Speaker 1 (0s): This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on in our business. Plus we give you a tip on buying and selling websites this week. This week we'll be talking with Gino from Branditscan.
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Now let's feature our property the week that's for sale at adult site broker, we're proud to offer for sale. A portfolio of eight Amazon FBA adult beauty stores. These brands have enjoyed steady growth over their eight years in business with many products, commanding a dominant market share in their vertical with combined revenues of $3.4 million in 2021, and an impressive 15,000 customer reviews setting itself apart with its distinctive product style and branding the businesses winning product formula and launch strategy has been multiplied across different customer types to greatly increase market share and expand the business over time.
The brands now number over 80 listings, including bundles, and they include lightening creams, lubricants, sexual aides, and other personal care items for adult intimacy. The products which have formulas exclusive to the owner have proven hugely profitable over time with the business enjoying massive gross margins of almost 40% with absolutely no advertising spend outside of Amazon included are standard operating procedures for all activities related to Amazon selling, meaning the buyer is getting the intellectual property rights.
They would not be able to find elsewhere. The business has massive growth opportunities, especially by marketing outside of Amazon in the e-commerce and brick and mortar spaces. As the current owners have not done much to promote the websites and have not sought a retail distributor, the business can be run from anywhere and it can be run by an outsourced firm at a very low operating cost. The business also enjoys strong diversification of revenues across its major product lines, brands, and keywords, giving it stable growth over time.
The businesses run in a highly effective hands-off way with day-to-day operations managed by a team of outsourced personnel with the owner working only about 30 hours per week. The reason for the sale is that the owners have been in the category for a long time, and now wish to turn attention to newer verticals. They've already moved into this incredible company is available for only $5 million. Now time for this week's interview. My guest today on adult say broker talk is Gino's Seretta of branded scan Chino.
Thanks for being with us today on adult side broker talk. Oh,
Speaker 2 (4m 7s): No problem. Nice to meet you, Bruce. And I'm looking forward to, to spend some time answering some questions.
Speaker 1 (4m 12s): Me too. Now Gina was the founder and CEO of brand protection service branded scan after years as co-founder and CTO of many vids. Gino has a continued passion for startups with his background in development and the tech spare, his newest venture looks to reinvent the wheel by providing innovative tools to empower content creators. Branded scan is a brand and content protection service that aims to empower content creators to protect their brand. And only $45 a month.
Creators can receive daily scans, remove stolen content, social media, catfishes, and clean up their Google results. Gino, you know, it's, it's kind of interesting that this is really designed more for content creators. I kind of looked around at some of your competitors and they seem to be going for the large platforms. Why did you decide to do that?
Speaker 2 (5m 9s): Well, I guess, you know, in the last, I would say six years of experience, you know, back at many bids, I realized that content creators really know what's best for their brand what's best for even sometimes the industry itself and being close to that, I realized that I think one big thing that was lacking with a well at the time was clip sites was exactly that, you know, having content creators really drive a feature of a platform and, you know, drive a little bit, I would say the community itself and have more power to, to change that to the platforms that they were on.
So I felt that, and even in the brand sphere, the Brent production sphere, that was exactly what was happening. You'd have companies coming in building products without really knowing what the content creators really need. And I think that's was my power. I guess my strength coming into this with this new products is really listening to the content creators. I know, you know, a lot of them that joined even early on my, my, my platform, Brenda scan, they trusted my vision of how to protect their brand.
And that with that, I was able to talk to them closely, get their feedback on, on features, what they need, what they want and that's how Brenda scams created. Sure.
Speaker 1 (6m 34s): Yeah. Why don't you talk about what you did prior to branded scan?
Speaker 2 (6m 39s): I basically, I founded a co-founded with Bella French and said many bits.com. So this was created by us three, ignore good friends, start up this project, seeing that there was a big need for, you know, some, a really, really good clips site debt empowers content creators. So that's something that I built. I took care of all the technical side. So being a web developer by nature, graphic designer as well, and also kind of like a web architects, I built from the ground up with the technology, the front end, the infrastructure, and also the development cycle and all that stuff.
So I really took care of the technology sphere, the payments sphere, the payout sphere.
Speaker 1 (7m 27s): Okay. Now, to make it simple, how would your parents describe what you do?
Speaker 2 (7m 33s): I guess a, you know, a guy who just passionate about coding. I think since I was a late teenager, I was a late bloomer as a coder. I didn't really code when I was younger, but you know, in my teens late teens, I started coding and discovered that. But I guess you would say that as passionate about coding websites and also that loves to be around people, very social guy, as a little bit of a rare breed to find a developer, a 10 guy, that's also very social. So That's kinda my strength as a, as a business owner is that I can really relate to developers.
I can speak them, but I can also be a relationship manager. I really develop relationships with other businesses and other people externally.
Speaker 1 (8m 16s): Yeah. Developers. Aren't usually people that you find at cocktail parties. It's like, it's like just getting them to talk is difficult. Normally
Speaker 2 (8m 29s): It's very true. It's very true, but you know, they they're in their bubble and they, they love what they do. And at the end of the day, I think it's just not everybody is social and that that's fine, but I learned how to be social. I guess I was really always a people guy. And that helped me a lot in my career to, to really build a relationship with a lot of other companies, competitors, et cetera, and really open doors.
Speaker 1 (8m 53s): It's quite an accomplishment actually. Well, thank you. So what's been the favorite job you've ever held.
Speaker 2 (9m 1s): Obviously I would have to be when, you know, my, my, just my previous one coming out of it. So being a developer and a CTO at the same time, I think that was something that was really, really fun to do. I mean, you're developing application from scratch. You know, you're building the architecture, the feature set the look and feel of the product. It was very liberating that you can build everything yourself, launch it, update it, and then see the impact right away to the community feedback of the community.
And that was something that was really fun. And now building my new venture as a CEO, my, my co-founder as well, he's the CTO now. So I can offset that responsibility to, to my co-founder, who was amazing, a genius, you know, developer and technology brain and together, I'm kind of taking care of more now of the operations, the financial part D you know, relationship building the vision of the company, you know, recruitment's the payroll accounting, like all that other stuff that I've learned as well in my previous venture, I'm going to take this side.
So I would say definitely my favorite part was the development. I mean, the development and CTO aspects was a lot of fun. That was really my main passion at the time, for sure.
Speaker 1 (10m 16s): The developer though, how hard is it to farm the development out to anyone else
Speaker 2 (10m 24s): You would say in the sense where like, you know, offsetting tasks to other people, is that
Speaker 1 (10m 30s): Yeah, because you said that your co-founder is, is doing the, is the CTO and is doing the, the development there as a developer yourself, how hard is it to have?
Speaker 2 (10m 42s): Well, you know, at the end of the day, like you got to trust people that you work with, right? For me, I'm a big, big advocate of empowerment. So if you hire people, you partner with people, empowering them is the best way. If you can give them those tasks, then you should be working with that person to begin with. Right. So for me, it's all about trust and I trust that they're, they can do the right thing and they can code the right way. And all, obviously there's mentorship too. I've had experience where I come in and I can say, you know, my opinion, how things should maybe be in a very big website that scalability and this and that.
And, but at 10 that day, it's really a mixture of having someone that can maybe even do it better than you. I mean, you know, he's was 15 years younger than me, so he has a lot more, you know, hunger, hunger to, to, to code and, and do things. And I could see he has new technologies in his back pocket, which I have a little more older technology. So it's kind of like a good mix. So you've got to always surround yourself with good people, sometimes even better people, you know,
Speaker 1 (11m 41s): That's really cool. It's, it's, it's, it's, it tells a bit about you that you're able to accept that.
Speaker 2 (11m 49s): Oh yeah, definitely. I mean, I have, I have, I love working with developers and for me, there's, there's, you know, I, I'm never the smartest person in the room. I might know a lot of things, but there's always going to be someone smarter and you always have to let that people, those people talk and that's how you can build a business. I can build a great team and really make people feel like they're contributing to a product, you know?
Speaker 1 (12m 12s): Yeah. You talked about building something from scratch with your own hands and seeing it through how cool, how cool
Speaker 2 (12m 20s): It's, it's the best feeling for sure. I mean, I've, I've built a lot of products in my past. I would say maybe dozens of, of, of products and websites. And this was the first one in the adult at the time with M B however, you know, some were successful, some failed, but overall they've all been fun. So whether they made money and got big or, you know, had to shut it down because it wasn't, it didn't stick. It didn't matter. I've learned things throughout those years and I've always found that fun, honestly.
So I would say like, definitely it's the coolest feeling to build a product from the ground up and actually see it thrive. Yeah.
Speaker 1 (13m 1s): Yeah. I bet it is. As someone who's, who's a total tech dummy, I'm going to have to take your word for that. You could, you could, you could talk techies all day and I'd be like, huh, what, so what's your day to day schedule look like as branded scan CEO?
Speaker 2 (13m 20s): Yeah, so basically my, my day-to-day would be really hopping in and out of meetings. I would say I do a lot of the accounting part, like I was saying as well. I do a lot of relationships and I meet with other businesses trying to see if there's any kind of synergies that happen as well. You know, we, I, I kind of talk with the team every week, every two weeks, we really see the vision of what we're going to be doing, kind of building the next, the next feature sets. And where are we headed also do presentations on how we're doing currently showing you the numbers and great transparent company.
So I like to show, you know, sales and numbers and where we're going, what happened last month, what's happening this month, really. So people understand and are motivated. And even if there's anything that's happening, that's maybe not good for the growth, but we can catch it early. So it's really just, you know, taking care of the team, taking care to scaling the team, scaling the business, making sure it's healthy financially, you know, it's paying its taxes, the accounting is up to date, all these things. So that's kind of now my role and also, you know, I, I do take some, some meetings for development and for security, especially cause you know, I'm a really big advocate for security.
And that's one thing that I thought at MD was make sure the data to see that it was secure. The site was secure, you know, our, our, our cyclist hack proof, like those are my specialties as well. And my co-founder, he's very, very strong with that too. So, you know, we're always talking about security, how we can improve it, how it can make sure it's good and even, you know, help other people with their security on their platforms,
Speaker 1 (14m 55s): Really hack proof. Now, no,
Speaker 2 (14m 59s): You can definitely put a lot of fail safes in front. So there are methods to do it and do it right. And if ever there are, there's always going to be able to ability happening, but you need to make sure you're aware of it and you have, you know, kind of safety nets or monitoring that if something is about to happen, you know about it and you can stop it. So you might not be fully hack proof, but you can definitely have, I would say like webs and, and layers that can, they can detect someone actually trying to do something to stop it.
Speaker 1 (15m 32s): Yeah. It's like, I mean, just, just today, I got another email about a major hack with a, I won't mention any names with a, with a domain registrar and I mean it, and these are tight. These are big people that are getting hacked. I, I mean, I just wonder if there's any stop, any, any end to it.
Speaker 2 (15m 55s): If you really think about it, the bigger you are, the more susceptible you are for hacking because I, Tim today, your employees and your, your, your third parties that you hired to work on your product and all these, those are your, those are your point of failures.
Speaker 1 (16m 11s): So those are your weak points, right? Because somebody will like, we'll like click on a, on a, on an attachment and boom,
Speaker 2 (16m 19s): Definitely there's a lot more risk and a lot more potential hack. The larger company, you are a hundred percent as you're smaller. If you do the right things, your point of views are very minimal. You know, sometimes maybe you're small and you don't, you scale too fast and you don't have money. You don't have the knowledge to protect. And that's also a problem that happens a lot often. Right? Right. So it's finding that balance to scale, but always stay secure. And obviously it takes more time to develop a product just to secure the right way. Some people don't invest their time, but we've, I've always also had that, that, that, that need to always keep things secure because at the end of the day, that's, it's, it's a death sentence.
It's it's if your company gets, gets hacked and gets their information leaked, I mean, not only it's bad for the company, but it's the worst thing that can happen to your customers. Yup.
Speaker 1 (17m 7s): Yeah, absolutely all kinds of a bad results for sure. You were, you were talking about your duties with branded scan. How hard was it as a tech guy to learn all that?
Speaker 2 (17m 22s): Well, I mean, it's funny thing is I, I learned that over time. So it's, it's not something that I really went to school for. I mean, I, I don't, my background is I studied in graphic design and front end, HTML and CSS. And I eventually over time as you know, Friday, Saturday nights until 5:00 AM, you know, your code projects, you work on that for years and years, and it you'd basically self teach yourself how to code develop everything's online. Now, you know, people don't even really have to go to university to attempt to be an engineer.
You can literally everything online. And I'm a perfect example of a lot of my stuff, all my knowledge, a lot of it I've learned online myself through trial and error, you know, forums. There's so many things out there so much knowledge out there that you can, you can teach yourself. So honestly it really just takes passion if you're passionate about, about coding. And like, I was, well, you can literally learn how to code and make a successful career out of it without even attending university.
Speaker 1 (18m 22s): Yeah. Well, there's no two ways about it. Like, like a lot of other business models. I think the education business model has changed a lot and in the very near future, we'll change a lot more.
Speaker 2 (18m 36s): Oh yeah, definitely. I think currently the school system, you know, you know, the whole educational system is, is wrong. It's, it's old, it's not meant for the current students. Current student has less attention has access to all the information. Online is very digital schools need to reflect that. And currently they're not, they're still using up the old books and an old way of doing homework and eventually it's going to shift, but it's definitely not, not there yet.
Speaker 1 (19m 5s): And then later I think, I think the pandemic and, you know, virtual learning is going to make it shift a lot faster, a hundred
Speaker 2 (19m 13s): Percent.
Speaker 1 (19m 14s): So why would you create another company after you successfully founded an exited? Another one?
Speaker 2 (19m 22s): That's a good question. I mean, personally, I'm an entrepreneur. I've always built stuff. Even as having a regular job, working nine to five as a developer early in my career on the side at night, I would build company, I would build a project I'll try and find a way to do so. I was always, I was like building products, building ideas. I love brainstorming. I always love having new ideas with, you know, oh, we should do this or we should do that. It'd be great. We should launch that's. And that, that's what I like doing. And after MV, you know, after I transitioned away from that last year, I have that hunger to still create product.
And I always had this idea, you know, with my, with my friend, we wanted to launch this because we knew that we could launch something great and there was a need for it. And it's just exciting. I mean, the, the beginning of fruition of creating something and seeing it grow is, is, is so rewarding. And it's the funnest thing to do. And it's it's I think if, if there wasn't, if I guess developing was not my passion, my first passion, it would be creating products. That's so much fun.
Speaker 1 (20m 25s): Yeah. Yeah. I agree with you. I feel the same way about, about adult site broker. It it's been a blast and it keeps getting better now.
Speaker 2 (20m 38s): So rewarding, so much fun.
Speaker 1 (20m 40s): Yeah. No, I agree with you. Do you still do any work for many visits?
Speaker 2 (20m 44s): Nope. None at all. So I think on the contrary, maybe some people might believe in some interviews that you've done recently at, not at all. I mean, I've completely transitioned away. I don't even have any kind of affiliation in the business, nothing. So I'm completely non-involved. But my previous previous project,
Speaker 1 (21m 5s): So I don't know, I didn't hear anything, but I, I thought I asked, what did your experience at many vids teach you that you now apply to branded school
Speaker 2 (21m 16s): So much? I mean, I've learned so much building that business from, you know, how, how to scale a business from just three people to 150 people. For example, you know, an application from scratch, serving, serving tens of thousands of content creators, not many, not many sites have done this, let alone in the adult, even in say for workspace. I mean, to, to steal a business that large is a very rare and you'll learn a lot. So I would say maybe securing, like people's private information, but also create a product that, that the community needs.
And you create a product, keep improving it, keep tweaking it to make it grow and grow. So I think I end, they, all these things were applied right off the bat that Brendan scan and this time I had the experience, as opposed to with envy at the beginning, I didn't have it. So I had to learn. It took longer, but this time around, no, I know how to build a business and I know how to scale a product well. And so it caters to people the way they want it, you know?
Speaker 1 (22m 22s): So how does branded scan differ from other DMCs or take down services?
Speaker 2 (22m 29s): Well, I think you spoke about, you touched on it a little bit earlier, but I think is the main fact that we know how to cater to content creators and influencers. You know, we listen to their needs, we develop improve things right away with their feedback. You know, we have a form that we share things in advance, as we're developing it, getting their feedback back and forth. You know, we have a focus group that we show them our product. We show them our idea what we, and then we tweak it. And sometimes our idea was not what we thought it would be. And that's great because it without develop something you're launching, there'll be cares about it.
Well, that's bad, you know? So that's something that we definitely are, I'm sure very different from what's happening right now, but we're also hungry for a change. You know, we're hungry for innovation, just like envy. At the time we came into a space which had dinosaurs people that had little creativity that been around for 20 years in the space, you know, and us coming in, we right away created waves and we created change. And I think with MV at the time we raised the bar and all of a sudden you started seeing people say, oh, that's what a content site should be a clip site.
Shouldn't be, and I'm doing the exact same thing with Brandon skin. And that's what I want to do. I want to bring the bar hiding up. He was like, that's what a bred protection service should be. That's how much it should cost. And that's what we're pretty much doing
Speaker 1 (23m 47s): Different. Well, so do you know the main difference then is that you guys emphasize working with content creators, right.
Speaker 2 (23m 55s): Exactly. Exactly. I think that, that adds a lot of innovation and, you know, they're very creative people. They, there are their own business at themselves. I mean, they are all also entrepreneurs, so they understand how to build a product. So that's, it's, it's very powerful to partner with content creators and build a product with them.
Speaker 1 (24m 17s): Very good. And I'm sure you get some very valuable feedback as you talked about earlier
Speaker 2 (24m 22s): A hundred percent, a hundred percent. I mean, even showing features beforehand and getting feedback after we launch it. I mean, it's, it's, it's gold, it's gold to really close to your, to your, to your content, creators like that and your, your customers. Sure.
Speaker 1 (24m 37s): And really, it seems like the next natural step for you since you worked so closely with content creators, that many of us. Exactly,
Speaker 2 (24m 45s): Exactly. And, you know, I built a, a good, good name, good trust where the name with a lot of the, the top content creators. And sometimes he would reach out to me directly when that issues and things like that. So I think building this product, I really had already that trust and they knew it would be something, something good. So that really helped me also at the beginning, for sure.
Speaker 1 (25m 8s): Fabulous. Now branded scan is sponsoring large events, such as the why not cam awards and the XPS shows now, what do you hope to gain from supporting these events?
Speaker 2 (25m 19s): I think there's a few things. I mean, one of the, one of the first things would be to really get the brand out as fast as possible. So people see it to reach more people. I mean, they did, they have a great, great reach and a great community. So that really got her in, came out very early. Also, you know, not everyone can just sponsor these events. They, they really make sure your product is good. They make sure you have a good name that was behind the product before you even allow to sponsor these events. So it kinda gives you credibility right out of the gate. That's what happened with us when we started in last January, 2001, and we, we sponsor right away X because they have a great community, a great health, and it really helped us really build early on our, our customer base.
Speaker 1 (26m 2s): Now what's a common myth or misconception about your field of expertise.
Speaker 2 (26m 9s): I guess I would go more in the adult side. Cause I guess as a developer, I mean, there's not really many myths as opposed to being non-social, which I'm not really, I would say more in the adult, you know, like running, working in MP and building MV was really something like, well, you were in the adult. Well the, in their mind they picture, you know, naked people running in the hallways, you know, all sorts of things. When he was really just a tech firm, It was nothing special about it.
It was, it was a tech firm, you know? And I think that's one of the biggest myths of the adult is what the picture your office looks like, how does it work? You know, do you have like naked video shoots happening in the cafeteria is no. You know, and that would get that comment all the time. And even from employees that we wouldn't hire on interviews, that would be their question like, oh, okay. And they didn't expect us to be in that field because you know, it looked like a tech firm. So it was very surprising to them when they showed up.
Speaker 1 (27m 12s): I think if they walked through either your office or through mine gigs, office or gamma, it's like, oh, it's an office. Exactly. There's people at their computers working. Wow. What a surprise. So in your opinion, what's the most important personality traits someone would need to be successful in your job?
Speaker 2 (27m 36s): Well, passion for sure is one of the biggest things. You know, you want to be passionate, you want to be creative. You want to be innovative. I think those are all things that in tech really makes you stand out from the crowd. A lot of people that, you know, go in and build products for the money or just build it because they copy another product and you're not going to have any passionate creativity or innovation that way. You're just, oh, these guys are doing well. Let me just copy the same thing, But you'll never be as good.
And you'll always be behind because the co the company you're copying that they're innovating, they're being creative and you're just falling behind all the time trying to catch up by coughing. So I think passion, creativity, innovation are really the three key things that you need to build a successful business and product, I think.
Speaker 1 (28m 24s): Yeah. And there's in the adult space, especially, there's so much copycatting. And if you go back to your last place, oh God, you wouldn't believe. And we have a general consulting company to you. Wouldn't believe how many people contact me and say, oh, I want to build something like only fans, or I want to build something like, like many vids. And of course, none of them have any money or, or any expertise, but it's like, oh God, you know, and it, yeah, it's great.
Except because they go on, that's where the money is. And it was that way with cams for a long time. But I agree with you. They don't have the passion for it. If they don't have unique ideas, they're just going to be one of many,
Speaker 2 (29m 13s): Exactly. Because if you're building a product to make money, that's your goal. You're never going to be successful. Money will come later. You want to build something that you're passionate, that has a goal. It's really truly making a difference. That way your creativity and you, you're going to innovate that field. You get it through tech, but you're going to be creative. And to find new ways to help people in this night, eventually you'll stand out and eventually you will get, again, eventually you will make money, but making money is only a consequence. It can't be your, your goal.
And that's, and those that go that route, then you're never going to succeed. Really.
Speaker 1 (29m 47s): You know, it's interesting. You mentioned that. And I never thought about it before, but everything I've done, especially in the adult space has been because I saw a need and it was something I thought I could help people with started out with my marketing firm, because I could tell, I went to a few shows. I was, I had a couple of websites. I went to a few shows. I sit, nobody knows anything about marketing. Okay. I can help with marketing the general consulting, the same way people, startups, and especially, and mainstream companies needed help getting started.
And the website broker and came about, because I had a marketing client that said, Hey, I want to sell my websites. I thought about it and said, oh, I don't think anybody's doing that. And after I did the deal for them, which was surprisingly easy for me, cause I had the contacts. I said, oh, I think I got a company here. So I've done the same thing. And I'm passionate about everything I do though. That's that's just me.
Speaker 2 (30m 54s): Well, that's it finding a need is, is definitely powerful for sure. You need to find that need, that, that people are looking for and you mix it with a passion. I mean, if it's a need that you have zero passion about, I mean, yeah, I don't, I don't build furniture if they're just, you know, building a sofas and not going to do it. It's not my passion. No. However, sites that is my passion. It's found yours as well. And that's how you can really succeed to put into 12 hours a day. Sometimes at the beginning, not paid. Right. You need to be passionate about what that type of time, you know?
Speaker 1 (31m 24s): Yeah. It's like my wife with cactuses, don't ask, we got, we got a backyard full of cactuses now because she's passionate about growing cactuses in Thailand of all places. Anyway, what's one thing about your field of expertise that almost no one agrees with you about,
Speaker 2 (31m 43s): I guess he would be building relationship with your competitors, with other companies in your space. Like I'm a, I'm a huge relationship guy. And I find that, you know, sometimes maybe it happens more in the adult more, but people, yeah. Sometimes with competitors, they don't like to socialize and I've socialized with a lot because I guess at the end of the day, I'm maybe an approachable guy. So I really made a lot of contacts in the space, even as a competitor itself.
So for me, I guess it would be that is really known, be friends, which competitor I attended a day. You're all, we're all healed here to help the community make gift services that helps them. And if we make money, that means they're doing well as well. So we're all in it for the same reason. So there's no real point to, to not know, to not say good things and not hanging out and have a beer. You know, that's something that I don't like seeing is, is kind of people that don't get along just because there's potential, same clients, you know?
And that's something that I guess not many people agree on, but when they do, they realize they realize how powerful it is, the networking aspect of things.
Speaker 1 (32m 58s): There's, there's always going to be a time for synergy where you can both make money.
Speaker 2 (33m 5s): Yeah, of course, of course there's always opportunities. You never know. This project can lead to another project that you potentially do the same, you know, we have a deal with, and you partner with that old competitor. So there's always new doors that open. And at the end of the day, you know, we sh we should all stay safe, lies and socialize. And I think we're all in it to help people, you know,
Speaker 1 (33m 24s): I can't agree more. So tell me about an influential person that impacts your work.
Speaker 2 (33m 30s): Yeah. There's a lot of people. I mean, around me that I know personally that impact me, that I won't bring them up there to radio, but when I could say maybe as a public figure, someone that I really admire their, their personality. And I would say, can we use as a good example? You know, Canada Reeves is a very successful guy. People like him very down to earth, no matter how much money he has, you know, he'll help the next person on his last very, I would say very, forget the word exactly to say it, but it's someone that you would like to stay become.
If you do become big and successful, you want to always stay around and still humble. There you go. That's the term, you know, that's, you always gotta, gotta stay true to yourself and be nice to people. And kind of, he was a great guy. I admire him as a person. So, but yeah, I'm not going to pick like developers and you know, the CEO of apple cause he's cool. And you know, the CEO of Tesla is like, yeah, I mean, they did great things, but him, they, we can all do our own paths without falling into someone else's shadow.
For me, what's most important is people that can balance success with family and friends. And at the end of the day, that's what it is. And there was a quote actually from the, from one of the, the, the, the owners of Google that said life is like juggling five balls in the air where one is glass and the other four, sorry, one is rubber and have the format of the glass. Rubber is your work. You know, if it falls down, something happened, it'll bounce back up. There's always going to be another opportunity to make money.
But the rest, you know, you have family, you got health, you got friendships. Like those are things that are made out of glass. And if you let them drop too often, they break they crack. And that was a great, great speech that he did recently, which is exactly that. I mean, life's about balance and you know, you can't be jumping and only into work and be a workaholic and forget your people, forget your family, forget your friend. I think at the end of the day, people that really impact my life is people that I can see that can do a great balance of work, success, family, friends, you know?
Speaker 1 (35m 41s): Oh, that's, that's good. So what changes are you looking to create in this industry?
Speaker 2 (35m 47s): I think my primary goal be that every single content creator and influencer, they have access to brand protection tools, you know, without having to sacrifice their paycheck every month. Like a lot of models they'll make hundred dollars every two weeks or $200 a month at 300, they can't afford brand protection service that currently existed before Brandon scam. So I want to be able to bring tools for them to help their brands and for them to make money and feel safe. You know, because in the end, when, when they get catfished or their content gets leaked, when they protect, let's say they want to hide all their content from Canada or Quebec or whatever.
And then the content gets leaked the next week. They just start, you know, they don't have that much money to protect their brand, but now all their contents of delve online, what's going to have big, they're going to feel, they're going to feel betrayed. They're going to feel that they can't trust working online, you know, and they're going to feel horrible that maybe their family's gonna find out and all that, so that I want to give them that security. And I want everybody to have access to the security and this feeling that, okay, I feel safe. Someone's on my side that if something happens, Brandon scans here, and I want to feel like that person on their side, I say, we got you.
Speaker 1 (37m 0s): That's very cool. So what's the biggest challenge you're facing in your business right, right now. And what are you doing about it?
Speaker 2 (37m 8s): I think it's more or less scaling a team. You know, making sure counting is up to par. HR is always a tough one. You know, accounting, scalability. Those are things that are always the hardest challenge of building a business. The product part is always, if you have a good product and you know how to scale that it speaks for itself, it grows. It does well, you develop it, you launch features, but the people, your, your company, that's, what's always harder to build. So scaling that, hiring people, making sure they meshed again, make sure you chose right. And we should, payroll is going on time. All these things.
That's the part that's always harder. So that's what is always challenging. And that's my role now is to really make sure that scale efficiently.
Speaker 1 (37m 47s): Well, it doesn't sound easy.
Speaker 2 (37m 49s): I think we're now we're already at 21 people in the company. So, and we've been around for less than a year, eight months to correct.
Speaker 1 (37m 58s): Yeah. You can. The fact that you can say that you're, that you're, you're supporting 21 families at this point after less than a year is pretty darn good. Thank
Speaker 2 (38m 9s): You. Appreciate it.
Speaker 1 (38m 10s): Yeah. So what's an upcoming feature to branded scan that you're excited about.
Speaker 2 (38m 16s): Well, we've launched a lot of features over the last few months. So our goal now is to really improve like our spiders improve the automation, the dashboard to look. One thing we launched actually last week was a branded score. It's kind of like a health score of your brand. And it goes up as you have less tasks to do, unless you've printed is to take down. So kind like a credit score in a way. So it gives you that feeling that, okay, I'm doing everything for my brand. You know, it's, it's 95, it's in the green, it's in the red, you know that you have a lot to dispatch still. You didn't do it. You have some tasks to do on your, on your dashboard.
So that's one feature we just launched, but I know we had a few other ones that we're doing for, but it's more for accuracy and making sure Cassius accounts getting done. I mean, we launched the, the one that does facial recognition so that we're able to scan catfish accounts, match a wrong, false positive with real one, actually, because we have your profile pic and we can match all their pictures to make sure of accuracy. So that's also something that we're improving all the time, but now it's really mostly ensuring that our dashboard is, is easier to use you sign up at right away.
You know what to do that. We created a wizard also for first science, but also we want to do a, an automation where, you know, kind of like a basic and advanced feature where basically you just run two through, through your tasks, very easily with the next button and just do it. And you've got the advance, which shows you all your dashboard, you know, all the infringements. And it's a little more for the advanced user. Some people may be to get overwhelmed, you know, when they get a thousand infringements, where do I start? You know, a simple task feature is something that we're working on right now. So it's really just an easy to do. Next next click, click, click.
I'm done. You know, very cool.
Speaker 1 (39m 57s): Well, Hey, Gino, I'd really like to thank you for being our guest today on adults. I broke her talk and I hope we'll get a chance to do this again really soon.
Speaker 2 (40m 5s): Definitely. Hopefully we'll meet at one of the convention soon in person.
Speaker 1 (40m 8s): I look forward to it. My broker tip today is part six of how to buy an adult website. Last week, we talked about the sales agreement. So now both you and the seller have signed the agreement. What comes next? There needs to be an escrow setup where you send the money, whether it be a one-time payment or a deposit. If you're going to be making payments, this has done about half the time. These days, the seller for their part puts the assets of the sale into escrow, namely the domains being sold and any other tangible assets that can be put into escrow.
Your attorney can give you more information on that. We recommend escrow domains for escrows. There are a firm out of Washington DC, and know they're not paying me to say this. I just use them, trust them. And I'm delighted by the work they've done for us. Either an escrow agreement will be drawn up by them in the case of a customer escrow, or if it's a simple one, it can be set up on their website. Then you, the buyer, the seller and the broker will be contacted by escrow domains with further instructions, such as wiring information, the escrow is opened and either the deal closes within a matter of days or an inspection period is allowed.
It all depends on what the agreement calls for, whether you need an inspection period really depends on whether there's still some information you need to find out prior to the deal, closing your broker and attorney can advise you more on this and it's on a case by case basis. Then the money is transferred as are the domains and the deal is closed. Now in many cases, in fact, most of the time, the seller either stays on board for a period of time to help with the transition, or is at least available on an on-call basis to answer questions.
This is something most buyers should ask for, but at this point you pretty much own the website. What do you do now? We'll talk about this subject more next week and next week, we'll be speaking with Anna Lee of 2 0 4 9 entertainment. And that's it for this week's Adult Site Broker Talk. I'd once again like to thank my guest Gino from BranditScan. Talk to you again next week on Adult Site Broker Talk. I'm Bruce Friedman.