This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on and our business. Plus, we give you a tip on buying and selling websites. This week we'll be talking to AK the owner of Madzuma and rude.com
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1 (1m 5s):
Director and producer Craven Morehead has filed a $10 million civil lawsuit for defamation against model Aria Lee over sexual assault allegations made against him. By Lee back in June, the lawsuit was first reported by the New York post. It was filed in Los Angeles County superior court. The suit calls Lee's allegations, false malicious defamatory, and hurtful with Morehead stating that though, he believes that every claim of sexual assault should be taken seriously.
1 (1m 35s):
He vehemently denies Lee's version of events as outlandish, outright fabrications. On June 5th, Lee released a video via Twitter with the caption coming out. Please listen to my story. In the video. Lee reads an anonymous letter sent to another adult industry trade publication, alleging a coverup going on at gamma regarding porn performer area li having an accused crave in Morehead of raping her on set on October 11th, 2019, the anonymous letter red by Lee alleged is that more had forced Lee into a bathroom to give him oral sex during a gamma, a shoot later that day, AVN published in an interview with Lee reportedly done after the release of the video where Lee gave him a first person account of the incident during the interview, Lee also alleged a second sexual assault.
1 (2m 33s):
Two months later, when more had cast her as an extra in a music video, the lawsuit sites, the avian interview, and other articles, including one by Vice's motherboard as disseminating Leigh's account in the detriment of Morehead's reputation and standing in the industry, the director who's company lost a lucrative third-party deal with gamma. The week after Lee released her video with the allegations. claims' the false statements by Lee.
1 (3m 3s):
We're all benefiting herself personally and professionally will serve to undermine harm. And so down into other charges of non-consensual sexual acts and assault's, that may be a legitimate Morehead's lawsuit of firms. He seeks to clear his name and be fairly compensated for the damages that he and his company have suffered as a result of these malicious lies. Playboy enterprises inc announced it's returned to the stock market after eight years through a $381 million merger with special purpose acquisition company, mountain crest, and guidance from Jones day and Loeb and Loeb.
1 (3m 45s):
After the merger mountain crest acquisition Corp will be renamed to the iconic bunny brand and its shares will remain listed on NASDAQ under the new ticker symbol, P L B. Why? According to the legal news site, law of three 68, the combined company will be led by Ben cone, a private equity veteran who became Playboy CEO in 2017. Code described the announcement as a very big day for the company and its partners, which would result in an influx of investments through public markets, allowing further product development, our mission to create a culture where all people can pursue.
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Pleasure is rooted in are 67 years. History said cone and create a clear focus for our business and role. We play in people's lives, providing them with the products, services, and experiences to create a lifestyle of pleasure. We are thrilled about the future of Playboy cone added Hugh Hefner took the company private in March of 2012, five years before his passing pineapple support is hosting a free support group for parents and caregivers and the adult industry.
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The six week support group provided by therapist, Michelle Caribbean started yesterday and aims to explore the issues that come along with being a parent or caregiver who works in the adult industry. This group was for any parent or caregiver working within the adult industry, who would like to explore their parenting issues. And worries in a shared space said, Karen, we want to provide a space where you can talk about your experiences and get feedback and support without being judged or criticized.
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And in doing so reduce feelings of isolation, improve your relationship with your child or children, gain resources, ideas, and feel positive. As a parent, being a parent or caregiver in the industry can come with its challenges says pineapple support, founder ley, a tenant. Michele is an excellent therapist and has been involved with pineapple supports since the very beginning, her experience of working with children, teenagers and adults spans over five years.
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I know this support group was going to be incredibly useful and will help parents and carers in a safe, nurturing space. Tan had added the Adult and caregiver support groups started yesterday at 9:30 AM Pacific time, and we'll take place online each Tuesday at the same time through November 10th, for more information and a secure place, visit a pineapple support.com. Now let's feature our property of the week. That's for sale that Adult Site, Broker, we're proud to offer for sale porn dot C O is an amazing Adult domain name.
1 (6m 36s):
This domain can be used for just about any purpose, including a pay site or a tube site porn.com sold for $9.5 million. And the.ceo extension has rapidly gaining in value. So besides being able to make money on this domain, now you can also count on it appreciating in value. This amazing domain has been reduced in price to only $199,000. Now time for this week's interview, my guest today on Adult Site Broker Talk is a K from Madzuma and more recently rue.com.
1 (7m 14s):
And thanks for being with us today. And Adult Site, Broker, Talk
2 (7m 18s):
A bruise a you're welcome. And thanks for having me.
1 (7m 21s):
It's a pleasure. You know, a case started in the Adult industry in 2000, One with Flirt for free as a content sales rep. After 18 months, he was promoted to sales manager. He left in 2006 to join Dating gold as a affiliate manager. I'm sure most of you know him from there AK became the business development guy there within a year, and then VP of sales and marketing in 2008. Now lets face it. The guy was pretty much running the company for Allen K had a long run a day Gold we know that after eight years they're he started his own company Madzuma which is a private consulting company focusing on Adult Dating verticals.
1 (8m 3s):
He also helped launched the private network conversion sharks, a K currently works with a few back end projects and as more to announce soon. So AK, why don't you tell us more about yourself and where you're from and how did you end up in LA?
2 (8m 20s):
Oh geez. Well I'm I'm I'm I was born and raised in Indonesia. So I left, I left Indonesia in 94. So I finished high school in 93. No, you know how old I am,
1 (8m 44s):
So yeah. Yeah,
2 (8m 48s):
But I went to New Zealand for a year in, back in 94. So after high school I was supposed to a, they are, but I ended up going to the States here in 95, I'm telling you new Zeeland was like very quiet. I came from Jakarta. Where do you know where you are? Right in. And then in New Zealand he was like 7:00 PM.
2 (9m 18s):
Everybody's already in bed. Like not like there are out there at home. So for him as an eight year old to be,
1 (9m 24s):
That would be boring as hell.
2 (9m 27s):
Yeah. Sorry is this
1 (9m 30s):
Will do dude. This is an adult industry podcast. You can, you can say f**k as much as you want it or
2 (9m 36s):
Okay. So yeah. I then I came here to Oklahoma that can 95, not much different.
1 (9m 47s):
It was going to say,
2 (9m 50s):
But, but, but to my defense, I was trained to be in a very quiet place for a year before I came to Oklahoma. So he was good. Ah, and then I finished a college, so I went, so I went to Oklahoma state university graduated here in 98, then a move to LA In 99, a worked for a, an office supply, like a toner cartridge company for over a year.
2 (10m 22s):
And then I finally work for four Fri in 2001 so that's kinda, let's just start it of the whole, Adult a industry for me, as you mentioned earlier. So the plan for free video secrets, then I will down to getting Gold and to doing my own thing now a so that's where we are. So that's how I got here.
1 (10m 51s):
So, so talk about what's going on now in and out in LA things or thinks are getting pretty dire and you've got kids I here that they are they've closed all of the school.
2 (11m 3s):
Yes. So my kid, my oldest, this is kind of interesting. So he just finished high school. Oh, okay. Yeah. So,
1 (11m 18s):
You know, feeling old, aren't you,
2 (11m 21s):
This is kinda how I know I've been in this, in this business. So a year after I left, I worked for Flirt for free. He was born. So like when people ask me, how long have I been in the business, in the, in that, in this industry? I always say, okay, well how old he is? Plus one year. So yeah. He's he's 18 now. So I'd been in the business almost 20 years. Yeah. And so he finished high school, just this, this past spring a so no more, no more an online class for him or her son, but my daughter Xi is going to eighth grade or so, but he's an interesting thing.
2 (12m 9s):
So my son, he is now doing media, buy it for me. Oh, cool. Yeah. Well, before the Sommer at to see how it goes, the, until he starts calling in the fall, so the school was closed, but they had to do the distance learning like online last night because of the pandemic. But right now they are still deciding, I believe whether a in the fall we are going to do, we have to have, we have an option to do a distant learning and, or a hybrid.
2 (12m 50s):
Honestly, my wife handles all that, so sure. Yeah. You got a Google, a great wife too.
1 (12m 58s):
I've met her many times as you want.
2 (12m 59s):
Yup. Yup. Yup. As a matter of fact, that the last time we saw each other, it was at the boat at the Flirt for free yes. The boat. Right. And that's how we got two. What we recently had a transaction wise. Yes, yes.
1 (13m 17s):
Yeah. We'll, we'll talk about that a little bit. I'm so a where's your, where's your sun going to go to college?
2 (13m 25s):
What are you going to go to a local, a community college here First cause he has an idea of what he wanted to do yet. And I'm not about to pay for his, you know, expensive uni or you know, a four year college.
1 (13m 39s):
No, I mean with community college as being as good as they are, why or why is that?
2 (13m 43s):
Is that too? So at least now his learning about the business for Sommer, he, he likes it and I, he can continue working while going to school and hopefully, you know, he liked it and you know, I'll be bringing him to the show. That's awesome.
1 (14m 7s):
I've loved to meet him now. Now a AK you talked about how you got into Adult, but what will, what, what was your introduction to the business? You said you started working for Flirt for free. How did you end up in it and just talk a little bit about how your careers evolved and the different things you've done.
2 (14m 28s):
Sure, sure. How much time do we have
1 (14m 31s):
It at a time? Don't worry about it. We have no clue.
2 (14m 35s):
Alright. Alright. So this is a fun, it was, I was working for a corner toner cartridge, a remainder recycle, or a manufacturing company. Right. And that was an inside sales rep where I would call businesses a about that tone of deeds. So after I've done it for about a year, I, I left, I resigned because we were a, I was getting married.
2 (15m 5s):
We went home to Indonesia. So, and I didn't really want to find a job while I was going to Indonesia for the wedding. And then when I came back, then I started looking there was this a posting on it? It was monster job. The most attractive. I don't know if you remember that time. monster.com. Most of the tracks, there was this company in Calabasas here is it says looking for a sales rep with a guy who can go on and extra mile to get, ya know, the goal to get the stuff done.
2 (15m 48s):
Pretty much just a hard worker. I'm like, alright, well, I'll give it a try. So I applied for it and I came in for an interview and I've, and I've, I've included my letter of recommendations from a previous employment. So that always, I, we use facts back then. Right. And I remember facts, facts, and an email, but actually let me, let me, let me back up a little bit.
2 (16m 19s):
After college in Oklahoma, I actually went to Austin, Texas, and I worked there for a marketing company, which basically it's a B to be a, we were calling people up for a think the product was back then. It was the PC is a PCI card that goes like teleconferencing for like a PCI. So a video call, right?
2 (16m 49s):
Back then you have two install that cart between two computers. Then you can do a video call. And like, now you have Skype in all of that. So that then I was calling school's for their research and learning. Even at Boeing, I did about 150 calls a day cold call business, but because I'm from Indonesia, so I was a student. So I was on optional, practical training back then. So I had to find a job that would sponsor me a working visa.
2 (17m 20s):
What we call the edge, one B visa familiar. You are we? Oh yeah. Oh, you're sure. Right. So when I, when I,
3 (17m 29s):
Yeah, those are, you know, those are the things Trump is trying to get rid of. I buy it.
2 (17m 32s):
Exactly, exactly. So, so my journey was like really from an international student too, a, an actual one B visa worker to a green card to now a us citizen. So yeah. So anyway, right. You remember when you got your citizenship? Yeah. Yup. Yup. So fast forward. So every time I left, Oh, the actual department, they said there could not a sponsor. And you want to though, this is in Austin tax us.
2 (18m 4s):
So I'm like, OK, you know what? I'm going to move to LA where I know a lot of international, a multi, a cultural place, right. So I moved to, to LA in 99, got a job. And then every time I leave a job, I've always asked for letters of recommendation, which it would help a lot in getting an, at least an interview. And that's what lead me into this company, which has now it's, Flirt for free.
2 (18m 38s):
They call before interview. And I had met with Chuck's yummies. I don't know if you are familiar with him, but he was a coal founder for Free. And I had know idea this was an adult and a payment company, because it was just going for like, who is a, you know, a hard worker. So we went from the interview and then, you know, explaining to me what day due.
2 (19m 8s):
And I was like, him, this is, you know, we we're supposed to sell content or at least content back into the day pay sites. content. So like with the job I was applying for her, it's a, it's a, it's an account executive or sales rep to get do is pay sites to try to lease and in pain,
1 (19m 32s):
What would they think in Indonesia? Right. Right.
2 (19m 37s):
But, but so after Chuck, he explained the whole thing and he had, he had a question for me and he was like, so do you have any problems with these? You know, Adult because back then when they put the ad for a job ad, they didn't really say Adult at the table, just an entertainment company. Right. Right. Well, they asked me if I would have any problems with a such content and it said, Oh, you have any questions?
2 (20m 8s):
Can I ask you, this is the question that I seem to this day. He liked it. Cause I asked her questions like, okay, I only have one question. There's like, what do I need to do now to get this job? Because in my mind, I'm like, s**t, you are watching porn and you getting paid.
1 (20m 27s):
2 (20m 29s):
The next. So, and then, and then I guess, you know, we all laugh and he liked it. And the HR department by the name of James Kelly and he, he, he followed up with me and his like, Hey, you know, they want to call me for the second interview with the, I still remember his name is Kevin Burke. And then also Greg claimant, which was the press and the precedent. So a lot, I believe may be maybe great. Layman was in that first interview.
2 (20m 60s):
I don't know. I've forgot. It was like 20, almost 20 years ago, man. Crazy. But okay. Anyway, a, I started there working a and because we are 24 hour the company and I had to compete with a, the editor account manager account sales rep. So I ended up having two. I wanted to come and like early in the morning, like four o'clock in the morning to call, to call a European markets.
2 (21m 33s):
Cause like, because that's, I guess that's what that became my bread and butter.
4 (21m 40s):
Well, look, AK, you know, hard work coming from this part of the world is not at all unusual, nor is it unusual for people from other countries coming to the U S yeah.
2 (21m 52s):
Yeah. Well, so yeah, I had, I have to find my edge, but so my whole life I've always have had this, this advantage for one is not an English speaking. So you can see my accent. I don't know how it sounds to me on this interview is great, but the, Oh, thank you. But I have to find like, even when I went to school, right. I had to read the book three times. Sure. So anyway, so, so that's why I had to find, cause like, ah, one of the sales guys, a at VES back then and his name is Tony, he was kicky.
2 (22m 28s):
He was just getting a sales, you know? So I'm like, Oh crap, alright, I'm going to come earlier in the morning. And then it guess what, because of my accent and because of, and then because of the European people that I call, we have, we have something in common because European is especially the French. I, I still remember as a company is carpet diem. This is all my God is this brings back memories. Right. And now I have, I have a built with a lot of relationship with those European market.
2 (22m 59s):
And, and I guess, I guess I got lucky, so I pretty much handle the European market. And a, and then it grew from, from there,
4 (23m 10s):
It sounds like you made your own luck, my friend, if you want my opinion.
2 (23m 13s):
Yup. Yup. And then after about five years, I, I tried to live, honestly, I try to live the industry a way to go into mainstream. And I tried to go back to college of tech, my, my graduate school, but they didn't work out. And then I ended up going back to The. So I took a year break from, from, from video secrets an a year later and I joined getting go and Alan and Alan Hanning, I, I really had a really, a special relationship with, with, with Alan.
2 (23m 55s):
And Alan has been in a, you know, even when I was not in a dark, he always hit me up asking, you know, what I'm doing. And like, if I ready to go back to the, to the business and, and, and after about a year, I eventually I was ready and I hit him up say, Hey, I used to looking for you, you know, a, a, a, an account, a manager. So, and he said, yeah. So we met and, and I started working for him as an affiliate manager, a working from home, which has here in Agoura Hills and the company is in Stockton.
2 (24m 31s):
Right. And after about two years, sure. Like in 2006, 2006, and then in 2000 and 2007, I got my green card, 2007 and then 2008, a Allen made me an offer or that I could not refuse to move, to stop them, to move my family to Stockton. That, that time, my wife, who was my wife, who was working full time as an, a, as an accountant, a, and this is a jewelry company in and see, you know, but, but, and we had our second baby.
2 (25m 13s):
Right. And I asked her if she would like to give a stay home, mom, try raising our daughter or a one year old daughter and the, to move to Stockton. And then she said, okay, let's not say the stupid a tray. So we did. And, and we stayed in Stockton in that four or five years a until she just started, OK, we have enough of Stockton, you know, this was back then.
2 (25m 48s):
But for me, I, we had a house, their, for me, it was basically just work, you know, home. And then it come back. Plus, she's the one who had to drive the kids around town and whatnot. Like, you know what, I miss Agoura Hills. And at that time we still kept our, our, our townhouse hear and write it out. So when she decided she wanted to move here. So, so we did, and I was still at, at, at a dead end Gold at the time.
2 (26m 20s):
And so, so for about a year, I have two houses, huh. A year, and then also stop. And then I try to make it work. Hey, you know, I, I didn't, you know, when you have young kids sure. And a, and then you have to travel to see them on the weekend. It, it, it got tough at the end of the day.
4 (26m 45s):
Absolutely. And I know how special your relationship is with Al and he's, he's a wonderful guy and a hell. You're almost like a son to him, even though you guys aren't that different,
2 (26m 57s):
I'm older than him. So you're older than him. Yes. So, yeah. Well, he, he really is, is a, we have a good relationship. A we work, we work well together, but I was a, you know, I can say that I joined getting old at the right time, because at that time, as a lot of things going on in the, the, the dating space, I don't know if you remember back then there was a, Zangle like spyware, a four, one of our competitor and a, so a lot of affiliates, we're not happy with that.
2 (27m 38s):
And they would come to us and would just basically said that the growth was tremendous. I just, I, I was really grateful to have that opportunity. And, ah, ah, you know, like, like anything, you know, every good thing has it's ah, you know, it has, its a way to me is like, okay, money is great. But if I'm not happy not being with my family, then the matters.
2 (28m 9s):
Right. So I had talked, I have talked to Alan about it and he knows how, you know, I, he knows how I am with my family. And eventually he was like, okay. And I, and on about, so I believe it was the end of may, 2015, I think, well I gotta double check, but, but it did it. So I told Allen in February that I have planned to move back to LA.
2 (28m 41s):
So about three months before I actually did live, I, you know, we tried to find a replacement for me. I had great relationship with everybody in the, in a company, enjoy, enjoy everything about it. And we finally had a replacement from someone inside a, so everything worked out. So I went back to Agoura Hills, couldn't be more happier.
2 (29m 15s):
I took a break, but you know, after about what was it, eight years I think I was, I think he was about eight years doing what I did at a dead end goal. At some point you kind of feeling burned out. Right. And, and with all the driving in all of that. So I took a break. I took a break for about two months before I decided to, I mean, know what I, I mean, I know what I wanted to do, but so I took a break for the summer and I went, I went every, all that.
2 (29m 49s):
Sommer almost like maybe three times a week or even twice a week, we would go down to Malibu. Is there was a b***h that we go because Zuma beach. Yeah. Now you're getting where I'm getting zipper. That's what the name of Matt Zuma is really great. Yup. And this is, this is a story that I've always enjoyed sharing a And and if someone else who's listening to this, especially you have a person who owns is the domain at Zuma police sell that domain to me
4 (30m 31s):
Will have to talk. I'll I'll have to have to try to help you with that. So,
2 (30m 35s):
Oh no. Sorry. I was thinking about, okay, what do I want to have my brand? So I was looking for ad Zuma and I came back. I was looking at my phone. Oh she would add Zuma is not available. I'm like crap. So I went back home and then I remember the TV show, his madman. It's all about, have you watched madman? No. Okay. So it's about an advertising agency back in the sixties for a Matt is for like Madison Avenue, right?
2 (31m 11s):
Yeah. I figured, you know what with Madzuma a, so what we do is a His is advertising, right. It's online advertising. So yeah. I went home and check it out. Madzuma was available, registered it and that became the name. That's how we start it.
4 (31m 31s):
That's awesome. So, so talk a little bit about your current projects. I know I sold you the domain for one of them. rue.com has all of that going
2 (31m 42s):
Route.com. I had a, when you brought to me the domain, ah, that is available, ah, you could see my eyes like light up to 10. And I was like, Oh boy, at that time, at that time I do a w at that point I had already had made conversion shops successful enough. Right.
2 (32m 12s):
So, and, and I have, and I have some, some money that I wanted to invest in something a I believe I did ask you about like, Hey, I'm looking for a, you know, something would it, I could invest and buy and like a sight and a new life. And this is a matter of fact, this home was available. Be like, Oh, I know about it because I had done business with their own business with Brad.
2 (32m 47s):
So, but then, and then after for, by the way, this one that was going to have quick write. So he was like, Hey, the site there was looking to sell, but it don't look, they don't wanna sell the site and be like, Hey man, look at, I'm just happy just to get the domain. So lets just find a deal. We could get a domain name and then we did. So my plan was just,
4 (33m 8s):
So that was a, that was a little bit of a weird one, but Hey
2 (33m 12s):
Yeah. Yep, yep, exactly. We don't have to say it out loud, but it works.
4 (33m 19s):
Yeah, no we don't
2 (33m 22s):
The domain a, it was, I was pretty excited about it. So having, you know, that domain a, the plan was to just, you know, have it and then save it for, ya know, I can, you know, either sell it down a line or whatever, but in the sidecar or the domain comes with existing traffic had to do something about it quick. Right. Cause I don't, because I believe that This, the traffic went down like every day that it's offline.
2 (33m 56s):
Cause I don't, we know, I don't understand why there, you know, they brought it offline. So, but anyway,
4 (34m 3s):
I don't understand. I don't understand a lot of things in this world. Like, okay. So why does Trump still have 35% approval? Right. I mean, that, that goes along with it. There's a lot of things in this world. I don't understand. So
2 (34m 16s):
Hey. Yeah. But anyways, so the plan that, the plan for that, so right now we had it, I had it hooked up with a, an amateur, a community site, a and redirected the domain of the branding. It would be like rude, nude, right? Because I believe that I could do more with just with the root, which is, as a matter of fact, I had just had a meeting I'm Monday about it with a guy and you know, you know Michael so Michael is part of it, right?
2 (34m 53s):
So we, we are going to make something for food, but I can't, I'm not ready to talk about that yet. But route new route has now become route a it's a, we have a, this is kinda of a day, not a dating site, its more of a community. Site like a lot of the members are actually a real members like female real members.
2 (35m 26s):
It's amazing how these people are very loyal in what they do. A, they share the excipient is an exhibitionist, I guess what they write
5 (35m 38s):
It like to share they're their own sex videos and whatnot. Right. So, so yeah, we had a, since we had it redirected to the thick, we have over 15,000 members now that's awesome. Yep. On that side and we've done little bit of a media buy and whatnot. We are still learning about the, the whole statistic and the whole conversions in all of that. So it's so its it's a process a a and we're not in a hurry to do anything Pitt on it yet.
5 (36m 13s):
So, but I do know I've got one of the best domain out there. Thanks to you. All right.
4 (36m 20s):
Right. It takes two. Definitely. So Dating products continue to track many affiliate marketers, but it's obviously a very competitive what a side from a higher past, do you feel, you feel affiliate's or looking for that? Mike set one product apart from another.
5 (36m 43s):
Okay. Let me, let me try to put it. Okay. So you know how Adult Dating Adult during in marketing, you know, we're all competing in like, Hey, we have one of the best payouts, you know, single opt double opt is called the SOI DOI. So the higher of the, the higher of the payouts is the more attractive.
5 (37m 13s):
But I'm telling you, that's what it used to be, but not so much anymore. And at least not so much. So the rate's, doesn't really not really that important for affiliate who know what the actual value his, everything is all about etc. Now. Okay. So And and so I always know when I talk to the affiliates like, Oh, Hey, ya know, how much are you paying on?
5 (37m 48s):
Be like, Oh yeah, we're paying this much. Like they are like, Oh, that's got to low, too low. And be like, Hey, you know what? If I'm talking to a real affiliate who is like a media buyer, they know those payouts means s**t because Hey, a person, a, you know, an offer, he can pay $10 per lead. Right. But if they convert, if they convert every hundred a, you know, you know, whatever is at the end.
5 (38m 19s):
So compared to like say $5 S why, or of course it's, you know, you think the higher payout really matters, but when it comes down to its all about the conversion
4 (38m 31s):
Always been to you, you know, the funny part about it is it's always been about conversion. Yeah.
5 (38m 36s):
So conversions and rate equals APC. That's how one of the affiliates should look into right. I am now we are an affiliate where we, we do a lot of media buys and I kid you not, I have an offer. It pays a dollar SOI that out that out converts an offer. They face $4 as a whole.
1 (39m 2s):
I believe it. I believe them all the corner, its all the quality of the traffic. If it's crap traffic and it doesn't convert them. And then who cares, right?
5 (39m 11s):
Yup. The traffic and, and the offer,
1 (39m 14s):
The bots bots, don't bots don't convert. So AK talk about media buys and SmartLinks a little bit, if you would.
5 (39m 27s):
Okay. Now the days a media buys affiliates, it comes hand in hand. In order for us to understand that we could back into the day immediate as an affiliate was someone who has a Site and the traffic who comes to their site. And it started promoting all of the sponsors write back in the day for sure. But then there is an ad network started popping up and one coming in mind, which has basically, this is the truth media.
5 (40m 5s):
Luke has a way he started uhh, popping up with, with a, with his network ransom. So what day did is they just buy a whole site in inventories and, and they sell it to the advertisers based on the CPM, you know, or, or a CPC. So no longer doing this, a CPA now, as now that affiliates become a publisher of a grand slam. Now we are, we either buy it doing media buys or someone who knows what they're doing.
5 (40m 41s):
They're buying that and then sending it to all the sponsors. So they become a media buyer. They'll become an affiliate. Does that make sense now? Okay. All now, but now everybody is a media buyer in my right now. I believe 90% of an affiliate, our media buyers.
1 (41m 3s):
That's interesting. That's interesting.
5 (41m 5s):
Alright. So at, at at least the people that I do, okay. You said is either a media buy it or they are a network or an affiliate network, which means that they have a sub affiliates that they are sending traffic from a, from the other people around the world. Right. So now a smart, so, so that's media by the media, by like we talked about earlier, its all about the EPC.
5 (41m 36s):
It CBO, you spent $10,000. You want to, you know, you need to make at least $12,000. Right. So about 20% profit margin. That's good. So yeah. Yeah. Yeah. Well it gets tougher. Now this is the funny thing though. A media buying media buying nowadays or like the last couple of a few years is so different than media buying back in today. I will tell you what I mean by that before a, when you do a media buy a, you are sending to advertise, there are sponsors and, and you log into those advertises, checking out your stats, write, and then you put it into a spreadsheet and you put in your costs, everything.
5 (42m 25s):
Then you know, okay, this traffic source, this media buy this, this advertiser, it makes me more money. Then I'm going to send traffic to that person. Now a lot of tools available, what I've been by that is like a tracking company. Again, I've always a, I'm a, I'm a fan of volume. Sure. We are using volume four. What, what we do so volume allows us to do tracked through a prospect, all of the conversions and the revenues into one dashboard and you have the cost and you have the revenue.
5 (43m 6s):
So Mac made things a lot easier when you optimize your campaigns right. Right now. But why is it more difficult now to make money doing media buys? I believe it's because of this because everything is available. Now everybody can do media buys. So you are actually competing against more people now. Oh sure. Right. So it's all of the competition. Sure. Competition if drive the prices up and then also, so yeah, so The, and so it's because it's easier to do that.
5 (43m 46s):
It makes it more people, ah, you know, anybody can be a media buyer now. Yeah. But you know, you always know who the biggest, the biggest players out there. I mean, I can name a few, but you know, but anyway, smartly now, right, right. Startling is a link that a new network and, and they feel that network or an advertiser, a gift to the affiliates that when all the affiliate needs to do is to just run traffic to it.
5 (44m 26s):
And then the smart Ling company optimizes on the back end too, find the best conversion, a four that publishers. So for example, lets say I have a SmartLink I'll give it to you. They said, you're an affiliate yet you have a, you have your main campaign sending traffic to let's say advertiser a, that is your main campaign. Right. And then you have, you buy all of this traffic and, and you say, you know what, I'm only focusing on you as a tier one, for example.
5 (45m 5s):
So you're optimize your campaign because you do a media buy. Sometimes your getting a lot of other geos that you don't necessarily have the offers for it. So what do you do with that is that you drink, you redirect those, the one that you can optimize yourself, you send it into a smart link company and they do what they do because they're going after they are dealing directly with all of those offers. And most often is the geos that our For, like I said, the Philippines, India, China, Eastern Europe, all of those things that, that not many media buyer are focusing on.
5 (45m 49s):
Right. Does it make sense? That's kind of like what I think like a, a smart thing is you, it makes perfect sense. Yeah. And you know, my friend and at the end of the day, the one, the smart Lin that, that give you the best APC will continue to getting the traffic from a, which is definitely a tool that that affiliates could use right now to is optimizing there campaign automatically.
5 (46m 21s):
There's a tool that when you, when you said you're a campaign, you put, lets say, this is you're flow. Then you have five, all four is from the backend. And in your system, you just activate the automation and in the system knows which offers that we'll give you the best APC that will get more of the return. That's it. And then you just, and of course you have to look at stats and, and manually added it to, then you can add more offers or you can remove offers all those.
5 (46m 58s):
Its been fun to actually I used to be on the other side. Right. You know? So I've, I've always been an advertiser and, and dealing with affiliates now the last, what? Five years or so since I left getting Gold I've got into that side of the business.
1 (47m 18s):
Sure, sure. So let's say somebody, I mean tell, tell our listeners why somebody would want to do business with you as to
4 (47m 31s):
The other people who do what you do. What can you, what can you, what can you do for them?
5 (47m 39s):
Okay. That's, that's a, that's a million dollar question. I guess. I, I believe in, in having a transparent relationship. So I'm always trying to, I, I believe that I, my 20 years in the business, I've always treated people with respect. I treated people the way I wanted to be treated.
5 (48m 10s):
And, and to me it's all, it's all about the relationships. What I mean by that is this. If someone is, if I mean, yes, money is important, but if I am, let's say MI and then another person. Right. And I said, I was able to give you the feeling that, okay, Hey Bruce this is what we're, this is what I do. And I'm telling you, okay, Hey man, I am constantly in contact with you.
5 (48m 41s):
I'm always available on Skype. I don't know. Every, I don't know. When was the last time you hit me up on Skype and, and I get back to you like the next day, whatever. I don't remember ever to have always been that way.
4 (48m 58s):
You and I do business the same way, my friend. That's why we get along. So good.
5 (49m 3s):
Yup. And then I woke up at around six, 7:00 AM in the morning. The first thing I do is open up my, my, my phone and my Skype, telegram, WhatsApp available. What I mean by that is like, if I have someone hit me up and I always like, Hey man, how's it going? Just waking up. So I said, I'll be in the office in the, in like a couple hours. I usually do my morning routine. Sometimes I would go to yoga before the lockdown.
5 (49m 35s):
I love going to yoga with my wife and then a, and then, you know, you come to the office around nine o'clock, then you feeling fresh, but then I know what I need to follow up, you know, when I get back to the office. So that kind of relationship, I think that kind of treating, I think, I feel like if people trying to work with me and I, I, what you see is what you get from me.
5 (50m 7s):
Yeah. And I don't promise it that you're going to make an, a lot of money with working with me. But I'm saying that if you comparing me with another, another person that say, if I let's say I'm able to bring you this much money, but then there's other, my competitor are able to make you even a little bit more money, but you don't have that good have a relationship. No, that you no with me, you always not, at least you are going to get paid.
4 (50m 41s):
Also. We also know you care, you know? And that's that, that's a, that's a really big part of it. So, so, so what are the main services that somebody should come to you? For? What I mean? I mean, what, what are the main needs that someone can come to you
5 (50m 57s):
Sure. For a depends on who you are. Right? So if you are an a, if you are an adult Dating owner, you know, you would want to have said, Hey, I want traffic. What can we do? And I will work with you from the back end, a, you know, giving you guidance on what to look for, you know, preventing fraud of finding the right a combination of rate or a that pay out through the affiliates and spotting a giving, you know, working with the KPIs and whatnot.
5 (51m 40s):
So that, that is if you are an, an adult getting owner, cause I've had, I've had, I will have a goal that quite a few years of an experience seeing in the back end. Right? So I, I believe that if a company comes to me, I could save or that company maybe a year or two or making mistakes.
5 (52m 10s):
I dunno how much would that he may be a $10,000 mistakes or whatnot I can do at, as a matter of fact, I do have a client now that is launching that are actually not launching its all at the site already been about two months now. And I'm working very closely with them, capturing the traffic from immediate buy from a, from a publisher's and whatnot. I, the only thing I asked is like, okay, full transparency is what I asked for.
5 (52m 44s):
If I'm taking on a client like that, I need full transparency, right? So that is if you are an advertiser, but if you are a publisher or you have traffic, you are not just a simple for me. Amen. Look, listen, lets say you are running. You're a media buyer. You are running traffic into your offers and I want you to run my offers. Here's what I do run by offers 40 or 50 50 split between my offer and your existing offer after about a week or so.
5 (53m 23s):
If my offer doesn't perform the where the same way your other offers, I guarantee that I'll at least pay you. What the difference? What I mean by that is if you let's say, let's say you are a super affiliate Bruce I know you would not. Cause I'm just saying, lets say you are a, and then you are running a few offers. Are you telling me okay, Hey AK I'm doing well with this company.
5 (53m 56s):
I'm like, okay, well if I know the competence, like, you know what? I've tested the traffic, I've tried, I've done my internet into media buy and my offer out converts. And I'll tell you, this here use, you know, put mileage into your rotations. Let's say you split Hugh you allocate about $2,000 worth of traffic. Write for this split test, what we call a split test. Right? And then you said a thousand dollars worth of traffic goes to that point to that offer.
5 (54m 27s):
Or you sent a thousand dollars to my offer, right? At the end of a test. If, if the other offer makes you $1,500, for example, cause its a thousand dollars and, and you make $1,500, right? And then my offer makes you $1,200. I will pay you that X a $300. So that way you don't lose money or doing a split there to me, a nice,
4 (54m 52s):
But, but in most case, in most cases that's not good. So that could be true as you have done your homework. Right. And you're, and you're not so inclined to want to pay him $300. So you're not going to walk into the situation to lose.
5 (55m 5s):
Oh, Oh, Oh, Oh, believe me. I, I ha we have done like before, like, like my, my, my guarantees is you run, you split that as long as again, everything has to be transparent. You cannot lie to me. They say, Oh I am at $2,000 from this other company. Right. Right. So as long as you're willing to do it really transparent than what I do is okay. Then if you make more money, let's say you make, let's say, so you run a thousand dollars each.
5 (55m 38s):
And then at the end of the test, you make $1,200 with the other company and you made $1,300 with me. So, you know, by knowing that I made, I beat the other offers in it. And then in return you are going to send more traffic. My way, of course that's that's my whole thing is like, I'm never, whenever someone I wanted to do business with, I never ask them to lose money, to do a test with me. Right. Because that's how I would like advertisers to me when an advertiser hit me up, you know, trying to, to run a traffic with us, I've always said, Hey man, listen, this is our winning offers.
5 (56m 20s):
If you do want this, I can put you into a rotation, but Hey, let's do this. Let's let's let's let's do us a, a, a split test. And then if we make more money going that way And and then you going to have to pay the difference. But if you are making me more money, you going to get the traffic from there. It's simple.
1 (56m 40s):
Absolutely. Well, look AK and I know you and I could go along, go on longer and we'll save that for the next time we talked. But I wanted to thank you for being our guest today on Adult Site Broker Talk. And like I said, I hope we get a chance to do this again really soon.
5 (56m 57s):
Sure, man. And the time and ah, and we appreciate you reaching out to me and I've, you know what, I've enjoyed this. I, you know, I was like, ah, I don't know, because the last, the last time I did a podcast was in 2009.
1 (57m 15s):
You know what, my friend, I feel privileged and we will do it again soon. Thank you. All right. Perfect. Thanks. Bye Broker tip. Today is part six of what to do to make your site more valuable for when you decide to sell it later, here's more information on what to give to a potential buyer. How well is your content been protected from piracy and what steps have you taken to protect your content? Are you using a piracy, takedown or monitoring service? These are important facts to know what promotional tools do you offer to your affiliates?
1 (57m 49s):
The more tools you offer, the more successful your affiliates will be. What is your traffic breakdown by country tier one countries like the USA, Canada, the UK, Germany and Australia are the most preferred ad. And anything else that will add value to the sale of your property that you can think of? Such as what custom scripts do you use? What content management system software is on your site. Do you use billing or affiliate software like gnats or MPA three?
1 (58m 21s):
What is your retention rate? How you retain your member's is of the utmost importance. How many joins and rebuilds do you have per day? Do you buy advertising? And if so, what kind can your content make more money in the DVD or VOD markets? Or have you already taken advantage of this opportunity? How much did you spend to produce or buy the content that's on your site? What do you believe the content is worth now what's special or different about your website?
1 (58m 53s):
How has it unique? Make sure that include a list of all of the websites you are selling in addition to any domains that come along with the sale. Is there anything that adds value to the sale? Provide them with any additional information upon request before giving a buyer away information, have them sign a nondisclosure agreement. If you use a Broker, the NDA will be provided for you. Good brokers. Like, I don't know.
1 (59m 23s):
Adult Site Broker for instance, have a large resource of potential buyers that are looking for properties just like yours, and they know how to deal with potential buyers. They'll also negotiate the terms of the sale, such as price and any payment terms before closing the sale, find a good escrow service to make sure that both the buyer and the seller are protected. We have those resources. Of course. We'll talk about this subject more next week and next week we'll be talking to Adult industry attorney Michael Fattorosi.
1 (59m 60s):
And that's it for this week's Adult Site Broker Talk I'd once again, like to thank my guest. AK. Talk to you again next week on Adult Site Broker Talk I'm Bruce Friedman.