Adult Site Broker Talk Episode 96 with Leya Tanit of Pineapple Support

Adult Site Broker Talk Episode 96 with Leya Tanit of Pineapple Support

Bruce F., host of Adult Site Broker Talk and CEO of Adult Site Broker, the leading adult website broker, who is known as the company to sell adult sites, is pleased to welcome Leya Tanit of Pineapple Support.

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Listen to Leya Tanit of Pineapple Support on Adult Site Broker Talk, starting today at

Guest Links


Speaker 1 (0s): This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on in our business. Plus we give you a tip on buying and selling websites this week. This week we'll be talking with Leya Tanit of Pineapple Support.

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A portfolio of eight Amazon FBA adult beauty stores. These brands have enjoyed steady growth over their eight years in business with many products, commanding a dominant market share in their vertical with combined revenues of $3.4 million in 2021 and an impressive 15,000 plus customer reviews setting itself apart with its distinctive product style and branding the businesses winning product formula and launch strategy has been multiplied across different customer types to greatly increase market share and expand the business over time.

The brands now number over 80 listings, including bundles, and they include lightening creams, lubricants, sexual aids, and other personal care items for adult intimacy. The products which have formulas exclusive to the owner have proven hugely profitable over time with a business enjoying massive gross margins of almost 40% with absolutely no advertising spend outside of Amazon included are standard operating procedures for all activities related to Amazon selling, meaning the buyers getting the intellectual property rights.

They would not be able to find elsewhere. The has massive growth opportunities, especially by marketing outside of Amazon in the e-commerce and brick and mortar spaces. As the current owners have not done much to promote the websites and I've not sought a retail distributor, the business can be run from anywhere and it can be run by outsource firms at a very low operating cost. The business also enjoys strong diversification of revenues across its major product lines, brands, and keywords, giving it stable growth over time.

The businesses running a highly effective hands-off way with day-to-day operations managed by a team of outsource personnel with the owner working only about 30 hours per week. The reason for the sale is the owners have been in the category for a long time, and now wish to divest to turn attention to newer verticals. They've already moved into this incredible company is now only $5 million. Now time for this week's interview, I guess today on adults, I broke her talk is Leah tenant of pineapple support.

Leah, thanks for being back with us on adult site broker talk,

Speaker 2 (4m 9s): You are welcome. It's an absolute pleasure. Bruce

Speaker 1 (4m 12s): Pleasure is mine. Now. Leah was born in the UK and she's been involved in the adult industry for almost 20 years. She's the founder and president of pineapple support, a nonprofit organization that provides free and subsidized mental health care and emotional support for all persons working in the adult industry. And I will say we are proud to be a sponsor. She started the organization because of a rash of suicides in our industry. She's now part of a radio show, or as we like to call them podcasts with one of her therapists, Shelly, who we haven't been able to get on, unfortunately it's called pineapple talk and is sponsored by the fine people at camp for the first radio show was three years ago.

They're always looking for guests and topics. They're passionate about discussing. They even talk to me on apple support has grown to almost 200 therapists and helped over 2000 industry professionals, which I think is just amazing. And I don't have to tell you the regard I hold for what you do over there and how wonderful I think the, the whole endeavor is. So Leah, please tell everyone what services pineapple support provides.

Speaker 2 (5m 24s): That was some fantastic research that you've done there. I'm very impressed.

Speaker 1 (5m 29s): Oh yeah. It took me hours

Speaker 2 (5m 33s): As professional.

Speaker 1 (5m 35s): I and I endeavor to, to be that. Yes.

Speaker 2 (5m 42s): So yeah, so we've really expanded our resources over the last kind of 12 to 18 months due to due to need since the outbreak of COVID. So we have the 24 7 emotional support service, which is kind of your first go-to. If you want to speak to somebody immediately, the person you connected with is not a therapist. They are trained volunteers and the communication is done via text.

So it's it's if you're feeling alone or you want to get something off your chest and have an impartial and to speak to, then, then that's, that's the place for you. It's run on a website called seven cups. So it actually takes you away from the pineapple support platform, but it's, it's been working really well and it's getting more and more popular, which is fantastic. I think the, the resource that were most known for is the one-on-one therapy.

As you mentioned, we've got almost 200 therapists now across five continents, speaking 18 languages between them, which is pretty impressive, but we all It is it's, it's so wonderful to be able to offer such a diverse selection of therapists. Cause you know, we have a diverse selection of people coming and coming for support. So, so we need to be able to match that. And yeah, so that is, that's a pay what you can.

So when you apply for therapy, you let us know what you can contribute towards each session. And that goes directly to the therapist. And then we pay for the, because of the rest basically. And then on top of that, we have support groups. Every month, we have a different topical support group that runs for six weeks. We have three drop-in support groups that run consistently throughout the year on a Monday for all performers on a Wednesday for the BiPAP community. And the first Thursday of every month for men, the support groups are completely free.

You can drop in and out a commitment free. It's a really great way to create and establish community within the industry, which is why we really upped our game on those during COVID cause it's, you know, with everyone being stuck almost a really nice way to, to enable people to connect,

Speaker 1 (8m 6s): Right?

Speaker 2 (8m 8s): And now we do webinars every month we do workshops, we do events. So we did a happiness event. We've done healing through kink. We've done a two day event on relationships and these are all sponsored events. So if anyone wants to get involved in something like that, you can drop me an email and we can work out. We can work out a plan.

Speaker 1 (8m 29s): Fabulous.

Speaker 2 (8m 29s): So yeah, in person at the show is we have therapists available as much as possible, anything mental health related, if we can afford it without

Speaker 1 (8m 40s): Well, and that all comes from the sponsors. So I'm going to, I'm going to make the challenge that, that I've talked to you about making to people. Look, if you're not a sponsor of pineapple support, you should be a sponsor, a pineapple support. And I don't, I don't care if you're a solo performer that does pretty well or a company. If you're a company, you don't have an excuse, okay. We're not a big company and we're a sponsor. So everyone should be a sponsor.

Everyone should be a sponsor in some way, shape or form. Do you ever stop and look at where this started and where it is now it's got, it's gotta be pretty amazing to you.

Speaker 2 (9m 23s): It is, I think has been such a fast moving train. I forget. I forget how big it is and because you know, it's been what it'll be for four years, three years, four years in, in April. And the, the, yeah, the rate of which particularly, I mean, during, during COVID that really in the amount of people coming for therapy, doubled tripled, and now we were having about 30 people a month requested there.

Now it's 190 and I'm just very, very grateful that we started when we did, because it put us in a position that we were financially able to, to continue providing the same level of support. Obviously you get to go on a huge, huge mission to collect some more small donations and work with more sponsors. But the fact that we were able to do that was just incredible. And I'm, I'm very, very grateful to everyone that supports us and, and ensure that we could continue.

Speaker 1 (10m 38s): Absolutely. Yeah. How is 2021 been for your organization?

Speaker 2 (10m 43s): Challenging for sure. With the increase in people coming through fire paint, we were having to look at ways in which we could continue. If you continue doing what we were doing on a much lower of a much tighter budget. So as I said, we did, we did onboard a lot, a lot more sponsors, but not the same ratio as we were taking on new clients.

Speaker 1 (11m 10s): Right?

Speaker 2 (11m 11s): So trying to think outside the box and figure out ways that we could provide as much support as possible with what we had. And at the end of 20, it was the end of 2020 beginning of 2021. We reached out to our therapists. We actually with, and to see if anyone could offer us, reduce rates and help out. We've had a number of therapists that worked for a month, two months for free. They reduced their rates for us for a few months just to let us get back. So it was, it was a really big community effort with everyone involved in the organization.

We've had some restructuring. So I'm now CEO not present. Yeah. Alison Bowden has taken over the president's role. Yeah, no, it's been we've, we've had a lot of change. We closed down the UK charity. So it's all run from, from the U S now, which makes much more sense. But yeah, there's been, there's been a lot happening internally and at the same time having to shake things up a little bit to, to ensure that we could continue providing the resources that we are.

And I think the other really challenging part of this is not having that one-on-one contact with the content creators because when you're at the shows all the time and you've got the booze and you're going to the presentations and obviously there's all these online events, but it gets a little bit much, there's only so many zoom presentations you can watch, but I trying to actually understand what the performers want and need if you're stuck in an office there's yeah.

You can look through Twitter, you can see what people are actually reaching out to tell you, but it's, it's hard to actually gauge what's really happening in the industry when you're, when you're stuck in a little white box.

Speaker 1 (13m 13s): Yeah. The shows or the shows are so important for everybody. And I would think for you guys more than anyone.

Speaker 2 (13m 20s): Yes. Yeah. For, for, for all, you know, from all aspects is when it comes to looking for sponsorships to think it's very important. If someone's going to give a big chunk of money to an organization without, I mean, yeah, there are the responsive benefits, of course. But at the end of the day, you are giving money for nothing, for a good cause you want to know that the person you're giving it to is a good person, a decent person. You want to get a feel person. And it's very hard to approach new sponsors when they haven't, they haven't physically met you.

Speaker 1 (13m 53s): Yeah. Yeah. You want to have a drink at the bar or maybe a meal and yeah. Talk a little bit, have a meeting and have a chance to get to know each other on a personal level.

Speaker 2 (14m 4s): Exactly.

Speaker 1 (14m 5s): Yeah. And I understand, and by the way you mentioned Allie's involved now as president. That's amazing. She is an incredible lady. So congratulations on that. Maybe she might want to come on the podcast sometime. I'd love to have her on, you had a mental health summit recently. How did that go?

Speaker 2 (14m 24s): Oh, it was wonderful. I love the summits. We've we are able to, we're able to give so much information. And because this year we opened it up to two sponsors, multiple sponsors, we've managed to get a lot more promotion, a lot more people attending. And I know that the videos are now the, the recordings will be shared across multiple platforms and a much, much wider reach should be out very soon on our, on our YouTube channel, if they're all getting edited right now.

Speaker 1 (14m 58s): Fabulous. So what's planned for 2022.

Speaker 2 (15m 2s): Oh. We had a, the in-person retreat in LA, which was fantastic. So it would be nice to do some more of those more shows, more sponsors, continue doing what we're doing, really try and work on connecting with the content creators more. I mean, we've just, we, we recently created a diversity committee, which we opened up to, to those in the industry to join and that's been going wonderfully.

So be great to, it's great to hear other people's voices, you know, as a kind of middle class, cisgender white woman, you know, you can do it in your mind. You can do what you think is the correct thing, but you can't, it's impossible to know without, without other voices and without other other opinions. So I'm really, really happy that that's moving forward and we've got so much support there from, within the industry and so many ideas coming through.

So, so that's going to be a big focus for 20, 22 to make sure that we are as inclusive as possible and yeah. Travel some more people get more of a

Speaker 1 (16m 22s): Catch up on those hugs. Yes, indeed. I miss your hug. I definitely miss your hug. Let's talk a bit about your podcast. What message do you hope to provide through it?

Speaker 2 (16m 39s): We'll see what this podcast is done through a mainstream company. The previous one was on demon seed radio, which was fantastic. It was going out to people who were specifically in the industry or wanted to listen to an industry focused podcasts. Whereas this one is with it being with a mainstream company, we're getting a completely different audience. So with that in mind, the idea really is to humanize the industry, to take down some stigma, to, to show those who are tuning in that the porn industry, the adult industry is a big business, very serious place to be, you know, and just because there's tits and ass viable business to, to rehumanize to rehumanize those that, that are working in front of the camera.

Speaker 1 (17m 41s): That's awesome. Now, how do you find your guests? I mean, I know you ran into me downtown. I was, you know, down and out on skid row one night, but, but, but how do you, how do you find the rest of your guests?

Speaker 2 (17m 55s): Most of them are my friends

Speaker 1 (17m 60s): In skid row.

Speaker 2 (18m 6s): Yeah. Most, most our friends I shall admit. And then, I mean, we always reach out to our ambassadors and ask them if they want to get involved. You know, we, people that I've met along the way and maybe have contacted us through social media, not regarding therapy because we weren't, it wouldn't put anyone in that position, but there's a lot of people that have got in touch and say, you know, we'd, we'd, I'd love to get involved with pineapple support.

How can I be more involved? So I dropped those, those names down as well. But yeah, it is mostly me ringing up friends saying, Hey,

Speaker 1 (18m 49s): Yes, you did. Yes, you, yes. You most certainly did. And you know, I'm, you know, I obviously have my, my background with mental health issues and let's face it. If you have mental health issues, it's a lifetime thing. And like bipolar disorder, which I have, and I'm on meds. I'll be on meds my entire life because of it. And as I said on the, on your podcast, I'm a proud bipolar and you should be, you know, there's really nothing to hide.

It's, it's something that a high percent of the population actually has. And it usually goes undiagnosed because it's usually like, oh, they're not. It's like, no, they just need some treatment. So anyway, but I'm nuts too.

Speaker 2 (19m 36s): So

Speaker 1 (19m 38s): Yeah, it'd be in this industry, we all have to be just a bit nuts. So how do you choose your topics for the show?

Speaker 2 (19m 45s): And we will either focus topics around what's going on at the time. If there's something, you know, something that is affecting the industry, then, then we'll focus or focused on that or Charlene. And I will just sit down and have a think about what we, what we feel needs to be discussed if we haven't covered that topic yet. And then it's finding that balance between fun and talking about the hard stuff, you know, because if every single week you're covering something that's tough to talk about and tough to listen to, then it can get a little bit much.

So it's okay. Let's have, let's make this topic a little bit lighter. We can have a bit of a giggle. And then when we pick something that we know is going to be hard and the two of us working out the questions, but just going, oh no.

Speaker 1 (20m 41s): Okay. I can make, I can make a joke out of anything. I don't know if you ever heard the comedian Sam Kennison

Speaker 2 (20m 47s): No.

Speaker 1 (20m 48s): Oh God, you got to Google him. He was funny, man. But Sam, Sam Kinison said, I can make a joke out of anything. He says, I was talking to a friend, he said, and he told him that. And he said, Sam, there's no way you can make a joke out of this. And he said, what? He said, I've got this article here about some homosexual necrophilia sex. And Sam goes, give me the article. And he does a routine on homosexual negrophiliacs and he's on stage.

And he's laying down on, you know, face down and his ass is moving and he's talking like, he's a, like, he's a dead guy. So like him, I can make a joke out of anything.

Speaker 2 (21m 33s): Yeah. Yeah. I mean, you know, you do need to keep it a little bit light and try and make it, you know, but there are some topics, you know, with sexual abuse and things like that, that you go, okay, this is going to be really hard. One

Speaker 1 (21m 50s): Joke out of that. That's true.

Speaker 2 (21m 51s): Yeah. When we talking to people about suicide, those are survivors of suicide and listen to their stories and Shelly with Shelley being a therapist, she's very good at kind of disconnecting and asking the right questions. I'll be sat there, kind of holding back tears or just crying. And before the podcast wasn't video recorded. And nowadays I can't do that. I just focus. I switch off

Speaker 1 (22m 24s): Bringing the Kleenex. Is there anything that's out of bounds or that you just won't discuss?

Speaker 2 (22m 31s): I think as long as the guests are comfortable talking than then, no, you know, not that I can, not that I can really think of. I mean, we haven't done necrophilia.

Speaker 1 (22m 48s): That's probably a good idea,

Speaker 2 (22m 54s): But yeah, we've had some, we've moved. We really had some hard hitting topics Because I do approach people that I know because I feel more comfortable asking them if they're happy to talk about things that I am aware of, they may not have talked publicly and then they can say yes or no to me again, because I'm a friend and it's not in a,

Speaker 1 (23m 19s): Something they've discussed with you, but you have to ask them if it's okay.

Speaker 2 (23m 23s): Yeah, yeah. I know you've experienced this. Would you be happy to talk about it on the podcast? And then sometimes they, you know, we've had occasions where people have either just while the while we'll be asking them questions, come up with things that they've forgotten that happened 30 years ago. And oh my God, why I do this? And it's almost like a therapy session.

Speaker 1 (23m 44s): Exactly, exactly. Yeah. That's how it goes in therapy. Sure.

Speaker 2 (23m 48s): Yeah. And we've had, we had a guest on who had gone through a really, really hard time. And luckily I had used our therapy services and said, you know, we read that she saved his life at that at that moment. And other right though, is a lot of drug use. It was. Yeah. I don't just very dark places, which I didn't know about. And he hadn't spoken about publicly before, but really wanted to do so in order to help other people understand that they weren't on their own.

And, and you know, it was, You get, you know, there's other people going through the same thing. I, other people that have survived and gone through the other side.

Speaker 1 (24m 37s): It's

Speaker 2 (24m 37s): Great people. That platform only has to provide the service.

Speaker 1 (24m 41s): Yeah, no, it really does. So I know this, but maybe the people out there don't would you consider your podcast more like an interview show or more like a discussion?

Speaker 2 (24m 52s): I really depends on the guest. We, we do write questions out so that we can interview, but if the, if the guests is as easy as, you know, some people it just flows with and then it becomes more of a discussion and that's the

Speaker 1 (25m 7s): Yeah. And ours, it was more like I was interviewing you.

Speaker 2 (25m 13s): Yeah, probably. So, yeah. So it's, it really depends on who we're talking to. It's I prefer it as a discussion, but you know, a lot of people, particularly when you're coming on and talking about something so personal, it is, you do need a little bit of coaxing.

Speaker 1 (25m 33s): Yeah, yeah, absolutely. At least most people do. So talk about how you handle those tougher topics.

Speaker 2 (25m 44s): Shelly,

Speaker 1 (25m 48s): She's not here.

Speaker 2 (25m 54s): It's, it's hard because you want to, you'll want to go as deep as possible, but you really have to gauge how the person you're talking with is, is feeling, oh, you know the, cause at the end of the day, this isn't a therapy session. This isn't behind closed doors. They're talking about something extremely personal to hundreds of people on the people To find that balance, to ensure that they are comfortable.

And you're also managing to make it interesting.

Speaker 1 (26m 30s): Yeah, absolutely.

Speaker 2 (26m 33s): It can be very hard depending on the person you're speaking to and how open they are. It can be quite difficult to get that balance. Right.

Speaker 1 (26m 40s): Of course that probably has a, that that plays a lot into who you decide to interview, right?

Speaker 2 (26m 48s): Yeah, exactly.

Speaker 1 (26m 49s): Yeah, yeah.

Speaker 2 (26m 50s): Yeah.

Speaker 1 (26m 51s): Okay. So you guys have obviously grown to a large organization. I think bringing in a, you know, a, a president like Allie and, and restructuring and doing some of the things you're doing, kind of, kind of says a lot about that. And you're working with a full remote team, like you said, all over the world, many countries, many languages talk about working with that full remote team.

And what does that entail on a daily basis?

Speaker 2 (27m 25s): It can be challenging in the sense that everyone's kind of out on their own and everyone has you completely different jobs. So yes, this communication via email and texts, and we do have regular regular meetings with, so it's basically that the core running, running Michelle Kelly and Kirstie. So you've got three people that are running the day to day Kirstie does the therapy, facilitation Kelly does all of the finance invoices, making sure that all the therapists have the licenses and insurance and compliance stuff up to date.

Then I have no idea what I do.

Speaker 1 (28m 15s): You do a lot,

Speaker 2 (28m 19s): Everything else, general dog's body. I think it's, it's great. And the fact that everyone can run their own hours, everyone's got that nice flexibility working with a therapist as well. You know, what close to 200 therapists now, you know, has huge benefits and, and how many re how many options we have are diverse. The, let's say the resources, you know, there are therapists that specialize in so many different areas and there were so many different types of therapy.

And there are so many people that some kind of benefit from, from working with a therapist, who's more kind of art focused, some needs someone that's going to really challenge them. And it's great to be able to have that option, have those options at our fingertips basically. But it's been, yeah, we talked about, we were talking before about, you know, having that con contact with the content creators. And I think that's, that's the biggest challenge with working so far removed from the U S really it has its challenges, but I think it's the benefits far outweigh the challenges.

Speaker 1 (29m 38s): Sure. So how excited are you now that we're back to a regular schedule of shows Me too?

Speaker 2 (29m 49s): Well, I think it's going to change the frequency of travel, you know, 2019, I attended something I, 27 shows. Yeah.

Speaker 1 (30m 0s): Oh, okay. Brad from mojo host,

Speaker 2 (30m 4s): But you know, you get used to this routine of always being an apple, always being on a flight hotel and having this two years off where established community at home, been working on the house, spending more time getting to know you when you're rushing, he's put into perspective, you know, the, the, the important things in life. And I think moving forward the 27, 27 shows is not necessary.

Speaker 1 (30m 36s): No, it really, it really isn't. I've never done that volume, but I, I agree with you.

Speaker 2 (30m 42s): I think it's important to make yourself known and establish yourself as an, as an organization. You know, everyone needs to see you everywhere, but we've done that now. So

Speaker 1 (30m 54s): Yeah, I think,

Speaker 2 (30m 56s): Yeah,

Speaker 1 (30m 57s): Yeah. I got, I got there a long time ago in terms of having to pick my spots. Well, plus we don't have the budget for 27 shows. I'll just come out and say that, but at the same time, it's just unnecessary. And what I found, you know, during the pandemic was my business went way up because I just had a lot more time to work. I had a lot more time in the office and I wasn't on trips, you know, in airports, not to the extent of you, but, you know, you're always, you're next trips always coming up and you're always doing some planning and that takes time.

And I was just, you know, dug in on, you know, what, what I needed to do for my business. And then the podcast is part of that, actually.

Speaker 2 (31m 43s): Yeah. I think you're, you are absolutely right. We are in a fabulous position where a lot of the show is obviously covered our tickets, cover our hotel rooms. So paying for paying for a flight, the, the benefits outweigh, you know, you spend 500 on a flight provided you get one sponsor it's covered.

Speaker 1 (32m 8s): Absolutely. Yeah. I want that deal. I want that deal. Let's see if I can get some sponsors. So how can people help or get involved with pineapple sport?

Speaker 2 (32m 20s): Oh, there are loads of different ways, loads of different

Speaker 1 (32m 23s): Ways.

Speaker 2 (32m 26s): Obviously you can volunteer as listener. So that was the, I talked about that earlier in the show where you can reach out to somebody at any at any time. And these people are volunteers. They, you get a free, free training course and active listening. And then once you've completed, that course, is it like another 50 courses that you can take as a menu plays on different aspects of mental health. So, you know, ADHD, depression, addiction, you can take the courses that interest you and just make yourself available as, as, and when you feel like it, that's one way we have now set up a membership scheme called pineapples United.

And that's for individuals who don't just want to donate because yeah, it's great to throw it, to throw a bunch of money at something, and we need that money. And we a hugely hugely appreciate it. But what we also want to hear is, is what people want, what people need. So pineapples United is for those who are working in the, in the industry who would like to donate regularly, it starts at, I think, 10, $10 a month with that membership. You are invited to join us for regular meetings with pineapple board members and actually discuss what you think we should be doing, how you think, how we think we can improve.

And it's, it's been fantastic so far. We've had a great response and I really, really love having that involvement from the community has been wonderful and obviously sponsor Donate in any way. If, if you can't afford one of the big sponsorships, we always have events coming. And if, if you're interested in sponsoring an event, let me know. And I can add you to the mailing list for that. The event sponsorships are usually between 500 and 750 tweaked on chat.

And if you see someone that you think is struggling, please tag us so that we can reach out to them. Personally. I just look out for the community, be nice to each other.

Speaker 1 (34m 34s): Yeah, yeah, absolutely. Yeah. Don't slam people on the boards. You never know what kind of a day they've had.

Speaker 2 (34m 43s): Exactly. Exactly. Everyone's got their own shit going on.

Speaker 1 (34m 48s): And of course they can just plain donate any amount, right?

Speaker 2 (34m 52s): Yeah, absolutely. At any time, you know, hold a fundraiser on Facebook or, Or at us on your Amazon, you can select a charity through Amazon smile while we're on there. That means every time you can purchase something like 1% goes to pineapple support, but hundreds, thousands of, lots of people doing that, then that's going to, that, that money adds up and it costs you.

Speaker 1 (35m 22s): There you go. Sounds good. So how can someone find you that's if you want them to find you,

Speaker 2 (35m 32s): The website is pineapple You can reach us on Twitter and on Instagram at pineapple, Y S w which stands for your safe word. And we are also on Facebook, which is pineapple dot, your safe word.

Speaker 1 (35m 49s): That's awesome. Leah, I'd like to thank you for being our guest again today and adults I and broker talk. And I know we'll get a chance to get another update from your real soon. My broker tip today is part three of how to buy a website. Last week, we talked about finding the right site to buy. Once you find it, what do you do once you've either reached the broker of the site or the seller review the information about the site. The broker should provide you with the following a profit and loss statement of at least three years.

That's up to date. If it's June and they give you financials only through the end of the previous year, you need to see what the site is doing now, not last year, if it's a pay site, get a username and password for the site so that you can review the content. Ask how often the site is updated. Get some history on the site, how long it's been in business, the story behind the site and why the seller wants to sell it, get an inventory of the content and how much of it. It has current technologies like 4k, find out if all the content is exclusive to that site, ask the seller.

If the content has ever been on VOD or DVD, see if there are any clip stores, the content is on. Find out how much the content costs to produce and what the current cost of production is. Very importantly, see if this operation can run without the owner, did they do the shooting themselves or do they hire someone to do it? And if there is an outside producer, will that person continue to provide content for the site, find out how many new joins and rebuilds there are a day, ask them what is the retention rate on the site and find out if they do advertising on the site and where they get their traffic asked for Google analytics access.

So you can see where the traffic comes from. This information will give you the opportunity to truly evaluate what it is you're buying. Then if everything looks good to you and you want the site, it's time to make an offer. Only you can decide what the site is worth to you. If you're working with a broker such as, oh, I don't know, let's say adult site broker, of course your broker can help you determine the value of the site. We'll talk about this subject more next week. And next week, we'll be speaking with Alex Leconte of seven veils. And that's it for this week's Adult Site Broker Talk. I'd once again like to thank my guest Leya Tanit of Pineapple Support. Talk to you again next week on Adult Site Broker Talk. I'm Bruce Friedman.

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