Adult Site Broker Talk Episode 187 with Attorney Nick Zargarpour – Part Two

This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where each week we interview one of the movers and shakers of the adult industry and we give you a tip on buying and selling websites. This week we’ll once again be speaking with Attorney Nick Zargapour in part two of our conversation. Just to let you know I’m now in LA for X-Biz LA and starting the 24th the Adult Site Broker Roadshow moves on to Las Vegas for AVN and Internext. If you’d like to sit down and talk business drop me a line on our contact page at adultsidebroker.com. Speaking of events we’ve added an event section to our website. Now you can get information on B2B shows on our site as well as special discounts reserved for our clients. Go to adultsidebroker.com for more details. Would you like an easy way to make a lot of money? Send sellers or buyers to us at Adult Site Broker through our affiliate program ASB Cash. When you refer business to us you’ll receive 20% of our broker commission on any and all sales that result from that referral for life. You can make $100,000 or more on one sale for some of our listings. Check out ASB Cash.com for more details and to sign up. At Adult Site Broker we’re proud to announce our latest project thewaronporn.com. You’ll find articles from industry websites as well as mainstream publications from around the world. It’s designed to raise awareness of our industry’s plight in the war on porn and the numerous attacks on our industry and online free speech by hate groups, the religious right and politicians. You’ll find all that and more at thewaronporn.com. Now let’s feature our property of the week that’s for sale at Adult Site Broker. We’re proud to offer a unique sex toy the Baldo. The Baldo has created something new, Ball Sex, and a range of devices that allow you to have Ball Sex. These devices are patented and trademarked in multiple countries. 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Through additional investment, the company will be able to spend on advertising, affiliate marketing, and dedicated sales resources, the only things keeping ball sex from literally exploding. There are another eight products in development which use the balls for ball sex. Only $250,000. Now time for this week’s interview. Now here’s part two of my interview with adult industry attorney Nick Zargarpur. There’s a lot of content piracy now. How are you dealing with that with creators? We obviously tell our creators to watermark their videos and there’s all these digital watermarks that can be put in there. There are very good companies out there like BrandedScan that can help you mark your content, find your content online, and they tell you what to do. They’re very reasonably priced, by the way, I say. For me to do what they do, if you had to pay me to do it, it would cost you thousands more than what they do for what I think it’s nominal expenditure during the month. But that being said, sometimes they can hit a wall and then that’s when we can get involved and we basically take some content down. We are in the process of right now taking content down for one of our clients. It was actually not content they made. It was a wrongfully written story about my client and we are trying to work out with several different newspapers to try to take the story down by showing them proof of what happened. We did that once with a Daily Mail. They printed something or they were going to print something very salacious against a famous celebrity and my client. They were going to basically slam my client in as far as the relationship my client had with someone else. We were able to kill that before it ever saw the light of day by proving to the Daily Mail that everything that my client was accused of was actually the opposite. My client was not responsible for taking actions one, two, and three, but rather the other person was taking actions one, two, and three. I can probably guess who the celebrity was. No, this had nothing to do with an adult. This is in I guess regular Hollywood situation. Sorry, I didn’t put two and two together on that one. But no, I had to do with that and then we basically were able to prove before the story came out to the reporter that look, my client never did any of the stuff that is being accused of and you guys are going to publish. And guess what? The story never saw the light of day because we had proof in writing to do this. What your listeners need to understand, the e-mail stands for exhibit. The ex in text stands for exhibit. We had the right proof. We had the right texts. Luckily when they asked for comments, we immediately provided it. Once they were going to write and stab my client even more, we were able to stop it. So it wasn’t Charlie Sheen, eh? No. But we were able to stop this because my client is not a celebrity, but because it had a celebrity twist with, they were all interested in it, but we were able to nip it in the butt as the thing goes. And if that person that made these accusations against my client wants to take me on, I’m more than happy to take him on because of the fact that I’m able to prove everything that he said was a lie. That’s what it comes down to. That’s what attorneys do. It’s all about proof. It’s all about evidence. It’s not about hearsay or he said, she said. And it’s very, very important that people have that before they ever bring a case against anybody or what are you doing? The unfortunate part about US law is if somebody brings a case against you, a lawsuit against you, you have to defend it. And I know it makes you guys more money, but when it comes right down to it, it’s pretty unfortunate that that’s our legal system and that there isn’t more liability. I understand that a lot of the times the accusing party has to pay the attorney’s fees and that’s a wonderful thing. That’s European law. And I don’t know what the law is in Thailand, but this is one of the situations that I came across. I’m very careful about this, Bruce. This is one of the biggest mistakes I get from people that live in other countries and deal with other countries’ laws. In a lot of other countries, the winner gets their attorney’s fees paid automatically by the loser. In US law, the winner pays his own attorney’s fees and the loser pays his own attorney’s fees unless there’s two separate things happening. One is unless there’s a contract between the parties wherein it expressly says that the winner gets attorney’s fees from the loser and attorney’s fees and costs. Or in the second prong of this thing, it would be specific laws that say that. For example, in California, employer/employee lawsuits, if the employee wins, the employer has to pay automatically without an agreement, without anything, the employee’s attorney’s fees. There doesn’t need to be anything in writing because the law, the public policy in California supports the employee over the employer. The same thing with elder abuse. If you can prove elder abuse, if you can say that my 80-year-old grandma was either got for a bit beaten or some other untoward act taken against her, let’s say at a home or somewhere else, there doesn’t need to be an agreement in writing as to whether the winner gets their attorney’s fees or not. But under elder abuse situations, by the way, it doesn’t need to be physical abuse. It can be financial abuse too. If you have an 80-year-old where someone takes over their life and basically steals all their money, it’s the same thing. The elder person, the elderly, is entitled, a person that was harmed, is entitled to get attorney’s fees from the person who harmed them automatically by law. At least I qualify there, Nick. Oh, okay. Well, good. I don’t think anyone dares to abuse you, Bruce. They better not. I am going to be 66 in a week, so there you go. I think that’s the magic number. I think 66 or 70. I don’t practice elder abuse law. But absent those two circumstances and absent any terms in your website, guess what? You don’t get your own, you have to still pay your own attorney’s fees and they have to pay their own attorney’s fees. They don’t have to pay your attorney’s fees if you prevail. Is that the case in the EU, by the way? No. The EU is the opposite. The EU is automatically the winner gets attorney’s fees from the loser. Well, that’s good. I had a contract that was with a UK company, with a US company, and a UK attorney wrote it, and they didn’t put an attorney’s fees clause in there because they assumed US was in the same way as the UK, and it was wrong. I collected 100 cents on the dollar from the US company, but I couldn’t collect attorney’s fees on top of it because the agreement didn’t have that. That’s cheese. Yeah, US law, right? It wouldn’t have qualified. And is UK law very similar to EU law? It was more. I don’t know what they’re doing ever since Brexit, but it used to be. God knows. That’s a mess. That’s a real mess. The American law is basically 17th century British law, but at the basis, but we’ve gone so many different ways. I mean, we are so different. Yeah, almost all the wrong ones. So AI is something that everyone’s talking about right now. What are your thoughts about AI porn? Welcome to the wow-wow-est, okay? Because I’m telling you, yee-haw, that is one area of law that I can basically, in order for me to answer this question for you, I have to read thousands of pages worth of documents, okay, and then do a wag for you. And what a wag is, it’s a wild-ass guess. I thought it had to do with a dog for a second. No, it’s just is a wild west out there. We don’t know. A lot of the areas are not, you know, determined yet. And because it’s not determined, we’re trying to apply regular copyright law. We’re trying to apply regular contractual rights and things like that. I know I’m putting into my agreements with my content creators, you know, if they’re starting to use AI platforms and things like that, that this person cannot do certain things with their AI character. You know, even though it’s fake, they can’t have certain illegal acts exactly by the AI character. Well, it’s kind of like, it’s really kind of like Hentai, though. I mean, Hentai, they’ve got all kinds of stuff on there. And then the question is, you know, where’s the law there, right? Yeah, I’m not going to touch that. It’s all, it’s again, it is, Hentai is a little different. Again, the distinguishing until the legislators, you know, chime in until the courts chime in. It’s still a little bit of a wild wild west. The only advice I will have to give is please don’t push the envelope too much because you will get burnt. Yeah, don’t get too close to fire. Yeah, I mean, don’t push it and don’t do anything that you wouldn’t do in normal adult production. Okay. I think that would be a little dangerous for you in multiple, multiple ways. I mean, not just legally, let’s say, maybe the courts come and say, you know, you can do anything because this is all imaginary. But one of the biggest issues right now is they’re getting you like a faces of these models and they’re putting it on different bodies and they’re saying where it’s not. And then they’re changing their faces, you know, some features of the faces and they’re basically on this, the features that are being changed. They’re coming back to them and saying, oh, well, this is not you. You know, everyone looks at it says, your eyes are different color or you got blonde hair and not a brunette. Yeah. At this point, I can’t give you any clarity on it at this point. You’re going to be busy. You know what? Yeah, unfortunately, I come from a business background. I come from a family business background. I was a user of legal services before I became a provider of legal services. I think a lot of money is wasted in the legal profession, but not wasted by us, but by clients, you know, not listening to us upfront or not communicating better with the person that’s causing them the problem. Because if you communicate a little better and maybe you give a little and the other person gives a little and you both are unhappy with the settlement that you reach, but you reached it, you know, without litigation, you may be ahead of the game. And in the end, you’re a problem solver, right? That’s all my screen savers has solved problems. That’s all it says. There you go. That’s good. Recently, some payside owners took a stand against false DMCA claims. What were your thoughts on that? Good for them. I mean, it’s not just for a while it was just, oh, this is my secret, you know, this is my video and I have the copyright to it and you can’t use it and it would go down within five seconds. Now website owners have figured out their rights that this person needs to jump through certain hoops before, you know, they have to provide it. They provide their rights. And then once you, if you can’t provide that, then, you know, the website owner does not need to take it down, but be very careful about this. You know, if you’re a website owner, because think about it, if I’m a content creator, I’m not a lawyer. I’m going to make certain claims not really following up, not knowing what I’m doing. I have every right. I know I own this. It’s my image. It’s my video. I shot it. I have that right, but I’m just not a lawyer. So I’m just going to make a claim and I’m going to make a bunch of mistakes in making this claim and the website owners come back and say, well, no, we need ABCD to for you to prove us and improve this. And the website owner doesn’t take it down because that person didn’t provide the proper thing or the website owner just ignores them because it says all this, the document this person provided were not enough for us. But that person, that content creator, hires a lawyer and the lawyer knows what they’re doing and they know how to push it. And if the content of the website doesn’t respond still or doesn’t take down the content, then you’re going to have other issues and not necessarily legal issues. You may have public relations issues. Oh, yeah. Look, this is a close business. As I like to say, it’s a family. And if somebody misbehaves in the family, everyone in the family is going to know about it. And you really need to watch your piece and cues because the last thing you want to do is be an outcast. The last thing you want to do is be known as someone who files false DMCA claims or someone that runs pirated content. Fortunately, or unfortunately, I’m not sure which one it is, the people that run the pirated content aren’t around. You don’t see them at shows. Sometimes I kind of wish that we did see them at shows and they’d identify themselves. So a few people could beat the shit out of them. Bruce. I would recommend you not give advice of encouraging someone to beat someone else up. I didn’t say anybody specifically. I know, but I wouldn’t say even Jen. I just said wouldn’t it be nice? I didn’t say no. No, it wouldn’t be nice. We want to encourage anyone hitting each other. If you’re going to know that this person is going to be there, what you do is you get your lawsuit ready or whatever you need to ready, the service that you need to do. And then you see that person at a party or at this and then you serve them at the party in this and then you personally serve them. And that’s the easy part. Thanks counselor. I appreciate the PC analysis of that. We will move on. So in the last year, there’s been the largest assault on the adult industry ever by the religious right. And as I like to say, they’re store bought politicians. And I even started a website called the war on porn, which I know you’re a big fan of to put all the news about this in one place. What are your thoughts about the overall war on porn? You and your assault themes. Okay. So here we go. The war is always a war on porn. I mean, just flares up every once in a while that sometimes it goes up and sometimes, you know, it goes down, you know, it all depends on certain things. I’d all that you get one person, we’re in easy industry to pick on for politicians. We have fans, but we have silent fans. If our fans were as vocal as the NRA’s fans, or in many, many different industries, maybe not even controversial issues, but the people that are, you know, the age, you know, we remember in the 80s and the 90s and, you know, people were, you know, trying to get things, you know, not fans of AIDS, excuse me, that didn’t come out right, but fans of, you know, the government doing work to eliminate AIDS and basically handle and provide services for AIDS patients. We would have an incredible lobby. If we can go get in there and say, everyone vote against this proposition in your neighborhood or vote against this politician in your neighborhood, because they are basically assaulting us, then we can become very popular. That’s why, again, we need to support the FSC. That’s a free speech coalition, guys. Some of your members want to know, some of your listeners want to know. Become members and sponsors of the FSC. The FSC is basically they’re doing the work to protect the industry. Under the management of, you know, Jeff Douglas, Attorney Jeff Douglas, one of the nicest and most capable guys you’ll ever meet, you know, absolutely, you know, they’re on the Allison is great, Michael is great. And so we need to, we need to support them because they’re the ones who are taking it on the chin for us, you know, they’re getting punched and they’re punching back. And that’s what the industry needs to do. Absolutely. You know, I was just thinking, what if we, you see those NRA parties or parties, those meetings with all the people cheering and all of that stuff. Maybe we need to get something like that at AVN. Maybe we need to do a few of those around the country at the Exoticus. The fans are out there. I mean, we can give them all the fake nose and glasses things. So and mustache. So everybody in the audience wears a Groucho Marx look, you know, but when you go into the voting poll, voting booth, no one is watching you there. As long as we educate them that this is bad for you. This is bad for you. And then the vote. A lot of this is not being done in the voting booth though. It’s being done in Congress. It’s being done in legislators, especially legislators. And we need our people. We need our fans to contact their elected representatives and say, if you vote for this bill, guess what? I’m not voting for you. And I’ve got a hundred friends who have a hundred friends who have a hundred friends who aren’t voting for you. That’s what we have to do. Yeah, we need that kind of a grassroots movement. Yeah, absolutely. Unfortunately, a lot of the people don’t do that. So what we have to do is come in there and say, look, we have to say, spread the message wide and far and wide and say, look, everyone, this is not good for you. This basically makes it harder access for you. This makes it, you know, this basically censors what you are able to see. And something that wasn’t censored today is going to be censored tomorrow because of what you did. And you all need to just independently go in there and vote these people out. If they lose their stuff, if they lose their jobs, then that really is the only way to do it. And that’s what the beauty of the democracy is. It’s messy, but it may be slow as heck, but it will eventually work. Well, if one or two lose their jobs, the others are going to notice and then three or four and 10 and 12 and 50 and 100 and all of a sudden all the politicians go, shit, we better listen to these people. They’re powerful. But until they realize our power, you’re right about the voting booth when it comes to the politicians. But we got to get the people first to talk to their elected representatives and you’re right. One way to talk to them is to not vote for them. Absolutely. It all kind of plays together. One of the big issues right now, maybe the biggest are the state ID laws being passed. Now these are rather onerous and will make it very difficult for our industry to operate. On one hand, I don’t think any legitimate operator wants kids looking at porn, but on the other hand, those are not being passed for that purpose, as we well know. These right wing politicians want to put us out of business. That’s the whole reason. What’s your opinion on ID laws and where do you see it going? Again, it’s a tough area of law to analyze right now because most of what I’ve heard is I think Texas law was put on hold because Texas law, again, I have not researched this myself. I’ve been remiss if I said I’ve done a lot of research on the Texas ID law. I have not. I’ve just read a few articles about it. But it’s interesting that, for example, my understanding is, and I could be wrong, is that Texas, you have to register with the state that you want to, that you’re over 18 and then give that ID to the adult site and then have the adult site approve you so that you can have access to this. No one, no legitimate operator wants kids to watch porn. Technically, they can’t even purchase stuff because they shouldn’t have access to the credit card and be able to put the credit card information in and get it. But again, like you said, this is a way for politicians, some politicians to try to stop from the adult industry by creating owners’ rules. For websites to follow and then basically say, "Okay, here’s a... God, what was that name of the person? Rubrik? No, no, no, it was... Goldberg? I don’t remember. It’s like one of these things where the water steams up, the steam hits the ball, the ball steams up and rolls down the thing and hits this thing and then the little ball bearing rolls around in a circle and hits... The dominoes, the dominoes all fall, then the last domino turns on the switch. You have to sit there and figure it out. I’m trying a total blank on the name. Anyway, so it was one of these things. That’s what they’re trying to do. They’re trying to make it hard, "Okay, now you got to do this. Now you got to do that. Now you got to do this. You got to do that." And then the state will have the list of everyone that wants to use adult, go to adult. And guess what? Who has control of that? So it’s governor X. Governor X has control of that. Now governor X has someone running against them and for governor and has a good chance of winning and the governor X leaks that, "Hey, this person running against me has one of those adult authorization forms." So these were watches adult content. It’s just such an amazing area of abuse. Again, the best way to do it is mobilize and vote everyone out that wants to infringe on your rights. Exactly. We talked about the Free Speech Coalition. They’re more active than they’ve ever been. They’ve been filing lawsuits against some of these state ID laws. Do you think we’re going to prevail in the end and why? I sure hope so. The problem is the Supreme Court and the Dove’s decision that overturned Roe vs. Wade has now basically shaken everything to its foundation. And everyone is like, you know, every case, even cases that you thought would be a slam dunk going in front of the Supreme Court is now up because we don’t know how some of the Supreme Court justices and how they will vote. But I always thought the smart Supreme Court justices and if I was ever on the Supreme Court, the smart Supreme Court justices would keep you guessing. You know, Kavanaugh is doing that. Roberts is doing that. And to a much smaller degree, Barrett is doing that. But if Kavanaugh is the number one person that right now is becoming the swing vote on going on certain things, and Roberts is a little bit, you know, the robbery goes this way sometimes, that way sometimes, you know, it all depends. You know, in recent years have both started to look rather moderate in certain cases. Yeah. There are people that analyze this. I mean, to the to the end, they agree. There are the ones that say that, okay, look, Roberts is conservative when it deals with, let’s say, corporation rights, but when it gets to be some kind of a social aspect to it, he’s more liberal. Well reproductive rights, I don’t know if I would put Roberts in that. But again, it’s just something that, again, you vote, you vote for, you know, people that you think are going to appoint people that stand with your political view and, you know, let the dice roll the way they roll, you know, once you do that. But it’s kind of hard right now to say, yeah, this state ID laws are going to, you know, pass. And I mean, the lower courts, I think, are going to put a stop to it. But then who knows if the Supreme Court is going to take it up. Yeah, that’s true. I kind of doubt it personally, because it’s kind of a hot potato and they don’t tend to take on those types of items, especially what it has to do with porn. I don’t think they really want their fingerprints on it, especially the conservative justices. But I guess we’ll see. I just don’t think we’re that important to them personally, which also goes for the politicians and for many people in the United States. And that’s unfortunate. So with this assault taking place, do you think this is a good or a bad time to come into adult and why? At the beginning, you introduced me as someone that teaches business plan writing. And I teach that class and we pretty much cover all aspects of business. So this question is kind of right up my alley on this one, both legally and as far as the business is concerned. Entering into this industry is the same as entering into any other industry. Okay. Plan right. You have a good idea. You watch your operational efficiencies. You solve problems for your customers. And with a little bit of luck, you will be very successful. No thing entrepreneurs are risk takers. No, entrepreneurs take every action to make sure they limit the risk as much as possible. I mean, there are bad ones that make money because they just happen to solve a problem immediately. And maybe not in the best possible way right then and there, but then they become successful and they make tons of money. But those are few and far between. You do have to have a certain bit of planning, a little bit of organization because that’s when you become better. Was it the founder, one of the best business movies you’ll ever see about McDonald’s? Okay. The founders, the McDonald brothers, you know, they were good, but they were a little too controlling and they ended up losing it to Rick Rock. Yeah, they weren’t Rick Rock, man. Who are you still in the pod race, by the way? Yeah. Before that, he started off as a milkshake machine vendor. Oh, I didn’t know that. Yeah. You have to see the movie. The founder is really good. I got to watch that. He was selling milkshake machines, you know, to different burger joints around the country. And he noticed that this one company, the McDonald’s out of California was buying like nine machines at a time where everyone else was barely dealing with one or two. These guys were buying nine machines. So he went and visited them and it was shocked at how efficient they were and how they produced their food and how they gave the food. And he thought this is going to be the way of the future and he got involved with them and I’m not going to ruin the rest of the story. He died a very rich man, that’s for sure. Yeah. Now his widow is supporting a lot of different charities. But again, if you have efficiencies, if you’re solved the problem, if you communicate well with your clients, yeah, why not get into the adult industry as a legit industry as every other industry? You have to put up a little bit of discrimination. You have to put up with some family members that aren’t going to like what you do. But you can become, you know, my family business when I was there, we were pen salesmen. We sold pens and gift items and we were selling this. Very proud of my business being called the pen salesman. I love it. No wonder you always have such great pens, Nick. Pens and watches are my favorite things. Very good. What’s your opinion on trade shows? I know we spent some time hanging out at the Miami one and their value for adult industry professionals and for yourself. I’m old fashioned. I’m sorry. I meet you. Hi. How are you? Shake your hand or touch elbows during COVID. And that’s the way I meet people and that’s the way, you know, I like meeting people. I’m a firm believer in attending trade shows. I’m a firm believer in the personal contact. I love going to my clients offices. I love sitting in their office rather than even their conference room because I think I learned more about that person when they’re comfortable in their own office and that helps me become a better lawyer for them. As far as trade shows are concerned, if you still think everything is going to be online, then that’s your prerogative. I think, hello, how are you? My name is Nick and put your hand out. It’s still one of the best ways of meeting people and developing relationships and sizing up people. And I don’t care how long you’ve been in business, you know, unless you’re very young and are getting into the business like, you know, 18, 19, 20, you know, you need to do need to kind of tap into the older people’s knowledge base and try to get as much information as possible from them. You know, they can provide you a cheat code to business. They can provide you a cheat code to life. So learn from the older people. But eventually you’ll develop this instinct and you meet people and you shake hands with them and you say, you know what? I don’t like this person because I don’t trust this person and you save yourself a lot of headaches. I was invited to a party, a private suite for a Lakers game by a friend of mine that’s got a job at a company and I went to this event and they were a real estate investment company and they were looking to get investors involved in their real estate business. And I walked in, I met some of the lower people and they seemed plenty nice. Then I met the CEO and within, I would say probably 30 seconds, I sized them up as a, this is a scam. This is a Ponzi scheme. I try to warn my friend about being involved with these people and my friend by the time was not hearing me out. And well, my friend didn’t lose much because he or she was an employee of that company, but they lost a lot of reputation because they put a lot of their friends in as investors and lenders or to do with this company. And this company, I’ve now represent one of their lenders. They basically took my client’s life saving and this time, unfortunately, I got this client after everything was done. The SEC is now after them, these people. We already have a judgment against them. The SEC is putting full court press on them as far as them being a Ponzi scheme. But what’s the moral of this thing going back to your question? I met him and immediately I knew, now I wish I was doing good to everyone I meet and I can size them up that fast. But that’s why you go to trade shows and meet people. Yeah. I mean, sometimes you can tell and sometimes you can’t. There are people out there that are really great con men. Okay. And there are people out there that are just dripping with scammer and you look at him and you go, I wouldn’t lend this guy a nickel. But this same guy that I wouldn’t lend a nickel to was able to get close to, I believe, $10 million from other people more. Sorry. I think almost 20 million because just my clients alone had put in a quarter of a million. Well, was it at least a good game? Honestly, I don’t know. I was there for networking. I know. I know you were. I’m a college football fan and you can tell me about the most bizarre teams, East Coast, Clemson versus West Virginia and I would be into that. But you give me the NBA finals and I would be like, oh, okay. Come on, man. Well, no, I’ll be honest with you if it’s the NBA finals and it doesn’t have the Warriors in it. I won’t watch it, but I won’t be that interested. But if my Warriors are in it now, wait, that’s another thing. Okay. Basketball is my third sport. Baseball is my first sport. NFL is my second sport. So you’re a Giants fan? Of course I’m a Giants fan. Giants and Niners and the Warriors, right? You got it, baby. You got it. You got along great with my clients. Very good. I’ll have to be introduced for sure. Well, hey, Nick, I’d really like to thank you for being our guest today on Adult Site Broker Talk and I know we’ll have a chance to do part three sometime down the road. Anytime you have any questions, if anyone has any questions about their legal issues, feel free to go to contact me at nicknisc@zarlawfirm.com and our website is either zarlawfirm.com or we are thehammer.com. There you go. Thank you, Nick. My tip today is part five of what to do to make your site more valuable for when you decide to sell it later. Last week we talked about new ways to monetize your site. Next, eliminate unneeded expenses. Constantly make sure you’re not spending money you don’t need to. Make sure there isn’t duplication in your staffing. From time to time, check services you pay for like hosting and see if there are better and less expensive options. Take it from me. I’ve done this and saved a bunch plus got higher quality hosting in the process. Again, ask us for recommendations. Along with this, make your profit and loss statement show more profit. Increasing sales and reducing expenses obviously does just that. Make sure your P&L statement accurately reflects your company’s actual costs, not a bunch of personal expenses you put in. This will cost you money when you sell. It may help you with the tax man to put that stuff on your tax return, but it hurts you if you show that stuff on your profit and loss statement when you sell. Remember, every dollar in profit increases the value of your website as much as three to four times. This is why you need a good experience broker to help lead you through the process. We’ve gotten people thousands of dollars more on their sale just by adjusting the P&L statement to reflect actual business expenses as opposed to a bunch of BS. We’ll talk about this subject more next week. And next week we’ll be speaking with performer and author, Annie Temple. And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest, Nick Zargarpour. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman. [MUSIC PLAYING] . . [END PLAYBACK] [BLANK_AUDIO]