Adult Site Broker Talk Episode 44 with Max Bergeson of Crak Media

Adult Site Broker Talk Episode 44 with Max Bergeson of Crak Media

Bruce F., host of Adult Site Broker Talk and CEO of Adult Site Broker, the leading adult website broker, who is known as the company to sell adult sites, is pleased to welcome Max Bergeson Network Director of CrakRevenue.

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Listen to Max Bergeson on Adult Site Broker Talk, starting today at

Guest Links


0 (7s):
This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on in our business. Plus we give you a tip on buying and selling websites this week. This week we'll be talking with

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First of all today, let's cover what's going on in our industry. The free speech coalition Europe has released a petition and a statement calling on the European commission to protect the rights of sexuality professionals, artists, and educators, while drafting the EUS new digital services act. The FSC Europe statement includes these recommended 10 steps.

1 (1m 18s):
Be added to the digital services act platforms need to put in place anti-discrimination policies and train their content moderators to avoid discrimination on the base of gender sexual orientation, race or profession platforms must provide the reason to the user. When a post is deleted or an account is restricted or deleted platforms must allow for the user to request a revision of a content moderators decision platforms must ensure moderation actions take place in the user's location. Decision-making on notices of reported content. Shouldn't be handled by automated software.

1 (1m 60s):
As these have proven to delete content indiscriminately. The notice of content is described in article 14.2 of the DSA should not immediately hold a platform liable for the content since such liability will entice platforms to delete content indiscriminately after report to avoid liability, which enables organized hate groups to mass report and take down users platforms must provide for a department within the company for complaints regarding discrimination or censorship platforms must provide a means to indicate whether you're over the age of 18, as well as providing a means for adults to hide their profiles and content from children.

1 (2m 43s):
Platforms must not reduce the features available to those who Mark themselves as adult or adult oriented platforms must set clear, consistent, and transparent guidelines about what content is acceptable. However, these guidelines can not outright ban users focused on adult themes platforms cannot outright ban content intended for adult audiences, unless platform is specifically targeted to children. As all the empire has joined over 50 adult businesses and organizations and committing funds and resources to pineapple support. We're excited to join on as a sponsor adult empires, Collin Allerton said Leah and her team are seeing a growing need for their essential services.

1 (3m 29s):
We're glad to help join this worthy cause I encourage other adult business owners to contribute as well. Tenant express gratitude for the sponsorship. We're extremely grateful for the generous contributions from adult empire to help our organization expand, reach across the world. She said their support yeah. Helps us provide stigma free therapy to adult performers who are struggling. I'm humbled to be part of an industry that's standing together to support its workers when they need it. The most, the group founded in 2018 has so far connected over 2000 adult performers and industry members to mental health services, including free and low cost therapy, counseling and emotional support visit pineapple or follow the group on Twitter.

1 (4m 16s):
Adult site broker is a proud sponsor of pineapple support. Now let's feature our property the week that's for sale at adult site broker, we are proud to list for sale. A network of two mainstream flirt chats sites. The websites are currently run on someone else's system. Unfortunately, that platform will go out of business soon because of this, the owner decided to sell the websites at a very reasonable price. The sites get their traffic from the UK, Australia, Belgium, their lens and New Zealand, both are mainstream flirt, chat websites with credit monetization on a pay per message basis. They have a loyal customer base of over 27,000 real members with many customers still active from 2017.

1 (5m 1s):
Some have spent more than 10,000 euros. The average customer spends 450 50 euros. The sites have very steady recurring revenue with them, very low overhead, and a proven ROI of 900% on every Euro spent on affiliate marketing. These sites have room to grow from where they are now. The weekly upkeep for the sites requires very little time. And most of the work consists of promoting the sites to bring in new customers and tease the existing 27,000 strong member database. Many great markets are yet on tap for these sites, but could easily be added such as Germany, France, and the USA.

1 (5m 41s):
Thanks to the non adult nature. You can easily promote them via Google and email. You can buy these two great sites now for only 484,000 euros. Now time for this week's interview. My guest today on adult side broker is max Bergeron of crack revenue. Max, thanks for being with us today on adult side broker talk.

2 (6m 5s):
Hi, Bruce. Pleasure to be here.

1 (6m 7s):
Nice to have you max. Now with over 10 years of experience in technology, customer service and web marketing, max has achieved tremendous success as crack revenues network director working for one of the world's top CPA networks. He uses his strong technical organizational and leadership skills to lead his team and the network into the next phase of affiliate marketing. Grech revenue is an international and industry leading CPA network specializing in web traffic monetization and online marketing solutions with 250 million plus on affiliate commissions that have been paid out and 35,000 plus affiliates, they're driven by performance and results as they lead the next phase of affiliate marketing, thanks to a skilled team of professionals.

1 (6m 56s):
They aim to provide a unique experience to their affiliate and advertiser networks. Grech revenue is proud to be recognized as an industry leader across the globe, max, you launched the mad March contest, and I know this is going to be coming up like at the very end of March. What's the contest. Exactly.

2 (7m 15s):
Yes. So mine, March contest is actually correct. Caribbean use yearly event, obviously referring to the famous basketball tournament that's happening like every year in the NCAA this year, athletes can participate for a chance to win one of four bundles that will actually include a basketball Jersey. I ran the game ball and a pair of customized sneakers athletes simply have to reach a minimum of a hundred payout in March to be headed to the final dress. So pretty simple, if you want to participate, just log into your platform and then to the, to the contest.

2 (7m 57s):

1 (7m 58s):
How, how often do you guys do promotions like that?

2 (8m 2s):
The man much contest is actually a promotion. We like to run every year. I think we've been doing it for athletes four years in a row. Now we also hold a major contest like every December where athletes can unlock cash bonuses by beating their previous month commissions. I'd say we like to have these recurring events throughout the year to create that, that hype knowing when the next promotions will, will be released. It's like the black Friday, everybody knows it's in November and we're all waiting to see what the good deals will be. Yeah. So yeah, we hiked to, to have these concerts, like pretty much like every would be time of the year.

2 (8m 45s):

1 (8m 46s):
Kind of, what kind of response do you see with these contests and how do they impact your business? Like

2 (8m 56s):
Usually the, the, the responses is pretty good. I think that we, like every week, every year we try to be as much original as we, as we can be. So we're not like keeping these, these old concepts, like over and over and for us, like promotions are definitely there to reward athletes first. So to tank everyone for, for working with us. And yeah, we also like to build these, these promotion with some kind of a challenge element to it. I think we all know it, like the athlete marketing space is a competitive one and athletes like prove what they, what they can do.

2 (9m 37s):
So our promotions are all sort of pretext to give affiliates an extra challenge and like to trigger there in the reframe for proving, they can be the best at what they do.

3 (9m 48s):
Okay. Okay. That makes sense. And do you find that affiliates are particularly competitive?

2 (9m 54s):
Oh yeah, definitely. Definitely. We, we had this, we had this new system like two or three years ago, which is actually a hen house ranking, a leaderboard system for affiliates. So in our platform, if you're an athlete with us, you're, you're given actually earn rank and a status within these, this ranking, you can access like different perks, goodies bonuses, and yet the, the, the ranking system at retribution is definitely one of the element that, that athletes loved the most.

3 (10m 36s):
Yeah. It kind of sounds like the competitive nature. It almost sounds like a lot of these people took part in sports at one point in their lives and I'm sure, you know, a lot of them personally being in the position you are, is that kind of the case?

2 (10m 52s):
Oh yeah, definitely. And I think that one point in common that all I feel it's have, or, or even if they don't know it is that like entrepreneurship flame inside them to be their own boss. And so, yeah, I think it, it makes sense.

3 (11m 10s):
Well, I mean, why else would you be an affiliate unless you wanted to do your own thing, right? Correct. Okay. Were you an affiliate at one time by the way now?

2 (11m 21s):
No. I actually discovered athlete marketing through a true crack when I first joined the company. So it was like totally new for me.

3 (11m 31s):
Tell me, tell me the story of when you first joined crack. How did you find out about 'em and how did you end up getting your first position there?

2 (11m 40s):
Yeah, so actually I think it's the most common like situation, like knowing someone at the company. One of my best friend in the, in the company is actually Arno, which I know a lot of people will we'll know we'll know about. So yeah, I was actually working at Apple retail back then. So like different background working as a manager there and yeah. Bored from yeah, totally, totally. And yeah, just got bored of like doing the same thing, like over and over Arno was actually like already working for, for cracking.

2 (12m 24s):
Yeah. We just had a, like a beer one time and he told me like, Hey, we're looking for someone. It was actually a dating position back then. And yeah, just made my way to the, to the interview and, and ended up with crack started as an athlete manager. And yeah, it's been six years now. Just like grew my way up to the, to the management position.

3 (12m 50s):
Yeah. You've, you've really climbed the ladder. Haven't you?

2 (12m 53s):
Yeah. I've tried. I'm working hard actually. So, so yeah, I've been like, like I said, started as an eye foot manager transferred to, to a position of team leader and yeah, I think I've been, I've been in the manager position for five years now. Yeah. So yeah, in one year I try to, I kind of like grew my way up.

3 (13m 17s):
That's awesome. You better tell Nick to watch out now, what does the follow the whale tagline mean?

2 (13m 26s):
Nice. The full of the whale tagline is actually a reference to how correct review was started back in 2010. And yet only a few people know that, that our CEO, Nick started as actually as a NetFlow yet. And the CPA platform was actually born from his own need to gather, you know, many trade tracking data all at the same place. And this actually became an opportunity to other offer affiliates that kind of like same one-stop shop for their tracking and to share with them the best offer. We were like running ourselves.

2 (14m 8s):
So full. The whale actually means like buy affiliates for affiliates. Right. So we're just like going, it's like, Hey, follow us if you want to be successful in Affleck marketing.

3 (14m 20s):
That makes sense. Yeah. Yeah. I remember your, when your company launched, say it's been 10 years, that sounds about right. I remember seeing axle, Nick and Fred showing everyone the presentation at the Phoenix forum on the patio. And it was pretty revolutionary at that time. So what's changed with the company since then.

2 (14m 42s):
The company definitely grew bigger. I just like hearing like this week that we were now close 250, like as employees, mostly all in Quebec city working under the same roof. So that's pretty cool. And yeah, I think, I think actually the, the one thing I love the most about what change is that nothing really changed, meaning that we're still like focusing on this same verticals, developing that expertise. So we're still very strong in cam dating.

2 (15m 23s):
Obviously we've had it like new stuff to our portfolio we've been working with with the ed vertical lately. But yeah, I think that nothing really changed. We're just like keeping to, to, to focus on, on the same thing, but making sure we're, we're just like better and better at what we do. And I think this is probably one of the most like successful thing we we've done is like not changing our, our direction all the time keeping or yeah.

3 (15m 59s):
What do you attribute the company's incredible growth to, I mean, hell, there's a lot of people that have come and gone since you guys started.

2 (16m 8s):
Yeah. I'd say again, that's one of our, like one of the good things that we do is, is to develop those strong partnerships with, with our advertiser and, and other partners. So, so for us, like partnership of has always been like important. This is mostly why I've been like traveling the world like every year to make sure we go see her partner is like face to face, shake hands, have some good times like with them. And yeah, I think like today, this is probably what, what is explaining the most like or growth is that now we're able to develop like things that you won't find anywhere else because of those strong partnerships or advertiser.

2 (16m 58s):
Like they they're trusting us. They know that we can bring them like good traffic and yeah, all of this is, is resulting in providing athletes with, with the best stuff we can.

3 (17m 11s):
Yeah. And it's amazing to me that the people that I run across who are even newbies in the business that are familiar with you guys and asking me, Hey, what about crack revenue? What about working with crack revenue and they're, and they're familiar with you. And I almost feel like asking them, well, how are you familiar with them? But when they ask me, I always go, Oh, these guys are the best. You know? I mean, I know the, I know the owners, I know the guys that work there and management positions in there they're phenomenal. I mean, yeah, you definitely want to work with them. There's no two ways about it. So I guess that's a good testimonial. Huh. So what's the benefit for affiliates to work with you?

2 (17m 50s):
Yeah, like I said, obviously, to get access to top converting products. So that's, that's one of the basics. I, Sarah, like our, our team of internal media buyers and analysts is also constantly like testing funnels and, and creatives. So all of that data is being used to provide affiliates with the best offers and the best material again. Correct. Driven you being in the industry for so long and being a major player also made us develop those, those strong partnerships. And yeah, I'm also very proud of the high level of customer service that we're, that we're, that we're providing.

2 (18m 31s):
So obviously I'm gonna, I'm gonna preach for, for my own team, but yeah. Whether you have like your own like dedicated that field manager or not, you'll always be able to live chat with someone competed and to access like expert tips and tricks and yeah. And we speak French. So if she wants to have support in French, we can, we can do it also. So yeah. That's pretty awesome.

3 (18m 58s):
Absolutely. Absolutely. And you mentioned data, obviously big data is a huge item in the business world today. You guys seem to use it better than others. Is that a pretty good assessment?

2 (19m 17s):
Yeah, we try to actually we've been working like super hard, especially in the past, like two years to make sure that all this data that we were like working with. So, so either from the, the media bio operations, either from the affiliates operation, so w we've been working super hard to make sure all this data was actually made available on the platform for affiliates and yeah, as of today, if you're an athlete with us and you want to find the perfect landing page, you want to find the perfect offer. You want to make sure that's, you're using the best flow for like a specific country.

2 (20m 4s):
You can have access to all this data directly on the platform. So yeah, we're trying to make sure to, to use that data the right way and that we're allowing affiliates to benefit from it.

3 (20m 17s):
Okay. Now, how is what correct revenue does different one from what's being offered by other CPA networks?

2 (20m 25s):
I think that the one thing that really sets Cracker and you apart is this and include the platform. So I was telling you a little bit about it. If you're an athlete, you know, that most platforms like out there, they pretty much look all the same, pretty much a catalog of offers. And like basically a stats panel, our platform is offering like very different user experience. So obviously we're, we're powered by by tune, but the front, the front end interface for the, for the Philip is a complete different, like, experience, very easy to navigate, packed with marketing tips, tutorials, advanced insight, you're going to find or latest blog articles.

2 (21m 17s):
There's a bunch of stuff that you're not going to find like in other CPA networks. And yeah, you'll be surprised how often you'll want to log in just to see if there's something new on your dashboard or that you went up on the, on the leaderboard. So yeah, the platform has always been like something very, very distinctive.

3 (21m 38s):
How often do you guys update the platform?

2 (21m 41s):
Pretty much all the time. So whether it's a new offer, it's a, it's a new blog posts article. Honestly. It's pretty much like updated like every day with new content.

3 (21m 54s):
I mean, in terms of like a 1.0 2.03 point. Oh, how often do you, do you have improvements in the platform?

2 (22m 5s):
We're pretty much like releasing like new features. I'd say athletes one or two features like every month. Wow. That's for sure. We have these a roadmap station, like all the time to make sure we're, we're always working on, on something new, releasing a new feature, releasing a new page, releasing a new tool. Yeah. Honestly at least one or two items a month. Yeah.

3 (22m 36s):
That's crazy. Well, I think that in itself set you guys apart because I think a lot of people rest on their laurels and I've always known you guys not to be a company that does that at all. Part from tested conversion funnels. What else is crack revenue offering to affiliate?

2 (22m 56s):
I was talking about the athletes ranking system. So I think this is definitely something our, our athletes or are enjoying. So yeah, based on their year leak commissions, the athletes will get a rank and a status to enable those, those per exam and goodies. So we started, like I said, this initiative, I think it was like two or three years ago. The cool thing about this year is that I'm super excited to say that 2021 will bring it's a lot of new, cool stuff to the ranking system. So if you're already an affiliate, you already know the ranking system, make sure you stay tuned because we're going to be releasing you perks and you goodies for the FOS using the, the ranking this year.

2 (23m 51s):
And yeah. Other than that, correct, your new we'll we'll offer you custom creatives. If you're a media buyer, we're gonna give you SEO insights. If you were building your own website and want to make sure you'll rank on Google, we're going to give you strategies on how to keep your accounts healthy if you're using social media. So we'll pretty much become your best friend if you're willing to team up with us.

3 (24m 18s):
Sounds good. Now, you guys are a CPA network. Talk about the advantages of CPA over other revenue models for affiliates.

2 (24m 26s):
I think that's one of the advantage of working on a CPA basis is that ability to, to make sure the revenue model is adapted to your, to your reality or to the level of development that that's you're in. So obviously this CPA, like revenue model is going to offer like either like a PPL model or a PPS model. So whether, if you're trying to, like, if you're a media buyer, you're going to want to have like that Quaker cashflow to make sure you can like invest in you campaigns and stuff like that.

2 (25m 15s):
So if you're into this, you can't focus on, on PPL. If you're in for, for a longer run or if you have those super qualified traffic, you can choose the, the PPS model. So I'd say that, that the advantage of working on the CPAs, definitely that kind of like, like flexibility that the model is, is actually offering to the affiliates.

3 (25m 42s):
Okay. Now what's the current state of affiliate marketing in the adult space. And how has it changed in the time you've been in the industry?

2 (25m 52s):
I like this question because I am always talking to people who've been there for so, so much longer than me. So yeah, I'm still, I'm still a rookie in this industry and like, it was singing earlier. I've only been there for six years, so it sounds like nothing, but yeah, things certainly changed. Like I remember back then Instagram, Snapchat, those platform were not as popular as they are now dating. Certainly not as popular, like as a Netflix marketing vertical. I remember my first, like I remember one guy was sparking the team man, and he was talking about making, like dating with his epaulets and everybody around was like, Oh man, like that's a cool product.

2 (26m 42s):
Like that's a new product. I've never this. So yeah, it changed a lot right now. Like dating is just like everywhere. And I think we also, we also saw change in the type of content that users are, are actually looking for. Like self-promoting material, like is definitely on the rise platforms. Like only fans Patri on stuff like that. So I think this is probably what's changed the most. Okay.

3 (27m 11s):
Now how kind of filling it's get the most from working with correct revenue?

2 (27m 16s):
I like this question. Talk to someone, make sure you talk to someone at your, at your network. This is honestly the best like advice I can, I can give to athletes. Make sure you're you're working with, with a person like sometimes. Absolutely it's and that's totally fine, but they, they like to keep things hidden from, from their food managers. So they want to make sure like nobody's like stealing their, their ID is their concept and their flows and that's totally fine, but make sure you talk to someone, make sure that you're creating that, that, that contact with someone because they will give you the best insight.

2 (28m 6s):
They will unlock offers that are not in your dashboard. They will offer you better payouts. They will give you like insights. So again, I wasn't, I was telling you, like, we can become your best friend, but that's, if you're willing to team up with, with us and for me, that's definitely like one of the most important element. Make sure you talk to someone.

3 (28m 31s):
What do they think? What their secrets they think they invented the, the new recipe for the next slice bread.

2 (28m 40s):
Yeah. Well I think that ethically it's always, always want to make sure that they, they have the most performing stuff and that if they have a new ID, they don't want it to get like, and, and, and that's fine.

3 (28m 55s):
That's sounds like paranoia to me. I mean, if I'm working with the company, I lean on the company to help me, help them, help

2 (29m 3s):
Me. Right. Yeah.

3 (29m 5s):
I mean, the whole idea is it's a partnership, at least that's the way it's supposed to be.

2 (29m 10s):
Yeah. Correct. We're we're supposed to be a team.

3 (29m 13s):
Fortunately, a lot of affiliates don't really work that way. Right.

2 (29m 19s):
I would say nuts most of them, but that's also our job to, to make sure they understand like what we can like bring to them. That's a challenge for, for my team. They, they have to show what they would, they can actually bring. Yeah.

3 (29m 35s):
Yeah. The message has to be, Hey, I'm not here to steal any ideas from you. I'm here to give you more ideas to help you make money. Right.

2 (29m 44s):
Yeah. And they have to tell you what's what's in it for you. That's the main, that's the main thing.

3 (29m 50s):
Yes. Well, that's always, that's, that's just part of sales, my friend, you know that, I know that when you were, when you were, when you were selling, selling iPhones, it was the same thing. So, so although people walk in, they buy iPhones, you know how that goes. So, but I think crap, I think, I think crack has kind of gotten to that point in this industry, to be honest with you. I think you guys, I think you guys get a lot of, a lot of people coming that I've already decided they're going to work with you. And I think that says a lot about the company. So yeah, I think, I think that goes without saying, what are some of the biggest challenges affiliates have today?

2 (30m 34s):
I would say that acquiring like qualified traffic will probably like be one of the biggest challenge of the, of the industry. So, so I don't think like getting traffic, like isn't like is as much as difficult, but getting traffic that will actually convert and be qualified for the type of offers that you're, that you're looking for will definitely be a challenge. I think that lately, like regulations following the rules is definitely, I would say a newest challenge for the, for the, especially for the adult film industry.

2 (31m 21s):
So making sure you're, you're stepping out of the gray areas, making sure you play by the book. I think these are, these are challenges that we didn't have so much like before, and yeah. You just have to, to play by the book, if you want to, to do it in the long run and making sure the, the, the advertiser will we'll let you run like the, the products the right way.

3 (31m 53s):
What kind of regulations are you referring to?

2 (31m 56s):
Mostly everything about like regarding content. Yeah. So making sure that's your, that's your promoting content that you own. So not stealing stuff. I was talking about only fans, like getting content from a platform and like pushing it somewhere else. I think like a bunch of affiliates, sadly. We're we're doing it. And yeah, like we just have to, to go to go to, to, to leave that behind

3 (32m 31s):
You mentioned quality of traffic and as time goes on, it seems like every year a higher of the worldwide traffic is bot traffic. I mean, how does, how does somebody deal with that?

2 (32m 47s):
Yeah, it isn't easy. I think like in the end, it's just a matter of like, knowing, like knowing what your traffic is knowing what's your, what's your sales funnel is. So obviously if you're buying traffic, you have to trust your, your ad network to make sure you're receiving quality traffic. There's a bunch of like super qualified ad networks out there that you can team up with after that, if you're into bringing traffic throughout like social medias or throughout your, your own website, I think it's just the thing of like, knowing what's your, what's your stuff is making sure you're tracking your stuff like correctly and yeah.

2 (33m 34s):
But, but traffic is definitely like a challenge out there too.

3 (33m 39s):
Now what's ahead for crack revenue.

2 (33m 41s):
That's an interesting one. I think again, correct. Revenue will definitely CLI continue to, to grow. We're exploring like you new segments for, for this year in the years to come. So I can, I can't really tell anything today, but new things are definitely going to be, to be interesting for us. Like in the, in 2021, 2022, I was telling that that crack didn't really change in terms of like, what are the, the, the focuses. So I think that we're still continue to, to focus on, on cam on, on bidding, on these huge vertical for the adult affiliate marketing industry.

2 (34m 31s):
And yeah, we're, we're just gonna keep growing our expertise. And I was thought I was talking about the new ranking system. So you a new goodies, you perks new ways to make sure or affiliates are not just only rewarded by their commission and stuff like that. But we're also adding like some kind of new value to their, to their partnership.

3 (34m 56s):
Okay. That makes good sense. You guys know you guys, aren't a hundred percent adult though. Are you

2 (35m 3s):
Correct? A couple of years ago, like two years ago we started developing new partnerships, like within the erectile dysfunction vertical. So that was not like totally adult. Like, even if the audience is pretty much like, like similar and one of the thing we try to do at correct your view is just to make sure that we're offering verticals that fit with or athletes want. So tomorrow the four athletes were to ask for, I don't know, sweepstakes well would be trying to give them the best, like sweepstakes, like portfolio offers that, that we can, we're also trying to like follow what the crowd wants.

1 (35m 54s):
Yeah. Yeah. That makes sense. And you guys do mainstream dating too, don't you?

2 (35m 58s):
Yeah. Yeah. We're offering either adult or mainstream dating. Okay.

1 (36m 2s):
Okay. All right. Now what do you see changing in the affiliate space in the next three to five years?

2 (36m 10s):
I think we'll definitely like see new platforms coming you ways of generating traffic. Yeah. That's all the way is changing. We've seen like different things like for the past, like three to five years, I think we're, I think we're gonna see again, like you ways to, to generate content and new type of websites, we're gonna see like disappeared. Those shady websites that were, that were out there. That's pretty much.

1 (36m 44s):
Okay. Well, Hey max, I'd like to thank you again for being our guest on the adult side broker talk, and I hope we'll get a chance to do this again really soon.

2 (36m 54s):
It was totally my pleasure, Bruce. Thanks for having me.

1 (36m 57s):
Pleasure was all mine. My broker tip today is part, one of what to do to make your site more valuable for when you decide to sell it later first, make sure you're converting as much of your traffic as possible. Traffic's expensive, whether it's search engine, traffic, review, site, traffic, or affiliate traffic, you pay it a lot for this traffic. So make sure that when someone lands on your site, you give them every opportunity possible to either spend money or do whatever it is you want them to do. In the case of a pay site, make sure your billing options allow as many people as possible to buy, have multiple ways to pay in North America. Most everyone has a credit card, but in other parts of the world credit cards, aren't used nearly as much in Europe.

1 (37m 42s):
For instance, credit card usage is low. So look for billing options that will match the areas where your traffic comes from in Europe, ACH and debit cards are used a lot in Africa and other developing nations. Many people pay by mobile to your homework and find out how people pay in the regions. You get. Most of your traffic, it will make you more money. The worst thing you can do is get a visitor, have them want to buy, but since you don't have their preferred way to pay, they can't buy. If you're looking for suggestions, feel free to get in touch with me via my website. Along with this as to improve your user experience, make your site attractive and easy to navigate.

1 (38m 24s):
People have more options than ever these days. I can't tell you how many sites I go to. Even some that are owned by large companies, where the navigation isn't obvious to the user, you poke around the site for what seems like an eternity to do something that should be relatively easy. Keep it simple. Before you launch any changes to your site, ask your friends to go to the site and check it out. Unfortunately, designers and tech geeks don't think like us. You need real people to look at your site for you. The same kind of people that will be visiting your site next, make a good offer. If you're selling something in the offers and good, you're not going to make money. It's plain and simple as that.

1 (39m 5s):
And if your offers to contact you or get more information, then make the offer attractive and easy to understand. If you're selling something, make buying easy, show them an easy way to buy and then leave, help them by making suggestions on what to buy Amazon is the best at this. They always have suggestions on what to buy based on your buying and browsing history. They use AI to do this. There are AI engines available these days at a modest cost. Look into this. If you can, don't clutter up your site with unnecessary items, buttons, and images. Keep it as simple as possible. The best and most successful sites are the simple ones.

1 (39m 45s):
The ones that lead you to take the action you'd like them to do. It's not that hard. Just remember when you're putting together any site, try to think through the buying process, like a human being, whatever you do, don't turn over that process to your designer. Don't just say, build me a website. What you'll get out the other end will not give you what it is. You're looking for. Give them as much direction as possible and make it easy for them to build a site for you that makes your business succeed. We'll talk about this subject more next week. And next week we'll be talking to Harry VAR white and that's

0 (40m 26s):
And that's it on this week's Adult Site Broker Talk. I'd once again like to thank our guest Max Bergeson. Talk to you next week on Adult Site Broker Talk. I'm Bruce Friedman.

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