Adult Site Broker Talk Episode 81 with Panos of WMA and Internext

Speaker 1 (0s): This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on in our business. Plus we give you a tip on buying and selling websites this week. This week we'll be talking with Panos of Internext Expo, GFY and Webmaster Access.

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There are also telegram channels for the sites that are included as well as a Patrion page. All of the sites have a ton of content and the traffic is mostly organic. No advertising has been purchased. This is an amazing opportunity for anyone with hen and game traffic. There is also all the necessary material to learn and manage the business included in the sale. Only 1.5 million euros. Now time for this week's interview. My guest today on adult site, broker talk is Panos from GF Y Internext expo and webmaster access Panos.

Thanks for being with us today on adult side, broker talk,

Speaker 2 (2m 51s): Thank you for having me, Bruce. How are you,

Speaker 1 (2m 54s): Man? I'm doing great. How are you?

Speaker 2 (2m 57s): Good goods. I mean, we're getting for Vegas times. We're excited has been through long three years. So

Speaker 1 (3m 14s): Wait, well, let's, let's tell everyone about you. Although I think everyone knows you, Panos has been a member of our industry for quite some time. And many of you do know him. He's the administrator G F Y, and the organizer of webmaster access and the inter next expo. So Panos, tell us about the upcoming hybrid Internext expo in Las Vegas, January 14th, through the 17th at resorts world.

Speaker 2 (3m 44s): Yeah, so we had a bug in Vegas finally left two years. I'm very excited. The hotel is really amazing. I think we never had such a nice conference, just opening the sandwich, $4.4 billion investment. Look inside the, you know, fancy soaps, the cloud hosting the party on Saturday night.

So I mean the conference areas for seminars, for workshops 17. So we're trying also to make it high, but it's sold have like online elements and we'll try to combine for the first time I think, and from whether we feel people are very excited to be in Vegas. So we have several activities planned comp and happy about having them back.

Speaker 1 (4m 46s): Yeah. And everyone is so happy to be back to live shows. It's oh, it's been a long time. And

Speaker 2 (4m 55s): I think it will take time though. You know, like people are afraid, people that have like, you know, other people at home like insurance, you know, have to be more careful. So they vent business in general would take some time to stop realize. And it's not a one on the other side, like life in John, you do the best we can in terms of safety for all the other days. But also the events have Tenzing.

What's happened though. I wasn't saying that I love the industry recently and I saw a completely different vibe from the people as well. Not so much into parties, they were more into business. I think face-to-face is very important and there's a different tendency. Like I met with people that I'm on Skype with them all the time and stuff, and then 10 minutes face-to-face with the business. So that year, you know, it's a different and Z people miss that though, the online part, it's also very, very interesting.

And I think that was a positive thing that came out only for us, not our events is pretty good, but in general, I think, and we'll see all of this online conference booming, right? And I think a big part will stay with us in a way of satisfying different need for the people.

Speaker 1 (6m 25s): I think a lot of things that came out of the pandemic will stay. I think that less people are going to be traveling for business in the future. More people are going to be doing things through zoom and Skype and other online platforms.

Speaker 2 (6m 43s): I don't know, but the less, what I think the format of the event will say, I think they will go to homework to an experience because for example, education, you can cover that part online much better.

Speaker 1 (6m 58s): Yeah,

Speaker 2 (6m 58s): Absolutely. Because you can have a speakers all over the world, you can watch the seminars and you don't give the loser meeting. It gives you complete different as an organizer butters or something. You can get lots more. So this way, even for lead generation and with the online gives you access to people that usually they, you know, maybe they, they don't attend the event. It's not their core business, right. Or it's too far, or they cannot travel for expeditions, maybe smaller companies.

They cannot justify the ROI to come to Vegas. It it's not cheap. So for regeneration in English, for me too, when we did the first day WMA for me, it was a huge surprise because usually after all these years, I know 80% of the people that registered for conference and , I didn't know, even 30% of the people. Yeah. And then it was like people from the industry, from all over the world, it was very nice.

And I think it was an amazing experience, mostly for them, you know, for us, we go to the events all the time. We are used to that and this, you know, the family feeling between us. Sure. But a lot of people from, for them to get the access, you know, to hear these people talk, you know, be able to make questions, book meetings with them, you know, learn it all. It was a revolution. We've amazing thing.

Speaker 1 (8m 28s): Absolutely.

Speaker 2 (8m 30s): That's why we want to keep the hybrid format. The personally, I think now would be the first time. So it's kind of better in nine WMA. We would have finalized the concept a bit more like streaming live stream. I think that's the future because it gives access to .

Speaker 1 (9m 1s): Yeah. And I think that inter something interesting that you said about the live shows now that as opposed to a lot of parties and stuff, people are just getting down to business. And is that what we're really there for anyway?

Speaker 2 (9m 22s): Yes. For sure. For sure. That's the focus, the partners in the farm. So it's a nice part and we're like, you're blessed to enjoy this thing. It doesn't exist in other events, for example, when you go to the events, but then at the end of the day, it's about business. It's about, you know, finding people that can take you for that. You can

Speaker 1 (9m 45s): Make money. Absolutely. Yeah. And that's what I'm looking forward to in Vegas. I'm looking forward to, you know, being able to see people I haven't seen in a long time, of course, but obviously I'm there to do business. And I certainly plan to, I know the last time I went to internet, it was fantastic for business. And it had been the first time in a long time for me, I hadn't been doing the Vegas shows since the early part of my coming into the industry Panos.

It was oh yeah. But I was just blown. Well, coming from Thailand is hard, but it's yeah. It just blew me away how great it was even compared to what I had remembered. And what I remembered was my, when I first got into the industry, when Internext was, I mean, the, one of the, you know, really, really main shows one, maybe the top show.

Speaker 2 (10m 45s): Oh sure.

Speaker 1 (10m 45s): It's thorough. It's still a top show, but I mean, it didn't have all that competition back then is what I'm saying.

Speaker 2 (10m 51s): Well, Vegas is Vegas, I think has a special place in the heart of many people. It's good for business or the, that events happen usually at the same time. So it's easy for people to travel. So this helps what a wait or shine away. This thing that they go like to out of reality, they're a bit, so it feels you are disconnected far away from home.

So you got to be more focused, I think in a way, distract and focus, VIX Vegas. Sometimes you do events like in a city where like a lot of people from the industry, but then life in Vegas gives a different feeling. And we're doing a lot of cool things here. And it's the 25th anniversary at the end of the day. I mean, we have to celebrate that. I mean, it was a hard decision for us also the part they make it right.

We should, we do it or not, but I think we'll go, people were so excited. They want to get together in the us, especially. So it will be an amazing experience.

Speaker 1 (12m 9s): I agree. And this is the 20th, 25th anniversary of internets. That's great. Now how special is that milestone to you?

Speaker 2 (12m 18s): Wait that wasn't from the stars, right?

Speaker 1 (12m 22s): Well, you're only 25 now, right?

Speaker 2 (12m 26s): Yeah, exactly. I was looking at photos of the first thing next and stuff. It's crazy when time passes and the industry changes. So in, but senses like positive, positive minds life. Right. But it's for sort of special anniversary for us means a lot. And for the people that support the conference of this year.

Yeah. No, we're proud of it as well

Speaker 1 (13m 4s): As you should be

Speaker 2 (13m 11s): Excited to go back, see France, what more than anything has been so weird, this people that we love and care. And usually we see every few months and now like it's been here and people in this year.

Speaker 1 (13m 32s): Yes, yes. We've lost. We've lost some very good people on that. That brings it home, that we really need to see each other. And that's one thing that, that's one thing. Yeah. That's one thing virtual.

Speaker 2 (13m 49s): No, it doesn't. This part is a face to face.

Speaker 1 (13m 53s): Yeah. Well, you mentioned, you mentioned JFK. Obviously he was an industry institution. He passed this year. I understand you're going to be honoring him at the Las Vegas event. Why don't you tell me about that

Speaker 2 (14m 8s): Gathering for him, but also like for Beth, for Paul, for Allen, when people say I would advise, you know, I think we can do that. Then when these people build their industry, as we know, so Mr. Skin is also doing that, preparing for the event, proceeds will go to the family.

I think Steve Lightspeed is doing a fundraiser as well. And this is for who? For the four JFK nice thing that building something for is doing something for our lung.

Speaker 1 (14m 59s): Fantastic. Wow. Yeah. Fantastic. They're good people. They're good people. I love Sam and skin. Good people. Now that we're back to live shows as an event organizer, how did you find the virtual experience where you overall, were you happy with it?

Speaker 2 (15m 28s): Yeah, I've been extremely happy to be honest. Like I think we we've was amazing. I mean the, okay first time here made was our first internet. I think it was beyond, we had like two kind of speakers, even more thing. I mean, it was insane. Like eight states is different, you know, thousands of other in DC. It was very nice to be honest, it was a bit more stressful than the physical ones Because they have, because they, you know, the physical, something goes wrong.

You can try to fix it. Or it's a small thing, you know? Like something goes wrong in their party or, but in their own line with him, like three points of failure, you know, like technology security, like something goes wrong. I mean, there is no event taking the gun. Right? So this, this is a tricky part. I've seen some, the online events for labs.

Speaker 1 (16m 29s): Yeah. I've been, I've been speaking, I've been speaking at one, I've been speaking at one and I had something go wrong.

Speaker 2 (16m 35s): Yeah. It depends so much on technology and you know, one to things go wrong and can start everything that cannot happen in a physical event. Right. Like I I've been in events as you described competition or not. Didn't make me happy, you know, because I know how much work these people put to make this happen. And it's not no issue. No, no, no, no. The joke, but I mean, it's, this is the problem with the online versions, right.

Difficult to break the ice a bit, you know, to, for some people, some others were more comfortable, you know, like it takes time for people to adapt to the format, you know, feel comfortable with it and get the most out of it. You know, in terms of business and booking meetings, people are booked 15,000 meetings, you know, virtual events, the numbers are impressive. And I really liked the ocean.

And I liked also that we can like see now, like everything, right? So we can see like how many meetings somebody can book. So we can provide stats to the companies to improve everything very transparent. They can see, you know, how many meetings they had, like how many people visited the rechargeables, which was always a problem in the physical conference. the conference. And online, we gave some students that do that, you know, for us and for the participants and for the company, so to improve and do better next time.

So this part, this part very nice. The educational part, as I said before, the lead generation, I think it makes a lot of sense.

Speaker 1 (18m 26s): So I've noticed some changes over at G F Y for one thing. It's well, I mean, I mean it's, well, let me tell you what I'm talking about though. I find it's more civil than it used to be. Okay. Before you took over. Okay.

Speaker 2 (18m 45s): Yeah. I mean, what cleaned it up? That's true. Like, I mean, the politics have become a and when I understand the situation, the us was very heated as well. Yes. It was, it was butter should have gotten out of control. So You said it's about the business, right? So try to, as you say, make them more civilized place. And we are at the final, I left at 21 years platform.

I think we have the oldest photo at this point,

Speaker 1 (19m 28s): Because why not? Because why not got rid of their got rid of their forum. So you guys are the oldest. Yeah.

Speaker 2 (19m 36s): But so very excited. The new platform is amazing. I think we will open the bed now for everybody. The plan is in January to be fully operational because our plan is to make it like more of a interactive hub. It would be a big I this year, because if you think of it also like when's, if I started, you know, it's a huge extended side at the end of the day.

And back then, like the content was a text. Yep. Now it is the content is of text. We don't communicate so much based on texts. So it will become much more interactive. I mean, I will, I plan is to make like an educational hub with live streaming. People would like a lot what's coming this year. I think from January onwards, we'll start rolling out new releases, a great big updates.

So, I mean, it's going to become more like a portal less than like a forum. I mean the forum of course, but I think we need to have more business students on it and focus more on camping people in companies network. And do mommy,

Speaker 1 (21m 0s): I can't wait

Speaker 2 (21m 3s): This one. So yes. Waiting for your feedback. And I hope,

Speaker 1 (21m 8s): Hey, if you want to run, if you want to run anything by me, if you want to use me as a lab rat ahead of time, as one of your testers before you launch it, I'm always available. Of course, of course you should know all that about me Panos. We'd known each other long enough family. Right? Exactly. What are the greatest challenges for an event organizer like yourself

Speaker 2 (21m 37s): After all these years? You know, the practical part. Okay. You know, it's always a challenge, especially when you change locations of hotels. Okay. I mean something we can, you know, we monitor in the end, it's not so, so difficult. And it seems, you know, depends, but usually not, to be honest, the biggest sentence is to find the balance between like small companies and big companies, new companies and companies that come many years. Like you have to make the event to satisfy a bit, everybody because everybody comes for different reasons.

Others towns to find new clients, others comes to shit like existing clients, you know, like a big company that has complete different demands, sort of what they, you know, they came from an event and, you know, to bring all these people posting much more well justified than like, you know, one person that I, I also go to events alone, you know, should to make a schedule and the balance it's like every year it's a bit different and it makes people excited.

I think that's the biggest silence and the most interesting part as well. The part I enjoy, you know, people, people network, you know, create new business and new things. You know, if you have an interesting educational program, but it's not like a sales pitch only, you know? So most of these there through the, the quality part.

Speaker 1 (23m 12s): Yeah. Oh, big time. Yeah, because you got other cars, you've got other, other promoters really. You deal with, you compete with, even though you work with them, you also compete with them. So you obviously

Speaker 2 (23m 23s): to be honest, like it's a big industry. I don't see this competition. Well, you

Speaker 1 (23m 34s): Don't know, it's not

Speaker 2 (23m 35s): That they would do the same thing. You know, like

Speaker 1 (23m 38s): It's not a competition, but let's face it. Okay. Some people's budgets, they could only make a certain amount of shows. And obviously the most important thing is that you put your best foot forward. Yeah. Yeah. That's what I meant by that. And you do, I mean, you put, you put on some fantastic shows. There's no two ways about it. And again, I'm looking forward to this one coming up. Tell me about you got something new. It's called the content creators. Cademy at the Vegas show.

What is that?

Speaker 2 (24m 11s): We're wedding seminar, new concepts. One of them is the content creators academy by fancy revenue powered by crack. That will be on the 15th on Saturday with the WorkSource, for content creators, from legal to lights. I'm in very many different things. And the same streamer is also in the performance as well. It was going to be two days of seminars gathered to performers and content creators.

The industry sets in a way the content creators are becoming more and more companies going into this sector. So, and I mean, they, they demand more education with like last international land was the first time that we had like a performer states and we have over thousand 500 performers. And it was by far the most active because you know, maybe for us, the online people like we have so many years, we'll have a lot of topics, but I show sense of demand for education from them, trying to understand how to monetize better, how to build their brand, you know, what is happening, new technologies from my next stage to crypto.

Yeah. So I think we want to offer more edge again, like stalemate and crack also like killed the load to build this now. And because I think it's missing, then I think education, our industry is missing a beat. I mean, we need to raise the quality a bit in the conferences. I mean, the, I tell you like the last and show that we can do it, it's possible, you know, from the speaker side to be more prepared, but honestly like the last year. So I was just saying that that was going to mainstream events and the difference in the educational part was huge.

You

Speaker 1 (26m 15s): Know,

Speaker 2 (26m 20s): The presentations they do. I mean, I think as an industry, we've got a bit behind And doing much better because we have so many people with dogs, you know, there is, it's a bit difficult to share. Sometimes people aren't the top for it. Anyhow, nobody will tell you like his big city that he's making the money for me, that I probably with that. Yeah. People can sell a lot of knowledge.

We had amazing speakers and some case studies. So I want to go more and more into the case. Start the workshops that people can get really useful knowledge from the seminars. And that's Asian. I think like we're moving away from the live panels with multiple participants. I'm in four big topics. Yes. Makes sense. To hear different voices and stuff. But I think the gay start, the workshop presentation model, it's much more useful for the audience.

Speaker 1 (27m 23s): Hmm. Okay. So it's been a while since you've had a webmaster access event, do you have a plan for the next WMA?

Speaker 2 (27m 36s): I can't do a steal done now sufficiently. I think we are. The plan is to do the first doubling your main Cyprus. Oh wow. That's correct. Yeah. The first time I said public mercy. So I wouldn't get a lot of questions, But we've been living with this a long time. I don't think it makes a lot of sense. You know, Cypress has become a huge hub of the business of like very practical destination, like Russia.

It's very useful people to fly during European union countries.

Speaker 1 (28m 19s): Not bad, not a bad trip from Thailand

Speaker 2 (28m 21s): Either. No, it's so fun and nice weather. The hotel is amazing by the sea With love may, June and July. But yeah, let's get fun, but also do a bit of business 40 degrees. Yeah.

So yeah. We'll announce soon, officially very excited for it. Something different.

Speaker 1 (28m 59s): That's awesome. Can't wait. Yeah,

Speaker 2 (29m 4s): I think it will be interesting different experience.

Speaker 1 (29m 10s): One highlight of Internext is the annual GF. Why awards and how are the plans coming together for that this year? Oh, it's not going to be an intern next. I'm sorry.

Speaker 2 (29m 23s): No, no, it would've been a WMA. I think it's time to bring it back to Europe, at least for one year complaining for many of them how to fly to us. So thought the Gale, is it one, one time for people to come? So we're going to throw a big party. Some non-banks we get surprised. I think for the next day.

That's great. Now this time GFI party, Saturday, the 15th of January. So we're going to do a different party there. I hope you come by and get some free swag and stuff at the birthday. Yeah.

Speaker 1 (30m 16s): Have some are going to have some moves over there.

Speaker 2 (30m 19s): Should I bring some legal services for the break? So

Speaker 1 (30m 32s): Knock me out. So what tips do you have for someone attending an industry event for the first time?

Speaker 2 (30m 40s): Ooh, that's a good question.

Speaker 1 (30m 42s): I know. Cause I asked it,

Speaker 2 (30m 46s): I think the number one deep is to come prepared, to fly very event, like, you know, take quiz, calming the other participants book meetings, or is your schedule, you know, sometimes you come up with an event it's easy to lose track of everything and go back and realize like, you know, you could do so much more business. I mean, you also need to give a mindset that that's it, you know, it's still three days of an event. You need to get the most out of it.

You know, it's not, it's not that an online thing, you know, it's sort of the time going to go back, you get onto the finish. It,

Speaker 1 (31m 24s): It goes, it goes by

Speaker 2 (31m 26s): Fast. It does. It does. Yes. So that's why you have to be prepared to be organized and be ready to work the floor there. You know, like it's not the, it's not the time to be lazy or, you know, spend all day. It's nice to see your friends too, but not spend all the time with them. You know, work the floor, go out, meet as many people as you can. At least known events. People are super open. You know, you can walk to anybody and say, hi, I'm the, this, you know, do that? Give your cards.

I mean, yeah, if you can do a sponsorship, but then if not still do business, you know?

Speaker 1 (32m 5s): Yeah. I can add, I can add a couple of that. Bring plenty of business cards. I can't, I can't tell you how, Oh, I can't tell you how many people go. Oh, I ran out. I got a couple of thousand coming to my first stop before I get to, to Internet's now will I need them for the show? No, I need a Manny white because my printers in the U S but the point is, and I also have lead cards and I'm ordering 2,500 of those.

And I always bring way more than I ever am going to need, because it's better than running out and looking like an idiot. I'm sorry. But if you run out of business cards to me, you kind of look like an idiot as a business person.

Speaker 2 (32m 50s): Sometimes don't be. So that sort of sometimes happens. Yeah. No,

Speaker 1 (32m 57s): But don't let it happen. Oh, and here's the other thing. Okay. If you're starting to run low, run down to Kinko's and have some more, a FedEx Kinko's and have some more printed up, they probably have one at the hotel. There's ways to do it. There's ways to do it, you know, there's ways to do it.

Speaker 2 (33m 16s): So does your site, so buses fast, you know, Vegas, but I guess people have to be as much prepared as they can. You know, that I, to put on the company, you know, putting some flyers, do whatever they can even small, you know,

Speaker 1 (33m 35s): Don't be drunk the whole time. I can't tell you how many people. I mean, pull up my first, my first couple shows. I'm like free booze. This is great. Well, free booze. Isn't free. Okay. It really isn't free. Don't be tanked the whole freaking day just because there's an afternoon happy hour. Okay. Don't feel like you have to drink at every opportunity because otherwise you're not going to get anything done.

Speaker 2 (34m 1s): And then, then it, to me, I don't drink it. The social thought like I've told was to be the one that takes care of everything. That's a joke. Say it's impossible. Yeah.

Speaker 1 (34m 13s): I try

Speaker 2 (34m 14s): Not to drink. I know. I know what you mean. I know it's a fine line there. Like people think time as well. Right. But as you said, like business is business and they look more professional and to the best out of it.

Speaker 1 (34m 28s): Yeah. I've fallen down. I fallen down and messed up in my more recent years. I mean, one night I just had, had a liking to some, some single malt, scotch and some good Spanish wine. And it was a disaster,

Speaker 2 (34m 45s): But

Speaker 1 (34m 49s): You can even learn at this age, you can even. So what are some of the highlights we should expect at Internext besides what we've already discussed?

Speaker 2 (35m 4s): the performance incentives by a steady rate. We'll do like a party for content create or Saturday night. There's a birthday party. Katie page to the hotel, the same dates whoever's interested. We'll probably do some, a NFL meet up.

Speaker 1 (35m 37s): You're

Speaker 2 (35m 37s): Talking

Speaker 1 (35m 39s): Now you're

Speaker 2 (35m 40s): Talking, but you know what? Who's your team. I have to think about.

Speaker 1 (36m 5s): I love it. You've been involved in that.

Speaker 2 (36m 12s): I understand that. Hey, it was a man. He was the man. Hey,

Speaker 1 (36m 24s): You mean you didn't play American football in Greece

Speaker 2 (36m 27s): Though?

Speaker 1 (36m 30s): I'm shocked.

Speaker 2 (36m 31s): All the copy. We don't have this. Oh

Speaker 1 (36m 40s): Man. I've never played football.

Speaker 2 (36m 46s): This sport.

Speaker 1 (36m 47s): I've never played organized football. Trust me. I, I liked the way my, my brain also all stays in one spot

Speaker 2 (36m 55s): And stuff's worth, I think we found a couple of hockey players. I didn't know that. Yeah. I think oxen from crack was playing from ASAP.

Speaker 1 (37m 8s): Oh yeah. Well Tim's Canadian. Of course he plays all the Canadians.

Speaker 2 (37m 14s): I seen it as a game on Monday. A cookie game.

Speaker 1 (37m 23s): Yeah. It should be fun. Oh yeah. That's right in Las Vegas. Ah, it's hard to re it's hard to imagine hockey. And When they first talked about it, I, the talkie in Las Vegas and Phoenix, I'm like what? And I still, it still doesn't make any sense because

Speaker 2 (37m 41s): talking about opening your throat a little bit. Well, they have one.

Speaker 1 (37m 49s): Yeah. They have one,

Speaker 2 (37m 53s): But not like the NBA.

Speaker 1 (37m 55s): Oh yeah. We're also talking about, they're also talking about moving the Oakland. A's the baseball team to Vegas. So that doesn't happen being from the bay area. But that might happen too. They're talking about building a stadium there for them,

Speaker 2 (38m 10s): So,

Speaker 1 (38m 13s): Okay. And from the world was sports. One more question. Now you've been involved in this, the show for a very long time. Do you have any funny stories from Internext or for that matter from any of your

Speaker 2 (38m 26s): Shows,

Speaker 1 (38m 28s): Come on, come on.

Speaker 2 (38m 30s): And whatever happens then we

Speaker 1 (38m 33s): Can talk about, then we'll talk about what's happened in Amsterdam.

Speaker 2 (38m 38s): That's even worse.

Speaker 1 (38m 43s): Awesome. Hey, you don't have to say any names. You don't have to say anything,

Speaker 2 (38m 47s): A lot of stories, but at the end of the day, what stays? I think it's the nice moments you came with people, you know, relationships, you build the friendships, you build the event. The thing for me, memories, these are the memories, you know, some nice get together. Usually at the end of the event, when business is done and everybody can be a bit more relaxed, you know? Yeah. Yeah. I agree. That's a beautiful part.

And yeah, don't take more of your time as well. I think that's what what's all about. The conferences and the business and the workers. Well, you know, people make the difference. And he said, we lost some good people this year

Speaker 1 (39m 42s): And we do need to remember them. For sure.

Speaker 2 (39m 44s): We needed that. We were going to do a pursuit that I will come and drink for them and talk about them. Also. I want also to thank all the companies that are supporting the event in these difficult times, you know, they've in socialism said, we'll take time to Nirvana is, you know, so it's not the same. And the companies do their best and they understand this and they support because they want the people to get together. You know, without the events within that industry will get set up against $4,500.

Nice. And based on that, those are local people from the industry that can save me nurse. Like I'm there don't show people that every year, the helpers to break like a grid. So bring the people together. So I would sit there, but it's going to work very hard to the next one to do something. Nice. Thank you for your time today,

Speaker 1 (40m 48s): Carlos, I'd like to thank you for being our guest today on adult side broker talk, and I hope we'll get a chance. Hey, and I hope we'll get a chance to do it again. Soon. My broker tip today is part three of how to buy a site. Last week, we talked about finding the right site to buy. Once you find it, what do you do once you've either reached the broker of the site or the seller review the information about the site. The broker should provide you with the following a profit and loss statement of at least three years.

That's up to date. If it's June and they give you financials only through the end of the previous year, you need to see what the site is doing now, not last year, if it's a pay site, get a username and password for the site so that you can review the content. Ask how often the site is updated. Get some history on the site, how long it's been in business, the story behind the site and why the seller wants to sell, get an inventory of the content and how much of it has current technologies like 4k, find out if all the content is exclusive to that site, ask the seller.

If the content has ever been on VOD or DVD, see if there are any clip stores, the content is on. Find out how much the content costs to produce and what the current cost of the production is. Very importantly, see if this operation can run without the current owner, do they do the shooting themselves or do they hire someone to do it? And if there's an outside producer, will that person continue to provide content for the site, find out how many new joins and rebuilds there are a day, ask them what is the retention rate on the site and find out if they do advertising on the site and where they get their traffic ask for Google analytics access.

So you can see where the traffic comes from. This information will give you the opportunity to truly evaluate what it is you're buying. Then if everything looks good to you and you want the site, it's time to make an offer. Only you can decide what the site is worth to you. If you're working with a broker such as, oh, I don't know, say adult side broker, of course your broker can help you determine the value of the site. We'll talk about the subject more next week and next week we'll be speaking with Leah Mahi of XBIZ.

And that's it for this week's Adult Site Broker Talk. I'd once again like to thank my guest Panos. Hope to see you at Internext Expo Las Vegas, January 14th through the 17th. Talk to you again next week on Adult Site Broker Talk. I'm Bruce Friedman.