Adult Site Broker Talk Episode 12 with Jay Kopita of YNOT.com

Adult Site Broker Talk Episode 12

[00:00:09] This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry and we discuss what's going on in our business. Plus, we give you a tip on buying and selling websites. This week, we'll be talking to Jay Kopita, a.k.a. LAJay of YNot.

[00:00:33] Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult website brokerage with Adult Site Broker cash, you'll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us at Adult Site Broker. Check our website at Adult Site Broker dot com for more details. First of all, today, let's cover some of the news going on in our industry. Organizers of the L'Oeil Expo Las Vegas Trade Show have elected to postpone this year's event to twenty twenty one in the wake of the ongoing novel coronavirus pandemic. In a statement, the promoter said it's public knowledge flights have been restricted that would affect the full development of the event's schedule. We will be announcing the new dates for the event in the upcoming months, which will be held for the first time in the United States. The Free Speech Coalition has reached an agreement with a group of talent agents to institute a more formal process for reporting positive covid-19 tests and possible exposures outside of the past testing system. The FCC has recently learned of several incidents in which performers and crew were exposed to covid-19 on adult film sets in the past few weeks because the testing was done outside of pass through production companies that are not members of FSC.

[00:02:02] There has not been adequate accounting of the incidents. Three performers have reportedly tested positive for covid-19 in the past few weeks, resulting in onset exposures and in one case, the quarantine of a crew in unrelated incidents. There have been reports of crew members and makeup artists testing positive for the virus. In the statement, the FCC asked that producers, performers and other members of the community report any covid related incidents outside of pass to the FCC. Do not assume that no news is good news. As we have learned over the past several weeks, positive tests are occurring in the production pool. They are not being publicly disclosed. A negative test, even one conducted twenty four hours prior to a shoot is not a guarantee that a person is negative. Now let's feature our Property of the Week that's available for sale at Adult Site Broker. We are offering a sex toy review site dedicated to exploring sexuality and sharing and reviewing the author's favorite sex toys. The thing that really stands out is the extremely high quality content used throughout the site. Most sites, especially review sites, use junk content that is very obviously written just to rank four terms in Google.

[00:03:22] This site is written in the first person and is a joy to read. The authors take the reader on a journey showing them which toys that they find the most enjoyable and explaining how to best use them. The rankings in Google are high because Google has rewarded the site due to the quality of the content. It's also a nicely diversified site in terms of revenue. It's from a good mix of affiliate offers so the business doesn't hinge on only one main program. The site is also very diversified in terms of traffic to individual pages. The most traffic page on the site only makes up 14 percent of the traffic, so it's not dependent on just one page ranking. Well, all content is exclusive. Nothing has been taken from elsewhere. Pretty much all of the traffic comes from organic Google results. No ad or traffic buying has ever taken place. This is an outstanding opportunity for the new owner if they want to further boost the traffic. This outstanding sex toy review site is available for only two hundred and twenty five thousand dollars. Now time for this week's interview.

[00:04:31] My guest today on Adult Site Broker Talk is Jay Kopita, a.k.a. LAJay, partner at YNot Group.

[00:04:39] Jay, thanks for being with us today. Hey, Bruce, thanks for having me. I appreciate it. My pleasure.

[00:04:45] Now, why not? Has been around since nineteen ninety six at that time.

[00:04:49] Their goal is to provide early online developers of adult websites, the central hub, where they could network and promote ethical business practices in what was then a largely lawless Internet. The company has changed ownership several times since its early days, eventually moving its core presence to the domain. Why not dotcom and branching out with additional services for businesses? Today, the company one that group offers a variety of B2B services for adult businesses. Why not also operates the blog?

[00:05:21] Why Not Europe, which focuses on adult business news coming out of the EU in early 2016? The company added. Why not shoot me a photojournalism site in collaboration with. If that's easy for me to say, veteran adult industry photographer Buster Brown currently, why not has also added Why Not Cam, an online magazine that offers tips and advice to CAM models in addition to its well read blogs and resource websites? Why not? Group also operates popular industry events and collaboration with the biggest industry business conferences. The Why Not Grand Prix takes place at multiple trade shows throughout the year and lets participants compete against each other in exciting and fun go kart races.

[00:06:08] Plus, the well attended won not awards formal event when formal events take place.

[00:06:14] It happens every year in Prague and collaboration with the Affiliates Summit, which we hope is going to happen this year. But you was crushed. We are all the one out of words offers the adult industry an opportunity to recognize the biggest achievers in the adult online sector.

[00:06:31] Why not also owns and operates?

[00:06:33] Why not mail a hosted email marketing and delivery platform that provides respected businesses with a powerful platform for driving email marketing success? He said respected business, which you've also worked with me recently.

[00:06:49] Why not added the White Cam Awards in Hollywood, not to mention why not marketplace?

[00:06:57] Ok, the question is, what are you guys do in your spare time? It's a good question, especially after covid really kept everybody at home.

[00:07:07] We've been busier than now. You know, it's funny because you mentioned like a shitload of things that we have going on and it's not even all. I mean, we've also got why not summit, which is going to be our online virtual trade show, July 20th and 21st. We've also got Why Not magazine, which is an online magazine, which we do themes pretty much every three months or so, and it's published online, except when we do trade shows, then we'll print up copies and bring them with us or ship them. That's when you can actually get physical copies. We did a whole bunch at the lab in Columbia a couple of months ago. And let's see what else community. That's our trade show for CAM Models Business-to-business happening in March of twenty twenty one. We moved it out of twenty twenty completely and I know I'm missing something else there. I mean we had y not party often, which was a three day get together, which was basically revival of the Y not party, the WIP, which we used to do in Mexico.

[00:08:07] I got to, I used to go to that, I got to get down to Austin one of these days. Man that sounds like fun.

[00:08:13] Yeah, it's good timing. We did it like four years ago, we had a good turnout. But I mean it's like totally a luxury thing. It's, you know, fun. It's really not about business.

[00:08:23] So, you know, people are trying to watch what they're spending on traveling and, you know, R Y and all that good stuff. It's not really the show for that. However, people make lifelong relationships and friendships and even business deals through it.

[00:08:36] It just happens, you know, when people put people together, the events we used to do in Mexico weren't exactly for business either. We didn't know. I didn't I didn't have a sober moment, man.

[00:08:47] But yeah, the thing is, is that, though, is the allure was that it was just cheap as shit. I mean, I think I pretty much charge people like five hundred dollars for three days and that would cover your registration, your room and board and your food and alcohol. And that that covered you for like the whole thing.

[00:09:06] And it was like, yeah. So yeah, it was different times of God. I was doing that 2002 to 2005. Yep.

[00:09:17] Yep. Long time ago. So. So why don't you talk about how you got your start in our crazy industry.

[00:09:25] Oh let's see. I'm going to give you the short version. I was an actor in Hollywood through much of the 90s. I worked enough to call myself an actor, but not enough to sustain a living. And, you know, I was getting to an age where it's like, I better get some back up here. I don't want to be, you know, struggling for the rest of my life.

[00:09:43] You know, I did a bunch of TV, independent movies, some commercials and, you know, decided I want to stay in this industry. So let's find something else. I was giving tours at the studios. I worked for a PR agency, and I did that for a couple of years. And there's just I didn't see any upward mobility. And I really kind of grew to despise Hollywood at that point. I'm like, I got to find a fucking better thing to do. And I answered an ad that needed a PR person for an adult company. The adult company was the parent company of why not? At the time they were known as Flying Crocodile and Sex Tracker. Anybody who's been in the industry for at least fifteen years would know about that. Otherwise, they probably wouldn't.

[00:10:26] And yeah, they hired me.

[00:10:28] This was in 2000 and I've just more or less forged my. Career along the way, building skills, networking with people, learning as I go, and just innovating, you know.

[00:10:42] Yeah, yeah. Let's talk a little bit about your acting career. I'm interested in hearing about that.

[00:10:49] Oh, sure. Well, when I went to University University of Minnesota, I was a theater major and a speech communication minor. So the beauty is, is that I actually put my degrees to use in one way, shape or form.

[00:11:03] That makes one of you.

[00:11:05] Yeah. Yeah, right. It's not a really common thing. So, yeah, I did a lot of theater in Minneapolis back in the 80s.

[00:11:13] By the time I graduated from college, I'm like, OK, I'm going to either move to New York, I'm going to move to L.A. The smarter choice probably would have been to move to New York, to a theater career, live hard and network and build my skills as well as my resume, because L.A. was more looking for, you know, that's the type of city where you need to have like a final product. You need to know what you're all about, be connected, all that stuff. And I didn't have any of that. But I got out there. I started I got a commercial agent, I got a theatrical agent. I booked a national commercial and a movie like almost right away. So I'm like, OK, I'm going to be fucking famous, man.

[00:11:50] I'm going to be a star, seriously.

[00:11:53] And then let's see what else. I mean, I, I got a recurring role on Melrose Place in nineteen ninety three. I had a recurring slew of commercials for The Arsenio Hall Show. That's, that's how things started. So it was like gangbusters at first.

[00:12:08] And, you know, I did I mean a lot of different shows I was on. I'm on IMDB. It's got a bunch of my credits, but not all of them. I was pretty much relegated to playing bit parts, ten lines or less. Nothing really exciting but shit.

[00:12:26] I mean, I think back there was a period of time where I was literally going out an audition every few days on average. You know, there's some people that are lucky if they get an audition once a month or two and. Right.

[00:12:39] You know, and it's weird because I see a lot of the people that I went up against now, you know, we're all, you know, in our forties and fifties and I see a lot of the people that I went up against for commercials and TV shows and, you know, they're they're doing stuff. I mean, they're regulars on TV series. I see them in movies. And like, I know that guy went up against or whatever. And, yeah, I did that for about seven, eight years and just really realized that better, better do something else.

[00:13:05] And, you know, I still do acting every now and then, but ninety nine percent of the time, I just I don't care if I get an audition, if I don't feel like I'm totally right for it, I'll just tell my agent I'm not interested. You know, I don't don't have the time. I mean I own a business with Conor and cry. Yeah well I have the, the ability and the time to go out and do this kind of stuff. It's just I'm not going to break my back over it. What would be a perfect fucking world is, you know, they do some stuff here in Austin. If I could book some sort of TV or movie gig once every three to four months there, I'd be out for like a couple of days. That would be more than fulfilling enough for me. Sure.

[00:13:48] Yeah. I think any time you've you've had a creative side of you, for me, it was sports announcing.

[00:13:57] It's always nice to have that outlet. Having this podcast kind of gives me that outlet, which was kind of. Yeah, yeah.

[00:14:04] And you remember back to the days of Radio Dantewada, we both had had gigs there and that was the same thing, although I just I didn't feel the benefit out of it. Frankie was awesome. But and she gets mentioned in two of my podcasts in a week about that.

[00:14:23] Yeah. She's awesome.

[00:14:24] Lady, did you any any big I'm sure you had big star sightings from your from your days as an actor.

[00:14:36] Who did you meet and who did you like and who did.

[00:14:38] Oh God. Oh my God. That's that's a tough question because I mean, I, I always have the knack of finding myself in situations or being around people where you have a good story can come out of it. I mean, I'll just throw a few your few your way. OK, I think is early is like nineteen ninety two. I was on the Third Street Promenade with some bodies of mine, pretty, pretty fucked up and we're walking and all of a sudden I found myself, you know Adam Sandler is right there with us basically with a friend of his and I freaked out on him.

[00:15:10] I looked at me like, holy fucking shit, you're Adam Sandler. And like, he freaked out. Like he was like, oh, my God, you know, is this guy going to hurt me? Is he going to do something because of it? I've only been in L.A. for like a month at this point, you know, so I just, you know, I controlled myself and, you know, he was cool and I was just like, no, sorry, I'm trying to be an actor out here and I'm a fan. And he probably thought, wow, what an idiot. But that was just. One of like literally a thousand stories, I mean, a thousand might be a little exaggerating, but it's and it's really not that far off. I mean, another I mean, I waited tables. I waited on a lot of famous people that way. I mean, I was in an elevator talking to Keanu Reeves. I was at a fucking bar with Leonardo DiCaprio was there. I mean, I was at a diner with some friends and Drew Barrymore came in and we ended up hanging out with her.

[00:15:58] That was like in nineteen ninety four, nineteen ninety five, something like that. I mean, I got to work with Heather Locklear, you know. I mean, I saw when I was even when I was working as a tour for, you know, like Paramount and Sony and Warner Brothers and Disney, you know, I met a lot of the actors and the entire cast of Frasier.

[00:16:22] And I got to talk to Megan Mullally for quite a while. You know, I just I talked to Martin Sheen when he was doing West Wing. Oh, I'm so I've just. Yeah, I fucking played pool with with Kiefer Sutherland at the Hollywood Athletic Club, and he seems cool. He's great. He was awesome. And I saw Charlie Sheen at the restaurant that I waited tables at this house. Right around the time that I got one was that it was probably nineteen ninety two. It was a long time ago. So yeah, these are just ones that came off the top of my head if I really sat and thought about it.

[00:16:56] A lot of freakin stories, man.

[00:16:59] Ok, hey, well give me some funny stories about the adult industry and shit.

[00:17:05] What do you want to know about the adult industry? Oh, I mean, I can tell you one or two I've got a few Ron Jeremy stories, but you know what? I'm just going to leave that to your listeners imagination because everybody has their picture with Ron Jeremy at one point or another. I've got actual freakin stories with that guy. So that's that's a different story. How about I talk about I don't know why P story? Why not party? Mexico is just so out of control down there.

[00:17:36] I was probably there. Go ahead.

[00:17:38] Yeah, well, I remember when Mark Womack walked through an entire plate glass window.

[00:17:43] That's right. That was pretty interesting.

[00:17:46] Now, the time the band that I had hired to play the lead singer was all messed out or whatever and ended up trashing one of the villains. So that was fun to deal with. Oh, how about the time when we were trying to do Cybernet Expo in San Diego in twenty six and the hotel changed ownership and canceled on us eight weeks out?

[00:18:05] We had to sue them and put a cease and desist and their way of solving the problem, which wasn't a problem to begin with. But they clearly had a Republican situation to the please. They ended up hiring like twenty security guards to basically stand base around the entire show and look at all the security guards for every two people.

[00:18:24] And it was more than twenty dude. It was so stupid. I kept walking up to the security guards. I kept going. So everything OK? Yeah.

[00:18:32] Are we under control? And they were laughing at it. Other guy, some best group we've ever done security for.

[00:18:38] It's unbelievable. But yeah, I mean, just tons of stories. I mean another one I'll never forget. I was, I was I was in Vegas at an eighty eight years ago and hang with Attorney Eric Barnstead at the time and we're at the bar. It's like ten o'clock in the morning. This model comes know she wasn't even like awake or sober. Something just kind of comes walking over. She's rifling through a purse, trying to find money to buy a drink. And I'm just looking at her like you need help or whatever. And she's like, oh, I just need to buy a drink. And what do you guys help me? I'll give you an autographed picture. It's just like I thanks. But, you know, we work in the industry, blah, blah, blah. Eric being the sucker that he ended up buying her a drink because she felt compelled she felt compelled to talk to us for whatever. And then she's like, you know, I used to be a cheerleader for Houston.

[00:19:23] I said to her, I go the Oilers and she looks back and she's like, no, the Texans, I'm not that old.

[00:19:32] And Erick was laughing so hard that tears were coming down his face because, I mean, seriously, she looked haggard. I thought she was probably closer to 50. But, you know, she was probably more like thirty five because, I mean, the Houston Oilers, that franchise has been gone since, what, like nineteen ninety.

[00:19:52] More, I don't know, it's been a long time, so, oh, you ruined her day, didn't you? Well, you know what? Shit happens sometimes. And it wasn't even like it was intentional. It was like, you know what the Oilers are. You wouldn't do it intentionally anyway. You too. Nice guy. Yeah. Yeah.

[00:20:11] That's what you are. You are. I know. I know. You come across tough, but I know I know you are. So so talk a bit about the whole coronavirus situation and your thoughts about it now.

[00:20:24] You know, it's weird because when things start first coming out in very early March, end of February, I thought, OK, what is this bullshit that they're trying to scare us with? What's going on in Italy, what's going on now in parts of Europe? And I just I wasn't really fully buying it, you know, and then, like in a week in March, every single major freak show just started canceling and they canceled South by Southwest, which is the big show here in Austin. And I figured, you know, that's been going on for like 30 something years and they've never canceled it ever. It brings in like a half a billion dollars to the economy. This shit must be real if that's going on. So that's when I started taking it seriously. And but here's the thing, though.

[00:21:08] At the end of the day, I mean, even in Texas where we've got like twenty eight million people, I think I don't even think we've reached 2000 deaths yet in the state. And this pandemic's been around for, you know, the better part of four months now already. So, I mean, I'm playing it safe. I'm playing by the rules. I'm taking it seriously. I completely had to alter a lot of my business plans, my farm plans, my travel, just what I do in general.

[00:21:36] And I mean, it's a game changer. Obviously, I, I really fucking hate it, but I've adapted to it and I'll deal with it as long as I need to.

[00:21:48] Yeah, absolutely. One of your main products is one up male. Talk a bit about that and how people can benefit from it.

[00:21:58] No thanks. Yeah. So why not male. I think we've established that in like 2010, 2011, doing it for almost ten years now. Basically anybody who has their own mailing list, I'm not talking about people that are buying mailing lists or trying to get on someone else's or, you know, leverage, whatever. I mean, it's like it's your own collected mailing list, whether you're a sole proprietor, like a model. And you've got a few hundred emails that you've collected through a form on your site or you're a full on traffic or cam network where you're pumping out tens of millions of emails per month. Why not? Mail is the product to use if you are looking for better deliverability, if you're putting out adult content, because obviously we don't discriminate against that, whereas most other platforms do and people think they can try to skirt the rules and do whatever they want just to save a buck or two. But at the end of the day, you know, you're working with a company that not only doesn't give a shit about you, but lumps you in with doing illegal activity. And I just don't know why people would want to support something like that. And I mean, to us, why not? Name has been in the industry for going on twenty four years and we're accessible. And, you know, if we cost a little bit more, it's because we're giving the white glove treatment and we're making sure that you're doing it right.

[00:23:17] You guys do you most certainly. Most you most certainly do. Richard does a great job of supporting it.

[00:23:22] Yeah, he's awesome. I mean he gets beyond beyond the call of duty, right.

[00:23:27] And yeah, I mean, at the end of the day, we just want people to do their email marketing, do it properly and, you know, get into inboxes and, you know, actually make money, whether in the short or long run it.

[00:23:40] So, you know, anybody can use one email. You have a product, you have your own list. You can work with us.

[00:23:49] Hey, what is this thing I got? I think it was yesterday in my inbox, which is something you didn't mention, which I think is a new product, something about an EMT p mail product that you guys are launching.

[00:24:05] Yeah, we do have something like that. I don't really have a lot of the details when it comes to this. I mean, when it comes to, you know what, we do it. Why not? My roles are primarily the face of the company bringing in new business. Yes, selling all the sponsorships, selling all the advertising and just doing the general marketing. Whereas as far as like the back end in the structure and the infrastructure and all that stuff, conures in charge of all that. And, you know, I know that either Koner Richard would have a better answer for there. Sure.

[00:24:41] Ok, yeah, that's that's pretty much all I can mention.

[00:24:45] So that hasn't quite that hasn't quite hit your desk yet.

[00:24:48] No. And to be honest with you.

[00:24:50] I think it is I want to know at the last possible minute, because I've got so much clout in my head right now that I just I don't need something where it's just going to have to, you know, be another responsibility, you know?

[00:25:04] You mentioned Connor and, you know, another good friend.

[00:25:09] And but my question is, how could you be a business partner and friend with a Dodger fan? That's what I'd like to know.

[00:25:18] Well, I mean, at the end of the day, I don't have an affinity to any sports teams.

[00:25:24] You know, I like a few players out there because of their personalities and their skills. But I don't really care about a franchise because it's so rare that any one player stays with a franchise their whole career. You're absolutely you're absolutely right. Yeah. It's like you're like the guy one day when he puts on a different shirt and you hate him.

[00:25:43] I root for a lot. I root for laundrymen, although I do have my favorite players and some of them, believe it or not, are even on the Dodgers. I just don't want them to win being a Giants.

[00:25:55] So let's let's talk about let's talk about Connor a little bit.

[00:26:00] That sucks. You guys have had a business partnership for so long. Yeah.

[00:26:05] And you guys could not be more different. What makes your business partnership work?

[00:26:12] I think our business partnership works extremely well because at the end of the day, we have a certain kind of codependency on each other. You know, it's just like we talk about these scenarios where it's like if something happened to one guy, how fucked would the other one be? We just have a really good synergy. I mean, when it comes to like our core values and how we view the industry and how much we care about it and where we want to go with it, we're in agreement like literally ninety five percent of the time. We agree on a lot of shit. We agree on a lot of political stuff. Just I don't know a lot of things that make a person who they are pretty much on the same page with a lot of that shit. And our personalities. Yeah. Are quite different. Our approach to how we do things is very different. It just I think it balances it out, really. You know, he has much more of a big picture, analytical kind of guy, whereas I'm more about the details and more about the just, I don't know, jumping into things. So, you know, the relationships that I've cultivated over the years makes it easier for us to sell the stuff that he puts together.

[00:27:22] And I and I see that from afar.

[00:27:25] And I won't I will say, and I've said this to you and I've said this to other people about you, you are by far the best salesperson in the adult industry by a good margin.

[00:27:38] I appreciate that. You know, I do feel like I am a very strong salesman. I mean, I've been doing sales of one kind or another. I mean, an active career, counselors, sales do. I would say, sure, I was even doing telemarketing as early as nineteen eighty six. Nineteen eighty seven. So nineteen eighty seven. Yeah. So I've been in the game for sales one way or another now for 30 some odd years.

[00:28:02] So I got to be. I'm sure you do.

[00:28:05] But you know the thing is, is that I don't know, I still got a lot to learn. There's certain things. I mean my thing is, is that I know people well enough to a point to know what they're going to be impressed by, what what their triggers are going to be and just how much to push them without pissing them off, huh?

[00:28:22] There you go. Well, Jay, your newest product is why not market? Talk about that a little bit, if you would.

[00:28:32] That's another thing where it's much more about Richard and Connor being able to talk about it. But at the end of the day, it's you know, it's similar to like Salesforce, but the adult industry, it's from us. So you're getting our kind of support and our accessibility. It's marketing, automation. You have sales, email marketing, just like why not mail marketing automation? It's a CRM. You can track your your sales, your contacts. It's a database and you can integrate it with, you know, a bunch of different things. I mean, kind of sounds like I'm talking out of my ass because I don't know a lot about it.

[00:29:18] No, actually that sounded really good. Thank you. Give yourself up. Sure.

[00:29:24] Yeah. I mean, the thing is, I'm never one of these guys and I've always been this way. And it's not really a trait of company owners is that I don't pretend to know everything and I don't always act like I'm right. When I'm wrong, I'm wrong. And there's a lot of shit out there that I just don't know about. And then I just need to defer because, you know, Conor, I'll be the first to say that he's a lot smarter than me in most areas.

[00:29:50] But, yeah, it's smarter than most people.

[00:29:54] He is, you know, but he also has certain Absent-Minded things about him and, you know, like, I don't know, I'll bust his ass for, you know, like facial recognition.

[00:30:05] I recognize people. I remember names. I'll remember details and numbers and stuff like that. Whereas he just doesn't that's just not his thing. So, yeah, I'll destroy him and stuff like that. But just general knowledge. He's got a much better grip on that. And his, his reading comprehension is a lot better than mine.

[00:30:25] So there you go.

[00:30:28] Well, Jake, I would like to thank you so much for joining us today on Adult Site Broker Talk. And I hope to get you back again on a future show.

[00:30:36] Thanks for having me. I appreciate it, Bruce. It was my pleasure.

[00:30:40] My broker tip today as part four of how to buy a Web site. Last week, we discussed making an offer and deciding the best price for the site you're buying. Once you've made your offer, the work really begins. If you're working with a broker, like say, oh, I don't know, pick one Adult Site Broker. We handled the negotiation for you. Let's say the seller doesn't accept your offer. They may make a counteroffer. If you decide that you're willing to pay more, you can either accept their counter offer or counter back to them. A good rule of thumb is to always leave room to negotiate. So don't make an offer that is the absolute most you're willing to pay. If you do that, then you have nowhere to go. If the owner counters your offer, once the owner and you have come to a deal, then it's time to do some due diligence beyond what it is you've already done. During the initial process of looking at the site, you should have asked some questions like in the case of a Paysite, how many joints and rebuilds there are per day and any other pertinent questions during due diligence. You need to make sure everything is where you need it to be technically to integrate it with what you're already doing.

[00:31:48] You may even get your developer involved. If you're not tech savvy, you and your developers should ask those pertinent questions. Once those are answered to your satisfaction, you should either have the seller or yourself draw up a sales agreement. I always tell my clients to do the agreement. Why? Because that way you can dictate the terms. So whether you're the buyer or the seller, you can make the rules. However, just be ready to have the seller's attorney change some of those rules. Nothing is final until everything is signed off on another thing we do for our clients, this is a letter of intent prior to the sales agreement being done. This gives your attorney a roadmap for the agreement, the letter of intent and more. So the agreement will have all of the terms involved, including who pays for everything, who pays for escrow, for instance, this can be paid by the buyer, the seller, or split between both parties. We'll talk more about the subject next week. And next week we'll be talking to Justin Cook, my mainstream counterpart at Empire Flipper's.

[00:32:56] And that's it for this week's Adult Site Broker Talk. I'd once again like to thank my guest, DJ Kapela, of Why Not Talk to you again next week on Adult Site Broker Talk. I'm Bruce Friedman.