly. And about a year into it, we had we were we were doing pretty well, I thought we were grossing around a half million a year in sort of top line sales. I was only making twenty five thousand dollars, I’ll add. And, you know, I just kind of had this epiphany moment where I thought, you know. You know, like I said, I love them, love them dearly. He became a great friend of mine and he’s still is today, but it just wasn’t matching for me on what I thought my future path had. So what we did very amicably was we ended up splitting up the entire business and the customer base three evenly to essentially become competitors, still using his bureau because they did the best job to do the processing.

[00:19:15] But, you know, even when I did that, you know, I figured it was it was a win for me because I was still making the same money. So now I had half as many affiliates and half of the gross revenue. But I had 100 percent off of my earn out on that, which ultimately ended up being, you know, the same money that I was making in at that point. I was like so poor and broken in debt. I think I was six digits in credit card debt. My first twelve months in business. Yeah. So I was super motivated to did a bunch more conferences, phone a lot more affiliates, really cranked and grinded on that business. And, you know, I ended up, you know, bottom notes grew the business six or eight fold. And up next, the next following year. And then ultimately ended up selling that business back to to that that old business partner, Tom. So and somewhere along the way, I you know, when I had my phone affiliate program was actually where I met Corey baldheaded. We used to do these cool little meet ups here in greater Michigan. So if you go north of Detroit about two hours, you end up in a small town called Saginaw, Michigan, up north by Bay City.

[00:20:28] And there were a bunch of Michigan webmasters back then. So we used to meet like once a month at this restaurant called the Texan for for brunch. And that’s where I met Corian and a whole group of other really, really nice webmasters that I had originally met at a conference. But basically, I still had the space and power and hosting was hosting some friends and we thought it was a hobby hobbyist. I think server admin at that point said, you know, you’re really good at selling if you think you want to sell. Some are hosting. You know, I’ll manage it for you and maybe make business out of this. So we shook hands and that we’re kind of off to we’re kind of off to the races. So eventually what ended up happening was. Around the time that I saw, as you know, the sort of the future of that phone business and I knew that I was my just my decision to sell that business was was actually inspired by the idea that I saw that I could get a living wage out of the new hosting company that we had started. So I, I, you know, this would be great to be wonderful. I can go and pay off my credit card debt, you know, listen, I can go buy a bigger house and a new car and kind of just be on to this next journey.

[00:21:51] And so that’s basically what happened. You know, and along the way between and and now and that was in 2000, probably 2003, 2002 to 2004 was was when all of that transpired and the journey from then to now. I sold all of the assault and closed all of these other different little business ideas that I had. You know, like I had a a content we sing program that looked looked back that much like an itty bitty piece of maybe what Centro has today for we seeing content to pay sites. I had come across a really wonderful content producer that had an original collection of written erotic stories that she had recorded this audio stories. So I’m not sure in your path you ever came across Oceana or Francine. Did she not think she might go home? Wonderful, wonderful, lovely lady. We parted on that for many years. And it was funny, too, because I actually met her right at the very beginning. She’s the person I would call my first friend. So when I when I realized I was defrauded on my pay sites with all of the stolen content, I was, like I said, searching for your tie, your tail.

[00:23:02] You’re talking about the gal that started radio Dentada, right?

[00:23:05] Absolutely.

[00:23:07] So wait, wait, wait. Way back then. When I was trying to build and fill out my pay sites with license content to do it the right way, I came across parts that, you know, this is really neat. I’ve never seen anything like this. And, you know, the time she was selling the audio stories like piecemeal one by one. And we were just she was sharing with me over the phone her challenges on being a business owner and doing the content licensing. And she had at that time, I think one or two other companies that were doing the distribution for her that were supposed to be sending your commission checks. Yeah. She was pretty convinced that they were stealing from her, and I said, you know what I think would be a great idea for you and your business is why don’t you just take your whole library? We’ll figure out how to get it hosted for you and you can just rent access to it. You could go ahead rather than sell the individual works of art. You could you could put them all together in a separable collection and you could rent that to pay site owners and then they’d have to pay you monthly. Would that be great just to get a check perpetually? There you go. So we worked on that. And, you know, it never ended up being a huge business, but it was a good business we made. And that I think a couple of thousand dollars a month for many years working together.

[00:24:20] And, you know, frankly, I think, frankly, I’m not practicing on autism.

[00:24:28] She surely is. So that’s the very early stuff. And then, of course, you know, Mojo host eventually happened. And, you know, that really took on a life of its own. You know, two thousand four, two thousand five and six and then just really continued growing. I never had a super organized business plan for how to effectively catapult that business. But we just kind of worked in the trenches and learned everything the hard way. And, you know, one customer, one server at a time is was always very hard working. And I’m proud to see that, you know, the business has not only survived, but it’s thrived, I think pretty pretty well. And you’ve got a really large, happy customer base, which makes me very proud. Sure. You know, it’s not an easy two percent, an easy business to be in. I mean, it’s it’s a complex deliverable. It’s very high tech, you know, technology. Just imagine how many times the curate has moved with hosting technology over the last 15. It’s moved so much.

[00:25:38] I think things change. I think things change there on a monthly basis. You know, on that. On that vein, Brad, talk about some of the products and services you guys offer there.

[00:25:47] Sure. So, as you would expect, I think for probably any hoster, we have a lot of different ways that we can sell you Web site hosting a lot of different products. So the core tenant of our business is really what we would call dedicated hosting. And that’s where if somebody comes to us and rents a server and has that server all to themselves for their website. So so, of course, we have dedicated server hosting and that’s that’s kind of like our largest product, biggest Tida revenue. So we have currently around twelve hundred servers in Miami and then we haven’t there. I don’t know the exact count of three or four hundred servers in Amsterdam and I think I’ve got ninety five. Ninety. Ninety percent. Ninety five percent of those rented. And so that’s the main product. But we also sell dedicated hosting costs. You know, without management support and backups, costs, you know, as low as maybe a hundred fifty dollars a month, maybe averages 250, 300 dollars a month. But we also have more entry level tiers of hosting. And those would be what we call a virtual private server. Right. So explaining that, that’s like taking imagine a dedicated server that has redundant hard drives and of course, good memory and C.P.U resources mentioned taking that. And then at the operating system layer carving that server up, kind of like a pie. So if you took those resources of, say, 10 CPUSA and, you know, 32 gigabytes of RAM, and then you divided that using a smart operating system so that customers could buy smaller instances of, you know, X gigabytes of storage, so many two or three or four C.P.U cores and, you know, four gigs of RAM or eight gigs, Abram. So that’s what they call a VPN hosting or virtual private server. So we have that as a product line. It is a smaller part of our business, but it’s really important to, in my opinion, to always have a really great product for people that have ideas and that are just getting started out.

[00:27:57] So sure, because that built your future business.

[00:28:00] It does. It does. And obviously, you know, not everybody, not everybody is going to, you know, write a winning horse into the sunset. I really I really get some of my some of my greatest satisfaction working with new entrepreneurs and people that are just starting off. You know, I’m sure I find it really interesting journey. And it energizes me to work with people that have great ideas and that that are really working hard at them so that someone’s able to come aboard as a customer in a price range of ostensibly ten to one hundred dollars per month and get a real professional hosting product that has super advanced, you know, technical support. Help make things easy for them. So that’s that’s sort of like our second product there and then. Right. We have a service called CVN or also the snack stands for Content Delivery Network. Right. So Mojo host, we actually have several. But put simply, we have what you would consider to be premium sedan and then we have what we would consider to be value CDO. So you own a website and you’re publishing things on the Internet. You’ve got. Excuse me. You’ve got the challenge of delivering content all around the world to people that live in big cities and small cities and rural areas. And in all of these countries all around the globe in The Apprentice, complicated. You know, it’s not just a bunch of wires that magically work.

[00:29:29] And so what CTA allows the website owner to do is to more effectively serve video to people all around the world. So it works. Is your content is, of course, always stored in your primary hosting account or server. Right. But through your linking methodology, how the content gets gets accessed. It will get downloaded from your server into the sedan. They will store copy of that in a cache of theirs. And then as your file gets popular around the world, they will then take copies of that file and put it in multiple data centers. So both of our all of the CNN networks that we work with, you know, have have each more than 50 different nodes around the world. But the basic idea is that when the content is stored closer to the server, it becomes easier to deliver that file, which might be quite large as fast as possible. Right. So what the benefit that this gives the site owner is they’re really able to round out to the 10 to 15 percent of surfers that might have a challenged surfing experience. Right. You know, a network that’s built right. Like it, model host where, you know, I pick the right phone companies and I use the right network hardware and we use smart software to make everything go even faster.

[00:30:53] Then I’ll get to nine tenths of the way to where you want to go with your business. But your challenges out is that 90 10 rule in life where you’ve got, you know, in this instance, maybe 10 percent of the world is a little bit more challenged to have a good surfing experience. So it’s allows you to do pretty effectively. Is this make everything faster for those surfers, whether it’s the images on your Web site or are the videos? And so for people that are interested in Syria and we’ve got a lot of great plans starting just to think as low as ten dollars a month. And so in some of the sales that we do, we even just sell it on usage and bill in arrears. And the rate the rate someone can pay per gigabyte with us is truly the range of point, like, OK. So from a penny on the high side, one penny out of transfer, two point zero zero three cents. Wow. So depending on whether or not you have a Paysite in and I always recommend to use premium sedan if you’ve got paying members or you have a tube site, which is a strenuous business model and you know, it’s always challenged on margin, then you need a best effort. Good Reno, good citizen. But, you know, you you can’t have a premium, expensive delivery when you’re giving everything away for free.

[00:32:12] So we. I like that we’ve got multiple different products that we can match clients up with. And behind the scenes, we’ve got wholesale relationships with five different CDMA companies. So we have a master. Wholesale agreements with all of them were the product experts. We do first tier technical support. And, you know, we pretty much do all the tiers of support directly with us. So it’s not really you know, they’re assisting with that deliverable. But really, the communications always just between us and the customer, unless there’s this weird problem that needs escalating. But. So that’s another product. You know, we have domains. Mojohost has a great everyday low price of nine dollars. Ninety nine cents for a dot.com domain. And and we include free privacy. So, you know, there are a lot of different choices that somebody has when they are registering domains. And we like to think we’re actually a great one because there’s no hidden fees. There’s no tricks. You if you have a question, you can still work with our tech support team, which is fabulous. And we have a good every low price and doesn’t mean you would either rate the next year. And we don’t charge a premium for privacy services, which everybody should want enabled on their domains to just cut down on some phone calls.

[00:33:26] So absolutely.

[00:33:27] And it’s worth noting on that on that side of things came up the other day, my other interview that I was doing. But we also had the best price on the Internet for the Amex domain these top domains of dot sex, dot porn, dot adult and triple X. So when you surf the Internet, you’ll see that most Web sites are selling these domains for prices really that are north of 100 dollars. So the price range find when surfing is I think the range of eighty five to one hundred and twenty five dollars. We’ve got it priced at what’s essentially a loss leader at or below cost after my merchant processing fees of essentially seventy five dollars, which is awesome. So fill us up starting a Web site. Yes. It’s true that that is a lot more expensive than buying a dot com. But the inventory of really fabulous dot com domains has been exhausted for 20 years. Right. So I think that those domains being, you know, catering to the adult entertainment industry are great, are great to look at for new business ideas, because it really gives someone an opportunity to buy a nice short branded domain that could be, you know, five or 10 characters, which is going to be near impossible to do on a dot.com. Right. Starting off so many people that are starting a business. And I always love trying to come up with new. Names. But I always recommend checking out that TLT. And then apologize. They feel like I’m long winded on my product descriptions. We’ve built some magical cloud products. So that’s really very much a part of the business today and I think a huge part of our future. So Mojo host has cloud products that are extraordinarily competitive against Amazon. So a lot of people use the Amazon S3 storage.

[00:35:31] You know, it’s that simple storage.

[00:35:35] And Amazon charges two point three cents per gigabyte to store something. And and then they charge seven cents to download that gigabyte. That’s where that’s where the differentiation is. So we’ve built a cloud that’s completely compatible with all the same software standards and.

[00:35:57] We charge. A half penny.

[00:36:01] Two point zero zero to five cents for that download. So we are literally 17 times cheaper. And I love that.

[00:36:09] It doesn’t it doesn’t surprise me.

[00:36:12] Our stuff is very high performance. And so we’ve got. We’ve got that product, and that’s a wonderful product for people that are doing tube sites like we’ve got a partnership with Mac Bundy that allows somebody to go and launch a Tube site. And what we’ve done at Mojo is we’ve created a really high value package for people to put people to use. So. We help offset the cost of the Mac Bundy license, which is about 440 us down to 200 bucks. And we’ve got fully integrated V.P. s and dedicated server packages that leverage. It’s not truly infinite. But leverage almost nearly infinite cloud storage. So basically, you get a G.P.S. instance. And then it gets paired through software with Mac Bunny software that gives someone access to where all their video files get stored in the module cloud. And you just aper what your story. It’s really, really simple. And then it’s also turnkey integrated with our values CVN so that so many can go and start a Web site. Use that software. Pay 50 bucks a month to Mojo host and have a mature hosting account that has scalable cloud storage and global content delivering. So that’s pretty. So I love those cloud products and there’s more coming later this year with more cloud instances that will compete against Amazon’s easy to service. And you know, it it’s typically the case. We build also private clouds for clients.

[00:37:45] And.

[00:37:48] Sorry, Bruce. Just making a stock trade here.

[00:37:51] What’s that?

[00:37:53] I said sorry. I was just making a stock trade. I got stuck in the stock for two weeks and just finally got to sit on it.

[00:37:59] Oh, it’s OK. Well, wait while you make your stock trade.

[00:38:02] No, it’s it’s not. It’s already done. But, you know, I had good.

[00:38:05] I was getting I was I was trying to keep my brain busy during this whole pandemic. And I picked up this new hobby of trading stocks. So it’s been up there.

[00:38:14] Go. Well, now we know what you’ve been doing during the pandemic. OK. So how does Mojohost differ from your competition? As you know, there’s lots of choices. OK. If I’m out there and I’m shopping for hosting, why would I pick motorhomes?

[00:38:33] So I think that we really. Offer the best well-rounded value to someone that owns the Web site. So we have what I consider to be a really great everyday low price on all of our products.

[00:38:49] We don’t do contracts. We don’t charge setup. But what really makes Mojo host? I think the best choice is the quality of our technical support here. So we’ve got a really healthy, very happy corporate culture here at Mojo. And yes. And I’ve just got a brilliant team of system administrators. So when someone’s a motor host customer, especially, you know, when they because most ninety ninety five or more percent of our business is adult entertainment. So we are we are industry experts and specialists and we are products and software specialists. So no matter what it is anyone could ever been endeavor to do on the Internet. The adult Internet of things. We’ve very much. Been there, done that. Have the experience and can parlay our knowledge to customers to save people tons of time and money and headache.

[00:39:44] So my whole team is of support. Staff is super, super experienced. All right. And it’s really just a part of our service culture that they’re they’re not in the habit of saying no.

[00:39:54] They’re also not in the habit of giving lazy answers. So, you know, oftentimes in technical support. So we have a very concierge’s, very concierge.

[00:40:04] Service where somebody can ask for help.

[00:40:11] And we do all the work, you know, can you please install the script? Can you please set up this domain? Can you please configure my email to my site? Seems slow. Can you take a look at the the code on the page? You know, all different kinds of troubleshooting. We’re a real go getter. So the solution to a lot of technical problems that other hosting companies is often upselling, you know, where. Oh, well, you know, you need more when you need more storage, any more storage. But, you know, the solution to every technical challenge isn’t that you need more RAM or more C.P.U or a bigger hosting plan, oftentimes by tweaking the software environment on the server. It’s really how you leverage know, higher performance and getting more getting more output of what?

[00:40:58] What you’re doing. So that’s our tech support team, because they’re awesome. They’re fast. You know, if you’ve got an emergency and you send us, you know, whether you call or create emergency support ticket to be looked at immediately within the first 60 seconds. Other than that, you know, support response times are very, very quick. Typically.

[00:41:18] You know, five, 10, 15 minutes. You know, we we endeavour to try to answer to. We’ll be working on the problems within, you know, fifteen minutes of of a ticket being created. That is not the case. So if you’re at a mainstream post, you could be looking at upwards to 24 hours to a day. You know why we’re staffed all of the time. So having such a large team, we. You know, we’re we’re we’re doing business 24/7, 365. So on every shift, we’ve got lots of a very skilled system administrators that are very patient and very effortful. You know, we take pride in our staff, not just directly answering questions, but also trying to ask the bigger questions sometimes that the clients don’t know to be asking. You know, when we go into a situation or a server or Web site, we’re trying to look at the big picture of things and see what else can we help with or tweak to help guide this client. You know, we’re always asking, is there anything else more that we can do for you rather than just rather than just having a system administrator that’s got, you know, sort of blinders on? That’s just that’s only what’s asked of them. Right. Right. So we really try to go that extra mile. And I think that that really translates to being powerful for our customers and the results that they’re able to drive with their website hosting.

[00:42:46] Now, Brad, I. I would call you the trade show King. I have never been to a show that you weren’t at. OK. And that’s to your credit, by the way. I don’t know how you do it, quite frankly, because I couldn’t go to that many shows and survive.

[00:43:02] What advice would you give to trade show attendees, especially new ones, so they can get the most out of these events?

[00:43:13] So we all have to start somewhere. And the truth of it is when I started. Way back when. I did.

[00:43:26] I was nobody from nowhere and I didn’t know a whole lot. And I we had an awfully crushing social anxiety, fear of meeting people. And most people don’t know that about me. But but it wasn’t easy. And know I think, you know, the first thing that I did when I when I was started to trade shows was I went to I just went to Summers all day to worry as much as possible. And maybe even for me, that probably meant sitting in the back of the room. But, you know, the most important thing is just to really talk to people, you know, to open up, to introduce herself. You know, we have such a friendly industry. It’s really one of the most endearing. See, the endearing reason that I love what we do is the people. It’s a family. It does kind of operate like a big like a big family. And people are friendly and they share information freely and. And so my advice is, is just get out there and network, you know, if all you if all you do is. You know, go to parties or stand near groups of people, but not engage. Then you’re really missing out on that big value of of this relationship building because the best teachers going to meet are are the individuals that have that are that are already in the business and doing the things that they want to do.

[00:44:49] So.

[00:44:51] My suggestion is just get plugged in. You know, do those things like speak out working. You can always you can always meet people at wherever the bar a restaurant is in the hotel that the show is always gonna be. People standing around just chatting. And everybody everybody always wants to meet more people, but not everybody is super good at doing that. But.

[00:45:14] Yeah. And then.

[00:45:16] I think, you know, ask questions. And, you know, ask people, you know, have people tell you their story. You know, what do you do? You do. What do you love about this? Oh, jeez. What’s that?

[00:45:28] You know, how did you get started? Yeah, that’s what. What’s your biggest what’s your biggest failure?

[00:45:37] Exactly. My my best and my best advice about pay shows is that free booze isn’t free.

[00:45:45] Well, it is. It is. I mean, that’s part of like what I call the whole good mojo thing. So I actually get a story about that.

[00:45:54] Well, I was going to I was about to ask you about that, so I wanted to tell me about what’s up with that whole that whole good mojo slogan.

[00:46:01] So that was that was an advance of of J from life Candy, who also owns the advertising company just yet. So I just really and it just kind of fit and clicked right away. And I was like, wow, why didn’t I think of that? And so now we’ve run with that. And he’s helped me to sort of reemerge on the branding and our marketing materials, but we’ve had a lot of fun with that. So I like it. It speaks to me. It’s that it’s the test by which I judge a lot of different situations like that. Could some good mojo. Like, what does it mean for me? It’s, you know, doing the right thing. I think the core tenant is just sort of like do the right thing all the time, regardless of cost or. Yeah, or difficulty. So, you know, I try to hold myself to that higher standard. But it also means giving without an expectation of receiving something in return. And that’s what it means to me. You know, someone we joke about the bar and you say this, free drinks aren’t free. You know, when I started, I didn’t have I didn’t I didn’t have a playbook for how to network and how to meet people. And so, yeah, I did start buying a lot of drinks at the bar and buying them for other people. But that was and I wasn’t doing it because I, I wanted it like some immediate gratification to try to do business and closed deals. I was just trying to be in conversation. And, you know, even when I started doing all that, I wasn’t it wasn’t an easy street with money I was using, you know, what I would consider to be a.

[00:47:41] Borrowed money.

[00:47:43] Well, you know what? When I when I say that I’m talking about. People will go to these parties and get so drunk they forget where they are. You, on the other hand. I’ll never forget. We were in San Francisco and there was a dead time during the show at the. That I think was the last. Why not show there? And Brad said, OK, we’re opening up the bar. Everybody’s like, what? And you were buying drinks for people for two hours. And it made it made quite a name. It made quite an impression on me. Just the generosity, you know. And how you support this industry, which I do very much appreciate.

[00:48:21] And even at that time, that was still that was still, you know, young.

[00:48:26] Yeah.

[00:48:28] Yes. So, you know, perception is always different than reality. Yes. That was that was exactly what happened there. And the other part of that story was I had just gotten to a place where I really wanted to go out on the dance floor and the band was finishing.

[00:48:41] So I’m like, though, like, you know, I don’t know. You see, I had a couple and they IPB this was the middle of the afternoon. You might have done it again and again.

[00:48:50] Ok, I’m thinking I’m thinking of a quote. I’m thinking of a closing party if I. Oh yeah. But yeah I know. Yeah. So I’ve been known to open the bar and you know, over the last 15 years, I probably spent. At least a half million dollars on alcohol, I would say.

[00:49:07] But, you know, it’s not important. The drinking part of it, the alcohol part isn’t important to me. I actually grew up, you know, in an alcoholic family. And I always respect people’s choices. So I’m not the type of person that that is, you know, insistent in pushing drinks that I always respect people that are making a different choice and try to be some of that. But, you know, we do have some fun times at these conferences. And I found myself that one of the most effective ways to grow my brand is just really. Trying to be like a. A source of networking and hospitality.

[00:49:47] And you are you most you most certainly are. OK, so last question. And you know, I love giving you a bad time because you win so many of these 50 plus industry awards. And I. I kid you on Facebook. It’s like it’s like, God, I want another one. Brad, where are you going to put this one? You’re gonna need a whole building for your trophies.

[00:50:11] Tell me tell me about that and what it means to you.

[00:50:14] So I remember the first award that I ever won. And boy, did I want it that year. It’s actually I think it’s sort of it’s sort of a sort of a cute story. So is it was 2009. Anyway, three expos. And I remember, you know, and it did in 2009. So I had been doing motorhomes study for seven years and really full time, committed for four, five years like, you know, full of those other early businesses. So, you know, starting in 2004 was was really when we were super, super focused on only mojo. But by 2000 and. Beginning in 2009. I just, you know, man, I really do company, but growing like a rocket ship, you know, 50 percent or greater, you know, year over year growth for a bunch years straight. And I was I was so much the underdog when I started with no customers as a Web host and the adult and just a you know, it was really like climbing the Matterhorn and getting there and, you know, and in that particular moment in my life. I don’t think I had ever given too much thought before then to award shows, because there really wasn’t a lot of that going on way back when. I don’t know which your experts had started doing those. I think, you know, I know I was paying attention and a couple of years prior, but that year when I really felt like I worked so hard and, you know, is. It’s uninteresting as it is, like, I just I just wanted to be, like, acknowledged, sure. I felt like I felt like I was really crushing my competition was doing like we were doing a better job at it. We were using better hardware. Our support was good.

[00:51:57] And I just I wanted something that I could rest the rest of my world. But I wanted some kind of, like, public affirmation saying, like, you guys you guys are great. You know, I know I was working hard. My team was working hard. And, you know, as I was doing, we were really trying to do the best job. It wasn’t just like get more business, make more money. It was the challenge of how how can we be really good at what we do and keep growing.

[00:52:26] So on that year, I was super focused. I was nominated. I was so excited to be nominated. You know, the years prior to that, I had I had felt like a bridesmaid, you know, for the three or four years prior. We were we were nominated for Best Web Host of the Year award that particular year. I just felt like it was my time and I wanted it. So I was sitting outside the venue. So I think it was at some rocker play, some smaller venue, probably, you know, that West Hollywood area. And I was outside. I was having a drink and a cigarette with one of my hosting competitors.

[00:53:04] And he looked at me and he said, and I think I think out of my own anxiety, I probably had had a couple too many drinks that night. I was definitely buzzed big. And I know this because I was I was like really emotional. So I was out there with him and he just kind of he wasn’t necessarily that bad. He is a nice guy, but he wasn’t it wasn’t an easy person and he wasn’t the flat, the flattering type, and basically was just kind of berating me and saying, you know.

[00:53:32] Dude, you’re never gonna win one. You don’t pay them because I had never run in the advertise men’s or anything like that. And he was he was he was really going kind of hard on me verbally.

[00:53:43] And I was I just I basically started crying.

[00:53:47] And so we’re sitting out there. And then I had this vibrating in my pocket. And I ignored the first one again. And I saw it. And it was one of my clients inside of inside the venue and said, Dude, dude, where you had to get the fuck in here.

[00:54:06] You just one second.

[00:54:10] So I saw that Mike and I even know what I said. The guy like, oh, my God, I just wonder, you know, I gotta go. I said, fuck it. I say, fuck you.

[00:54:22] I ran inside the venue and like, I remember, like, whole see people getting through that. And then the stage I remember the stage was just about as tall as I was. There must have been stairs somewhere like, you know, the logical path to go up on the stage and accept a word by like, I just kind of like went through the crowd from the middle. I remember pulling myself up on stage in a very tall stage, so. Yeah. And so that was when I got my first word. So what does that mean? What does that mean today? Eleven years later. And fifty four. How many words it is.

[00:55:00] I would say this, you know, it’s. It’s still very humbling.

[00:55:05] Like most of these awards, yes, they are pure boarded. And that might make it in some sense for some of these perhaps a popularity contest. But really, you know, you get out of things, how you participate, you know. So if you don’t want results, I do encourage people, you know, you should go and vote for your business friends and partners and affiliates when they’re nominated because really and truly at all of these different events, they are earnestly trying to do that right job and they are counting the votes. If you don’t particularly, you know, even in even on the nominations part of it, you know. You know, you make effort for yourself, for your own business and for your friends and their companies. So when you think you are doing a stand up job, that’s when you know, you speak out and you said you make a suggestion to one of those venues. I think this person should be in this category this year. You know, I know I’ve done that before and suggesting different especially some of the different personal words, you know, try to people recognize that haven’t been recognized before.

[00:56:04] So, you know, it’s always been very well for me.

[00:56:14] And maybe your days come and birth, maybe your days.

[00:56:17] Oh, yeah. Well, I’m I’m I’m biting my time. Brad, I’m biding my time anyway.

[00:56:24] Well, look, you deserve all the accolades you’ve received.

[00:56:30] You here.

[00:56:32] You’re a great partner in our industry, sir. And a great guy. And I would like to thank you so much for being on adult. I brokered talks today, and I hope we’ll get you back on a future show.

[00:56:45] Thank you so much, Bruce, for having me. I really appreciate the opportunity and all that you do. It’s always great to see you. And I hopefully, hopefully will be a person again sometime soon.

[00:56:55] My broker tip today is part three of how to buy a Web site. Last week we talked about finding the right site to buy. Once you find it, what do you do once you’ve either reached the broker of the site or the seller, review the information about the site. They should provide you with the following a profit and loss statement of at least three years.

[00:57:17] That’s up to date. If it’s June and they give you financials only through the end of the previous year, you need to see what the site is doing now.

[00:57:25] Not last year. If it’s a pay site, get a user name and password for the site. See, you can review the content. Ask how often the site is updated. Get some history on the site. How long has it been in business? What’s the story behind the site and why does the seller want to sell it? Get an inventory of the content and how much of it as current technologies like for K find out if all the content in this exclusive to that site. Ask the seller if the content has ever been on VEO, D or DVD. See if there are any clip stores the content is on. Find out how much the content cost to produce and what the current cost of production is. Very importantly, see if this operation can run without the current owner. Do they do the shooting themselves or do they hire someone to do it? And if there is an outside producer, will that person continue to provide content for the site? Find out how many new joins and rebuilds. There are a day. Ask them what is the retention rate on the site and find out if they do advertising on the site and where they get their traffic. Ask for Google Analytics access so you can see where the traffic comes from. This information will give you the opportunity to truly evaluate what it is you’re buying. We’ll talk about the subject more next week and next week. We’ll be talking to Massi from Feet4Cash.

[00:58:55] And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest, Brad Mitchell. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

Adult Site Broker Talk – Episode 9.mp3

[00:00:09] This is Bruce Friedman of Adult Site Broker, and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and we discuss what’s going on in our business was we give you a tip on buying and selling Web sites. This week, we’ll be talking to Alex Lecomte of 7Veils.

[00:00:33] Before we get started. Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult Web site brokerage with adult site broker Cash. You’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us, that adult site broker. Check our Web site at adult site broker dot com for more details. First of all, today, let’s cover some of the news going on in our industry as positive. Kovik 19 rates continue to rise around the country. The Free Speech Coalition has reiterated their advisory that it’s unsafe to shoot content outside the home. However, as there is no specific threat to the talent pool of production, Hold has not been called. The text of the announcement is as follows. Rising Koven 19 rates and production hubs, including Los Angeles, Las Vegas and South Florida, have resulted in a rollback of reopening plans in those areas. As we stated last week, we cannot offer any guarantees that adult film production can operate safely. However, as long as film production is still permitted in those areas and there’s no specific risk to adult performers, we will not be calling for any national or regional production holds. The French parliament has agreed to introduce an age verification requirement aimed at preventing minors from accessing porn Web sites.

[00:02:02] France’s president, Emmanuel Macron, has made a commitment months ago to implement such a system, according to news site Politico. Macron made the protection of children against adult content online. A high profile issue well before the Corona virus crisis hit in January. Tech companies, Internet service providers and the adult movie industry signed a voluntary charter pledging to roll out tools to help ensure minors don’t have access to porn content. The new French law, according to Politico, gives cites discretion to decide how to perform age verification. Requiring users to enter a credit card number seems to be one of the most popular options. The age verification requirement is part of an amendment attached in June to a law domestic violence in order to enforce the law. The French audiovisual regulator will be granted new powers to audit and sanction companies that do not comply, including blocking access to the Web sites in France. With a court order cam for has activated its cam for Keres team to assist local groups in Colombia in the battle against the Corona virus pandemic that is ravaging poor countries. In a statement, Camp four said In recent months, the Corona virus has led to the loss of over 120000 jobs. And because many low wage workers are employed off the books, there is little or no opportunity for the newly unemployed to obtain welfare or any type of social assistance from the state.

[00:03:40] When this area faced incredible adversity, we had Cam for reacted swiftly with empathy to provide our allies and their friends and co nationals with much needed supplies as a direct response to Covid19 devastating impact on these communities. A group of camp for broadcasters and customer support staff teamed up to raise funds in order to deliver crucial supplies to six of the most affected communities in Met Again. To date, over 740 care packages have been delivered, with each package containing a two week supply of food and basic necessities. Now let’s feature our Property of the Week that’s for sale, an adult site broker. We are selling a network of 312 white label campsites. They promote Webcam Wiz, Live Jasmin, Streamate, Flirt4Free. cams.com, Bonga Cams and XLoveCams. Besides us being a highly profitable business with a lot of quality traffic. There are some older sites that don’t have a lot of traffic but have some amazing cam domains. All traffic is either direct or organic. If you’re already in the live cam business or want to get into it, this is a great opportunity for you. You get the entire network for only seven hundred and sixty thousand dollars.

[00:05:03] Now, time for this week’s interview today on adult site broker talk. I’m talking to one of my favorite people on the adult space, Alex Lecomte, director of one of the industry’s preeminent social media companies, Seven Veils. Alex, thanks for being with us today.

[00:05:19] Hello. Thank you very much for having me. Thank you.

[00:05:22] So what makes seven Veals unique is they recognize I got this from your about us, by the way. They recognize how the needs of adult entertainment. Marketing differs from mainstream, and they create successful marketing strategies, work with adult entertainment to create deliverable results and long term success on social networks. The company has won multiple awards, including Alex being named best industry representative in 2018 at the Y, not awards. My question is what happened to twenty Alex?

[00:06:00] I was not a great not as good of a year.

[00:06:03] Ok, I understand Lauren.

[00:06:07] Lauren McEwen founded the company in 2010 with just herself as a one woman company and recently named Alex as director. And I have to say it was a great decision on her part.

[00:06:19] The company has grown to a large group of social media experts through statistical analysis of your social marketing campaign. You create a social media strategy that bus through the ceiling of diminishing returns. It’s responsive to your growth patterns and is predictive of the overall social media trends. They ensure that their engagement, marketing and analytics work cohesively to create an unbeatable social media presence.

[00:06:46] Did I leave anything out?

[00:06:48] No. It was actually very, very detailed, very representative of what we do. Thank you very much for putting it this way. It’s very clear, I think. Yeah, okay. It’s okay. What what do you do on a daily basis, Alex? In your work.

[00:07:09] So that’s one of the things that I love the most about working as an agency, whether if it were when I was working for traffic companies or seven veils. The thing is that we’re in touch with many different clients. So it really first of all, it’s not boring at all. There is not I can not say one day’s like the other.

[00:07:29] So what I will describe is the tasks that I’m trying to have every day. But since it’s different clients, of course, the tasks vary.

[00:07:40] So everyday we go on our clients accounts, on social media platforms, whatever they hire us for, you know.

[00:07:48] So there is Twitter, Facebook, Instagram, Snapchat, YouTube, TripAdvisor, ticktock on the stands, et cetera. So we check a little bit about what people are saying about them. We check the activities or what our team has been posting over the week, over the day. And we perform a search of so two kind of searches, the reputation of the clients, or to see if there is any negative feedback, any polemical or any kind of controversy that is around the client and his brand. And the other is about the marketing trends. In general, the target, but not only the direct competition, but also the extended audience for our clients. So there is a lot of it’s a big mix, actually, of information of marketing trends.

[00:08:42] It’s all about the trends.

[00:08:43] It’s all about making sure that our clients are updated and everything is going so fast, all the information that the slow communication, telecommunication, etc.. So we just want to make sure that we are on the spot. If something happens or if they’re just published, even if it’s something funny, you know, if everybody is talking on a TV show and something if we can relate it to the business, that’s what we do.

[00:09:08] Tiger King. Right.

[00:09:12] You know, know for the words. I mean, for me, the word. But that’s for the clients. It was Game of Thrones. Oh, my God. I wasn’t watching. And it’s something it’s one of the main thing that I’ve changed my previous jobs. I really because on my my previous jobs, I only had to focus on our industry. But for seven veils, I really have to be aware much more about the whole global young trends, you know, so people that even if, of course, we don’t target teenagers.

[00:09:42] Of course not. That it’s we need to know what’s going on because they are the trendsetter. So you’re king and but Game of Thrones was I wasn’t I hadn’t watched the TV show and before the fire.

[00:09:56] Oh, I know. Did you then? Never.

[00:09:59] Oh, my God. It was so many mediums this last season on the final season. And everybody was every week.

[00:10:06] There was a lot of things to take to work on. So I watch it.

[00:10:12] I pride myself. I pride myself on not watching primetime network television.

[00:10:19] Well, that’s. So that’s the big that’s the big thing. We have very limited patience for things like Big Brother, for example.

[00:10:28] Big Brother is really something that I can’t personally. I mean. OK. People are watching it and entertained. All right. But it’s definitely something that is not entertaining me at all. I watch. I watch trash TV. But Big Brother is. I can’t. It’s beyond my limits and the. But but these kind of things, this kind of trends, you know, it’s it provides a flow, a wave that we we need to serve on social media. You know, so for the companies, it’s just like the three accounts that we always pay attention to our Netflix, Wendys and PornHub because they are really, really good at what they do. And they really have this capacity to take something that all the popular culture, the pop culture is is dealing with. And they adapt it to their business. And it’s fantastic. It’s really the way to do things.

[00:11:21] Now, you live in Brazil. You’re from Brazil. So are you in any way.

[00:11:27] So I was born in Europe, but I’m from I’m mixed. I live in Brazil. I used to live in the northeast of Talisa. So I live is what I make the region north. East is what I call home. But right now, I mean the south in Karachi by near between some pilot and you.

[00:11:45] Ok, OK. How is the situation there with the virus.

[00:11:51] I think I don’t know about all the countries, but I have the feeling that it’s pretty unique because what we see, what I see on the Internet and what my family is and my friends are explaining me.

[00:12:03] But there are countries or mainly Western Europe and the US. She it seems that in Brazil. So first of all, we have a government that is not taking the well, the president, not the whole government, but the president is not taking the virus seriously. He says he keeps saying that it’s just a Lil’s flu and kind of reminds me as kind of reminds me of somebody.

[00:12:25] Yeah, it does.

[00:12:29] Yeah. We were at the beginning, you know, in Brazil, we make fun of everything. That’s it sounds like something cool, but it’s actually something very bad, I think, at the end. We cannot explain everything, but that’s what happened.

[00:12:41] And when we saw some governments in very powerful countries and then we were like, oh, you’re laughing at them, but we actually have something. Similar or even worse? Yeah. So, yeah, he doesn’t take this seriously.

[00:12:56] So we did.

[00:12:58] The good thing is it’s Brazil is a very complicated country. So people are really sharing a lot of information, maybe too much, I don’t know.

[00:13:06] But the we take care of each other in a way that everybody is staying home. And we are well aware for the majority of the population that there is a big threat.

[00:13:17] So the local governments have asked to close the businesses. So shopping malls are closed partially.

[00:13:24] But, yeah, the problem is we don’t really have that.

[00:13:29] The president is it’s just that he keeps going to the crowds. You know, he has a lot of people for him, so they keep gathering. We have some last two weeks ago, we had a demonstration. People in the street, like in my city, which is one of the city that is the most in favor of this person of the president. They were like 200 people in my street in a demonstration saying that we need to go out or the economy will collapse.

[00:13:56] Sounds like it sounds just like the states.

[00:14:00] I know. It’s it’s it’s it’s terrible for me. It’s it’s so stupid, but it’s.

[00:14:06] Yeah. Sort of situation. Well, from what I can tell, to answer the question, sorry, I was thinking a bit of time, but. All right. It is it is good because we are home and taking care. But from what I hear from my family and friends, sometimes it can be a lot of pressure that you can not even go at the corner and, you know, in peace or the police will give you a fee or a ticket or whatever. So that’s the good thing about here. We are taking care of ourselves. But at the same time, I don’t feel the pressure. If I want to go to a walk in the park, I can do it.

[00:14:36] It wouldn’t be responsible, but I could do it if I wanted to. So I think psychologically it affects us a little bit less.

[00:14:44] Absolutely. Absolutely. Now, you speak at a lot of industry events and if I may say you’re quite good at it.

[00:14:53] I’ve told you that many times. In fact, you run the speed networking at a lot of the shows because you’re just so damn good with crowds.

[00:15:01] Does this come naturally or is this something you’ve had to work out?

[00:15:08] First of all, thank you. Thank you very much. But I don’t I don’t think that I had to work it out. I have. I know that I’m a little bit strange.

[00:15:19] I mean, everybody’s complex. But I have some big difference. I mean, you know, this whole situation. I’m actually a super introverted person. So when I have to speak for myself, it’s complicated. If I have to go on a stage and tell things about my private life, it’s I barely can become.

[00:15:39] But you do that. You do that all the time, Alex.

[00:15:43] And so that’s the thing. So when it’s about me, the real person, it’s almost impossible. But what it’s about business. It’s totally different because it’s got nothing to do with my taste and my you know, because I think my most significant experience, work experience before joining the whole industry was working as a public relations officer for the French Air Force. And I learned I learned a lot there, you know, because that the topics we had to deal with were so important. But also the frame was really it wasn’t flexible at all. We had some guidelines that we couldn’t take many liberti or, you know, horse. And I think it helped me a lot to separate things.

[00:16:27] And that’s what happened when I’m. And that’s why sometimes I’m a little bit concerned, because I think, oh, my God.

[00:16:33] Maybe I’m being rude or brutal, because when it comes to work, of course, we can make some jokes. It helps a communication base. But it’s also very important to be, you know, professional and.

[00:16:46] Yeah. So when it’s something that I have to talk about business and stuff, it’s fine because I can relate. Based on my experience or what I’ve read and stuff. And so, no, I think it comes naturally.

[00:16:58] But being professional in our industry, which I am, I’m a very firm believer.

[00:17:03] And as well as you know, it’s also somewhat relative because we do have a rather loose.

[00:17:13] We have some rather loose codes in our industry. Wouldn’t you agree?

[00:17:18] I, I definitely agree that our industry is very friendly. But you are a good example at this because, for example, you are never appropriate.

[00:17:27] See, and that’s something that we can see that is appropriate or inappropriate. Inappropriate.

[00:17:36] But I wasn’t sure I wasn’t sure what you said there. OK, go ahead.

[00:17:40] But you’re a good example because see if any of this didn’t working would be early in the morning and everything. You always show up in advance, prepared, prepare. Do you have your business cards? You have your your your speech. You do the follow ups. You’re one of the fastest person to do the follow ups. And it’s something that. Okay. Our industry is flexible and very friendly, but there is a time for everything.

[00:18:02] And that’s why, for example, I think seven years ago or eight years ago, I met a wonderful person, Ines Petersen, and she became one of my closest friend because even if we were socializing at parties and etc. at 7:00 in the morning, we were having coffee and I saw her being very professional.

[00:18:21] But of course, since our industry is very friendly, she’s also very flexible and very open mind, etc. But I really appreciate it. And I saw how powerful she was being at 7:00 in the morning, having her coffee, reading her emails, you know, and that’s how we became friends, actually, because I strongly believe in that. Even if our industry is friendly and flexible, there is a time for everything. And for example, we see that new people coming in our industry, sometimes they have some behavior as some gestures, some jokes that are totally inappropriate, especially towards women and people like you. People like Ines. People like Katie from Bonga CAMHS. They are so professional. You are so professional that it’s not it doesn’t really feel that our industry is. Oh, thank you. But yeah, I don’t have this feeling that our industry even being more flexible than mainstream because I don’t want to work in mainstream anymore. I hear, you know, even though I think that we need to keep it professional because it’s a business, there is money.

[00:19:20] And, you know, I think that it’s changing a lot because I see the difference from 10 years ago when I started. And now that the companies are hiring, a lot more people are not scared anymore to work with adult entertainment. So we’ve got some people that are various color when they arrive in the industry that they want to keep this this this child they have from the mainstream. So I think it’s changing.

[00:19:45] It can add to the list your boss, Lauren. She’s certainly one of the most professional people in the industry, without a doubt. Sam, what?

[00:19:56] And one of my favorites is with the Fin seven veils is the personality of the companies. Clearly, Lawrence. Pretty sure only the company and she’s leading the company in a way that I’m totally. I’m a huge fan of her. She has this capacity to be exactly this way. Friendly and professional. At the same time, she set boundaries, which is something also very healthy at the same time. She is so interesting. She’s a fascinating person, you know, because she. She has. She’s so smart. So all the time she has something interesting to say. You know, it’s not speaking for speaking something relevant, relevant and interesting and funny in a friendly way. She’s she’s wonderful. Yeah. She totally represent our industry, in my opinion.

[00:20:43] I agree. You were already pretty accomplished when you got to the company. What have you learned from her?

[00:20:50] Well, I got so many things to set boundaries. It was really important because when we deal with social media, social media, it’s clearly a rabbit hole.

[00:21:00] When we start working up an account, you know, for example, the clients on Twitter, because Twitter is one of the platform that I would like to work most with.

[00:21:08] And some of the clients, they are paying us for a certain amount of tweets per month or per day. So when we are doing this, even if we are counting our tweets, even though we can lose track of time so fast. So she really told me to set boundaries and also to to make to create a line a little bit more visible between being friendly and being professional. So she helped me to get better at this. And also, what about reading? Because most of the people are not reading things that are kind of boring, like the terms and conditions of use of the platform. So Lauren really is a great example of someone typically that you can say, OK, don’t talk about something if you don’t know it. So this is something that, yeah, she she brought me back to something a little bit more color prepared, you know, to to study more, to investigate more and to analyze more.

[00:22:10] So, yeah. Is. But she should have taught me so many things at work that also my personal life. Yeah.

[00:22:16] Yeah. There’s a lot of people that are more than willing to to spew on about things they know nothing about.

[00:22:22] So true. So true. Now what’s your favorite or meet them. Yeah. Oh my God. Yes. What’s your favorite part of working in the adult industry.

[00:22:33] Not wearing a tie. That’s definitely my favorite part. I’ve been I think I’ve exaggerated in the past. The other day I saw a picture of me speaking at a panel. Well, it was in Miami, but still, I think I was wearing flip flops because it was by the pool. But on the picture, I appear on stage barefoot.

[00:22:55] It’s exact. I told the it’s a mistake.

[00:22:59] But what I sure she made of. Wow. I shouldn’t give some shit in Miami. Come on. That’s Miami.

[00:23:10] It’s a little bit too relaxed. But the fact that I don’t have to wear a tie. That’s something that really makes me feel comfortable because it matches my my personal style, because I think that, you know, it’s just like for me, it’s just like power points.

[00:23:28] I understand why people are dressing up and it’s eventually it’s a proof of respect and some, I think. But at the same time, I don’t want people to. It’s done. I’m not here. It’s not what I wear. It’s about the message. And I really want people to focus on the message. So that’s why I understand the game about dressing up and stuff in the mainstream. But what I love about the adult industry is that people are paying attention to what I’m saying and what I look like or where.

[00:23:57] I’m sorry. I’m sorry. What did you say? No, I’m kidding.

[00:24:03] I should have typed this message. But but it is that that’s what I love the most. Yeah, definitely.

[00:24:11] Ok. How has the Corona virus affected your business?

[00:24:22] That’s a great question. It has affected the business in many ways. First of all, we have clients that are that have stopped their activities. So because our clients are individuals or companies. So for some companies, they cannot shoot anymore. So it has limited their their content. And unfortunately, they had to oppose the contracts with us because there if there is nothing to say, you know, or to show about their business, then there is not no point. I mean, we can talk about the news, et cetera. But that’s not what the customers want to see. So it has had a negative impact. But but it’s still OK. I mean, it wasn’t a lot of clients because we still have other kinds that could fortunately maintain their activities even from a home. Now, something that big, big, big impact from the virus situation on our businesses is that.

[00:25:21] For the same amount of money and the same contracts that we have with the clients, we are spending much more time on their cases because there is a lot more information posted on social media.

[00:25:33] People at home and they are posting and posting and talking, exchanging all day long all over the world. So the amount of information to deal with them to analyze has been really, really, really improved.

[00:25:49] And there was a huge growth on the data to analyze so that it has been a little bit painful. I won’t lie. And also distress. People are so focused right now. So most of our clients are hiring us because they are not or they are not good at social media. That’s their own words, or they don’t care or they don’t like it. But now that they are stressed and at home and they are using social media in their private lives, they start to pay attention to their business on social media. And that’s when they decide to e-mail us.

[00:26:19] A lot of questions and feedback, et cetera.

[00:26:21] So that part of education that I have with the clients has also significantly improved and taken a lot more time than it used to.

[00:26:33] Ok. OK.

[00:26:38] What is the biggest challenge you run into on working with social media?

[00:26:47] One of the biggest challenges, really, the educational part that I was talking about right now, because many people so people hired us for three different reasons. One is the time. That’s one of the main reasons. Most of the just say that you don’t have the time to do it because most of the time they hire someone for social media and then they ask this person to do some banners and pick up someone at the airport, etc.. So it’s very time consuming. So that’s part of that. This part is fine. Then there is the reason why, because they don’t understand social media and they don’t know what to do with it.

[00:27:21] They see that there is a cool factor, but they don’t know. Or the third reason is that they don’t like it, that they don’t like to expose themselves and tweet, etc., or post.

[00:27:30] So education is really important because they all have an idea about social media, how obnoxious it is, or boring or car addiction and or teenagers. Snapchat. Sixteen year old girls that are black.

[00:27:44] So we have to explain. We have to take a lot of time explaining how social media work and how marketing actually works together with social media. So to to help people to forget what they learn about social media and how they see it on their personal in their personal lives and to bring it for it to be the site.

[00:28:04] And honestly, this is the biggest challenge because it takes a lot of time and in many cases there is no return on it because it’s a lottery. No, we can explain. We can take like five hours to extend a client. Why he shouldn’t be tweet himself, for example, that, you know, they post something on Twitter and then a month after they decide to do a retreat of this previous tweet. So if we take a lot of time to explain why, because they are very curious and they want to understand what we’re going to do in their account. But then after two months, maybe they will say, oh, I don’t want to work on my social media anymore because I want to buy traffic from a tube site and get a lot of visits. And that’s very frustrating.

[00:28:45] Sure. What? I mean, what do you what do you tell them when they’re saying, well, what are the tangible results of social media? Why should know by traffic and study of social media? What would you tell them?

[00:29:00] It is my frustration right now because I come from traffic. So I know I came I think I understand about traffic and or I used to have some clients that were spending quite a lot. I mean, not spending, investing quite a lot of money every month with me buying some printers, et cetera. Right. It just companies and it’s OK.

[00:29:25] It’s a strategy. I totally get it. You know, Nigerian editors, they have the same.

[00:29:30] And branding is a big part, especially when you’re a big, big brand. You need to show that you’re healthy, et cetera. This is not the topic here, but it’s very frustrating because it’s seven veils. People say that our prices are high. I really swear they are not high because we can start working from one dollar. It average our services. It depends because it’s all Alucard. But in average, it’s about seven dollars per month. But the fact is, if it works, you know, and people see this as a traffic investment where it’s actually a branding and traffic, it’s a mix. But it’s really about quality over quantity because you’re building that the trust with your brand. And of course, it takes time. But for this amount, I can swear that it’s really it’s it’s super fair. And so when people are coming to me and saying that they would prefer to buy traffic from a tube sites. Well, OK. You can have a lot of impressions from a free video watch. And people will be curious about your brand and maybe they will click and maybe they will have some sales and maybe the amount will be huge. But did the proportion of the money you’ve invested and the results. OK. It’s good to have sales, but it’s also very important to take care of their reputation, especially now that people are always on social media asking for advice and recommendation. So, yeah. Yeah.

[00:30:54] I mean. Yeah.

[00:30:54] And here’s the other thing. And I’m sure this was the frustration of years when you were in traffic. And it’s even probably a bigger problem now since you’ve had a couple of years in between the amount of traffic and junk traffic. What did I read that like 70 percent of the traffic in the world is by traffic?

[00:31:16] Yeah, I read that. I think I read the reports about three years ago, something like this. That’s probably worse now. And it was killed. Well, I know that most of the networks have some security to fight this. I remember back then at just yet, they had someone that was just one person that was totally dedicated to the security of this kind of thing. So this the person’s job was to scan everything and to fight. But. So I know that they are working on this. I’m pretty sure that all the networks are working on something similar. But it’s it’s it’s probably hard to avoid. Yeah. But traffic, because people are there and they are trying to make money. And it’s it’s a way it’s a very western Wild West situation, you know.

[00:32:02] And if you will. But if you add up the BART traffic and the garbage traffic, what’s left.

[00:32:09] So that’s my that’s that’s my point, that’s why I took the case of Nike and I did this, you know, because sometimes I see they’re outdoors in some ways. I was in Chile two years ago and near I wasn’t near a mountain and something. And I saw one of the outdoor and I was like, okay, yeah, maybe people are doing sports there. And but I wonder how much they’re paying for this. So that’s kind of.

[00:32:30] Yeah, sure they are. But it’s. That’s what I’m take. You know, if you buy some cheap sites, traffic, then your visibility will be huge. And I guess that people are bidding on the branding and the fact that, you know, I was reading this book hitmakers what what make things become a hit. And it’s because the repetition of the message is so important. So maybe it will have them to build the trust with the brand this way. With the strategy.

[00:32:57] Yeah, I guess. But, you know, if you look at traffic and you break it down, OK, banners, quite frankly, are not nearly as effective as they used to be.

[00:33:10] And pop unders and pop overs, pop ups and all those things are irritants. And a lot of those good those get blocked by your browser anyway.

[00:33:21] So what’s left?

[00:33:24] But, you know, that’s that’s why. I mean, honestly, that’s why I had decided to switch and to stop with traffic ads, add traffic and go to social.

[00:33:37] Because one of my point was I still believe in ad traffic because I see that it’s performing for some old clients. Sure. But my point is, even us, even, you know, we are working with this. We are making are we are paying our rents from ad sales and stuff back then that some of the people, most of the people that I know, they are still using some ads, blockers, you know, and it’s OK if you behave like this. Why would you think that the customers will behave in a different way that looks like about, you know, being loaded, for example, everybody was fighting when I was in that networks for the first impression. And for me, it has never make sense about selling the first impression more expensive or anything. I mean, it’s a trick. But I was surprised to see how much people are fighting for it, because if you’re going to say it’s very rare that somebody is just watching one video and that was a surprise, you know, that people weren’t thinking like that, because if you adapt your own behavior to project your behavior to to the to the target, well, you will see that it’s not the way you would do it for yourselves. And that’s why I preferred social media, because it’s the the quantity are not even comparable. It’s much smaller. The amount of impression is way smaller than a chip side, of course, but it’s more quality, you know. That’s for me. If it’s exactly about X, this shows people are always I keep hearing stuff about X base, OK? Five people are going to destroy or whatever. I’ve always had really good this shows. I love all of the shows in our industry that are doing a fantastic job. But for X base, I don’t understand why people are complaining about the fact that there are very few people because it’s always very quality oriented and you want to you want to hear something really funny about that.

[00:35:22] I hadn’t been. Well, actually, two years ago I did go to Germany, but I hadn’t been to a domestic show of there’s oh gosh. Since they did the Chicago show, maybe Chicago where. Yeah. Shick Chicago, which was, I don’t know, six years ago. Five years ago. Six years ago, something like that.

[00:35:42] And, you know, living out in Thailand, I obviously have to pick very carefully what I’m going to travel to. Right. But with Phoenix going away, which broke my heart because I love that show and I hope it comes back.

[00:36:00] I decided to replace it with the two Vegas shows and X Bismullah. And I got to tell you, X business Lay was fan task. It was great. And I got a lot out of it.

[00:36:16] And also that the two Vegas shows were were good, too. You know, they were really good, too. But I was really pleasantly surprised how good expositional I was. And it’s on my regular calendar now, whether Phoenix comes back or not.

[00:36:30] Well, that’s that’s exactly the point. You know, people are because the European Summit and Avians shows are always a blast.

[00:36:37] Everybody loves them because they’re they’re really good fact.

[00:36:41] And I love it, too. But I keep hearing. Yes. Some concerns about X BS. And for me, it’s a big surprise because at all the exhibit shows I had at least one contract. So that that’s that’s pretty good because one contract cannot justify the cost of the travel. Most of the time when it out of the rooms in an expensive. But it’s a part of this. I also had really, really good things from the marketing because. I can sit with people and hear more about their business, but at the same time, it’s very a friendly atmosphere. You know what I love the most about the shows? That the schedules are not packed. So I can go to some seminars and I can really update my knowledge about our industry and what people are doing. And that’s fantastic, really.

[00:37:24] It was good. It was good. I was actually next door. I mean, literally next door.

[00:37:29] And there being be a first house, second house on the right hand side on that street next to the end is owned by a movie producer with a view from the deck overlooking all of downtown Los Angeles.

[00:37:44] Supersport was awesome. It was awesome.

[00:37:49] So, yeah, I will be back next year for sure. So what what kind of effect does this job have on your personal life, Alex?

[00:38:01] I was thinking this week about writing something about the effect of because I just go, yeah, I won’t get into details in person.

[00:38:11] I’m like, oh, please go. Oh, please go ahead, Alex.

[00:38:16] It’s a sad steps. No, sir, I was wondering.

[00:38:19] It always happens like I’m really like Carrie Bradshaw.

[00:38:25] But it’s about I wonder if this industry is affecting our personal lives. You know, the fact that we are dealing with adult entertainment, but specifically the work at seven veils, it has affected my my personal life in a way that I was using a little bit social media from the well, Facebook from almost the beginning Wednesday when they started to open invitation at Harvard. And I was using social media to get in touch because I’ve lived in different places. So my family and friends are all we are all remote. So social media is a great way to share, you know, to make people part of your lives. But since I worked at seven veils, I, I guess I tend not to use social media that much on my personal life.

[00:39:11] I mean, I my professional profiles because I always have, you know, Instagram, personal and professional, Facebook, personal and professional. And my personal ones are actually super boring. But the professional one, I keep using them for the branding and the company and myself, I made it myself.

[00:39:30] So I use them. I treat those accounts as a client. But but yeah. Otherwise the real stuff, I tend to post less because or I do it in. I have developed a kind of stressful relationship with social media. It’s very, very heavy, you know, not because it’s it’s a lot to absorb. So it’s a lot of stuff. You see during the elections. You see during the quarter that Corine Iberia’s current, that it’s really, really obnoxious. It’s so heavy. It’s the lot of and people are sometimes really, really stupid, you know, and they just keep talking and posting and trolling. And it’s like, oh, my God, no. So, yeah, that’s the thing that has impacted the most.

[00:40:11] I guess it opened my eyes on how heavy some behaviors can be on social media.

[00:40:19] I post a lot of anti Trump stuff.

[00:40:22] And you won’t see any of that in my professional bio because I don’t want to be judged, but I’ve just seen just it just in case there’s a Trump lover there.

[00:40:32] But it’s what you know, the elections and this coronavirus thing has switched it because it divides up the population, the cyber population between people in favor or that it’s also about a measure.

[00:40:46] You know, I live in a city that is completely in the majority in favor of the Brazilian president, and I’m personally against the Brazilian president. But so it’s rough because even, you know, the news, the fake news, the message is everything that I posted. It just posted an ad I started. Okay, that’s a personal act and it’s controversial. But I’ve posted an ad because I was looking for a service in my city and then some people started. So but I am I am not necessarily a nice person. And I just saw that some of the people that were answering were really in favor of the president. And I just said, OK, I would like to hire someone that is not in favor of this president. Maybe I should say. Well, it’s because I don’t want to deal with people that don’t share my ideas and on my personal life or even someone to help me to clean the house or whatever. I don’t want that. And especially because this region is a little bit racist against the my region, against the north east for any reason.

[00:41:43] Yeah. And he started the whole controversy and everything. And that’s what social media has become right now. People are arguing for their ideas and fighting for their ideas. Lack of respect, total lack of respect.

[00:41:53] So. Yeah, yeah, you did.

[00:41:56] Do you think society judges what you do for a living in the industry or an.

[00:42:03] I have this feeling. Yes. I don’t know if it’s true. I don’t know if I’m being paranoid. I just know that we have some challenges. Yeah, absolutely. When we aren’t yet for it the other day. Oh, my God. My client just sent me pictures of a twink. That was the guy is 19. But he really looked at younger. And I, I, I had the pictures on my on my computer when I opened it in the plane and I woops.

[00:42:29] Fight back. I mean, nothing looks nothing.

[00:42:36] It looks like under age. You don’t want to do that or for that matter when you’re on it. When you’re on an airplane. Yeah.

[00:42:43] If it’s even if it’s nails, you know, showing boobs and you just don’t want eventually at the airport showing you up when you’re working. So I think society, of course, will always judge our activity. But yeah, even mainstream people, you know, at some shows, I had some comments that were a little bit awkward, like, oh, you do adult, you know.

[00:43:06] Okay, fine.

[00:43:09] So I think the I think we are judged. Yeah. I think I think it’s important also to see because there is a person that has kind of left the industry.

[00:43:18] This guy has been working in the industry for a couple of years. And then he was posting a lot about being part of this industry, etc..

[00:43:25] But I think our industry has two levels because some of the people that are working on the digital business side, behind the Web sites, et cetera, they are facing maybe some judgments from the society. But we also have the performers and the performers are really much more exposed. So I think we can not take the same level of animosity from the society. You know, our industry has different levels, in my opinion.

[00:43:50] I don’t if I make myself clear about that, it makes a lot of sense, actually. What are you what are you really missing during that during this lockdown?

[00:44:03] The lockdown, as it maybe it sounds bad for all those people that are suffering, but the lockdown has been a good thing to me because my personal life is a chaos and I’ve always used work and travels especially to escape from it. So it has helped me to recenter. It sounds so cliche, but it has. You know, I think it’s time for me. And, you know, sometimes I’m just looking at the wall and just thinking it’s something that hasn’t happened much in my life.

[00:44:39] I said, yeah, I’ve been I’ve been meditating lately, which is great. I’m going to meaning to. So we’re finally getting around to it.

[00:44:46] Well, yeah. I think everybody is finding some ways to cope with it and trying to take advantage, if you can call that the sweet spot. So you know that it’s something that I would definitely miss from this situation is just the I don’t know, my therapist always tried to bring this with me, but I still don’t understand it because I read it as something that I value the most in my life is my liberti, my library. I don’t want my freedom. I’m sorry.

[00:45:14] So my freedom is very important to me. So from the moment that something, a situation of government or whatever is telling me you can not travel, write books. And even if I recognized that, yeah, it’s a good thing. I mean, not to travel right now. So I can of course, be healthy. But at the same time, you fixed my life.

[00:45:32] But still, it bugs me that that something is taking away a part of my freedom so that I don’t think I don’t think you’re at all alone about that because somebody else is telling you that we’re all races. We’re all resistant to others telling us things, especially governments.

[00:45:47] Yeah, it’s it’s. But even if the government was telling me because in Brazil, we can still take the plane and go somewhere or whatever. I don’t. But I’m still receiving the promotion of my plane company, asking me to travel and stuff, but I won’t do it. So I’m more the situation that he’s telling me not to do something. And I hate that. But it’s.

[00:46:09] Exactly. Exactly. So what’s the first thing you’re going to do when you get out of jail?

[00:46:22] When I get out of my own jail, the face.

[00:46:26] Exactly.

[00:46:29] Yeah. I have a personal connection with Mexico. There is a connection with Mexico. Very strong. And I mean, the fact that I’m trying to visit family and friends there once or twice a year.

[00:46:44] And since January, I was I haven’t been able to go there. So I think that probably the first thing I will do will be to book a flight to get to Mexico.

[00:46:55] Yeah, well, that that sounds fantastic.

[00:47:00] Well, Alex, I’d really like to thank you very much for being an adult. So broker talk today.

[00:47:06] Thank you. Now, really my pleasure. I hope to get you back on for a future show. And again, thank you so much for being here.

[00:47:14] Thank you, Bruce. Thank you very much for everything you’re doing for the community and the industry. That’s kind of you. And thank you for having me. Thank you very much.

[00:47:21] Thank you, brother. My broker tip today is part two of how to buy a Web site. Last week we discussed first deciding the type of site you want to buy and then establishing what your budget is. Next, it’s time to look for your new Web site. So where do you look? Well, adult site broker is a great place to start. We always have a nice variety of Web site and non Web site properties for sale. But if there’s a particular type of site you want, we can always act as your buyers broker to help you find just the right site, other places to look or boards like Expo’s dot net and GFI dot com. But to be completely honest, unless what you’re looking for is a really low end property, you’re probably not going to find what you’re looking for there. Of course, you could contact site owners yourself, but take it from someone who does it for a living. It’s a major hassle and it can be really hard to even find out who owns a site. Almost all adult sites use who is privacy from their domain registrar. So when you send them an email, it will be to an anonymous address. And in most cases, the emails are never returned. We have a huge database of sellers and generally know who owns what and if. It’s a Web site of note. And if we don’t know who owns it, we can always find out. We’ll talk more about this subject next week. And next week we’ll be talking to Mr. Brad Mitchell, the owner of Mojo host. That’ll be a fun one.

[00:48:55] And that’s it for this week’s Adult Site Broker Talk. Once again, like to thank my guest, Alex Lacomte. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

ASB Talk Episode 8.wav

[00:00:10] This is Bruce Friedman of Adult Site Broker, and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and we discuss what’s going on in our business. Plus, we give you a tip on buying and selling Web sites. This week, we’ll be talking to adult industry attorney Chad Anderson, a.k.a. Chad Knows Law.

[00:00:34] I say broker is proud to announce adult site broker Cash, the first affiliate program for an adult Web site brokerage with adult site broker Cash. You’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us at adult site broker. Check our Web site at adult site broker dot com for more details. First of all, today, let’s cover some of the news going on in our industry. In response to escalating concerns over Corona virus and new travel restrictions, X Business announced plans to go virtual for its 2020 conferences, including Expos, Miami Expos, Berlin, the Expos, Camp Awards and the Expos Europa Awards Expos. Miami will take place August 24th to twenty seventh, with the Expos CAM Awards happening the final day of the show. Expos Berlin will be October 19 to the 22nd and the Expos Europa Awards will also happen the final day, Expos events director Mo Helmy said after careful consideration of various indicators regarding the development of the worldwide Koven 19 health crisis. We have determined the most responsible decision is to pivot to a virtual format for our 2020 events with a goal of delivering the signature show experience our community is accustomed to. Event organizers have closely watched day to day developments in the trajectory of the pandemic and various official responses, including continued stay at home directives from state authorities and the Centers for Disease Control. With the recent reports of Cauvin 19 cases spiking up, it became clear organizers would be unable to safely host the events. Other shows, such as the A.W. Summit Webmaster Access Amsterdam and why not have also had virtual shows? The Why Not summit will premiere July 20th through the 22nd.

[00:02:32] A New Jersey federal judge on Tuesday overruled a circuit court ruling preventing Viksund media group from identifying alleged illegal downloads of their adult content. The new decision by U.S. District Judge Noel Hillman granted the subpoenas requested by Viksten to allow them to identify individuals with computers associated to 13 IP addresses allegedly downloading their content illegally. According to the legal news site Law 360, Viksten monitors for IP addresses that download its films, then use Geo location technology to figure out roughly where the network is located. It then files a lawsuit in the appropriate district against anonymous subscribers linked to the address, allowing it to request a subpoena to force the Internet service provider associated with the address to reveal the name of the subscriber. The company’s lawyers have filed more than 3000 similar lawsuits across the country since 2000 17 receiving criticism from some legal observers and judges about their tactics. The Arizona judge overseeing the criminal trial of the former back page dot.com owners has granted a motion by the defense to move the trial date to January twenty twenty one due to the concerns regarding the Covid19 health crisis in the state. U.S. District Court Judge Susan Vick filed a ruling yesterday stating that the court feels that it cannot ensure the health and safety of all trial participants at this time. Judge Bernard cited the number of people expected in the courtroom for the high profile trial as one of the reasons for the postponement until next year. At a minimum, the judge calculated there might be 40 people in the courtroom, including prosecuting attorneys, defendants, their attorneys and jurors. The judge also mentioned that compelling out of town witnesses and lawyers to travel to Arizona during the current pandemic was fraught with risk.

[00:04:38] The trial, originally scheduled for May 20 20, had last been postponed in February until August 17th. Now let’s feature our property of the week that’s for sale at Adult Site Broker. We’ve reduced the price on a network of two foot fetish pay sites. The first scientists and all tickling fetish site with every category of tickling. The primary focus is female and female tickling. The second site has forced orgasms as well as hand jobs, all with a fetish twist featuring showing of feet in the videos. The hand jobs are more tabu. Female domination themed. There are also a number of highly profitable clips for sale stores as well, featuring the content. The most profitable of those stores features foot worship. Some of the stores are top 50 in the world and clips for sale. And one has been as high as number four in the world since the owner is never build out of foot worship site. But as plenty of content for one. This is a wonderful opportunity for a new owner. Also, the owner has never advertised the site or started an affiliate program. A new owner could do both and instantly boost sales. The company has over 11000 videos and their content library all exclusive. Also, since the owner has been out of the day to day operations of the company for some time, a new owner will have the opportunity to keep on the current people who are operating the network. So there will be no interruption in the new owners ability to get content. Now time for this week’s interview.

[00:06:13] Today on Adult Site Broker Talk, I’m speaking to prominent adult attorney Chad Anderson. Chad, thanks for being with us today on adult site broker talk.

[00:06:22] You’re welcome. Truly an honor to be here, Bruce.

[00:06:25] Thank you, sir. Here’s a bit about Chad and his law practice. He was the youngest person to win county attorney seat when he was elected in Iowa in 1998. And now he specializes in adult business law. I would list the categories of life practices, but I don’t have three hours. So let’s just say that if you have a legal need in the adult industry, Chad can handle it for you. He is licensed in Arizona, Iowa and Nevada and has been admitted to the 8th, 9th and 10th Circuits and the U.S. Supreme Court. Chad is a Midwestern boy, born in Minnesota, raised in Iowa, and he graduated law school in North Dakota.

[00:07:05] You earned a master’s degree in cyber security law from the University of Maryland School of Law, and he’s run twenty one full marathons, which is twenty six point two miles or forty two kilometers. Better you than me.

[00:07:21] I think he should have learned to take the car by now. He’s been practicing law since 1998 and he’s been an adult since 2004, which makes him an old dude. Chad’s mission is to provide the best representation in a confidential and affordable manner to a select group of long term clients. And let me also say that Chad has been doing some work for our company, as well as some clients and associates of ours. And I could not be happier. First of all, Chad. How did you get into this crazy business?

[00:07:56] That is a that is an interesting story. I was a really a starving lawyer back in 2004. I left Iowa for Arizona mostly because it snows in Iowa.

[00:08:11] And I really wanted to move south. And also it was the time that I came out of a closet and I felt much safer in a big city in Arizona.

[00:08:23] Yeah, that’s much safer than Iowa, even where I was the county attorney and I had you know, I had the entire police force is the sheriff’s office, all the law enforcement. We’re actually underneath me, so to speak, so to speak. But I took the exam in Arizona and passed it and moved here without really having any plan of how to make a living after that. And I did a couple years with a real estate title company, which was just excruciating before I had it.

[00:09:10] It was awful just reading contracts and writing contracts that were truly just the driest stuff you could do is buying and selling real estate. But I was had a at a barbecue, a friend of mine hit a neighborhood barbecue and his neighbor happened to be a fellow by name. Craig Dant, Greg Craig had been at S.C.. Bill, right.

[00:09:39] Well, Craig and I told Craig that I was basically a starving lawyer and he asked me if I would be willing to take on adult entertainment clients. And I told them, you know, if if I can pay my electricity bill, I certainly will. So he said, come to Miami, there’s this trade show down there. And three weeks later, I maxed out my last credit card to buy my airplane ticket. I cut a hotel room a couple of miles from the diplomat, and it was one of those old hotels had been built like right at the early 50s.

[00:10:22] And I think the original air conditioning was still in. It was just there’s two bit sleazy die. That was twenty five bucks a night, but it was all I could afford. And while the first it was a summer intern next and in Miami in 2004 and being a lawyer, I guess I was the only openly gay lawyer that was looking for new clients. Sure. And I was introduced to just it seemed like everyone I know. It was overwhelming. And within three months of that trade show, all I did was adult. I left.

[00:11:05] I left this the small, small firm that I had been working at and really not making, you know, making anything but the adult entertainment industry, really. It welcomed me. And it does. It does. You know, everyone is welcome here. Yeah. Well, until you’re not you know, you’re you’re given the opportunity. Just don’t fuck it up.

[00:11:36] Oh, yeah. And that’s exactly right. Because if you if you screw up then.

[00:11:43] Bye bye.

[00:11:45] Well, you know, I grew up in a small town and working in the adult industry reminds me a lot of working in a small town because everybody knows everybody kind of reminds me of high school, actually.

[00:11:59] But actually, maybe junior high.

[00:12:04] Yeah. We’re like that.

[00:12:07] Some of the antics. But it was that, you know, that that’s how I got into it. And it didn’t take very long to kind of get established and and build reputation as being a, you know, an honest lawyer, which was kind of surprising.

[00:12:27] Wait, wait a minute. Are to those two words go in the same sentence?

[00:12:33] Normally, no. So when you hear them together, you gotta be kidding. I’m kidding because I know that’s the case working.

[00:12:41] Yeah, but you always kind of got to play that tape back.

[00:12:43] Did he really say honest lawyer, the biggest oxymoron of all? No. Well, it’s military intelligence, right?

[00:12:54] You know, it’s the 98 percent of lawyers that give the other two percent of us a bad name. Exactly.

[00:13:00] So what are the economic advantages of producing and living in Las Vegas over L.A. these days?

[00:13:09] Oh, Las Vegas. Las Vegas has some surprising advantages, and I no longer live there. I did live there for almost two years, pass the bar exam there in 2017, which is which was a, well, 20 years, almost 20 years after my first one.

[00:13:32] Damn, that thing doesn’t get any easier. Two and a half days long. But there’s some things about Las Vegas. One is that, you know, everyone says they don’t have state income tax, but and that’s true.

[00:13:48] There isn’t a state income tax, but the state generates money through taxes and it’s either through sales taxes, property taxes. Nevada gets a lot of money from hotels and casinos. Oh, yeah. But you still pay property to actually still pay sales tax. It’s, you know, that’s a little higher there.

[00:14:12] But the overall tax burden is lower than California.

[00:14:16] And one of the things about Las Vegas that you don’t think about it first is if you have a business where you fly models in that you’re actually doing photography and filming of models from around the country, Las Vegas on it is, I think, the cheapest place to fly in and out. And there is there is a direct flight to just about every city in the country, to Las Vegas. So if you’ve got if you’ve got a model in my. Not North Dakota. There.

[00:14:52] Well, sorry, sorry. I’m sorry, my not North Dakota, OK, but you know it.

[00:15:00] Well, before Corona, there was a direct flight from my not to. Las Vegas, there is a you know, every little PO’d on airport had a flight to Las Vegas, and wherever your model is, you can bring that model in on a direct flight into Las Vegas. That’s a lot cheaper than if you flew that model to Los Angeles or San Diego or even Miami. Because of all the casino and tourist traffic. So you’re there. You’re here. Costs of bringing models in is actually quite a bit lower in Las Vegas. And then the attitude towards adult entertainment, not just legally, but the business attitude, you know, going with a realtor to look at office space.

[00:15:55] Usually you want to avoid that question of what do you do. Yeah. And, you know, tell the realtor that, you know, you’re an adult entertainment company because sometimes that that is met with. Well, we don’t want you here. Yeah. In Las Vegas, you tell your realtor you’re an adult entertainment company and they ask you if you want studio space as well.

[00:16:18] They do not care that you’re an adult entertainment company.

[00:16:22] And in fact, they’re willing, ready and able to help you build your business. So. You know, there’s a that that anything goes in Las Vegas as long as you’re paying the bill. You know, that had that attitude is unique and you don’t find that in a lot of cities.

[00:16:43] Sure. Sure. And of course, you get the condom laws, too.

[00:16:47] Yes. There are very few laws in Nevada.

[00:16:54] Period. Period. You know, you can you can buy. You can buy marijuana 24 hours a day at a dispensary in Las Vegas. As long as you can fog a mirror and you get an I.D. that says you’re 21. Yeah.

[00:17:09] Oh, God. Those dispensaries are everywhere now going to Vegas this time because it had been years since I had been out there, you know, living out. Neysa hadn’t really had any purpose to go until I came out for the shows this year and I was just blown away. These places are massive.

[00:17:29] Yes. And there’s some that are just to earn entertainment, just going to the dispensary. You know, they’ve made it an event. As you know, your whole experience in Las Vegas is entertainment.

[00:17:45] Rypple flight, therefore, to do things that they wouldn’t do at home and going to the mat, three of them. So it’s a it’s an experience, right? You know, I remember standing in line at a dispensary and behind me was this group of women there?

[00:18:02] Probably they were all in their 70s and they were giggling and, you know, they were talking about how they’d never tried marijuana before.

[00:18:10] You’re probably giggling because they were high.

[00:18:14] They weren’t high yet, but they were from Kentucky. So they kind of had that little Southern little drawl twang to them.

[00:18:21] And it was so cute seeing these old women that were about to try marijuana for the first time and how excited they were until they told Mitch McConnell about that. I hope they do or I hope they did. But as you know, I I love single women. There are no longer no longer afraid to do what they want to do. They learn and just live the way they want to live and have a good time.

[00:18:53] There you go. So how can an adult business. And we’ve heard a lot about this in the media. How can an adult business qualify for PPE in the United States?

[00:19:06] Well, actually, it’s easier to say that there is no reason that disqualifies them. There is no exclusion to adult entertainment businesses. There is there is an exclusion for businesses that are obscene. But God. But how? Gasp But adult entertainment is not obscene. And legally, the definition of obscene is appealing to the prurient interest. It’s it’s it’s not regular, mainstream, adult entertainment, but obscene.

[00:19:43] The things that usually have to get to the level of SCAP before you get to obscenity in the in the prosecutions against obscenity back in the.

[00:19:56] What do we call the mid 2000s, the aughts, Cheryl. Sure. Why not.

[00:20:06] And the odds on and the Department of Justice brought an obscenity charge against actually an Arizona company for obscenity and.

[00:20:20] Some of the DVD that they were that they were claiming were were part of this obscenity suit were ones that you could buy in the airport and they were to end in the airport. Well, you could buy just about anywhere. But one thing, it was really funny about that. It’s not funny if you’re a defendant. But that. Through bankruptcy. There was a adult bookstore that had gone bankrupt. And it was being it was owned and operated by a trustee. So it’s being owned and operated by a U.S. bankruptcy court. Was being run by the government and they were selling the same DVD that. Oh, that’s funny that the Department of Justice was prosecuting a distributor for so. But what was ABSs? What was obscene? The only thing that they found obscene is scat. Usually typical fucking not is not obscene. So most adult companies are not dealing obscenity.

[00:21:34] So they’re not precluded from applying for the payroll protection program. They’re qualified.

[00:21:40] Bottom line is, they’re not doing anything illegal.

[00:21:43] Right. And we’ve seen in tax credits like, say, for Georgia, for example, has tax credits if you film movies in Georgia, but they exclude anyone who is subject to 18 USC two to five seven.

[00:22:02] So if you have to file two to five seven or if you maintain two, two, five, seven records, then you’re not qualified for the Georgia tax credit and most state tax. Most state tax credits are like that, but the PPE does not have that exclusion. And that that is a way that they could have excluded adult businesses, but they did not.

[00:22:24] I’m kind of surprised that hasn’t been challenged in some of the states, whereas there have.

[00:22:31] There are two cases I know of, and both of them, both of them ruled in favor of the adult entertainment company. Good one was this one was a strip club in Wisconsin. I heard about that. So the adult entertainment companies are qualified and there have already been court decisions that have said so.

[00:22:56] So it may be a little late to get into the TPP right now, but there’s no reason to not apply. You know, it does require you have to have you have to have some documentation and you have to provide. You have to provide your tax returns, which they already have. But you need to show that you had certain you know, he had so much payroll expense, so much interest expense. And it’s actually quite a simple. It’s a simple procedure to file.

[00:23:35] One of my buyers, one of my buyers, got some. Yeah, yeah, I think so. You got to reconcile it, actually.

[00:23:42] Oh, wow. Well, good for him. Yeah. I think the hardest thing is just getting the records together. If you’ve got a good accountant and have all your stuff in order, it is fairly simple to apply, qualify and get the money. OK.

[00:23:56] So right now, obviously trade shows with the whole virus situation have got virtual businesses. Most certainly changed. For one thing, nobody’s shooting.

[00:24:07] How is this affecting your business and do you feel the industry as a whole?

[00:24:15] Well, my business I’ve I’ve got a small collection of clients I work with. So it hasn’t it hasn’t had a real negative effect on me at this point. But I think but I think going forward, it certainly would if those you know, if those events if you know, if it’s another year and a half or so before we get to go to those. And I think even then there will be fewer people attending them because, you know, they found out they didn’t need to attend them and still got, you know, 50 percent of what they wanted to do done. So it changes the economics of going to trade shows feature figured out how to how to get most of the benefit of a trade show out of virtual experience. But, boy, there is there is nothing like actually meeting someone in person and either, you know, to to get to know them and to build trust.

[00:25:18] And, you know, back to the industry being a small town. This is how you get to know the people you work with as you meet them face to face. Yes.

[00:25:27] And there is no way that you can mingle and in a in a chat room the same way you can at a mixer club. When you’re at a trade show, you just don’t get you don’t get introduced to people. You don’t you don’t meet new people. It’s you. You can’t do a virtual trade show and expect to get. Not a lot of new contacts or new customers, new clients, new new whatever, whatever you’re looking for it. It’s hard to do that online. Yeah. Understood. How about the industry as a whole? From what I understand, the membership based programs have seen a pretty healthy bump up in revenue. Yeah. But at the same time, they’re struggling to figure out how to film because they can’t get shoots in, you know, talent testing.

[00:26:27] I think I think talent testing now in the in L.A., Las Vegas, Miami is testing for Covid.

[00:26:36] But I’m sad that. Don’t hold me to that, but I understand.

[00:26:42] I understand. I understand. They are.

[00:26:44] Yeah. But, you know, just being able to test and get your models cleared, that’s an issue you’re getting. And if you’re if you have to fly models getting a model on an airplane instead of having 25 flights a day to a city, there’s one. So trying to schedule trying to schedule models. There’s got to be got to be extremely hard right now.

[00:27:11] Sure. So the money’s out there because the customers are all online and at home and nothing to do.

[00:27:20] But my question mark, here’s a question for you. Hand it gets kind of kind of rhetorical with all these people out of work.

[00:27:32] Don’t you think that that could be short lived?

[00:27:36] Yes, I do. I think, you know, people that are out of work, maybe these, you know, that they’ve gotten they’ve gotten their stimulus check or or haven’t been let go yet. Right. They they may be, you know, one or two months that they’re going to be paying for a membership.

[00:27:59] But if their unemployment last much longer there, you know that they wouldn’t renew.

[00:28:05] So I I think, you know, there might be there might there should be a fall off. And usually we see a fall off about this time of year anyway. Yes. College students go go back home and start going outside more.

[00:28:22] Well, it might not be the case as much this year. It may not. Yeah. So it’s been good. So that could be good.

[00:28:31] And, you know, it’s a crapshoot. We really don’t know how things will affect our business or or any other. You know, it’s it you would expect, I would say prepare for a downturn. And if you don’t have a downturn, great. But if you’re prepared for it, at least it won’t kick in ass.

[00:28:56] Yeah, a saver. Save your nickels. So. So speaking of trade shows, you and I have both been to quite a few, including some together. Talk to me about some memories you have about all those shows, what you can remember anyway.

[00:29:14] Because it used to. Well, you know, I actually I quit drinking before I before I got into the adult entertainment.

[00:29:24] Oh, I didn’t know that. Oh, I didn’t know that. OK. OK, well I guess I guess you do remember then. OK. You’re the one for the guy. You’re the guy. What did I do.

[00:29:34] Well now my first trip to Amsterdam, there’s definitely some parts there that that I didn’t get. It didn’t get recorded here. But I got to remember my first time and I think it was at a Marriott or the Marriott. And right across the street was an old church that had been it was no longer a church, was now used as the hotels convention space or it was. And in the trade show was there. And of course, we didn’t get invited back to that one because, you know, we used and abused the church.

[00:30:13] But you were there was there was a kind of playboy. Yeah. There was a party in there. That was it would have been unholy.

[00:30:26] Had I been a Christian, a brother.

[00:30:33] And I remember the back in 2005, there were a couple of studios that got together. And I think C.S. Bill was USCCB.

[00:30:46] Those definitely part of the sponsorship, but ran the Rocky Horror Picture Show at the theater on in downtown Tempe. And I’d I’d been to Rocky Horror, but had never dressed up before. And there was gonna be a three hundred dollar prize for the costume contest.

[00:31:08] I decided I was gonna win it. So I actually spent over three hundred dollars on the costume. I’m sure he’s a good you know, I got a wig. I had the wig styled. I got a makeup artist. I had a friend that had been part of a Rocky Horror show production for many years. So he knew every little detail that I needed about the costume, but that I think I nailed it. But I think the only time I have dressed in drag.

[00:31:47] I was going to say I was gonna say that was probably a primarily gay event.

[00:31:58] Little is it? It was hell again.

[00:32:00] Let’s take the show the night the show that I remember a Phoenix forum man. God, I miss it. I think they picked up. I think they picked a good couple of years to lay off.

[00:32:14] But a good year to lay off because it would have probably ended up being canceled.

[00:32:20] Maybe next year they’ll be able to bring it back. That’s my hope. But I remember when they had the heart attack grill. Did you go to that to get better?

[00:32:30] I did not go to that one.

[00:32:32] Yeah, everybody went to dinner at that. A bunch. Probably 30 of us went to dinner at the Heart Attack Grill. You ever been to that place?

[00:32:40] I have not. It’s it’s not what I eat right at my time.

[00:32:43] That’s right. You’re a vegetarian. I forgot. Oh, my God. It’s gone now, but. Oh, Lord.

[00:32:51] That was a good time. A really big time. Couple of their regulars were in their. And the the the afternoon parties at Hooters, they’re all downtown.

[00:33:07] Yes, that sadly one one girl fell from the balcony of one of those parties.

[00:33:14] Yeah, that was that was tragic, wasn’t there? Fortunate. It’s flooding with his wife, my wife’s favorite food in the world. Or Hooters wings. If you look at her, she had a little Thai girl. And it’s like.

[00:33:29] It’s like it’s like really wings at Hooters. I swear to you, when they’d have Hooters happy hour, she would be the first one there would wait for me.

[00:33:42] She would just be to would just be there eating wings. That was pretty hilarious. So business has now gone virtual as well as the shows.

[00:33:50] And how are you doing using Zoom and other forms of online conferencing with your business?

[00:33:59] Most of what I do is written anyway, so it hasn’t changed the way I work very much. You know, I’ve I’ve worked out of my house for most last 15 years. So this hasn’t changed my business very much. Other than I don’t leave the house hardly at all. I think that that has that has been strange. Yeah. When I was working on my master’s thesis, I think I spent three weeks without going out of the house. But now it’s now it now not leaving the house.

[00:34:41] It is just endless.

[00:34:43] It’s scary in the States. Man, I got to tell you, fortunately, Thailand is all but eradicated the thing. But God, I couldn’t imagine being in the States right now. I’m glad we got out. All we did.

[00:34:57] Yeah, you are. I think Thailand has definitely gotten it. They definitely have it under control. They’ve earned at least figure out what to do.

[00:35:06] Yeah, well, it’s called it’s called good governance. It’s what it’s called. It’s called having it’s called having a former former military man as the leader of the country.

[00:35:18] Well. And testing and tracing, you know, and thinking and and having having the goal of preventing the spread as their primary goal, you know. You know, if the United States had adopted no strict testing and tracing protocols back in February, probably could have. I know that at that time when there were not many cases, it could have been brought under control. But, yeah, they forgot.

[00:35:46] They’ve got you walk into any mall now in the States and you have to scan a barcode and you walk into a store on the mall. You’ve got to scan barcode.

[00:35:59] And then you also are supposed to scan it when you leave the store. Sometimes I do. Sometimes I don’t.

[00:36:05] And if somebody gets sick, you’ll hear from them how hard to do.

[00:36:12] It’s hard to do in America. I understand.

[00:36:14] But so sometimes a little less liberty will keep you alive.

[00:36:21] Yeah. And it’s not that. It’s there. There are simple there were simple ways to do to reduce the spread. But I think now at the numbers we’ve got would know a lot are no longer as effective. You’re right. You’re right. You know, Saddam testing, tracing, wearing a mask all the time. And I went into Target over. Over the weekend and half the people in there were not wearing masks at all.

[00:36:50] Well, welcome to Arizona, my friend.

[00:36:54] Yeah, and it’s just silly. It’s crazy.

[00:36:57] Did you see some of the did you see some of the some of the video off the new shows in American Missouri and Florida?

[00:37:09] Stupidity.

[00:37:11] Yeah. Look like spring break all over again.

[00:37:13] Lovely, isn’t it? And the cases will be melting like you won’t believe. So.

[00:37:20] Yeah. You know, in just two months, it really just two months because there weren’t a lot of deaths. By the end of March. But you take April and May and two months. There’s one hundred thousand people dead in the United States. That’s you know, that’s not only enormous, but the spread was so rapid. Right. Right. And go. Well, there’s still three hundred and twenty million people that haven’t been exposed.

[00:37:53] Fantastic. OK, so private.

[00:37:59] Let’s let’s jump back into it. Privacy laws have become a huge focal point. There are laws in both the EU and also California. Now, how does that impact our industry? And do you see more of these laws being passed?

[00:38:14] Let’s start at the last question there. Do I think more are going to be passed? Absolutely. And I think there are there are good reasons for them. There are good reasons for the privacy laws to exist because the information that we’re giving out is valuable. It’s that that information belongs to the belongs to people. It’s theirs. And companies are using it.

[00:38:45] And a lot of times using it against you, really against it. Any way that you would want your information used, your information is being used against you. Yes. And you have no rights to it. You don’t. And if you’re not told when you know when information is being collected, you’re not being told how it’s being used.

[00:39:05] Those you know, those are reasons to have laws to require, you know, require notification, say we are going to collect this information from you and get your permission and, you know, make it understood that that information is the customers. It’s like, you know, it’s it’s like your bank account. Right. It’s valuable and it should be. And if it’s like a, you know, like money in the bank, you expect the bank to protect it and take care of it, not just use it all.

[00:39:34] And yeah, well, they won’t. It’s not a problem until they get hacked. Right.

[00:39:40] Right. But and if they get hacked, unless there’s a law, they’re not required to tell you. And know that’s something you would want to know, because if you’re if your information has been hacked, you can take measures to protect yourself.

[00:39:55] So there’s the California privacy law. And the GDP in the EU, I think are just the beginning, I think. I don’t think we’re going to see laws a lot more extensive than what the GDP is. But I think they’re going to be a lot more that are modeled after it or and very similar.

[00:40:19] Well, don’t you see the US Congress passing something for the whole country?

[00:40:24] I don’t see the US Congress passing it just because they can’t they they just don’t have the capacity or the moral courage right now to do it. They know they. Right now, the U.S. Congress cannot find its ass with both hands.

[00:40:38] Well, let’s see. Let’s just let’s see if there’s a there’s a Democratic Senate come January. Then maybe it will be a different story.

[00:40:49] Yes. But, you know, there are privacy laws in Canada, Australia, Japan.

[00:40:55] And I think more more laws will they will they will start to be they’ll start to see similarities in them so that when you when you if you’re compliant with a G, EU, GDP or whatever, that should be compliant with your other laws. So there’s a model. Right. And GDP is really extensive.

[00:41:16] But and being incredibly fucking long, it it’s actually if you if you get into it, it does, it does make sense and it doesn’t result in any absurd results or doesn’t have really absurd results. Surf.

[00:41:38] Of course. Of course. Of course.

[00:41:40] Only when we first heard about it, everybody freaked out.

[00:41:42] But you know, I, I actually got a I, I studied on it and got I got in the European privacy law certification. So I thought, you know, I, I can I can talk to it. And I was at a trade show over in the EU speaking to a U.S. lawyer who happened to be over there and asked him what his opinion was of the GDP.

[00:42:09] He said, what’s that? Now, this was at five o’clock in the afternoon before the before the the dinners the first night. He said, what’s that? In my room. My question, the next fuckin morning he was giving a client advice in the in the breakfast breakfast, he was telling a client giving that client legal advice on GDP.

[00:42:38] And this frustrated. It still frustrates.

[00:42:41] And he didn’t know and he didn’t know what it was, you know, 12 hours before.

[00:42:45] He did not know what that law was. Well, it wasn’t a rabbit morning.

[00:42:50] That thing is thousands of pages long. Maybe it’s a speed through.

[00:42:55] It it took four years. It took four years to pass through the EU Parliament. It is comprehensive and you know that I would I wouldn’t feel comfortable giving extensive advice on GDP. Even after getting certified in the interest it is, you know, in order to to know how to comply with that, you have to get dive down into the specifics of each business, you know?

[00:43:29] You start with three techniques. The data map. They help you with your online use the data map. What data is being collected? At what point and where is it being stored and where is it being transferred to? Who sees it? You know, you need to know.

[00:43:49] You need to know where data is coming and going in that business before you can before you can start working on complying with GDP. And I actually think that if you can understand your data map, you can easily comply with GDP. OK. But you need to have to have someone that knows what they’re looking at. And you need a good coder who also who who can. You need a policy person and a code person, computer code person to work together to to build a GDP or a compliant website.

[00:44:26] But if you build a GDP or a complaint Web site, you are ninety five percent of the way to California compliant. Sure, sure.

[00:44:34] And you are your compliant with Canada, Australia, Japan. You can easily become compliant with all these privacy laws just by focusing on becoming compliant with GDP or were an alternative.

[00:44:50] Start with the California CCP that, you know, start their focus on that one. And work with your programmers. And you can build a compliant you can bring your website into compliance because GDP is specifically boy, the penalties are huge. I know.

[00:45:14] You know, it’s up to four percent of your annual revenue. Your annual global revenue. Doesn’t matter if you’ve got you know, if it’s your let’s say you’ve got a Canadian company that violated GDP. But the Canadian company is a subsidiary of Globe Dumb. You a bigger company. They take they can take four percent of your total revenues.

[00:45:44] And I would expect have you heard of any cases where they’ve actually done that?

[00:45:51] Not an adult, but they just started sister enforcement actions that were published right before Corona. And I. I don’t think there has been any. Not that I know of in enforcement since January. But I would I would be very surprised if the EU enforced the individual country enforcement arms didn’t look at that as a revenue source. Oh, don’t we all need it now? Exactly. And and who and who is the, you know, raising taxes?

[00:46:31] It is is politically not expedient. Sure. But enforcing privacy law that’s supposed to protect. You know what? That sounds like a revenue source that you’re not going to get a lot of complaints from constituents.

[00:46:47] Oh, absolutely. Absolutely. They’re protecting us. They’re protecting us. That’s what the that’s what they like. So it’s for that. So for the longest time, two two five seven was all anyone talked about.

[00:47:00] And I know there been some legal victories for the industry. Is it still a thing?

[00:47:05] No. And I don’t think it ever really was. It was you know, it was a it was a it consumed a lot of oxygen in the adult industry, but there were only a half a dozen or maybe a dozen inspections.

[00:47:23] And a shout out X is one of their L.A. trade show. They actually brought in the special agent from the FBI who headed one of the inspection team. Oh, wow. You know what he gave? He gave a nice presentation. He talked about what they would do. It said, you know, if we if we come to your door and there’s a note on the door that says going to be back in three weeks, he said, you know, it will come in three weeks.

[00:47:53] He said, you know, if you if your information, your your your address and stuff is is out of date. And we go to this old address, he said, we’re the FBI. We know how to find, you know. So he was saying, don’t don’t sweat those little details. And sir, you know, again, there was another attorney that was telling was actually said at one of the seminars that if you had if you had a model release in your two, two, five, seven documents, you could go to jail, which was.

[00:48:34] Horse.

[00:48:35] I mean, he’s fun. Even before talking to with the FBI agent, that was horseshit. That was a very narrow reading of the law and could only happen in some fantasy land or a law school exam. Yeah, but, you know, you could actually be prosecuted and go to jail if you had a model released in the same envelope as a two two five seven document. It was just it was absurd. So what he was telling it was but he’s like, here I am, attorney at law, telling you you can go to jail.

[00:49:09] And that drives clients to attorneys telling, getting them a full request.

[00:49:15] And aside from that guy. I’m sure you’ll answer diplomatically. Being an attorney, although I know knowing knowing Chad, it probably won’t be that diplomatic.

[00:49:28] How much of that kind of and I don’t like to use the word malpractice, but it’s about the only word I can think of. How much of that do you see out there?

[00:49:40] Not so much lately, but two two five seven there. And actually, there are only a couple attorneys that were selling that fear.

[00:49:51] Oh, I know. I know. I a guy I’m aware of one guy.

[00:49:57] But there was they were they were making it into a bigger boogie man than it was. And yes.

[00:50:05] Yes, I was somewhere making it into a business.

[00:50:08] Yes. And it you know, it wasn’t a law that was it was intended or at least in practice, couldn’t be used as a primary offense. It wouldn’t be something that the FBI would say, you know what, we need to go get this company because they’re not keeping two two, five seven records, the two two five seven law. It was kind of an ancillary thing that they would tack on if you were doing something else.

[00:50:33] Ok. You know what it was, you know, when I was prosecuting because I was the county attorney for four years. Great fun. But I a lot of bad people to prison. And I and I did not prosecute a lot of people that did not deserve it, because when the police did not do their job, I didn’t I didn’t do it for them and try cop a plea deal.

[00:50:57] But, you know, if you got a drunk driving charge, they would always tack on this speeding and maybe a stop sign violation. And then, you know, because I really wanted that drunk driving charge, it dropped the speeding up the stop sign. But that’s what two two five seven was. It was basically it’s just type of speeding violation. That was never the reason someone got in trouble. Yeah, it was. We’re already in trouble. They would add that on. I mean, there were very few cases that actually had two, two, five, seven charges. And most of them were engaged in, you know, something super illegal like child pornography or or human trafficking.

[00:51:33] You know, they’re the ones that weren’t keeping records because everyone that shoots every respectable adult entertainment company, you know, make sure that they’ve got models who are at least 18 years of old age. Yes. And, you know, they’re definitely the the bad apples that, you know, didn’t didn’t want to comply with that simple rule. But those were the exceptions.

[00:52:00] Those are the people we want out of the business anyways.

[00:52:03] Yeah. And, you know, two two five seven didn’t do anything to prevent the didn’t. Didn’t really do anything to prevent the same bad acts that were already taking place.

[00:52:17] You know, people that were filming underage, they were doing it with or without two to five seven.

[00:52:24] And the Tracy Law and Traci Lords, who is the whole reason that law was passed.

[00:52:30] And she was, I think, 16 or 17 when she first started filming and did a hundred and some movies before she was 18. But she had a valid California driver’s license with her name and picture on it.

[00:52:47] So two two five seven would not have prevented her from performing because she had that California I.D. that said she was 18 years old.

[00:52:55] It’s oh, it’s like she was 18. OK. Yeah, interesting. So basically, basically, she lied about her age to the DMV.

[00:53:05] Dad, I don’t know how she had that I.D., but she had an I.D. that, you know, that had two two five seven, had it been in place at the time, would not have prevented her from performing under age.

[00:53:20] So it was a law chasing a problem and it didn’t fix the problem.

[00:53:24] Interesting. Interesting. Like everything else, since it’s a big news story and that’s how these things end up getting passed. Speaking of which, foster sister. I know your opinion on it is a bit different than some attorneys I’ve spoken with.

[00:53:39] Why don’t you tell us your view and who should worry about this?

[00:53:46] I think foster cesta is also overblown. Very similar to weigh the fear about two two five seven was OK.

[00:53:56] Most most businesses do not have any issue in complying with fines to cesta.

[00:54:06] Well, it’s just a question about that. I mean, basically every escort site has either closed down or gone underground or gone offshore.

[00:54:18] In fact, I know of one site that was an escort site and they were making a lot of money.

[00:54:27] Like second, they were doing like six million dollars a year in business. They employed over a hundred people.

[00:54:33] And the day fast assess the past, they flipped the switch off. So and he was he was complying with with everything.

[00:54:46] And each each circumstance, it it’s it’s so specific to your tears.

[00:54:54] I can’t because I can’t speak to that situation, but try it because each one is specific more than I think foster system needs individual attention. More than two to five seven did. I think two two five seven was pretty easy to be compliant and never have and be able to sleep at night.

[00:55:13] Foster says they definitely need to make sure that, you know, make sure you know who you’re dealing with and you may or you need it in terms of the people who advertise, it means that, yeah, the people that are advertising that, the escorts on there and, you know, who’s who’s using who is using the platform, but to kind of shut down a business with that many people on it, that that seems to be a huge overreaction in there. I think I can’t help but think that.

[00:55:53] That if if they were doing everything else right. If they were paying all their taxes in the right places. If they weren’t if they if they were not. Well, there weren’t any illegal immigrants that were advertising the things that would really piss law enforcement off. Yeah. I would think that there is that they could find a way to operate a service that that matches customers and escorts.

[00:56:30] Well, I mean I mean, from talking to this guy, he not only told me he did everything right, including verifying the Mott visa, the entertainers, but he also said that he he cooperated with law enforcement in many cases.

[00:56:48] Huh. Now it’s on us.

[00:56:53] It’s a sad result because that’s I think that’s not what the law was intended to do. And the result was that the escort’s going to much more dangerous ways to meet customers.

[00:57:07] Yes. Yes, exactly that. And that’s that’s the sad part about it, because, let’s face it, prostitution is going to happen, OK?

[00:57:15] Yes. It’s not going away. It’s just quote unquote, oldest profession.

[00:57:23] And by it, by driving it underground, by driving it onto the streets.

[00:57:30] Yeah, you’re making the customers less safe. And you’re and you’re mainly really making the entertainers less safe. But OK, so so today. So today, let’s say I open an escort site.

[00:57:42] I verify all the all the escorts.

[00:57:47] I see that they’re of age. And I open it up. Right. Main Street. United States of America. Am I doing anything illegal? Am I’m going to get prosecuted for it.

[00:58:01] Huh. You shouldn’t be. You know, you want to make it. If if the advertisers are not advertising sex for money, that’s that’s something you’re going to have to police. And.

[00:58:19] Well, that’s a what part? Well, well, what do you mean by that? I mean, obviously they are OK. But what if they don’t say it verbatim? Then again, is that illegal?

[00:58:33] Well, I think I guess the best way to to put this is to tell you. You need you as the escort site owner, you need to give me as your attorney.

[00:58:48] Enough, enough, enough to work with so that I can make a plausible argument that you are not selling sex for money. You have to give me enough there that I can make that argument believable. Yes. And if you can do that, I think that’s when you can you can maintain this insight that, you know, similar to what the escort sites were. Right. And connect and connect those workers with their customers.

[00:59:20] Well, we don’t. Why? We know why Backpage went down there. There was there was a lot of other things behind it. Anyone who hasn’t read the articles can go, can Google it and see all the laws they they broke.

[00:59:35] I think that’s that’s probably the primary reason that most escort sites closed is because what happened to Backpage that you’ve got back page as an example and said this could happen to you, but you don’t. If you weren’t fucking around with all the other shit Backpage people were doing, then. No, it’s not going to happen to you.

[00:59:55] You know, money laundering can be money laundering and other things that the site was doing, like moderating it.

[01:00:04] And, you know, when people were advertising underage girls and taking that part out. And, yeah, I think that’s I think that’s kind of bad.

[01:00:13] So so what other legal issues are affecting our industry right now?

[01:00:21] I think those are the big ones. We don’t see we don’t see obscenity. Please, I’m not aware of obscenity prosecutions anymore. I think the biggest the biggest issue you have to deal with legally isn’t isn’t complying with the laws.

[01:00:38] It’s complying with what Visa and MasterCard require you to do. Yes.

[01:00:42] Because, you know, they they aren’t lawmakers, but they’re rule makers. They make the rules if you want to use their system. Right. And whatever rule they decide, that’s what you have to live with.

[01:00:53] And if you can’t process Visa, MasterCard online, you know, you’ve cut off huge revenues or potential revenue stream.

[01:01:03] I have a you’re out of business, basically. Yep. Yep. It’s MasterCard and Visa.

[01:01:08] They have you by the balls. You have to comply with what they what they ask. And that that is, I think, truly, truly the focus should be, number one, comply with Visa, MasterCard. Number two, comply with GDP or. Yep. You get those two down. You really don’t have to worry about any other jurisdiction because you are ninety five percent of the way there for everything just by getting those two down.

[01:01:38] All right. Well, hey, Chad. It’s been it’s been a blast. As always, it’s talking to you. I’d like to thank you very much for being an adult. So abrupt broker talk today. I hope to get you back on for a future show.

[01:01:51] Oh, yeah. We haven’t even talked about incorporation. All right. To do it. So let’s sing that for a next one. Sounds good, man. Take care. All right. Bye bye.

[01:02:03] My broker tip today is part one on how to buy a site. The first question to ask yourself is what kind of site would you like to buy? Would you like a tube site, a camp site, a dating site, a membership site, a social media site or something else? If you want to buy a membership site, what type of site do you want and what niche? There are literally hundreds of Nicias and many sub nations. For instance, let’s say you want to buy a gay site under gay. There is bare’s or mature bareback Asian, Latino, amateur by black euro and fetish along with many fetishes. Under that classification, plus there’s hardcore jox porn stars, solo trans twinks and uniforms straight has even more sub nations. How you make this decision should be based on these factors. What interests you, what you enjoy should definitely play a part in what you buy. If you like men and want to make money on a straight site, that’s probably a really bad idea, assuming you’re a guy. Same thing if you’re straight and want to buy a gay site. So what you like plays a part. What is your budget? This is something you need to establish at the very beginning. Not only do you need to know what it is you’re working with, but some classifications of sites are more expensive than others. For instance, if you want to buy a campsite with any traffic or revenue at all, you will need a lot of money. In fact, by any established site will be somewhat expensive. If you buy a site that’s pretty much just a platform without traffic or sales. You will need a huge investment to build it up. In that case, it might actually be as good or better just to start your own site. That way you get exactly what it is you’re looking for. We’ll talk about this subject more next week. And next week we’ll be talking to Alex Lacoste of Seven Veils.

[01:03:58] And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest, Chad Anderson. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

Adult Site Broker Talk Episode 7 

[00:00:10] This is Bruce Friedman of Adult Site Broker, and welcome to Adult Site Broker Talk, or every week we interview one of the movers and shakers of the adult industry and we discuss what’s going on in our business. Plus, we’ll give you a tip on buying and selling Web sites. This week, we’ll be talking to Jason Hunt, a fresh crowd and merged media.

[00:00:33] Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult Web site brokerage with Adult Site Broker Cash. You’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us, that adult site broker. Check our Web site at adult site broker dot com for more details. First of all, today, let’s cover some of the news going on in our industry. A major financial sector crisis surrounding the implosion of German e-commerce bank wire card has affected some adult industry merchants, mainly in Europe, according to sources in the payment processing sector. Wire card, as Forbes reported, has collapsed with debts of almost four billion dollars after the company admitted that around two billion dollars of cash on its books didn’t actually exist. The company’s financial solvency had been questioned by investors surrounding a series of reports by the Financial Times regarding their business practices and accounting. Wire cards started in 1999, and with a long history in processing payments for adult businesses, describes itself as a fully integrated digital financial commerce platform. It is part of the fintech sector. This week, Wire Card CEO and CTO Markus Bronn resigned and was arrested over the missing two billion payment platform. Paxum has announced minor changes to its services in response to Wire Card’s filing for insolvency in a Munich court. A rep explained as a regulated financial entity pack some holds accounts with numerous banks and financial institutions worldwide. This diversity enables packs him to switch euro funding instructions to an alternative bank to process clients. Incoming and outgoing euro payments pack some euro funding. Instructions are being actively updated and any client needs assistance should contact packs them directly for more information. The company stressed that the U.S.

[00:02:43] dollar funding is not affected and remains fully available for packed some clients. The UK Adult Professionals or You CAP non-profit has released a Covid19 tool kit for studios’ performers and content creators working in the UK adult industry, which includes recommendations for risk assessment and a waiver template. The tool kit provides recommendations on how to create and produce adult content safely. Taking into consideration the risks regarding Covid19, the group felt it was important to release the information to everyone, not just to their own members. Now let’s feature our Property of the Week that’s for sale, the adult site broker. This week we’re featuring a premium tube site. The owner originally bought a tube script, but revised it by adding the following an option for premium videos on a paper sale basis. Multi-Language functionality, Tab’s banners and different sizes with the option to add keywords and view stats. A pop under script are pre roll system to show pre roles on VR, as well as two D videos an option so you can import embedded content in bulk from other tubes. The site has over twenty thousand nonexclusive videos and trailers. The site acts an affiliate for all the studios and earns on a Rev Share or PPS model while sending traffic to those sites. The traffic is 90 percent direct and 10 percent of affiliate. This is a great custom tube site for a company that already has traffic to send to the tube that they want to monetize. Everything is plug and play. This is an outstanding product for camp sites, tubes or any other site that wants to better monetize their traffic. And it’s selling for only one hundred twenty five thousand dollars. Now, time for this week’s interview.

[00:04:41] Today on adult site broker talk, I’m speaking to Jason Hunt, the c m o merge media, which includes Jason’s original company, Fresh Trout. Jason, thanks for being with us today.

[00:04:55] Thanks for having me, Bruce.

[00:04:57] Always a pleasure.

[00:04:58] Now, this is from the Fresh Crowd website, Fresh Crowd, social media marketing agency that uses Facebook and Instagram advertising to grow your business. They’re located in Toronto, Canada. And full disclosure, I just signed off with them as a client and it’s pretty darn excited about it. They are a full service social media agency that specializes and is passionate about everything, social media, from social media management to Facebook and Instagram advertising. They’re proud to have been able to. Their services to businesses all over North America and across the world. Their social media marketing services are strictly meant to help business owners like you reach a wider audience, increase the traffic to your Web site, expand a brand awareness, convert more leads to sales, improve customer satisfaction and become a thought leader in your community.

[00:05:55] Did I leave anything out, Jason?

[00:05:57] Couldn’t have said it better myself.

[00:05:59] Sure you could. Now, now, briefly, tell me about Merge Media, how the merger came about and how the two companies worked together.

[00:06:11] Absolutely. So originally, fresh crowd started back in 2016. You know, it was I was a sweat equity in the business and my brother in law was funding the business. So that allowed me the opportunity to really hit the ground running, going door to door, ranking up a lot of new clients. We actually amassed 100 clients in our first year, which was awesome. And then we just expanded to a full fledged team specializing in social media marketing, everything from Facebook, Instagram, Twitter, LinkedIn, all that jazz. And then fast forward to 2019. And that was becoming a bit of a dinosaur, just being a social media agency. So what I did was I merged my agency with an SVO and Web design company to form merged media. And now we’re a full service agency. We can offer a lot more than just Facebook, Instagram, advertising. We can do SVO, Web design, Google ads, all that stuff.

[00:07:05] Well, that’s good, because when you’re dealing with when you’re dealing with a lot of the clients, they have those needs. So when I take care of.

[00:07:14] That was a big problem, that was a big pain point for a lot of our clients as we were losing out on opportunities because, you know, people at businesses, business owners, directors, they don’t want to deal with three or four different people for all of their digital assets.

[00:07:26] So now you just have one point person. We pride ourselves on being the one stop digital shop and you can have everything taken care of with us emerge media.

[00:07:36] You get involved in the adult sense.

[00:07:39] Good question. So back in 2012, I was actually the first employee hired by Grand Slam media. And so that, yeah, that allowed me an opportunity to really, you know, get my toes into the industry and then network and rub shoulders with a lot of people that I’ve had friendships with for years. So she’s attending a lot of those trade shows. So when I when I when things ended at Grand Slam and I went over to start my own business, you know, I really had the proof, the concept, you know, I was trying it out on a lot of local businesses because one thing I didn’t want to do is come back to this industry too prematurely when I didn’t have a really good product to provide, because, as you know, it all it takes is coming back in and, you know, ruining a free bridges by not having a good product.

[00:08:23] That’s all it takes because, you know, people talk personally, especially in adults.

[00:08:28] Yeah.

[00:08:29] So we have to make sure things are polished and we had a good product and provide a result. So it took about a probably about a year and a half of doing a fresh crowd before it was I was comfortable enough coming back to the trade shows. And now I have the fortunate opportunity to speak at a lot of these shows, which is amazing. And it’s been great. I love it.

[00:08:49] Yeah, that’s how I became familiar with you. Was your speeches that, too? Yes.

[00:08:57] Yeah. Yes. I’ve had the opportunity to speak at T.S., which has been a great opportunity, as well as the affiliate summit amongst a ton of mainstream trade shows as well. DMI Expo’s another one as well. But it’s great anytime you can go and put yourself on on a stage and position yourself as the authority and travel at the same time. It’s a pretty amazing thing.

[00:09:19] Done deal. Now, how has the recent pandemic affected social media marketing in general?

[00:09:29] Yeah. So in this one really depends on on what industry we’re talking here. So, you know, my company, we will learn a lot about.

[00:09:36] Let’s talk about it all.

[00:09:38] Yeah, sure. So so aside from the restaurants and dental clients that we work with, which are obviously affected on this side of the fence, fortunately in the digital space, we’re all in an area where we can easily pivot, you know what I mean? We can pivot our activities. You know, e commerce and affiliate marketing, if you’re marketing the right product is huge right now. Obviously, recently, Amazon cut back affiliate payouts, but that just means you have to pivot. I mean, you’re not stuck in in a little box where you are a little mama pop a restaurant where you can’t do anything. You can do stuff in the digital space in our industry to pivot and still generate revenue for yourself.

[00:10:17] Ok, now, what are some of the biggest challenges your business is facing today?

[00:10:25] So one of the big challenges would be that, you know, it’s one that’s not really well, it’s a challenge, but it’s it’s a blessing and a curse. So, you know, working in a social media space, it’s a fast growing industry. It’s changing every month, every day, it seems like. So, you know, we do have to be nimble. We have to be able to adapt really quickly to the changes that happen. Ad placements and how well they’re monetized are always changing. So we need to be ahead of the curve for our clients to make sure that we’re getting the best results and, you know, taking advantage of those new ad units when they come out.

[00:11:01] And, oh, I mean, what’s changing more than anything else right now? What do you what do you see? What do you see as the biggest change recently in dealing with social media?

[00:11:12] Well, I think the biggest change is, is the fact that, you know, we can’t people you can’t sell on social that we used to, you know, organic reach is is pretty much dead. Meaning when you post organically to your profile. Yeah. You’re reaching a very limited amount of people. And and that’s the misconception when somebody thinks they’re doing social media just by posting on their page, it’s not really time well spent because the eyeballs that are seeing that is roughly five percent of your follower base on Facebook. Interesting. OK, so so that’s why I mean, Facebook wants to make money, so you need to leverage you leverage the paid outside of it to grow that following, to put your product in front of new people. You really need to take advantage of the pain side, which is a good thing because there’s no other platform out there in the world that says that’s as good as Facebook in terms of getting that message in front of the right user.

[00:12:03] Now, a Facebook changing those algorithms intentionally to make it so the best way you can take advantage of it is by advertising, do you think?

[00:12:15] Yeah, I mean, absolutely. No, it’s it’s a supply. I mean, there’s there’s a and a lot of amount of inventory on Facebook. Right. And, you know, Facebook and all Facebook really cares about is that user experience. Sure. At the end of the day. Right. So they don’t want they want to make the ads that are presented to you are based on the behaviors and the activities that you do on Facebook. So if you have a tendency to. Content to go over to a Web site and purchase a product? Well, there’s a good chance you’re going to see a lot of e-commerce products in your news feed because Facebook sees. Well, this is content that matters to you. And if you’re somebody that engages on, you know, it clicks on content and likes to download free e-books. Well, you’re going to see a lot more e-book content in your news feed.

[00:13:00] Right. Right.

[00:13:02] And then, you know, people always complain. I don’t like going to Facebook because I get all these baby photos and I don’t wanna look at baby photos all day. Well, then stop liking baby photos.

[00:13:11] Sure. What you like is what you get.

[00:13:15] That’s right. So why should someone advertise on Facebook?

[00:13:22] Well, first of all, there’s over two billion people on the platform. So, you know, a lot of B2B. Yeah, a lot of B2B especially are like, oh, my my audience is not on Facebook. They are on Facebook. And, you know, they’re on there. They might not be in, you know, buy mode or sell mode because they’re sitting beside their wife or husband in bed at eleven o’clock at night scrolling through the feed. But it’s use the platform in a way to storyboard your customer journey, meaning that, you know, you can get the right message in front of that person at the right time. So it’s say you have just an example. You know, let’s say you have a 60 second video of yourself explaining your business and what you do. Well, what you do is you serve that to a cold audience on Facebook. Get people to develop a rapport with you, a familiarity, because that’s the idea, because what we want to do is retarget people that watch 50 percent of that one minute video with a very specific call to action to drive that traffic to your Web site. If you try to run, if you try to run an ad to drive traffic directly to your Web site with any and without any value provided up front or any familiarity, it’s going to be a higher cost per click.

[00:14:30] Bottom line. Right. And the intent there is as well, because you got to think that you’re also going to get a lot of people probably clicking. It’s not gonna be a quality click. They’re clicking. They’re bouncing. And anytime you have somebody bounce off your Web site or landing page, Facebook looks at that as a poor experience. And they serve your ad to less people, meaning your ad cost is going to go up each.

[00:14:52] Yep. Good. So how can someone get started advertising on Facebook?

[00:15:01] Call me. No, it’s just that it does. You know what? Yeah. You know, to get started is is is simple. You need to have your ad account set up. You need to generate what’s called a Facebook pixel from that ad account. And what that pixel is going to do, you’re going to put that pixel on your Web site, because that’s going to allow you the opportunity to retarget those users that are visiting your Web site. OK, but that’s the very first thing before even run a Facebook ad, make sure you install that pixel. That pixel allows you the opportunity to retarget people that have visited your Web site in the last hundred and eighty days.

[00:15:35] So that’s super important. Okay.

[00:15:38] Why have people succeed? And also, why did they fail in doing Facebook advertising? And give me the payables as well. Sure.

[00:15:47] So patients, you know, people run an ad and we always say, you know, in the first month, the first month, we’re just trying to develop a bucket of people that are familiar with your brand. You know, that’s all it is. It’s just it’s just basically people seeing that that logo, that blog post, that e-book, whatever it is, we just need to bring awareness up front. And then on this and then next, we’re gonna be retargeting those people with a very specific type of ad. So it’s deploying the patients because, you know, think about somebodies thought process when they’re going through their Facebook feed. Right. They’re just scrolling. And one thing you don’t want to do is, is add noise to the conversation. You know, you want to you want to provide something that’s going to be disruptive. Something that’s going to stand out and something that’s going to be memorable. Because if if it’s not those three things and people are just scrolling by it, then they’re not going to really get. They’re not going to get a good result at all. And a lot of people think they’re doing Facebook advertising by pressing that boost button. Well, that’s right. And that’s not exactly effectively Facebook advertising, because what’s happening is when you select the boost button, you’re telling Facebook to put your ad in front of as many people as possible without any mention of of of, you know, targeting people that have a tendency to engage or become a lead or click. You’re just telling Facebook to put the ad in front of anybody. So what are you optimizing for?

[00:17:12] Right. You’re optimizing for people. Let’s scroll through their feed. So they’re just with them. By with them. By your content. Yeah. Great. You got 10000 impressions, but nobody clicked on it. That’s what happens when you.

[00:17:24] Okay, so the main failures are when people do the boost function.

[00:17:30] Lack of patience and boosting. Yeah. Lack of patients. I shouldn’t say that. Lack of patients and expecting a result from boosting. Because, you know, boosting can have its benefits if you if you want to, you know, top of funnel, you want to boost them content out there and see how something performs on a smaller scale. So you’re going to put ten dollars into a boost.

[00:17:49] That’ll give you some that’ll give you some good insight as to whether or not Facebook likes a piece of content and whether or not people are ABB’s how people are consuming that content. But if you’re trying to expect leads off of a boost, forget about it.

[00:18:02] Well, isn’t that basically noise? And if so, why would Facebook even allow it?

[00:18:08] Besides the obvious Facebook, they want to make money, right? It’s easy for busy business.

[00:18:15] Most business owners don’t have the time, don’t have the time to dive in to the X’s and those Facebook ads manager. So why not just put a big blue boost button there and it’s click credit card done.

[00:18:28] It’s just so easy. But really, when you got into it, you say their number one goal is engagement.

[00:18:35] Yeah, so engagement is super important on on Facebook, and we use engagement as a way to get people to engage in a piece of content so we can retarget them with the more aggressive ad. Right. OK. So. So. And Facebook loves engagement because it’s community. Right. Facebook likes people clap clicking on like buttons and and Facebook groups is super big right now. And you probably see this yourself when you open up your news feed, you’re gonna see, you know, a bunch of content from people that have Facebook groups because that it’s cultivating community and people are talking. People are commenting and and that type of stuff. Facebook love. So if you can create a piece of content that can that can that can that can get that type of engagement. Then Facebook is going to find that favorable and you’re going to find your ad cost or engagement cost very low.

[00:19:25] Now, how do people succeed doing Facebook advertising. Calling you, of course.

[00:19:32] Yeah. So you want to succeed. And Facebook as what you need to do is, you know, it’s build out a campaign. Think about the story of that customer that you’re trying to get in front of. So when they see, for example, let’s say you’re an ad network trying to get in front of trying to get in front of affiliates. Right.

[00:19:50] So that first ad should probably be something along the lines of of maybe showing people the benefits, addressing the pain point, giving somebody value some tips on affiliate marketing. OK. It could be it could be a one minute video.

[00:20:03] Now, once people watch, let’s say people watch 30 seconds of that one minute video, the next ad is going to be a short little screen share video of how to navigate the platform and how some simple it is to navigate the platform to run your first ad, for example. OK, then you’re right. Then you can retarget people that either could watch 10 seconds of that, 30 seconds of that, and then we target them with a testimonial. We love closing with testimonials. Those worked really, really well because it addresses a lot of times you can get a testimonial to address any objections that that user might have.

[00:20:35] And that’s interesting you say that because I’m gathering those for a new iteration of my Web site right now. So those are great.

[00:20:43] I mean, they’re great. I mean, but if you throw a testimonial to a cold audience that doesn’t know who the hell you are, well, you’re not going to know when it’s going to. No one’s going to give a shit.

[00:20:51] You know. Exactly. Exactly.

[00:20:53] You mentioned Facebook groups. How can somebody utilize groups successfully in a business?

[00:21:00] Yeah. So Facebook, Facebook groups, the opportunity it lies there is positioning your business as the as a thought leader. So, for example, if you created it, let’s say you created a Facebook group or adult site broker. OK. And you just talked about, you know, giving people trying to sell, let’s say every single post was, hey, sell your Web site through me. So your Web site to me, you know, I got these great Web sites by them.

[00:21:24] No one’s going to engage in that content. So no one’s going to see that content within the group. But you write you have a lot of great content around marketing, which can actually provide value to a lot of people out there. And you’re not selling a single thing. You’re just providing that value. So maybe I would use Facebook. A Facebook group as a way to not just push these are your articles, but create a question that’s going to spur a conversation around that article. OK. Like, do you. An example could be, you know, what’s the what’s the most productive time of the day for you? You know what I mean? And then then you probably have a blog post relating to that topic that could get people talking. And Facebook sees that engagement in the comments and they’re going to push that out to more people.

[00:22:09] Interesting. Interesting.

[00:22:12] What is the biggest challenge you have when managing someone’s social media campaign?

[00:22:20] The biggest challenge when managing a social media campaign is, you know, it’s usually the first month because the first month there’s always going to be growing pains, because when when when we’re running a campaign, you need to get in line, because when you’re running social media for a company, you’re representing their brand. And, you know, I might have a certain opinion on what’s going to work on social. But I also need to marry up that sentiment with the person’s brand. So, you know, if I’m if I’m going out there and and talking about, say I’m going out there and talking about how to speak on stage on your social media, but really that has nothing to do with your following. You might kind of be like, Jay, why are you posting this stuff? It has nothing to do with my audience.

[00:23:06] Where me I’m more like, well, hey, maybe your audience are a lot of these speakers and thought leaders that you might want to get in front of because this content is going to resonate with that audience. So that is kind of that first month figuring that out. And usually what happens is, is let’s say a client’s like, OK, Jay, just go ahead and do it. And I do it. And I come back to the table and it’s like, hey, here are the results from that piece of content that we put out there in an ad. And then, you know, you could be like, yeah, you’re right. That actually does work with that audience or it could be an epic fail. And I’m like, OK, maybe we’ll just stick on brand, you know, your audience best. So let’s go that. You know what I mean? But it’s try it is a board. Exactly. It’s trial and error and that first month. But once you get through that first month and you’re on the same page, it’s smooth sailing from there. Right.

[00:23:51] Where can somebody go to learn more about your company? Sure. So, yeah, they could.

[00:23:57] You can always book strategy call with me by going to merged dossier, MERS, G.D. Dossier or fresh crowd dot com. Also, you can give me a follow on Instagram or Twitter @jayh.

[00:24:15] I’m pretty active on Instagram post a lot of videos and video content out there that provides value to my followers.

[00:24:21] Ok. Now you talk a lot about video.

[00:24:26] How important is video? What do you do posting or advertising on Facebook?

[00:24:32] Yeah. Video is is super important, you know, because you you have the ability to get in front of people that watch an entire video. You know, you have an even opportunity. You do that plus a lot of people. Now, the thing with Facebook is this. People don’t consume video on Facebook the same way they consume video on YouTube. Right.

[00:24:52] Youtube people are consuming, you know, long-tailed content. They’re getting out there a bowl of popcorn and they’re consuming YouTube content in big chunks. Facebook there, people have formal on Facebook. So they just want to watch probably about a minute of your video and they’re onto the next one. OK. Anytime I’ve posted anything more than ten minutes on Facebook, nobody’s watch until the end. They’re just not.

[00:25:15] So you need to make sure that you’re you know, you’re you’re putting that long-tailed content lives on YouTube. OK, I see that you can see those metrics as far as. Oh yeah. How long they watch.

[00:25:27] Of course. Yeah. Yeah, definitely so. So but when you.

[00:25:30] But the thing is it’s not everything needs to be video because you know, in some cases images on Facebook still work really, really well. So it’s a matter it’s a matter of testing. Right.

[00:25:43] You talk a lot about also about Instagram and how important is Instagram? When should somebody use it and when shouldn’t they use?

[00:25:52] Instagram is owned by Facebook. So so, you know, when you’re running ads on Facebook, you can also run them on Instagram as well. Instagram is a visual platform. More of a, you know, millennial demographic is is living on that platform. You know, Facebook, you’re when people scroll through Facebook, you know, they’re getting feedback. They’re getting their news from Facebook. Right there, you can use you not get news from Instagram. So Instagram. I like Instagram. I’m a visual guy and I like consuming my content in a visual manner. So I do prefer Instagram, but I’m also always on Facebook as well. But I think that’s the big difference. So when somebody create when you create a piece of content for Instagram, it should look a little different than Facebook, right? The size is the size of the image that you use is typically different. There’s going to be different. So it’s going to be a square, right. On the face of it, it’s more rectangle. Right. So and that’s just the way it just looks better in the feed blends in, better in the feed. And if if you have the content customized for the platform, then that platform is going to show it to more people.

[00:26:58] Interesting. And do you think do you think Instagram is a little bit underrated?

[00:27:06] No, I don’t. I don’t think it’s I think it’s just going to.

[00:27:10] Everything is moving this way. They think about it like this. The fastest growing demographic on Facebook are women and men, 50 plus. Right. It’s been like that for years. And then you got people on Instagram, which are the millennials. Right. So I see this is going as every single generation is going to move on and evolve to that next platform, much like tick tock. Tick tock is the really young demo right now that says living on tick tock, tick tock. And soon enough, Instagram is trying to take on a lot of that functionality that Tick-Tock has. So I foresee people from tick tock. We’ll move on to maybe Instagram. People on Instagram. Move on to Facebook and vice versa. So people that are 50 plus crowd that are on Facebook are going to more and more are going to go on Instagram and proficient with whatever is right, whatever is next.

[00:27:57] Know there will be you know, there will be other other platforms.

[00:28:01] We’ll think of it this way.

[00:28:02] Right. Like, you know, when you’re if you’re a grandparent, you know, what’s the best way to you know, you want to see your grandkids as much as possible. Right. So that’s why you’re on Facebook, right. If your grandkids are not on Facebook. Well, those grandparents are going to follow them on the platform that they’re on. So the attention is going to going to go down to Instagram if they’re on Instagram or potentially maybe tock. I’m interested to see what happens to the viewership on Tick Tock.

[00:28:26] And in five, 10 years when, you know, they maybe get out of that phase of or the short attention span phase of creating or consuming 15 second videos. You know what I mean?

[00:28:36] Is there any is there any business value to tick tock.

[00:28:40] So tick tock avatar.

[00:28:42] It’s interesting because Facebook, when you advertise on Facebook, there’s Facebook, there’s Instagram, there’s Facebook, audience network and audience network is this is a series of Web sites and apps that are connected to Facebook. So a lot of them you might not know all the sources where your Facebook ad is going to be showing. You could be on dead Daily motion. You could be on you could be on tick tock.

[00:29:02] I found their own ad on tick tock. That’s how I figured that out is. I’m like, whoa, why am I advertising on Tick Tock a contract with my ads.

[00:29:08] It’s Facebook by that to Facebook.

[00:29:11] I don’t I don’t think Facebook that they’re not a partner of Facebook, but they’re they’re part of Facebook. Audience network. Now, how long that’s going to last? I don’t know. And it’s not like I can target. Just tick tock. But when you’re advertising on Facebook audience network, there’s a chance that your ad could show up on tick tock if your target audience is on tick tock if your target audience is okay.

[00:29:33] Got it. So if you’ve got a really young demographic, you might end.

[00:29:39] Exactly. Well, I mean not. I mean, I’m on tick tock and don’t. And so there are people like myself that are all tick tock that that are consuming the content. And that’s the thing. If I’m on tick tock, there’s a good chance that.

[00:29:52] Yes, I see. Yeah. Yeah. So I got to be out of Bruce.

[00:29:57] I got to be on a mall. You’ve got to be everywhere. Match.

[00:30:00] And you know another one. Add another one more platform. That kind of emerging right now in the times that we’re in. And that’s house party. House party. And I don’t have heard of it, but it’s a pretty.

[00:30:11] It’s like a video. You know, it can a video, a bunch of friends in one room. You haven’t like a video, kind of a call, but you can also it’s interactive. So there’s games involved. You do trivia, Pictionary. It’s it’s there’s no I’m assuming if you can buy house party stocks by him now because everybody’s jumping on this platform to communicate with their friends.

[00:30:30] Interesting. I’ll leave you with one more question. If you had one piece of advice for businesspeople managing their social media or advertising on social media. Was there a space?

[00:30:47] Make it a priority. I think social media is always on the list of things to do for businesses. It’s just never near the top. I think there’s a huge opportunity that’s being missed for businesses that are not prioritizing social media because the attention is very, very, very underpriced. I mean, you can get the cost per impression is very low. If nothing else, you know, even if you’re not doing it for, you know, direct hour, why do it for the branding? And I know, Bruce, you’re a big fan of the brand. But, you know, there is a huge benefit to it because I laugh at the cost of entry is very low on social media. Right. And if you have a proficient team to help you out with that or somebody at your company, then then you should get them on that and have them make that their top priority. Because, you know, we’ve seen it firsthand. You know, you can reap the benefits of it and see amazing, amazing benefits to your bottom line if if done correctly.

[00:31:45] If you do marketing and if you do branding old, which goes along with your marketing oil, you should make lots of money. There’s no choice.

[00:31:54] It’s always been might always been my field. Hey, we could we could we could we could talk another 45 minutes about that. But we’ll do that. Oh yes.

[00:32:04] Well, Jason, I’d really like to thank you very much for being on adult say broker talk today.

[00:32:10] I hope to get you back very soon on a future show.

[00:32:14] Thanks again. Thanks, Bruce. Cheers.

[00:32:16] My broker tip today is part seven of what to do to make your site more valuable for when you decide to sell it later. Let’s talk about some of the factors that influence the sales price of a Web site. Number one is always profit. It will be a multiple of the profit, and that multiple is based on whether the profit is trending up or trending down and how fast it’s trending up or down. I’ve seen valuations of as much as five times, although that’s very rare. Normally it’s in the two and a half to four times area. I’ve also seen valuations of one time. If the profit is taking a nosedive, if a site hasn’t been monetized, then it’s all about the amount and the quality of the traffic. If a sale is based on traffic, it’ll be a multiple of what the traffic would sell for on the open market. What are the sources of traffic? Direct traffic, search engine traffic and review traffic are the most valuable to traffic is the least valuable. Is the traffic reliable and sustainable? What is the traffic history? In a rare case, the valuation we based upon revenue, same factors apply to that as to profit. And the valuations will of course be lower than those of profits. How well is the Web site? Is the domain a dot com or something else? Dot com is still king. What is its Aleksa rating? How many inbound links are there? How much staff does it take to run the site? How many e-mail addresses do you have in the case of a dating site? That’s very important. Another factor can be the reverse engineering cost. How much would it cost to build the site from scratch and drive the same amount of traffic to it? And how much time would be involved? What’s the lifetime value of a customer on the site? We’ll have more broker tips next week.

[00:34:07] And next week we’ll be talking to attorney Chad Andersen, a.k.a. Chad knows law.

[00:34:14] And that’s it for this week’s Adult Site Broker Talk. Once again, like to thank my guest, Jason Hunt. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

Adult Site Broker Talk Episode 6

[00:00:09] This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and discuss what’s going on in our business. Plus, we give you a tip on buying and selling websites. This week, we’ll be talking to Filip the CEO of Quantox Technology.

[00:00:34] Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult website brokerage with Adult Site Broker Cash you’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us at Adult Site Broker. Check our website at Adult Site Broker dot com for more details. First of all, today, let’s cover some of the news going on in our industry.

[00:01:00] Jim McBride, CEO of news celebrity site Mr. Skin, has announced a ten thousand dollar pledge of support to the Chicago Community Bond Fund, the collaboration theater company, The Gray Matter Experience, and the nonprofit affiliated with Black Lives Matter in Chicago to bolster local communities. McBride said, When I launched Mr. Skin twenty one years ago, it was always my mission to celebrate the human body and all that shapes, sizes and colors. What we do is always been intended to be lighthearted, enjoy sparking and where we’ve typically avoided addressing political and social issues. Today, however, there’s a movement happening around the country and in our city which requires our energy and public support. Systemic racism and police brutality against people of color have plagued our city of Chicago for far too long, and we all must do our part as members of the community to make a difference. In addition to these donations, our company is planning to offer ongoing support of local Chicago charities through the regular volunteer work organized by our staff will hand Maranto, a San Francisco based man who owned the adult classified ads website. City X Guy was arrested Wednesday in Fremont, California, by federal authorities following his indictment in Texas earlier this month in the most high profile multistate legal action since the shuttering of Backpage. Dot com in twenty eighteen. Toronto’s arrest and the seizure of City X Guide by authorities replaced the website with a law enforcement placard, is the first such raid since President Donald Trump signed foster cesta into law in April. Twenty eighteen. The Backpage dotcom raids and seizures predated Trump’s signature ceremony by only a few days, according to the Associated Press and the East Bay Times.

[00:02:57] The forty six year old Maranto is being held in the Santa Rita County jail without bail after his Wednesday arrest awaiting extradition to Dallas. The Texas indictment against Paronto was filed June 2nd and includes twenty eight federal charges, among them conspiracy, money laundering and promotion and facilitation of prostitution. The indictment links Maranto to a network of adult oriented websites like Cynic’s Guide, Vidi, Reub Shop and variations of the name of the shuttered Backpage dot com. Prosecutors also claimed that in January twenty nineteen, Pareto’s sent an email expressing a desire to take over from where Backpage left off. Now let’s feature our property. The week that’s for sale at Adult Site Broker. We’re selling a rapidly growing bukkake Paysite. The site started in twenty fifteen. This is a very rare amateur Bukovsky site that’s based in the US. The content features local, amateur and never before seen girls doing gangbangs and bowcock. There is no other site out there quite like it. It’s very unique and the style is in high demand. They’ve been able to be quite successful without much marketing, which leaves a tremendous opportunity for a new company to come in and build the site up even further. The sale also includes the clips store. Their retention rate is high and the site has many loyal members. This is a tremendous opportunity for either an existing company or a new one trying to break into this industry. The site has been reduced in price to only one hundred and fifty eight thousand dollars due to the owner looking for a quick sale and a move into a mainstream project. Now it’s time for this week’s interview.

[00:04:49] Today on Adult Site Broker Talk.

[00:04:50] I’m speaking to one of my favorite people in this industry and in general, Filip, the chief executive officer of Quantox Technology, the leading development and outsourcing company in the adult and affiliate spaces. Filip, thanks for being with us today.

[00:05:07] Always nice talking to you and thanks for having me.

[00:05:10] Now, here’s a bit about Quantox technology, Quantum has been doing development and outsourcing work in the adult and affiliate spaces for over 14 years now. Quantock has grown to over two hundred and fifty people, including developers, programmers, customer support agents, virtual assistants and more. They do all types of web and mobile development, including native apps.

[00:05:34] Quantox makes sure your employee, not to mention your entire project, won’t suddenly disappear and run away in the middle of the night.

[00:05:42] That’s because they’re a company and not an individual. So you can count on the fact your project will be completed and completed on time and on budget. Their staff speak and write in fluent English again.

[00:05:55] Unlike many competitors with a dedicated staff, your project will be done in a cost efficient basis.

[00:06:01] And since they’re offshore, you save money. They’re frequent sponsors and great supporters of industry trade shows. So you see Philip, Dan and the rest of the talks team often. Philip, why don’t you just tell us a little bit more about your company, that maybe some of the things I didn’t cover?

[00:06:22] Sure, sure, I will be glad to do that, so, yeah, next year it will be 15 years that we exist to operate. So we are planning a big party. Everybody will be invited by.

[00:06:37] Yeah, so basically the company exists for for the last 15 years, first couple of years, main focus was basically working in affiliate industry is as one of the companies.

[00:06:49] And then basically somehow we slowly switch to more technical side of things. And I actually joined company like 10 years ago, and that’s when the decision was made to switch focus completely on technical side and on development. I myself am a software engineer. So basically VOC or Lycos, how many people from from industry knows him, is a very good friend of mine from from childhood actually.

[00:07:16] So he told me that basically he would have a very interesting opportunity for us to work together and well the rest is history like that was 10 years ago. We started having having me as the only developer and then we had two managers. So it was interesting setup. You have one guy who is coding and then you have two guys managing him. But over the years, you managed to have managed to grow a bit. So first we started expanding here in Serbia where we are based. And right now we have five development centers here in Serbia. And we also expanded to some other countries last year. So we also have our own development center in Macedonia and Ukraine. So right now we are at something about two hundred and seventy people, maybe a bit more. And in total we have seven different development centers. So a lot of coding going on inside our offices every day. That’s insane.

[00:08:18] Over two hundred and seventy. Wow. So how about you?

[00:08:22] How did you get involved in this business? And to the point where you’re at today is the CEO of one of the top development companies in the world.

[00:08:32] Yeah, well, actually, it’s it’s interesting, as as I mentioned previously, I was actually in banking sector as a developer in in one big bank here in Serbia. And then basically, you know, when I switched here to Quantum’s, it was like a logical thing that it looks like round affiliate, an adult industry. Our first clients came exactly from those industries. And then it’s like, well, grew organically because we did our best. You know, basically our first clients were usually close friends of ours.

[00:09:14] So you’re not making errors or mistake was not an option. Obviously, it has to be perfect. And, you know, once you do something, well, then, you know, they go and recommend it to somebody else. And that’s how we slowly grew, like organically in the first couple of years. I think we didn’t even do so many shows or, you know, did any like professional marketing or anything like that. Just like you finish one product and then you move on to the next one and then you get like an email from somebody telling you, hey, I heard from a friend of mine with you that you guys can do some coding for me and stuff like that. And, you know, that’s that’s how that’s how we grew. And actually, even today, we don’t have any professional sales team, as you know, it’s it’s just been condensed.

[00:09:58] So talking about our the conferences and discussing any opportunities, new projects where they need our help and stuff like that.

[00:10:06] Yeah. I mean, it’s interesting you talk about references. There was somebody one on experience and I’m sure you saw this the other day and said, hey, can you develop can you recommend a developer and contacts, contacts, contacts, contacts, contacts, everybody, just about everybody, replied Quantum’s.

[00:10:27] That’ll kind of tell you where you’re at in the industry.

[00:10:31] Well, yeah, I think that first, I’m sure that there are many good developers out there and many good development companies out there, and they would not dare to say that we are, you know, better than the other. What’s your name? You name three.

[00:10:49] I know.

[00:10:52] What I wanted to say is basically what we feel is perhaps our advantage is the experience we have in this particular domain. So basically, what clients really enjoy when they start working with us is the fact that, you know, they actually don’t get only like developers, they get some kind of consulting because, you know, whatever type of product they are trying to build, there is a big chance that you already build something like that, same or similar.

[00:11:19] So you can already share some experiences. We already know what are the potential pitfalls, you know, what are the challenges and things like that. So that makes our estimations quite precise, you know, which prevents later delays and stuff like that. So I think that that’s it’s what makes like working with us nice nice thing for our clients because, you know, they don’t have to come and explain us like, OK, so I need to explain you how I know some affiliate dashboard works or, you know, what’s a CPA, what CPC or what what’s right, what’s like what’s what’s, you know, certain other platforms that people can operate when it comes to implementing and working with other partners like, let’s say, payment processing companies.

[00:12:10] We are already very familiar with all of them. You know, people within all of these companies. You know, same goes for the hosting companies, for the industry, for example, and stuff like that. So, you know, when people come across, they tell us, you know, OK, so we are thinking about working with this company. We already know who is the owner, who is the manager, you know, and it’s easier for them. And we tell them, don’t worry, we’ll take care of everything.

[00:12:32] So, yeah, exactly. Hey, I mean, my own personal experience, which I’ve told you before, but I’ll say it here, I worked with many developers over the years. I got to say that I didn’t leave one relationship with a good feeling. I’ve worked with you guys for years.

[00:12:49] You do all of my sites, you do my clients, all my clients, projects and sites, and not a hedge, not a problem.

[00:12:59] So, Philip, what do you like to do in your spare time when you’re not working?

[00:13:05] Well, actually, when I’m not working and when I’m not traveling, I like to spend time with my family.

[00:13:11] That’s definitely priority number on two small kids and wives.

[00:13:15] So enjoying spending time with them, you know, usually nature hiking and doing things, things like that. So so that’s that’s number one. And then and then the second thing that I that I try to do sometimes is actually do some coding myself, because as I mentioned, like my background is also like software engineering. And I used to be a developer for many years, which is again, something really helped me when I’m talking with our, you know, potential clients about new projects because they have one person to talk to about all the business side of things, but also technical side of things, which sometimes is easier and more straightforward. So I try to keep myself involved in that world and, you know, use some spare time to do some coding or to just, you know, read some of your stuff and, you know, stay up to date with new technologies because everything is changing very, very quickly. Sure.

[00:14:06] Sure. So you do coding for fun, OK? Hey, why not?

[00:14:13] I cannot say that my wife enjoys me coding.

[00:14:17] Exactly. Exactly, exactly. Boy, oh, boy. I’ll tell you. Spoken like a true tech geek.

[00:14:25] Yeah.

[00:14:27] Yeah, he he he pleads guilty to that one. So you guys specialize in the adult and affiliate spaces.

[00:14:34] And I know you also have a number of Fortune 500 companies and Fortune 100 companies that you think you work with. But how important is it to deal with a development company that specializes in our industry?

[00:14:49] Yeah, well, I think it’s it’s very, very important because basically what many people who are not directly involved in adult industry don’t know, it’s very demanding when it comes to technology side of things, you know, like you have of payment processing.

[00:15:07] You have huge amounts of traffic. You have design and coding that needs to be compatible with every possible device out there.

[00:15:18] So you have your campaigns that are launched. And during those campaigns, everything has to work perfectly because clients are burning ridiculously huge amounts of money for a short period of time. So there’s zero zero for mistakes and stuff like that. So so it can be very challenging. You know, sometimes we talk with other development companies like here from Serbia that are working for some other industries. And, you know, we realize that actually our projects are quite, quite complex. They’re not they are not simple ones. So from that point of view, it really helps to have somebody who understand processes, understands, risks, understands, like what are you trying to achieve with a certain product or project and can help you with that. So.

[00:16:05] What’s what’s new in the development world, that maybe people, people like me who aren’t really technical, not at all technical, what’s new in the development world the people should know about?

[00:16:21] Well, there are many new technologies coming like almost every year that create the hype and some are here to stay and some just disappear like a block chain, for example. It was a big thing, you know, like, um, I think two years ago and three years ago and like everybody to do something with block change. And everybody tried to basically put it as part of their project, even when it’s not necessarily needed.

[00:16:50] But as you know, Krypto went down and then the demand for Bactrim projects also went down. So it was kind of a couple of years now. There are still projects that demand that, but not not so much. And the same goes with some other technologies like VR. And they are it’s like something that’s always like it’s still on the edge. Honestly, I’m not sure what’s going to happen. We had a chance to work some really great VR companies and develop some nice products for them. And we know how cool the whole experience can be. On the other hand, all the challenges that they are dealing with. And I’m really hoping that they will manage, you know, to to get through them, you know, and to and to have successful products. So so, yeah, they’re like many, many of these new things. On the other hand, you know, there are some some technologies and some things that like in some cases that the thing is about, about technologies is in some cases, you know, clients are always insisting that has to be some super cutting edge technology. At the end of the day, it doesn’t always have to be the most important thing, you know, because sometimes it’s better that you have your code and your code base coded according to certain standards and best practices. Nicely organized, well documented that you have a good team and things will work just fine. You know, you don’t need some cutting edge technology to make every time.

[00:18:15] Of course, makes sense. So we talked a little bit about this before.

[00:18:21] But OK, let’s say I’m someone who’s looking for development and I don’t know who to talk to. And we’re talking. Why would I pick your company?

[00:18:35] Yeah, well, of course, that’s that’s always it’s always a challenge, you know, to to figure out which company to work with, because obviously you get to choose among many companies nowadays. There are also many agencies that truly don’t have their own developers, but they would offer you the help and services and then they would outsource it to somebody else. So it’s just that can be kind of tricky sometimes because you have like two steps of outsourcing. So A of communication. If it’s done properly, it can take a lot of your development time up. On the other hand, the other option is obviously, you know, hiring somebody in-house or basically hiring a freelancer.

[00:19:18] Well, the main job, both of these things is that if you don’t have somebody who is capable of doing that selection and interviewing process, then you don’t know how to do it. So that’s that’s the first thing. So if you go on any freelance website and try to choose something, you will see a bunch of nice profiles. But how do you know how to pick any of those? There will be any good and same goes if you hire somebody in-house. So, yeah, basically what what we try to do is obviously if we’re talking about our industry, we like to show our portfolio and that usually, you know, reassures people that like if you are working with this, this and this company, it has to mean something. You know, we try to be very Spirent. We always like to ask our clients if it’s okay for our new potential clients, call them and talk directly. So that’s one thing that we like. So we have absolutely no, no, no issues with that. So we always you know, if you are onboarding with your client, they would like to learn more about us. I would send them a reference list of like five or ten well-known companies and their representatives and tell them, OK, just let me know which of those you would like to talk to and organize a call. I want to be present on that call.

[00:20:33] You can talk the recognizer and that that works pretty well. There are some some other things, obviously, that we can do and if we try to do on the sales side. But in most cases, you know, this is not this is not a really big industry. So, you know, if you do something, everybody will know very soon. So you better not do that.

[00:20:53] And Google, a simple Google search takes care of a lot.

[00:20:58] Exactly, exactly. Well, on the other hand, what we like to what we like to mention as kind of, you know, good side of working with a company like ours, is that kind of continuity and persistence that you get because, you know, you don’t have any issues with, you know, your developer leaving the company or your freelance developer working with you. Just stop answering your calls, which happens more than you would like. No, because. Yes, yes. Well, yes, it does. It’s, uh, it’s it’s it’s it’s it’s it’s a bit it’s a bit better because obviously, first thing, as I mentioned, we are here 15 years in this industry. So we are here to stay.

[00:21:41] And on the other hand, like you get like a regular B2B contract company to company.

[00:21:47] And then we sure that even if I mean, we are not you are not visits here. Obviously our developers sometimes leave company also. That’s normal thing. But, you know, certain processes which allow us to basically do a proper knowledge handover and, you know, make sure that before that developer leaves company.

[00:22:08] He basically does all the knowledge transfer to the next one that we, again, you know, hand-picked for your project and make sure that he’s a good fit and stuff like that. So that’s that’s something.

[00:22:18] And at the end of the day, you know, we have to make sure that things work well, because, as you mentioned, a visit and we like to support many conferences and we like to see our clients face. And I really don’t situation where I will be avoiding any of our clients.

[00:22:36] You know, I patient where basically I will be happy to meet all of our clients and share a beer and talk about their project or talk about whatever.

[00:22:45] Exactly. So put yourself in the shoes for a minute of a client. Give us some tips and tricks. When they’re hiring an outsourcing company, what should they do?

[00:23:00] Yeah, so basically, like.

[00:23:04] First thing that you always talked with our clients, we are new clients, is explaining to them that outsourcing is a two way street and they have ready for it.

[00:23:16] Yeah.

[00:23:16] So it’s it’s it’s not it doesn’t work in a way that you can just simply, you know, have enough money in your account. And the outsourcing company and they are some kind of a black box that you just put your product on the other side of the road. So basically what you do and what you need to make sure is that you have a dedicated resource within your current team who will be, you know, in and committed on daily basis. Working with us sometimes doesn’t have to be really on a daily basis. But basically it means that, you know, this person is the best. This is somebody who can be a decision maker, who can make quick decisions on who basically, you know, has has this kind of authority. Right. So this is something that we that you always suggest because it’s super important. Otherwise, it gets it gets very tricky. There are like different types of projects that we would sometimes like new projects.

[00:24:14] And in those situations, it’s enough if you can commit one of your product owners or one of your managers from the company over the process, well, know exactly what they need. And sometimes you start working with new companies who already have their technical products and already have their tech teams. In that case, it’s very beneficial if they can, you know, commit certain time from their early developers to work with our team, at least during the audit period. So that’s that’s something that we feel is is very important. On the other hand, when they start choosing the company.

[00:24:51] I don’t know, like first you need to figure out what technologies you are working it or what technologies you want to start working with and then what we with and those are usually like two parameters that you can use to select the best company for you, because obviously it’s very good to have previous experience in that domain. And they need to have people who are experienced with that specific technology that you will be working with.

[00:25:16] Ok, now what should someone expect and not expect from an outsourcing company?

[00:25:24] Yeah, well, that that’s that’s that’s that’s a good question.

[00:25:28] Part of it I already mentioned in my previous answers, basically what you should expect is reliability, continuity for support and understanding, flexibility and stuff like that. Definitely.

[00:25:46] But also expect is that basically they will warn you about certain potential issues and pitfalls because did their job and that’s their responsibility. On the other hand, what you should not expect from them is to make business decisions for you. That’s something that you have to make by yourself. So which means that basically from a technical point of view, we can always, you know, tell you, OK, so this is not the best solution to a certain problem because of this and this. On the other hand, we cannot tell you like you need to make this routine because your conversion rates will be bigger because that’s not what we do. We don’t have experience in that area and we don’t want to take that kind of responsibility on our side. Of course not. The decisions is something that you have to make when it comes to technical side of things. We can always and we will always warn you if you feel that something should be done differently.

[00:26:45] Ok, now, what kind of mistakes do do people make when hiring an outsourcing company?

[00:26:54] Well.

[00:26:57] Mistakes first, obviously, budgeting and costs are important for everybody. That’s that’s that’s well, on the other hand, I’m sorry to say that more than once you had a situation where basically know clients will talk with us.

[00:27:16] It will give them some proposal. Davutoğlu say we have this other company, you know, offering us seem for much less time or much less money. Now, if it’s for much less, sometimes it’s even possible that simply the processes and operations in this other company are set in a way that they can work for less money.

[00:27:36] And that’s fine, you know, but if it’s less time, then please don’t trust you because you can’t build something that’s fine.

[00:27:45] Maybe, you know, there are some other economies. Maybe, you know, they are like especially like you that some type of projects that they are specialized for or maybe they are like even more specialized than us. They can do it quicker, easier. That’s completely fine.

[00:27:58] And if they can for a better price, OK, but if they tell you that they can do it in less time, then, you know, don’t trust.

[00:28:07] And another thing that basically that basically happens is that we see quite often, like we talk with a certain company, you know, and we try to give them some proposal, some estimation. But if we are talking about some big product, then it’s a process takes time. So, like, the first thing that we tell them, like, OK, this is going to be roughly six months and then you need to talk about much more details to come to the actual costs and stuff like that. And then, you know something? You come back to us and they tell us, hey, this other company, they offered us like X amount of money for this.

[00:28:43] And then I’m like, OK, but can you tell me how are they going to do this, this and this? And they answer and we have no idea.

[00:28:52] And then how can they even give you a proposal if they don’t know how they are going to build it or what is it that they are building? Yeah, so these are some common mistakes, basically, because obviously I do understand people from other companies coming to us, they have responsibilities over there also. And for them it’s best if they can go back to their shareholders or their boss and tell him, OK, so I got this offer. They are building for X amount of money, X amount of time period. It sounds nice, but in real life it doesn’t work like that in real life development or complex. It usually has to be agile. You know, you can do some budgeting, obviously you have to do some budgeting, but it cannot be like debt precise for long and complex projects. If you are building a simple WordPress site, of course, if you are building a new campsite or new dating platform, then it’s a bit more tricky. Sure.

[00:29:49] So. So what are the biggest mistakes development teams make and how do you guys avoid them?

[00:29:56] Yeah, well, basically.

[00:30:00] What we have seen here, like in Eastern Europe and also in Serbia, is basically that a lot of demand for development is coming in from other countries and there are many companies emerging on the market.

[00:30:17] And what they don’t want to do, they don’t want to miss any opportunity to to get some project and get some kind which debt with those intentions. Basically, they what they do is they on board projects that they are not capable of completing.

[00:30:33] And I really hate when that happens because like right now, in the last couple of years, Serbia is kind of a hotspot for developed and oh, there like a certain regions in areas that people say, OK, these guys are really good developers. These guys are so, so and I would like a pretty good reputation. And that’s why I always when I have like local conferences, I always encourage people and tell them, look, don’t on both projects that you cannot handle, don’t ruin our reputation. What benefits from it? It’s just a small quick win. And then, you know, you will you will have much more on the bad side of things. So, of course. Of course.

[00:31:17] Yeah. So how do you avoid those problems?

[00:31:23] But by just telling them not to take on anything that they that they can’t handle, that’s that’s a good question.

[00:31:29] That’s a really good question, because obviously, obviously, it’s easy for us now to to tell that after 15 years and, you know, completing so many projects now, you know, you can do what you can to do at the start. It was not like that. It was it was much harder. I remember even myself, you know, 12, 13 years ago, like I would get dressed for some new project. It would take me so much time, just estimate. But I think that is also basically you need to invest much more time in that initial research period and planning because like like if I don’t know if 12 years ago somebody would come and ask us to build the iron dating platform for them, I would probably have no idea what was inside. I would go and I would see the interface and I would know from my experience how they look and work. But I have no idea what’s under the hood, what you know, on the other part. And that probably is cute, like especially dating. That’s basically what you have to do in those situations, is invest much more time in learning and also be very straight forward to your potential client and tell them, look, guys, we haven’t done this before. We will work our, you know, our best to make it happen. We will give you some better conditions. But we want to be fully transparent with you and tell you that we will need a lot of handholding from your side to make sure that we deliver because we are good programmers. You can call things, but there will be many things that you will have to work out together.

[00:33:06] So used to always best, to be honest. Exactly.

[00:33:10] Mm hmm.

[00:33:11] So how do you how do you choose the best technology for my project? What do you do to make sure you’re using the best technology?

[00:33:23] So basically, when it comes to when it comes to that part. Our policy is to try to use the. Most commonly used technology that will basically comply to all the needs that you have. So the thing is that basically when we build some new product for a client, we always try to make it in such a way that, you know, we don’t build something that will be very hard to detect later on. So, you know, it doesn’t always have to be like the latest at the best technology it’s built in that has like a good community, good knowledge based technology that has a lot of developers available and that, you know, later you can easily scale because obviously, if things go well, you will need more people for that project. So you don’t want something I’ll be able to find, but also like very, very honest and transparent, something that is quite decides to take this project and move to some other company. He will be able to.

[00:34:30] So that’s that’s that’s something that’s totally fine with us. On the other hand, in some cases, requests are very. Specific and they demand very specific technologies, and actually we had to use situations and opportunities where certain platforms or parts of certain platforms, they need to work like super fast or super secure or yet again, strategy that we usually apply in those situations is OK. So if we have this segment of the product that needs to work like super fast, we can build only that parts using specific technology and then the rest can be built using well, for example. So if you need because why would you build the whole platform using Python, which is fast or something like that if you don’t have. You can just build one or two services that will do that and then the rest can be your regular speed that will be easier for you and cheaper for you to maintain.

[00:35:35] Makes sense. Well, hey, Philip, I’d really like to thank you very much for being on Adult Site Broker Talk today, and I really hope we get a chance to do it again soon.

[00:35:45] My broker tip today is part six of what to do to make your site more valuable for when you decide to sell it later. Here’s more information on what to give to a potential buyer. How well has your content been protected from piracy and what steps have you taken to protect your content? Are you using a piracy takedown or monitoring service? These are important facts to know. What promotional tools do you offer to your affiliates? The more tools you offer, the more successful your affiliates will be. What is your traffic breakdown by country tier one? Countries like the USA, Canada, the U.K., Germany and Australia are the most preferred and anything else that will add value to the sale of your property that you can think of? Such as what customs scripts do you use? What content management system software is on your site? Do you use billing or affiliate software like Gnat’s or MPLX three? What is your retention rate? How you retain your members is of the utmost importance. How many joins and rebuilds do you have per day? Do you buy advertising and if so, what kind? Can your content make more money in the DVD or VOD markets, or have you already take advantage of this opportunity? How much did you spend to produce or by the content that’s on your site? What do you believe the content is worth now? What special or different about your website? How is it unique? Make sure to include a list of all of the websites you’re selling in addition to any domains that come along with the sale.

[00:37:21] Is there anything that adds value to the sale? Provide them with any additional information upon request before giving a buyer any information. Have them sign a non-disclosure agreement. If you use a broker, the NDA will be provided for you. Good brokers like Adult Site Broker have a large resource of potential buyers that are looking for properties just like yours, and they know how to deal with potential buyers. They will also negotiate the terms of the sale, such as price and any payment terms before closing the sale. Find a good escrow service to make sure that both the buyer and the seller are protected. Of course we have those resources. We’ll talk more about this subject next week. And next week we’ll be talking to Jason Hunt of merged media and fresh crowd.

[00:38:13] And that’s it for this week’s Adult Site Broker Talk. I’m once again like to thank my guest, Phillip, upon today’s technology.

[00:38:21] Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

 

Adult Site Broker Talk – Episode 5

[00:00:09] This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and discuss what’s going on in our business. Plus, we give you a tip on buying and selling websites. This week, we’ll be talking to Leya Tanit of Pineapple Support.

[00:00:33] Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult website brokerage with Adult Site Broker cash, you’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us at Adult Site Broker. Check our website at Adult Site Broker dot com for more details. First of all, today, let’s cover some of the news going on in our industry. The Free Speech Coalition has lifted the production hole put into place in March in response to the coronavirus pandemic and released a set of preliminary health and safety guidelines from the organization’s covid-19 task force. For more information, you can read the entire FCC guidelines on the FCC website. The 9th Circuit Court of Appeals has scheduled a date for oral arguments in the back page dotcom case, which are now set to occur remotely on August 11th. The hearing will be based in Pasadena, California, though prosecutors and attorneys for defendants Michael Lacey and Jim Larkin will appear electronically via video call. The arguments will be live streamed. Laci and Larkin’s attorneys allege the Department of Justice’s seizure of assets from the former Backpage dot com owners is unconstitutional. The 9th Circuit Court houses are currently closed to the public due to the covid-19 pandemic.

[00:02:01] Now let’s feature our property the week that’s for sale at Adult Site Broker. We have an adult microblogging and social media site that has over seven point seven million unique visitors per month. The site is a mix of social media and microblogging with a very active user base, which is expanding rapidly every day. The platform offers every registered user a blog, which they can use to post their own content and read blog content from other users. They can also interact with other users through comments and an instant messaging system. The website offers truly immense potential for growth and earnings for the right person or company. By adding subscription plans for an ad free experience, a new owner would significantly raise the earnings and combine with starting to sell ads directly could more or less double the earnings in no time at all. The site is also very unique. There’s nothing else like it. Also, it has not been advertised in any way, so there are tremendous opportunities for growth using ad campaigns for the right company. This is an opportunity which has immense potential. This great site is available now for only two hundred and eighty thousand dollars. Now time for this week’s interview.

[00:03:17] Today, I am delighted to have as my guest on Adult Site Broker Talk Leya Tanit. She is the founder and president of Pineapple Support. Good afternoon.

[00:03:30] Good afternoon, Bruce. How are you doing?

[00:03:32] I’m doing great. How about you? Wonderful. All things considered during my time. No kidding. I’m OK. And I’m going to talk a little bit about Pineapple Support.

[00:03:43] Pineapple Support is a free support and therapy service for all persons working in the online adult industry. No matter their gender, ethnic origin, social status, age or sexual preference, they provide 24/7 support. Or I should say you do for all industry performers. There’s no discrimination, judgment or service or stigma. I can say that pineapple support provides free and subsidized therapy, ensuring that every member of the pineapple family is cared for. Should they need it. They they create a safe, caring environment in which every performer can be proud. You can tell I read your book, Who is Hotrod? Pineapple support alleviates the isolation felt by many performers by supporting each other so that no one ever feel alone. They promote mindfulness and positivity, being proactive and caring for performers, mental health and to spread happiness. Pineapple Support Society is the brainchild of you who you’re a British performer who originally had the idea after attending the exhibition, even award shows in January of twenty eighteen. Now, around that time, you and all of us were deeply affected by the news of the many lives lost to suicide during the previous few months. You decided it was time to take action and it was time to make a change. Pineapple support was born together with directors Lahn Ferrin, Dr Chen Ifield.

[00:05:18] Kelly Marsh.

[00:05:20] Christina Carter and your board of Chairs Pineapple’s support is growing rapidly.

[00:05:27] If I could just make this this teleprompter go a little faster.

[00:05:31] A Support Society is a registered nonprofit in the U.S. I just made it slower. And as a registered UK charity, you got to love that. OK, why don’t we get to the. Yeah, why don’t we get on to the questions here.

[00:05:48] Ok, so well, I may have already covered this, but I’ll let you decide what we’re going to talk about now. I can’t I can’t think of anything but between you and I, I’m sure we’ll figure something out. What is pineapple’s support beyond what I just discussed?

[00:06:08] So part of my support is a nonprofit organization that provides free and subsidized mental health care to people who work in the auto industry.

[00:06:18] Now, the the point behind this really is, as you mentioned, a stigma free because there have been a lot of performers who have reached out for therapy through their insurance or whatever, and the therapist treats them for the for their career choice rather than than their mental health stresses, bringing everything back to to that to that job.

[00:06:41] And, you know, that doesn’t happen to Joe Ordinary. Exactly. And then also there’s the point that a lot of performers can’t get insurance. And if they can’t, it is extremely expensive. And this is a this is a job that, you know, you can’t guarantee you might. You may or in thousands one month, but then the next month he may only a couple of hundred bucks. So so signing up to an insurance that it’s going to cost you upwards of a thousand a month is you know, it’s a big ask. So what’s the way of insuring that with this stressful job, with this job that has so much stigma attached to it that you do have a safe place to go to, a safe place to turn when you do need that mental health support?

[00:07:29] Ok, yeah. And I mean, mental health in itself has a stigma, wouldn’t you agree?

[00:07:35] Yes. Yeah, absolutely. I think, you know, research into mental health is. These young people have been looking into it for a long time, no one really understands it. So of course, people are unsure. I think in the past year or so, maybe longer, not just the past year or so. Sorry, you know, people are talking about a lot more. It’s become a hot topic to try and to try and break a lot. A lot of that has to do with the fact that you guys started. Thank you. Told an adult anyone was true, an adult. Yeah, I mean, you know, I’ve seen I saw a post recently.

[00:08:18] You know, the stigma of mental health, a post from a producer in Europe on Twitter who said that he would not work with anyone with mental health issues and anyone that was taking medication for depression or taking medication for anything or had any kind of history of mental health shouldn’t be shouldn’t be in the industry. People should should should tell him who they are and he’ll never hire them.

[00:08:41] And he shouldn’t be. Maybe he shouldn’t be. And maybe he’s true. Yeah.

[00:08:46] Maybe he should be in the industry. What a horrific thing to say. And so you’ve got people who, you know, already stigmatized of what they do. Then they have some some mental health stressors and now they don’t feel like they can talk to anyone about it, because even if they talk to their friends who are in the industry, they could they could have an argument and go and tell a producer and they don’t get hired again. It’s just. Yeah, yeah. The stigma around mental health is not helped by certain people. We are trying to break down those barriers. That’s we can’t I’m a pariah.

[00:09:23] I’m a very proud bipolar, so I completely get it.

[00:09:28] And who doesn’t have some kind of mental health? I’m.

[00:09:34] You know, I think that I think that person probably has issues he doesn’t even know about or he probably does know about them.

[00:09:42] So how did you get in the industry?

[00:09:46] So I guess it was always on my radar from about 15, 16, I started going to fetish parties and then working. I know, and then working after school and on Saturdays and a and a shop in my hometown that sold bondage and fancy equipment and club wear and things and that it was all he he actually ran the gang at the shop, used to run the fetish parties. So, so that’s how we met. But they really looked after me. I didn’t even know anything was going on of the dress. Just a really cool group of people. Yeah.

[00:10:25] It wasn’t until I think I was almost 18 that he opened a little door and went, oh, by the way, this is also going on. OK, well.

[00:10:33] Oh, OK.

[00:10:35] Well, to keep that quiet and then I worked at some strip clubs 18, 19, then got into a relationship, got married, was terribly boring. So I put a stop to that. And then and then I started my own boutique and I thought I had a proper job and boring job. And then the recession hit. So I jumped ship and decided if everyone is if no one’s going out and they’re staying home and if they’re staying home, they’re going to want sex toys. So I opened a online boutique that sold quite lots of very high end heavy duty equipment.

[00:11:24] And on the side just started to start doing professional dominatrix work, used to run fetish parties and then the professional dominatrix, for example, getting filmed and I saw a to model and then it just went from there.

[00:11:37] Really quite natural. Very interesting. Yes, a progression.

[00:11:45] So when did you start thinking about this organization? Was it actually at those shows or had you thought about it before?

[00:11:54] It was just after those shows a member exposed ally.

[00:11:58] When I learned about all the deaths that happened in the industry that year and so many of them due to ill mental health. I was having a great time, and then suddenly I found myself crying, watching all the names come up on the screen, because this is the first time I’ve experienced this. And and that was that. And then you get caught up in exposed and you get caught up. And even though it wasn’t until I was on the flight on my way home. From from Vegas and I was sat there on the seat thinking about what was that experience and what was going on. And, you know, I’ve I used to do a bit of a bit of stuff for charity here and to be the kind of dual functions to raise money for the orphanages or the animal shelters. I’ve kind of done I’ve done food banks and things for when certain individuals have been to too ill to work.

[00:12:57] And then I thought, why why am I putting all this effort that I’m putting into this? I could be putting into helping a community that was very much there for me when, you know, all through my life.

[00:13:08] So I start thinking about that and looking into charity and porn and how hard it was for one company to donate to charities because most people wouldn’t take that money and and kind of decided that maybe I should do something and how to do it.

[00:13:27] And just spent a week at Jana Field with one of our directors. She’s also a therapist. I spent a week at her place on a Sunday so far with a lot of notebooks in front of me and and came up with pineapple.

[00:13:41] That’s awesome. That’s awesome. You mentioned see you. How long have you lived out there?

[00:13:47] Five years yesterday might be the best three graduations, how do you like it? I love it. I love it. I don’t I don’t go clubbing.

[00:13:57] I don’t do any of the kind of busy, touristy, loud stuff I live in a little a little class around. Yeah, this is Pinetree. Nice walks, the beautiful beaches. I’m going out on the boat for the day. Not that I have a boat, but I try and chat up a friend with one perfect person I don’t like. It’s wonderful.

[00:14:21] We yeah it sounds good. I think any of us who live in tourist destinations, you know, I’m in Thailand by the beach, kind of the same thing. You know, you’re not necessarily going to be doing tourist stuff except when tourists come in town.

[00:14:35] Yeah, that is very expensive indeed. Indeed. Friends come. This is very expensive.

[00:14:42] Yes, indeed. So do you offer the same support globally?

[00:14:50] Yes, yes and no.

[00:14:51] So, no, it’s got to be one of the Tulear, we offer support on a global level so anyone in the world can access the support that we offer, but we treat every country differently and how we are approaching them, because it’s been it’s been a big learning curve. You know, at the at the beginning, I just wanted to do one blanket, one size fits all idea for fresh air, every culture. And of course, that doesn’t work. Right. You know, it’s really interesting.

[00:15:28] And it’s just that, you know, the difference between the US and the UK, between people in Spain.

[00:15:38] Sure. Between between Colombia. We have a full time therapist in Colombia the way all that works. So so although we offer the same therapy. Globally, we do it, we’re having to to discover each culture and how each culture approaches therapy, which is really interesting.

[00:15:59] Oh, I’m sure it is. I’m sure sure. It’s it’s a learning process for sure.

[00:16:03] Yeah, that’s everything. I thought about almost 15 languages between our therapists at the moment. Wow.

[00:16:16] Some of them, hmm hmm hmm, OK, so so what are you guys doing to help those who’ve been feeling the emotional effects of covid-19? Because I think everyone is stressed right now looking at the four walls around them.

[00:16:35] Absolutely. And, you know, it’s it’s it’s the it’s the not knowing as well.

[00:16:42] We don’t know we don’t know when it’s going to end. We don’t know how it’s going to end, if it’s going to end.

[00:16:49] I’m sorry, but. Yeah. So it’s.

[00:16:58] The interesting one, and I was aware of two, we’ve had a lot of individuals can afford four four for one on one therapy, which we’re desperate trying to raise extra funds for at the moment, because we we know that this isn’t going to end soon.

[00:17:14] And even when the isolation and the pandemic ends, the lasting effects of isolation will continue for months. So we’re working hard to provide more workshops. So we have a workshop coming up soon. But we’re doing we’re doing them every month. And we’re we’ve now spoken to the therapists. And for the foreseeable future, we’re focusing more to have a link to being in isolation and lockdown that can always be changed a later date. And we’re also working to provide a lot more support groups. So we’re now going to be running support groups every month because it’s a great way for people who maybe, you know, often in the effects of isolation to connect with other people to talk to not just a one on one with a therapist, but to to connect with other people about what’s going on. And it’s a great idea to then be able to reach out to those people individually, to have to have a support group. Right.

[00:18:15] So so, yeah, what we’re really trying to focus all of our attention on ways that we can provide as much care as possible to people who are being affected at the moment.

[00:18:26] And I’m currently writing a lot of blogs, which I’m not good at doing with us on on ways to help alleviate the feelings of isolation and lots of nice links to free online courses like free market groups.

[00:18:46] I found a really cool website yesterday, which was for cooking, but it’s so it’s got a list of all the things you’ve probably got in your fridge and you can take what you have. And then it comes up with a recipe that you can make just what you’ve got there.

[00:19:03] I love it. I love it. So go ahead. And you sure now? OK, so. So now what are the different options available for people seeking support through pineapple?

[00:19:20] So we have we have four, five main options. OK, see, the first one is the one on one therapy.

[00:19:30] We have currently almost have one hundred eighteen therapists and that’s across Canada, US, Columbia, UK, Europe and Australia.

[00:19:41] Mm hmm. As I said, they speak a multitude of languages and you can do it the way you apply for therapy. That way is visit to OK, go to the therapy page. There’s an application form to complete. It’s really simple. We do need your your personal details, obviously, because this is a you know, this is a real mental health care. And so. And then we can connect you with a therapist usually within three days.

[00:20:14] Occasionally it takes longer depending on if you’re in a state, because in America you can’t treat across state lines.

[00:20:21] So if we have if all the therapists in your state are currently full, then then we need to wait a couple of weeks usually. But generally, it’s it’s very, very fast. Right.

[00:20:34] And the second resource which we’re going to really try and push during during covid isolation is the 24/7 emotional support that is manned by volunteer lessness. They’ve all been trained and active listening. And then there’s an optional kind of 50 more courses. But the idea with that is it’s all it’s all text based. You can go online any time, see who’s available to chat and just have someone there that will listen.

[00:21:05] And and it’s completely anonymous so you can talk about anything that’s going on, OK? And yeah, the idea is just a bit to be there for each other. And it’s great if anyone listening would like to be a volunteer listener. You can do so. We could figure out. Yeah, it’s a really great service and it’s helped a lot of people. And I think that’s going to be something that should be should be really well utilized during during lockdown. You know, having that someone there immediately. It’s great. That’s awesome. We also have the webinars, which I was discussing with doing those every month. They are advertised through our responses. So and also on this expedition that I saw that, yeah, we have the support groups running the access and the website as well. So we’ve got coming up, I’ll be updating those this week. And and also we have the Pineapple Summit, which is an annual mental health summit where pineapple’s therapists talk on different mental health topics. That’s cool. Yeah. And you can go on as pineapple some at the org. You can look at the archive and all the other videos are there from previous from previous summits. And this year we are purely focusing the summit on trauma, sexual trauma, talking abuse and doing that in honor of Dr. Amy Michalek, who was a support therapist who was murdered by her ex boyfriend. Oh, that’s terrible.

[00:22:54] Yeah. That was awful, awful.

[00:22:59] What an incredible, wonderful, kind, amazing person and an absolute heartbroken guy. I can’t imagine, you know, we do what we can.

[00:23:10] And I feel like finding a way to to help others in that position and provide information and resources is certainly something that we can do.

[00:23:23] Absolutely. So how can anyone listening to this, you’ve mentioned some ways, but how else can they get involved or help pineapple support?

[00:23:35] So volunteer, please. Right.

[00:23:39] And also individuals can donate through the website set up at the moment, it’s really important that we carry on being able to provide this level of care to to persons in the industry, because it’s going to be an extremely rough few months. If you have a company that is not already sponsoring clinical support for that, then it should be.

[00:24:04] Yes. Yes. So what are the what are the levels what are the levels of support?

[00:24:09] Oh, I’m sorry. Sponsorship. The levels of sponsorship start from as low as a thousand a year. So. OK, yeah.

[00:24:17] And you can you can even pay that monthly. So if you’re if you’re a small company, you haven’t got a that.

[00:24:22] Is that is that a thousand monthly. No I’m kidding. But can be. I understand that.

[00:24:31] Yeah. A thousand a year you can pay. That has however which works best for you and they go up kind of five ten twenty five fifty seventy five up to one hundred thousand a year. So there’s, there’s lots of different levels in there but hopefully they’re accessible to pretty much everyone.

[00:24:51] Ok, and if and let’s say somebody sponsors besides that they’re doing a good thing, what are other advantages they’re going to have from a business standpoint apart from that warm, fuzzy feeling?

[00:25:05] Ok, yes. Yes, all that stuff.

[00:25:09] So you get you get access to the the webinars and you can promote those directly to to the people working in your company, performers or or execs or whatever happens.

[00:25:22] You write the.

[00:25:25] We will put your name on the website, we will release a press release across all the main media mags, will have a blog on the website. Your logo will be on all the printed promotional materials.

[00:25:38] Right. And I think what else? I’m sure many of the things. Yeah, I guess some promotion, we got some back legs and yeah, and you’ll have you’ll have your name out and there’s a little badge to put in the website. And, you know, I’ve heard from some performers that now they they look for, for example. Com companies who sponsor us. So they know then the company that they’re working with cares about the performance. Exactly. And what’s once you’re once you’re a sponsor, you can then put a link on your will on the on the performance side of the website so they can click directly through to financial support from. So, you know, it is it’s a really nice way to show the people working with you that you really do care about their well-being. OK, OK, great.

[00:26:35] Now I notice your list of sponsors growing. I guess you might have already covered this. Why should somebody listening to the sponsor. But I’ll ask it anyway. Tell me why somebody should sponsor.

[00:26:51] I mean, performers are a stigmatized community. They have very stresses and it can be very, very challenging and emotionally draining in this industry. Everyone needs support. Everyone needs to know that they have that safety net. Should they need it? Sure.

[00:27:16] And, of course, you know, we want this to be a happy, hardworking industry. We want we want people to be making as much money as they possibly can at the end of the day. That’s why anyone works.

[00:27:28] If you enjoy a job, fantastic. But at the end of the day, we all work because we need we need money.

[00:27:36] So if someone is in a good, good place mentally and they’re feeling empowered and they’re feeling confident in themselves, then not only are they going to make more money, but obviously the platforms that working with are going to make more money as well. So it’s a win win for absolutely everyone involved.

[00:27:55] Absolutely. Well, yeah. And I can’t encourage everyone out there more to get involved in pineapple. I think what you’re doing is fabulous.

[00:28:08] I, too, was just completely shocked and taken aback by by the suicides and the other things I’ve heard about performers struggling. And it just it breaks my heart, you know? And I just think I just think it’s it’s a fantastic thing that you’re doing. I think very much admire how you’ve grown it and where it is today versus where it was. And yeah, I just I just have to have to credit you for that.

[00:28:42] Well, thank you very much, Bruce. I appreciate that. I’m very proud of what’s been accomplished.

[00:28:47] And and, you know, when I look at I look at the testimonials that we that we receive from from performers who have used that service, it’s just, you know, it’s absolutely wonderful. Yes.

[00:29:01] The the guys and gals, guys and gals that we have an incredible I mean, yes, it just I’m I’m so honored to to have to have these people as part of my tiny little idea.

[00:29:17] Your tiny ideas become a big idea. And that’s awesome. That’s all. That’s how you must feel. A big sense of satisfaction.

[00:29:24] So, yeah, absolutely. Very much so fabulous.

[00:29:29] Well, Leah, I’d really like to thank you very much for being on Adult Site Broker Talk today. I hope to get you back for a future. So show soon. And thanks again from Schostak.

[00:29:41] Thank you. Take care.

[00:29:42] Ok, you too, my prototyp. Today is part five of what to do to make your site more valuable for when you decide to sell it later. When you decide to sell your website, make sure you have the following information available for potential buyers, detailed information about your company, your website and any other aspect of your operation that the potential buyers may want to find out about. This should include for a pay site, a detailed inventory of your content, number of images and number of videos. How much of it is exclusive and how much is nonexclusive financial information for at least the last three years. If your company is that old, this should include sales reports, profit and loss statements and billing reports get all of the information organized and a legible format that a good broker can use to sell your property. If you decide to sell it yourself, organize a list of potential buyers and start the process of contacting them. Be realistic about where your company is worth. If you have any questions, feel free to contact us. In today’s market, the kiss of death is overpricing your property. Is there anything that threat of a potential buyer needs to know, such as are you being sued? Do you have any substantial debts, etc.? Don’t let these things be a surprise to the potential buyer. They’ll either find out before the sale and not buy or they’ll find out after the sale and you’ll have another lawsuit on your hands, disclose everything. We’ll talk more about the subject next week. And next week, we’ll be talking to fill up the CEO of Quinn Talks Technology.

[00:31:25] And that’s it for this week’s Adult Site Broker Talk. I like it once again. Thank my guest.

[00:31:31] We get to talk to you again next week on Adult Site Broker Talk I’m Bruce Friedman.

 

Adult Site Broker Talk Episode 4

[00:00:10] This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and discuss what’s going on in our business once we give you a tip on buying and selling websites.

[00:00:25] This week, we’ll be talking to Dan Leal, a.k.a. Porno Dan of Immoral Productions.

[00:00:34] Before we get started, Adult Site Broker is proud to announce a Adult Site Broker Cash, the first affiliate program for an adult website brokerage with Adult Site Broker cash. You’ll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us at Adult Site Broker. Check our website at Adult Site Broker dot com for more details. First of all, today, let’s cover some of the news going on in our industry. Viksund Media Group released a statement via Twitter addressing the Black Lives Matter protest and announcing a company wide review of brand guidelines and creative processes. In addition to making a donation to several organizations on the front lines diligently organizing and protecting our citizens rights to peaceful protest.

[00:01:25] Vixen’s brands include Black, Black, Draw Deeper, Toshie, Toshie, Raw and Viksten.

[00:01:33] The Free Speech Coalition has announced a delay in the release of a set of preliminary health and safety guidelines for the industry when filming resumes. The production hole put into place in March in response to the coronavirus pandemic remains in effect. Now let’s feature our Property of the Week that’s for sale at Adult Site Broker. We’re selling a network of three hundred and twelve white label campsites. They promote webcam with live Jasmine Chaturvedi stream flirt for free CAMHS, Dotcom, Bonga, CAMHS and ex love Kam’s. Besides this being a highly profitable business with a lot of quality traffic, there are some older sites that don’t have a lot of traffic but have some amazing camp domains. All traffic is either direct or organic. If you’re already in the live cam business or want to get into it, this is a great opportunity for you. You get the entire network for only seven hundred and sixty thousand dollars.

[00:02:33] Now, time for this week’s interview today on Adult Site Broker Talk.

[00:02:38] I’m speaking to Dan Leal, also known as Porno Dan. Dan’s company is, of course, Immoral Productions. Dan, thanks for being with us today.

[00:02:48] Oh, my pleasure, Bruce. Thank you.

[00:02:50] Now, this is from Dan’s Wikipedia page. Yes, he has a Wikipedia page.

[00:02:55] And if I read the whole thing, I’d be talking for a half hour straight. So I decided to take the highlights here now.

[00:03:01] And in twenty eighteen, Dan was nominated by X Business, the mainstream star of the year, the sixth time he’s been nominated for this award. In addition, he’s been nominated three times by Avon as the mainstream star of the year. Dan gained a great deal of mainstream exposure on a reality series. I didn’t know about this. It ran for two seasons on HBO Canada, called The Right Hand Dance Journey Through Adult was documented in the twenty twelve feature length film Dan Land, which was on Netflix. Dan’s career really took off in May 2009 when he starred where he started rather his top selling Fucka fan show, which is what a lot of people know. Dan, from the sled, what would become a partnership with Stream eight Fucka fan was the number one show on stream eight for many years. And Dan has been nominated several times as the most popular male on Cam. And in twenty fifteen, Dan got the ultimate award, becoming a member of the Abian Hall of Fame.

[00:04:02] And even more importantly than all that, he’s the star of my Facebook feed because I just I just can’t look at Facebook without checking to see who Dan Bowen today.

[00:04:11] So. So, Dan, thanks for being with us.

[00:04:18] What do you most like that you moved? I don’t know. How many years ago did you move to Europe?

[00:04:25] Almost four years ago. OK, and you live in Budapest right now? I live in Budapest. What do you like most about living there?

[00:04:34] Oh, I like the change of pace, you know, it’s not the first thing in our industry, it’s a lot less drama free than it is in America. You know, America, it’s more about politics and drama for being an important industry. And here people just do their job and kind of just leave you alone. So for me, it’s a lot less stressful living here, OK?

[00:04:56] The the industry in Europe has gotten a lot more robust, has it not?

[00:05:02] Well, I mean, I think it’s the reason why is, you know, with all the regulations in the United States and it’s increasingly harder and harder to attract, you know, what models to do professional porn, that it’s easier to get models in Europe to be professional porn, not to mention there’s a big cost savings. It’s not so much what the rate the models get paid, the crews and the relocations and the makeup artist, all the secondary cost, the editing, everything so much cheaper in Europe from that standpoint.

[00:05:35] So that’s why a lot of American productions have moved production over here. It’s just again, it’s easier to do business here than it is in America now.

[00:05:44] Sure. I think I think with everything now, what what what would the cost savings be in Europe versus a production in the US?

[00:05:54] I mean, a cameraman I can’t remember an editor is going to make it all just sitting around saying that America is going to charge you a thousand for a project and editor in Budapest is a two to three hundred. A cameraman it’s going to be a thousand is going to be two to three hundred. So it’s the secondary cost. Like I said, it’s not the talent, it’s the big savings are the crews. The locations of locations are going to be the same thing.

[00:06:19] That’s where you save the money, the talent. Yes, it is. But it’s not much cheaper anymore. It’s really. Yeah, it’s a talent. It’s almost the same now.

[00:06:30] Are they really. Well, it used to be a lot cheaper, didn’t it?

[00:06:33] It did at one point, yes, but not anymore. I think it’s because you came there.

[00:06:40] Well, what it is, is just there’s a glut of performers in America and it’s not that much work, and that’s driven the price down of the American performers and it’s in Europe.

[00:06:51] There’s not a glut of performers is there’s a large rotation of models that come in from the former Eastern Bloc and they don’t come for a long time. So it’s most of the models, for example, where I live in Budapest or I used to shoot in Prague. Most of the models don’t live there. They travel so that they’re for a very you know, they’re there for a very finite period of time. And as a result, they’re there to work. They’re not there just to make friends and socialize. Whereas a lot of most of the models in America, they live in America. Right. You know, they they might they might not live in Los Angeles, but they still love America. It’s not like they’re going to have to train. They don’t have to go to customs and travel as much as it’s like they’re in L.A. or they’re shooting. They’re there for a while here. They’re here strictly to work. They’re not here, not here to socialize. And it makes the work much more serious for them. But also because of your first time, their rates have gone up. So the rates I mean, when you count, factor in the difference in the dollar and the euro, they’re almost exactly the same.

[00:07:58] So basically, the the cost in the US have come down. All the costs in the European Union come up a little bit.

[00:08:08] Correct, the cost to the average girl has definitely gone down. Now the cost of the top stars has gone way up. So it’s kind of like a night 10 or now, 10 percent of the girls in America are getting 90 percent of the work because it’s such a star based system in America where, you know, it’s the only two girls that are selling in America are the same 10 percent. And a lot of the girls, like all the others, like this great conspiracy. It’s not ad sales, it’s real. It’s called Girls Get Shot Who Sell, and that’s it. And you really don’t want to shoot a model who’s going to sell. There’s no favoritism more. I mean, pretty much every company is owned by a large conglomeration. So very, very few independent. Porn producers like myself left most everybody is, you know, being gobbled up by one of the big companies.

[00:08:59] It’s very true. Do you you know, you mentioned the star system. I would imagine you’re in a you’re in a position to help some of these models, you know, gain a higher profile.

[00:09:17] I mean, for Europe, yes. I love my stuff, I try to get as much exposure for Afghanistan and my stuff is very visible on see all over the globe. But again, it’s not know, sometimes it’s it’s hard, even though I can’t predict after 20 years, he’s going to make it as a star and who’s not because it’s who the fans identify with. Right. And give them to quite a few girls who I thought, you know, shoot them once and that was it. And they’ve gone on to become very well, well known girls and other girls who are like, oh, my God, this girl is going to be great and you never see her again.

[00:09:54] You don’t really know.

[00:09:55] You know, it’s strange. But, you know, I think I said there’s no formula for a girl walks in the door. This girl is going to be a superstar.

[00:10:02] Don’t know. You don’t know because it’s because it is the 90 10 rule. Which of these 10 girls is going to be the one who makes it, you know. You don’t know. And that’s all it is really, it’s one out of 10 and that’s a real world that really makes it more.

[00:10:16] Mm hmm. So tell me about the project you’re working on. I mean, right now, just from working on doing stuff of repackaging a lot of my content, so, I mean, I’ve got my sites with Gammer, we’ve kind of we’ve changed everything around.

[00:10:34] So in America, it was all more just strictly about the live show. But now we’ve changed it. So it’s more story driven. So we’re utilizing the backdrop and shooting the damage that I did shoot in Europe for the new sites I do project. It’s all like a family taboo stuff, but with a different twist, with a European twist on it, which nobody was doing. So it’s like all family related step stuff, but with European angle. So it’s it’s fun to shoot. And we I play into the street playing to your strengths.

[00:11:11] So the fact that the girls don’t speak English very well, we use a strength, you know, where you didn’t you know, instead of using it as a weakness, you use the fact that English isn’t their first language to make it fit into the stories better with stepfamilies and, you know, pair things like that. And we write all these storylines for it. But then the sex itself is still streamed live on, you know, on my website. So we shoot to shoot the first part separately and then, you know, which is not streamed live and then the second part is streamed live. So it’s kind of like it’s a true hybrid where I can show, but with story driven content as well, which is very popular.

[00:11:50] Mm hmm. Now, besides the money aspect that we talked about before, what are the biggest differences between shooting in the US versus shooting in your.

[00:12:02] I mean, again, like I said, it’s one the girls are here for a short time, so you don’t know what you don’t know the girls like I knew them in America. So from where I live in Budapest, which is one of the main two production hubs, there may be 20 girls that live here. Total that I know.

[00:12:21] Sounds like it sounds like they’re coming to get you down.

[00:12:27] So there are very few models who live here and a very few Hungarian girls and get a more normal course. They’re all coming. You know, they come in from other places. So because it’s like I said, it’s not it’s not a it’s not a social scene. It’s professional. It’s work. Right. You know, it’s good.

[00:12:45] So it’s like, you know, for someone like me and I scaled back my production, I don’t shoot as often as I used to, but I have I’ve got more of a normal life where I can go to football games all the time and I go to the gym. So I’m a lot healthier than I was in America.

[00:12:59] You’re not caught up in the rat role of one scene that you kind of get stuck in in Los Angeles.

[00:13:06] Yeah, I can. I can only imagine.

[00:13:11] What do you think is going to happen with porn production in the next year and beyond with everything that’s going on in the world?

[00:13:21] I think it’s going to I mean, realistically, the amount of professional porn production is going to continue to decrease as more and more companies are unable to make a profit on their own. I think every company is going to be forced to sell or go out of business to one of the big conglomerates, whether it be the Web group who owns X videos, you know what be Gammer, whether it be mine geek, you know, or one of the other conglomerations, that that’s kind of what’s happening because it’s become so hard to make sales to a subscription based site that it doesn’t make sense anymore.

[00:14:00] When the consumer has what I would call the Netflix and porn model available through a premium, you know, X videos, read X hampster gold. You know, all of those have thousands and thousands of quality for K videos for consumers to watch. And because more and more people like this all, you know, nine ninety nine, you can watch everything from X hampster or X videos or PornHub that you can watch tons of great scenes. So the individual guys, you have to introduce subscription sites. It’s not really it’s becoming it’s becoming harder and harder for them, not to mention with the rise of ability for models to shoot their own content. If you’re a top quality model and a model to work for the studios to help Brand get their name and exposure out in the beginning. And then once you guys think it’s good for them to, you know, things like coming, coming, coming is much, much bigger than porn production. Much bigger. Yes. And and people don’t think the cameras are porn stars, which. Yes, they are. They’re the same thing. And porn stars are sure. You know, there’s just no difference in your Canstar porn star. Same thing. Same thing. And camming is infinitely bigger than porn production, you know, and you have all the clip based models, whether it be only and or many vids or clips to sell.

[00:15:19] You know, those girls are all integrating and shooting their own content. And again, it makes sense for them to shoot for the professional companies every now and then. But again, most of them, if they don’t, they can go directly to the consumer now. And since they it to the consumer, they don’t need to work for the big company or porn companies as much. And it gives them the opportunity to build a career where that what that that wasn’t always the case.

[00:15:46] You know, one thing I’ve noticed about you and it really stands out, I think it has a lot to do with your success over the years.

[00:15:54] You’re one of the very few male performers that I see at the events back when we had events.

[00:16:05] And I just kind of, you know, obviously with my marketing background, I think that’s something that’s that that has a lot to do with your success.

[00:16:17] But maybe you can kind of give me your philosophy behind being president and accountable for the industry the way you are.

[00:16:26] I mean, my background is, you know, I was in sales and marketing as well, and I spent 10 years in corporate and sales before I did. And when I got into this, I looked at it as just a business and and how to build my name. And recognition wasn’t just by building my brand recognition to the consumers, but to the company owners as well. And that’s why I’ve always gone to the industry events and not the the ends of the world. You know, that the real industry events, you know, the webmaster shows and, you know, the business conventions. And you’re right, there’s as far as performers, I mean, over the years been maybe 10 performers that I’ve seen at these events on a regular basis.

[00:17:09] And they’re all we’ve all got gray hair down.

[00:17:12] I don’t know you. Well, you don’t.

[00:17:15] But I thought the bilateral down, I couldn’t have imagined that said.

[00:17:23] Oh, yeah.

[00:17:24] But I mean, it’s like, you know, and again, like, you know how many everybody I see, it shows, you know, it’s like there’s like an old school class know, again, the newer generation of people. I do see some of them getting you realize that because they do stuff straight to the consumer where that option straight to the consumer option wasn’t available. When I started, there was no copying. And if it was just infant stages, you know, the clips for sale model was just click clip. You know, it was just it was very limited and it was very niche and fetish. It wasn’t it wasn’t mainstream, except that there was no there was no only fans. It was not many because there was no.

[00:18:04] So it’s a result now that they have all these platforms, a lot of, you know, the new generation of performers, they can they can sell straight to the consumer. You know, I think it’s important for people to try to make it to realize that things are always changing in his business.

[00:18:22] And just because that’s the situation now, they should probably also work with the studios because it helps build their brand and their recognition, because you don’t know what’s going to happen, because five years ago, nobody would have thought that. You know what? What is this? Just clip models taking off like crazy and the subscription sites have got hammered. But we don’t know what’s going to happen in five years.

[00:18:41] No one does, because you could, if you could know, be filthy rich.

[00:18:49] Amen to that.

[00:18:51] Now, do you think the the adult industry has become more or less accepted by the mainstream media and public? And why?

[00:19:00] In certain ways has become way more accepted, for example, if you say PornHub to any person, any millennial, they know a PornHub and everybody wants to watch. When I started doing this 20 years ago, you know, it was still KDDI dirty, you know, but we’re buying VHS at the porno shop right now, and that’s completely changed. You know, now, like I said, you could walk around in a PornHub shirt. Everybody knows everyone in the world or so in that aspect. It is more accepted, but on the other aspect, OK, when you have large networks like HBO that I used to be on, no longer accepts adult programing, and you have this kind of rise of.

[00:19:43] Of what to me, at least appears, you know, the very conservatives rise of, you know, backlash, that porn is evil, that it’s not accepted. So even though, yes, it’s accepted in one way, it’s like it’s like it’s like, you know, but in another way it’s not. And even though it’s so much more visible and watched by so many the number of people who see my films now versus see them, you know, when I started it probably increase a thousand fold, you know for sure, because you don’t even say a top selling DVD I had. So just say three thousand copies. Right. And that was good. Now I can put up the video on X videos and get five million people. Watch it. You know, so we’re talking a thousand factors of more of those are views that are mind boggling when you kind of mind boggling when you think about it, right.

[00:20:42] So it’s like so when you think about it. Sure. People used to recognize me for, like, OK, you pointed an outlandish ballot. I was. This is in the Vaccinator DVDs.

[00:20:54] But now it’s like I you some people and people always look and I’m like and I know I didn’t recognize you from pornhub x videos answer because they’ve got millions and millions and millions of views. Millions and millions and millions and millions of.

[00:21:08] That’s awesome. And how do you like being recognized that way?

[00:21:12] I mean, I’ve been used to it for quite a long time because with mainstream television that I’ve done so, I’ve done a lot of mainstream TV most of the time when people come up to me, they’ll do it. Oh, I see. Don’t mention, like, whatever project I’ve just done, you know, like if I was on TV and stuff like that or if I was on, you know, like I did know working with HBO when Netflix approached me in that way. So that way to them, it’s not like they it’s not it’s not like, you know, it’s not a city that I know you from PornHub. They’re like, oh, my God. Nice to meet you. But if I go to a nightclub, for example, where there’s young people around, you know, it’s one hundred percent chance people are going to come up to me. That’s kind of cool.

[00:21:58] Yeah. I mean, I always know it’s and it’s always guys like, oh yeah.

[00:22:04] Oh you guys. Oh yeah. Yeah. You guys always come up to me.

[00:22:07] They want to be you, you know, young guys have come up to me and I’ll take pictures or Instagram and I hang out. That’s good.

[00:22:17] That’s good. When do you think we’ll be back to porn production after this whole coronavirus thing.

[00:22:26] I would think they start back in. I mean, I know some places in Europe never shut down and it seems I know some farmers in America never stopped.

[00:22:34] I’m not stupid, but I think probably realistically, within two weeks I’m in Europe that because Europe is, quote, ahead of the curve of America.

[00:22:49] And also I think that they’ll start back with not one thing I’ve noticed living here is, well, the government here stay at home, for example, and hungry people stay. That’s it. They don’t argue, they don’t protest. We never ran out of toilet paper. It’s you know, it’s it’s they listen OK. And as a result, you know, the at least in Hungary, the covid rate is one tenth of that of a lot of other places per say. You know what it’s like. Thirty three years, thirty for one hundred thousand, where the rate, for example, in the United States is about two thousand. So the reason the rates so much lower again is the people know they don’t get eight years. You know, they’re two hundred and two thousand, but for one hundred thousand. But the reason is they want the government to stay at home. They stay at home. They understand the government says social distancing the social distance. So. That’s it. And as a result, it didn’t spread as quickly now probably be a second wave to probably a second wave because it start to interact more. It sounds like the spread it got and when there’s a second, I’m sure you know, will shut down again. But I guess said I anticipate within two weeks production starting back. And if it’s if we get a second wave, you know, that’s what happens. You know, we get a second wave and we’ll shut down again. That has been enough rich people that have a vested interest that, you know, someone’s going to find a cure for this and someone’s going to find a vaccine.

[00:24:33] Seems to be seems to be here in Thailand has been the same way. By the way, when they told people to stay at home, they stayed at home.

[00:24:42] So, yeah, stayed home.

[00:24:44] And if they’re finally opening up Pattaya, so, you know, they’re down to oh, God, they haven’t had a case in Pattaya for almost three weeks now.

[00:24:55] Oh, Jesus.

[00:24:56] Yeah, not bad. Not bad. Most of the most of the cases here in the South. So so what, what advice would you give to someone who’s just starting as a producer?

[00:25:11] I mean, if you’re starting as a producer, you got to look at this. You got to have a business plan and you got to you know, if you were a producer, I’d probably tell you to do something else because I really would. I’d say save your money, you know, do something else if you’re a producer, because it’s so hard.

[00:25:34] It’s a company to be profitable because because because because you have the direct to consumer model now for the models, the models don’t need producers like they did.

[00:25:47] They don’t need the agents like they did.

[00:25:49] And, you know, it’s a producer. You know, it’s hard. How do you attract quality models? And how do you even if you pay low quality models and if you shoot the best content in the world, what you could do, all those things you say go to a great agent. You have the best hire, great scenes, and you put it out there on the tubes. OK, that was the secret. You put it out there, people see it. Why is somebody on your site for twenty nine ninety nine a month when they can join PornHub premium for ten dollars a month and see everybody’s stuff? You know, and and and even if you put your stuff on Poorna p.m., you’re still not going to make enough to make yourself profitable. So for produce. So for producers, I would say, you know, honestly, if you’re thinking about it, think of something else, not for your talent. I think it’s degrading. That’s how I came up. I came up the talent of some producer, my talent. There’s never been a better time for talent. The greatest time you can sell straight to the producer or me. Straight to the consumer. And you can also and if you choose to help build your brand name recognition, you can work for the production companies every now and then. And that’s what I see quite a few of them out of Europe doing is the only thing to do that many bad timing. And then they do like one or two tours. And I think that’s for a performer. It’s never been better because they have the flexibility to work from home. Then they want to build up. You know, let’s go to this consumer base and professional scenes or whatever big company that they feel like shooting for, they go shoot them. So performers this Julian, really, you know, the power is really into the performers hands now.

[00:27:31] Ok, what advice would you give to a new male actor?

[00:27:36] And if you’re an email actor, I mean, I think, again, it’s easier than when I started, you know, for a male actor, because you can build a fan base directly to the consumer and to consumers, you know, treat your fan base with compassion and kindness and be attentive because, you know, people talk and, you know, if you have a good rep is a good rep.

[00:27:54] So if and if a guy is a male talent now, he can see and sell straight to the consumer. And I think the best way for a guy would be doing camming. And if, you know, the guy has aspirations of the professional porno star, someone really would these days because, again, the money’s not in it like it was.

[00:28:15] It’s it’s it’s find somebody to camp with and and start camping with them.

[00:28:24] But for a guy, a guy again, a guy can make more money working directly for himself and build up the brand and everything else and bypass the professional system.

[00:28:35] Now, the most important question of all, Dan, how much of the early shows you attended do you even remember?

[00:28:45] Quite a few, zero zero, I look at some pictures of people posted on the.

[00:28:56] I don’t remember. I don’t remember that.

[00:29:00] I’ll talk to some of my friends.

[00:29:01] I remember, like D.J., Eric and him, and I will just start laughing our heads off Eric Astle, because he’s like Jayce, like see pictures of Baumgardner and he’ll be like, oh, my God, what the fuck to y’all been doing this for 20 years. So, you know, 20 years ago, we were young and I was just turning 30 years old.

[00:29:25] So we were young guys and we just got into porn was a lot different back then. I was like, you know what it was like? It was like the Wild West. And, you know, the shows were, you know, it just shows was hedonistic as people can be more hedonistic that people can imagine. They were they were just giant parties.

[00:29:44] No, I mean, I came in I came in a little bit too late for that, but I came in and just on the heels of that, because I’ve been at this for like 16 years, so I thought I saw some of it.

[00:29:57] Yeah, the old I, I think the real Chris, the show’s. Started to become more civilized after the IAEA 20 years.

[00:30:09] The diplomat and in in Florida were just those were the really crazy crazy because and then the Phenix Forum, the older ones would have been the next batch, just complete mayhem.

[00:30:27] Were those it was just, you know, you would get off the we we all flew into these places where you get off the plane and you really wouldn’t put down you can have a drink in your hand until it’s one of.

[00:30:40] Oh, yes, I recall yes, I recall I went to virtually every Phenix forum, I’m so sad that it doesn’t exist anymore.

[00:30:50] I have hopes that it will be back.

[00:30:52] Yeah, but I mean, again, you know, the industry was different than, you know, it was a completely different production. That was a completely different game, a subscription base. Now, the two sites weren’t even around. And I know the website didn’t have pay models then. You know, it’s just a completely different industry. And that’s why I tell people like, what do you advise your future? I don’t know what’s going to happen because I look 15 years ago, you know, and this is one where we thought of it. Everybody figured it out. You don’t need it anymore. Why don’t you just figure it out? Subscription based Trever boom. To say it’s OK to say it’s you got that figured out. We’re going to you know, we’re going to make money. We’re going to put the stuff on YouTube boom that you start. You know, it’s like you don’t know. It’s like I got all the performance on straight to the now to the consumers. So you don’t know what’s going to happen next. No one does. Yeah. And that’s and you don’t know how things are going to change.

[00:31:47] Yeah. I mean, what if what you’re if you could look into a crystal ball, what do you what do you see three to five years from now.

[00:31:54] I think you’re going to see very, very few production companies left. Very few. If you’re not part one of the big ones, you’re going to be gone.

[00:32:03] They’re going to have to sell. And I think it’s going to see the continued rise of. Of of of the selling straight to consumer model camming, what can be popular, especially as technology gets better. That’s a better technology gets an a clearer and clearer the broadcasting abilities become, which happens all the time, you know, broadcasting in VR, broadcasting and K broadcasting, augmented reality.

[00:32:30] I think you’re going to see you’ll see all that where they are able to, you know, interact with stars and other performers, you know, in group settings and things. I think Camming will just continue to continue to rise.

[00:32:43] It’s not going to stop. And I think, you know, for the performers, since there’s going to be less professional studios, they’re going to have to performers will sell straight to consumers. And it you know, the consumers want to work for one of the traditional studios, which will be owned by one of the big five, six companies left. You know that they’ll work for them. But you’ll definitely what exists today will not exist when you see all these production companies. And you see, for example, when I get I’m speaking of America, you see this agency, you know, large that’s that will all go away.

[00:33:20] Mm hmm. Mm hmm. OK, well, we shall see.

[00:33:25] Well, Dan, hey, I would so much like to thank you for being with us today on Adult Site Broker Talk. And yeah. And I really hope we’ll we’ll be able to get you back for a future show at a time.

[00:33:38] Take care, buddy. OK, take care. Dan, thanks.

[00:33:41] My broker tip today is part four of what to do to make your site more valuable when you decide to sell it later.

[00:33:47] Trademark your website. Having a trademark instantly protects your brand and makes your site more valuable when it comes time to sell it. Trademark on your site will cost an average of about fifteen hundred dollars, but should be more than worth the investment when it comes time to sell.

[00:34:03] It show buyers ways you feel the site can make more money in the future. This includes showing them future plans. You may have traffic trends as well as sales trends. If things are growing and you can show them how to grow it more, they’re likely to be more willing to pay more for the site.

[00:34:21] Do something unique with your site. If you have competitors, figure a way to do it better be different in some distinguishable way that makes you better. Your members will notice and spend more money with you as well. Make your site a place that people want to visit, not just to buy things or viewport. Be creative, not just one of the many. Keep thinking outside the box and make positive changes on your site. Think like a buyer when planning or updating your site. Don’t think like a tech. Think like the consumer. We’ll talk more about the subject next week and next week we’ll be talking to Leah Tanit of Pineapple’s Support.

[00:35:03] And that’s it for this week’s Adult Site Broker Talk. I’m once again, I’d like to thank my guest, Dan. We’ll talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

 

Adult Site Broker Talk Episode 3

[00:00:10] This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and discuss what is going on in our business. Plus, we give you a tip on buying and selling websites. This week, we’ll be talking to Holly Ruprecht of Playboy.

[00:00:34] First of all, today, let’s cover some of the news going on in our industry, the Free Speech Coalition published on its blog last week an open letter from adult film producers and buyers in which they state their commitment not to produce content again until certain conditions are met. The letter cites the following conditions as prerequisites for the reestablishment of production. Film production is legally permitted under the phased reopening guidelines and the local and national jurisdictions where the production will occur. The Free Speech Coalition publishes Production, Health and safety guidelines for sets during covid, including guidelines for health screenings and testing’s. My company and any companies that produce content for it have adopted industry standards of safety protocols. Only when these three elements are in place and we are confident we have effectively minimalized risk for performers and crew in our community, we be able to resume production. The letter states we are working to these goals as quickly as possible. The letter closes by stating we’re all in this together. The Free Speech Coalition is partnering with content sharing platform just for fans for a special Zoom’s seminar on June 4th. The webinars slated purpose is to help independent performers learn how to make money using the platform. The webinar, part of the FSC Inspire initiative, will feature a diverse array of models who have been successful on the platform, as well as just for fans owner Dominic Ford.

[00:02:11] Now let’s feature our Property of the Week that’s for sale at Adult Site Broker. This week, we’re featuring a premium to site. The owner originally bought a tube script, but revised it by adding the following an option for premium videos on a paper sale basis, multi-language functionality, tabs, banners and different sizes with the option to add keywords and view stats. A pop under script approval system to show pre roles on VR as well as 2D videos and options so you can import embedded content in bulk from other tubes. The site has over twenty thousand nonexclusive videos and trailers. It acts as an affiliate for all the studios and Ernes on a share or PBS model while sending traffic to those sites. Traffic is 90 percent direct and 10 percent affiliate. This is a great custom tube site for a company that already has traffic to send to the tube that they want to monetize. Everything is plug and play. This is an outstanding product for campsites, tubes or any other site that wants to better monetize their traffic. And it’s selling for only one hundred and twenty five thousand dollars. Now, time for this week’s interview today on Adult Site Broker Talk.

[00:03:28] I’m talking to Holly Ruprecht, associate director of subscriptions for Playboy. Holly, thanks for being with us today.

[00:03:36] Oh, thank you for having me. It’s a pleasure and great job on announcing my name.

[00:03:41] By the way, I did my best. Well, I most certainly don’t need to tell people what Playboy is. It’s one of the most well established and iconic brands in our industry, founded, of course, by the legendary Hugh Hefner.

[00:03:57] When you go to Playboy.com these days, you see lots of articles from the magazine and a sort of blog format. Obviously, you see some Playboy bunnies, thank goodness, and a very impressive shop. Playboy TV has a new series called Uncovered featuring adult stars. There’s also Instagram live with Angela White and other playmates in addition to adult stars, other adult stars. And of course, there’s Playboy subscription site, Playboy plus house Playboy plus doing these days.

[00:04:30] Holly, really? Well, you know, it was kind of a big change going from hardcore or adult to kind of just nude galleries.

[00:04:41] But I’m surprised. It surprised me, Bruce. It does really well. We have a great loyal fan base of members and the addition of adult stars has only helped sales at the top.

[00:04:55] But I would. I’m sorry. Go ahead.

[00:04:58] I think everybody’s subscription sites are doing pretty well at this time. Hopefully.

[00:05:04] I would think so. Yeah, people are stuck at home.

[00:05:10] I also would think that going to more of a glamor look really fits Playboy’s brand better, does it not?

[00:05:19] Yes, absolutely. And I think that’s kind of the appeal for these larger adult stars, because they’re the women are beautiful women like Angela White or Elsa or Bella. They’re absolutely. Stunning girls, and they haven’t really been shot in kind of the glamor style, so I think that’s the appeal for them besides working with an iconic brand like Playboy. That’s one of the biggest appeals for working with us.

[00:05:47] Yeah. So you mentioned Elsa. So what does this say here about you and also.

[00:05:52] We’re just friends. It’s interesting, though, is that we became really close when I was working at Hustler and we started posting pictures and automatically people assumed that we were dating and like, OK, yes, I am gay, but I don’t take every single woman in the universe. Not that I mean, just beautiful. If I could date someone like that, you know, but we’re just really close friends and I’m kind of like a mama bear to all the girls, to be honest.

[00:06:23] Oh, very nice. So what else does Playboy have going on these days?

[00:06:31] We have a very large licensing business that we do, which, of course, is how we make most of our money by legitimate playboy, I should say, legitimate Playboy items. Licensing the bunny rabbit had has been one of our biggest breadwinners. We are big in China. We’re doing some stuff in India. We have collabs with MISCA that we have purchased a company called AT&T. So that that’s doing really well. What would the company say, Yandi? Why and why is thought OK? Oh yeah. They have like yeah they have lingerie, costumes and all that kind of stuff. So that’s doing really well as well. So we got a lot going on over here. It’s I think a more busy working from home than I was at the office. It’s a weird thing.

[00:07:27] You know, you get you get more done.

[00:07:30] Yeah, you do, you do it, but it’s meeting after meeting after meeting, which is great, you know, I’m certainly not complaining. I have a job, I’m employed, I’m healthy. So knock on wood.

[00:07:43] Thank God. Thank God for all of that.

[00:07:47] How how’s the the whole lockdown thing treating you?

[00:07:52] And, you know, during the day, it’s I find it to be really easy because, like I said, we have Playboys keeping me very busy. We are kind of incorporating the adult women into a lot of our different offerings, like misguided. And so it keeps me really on my toes. Come 6:00, 7:00, that’s when it gets a little hard for me. And then I’m like, OK, now what do I do now? But I have enough food, so I have enough toilet paper. So I’m healthy. I can’t complain then don’t.

[00:08:30] So so, you know, I had the the real pleasure and thank you again for this of touring your offices in January at the Expo show.

[00:08:41] And that was that was really cool. That was the best part of the trip. The best part of the trip was certainly not Vegas, that’s for sure.

[00:08:51] And let’s not even talk about that.

[00:08:54] Yeah. Yeah. Well, you know, what are you going to do? It’s a necessary evil, I guess.

[00:09:00] And you guys gave a great tour. I was just blown away by all of Hughes art and the and the offices. That’s just got to be cool to come to work to every day when when you work when you were going to work there.

[00:09:20] Yeah, absolutely. I mean, I sometimes wonder if some of the younger kids can appreciate it. I mean, you’re talking about Art Original Warhols and Matisses sempervirens. It’s just and then I give the tour to people like you who are in the industry and to the adult stars that come in. And I’m always like, so proud of it. It’s just a beautiful collection. We’ll do it again, by the way, in January. So I hope you come again.

[00:09:48] I’m going to be there.

[00:09:49] In fact, I was talking to a guy yesterday who has a business in the UK where he deals in vintage vintage magazines, vintage adult magazines. And I told him you had to come out for that if they especially if you guys are going to do the tour again. So that’s it’s interesting. Yeah, we will mention that. OK, great. I’ll be back.

[00:10:10] Maybe I’ll let you this describe Bruce.

[00:10:13] What’s that. Maybe I’ll let you give it. You were real it because you knew a lot of it. I mean, you’re a very intelligent man. We all know this, but you do a lot of art as well.

[00:10:22] I’m old.

[00:10:23] I guess I would say you’re intelligent.

[00:10:28] Oh, thank you. Thank you. I well, look, I certainly know Hugh Hefner. I used to have the Playboy magazine stuffed in Sports Illustrated covers of my closet, my mom, only my mom. We’ve only found my cash once in a while, but then I had to restock it anyway.

[00:10:46] So what what kind of lasting legacy did you leave at Playboy?

[00:10:53] Oh, boy. I mean, you still feel his presence. You were there at the office. You still feel his presence when you when you come in the door to Mr. Hefner was very and we don’t have to call Mr. Hefner. I just knew he was very respectful of women and he was that he made sure that every single woman was comfortable. Still, we still believe in that. He was all about gay rights. We sponsor gay pride in his legacy. I mean, there’s so many things. We celebrate his birthday still. I know his son pretty well. Cooper, it’s Cooper is the spitting image of Hugh Hefner. It’s I’m shame. I know it looks just like them. Hmm. But, yeah, you can still feel him when you walk in the building from the arch. I mean, it’s almost like his ghost lives there. I feel like.

[00:11:51] I could feel it for sure when you were at hustla for a long time. Why did you leave? Obviously the opportunity of Playboy, but why else did you leave?

[00:12:03] You know, Mr., uh, you do have to call Mr. Flint. Mr. Flint? Yes. It was kind of going in a different direction. My background is affiliative and bottles and content. And, you know, he was seeing more of his kind of retail brick and mortar stores doing really well, which they do for him and then his casinos. So kind of getting less further away from the adult part of it. Got it.

[00:12:33] And that’s kind of my like I love that part of the industry. So when Playboy boy came knocking and said, hey, we need someone that knows people in the industry, would you be interested? I couldn’t say no.

[00:12:45] I don’t think many people would know. And I heard you went. I was like, Korei. That’s great.

[00:12:53] And so. So tell me more about what you do at Playboy.

[00:12:59] So my hope is, is one of those corporate files that people are like what I do every year, I know probably everything from marketing to picking out the girl, the adult girls that we use on Playboy.

[00:13:18] Plus because we do use non adult girls. But the girls that you’ve been seeing like Elsa are Amazons or Bella Arioli Reed. That was all we then. I work with other parts of the company, like helping them get influencers.

[00:13:36] So sales marketing affiliates somewhat, although the affiliate market, as you know, isn’t as big anymore. And luckily we’re our own best affiliate, so that doesn’t take up too much of my time.

[00:13:49] Got it. OK, what are you most proud about in your career so far?

[00:13:57] I I’m really, really proud of the work that we’re doing with the adult women at Playboy. When I came on about a year ago, they were working with adult women.

[00:14:08] And they it’s not that they didn’t want to I shouldn’t say they didn’t want to, but maybe we should clarify adult women.

[00:14:15] We’re talking about people that work in porn, right?

[00:14:20] Yes. Correct. OK, correct. Yes, porn stars, yes, they keep you right, because people are talking about women. That’s a that’s that was good.

[00:14:33] The porn kind of rebounded somewhat. But anyway, go ahead.

[00:14:36] Yeah, you’re right. So they weren’t working with porn stars. Then I said, hey, I would really like to try this no brainer there as a really, really popular porn star to a subscription site. And now they’re just we’re incorporating them everywhere. So I’m super proud of that.

[00:14:58] That’s awesome. It’s worked out really well. Yeah. Yeah, yeah, I’m real, I’m super happy about it. I mean, I couldn’t be more proud and what a what a bunch of wonderful women that we do work with.

[00:15:13] Yeah. You’ve got quite a roster there. So you did that. That’s great.

[00:15:19] Yeah. Yeah. And again, you know, it wasn’t like a genius or anything. It just didn’t have the Rolodex that I have. And they didn’t it was just off of their radar. So when I when I brought Elsa Jean in for the famous tour that you took, they were like, oh yeah, we give it. Let’s her. So if she was the first one, we did and then it just kept snowballing and then it was an apostle’s. And then they read Anabella. Mm hmm.

[00:15:50] Fantastic.

[00:15:52] Ok, so who do you admire? An adult, of course, besides myself.

[00:15:57] I was going say that you think, oh, I know. I’m not kidding.

[00:16:03] Oh, there’s so many people on the business business besides yourself. I think Bella French is doing a wonderful job and she’s perfectly lovely and very humble. And I’m I’m proud to call her a friend. I think Alec is a wonderful man at expense. You know, he stays very humble, too. And I really like what they’re doing with this where they’re incorporating more of the porn stars into the mix. Those are those are the two that pop. So I’m sure there’s more. But those are the two that came to mind first.

[00:16:42] Yeah, it’s it’s funny. I did an interview for this article on our company not too long ago, and they asked me, you know, who do I admire? And I gave a list then and I said, I know I’m forgetting some people. And of course, I’d like to thank the little people, the midgets and unfortunately, the midgets part didn’t get into the article. I gave Stephen over there a bad time about that. He says, hey, man, I didn’t cut it out. I thought that was hilarious. So anyway, I guess they were, I guess, politically correct.

[00:17:15] Right. For all the kids that are reading expensive, you never know.

[00:17:19] Hey, I’m sure there’s many no Bertino at the Academy Awards. They always go, I’d like to think the little people. So I said, the little people.

[00:17:26] The midgets. So anyway, so tell me, Holly, what do you think this award shows?

[00:17:36] Oh, oh, that’s a good question. You know, I get it. I think people should be rewarded for their work. But it seems to me that the same people will find it at both award shows about singling out. But I can pretty much say that time for males was a good friend will win into a like who’s another good friend will win probably best of friends.

[00:18:05] Well, it’s just the same people winning every year or at the same time the same the same companies on the B to B side to.

[00:18:14] Yeah, and the same, you know.

[00:18:16] So, I mean, God, love, God, love, God, love Brad for Modra hosts, but I mean, how many officers does he need to get to keep all his trophies, you know?

[00:18:26] Yeah. And some of the people that like this is no offense to anybody, but some of the people that won the executive awards, people were like, who is that? You know, so.

[00:18:39] I don’t know I don’t know how they’re chosen and, you know, I’m not saying anything bad, but I kind of wish there was a way that we could do it that spread the love. Like if someone’s having a really, really good year, that person probably win the award. You know what to say. Same people every year. Right.

[00:18:59] I’ve got a I’ve got an article on my on the marketing side. I don’t know if you’ve seen my newsletters and I have. Oh, yeah. The the title is Nobody Cares About Your Stinking Award. I’m sure you enjoyed that one anyway.

[00:19:16] Yeah. Look at it. Greg Lansky, he won like every single award. Right. And then now he’s not even in the industry.

[00:19:25] So now we’re going to find a new Greg Lansky, the winner. There you go. So what would you change about? What would you change about award shows?

[00:19:39] I guess I would maybe and I mean, it’s hard to say, right, if you think about it, all awards are kind of like like leading up to the Oscars, for example, people kept talking about Brad Pitt, Brad Pitt, Brad Pitt. They boom, he wins an award. So that was all awards. Whether they’re adult industry or mainstream, I think are kind of skewed a certain way. It would be good to have an outside party that had absolutely no interest. They don’t go away from Playboy. They don’t know you. They don’t know French. They counted the things. OK, this is the actual winner, the.

[00:20:18] That’s what I mean. How would you change it? What do you think?

[00:20:22] Well, sadly, and this doesn’t go for all award shows, but I think it goes for most of them, like all but maybe one or two award shows, I think tend to be two things. One, they magically end up getting won by the biggest sponsors of the platform. And I’m think I’m thinking of I’m thinking of the B2B side. And then I also think they’re popularity contests. OK, who’s the you know, who’s the person who everybody likes and everybody hangs out with? And it gets to the point where I don’t even like to vote in them anymore because it’s like, what’s the point? We know we know what the end results are going to be. That’s one of the reasons I don’t go to them. By the way, I’m proud to say I’ve never been to an award show an adult. When people ask, are you going to the awards show tonight, I go, No, it’s against my religion. But you deserve an award for that, actually. Thank you very much. Thank you. I’d like to I like to thank the little people. So and I also proud to say I’ve never won an award, so which is neither here nor there.

[00:21:45] What’s what’s new over at Playboy. What it’s what what is happening there that your thoughts new. What are you excited about. What’s coming up.

[00:21:56] But you mentioned in your intro that we were working on a new show called Uncovered, we were we were going to continue to shoot, but sadly, this whole covid thing happened.

[00:22:09] It’s a really great kind of series we’re doing for Playboy TV, where it’s about stars, but they’re not just fucking in that. That’s it. I feel like people really want to get to know these women. They want to know what they’re like, what is their life like, what you know, what are their interests. And so this kind of gives them a little snapshot of that. Like Elsa is really into cooking. So which you did a little cooking thing for us. And then she gets into the Hodda kind of solo scene. And I just think it’s going to be great and all the fans will eat it up because as you know, these women have massive fan bases.

[00:22:49] Oh, yeah, massive.

[00:22:52] Yeah, and and and the the the surfers, they want to get to know people. And as far as we know, a lot of these guys totally fall in love with these stars.

[00:23:05] Oh, God, you can’t even imagine how many men I get asking me on. Well, I. I did get one of my the first original Instagram deleted, so I had to start all over again. But they’re finding me again. Elser fans and these other fans. Oh how can I meet Angela White like you. Can’t you know her sir.

[00:23:29] Yeah, maybe a run, maybe you’ll run into her at the supermarket. Good luck.

[00:23:35] Yeah. Can you give can I have her phone? They actually asked me for their phone numbers. Sure. Here you go.

[00:23:43] One 800. Yes. Yeah. Well, no, we don’t.

[00:23:48] I mean, look, Holly, we don’t have to we don’t have to speculate about the stupidity in the United States. Just just look at Washington.

[00:23:59] So, anyway, I to say, my friend. How did you how did you get into this crazy business, by the way?

[00:24:10] I moved out to California from Boston over 20 years ago and I was looking for a job and I had a friend and he said, Oh, I’m selling ads for this gay rag. And it was a great gay rag. It was in every single gay nightclub in Batho, and it was called Cyberstalking by BoardGame. And they hired I met Murguía. Then we kind of fell in love, as gay people do, and they hired me right away. And I start selling ads and we found out quickly that all the people that have money were the adult websites. So we sold Soad, you know, Phalcon at the time, Raging Stallion, all the big, huge gay brands. And then it just kind of snowballed from there. But I got my start on the gay side.

[00:25:05] And were you how long were you there?

[00:25:09] Oh, God. Jesus, I think he was there for like eight, eight years or something.

[00:25:14] I think that’s where I think that’s where we first met. Right.

[00:25:18] Yeah, yeah, I think you came to one of the cyberstalker parties. Oh, of course. Legendary Phenix Forum.

[00:25:25] It might have been the next of course. Of course that was my favorite show. I’m so sad.

[00:25:34] I know, can someone else do that show? Do you think there’s been speculation that will tell, though?

[00:25:41] There’s been speculation. I’ve even thought of taking it on. We’ll see. Time will tell. Yeah. Domoto, let’s start having let’s start having physical shows again and then we’ll see what happens. But I’ve only heard I’ve only heard speculation, but who knows?

[00:25:57] It could be back in twenty, twenty one. That would be nice. It would be really nice. I thought it was the best domestic show by a good margin.

[00:26:06] You know what’s great about that show is the size of it. Like to meet you. Oh, I didn’t have to wonder. Oh, are you staying at the Bellagio or are you staying at the. Sorry, where are you? You know what I mean?

[00:26:19] Because not I never stayed, but I never stayed. But I never stayed there just a little bit. OK, so you did. So you did have to wonder because I always got there early for baseball and I was always staying someplace else. But yeah, I love the hotel, but it’s love the hotel. But for three star hotel I’m not paying three hundred bucks a night. Forget it. All right. Anyway, that is a good place and still a true. I’m still a true at heart, OK? I’m not going to overpay for something so. Yeah but but if it’s on sale, watch out.

[00:26:52] You have to admit though that great snacks. They should remember this next Beecham’s. Oh the middle the best.

[00:27:00] Oh my God. I mean Haagen-Dazs and. Yeah. Oh I people filling up their bags with this.

[00:27:10] Oh yeah. Yeah of course of course.

[00:27:12] And if you wanted, if you wanted to meet people. You just camped out in that, you know, I mean, I would I would be making coffee and I’d meet 10 people.

[00:27:24] That’s right, that’s right. Oh, yes, for the good of these.

[00:27:30] Well, the courtyard, the courtyard and everything was great.

[00:27:33] I mean, the hotel had a perfect layout. That’s what I think really made that show, that the people that built worked their butts off to make it happen.

[00:27:42] Thank God they’re all gone. I think I made guarantees on all of them.

[00:27:49] Gone. I think Kathy still there. It could it could very well come back next year. I hope it does. I really hope it does. I think I. I just said I said, let’s knock on wood.

[00:28:01] Yeah, OK. Knock, knock. I love that show. Yeah.

[00:28:05] Well, yeah, I think Brian decided that they’re worth the effort as this company was putting into it, that it wasn’t really bringing back what they, what they, they needed it to. And I think it just became a business decision. So yeah.

[00:28:22] Oh what are you going to do. So overall, how long have back to the interview. So overall, how long. Because you and I can bullshit forever. How long have you been in it. How long have you been an adult overall.

[00:28:36] Oh God over 20 years. Maybe twenty to twenty three. Well I know I only like twenty one Bruce.

[00:28:42] But you know I was going to ask you about that, Holly.

[00:28:48] At 51, they just turned 50 and April six in quarantine. Next year they’ll come out for my birthday, though, because I do our big bash where I like everybody.

[00:28:59] Oh, OK.

[00:29:00] I’m in I’m I’m normally in Arizona or California at about that point, so I would be happy to.

[00:29:08] Yeah, good, OK, yeah, don’t even have to make the long trip.

[00:29:14] Well, my dear Holly, it’s I’m so glad to have had you today on Adult Site Broker Talk and I really hope we can do this again.

[00:29:26] Yes. Thank you so much. It’s a pleasure talking to you as well.

[00:29:31] Thank you. My broker tip today is part three of what to do to make your site more valuable for when you decide to sell it later. Find new ways to monetize your site, such as sell advertising. If you’ve got a free site like a tube, that’s the best way to monetize it. Along obviously with joining affiliate programs. If you have a tube, another way to make more money is to sell premium memberships, offer free users one level of content, and for premium users, you can do things like give them higher quality, longer videos or both. You can also make the site ad free for premium members. Start an affiliate program if you have a pay site especially. This is a great way to increase your quality traffic and get more joins with all sites you can figure out other upgrades and products you can sell to your users. Pay sites can also sell pay per view where people have the option of paying by the scene for content they can’t get on the site. This is also another way to charge users as opposed to a monthly fee. Sell them other products like toys and novelties, market your business, do things to improve your search engine results. Like SEO, there are some great SEO consultants out there who can help you get higher search rankings. And Google. If you want some recommendations, contact us on our site list, all of the benefits on your site, in your marketing and how they affect the user. And of course, hire a great marketing consulting firm such as Adult B2B marketing, which we also happen to own, eliminate unneeded expenses constantly.

[00:31:11] Make sure you’re not spending money. You don’t need to make sure there isn’t duplication in your staffing from time to time. Check services you pay for like hosting and see if there are better and less expensive options. Take it from me. I’ve done this and saved a bunch plus got higher quality hosting in the process. Again, ask us for recommendations. Always look for ways to do things more cost effectively. Along with this, make your profit and loss statements show more profit. Increasing sales and reducing expenses obviously does just that. But make sure your PNL statement accurately reflects your company’s actual costs. Not a bunch of personal expenses you put in. This will cost you money when you sell. It may help you with the taxman to put that stuff on your tax return, but it hurts you if you show that stuff on your profit and loss statement. Remember, every dollar and profit increase the value of your website as much as three or four times. This is why you need a good experienced broker to help lead you through the process. We’ve gotten people thousands of dollars more on their sale just by adjusting the P&L statement to reflect actual business expenses as opposed to a bunch of B.S.. We’ll talk about the subject more next week. And next week we’ll be talking to Dan Leel, a.k.a. Porno Dan of Immoral Productions.

[00:32:41] And that’s it for this week’s Adult Site Broker Talk. At once again, like to thank my guest, Holly Ruprecht. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

 

Adult Site Broker Talk Episode 2

[00:00:02] This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and discuss what’s going on in our business. Plus, we give you a tip on buying and selling websites. This week, we’ll be talking to Joy Gabra of New Media Services.

[00:00:22] First of all, today, let’s cover some of the news going on in our industry. Content creators, Sophi Ladder. Notice the different content platforms have different notions of what they considered restricted content. So Latter, who’s also a photographer, a DOM and a web developer, decided to compile the variations in the form of a shareable spreadsheet today, or spreadsheet of restrictions to adult content. Mapping the corporate self centered censorship imposed on content creators has grown to twenty one adult selling sites and 16 categories. You can see the spreadsheet on Sophy’s Twitter page. The US Copyright Office has released a lengthy report on the Digital Millennium Copyright Act, or DMCA, calling for Congress to modify certain aspects of the Safe Harbor Doctrine that protects TUPE sites both for mainstream and adult content from copyright liability, according to its introductory letter. The publication of this report as the final output of several years of effort by the Copyright Office to assist Congress with evaluating ways to update the Copyright Act for the 21st century. Although the report did not recommend sweeping changes to the DMCA, it reached the conclusion that the act had been tilted since its inception. With the end result, the tech companies and platforms were more protected than copyright owners. Now let’s feature our Property of the Week that’s for sale at Adult Site Broker. We’ve just reduced the price on a network of two foot fetish sites.

[00:02:01] The first site is an all tickling fetish site with every category of tickling. The primary focus is female and female tickling. The second site has forced orgasms as well as hand jobs, all with the fetish twist featuring showing of feet in the videos. The hand jobs are more taboo. Female domination themed. There are also a number of highly profitable clips for sale stores as well, featuring the content. The most profitable of those stores features foot worship. Some of the stores are top 50 in the world and clips for sale, and one has been as high as number four in the world since the owner is never build out of foot worship site but has plenty of content. For one, this is a wonderful opportunity for a new owner. Also, the owner has never advertised the site or started an affiliate program. A new owner could do both and instantly boost sales. The company has over 11000 videos in their content library, all exclusive. Also, since the owner has been out of the day to day operations of the company for some time, a new owner will have the opportunity to keep on the current people who were operating the network. So there will be no interruption in the new owners ability to get content. Now time for this week’s interview.

[00:03:21] Today, I am delighted to have as my guest on Adult Site Broker Talk, Joey Gabra, solutions director at New Media Services. Joey is the kind of guy in this industry who either knows everyone or everyone knows him. And you agree with that, Joey?

[00:03:37] That’s very nice of you to say, but, yeah, I’d say at this point in my career, I mean, you the the web is the web has been weaved quite long.

[00:03:47] Kidding. So so he’s been in the adult space as long as I can remember. He’s one of the true icons in the space. Joey has always been a joy to be around and is a great partner for many of us in the adult industry. The New Media Services is quite a company. Here’s a bit about them from their website. At New Media Services, they focus on a commitment to teamwork between staff and customers to ensure the growth and success of everyone involved. Their made outsourcing services provide growing businesses with the support and expertize that increases their efficiency and improves their bottom line. In 2007, Martin IKing established the company with only five employees handling basic consumer messaging over the years, and MMS has gained in-depth knowledge across a wide variety of outsourcing services to ensure their customers are totally taken care of. From five staff at Starbucks to over fifteen hundred staff today, they have not stopped growing. Now, today, the services they provide continue to empower businesses around the world to perform at their absolute best and grow alongside. And Ms. Their services include live chat, multilingual customer support, video production, content services, virtual employees website and app design and development, social media, moderation services, I.T. systems and admin tools and bulk SMS services. Did I leave anything out?

[00:05:22] That is a mouthful. I know it. I think you got it most every day.

[00:05:28] That’s that’s many mouths full. Now, I know you guys recently moved into a new state of the art facility in the Philippines. Why don’t you tell me a little bit about that?

[00:05:39] Yeah, so it’s actually pretty cool.

[00:05:41] So this is our founder, Martin had this about 10 years ago.

[00:05:50] You know, they were growing pretty rapidly and we went from kind of one building to the next just to kind of keep up with the amount of people that were who were on boarding. And around that time, you know, he’s he’s just really he’s got this he’s got his head in the clouds constantly. And there was a conversation we were having at dinner about where do you see the company ten years from now?

[00:06:14] Now, you weren’t even born. He had company then where you draw it?

[00:06:17] No, I wasn’t with the company. I’d known Martin for some time.

[00:06:19] And and to maybe we’ll touch a few words. But you worked with an early on, though, didn’t you?

[00:06:24] Correct. Yes. So I had been a part of the animes family, so to speak, for we’re going on more than ten years now in a number of projects. And I helped grow a lot of the inner workings of the business and develop things for them a bit. Well, I only became an official member of the team about five, four years ago.

[00:06:45] Finished your story. Sorry, I go way back anyways.

[00:06:48] Yeah. So we go back a ways and I’d been out to the Philippines to help out with things. So this is one of our projects that we’re working on. And he has that conversation, you know, asking people around the table, where do you see this company in ten years? And at the time I believe we were about maybe we had just kind of hit the 50 person mark and we had a few executives that we always spent our time together working on things. So he had almost to a t described this building ten years ago. I imagine us here and, you know, ba ba ba ba ba kind of goes breaks it down to this dream building.

[00:07:23] A facility that he thinks is going to be the coolest thing describes it the our future proof, the whole nine. And it’s shocking. And so here we are today.

[00:07:33] The project starts about two and a half years ago. We put the shovels to the ground and now the buildings up and running. And we’ve got our staff in there. And it’s just sort of what you would imagine, you know, this new millennium of, you know, the tech buildings. Right. So, you know, look at the Google buildings. Everything’s everything’s touch screen, everything’s sensors. There’s no buttons in the entire building.

[00:08:02] Yeah, I saw. I saw. I saw the videos. It’s very cool.

[00:08:06] Yeah. It’s a neat place and everything, you know, from the coffee machines, there’s a restaurant, a cafe in there for everybody. And you don’t there’s facial recognition. I mean, it’s a whole it’s unbelievable. It’s unbelievable. So, yeah, it’s it’s kind of and for the Philippines, it’s a huge deal, I’d say in most sort of for lack of a better term, more first world type of surgeries. This may not be as big of a deal, but it’s still I mean, it’s quite nice. But, you know, we see this quite often in the area in the Philippines where we are. It’s not there’s nothing like it, you know, so it’s this amazing sort of thing. And the big the big thing about that was that Martin also wanted to create a place for people to want to come to work. You know, he wanted this to be a desirable location. We’re always looking for really great talent and we want to make sure we can provide for them in every way possible. And so that was a big deal for him to ensure that we had a place there that they really looked forward to spending all their time. Oh, yeah. And so mission accomplished.

[00:09:13] Yeah, absolutely. And there’s a lot of competition these days in the Philippines for good talent, I would think.

[00:09:19] Big time. Big time. Yeah. And that was also part of why we chose the location. You know, we’re in a place called Baguio City about five hours outside of Manila where it’s still competitive, but it is less competitive and it’s a big university town. So we’re able to get a lot of fresh talent that the students who are hungry to work and that kind of thing. So it’s it’s really nice.

[00:09:40] Nice. OK, let’s let’s talk about you, not the businessman, but the other guy. I know you have a variety of interests outside of adult. You are an accomplished musician. You’re a photographer. You’re more than a bit of a tech geek.

[00:09:56] So tell me more.

[00:09:59] Yeah. So you know, music I’m going on now. Thirty years having been playing, been a total music nerd music junkie for a long time. And yeah, I did have for the better part of my twenties, I had a good run with some albums and some tours and then, you know, life happens, marriage, kids, the whole thing. And that all has to slow down. And yeah, so we as I was starting to find my place in the world in terms of my career, what might forever work was going to be my wife and I moved around. We lived in London. We lived in some parts of the states. And we finally kind of found our footing, especially once we got pregnant and it was time to settle down and figure figure stuff out. So in California, where we’re born and raised, we had three kids and life was moving pretty quickly. The career has been going unbelievably well, thank goodness. And the next thing I realize is I’ve got a phone full of memories and videos and pictures and they’re just kind of, you know, how everybody’s phone is going to be.

[00:11:10] You take pictures, you never look back at them ever again. And so I decided maybe I’ll invest in a really nice camera and it’ll just force me to be more organized with the photos and just to kind of keep up with stuff and actually make photo albums and just to care more about the pictures I’m taking. And that kind of spiraled for those who know me, know that when I buy something and it seems kind of cool, then I dove real deep into it. And so I bought a camera just to take a few nice pictures of my kids. And here I am.

[00:11:44] Fifty thousand dollars later, with everything possible for Disneyland you could think of, like I said, like I said, Technik.

[00:11:52] Yeah.

[00:11:53] Oh, you would. I mean, so yeah. Right now, as it stands, I got real into it. I got the lighting, I got the lenses and one thing led to another. And people because I did start caring about the pictures I was taking and I, I kept it real organized. I shared a lot. I had photo albums that we would leave out on the table and people really liked what I was doing with the pictures and I did too. I actually really found that photography was something that allowed me to be creative, which I needed because I wasn’t playing that much music anymore and that creativity I could take with me everywhere. I could always bring my camera somewhere, especially with what we do for use in the digital media world, you know, traveling like crazy. Correct. I was able to bring a couple of engines and a camera with me everywhere and take pictures and feel like I was getting a little bit of that sort of creative outlet that I needed. And oddly enough, people back in L.A. even wanted to pay me to do it, which was shocking. So I got clients doing some paid shoots and that turned into a thing. And then not long after just three years ago, we moved to San Antonio. We decided it was time to kind of desert. But now it’s been three years, almost exactly next month it’ll be three years. Yeah. Mike Tyson, as it does, you know that we can get into that in a minute. But we left L.A. mainly because we we part of our family is young and it’s just not the place to raise a young family and make sure that all three of our kids are going to turn out decent people.

[00:13:32] So I have my feeling that, sure, some people will argue, but anyway, we thought it was time to go. So we came to San Antonio and that’s where it all really in terms of the photography side of things. You know, when I wasn’t doing my full time gig with NMW, I was getting a lot of work out here. You know, I did a couple of family shoots, and it’s a nice community out here in San Antonio where they they did all the work for me. They spread the word. You know, I’d say as of today, it’s it’s a real second business for me. I’m working almost all the time when I’m not doing animes things and circle back to the music thing. Now that my kids are a little older and they’re in school and life’s gotten a little bit more easier to manage. I’m in a band again, I’m playing music and I we’re working every weekend. And yeah. So, you know, in terms of the creative side, yeah. Photography and music is now playing a much bigger role in my life here in my early forties where it wasn’t looking that way. You know, even five years ago, it was looking like there wouldn’t be much of that creative outlet that I needed happening because I didn’t know what things were going to look like once the kids came into the picture. But it’s been nice. San Antonio has been good to me.

[00:14:46] And yeah, so that’s where I’m at now. You know, I’m working when I can with the music of this holography and then juggling the kids, which has been a blast, especially out here in Texas. There’s a lot a lot of fun stuff to do out here that you don’t really get in the big city like in Los Angeles. So, yeah, that’s kind of where I’m at now. I mean, you know, fast version of it.

[00:15:09] At least I hear great things about San Antonio. That’s one place in Texas I haven’t been, but I do want to go there. I heard nothing but good things about it.

[00:15:19] I’ll tell you what the neat. Thing is, and because you know, a lot of guys in our business, you know, when we’re sort of the the opposite of whatever Texas is, right? So I got here knowing that I am not a Republican, I’m not a religious guy.

[00:15:35] I was going to say, you know, I don’t own a gun.

[00:15:37] I don’t own a belt buckle or boots, and I never will. And it’s all these things. And those are like the first five questions you get asked. You just moved here. Which should you go to? What would you vote for? Where’s your belt buckle? Where’s your hat to do that kind of shit? And yeah, and that’s a legitimate thing. You know, when when when they meet the new guy, those are things. But anyways, San Antonio mayor was really nice guy here and those were minor concerns of mine. I knew it wasn’t going to be a big issue, that we weren’t sort of the typical Texan at all. But it was a thing that nagged at me and I got here.

[00:16:17] And the people here are so unbelievably lovely, you know, knowing what they know, you know, all my neighbors and the people that we’re not your typical Texas, we we still got the warm hug. You know, our neighbors came and brought us cakes and and whiskey and you welcome gifts, you know, which never happens. Or, you know where I lived in L.A., you don’t you don’t bring people gifts, you know, welcome neighborhood type of thing. You know, everybody did it. And everybody’s been so lovely. And we’ve you know, we’ve seen a bit of Texas now. And it’s just becoming I think there was a time when Texas was really what people know, textbook Texas Republican, really just hardcore. And it’s not like that anymore.

[00:17:02] Well, you got a lot of you got a lot of Californians out there now.

[00:17:05] Well, that’s that’s a big one. Everybody’s kind of jumping ship and coming to places like Texas and Tennessee now because, you know. Yeah. For all the right reasons. So, yeah, that’s that’s true that there’s a huge mix of transplants here now that maybe help balance the scales a bit. Oh, yeah.

[00:17:23] So we heard about Joey, the person. Let’s talk about Joey, the businessman.

[00:17:30] Talk a little bit about your background, what you’re up to now, which you do capsule’s some of that.

[00:17:38] But I know you’ve had many lives in our industry, so talk a bit about it.

[00:17:45] Yeah. So I think it goes I mean, it goes back a lot further than I think people realize.

[00:17:51] But I started back nearly 20 years ago where the Internet was coming to a place where Google AdWords was a big thing, like a huge thing. I mean, it just came out. And so we were learning what SEO was. We were learning about flag words. Edwards and I was I joined on with a company called Telic Media at the time. They’re not around anymore. But that was what they did. They focused on Google ad strategies at the time. You know, they were they were the big boys.

[00:18:26] So I had learned a lot of what our online marketing was, uh, from from there. And then around 2006, this thing happened. This crazy thing happened. June 2006, some maniac said, I’m going to create a touch screen phone and we’re going to call it an iPhone.

[00:18:46] And Godlove.

[00:18:50] And things exploded. There was really nobody in the tech world that had experience with advertising on a handheld device that was going to be our new our new means for surfing and taking in content. And so some of these big companies who kind of had sort of the foresight to say, OK, well, we need to start planning ahead. Somehow they were looking for online marketers like myself, people. We I mean, I had no mobile experience whatsoever in terms of these types of devices, but I had it right here and nobody. Yeah, so we were learning I’m twenty six. I joined up with a company that we know quite well today in our industry called Twist Box. Right. And. That was sort of where I got my start in all of this sort of what we refer to as adult or high risk digital media space, where Twist Box was really focusing on creating mobile product. So any sort of online adult content that you could consume from a mobile device, but also focused on how best to monetize it, because at the time, you know, submitting a credit card to your cell phone was not only torturous because it’s this tiny little screen and it’s asking you for so much info, but it still didn’t feel safe.

[00:20:11] We didn’t really know how protected our information was. So there were the other ways to monetize things were, you know, alternative building solutions. And that was the big one was mobile billing. This was a way to directly collect money for a subscription or a service or product and pay directly to your mobile carrier. And the mobile carrier and twist box had the partnership. And so when I paid for my mobile content, the mobile carrier, AT&T, Verizon, T-Mobile, whoever would pay me a cut. And that was it. And it was really easy. It was usually one or two clicks and you’re paid and it was the easiest way to collect money and consume content, and especially when it’s for an impulse buy like some sort of adult content gambling. You don’t want to give too much time to pay anyways. Right. That was where the business stand, like, OK, we’ve got this figured out. And from around 2006, 2007, all the way to, gosh, 2011, 2012, this was big, big bit. And this is where I was completely sort of entrenched in everything. Mobile billing and the smart phones were exploding everything Android, iPhone, anything with a touch screen that was smaller than your computer we were working with and creating content and the whole nine. So what happens is now that cell phones and all those things are are taking over the desktop space, essentially, you know, now we know that, you know, we’re getting more traffic on mobile than we are on desktop. People are using their apps and consuming adult content and everything else under the sun, more so from a device than from a handheld device, than a desktop. So this means it needs to be more regulated.

[00:22:10] So the mobile characters and the governments and everybody are getting involved and making sure that it’s not so easy to consume that content anymore content anymore when you’re looking at things like double time on your phone. Yeah. You know, and it’s just as easy to you just click one button than any kid can say, yes, I’m 18, give me porn and it’s done right. And of course, this this doesn’t have anything to do with a lot of, you know, the free porn and adult content that’s been, you know, all over the place. That’s kind of a separate discussion. But what we’re more on these mobile devices. So by around that time, 2012, the company I was with, this is this was the first version of Twiss, Fox will say, because we had gone through quite a bit of changes and because of all these regulations to aspart essentially cease to exist or just wasn’t really working anymore. We’ve gone from a huge amount of staff and money to virtually none. And I ended up working with another company based in Paris. This was now we’re getting a 2011 2012 called Wistar, who had actually sort of cornered the French market for the exact same thing. I was doing a Swiss box in terms of mobile building products and that kind of thing. And because now I’ve got what would be considered pretty extensive experience in the mobile space and the mobile building space specifically, it’s probably safe to say that I was sort of a desirable catch, you know, for companies like Wistar, where I could not only help manage the monetization aspects of these things, but I could also grow them out of France into more regions.

[00:24:03] I had a pretty strong network of connections to kind of help things move in, shake a little better and faster than they were able to do. So that started probably when you say, you know, I know a lot of people and a lot of people know me and the recognition and and sort of those types of things start to kick in. And it probably really started with Wistar, this company. We started doing so. Well, and becoming so cash rich so fast that it sort of exploded into this really cool marketing machine, right? We we knew that the strategy here was not only to get our our services and our products into more countries, which we did, but we needed the traffic and we needed, you know, so that’s where the program came in. And we had a feel for you, which is the brand. I think most people, I’m sure. And so I sort of became the face of the feel for you brand where it was my job to get out there and get the traffic. We knew now that we had sort of perfected a way to monetize it, at least at the time, the most effectively and efficiently as possible. And now the affiliates, we needed the people to start throwing traffic our way. And we were going to clean up and we did. And that’s exactly what happened.

[00:25:27] Every bit of it get we monetized it the best way possible and we had a really great run for several years, you know, and and that’s where all the interesting things, the trade shows and those types of things really do have a powerful impact on not only, you know, the brand strength, but really finding all that new business, which which has changed quite a bit as of late because the models are changing, the regulations are changing. But of course, where and that’s that’s a whole other thing. But where are we now? So that was then. So, yeah, right around 2016, another, you know, huge sort of regulation. I don’t know, a shift kind of came and that was because, ah, yeah, you know, the affiliates are getting smarter, but with that came sort of more devious things. And so the affiliates, a lot of them, not all of them, but quite a few found ways to, I don’t know, fudge the system a bit. And every time regulation changes came, which at this point they were coming almost every three months from different carriers and different countries, affiliates were finding smart ways to work around them so that some of those roadblocks for them were nonexistent in certain cases.

[00:26:49] And it became for me and my team, for that matter, a a constant struggle, because every time regulations and compliance, those rules are broken. We don’t just get a slap on the wrist. We get hundreds of thousands of dollars of fines.

[00:27:06] And so when you’re spending now, the better part of your days, you know, fighting fraud, visiting governments, trying to plead your case that this wasn’t me, this wasn’t me, this was some guy in his bedroom, you know, doing funny things with his traffic. It became more about that and less about just doing my job and making money. I remember that. Yeah. And so that’s it. So, you know, again and it was another one of the things similar to the sort of the twist Fox thing, it’s know another four or five years goes by and it’s looking tough. A lot of the businesses in the mobile billing space are starting to close their doors or shrink to almost nothing. And that was happening with Wister as well. So I felt it was time to start looking. Since I’d been through this already, I had to kind of plan ahead.

[00:27:58] I knew where this was going. Sure. Everything was right. Right? Oh, absolutely. Yeah. It just this cycle. Right. And and I’m happy to say that the Wistar team is kicking ass right now and things really actually worked out really well for them. But we’ll save that for another story. But it all went well. But I knew that.

[00:28:21] There was so when it was time for me to leave Wister, there was a couple of days I needed to look at this and one was, do I just go find another sort of. Whatever the hot thing is right now and try to ride that wave for another four or five years until it’s time for me to, you know, make another move, or do I kind of look for something where there’s a real long term potential?

[00:28:47] And the reason animes made sense to me when I started talking to Martin about working with new media services. The one thing that always made sense is, you know, from from the service provider side of things. Right. You know, when when you talk about the gold rush, you know, it wasn’t the people who found the gold who are making all the money. It was the hotels who brought him there. It was the trains who brought him there to the gold. You know, it was provided and that kind of tell me about it.

[00:29:19] Yeah.

[00:29:21] So so this is what Media Services was was a way to know that no matter what our job was, just to always provide what people needed, as long as we stayed in, I guess stayed on top of what those demands were. And we kept our thumb on the pulse of the network we were a part of in terms of digital media and both mainstream and adult, then we would be able to find a way to always give them what they needed. And right in where now as an outsourcing company for, you know, and then I think calling ourselves an outsourcing company is is just a really sort of dumbed down way to bundle up all the things that we do. But it is like what you said in our description earlier, we’re the sort of group of people who will tailor make solutions to best suit your business needs. And in this world now, where full of startup companies and even just some of the medium level companies who can’t quite get past that certain point of growth, they need that extra set of eyes, ears and hands and minds to kind of help push them forward and, you know, at at better rates in the whole night. Know, sure. Outsourcing right. To do this simply because it’s it’s budget friendly. But we wanted to make it a little bit more interesting. So, yeah, that’s it. So here we are now going on for years with new media services and for once here, four years have gone by. And I don’t feel like our our business is being threatened by anything. Things haven’t slowed down at all. It’s only sped up. It just keeps getting better because. You know, without tooting my horn, I mean, I was right, this was the right place to be. This is, you know, with the way the world changes and grows and shifts, we we strategically put ourselves in a position to kind of facilitate that. And that’s the best we can do. So, yeah, that’s I think I pretty much covered it all in terms of my career, but that’s kind of where what brought me here.

[00:31:35] Ok, and you kind of covered some of this, but now what benefits? Why should somebody come in and work with new media services now?

[00:31:46] Well, yeah, I think it comes down to a few things, depending on, you know, if your local staff in the Philippines, the for me, the obvious reason is the growth potential. We are we have this sort of mentality of making sure we take care of our people, not just by doing the things we supposed to do, but but going beyond that. So providing that facility now that building. But we pay better than everybody. We look after you. We we help with they have kids who need school education. They need extra vehicles. We have a bunch of company cars. We provide transportation for all of our employees. We have our own busses and vans that will take you to and from work. We try to really go above and beyond what’s needed and for for a lot of reasons. One, you know, this now means you’ve got there’s no reason for you not to come to work. You we’ve got you covered and we created this sort of family thing. So that’s that’s the you know, the local staff are given all the things that are not commonly given in a place like the Philippines. And so they feel that they want to work there. They don’t want to leave. So our turnover is really low considering we have over a thousand staff. It’s shockingly low. It’s good. And then, yeah, it it’s great. And then outside of that, you know, it’s always been this sort of it’s really neat with this company because of the way we have to be so malleable in what we do. It really lets you be creative. I come in to the company with one sort of idea of what I was going to do and what I was what I was meant to bring to the table. And it’s changed a lot for the better where I realized, oh, so we’ve got so much resources available to us that every time I have a stupid idea, we can try it.

[00:33:45] That’s the same. And so that’s awesome.

[00:33:48] And that’s what it is. Awesome. And and I would do and for that matter, anybody who joins the team from not just locally, but we have we have international staff all over Europe and America. You know, these guys, they say, OK, well, I just had a dumb idea for an app. I had a dumb idea for a website. I have an idea for this and that. And OK, well, we’ve got the resources to do it. If it’s we’re not going to make it a priority unless we can we can back it up with something, but we’ll check it out. And a lot of time, you know, nine out of ten times, they’re bad ideas. They don’t go anywhere. But we we always there’s always that one drive. And if you do that enough times. Right. Which you hundreds of times a year, just ideas all day long they stick. And so, yeah, that’s kind of where it’s gone. And that’s what I love about this company, to be able to have sort of that freedom to throw stuff out there and the ability to exercise it.

[00:34:49] And when when we say no idea is a bad idea, we actually mean it, which that’s cool.

[00:34:58] Well, it seems like it comes from the top. Martin Smartens seems like a very special guy.

[00:35:05] Yeah. Yeah, he is. And, you know, I think he had always sort of made sure of that along the way, that he was able to provide that sort of environment and comfort level. This wasn’t something that just came when there was enough money to do it. It was always this way. Sure, everybody really felt like they were a part of this, even when there weren’t two pennies to rub together. So it’s been really cool.

[00:35:29] Mm hmm. And we talked about this a little bit before the call. But how’s the virus treating you, Joy?

[00:35:39] The virus? What virus? What are you talking about? Yeah, exactly. I thought about that. You know, maybe we’ll just skip that. But, uh, part of life right up.

[00:35:50] It is interesting. Well, I’ll tell you what, so we don’t have to get too deep into it. But if, you know, if the focus of this conversation is meant to kind of circle back to what we do, it actually is kind of interesting that so this will give you some insight on what what I think is going on in our world right now. So me personally, I work from home anyways. So this is a huge stretch to be stuck at home doing things like this. Like I said, to the big difference. Yeah, the big difference is just having the kids home and doing the home schooling and trying to kind of rework our day to day is a little bit. But it’s so it’s not having, thankfully, a tremendous effect on us. And I kind of have been doing my best to step back and look at it like, well, if this is what has to happen right now, at least I’m here at home with my kids all the time. There’s a lot of things and a lot of time with and experiences that I’m getting with. And I never would have had and they’re young, you know, three, six and eight, so this is a this is a time that really, you know, sort of developmental ages. It’s a rare opportunity as a parent, I think.

[00:36:59] Oh, I mean, absolutely. It is a question. And so, you know, I’m trying to keep that sort of positive spin on it as well, because more often than not, it is it’s challenging. So sure. As far as that goes, that’s where we stand at home with the virus. But interestingly enough, when the quarantine started going into like a full global effect, of course, we were all worried. And we’ve got this brand new office that just opened a few months ago. And we’re thinking, holy shit, nobody’s nobody’s going to use the office. This great piece of work we built in and now it’s going to be empty for the rest of the year. It was crazy. And so right from the fact that did happen. Now the office has been closed for, I think almost seven, six weeks or something like that, five, six weeks. What ended up happening was business started booming. And I’ll explain why. I don’t think we got into it too much. But one of our biggest sort of items on the menu is our services. I know you mentioned it when you were describing the company earlier, but we do support services, customer support as as a lot of outsourcing sort of call center operations do, and so do a chat service.

[00:38:22] And a lot of times this is on social media or dating sites. You will have companies like mine engage with the users to kind of get members of the sites just a little more active while the sites are establishing themselves. So I get my get right. So that type of thing. What’s happening now is, I guess what people are stuck at home.

[00:38:49] They’re spending a lot of time in these chat environments, you know, through social media, through sure. You might you might be in an online gambling online poker room. And there’s these little chat rooms in there where people are engaging more and we help facilitate a lot of those chats when things go quiet or they are getting boring, will jump in and say, hey, guys, what’s going on? You know, whatever. So it is these chat services are really valuable to online businesses because keeping people interested and engaged is what it’s all about. And it just blew up. It has completely blown up. Some of our biggest clients are the dating sites. And I’m hearing, you know, I don’t know how long this lasts. Eventually, people who are at home, you know, especially the ones losing their jobs, aren’t going to be able to afford these subscriptions for much longer. But Caressa first month and a half, two months has been awesome for us. I know it’s great for a lot of people. Yeah, but we we’ve been really lucky. So we’re working at home. Our business has gone up nearly, I think 15 percent. And it’s a complete it’s a total reflection of what’s happening in the dating and online engagements industry. So, yeah, it’s it’s the virus in that in that regard dress has been I don’t like to say it’s a good thing, but it has definitely made the business that somebody is making money on it.

[00:40:21] At least, you know, it might as well be. Yeah.

[00:40:24] Yeah. I mean, the circumstances are weird and I don’t I don’t you know, I want this to stop tomorrow.

[00:40:30] Well, nobody wants nobody wants to profit from it.

[00:40:32] But at the very least, you know, at least it’s good reality, which is. Which is good. Yeah. Yeah. Business business is good here too. So that’s that’s a good. Good.

[00:40:44] Well, Joey, you know, it’s always a pleasure, I always enjoy talking to you, whether it be in person at a show or, you know, or or on Skype or or whatever, but I quite like I’d like to I’d like to thank you so much for being on Adult Site Broker Talk, and I hope to get you back for a future show.

[00:41:05] Thanks again, Bruce.

[00:41:07] Thank you very much. Everybody listening out there. I go back many years with Bruce. I have a feeling this the show is actually going to be awesome. He is not only a great talker, but one of the smarter guys I’ve been lucky enough to sit and and chat with. I always pick up little pearls of wisdom from Bruce when I, when I, when I whenever I get the chance. So I encourage everybody to keep listening. And thank you again, Bruce. Thanks a lot. Thanks. My brother.

[00:41:34] My brother today is part two of what to do to make your site more valuable for when you decide to sell it later. Keep your website design up to date. Do a redesign from time to time. People will tend to think your site is the same as ever and click out of it without even looking if something doesn’t change. So keep it fresh and up to date times change. So should your Web site look at what your competitors are doing and see what it is that you really like emulate success. If you know a site to be particularly successful, look at what it is they’re doing and do some of the same things. I’m not saying copy it. I’m just suggesting you improve your site by looking around a bit. You’ve got to keep up with the times or you’ll end up being left behind. Also, keep an eye on your competition and make sure you’re offering everything on your site that they are. And more don’t just look at their design, but make sure your offers are good and you’re competitive. The same goes for your content. Do you ever wonder why one site does well and others don’t check out the competition’s content? What are they doing that you’re not doing? Be willing to make changes. People can understand why they’re losing sales to a competitor, yet competitors clearly doing everything better. Emulate success. Make sure everything on your website works well. Make sure all of your links work properly. Check them on a regular basis. If things don’t work, you’re going to lose customers. People are not patient these days. People’s attention spans are like that of a gnat. They click out immediately and go on to the next result in Google. If they don’t find what they’re looking for, if the site is hard to navigate or if things don’t work, check all of your internal scripts and plug ins and make sure they’re updated regularly as well. We’ll talk more about the subject next week. And next week we’ll be talking to Holly Rupert of Playboy.

[00:43:34] And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guests. Joey can talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman.

 

Adult Site Broker Talk Episode 1

[00:00:08] This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and discuss what’s going on in our business. Plus, we give you a tip on buying and selling websites. This week, we’ll be talking to Anthony Rivera of AJ Studios and the LAL Expo. First of all, today, let’s cover some of the news going on in our industry. An alliance between Pineapple Support and Cam4 studio, the webcam labs, has connected over 200 performers in Columbia and other South American countries with free and low cost mental health services. The two groups made the announcement last week in a joint statement. The main goal is to promote positivity by talking about the problems that people can have in this type of industry. The offices in the city of Cali, currently due to the worldwide pandemic, psychological support is being provided virtually via Skype and WhatsApp, and in this way they’re able to mitigate the anxiety caused by covid-19. You’ll be hearing more about the webcam lab when Webcam Lab and AJ Studios owner Anthony Rivera is interviewed later in the UK. Last week, the Cambridge Union, a 200 and five year old debating society connected to the UK’s Cambridge University, hosted a debate concerning online pornography. The debate was scheduled months ago to occur live in Cambridge, but was relocated to Zoom due to covid-19 related travel and social distancing protocols. Six debaters presented time speeches, three against online pornography and three in favor.

[00:01:52] The moderator allowed no questions or interaction between the debaters. The debate seemed from the beginning, tilted in favor of the anti porn position having been named this house regret’s online pornography promoted by the Cambridge Union with a photograph photograph linking porn with rape and giving the opening statement to a representative of religiously motivated anti porn lobby NCOIC, formerly known as Morality and Media. You can find the entire video of the debate on dotcom. Now let’s feature our Property of the Week that’s for sale at Adult Site Broker. We’re selling a rapidly growing bukkake Paysite. The site started in 2015. This is a very rare amateur bukkake site that’s based in the U.S. The content features local, amateur and never before seen girls doing gangbangs and bowcock. There is no other site out quite like it. It’s very unique and the style is in high demand. They’ve been able to be quite successful without much marketing, which leaves a tremendous opportunity for a new company to come in and build the site up even further. The sale also includes their clip store. Their retention rate is outstanding and the site as many local loyal members. This is a tremendous opportunity for either an existing company or a new one trying to break into this industry. The site has been reduced in price to only one hundred and fifty eight thousand dollars due to the owner looking for a quick sale and a move into a mainstream project. Now time for this week’s interview. Today on Adult Site Broker Talk.

[00:03:37] I’m speaking to Anthony Rivera, the owner of AJ Studios and also the L.A. Expo, also known as the Latin American Adult Business Expo. Anthony, thanks for being with us today on Adult Site Broker Talk.

[00:03:51] No, thanks. Thanks for inviting me. Great to be part of this project.

[00:03:56] No problem. Well, I’m going to start out with a bit about the L.A. L.A. Expo from your website. LML expose the biggest adult industry event in Latin America and one of the largest adult events worldwide.

[00:04:12] Their main goal is to provide a space for their attendees and sponsors to create business relationships, get training, promote their brand and grow hand in hand, generate a position in the market. L’Oeil Expo has seminars, panels, activities and parties. Also, you can meet sponsors in their booths. Plus they have the L’Oeil Expo Awards, which are held on the last day of the event. Each year, L’Oeil Expo attracts a growing international and Latin American base of approximately fifteen hundred business professionals from a wide range of companies, including billing mobile ad networks, Paysite programs, designers, software payment providers, marketing, photography, talent agencies.

[00:04:58] Let me get my breath here, CEO, video productions, apps programing and more so Anthony. Tell us more about obviously, you had your event in February. Tell us how that went.

[00:05:13] No, actually, it was it was a great success. We had a record attendance this year. We passed that. Thirty eight hundred attendees. So that’s three thousand eight hundred attendees.

[00:05:25] So it was really good. We were very fortunate at the dates because it was right before all this coronavirus situation, hyper hyped up media. And I started getting worse. So we had to deal with that situation so that the show went on really smooth. We had a really good Cherno.

[00:05:45] We had also about over 80 sponsors. So all together was it was a great success show.

[00:05:52] Also, this was the first year that we actually had the local government support the show and they actually did the opening speech for the event.

[00:06:04] So I’m clapping because because the year I went, you know, what happened at those different times we’ve been doing the last three Detroit three years and Calli.

[00:06:17] Right. So the local government actually it’s a lot more open and they understand more the business that our industry brings to the country and all the positive aspects that we that we provide to the country. So that was it was a pretty good show. And we’re looking forward for next year again in February, hopefully, if the situation’s still overcome, this whole pandemic situation.

[00:06:46] Oh, we can only hope so. How is everything in Colombia right now?

[00:06:50] Well, I mean, I think good I mean, compared to other countries, I think the president was smart, right. About the middle of March.

[00:07:02] He declare you declare basically a lockdown for the whole country. So we’ve been on lockdown for nine weeks. So that’s how, you know, control more of the spread of the disease pandemic over here in Columbia.

[00:07:20] And we’re about last time I checked, we’re like about a thousand cases, but we already have like three thousand recoveries. So, I mean, I would like to say positive compared to other countries, but it has been difficult, of course, because it’s been nine weeks, basically, that the country has been locked down.

[00:07:41] So a lot of industries are suffering. A lot of people are suffering because, I mean, they live on this is this is not a rich country.

[00:07:51] So a lot of people live on the day of day to day part of me. So it’s been hard for a lot of families, a lot of the population and a lot of the companies. In terms of health, I think we have managed to at least control from it from from growing as we’ve seen in other countries.

[00:08:13] So let’s let’s talk about you. How did you get started in this crazy business?

[00:08:20] Well, it’s kind of an interesting story.

[00:08:24] So before I got into the industry, I was into travel and consulting business. Initially, we owned a marriage agency.

[00:08:33] I’m not sure you’re familiar with what was a marriage agency that was kind of the the previous days of the dating site. So basically, it was kind of a dating site business model for like a matchmaking type of thing, yet correctly.

[00:08:49] So we had a marriage agency where we were bringing over most of the Americans. That was most of the marketing. And actually a partner, our partner was in Texas.

[00:08:59] So we would all go marketing that us and the tours we like with the tours, we’re moving guys over to Colombia, Panama and Peru.

[00:09:08] And we would advance where we would do basically that, like a matchmaking between the client house and local woman interested in meeting foreigners for marriage for Syria’s reasons.

[00:09:22] So that was our that’s what we did for a couple of years. So since that was our main business, we had a lot of our customers that we would do it maybe like two tours a year in Colombia and about one hundred clients every tour and from every tour. We would, of course, have a lot of those clients. They would just keep coming to Colombia throughout the year and they needed different types of services. So we started up a boutique or upscale bed and breakfast in Colombia. I was called Castle.

[00:09:52] It was actually kind of very popular down in travel forums and back in the day. And it was basically a bed and breakfast. We offered accommodation services besides accommodation.

[00:10:03] We also offered them a wide range of. Services such as private interpreters, bilingual car service, private investigators consulting on purchase a real estate investment opportunities in Colombia. So one of our clients from that business came to Colombia with a project to set up a camp studio.

[00:10:24] And back then, we had no idea what was what was studio about and what was this whole thing about the camera industry.

[00:10:32] So he just hired us to help him get started and hire hire as a one year management support contract. That’s basically how we came and how I came in contact with the industry and specifically with the camera industry.

[00:10:48] So tell us about Aju Studios. I know you guys are the biggest in Colombia, right yet.

[00:10:58] How many models are in your company?

[00:11:03] So major studios, we we started in two thousand nine officially, we started with five rooms studio, so we were a very small operation. But currently we have now we have got to be nine nine direct studios, meaning those are what I mean, Direct Studios, a studio that we own and have full control.

[00:11:22] That’s all together over one hundred rooms and over two hundred and fifty studio models. But besides this, we also have a large group of satellite models. When we call satellite models, we need models that work from their homes, but they are they are affiliated to our company. So we provide different types of guidance and support model where about four hundred million models. And then finally, our one of our business, our biggest business model right now, it’s it’s the network of affiliate studios, which is it’s similar to our franchise business model. It’s not specifically a franchise, but similar. We currently have over three hundred affiliates studio, so we provide them also a full range of support and training services.

[00:12:08] And so all together speaking, we count everything. Our studios, our satellites and our affiliate studios. We’re already close to the three thousand models altogether. Wow.

[00:12:21] And that’s insane.

[00:12:25] What would you say is the biggest difference between Columbiana studio and the studio in other parts of the.

[00:12:36] Well, I will look at it more as a country.

[00:12:40] I mean, when when it comes down to models, you know, the beauty of the Colombian woman is it makes perfect business in the country. So, I mean, nobody’s a secret for foreign men have this fascination for Latin woman. So that’s that’s a really good aspect in Colombia. It’s also a country with a lot of socio economic difficulty. Level has high levels of corruption and poverty. So many young women see a webcam commodity, the opportunity to improve their quality of life, pay for college, help their families have financial independence.

[00:13:14] So in addition to this, I mean, the currency exchange also makes a webcam business very attractive for both studios and models. So that’s something I would say some of the key components, the way the camera industry is so big in Colombia compared to maybe other parts of the world.

[00:13:33] So, Tomas, tell us about the Web cam.

[00:13:38] I’ve heard about it, but what’s it all about?

[00:13:43] So since we’ve been growing so big with our Ophelia Studios network, we decided to do a brand separation and we have our studios brand where we we manage everything that has to do with where our own direct studios and our our satellite models. So basically, Studios is our model brand. And then we created a new brand called a Webcam Lab, where we wanted to focus it more on the on the affiliate studios aspect and the service aspect. So the webcam lab is is one of our my latest project is basically I did a complete separation as far as staff offices.

[00:14:27] So for the webcam lab specifically, we built twenty four thousand square feet in total locations in Bogotá, managing Pineta and Koti. So four major cities in Colombia. And that’s where we have the headquarters for the webcam lab, which basically it’s a studio support of training services center on one side.

[00:14:48] That’s for the for the local market and then international site we have we structure it as a first BPO and coworking service center for the adult industry. So basically each location has a reception, a waiting room, cafeteria conference, meeting room for 50 people.

[00:15:06] We have a seminar so long. Four hundred and fifty two hundred people. We have a full photography and video studio. So we have tech staff, cleaning staff, photo and video staff.

[00:15:17] So all this infrastructure and where we provide different services to our network of affiliate studios on one side and then for some of our international clients. So basically the main objective that I have with the webcam lab is to create spaces for the proper attention and service of webcam studios in Columbia and second, to generate coworking and BPO spaces for international companies. So we are currently assisting some companies interested in penetrating the Latin American market with services like staffing, setting up Spanish or bilingual support teams or call centers, payment management for Colombia, marketing campaigns, training workshops, legal and accounting services, among others. And so it’s yeah, it’s a pretty big project. That’s one of my biggest projects. I have a pretty good clients like top industry companies right now are clients of the projects such as dams, camp, old PornHub and Central and the traffic just to name a few.

[00:16:21] So now let’s talk about Expo.

[00:16:25] When did you get the show started and why did you decide to do it?

[00:16:30] Well, school was a project we started in 2014, and it was basically like our first year was a test. So the 2014 event this year was basically a local gathering for studios and models.

[00:16:44] And this first edition, we had five hundred forty five attendees, so we saw a lot of potential. And then from that, from ten thousand fifteen, we basically launched as a full trade show. And right now we’re going to the lake. We’re going to our eighth edition next year. The success of the success of the Expo has grown more than I can help for all the top brands of the top companies support and sponsor it.

[00:17:10] And initially, we created a focus just for the cab industry because that’s that’s the business, my main business, and that’s the biggest industry we find in Colombia.

[00:17:21] So initially it was created as a platform for studios, models and professionals in the industry to collaborate and do business and then see to grow beyond our expectation. And I saw that the event could and has expanded outside of camps since five years ago. We we basically started welcoming companies, professionals from all verticals of the adult industry. And I mean, nowadays that show it’s a it’s a it’s a it’s a show for the adult industry. Any niche still. We have a lot of I would say our biggest strength is Kamps, because, again, that’s that’s the biggest market here in Colombia. We’re Romanian Colombia, the biggest camp up so far. But we have different types of sponsors, different types of attendees. And we have a seminar for all different types of topics. So and that’s the I would say, and the networking and educational side. But we also have we’re very famous for all of our exciting excursions or parties that should not be missed.

[00:18:26] Absolutely. So your next the twenty fifth through the twenty this month and with the virtual.

[00:18:36] So tell us about the Virtual Expo.

[00:18:42] Yeah, well, so are Club, which is our main show. We we were going to launch this year our first USA Vision, but there had to be postponed.

[00:18:53] And then so besides our Expo Colombia and USA, we also do what we call EXPL workshops, which are for like many smaller events that we do locally in Colombia throughout the year and different cities. And the reason we do this is because the local market likes to learn and be updated and we using topics constantly and not have to wait a year for the main event also for the sponsors, because they so they can have a presence and interaction with the Colombian market more frequently. So we do this this edition of local expo workshops. But again, since this coronavirus situation, we had our first workshop schedule for this for me this month. And since that’s not possible, we decided to go ahead with Virtual Edition so we can still offer the audience and the sponsors an opportunity to to do some business and learn. So we’re we’re doing the export of our tradition and we’re focusing on the event for the focus for the Latin American market. So on the schedule and presentations will be in Spanish. The event will take place at twenty five to twenty nine. So basically some on Friday. And we’re we’re doing the schedule three hours per day so people don’t get bored sitting on a computer many hours.

[00:20:12] So we are keeping it to three hours per day. It would take place since we’re focusing on the Latin American market is taking place between 5:00 pm and eight pm Colombian time. And it’s going to be mainly, mainly an educational event. So we are not going to do the same style where everyone wants to turn on the cam and mingle around, which is which is doing a presentation. We’re going to be speaker broadcast only and a chat box. And we were doing something separate for like networking. And one are what are the days? Basically, it’s we’re focusing more on the educational aspect. Everyone sign up. We’ll get an email and SMS notification. Once we start every presentation, the audience will be mainly we’re going is going to be mainly models studios. So we’re focusing the schedule on cam topics. And so far it’s been the feedback has been very has been very great. People are very hungry for knowledge and connecting with the community in some way doing this isolated time. So, yeah, we’re estimating an online audience of six hundred thousand people on average for a week now.

[00:21:26] How would you describe the campus culture in Colombia? What about Colombia? Makes it perfect for.

[00:21:36] Ok, so I will say again, like what we were talking before, and there’s a few components, they are very, very important that makes this industry very, very, very attractive. Like I mentioned before, I mentioned the beauty of the Colombian woman. I mentioned the socio economic situation to the currency exchange. But the camel industry, it’s becoming more and more competitive. So models and studios need to be more creative to offer unique types of shows and experiences to the members. I mean, to the days of successful amateur models, I would say will soon be gone. And the market now demands professional models who are willing to invest more time and more money to be in the upfront competition. So this sex component in camming, I would say it’s losing importance and components like friendship, social and industry interaction and entertainment is becoming the main focus is to catch the big waves on camp. So my models basically need to engage members by sparkling new areas of interest and interaction by example. We see nowadays our models coming up with games, musical magical performances. So something like this. And it’s something that will help all these aspects. It will be like we are seeing right now development of new technologies and product innovations.

[00:23:01] They can be used in the live camerino, such as we’ve seen like a lot of VR, interactive sex toys, smart accessories, clothing, cameras. So this is coming into place and it’s making the industry more professional so that Colombia it’s getting its in that and it’s in the trend. And we’re seeing the industry becoming more and more professional every day, and that’s also helping the country stay in the leadership.

[00:23:28] Where why now are you seeing issues of roadblocks in the Colombian space these days?

[00:23:39] Well, I would say what are the main challenges we have here is the absence of legislation that regulates the activities of our industry.

[00:23:48] So this is kind of leaves in limbo those who are part of it and in turn leave the country, I would say, without receiving corresponding taxes.

[00:23:58] So the result of our exercise, the lack of regulation not only affects the Colombian government, but it also puts an obvious advantage. A lot of the men and women who work, who work daily and who do not have the protection and benefits they enjoy by a common employee as medical benefits, gentrification’s to applying for a loan, financial institutions, etc..

[00:24:19] So in view, Colombia is mostly a moralistic society, which many in many cases they associate the webcam business with illegal activities. One, whatever the projects that we started a few years ago, as well as we call it, the Colombian Association of Commerce for Adults. And basically the mission of that we’re doing is seeking better opportunities for the companies. And the industry association has been developing some, I would say some lobbying and some relationship with the government where we’re trying to come up with a common regulation for the industry that is beneficial for us and beneficial for the government. So basically, at the end of the day, where we’re where we aim for sustainable development in and in a good business environment to improve the the competitiveness of our company, our companies, of our industry. So that’s I would say that’s one of the major roadblocks, but it’s also.

[00:25:27] Taking it upon yourself to do that.

[00:25:29] Well, it’s not just us, I mean, we were one of the leaders of the project, the association, we have over 100 studios that are part of it and about one and hundred. We have one of the largest groups supporting the project.

[00:25:48] So it’s a great project. How has the Colombian market in the last couple of years?

[00:25:56] Well, Colombia started to many years ago.

[00:26:00] It was first very amateur of low quality, but that was the beginning.

[00:26:04] Did they basically allow the industry to develop and start investing more in infrastructure, technology, human talent? I matter of fact, of the place in the country in the spotlight, as I was mentioning before, is that the Colombian models were very different than the stereotype there represented the Romanians American models.

[00:26:27] On one hand, the typical wurm of Latinos, and on the other is the access and the curvilinear and body, which were very attractive for you. So this kind of start allowing the growth and expansion of the industry. Right now, we’re we’re estimating we estimate to date about thirty thousand people are dedicated or working in the industry.

[00:26:51] So the growth of the webcam that’s just in Colombia is just in Colombia.

[00:26:58] So that’s the growth of the webcam industry will continue for many years. But Colombia remains like when we talk in terms of revenue.

[00:27:07] The two leaders are remaining Colombia, but Colombia remains behind Romania in terms of revenue. And I would say the road to match it would depend on the ability for the models to overcome the obstacles of the language barrier. That’s one of the most obstacles we find with Colombian woman. It’s very different in Europe where a lot of it’s very common for to English as a second language or even three or four languages. So I would say overcoming this Colombian can girls and in the market in general could become the world leader.

[00:27:42] Now, are you doing anything in your company to talk about or offering English lessons or anything like that?

[00:27:50] Yes, I mean, we do offer language lessons, but it’s very difficult because I would say we have different sessions or models for the English classes and we’ll say we’ll start a first class way to 50 models then in two weeks, maybe down to 30 models.

[00:28:12] And so they’re they’re very hard for them to to be to give the importance that they have to to this.

[00:28:21] And so the way we overcome this in our case, we still give them lessons and we operate. But they the way we found our solution is we have bilingual monitors, our broadcasting system. So in our in our case, where every four every five models, there’s a dedicated person, we call them to monitor our broadcast assistant who works with those five models all the time while they’re on, why they’re online and when they’re offline and they become like a personal assistant. And those bilingual, those systems are bilingual. So they’re kind of gave a lot of support. When the models don’t understand something in the chat rooms or have some difficulty, they’re there on site. They’re watching everything and they’re helping the girls. They’re not translating because a lot of people think they they’re the ones typing. They are helping them with the language, the English aspect. And that has worked better for us in trying to get all the models to actually put the dedication and learn the language.

[00:29:23] I would say more the motivation, I guess I hate to say this with models or what is the most motivating people.

[00:29:36] And and it’s very hard to I don’t know.

[00:29:42] So what are your tips to other Columbia studios that want to succeed in this industry?

[00:29:51] I will a few I mean, Adjaye studios, I would say we have a win win philosophy and I think this one, the number one reason that we have so many successes and become the largest webcam company in South America, we believe that everyone in the day to day operations are valuable for the success of the business.

[00:30:11] So and we take care of our employees. There will be lawyer and take care of the business. So that’s that’s it sounds like common sense, but you will be surprised to find so many studios that don’t give the proper importance to the employees and their human talent and their models.

[00:30:30] So that that’s a very important business in general, my friend. Yes. What percentage of businesses really give a damn about their employees?

[00:30:41] And then other more specific tips?

[00:30:43] I would say can modeling it’s I would say something like 60, 60 percent personality and 40 percent physical because basically we are in a relationship service. So charming and creative personalities are among the rest. I would say secondary because a lot of studios go on like they just want to focus on the nine and 10 models. But it turns out that the six and the sevens could be making more money than the nine and 10 because they have that more charming personality and have they are more disciplined. So they have to keep that in mind. I would say basically at the end of the day, it’s invest, invest, investing based on your human tally, invest in your infrastructure. Right now we’re in a very competitive market, as I mentioned before. So models are looking for studios that can offer them for their value, not just a room with a computer and a camera. So you got you got you must focus and training human talent and making sure they become more professional, making sure they can they can innovate where new types of shows, new types of rooms, new types of everything, new types of toys, new types of clothing. And so that was in a nutshell, basically just invest and invest because we buy a lot of studios that do not want to invest back into the business, into the studio. They just stay with the same rooms for years, the same computer, the same cameras that they want to give the models unless they can, and that those days are gone. Right now. You’ve got to really, really invest in the business to be to keep up and to be in the leadership.

[00:32:39] I think those are all good pieces of advice for any business that wants to succeed, my friend.

[00:32:46] Well well, Anthony, I’d like to thank you very much for being on Adult Site Broker Talk today, and I hope we’ll be able to get you back on for future show.

[00:32:56] No problem. No, thank you for the invitation. I hope to see you.

[00:32:59] And maybe Colombia next year, I guess, because this year I hope you’ll talk to my friend. All right. Thank you very much.

[00:33:09] Taking my prototyp today has to do with what to do to make your site more valuable for when you decide to sell it later. This will be a multipart series. First, make sure you’re converting as much of your traffic as possible. Traffic’s expensive, whether it’s from search engines, review sites or affiliate traffic. You pay a lot for this traffic. So make sure that when someone lands on your site, you give them every opportunity possible to either spend money or do whatever it is you want your visitors to do. In the case of a pay site, make sure your billing options allow as many people as possible to buy have multiple ways to pay. In North America, most everyone has a credit card, but in other parts of the world, credit cards aren’t used nearly as much. In Europe, for instance, credit card usage is low. So look for billing options that will match the areas where your traffic comes from in Europe and debit cards. You used a lot in Africa and other developing countries. Many people pay by mobile. Do your homework and find out how people pay in the regions. You get most of your traffic, it will make you more money. The worst thing you can do is get a visitor, have them want to buy.

[00:34:22] But since you don’t have their preferred way to pay, they can’t buy. So if you’re looking for suggestions, feel free to get in touch with me via my website. Along with this is to improve the user experience. Make your site attractive and easy to navigate people of more options than ever these days. I can’t tell you how many sites I go to, even some that are owned by large companies where the navigation isn’t obvious to the user. You poke around the site for what seems like an eternity to do something that should be relatively easy. Keep it simple before you launch any changes to your site, ask your friends to go to the site and check it out. Unfortunately, designers and tech geeks don’t think like us. You need real people to look at your site for you. The same kind of people will be visiting your site next. Make a good offer. If you’re selling something and the offer isn’t good, you won’t make money. It’s plain and simple as that. And if your offer is to contact you or to get more information, then make the offer attractive and easy to understand. If you’re selling something, make buying easy, show them an easy way to buy and then leave. Help them by making suggestions on what to buy.

[00:35:37] Amazon.com is the best at this. They always have suggestions on what to buy based on your buying and browsing history. The use AAA to do this. There are engines available these days at a modest cost. Look into this if you can. Don’t clutter up your site with unnecessary items, buttons and images. Keep it as simple as possible. The best and most successful sites are the simplest ones, the ones that lead you to take the action you’d like them to do. It’s not that hard. Just remember, when you’re putting together any site, try to think through the buying process like a human being. Whatever you do, don’t turn over that process to your designer. Don’t just say build me a site. What you’ll get out the other end will not give you what it is you’re looking for. Give them as much direction as possible and make it easy for them to build a site for you that makes your business succeed. We’ll talk more about this next week. And next week, we’ll be talking to Joey Gabeira of New Media Services. And that’s it for this week’s Adult Site Broker Talk. I’m once again like to thank my guest, Anthony Rivera. Talk to you again next week on Adult Site Broker Talk Abers Free.

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