Adult Site Broker Talk Episode 23 with Connor Young of YNOT

1 (7s):
I'm Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on in our business. Plus we give you a tip on buying and selling websites this week. We'll be talking to YNot CEO Connor Young. Adult Site Broker is proud to announce Adult Site Broker Cash the first affiliate program for an adult website brokerage. With Adult Site Broker Cash you will have the chance to earn as much as 20% of our Broker commission, referring sellers and buyers to us at Adult Site Broker.

1 (53s):
Check our website at adultsitebroker.com for more details. First of all, today let's cover some of the news going on in our industry, French police have questioned for people connected with the local adult entertainment industry during an investigation of rape pimping in human trafficking. According to reports, too, of them including Pascal Op, talented producer for a French boot cocky Site were arrested after the interrogation. NUS is slowly coming out of France via Twitter and the mainstream press, but it appears the investigation has been going on since February. And this latest development began unraveling last Tuesday, Pascal Op, notorious among French gamers and formed Wellers for us as extreme Gonzo scenes featuring is trademark bald heads, sunglasses and dead pan expression and producer.

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Matt Haddix have both been named by news publication 20 minutes as having been questioned police claim. The group has been under surveillance since February and alleges. They have evidence that some of the models did not properly consent to having sex with multiple partners had ex described by the press as a producer and content Broker between the amateur producers and some of the largest European platforms has been released, but temporarily banned for many work and Adult entertainment. Another news publication Ladette phene reported that five potential victims have been identified. I knew you're a judge authorized strike three holdings last week to serve an internet service provider with the subpoena in order to identify the individual associated with a specific assigned IP address that strike three claims has been downloading, copying and distributing their copyrighted content using bit torrent technology in an October 9th decision Southern district of New York magistrate judge Barbara Moses granted strike three's application to serve a subpoena on Verizon, which would permit it to identify a John dos subscriber by their name and address with a specific ID IP address.

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Judge Moses, granted strike three, his application subject to certain conditions to protect a subscriber associated with the relevant IP address from harassment or unnecessary embarrassment strike three holdings is the company that produces in markets Adult content under the umbrella VIX in media group, including popular studio, tushy, blacked, Vixen, and deeper FCC chairman. A sheet pie. It has announced at the agency will issue rules deciding when website operators moderation practices over a third party, content leaves them exposed to potential legal liability. Following president Trump's directives and his May 28th executive order Trump's executive order on preventing online censorship called for the FCC to propose regulations for section two 30, have the 1996 communications decency act.

1 (3m 55s):
And as the FCC to examine whether actions related to the editing of content by social media companies should potentially lead to the firms, forfeiting their protections under section two 30 PI emailed a statement to inform that the FCC will begin doing rulemaking to clarify the meaning of a law that gives a broad legal immunity to social media companies for their handling of users. Post Bloomberg news reports, many advanced and overly broad interpretation, but in some cases, shield social media companies from a consumer protection laws pirate in a statement that echos the criticisms of section two 30 by justice, Clarence Thomas that were attached to a Supreme court decision recently not to hear a case.

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Social media companies have a first amendment right to free speech PI said, but they do not have a first amendment, right to a special immunity, denied to other media outlets, such as newspapers and broadcasters. Trump has been tweeting regularly in all caps repeal section two 30 after a tweet complained about Facebook and Twitter news content moderation. Stormy Daniels will headline Larry Flynt hustler club in Nashville, a tonight and tomorrow. The ladder booking has also the night and location of the next presidential debate in what was an absolute coincidence that in no way, intentionally coincides with the upcoming debate, we bookstore me for the mid-October because she is simply put the most popular adult entertainment Starr on the planet said Ryan Carlson, the club's director of operations.

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She draws sure-fire crowds everywhere we Booker, and we're confident this upcoming performance we'll be the same. We sold out of presale tickets within 72 hours. He added, we did extend a formal complimentary invitation to president Trump, Mike Durham, the chains regional manager said, but we haven't heard yet, despite the fact that many high profile government officials regularly patronize our higher end club's it seems like mr. Klemp, mr. Trump wants to avoid ms. daniels' perhaps there or some lingering feelings there that haven't yet been resolved. Do you think now let's feed through our property the week that's for sale that Adult Site Broker, we're proud to offer for sale porn.ceo and amazing Adult domain name.

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2 (7m 5s):
Pleased to be here is something we've been wanting to do for a while now. So I'm glad I got a chance to connect with you here.

1 (7m 12s):
You're a hard man to pin down. So Connor is the founder of the Ynot Cam Awards and the co creator of Ynot Cammunity it's a, you don't wanna try to say that three times an annual conference for Adult industry models. He is also the chief architect of why not Mail Connor's latest project is why not. Summit a virtual trade show for models, webmasters and business executives. Connor started in the adult industry in 1997, as a developer building websites designed to send traffic to various industry affiliate programs and is 23 plus years of experience. And Adult he spoken at countless conferences, served on the board of the free speech coalition and was an expert witness for the ACL you and is successful challenge to Copa based out of Austin, Texas Conner is an enthusiastic fan of martial arts and baseball, sadly of the Los Angeles Dodgers a he's also an avid gamer and a lover of both mainstream cinema and live music.

1 (8m 13s):
He earned his BA in English lit from CSU Sacramento and his masters in English lit from university of Houston. Okay. Connor so let's start with the obvious question. You grew up on the Monterey peninsula in Northern California, what dark forces and a trauma caused you to become a fan of the Dodgers and not the beloved local nine to three time world series champions of the last decade, the San Francisco giants.

2 (8m 41s):
That's an excellent question. Excellent question. So a good actually. Yeah, no, that's a good one. That's a good one there where the, actually a two things that, that sort of came together at the right time to a, to cause that, to happen, setting aside that I'm just of rebellious by nature anyway. Right. So if, if everybody

3 (8m 58s):
I've never, I've never heard that about, you can see.

2 (9m 1s):
Yeah. I'm like I took French in high school. Right. Cause everyone told me I had to take Spanish. So it's just kind of in my nature. But a, I was on a M a T ball team when it was a kid and I was the cleanup hitter for the teeball team. And we got a sign, the Dodgers, I was too young to really know any of this stuff I'm at the time. And that just is the luck of the draw and realizing

3 (9m 22s):
You got it cursed or somebody who didn't like your team.

2 (9m 25s):
Nope. Had no idea. I like the color blue. So it worked out and I grew up around all of these giants fans, you know, my, my grandfather and my, my, my relatives, my cousins. And I took nonstop s**t for where, you know, I have my little team Dodgers or, you know, shirts and what not. They gave us, I had took nonstop s**t from giant fans. And it, all it did was make me kind of hate. And it was like, Hey, f**k you, you know, that's my team. Then, then shortly after that, the 1981 world series happens. So I've been taking s**t from these people, my uncle who was a big A's fan actually, but obviously we would have defaulted the giants over the, over the, over the Dodgers and the Yankees were paying the Dodgers.

2 (10m 8s):
So he was just, just given me endless luck and grief about this and the Yankees were going to kill him. And I was only like, I don't know, like nine at that time. So I, I bet him like, I'd bet on my five bucks, you know, the Dodgers was going to win and you know, you know, that story, they went down two games to nothing and then came back in when the world series, at that point, I was just hooked too. It just was a, a a hundred percent as part of my identity. I was, I was a Dodgers fan and in the, in Monterey and it was, it was really fun, so much fun that I was the only Dodger fan of my high school. It was a smaller, private high school, 500 people. And I'm, I had the, you know, what I was staring down, you know, that 1988 Oakland A's series. Right.

2 (10m 48s):
And I was staring down that game, one loss that, that the Dodgers turned around with the Gibson home run, knowing I was going to have to go to high school the next day, when everybody at that high school would have been gutting for me. And I was just sitting there just fricking dreading it and it gives them, hit that home run. And man was I happy to go to school the next day, big grin on my face, looking for everybody. Hey, where is everybody? Is Greg came out last night. Yeah, it was just part of my identity. So I grew up going up to a, I actually know a lot about the giants, right? Cause I went up to so many games in San Francisco, decked out a Dodger gear, taking ship, people, throwing beer cans out at me, you know, ah, what was their favorite or a real clever duck with lodgers.

2 (11m 32s):
So that was their favorite get dumped, just throwing out at me all the time. But that just, that just entrenched me all the more of just made me a lot of my team all the more. So it was, it was actually kinda fun growing up in that environment, being a Dodgers fan,

3 (11m 45s):
You mentioned that 81 series, I actually had a press pass for that series. And I was a M I was working for MLB productions. Pretty much has a gopher, but I actually spent part of that series in the a and the, a camera dugout, so on the field. So that was, ah, that was kind of fun. It really was. When did you get started an adult and what was the industry like back then?

2 (12m 11s):
Oh yeah, so actually the interesting thing, what sort of started being Adult was when I was in college, I was running a bulletin board system before the internet. Right. So I did that mainly it was developed, you know, learning to write software and it was kind of fun to have this set up this board. It was sort of a project and sort of a hobby, but it was really expensive to set these things up. You had to have multiple phone lines for each person connected to the bulletin board system. The CD rom was a new technology, or, you know, so like those drives were expensive. So all the stuff was an expensive hobby. And I set up a little Adult section on the bulletin board system for people to download images and stuff and pay coz I was trying to cover up some of the costs and it was the only thing that ever made me any money.

2 (12m 56s):
So when I, when the internet showed up, it sort of killed boards. Nobody was connecting to bulletin boards anymore when the internet was around. So it was a, well, if you can't beat them, join them. So I, I decided to learn HTML and I have these CD ROMs full of Adult content from The from the bulletin board days that I had licensed and a thought, alright, I'll just make some galleries with this stuff. So I set it up, I set up some galleries and I didn't know what was legal, right. It's like, can I put this stuff online? I'm not going to get in trouble. So there was a, you know, Hey, Friedman right, who over at pace. And he also had a program back in the day called Adult sites, as I G H T S Adult sites.

2 (13m 36s):
And it was an age verification system and they called it. But really it was a way to make money. So the idea was you signed up with a credit card For, you know, so much for a year. It was like 20 bucks for a year and you get access to these thousands of sites. So I made some galleries with the content I have, I had licensed and figure it out. I'll give it, give it a look and see what this is like. And I better put it behind this age verification. Cause I don't know if that's legal or not. I wasn't really expecting to make money. I figured I might make some beer money. So I put that up. I went away on a trip and I think I submitted it to Yahoo or something at the time. And I'm when, the way on a vacation and came back two weeks later and I've had made like a couple of, a couple of grants. We have a simple, a gallery.

2 (14m 18s):
So needless to say the industry sort of pulled me in at that point. And

3 (14m 23s):
It kind of reminds me a little bit of the movie middlemen.

2 (14m 27s):
Yeah. That's an interesting movie. Yeah. And obviously we need to know those guys well.

3 (14m 31s):
Oh yeah. Oh yeah. Now what do you think is the biggest difference with the industry today versus five or 10 years ago?

2 (14m 40s):
Yeah, so, so back then it was really, it was all around people, you know, who were doing what I was doing. So like little web developers, we call them webmasters are, or are affiliates even I'm and was built around them. There were large programs, people who had money that set up large internet programs, they would go out, compete for these affiliates or webmasters, try to bring them under their programs and get them sending traffic to their sites. So if you went to shows, you went anywhere, these were the people who were getting wind and die. And that's what it was all about at the end of the day today though, it's a very different world, right? So the The, if you're just an affiliate starting out and you're trying to do that gain, you can do it.

2 (15m 22s):
If your good, you can make money, if you're good, but it's not a slam dunk. It's not like you just built some sites, put the bucket out and wake to catch up the money. Right. It doesn't work that way anymore. I'm sure. So a lot of the people who are making a lot of money are actually the performers, right? Models, clips, artists, and their, in this unique position of being both the content producer because they are usually shooting their own content. And then there also the source of the traffic because they are on social media and their engaging with fans. And these performers now have this wide ecosystem of options on how they want to monetize where performers in the past might of had to go to like a vivid or somebody like that and, and sort of try to get in the door and that this doesn't mean vivid specifically, but that does leave.

2 (16m 12s):
'em in a sort of powerless position, whether they're where their, you know, a right to be taken advantage of. So to speak when there's only so many ways in to the industry and you have to make these companies happy. Now that's not the case. So like the performer could, it could choose to perform on any number of campsites on any number of clips, platforms, or fan platforms. It gives performers all kinds of power and it lets them be in creative control of what they want to do. So if they don't want to do an a**l is seen, for example, in, in the past, it was like, Oh, well look, you don't wanna do a**l. We're going to, we're going to black. You have a list yet. Or you're not somebody we wanna work with and might find work. And now its just not that way write I'm sure.

2 (16m 55s):
If you think a Playboy back in the day, they had a very certain look they were going for, with the models. Mmm. And you may like that. Look, you may not, but now it's, it's very different. And that performer's of all different backgrounds have a wide range of appearances, right? Our all finding success online. So it's turning out that, that world where we thought there was only this certain look that everybody kinda had to have to be successful in Adult that's been proven to be a lie now. Right. And it's really more about if the performers is able to engage with fans and, and really kind of get fans excited about what they're doing and one or two or three specific looks.

2 (17m 36s):
That's just not the case anymore where they're making lots of money to, they are, they are, why didn't you do the one on Cam Awards on the line this year. Yeah. We thought about it. So this was something we thought about doing. But when we did the one at Cam awards, when we launched this show 'em we felt that there really wasn't anybody who was giving Cam performers, the attention that they deserve Cam and clips. Right? So we had shows like the AVN awards, which is great for the video industry and, and they were, they were, we are giving those, those individuals who work in that field, like a big night, like their Oscar, like at night where they go to that, stay Gus and walk the red carpet and there's glitz and glamour and excitement and paparazzi shooting pictures, but the Cam performers and the eclipse performers kick to the back of the bus.

2 (18m 30s):
Right. And they would get maybe a couple of categories here and there I'm at the end of the show, often they weren't led on stage. Actually. Typically that was the case, you know, They sometimes couldn't even really get into the awards show or if they did, they got seat's it was up in the back because that show was not for them. It's not it's okay. Because that show is, is it, is it re it's a built around the video of performers and it should be, cause that's always been the focus of that show, but yeah, we felt that there was a need for the Cam and clips performers to have their night because we felt they were as important or more to the industry. Right. Then video performers really at the end of the day, because there's so much yeah.

2 (19m 13s):
We saw that. We saw that going in that way. And we were, we wanted to, we wanted to be the company that did that. So we chose not to do it this year because we couldn't like online. It just felt like, like we, we really wanted that big and night for the industry. And we, we go to great lengths to take care of the performers. Everybody was nominated for why not? Cam the word. Every last one was invited to attend the show in person and they get it VIP seats. They could be treated at the dinner, they get open bar all night. We allow them to bring a, you know, a, a partner or a friend, somebody with him so that they are not stuck there alone. Nobody else does this.

2 (19m 53s):
Right. And it's important for us that that's what that show is. So we looked at 2020 and thought, while we can do this online, it's not gonna feel the same. Umm, it's not going to be the same time. The thing is if there's a chance to just play out until 2021 and, and do it write so that the show is what it was intended to be that right, is the way to do this. If it, if it turns out then for some reason, 20 to 21 is not workable, which we don't, I think is going to be the case. It looks like, you know, and things will be going in the right direction then will reconsider the on the line and approach with we can Wars. But we, we, if it was a matter of hunting for one year and maintaining the level of show that we, you know, we know we're capable of doing live that big day in Hollywood were performers could walk the red carpet, get their pictures taken really, really feel appreciated for what it is that they do this because we don't have an industry without performers.

2 (20m 44s):
Right. We just don't have an industry. And if we were able to kind of hold off a year and show that appreciation, well, the way we wanted to do it, we thought that was the right way

3 (20m 53s):
Where you kind of answered the next question to what makes it different. But a, I, I certainly am looking forward to getting down to that show and viewing it for myself or one of these days, ah, just gotta get the timing. Right. It also also be able to go to the United States safely. I'm sure.

2 (21m 11s):
And, and there is a skill I can actually be with respect to what makes it different. There's a few things I do want to say there. Okay. And so we, we, we actually put a lot of time and thought into the Cam awards when we launched this, there were things that we did with respect to the categories, for example, that nobody else was doing at the time. And I'm, I'm, I dunno, bittersweet to see that some of our competitors are falling our lead years later. A but one of the examples, his We, none of our categories are traditionally Adult content has been marketed and niches, right? So it can be like big t**s or, or body parts or, you know, a lot of old port is kind of SEG segregated into these little M ethnicity niches, right?

2 (21m 56s):
Like, you know, Asian content or Ebony porn we did away with all of that. Write all of it. If we don't, we don't categorize the work categories by the body parts we did away with it didn't make sense to us to have like the best Asian Cam performer because who cares, right? You, you should be competing with it. You're just, you're up for best Cam performer. You're up for funniest model. It doesn't really matter in many of the categories, not all, but in many of the categories we did away with even gender differentiation. So if we're going to have an award for a funniest model, for example, everybody can compete in that model. It doesn't matter if you're in that category rather then it doesn't matter if you straight SIS trans it doesn't matter.

2 (22m 42s):
Everybody competes in those categories. The only place we didn't do that was in some of the top categories, like the M you know, the way we have a, like the, the cam performer of the year, we have those segregated only because the, the women tend to be, they have larger fan bases and the guides and the guy's would never have a shop. You know, they'd never have a shot those top categories. Like, and so we did think it was fair to, to people who weren't, who we're up against some of a, the, a, the, the women performers and our industry. We didn't think it would be fair at everybody else. So we did segregate a few of those categories at the top. But the interesting thing is, after we did that, we've seen their was like a little mini backlash buy some of the performers at AVN because they had the best interracial scene or categories like that.

2 (23m 31s):
And performers, we're starting to say, Hey, why is this just not for best scene? Why are you categorizing, categorizing us this way? We saw that I'm a, one of our competitors. X is a sense, was touting a very loudly this last week, about how their, their not gonna have any gender differentiation, certain categories. I just kind of had to smile and go, wow. If only somebody had thought of that three years ago, these are some of the things we've sort of, I think, taken a leadership position on because we actually really do care about this industry. And we want our word show too, to reflect the true. It's not about, look, we want the sponsors to get a lot out of being involved in the, in our shows.

2 (24m 12s):
And they absolutely do a, we aggressively promote the show and all the sponsors come along for the ride for months before the event, the event itself and after the event. But at the end of the day, we think we can, we think we can promote our sponsors best. By really focusing in on the performers and making it that night for them and the sponsors who are supportive of that vision come along for the ride. And it generates a lot of, a lot of Goodwill. So we think that's gone over really well. All have our sponsors have been tremendously happy to be a part of that night. It's something that they can be proud of, proud of that they're supporting and they get it. And it wasn't easy. Like at first it wasn't a, and given that all sponsors would understand what were going for.

2 (24m 56s):
We got pushed back like, like, Hey, how come you don't have a category for the best Cam network? Or why aren't you awarding the companies? And we have to explain to our sponsor's, this show is about warding and recognizing the performers Wright, and, and you're going to come along for the ride in that, but it's not really about your company tonight. It's about the performers. And, and, and the sponsor is that we got on board did understand that they were supportive of it. They got behind it. And, and now we're seeing a lot of other companies kind of fall in the lead there where they say the best form of flattery for those who haven't been. What's the, yeah, it's, it's pretty neat.

2 (25m 36s):
So we had the last one we have, it was a comedian, Brad Williams. Who's an absolutely hilarious, we, we got him to perform. So essentially we have a red carpet that opens the night and everybody kind of shows up and can walk the red carpet. If they liked. There's a lot of photographers out taking pictures and videos. We have a live stream. So the red carpet was being live streamed out to the, to the internet for everyone to watch who couldn't make it. Once they're inside, everybody is treated to at dinner buffet. There's a open bar. So there's food and drinks. Then we had pre show entertainment. This was it. A very, this is that an iconic venue in Hollywood, by the way.

2 (26m 17s):
So you have to kind of put yourself right on Hollywood and vine, I'm downtown Hollywood. And this is a venue where the Beatles did their first West coast conference. There was a ABC variety show called the Hollywood palace. That was, that was filmed in this particular location. It's now called Avalon. It used to be called Hollywood palace. You can actually see the location. And if you watch the movie rocket man, when M L John arrives in and in Hollywood, they, they recreate, they digitally altered the sign to say a Hollywood palace, but that's actually the location where this event takes place. So everyone has drinks. Everyone starts getting liquored up and having a good time. We bring out a couple of comedians. We had Brad Williams, who was, who was just, he just a man.

2 (27m 2s):
He, he killed it. He was so funny. And then the awards show itself and the award show is fully livestream. So its kind of goes out for everybody to watch while the, while the show is going on it. And I think we we're the first, I don't know if anybody else did that or not. I don't wanna say for sure we were the first, but I, I don't think anybody else was livestreaming. It's pretty sure it actually give me in a word so has to deal with Showtime. Right? So they, I don't know that they could live stream because they have to, they're going to put it on Showtime. I, I know at the time Xmas was not live streaming, although they played around with it after we did it. So again, I'm happy to be leaders and, but I, but no, I don't think anybody else was doing it at the time.

2 (27m 44s):
So that was kind of a, and this is like a real live stream crew. It's like high quality production. You can actually see some of the videos on YouTube if you search for why not? Cam a word. Yeah. I saw some, but it was really cool now that you added, why not? Cammunity to the event lineup in 2019, what's that about? And when will that happen again? Yeah. So we had a lot of people coming into Hollywood for Cam awards and it was a one day event and a lot of out of towners were telling us, you know, what would be nice is if we had, you know, the longer a event, you know, as were coming into town. Cause just coming in for one night and then leave it. Yes. That certainly occurred to me. Yeah. As well.

2 (28m 25s):
Yeah. So, so we decided, you know, again, same thing. We were trying to take a leadership position. There were lots of shows that were Adult industry B to B that encouraged model's to attend, but the show was not for them primarily was just a general Darrell B to B show. So, you know, whether that's, you know, the Miami show's or Phoenix or any of these shows that you and I know so well, there are always models and attendance, but the content is not really made for them. So our thought was again, and we're talking about that a group here that's responsible for driving the, the engine that is the adult industry and they really deserve their own throne show.

2 (29m 5s):
So Cammunity was a kind of, we reverse the concept in thought, you know, what, if we built the seminars and the sessions and the parties and the networking and the activities for models specifically. And if, if other people want to attend, you know, like if somebody from a billing company or, or, or an, an affiliate or whatever, and they want to attend and, and network their welcome to do so I'm but the primary direction of the content for Cammunity was for, for models. Right. And the that's how we wanted to grow it out. And we have a really good first year then unfortunately we got derailed by, by COVID for a 20 to 20

3 (29m 47s):
You're not alone. Everybody has been everything's has been derailed.

2 (29m 51s):
Yeah. But hopefully we'll get it back on track in 2021 fingers crossed

3 (29m 55s):
As a question. It's something too. It just occurred to me now. Obviously cams are really big, but so our clips and I'm sure pretty much all of these models also do clips. Are you planning on either a name change or a focus? Which a, because the clips have just gotten so big with these two events.

2 (30m 18s):
Yeah. I don't think so, because I think it's generally understood when you say, when you're doing an event like this and you say Cam that, that you're, that you're, you're talking about the whole community a performer thing. Yeah. Yeah. I mean, if you're doing clips or in front of a camera as well, right. It just not alive, alive Cam network. So yeah, it's, it's, there is some room for like, I guess, confusion there, but the content we've created for both one at Campbell wards and for community was heavy in a content for clips producer's as well. And you're right. You're right. To ask that because clip's is I think, you know, right up there with a, with, with live cams, in terms of the importance, there is some performers who just prefer to do one of the other hand.

2 (31m 4s):
Maybe they only want to flip some don't want to do live cam. It just really depends on what they're comfortable with. So yeah, it's, it's definitely, I'm a vital importance and it's included in everything that we do. Okay.

3 (31m 16s):
Yeah. Now for 20 to 20, you did the virtual. Why not Summit, which was a great show. How did that go?

2 (31m 23s):
It extremely well, actually we didn't know what to make of that. I'm how it was going to go over. And what we found is the enthusiasm was fantastic. So we ad for that one, we, we built it with two tracks. So we, we have the model track, which was sort of like our virtual Cammunity in a way st kind of content. We would, we would build out for Kennedy and then we have the webmaster track. Right. Which was more traditional. Why not? Summit back when we used to do that show in San Francisco, those places like love that

3 (31m 55s):
It was, especially since it was a home game for me. Cause I lived in the Bay.

2 (31m 58s):
That's right. Yeah. Yeah.

3 (31m 60s):
You just take, just take Bart.

2 (32m 2s):
They were fun, but a, you know, times change I guess. And, and we, we wanted to kind of build out two tracks and bolt tracks did well, the bottom track did a better. Right. You know, and so that's not entirely surprising. There's just a lot of models and performers working in the industry right now. And they were incredibly enthusiastic. They had a really good time. We had comments just right and left about how much they enjoyed it, you know, wanting us to do another event, which were, you know, what I guess, looking into plans as to when that date might be for another event, so that's going to happen. So now overall was, it was incredibly successful. There were a few areas that we're looking to tweak to figure out how we can improve.

2 (32m 45s):
So seminars, sessions, learning opportunities, all that went great. The booths, the feedback we got from the virtual boosts was that it was all right, but we were looking for ways to kind of make it better. It can be confusing. I think sometimes in a virtual event, like, like what's going on at boosts and to have to circulate and get around the booth. So we're looking into improving that area, the show, but all in all of, you know, I'd say it was a really positive experience. And even in a, let's say, let's assume a theoretical post COVID world. The plan is to continue to do a virtual events in addition to live events, because a lot of the performers were telling us, Hey, I'm glad you did this because I can't necessarily, you know, maybe their new a performance are not making enough to feel like they can spend it on a trip, but they wanna be a part of things they want to learn.

2 (33m 37s):
And this provides them with an easy way for them to participate, be connected to the community without necessarily having to incur all the expenses of travel. That quite frankly, not everybody is able to do.

3 (33m 49s):
And he plans to have expanded a, a few hours. Hint, hint.

2 (33m 55s):
Yeah. So we, we, we dibbled with dabbled without a little bit. We had actually a few M for example, we have friends in Russia who wanted to do some seminars or in, in Russian, which we did do actually. And they were, they were well attended, especially the first one did really well. And, and so that was like really early. The, the trick was, I guess, trying to figure out a way to sort of get as many people together as possible. So we, we did start earlier than some of our competitors have for that reason. We were trying to make sure that people in Europe would, would be able to participate.

2 (34m 35s):
And we got decent participation from the European crowd. We also want We. We also wanted them to want to attend a lot of the seminars that we had in the, you know, in the middle of the day, if we, if we have them only early in the morning than the Americans don't show up. So it's a challenge for sure. Like how do you, you don't want to have to do the seminar, you know, two, three times, and then break up the crowd. You want everybody there to ask questions and as true participate. So its it is a challenge, but it's on our mind, we tried to sort of walk that tight rope best we could and we'll be looking for ways to improve it for sure. Because we definitely want, we have a lot of friends in Europe who, who have been tremendously supportive to us and we love their support.

2 (35m 19s):
We want them involved. And so we're looking for ways to make sure it's as easy as possible for them to do so. Yeah.

3 (35m 24s):
When you got one out in Europe as well, what are the, some of the biggest mistakes you see from email marketing?

2 (35m 33s):
Yeah. So that the, the two is that I would say right off the bat content sharing or it was like contact sharing. I'm sorry. Ah, and then the other, his, and this is where it gets tricky as list maintenance, contact sharing is simple. I'm a lot of people in this industry like to make deals with each other. You know, they buy a list from somebody else and they want to market to it and I understand why they want to do it. You know, it makes sense. Here's a list of thousands of email addresses. You can pull off a certain number of sales off of it. It's, you know, it's a lot of money. It makes sense. The problem is, is it's spam, right? It's it's, it's what it is at the end of the day, their roles against it. And the way the email providers like Google and Yahoo.

2 (36m 17s):
The thing that everybody needs to realize is they're a lot, a lot smarter than we are. Right. They've got over there. And if you buy a list versus somebody who actually organically urns their list, they are going to know, right. They're going to know. So what they do is they start penalizing it in your email traffic. So that means you're going to get fewer of your emails and the inboxes, your open rates are gonna go down. You're going to get frustrated. We have customers who have done that. They don't really own their list. And then, and you know, They, they don't admit to it. But then they're saying, I just sent out to all this people in my open rate is terrible.

2 (36m 57s):
Yeah. A Google knows what you're doing, dude. You know, they know what you're doing and, and that's what, you're not getting an inbox because they can compare the reaction. You can have all these thousands of people to your emails as to how they react to, to emails. Were they really want that content? I'm sure let's maintenance is even trickier. This is where I have more sympathy for the industry. You the biggest mistake. There is people have these large list or old lists that they may have gotten legitimately. Maybe even somebody ran a pay sight program 10 years ago. Right. And they got all these emails and they want to start emailing you. And unfortunately, everybody is forgotten that they gave you your email address. So, and so when you do that, your emailing people who don't know where this is coming from, their going to be reporting, you know, spam, you're going to a lot.

2 (37m 43s):
Yeah. Is that email addresses that are no longer they're, which are going to soft bounce or hard bounce I'm at which point you're, you're going to have high bounce rates, which Google's could see and then worse. And this is frustrating, but companies will find old email addresses that haven't been used in like over a year. And they'll turn them into what we call I'm a recycled spam traps, right? So if you, if, if any emails are received they're and the spam trap provider knows, Hey, this email address has not been legitimately used in this case a year or anybody emailing him, you would have no business emailing it. So we're just going to consider it as spam. So you'll hit a lot of spam traps that way.

2 (38m 24s):
Nobody wants to remove the bad emails and it doesn't make any sense, but we fight with customers all the time to understand this. If you've got a list of a hundred thousand people, you're trying to send to, but let's say 10,000 on your list or actually engaged. And, and, and everybody else is not opening, not clicking, right? You're paying to send out a hundred thousand emails. You could be paying to send out 10,000 emails, right? If you just got rid of all those email addresses that have shown over time that they are just not, nobody is opening it, right? Your, your expenses go down. Your open rate also goes way up as a percentage. And when Gmail and Yahoo and everybody sees that open rates going up and people are engaged, they go, this is good content.

2 (39m 7s):
They deliver more of your email, write, which in turn means more conversions, more sales. It, it just makes sense. But unfortunately for a lot of people, they think that I've got this list. I've got a hundred thousand this year. I want to email them. I'll what if one of them was going to turn it into a sale? You know, they don't want to take that. Step of the leading are not using all these email addresses. And so it's, it's unfortunately something that we have a hard time getting people to understand, but we see the stats and we know the difference between the customer's who engage in proper list, maintenance, remove after a period of time, which could be anywhere from, if you run a B you know, aggressive six months, get him out of there.

2 (39m 47s):
They are not opening or clicking. A lot of people will go a year, but man, if you're going more than two years and nobody's opened your email and nobody's clicked it, it's time to pull that email off your, out of your list.

3 (39m 58s):
Yeah. Plus, there's, there's good services too. A to feed your list in to where you can scrub it.

2 (40m 5s):
Yeah. For sure that that does cost some money. Typically.

3 (40m 10s):
Not that much. I do it. Yeah.

2 (40m 12s):
But it doesn't, it definitely helps because then you're not getting as many soft bounces as you would or hard bounces. And then your bounce rates are up and in the provider's will see that. So that the logic there, you are trying to get these bounces out of your M out of your, a list before you start sending it out before it damages your reputation.

3 (40m 31s):
And you guys have why not male, which is certainly the premier, a mailing service for the adult industry. In fact, the only one that I know of for B to B I'm a and B to C is email marketing still important.

2 (40m 44s):
Oh yeah. Without a doubt. It's, it's, it's one of the few, there's only a few ways that you can reach out to people who aren't thinking about. Jenn, remind them that you exist in a very busy and distracting world. So you, you develop a relationship with a customer and then that customers, and constantly after they leave your, your, your, your sphere being bombarded with content and, and I'm from, from other companies or other things you're competing with. If you're running an Adult Site, for example, you're competing with social media. How much time are people spending on Twitter, or just flipping through political post on Facebook, right on, you're competing with all of this stuff, but anything that's going to distract them.

2 (41m 25s):
They're probably not going to be thinking of your company again. So how are you going to reach out and tap them on the shoulder and say, Hey, remember me? At which point a lot of them are gonna say, Oh, that's right. So one of the best ways to keep everybody engaged, where you have some control over that is absolutely email. There's, there's, there's really not a lot of good other means to do it. You can do social media. Of course, then you should, everybody should have a smart social media strategy, but your relying on a social media company they're and their algorithms on that. If they decide that your worth showing to somebody's, if they decide to kick you off the platform, there's a whole lot there that you just have no control over an email, by the way, his great four, this is a growing area, but it's great for performers and models, because a lot of performers aren't collecting email addresses and what their learning and you know, right now, their doing all this work on Twitter, they're generating all this attention on Twitter, which takes a lot of hard work, their spending, a lot of hours there.

2 (42m 25s):
And if Twitter suddenly decides to turn off their account will their at stage one, right at all, there, all their contacts go. Or if they have, are finding ways to incentivize their fans, to provide an email address through perhaps sending him some exclusive content, once in a while via email, keeping him in, in the know on a special news. Now they've got a list. That's actually worth something. Right. And if they do lose their, their social media accounts, they don't get it. Not like the power. It just got cut off entirely. Yes, you might of lost an arm in or Lim, but you got some means to fight right. While you're trying to build yourself back up and you've got a valuable list at your, at your disposal. So that that's also an area that we were seeing some growth there's more and more performers starting to, to really understand that.

2 (43m 11s):
Now what's this new service. Why not

4 (43m 14s):
Good? What's that all about?

2 (43m 17s):
Yeah. Why not? Market is a new, a new product that we put out. That's actually, in a nutshell, it's its marketing automation technology. It it's actually a lot more than that, but I'm careful not to get too into the weeds with it because I'm be confusing. So the simplest way to look at it is it's marketing automation with a CRM attached. So marketing automation is the way to think of that is it's a tool for your, for your marketing team. So if you can use the software to create assets like landing pages and emails and things of that nature, right? And then you can deploy those assets and track them and use. And as people come in from these assets, your, your, your, your you're putting these people into a sales funnel that will kind of run them through an automated script and keep them engaged.

2 (44m 7s):
So its kind of having an art, a a, an army of a, of robots kind of working for you night and day without having to, without having to have a Salesforce, you have to, or a marketing for us or Salesforce to pay him to do this. So with, for example of how that might work is, let's say you are whatever you're doing, whether you're using emails to initiate contact or social media or ad buys, let's say you're social media campaigns. And you're encouraging people to, Hey, download a free ebook. Let's use that, that approach. Somebody clicks on that, that social media campaign to download the free ebook. And it brings them to a landing page, but they've now created. With why not? Mark that's asking him, putting in their information, download the book, they've put it in.

2 (44m 49s):
Okay. And now that individual is being put into a, a sales funnel and they're being put into your CRM. It will now based on a script that you've created for that person, it will now reach out to them like, however often you want, right? So they downloaded the book. You could set up a script and in a couple of days they're going to get, you know, another email saying, Hey, how'd you like that part of the book, the book, it might, it might actually track, you might set it up to track what they're clicking in, the emails you send and based on their level of interest, you know, you know, it'll, it'll die of off to a, a, a side of the script and, and run through the additional, additional contact and notifications to keep them engaged based on their interests.

2 (45m 32s):
It might fire off notifications to your sales team. For example, that say, Hey, if this persons engaged in these activities or showing interest here, you have scheduled a call or reach out or do a personal contact, right? It's got all these ways to sort of automate that process, keep your leads, warm and generate information from your sale's team. And then your sales team of course, is where the CRM comes into play. And now you've got this, this bird's eye view of all your contacts, your M communication's for that customer, what their looking at you you've collected there, contact information when they downloaded that ebook. And now you're tracking what pages they're looking at, what seems to catch their attention.

2 (46m 12s):
Now your sales team gets all have that information. And in this kind of software is incredibly expensive in the mainstream. So if you, if you were to get it at gosh, I've turned to go with the last one. It was. So Salesforce is the leading CRM out. Their and their CRM is not that expensive by itself. If you get a low down level a of the plan, but if you want their marketing automation software, it's like, I don't want to say it was like 14 grand commitment for the lowest level. And that you have to like commit to For for upfront, for the year and what not markets it's, you know, it's, it's considerably cheaper than that. You are, you're talking about 200 bucks and you can, you can be using this, this technology without any, any a contract's or anything that you have to commit to.

2 (46m 59s):
Like you would like you wouldn't with Salesforce. It it's, it's it's really sophisticated software. So its not for everybody because it takes somebody who's who's got a certain level of technical sophistication and, and marketing sophistication to set, set this up and, and, and, and work with a software. If you just sort of an independent performer, it might be you, you need a glaze over looking at the stuff before you get into place. But if your, a company with a M a marketing team at a sale's

1 (47m 30s):
Team, and you're looking for ways to just really supercharge your, your operations, it's perfect a for everybody else, that's why not mails for its, its it's a simpler platform. So if you're, if you're you're time commitments for this are challenged and you need to a very simple solution. It's why not Mail but if you've got the cycles and the sophistication and you're really looking to build out something that's, that's incredibly powerful and, and, and works on this higher level, then that's absolutely what the market will. Thank you. Sold me a man. Okay. Connor I'd like to thank you for being our guest today on Adult Site Broker Talk and I hope will get a chance to do this again really soon.

1 (48m 10s):
Appreciate it, man. Thanks for the opportunity. Thank you. My Broker tip today is part one on how to by an adult. Site the first question to ask yourself is what kind of Site would you like to By? Would you like a tube site, a campsite, a dating site, a membership site, a social media side or something else. If you wanna buy a membership site, what type of site do you want and what niche? There are literally hundreds of niches and many sub niches. For instance, let's say you wanna buy a gay Site under gay. There is bear's or mature bear. Back Asian, Latino amateur by a black Euro and fetish along with many fetishes under that classification.

1 (48m 53s):
Plus there's hardcore jocks, porn stars, solo trans twinks in uniforms, as straight as even more sub niches. How you make this decision should be based on these factors. What interests you, what you enjoy should definitely play a part in what you buy. If you like men and want to make money on a straight Site. That's probably a really bad idea. Same thing. If you're straight and wanna buy a gay Site. So what you like plays apart, what's your budget. This is something you need to establish at the very beginning. Not only do you need to know what it is that your working with, but some classifications of sites are more expensive than others.

1 (49m 36s):
For instance, if you want a cam site with any traffic revenue at all, it will need to be a lot of money that you'll have to invest. In fact, buy any established site, it will be somewhat expensive. If you buy a Site that's pretty much just a platform without traffic or sales, you'll need a huge investment to build it up. In that case, it might actually be as good or better just to start your own site. That way you get exactly what it is you're looking for. We'll talk about this subject more next week. And next week we'll be talking to Mike Pinto, the owner of the new Adult social media site Smuttyfy.

1 (50m 16s):
And that's it for this week's Adult Site Broker Talk I'd once again like to thank my guest Connor Young. Talk to you again next week on Adult Site Broker Talk, I'm Bruce Friedman.