Adult Site Broker Talk Episode 122 with Jay Kopita of YNOT.com

Speaker 1 (0s): This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on in our business. Plus we give you a tip on buying and selling websites this week. This week we'll be speaking with Jay Kopita of YNot.

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Now, let's feature our property the week that's for sale at Adult Site Broker. We're proud to offer for sale a Growing Sex Doll site started in 2016. It's grown to over 2 million in annual revenue. The owner is focused and invested heavily into SEO for the site, making sure it consistently ranks at the top in the search engines for the main industry keywords.

As a result, most of the traffic and sales are organic coming from people who have searched for Sex Dolls on Google. Other strong sales channels are the 25,000 plus person email list and an affiliate program. The owner is developed relationships with the best manufacturers. The products are drop shipped directly from the manufacturer to the customer. The store has hundreds of five star reviews on the website and on third party sites. It currently has no employees.

Aside from the owner who works 10 to 15 hours a week on the business, SEO is handled by an agency. This is a business that can be grown by a company with experience in the novelties field. Only 2.72 million. Now time for this week's interview. My guest today on Adult Site Broker talk is Jay Copia of Why Not Group, AKA l aj, and he's also known as Harry J. Thanks for being back with us today on Adult Site Broker Talk.

Speaker 2 (2m 47s): Hey, thanks for having me,

Speaker 1 (2m 48s): Bruce. Now, why not has been around since 1996. At that time, their goal was to provide early online developers of adult websites with a central hub where they could network and promote ethical business practices in what was then a largely lawless internet. The company has changed ownership several times since its early days, eventually moving its core presence to the domain. Why not.com and branching out with additional services for businesses today? The company, Why Not Group offers a variety of B2B services for adult companies.

Why not also operates the blog, Why Not Europe, which focuses on adult business news coming out of the EU in early 2016. The company added, Why not shoot me a photo journalism site and collaboration with veteran adult industry photographer and my buddy Buster Brown. Why not is also has, why not Cam an online magazine that offers tips and advice to CAM models in addition to its well-read blogs and resource sites. Why not Group also operates popular industry events.

The well attended Why Not Awards formal event takes place each year in Prague and collaboration with the Tes Affiliates Summit. The Why Not Awards offers the adult industry an opportunity to recognize the biggest achievers in the adult online sector. Why not also owns and operates. Why not mail a hosted email marketing and delivery platform that provides companies with a powerful platform for driving email marketing success? They also have the Why not CAM awards and why Not Community in Hollywood.

That's community with an A. This year's edition is October 10th through the 13th, and this year they added another event in Arizona. The Why Not Reunion. So Jake, who should be attending? Why not community?

Speaker 2 (4m 38s): Wow. First of all, thank you for covering all that. Hopefully everyone

Speaker 1 (4m 42s): Was for your, for your commercial.

Speaker 2 (4m 43s): Yeah, hopefully everyone was at home taking notes about all that stuff, so I'm sure

Speaker 1 (4m 47s): I was,

Speaker 2 (4m 47s): Yeah. Anybody with any kind of involvement whatsoever in the webcam or the content creator industries, whether you've been around for many years or your brand new or anything in between? We'd like to get all performers attending our show in Hollywood. Anybody that works for any of these platforms or any kind of service that can feed into webcams or content creation should also attend. You know, we've got affiliate passes, we've got Cam Performer and Clip Performer passes, we've also got executive passes.

So really just a whole business to business show where anybody with any kind of involvement in any of these industries should attend

Speaker 1 (5m 28s): This events come a long way in a few years.

Speaker 2 (5m 31s): Yeah, we were tripped up obviously because of the pandemic. We were just starting to get some momentum in everything. But yeah, compared to what we had in 2019 to what we're doing this year and hopefully what our attendance is gonna look like, we're definitely trending in the right direction.

Speaker 1 (5m 45s): Yeah, for sure. It's become a really big thing among the creator industry for sure.

Speaker 2 (5m 53s): Yeah. Who

Speaker 1 (5m 54s): Should be attending the Why Not Came awards?

Speaker 2 (5m 56s): Obviously, anybody who got a nomination, if they have the time and the means to make it out to la, they're gonna be treated to an amazing night. I mean, it's the Oscar's night for, for, for Cams and creators. Anybody who's been nominated automatically gets a VIP seat. All the, all the companies that are sponsoring, even the companies that are not. We have, we've got balcony seats, we've got an after party, we've got entertainment, open bar dinner, red carpet, everything.

So literally, aside from all the people that got nominated, anybody who's in the industry whatsoever, they're welcome to attend. I mean, we've got very low priced seats in the balcony and lots of room to put them. So it's really just, we are not gonna turn anyone away who's in the industry. If you buy a ticket, you can get

Speaker 1 (6m 46s): In. I understand it's quite an experience.

Speaker 2 (6m 48s): Yeah, it is. We do our best to take care of everyone. A lot of the unsung heroes in the industry who really don't get their due at the other shows, or they're kind of, you know, treated like cattle or just kind of, you know, moved around. We're not like that. We, we want everyone to go there feeling like, Wow, this is our night and we're finally being taken care of.

Speaker 1 (7m 6s): This is really the original content creator show and awards, isn't it?

Speaker 2 (7m 15s): Yeah, I mean, I don't think anybody was paying as much attention to Cam Stars and creators specifically like we were when we launched this back in 2018. A lot of times that industry was kind of included as like an all so ran, so to speak. Yeah. When all the porn stars were being awarded. When there's nothing wrong with that, but I mean, you know, you've got the porn industry and then you've got the creator and cam industry, and we decided to focus solely on that. And you know, it's served us well and others have more or less taken note in followed suit.

Speaker 1 (7m 50s): Sure. Well, they say imitation is the greatest form of flattery. The whole content creator concept. Obviously with the advent of only fans and all of the other platforms, it's become massive. Absolutely massive. You guys seem to kind of see it coming, but talk about the whole content creator industry and what it's become.

Speaker 2 (8m 19s): Well, I mean, essentially way, way back in the day, the people that controlled the internet were the people that owned the pay sites and ran the affiliate programs. You know, those are the people that controlled everything. And I mean, we've seen a shift over the years and the models and the creators who have tons of influence, who have tons of followers and are influencers, you know, a lot of these people are the ones who really run the show. And I mean, when you're out there and you're making six figures and I mean, and even some cases seven figures a year, it's, you know, it's crazy.

So yeah, you know, it's, it's really been a game changer. And I mean, I think the pandemic played into a part of it as well, because a lot of times Sure. People needed, you know, needed work and they saw what was going on, and anybody with enough knowledge of the internet and what their audience could be like and Tenacity can, can carve out their own, their own path and their own fan base.

Speaker 1 (9m 16s): And the creators, the performers for the first time have really taken control of the industry.

Speaker 2 (9m 24s): Yeah, that's a fair assessment. It's been that way for a number of years, even, I think it was that way even before the Pandemic, but people really started taking notice over the last couple of years for sure, that this is how things are moving.

Speaker 1 (9m 38s): So what makes Why Nots nomination process better than other shows?

Speaker 2 (9m 44s): Well, I'm not a hundred percent sure how the others do it, but I do see that a lot of times they'll accept 10 nominees per category, some cases 15 or even 20 nominees per category. Yeah, I mean, at that point it doesn't even become about the nomination because what are your chances of winning when you're among that many for the same category? Sure. You know, we limit to five per category. So getting nominated is truly an elite. It's truly elite that way. I mean, our process, we require all potential nominees during the preop phase.

It's either accept or reject nomination suggestions that come their way. So no one is gonna end up in a category that they don't want to be. I mean, they have the full control to reject everything that comes their way except for the one category. And if they get into that category, great. If they don't, then they don't. But at the end of the day, our, our screening process and the fact that we limit it, so we make it much, much more about the performer and their nomination and a lot less about us, I think really differentiates us from all of our competitors.

Speaker 1 (10m 46s): Talk about the voting process too, because I'm not gonna accuse anybody of playing favorites in any of the awards, but there's that inference out there. It's really something when you guys have an awards event, it's, it's for real.

Speaker 2 (11m 9s): Yes. Well, you know, the thing that might look like it's weighted in one direction or another is that there's just certain platforms out there that are very, very engaged with us. When you have, you know, 2000 people buying for 125 nomination spots, a lot of people are not gonna get nominated. Sure. And the thing is, is that, you know, there's a select three or four platforms where, you know, the owners and the people who run the platform and their models, whether it's you know, top ones or new ones, they're really engaged with us.

They're engaged with the process, they're paying attention to what we're doing, and hundreds of them are trying to get in. So naturally more are gonna be nominated out of that. Just when you look at the sheer numbers, you know, And then once the voting starts, you know, obviously we have a, a process there as well where people can vote, but they need to be signed up for a why not ID account. And we're able to, you know, tabulate everything and see where it's coming from and, and all that good stuff. But yeah, I mean, it's just, when you, when you look at it that way, that's, that's how it would appear.

Speaker 1 (12m 16s): You're very involved with the creator and Cam platforms. Which of these platforms, which of the newer platforms have you been most impressed with?

Speaker 2 (12m 28s): Well, I would have to say I was really impressed when Cherry TV came around. They, you know, were vying for a market that really, I wouldn't say it's saturated. I mean, there's always room for more, but, you know, jumping into the freemium market and trying to compete with, you know, some of the biggest players out there like, like Chatter, baer, strip chat. I mean, it's very difficult feat. You have to put a lot of money into marketing. You have to do a lot of things in order to be noticed and be taken seriously. So I was really impressed with them. Sure.

You know, Sugar bounce, I'm, I'm impressed with them and how, you know, they're involving all different facets with their platform and as well are using crypto. You know, it's, it's tough to get into the market nowadays as opposed to, you know, creating a white label and basically working directly with any specific platform. So I would've to say those two have, you know, stuck out for me.

Speaker 1 (13m 23s): Okay. So what events does, why not attend and how does it help your business?

Speaker 2 (13m 29s): We tend to go to any show that has given us a return or has a proven track record of me being able to make sales and us getting the kind of recognition and FaceTime with people that we're already doing business with. So to that end, you know, I'm always gonna be going totes the European Center. Sure. Tes Philly conferences in Europe. I'll always make a point of going to AVN and Internets just because those have been really good for me for FaceTime and meeting business owners and performers that I've either worked with or I'm friends with or have some sort of business association with.

Right. And then as well, the exotic expos, we're regular partners with those guys. We exhibited every show. I get a lot of FaceTime with a lot of creators and performers at there at that show. And I always managed to land sales as well that you know, more more than pay for the trips. So the exotic expos have really been good for our brand and you know, it also separates us from our competitors in that regard too.

Speaker 1 (14m 31s): Exotic is an interesting one, and I can't say I've ever attended one. I've heard a lot about them from people like you and people like Buster who we mentioned earlier. How much of a B2B element does Exotica have for somebody like say myself,

Speaker 2 (14m 45s): It really doesn't have that kind of an element there. You have to go out looking for it. The whole show is designed entirely for businesses that promote some sort of lifestyle product, whether it's novels or Cams or swingers. I mean, it's just got a little bit of everything there and it's obviously designed for all the fans that come into the show. That's where the bulk of the attendance is. It's all for the consumer. My thing is, is that I go to all the booths and I talk to the owners, I talk to lots of models there and you know, I get them interested as well in knowing more about why not in our brand.

Plus, we get a lot of traffic at our booth. I usually have anywhere from 10 to 15 different performers who are signing or doing autographs or photographs or just basically hustling and representing at my booth. It's a, it's a fun place to be. It's safe for them and you know, it's good for their brand and it's good for mine.

Speaker 1 (15m 42s): So it sounds like with, with a lot of companies being there, it it's, it's b2b. If you make it b2b

Speaker 2 (15m 50s): Yeah. You can make anything b2b. The thing is, is I just wouldn't recommend anybody that's, you know, going there that's, you know, looking for business to go at all the booths and solicit them directly. I mean, something like that. It's just, you know, I mean people are paying for booths. They're trying to sell their product. I will only go in and actively solicit someone if they wanna be solicited to. Oh and usually, yeah. And usually I will find them. I mean, it's just, for example, when I was in Miami, I met the guys who own and operate Motor Bunny, you know, the interactive sex toy.

Right. And these guys founded the company, Brooks and Caleb over there, really, really cool guys. They gave me a demo, showed me the product and everything. You know, got some really good info about that. And you know, discussed with them at the show, you know, about what we're doing with why not and everything. And I could see that they were interested in knowing more. And obviously the model reach is huge. And how would you know it? They're my after party sponsor for the Why Not Came awards on October 13th.

Speaker 1 (16m 50s): Talk about North American shows. You know, it, it used to be there were more, it used to be there was an inter next in Miami, there was the Phoenix Forum. Even the shows that used to be adult only now seem to be catering to more than just adult. Why is that?

Speaker 2 (17m 11s): The people that run these shows just, maybe it's not as, it is a lot of reasons. It's not as fun for them as it used to be. It's certainly not as profitable as for them as it used to be. You know, the old webmaster B2B shows used to be a gold mine because there were so many companies that were making money hand over fist and they were interested in sponsoring all these different events. Right. You know, a lot of 'em have either gone by the wayside or they're just not interested in spending that kind of money anymore, or they just aren't really interested in going to these kinds of shows.

I mean, the, the old days are gone and as show organizers, you know, you gotta go where the money is. You gotta go where you know your fan base is gonna be and where it's gonna make the most sense. Sure. And you know, I wouldn't say that, you know, all of them have given up, but if it's not working out for them, obviously the smart thing to do is to just, you know, not do those shows anymore. And unfortunately, there's some companies out there still doing events that really don't bring anything to the table. They don't bring the numbers and it kind of poisons it for the rest of us.

Because if people only go to those shows and they see it as being not really that big and really not that good for their business, they're gonna kind of associate all events like that. And then just, you know, if things aren't working for you, go for a plan B and stop doing what you're doing because it doesn't help anyone.

Speaker 1 (18m 30s): Now you've been in the business for a long time, Jay, How has the sales aspect, because that's primarily what you handle and why not, How has that changed on a B2B level from the time you've started?

Speaker 2 (18m 45s): I think it's got a lot more difficult over the years. A lot of the sales that I made back in the day were much more out of necessity for the person that I was selling to. I didn't have the kinds of relationships with people back then that I do now. Sure. Much of the sales that I'm able to secure now is because people already know who I am and they know what my brand is about. Right. Or they're at least familiar seeing what my brand is. A lot of times it's very, very relationship driven.

I get more sales because of people knowing who I am or what I am. Sure. Which is open doors for me. And it makes it little bit easier, but it's still, I mean, it's a grind. I'm, you know, never just sitting back on my laurels and be like, you know, things are, things are easy. I'm always, always hustling. Always.

Speaker 1 (19m 34s): Yeah. I'm a good example. I mean, I started advertising with you guys because I know you, I know Connor. I know why not. And I believe in the brand and I believe in what you guys do. So I support it.

Speaker 2 (19m 46s): Yeah. Wow. Yeah, definitely.

Speaker 1 (19m 48s): Talk about also the, the changes in the adult industry since you started. Obviously it was a totally different game Yeah. When you first got into it.

Speaker 2 (19m 59s): Yeah. Well, I mean, back when I first started in 2000, I mean, I had no clue about anything. I mean, there were people that were already multi multimillionaires from, you know, launching pay sites. Right. Affiliate programs from years earlier. I mean, it was a pretty lawless place. You know, you'd meet people for the first time at events or wherever and a lot of times you'd go an entire career without knowing anybody's real name. You would just know their board name, the nickname. You'd never know what they look like because back then no one was using any kind of facial anything to, to associate themselves with any kind of what was considered social media back then.

The barrier of entry was a lot different back then as well. There's always gonna be unethical players out there. Sure. I just think it was a lot easier to get into the industry way back when and you know, scam someone out of their money and then, you know, disappear and then reinvent yourself and then come back like nothing happened. Those days are long gone, I think.

Speaker 1 (20m 56s): Oh yeah. Well, social media, how has that changed the adult industry?

Speaker 2 (21m 1s): It's really leveled the playing field for a lot of people. You know, Used to be, I mean, just social media in general. I mean it, it used to be that the people that were in power and the people that were in charge had all the power and you know, now anybody within internet connection and you know, a little bit of time can go out there and, and make noise or they can carve their own career. They can do really anything. I mean, it's also opened up a lot of possibilities at the same time. I mean, now you can promote to a larger group of people.

Things are much, much quicker. It's, you know, for better or worse made promotion and selling possible for everyone.

Speaker 1 (21m 42s): Absolutely. Yeah. So how did the why not awards in ProGo?

Speaker 2 (21m 48s): Oh man. So it was our 12th year and it was Wow. Literally. Yeah. It's one of our best ones. I mean, I more or less use the same formula year after year, but this year, you know, I was determined to keep things on a certain time schedule. Technically everything went well. I mean, a lot of the things that you kind of take for granted was the food good, was the deliveries of all my necessities. There was everything in perfect working order. I did my co-host do a great job. I mean, pretty much the answer to everything was yes this year.

And I was very happy with the results. And yeah, I mean the show, the show was continuing on after all these years.

Speaker 1 (22m 29s): The coordination of things like the Why Not Awards, both in Prague, in la that's a tremendous undertaking. And you guys are, you guys are still a small team. How do you guys pull it off? There's only so many hours in the day.

Speaker 2 (22m 45s): I know, I know. It's tough. I mean, believe me, Connor and I could both use literally two assistance each, if not more. The, the profit margin, you know, for a lot of what we do isn't huge. So we've also learned over the years to be as streamlined as we possibly can. Connor and I have both faced some serious adversity over the years and some major, major hurdles both inside the industry and out, both inside our company and out. So we've just, we've learned to be adapters survivors, all that stuff.

And you know, if we're able to continue doing it, we will. I mean, if we start getting to the point where the money is just so great, you know, we'll hire an additional team. But until then, you know, we're, we're pretty content to be doing things the way that we have been.

Speaker 1 (23m 38s): Now, both you and Connor started as employees of the company and worked your way up to the executive level and then eventually became owners. Talk about that journey.

Speaker 2 (23m 50s): It was crazy and extremely improbable. Yeah, I mean, Connor and I both, well Connor started in the industry in like 97. I started out in 2000. Why Not Was owned by another company, became its own entity in 2001. At that point I was, I was in charge of PR and trade shows. Connor was a staff writer. He would later go on to be in charge of all of the news and written content on the site. And I was in charge of all of our sales forward a couple more years after that, as the industry's changing before Tube sites hit, the owners of the company just weren't really adapting, Seemed like they'd kind of lost interest in the company, decided they wanted to fight each other over ownership of it all.

And then when all was said and done, we ended up getting one bought out and then we found an investor and got the other bought out. And Connor and I basically started driving from the backseat in like 2007, 2008 and saw that, you know, we'd lost a lot of ground and we needed to do something to save the company. And then tube sites hit and then the recession hit and all hell broke loose from like 2008 to 2010. And when all was said and done, you know, we were able to have an investor help us out. We made a lot of great decisions.

You know, we made a few mistakes along the way, of course. Sure. But the journey at any given time could have just ended because the amount of stress and the amount of bullshit that we had to endure during that time. I mean, there were days where I would just get up and I'd be like, You know what? I can't do this. I just can't anymore. It's ridiculous. And any san person at that point would've realized, you know what, this is just too much. But you know,

Speaker 1 (25m 23s): We know better. We know better about you Jay. Yeah.

Speaker 2 (25m 26s): Maybe, you know, you get to that point where you just keep fighting and you keep doing that. You know, to just call it quits at that point would really negate everything that you've been working towards. Right. You know, And then sure enough, we were able to get to the point where we bought out the investor. So it was all completely worth it. Honestly, I consider it one of the better success stories in this industry.

Speaker 1 (25m 45s): I agree. And you guys, you guys really have changed with the times of all the companies out there. Most of the other companies out there have pretty much stayed the same or stayed pretty much the same. The one thing I notice about you guys is you've shifted and you've adapted and you've changed with the times and you've added products as the times have warranted it.

Speaker 2 (26m 11s): Absolutely. I mean, you have to, unless you have a product that's gonna be in demand all the freaking time, you have to constantly be looking for new revenue streams. And you have to be shifting and paying attention to what's trending and what changes out there. I mean, you know, you think about it way, way back when, look at how big my space was. And they were only big for like a year or two or something like that. Yeah, yeah. And they completely disappeared. I mean, you think about Facebook, Facebook has been big for, you know, a very considerable amount of time. Sure. But there is gonna come a day where Facebook is completely a relic.

It's just not gonna be used by Don its way anymore. Yeah. It's gonna be replaced. I mean it's definitely been on its way for quite some time, but it's still huge. There's no question about it. Yep. But you know, unless you're something like that where you don't plan on working beyond 10 years at the most and selling when it's worth millions and millions and then getting out, then you know, you have to focus on what's working for you and what isn't. And you know, more or less kind of predicting what's going to work. And that's what we've been doing.

Speaker 1 (27m 15s): Yeah. And unfortunately those acquisition strategies in the adult industry aren't necessarily the same as mainstream.

Speaker 2 (27m 23s): Right. Yeah. There's, you know, lots of other factors at play.

Speaker 1 (27m 27s): Absolutely. So tell us a little more about your experience with Exotica and how people can join. Why not there?

Speaker 2 (27m 36s): Basically, you know, it's funny, I've got a core group of models that I like to work with that have really shown themselves to be just hard workers. Great attitude, very dependable show up at the booth on time. They're out there hustling. They're good for my brand. And you know, good for working with them. They can always, you know, perspective Mons can always reach out to me and ask. I will say though that we're definitely over full for New Jersey for this year. And I'm already pretty much at capacity for DC as well.

But you know, they can always reach out to me and you know, who knows.

Speaker 1 (28m 14s): Talk about your relationship with the models, because I'm thinking back to a consulting client we had, and we had a dialogue about when I asked you who would be a good model as a spokes model. And I was kind of surprised, although when I think back about it, I, I understand because of your philosophy, you guys were really, really careful wanting to know what we wanted this person for, how much we were gonna pay the person.

Yep. And, and talk a little bit about your relationship with the models. Cause I found that fascinating.

Speaker 2 (28m 51s): Well, I mean, because I know so many, there isn't really any one standard, I guess, relationship that I have with any of them. You know, at the end of the day, I take anything and everything as a professional business relationship first and foremost. Sure. You know, many of the models that I'm friendly with belong to platforms that are very important to me, very important to my brand. And I mean, you know, not all models are created the same. I mean, some I know are, are more interested in, you know, X way of doing business.

Others might be more interested in y some might be interested in affiliate opportunities, some might be interested in ambassador, some, I mean, I just know they're gonna be very reliable. Others, you know, might be interested in it for a month and then they'll wanna move on and do something different. Yeah. So, you know, I kind of take note of everyone who I'm friendly with and you know, when I meet someone new or I meet someone who's been around for a long time and we just haven't crossed paths or had caused a new business together. I mean, I pay attention to a lot of details, you know, and I mean for, I hate saying this, but for lack of another way of saying it, because of my age and the fact that I've been around for a long time, you know, I am kind of in some ways looked upon like as a father figure.

But you know, there's nothing I can

Speaker 1 (30m 8s): You hate. I could tell by your voice You hate that Jay.

Speaker 2 (30m 11s): It depends. I mean, Yeah, no, it's the double edged sword, you know?

Speaker 1 (30m 15s): That's funny. Yes. Oh yes. We are older, Jay. Yeah,

Speaker 2 (30m 20s): We

Speaker 1 (30m 20s): Are. We've known each other a very long time and we were, we were pretty damn young when we met, but we're older now. Talk about your newest event. Why not Reunion? I was a sponsor this year. Yeah. And in the first year and it was, it was fantastic. Talk about 2023.

Speaker 2 (30m 42s): So we're definitely gonna do one in 2023, but it's not gonna probably be in Phoenix. Reason being, here's the thing, we were originally gonna do this at the Tempe Mission Palms Hotel, which is where the Phoenix Forum took place for like 16 or 15 years. They were showing us every sign that they didn't want us there. So we ended up changing hotels weeks before the show, just out of comfort and security for our attendees as well as ourselves and our owns sanity. And it went off without a hitch. I mean, we had a great show. Yes. But we did not get invited back and for for no reason.

I mean, there was no problems. There was no nothing either.

Speaker 1 (31m 18s): I probably shouldn't have gotten naked. I'm sorry. Yeah,

Speaker 2 (31m 20s): Yeah. Thank you Bruce. I mean, essentially, you know, I just don't wanna deal with that kind of nonsense. I don't wanna have to sit here and pound the pavement and prove to a hotel that, you know, we're a business event just like any other. Yes. You know, and just having to jump through hoops and deal with bullshit. So it's, we're gonna be, we're very interested in doing one in 2023, but we're looking at doing it in a different city and probably in a place that, you know, is at least familiar to the bulk of the attendees.

Speaker 1 (31m 49s): So, and maybe and maybe not so conservative.

Speaker 2 (31m 52s): Yeah, exactly.

Speaker 1 (31m 53s): You can say it.

Speaker 2 (31m 55s): Well, you know, obviously we're looking at possibly either, you know, Vegas, possibly the Miami area. We're, we're just not sure yet.

Speaker 1 (32m 3s): Yeah, Interesting. Okay.

Speaker 2 (32m 6s): Yeah.

Speaker 1 (32m 7s): So what are some of the fun and entertainment highlights planned for the why not community and why not CAM awards?

Speaker 2 (32m 16s): So we've got all kinds of great stuff going on. I mean, the show's gonna start October 10th. We're gonna have, you know, our typical speed networking to kind of kick things off. We wanna have a self-defense class going on that evening. And then we're gonna have an opening night cocktail party that cams.com is sponsoring. This is gonna be going on at the hotel and it's gonna be, you know, our ds. It's gonna be be a great mixer for everybody just getting into town. Then on October 11th, we've got a full day of seminars.

We've got the meat market, we've got safer work photography going on. We've got all kinds of fun stuff. That evening we just announced it that we're gonna be doing a live rock band cosplay, karaoke night. So

Speaker 1 (32m 59s): Yeah, saw that.

Speaker 2 (32m 60s): Yeah, we're gonna have a live rock band play. They've got hundreds and hundreds of songs and we are encouraging everybody to dress up for an early Halloween. This is gonna be, I, I'm still looking at getting it sponsored right now. I mean, you know, it's something that we feel is really important to have. It's just gonna be a great fun time. No one else is doing anything like this. Then on the 12th our entertainment sponsor for the show is strip chat and we're taking over the entire rooftop pool of the W Hollywood Hotel and yeah, it's gonna be an amazing night.

We've got the pool, we've got, you know, there's gonna be food and drink going on up there and we've got the pool to all hours. You know, there'll be heat lamps in case it gets a little chilly out. So this is something that we did a few years ago and we're gonna revive it, but it's gonna be even better this year. And then of course on the 13th, the red carpet starts at five 30 Pacific time and then the wine came awards starts promptly at eight 30 and it's all gonna be live streamed.

Speaker 1 (33m 58s): Very cool. So Jay, you grew your hair out during the pandemic. I was kind of curious, why haven't you cut it yet?

Speaker 2 (34m 7s): You know, it's funny, it got to the point where it's just like, it's become such a part of me and it's become like part of my brand. Even the fact that I still have, you know, the majority of it. I mean, yes, it's definitely thinning on top, but the fact that I have the majority of it's still, and it's become a thing and it's certainly become a bone of contention for a number of people as well. Makes me wanna cut it less and less. I mean, yeah, sure, it's a pain in the ass to be sure. But you know, I figure at this point, once it's gone, it's gone. I mean, I'm kind of at a point in my life where I'm just probably not gonna do it again unless I, I, I get delirious and I'm unable to make decisions for myself.

So yeah, it's just, it's become a thing and I don't know, I mean I enjoy it, so I figure, you know what, I can do whatever I want. Why not?

Speaker 1 (34m 54s): Why not?

Speaker 2 (34m 55s): Why not?

Speaker 1 (34m 56s): Is there gonna be a live, why not summit now that everyone is traveling again?

Speaker 2 (35m 1s): That's a good question. You know, I know.

Speaker 1 (35m 3s): That's why I asked it.

Speaker 2 (35m 4s): Yeah, thanks. So yeah, I mean, sure. When we launched it in 2020, we were the first North American online only adult trade show and we had nearly 2000 registrations that year. It was a huge success. We did it again in 2021 and 2022. We did it twice in 2020 actually. There's still a lot of people out there that wanna attend trade shows but can't either because they just don't wanna travel or they don't have the means to, or they're just have social anxiety and don't want to.

So yeah, the likelihood of us continuing on with why not Summit is obviously very high, but doing it like a two or a three day event like that, I don't necessarily see us putting as much of the resources in time for doing it much beyond like a day or two.

Speaker 1 (35m 54s): Hmm. So would it be, would it be a live event or, or just virtual?

Speaker 2 (35m 59s): Oh, it would be virtual. I mean the why not Summit is it is virtual only. Yeah. Okay. So we're gonna keep that. Why not Summit Virtual? Just I don't think we're gonna make it a three day event because we're just not gonna pull the numbers that we have.

Speaker 1 (36m 12s): Yeah, yeah, that's true.

Speaker 2 (36m 14s): Yeah. People just don't get excited about that as much of

Speaker 1 (36m 17s): A, Yeah, the, I don't think the appetite is there as much for Virtual Summit. It says it was during the pandemic, obviously people were just glad to see anybody besides their family. Exactly. What are some individual things you're working on? Personally?

Speaker 2 (36m 32s): Doing a little bit of consultation here and there for, for various models. I'm, you know, doing some affiliate type opportunities, doing a lot of connections for businesses with individuals. And I'm also assisting with ainsley's micro crush.com clothing line.

Speaker 1 (36m 54s): Hmm, cool. Yeah. Now I noticed you have a model directory now why not? Talk a little bit about that.

Speaker 2 (37m 1s): Yeah, Connor put together this great thing that is connected directly with our awards as well as our events in general. And it's just a real simple process. You go to why not id.com, you can create your own model account and if you're nominated for anything, it can go directly to your voting page. If you're at an event coming up, you can RSVP through it, you can do any kind of polls that we push your way to get, you know, information for upcoming events.

And it's just something great that you can just share with your fans. It's all safe for work photos and it's a directory like you would expect a directory to, to work, but it's, you know, just as much professional as it is. Anything else

Speaker 1 (37m 45s): I gotta tell you, I use your professional directory a lot.

Speaker 2 (37m 50s): Oh nice. Thank

Speaker 1 (37m 51s): You. Yeah, because sometimes I just can't think off the top of my head memory not being what it used to be, you know, turning six to five next month. And I sometimes use, a lot of times use the director going, okay, billers or, Okay hosting companies and whether it's subject matter for a blog we're doing that I need to give to my writer or whatnot, I, I use that industry directory a lot and it's really helpful.

And if anyone doesn't know that, why not.com has an industry directory. It's awesome. So

Speaker 2 (38m 27s): Yeah, we've been doing that for a long time. I appreciate that very much.

Speaker 1 (38m 31s): It's really about the only one out there that's, that's worth a dam. So, you know, people really should, should check it out. So tell us about why nots philosophy on how you work with people and how it relates to industry loyalty.

Speaker 2 (38m 46s): So basically we have always, you know, wanted to treat everyone with respect in the industry. Doesn't matter if you know you're a CEO or if you are an assistant to someone or somebody who works in the marketing department, we've always approached, you know, treat everyone with respect. I mean as well, you never know who could be big tomorrow, so Exactly. You're rude to someone that could come to bite you in the ass. I mean, we don't do it for that reason. We just figure, you know, we're all in this together to some degree and you know, we like to have as much fun as we possibly can.

So it just, I don't know, it just pays to make the most of it and just, you know, be a good person. And I mean, at the same time, you know, we do whatever we can for a lot of businesses out there to help elevate them, to help promote them, to give them, you know, the kind of recognition they deserve. And while we would never, ever tell anyone, don't do this or don't do marketing with this company or don't do that because it's either our way or the highway kind of thing, it is a little disconcerting sometimes to see people that I know we've really been kind of fighting for and putting out on the front lines to just kind of disregard us and decide, you know, that, you know, they got their use out of us, so to speak and now they're gonna go with, you know, our competitor or just do something that more or less just flies on our face.

I mean, I've seen that happen quite a bit and I mean, it sucks it's life, it's just the way it goes. Some people just don't have the same philosophy as us. Yeah,

Speaker 1 (40m 14s): Yeah. No, I think loyalty is important. You know, you talked about you never know who you're dealing with and everything. I mean, and people starting out as, as an assistant and ending up the top of a company. Look at Shirley, Laura, she started out on the ground level and it ended up as ceo.

Speaker 2 (40m 30s): She's definitely like one of the most influential women in the industry and definitely one of the most influential women, if not the most, as far as executives go in the cam industry. So it's like I,

Speaker 1 (40m 44s): But isn't that a great, isn't that a great example of someone starting out on the ground level and ending up running a company?

Speaker 2 (40m 50s): Absolutely. I mean, I remember when she was an affiliate manager way, way back in the day, you know, she's one of the best success stories out there.

Speaker 1 (40m 60s): Absolutely. So I understand you're gonna be in an upcoming movie called Tornado. Fill us in on that, Jay.

Speaker 2 (41m 9s): So I met the director at exotica a few, no, about a year ago I met Hailey and Rob at the Exotica having Stone as the lead actor in the movie. And I was just, you know, finding out about this when I was there and I'm, you know, asking around, I'm like, I met the director and, and I'm like, Hey look, you know, what's this gonna be about? It's like, well, you know, kind of gave me the plot line and all that and how it's gonna be, be like NC 17 rated so that this is something that can play in all theaters and they only wanted people from the industry and the cast.

And I'm like, well look, you know, I've got IMDB credits, I've done this, I've done that, I've been on this TV show, is there any possibility that I could be in this? And I mean, you know, he saw some clips of acting that I've done and more or less just said, Yeah, we'd like to have you in it. So cool. We hope to start shooting some scenes in New Jersey Exotica next month. So, and right now we're at a phase where we definitely need to get some funding and financing going. So anybody listening out there who has deep pockets that you know, wants to put into something that could very well be a cult classic.

I mean, you know, we're talking like, you know, Rocky Horror Picture Show kind of cult classic potential. That's what we're hoping for.

Speaker 1 (42m 24s): Cool. I wish you well with it as as everything Jay. So Jay, I'd like to thank you for being our guest again today on Adult Site Broker talk. And I'm looking forward to Round Boy. It would be four soon,

Speaker 2 (42m 39s): Round four.

Speaker 1 (42m 40s): Well, if for the fourth time we do this. Yes, This is the third.

Speaker 2 (42m 44s): This is the third. I thought this. Yeah, you're right. It is.

Speaker 1 (42m 48s): Thank you.

Speaker 2 (42m 49s): Thank you for having me.

Speaker 1 (42m 50s): It's a pleasure. My broker tip today is part eight of what to do to make your site more valuable for when you decide to sell it later. Last week we talked about information needed to give the buyer and being transparent with the buyer. Here's more information on what to give to a potential buyer. How well has your content been protected from piracy? And what steps have you taken to protect your content? Are you using a piracy take down or monitoring service? These are important facts to know. What promotional tools do you offer to your affiliates?

The more tools you offer, the more successful your affiliates will be. What is your traffic breakdown by country? Tier one, countries like the usa, Canada, the uk, Germany, and Australia are the most preferred. Add in anything else that will add value to the sale of your property that you can think of, such as what custom scripts do you use? What content management system software is on your site? Do you use billing or affiliate software like Nats? What is your retention rate?

How you retain your members is of the utmost importance. How many joins and rebuilds do you have a day? Do you buy advertising? And if so, what kind? Can your content make more money in the DVD or VOD markets? Or have you already taken advantage of this? How much did you spend to produce or buy the content that's on your site? What do you believe the content is worth? Now we'll talk about this subject more next week and next week we'll be speaking with Dan Hogue of Porn Star Platinum and Trans Erotica.

And that's it for this week's Adult Site Broker Talk. I'd once again like to thank my guest Jay Kopita. Talk to you again next week on Adult Site Broker Talk. I'm Bruce Friedman.