Adult Site Broker Talk Episode 55 with Jack Armstrong of Magnum Rings

Adult Site Broker Talk Episode 55 with Jack Armstrong of Magnum Rings

Bruce F., host of Adult Site Broker Talk and CEO of Adult Site Broker, the leading adult website broker, who is known as the company to sell adult sites, is pleased to welcome Jack Armstrong of Magnum Rings.

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Listen to Jack Armstrong on Adult Site Broker Talk, starting today at

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0 (7s):
This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on in our business. Plus we give you a tip on buying and selling websites this week. This week we'll be talking with entrepreneur Jack Armstrong.

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1 (1m 25s):
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1 (2m 12s):
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2 (2m 50s):
My guest today, Anna, don't say broker talk is Jack Armstrong of Magnum rings, Jack. Thanks for being with us today. An adult side broker

3 (2m 57s):
Talk. Well, thank you, Bruce. We're happy to be here. It's

2 (3m 2s):
A pleasure to have you. Jack is the founder and product developer of Magnum rings in 2008. His career in real estate was decimated by the great recession. I could only imagine I spent a lot of time searching for new career options. He's always been fascinated with the concept of permanent penis enlargement. So he read every article report and study on the subject eventually came across the subject of body modification. And you may have heard about the African tribal people who stretched the length of their necks, or you've seen bodybuilders who were average Joes and ended up looking like Superman. Those in all other forms of body modification rely on the physiological processes of stressing tissue to create micro tears, which causes the body to make new cells and promote significant changes.

2 (3m 53s):
Thus came the birth of Magnum rinks, which the system employs the same science, excuse me, and is achieved through a series of exercises and stretches the role of permanent penis. Enlargement is met with a great deal of skepticism. As one can imagine this industry like any has had its chair of bad products that are long on promises. I liked that long on promises, but come up short on results. Magnum rings is an affordable, common sense approach to permanent penile enlargement, a press release from you says that over 68% of men want a bigger penis. That's wild. Where does this desire come from?

2 (4m 34s):
And what makes men think that their penis is too small?

3 (4m 37s):
Well, Bruce, I, I some would say that the desire for a larger penis goes back to the beginning of time. More, more, more recently. I think that with, with the explosion of the internet and the porn industry that men have increasingly are looking for for ways to enlarge their penis and that the industry has grown tremendously. So I think there's a number of factors involved and I don't think most men think they're necessarily too small, but they, they like the idea of being well in doubt. Sure, sure,

2 (5m 16s):
Sure. I mean, it started with John Holmes and oh God, what was that guy Al long duck? Oh no. I was thinking of that. I was thinking of the movie 16 candles, long, long, long dong silver. That's it long dong silver. Oh my God, that guy, that guy was just fricking huge. Yeah. You look at him and everybody's got a small penis. So how did you get the idea to deal with the topic of penis enlargement and how did you finally come up with the idea for Magnum rings?

3 (5m 48s):
Well, as, as you mentioned in the intro there, that the, really my research on body modification led me to lead me to Magnum rings that the process of stressing tissue to create micro tears, which then the body naturally heals through the physiological process of, of hypertrophy and hyperplasia to heal, heal the micro tears. And so it's a unique approach approach. I, I don't think anyone else had had specifically taken this, this angle on it. And that's, that's how we ended up with a, basically a process that allows the user to create, create high tension overload in the penis by, by forcing blood into the penis to create the necessary micro tears.

2 (6m 46s):
Yeah. It's, I mean, obviously it makes a ton of sense because everything in the body I think is able to do that. I mean, I think of the times that I've spent at the gym and, you know, I think everyone pretty much knows that what you're doing is you're tearing down your muscles and then your muscles build up. That's why you don't work the same muscle group two days in a row, which I'm sure you're probably telling people not to do this two days in a row. So it's, it's kind of the same concept,

3 (7m 15s):
Right? It is by all means. And it's, you know, there's a process and, and we, we tell men that, you know, it takes time and, and not to expect overnight results. And that indeed it is important to follow our instructions that include using Magnum rings in the system every other day for about 15 minutes and, and allowing those off days to allow for the, for the tissue to heal. Right. It brings up the question of, of, you know, what, what sort of pain might be associated with it.

3 (7m 55s):
And I'm happy to say there's really only some white bruising that comes with the American Marines when that'll, that goes away within that 24 hour period. And you're, you're good to go on the, the following day. Yeah. You're ready

2 (8m 14s):
For action as the case may be.

3 (8m 17s):
Exactly. Exactly. And we, we, of course always mentioned to people that you don't want to overdo it, that safety does come first and that if you feel any sharper pains you want to discontinue use right away until that goes away. And it's, it's, it's never a bad idea to talk to a medical professional beforehand, just to see if, see if this system suits you.

2 (8m 48s):
Yeah. And that brings up my question. I mean, obviously your penis is a pretty sensitive part in the area that is sensitive of, of a man's physiology. How

3 (9m 2s):
Safe is it? We have never had reports of anyone being, having any, any damage done. I think that that's great because our system is it's, you're creating the high tech tension overload by using our patented system of pressing on the scrotum area is so it's a, it's an internal forcing of the blood into the penis chambers. And so unlike penis, maybe penis pumps or traction devices, which I've never really used, but they did it in my mind.

3 (9m 42s):
They, they tend to be a little more radical because they're introducing it an outside force acronym or insure it's an internal surge of blood, which I think helps, helps with the introduction and the safety of the product. Okay.

2 (10m 3s):
Now I think you kind of answered part of this. Okay. How often should it be used and what results can be?

3 (10m 12s):
Well, we recommend usage for at least starting out 15 minutes every other day. And that can be changed to daily use once you, once your body is acclimated to it. And you're you have learned the system. Yes. And the gain is, of course, everyone is different. We're happy to say that gains are coming both length and girth. And you know, I personally I've been using Magnum Marines for about three years and our gains, I would say, have been about 50%.

3 (10m 55s):
That's crazy. 50%, correct.

2 (10m 59s):
My goodness gracious. That's better than plastic surgery.

3 (11m 3s):
Well, and a whole lot less expensive too.

2 (11m 6s):
Yeah. And less painful. I, now, now we were talking about every other day, but you said eventually someone can use it every day. How's that when you're, when you're creating tears, don't you need to give it the additional day to recover.

3 (11m 23s):
Well, Bruce, I mean, it's, I think it certainly depends on the user and we never want to encourage anyone to overdo it or take it further than what their body tells them is. Right. But once, once you build that muscle and you've, you've the, that the tissue is acclimated to that, that certain blood, my personal experience has been much less transformation on the, on the tissue itself. And

2 (11m 59s):
One thing you said, pushing on the scrotum, you're not talking about like squeezing your balls, are

3 (12m 5s):
You, well, it's not so much a squeezing of the balls, but it's pressing, pressing the scrotum into the upper thigh area. And the, the key to the whole system is creating that surge, aiding that surge into the penile chambers. So it's, it's not a, it's not an actual squeezing when it's more of a pressing of the skirt America. Mm.

2 (12m 34s):
Okay. Not squeezing, but pressing. Okay. All right. All right. I'll take your word for it. Anything down there, I'm always like, Hmm. Okay. Now there are several other products that also aim to achieve permanent growth of the penis. What are the advantages of your product compared to other products?

3 (12m 57s):
Well, th th there certainly are a number of differences. You've, you know, many people, when they first see the Magnum range, they confuse it with a soft cock ring, which the, the cock ring of course, is more intended to constrict blood into the penis. We're with Magnum rings, excuse me, which magma rings. It's our, our system slows the flow of blood from leaving the penis back into the body. The most commonly are, I guess, the devices you see out there, or the extenders or traction devices, and those, those require a much, a much longer commitment of, of wearing the things for about six hours a day and

2 (13m 48s):
Hours a day, where the hell has time for that. Well,

3 (13m 53s):
I have never tried one myself. I couldn't imagine, but I guess they, they try to make them small enough where they're not visible through your pants or something, but they, they, these traction devices are more working on length. You really can't add yours with that sort of device. And, you know, even like, even the inexpensive ones are a couple hundred dollars. So the Magnum rank system is 39 95 foot, basically $40 for the system. And it's, I think is much more effective than, than the traction devices.

3 (14m 37s):
And then you have, of course, the penis pumps, which will draw blood into the penis, which will give a temporary sense of enlargement, but it I've never heard. And they weren't. Other than the manufacturer say that there's permanent gains. Yeah.

2 (14m 54s):
Yeah. I'd say it's, it sounds like you're just more the real deal. And there's this kind of like, well, yeah, the flat,

3 (15m 3s):
I'm not, I'm not here to bad mouth other systems. I just think we offer an alternative. That's not only much less expensive, but, and in my mind is, is very effective and, and should be considered if this, if penis argument is something that a man is, how did you come

2 (15m 25s):
Up with this concept? I mean, it's so revolutionary. What, what made you, what made you, I mean, how'd, you, how'd you come up with this

3 (15m 36s):
Idea is, as you mentioned in the intro that I had a lot of free time during the great recession and the subject had always been of interest to him. I, I was the, one of the, one of the ones who bought into insight, which was back in the 1990s. You may remember smiling, Bob was their, their character, but, you know, I, I, I believe that every, every problem has a solution. So I really dove into this and read every article and researched it as far as I could. And, and as you mentioned, came up with this with the concept of body modification, which of course leads to, to creating natural stress, to, to form the micro tears and stimulate cell growth through the hyperplasia.

3 (16m 35s):

2 (16m 35s):
You're, you're only charging $40, which kind of stunned me because I'm thinking to myself, well, you got the answer to a problem that as you said, you know, the majority, the vast majority of men would like solved.

3 (16m 51s):
Why aren't you charging more? You know, we're relatively new into the market. And of course, there's so much skepticism that surrounds the whole, whole process of penis enlargement that w we feel we needed to be at a price point that would say, men would say, well, you know, this sounds novel. Let's maybe I'll give it a try. And it's a lot easier to hand over $40 than a two or 300 or for some of our alternative systems. Yeah, sure. So it's a, and plus, I mean, it's, it's our device devices relatively inexpensive to make it's a latex medical tubing.

3 (17m 39s):
We cord lock to adjust it. And I think the biggest part of the system besides the rings themselves is actually the, the, and the, and the patented part of our system, which is, is really the key to it. The Magnum rings ourselves selves. They're an important component, but they're, they're almost like the, if you're using the comparison with a weightlifter where we're the weights that the user will have to, to create that necessary stress. Yeah,

2 (18m 16s):
No, no, no doubt about it. Well, Hey, high profit margin never stopped anybody before. Indeed. How are you finding this industry to be in, by the way, I mean, you come from the world of real estate, which is obviously way different than I have a lot of friends who do real estate in California, where I'm from. In fact, my wife does it here. How,

3 (18m 40s):
How have you found the industry? Well, you know, it's, it's interesting. The, I have found the people most critical of the whole Magnum rings idea are people that are within the industry are our direct competitors. Of course, they will poop to it and say, you know, oh God, how, how, how can you expect, you can create any sort of, some significant gains with this, with this tool. And it's, so it's been unlike real estate where we have a environment of cooperation and working together. I have found the industry to be pretty difficult to navigate and thanks to some consultants I've worked with and cook and including our friend, Jason he's, he's helped me kind of avoid some of the landmark lines and know, again, our growth has been slow.

3 (19m 37s):
I wish we would have taken off from day one, but we, we believe in our product that we know, we know that once enough people are, are exposed to it, that w we, we think it'll, we think we have a very bright future. Sure.

2 (19m 53s):
And the interstate, the internet side of our industry is a lot nicer by the way, just to let you know, I don't know if you've been being able to go out to shows or anything yet. I know in the last year nobody's had any shows, but I think you're gonna find the, a you're going to find our, our, our side of the industry to be much nicer and much more cooperative. And we do work together. That's a, that's a big difference. So some where it's a lot like real estate. So tell us about your money back guarantee.

3 (20m 22s):
We really feel it's important to stand behind our product. And so we offer a no questions, asked, guaranteed that if you don't see results that you like within four to six weeks, just return the product to us. And we'll refund refund, the total cost, excluding postage. And I can add there. Bruce said in the, in the three years we've been working on Magnum rings, that the number of returns I can count on one hand.

2 (20m 58s):
That's awesome. That's awesome. So you, weren't you, when you did that work, you kind of worried that people would use the product, take advantage of it and then send it back.

3 (21m 7s):
That's always a concern, and this is my first experience in any sort of retail online type business. Sure. But now that, that has not been the case. And, and we are, it gives us a lot of reassurance that we're on the right. Yeah, absolutely.

2 (21m 25s):
And you know, another thing that I think comes into play here that I think when you develop a product and then use the product and see the kind of success you've had yourself with the product, it's very easy for you to go out there and show conviction in it. Isn't that

3 (21m 44s):
True? Oh, by all means is as a person in sales, you've got to believe in your product. And it's again, it's, I get a lot of positive feedback from, from past customers. We have a number that have reordered the second time around, though, if you use Magnum rings, as they're intended, they really should last you for, for quite some time that a reordering is not something that you should, should need to do anytime soon.

2 (22m 17s):
Okay. Now, which sales channels are you offering your products on so far?

3 (22m 22s):
Well, as I mentioned at this point, most of our sales have been online through our We also have a, a number of affiliates and reviewers that are out there where we have reviews on supplement, and supplement and size And some of those are affiliates. Some others like supplement police stated they are not an affiliate marketer. They're just a third-party voice for the industry out there. So we've had great exposure through those.

3 (23m 5s):
Those, you know,

2 (23m 8s):
You said the response has been really good. Maybe you can, maybe you can give us a little more information on that.

3 (23m 14s):
Well, I think that overall people are first surprised at the low cost of the product, but they, they have said that, you know, it's fun to use. It's some have used it as a, a sex enhancer, which it's really not necessarily intended for that, but they are using it on, on some occasions as almost a cock ring, rather than that enhancement system that it is. But, you know, we pride ourselves in customer service and being there to answer questions for, for customers on, on the system and how it works.

3 (23m 57s):
And we also, we stress that safety comes first and it's important in something like that, where you're doing body modification, that, that you listen to your body and, and we're there to help along the way, as far as what, where people have had success and maybe where people have had challenges using the system

2 (24m 23s):
With your, with your resellers. Okay. What kind of feedback have you gotten

3 (24m 29s):
From them? Well, it, it, you know, it really depends on how, how much they've been promoting the side. I'd say that most, most of them have not actually tried the system themselves. They've if they're reselling our product, they generally are selling 15 or 20 other products. And so I can't speak to really too much feedback other than, than they, they considered a very novel approach and that they're happy to introduce their client base to it. I mean, don't

2 (25m 6s):
You don't, you agree with me that unless you tried something, it really becomes hard to say,

3 (25m 15s):
Yeah, I would, by all means. And I, I th I think it's important that not only the people try it, but that they are committed to the system because it's something like penis enlargement, it is a journey and it takes time. And it though, you're going to start seeing results, and we say, four weeks, six weeks for significant growth. You, you really have to stay with it. And I, I follow up with a lot of our customers just to see how it's going and how they're enjoying the Magnum rings. And you'd be surprised a lot of them say, oh, I, I did it for a month.

3 (25m 55s):
And then I lost interest and I put them in a drawer and I haven't tried them in the last six months. So again, it takes a degree of commitment to work in working the process. And I'm not sure that resellers, you know, their, their interest is in obviously turning knees and, and making a profit. And they may not be so interested in actual permanent enlargement.

2 (26m 22s):
What kind of a, what kind of education do you give your registration?

3 (26m 27s):
Well, we have a very detailed instruction manual that comes with Magnum range. And so it's, it's, it's, it's a pretty simple process and the, the exercises and the routines are pretty straightforward. So we, we give them every detail as much as we can to make sure that they're getting off on the right foot and getting the most out of their workouts. Okay.

2 (26m 57s):
Okay. But I mean, in terms of the people that are selling it, do they get any extra training?

3 (27m 2s):
No, they really don't. It's, you know, we're there to offer any training that they may need, but it's, and it's a, it's a pretty, it's a pretty straightforward and simple process. You're, you know, you're pressing on your scrotum and forcing blood into the penis. And once they get the, once they get the field down of what they're doing and, and how, how, how it's working. I think that it's pretty much self-explanatory.

2 (27m 29s):
Would it help if you did like a, like an animated video, you might want to talk to Jason about that? I'm sure. I'm sure it's crossed his mind. Those, those were Curry. Well, I think, I think an actual video for them, for a product like this might be just a little bit, you know, but, but I think animated would be kind of fun.

3 (27m 48s):
Yeah. And we've had a number of customers suggest that and bringing up, bringing it up here might just be the impetus to get us going forward with them.

2 (27m 59s):
I've been in marketing my whole life, my friends. So I, I get these ideas. I can't, I can't turn it off, man. I just can't turn it off. Now. I understand you're looking for distributors, especially in Europe. What kind of criteria are you using to pick distributors?

3 (28m 19s):
Well, you know, at this point, we're, we're excited about the worldwide market. Many of our, probably about 10% of our orders come from overseas. And the majority of those of course are Europe and Australia, and we're, we're there to, to help help any retailers or distributors that would like to include magnet Marines in their product line. As, as far as our criteria is, is that we're, we want to make sure that, that the retailers have, have as much information as they need to make a decision.

3 (28m 59s):
And we're, we're of course, offering, offering samples to, to send out to anyone. Who's interested that my, my life to give it a try and, and make a decision, their informed decision on, on their own is

2 (29m 14s):
Your, is your site by the way, translated into like Japanese

3 (29m 18s):
And Chinese? No, it is not. I think there are certainly platforms that will do that for, for the user, but we D we did not specifically have, have a site geared to different, different languages. Region's

2 (29m 33s):
A huge market, especially for people who want to have larger penises, because the penis sizes of the Asian tend to be very small and yeah. And the Asia is just an incredible market. So another thing to give some thought to, in fact, when we, when we're offline, I'll talk to you about something, what demands do you make on your distribution partners?

3 (29m 59s):
Well, we, we really try to make it as simple as possible for them, again, understanding it's a new product and a very novel approach. We, we don't, we try not to put a lot of demands on it, but in order to make it cost effective, we have a minimum order size of 10 units. And that's not, it that's not asking much now, now, and it's, you know, the price, the price is it's a scaled pricing and dependent on the number of units and anyone can contact us to, if they'd like to discuss that further.

3 (30m 39s):

2 (30m 41s):
How do you support your distributors?

3 (30m 45s):
Well, there's a, as I mentioned, Bruce, we have a very nice professional packaging, as well as our instruction manual. And so those are really, I think, helpful for, for retailers and distributors. Our website is very informative is very informative and gives a lot of the history and, and practical techniques and use of Magnum rings. And we're, we're looking at point of sale type programs and materials, but those are still in development until we expand our, our, our distribution network more.

3 (31m 30s):

2 (31m 31s):
What expectations do you have of the European

3 (31m 34s):
Market? Well, you know, as I mentioned, we're, we're very excited about it. We have about 10% of our sales are overseas. And I think what's really holding us back is, is of course not the not having as much exposure as we would like. And then of course, that $20 charge that we, that we put on for, for shipping overseas, we do a flat rate, $20 charge that of course brings that brings that costs from around $40 up to $60. We think if we can eliminate w with distributors, if we can eliminate that shipping charge and with distributors around the world, I think that will further enhance the, the viability and the, the, the, the pricing on Magnum room.

3 (32m 26s):

2 (32m 26s):
Most, most us products, if it's $40 in the U S it's 40 euros in Europe. So that's another thing you might want to give some guy, some thought, dude, they're just used to paying it now, do you intend to expand your product range and is Magnum rings going to be available in other versions,

3 (32m 45s):
Bruce, you know, we're all as a brand, we're always looking for different options, but at this point we were focused on our bread and butter and our primary product being the Magnum ring system, and we'll see, see what the future brings.

2 (33m 2s):
Okay. But I mean, as anybody in the laboratory right now looking at different versions,

3 (33m 8s):
No, I can't say there is. I think we're happy with the version that we have right now. And we're, we're always open to suggestions and improvements, but we think we, we think we have a winner.

2 (33m 22s):
It sounds like it well, Jack, I'd like to thank you for being our guest today on adult side broker talk. And I hope we'll get a chance to do this again, down the road.

1 (33m 31s):
Broker tip today is part five of how to buy an adult website. Last week, we talked about how to determine the value of a website, how to negotiate the sale and how to get to the point of drawing up an agreement. So now you're talking to your attorney and you're having them draft an agreement, what should be in it? Well, your attorney will guide you through the legal side, but here are some considerations to keep in mind from a buying standpoint, what is the date you'd like to close?

2 (33m 58s):
Make sure you know, that you'll have the money to either

1 (34m 0s):
Pay the deposit or the entire amount of the purchase by that date. I've had buyers who aren't ready and that just causes issues. In fact, I'm going through some of those right now with a couple of my deals, make sure that all of the assets you're purchasing are in that agreement, such as every domain included in the sale processing and payment accounts, relationships with vendors, all records, including 2, 2, 5, 7 data software to run the sites and any other assets such as source code for the sites. Of course, it should spell out any payment schedule. If there is one who is responsible for closing costs, such as paying for escrow, and there are always terms that are unique to yours and the seller's situation, this assumes you're the party responsible for drawing up the agreement.

1 (34m 49s):
If the seller is drawing up the agreement, then it's important that you express all of this to your legal representative so they can check the seller's agreement and see if any changes are necessary. We'll talk about this subject more next week and next week we'll be talking to Heather Montgomery of please me.

0 (35m 9s):
And that's it on this week's Adult Site Broker Talk. I'd once again like to thank our guest Jack Armstrong. Talk to you next week on Adult Site Broker Talk. I'm Bruce Friedman.

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