Adult Site Broker Talk Episode 6 with Filip Karaicic of Quantox Technology

Adult Site Broker Talk Episode 6 with Filip Karaicic of Quantox Technology

Filip Karaicic, CEO of Quantox Technology will be this week’s guest on Adult Site Broker Talk.

Quantox Technology is the leading development and outsourcing company in the adult and affiliate industries. Quantox does all possible types of web and mobile development, including native apps as well as design. They have worked with the adult industry for over 14 years. Quantox Technology has grown to over 250 development professionals including programmers, developers, customer service agents and virtual assistants.

Bruce F., host of the show and CEO of Adult Site Broker said: “It was great to speak to Filip. His knowledge of the development space is second to none. I know I learned a lot during the conversation, and I know you will as well.”

Adult Site Broker brokers websites and companies in the adult space, helping sellers and buyers get together and work out equitable deals. For more information or to find out how to sell or buy a website you can contact on their website.

Bruce F., host of the show and CEO of Adult Site Broker said:

It was great to speak to Filip. His knowledge of the development space is second to none. I know I learned a lot during the conversation, and I know you will as well.

Guest Links


Adult Site Broker Talk Episode 6

[00:00:09] This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and discuss what's going on in our business. Plus, we give you a tip on buying and selling websites. This week, we'll be talking to Filip the CEO of Quantox Technology.

[00:00:34] Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult website brokerage with Adult Site Broker Cash you'll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us at Adult Site Broker. Check our website at Adult Site Broker dot com for more details. First of all, today, let's cover some of the news going on in our industry.

[00:01:00] Jim McBride, CEO of news celebrity site Mr. Skin, has announced a ten thousand dollar pledge of support to the Chicago Community Bond Fund, the collaboration theater company, The Gray Matter Experience, and the nonprofit affiliated with Black Lives Matter in Chicago to bolster local communities. McBride said, When I launched Mr. Skin twenty one years ago, it was always my mission to celebrate the human body and all that shapes, sizes and colors. What we do is always been intended to be lighthearted, enjoy sparking and where we've typically avoided addressing political and social issues. Today, however, there's a movement happening around the country and in our city which requires our energy and public support. Systemic racism and police brutality against people of color have plagued our city of Chicago for far too long, and we all must do our part as members of the community to make a difference. In addition to these donations, our company is planning to offer ongoing support of local Chicago charities through the regular volunteer work organized by our staff will hand Maranto, a San Francisco based man who owned the adult classified ads website. City X Guy was arrested Wednesday in Fremont, California, by federal authorities following his indictment in Texas earlier this month in the most high profile multistate legal action since the shuttering of Backpage. Dot com in twenty eighteen. Toronto's arrest and the seizure of City X Guide by authorities replaced the website with a law enforcement placard, is the first such raid since President Donald Trump signed foster cesta into law in April. Twenty eighteen. The Backpage dotcom raids and seizures predated Trump's signature ceremony by only a few days, according to the Associated Press and the East Bay Times.

[00:02:57] The forty six year old Maranto is being held in the Santa Rita County jail without bail after his Wednesday arrest awaiting extradition to Dallas. The Texas indictment against Paronto was filed June 2nd and includes twenty eight federal charges, among them conspiracy, money laundering and promotion and facilitation of prostitution. The indictment links Maranto to a network of adult oriented websites like Cynic's Guide, Vidi, Reub Shop and variations of the name of the shuttered Backpage dot com. Prosecutors also claimed that in January twenty nineteen, Pareto's sent an email expressing a desire to take over from where Backpage left off. Now let's feature our property. The week that's for sale at Adult Site Broker. We're selling a rapidly growing bukkake Paysite. The site started in twenty fifteen. This is a very rare amateur Bukovsky site that's based in the US. The content features local, amateur and never before seen girls doing gangbangs and bowcock. There is no other site out there quite like it. It's very unique and the style is in high demand. They've been able to be quite successful without much marketing, which leaves a tremendous opportunity for a new company to come in and build the site up even further. The sale also includes the clips store. Their retention rate is high and the site has many loyal members. This is a tremendous opportunity for either an existing company or a new one trying to break into this industry. The site has been reduced in price to only one hundred and fifty eight thousand dollars due to the owner looking for a quick sale and a move into a mainstream project. Now it's time for this week's interview.

[00:04:49] Today on Adult Site Broker Talk.

[00:04:50] I'm speaking to one of my favorite people in this industry and in general, Filip, the chief executive officer of Quantox Technology, the leading development and outsourcing company in the adult and affiliate spaces. Filip, thanks for being with us today.

[00:05:07] Always nice talking to you and thanks for having me.

[00:05:10] Now, here's a bit about Quantox technology, Quantum has been doing development and outsourcing work in the adult and affiliate spaces for over 14 years now. Quantock has grown to over two hundred and fifty people, including developers, programmers, customer support agents, virtual assistants and more. They do all types of web and mobile development, including native apps.

[00:05:34] Quantox makes sure your employee, not to mention your entire project, won't suddenly disappear and run away in the middle of the night.

[00:05:42] That's because they're a company and not an individual. So you can count on the fact your project will be completed and completed on time and on budget. Their staff speak and write in fluent English again.

[00:05:55] Unlike many competitors with a dedicated staff, your project will be done in a cost efficient basis.

[00:06:01] And since they're offshore, you save money. They're frequent sponsors and great supporters of industry trade shows. So you see Philip, Dan and the rest of the talks team often. Philip, why don't you just tell us a little bit more about your company, that maybe some of the things I didn't cover?

[00:06:22] Sure, sure, I will be glad to do that, so, yeah, next year it will be 15 years that we exist to operate. So we are planning a big party. Everybody will be invited by.

[00:06:37] Yeah, so basically the company exists for for the last 15 years, first couple of years, main focus was basically working in affiliate industry is as one of the companies.

[00:06:49] And then basically somehow we slowly switch to more technical side of things. And I actually joined company like 10 years ago, and that's when the decision was made to switch focus completely on technical side and on development. I myself am a software engineer. So basically VOC or Lycos, how many people from from industry knows him, is a very good friend of mine from from childhood actually.

[00:07:16] So he told me that basically he would have a very interesting opportunity for us to work together and well the rest is history like that was 10 years ago. We started having having me as the only developer and then we had two managers. So it was interesting setup. You have one guy who is coding and then you have two guys managing him. But over the years, you managed to have managed to grow a bit. So first we started expanding here in Serbia where we are based. And right now we have five development centers here in Serbia. And we also expanded to some other countries last year. So we also have our own development center in Macedonia and Ukraine. So right now we are at something about two hundred and seventy people, maybe a bit more. And in total we have seven different development centers. So a lot of coding going on inside our offices every day. That's insane.

[00:08:18] Over two hundred and seventy. Wow. So how about you?

[00:08:22] How did you get involved in this business? And to the point where you're at today is the CEO of one of the top development companies in the world.

[00:08:32] Yeah, well, actually, it's it's interesting, as as I mentioned previously, I was actually in banking sector as a developer in in one big bank here in Serbia. And then basically, you know, when I switched here to Quantum's, it was like a logical thing that it looks like round affiliate, an adult industry. Our first clients came exactly from those industries. And then it's like, well, grew organically because we did our best. You know, basically our first clients were usually close friends of ours.

[00:09:14] So you're not making errors or mistake was not an option. Obviously, it has to be perfect. And, you know, once you do something, well, then, you know, they go and recommend it to somebody else. And that's how we slowly grew, like organically in the first couple of years. I think we didn't even do so many shows or, you know, did any like professional marketing or anything like that. Just like you finish one product and then you move on to the next one and then you get like an email from somebody telling you, hey, I heard from a friend of mine with you that you guys can do some coding for me and stuff like that. And, you know, that's that's how that's how we grew. And actually, even today, we don't have any professional sales team, as you know, it's it's just been condensed.

[00:09:58] So talking about our the conferences and discussing any opportunities, new projects where they need our help and stuff like that.

[00:10:06] Yeah. I mean, it's interesting you talk about references. There was somebody one on experience and I'm sure you saw this the other day and said, hey, can you develop can you recommend a developer and contacts, contacts, contacts, contacts, contacts, everybody, just about everybody, replied Quantum's.

[00:10:27] That'll kind of tell you where you're at in the industry.

[00:10:31] Well, yeah, I think that first, I'm sure that there are many good developers out there and many good development companies out there, and they would not dare to say that we are, you know, better than the other. What's your name? You name three.

[00:10:49] I know.

[00:10:52] What I wanted to say is basically what we feel is perhaps our advantage is the experience we have in this particular domain. So basically, what clients really enjoy when they start working with us is the fact that, you know, they actually don't get only like developers, they get some kind of consulting because, you know, whatever type of product they are trying to build, there is a big chance that you already build something like that, same or similar.

[00:11:19] So you can already share some experiences. We already know what are the potential pitfalls, you know, what are the challenges and things like that. So that makes our estimations quite precise, you know, which prevents later delays and stuff like that. So I think that that's it's what makes like working with us nice nice thing for our clients because, you know, they don't have to come and explain us like, OK, so I need to explain you how I know some affiliate dashboard works or, you know, what's a CPA, what CPC or what what's right, what's like what's what's, you know, certain other platforms that people can operate when it comes to implementing and working with other partners like, let's say, payment processing companies.

[00:12:10] We are already very familiar with all of them. You know, people within all of these companies. You know, same goes for the hosting companies, for the industry, for example, and stuff like that. So, you know, when people come across, they tell us, you know, OK, so we are thinking about working with this company. We already know who is the owner, who is the manager, you know, and it's easier for them. And we tell them, don't worry, we'll take care of everything.

[00:12:32] So, yeah, exactly. Hey, I mean, my own personal experience, which I've told you before, but I'll say it here, I worked with many developers over the years. I got to say that I didn't leave one relationship with a good feeling. I've worked with you guys for years.

[00:12:49] You do all of my sites, you do my clients, all my clients, projects and sites, and not a hedge, not a problem.

[00:12:59] So, Philip, what do you like to do in your spare time when you're not working?

[00:13:05] Well, actually, when I'm not working and when I'm not traveling, I like to spend time with my family.

[00:13:11] That's definitely priority number on two small kids and wives.

[00:13:15] So enjoying spending time with them, you know, usually nature hiking and doing things, things like that. So so that's that's number one. And then and then the second thing that I that I try to do sometimes is actually do some coding myself, because as I mentioned, like my background is also like software engineering. And I used to be a developer for many years, which is again, something really helped me when I'm talking with our, you know, potential clients about new projects because they have one person to talk to about all the business side of things, but also technical side of things, which sometimes is easier and more straightforward. So I try to keep myself involved in that world and, you know, use some spare time to do some coding or to just, you know, read some of your stuff and, you know, stay up to date with new technologies because everything is changing very, very quickly. Sure.

[00:14:06] Sure. So you do coding for fun, OK? Hey, why not?

[00:14:13] I cannot say that my wife enjoys me coding.

[00:14:17] Exactly. Exactly, exactly. Boy, oh, boy. I'll tell you. Spoken like a true tech geek.

[00:14:25] Yeah.

[00:14:27] Yeah, he he he pleads guilty to that one. So you guys specialize in the adult and affiliate spaces.

[00:14:34] And I know you also have a number of Fortune 500 companies and Fortune 100 companies that you think you work with. But how important is it to deal with a development company that specializes in our industry?

[00:14:49] Yeah, well, I think it's it's very, very important because basically what many people who are not directly involved in adult industry don't know, it's very demanding when it comes to technology side of things, you know, like you have of payment processing.

[00:15:07] You have huge amounts of traffic. You have design and coding that needs to be compatible with every possible device out there.

[00:15:18] So you have your campaigns that are launched. And during those campaigns, everything has to work perfectly because clients are burning ridiculously huge amounts of money for a short period of time. So there's zero zero for mistakes and stuff like that. So so it can be very challenging. You know, sometimes we talk with other development companies like here from Serbia that are working for some other industries. And, you know, we realize that actually our projects are quite, quite complex. They're not they are not simple ones. So from that point of view, it really helps to have somebody who understand processes, understands, risks, understands, like what are you trying to achieve with a certain product or project and can help you with that. So.

[00:16:05] What's what's new in the development world, that maybe people, people like me who aren't really technical, not at all technical, what's new in the development world the people should know about?

[00:16:21] Well, there are many new technologies coming like almost every year that create the hype and some are here to stay and some just disappear like a block chain, for example. It was a big thing, you know, like, um, I think two years ago and three years ago and like everybody to do something with block change. And everybody tried to basically put it as part of their project, even when it's not necessarily needed.

[00:16:50] But as you know, Krypto went down and then the demand for Bactrim projects also went down. So it was kind of a couple of years now. There are still projects that demand that, but not not so much. And the same goes with some other technologies like VR. And they are it's like something that's always like it's still on the edge. Honestly, I'm not sure what's going to happen. We had a chance to work some really great VR companies and develop some nice products for them. And we know how cool the whole experience can be. On the other hand, all the challenges that they are dealing with. And I'm really hoping that they will manage, you know, to to get through them, you know, and to and to have successful products. So so, yeah, they're like many, many of these new things. On the other hand, you know, there are some some technologies and some things that like in some cases that the thing is about, about technologies is in some cases, you know, clients are always insisting that has to be some super cutting edge technology. At the end of the day, it doesn't always have to be the most important thing, you know, because sometimes it's better that you have your code and your code base coded according to certain standards and best practices. Nicely organized, well documented that you have a good team and things will work just fine. You know, you don't need some cutting edge technology to make every time.

[00:18:15] Of course, makes sense. So we talked a little bit about this before.

[00:18:21] But OK, let's say I'm someone who's looking for development and I don't know who to talk to. And we're talking. Why would I pick your company?

[00:18:35] Yeah, well, of course, that's that's always it's always a challenge, you know, to to figure out which company to work with, because obviously you get to choose among many companies nowadays. There are also many agencies that truly don't have their own developers, but they would offer you the help and services and then they would outsource it to somebody else. So it's just that can be kind of tricky sometimes because you have like two steps of outsourcing. So A of communication. If it's done properly, it can take a lot of your development time up. On the other hand, the other option is obviously, you know, hiring somebody in-house or basically hiring a freelancer.

[00:19:18] Well, the main job, both of these things is that if you don't have somebody who is capable of doing that selection and interviewing process, then you don't know how to do it. So that's that's the first thing. So if you go on any freelance website and try to choose something, you will see a bunch of nice profiles. But how do you know how to pick any of those? There will be any good and same goes if you hire somebody in-house. So, yeah, basically what what we try to do is obviously if we're talking about our industry, we like to show our portfolio and that usually, you know, reassures people that like if you are working with this, this and this company, it has to mean something. You know, we try to be very Spirent. We always like to ask our clients if it's okay for our new potential clients, call them and talk directly. So that's one thing that we like. So we have absolutely no, no, no issues with that. So we always you know, if you are onboarding with your client, they would like to learn more about us. I would send them a reference list of like five or ten well-known companies and their representatives and tell them, OK, just let me know which of those you would like to talk to and organize a call. I want to be present on that call.

[00:20:33] You can talk the recognizer and that that works pretty well. There are some some other things, obviously, that we can do and if we try to do on the sales side. But in most cases, you know, this is not this is not a really big industry. So, you know, if you do something, everybody will know very soon. So you better not do that.

[00:20:53] And Google, a simple Google search takes care of a lot.

[00:20:58] Exactly, exactly. Well, on the other hand, what we like to what we like to mention as kind of, you know, good side of working with a company like ours, is that kind of continuity and persistence that you get because, you know, you don't have any issues with, you know, your developer leaving the company or your freelance developer working with you. Just stop answering your calls, which happens more than you would like. No, because. Yes, yes. Well, yes, it does. It's, uh, it's it's it's it's it's it's a bit it's a bit better because obviously, first thing, as I mentioned, we are here 15 years in this industry. So we are here to stay.

[00:21:41] And on the other hand, like you get like a regular B2B contract company to company.

[00:21:47] And then we sure that even if I mean, we are not you are not visits here. Obviously our developers sometimes leave company also. That's normal thing. But, you know, certain processes which allow us to basically do a proper knowledge handover and, you know, make sure that before that developer leaves company.

[00:22:08] He basically does all the knowledge transfer to the next one that we, again, you know, hand-picked for your project and make sure that he's a good fit and stuff like that. So that's that's something.

[00:22:18] And at the end of the day, you know, we have to make sure that things work well, because, as you mentioned, a visit and we like to support many conferences and we like to see our clients face. And I really don't situation where I will be avoiding any of our clients.

[00:22:36] You know, I patient where basically I will be happy to meet all of our clients and share a beer and talk about their project or talk about whatever.

[00:22:45] Exactly. So put yourself in the shoes for a minute of a client. Give us some tips and tricks. When they're hiring an outsourcing company, what should they do?

[00:23:00] Yeah, so basically, like.

[00:23:04] First thing that you always talked with our clients, we are new clients, is explaining to them that outsourcing is a two way street and they have ready for it.

[00:23:16] Yeah.

[00:23:16] So it's it's it's not it doesn't work in a way that you can just simply, you know, have enough money in your account. And the outsourcing company and they are some kind of a black box that you just put your product on the other side of the road. So basically what you do and what you need to make sure is that you have a dedicated resource within your current team who will be, you know, in and committed on daily basis. Working with us sometimes doesn't have to be really on a daily basis. But basically it means that, you know, this person is the best. This is somebody who can be a decision maker, who can make quick decisions on who basically, you know, has has this kind of authority. Right. So this is something that we that you always suggest because it's super important. Otherwise, it gets it gets very tricky. There are like different types of projects that we would sometimes like new projects.

[00:24:14] And in those situations, it's enough if you can commit one of your product owners or one of your managers from the company over the process, well, know exactly what they need. And sometimes you start working with new companies who already have their technical products and already have their tech teams. In that case, it's very beneficial if they can, you know, commit certain time from their early developers to work with our team, at least during the audit period. So that's that's something that we feel is is very important. On the other hand, when they start choosing the company.

[00:24:51] I don't know, like first you need to figure out what technologies you are working it or what technologies you want to start working with and then what we with and those are usually like two parameters that you can use to select the best company for you, because obviously it's very good to have previous experience in that domain. And they need to have people who are experienced with that specific technology that you will be working with.

[00:25:16] Ok, now what should someone expect and not expect from an outsourcing company?

[00:25:24] Yeah, well, that that's that's that's that's a good question.

[00:25:28] Part of it I already mentioned in my previous answers, basically what you should expect is reliability, continuity for support and understanding, flexibility and stuff like that. Definitely.

[00:25:46] But also expect is that basically they will warn you about certain potential issues and pitfalls because did their job and that's their responsibility. On the other hand, what you should not expect from them is to make business decisions for you. That's something that you have to make by yourself. So which means that basically from a technical point of view, we can always, you know, tell you, OK, so this is not the best solution to a certain problem because of this and this. On the other hand, we cannot tell you like you need to make this routine because your conversion rates will be bigger because that's not what we do. We don't have experience in that area and we don't want to take that kind of responsibility on our side. Of course not. The decisions is something that you have to make when it comes to technical side of things. We can always and we will always warn you if you feel that something should be done differently.

[00:26:45] Ok, now, what kind of mistakes do do people make when hiring an outsourcing company?

[00:26:54] Well.

[00:26:57] Mistakes first, obviously, budgeting and costs are important for everybody. That's that's that's well, on the other hand, I'm sorry to say that more than once you had a situation where basically know clients will talk with us.

[00:27:16] It will give them some proposal. Davutoğlu say we have this other company, you know, offering us seem for much less time or much less money. Now, if it's for much less, sometimes it's even possible that simply the processes and operations in this other company are set in a way that they can work for less money.

[00:27:36] And that's fine, you know, but if it's less time, then please don't trust you because you can't build something that's fine.

[00:27:45] Maybe, you know, there are some other economies. Maybe, you know, they are like especially like you that some type of projects that they are specialized for or maybe they are like even more specialized than us. They can do it quicker, easier. That's completely fine.

[00:27:58] And if they can for a better price, OK, but if they tell you that they can do it in less time, then, you know, don't trust.

[00:28:07] And another thing that basically that basically happens is that we see quite often, like we talk with a certain company, you know, and we try to give them some proposal, some estimation. But if we are talking about some big product, then it's a process takes time. So, like, the first thing that we tell them, like, OK, this is going to be roughly six months and then you need to talk about much more details to come to the actual costs and stuff like that. And then, you know something? You come back to us and they tell us, hey, this other company, they offered us like X amount of money for this.

[00:28:43] And then I'm like, OK, but can you tell me how are they going to do this, this and this? And they answer and we have no idea.

[00:28:52] And then how can they even give you a proposal if they don't know how they are going to build it or what is it that they are building? Yeah, so these are some common mistakes, basically, because obviously I do understand people from other companies coming to us, they have responsibilities over there also. And for them it's best if they can go back to their shareholders or their boss and tell him, OK, so I got this offer. They are building for X amount of money, X amount of time period. It sounds nice, but in real life it doesn't work like that in real life development or complex. It usually has to be agile. You know, you can do some budgeting, obviously you have to do some budgeting, but it cannot be like debt precise for long and complex projects. If you are building a simple WordPress site, of course, if you are building a new campsite or new dating platform, then it's a bit more tricky. Sure.

[00:29:49] So. So what are the biggest mistakes development teams make and how do you guys avoid them?

[00:29:56] Yeah, well, basically.

[00:30:00] What we have seen here, like in Eastern Europe and also in Serbia, is basically that a lot of demand for development is coming in from other countries and there are many companies emerging on the market.

[00:30:17] And what they don't want to do, they don't want to miss any opportunity to to get some project and get some kind which debt with those intentions. Basically, they what they do is they on board projects that they are not capable of completing.

[00:30:33] And I really hate when that happens because like right now, in the last couple of years, Serbia is kind of a hotspot for developed and oh, there like a certain regions in areas that people say, OK, these guys are really good developers. These guys are so, so and I would like a pretty good reputation. And that's why I always when I have like local conferences, I always encourage people and tell them, look, don't on both projects that you cannot handle, don't ruin our reputation. What benefits from it? It's just a small quick win. And then, you know, you will you will have much more on the bad side of things. So, of course. Of course.

[00:31:17] Yeah. So how do you avoid those problems?

[00:31:23] But by just telling them not to take on anything that they that they can't handle, that's that's a good question.

[00:31:29] That's a really good question, because obviously, obviously, it's easy for us now to to tell that after 15 years and, you know, completing so many projects now, you know, you can do what you can to do at the start. It was not like that. It was it was much harder. I remember even myself, you know, 12, 13 years ago, like I would get dressed for some new project. It would take me so much time, just estimate. But I think that is also basically you need to invest much more time in that initial research period and planning because like like if I don't know if 12 years ago somebody would come and ask us to build the iron dating platform for them, I would probably have no idea what was inside. I would go and I would see the interface and I would know from my experience how they look and work. But I have no idea what's under the hood, what you know, on the other part. And that probably is cute, like especially dating. That's basically what you have to do in those situations, is invest much more time in learning and also be very straight forward to your potential client and tell them, look, guys, we haven't done this before. We will work our, you know, our best to make it happen. We will give you some better conditions. But we want to be fully transparent with you and tell you that we will need a lot of handholding from your side to make sure that we deliver because we are good programmers. You can call things, but there will be many things that you will have to work out together.

[00:33:06] So used to always best, to be honest. Exactly.

[00:33:10] Mm hmm.

[00:33:11] So how do you how do you choose the best technology for my project? What do you do to make sure you're using the best technology?

[00:33:23] So basically, when it comes to when it comes to that part. Our policy is to try to use the. Most commonly used technology that will basically comply to all the needs that you have. So the thing is that basically when we build some new product for a client, we always try to make it in such a way that, you know, we don't build something that will be very hard to detect later on. So, you know, it doesn't always have to be like the latest at the best technology it's built in that has like a good community, good knowledge based technology that has a lot of developers available and that, you know, later you can easily scale because obviously, if things go well, you will need more people for that project. So you don't want something I'll be able to find, but also like very, very honest and transparent, something that is quite decides to take this project and move to some other company. He will be able to.

[00:34:30] So that's that's that's something that's totally fine with us. On the other hand, in some cases, requests are very. Specific and they demand very specific technologies, and actually we had to use situations and opportunities where certain platforms or parts of certain platforms, they need to work like super fast or super secure or yet again, strategy that we usually apply in those situations is OK. So if we have this segment of the product that needs to work like super fast, we can build only that parts using specific technology and then the rest can be built using well, for example. So if you need because why would you build the whole platform using Python, which is fast or something like that if you don't have. You can just build one or two services that will do that and then the rest can be your regular speed that will be easier for you and cheaper for you to maintain.

[00:35:35] Makes sense. Well, hey, Philip, I'd really like to thank you very much for being on Adult Site Broker Talk today, and I really hope we get a chance to do it again soon.

[00:35:45] My broker tip today is part six of what to do to make your site more valuable for when you decide to sell it later. Here's more information on what to give to a potential buyer. How well has your content been protected from piracy and what steps have you taken to protect your content? Are you using a piracy takedown or monitoring service? These are important facts to know. What promotional tools do you offer to your affiliates? The more tools you offer, the more successful your affiliates will be. What is your traffic breakdown by country tier one? Countries like the USA, Canada, the U.K., Germany and Australia are the most preferred and anything else that will add value to the sale of your property that you can think of? Such as what customs scripts do you use? What content management system software is on your site? Do you use billing or affiliate software like Gnat's or MPLX three? What is your retention rate? How you retain your members is of the utmost importance. How many joins and rebuilds do you have per day? Do you buy advertising and if so, what kind? Can your content make more money in the DVD or VOD markets, or have you already take advantage of this opportunity? How much did you spend to produce or by the content that's on your site? What do you believe the content is worth now? What special or different about your website? How is it unique? Make sure to include a list of all of the websites you're selling in addition to any domains that come along with the sale.

[00:37:21] Is there anything that adds value to the sale? Provide them with any additional information upon request before giving a buyer any information. Have them sign a non-disclosure agreement. If you use a broker, the NDA will be provided for you. Good brokers like Adult Site Broker have a large resource of potential buyers that are looking for properties just like yours, and they know how to deal with potential buyers. They will also negotiate the terms of the sale, such as price and any payment terms before closing the sale. Find a good escrow service to make sure that both the buyer and the seller are protected. Of course we have those resources. We'll talk more about this subject next week. And next week we'll be talking to Jason Hunt of merged media and fresh crowd.

[00:38:13] And that's it for this week's Adult Site Broker Talk. I'm once again like to thank my guest, Phillip, upon today's technology.

[00:38:21] Talk to you again next week on Adult Site Broker Talk. I'm Bruce Frequent.

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