This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on in our business. Plus we give you a tip on buying and selling websites this week. This week we'll be talking with Nina Saini.
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1 (1m 25s):
Now let's feature our property of the week. That's for sale. At adult side broker, we are proud to offer one of the longest running adult review sites. The site is a true pioneer in the review space. It has built a reputation for its quality of reviews with over 28,000 full and original reviews. It's a leader in this space. The side has a wide range of columns and photo galleries. The site is powered by a custom design CMS, which enables a staff of reviewers to request titles for review, have them emailed and tracked, and then submitted it as a review to the database. The flow is pretty seamless and it's been rocking and rolling for many years.
1 (2m 5s):
The team at this site is filled with adult entertainment enthusiasts. Everyone works remotely. All of the sites marketing is organic, which is a tremendous opportunity for a buyer with a traffic network or who wants to purchase traffic all this for only $299,000. Now time for this week's interview.
2 (2m 27s):
My guest today on the adult side, broker talk is Nina
1 (2m 30s):
Sky. Skyzone Nina. Thanks for being with us today on adult side, broker talk,
3 (2m 36s):
Thank you for having me. It's a pleasure. Now. Nina is global
2 (2m 40s):
Marketing director at concept to consumer collective. That's a mouthful and she's also the founder of media bitch. I love that name. My God, they, they are industry experts in sexual wellness and sex tech concept to consumer as a new sexual wellness and sex tech global collective talk about a tongue twister created to do, to deliver sex toy concepts and true sex tech innovation into reality, which it surely needs. The company was established by industry experts. The collective offers be spoke service to its clients. I'd love that word. Just bespoke. It's used so much in the UK.
1 (3m 21s):
Let's start out here. Tell me about yourself, Nina. Well,
3 (3m 26s):
I've been working in the adult space for about 16 years now and like res it was not intentional. I was working immediate prior and through a chance meeting, I was asked if I'd be interested in marketing, a product called the cone, which launched, I think back in 2005, and that was it. So I turned out, it turned out that I was very good at marketing sex toys who knew and I've stayed ever since. So from there, kind of then developed working with lots of different sex toy brands all over as well as kind of on online retailers, bricks and mortar stores.
3 (4m 7s):
W what, with a few porn companies, as well as being involved in organizing national consumer sexual lifestyle shows as well. So it's kind of a whole range. So that's kind of a, kind of my background in a nutshell,
2 (4m 23s):
What'd you do what'd you do before adult
3 (4m 25s):
I've worked in television? So I was working in television production. I, yes. So I was working in television production predominantly in the entertainment space. And then I set up media bitch in 2002 in between jobs, and then ended up working with quite a few clients in art, a bit of fashion, probably the most well-known is a guy called , who designed all the album covers for pink Floyd and led that plan. So I worked with organizing art shows for him, as well as handling their PR side of things as well. So that was really great from what, so what is media bitch?
3 (5m 7s):
It's a consultancy that handles works in the adult space predominantly now, and we handle marketing and business development. So I kind of go in and see what the client wants, and then we kind of cater to helping them, whatever would their objectives are for that business. Okay. It's very unique. So there's not a kind of like a set, you know, like some companies say, right, we're going to work with this company and this is what we're going to do. And it's the same for every client. So I worked very closely with my clients and I think I've been really lucky to work with some brilliant people, some brilliant companies. And I think that's, what's kept me in the adult space as well.
3 (5m 50s):
I think any consultancy
2 (5m 52s):
And I'm a consultant myself, I think any consultancy that has a preconceived notion, how they're going to help a client before they ask the client how they can help them is making a huge mistake. The sad part about that is that that's how most people do it. Absolutely.
3 (6m 10s):
And I think that, you know, I don't take on clients just to say, oh, let's just take them on it's about whether I can actually do something for them. And sometimes clients aren't ready. And so you have to say, well, actually, I don't think you're ready for this, for what they might have come to me for. And I'll say, well, we're not ready for this. I think you need to go back and do X, Y, Z, and then let's touch base thereafter.
2 (6m 34s):
Yes. Yes. I agree. I agree. 300%. And I've done that so many times and refuse to take people's money.
1 (6m 41s):
And I still do that today with the adult site broker,
2 (6m 44s):
I'll go, you know what? You're not ready to sell because of this. Maybe it's because you're leaving money on the table. And if you grow it a little bit more, it's going to be worth something. Or it's going to be worth a lot more. Or these people come to me with these platforms. I got an email like that today and oh, we built this great whatever, and now we want to sell it. I go, is it making money? They go, no, no, we just created it. We created a platform. People don't buy platforms, they buy successful businesses. So I have to give them the bad news that, you know, what all this money and time you put into it, you missed a very important step bringing it to market.
2 (7m 33s):
And if you
1 (7m 33s):
Don't bring it to market, guess
2 (7m 36s):
What? No buddy's gone. I want it. Especially in 2021, I don't want to S a, you invented the new sliced bread or whatever the hell, but I don't think people would even know. So what, what prompted the creation of concept to consumer?
3 (7m 53s):
We just realized that obviously the market is changing and it's adapting. So we wanted to create something that would best service this changing climate. And we also saw strength then kind of working together and kind of using everybody, bringing in their expertise. And they've all got different. We've all got different knowledge. We've got experiences and we've got resources. So it was pulling that talent together to create solutions and provide a wider breadth of services. So for example, you know, you get some companies and I'm sure you're familiar with this breeze where, you know, you have one company, they all hire a PR agency. Then they'll hire a social media agency. Then they'll hire, you know, that, you know, their manufacturers is elsewhere and none of them are speaking to each other.
3 (8m 39s):
No. So there's no consistency in brand. And there's no kind of thought behind the action is just everybody going off. So one of the things that we wanted to do was kind of create an integrated marketing, well, not just marketing, that's a service that will whichever whatever thing you, we would work with you and make sure all those working parts fit together.
2 (8m 60s):
Yeah, yeah, no, that's, that makes all the sense in the world and you're absolutely right. Most people do it wrong. So who is C to C collective aim, debt, existing industry firms, brand new startups, mainstream brands looking to move into the pleasure sector, or I'm going to guess all of the above and you're absolutely right. Freestyle.
1 (9m 26s):
That's amazing. Okay.
3 (9m 28s):
You know, it's all about, I think, you know, we want to promote the adult and sexual wellness, MarTech market in a positive light. You know, I think what's been great is as times progressed, it's become more and more mainstream. I know when I started personally, you know, you would pick up the phone, you would try and sell, you know, talk about pleasure products and people just hang up on you. You know, they, it was completely different. And now obviously what is great is the market has evolved. You are seeing sexual wellness more in the mainstream space and it has become more accepted. So we want to aim to support the people who are already in the industry that may need help with Sarah various elements of their business.
3 (10m 13s):
And we also want to let people know that if they are looking to come into this space, that one we know that is potentially lucrative and that we can kind of help with startups and entrepreneurs, product designers, or patent holders and help them get their product to market. I mean, cause we've been there, you know, we've all collectively, you know, excuse the pun. We've all gone through this experience. You know, we've worked with start ups and you know, we've gone through. And I think, you know, personally, I feel really lucky to have worked with some great startup companies that you kind of get an all around experience of what it takes to take that product to market. Right. And as you mentioned earlier, it's not as simple as saying I built it and they, you know, and they will come.
3 (10m 57s):
It's now about brand positioning. It's about marketing that and it's reaching that end consumer. So I think from our experiences and, and our mistakes in the early days, you know, you can people who come to us, we'll be able to take advantage of that experience. And because we've got those resources in house and because we're all talking to each other in that truly Burt core and integrated way, you know, it's all on the same, you know, we've all got the same consistency. We're all working towards the same goal. Right. You know, let's say that
2 (11m 32s):
I'm a mainstream brand. Cause I find this very interesting that you do this and I'm looking to move into pleasure products. How would you address that? And what would you do for me?
3 (11m 45s):
It would be kind of, obviously it would be looking at the kind of demographic I think initially to see where you want to, who are you targeting, what's your end goal and then kind of create that brand positioning for you and the concepts behind it. And then obviously look at the range of products we do have because we do have a lot of patent technologies and cutting edge technologies that are incorporated in the product range that we have available. So we will talk you through that process and then help market that to the targeted demographic to bring it to market. I know that's a really kind of condensed version and obviously it's a lot more complicated, but it is, we do have a process to go through like how we like to do take a product to market.
3 (12m 35s):
So it is very much working with the client and what their ideals are, but also managing expectations or taking something to market because obviously the market is becoming more saturated and we are seeing more and more mainstream brands becoming, you know, coming into this space. But again, it's about doing it, right. And why not go to people who, you know, been there, done it as opposed to going to somebody who might not have any experience in that space. Right. Right. I mean, in the past I've worked with companies that have asked me to meet with their award-winning PR companies who are getting paid, you know, very nicely indeed.
3 (13m 21s):
And then you go in and it becomes quite apparent that they don't know how to position that product to the, to the mainstream market, to the end consumer, but they're getting the business, but they're not kind of, they, they don't understand that it is a different beast.
2 (13m 38s):
Well, they don't know anything about adult. No. Yeah, yeah. I get it. I get it.
1 (13m 45s):
So if I'm a mainstream brand, why
2 (13m 48s):
Would I move into pleasure products? I mean, I mean, what would, what would be my incentive?
3 (13m 54s):
Well, I think people are looking to diversify in terms of business. We do know it's a very profitable, potentially profitable sector. And I think as wellness as a whole is becoming more mainstream and brands are looking at other ways to diversify is another revenue stream. So we are seeing more and more brands coming in. You just look at, you know, I'd only look at companies like goop, for example, or clothing brands or kind of pharmaceutical companies. So they are looking to diversify. And I think what's happened with the pandemic is people are looking at different ways that isn't necessarily tied into a bricks and mortar traditional way of doing business.
3 (14m 38s):
Tell us a little bit
2 (14m 40s):
About who you've been able to add as experts to the collective besides yourself. Of course,
3 (14m 46s):
We've got great experts on board from all over the world. So some of which are people like Dr. Sonny Rogers, who's a very established sexologist. We've got Toon, Timmermans from kuru. Who's brilliant with technology and online platforms in interactivity. We've got automobile Brian, who's got a wealth of development, knowledge and injury industry insight. We've got Mark Phillips and tofa Taylor who bring on that LGBTQ experience and knowledge. So those are just some of the few people that we have. We have got more, which are to be announced in due course. So it's the idea of constantly expanding in our collective of experts so we can help one help each other and help people within the industry and new businesses coming into this space.
2 (15m 37s):
Now you mentioned LGBTQ, it seems to me anyway, that there, that there's just an amazing amount of potential for men's sex health products.
3 (15m 52s):
Absolutely. I would agree with that. I think it's been interesting because when I initially one of the earlier clients I worked with was a male sexual brand and it's been quite interesting watching that transition from why people still giggle when it comes to male sex products. So, you know, that's kind of adapting and I think also the whole gender lists marketing for sex toys. So obviously with the increase of, you know, gender fluid and binary identities, I think that's another interesting market to watch in terms of how brands will then go on to talk to and communicate to those kinds of customers.
3 (16m 39s):
Now you seem to have
2 (16m 40s):
A mainstream marketing business involved with Derek block and his touchstone business. How does having a non-industry business support your overall concept?
3 (16m 51s):
Well, actually with Derek and his business, they he's got an ex actually got an extensive background and knowledge in the adult space. So we've known him for about 12 years and he's been buying and sourcing products quietly and discreetly for one of the biggest U S adult businesses. He's got a fantastic team and his speciality is the brand building and bringing new insight and creative skills outside of the market. So it's kind of like a marriage, I think, you know, bringing that fresh high aspect and then combining it with our adult experience. So his development is a kind of like brand first where you build out a strong sustained and a strong vision, which I think is invaluable.
3 (17m 35s):
And especially if you want a brand to last in this market, you know, and have that potential to grow.
2 (17m 41s):
Okay. Now is the concept of C to C based around offering a complete service and how so
3 (17m 49s):
It's both. So yes is the easy answer on that one. We are a fully integrated business, so we can take a kind of any idea and help create, make that into a reality. So what we've got in house is in-house designers, product engineers, Brandon concept, creatives, marketing professionals, web, and e-commerce specialists, as well as all of the manufacturing capabilities that our wing power provides. Well, who's obviously one of our partners we've got post-production. We can help with logistics, warehousing, fulfillment, and more, you know, we want this to be, will inclusive, and we've got lots of people and service providers involved in the business, which is why we're actively building our power expert advisory panel with like-minded people.
3 (18m 36s):
And we're happy to talk to anybody that might want to talk to us.
2 (18m 40s):
3 (18m 41s):
You know, I think there's enough space for all of us and it's about sharing the love. It's not just about mine and I'm not going to help you. You know, I think those days are gone and I think it's about adapting and helping each other for sustainability of the industry.
2 (18m 58s):
Yeah. And I think, you know, this industry has always kind of been that way we're competitors to work together. So it's a, it's kind of a big kumbaya thing.
3 (19m 9s):
I think it's been great. I mean, I absolutely love working in the adult industry. I've got fantastic friends from all over the world and you know, and the fact that we're still friends in, you know, over the 16 year period, at least for myself, and you know, that you can pick up the phone, doesn't matter how long it's been that you've seen each other. It's just like, like you just pick up where you left off.
2 (19m 32s):
Yeah, yeah. Yeah. That's why not having trade shows has been tough because I tell people that every time there's a trade show, it's like a family reunion and yeah. Yeah. I miss my family. I miss my family.
3 (19m 47s):
I miss the hugs. Yes. Yes.
2 (19m 50s):
I'm, I'm a big, I'm a big hugger. So yeah, I, I, I definitely miss that. I hope those come back anyway. So will a client need to have a lot of money to bring an idea that they sketched out on a coaster, say to market through your services?
3 (20m 11s):
I think our services is, you know, it's exceedingly competitive, we're targeted, we're focused, we're focused. Unlike a lot of startups spend, you know, we'll be looking, you know, companies already invest considerable amounts to various companies to get to that point. And none of it is integrated and complimentary. So I think with the collective, you know, offering that integrated complimentary service, we do have very clear and open and straightforward price. And we want to have long-term strategic relationship with our clients and we want them to succeed. You know, I always say it's not just about succeeding for the client. I want to succeed for us as well.
3 (20m 52s):
So we're just as invested in the success of our clients as they are.
2 (20m 58s):
Okay. Well, let's say, you know, they did jot this idea out on a, on a placemat or on a
4 (21m 5s):
Coaster or a, or a, or
2 (21m 9s):
What they put their beer on and they don't have money. Do you, can you address that as well? Do you, do you have investment people?
3 (21m 19s):
It is something we're looking to develop as having an investment fund as well. So yeah. Watch this space.
2 (21m 26s):
Oh, you got it. I will. I definitely will. Now let's say a client wants to just cherry pick from the services you offer. If, if he or she already has some experience on board, can they do that?
3 (21m 41s):
Absolutely. I mean, if somebody wants just one element of what we're offering, that is absolutely fine, we can do that. We will, we will quite for that particular service that they're after and scope out the work that needed for that service. So the idea is, is wherever you are on that journey with your product or your brand, we can integrate and support that journey.
2 (22m 2s):
Okay. Okay. Now let's say a mainstream brand that has never worked in adult creates a range of sex toys for it. How do you think existing players in the adult market would react?
3 (22m 17s):
It's already happening first and foremost. So I think it's a case now for us to adapt to what's already happening. We can't stop, you know, the train's already left the platform, it's going through the tunnel it's happening. So it's a case of us now adapting to that. So we can either go with it or be left behind, you know, we can jump on that train with we're left on the platform. So I think there's an opportunity for all of us to help and support and expand the reach that will help all of us capitalize on the opportunities that are coming from this kind of mainstream exposure.
2 (22m 54s):
Okay. Okay. Maybe you can give me some examples of some, if you can, some a and it doesn't have to just be people that you've worked with of some mainstream companies that have, that have jumped into the, into the pleasure product space and what their level of success was. Well,
3 (23m 14s):
I think it's at the moment it's difficult because we're seeing a lot of companies launch. So I would have to do some digging on terms of how that is for them, because I think sometimes what happens is, is you see a lot of major exposure, but that doesn't necessarily convert or translate into sales. So I'd be interested to see in about 12 months where these brands are.
2 (23m 38s):
Okay. Okay. Sounds good. Now with different clients within a small market, how are you going to ensure confidentiality?
3 (23m 48s):
Confidentiality has always been key to what we've all done, whether it's individually or collectively, I think it's really important and it's important to our clients that we keep that confidentiality. So we just, you know, we do do we sign NDAs at the onset of discussions and by therefore we honor that and make sure that everything is kept. We do not share any information with the party businesses and all agreements will be contracted in us or UK law. Okay. So let's say
2 (24m 23s):
Today, I came to you and I said, okay, Nina, I've got this idea for a product and I'm, I've never done this before. Okay. Take me through the steps of how the collective would help me start get going, and then take it to market. I
3 (24m 44s):
Think it would be a case of just discussing with you breeze in terms of, it will be a case of what the product is. Who are you looking to reach? What kind of branding you have. So I think a lot of it is difficult. Again, like I said earlier, I don't want to give you a kind of blanket on answer. No, and I'm not, I'm not looking for a cookie cutter answer. Let's let's say, let's say
2 (25m 6s):
I came up with a really cool new men sex toy. Okay. And it's, it's something that's different from anything else out there. And I just want your guidance as to, okay, how should we move forward? Maybe you can tell me, well, what would the questions be? What would you ask me about?
3 (25m 27s):
I would love to look at one the products and see if there's any ways that we can improve it in terms of technology based stuff that can improve, you know, create an even better version of the product would have look at the drawings that you have. And I'd also be interested in saying, well, what are your USP's? Why is this product different to anything else you've got out there on the market? Who are you targeting? You know, and look at things with you in terms of, you know, what your ideas are around the brand and the product, and who do you want to target? And then go work through that in terms of, you know, the phase one of launching one product, are you looking to launch further products? You know, how far are you with your branding, your website, your B2B, and your B to C communications, are you selling to the end consumer or are you looking for distribution?
3 (26m 17s):
So it would be a lovely long conversation of understanding what your needs are as a client. And then I'll be able to provide you with kind of Pacific ideas regarding your product and how we can take that to market.
2 (26m 31s):
Do you guys have like a questionnaire that is kind of good? Good. Okay. That's great. All right. Now, why do you think the market needs a collective like this?
3 (26m 44s):
As I mentioned earlier, I think, you know, times are changing and I think our industry needs to adapt to thrive. You know, we're collective of industry experts. Who've worked in this space for many, many years, so we can all, we all bring our strengths and we can offer a variety of different services, you know, from the people that have the experience and have the knowledge, you know, they've done, they've walked those steps themselves. So if one of these services that we offer can help a business, then it, that is brilliant. You know, that's what we want to do. Obviously clients can pick and choose what they need help with. And we have an option for them. You know, there are lots of agencies out there, but I kind of feel like with the collective, we offer something different.
3 (27m 27s):
You know, we do have those resources. We do have manufacturing facilities. We do have patient technologies. You know, we have got the marketing and merchandising arm of the business as well. So it's different to, again, it goes back to what I said earlier about rather than hiring six different agencies to do different things. You've got this with the collective, you've got this one stop shop as it were that caters, and that can cater across a range of services for the client.
2 (28m 0s):
What unique technologies and patents can you offer clients?
3 (28m 5s):
Okay. So we've got quite a few technology. We have time. So we've got things like I'm going to have to check my list here. So we've got some wing power who are our manufacturing arm. They've got a range of unique technologies and patrons, and they are, have a factory based in China. So they've got various technologies like body resonating technologies, touch sensors, data app services. I'm trying to think now what else I've got on my list, multiple bullet function. So we've got quite a few different technologies that we have patents too, that are unique to us.
3 (28m 51s):
And obviously brand brands or clients working with us would have access to those technologies.
2 (28m 57s):
Interactive type of products seemed to be the real future where a cam girl can, can get on cam. And she has a device and the man has a device or the man and the man or the woman and the woman, whatever it is, you know, and I know there's been some of that, but it seems to be an area where there's just so much potential. Talk a little bit about that market, where it's at and where do you think it's going? I
3 (29m 32s):
Think it's an exciting one to watch because obviously I still believe it's kind of at the early stages. So I think there's further development there and further scope to kind of create better products that connect. And it's very hot at the moment in terms of obviously people being away from their loved ones during the pandemic and connecting. So we have got quite a few things that we're working on behind the scenes to kind of make, offer a better offering of those services. So I think we'll see more and more of those type products where people can interact with AR or VR, or as you said over the internet through webcams or POL and they're watching.
3 (30m 17s):
So I think we'll see more and more technology going that way.
2 (30m 21s):
Do you think that's the future of sex tech?
3 (30m 25s):
I think it's one of the ways of going forward with sex tech. I don't think it's the only way, but I think that more and more people are open to going, you know, trying that technology. And I think there will be what's. I think that I think there will be a big demand for it. Absolutely.
2 (30m 43s):
What are innovations are happening in sex tech? Because I'm more of an internet guy, I'll be the first to admit it. I deal mainly with people with content sites and the times that I've been able to go to product shows and the like, it's always been fascinating to see what's new. We had seen, we had, you know, virtual AVN recently CES, which I think has some sex tech in it. Now, what have you seen that's?
3 (31m 15s):
Well, I can tell you, we've got an exciting range of products in house that really excites me. And I think, but yeah, I think we've got a really exciting range of products in terms of like where technology is going and what we can do. And I think also people are becoming more concerned with, you know, the ethical side of products as well. So I think that's going to be an interesting one to watch. And obviously the one we touched on earlier, the advance of kind of internet connectivity and yeah. The internet. So I think those are kind of the key ones I would kind of be looking at. I mean, obviously I'm going to be biased with your breeze and say, we've got a fantastic range of products.
3 (31m 59s):
I haven't seen anything like those on the market. You need to come and talk to us. I think those would probably be the key points that I would kind of highlight in terms of where we're going in terms of sex tag.
2 (32m 11s):
Okay. Any of those you can talk about? Oh, well
3 (32m 16s):
I think we've got a whole range of products on lights. So for example, we've got things that are, you know, voice controlled app controlled music, controlled, remote controlled, we've got things that heat up temperature control multimodal has various touch senses products that vibrate not just in this concentrated area, but wider. There's a lot of technologies that we have. Yeah. I mean, we do have kind of, we've touched on them on our website C to C collected.com. So there's more information there if anybody wants to kind of go more details. But what I would say is, come and talk to us,
2 (32m 55s):
You know, one, one thing that I've been hearing about lately, which is big, obviously with any connected devices, security, how do you guys address that?
3 (33m 6s):
Something that we are kind of looking to improve to sort of, because obviously one of the things we do is we're not looking to share data with the parties. So it's kind of, I think it's kind of making the customer more aware of and being more transparent and honest. So it's kind of fundamentally the customer's choice to switch on that day to accessibility or turn it off. But I think the key thing is as being transparent, so it's not being done secretly, I think what's gone wrong in the past has been the lack of transparency or people haven't realized that that data is being shared. Yeah. But I was talking more
2 (33m 44s):
About security in terms of, I've actually heard of situations where hackers have been able to access a women's pocket pals and you know, actually control them and, and make them go at amazing speeds and things like that. How are you addressing things like that? Well,
3 (34m 8s):
Data security is something we're taking very importantly. So that is something we are working on. But I I'll be honest with you, Bruce. I hadn't heard that.
2 (34m 16s):
Oh yeah. Oh, it's out there.
3 (34m 18s):
I haven't heard that. I got to do some digging on that one
2 (34m 21s):
With the interactive products. There've been hackers who have taken over, over people's devices. It's, it's pretty wild, but well, welcome to 2021, right?
3 (34m 32s):
Yeah, no tray. I mean, obviously we take anything like that seriously. So it's kind of, you know, working to constantly improve and to make sure that kind of thing doesn't happen. And obviously that the customer feels comfortable. Yes. When they're buying those types of products that they, their data is safe and, you know, with the hackability that limits, those kind of problems.
2 (34m 58s):
Absolutely. Now how will you address each client's potential needs and give them a unique service? It's
3 (35m 6s):
Kind of, you know, as we discussed earlier, it's kind of speaking to them and kind of working out what it is that the client wants. We ha we do have a well-structured, you know, fight tested five step collaboration process. So, you know, this normally starts, as I said earlier, with discovery and mapping, trying to understand the client's business, what their vision is. And then that will kind of help us then define a scope of work and the deliverables, and it's kind of working together. So it's not kind of like here it is the end goodbye, you know, it's kind of that constant collaboration with each other. So we kind of work with the clients is define the scope of work, the deliverables, and then discuss that with the client and then kind of create that final proposal or adaptable proposal.
3 (35m 55s):
Should I say to assure that everybody's aligned and on the same page, it's all about being a partner. Sorry. It is absolutely. So it's, you know, again, being transparent and you know, the client knowing in advance, what they can expect and what the costs are involved. There's no kind of hidden secrets. So it's all about communicating at every stage of the process with clearly identified milestones. You know, our strength really is that herb is a collective of these industry experts. You know, it's not just one person saying, okay, this is what we're going to do. It's all of us kind of thinking of how we can help the client and what else we can bring to that business.
2 (36m 40s):
Right. Fantastic. Well, Hey, Nina, I'd like to thank you for being our guest today on adults. I broke her talk and I hope we'll get a chance to do the scan really soon. My broker
1 (36m 49s):
Tip today is part three of how to buy a website. Last week, we talked about finding the right site to buy. Once you find it, what do you do once you've either reached the broker of the site or the seller review the information about the site, the broker should provide you with the following a profit and loss statement of at least three years. That's up to date if it's June and they give you financials only through the end of the previous year, you need to see what the site is doing now, not last year, if it's a pay site, getting username and password for the site so that you can review the content, ask how often the site is updated, get some history on the site. How long has it been in business, the story behind the site and why the seller wants to sell, get an inventory of the content and how much of it is current technologies like 4k, find out if all of the content is exclusive to that site, ask the seller.
1 (37m 45s):
If the content has ever been on VOD or DVD, see if there are any clip stores, the content is on find out how much the content costs to produce and what the current cost to production is. Very importantly, see if this operation can run without the owner, do they do the shooting themselves or did they hire someone to do it? And if there's an outside producer, will that person continue to provide content for the site, find out how many new joins and rebuilds there are a day, ask them what is the retention rate on the site and find out if they do advertising on the site and where they get their traffic ask for Google analytics access.
1 (38m 25s):
So you can see where the traffic comes from. This information will give you the opportunity to truly evaluate what it is you're buying. We'll talk about this subject more next week. And next week we'll be talking to Jack Armstrong from Magnum Rings.
0 (38m 43s):
And that's it for this week's Adult Site Broker Talk. I'd once again like to thank our guest Nina Saini. Talk to you next week on Adult Site Broker Talk. I'm Bruce Friedman.