Adult Site Broker Talk Episode 31 with Allyson Wonderland

0 (8s):
This is Bruce Friedman of Adult Site Broker, and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on in our business. Plus we give you a tip on buying and selling websites. This week we'll be talking to Allyson Wonderland of succexxxsful.com. Adult Site Broker is proud to announce ASB Cash,

1 (36s):
the first affiliate program for an adult website brokerage. With ASB Cash you'll have the chance to earn as much as 20% of our broker commission, referring sellers and buyers to us at Adult Site Broker. Check our website at asbcash.com for more details. First of all, today let's cover some of the news going on in our industry. PornHub has released two statements about the announcement by visa and MasterCard that their cards would no longer be accepted on the platform. Following an editorial by Nicholas Kristoff of the New York times, which makes a number of allegations against the company regarding visa and MasterCard.

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PornHub statement said these actions are exceptionally disappointing as they come just two days after PornHub instituted the most far reaching safeguards and user-generated platform history, unverified users are now banned from uploading content. A policy, no other platform was put in place, including Facebook, which reported 84 million instances of child sexual abuse material over the last three years in comparison, the internet watch foundation reported only 118 incidents on PornHub. This news is crushing for the hundreds of thousands of models who rely on our platform for their livelihoods regarding the allegations by Kristoff published by the New York times.

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PornHub statement follows eliminating illegal content and reading the internet of child sexual abuse material is one of the most crucial issues facing online platforms today. And it requires the unwavering commitment and collective action of all parties due to the nature of our industry. People's preconceived notions of pornhub's values and processes often differ from reality, but it's counter-productive to ignore the facts regarding a subject as serious as child sexual abuse, any ascertation that we allow. This content is irresponsible and flagrantly untrue.

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We have zero tolerance for child sexual abuse. Porn hum is unequivocally committed to combating child sexual abuse and as instituted an industry leading trust and safety policy to identify and eradicate illegal material from our community, PornHub has actively worked to employ extensive measures to protect the platform from such content. These measures include a vast team of human moderators dedicated to manually reviewing every single upload, a thorough system for flagging reviewing and removing illegal material, robust parental controls, and a variety of automated detection technologies.

1 (3m 35s):
In a related story Monday, PornHub announced the removal of all content from its platform that was not uploaded by content partners or members of its model program, a purge that amounts to millions of clips. This latest move follows pornhub's release last week of new guidelines, content uploads, including expanded moderation and the announcement by visa and MasterCard that the cards would no longer be accepted on the platform. Pineapple support will be hosting its annual pineapple summit tomorrow through Thursday, starting both days at 9:00 AM. Pacific time focusing on topics surrounding trauma, abuse, stocking, and anxiety.

1 (4m 18s):
The mental health summit will feature live webinars and panels with therapists and industry experts and will be broadcast on porn hub live. It is free for anyone who wants to attend the 2020 summit sponsored by PornHub and model hub. Well coincide with the international day to end violence against sex workers. This Thursday, December 17th, the speakers at the event will include performers, industry executives, therapists, and legal experts. Here's pineapple summit in is in memory of Dr. Amy Harwich, a pineapple support therapist who lost her life tragically earlier this year, lay a tenant founder and president of pineapple support said the pineapple summit will have some of the top therapists and experts from around the globe discussing different aspects of mental and physical health therapy and coping skills.

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They will be providing insight and advice for adult industry performers, discussing facts and promoting positivity and acceptance. The pineapple summit is 100% free and 100% online. This might be the most important summit you attend. The free speech coalition has announced its newly elected and reelected members of its board of directors of 2021. They are first amendment attorney Reed, Lee biz, founder and publisher, Alec Helmy chick media CEO, Kelly Holland, treasure Island, media president, Matt Mason and AVN publisher, Tony Rios, kink.com, CEO, Alison Bowden, adult time, CCO, Brie mills.

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They will join board share and attorney Jeffrey Douglas, Mark Schechter of am ATM LA John Blitt of mile high media Scott Watkins of doc Johnson, Cathy Beardsley of SEG pay and Lance heart of purview out. Now let's feature our property of the week. That's for sale at adult site broker, we're offering a sex toy review site dedicated to exploring sexuality and sharing and reviewing the author's favorite sex toys. The thing that really stands out as the extremely high quality content use throughout the site, most sites, especially review sites, use junk content that is very obviously written just to rank for terms in Google.

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This site is written in the first person and as a joy to read the authors, take the reader on a journey, showing them which toys they find the most enjoyable and explaining how to best use them. The rankings in Google are high because Google is rewarded this site due to the quality of the content. It's also a nicely diversified site in terms of revenue it's from a good mix of affiliate offers. So the business doesn't hinge on only one main program. The site is also very diversified in terms of traffic to individual pages. The most trafficked page on the site only makes up 14% of the traffic. So it's not dependent on just one page ranking.

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Well, all content is exclusive. Nothing has been taken from elsewhere. Pretty much all of the traffic comes from organic Google results, no ad or traffic buying has ever taken place. This is an outstanding opportunity for the new owner. If they want to further boost the traffic, this outstanding sex toy review site is available for only $225,000. Now time for this week's interview,

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My guest today and adult side broker talk is Alison Wonderland of successful.com. Now I got to spell that it's S U C C E triple X, full F U l.com. Alison, thanks for being with us today on adult side broker talk,

3 (8m 10s):
Thank you for having me. You have such a great announcer voice for radio. I love it.

2 (8m 17s):
Thank you. It is trained. I did go to broadcasting school for it.

3 (8m 21s):
A

2 (8m 24s):
Former former sportscaster one could have been, could have been a great baseball announcer. Just didn't get the opportunity. Oh, well anyway, let me, let me give the low down on Alison. She's been a stripper and a webcam model for 12 years. She's always enjoyed sharing her knowledge with others about the industry. That's where you and I agree. She started successful as a content based site to answer questions received on a daily basis and changed direction, which she realized how she could truly help by offering adult entertainers better solutions to insurance options. She's created a platform designed for a chance to feel equal, secure, and educated as an amateur clip makers, stripper webcam model strap, a Snapchat premium model or any other adult entertainer out there.

2 (9m 14s):
There's certainly a need for insurance. There simply are not enough resources or companies who view sex workers as equal. This is where successful comes in. They strive to provide accessibility and accessibility. When it comes to various types of insurance for adult entertainers, bringing you peace of mind and knowing they've created a safe space for your individual coverage needs, no matter what it is your hustle is. I love that. Now Alison wrote that part. Now it doesn't sound like something I'd say. So how did you, how did you come up with a successful as a company?

3 (9m 54s):
I actually started by realizing that I was getting hit up a lot by friends who are really interested in, you know, just the simple things of what are you charging and how do you do this? And I got a lot of messages that my inbox a lot. So it first started out as kind of like a, how to website. And then I realized that, you know, there's a lot of those and they're all great and they all offer great insight. And I wanted to try to figure out something to be a little bit more different. And I flashed back to my days of being a dancer. When, you know, in the back rooms, there's, there's a bunch of like manager notes and stuff in the dressing rooms.

3 (10m 36s):
And I just remember them always being really negative and kind of yelling at us. And they never really fit being like, Hey, if you need health insurance or if you need, you know, someone to talk to or a crisis hotline or it was never anything helpful like that. Yeah. And so that's kind of where it came into place. I looked to see if anyone was doing it, no one was doing it. So I was like, all right, let's start the process.

2 (10m 60s):
And did you have to like get any licenses or anything like that?

3 (11m 5s):
So I'm pretty lucky. I happened to get to know the right person in order to get me in the door, to talk to who I needed to talk to. So we actually work with an already established company. I didn't, I didn't have to do anything. Our health exchange works the same as any other insurance website out there, you submit your form or you can just call and speak directly to an agent. So I just got, I got lucky that I met the right person.

2 (11m 37s):
Cool. Yeah. I think that when you're talking about owners and managers of, of clubs, they really more than anything else objectify the women.

3 (11m 50s):
Yeah. They don't. None of the, like I said, none of the were ever anything about positivity. It was always like, don't put your heels on the couches. You're going to put holes in them and you know, don't give customers your phone number. It was, it was just a bunch of like your, it seems like your father was scolding you the entire time. It just, it didn't seem like a positive environment. And I traveled a lot and I noticed that this was something that was in every single dressing room. It was the same story over and over again.

2 (12m 20s):
Yeah. They're, they're looking out for themselves, certainly covering their own, but certainly not yours. Do you feel like your background in adult entertainment hurts or helps you in this venture?

3 (12m 32s):
I feel like it helped me a huge, huge lot. This is a very hard industry. No one really, you know, we, we're all, I think we're all programmed and used to getting a job and then someone sits there and like, hold your hand through it and shows you what to do until you're ready. And no one really does this here. It's a very much, I'm going to throw you into the deep end kind of an industry. And a lot of the times I look back at I'm very thankful that I started really young, but I'm happy that I did because it taught me everything I needed to know to be able to be ready now for this venture.

2 (13m 12s):
Now, when you used to cam, what were some of your favorite moments? Oh gosh. Tell me some, tell me some, tell me some wild stories. I am, you know, there, there must be. There must be some pretty freaky stuff.

3 (13m 26s):
Yeah. Oh, well, there's definitely, you know, when you're new and you don't know how to turn off, like the private messaging feature while you're online and everyone just bombard you with messages. Yeah. There's always some pretty wild requests. I think one of the wildest ones that I ever got was somebody wanting to turn on his webcam and be in his daughter's room while she was sleeping and wanted to see if I was okay with that. And I was lie. I'm definitely not okay with that.

2 (13m 56s):
Yeah. That's, that's just, that's sick. That's, that's sick and twisted. No matter how old the daughter is.

3 (14m 3s):
Yeah. And you don't like, you don't, you don't want to try it. Right. Like you don't want to be curious and see if like they're actually going to go that far because that's terrifying if they're not just being a troll. So that was something I had to learn too, is like to not just don't touch, don't just don't look at them. Don't look at the DMS. That was pretty intense. I've had more, pretty crazy things. Honestly happened to me as a, as a stripper though, which means that people are very ballsy in person.

2 (14m 38s):
Yeah. Yeah. I would think it would be the other way around with the keyboard warriors. I mean, I mean, are there any other, are there any other crazy stories from the cam side

3 (14m 48s):
To me, what would be crazy? I'm sure. Maybe not being too crazy to other people, but I've definitely somehow got the, I will pay you to take a shit out in public or I'm sorry if we can't curse. Take a

2 (15m 3s):
No, you can, you can, you can curse on this. You can curse on this show. Fuck shit. Sign of a bitch, motherfucker. This isn't a, this isn't an adult show that they're all, there are no rules, so you certainly can curse. So they wanted you to poop in public.

3 (15m 19s):
Yeah. And they were willing to pay whatever it took to get me to do that. And I, it just makes you wonder, like, where does it start from? What are you doing to like, get this plan? Are you saving your money to like, are you saving your paychecks to get to this point? And then like when you have what you feel is enough, you approach somebody. I don't know. Very crazy. But yeah, like I said, I've, I've had the same experience in the clubs as well. So I, I guess I just feel like, you know, if you're, if you're freaking, you're freaking in it and you're gonna, you're gonna find someone to talk to about it no matter what,

2 (15m 56s):
I'm sure they found somebody to do that. Well, what were some of the crazier? A strip clubs, stories.

3 (16m 6s):
I, I referenced this one a lot because I, this is just so off the wall to me, but we definitely once had some guy come in with a spaghetti squash. Yeah. Like carrying it like a baby. Any, any picture that you have right now in your head is correct. He came in to the club, carrying the spaghetti squash and the crook of his arm. Like a baby definitely bought a dance for that squash. And I was the unlucky stripper that had to give that score.

2 (16m 33s):
Oh, he bought a dance for the squash. Yeah. Oh, I was, I was thinking, I was thinking maybe he wanted either. Oh, well anyway.

3 (16m 44s):
Yeah. I see. That's kind of what we were going with. So it was a slow night. We all decided to pull straws and see who had to be like the unlucky one to go see what was going on. And lucky I got, I got the, I got the straw, so I got to go see what he wanted. And he wanted a dance for his squash. So you have a squash. I see. That was a highlight for me.

2 (17m 13s):
What are some other things that happened? And now you got me wondering,

3 (17m 18s):
I danced in Alaska for awhile. Those people get ahold of different kinds of drunk, their alcohol, where there is a different kind of proof, I guess, than I'm used to. Like, they have very high alcohol content out there and they don't, they don't, they don't really have too much of a cap on what you drink. So it's, it was a very interesting experience to be in Alaska with all these different people coming in and out, you know, you have people, the army, you have people doing oil, you have fishermen, you have all these different people, but they all come to the one titty bar in Alaska and they all get so drunk.

3 (17m 60s):
And it was, you know, it's just not as up the battery every night, crazy stories every night, every night, every night, it was ridiculous. I've definitely never had as much fun as I did dancing in Alaska. So shout out to Alaska, he kept it.

2 (18m 22s):
What's it like transitioning from dancing to webcam,

3 (18m 27s):
Super easy and made a lot of sense to me. It w it's basically online stripping. It's just a lot more involved. There's a lot more that you have to offer with webcam than you do at the dancer, because the moment you leave the building, your job's done, but as a cam girl, or as any webcam model knows, you're never done with your job. You're making video is you're making clips. You're selling Snapchat. You're doing that. You're, you're always doing more than just web cam. So that, that was a little hard for me to, to learn like, Oh shit, gotta do more. Okay. No problem. But I mean, iPhone is make it so easy now for anyone to be like the M night Shyamalan porn.

3 (19m 12s):
So I really wasn't, it wasn't that hard to figure it out after a little bit, but it's surprisingly easy. Yeah.

2 (19m 19s):
Now how about the transition from that to what you do now? How is that

3 (19m 26s):
Also oddly easy. I am someone who really likes to write and I love to be helpful. I am an Aquarius. So if anyone is into that kind of shit, then they know that we are sadly the helper. And I love getting that. Like, I don't know what to do, where do I go person? And just like turning their day around. So it, it wasn't too much of a shock. It's just more of a shock that like, Oh, okay. Like I can stay in my pajamas all day. If I want to, there's not any to go put makeup on and get ready. No, I have to really look at me anymore.

3 (20m 7s):
So I think I got really lazy with the, my period. But other than that, it was pretty seamless.

2 (20m 16s):
A lot of people have been working in their pajamas since early this year.

3 (20m 21s):
It's very relatable. It's it's I think a lot of people are doing the whole, like, you know, wearing the business shirt for whatever zoom or a Skype call that they have to do, and then keeping it real with the sweatpants.

2 (20m 36s):
I don't know if you're aware of that. I don't know if you're aware of this, but TV news, people do this all the time. They'll have business suits on, on the top and like shorts on the bottom.

3 (20m 49s):
That's so funny.

2 (20m 50s):
Oh no, this has been going. It's been good. That's been going on. That's been going on forever, coming from broadcasting. I know that.

3 (20m 57s):
So it's not, not like a Ron burgundy thing. Like it's a real thing.

2 (21m 1s):
No, no. It's not, not just wrong. There's more, there is more true to the stuff that was in that movie than a, that people would know. So, so anytime you have something like that, I mean, you're, you're pretty young. So you probably don't remember the TV show w care P in Cincinnati probably never saw it, but that was about radio. God, I, and there were all kinds of bizarre characters in this and there was somebody like everyone in that show. So, you know, from my experience, so including myself.

2 (21m 41s):
So yeah, it, if you ever get a chance to see some episodes of it, it was a great show and very, very fun,

3 (21m 49s):
Relatable content or right.

2 (21m 53s):
Extremely to anyone who's ever been in radio. For sure. Now was the name successful again? S U C C E X X X, F U L. Was it inspired from anything in particular?

3 (22m 7s):
I kept, I kept a journal when I was trying to name my company and thought of a lot of keywords that I wanted to focus on. And for some reason successful was the one word that I kept seeing over and over again. And then something just clicked with me and my little adult industry brain. And I was like, well, why don't I just replace those S's with three Xs? And then everyone will know that it's related to adult entertainment and everyone's been okay with it. But Instagram Putting three Instagram will not let me have the handle successful.

3 (22m 55s):
I have to put underscores between all the Xs. And it's just such an eyesore. Thanks Instagram.

2 (23m 2s):
Yeah. Facebook in general pains in the ass. Now, now, how did you put together this health insurance partnership? Give me the details.

3 (23m 13s):
Oddly enough. It was a man and I started dating. I completely unrelated was just tagging along to, you know, dinners that you would have and within on call sometimes. And I realized that there was one company that in, in his line of business, he worked with that, like to ensure 10 99. And I was like, well, there is a sea of people that I have for you over here. Absolutely. Nobody wants to talk to because we're all, you know, taboo and hush, hush, and nobody thinks of us apparently has people.

3 (23m 57s):
So I invite you to think of us as pupil. And it, it did, it worked, they were all aboard. They loved it. They loved what I had to say. It was, it, it couldn't have gone any better, to be honest. Sometimes I still sit there and I'm like, how the hell did I do that Again? I'm still amazed that I was able to get, you know, a company that probably wouldn't normally look at that coworkers as people to look at us as people. And then now I can only hope that shit let's keep that momentum going. I hope other people try to get, you know, different forms of services to look at us as people that would just be amazing.

3 (24m 40s):
So I figured let's get the ball rolling.

2 (24m 44s):
Yeah. You mean like banks and, and credit card processing and, Oh, that would be too much to ask now. Who do you feel? What's that?

3 (24m 56s):
So it would just be too nice if we could just be looked at as normal human beings.

2 (25m 1s):
Yeah. Really? Who do you feel can benefit from your health dot S U C C E X X X, F U l.com. I'm going to spell that out again, website. And how is that different from successful? I'm not going to spell it out this time. Dot com.

3 (25m 18s):
So successful.com is a pay it's my homepage. So that's where you can see all of my older content. I call that the OGE archives, where I was writing like the, how to stuff. So now what I keep on there is industry talk, any kind of resource that I find, definitely we'll be adding you on there. So expect to see you there. And I like to break down different insurance, especially health insurance terms. So there's a little bit of education on that page as well.

3 (25m 60s):
And then the health.successful.com is the actual health exchange site where you can see phone number to contact an agent and you can fill out the form. So that is the actual health exchange website.

2 (26m 16s):
Okay. What exactly is a health exchange?

3 (26m 21s):
I had a feeling this question was going to come. A lot of people ask about that. It is another word for a health insurance marketplace. It's basically a comparison shopping area for health insurance. That's the easiest way to describe that.

2 (26m 41s):
Nothing more, nothing less, nothing. Well, health

3 (26m 44s):
Insurance is one of those things where God like, anytime I see a tick talk about it or a funny video. And it, you know, people are just talking about how America's health insurance just makes no sense. Like, I can't disagree with it because I'm over here laughing along with,

2 (27m 4s):
And if they basically screwed it up internationally too, trust me on that. Because a lot of the other countries basically follow a lot of the norms that were set in the United States, because while they're American, they must be right.

3 (27m 16s):
I wish they wouldn't. I wish they wouldn't.

2 (27m 20s):
Well, they do. If you have private, if you have private health insurance, it's overpriced and it has lots of limitations. They still have the pre-existing conditions thing when you get insurance here. So a guy I'm dealing with like UK companies and things like that. And there, you know, if we want private insurance, it's, it's equally as screwed up as anything in the States.

3 (27m 45s):
Yeah. Well, I mean, it's even crazier here too, because you know, you have some States that participate in the ACA, you got some States that don't. So, I mean, I can only imagine what it is like for somebody as an adult entertainer who is, you know, probably like what, 25, 26 coming off their parents' insurance and now they got to go figure this out themselves. It's exactly why I made this because I didn't, yeah. I didn't go get health insurance. Cause I didn't know who to talk to or if I could tell them what I did or stride away from it. And I I'm lucky, I'm lucky nothing happened to me.

3 (28m 25s):
Yeah.

2 (28m 26s):
Yeah. A lot of people go on insured and it's a, it's pretty tragic. I have a friend here, who's a musician and he's actually teaching school these days. And he, he developed cancer and he, he was uninsured. So fortunately he had friends like myself and some other people that he knew that contributed to a go fund me page. And also fortunately healthcare here isn't that expensive. So I think I'm pretty sure he reached his goal and he's getting better. So I, I feel good. I made the first big contribution to it. You know, you got to take care of your friends, you gotta take care of your friends.

2 (29m 9s):
And you know, I, I know not everybody does, but you've got to, but now health insurance is terrible and hopefully the new administration will get something done. So not to get political cause I'm not going to. So what is God we've had enough of that. So what is your,

3 (29m 35s):
You're all sharp pivot. Let me get away from that

2 (29m 41s):
Is your goal for the company. And how would you like to see it help adult entertainers?

3 (29m 48s):
I would love her, my company to replace all of those crappy, shitty negative manager notes that are in every strip clubs back room. I would love if I could personally tear every one of those down and replace it with how to get health insurance and how to get mental help and how to take care of yourself. That's a huge goal of mine, but it seems really silly, but it's just, like I said, it's one of those things that I noticed. It wasn't just, you know, my state, it was everywhere that it, you just get berated all day long with all these negative notes. It's, it's disgusting.

3 (30m 29s):
So that's a huge goal of mine. And another would be to like, this is such a dream. I don't even know if I could ever like make this happen, but if I could feel like I I'd be super woman, I would love to find a way to get a health insurance company to cover talent testing, like include it in there, whatever. And, and some kind of a package, or I would, I would love if I could ever pull that off. I would be that woman in the world, because that would just, you pay out of pocket for that. A lot of that you pay to what is it?

3 (31m 13s):
$200 every two weeks. And now you're going 24 hours, I think, to go get tested how much they're doing and they're charging for that. But you know, that would be,

2 (31m 26s):
You should talk to, you should talk to the free speech coalition about that. I think,

3 (31m 31s):
You know, I'm, I'm really ready to talk to anyone who wants to help this industry, because I think we've been like stagnant doing the same thing for very long. So the newest thing out of this, can't be only fans. You know what I'm saying?

2 (31m 48s):
Exactly. Now, how, how would someone sign up and get a quote?

3 (31m 52s):
So the easiest thing to do would be to go to health.successful.com. And there is a number right at the top for you. There also is a form that you can fill out and you can get a call back from one of our agents. That would be the best way.

2 (32m 12s):
Okay, fantastic. Alison, I'd really like to thank you for being our guest today on adults. I broke her talk and I hope we'll get a chance to do this again really soon.

3 (32m 23s):
We'd love to thank you for having me.

2 (32m 25s):
My broker tip today is part two of what to do to make your site more valuable for when you decide to sell it later, keep your website design up to date, do a redesign from time to time. People will tend to think your site is the same as and click out

1 (32m 40s):
Of it without even looking if something doesn't change. So keep it fresh and up to date times change. So should your website look at what your competitors are doing and see what it is you really like emulate success. If you know a site to be particularly successful, look at what it is they're doing and do some of the same things. Now I'm not saying copy it. I'm just suggesting you improve your site by looking around a bit, you've got to keep up with the times or you're going to end up being left behind. Also keep an eye on your competition and make sure you're offering everything on your site that they are or more. Don't just look at their design, but make sure your offers are good.

1 (33m 22s):
And you're competitive. The same goes for your content. Do you ever wonder why one site does well and others don't check out the competition's content. What are they doing that you're not doing? Be willing to make changes. People can understand why they're losing sales to a competitor. You have the competitors clearly doing everything better. Emulate success. Make sure everything on your website works well. Make sure all of your links work properly. Check them on a regular basis. If things don't work, you'll lose customers. People are not patient. These days. People's attention spans are like that of a gnat.

1 (34m 3s):
They'll click out immediately and go to the next result in Google. If they don't find what they're looking for. If the site is hard to navigate, or if things don't work, they're gone check all your internal scripts and plugins and make sure they're updated regularly as well. We'll talk about this subject more next time. Adult Site Broker Talk, will take a two week hiatus for the holidays and be back on January 6th. Our guest will be Andra from Studio 20

0 (34m 33s):
And that's it for this week's Adult Site Broker Talk. I'd once again like to thank my guest, Allyson Wonderland. Talk to you again next time on Adult Site Broker Talk. I'm Bruce Friedman.