This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on in our business. Plus we give you a tip on buying and selling websites. This week. We'll be talking to Jason Maskell of Maskell Limited. Adult Site Broker is
to announce ASB Cash, the first affiliate program for an adult website brokerage. With ASB Cash you'll have the chance to earn as much as 20% of our broker commission referring sellers and buyers to us at Adult Site Broker. Check our website at asbcash.com for more details. First of all, today let's cover some of the news going on in our industry. We'll start today with some sad news, retired adult performer Nadia Night passed away last Thursday, according to industry friends, the Florida born night had been active in the adult industry from 2010 to 2017 shooting.
1 (1m 18s):
Mostly for Devil's Film. She had just turned 42 or 44. According to conflicting reports night was reportedly found by adult radio personality and performer, Tony bones, who she had been staying with bones, described Knight as a loyal helpful friend who loved her family, friends, the ocean and her cat night bones is organized to go fund me campaign to help with the funeral costs and care for her pet wicked pictures, founder and president. Steve Orenstein has announced that his company and its extensive catalog of features in series as well as wicked.com.
1 (1m 59s):
Haven't sold the gamma entertainment. The acquisition explained to rep for gamma includes renewed relationships with brand ambassador, Jessica Drake and exclusive director Axel Braun, who will also serve as head of production. Gamma aims to cement the iconic brands future as a key studio within its portfolio of membership sites. The two companies first inked a strategic web partnership in September of 2019. My experience with every person on the gamut team over the past year and a half of managing wicked.com has been nothing short of remarkable. Orenstein said they have truly been the ideal partner to help with the company I founded 27 years ago, the grew into one of the biggest, most recognizable brands in the adult industry today.
1 (2m 48s):
He continued while it is difficult to let go of my creation. They have shown me their desire to take the best of what wicked has to offer and advance it to the next level as continues to evolve for years to come. As I focus my energy on wicked central care, the pleasure products company begun eight years ago, he described the acquisition as incredibly beneficial for the company's loyal fans and longtime members of wicked.com GAM entertainment. President Carl Bernard looks forward to the new opportunities presented by the acquisition. He said by blending our creative approach with Wicked's commitment to quality, I'm confident we will be able to explore new territory together within gamma starting last weekend, pineapple support is hosting a free music therapy support group for adult industry performers.
1 (3m 42s):
The virtual group led by composer, Dorian Wallace runs Sundays from three to 5:00 PM Pacific time and continues through December 27th. Music has the potential to stimulate, activate and inspire the mind body and spirit Wallace said it can enhance our quality of life and promote healing processing trauma can interfere with an individual's quality of life as our basic understanding of what everyday life should look like is profoundly transformed through music. We will work to communicate our sense of self build coping mechanisms and move closer to a new degree of normal continued Wallace in music therapy, activities such as drumming music, listening and storytelling help us to address objectives.
1 (4m 31s):
Find ways to circumnavigate them and build towards reconciliation with traumatic events. This in turn establishes new routines and ways to cope. Lay a tenant founder of pineapple support expressed enthusiasm for the new support group. She said, family dynamics are always challenging. And during the holiday season, they can be especially difficult. The stress of holiday can lead to anxiety, anger, hopelessness, guilt, and loneliness, but it can also connect us with others. Music is a foundational way to communicate and foster that community. And I'm eager for the people to experience the work the Doring and does visit pineapple support.org for additional details.
1 (5m 16s):
And to register for the group. Adult site broker is a proud sponsor of pineapple support and all the wonderful work Leah and her staff are doing now. Let's be true. Our property of the week. That's for sale at adult site broker, we have just listed five amazing adult domains per sale. That adult side broker, any of these domains can be used to build a very successful and brandable website. The domains are sexo.com, spelled S E X O and porn flicks.com listed at $5 billion. Each asset.com email@example.com for only $695,000.
1 (6m 7s):
For more information, contact firstname.lastname@example.org. Now time for this week's interview. My guest today on adult side broker talk is Jason Maskell of Maskell limited, direct from jolly old London. Jason, thanks for being with us today on adult side broker talk. You'll welcome, Bruce. Thank you very much for the ink in the light. It's a pleasure now with over 20 years in the adult industry, Jason has worked in a number of areas and we're going to start there. Jason, what areas have you worked in, in the adult industry? And over the 20 years you've been in the business.
2 (6m 45s):
Wow. How long has this gone on for
1 (6m 49s):
As long as you want it to?
2 (6m 51s):
Okay. Well, I sort of fell into the industry by pure accident. I had a background in sales one day, I got bored and I became a professional makeup artist and I was working in the, in the sort of fashion and photographic area. And then through a mutual friend, I came and did an adult movie and helped out on that. And so that sort of got me into it. And from there people moved out positions, I read it and they said, why don't you, you know, people, why not? So I then from went from makeup artists to agency and run one of the biggest model agencies in the UK at the time and built that up from the agency.
2 (7m 33s):
We then went into helping some companies out with cam supply models, the cams running cam studios in London for a Dutch company, a bit of consultancy and advising people on their productions. We then went into producing some products for some, some TV channels over here in the UK. So that sort of side of that, I then got headhunted and then went to work for the retail and film brand harmony and set up the us office, worked around building up their sales. So I remedy impound for the first time ever DVD sales and then sort of after I sort of parted ways with harmony, went into some consultancy and have now developed some areas where I feel the industry is in trouble, which is the financial services side.
2 (8m 24s):
So we're looking into that at the moment we run some beta tests on some products and we're now expanding out that side of things. And I'm also looking at CBD market for the adult serve for the auto industry as well for adult wellness and pleasure. Cool. Wow.
1 (8m 42s):
Now you didn't mention the, the area that I know you from the crowdfunding. Yes. Well,
2 (8m 48s):
I mean, that was really sort of the B2B side from the financial services we've developed. Yeah. We, we launched crowdfunding platform a few years ago. Now it was offering rewards based crowdfunding and the longterm goal was always to offer equity crowdfunding now to do that, we had to be regulated and we found out there's so much trouble to get a regulated partner to actually work with us because it was the adult sector we kept coming up with. We'd love to take 50,000 pounds from you to offer our service to you. We love what you do. We think it'd be a great success in the crown funding sector.
2 (9m 29s):
However, we can't work with you because of reputational risk, which is a bit of a joke sooner than what some companies do. We then realized if we go down the equity route and did manage to find a, a regulation partner to do our points, you'd representatives, we raise all this money. There's a good chance that the banks wouldn't lend except the money from the company or from us to the company's account. So we've now taken a sort of step back on that and touch wood. I can be announcing soon. We may have a business banking solution for
3 (10m 12s):
I'm sorry, business, what you dropped out, their
2 (10m 15s):
Business banking solution for the industry. Oh,
3 (10m 17s):
Wow. So specifically for the specifically for the adult industry
2 (10m 22s):
And the cannabis sector, we're aiming at a way where they can actually take funds in through merchant accounts, transfer money to each other, put out to a master card and actually use it in stores, pay their suppliers, pay their performers, pay suppliers, and basically have a secure regulated facility, which will hold it.
3 (10m 53s):
Oh, this would be so it'd be like, it would be like a, it would be like a one-stop shop type of thing. Yes.
2 (10m 58s):
Yeah, yeah. We were close to announcing it. We're looking at Q1 of next year now the whole, and then it goes to late things. We just double and triple check in a few things and all that, but we've got a, a private bank behind us, so we can actually hold a head up high and say, if you work in the adult sector, we would have to do business with you. Yeah.
3 (11m 24s):
This would be, and this would be full. This would be full, full business banking as well.
2 (11m 31s):
Food business banking. We're not going to be asked to offer overdrafts and things like that at the moment. So it's usually it's stage one. It's a way where you can know that you don't have to lie to your bank and worry that your bank is going to suddenly come and close your account down. Like it has for so many people, businesses and performers, you know, it's getting terrible out there for these people.
3 (11m 53s):
2 (11m 55s):
And then from that, we'll bring back the, the crowdfunding funding as well to, to, to, to be part of the new financial services package. So we've now got a regulatory partner that will back us and work with us so we can bring back the crowdfunding to do that, do that fully regulated as well. So it's going to be a busy, busy time next year. Hopefully.
4 (12m 17s):
Wow. So the, and then what will the, my question was, so they actually can have a bank account. And like you said, there, they don't have to worry about it being closed down because of what they do. Right?
2 (12m 28s):
Correct. Yeah. They will have a facility where they can get paid from people within the industry. They can take their debit card, they can load a card up with money from their account and go and spend it in the shops. They can pay other people, all regulatory checks will be done. So you have to prove who you are as a company, you persons. So we get around the whole money laundering. It's full KYC is included in it as well. So it's a fully regulated system. So, but the biggest thing is you don't have to worry. You know, we're not going to say, Oh my God, you're a porn star. Who would you? It will be, yes.
2 (13m 9s):
You're a, an adult performer. You use your business email address. So nobody knows your real name apart from, you know, the, the us and the us in the back. So if you want to do custom videos for clients, they can send you money, volume business, email address. So you don't have to worry about giving out your personal details to people. So we'll keep people secure that way as well.
4 (13m 36s):
So is it going to be, is it going to be like an Eagle?
2 (13m 42s):
It's a very, very sophisticated, evil it's accounts. Okay. Yeah. So it's, there's Ebola. And then there's this,
4 (13m 53s):
I'm looking, I'm looking forward to you coming out with it so I can hear the whole rollout. I know I'll be here.
2 (13m 59s):
It's just, I've known so many people. And again, it was the crowd funding, the way we found people, you know, just challenge. They couldn't get the money from us. If we raised it for them, it was scary. And then I knew companies that had membership sites every year. They'd had to do a discussion with a bank and lie on what they did and hope that the bank manager didn't look into it too, too much. And it was just causing them stress and worry. And then we hear, especially in the U S before was having their accounts closed down because the bank doesn't like, what they do is terrible. Yeah,
4 (14m 38s):
No, I'm with you, my man. And even if you're a B2B person like myself, go through a lot of the same crap. So as soon as they're like, Oh, what no, don't deal with porn.
2 (14m 55s):
Exactly where with this system, you literally, people can pay you for your services. You can pay your suppliers. If you need to put money onto a car to pay someone online or in a shop you can do. So it's not going to affect you. It has a mindset
4 (15m 10s):
Really. They won't really need another bank account if they have yet.
2 (15m 14s):
No, you work with this other bank account. That's awesome. It's one of a longer project, but it's a, I want to get something out of there that goes, this gets rid of 96% of your problems at the moment.
4 (15m 30s):
Wow. Wow. I do very much look forward to hearing more about this. And when, when the rollout comes, we'll definitely have to do another interview.
2 (15m 40s):
4 (15m 42s):
Not a problem, man. Okay. So let's talk about another project of yours. You have many, you're working with a studio cinematic spelled S I N E M a T I C a S and a Matika. I should have said maybe
2 (15m 59s):
Yes. We're about this partnership. Yeah. I I've, I've known the, the owner and the director for a number of years. He is a creative genius. He's fabulous. His stuff is unique. He is a real creative in his attitude. He just is so involved in the film in and getting everything right. And he's planned this studio out for a couple of years, he's put 300,000 euros of his own money into shooting nips and launching this it's. And the whole first year's worth of content, as you know, is now slowly being released or majority of it's out.
2 (16m 43s):
So we launched in November last year. So we're coming up to the first year anniversary. We, we, don't a nice quietly, slowly launch rule about lights. It's natural light. Everything is shot with natural lights. It shot all over Europe, beautiful range of well-known porn stars to newbies. So there's a great mixture of performers in there. Some names that people are gonna know there's award winners in there, people who are coming up for nominated for award like cherry case. And it's just, it's a little bit special, you know, it's just, it's the content. It starts off nice and soft and sexy.
2 (17m 24s):
You don't know where it's going to go. And then it just explodes. It's beautiful locations, beautiful performers, but we really hard, good quality sex. That's great. That's great. Yeah. So, sorry. Yeah. Not launching a website, getting them onto some distribution platforms. Again, we've been very picky on chat targeted where we go, we've gone on onto adult time, which is great. Do you want such a great platform and as a new studio to be accepted by adult time was fantastic. We're also coming out with Comcast is the only, we're the only third European studio that Comcast had taken on, but then controlling an agent, the, the North American VOD traffic.
2 (18m 12s):
That's a real coup, we've got some content going out on sky Germany as well. So we've done some partnerships with some really super quality brands, which we know next year is going to really push the studio forward. We're up for a few nominations, hopefully Drexel is and AVN in January. So that'll be nice. We're going to look to see what other partnerships we can, we can do out for the content. So, you know, there's range of content already in place for next year. Again, the whole pandemic has slowed things down and bother them cause they want it to be over in the U S shoot in some European, some us performers, and that hasn't been out to happen this year.
2 (18m 57s):
Yeah. So next year
1 (19m 0s):
We hope now, Jason, you, you also do consultancy now. What are those services consist of and who for the most part are you working with
2 (19m 13s):
On the consultant again? Cause this is really because it's sort of my background. I've been working on my, my main project, say the financial side, working cinemassacre as a CBD brand. We're looking to launch and every now and then I step in, if people, I love startups, I love helping people. If I can help and advice and people I will do. And a little while ago, a brand come to me for a patented penis enlargement system in the U S U S patented. But the packaging was just wasn't great. So we sat down, we redesigned the packaging, we redesigned all the documentation inside relaunched that up, got that nominated up for a non initiate years XPS.
2 (19m 59s):
And also we started expanding out the distribution partners for them and some advertising packages for them and that's Magnum rings. So it's, it's again, it's just, the owners were lovely. They really, they needed some help and some guidance on that product. The product was great. It was doing okay on their own. They needed to take it a step further. So I don't jump in and do loads of those consults in some people, if they come to me and say, Hey, I need this. I'm quite happy to put people in touch with someone else and help them say, you need to do that. I've got to be excited about a project earlier this week. I had a call with a guy over in Sweden that is creating a sex robot.
2 (20m 43s):
And again, that made me step up and he's currently building the, and we talked about the motors and how this could work. And I'm like, actually I could get this maybe into a cinematic film. We could have a robot doing a porn film. This could be really literally taking sex dolls to the next level. So that's something that would be fun. So this is an interesting one. So I'm like, yeah, I want to talk to these guys a bit more. So we're having conversations. They're still in their early design stages starting. They just have in all of their skeleton mold sent over from China so they can start to build stuff. I'm like, just stop recording everything. You're building record it so we can see it. And they've also got a little side project, which I think is, I'm going to say, you need to launch this first, which is a fucking machine, but a smaller, portable, interesting fucking machine.
2 (21m 34s):
It's beautifully designed. Yeah.
4 (21m 38s):
I've actually, I've actually dated a few of those over the years.
2 (21m 45s):
This could be good. And also that, yeah, they're interesting guys. They also see there's great potential for the people who are disabled to his fucking machine. So again, is that attitude I'm like, Hey, this could be an interesting project. So I like to look at little things like that. And if I could help other people, I'm glad he passed stuff on outside the box, as it were. Yes.
4 (22m 14s):
Pun intended. Where do you see the industry going over the next few years?
2 (22m 21s):
I mean the whole COVID situation has changed. I know it sort of help some, some parts of the industry with say sex toys are done really well. Certain sex toys are fantastic, but what people have been locked down. I think the D the development and change of things like only fans where performance are getting more control over their content is an interesting one that can only grow. And with only fans becoming more mainstream and the seams, the mainstream are more talking about the adult industry. Again, I think that's a positive move and that can help all areas of it. But I still think we're going to have this whole reputational risk where they'll get their toe in it though, like to be seen to do it to be risky, but they still worry about doing business with the, with the industry.
2 (23m 8s):
So I still think there's problems there. So there's room for some big, big changes on say the financial services side. That's why I'm really pushing that so much. I think that could change things that can change things next year. If things open up again, it'd be great to them. I think there'll be a new influx of, of, of content being produced and shell, which will be bright and fresh and stuff up. But I'm seeing a real innovation of sex toys. That's really a lots and lots of sex toys coming forward and people wanting to get out. And it's people from outside the industry who are coming in with bright new ideas like these robotic guys. Yeah. It's we can use our technology and our knowledge that we've been using for the mainstream.
2 (23m 52s):
And, you know, we know this could really, we know the adult market is, is, is key for some, some elements. So I think next year, we'll see some developments on some really new, great products. That's an interesting,
4 (24m 6s):
Okay. You know, one thing I, one thing I've noticed with, with toys and novelties is the interactivity, you know, with the, the tele deldonics and such.
2 (24m 22s):
Mm. Yeah. Yeah. I mean, again, the, the, these guys were talking about with fucking machine ed, they're talking already talking about like, we'll have voice control, so is he even even better? So, you know, again, especially aimed at the disability market where you can just be land there and you can talk to it and tell him how you fast, you want it, what position you want in what's, you know, and things like that. So that whole, should we say, Alexa is going to go, I think that's going to come up the next stage as well.
4 (24m 53s):
Yeah. I could just see, I could just see Amazon, Amazon syncing with it. Yeah, yeah, yeah. Alexa, suck my Dick. So what are your short and longterm goals here in the next say, well, short, I mean, short and long-term what are your goals?
2 (25m 20s):
Okay. So short term is to, is to get this financial service to market, to make sure we've got everything dotted and crossed and in the right boxes and packaged correctly and get that launched. That's that's my, my number one goal for, for, for next year. We also want to really push forward with the, her CBD, which is a CBD brand that we're looking to bring to market, which is aimed at couples pleasure and wellness, and some really interesting products in that. So they're my short term. My long-term is to then take on the financial services side is to bring back the crowdfunding for my friend, that the banking services to crowd fund into an offer, more like proper business services and supports things like insurances and laws who schemes that.
2 (26m 12s):
So if your you've got clients and they're, you want to keep them shopping, you, you could offer them a loyalty card to keep coming back, and then they can use those points across, across the industry to have a sort of generic loyalty scheme that will, it can be global wiser, you know, that's my longer term goal for that.
4 (26m 31s):
Cool. That'd be cool. I'll know. You mentioned the, you mentioned the CBD business. Why don't you tell me just a little bit more about that? Yeah.
2 (26m 45s):
We've been looking at Steve again. I started looking at CBD through cannabis, through the financial services side things, which we know they're having the same sort of problems with the adult sector has a banking side and talking to some people within that. Again, it was the consulting side. People come to me and said, Jason, we've got this great product. We think is a great product. We feel it'd be great in the auto industry and went in as a consultant, looked at it and then said, well, no, it's not water-based you can't use it. It's not going to do what you want. You really need a water-based lube. That's what they wanted to start with.
4 (27m 20s):
Oh, so it was a, it was a CBD, it was a CBD,
2 (27m 23s):
It was a CBD loop to start with. Yeah.
4 (27m 27s):
And just out of curiosity, I mean, I know about the properties of CBD and what CBD can do, but why would somebody get a CBD lube versus a non CBD loop?
2 (27m 43s):
Okay. So you got to look at the, you say some of the properties of CBD and, and this is where this brand has seen is, is they're looking to aim and to aim itself, there's more than just a, here's a new, and you've got CBD in. It is actually gonna mention where it can help you. So if you're a woman going through the menopause or you have a dry vagina CBD help, the lube does that part of the job, but also CBD can help with lowering anxiety, relaxing, you know, relaxing the person and just helping aid in that way.
4 (28m 18s):
Wait a minute. Are we talking a cure for PMs here?
2 (28m 23s):
Well, I don't think anything can cure that.
4 (28m 27s):
I mean, if you, if you have something like that, you're going to be a very wealthy guy.
2 (28m 33s):
Yeah. I mean, so what, what we've done is we've looked at a range of products. So I've, I've sort of come on board as a consultant and they sort of said, well, you want to do this. Don't just go down that route. Let's look at it. So I've sort of come on board and said, you know, let's, let's develop. So we arranged in a CBD Lu CBD arousal spray, a bath bomb, a candle that you melt. It has no parafin in there. And so you can actually melt it and pour it on. It becomes a massage oil, a standard massage oil, and again, a normal CBD oil that you can take onto your tongue. We then got options on things like chocolate lollipops, condoms. So we arranged in a whole range of products that will aid your funding, the bedroom, or wherever else you want to do it, but also age your wellness.
2 (29m 22s):
And cause there's a lot of people out there that, you know, even couples, if they like anal sex, it's it hurts. So the CBD can help numb the area as well as relax. So if it works in the gay area couples, as we said, people with, you know, going through the menopause. So there's, there's different there. We're going to put together some little fun packs. So you can have your starter pack of a bath bomb, a candle, and some lube to range the perfect, you know, starter enjoyment pack. We've also got the option and the, the companies where we've teamed up with to do some non-alcoholic cocktails and one is a non-alcoholic tequila, which is amazing.
2 (30m 7s):
So you get the tequila smokiness and this beautiful non-alcoholic. Yeah. So you've got this beautiful taste. You get the relaxation of the CBD, but you actually, you don't get pissed on it so you can actually have more fun.
4 (30m 26s):
Okay. And, and the, the translation for you, Americans is pissed means drunk. I just thought I'm here to, I'm here to translate Jason. I'm here to translate everything into English.
2 (30m 39s):
Maybe we should put some subtitles for me. And I won't use any company, Ryan shank. Yeah. So the CBD again, we're looking to launch that next year. That's, I'm actually getting some samples delivered this week to me. And we've started on some packaging. We've got some nice sort of marks in storylines about it. And one, we've got a little sort of special sauce. So we call it the company we've teamed up with, we're looking at a way to mask the taste of CBD in drinks. Because if you put too much CBD into a drink, you can actually taste it, smell it. And it's not very nice. So they come up with a let's call it a secret sauce.
2 (31m 21s):
That's the easiest way to explain it. That encompasses the CBD. And so it goes, hides a marks that the flavor and the smell of it. So we can actually plug it into more products without any kickback should we say from it. But then they found when they were running tests because it's in CBDs in case he get absorbed into a bot into the body at a higher rate. So you don't get so much wastage. So you get an actually an eight up to 85% better absorption rate of the CBD into your system compared to another normal product. Nice.
4 (31m 56s):
Well, you're, you're becoming quite the expert on the CBD.
2 (31m 59s):
Yeah. Well, do you know what I'm, I'm, I'm disgusted on some of the products that are out there. I've seen CBD drinks that are in glass bottles and have loads of salt in it and sorts of sunlight kill CBD. So literally, and they're made in California and you like really, it might've had it as it went in the bottle and there's suddenly it's gets seen in the shaken around with the salt in it. There's no time someone drinks it. There's no CBD left in there to enjoy
4 (32m 26s):
Well. Yeah. But if I'm going to have, if I'm going to have CBD tequila, you know, I want salt on my margarita. What do I do then? That's a little bit different. Yeah. I guess I'm kind of screwed up. Yeah. You can get away
2 (32m 37s):
With the same a hit first before the salt kills itself.
4 (32m 43s):
Here's hoping. Here's hoping. Okay. Yeah. I got, I got a screw up everything. Don't I? Sorry. Okay. So how has the COVID crisis affected you and your business?
2 (32m 55s):
Ross foes. Like most people, you know, we, on the, on the CBD, on the financial services, a lot of people we've talked with do just took a step back. They said, we don't know what we're doing. We've got staff out. We were talking to investors, investors when we really don't know what money we've got at the moment. So everything came to basic, came to a halt on a lot of things I was working on. And now, so we're now picking things back up again like that. So that was, that was hard. We seen, you know, some, some companies we've been working with and helping with I've seen improvements that the Magnum brings is a dumb pretty well because people are at home.
2 (33m 38s):
So they've actually seen things, increase for them. So people at home that, you know, the sex toys I've seen have gone well, so that that's been sort of good. But for me personally, we had a quiet time, which was great. I, it means I sat at home. I have more time when my young son, I try not to stress. There's nothing I could do about it. So I went to play in the park, play football with my son, went for walks,
4 (34m 4s):
Wait, wait, I gotta, I gotta translate again. Football football means soccer, not football. Go ahead. Sorry.
2 (34m 11s):
So, yeah. Sorry, not that game where you throw or catch it and fall over and then stand up and throw it pass. Unfortunately. Yeah. Yeah. I'm run. Yeah. So, yeah. So I mean, I tried not to let it stress me out and get to me too much. It is what it is. I've got some mainstream businesses in the aesthetic beauty, which literally closed down and just ground to hope because they couldn't, people couldn't get to the clinics. I couldn't do anything. So I, you know, I've tried to make the most out of it and I've had some great family time
4 (34m 42s):
And you know, there's, there's, there's always good with bad. Right?
2 (34m 46s):
Exactly. Yeah. I could never get back at the time I've happened. My son, which is
4 (34m 52s):
How we'll tell her how old your son. He
2 (34m 54s):
Was two in August. End of August now.
4 (34m 57s):
Oh, that's yeah. You're you're you're you're ahead in the game. Hey, in my situation, I'm stuck in, I'm stuck in Thailand, 10 minutes from the beach. Dammit. Oh God, I can't travel to America. Oh, darn
2 (35m 15s):
Down the beach.
4 (35m 16s):
Somebody's got to do it. So how do your adult and your CBD businesses affect your mainstream companies? Well,
2 (35m 25s):
Yeah, the thing is because of my love for startups and maybe cause I'm a complete idiot in a, in a lockdown I launched on the 1st of July, a not-for-profit community interest based where I live here in London to help start ups and small businesses, mental match them with mentors and find them funding because I feel the knowledge I've got from working in the adult was you've got to fight 10 times harder for everything. And you've got to come up with new ideas, doing stuff, a new ways of doing things. I've really sort of thought I can put this into the mainstream, the CBD, we we've got a nice brand for it under his sceney.
2 (36m 8s):
It's got a nice backstory. So we know that's going to cross over to the mainstream as well as into the auto sector. So it's been positioned in the right way. I like to have something mainstream to get my head out of adult every now and then, but also it means I can take the knowledge I've learned from both and find what works and what crosses over. And I've, I'm in, I've always for 20 odd years, I don't have a, you know, a real name and a work name. You know, you are, I am who I am. He searched me. Things are going to pop up in every sector I've done and I've done worried about it. Don't like, it don't work with me. You know, that's always been my attitude.
2 (36m 50s):
So I go in and go, this is what I'm going to do in my mainstream. This is what we do. This is what I'm aiming to help. This is how we're doing it. And so far people have been great and, and people have found out what I've done in their like really knowing. Yeah. But what I've learned is I can now help you do this and allow fantastic people move on to talk about the adult side. They always think it's more interesting.
4 (37m 14s):
Okay. Hey, it always, when I tell people what I do, they're always like, especially men. They're like really?
2 (37m 23s):
Yeah. That was think was just sitting there looking at boots all day. You know, I really are. Now I'm sitting there looking at Excel sheets most of the day.
4 (37m 28s):
Yeah. That's all we're doing all the time. Yeah.
2 (37m 31s):
Yeah. Well, awesome line on the beach. Beautiful women. Absolutely. So
4 (37m 42s):
What do you, obviously, you talked about your two year old and I'm sure this takes up a lot of it, but otherwise, what do you like to do when you're away from business and relax. Let, wait, let me guess. Watch porn.
2 (37m 56s):
Oh God. What's important. Nowadays is I'm so critical. Even the stuff is Cinemascope I send it over and I'm like, yeah, they're lightens gray and I'll look at the makeup and I'm looking at positions. Yeah. I don't think I can enjoy a porn film now. It doesn't. It, it does. Yes. So I think, yeah, for me now, instead of just saying, want you to pull it off, I'd rather go and do some cooking, do some cooking, play with my lad and when I can do it. Yeah.
4 (38m 27s):
Me, let me, let me translate again. That means his son. Go ahead. Sorry.
2 (38m 30s):
Yeah. And then now thank God soccer football is back on TV. So I'm managing to get, I'm trying to get my, I'm getting my fix again. So he's your team? Asphalt, Queens, port Rangers. The pride of London, blue and whites. Which ones? Between spot Rangers. QPR. Queens park Rangers. Okay. Yeah. West London team where I'm originally from. So yeah, that's my guilty pleasure. A team that always underachieves. Yeah. What, what else do you like to do you like to cook? You like to play with your son and watch that. Yeah. And that really sort of sums up and then in-between anything.
2 (39m 11s):
If I get any spare time, I will try and sleep. Yeah. That's always a plus. Isn't it sweet. Yeah. Let's do that from time to time. Yeah. It's nice to have that. And hopefully now that the bars have slowly started to open up again, I can go out and have a drink with some friends and do a bit of socializing as well. Yeah. Blendon pubs are great, man. No doubt. Yes. I'd be there with you if I was there. But next trip to London, you can kind of the next part, the first points on the always need, you know, us Brits. We do like to drink. I've heard that about you Americans. Some of us Americans do too and can do it properly.
2 (39m 56s):
I do my best. I try to be proper in whatever I do. Jason, just for my British friends. That's good way. I really like to thank you for being our guest today on adults. I broke her talk and I hope we get a chance to do this again really soon. Thank you very much. Lovely talking to you. Now get back to that beach and top up your tan. I'm going to do that.
1 (40m 19s):
My best. My broker tip today is part, one of what to do to make your site more valuable for when you decide to sell it later first, make sure you're converting as much of your traffic as possible. Traffic's expensive. Whether it's search engine, traffic, review, site, traffic, or affiliate traffic, you pay it a lot for this traffic. So make sure that when someone lands on your site, you give them every opportunity possible to either spend money or do whatever it is you want your visitors to do in the case of a pay site, make sure your billing options allow as many people as possible to buy, have multiple ways to pay in North America. Most everyone has a credit card, but in other parts of the world credit cards, aren't used nearly as much in Europe.
1 (41m 5s):
For instance, credit card usage is low. So look for billing options that will match the areas where your traffic comes from in Europe, ACH and debit cards are used a lot in Africa and other developing countries. Many people pay by mobile, do your homework and find out how people pay in the regions you get. Most of your traffic, it will make you more money. The worst thing you can do is get a visitor, have them want to buy, but since you don't have their preferred way to pay, they can't buy. If you're looking for suggestions, feel free to get in touch with me via my website. Along with this is to improve your user experience.
1 (41m 46s):
Make sure your site is attractive and easy to navigate. People have more options than ever these days. I can't tell you how many sites I go to. Even some that are owned by large companies where the navigation just isn't obvious to the user. You poke around the site for what seems like an eternity to do something that should be relatively simple. Keep it simple. Before you launch any changes to your site, ask your friends to go to the site and check it out. Unfortunately, designers and tech geeks don't think like us. You need real people to look at your site for you. The same kind of people who will be visiting your site next, make a good offer.
1 (42m 28s):
If you're selling something and the offer, isn't good. You won't make money. It's plain and simple as that. And if your offer is to contact you or get more information, then make the offer attractive and easy to understand. If you're selling something, make buying easy, show them an easy way to buy and then leave, help them by making suggestions on what to buy. amazon.com is the best at this. They always have suggestions on what to buy based on your buying and browsing history. They use AI to do this. There are AI engines available these days at a modest cost. Look into this. If you can, don't clutter up your site with unnecessary items, buttons and images.
1 (43m 12s):
Keep it as simple as possible. The best and most successful sites are the simple ones. The ones that lead you to take the action you'd like them to do. It's not that hard just to remember when you're putting together any site, try to think through the buying process, like a human being, whatever you do, don't turn over that process to your designer. Don't just say, build me a website. What you'll get out the other end will not give you what it is. You're looking for. Give them as much direction as possible and make it easy for them to build a site for you that makes your business succeed. We'll talk about this subject more next week and next week we'll be talking to Alison Wonderland of successful.com
0 (44m 1s):
And that's it for this week's Adult Site Broker Talk. I'd once again like to thank my guest, Jason Maskell. Talk to you again next week on Adult Site Broker Talk. I'm Bruce Friedman.