Adult Site Broker Talk Episode 19 with Erika Icon

0 (9s):
This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on in our business. Plus would give you a tip on buying and selling websites. This week we'll be talking to PR expert Erika Icon of the Rub PR. Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult website brokerage.

0 (42s):
With Adult Site Broker Cash you will have the chance to earn as much as 20% of our Broker commission referring sellers and buyers to us. Check our website at adultsitebroker.com for more details. First of all, today let's cover some of the news going on in our industry, electronic frontier foundation, the leading digital rights nonprofit has to release the comprehensive report, praising the Woodhole foundation's ongoing lawsuit, challenging the constitutionality of the foster system.

0 (1m 14s):
The legislation FOSTA/SESTA was drafted by religiously motivated, Midwestern Republican's and sold to democratic members of Congress as an anti human trafficking measure. In fact, since Donald Trump's signed it into law and April, 2018 foster, who has had zero to negative effect in the fight against actual human trafficking in the U S the legislation, it has in fact, made it more difficult for law enforcement to identify actual instances of human trafficking.

0 (1m 47s):
The eff report titled plaintiff's continue effort to overturn foster. One of the broadest internet censorship laws explores recent legal briefs filed in federal court recently, where plaintiffs would hold freedom foundation, human rights, watch the internet archive, Alex andrews' and Erika Costco. We argued that the law violates the first and 15th amendments and the constitution is a prohibition against ex post facto laws eff together with Daphne Keller at the Stanford cyber loss center, as well as lawyers from Davis Wright Tremaine and Adult industry law from Walter's law group represent the plaintiffs.

0 (2m 33s):
Pineapple support will hold a three day online wellness events, specifically aimed at the Adult industry in the UK from September 23rd to the 25th. The event will include live workshops in interactive webinars from a pineapple support therapist's as well as activities such as breath, work, meditation and workouts. We're really excited to bring this event to the UK said pineapple support founder ley, a tenant will be focusing on self care, mental and physical wellbeing and education they're will be presentations from UK based organizations, num and Dean street, as well as legal information from sex worker, positive law from Gilpin de alwa solicitors to top it all off the event will end with five hours of comedy and music to get feet moving and faces smiling said tenent.

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The three day virtual wellness event will go on line at 10:00 AM, British standard time on September 23rd legacy Adult magazine screw founded in 1968 and published weekly by the late porn pioneer Al Goldstein will be relaunched as a monthly by AMG media group in Miami or the new version of the publication, which was last published in 2003 will debut in December. And according to a rep will be distributed primarily as a dynamic digital magazine available on the web for tablets and mobile with limited edition print copies available to celebrate special occasions, streaming media, entrepreneur, and longtime Al Goldstein friend, Phil are to Liano will serve as screws, new publisher, a to Liano previously launched screw TV for Roku in 2018 for nearly 40 years, screw engaged it's Colt readership with adult film and product reviews are a Reverend humor, politically charged commentary.

0 (4m 34s):
And of course, loads of porn set up a rep. Screw was also home to dozens of up and coming artists and illustrators over the years, including Andy Warhol, Keith Haring, Danny Hellman, Spain Rodriguez, even John Lennon contributed his erotic art art to Liano promises more of the same, but now in color and with a lot better grooming. Now let's feature our property the week that's for sale that Adult Site Broker this week we're featuring a premium tube.

0 (5m 4s):
Site the owner originally bought a tube script, but revised it by adding the following and adoption for premium videos on a pay per sale basis. Multilanguage functionality, tabs, banners, and different sizes with the option to add keywords and views stats, a pop under a script, our pre-roll system to show pre-rolls on VR, as well as to D videos and an option. So you can import embedded content in bulk from other tubes.

0 (5m 34s):
The site has over 20,000 non-exclusive videos and trailers. The Site ax as an affiliate for all of the studios and earns on a rev share or PPS model while sending traffic to those sites, that traffic is 90% direct, 10% affiliate. This is a great custom tube site for a company that already has trafficked to send to the tube that they to monetize. Everything is plug and play. This has an outstanding product for camp sites tube's or any other site that wants to better monetize their traffic.

0 (6m 8s):
And it's selling for only $125,000. Now time for this week's interview. My guest today on Adult Site Broker Talk is Erika Icon the owner of the Rub PR. Erika thanks for being with us today on Adult Site Broker Talk

1 (6m 24s):
Thank you for having me.

0 (6m 27s):
Erica was born in New York city. She was one of the feistiest women in the adult industry. She's had almost 15 years of experience in 2008. She started her own firm. The Rub PR a full service Adult PR agency working with the top studios companies, cam models and performers prior to working at Adult. She worked as an art director in copyrighter for well-respected at agencies in Los Angeles. Eric has helped promote her client's and the brands affectively and brought them into the mainstream arena in 2014, Icon got her client Kimber, James caste on E entertainment's, botched, and even appeared with her on the show.

0 (7m 8s):
So we were talking to a true celebrity here. She's helped cast numerous clients and mainstream TV and movies. And in addition to scoring interviews for clients with Cosmo Cosmo Latina, L refinery 29, vice Playboy Jessebelle the daily beast, GQ and more the Rub P our clients have won many awards from ex biz AVN, all porn inked, the TES, the fetish awards, and others. Erica was featured in X Biz's women.

0 (7m 39s):
And Adult, she is also received multiple ex Buis and AVN award nominations for marketing campaign of the year outstanding marketing campaign and best marketing campaign company image, as well as an ink towards nomination in 2018, she was on the night moves award for behind the scenes, celebrating the stellar work she's done for Adult companies, studios, and performers. She's been interviewed by Cosmo in addition to being profiled by PR week for their sex issue and the wall street journal about her social media expertise.

0 (8m 11s):
She's a freelance writer for a hustler as well as a blogger for ex critic. And I'm sorry, Erika that's all the time we have for today.

1 (8m 21s):
Are you going to read the whole thing?

0 (8m 24s):
So, Hey, you give me a bio. I read it. I edited it a little bit. Okay. So Erika what made you get into this crazy industry and venture into PR?

1 (8m 37s):
Mmm. Well, I was working in an advertising as a copywriter at an art director, and it was literally sucking the life that to me, I just to go home every night and just get in the bed. No, we didn't stray too far from there either. So I decided to quit because that can take it anymore. And I got into Adult however you want to do it. At the time I answered a Craigslist ad. It was for a company called wanted list. And at the time they were the Netflix of porn.

1 (9m 6s):
Okay. And I was the DVD buyer. I helped the owner run the company. I helped them set up view. D did a lot of different stuff. I reviewed like over 300 movies on dot. So why don't I was there a bender at the time Shane's world asked me if I wanted to do PR and the rest is history.

0 (9m 25s):
Mm wow. So you alluded to your experience before Adult, if it isn't too painful, wanted to tell us more.

1 (9m 37s):
I worked well, I was kind of@the.com times. So it was a different kind of advertising and a bit for everything completely crashed. So it was writing a lot of different copy. You know, I have an art degree from UCLA with a minor in English. I was able to kind of use that fully and did some realestate stuff or what kinds of different things it was. It's an interesting time.

0 (10m 3s):
Indeed. Yeah. Being at being in LA is always interesting. When should performers and companies hire a publicist?

1 (10m 14s):
That's a good question. I know why I asked it if they're serious about their brand and they wanna stand out and they actually have things to promote. Those are kind of the three key things, you know, it's not like we waved magical ones here. We need, you know, it needs to be a team effort. Meaning the client's and us work together.

0 (10m 36s):
Well, wait a minute. Oh, you mean you actually have to have something to promote. Okay.

1 (10m 41s):
I know. Right.

0 (10m 44s):
Crazy. Okay. So how do you choose what client's to add to your roster?

1 (10m 55s):
Well, we look for people who have passion and drive in a good personality, which is important for interviews. And of course, someone from marketable, we look for us, we look for people that we can obviously see potential and, and help. I usually talk to them on Skype to make sure they like their pictures, because a there's a lot of Photoshopping going on. And so we need to make sure they look sort of like in their pictures at least.

1 (11m 26s):
And they'll actually get work in, be able to pass. And I kind of go with, with my gut, if I like them on the initial, you know, Skype or phone call it the times I haven't a deeply regretted it. But you know, most the people we worked with, I would say like 95% of them are awesome. Its 5% in it.

0 (11m 47s):
That was the 5% that makes you come home and go right to bed. Yeah. I understand. So talk about some of the clients you're working with now.

1 (11m 59s):
Okay. Ah, we have a really diverse roster right now. We work with get it, which is a good thing considering COVID right. Because people that just did scenes had a hard time paying us. We have clients who are very, you know, they're diverse and that platforms they're on, but they're also diverse in what they do. So, so we have like a big name, people like Alex Kohl and Lauren phillips' and Nikki Dulano and you know, Lance Hart who you interviewed, Dan, we have people who were, you know, kind of up in commerce and the students Rose and what's to stop Rae.

1 (12m 36s):
She's the queen of g******g and Sophia West. You know, it's not crazy to say I'm. Then we worked with people who weren't fetish like Eveline and Maya Sentras and Mister as Catherine Green, umm, that we have campy or people that you cam and Clipse like Jessica Starling and a LARC and love and the New York buy sex. Couple, they are a new client. They are, they're very interesting. They've only been in two months for their killing it on PornHub and only fans.

1 (13m 10s):
So they do something different that no one else does. And that we also asked her lips for sale and a JW ties is a desperate pleasures, a sort of amateur, a type of studio, but it sells really well.

0 (13m 31s):
Did I, did I hear clip's for sale sold recently?

1 (13m 34s):
Well, no they have no, they didn't sell. Thankfully there just went in to an agreement with mine geek. I have, you know, five people that are proving my press release instead of two.

0 (13m 47s):
Well, I love the way rumors get started. And in this industry it's exactly like high school, isn't it?

1 (13m 53s):
No, it's like kindergarten. If you wanted to talk like adults will be great

0 (13m 58s):
If they, if they acted as mature as high school people. Right.

1 (14m 2s):
Or even kindergarteners and some cases. But yes.

0 (14m 5s):
Yeah, no kidding. No kidding. You just go to the board's if you wanted to see evidence of that or Twitter for that matter. All of my Lord, I try to avoid it. What do you think the biggest mistake is that people make with social media.

1 (14m 20s):
Okay.

0 (14m 22s):
Hey She she laughs

1 (14m 25s):
This is our biggest, this is our biggest problem right now. I mean, it's doing things you shouldn't, you know, these porn girls, they need, you know, they, they need to talk about their career. They are only fans' you know what the new scene is, this type of things. But you know, writing out, we have people posting about politics and religion and current events and that's always a powder keg. That's a problem. Yes. And I can't really do anything about that now because you know, I don't want to come off as, as you know, racist or insensitive or whatever.

1 (14m 57s):
Cause I'm not. But you know, the fans, they just really, really want us escape from daily life. So they don't, they want unicorns, rainbows and roses. They, the girls are complaining, Oh my gosh, my only bad subscriptions have dropped. My Twitter followers have dropped. Yeah. Because, and like companies it's even worse when companies post the wrong things. It backfires is even more and can run their brand and image at a company.

1 (15m 28s):
I'm not going to say which one, cause they might still be working with me. I'm going to threatened someone on Twitter. They got their accounts suspended and he couldn't understand why. And I said, you're lucky you didn't lose it completely. It's not, you know, it's and it's just bad. And the worst part is that, even though if you delete a, a, a tweet or an Instagram post, someone's still going to take a screenshot and it's going to live on forever and ever, and they are going to hold it over. You, you know, people like to do it.

0 (15m 57s):
No, absolutely. Absolutely. Yeah. I mean the, you know, for every person that you S you please With something controversial. There is one or two people that you're going to p**s off.

1 (16m 13s):
Yeah. We haven't made any statements about any of this stuff. I mean, I would just have their give money to something or do something without trumpeting it because I feel that these companies that are talking about black lives matter, they never did before. So it makes them look, disingenuous are trending. You know, I'm going to give some money to something. I just do it. I don't run down the street telling people, because if you tweet it out or you send it out, a press release, not only do you look disingenuous and trendy, but you're going again, alienating people. There are some people who were very racist. There is some people that just, it just enrages them to hear this stuff, you know?

1 (16m 46s):
And it's just, if I get one more email that companies saying and stuff, I'm like, OK, you are, you are, we're a, Nordstrom's like, just bring me my shoes, you know?

0 (16m 59s):
Yeah. Yeah. People like your, like you said, people and unicorns and rainbows, they don't now, you know, this is entertainment. They don't necessarily want you to be a CNN or Fox news.

1 (17m 14s):
No, those exist for a reason. Notice poor and girls aren't on either one of those, either

0 (17m 21s):
That we know. Yes, God. Well we know. And, and that's it. That's another question I have for you without, I mean, that's, this might be a little difficult to answer. And of course we're, we wouldn't be talking about any of your clients, but you had to get into where I'm going with this. How is it to work with someone who's difficult and really doesn't get it.

1 (17m 54s):
We had a client for a very long time, will not say her name. She's notorious in the industry for being very difficult. And I really tried, I would suck it up. I'll be nice. I'd smile. Even when she screamed at me for no reason. And I finally just got to fight after AVN. And I was like, no more. I had to have them and avian I'm like I told my assistant had a bail money ready? Cause I'm serious. I'm going to lose at it. I'm going to go bananas. He's laughing. I said, I am dead serious.

1 (18m 25s):
It's hard. M some of the girls are just some of them, we build monsters. Here you are. So some of them start believing in their PR. This is, is a problem with a lot of publicists. We do such a job convinced selling our products, which is our client that are clients start to believe that it may become very difficult. And that happens not a lot, but it does happen. We also have people who are just crazy, you know, just like any other fields. I have worked in a lot of other fields and it's, it's the same. It's going to have crazy people.

1 (18m 56s):
You're going to have nice people. You're going to have people you can't reason when you know a sociopath's and such, but we know we just, we just do our best. And if it gets really bad, we just drop a client. But it has to be really bad. I'm pretty patient actually with clients. That's the one patient, but when I'm not working, I have zero patience like driving.

0 (19m 21s):
I understand. So what kind of leads into this perfectly? What kind of damage control does your company provide?

1 (19m 31s):
It depends on the situation. Many things we can fix because I am, I am the queen of spin. I can fix things and put a spin on it, which, and a good publicist can do. But again, ah, the client has to be willing to change and work with what we've mapped out for them. If they don't, it won't work. A good example would be, we had a girl with us about five years ago, we changed her name to change her image. And she was non to be kind of volatile on set. So I told her, I said, I'm very straight up with these girls.

1 (20m 4s):
I'm not meeting now. And I said, look, you need to be nice to everyone on set the director, the janitor, everyone. So this last about a month. And then she lost her s**t on set. And they started to our home in our agency, dropped her was pretty bad. So, and then she, you know, she had a drug problem, which has really kinda what it came down to.

0 (20m 22s):
It's not about it. I had a feeling from everything you said,

1 (20m 26s):
Some of them are just crazy. They're not on the truck. It's, you know, like, like anybody in the world and you know, there's bad, you know, I felt bad for her and I still see her around. Sometimes she's a cam girl now, and I think that's better for her and having a kid. So I think, you know, some, some people this just isn't for them.

0 (20m 49s):
Do you, do you see the percentage of, of crazy being a little higher in this one?

1 (20m 56s):
That's interesting question. Yeah, I guess, I mean, I didn't know what a sociopath for extended selves.

0 (21m 5s):
It was just looking at it. Just look in the white house dot. Did I say that? Ah, we said we, so we said, we're not supposed to do those things. Sorry,

1 (21m 13s):
Now. Well, you know what? I, this was way before I think that in that, that I learned what it goes for sure.

0 (21m 24s):
So you were saying, you, you, you were saying he didn't know what associates path was before this happened.

1 (21m 29s):
Nope. I did figure it out. And I mean, I knew what a psychopath was because I watch a lot of the murder channels. So that was the path. I didn't know that one, so, well

0 (21m 44s):
You, ah, you may have covered this, but maybe you've got another one. I just have a feeling you'd do without naming names. Could you share a horror story of a PR nightmare you had to help fix? I'm sure you've got more

1 (22m 0s):
Like when I can think of it, the whole Charlie sheen thing. Oh no, no, no. But I had clients that were, Oh, wow. I had, I had one client that called the tabloids on herself. Yeah. She called the tablet's on herself. I was getting like phone calls from like TMZ and people. And I'm like, no comment. And she was, she was, you know, she wasn't over there. And then I had another client who was trans, who he, you know, he was kind of an equal opportunity f****r, I guess would be the word,

0 (22m 35s):
Oh, you know, you've gotta give them credit for that.

1 (22m 38s):
Yes. Thankfully this was before he had HIV and I was trans client and totally fell in love with him. He promised to buy her a Mercedes all of this stuff. And I'm in the middle of getting her Toi deal. I'm like, God, then, you know, and, and if it was bad and you know, she had a meltdown out of our Lord show and she is in the industry and she got past it, a, not a client anymore. She is great. She's really sweet. But the, all the Charlie sheen thing was, was pretty much a nightmare. And then I had another client who was with him, Winnie at HIV.

1 (23m 13s):
And it didn't tell her this. She was my client after this act. But it was, it was a bunch of craziness with him. I think he's probably been the worst thing we had to deal with. I know now he's, he's calmed down quite a bit, but

0 (23m 26s):
That's what I hear. He just got in his life together, which is good. He's such a talented guy. He's so he used to be such a good actor and funny man. So yeah, I, I hope I hope is a, he's a gotten rid of most of his demons. Umm, if you could change one thing in the industry, what would that be getting

1 (23m 46s):
Back to? Sociopath's the gossip sites and they're a big vein of my existence on the client's existence there, the malicious, they don't check their sources. They just need to go. They're the good thing has a lot of people don't know who they are. They're not getting the traffic they used to and they make us look bad, you know, to the mainstream and the fans. And we have enough negativity here or are on social media right now with all these girls fighting. And how would you can directors on the web? We really don't need Moore.

1 (24m 18s):
We have enough going on right now. It's social media. It just exploded. I don't know how we went from COVID to black lives matter. Just arguing with each other and outing people. That's what happened.

0 (24m 29s):
Yeah. I mean, COVID, it shouldn't really be an argument, but somehow it is.

1 (24m 36s):
Yes, because everyone is an expert.

0 (24m 40s):
Are those, those, those Facebook doctors?

1 (24m 44s):
Yes. Who became black lives matter as an activist?

0 (24m 49s):
Yeah. Yeah. They became, they became Facebook sociologists.

1 (24m 53s):
Yes. And I think now we're going back to COVID now that it supposedly ramping up an out of control again. So

0 (25m 1s):
Yeah. A nice to be out of the USA. I have said this before. I repeat myself, but it's nice to be out of the USA. So what are the future goals of your company? What a day. And in addition to that, what what's ahead, what's a, a, what do you have planned

1 (25m 21s):
And would love to when an ABN or an X is a word from marketing? Content's a B and an extra is. Mmm. I have to have words. I need Moore. I'm just kidding. Or am I, we're also looking to diversify our client base. We'd like to take on more companies in the past, we work with a lot of different toy companies and adult oriented companies over the past couple of years, we focus more on performers and studios. So I've kinda like to work with more companies' and may be less performers.

1 (25m 53s):
The farmers are a lot of work, a company's task or, and they are usually more business oriented. Right. That's why they're businesses.

0 (26m 4s):
That's why, that's why they call them businesses. Right?

1 (26m 7s):
Yes. That's what we call them businesses. So yeah. I'd like to, you know, work with more companies. I mean, I worked with a cryptocurrency company called tit coin. I mean it, a bunch of different toys, which my webmaster calls the Island of misfit toys. Cause we've had some interesting things. My favorite was the bouncy ball with a d***o or the d***o with a buck Flug on it. That was an interesting client. Yeah. She made a 10,000 to them because she saw that there was 10,000 Adult stores in the whole country.

1 (26m 38s):
And she thought if they each bought one and I'm like, okay, they are only each going to buy,

0 (26m 48s):
Hey now that's, that's what I call planning.

1 (26m 52s):
Yes. And the 800 of them, she brought to the avian and she couldn't understand like why was looking at her? Like, like she lost her mind and like, you're not gonna sell 800 and, and you don't even think she's sold 10 don't know it was

0 (27m 12s):
It all. You'll have to a point her out and next year with the, when she's got like, like 3000 of them,

1 (27m 19s):
I don't know she's in, I don't think she's doing it anymore. I think she sort of like had a nervous breakdown. I don't know. I haven't worked with it in a couple years, but she was, she's a very interesting lady. I I was just mystified the entire time when I was just like, okay, you know,

0 (27m 36s):
Is that something about this industry? And its one of the re one of the things that keeps me in it, that word interesting. You meet so many interesting people. Good and bad. Mainly good. M I know that's what keeps me in the industry. W w w w how about you?

1 (27m 57s):
What that Avion and X is or not? I'll stop. I like my job, you know, I was talking to guy today, he's trying to do something and we get into what he does, but as a company and he sits me, he goes, wow, you're really passionate about your job. Cause I told them some things I like to do for him that he hadn't thought of. I said, I said, well, yes I am. And it's sometimes it's hard. You know, when, when your working on stopping, you don't get a break or, and just like, you have a lot of bad days in a row, but I didn't really have a love for this industry.

1 (28m 30s):
I've worked hard over the last 10 plus years that I've had my company to make this industry like a good two months. So on social media, its kind of brought it, all of that. So I don't know how many more positive mainstream interviews we'll be getting, but I've always, I've always worked hard to, you know, because our industry is not full of like drug addicts and crazy people that people think it is. It's actually people I would be friends with for lights. I mean, there's one guy, his name is Lewis. He used to be my sales guy at two different studios.

1 (29m 2s):
And now he works for arcade what it is called, but it's M it's a toy company and I would always be friends with Louis. Like he's great. And I've known him for 15 years. Like there's a lot of really standup people on his industry. Like really people that worked really hard at are good people like Sally and I will see modeling. She's one of her clients, she's a friend. I mean are a lot of really good people. People on media, we deal with, you know, performers that we don't even work with. You know?

1 (29m 33s):
I mean, I don't know. It's very interesting. It's never Adult day. I can see. Can you say that?

0 (29m 38s):
No, that's true. That's one thing about this industry as you, you don't have a boring day, seven days a week, 365 days a year. Maybe we, Christmas Christmas can be a little dull, but, but, but beyond that, there are, there are no, there are no boring days. I, I agree with you. I love the people in this industry. They're my family, you know? And that's why I love the trade shows. That's why I'm so sad. You don't have physical trade shows right now, but they will be back. I'm hoping Phoenix comes back because that was my favorite.

0 (30m 10s):
What's the hardest thing about owning your own PR company?

1 (30m 16s):
A the work life balance. There is not one here. I I work a lot. It's hard for me to stop working. I have to say to myself, this can wait till tomorrow. Like it's, it's extremely hard. I'm always available to the clients. As you know, I'm very quick to respond to emails and text messages. I'm, I'm trying not to be in the opposite on the weekends and, but always have my phone on me. You know, I didn't, I didn't stop during COVID. I mean like it was BOGO trying to keep everybody happy.

1 (30m 47s):
You lost a few people. We brought a lot of new clients and it was a couple of months. I had surgery. I had my gallbladder taken out. I was only out for four days. Yes. Four days

0 (30m 59s):
Night, wait, wait, give yourself a break there Erika.

1 (31m 2s):
Yeah, but if you're gone longer than that, they get mad. You know, they're like, where's my interviews. Where is my press release? Where my movie, where is this? Where's that, you know? And when people are worried about money, you've got to work even harder to give them that view. You know? And, and we literally, I think last like three people, but we gained way more than that. I would say at least six bites over the last couple months. So most of our are our clients come from referrals from past and current clients. But yeah, it's, it's really hard to just stop working. I mean, it's great that I can start working at 10 the morning and I'm not a night and not a morning person, a night person.

1 (31m 39s):
And it's, it's, it's, it's sometimes it's just crazy. I'm working 13, 14 hour days because stuff has to get done. And I do have an assistant, but stop to get done and I have to have results. I have to keep people happy.

0 (31m 53s):
Yeah. If you have an assistant, there's a lot of things that the assistant can't do. You've got to do.

1 (31m 58s):
Yeah. I like he doesn't like press releases or Joe with the clients' or any of that stuff. Like he runs more of the social media type of stuff that we do do a lot of social media stuff with our clients and for ourselves. So that's more his thing.

0 (32m 11s):
And that leads into what are you doing in your free time?

1 (32m 15s):
That very little of it. I have I'm any Toobin Buddhists. So I chat, not me, her ring, going to kill twice a day. And I, you know, the goal of type of Buddhism. I practices. So for people to be happy. So including myself and every one in the world, so chatting and studying and going to meetings that keeps me grounded. And I'm not doing that or working and painting are reading are chilling with my dog, my friends, or spending the day a bit ordering out and bingeing on Netflix.

1 (32m 47s):
I don't feel bad about a whole day of bed anymore.

0 (32m 50s):
I hear you. So Erika how can people find you?

1 (32m 55s):
That is actually very easy. So on Twitter, Instagram, and now take Talk. We are at PR at T H E PR. I just made a new tech talk video today and yesterday and our website is the Rub pr.com. That's T H E R U B pr.com. Also look for new columns that I write on the hype, which is a hip hop magazine and a hustler and a print issue sometimes online.

1 (33m 25s):
And I also write for extra credit kind of a blog. So those are kind of the best places I spend a lot of time on Twitter and Instagram though. Tip talks kind of, you gotta be careful with the adults and to talk to me. So I don't put to much on TechTalk and apparently took Talk might be going way in this country because all our maker's are mad at China. Go figure

0 (33m 49s):
An incredible, incredible, well, Erica, you are indeed everywhere. There was no two ways about it. And ah, I like to thank you for being our guests today on Adult Site Broker Talk I hope will get a chance to do this again really soon.

1 (34m 2s):
Thank you for having me

0 (34m 4s):
Nice to have you. My Broker tip today as part four of what to do to make your site more valuable for when you decided to sell it later, trademark your website, having a trademark instantly protects your brand and makes your site more valuable. When it comes time to sell it trademarking or Site will cost an average of about $1,500, but should be more than worth the investment. When it comes time to sell it, show buyers ways you feel the site can make more money in the future.

0 (34m 34s):
This includes showing them future plans. You may have traffic trends as well as sales trends. If things are growing and you can show them how to grow it more, they're likely to be willing to pay more for the Site. Do something unique with your Site. If you have competitors, figure a way to do it better, be different in some distinguishable way that makes you better. Your members will notice and spend more money with you. Make your site at a place that people want to visit.

0 (35m 4s):
Not just to buy things or view porn, be creative, not just one of the many. Keep thinking outside the box and make positive changes on your site. Think like a buyer when planning or updating your site. Don't think like a tech think like the consumer will talk about this subject Moore next week and next week will be talking to Rick Morales, C E O of Stripchat. And that's it for this week's Adult Site Broker Talk I'd once again like to thank my guest Erika Icon.

1 (35m 38s):
Talk to you again next week on Adult Site Broker Talk. I'm Bruce Friedman.