Speaker 1 (0s): This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on in our business. Plus we give you a tip on buying and selling websites this week. This week we'll be talking with social media guru Jason Hunt.
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There are over 30,000 videos. Retention rate is 85%, only $274,000. Now time for this week's interview. My guest today on adult site, broker talk is Jason Hunt of merged media. In fact, Jason was one of our first guests when we started the podcast. Jason, thanks for being with us again today on adult side broker talk, I am super pumped to be back. Thanks for having me, Bruce. I'm super pumped to have you.
Now we'll tell everybody about your company. Merge media is a full service digital marketing agency. Their services include web design, SEO, SEM, and social media marketing. Jason is the founder of fresh crowd, which was a successful social media marketing company that merged into merged media a few years back. Thus, the name merged media Jason's team is located in Ontario, Canada. Jason is of course the social media arm of the company. He uses Facebook and Instagram advertising to grow your business.
Their services range from social media management to Facebook and Instagram advertising. Their social media marketing services are strictly meant to help business owners. Like you reach a wider audience, increase the traffic to your website, expand brand awareness, convert more leads to sales, improve customer satisfaction, and become a thought leader in your community. So, Jason, how was that for a commercial?
Speaker 2 (3m 42s): You know, I need to bring you on tour with me. I think Bruce was very impressed with that intro. Thank you for that.
Speaker 1 (3m 48s): My pleasure. So let's talk about the power of Facebook in 2021. How well is it still?
Speaker 2 (3m 56s): Yeah, I love that question. It's a good question. A lot of people wouldn't know to ask that question because you know, they don't, they're not, they don't really know that how much Facebook actually changes and it changes. It seems like every couple of months, there's some sort of a change, whether it's a new ad placement, whether it's, you know, new restrictions or policies that have been added in and, or a new account manager with Facebook, things are just always changing on the platform. But in 2021, is it still working? Absolutely. I mean, look at it. Like even people are spending tons of hundreds of thousands of dollars on billboards on next to freeways because they want that attention.
They want the traffic that's going by that billboard and Facebook is the highway that has all the traffic. So, so people are that people are definitely still taking advantage of it, but you just need to be smart with the way you're using the platform you need to, you can't be hitting the boost button. You need to start optimizing for certain actions. You actually want your users to take whether it's traffic to your website, whether it's putting in their information on a Facebook lead form or whether it's engaging or watching video content, whatever it is, whatever you tell Facebook to do, they'll do it.
So, you know, the power of Facebook in 2021, well, we're doing a lot more nurturing prior to asking on Facebook more so than we ever have. You know, we used to run a lot of, you know, aggressive ads towards cold audiences. They're not as effective as they used to be. And you really do need to get them in your ecosystem by using some sort of a value proposition.
Speaker 1 (5m 26s): Interesting. So I shouldn't just hit the boost button
Speaker 2 (5m 30s): Don't ever hit that boost button. Now it's tempting, Bruce. Okay. I know you're a button smasher. You're like, oh man,
Speaker 1 (5m 35s): I gotta tell you. I love buttons.
Speaker 2 (5m 37s): Yeah. Yeah. Don't hit the boost button though. You're you're what you're doing. Anybody who presses that boost button and says, I'll throw $10 a day and hit this button and, and play Facebook will take your money if you give it to them. Oh yeah. That's easy. It's easy way to give Facebook money. It's putting Facebook and Facebook slot machine, you know, but what you're doing is you're telling Facebook to go and get your ads in front of people, put your ads in front of people that have a tendency to scroll through content. Because like going back to what I just said a second ago, you're telling Facebook to put your ads in front of people that take a certain action.
So if you sit boost, you're optimizing for awareness. So what's happening here is Facebook is being like, okay, well, let's see here, Bruce wants to put his ad in front of anybody. That's 18 plus living in the us. Cool. And here goes your ad. They'll just throw your ad out there. But what they're going to do is they're going to find all those people that are not being targeted by those savvy marketers that are looking for the people that are clicking on content and becoming leads and buying stuff and all that stuff. You're optimizing for the people that just fire through content all day long. So that's who you're going to get, get what you pay for garbage.
Exactly. So that's what happens when you boost, that was kind of a long winded explanation of boost, but I think,
Speaker 1 (6m 48s): Okay. So, okay. Yeah, we can be long-winded on this podcast. We don't have a time limit. Jason. We can talk, we can talk about Facebook and social media for three hours if you want. And it's, it's perfectly okay if you're, if you still have, if you still have a voice it's okay.
Speaker 2 (7m 4s): Exactly. And plus it's going to be way past my bedtime, but that's okay. That's true.
Speaker 1 (7m 9s): That's true. As we record this late in Jason's evening after the kids have gone to bed.
Speaker 2 (7m 16s): Oh good. I'm an, I'm a night person. I actually prefer to work at night to be completely honest. So there you go.
Speaker 1 (7m 22s): Now I used to be, when I was younger now, how would someone lower their ad costs on Facebook? I guess not by hitting the boost button.
Speaker 2 (7m 32s): Yeah. You want to definitely avoid that. I mean, lower costs. It's very easy to generate low cost. And then one of the ways to do that is by open targeting. What that means is, is, you know, people like to take advantage of all the interests. Like I want to target, for example, small business owners or people that like this person or this athlete or this public figure or this model, you can do that. That's great. But think about all the people on Facebook, especially since Cambridge Analytica happened, that decided not to give any information to Facebook.
There's a lot of people out there that are in your target audience, state, you don't know how to get in touch with them, but those people might have the same tendencies as your customers, as your ideal clients. Facebook knows whether those people have a tendency to click on content and purchase online. Not everybody does that. Facebook knows if you have a, if your audience, you know, spends a certain amount of time watching a type of video, you know, Facebook knows that they might not label, you know, Turks and Caicos as an interest on their Facebook page, but maybe they watch a ton of videos from Turks in case goes, well, there you go.
Facebook knows this person likes Turks and Caicos, right? So I think to lower your ad costs, what you need to do is just try to target as big an audience as possible, especially if you're targeting a cold audience.
Speaker 1 (8m 46s): Okay. Is it better to target a cold audience or a warm audience?
Speaker 2 (8m 51s): Oh, well you always want to get to a warm audience. That's definitely what you want to do. But when you're starting out, especially testing, you want to have it as big of an audience as possible. Now what happens here is once Facebook understands the audience that you're after, they'll get your ads in front of people that look like your customers more frequently, usually after the learning phase phase, which is a better week long. But to go back to your question, retargeting is so important because you want to increase that ad frequency. Usually the first time somebody sees one of your ads, they're probably just going to, they're going to blow right past it and not think twice about it, but it's continually getting in front of them, increasing the ad frequency to about four or five or six, meaning that person seeing your ad about four or five or six times.
And then it becomes familiar. And that's when it gets really fun. Because now you can get certain types of ads in front of those people that are familiar with your brand, such as, you know, addressing objections. Why wouldn't somebody purchase your product? Why wouldn't somebody trust Bruce to sell their adult website? Well, let's address that with a testimonial ad to a retargeting audience. You know what I mean?
Speaker 1 (9m 50s): Yeah. Yeah. That makes sense. You know, as you know, I spent forever and radio and the one thing you learn right away in radio is it is all about frequency it and it's, it's really the same with all advertising, right?
Speaker 2 (10m 5s): I, I like, I like thinking of it this way. You know, it's like even people, you know, we go to a lot of the same trade shows and events and you know, people that go to these events is spend a lot of cash to get some banner space, which is awesome. But you need to compliment those efforts because if you're spending so much money on a banner, on an event or at a meat market, then why aren't you using Facebook as a target those people at that physical location? You know, you don't have to spend a lot on that Facebook ad. You can spend 50 bucks and target a physical location at a same place where they're going to be seeing your banners all over the place.
That's increasing the ad frequency that we're talking about, same as the radio, right? If somebody that does radio, if you're targeting a certain town or city or area where you better be running some Facebook ads to that same area, right. To just increase that ad frequency.
Speaker 1 (10m 50s): Yeah. And you have, you have clients, I think quite a few clients who do trade shows. So they buy off on that concept.
Speaker 2 (10m 59s): Oh yeah. A hundred percent. And I mean, even working with the events themselves, you know what I mean? There's, you know, targeting people that are at the physical event, you know, if you want to get a certain message in front of them, there's still, you can get so creative with it. If you're an event, you know, partner, and this is one thing, just going back to the very first question, but the power of Facebook in 2021, using some of the connections that you have, you know, in, in kind of your network or your community to piggyback off each other, you know, like, like a great example of this is we work with a magazine. It's a real estate magazine, but now we're using that platform, which has, I believe it was like 43,000 followers.
And we're using that platform to have like people that want to get in front of real estate brokers are using their platform, their branding and advertising their products under that brand. Sure. It's it just gives additional credibility to the actual product itself instead of a product selling their product on their own page, right. The product selling their on a high authority page. Sure. I'll try to get influencer.
Speaker 1 (11m 57s): Absolutely. Now how can an adult business best used Facebook?
Speaker 2 (12m 2s): Okay. So the best way to do it and, and seeing this done successfully is the use of a lead magnet that is not in any way, shape or form related to adult. Facebook's getting savvier by the day at sniffing out a lot of the users that go against policy. There are blackout marketers out there. You can talk to them. It's not really my, my lane. I'm a white hat guy, but for me, if, if, if to work at working with our businesses, it's, Hey, let's use Facebook as the platform to get that information we need from them, right?
Use Facebook to get them off of Facebook. I use Facebook to get that name, email, phone number in some cases, or, you know, any other additional questions you might have and get them over to email and have a very solid nurture sequence because in emails where you're going to sell them, you're not going to sell them on Facebook. So let's take your steak. For example, let's take out site broker. I think it's a great example. You want to target people that you're a little easier than a typical adult site because Facebook doesn't frown on. Like, it would a lot of other ones. So let's talk about, let's talk about something else.
Talk about dating. Okay. So in the case of dating, you know, dating is very difficult to advertise on Facebook. So why not create a piece of content? We can call it a lead magnet, a white paper, downloadable PDF about the top five places to take your dream date. You know, something like that, top five places to impress your dream date, right? That's a great little lead magnet for a guy that single that's trying to get, get out there and start to start to mingle, right? So why not?
You know, something like that, what would be more than willing to submit their name and email in exchange for this downloadable PDF for lead magnet, which could even exist on somebody's blog? That's the thing. If you're like, where am I going to get this content? Go look at your blog. You probably have some great content on there that you can turn into a white paper that is just enticing enough for people to provide their contact information, to receive it in return. So, so going down that, that avenue. So now that person submits their name and email in exchange for that, you know, top five ways to impress your dream date, lead magnet.
And now you have the sequence of emails that are following that up. You've now filtered this person off of Facebook to be one of your ideal sweet spot clients. Now it's on you to just nurture them, to getting them to sign up to your program. It's just using it in that type of a way where you're not so direct with the sale.
Speaker 1 (14m 22s): Isn't it? Don't you find it difficult though, in your business to get adult companies, to even consider Facebook
Speaker 2 (14m 30s): Book a hundred percent. Yeah. That is tricky. And it's funny because you know, I get that question every single time I go and speak at TES or internet straight, you know, I I'll always get that question. And it's the thing is you just kinda gotta understand that it's not, you're not going to get that ROI right away. It's not going to happen. Yeah. And you do to deploy patients. It's not like, Hey, let's just try a three-day test. Like you might say to a website to try the traffic. It's not like that because of the abilities that we have to target and retarget, you have to give it some time.
So that first month, you know, we're deploying a lot of different types of creative, a lot of different types of copy headlines. And we're testing everything against different audiences to find the winning combination. And then once we find the winning combination number doubling down on what works, and that is kind of, you know, it's, it's, I'm losing my train of thought here, but where are we going with that?
Speaker 1 (15m 25s): Mine goes off the track many times a day. No, I mean, do you have to, do you have trouble convincing and I'm older than you, you have trouble convincing adult companies to even try Facebook.
Speaker 2 (15m 37s): Yeah. It, it, and it's just, it's just having that patient. So we've worked at quite a bit of adult and it's, it's just having the patients with it, you know, almost giving it, you got to give it 90 days in terms of convincing. It does get tricky because Facebook's just that thing. It's a, it's a huge audience, but people are not really taking advantage of it because they don't necessarily know the right strategies to take, to get that audience to convert because there are other places out there that you don't have that you might be able to get an easier conversion. But this one here is just more about building the brand, any sort of company out there.
If you're an adult company, use Facebook to build a brand, get people familiar with your brand and then use the opportunity to sell them over email, not on Facebook.
Speaker 1 (16m 19s): Okay. Now, how are you using Facebook with SEO? I know you guys obviously have an SEO department, which I'm utilizing, how do you put the two?
Speaker 2 (16m 29s): Yeah, sure. So that was one of the big reasons why I merged my company in the first place was to merge it with an SEO company. So we can take advantage of, of some of that direct traffic that's hitting the site, the high intent stuff. Right. You know, that's, if you're getting a lot of traffic from SEO, that's high intent it's for, for whatever, let's say adult site broker, you know, let's say, you know, you're getting a lot of people looking to sell websites. Well, we want to make sure we have a Facebook pixel installed in your site so we can get the right message in front of those people, that hot audience that's seeking out your services.
Right. And it's going to be a very specific message that we're going to hit them with a Facebook ad. It's again, increasing the ad frequency. If somebody goes and searches for how to sell an ad on a website, they might click on a few sites. But if they click on auto site broker, and then, you know, five minutes later when they're on Instagram to see a swipe up ad for like, Hey, did you know, did you know, how have you met Bruce? Do you know, Bruce, Bruce has all these contacts. He has a massive Rolodex. He can sell your adult site and no time, you know what I mean? Like something that is just going to like, get them back over to your website. That's the key. Right? You want to get the back over there and stay top of mind and that's that, that it just helps compliment that, that SEO high intent SEO traffic.
Speaker 1 (17m 39s): Hm. Okay. That makes a lot of sense. We'll have to talk about that now is blogging because we haven't done the two together is blogging still important, 20, 21. And why? Yeah.
Speaker 2 (17m 52s): You know, we, we have a pretty hefty blogging, or I guess you could say copywriting department merged and it's, it's super huge. We use certain there's certain tools that we use to make sure that, you know, we're ranking amongst the competitors. I, I definitely think it is still important in terms of, and I've had this conversation with some industry people as well. It's like, should I use my, you know, my blog has an opportunity to make it really like SEO out. I guess you could say, you know, like the SEO using these tools like surfer SEO to make sure that you're ranking or do I just continue to create this blog?
That's very lifestyle oriented talking about my life because it is two different types of writing. Now on that side of it, I don't know if that's the best route to take is continuing to write that personal blog. If I would be suggesting vlogging, because people have a tendency to watch videos more often than not, we're on the SEO side. You know, if we're doing blogging for SEO, it's like, it's very high intent searches. So I still think it serves a purpose on the SEO side, but on the other flip side of it, I just don't know if people have the attention anymore to be digesting or consuming, you know, personal blog content.
I just think flogs is the way to go. I could be wrong with that, but just from what I see, you see a lot more traction with blogging and on social media obviously then than you do and, and just writing a personal piece on a blog.
Speaker 1 (19m 15s): Okay. Well, what about, what about blogging when it isn't connected to social media?
Speaker 2 (19m 22s): Yeah. So if you mean just like on the website, you mean
Speaker 1 (19m 27s): As an SEO tool?
Speaker 2 (19m 29s): Yeah, absolutely. A hundred percent. That's, that's where we're, we're always utilizing that with every single client that signs up. We want to make sure we have a, you know, a blog content that's going out there on a consistent, consistent basis. And, and, you know, obviously, because things are always changing in search, we just had a, a Google update happened there a couple months back. So, yeah, luckily, right. So just, you got to stay on top of that and pumping up blog content on a consistent basis is, is always important because your keywords and the volume of keywords that are being searched is always changing as well.
Speaker 1 (20m 0s): Sure. Now this is kind of a loaded question, but I'll ask it in any way, should a business hire someone internally or outsource their digital marketing and why? Yes.
Speaker 2 (20m 12s): Yeah. So, you know, it's, it's a good question because it really depends on where we are businesses at, right? Like in a lot of cases, sometimes it's good. If you're a massive businesses having, you know, you have a massive budget to spend each month on, on SEO, SEM and social. Sometimes it's good to have a point person internally that is kind of navigating those waters, you know, communicating with that team because you know, this is kind of why, you know, my business did create the one-stop digital shop is because we have all of those individual areas and how so business owners don't need to deal with somebody for their Google ads, a different person for their SEO, a different person for social and other, for their website.
It just makes life so much easier for our clients. But there are benefits to hiring that internal person at a bigger company because that point person will be the liaison for all of those other departments. And one person cannot, cannot, cannot have the, the skillset required for all of those different departments. There's technical, there's creative, there's analytical. It's just, it's tough for one person to encompass all those skillsets. And that's why you kind of need a team to do it for you. So I would say, I would say hiring a hybrid of the two, or if you don't have the, the funds to hire somebody internally, then hire that one-stop shop that can take care of, for take care of all of it for you in house.
Speaker 1 (21m 27s): I think that when you say that, I think it's really important to 0.1 thing out because I have experienced it with our marketing company. I talk to people and they go, oh, we have marketing in house. And what you come to find out is they've got a recent college graduate handling their marketing and in your case handling their social media. So maybe you should talk about guarding against having someone who maybe isn't an expert.
Speaker 2 (21m 58s): Well, you know what, that's your brand. And, and, you know, you want to have somebody to just test with your brand and test with your money, or do you want to hire somebody that's experienced, right. And I think a big benefit of hiring outsourcing it is, you know, you can really get an entire team at the fraction of the cost of hiring somebody, you know, internal. And I think that's, I think that's very important. I think, cause you got to factor in your ad, spend, the ad spend is not, not included in that employee's salary, you know? So you gotta factor that in as well.
And I think that is kind of a sweet spot for us is, is those businesses out there that, that do have that realization that they, they, there isn't a better solution out there that has a better skill set at a cheaper price.
Speaker 1 (22m 40s): But you, I mean, you guys work with some larger companies too, right.
Speaker 2 (22m 44s): A hundred percent and those companies, and that's where I mentioned the hybrid. It actually works really well if we're working with a marketing director at a company directly with them because it takes away that element of having to educate them as well, which happens a lot with business owners. You know, I tell that to business owners, it's like, Hey, you focus on your one thing and we'll focus on our one thing. And then we'll talk at that at the results at the end of month, you know what I mean? That's kinda, that's kind of a situation that we want, but with a marketing director, when we're working directly with the marketing director, we don't need to have any, there's no education involved. It's all about the numbers.
It's all about getting to point B as quickly.
Speaker 1 (23m 16s): It's possible. You hope so. You hope so hope so. Just like people shouldn't be selling their own websites now, shameless plug number one. Now how is merged media building its brand in 2021?
Speaker 2 (23m 34s): Yeah. So, so back to the narrative of, of building brand, I think it's important. I mean, I'm, I'm the brand ambassador for us and I'm fortunate to have an awesome team behind me. That's a lot better doing those jobs than I am. And one of the biggest things that we did when the pandemic hit is we started a podcast and we're creeping up to episode 100, which is going to be
Speaker 1 (23m 54s): Actually
Speaker 2 (23m 55s): That's great. And you'll, and I think this is it's good because this is episode 65.
Speaker 1 (24m 2s): Well, by the time this runs, it'll probably be 75 or 78 or so, but, but this week, the week we're taping this it's going to be 66. Yeah.
Speaker 2 (24m 15s): Yeah. Okay. So, and this is the important thing and, and, and well, congrats to you as well, because it's not that easy to get the 65 episodes. It's, you know, this, and I think it's a big, it's a big challenge being consistent. And, and we talked briefly about this before we went live here and that's, you know, I've had a couple of times where it's been like the F like we go live every Tuesday and on the Friday prior, we still didn't have an episode lined up for the Tuesday. So I'd be, I'd be sitting there for an hour, just DM-ing people on Instagram, just trying to get a podcast guest.
You didn't call me,
Speaker 1 (24m 49s): You didn't call me. You know, now my feelings are really hurt.
Speaker 2 (24m 53s): You're on the street style through, so, okay. I think you're like number 12 and I got the number nine and locks. So
Speaker 1 (25m 2s): I feel better kind of,
Speaker 2 (25m 5s): Yeah. We just need a topic and we can't talk about the 49ers and we're not going to talk about the giants. Okay. Come on. So, so, well, yeah. So what, what I was getting to there with that was that you have to be consistent with the podcast. And, and this is one of the ways we're building our brand in 2021 is being consistent with the podcast. But that podcast, when we do it, no intention is to sell was not about selling it all. It's a PR like I had a girl on last week talking about the power of the moon and how people can use the power of the moon to better their business.
And This has nothing to do with, there's no business there for me, but what it might do is provide some value to my audience. And that's what I'm leading with with that. Because a lot of the times
Speaker 1 (25m 48s): The moon, I think the 49ers and giants would be a better topic, but maybe they're slightly prejudiced.
Speaker 2 (25m 54s): Fair enough. But yeah, but it's, it's how it was using the power of the moon to who's geared towards entrepreneurs to better your business. She's a realtor and she uses the power of the moon, the cell houses. It's crazy. Like she'll have conversations. So say the murders in the third quarter right now, let's not sell this house yet. Let's just wait until it's full and then we'll put it on the market. No, that's not true there really well. Anyway, go listen to that podcast episode on the merge marketing podcast, shameless plug for myself.
Yeah. But, but with the podcast, I think it's one of the best things that we've done just by bringing that top of top of funnel awareness. It's been really good because there's not, it's rare that have a conversation now with somebody that signs up as a client that did not, at some point, listen to the podcast and have something to say about it. So
Speaker 1 (26m 42s): You were one of my main influences to do this. I remember I had you and a couple of other people telling me I should do a podcast. And I think you kind of pushed it over the edge. You said, do
Speaker 2 (26m 52s): A podcast. And I said, okay, damn it. I'm going to do a podcast. And yeah, it's been awesome. It's been, it's been completely awesome. Yeah. And it's, you know what, it's, it's probably one of the funnest things I do. Oh, absolutely.
Speaker 1 (27m 5s): I love, and I'm a writer, I'm a former radio guy. So, you know, it's kinda, you never get that out of your blood. So, so is podcasting for everyone.
Speaker 2 (27m 14s): I, you know, I, I do think there is a place, if you can carve out a certain niche, you know what I mean? It's, I think it's very, you know, the point of entry is very easy, you know, we're just having a simple conversation here on Skype. Right. And, and it's being recorded for ours. It's, it's really like I'm using a platform called stream yard. So I capture the video content. Yep. So what happens is we're going live on Facebook and then I'm sending that over to my team. Who's cutting it up and grabbing little short 32nd clips.
So we can put those clips on Instagram. Facebook's Tik TOK, LinkedIn, they're going everywhere. And, and then from there we have the actual audio which goes live whenever we launch it on, we launch on Tuesdays. And then, and then from there, it's just like basically following up. And, and, and it's, we're creating blog content off of those podcast episodes as well. So there's a lot happening behind the scenes for it. And I think that's the key. If you have that infrastructure set up, or you have a team around you that can take care of a lot of those tasks and there's tons of companies out there that can help you actually automate a lot of that stuff, then it makes it easy.
You just have to show up and have conversations relevant to the audience that you're trying to target. That's important. Like don't make it for everybody, make it for a very specific audience because you know, the closer you can marry that with your audience and, and outside broker talk is a great example of that, right. Is, is, is you could see better results and you get better retention and people will subscribe because they're going to get consistent content. We can, we go?
Speaker 1 (28m 41s): That's true. Yeah. And we have some great guests like you. So what are some best practices for marketing apart?
Speaker 2 (28m 49s): Yeah, I think definitely using social media is a great way to do it. Like I just said, getting, getting some clips cut up. If you can do a video, it's a, it's a bonus. If not there's platforms out there like headliner, if you just have audio based, you can throw an audio. And they do like those little radio waves and stuff like that. You can do some, do some funky video stuff with just the audio, but, you know, doing that is important. And, and like I said, carving out that audience using Facebook ads is a great way to do it. We're spending, we're spending just about 30, 40 bucks a day to drive listens to our podcast.
And one of the things we're doing. So for example, we had a podcast episode with the sales automation guy. So all the clips from that episode, I'm targeting a very open audience in north America, people that are salespeople so much, like we talked about earlier, having an open audience, it's pretty open. I'm targeting anybody with any sort of affiliation with sales throughout north America, millions and millions of people. And yeah, but it's getting the right content in front of the right person. There's another one. Like for example, the moon episode, I am not going to target that same audience.
I'm not going to target salespeople. She specifically focuses on female entrepreneurs. So I'm going to target that episode strictly geared towards female entrepreneurs. And, and that's the point is that every episode you try to carve out a niche and try to target that, that niche with that episode. And you'll, you'll find yourself getting listens. Sure.
Speaker 1 (30m 16s): Now you have in the past pre pandemic, I got to talk about that in every episode, it gets old. You have certainly been a regular at many conferences. Are you planning on going to any this year?
Speaker 2 (30m 31s): I would love to. I love to. Yeah. You know, I'm, I'm dying to get out to Prague. I'd like to go to Prague. Unfortunately, I just got to wait for the regulations here in Canada, just to, I think they're easing up, but I just want to keep a close tally on that. So that'd be kind of a last minute. And then, you know, there's a affiliate grand slam happening in Malta in December and, you know, affiliate summit. So there's a lot that I definitely want to check out. And obviously the virtual way is the way that a lot of conferences are happening.
Now. I actually had a conversation today with somebody from burning man burning man is you've heard of the burning man festival. Sure. Yeah. So burning, man's going virtual now, which is kind of interesting because if you go to the website, it's quite interesting. They're trying to create the exact experience of in the middle of the desert online, which is very interesting, but they have a stage geared towards like, you know, they have a self-help stage and they have a stage geared towards, you know, wellbeing, wellness, anti-aging all this stuff. And, and somehow they're putting me on there to speak about, you know, the gift of giving and giving away freebies.
So I'm going to be talking a bit about that, which is interesting, which is the approach that everybody should be doing on Facebook, right. That we're talking about here and then just taking it off of Facebook and it kind of applies to any sort of marketing. Right?
Speaker 1 (31m 55s): Absolutely. So what are your thoughts about these virtual and hybrid conferences that have emerged last year and this year? Do you think their heritage?
Speaker 2 (32m 4s): Yeah, I think naturally I think there is a large amount of people that have seen how easy they can now network, how networking virtually has become a norm that maybe look at traveling as kind of a hassle in the past. And it was stressful. And, and I think a lot of people would have had an epiphany and been like, you know what, I'm never traveling again. I'm going to hang out here and just watch my, I have my zoom calls and go to virtual conferences. So I think a lot of people may have went that way, but you're never going to replay it, replace, you know, going out for dinners and the handshakes and the hugs and, and that's never going to be replaced.
So I definitely think there's going to be a place for obviously live events there. I think there's going to be an extra emphasis on how intimate they are. And I think people will appreciate, you know, having face-to-face communication and naturally there's ones that are not conforming back to live events are going to be missing out on opportunities as well. But I definitely think there is a place for hybrid. I think, you know, I think, well, TES just did a hybrid a couple months ago where they actually had Derek streaming. Those, those talks live online at their virtual conference on Brella, the platform Brella, and, and then they actually had the physical conference.
So I think it's cool. I think it's awesome. But then again, I think, I think a lot of event or event promoters might, might worry that that hybrid the virtual side of it will take away an audience. So they might just stick the,
Speaker 1 (33m 30s): I think, based upon their experiences with the hybrid show, I don't think you can expect to see another hybrid from T E S
Speaker 2 (33m 41s): Yeah. That's not too many people, obviously. I mean, you can't just blame the virtual side of it for, for, for that. But I think just COVID itself is just like deterred a lot of people wanting to travel just yet. Right. So, and yeah,
Speaker 1 (33m 56s): What's up, what's been the impact on your business with COVID by the way, I would think it's helped it
Speaker 2 (34m 3s): Originally, when it first hit, we were hit pretty hard. We had, cause we worked with a lot of restaurants, a lot of dental travel business.
Speaker 1 (34m 11s): I forgot about the local aspect.
Speaker 2 (34m 13s): Yeah. So a lot of local businesses were hit really hard, even travel. Like, you know, it was doing a lot with a massive travel company that works with like 3000 travel agents. And for them it was just like business, just marketing budget, stopped business, stopped, everything stopped. There's nothing you can do. Like you can't even have a conversation with them and pivot out of that. It's just really tough to pivot out of that. Like what do you do? You can't do affiliate or
Speaker 1 (34m 38s): Closed, close, what can you do about we're closed now?
Speaker 2 (34m 41s): So it's just, it's really tough. So, but naturally being in digital marketing, you know, we're fortunate enough to be in an industry that we, where we can be nimble. And we pivoted to home renovations, landscaping. We actually are part owners of a landscape company. We're part owners of real estate magazine. So we just, we kind of went with the flow and did a lot of stuff that in those industries that were thriving, people were not spending their money on cruises. They're spending their money on staycations in their backyard.
So, you know, getting decks, done, getting the kitchen countertops done. So those businesses were thriving and they needed leads. So that's where we were able to help out specifically. But the landscape company was just went bonkers when COVID hit. And, and these guys are getting hundreds of calls a day from a lot of it's for big, it goes to the SEO that we've been doing for them. So fortunately, when we're ranking in the top three and all three of those listings come right back to us, it's, you're going to get a lot of leads that way.
Speaker 1 (35m 43s): And things are recovering nicely. Now I would imagine.
Speaker 2 (35m 45s): Yeah. Things are well, things are now. Now it's crazy because now as we come out of the pandemic, hopefully, you know, knock on wood. There's no fourth and they're not locked down with the fourth wave, but you know, it's, it's, it's, it's, it's getting busy. People are, it's almost like people are kind of panicking now because they see their competition spending and they're like, oh shit, got to get my ass in gear and start spending some money. So people are getting very anxious to start spending and start getting businesses.
Speaker 1 (36m 13s): Well, Hey, Jason, like to thank you for being our guest again today on adults. I broker tuck and I'm sure we'll have a chance to do this again soon.
Speaker 2 (36m 21s): Yeah. Anytime Bruce. Thanks for having me. Okay. How about
Speaker 1 (36m 24s): Tomorrow?
Speaker 2 (36m 25s): Hmm.
Speaker 1 (36m 26s): Okay. My broker tip today is part five of what to do to make your site more valuable for when you decide to sell it later, when you decide to sell your website, make sure you have the following information available for potential buyers, detailed information about your company, your website, and any other aspect of your operation. The potential buyers may want to find out about this should include for a pay site, a detailed inventory of your content. Number of images and number of videos. How much of it is exclusive and how much is non-exclusive financial information for at least the last three years.
If your company is that old, this should include sales reports, profit and loss statements and billing reports get all the information organized in a legible format that a good broker can use to sell your property. If you decide to sell it yourself, organize a list of potential buyers and start the process of contacting them. Be realistic about what your company is worth in today's market. The kiss of death is overpricing your property. Is there anything that a potential buyer needs to know such as are you being sued?
Do you have any substantial debts, et cetera? Don't let these things be a surprise to the potential buyer, the leader, find out before the sale and not buy or they'll find out after the sale. And you'll have another lawsuit on your hands, disclose everything. We'll talk about this subject more next week and next week we'll be speaking with Zach Osborn of exclusive.life. And that's it for this week's Adult Site Broker Talk. I'd once again like to thank my guest Jason Hunt. Talk to you again next week on Adult Site Broker Talk. I'm Bruce Friedman.