Adult Site Broker Talk Episode 82 with Leah Mahi of XBIZ

Speaker 1 (0s): This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on in our business. Plus we give you a tip on buying and selling websites this week. This week we'll be talking with Leah Mahi of XBIZ.

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Now let's feature our property the week that's for sale at adult site broker, internet.com. The ultimate internet domain is now available, and we are proud to list it. The domain gets 6 million unique visitors a month. This domain can be used for any of a number of uses. The opening bid is only $35 million. Now time for this week's interview. My guest today on adult side, broker talk is Leah mahi of experience.

Leah, thanks for being with us today on adult side broker talk. Hi,

Speaker 2 (2m 17s): It's a great pleasure. I'm excited. Thanks for having me.

Speaker 1 (2m 20s): I am excited to it. Hasn't been easy to get you on. Okay. So I'm going to tell people about X biz for those who don't know. And now they've been at the forefront of adult media since their inception X biz is the industry source providing the best coverage to professionals and consumers worldwide. Their properties include X biz.com, which is the leading source for industry news in-depth features and business resources. X biz.net is the industry social network, connecting professionals worldwide with business opportunities, which I am on a lot, including right before this interview, X biz is a trade publication for adult digital media, providing in-depth analysis of current and emerging tech trends.

Experts premiere is a journal for adult retail covering trends in product manufacturing, distribution, marketing and sales expert is director of marketing and advertising. The Lia mahi partners with content platforms, pay sites, web services, talent, and a host of other organizations to promote adult industry brands and champion sex workers from coordinating star interviews and company profiles with experts, world magazines, editorial staff, to interfacing with the biz.com news team, as well as executing sponsorship campaigns for the diverse array of annual Alexa's events and award ceremonies.

Leah combines the evolving needs of our clients with the wellbeing of the community at large uniting industry members from all market sectors in an exclusive setting, Xmas LA tracks, the evolution of adult providing attendees with the knowledge to say, stay ahead of the curve. The week long January events deliver a lineup of symposiums and keynote addresses featuring the industry's foremost thought leaders to examine current trends and identify emerging opportunities. The events include the expo show, a digital B2B media event, the new X three expo for creators, the expos awards hosted by Maitland ward.

It's quite a get at the Hollywood palladium and the a N M E X biz hybrid worldwide expo for the product and retail industry in beautiful downtown Burbank, Johnny Carson lives. I'm sorry, only that's all the time we have for today. Just getting,

Speaker 2 (4m 45s): You know, it was just, just listening to everything you say. And it amazes me to hear it from the outside in, because everything that we do and everything that I have my hands and you just kind of do it. Right. So by listening to you listed off, I'm like, holy moly, like,

Speaker 1 (5m 5s): Did that make you more tough? Did that make you even more tired than you are now?

Speaker 2 (5m 10s): I don't make me feel very proud and excited.

Speaker 1 (5m 16s): Yeah, no. Hey, you know, you guys are a big part of our industry. No doubt about it. So, Leah, I know you have an advertising and marketing background. So tell me how you got into the crazy adult industry.

Speaker 2 (5m 31s): Well, you know, it's funny as before adult, I mean, I've had several jobs and I don't think a lot of people realize, but I was a flight attendant, you know? Yeah. I work for Southwest airlines actually.

Speaker 1 (5m 45s): Oh God. Yeah. I think we probably, we probably met, I used to go down to Burbank. I used to go down to Burbank every weekend for a year. I was dating a, a, a woman who worked for ABC and we used to be up and down every other weekend, so,

Speaker 2 (5m 60s): Oh yeah. You know, I guarantee you then, because I was originally stationed in Chicago, so I was taking the east coast flights and then the snow, it was just unbearable. So I transferred back to the west coast and I did those short hops. So Burbank was definitely one of my,

Speaker 1 (6m 19s): Were you there during that whole, I forget what the hell they called it, but it was like, there was like so much rain and so many delays that year.

Speaker 2 (6m 29s): Oh yeah. I mean, you would be amazed. Yes. It was crazy. It was, it was unreal. But, but yeah, I was a flight attendant. I, I managed top LA attorney offices. I've worked for top financial firms. I was a massage therapist, so I had several, several jobs, but when I moved to Hawaii, that's when I kind of found my love for advertising and marketing. Yeah. So less than a few years, I was promoted to advertising director.

So I was managing five teams and over 30 employees for the island news. So yeah. Yeah. It was, it was, it was pretty intense. I was recognized as a youngest advertising director of all of the islands at the time. Wow. Isn't that crazy?

Speaker 1 (7m 19s): Didn't you grow up in Hawaii?

Speaker 2 (7m 21s): You know, I grew up here in Los Angeles, but my father is born and raised in Hawaii, so yeah. So I moved to Hawaii for about 15 years. And then, yeah. And then I came back. So back to your question about, you know, how I got into adult. Yeah. So my oldest daughter has a medical condition that required me to uproot my family and moved back to Los Angeles for her care. Yeah. So I was sending out my resumes, you know, just knowing that I had to move back to Los Angeles.

I was kind of just shooting out my resumes and anything that had marketing, advertising requirements. And so I sent it to X, X bids without realizing what the company was called, but we totally, we hit it off immediately. And so, yeah. So what sold me was the fact that Alec was so passionate about X biz and the adult community. And that's kind of what drew me to want to be a part of it, you know, because marketing advertising is the same in any industry and adult is no different.

So, yeah. Right. You know, we talked about this a lot for me. Exactly. So for me, you know, I was completely open to adult and, you know, and I was, I was excited about getting involved in the fact that I had to move to LA. So my daughter can have medical care that the islands weren't able to offer her. Plus I was able to come employed. Oh, that was a blessing for me.

Speaker 1 (9m 4s): Well, hello, nice to show up employed as opposed to not having a job.

Speaker 2 (9m 10s): Right. And you know, and I, I knew I had to get here. I just didn't know how you know, and, and you know, and so that to me was a sign that, that it was going to be okay. I was uprooting my family and moving back to Los Angeles and I was in Hawaii for 15 years. So, I mean, I had complete roots back on the island. So coming here, coming here and Alec and, and experts just being so welcoming just made me know that this was a right move.

Speaker 1 (9m 43s): Sure. Now, how is the transition back to the mainland?

Speaker 2 (9m 49s): Oh, now that just even just getting on a freeway, I was like, so culture shocked, you know, and yeah. I mean, I was born and raised in alley, but coming from an island that when you honk at somebody, it's because you know them on the audio, not because it's road rage. So coming back to LA and I live by the beach. So going back into downtown LA to, to the office, I was scared as heck, just trying to get on that freeway, but you know, like anything muscle memory, I was just became an LA girl all over again.

Speaker 1 (10m 32s): Oh, wow. That's crazy. How about your family? How was it for them?

Speaker 2 (10m 36s): Oh, it was, you know, my family was hard. I mean, my kids went to traditional commandment of schools on the island and, and their use of calling everybody, auntie and uncle, you know, regardless whether you're related, it's a form of respect for the island kids. Right. So their teachers, they call kumu, which means teacher. They don't call them by Mr. Or Mrs. So coming here and then they, every morning they do an island prayer kind of opening up the day.

So it was a lot of transition for the kids, not understanding why nobody's auntie and uncle. And, but, you know, within a few years, these kids are, you know, they're, they are LA babies.

Speaker 1 (11m 24s): So you're a very active working mom. And that's something I really respect since I was raised by a single mom. How do you balance everything, especially at a time like this, which is probably your busiest time of the year with all these shows,

Speaker 2 (11m 39s): You know, I didn't know that you were raised by a single mom. I love that.

Speaker 1 (11m 44s): Yeah, yeah, yeah. Oh yeah. From a very, from a very young age, from like the age of eight. So yeah, absolutely.

Speaker 2 (11m 52s): So I think that you, you know, you kind of relate, I was a single mom for very, for a lot of years. Yeah. And, and, you know, yeah, no, it's completely hard. So I mean, anyone that's a single mom. I mean, I, I, I bowed down to, I mean, it is, it is one of the most difficult jobs to do in life, you know,

Speaker 1 (12m 19s): Maybe the most difficult now she's she was amazing. She was,

Speaker 2 (12m 25s): Yeah. You know, and, and, and I love that. And I think, you know, like my oldest son, I was, I was a single mom and I had him at a very young age. So I have a complete different relationship with my oldest son. Cause it's kind of, as if we grew up together, I'm sure you can relate. Right. I mean that, he was my little man. And so I was dependent on him as much as he was dependent on me at the time, because we're just trying to get through it together, you know?

So, so I love that. I love that person, you know, and I, I almost wanted to just give you a big hug because I get it, you know, I can totally relate

Speaker 1 (13m 8s): Two weeks,

Speaker 2 (13m 9s): Two weeks, but yeah. So, you know, balancing it all, I think, you know, being a mother, there is no balance. You just go, you go, you know, and, and I'm the type of person that I'm either all in or I'm all out. So if I love something and I love hard and I have passion and drive for it, or I just don't do it. And so, so for me, everything that I do for X is, and the shows and my clients and the performer is in the community members.

It's just like family and my kids. It just, I being, I just kind of being back and forth, you know,

Speaker 1 (13m 52s): It's like having two families. No, I'll tell you, I'll tell you what I, I say this all the time that the, that the adult industry is a family. It's a big thing.

Speaker 2 (14m 2s): It is. I mean, it's a, it's a big family to the point that like, like, like you said, I've come from the mainstream side of it, as well as the adult side and hands down, the adult community is, is, is one big family. When you say a community, it truly is a community. So when your, your, your clients are your, some of your best friends, they are some of your mentors there, or your, the mentor, you know, you really truly spend so much time with them on the level that most people are looking from the outside in, just can never even understand.

Speaker 1 (14m 43s): I, I think our industry is just so different from any other, because it's just tighter. There's a lot of noise from the outside. There's a lot of attacks from the outside and that just causes everyone to pull closer together.

Speaker 2 (14m 58s): No, I agree. I agree. And I think, you know, they shows are so important cause that's what kind of binds everybody together, right?

Speaker 1 (15m 6s): Yeah. And the way that's, that has really been lacking, I, this will be my, this will be my first show in almost two years. And man, I feel it. I really feel it. So, so expos.com is a daily tool for myself and others in the industry to find out what's happening in our business. How important a part of your network is biz.com

Speaker 2 (15m 30s): Experts.com is our flagship product. I mean, it makes everything we do possible and fuels our global growth. I know we do a lot, like your intro says, I didn't realize we do that much.

Speaker 1 (15m 44s): It might be a record that might be a record intro as far as length, by the way.

Speaker 2 (15m 49s): But you know, at the end of the day, we are a news and information company and there's no better way to distribute our content. The next biz.com

Speaker 1 (15m 58s): No two ways about it. How many people do you have on your editorial staff?

Speaker 2 (16m 3s): You know, we have, I mean, in the office, we have a very small, like, we have a very small group that people don't realize in office, but then we have so many satellite editorial. So from all over the world, I mean, we've got, we've got employees in Japan, we've got just all over. But in terms of the core editorial staff that are there in our office on a daily basis, we have a total of four.

Speaker 1 (16m 34s): Hmm. Okay. Wow. We get a lot done the whole lot done.

Speaker 2 (16m 39s): Well, they get a lot done considering it's four and how much news, you know, comes in on a daily basis. It just is 24 hours a day nonstop. So these guys, their machines, I mean, I think everybody that works for X's is a machine. Yeah.

Speaker 1 (16m 57s): You gotta be, you know, another platform I spend a ton of time on is X biz.net. It's a great place to meet other industry professionals virtually and discuss what's going on. I found myself using it a lot more since the pandemic started. Have you found the same thing to be true overall in the last couple of years?

Speaker 2 (17m 18s): Well, yeah. I mean, ex expo stats, nets core value is interconnecting everyone. Right? So during the pandemic that is just kind of exploded, you know, and, and I think over the years, people have come to realize that it's really a valuable tool. Discussions are great too, but ultimately it's about connecting the people with people. And so people like you, you know, we were talking earlier, you know, people coming into the industry, not just because it's our, it's our product, but it's because of the fact that I truly believe that this X is.net is the opportunity for folks to build relationships with the community.

They can use it as a leads list. We've got a directory of a number of different categories and all the people in it and the beauty behind it. And I always show clients coming in is in your profile. The decision leaders are there and it has their emails. It has their Skypes, it has their telegrams and WhatsApp. So your, this is the only ultimate black book you'll ever find.

It's, it's a perfect way to build relationships digitally, as well as seek out possible business opportunities for you.

Speaker 1 (18m 48s): Absolutely. Lately, since it's become such a big thing with the only fans of the world, you got a lot more creators on there and performers.

Speaker 2 (19m 2s): Yeah, no, I mean, and I think, you know, in terms of the creators, I mean, we've the creators themselves. We have kind of pivoted towards the creators for years now, you know, between our ex is cam world and our creator world, as well as our experts, Miami show, their creators have been a part of ex-business for, for, for years. And now it's just becoming more of an abundance and people in other, other community members are kind of seeing that and really for the performer, this is the perfect time.

I mean, they are really a core intricate part of the community on the business side, as well as on the accounting side. So I'm so happy.

Speaker 1 (19m 48s): Well, and, and there's a, there's a certain percentage of them that have morphed into pretty successful entrepreneurs.

Speaker 2 (19m 57s): Oh yeah. I mean, they, I mean, the traffic that the talent has is, is unbelievable. And the ability to they're the ones that can garner that loyalty, you know, their fans love them, love who they think, you know, in terms of wanting to support them and wanting to make sure that they're taking care of whether that's their education, whether that's, you know, a number of different opportunities that, that they can help support.

So right now creators they're, they're definitely in a very good position.

Speaker 1 (20m 36s): Absolutely. Now I read X biz world every month. Online, obviously getting things delivered here to Thailand is a bit problematic. If you tried to send it, who knows, I might end up in jail. Your company still has to print publications in an age when so many magazines and magazines and newspapers have disappeared. How relevant is print publishing today as we go into 2022,

Speaker 2 (21m 4s): Oh, shoot for us, print publishing remained super relevant while digital additions help expand the reach and the convenience, our print additions are the products that make the greatest impact in terms of brand messaging for my clients and companies.

Speaker 1 (21m 22s): Interesting. Interesting. Now let's talk about the upcoming events and maybe you can give us a bit of a preview. The one that saw the most important to me and I'll mention it first is the expert show. Since it's B2B, January 3rd, through the sixth at the Kimpton Everly hotel in Hollywood, talk a bit about this event and the best way to get the most out of it for attendees.

Speaker 2 (21m 47s): Well, I think, I mean, the it's, it's still very traditional. We are having it at a new location. I love the Kimpton, Everly. I think it's a, it's a super cute botique stylish Hollywood, Right. And I stay there often and, and I truly, truly love it so that us being able to move it to the Kimpton. Oh, I was, I was extremely happy because I, I really feel like the community will enjoy the hotel.

They'll enjoy the comfort of it and the boutiqueness of it. But at the same time, they'll, they'll enjoy the luxury of it. That is, is, is I'm super excited for the community to see. But then in terms of the show, it's still very traditional. I mean, we're going to have our talent track that we typically have. We'll have the webmaster track and then we'll have some workshop tracks. So that doesn't change. We are going to stay w we are going to kind of stay away from doing a speed networking for obvious reasons.

It's just a little too close for comfort.

Speaker 1 (22m 58s): Bums me out. That's my favorite.

Speaker 2 (23m 1s): I know. But the beauty about that is that we'll have a lot more cocktail parties. So you'll be able to have these connections and these conversations rather than a speed dating where it's like, hurry up and I'm yelling at you guys to move. You'll go to actually,

Speaker 1 (23m 16s): You do, oh, you're tough.

Speaker 2 (23m 24s): I'm a mom, right? No,

Speaker 1 (23m 25s): I mean, I feel, I feel like a kid and, and, you know, and you know what, I appreciate that, by the way, you know, the other guy, the guy who does that at some of the other shows is Alex. And, and we just, I did another interview with him recently, and we talked that, and you guys are the two best at that. I mean, you just, okay, move everybody move, come on kids.

Speaker 2 (23m 57s): But you know what? I love speed network. I know it's true, but I just love it. And it's such a fun event for me, but, you know, we want to make sure that we, we put our attendees in safe environments. And so we opted out not to do it this year, but we are going to have cocktail. And it really, I think now the day, you know, the way that kind of life is it's important to go back, to have these conversations. It's so important to be able to have really substantial conversations nowadays.

And I think by us having cocktails opportunities, and then of course our, you know, our, our winter Wonderland, which will be super exciting and fun. And it's, you know, that people wait for that year round, that'll be there. We're going to have our Zack and honors. And I hope you saw the announcement. We've got Leah tannin and Austin,

Speaker 1 (24m 56s): My favorites, two of my favorites. I sent them both. They sent, I sent them both emails, congratulating him. Of course, of course he knew me,

Speaker 2 (25m 7s): You know, and, and they're such good friends and, you know, and I think they chemistry. Yeah. So, so the LA show it's, it's, it's going to be, it's going to be just as exciting. I'm excited to get back to it. We are going to be a safe, as you know, as possible. I think again, we've been in it for so long that I think everybody has their own personal precautions. Right. So everybody is, is for me, like, I, I just told you earlier, my daughter has medical conditions.

So what I do is what I do for me. It doesn't mean that the next person is going to do it for them, but I know what I do for me. And so, and I still enjoy it. So I, I'm looking forward to, to seeing everybody and, and at the same time, having some great conversations.

Speaker 1 (26m 0s): Yeah. I'll go to those cocktail parties and I'll be standing on the other end of the room going, Hey, how you doing over there? Yeah. What's going on? And we can have a conversation that way.

Speaker 2 (26m 12s): We're going to have one on the rooftop. So it is outdoors. Yes.

Speaker 1 (26m 17s): No outdoors. Outdoors is definitely great. And in LA you know, terribly hot or cold. So I land, I'm always thinking the hot,

Speaker 2 (26m 30s): I understand. I, you know, Thailand is, I have to tell you, you know, people, you know, in Hawaii or at least on the big island, you would think local food, Hawaiian food would be something that we're known for it, but on the big island where I'm from it's Thai food, food and sushi are the best for you.

Speaker 1 (26m 52s): Well, Japanese food in Hawaii is big because there's so many Japanese people who have, who have migrated there. And, oh, we got some great sushi here to God, about five minutes away. There's a, there's a sushi buffet. That's like $20 for all you can eat. And, well, that's a lot for hair. Okay. And yeah. But, oh, it's cool. And yeah.

And so, yeah, I mean, I just, I just load up on the sashimi, you know? Yeah, yeah. Go, go for the expensive crap, really. So

Speaker 2 (27m 33s): Yeah. I love it. But you know, all in all, like, you know, going back to the show, it we're super excited to coming back. We've got a lot of big header we are going to do. We also have some keynotes happening, so that'll be super exciting. And I'm really excited about the two keynotes at that. That's that's going on. We also are going to have our very first gay summit and it's kind of co yeah.

It's, co-hosted with Cornell media and ex-business, that is super exciting. Yeah. And then we'll have our FSC summit that we typically have. And then, you know, we've got all our, our great workshops from different companies and of course, pineapple support. So we've got a whole really good lineup and, and it's, it's, it's gonna be really fun.

Speaker 1 (28m 29s): You mentioned FSC. I had Mike's to bill interviewed him last week and that's going to be on in the new year. So we try to cover every base possible and he was great. He was great. Yeah. And we'll talk a little bit about pineapple support later. Now, the second event is the brand new X three expo for creators the seventh through the eighth, at the Hollywood palladium. Now what's the agenda for this show. And why did your company feel the need to start it?

Speaker 2 (29m 1s): Well, like I said, a little earlier, we focused on the performer community for years now. You know, like I said, we have our cam world, we've got our creator world magazine. We have our Xs Miami show. As you know, our XPS Miami show is a complete B2B creator show, which allows creators the opportunity to meet with their peers, educate one another and explore business opportunities to expand their revenue streams and an industry only environment. So we've been part of the PR the performer direction for a very, for a little while now, but since the onset of the pandemic, there's been a huge shift away from the traditional adult to over to the world of the creators and independence.

So we saw an opportunity to reimagine the trade show experience one that's kind of tailored for the creator community to empower and promote themselves in new ways to ultimately help boost again, to help boost their business and to give our sponsors and opportunity to be in the direct eyes of the fan. So, so for us, it was a win-win.

Speaker 1 (30m 9s): Oh, sure. Yeah. It didn't surprise me. You guys were going to do a, a, a, a creator show. I think it's, I think it's well, timed next is the annual expos awards, January 9th, also at the palladium, we mentioned Maitland ward is going to be the hostess, which is fricking awesome. Now I know you're very involved in the expo is executive awards as well. So why don't you talk about those?

Speaker 2 (30m 36s): Well, the exact words, you know, honestly, is it, I get really excited. It's like, it's a really piece of my heart because with the X is LA awards, which I love it's, it's huge. It's the biggest award night out there, but it really focused on is a lot on the companies and the brands and, you know, and in that kind of realm where the exact awards is truly about the execs within those brands. Right. And so being able to highlight the movers and shakers of the brands to me is like the ultimate.

Like I just, it, it, it plays a big part in my heart. And so I get really excited about that. So, and then plus the fact that I'm at the exact awards, you know, the nominee then not, they're all nominated by our community. And so that just shows how, how you and I were talking that the community is one big family, because when it comes to the exact awards, I mean, I don't play a big part in terms of the awards team, but I do know that there's tons of votes and, and people really get excited about wanting to recognize their peers.

And, you know, and you can't say that in every industry. So, so it's really special. And then on the honor side of it, as you know, the ex-business awards is, is very large. And if we had to put every category onstage, it'd be like a five hour award show. So because of that, there's certain categories. And by then, you know, I'll be so tired from when they complete other shows, but all kidding aside, there's certain categories that we still want to make sure get recognized and, and deserve to be onstage.

So we select a few categories that we fall is very important to, to be recognized among their peers. And, and we announced the winners at the exact award. So, and that's, you know, that's a few days before the big award. So that's

Speaker 1 (32m 49s): Exciting.

Speaker 2 (32m 52s): Well now, virtual. No, no, our, our, all of our award shows are in person. Yep. Yeah. We're not streaming it.

Speaker 1 (33m 0s): Okay. So the ninth is the ex-business awards. The executive awards are when and where.

Speaker 2 (33m 12s): Oh, so the exact words are always tied into our LA show. So the exact awards won't be yet, we'll be January 5th at the show hotel at, they kicked in Everly at seven 30 and then

Speaker 1 (33m 26s): I didn't see that. Okay. Very good. Well, thank you for correcting me. Okay. So there's gotta be a COVID question because well, there does, and we kinda touched on this, but I thought I'd let you get in a little more detail. What health and safety measures are being taken at the, for events.

Speaker 2 (33m 50s): Well, you know, with Los Angeles, obviously we are one of the, I say the, the top, like percussionist, like I think we take the forefront in terms of safety for COVID

Speaker 1 (34m 9s): Let me write that down precautious.

Speaker 2 (34m 14s): So yeah. So we are, we're going to follow the CDC obviously, and then with the LA show, the hotel, and again, you follow the CDC and then also it's dependent on what the venue requires, right?

Speaker 1 (34m 29s): So that's the LA health department, right?

Speaker 2 (34m 32s): Correct. So you do both. So, you know, we, we follow CDC. So for the LA show at the Kimpton, Everly, it will be vaccination or COVID COVID negative tests. And then with the palladium again, vaccinations are required based off the venue requirements. Yep.

Speaker 1 (34m 58s): Tuesday, next, next Tuesday. I get my, get my booster shot here in Thailand. Isn't that great.

Speaker 2 (35m 6s): It

Speaker 1 (35m 6s): Really, it really helps them. My wife's a nurse, but I have to drive to Bangkok damn. And that's hours. Yeah. Well it's okay. It's okay. I got to go to Bangkok occasionally. What can I say?

Speaker 2 (35m 18s): Well, as of, let's see, as of yesterday, everyone in my family is now vaccinated because we had two, my middle one now was once they opened up that the younger kids to give ActionAid find able to get her vaccinated.

Speaker 1 (35m 34s): I see you've been named a community liaison for pineapple support, which you don't say broker proudly supports as a sponsor. How long standing is it? What Leah Tannat and her team do for our industry?

Speaker 2 (35m 46s): Oh God. Like I was just talking to Leah today, like hands down, like she, her and all of her, all of the therapist and everyone that kind of supports pineapple support and hurt her, her whole team is amazing. And I think she's, she's really kind of the trailblazer that said, Hey, look, this is what pineapple support wants to do. This is what we're going to offer the performers, but not just a performance, just anyone really in the industry itself and, and have a safe place to go to.

And she does it in a way that's so welcoming. And so accepting that when she asked me to be a part of it, of course, like that's honor for me to be a part of it. And any way I can help, because, you know, I am in a lot of the forefront with the performers, from my shows to the awards to now X three. So I'm constantly put the magazine. So on a pretty much daily, weekly basis, monthly basis, I'm either talking to performers just as much as I talk to my client.

So to be able to offer that help if needed. Yeah. That was something that, that I just had to be a part of. So Leanne does an amazing woman, everything that she does, it comes from our heart. And so I can't, I can't speak enough about her. I mean, she's such, she's such a great woman, angel, an angel of the industry.

Speaker 1 (37m 25s): I can't agree more. I can't agree more. She might not agree with the angel park. And I just, I, I can't agree more well, Leah, I can't wait to see you at the Y that rhymed. Can't wait to see you at the shows. And I'd like to thank you for being our guests. Once again, on the adult side, broker talk. And I'm looking forward to not only the shows, but getting a chance to do this again the next time around.

Speaker 2 (37m 53s): Yes, no. You know, I really enjoyed myself, Bruce, thank you so much for taking the time out to, to conduct this interview and yeah, anytime let's let's next time, think of a topic and let's just, let's just sit down and have a conversation about it. I'd be honored to come back onto the show.

Speaker 1 (38m 11s): You got it. My broker tip today is part four of how to buy a website. Last week, we discussed making an offer and deciding the best price for the site you're buying. Once you've made your offer. The work begins. If you're working with a broker, like say, oh, I don't know, maybe adult site broker, we handle the negotiation for you. Let's say the seller doesn't accept your offer. They may make a counteroffer. If you decide that you're willing to pay more, you can either accept their counter offer or counter back to them.

A good rule of thumb of course, is to always leave room to negotiate. So don't make an offer. That's the absolute most you're willing to pay. If you do that, then you have nowhere to go. If the owner counters your offer, once the owner and you have come to a deal, then it's time to do some due diligence beyond what it is you've already done. During the initial process of looking at the site, you should have asked some questions like in the case of a pay site, how many joins and rebuilds there are per day and any other pertinent questions during due diligence, you need to make sure everything is where you need it to be technically to integrate it with what you're already doing.

You may even get your developer involved. If you're not tech savvy, you and or your developer should ask these pertinent questions. Once those are answered to your satisfaction, you should either have the seller or yourself drop a sales agreement. I always tell my clients to do the agreement. Why? Because that way you can dictate the terms. So whether you're the buyer or the seller, you can make the rules. However, just be ready to have the seller's attorney changed. Some of those rules, nothing is final until everything is signed off on.

Another thing we do for our clients is we do a letter of intent prior to the sales agreement being done. This gives your attorney a roadmap for the agreement, the letter of intent and more so the agreement will have all of the terms involved, including who pays for everything who pays for escrow. For instance, this can be paid by the buyer, the seller, or split between both parties. We'll talk about this subject more next time, since it's the holiday season, we'll take a break next week and pick up again on January 5th, when we'll be speaking with Andreas Bischoff of the TES affiliate conferences.

Also adult site broker talk will be on hand at Xbiz LA and internext expo, Las Vegas, interviewing some of the people attending the shows. Special segments of adult site, broker talk will follow both events, make sure and join us for those special segments. And that's it for this week's adult side broker talk. I'd once again, like to thank my guest, Leah Mahi talk to you again next time on adult side broker talk. I'm Bruce Friedman.