Adult Site Broker Talk Episode 7.wav
[00:00:10] This is Bruce Friedman of Adult Site Broker, and welcome to Adult Site Broker Talk, or every week we interview one of the movers and shakers of the adult industry and we discuss what's going on in our business. Plus, we'll give you a tip on buying and selling Web sites. This week, we'll be talking to Jason Hunt, a fresh crowd and merged media.
[00:00:33] Adult Site Broker is proud to announce Adult Site Broker Cash, the first affiliate program for an adult Web site brokerage with Adult Site Broker Cash. You'll have the chance to earn as much as 20 percent of our broker commission, referring sellers and buyers to us, that adult site broker. Check our Web site at adult site broker dot com for more details. First of all, today, let's cover some of the news going on in our industry. A major financial sector crisis surrounding the implosion of German e-commerce bank wire card has affected some adult industry merchants, mainly in Europe, according to sources in the payment processing sector. Wire card, as Forbes reported, has collapsed with debts of almost four billion dollars after the company admitted that around two billion dollars of cash on its books didn't actually exist. The company's financial solvency had been questioned by investors surrounding a series of reports by the Financial Times regarding their business practices and accounting. Wire cards started in 1999, and with a long history in processing payments for adult businesses, describes itself as a fully integrated digital financial commerce platform. It is part of the fintech sector. This week, Wire Card CEO and CTO Markus Bronn resigned and was arrested over the missing two billion payment platform. Paxum has announced minor changes to its services in response to Wire Card's filing for insolvency in a Munich court. A rep explained as a regulated financial entity pack some holds accounts with numerous banks and financial institutions worldwide. This diversity enables packs him to switch euro funding instructions to an alternative bank to process clients. Incoming and outgoing euro payments pack some euro funding. Instructions are being actively updated and any client needs assistance should contact packs them directly for more information. The company stressed that the U.S.
[00:02:43] dollar funding is not affected and remains fully available for packed some clients. The UK Adult Professionals or You CAP non-profit has released a Covid19 tool kit for studios' performers and content creators working in the UK adult industry, which includes recommendations for risk assessment and a waiver template. The tool kit provides recommendations on how to create and produce adult content safely. Taking into consideration the risks regarding Covid19, the group felt it was important to release the information to everyone, not just to their own members. Now let's feature our Property of the Week that's for sale, the adult site broker. This week we're featuring a premium tube site. The owner originally bought a tube script, but revised it by adding the following an option for premium videos on a paper sale basis. Multi-Language functionality, Tab's banners and different sizes with the option to add keywords and view stats. A pop under script are pre roll system to show pre roles on VR, as well as two D videos an option so you can import embedded content in bulk from other tubes. The site has over twenty thousand nonexclusive videos and trailers. The site acts an affiliate for all the studios and earns on a Rev Share or PPS model while sending traffic to those sites. The traffic is 90 percent direct and 10 percent of affiliate. This is a great custom tube site for a company that already has traffic to send to the tube that they want to monetize. Everything is plug and play. This is an outstanding product for camp sites, tubes or any other site that wants to better monetize their traffic. And it's selling for only one hundred twenty five thousand dollars. Now, time for this week's interview.
[00:04:41] Today on adult site broker talk, I'm speaking to Jason Hunt, the c m o merge media, which includes Jason's original company, Fresh Trout. Jason, thanks for being with us today.
[00:04:55] Thanks for having me, Bruce.
[00:04:57] Always a pleasure.
[00:04:58] Now, this is from the Fresh Crowd website, Fresh Crowd, social media marketing agency that uses Facebook and Instagram advertising to grow your business. They're located in Toronto, Canada. And full disclosure, I just signed off with them as a client and it's pretty darn excited about it. They are a full service social media agency that specializes and is passionate about everything, social media, from social media management to Facebook and Instagram advertising. They're proud to have been able to. Their services to businesses all over North America and across the world. Their social media marketing services are strictly meant to help business owners like you reach a wider audience, increase the traffic to your Web site, expand a brand awareness, convert more leads to sales, improve customer satisfaction and become a thought leader in your community.
[00:05:55] Did I leave anything out, Jason?
[00:05:57] Couldn't have said it better myself.
[00:05:59] Sure you could. Now, now, briefly, tell me about Merge Media, how the merger came about and how the two companies worked together.
[00:06:11] Absolutely. So originally, fresh crowd started back in 2016. You know, it was I was a sweat equity in the business and my brother in law was funding the business. So that allowed me the opportunity to really hit the ground running, going door to door, ranking up a lot of new clients. We actually amassed 100 clients in our first year, which was awesome. And then we just expanded to a full fledged team specializing in social media marketing, everything from Facebook, Instagram, Twitter, LinkedIn, all that jazz. And then fast forward to 2019. And that was becoming a bit of a dinosaur, just being a social media agency. So what I did was I merged my agency with an SVO and Web design company to form merged media. And now we're a full service agency. We can offer a lot more than just Facebook, Instagram, advertising. We can do SVO, Web design, Google ads, all that stuff.
[00:07:05] Well, that's good, because when you're dealing with when you're dealing with a lot of the clients, they have those needs. So when I take care of.
[00:07:14] That was a big problem, that was a big pain point for a lot of our clients as we were losing out on opportunities because, you know, people at businesses, business owners, directors, they don't want to deal with three or four different people for all of their digital assets.
[00:07:26] So now you just have one point person. We pride ourselves on being the one stop digital shop and you can have everything taken care of with us emerge media.
[00:07:36] You get involved in the adult sense.
[00:07:39] Good question. So back in 2012, I was actually the first employee hired by Grand Slam media. And so that, yeah, that allowed me an opportunity to really, you know, get my toes into the industry and then network and rub shoulders with a lot of people that I've had friendships with for years. So she's attending a lot of those trade shows. So when I when I when things ended at Grand Slam and I went over to start my own business, you know, I really had the proof, the concept, you know, I was trying it out on a lot of local businesses because one thing I didn't want to do is come back to this industry too prematurely when I didn't have a really good product to provide, because, as you know, it all it takes is coming back in and, you know, ruining a free bridges by not having a good product.
[00:08:23] That's all it takes because, you know, people talk personally, especially in adults.
[00:08:29] So we have to make sure things are polished and we had a good product and provide a result. So it took about a probably about a year and a half of doing a fresh crowd before it was I was comfortable enough coming back to the trade shows. And now I have the fortunate opportunity to speak at a lot of these shows, which is amazing. And it's been great. I love it.
[00:08:49] Yeah, that's how I became familiar with you. Was your speeches that, too? Yes.
[00:08:57] Yeah. Yes. I've had the opportunity to speak at T.S., which has been a great opportunity, as well as the affiliate summit amongst a ton of mainstream trade shows as well. DMI Expo's another one as well. But it's great anytime you can go and put yourself on on a stage and position yourself as the authority and travel at the same time. It's a pretty amazing thing.
[00:09:19] Done deal. Now, how has the recent pandemic affected social media marketing in general?
[00:09:29] Yeah. So in this one really depends on on what industry we're talking here. So, you know, my company, we will learn a lot about.
[00:09:36] Let's talk about it all.
[00:09:38] Yeah, sure. So so aside from the restaurants and dental clients that we work with, which are obviously affected on this side of the fence, fortunately in the digital space, we're all in an area where we can easily pivot, you know what I mean? We can pivot our activities. You know, e commerce and affiliate marketing, if you're marketing the right product is huge right now. Obviously, recently, Amazon cut back affiliate payouts, but that just means you have to pivot. I mean, you're not stuck in in a little box where you are a little mama pop a restaurant where you can't do anything. You can do stuff in the digital space in our industry to pivot and still generate revenue for yourself.
[00:10:17] Ok, now, what are some of the biggest challenges your business is facing today?
[00:10:25] So one of the big challenges would be that, you know, it's one that's not really well, it's a challenge, but it's it's a blessing and a curse. So, you know, working in a social media space, it's a fast growing industry. It's changing every month, every day, it seems like. So, you know, we do have to be nimble. We have to be able to adapt really quickly to the changes that happen. Ad placements and how well they're monetized are always changing. So we need to be ahead of the curve for our clients to make sure that we're getting the best results and, you know, taking advantage of those new ad units when they come out.
[00:11:01] And, oh, I mean, what's changing more than anything else right now? What do you what do you see? What do you see as the biggest change recently in dealing with social media?
[00:11:12] Well, I think the biggest change is, is the fact that, you know, we can't people you can't sell on social that we used to, you know, organic reach is is pretty much dead. Meaning when you post organically to your profile. Yeah. You're reaching a very limited amount of people. And and that's the misconception when somebody thinks they're doing social media just by posting on their page, it's not really time well spent because the eyeballs that are seeing that is roughly five percent of your follower base on Facebook. Interesting. OK, so so that's why I mean, Facebook wants to make money, so you need to leverage you leverage the paid outside of it to grow that following, to put your product in front of new people. You really need to take advantage of the pain side, which is a good thing because there's no other platform out there in the world that says that's as good as Facebook in terms of getting that message in front of the right user.
[00:12:03] Now, a Facebook changing those algorithms intentionally to make it so the best way you can take advantage of it is by advertising, do you think?
[00:12:15] Yeah, I mean, absolutely. No, it's it's a supply. I mean, there's there's a and a lot of amount of inventory on Facebook. Right. And, you know, Facebook and all Facebook really cares about is that user experience. Sure. At the end of the day. Right. So they don't want they want to make the ads that are presented to you are based on the behaviors and the activities that you do on Facebook. So if you have a tendency to. Content to go over to a Web site and purchase a product? Well, there's a good chance you're going to see a lot of e-commerce products in your news feed because Facebook sees. Well, this is content that matters to you. And if you're somebody that engages on, you know, it clicks on content and likes to download free e-books. Well, you're going to see a lot more e-book content in your news feed.
[00:13:00] Right. Right.
[00:13:02] And then, you know, people always complain. I don't like going to Facebook because I get all these baby photos and I don't wanna look at baby photos all day. Well, then stop liking baby photos.
[00:13:11] Sure. What you like is what you get.
[00:13:15] That's right. So why should someone advertise on Facebook?
[00:13:22] Well, first of all, there's over two billion people on the platform. So, you know, a lot of B2B. Yeah, a lot of B2B especially are like, oh, my my audience is not on Facebook. They are on Facebook. And, you know, they're on there. They might not be in, you know, buy mode or sell mode because they're sitting beside their wife or husband in bed at eleven o'clock at night scrolling through the feed. But it's use the platform in a way to storyboard your customer journey, meaning that, you know, you can get the right message in front of that person at the right time. So it's say you have just an example. You know, let's say you have a 60 second video of yourself explaining your business and what you do. Well, what you do is you serve that to a cold audience on Facebook. Get people to develop a rapport with you, a familiarity, because that's the idea, because what we want to do is retarget people that watch 50 percent of that one minute video with a very specific call to action to drive that traffic to your Web site. If you try to run, if you try to run an ad to drive traffic directly to your Web site with any and without any value provided up front or any familiarity, it's going to be a higher cost per click.
[00:14:30] Bottom line. Right. And the intent there is as well, because you got to think that you're also going to get a lot of people probably clicking. It's not gonna be a quality click. They're clicking. They're bouncing. And anytime you have somebody bounce off your Web site or landing page, Facebook looks at that as a poor experience. And they serve your ad to less people, meaning your ad cost is going to go up each.
[00:14:52] Yep. Good. So how can someone get started advertising on Facebook?
[00:15:01] Call me. No, it's just that it does. You know what? Yeah. You know, to get started is is is simple. You need to have your ad account set up. You need to generate what's called a Facebook pixel from that ad account. And what that pixel is going to do, you're going to put that pixel on your Web site, because that's going to allow you the opportunity to retarget those users that are visiting your Web site. OK, but that's the very first thing before even run a Facebook ad, make sure you install that pixel. That pixel allows you the opportunity to retarget people that have visited your Web site in the last hundred and eighty days.
[00:15:35] So that's super important. Okay.
[00:15:38] Why have people succeed? And also, why did they fail in doing Facebook advertising? And give me the payables as well. Sure.
[00:15:47] So patients, you know, people run an ad and we always say, you know, in the first month, the first month, we're just trying to develop a bucket of people that are familiar with your brand. You know, that's all it is. It's just it's just basically people seeing that that logo, that blog post, that e-book, whatever it is, we just need to bring awareness up front. And then on this and then next, we're gonna be retargeting those people with a very specific type of ad. So it's deploying the patients because, you know, think about somebodies thought process when they're going through their Facebook feed. Right. They're just scrolling. And one thing you don't want to do is, is add noise to the conversation. You know, you want to you want to provide something that's going to be disruptive. Something that's going to stand out and something that's going to be memorable. Because if if it's not those three things and people are just scrolling by it, then they're not going to really get. They're not going to get a good result at all. And a lot of people think they're doing Facebook advertising by pressing that boost button. Well, that's right. And that's not exactly effectively Facebook advertising, because what's happening is when you select the boost button, you're telling Facebook to put your ad in front of as many people as possible without any mention of of of, you know, targeting people that have a tendency to engage or become a lead or click. You're just telling Facebook to put the ad in front of anybody. So what are you optimizing for?
[00:17:12] Right. You're optimizing for people. Let's scroll through their feed. So they're just with them. By with them. By your content. Yeah. Great. You got 10000 impressions, but nobody clicked on it. That's what happens when you.
[00:17:24] Okay, so the main failures are when people do the boost function.
[00:17:30] Lack of patience and boosting. Yeah. Lack of patients. I shouldn't say that. Lack of patients and expecting a result from boosting. Because, you know, boosting can have its benefits if you if you want to, you know, top of funnel, you want to boost them content out there and see how something performs on a smaller scale. So you're going to put ten dollars into a boost.
[00:17:49] That'll give you some that'll give you some good insight as to whether or not Facebook likes a piece of content and whether or not people are ABB's how people are consuming that content. But if you're trying to expect leads off of a boost, forget about it.
[00:18:02] Well, isn't that basically noise? And if so, why would Facebook even allow it?
[00:18:08] Besides the obvious Facebook, they want to make money, right? It's easy for busy business.
[00:18:15] Most business owners don't have the time, don't have the time to dive in to the X's and those Facebook ads manager. So why not just put a big blue boost button there and it's click credit card done.
[00:18:28] It's just so easy. But really, when you got into it, you say their number one goal is engagement.
[00:18:35] Yeah, so engagement is super important on on Facebook, and we use engagement as a way to get people to engage in a piece of content so we can retarget them with the more aggressive ad. Right. OK. So. So. And Facebook loves engagement because it's community. Right. Facebook likes people clap clicking on like buttons and and Facebook groups is super big right now. And you probably see this yourself when you open up your news feed, you're gonna see, you know, a bunch of content from people that have Facebook groups because that it's cultivating community and people are talking. People are commenting and and that type of stuff. Facebook love. So if you can create a piece of content that can that can that can that can get that type of engagement. Then Facebook is going to find that favorable and you're going to find your ad cost or engagement cost very low.
[00:19:25] Now, how do people succeed doing Facebook advertising. Calling you, of course.
[00:19:32] Yeah. So you want to succeed. And Facebook as what you need to do is, you know, it's build out a campaign. Think about the story of that customer that you're trying to get in front of. So when they see, for example, let's say you're an ad network trying to get in front of trying to get in front of affiliates. Right.
[00:19:50] So that first ad should probably be something along the lines of of maybe showing people the benefits, addressing the pain point, giving somebody value some tips on affiliate marketing. OK. It could be it could be a one minute video.
[00:20:03] Now, once people watch, let's say people watch 30 seconds of that one minute video, the next ad is going to be a short little screen share video of how to navigate the platform and how some simple it is to navigate the platform to run your first ad, for example. OK, then you're right. Then you can retarget people that either could watch 10 seconds of that, 30 seconds of that, and then we target them with a testimonial. We love closing with testimonials. Those worked really, really well because it addresses a lot of times you can get a testimonial to address any objections that that user might have.
[00:20:35] And that's interesting you say that because I'm gathering those for a new iteration of my Web site right now. So those are great.
[00:20:43] I mean, they're great. I mean, but if you throw a testimonial to a cold audience that doesn't know who the hell you are, well, you're not going to know when it's going to. No one's going to give a shit.
[00:20:51] You know. Exactly. Exactly.
[00:20:53] You mentioned Facebook groups. How can somebody utilize groups successfully in a business?
[00:21:00] Yeah. So Facebook, Facebook groups, the opportunity it lies there is positioning your business as the as a thought leader. So, for example, if you created it, let's say you created a Facebook group or adult site broker. OK. And you just talked about, you know, giving people trying to sell, let's say every single post was, hey, sell your Web site through me. So your Web site to me, you know, I got these great Web sites by them.
[00:21:24] No one's going to engage in that content. So no one's going to see that content within the group. But you write you have a lot of great content around marketing, which can actually provide value to a lot of people out there. And you're not selling a single thing. You're just providing that value. So maybe I would use Facebook. A Facebook group as a way to not just push these are your articles, but create a question that's going to spur a conversation around that article. OK. Like, do you. An example could be, you know, what's the what's the most productive time of the day for you? You know what I mean? And then then you probably have a blog post relating to that topic that could get people talking. And Facebook sees that engagement in the comments and they're going to push that out to more people.
[00:22:09] Interesting. Interesting.
[00:22:12] What is the biggest challenge you have when managing someone's social media campaign?
[00:22:20] The biggest challenge when managing a social media campaign is, you know, it's usually the first month because the first month there's always going to be growing pains, because when when when we're running a campaign, you need to get in line, because when you're running social media for a company, you're representing their brand. And, you know, I might have a certain opinion on what's going to work on social. But I also need to marry up that sentiment with the person's brand. So, you know, if I'm if I'm going out there and and talking about, say I'm going out there and talking about how to speak on stage on your social media, but really that has nothing to do with your following. You might kind of be like, Jay, why are you posting this stuff? It has nothing to do with my audience.
[00:23:06] Where me I'm more like, well, hey, maybe your audience are a lot of these speakers and thought leaders that you might want to get in front of because this content is going to resonate with that audience. So that is kind of that first month figuring that out. And usually what happens is, is let's say a client's like, OK, Jay, just go ahead and do it. And I do it. And I come back to the table and it's like, hey, here are the results from that piece of content that we put out there in an ad. And then, you know, you could be like, yeah, you're right. That actually does work with that audience or it could be an epic fail. And I'm like, OK, maybe we'll just stick on brand, you know, your audience best. So let's go that. You know what I mean? But it's try it is a board. Exactly. It's trial and error and that first month. But once you get through that first month and you're on the same page, it's smooth sailing from there. Right.
[00:23:51] Where can somebody go to learn more about your company? Sure. So, yeah, they could.
[00:23:57] You can always book strategy call with me by going to merged dossier, MERS, G.D. Dossier or fresh crowd dot com. Also, you can give me a follow on Instagram or Twitter @jayh.
[00:24:15] I'm pretty active on Instagram post a lot of videos and video content out there that provides value to my followers.
[00:24:21] Ok. Now you talk a lot about video.
[00:24:26] How important is video? What do you do posting or advertising on Facebook?
[00:24:32] Yeah. Video is is super important, you know, because you you have the ability to get in front of people that watch an entire video. You know, you have an even opportunity. You do that plus a lot of people. Now, the thing with Facebook is this. People don't consume video on Facebook the same way they consume video on YouTube. Right.
[00:24:52] Youtube people are consuming, you know, long-tailed content. They're getting out there a bowl of popcorn and they're consuming YouTube content in big chunks. Facebook there, people have formal on Facebook. So they just want to watch probably about a minute of your video and they're onto the next one. OK. Anytime I've posted anything more than ten minutes on Facebook, nobody's watch until the end. They're just not.
[00:25:15] So you need to make sure that you're you know, you're you're putting that long-tailed content lives on YouTube. OK, I see that you can see those metrics as far as. Oh yeah. How long they watch.
[00:25:27] Of course. Yeah. Yeah, definitely so. So but when you.
[00:25:30] But the thing is it's not everything needs to be video because you know, in some cases images on Facebook still work really, really well. So it's a matter it's a matter of testing. Right.
[00:25:43] You talk a lot about also about Instagram and how important is Instagram? When should somebody use it and when shouldn't they use?
[00:25:52] Instagram is owned by Facebook. So so, you know, when you're running ads on Facebook, you can also run them on Instagram as well. Instagram is a visual platform. More of a, you know, millennial demographic is is living on that platform. You know, Facebook, you're when people scroll through Facebook, you know, they're getting feedback. They're getting their news from Facebook. Right there, you can use you not get news from Instagram. So Instagram. I like Instagram. I'm a visual guy and I like consuming my content in a visual manner. So I do prefer Instagram, but I'm also always on Facebook as well. But I think that's the big difference. So when somebody create when you create a piece of content for Instagram, it should look a little different than Facebook, right? The size is the size of the image that you use is typically different. There's going to be different. So it's going to be a square, right. On the face of it, it's more rectangle. Right. So and that's just the way it just looks better in the feed blends in, better in the feed. And if if you have the content customized for the platform, then that platform is going to show it to more people.
[00:26:58] Interesting. And do you think do you think Instagram is a little bit underrated?
[00:27:06] No, I don't. I don't think it's I think it's just going to.
[00:27:10] Everything is moving this way. They think about it like this. The fastest growing demographic on Facebook are women and men, 50 plus. Right. It's been like that for years. And then you got people on Instagram, which are the millennials. Right. So I see this is going as every single generation is going to move on and evolve to that next platform, much like tick tock. Tick tock is the really young demo right now that says living on tick tock, tick tock. And soon enough, Instagram is trying to take on a lot of that functionality that Tick-Tock has. So I foresee people from tick tock. We'll move on to maybe Instagram. People on Instagram. Move on to Facebook and vice versa. So people that are 50 plus crowd that are on Facebook are going to more and more are going to go on Instagram and proficient with whatever is right, whatever is next.
[00:27:57] Know there will be you know, there will be other other platforms.
[00:28:01] We'll think of it this way.
[00:28:02] Right. Like, you know, when you're if you're a grandparent, you know, what's the best way to you know, you want to see your grandkids as much as possible. Right. So that's why you're on Facebook, right. If your grandkids are not on Facebook. Well, those grandparents are going to follow them on the platform that they're on. So the attention is going to going to go down to Instagram if they're on Instagram or potentially maybe tock. I'm interested to see what happens to the viewership on Tick Tock.
[00:28:26] And in five, 10 years when, you know, they maybe get out of that phase of or the short attention span phase of creating or consuming 15 second videos. You know what I mean?
[00:28:36] Is there any is there any business value to tick tock.
[00:28:40] So tick tock avatar.
[00:28:42] It's interesting because Facebook, when you advertise on Facebook, there's Facebook, there's Instagram, there's Facebook, audience network and audience network is this is a series of Web sites and apps that are connected to Facebook. So a lot of them you might not know all the sources where your Facebook ad is going to be showing. You could be on dead Daily motion. You could be on you could be on tick tock.
[00:29:02] I found their own ad on tick tock. That's how I figured that out is. I'm like, whoa, why am I advertising on Tick Tock a contract with my ads.
[00:29:08] It's Facebook by that to Facebook.
[00:29:11] I don't I don't think Facebook that they're not a partner of Facebook, but they're they're part of Facebook. Audience network. Now, how long that's going to last? I don't know. And it's not like I can target. Just tick tock. But when you're advertising on Facebook audience network, there's a chance that your ad could show up on tick tock if your target audience is on tick tock if your target audience is okay.
[00:29:33] Got it. So if you've got a really young demographic, you might end.
[00:29:39] Exactly. Well, I mean not. I mean, I'm on tick tock and don't. And so there are people like myself that are all tick tock that that are consuming the content. And that's the thing. If I'm on tick tock, there's a good chance that.
[00:29:52] Yes, I see. Yeah. Yeah. So I got to be out of Bruce.
[00:29:57] I got to be on a mall. You've got to be everywhere. Match.
[00:30:00] And you know another one. Add another one more platform. That kind of emerging right now in the times that we're in. And that's house party. House party. And I don't have heard of it, but it's a pretty.
[00:30:11] It's like a video. You know, it can a video, a bunch of friends in one room. You haven't like a video, kind of a call, but you can also it's interactive. So there's games involved. You do trivia, Pictionary. It's it's there's no I'm assuming if you can buy house party stocks by him now because everybody's jumping on this platform to communicate with their friends.
[00:30:30] Interesting. I'll leave you with one more question. If you had one piece of advice for businesspeople managing their social media or advertising on social media. Was there a space?
[00:30:47] Make it a priority. I think social media is always on the list of things to do for businesses. It's just never near the top. I think there's a huge opportunity that's being missed for businesses that are not prioritizing social media because the attention is very, very, very underpriced. I mean, you can get the cost per impression is very low. If nothing else, you know, even if you're not doing it for, you know, direct hour, why do it for the branding? And I know, Bruce, you're a big fan of the brand. But, you know, there is a huge benefit to it because I laugh at the cost of entry is very low on social media. Right. And if you have a proficient team to help you out with that or somebody at your company, then then you should get them on that and have them make that their top priority. Because, you know, we've seen it firsthand. You know, you can reap the benefits of it and see amazing, amazing benefits to your bottom line if if done correctly.
[00:31:45] If you do marketing and if you do branding old, which goes along with your marketing oil, you should make lots of money. There's no choice.
[00:31:54] It's always been might always been my field. Hey, we could we could we could we could talk another 45 minutes about that. But we'll do that. Oh yes.
[00:32:04] Well, Jason, I'd really like to thank you very much for being on adult say broker talk today.
[00:32:10] I hope to get you back very soon on a future show.
[00:32:14] Thanks again. Thanks, Bruce. Cheers.
[00:32:16] My broker tip today is part seven of what to do to make your site more valuable for when you decide to sell it later. Let's talk about some of the factors that influence the sales price of a Web site. Number one is always profit. It will be a multiple of the profit, and that multiple is based on whether the profit is trending up or trending down and how fast it's trending up or down. I've seen valuations of as much as five times, although that's very rare. Normally it's in the two and a half to four times area. I've also seen valuations of one time. If the profit is taking a nosedive, if a site hasn't been monetized, then it's all about the amount and the quality of the traffic. If a sale is based on traffic, it'll be a multiple of what the traffic would sell for on the open market. What are the sources of traffic? Direct traffic, search engine traffic and review traffic are the most valuable to traffic is the least valuable. Is the traffic reliable and sustainable? What is the traffic history? In a rare case, the valuation we based upon revenue, same factors apply to that as to profit. And the valuations will of course be lower than those of profits. How well is the Web site? Is the domain a dot com or something else? Dot com is still king. What is its Aleksa rating? How many inbound links are there? How much staff does it take to run the site? How many e-mail addresses do you have in the case of a dating site? That's very important. Another factor can be the reverse engineering cost. How much would it cost to build the site from scratch and drive the same amount of traffic to it? And how much time would be involved? What's the lifetime value of a customer on the site? We'll have more broker tips next week.
[00:34:07] And next week we'll be talking to attorney Chad Andersen, a.k.a. Chad knows law.
[00:34:14] And that's it for this week's Adult Site Broker Talk. Once again, like to thank my guest, Jason Hunt. Talk to you again next week on Adult Site Broker Talk. I'm Bruce Friedman.