Adult Site Broker Talk Episode 92 with Jason Maskell of lifestyle.money

Speaker 1 (0s): This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on in our business. Plus we give you a tip on buying and selling websites this week. This week we'll be talking with Jason Maskell of lifestyle.money.

Adult Site Broker is proud to announce the launch of our new website at adult-site-broker-dot-com.
We’ve added some enhancements to the site, such as FAQs, and a complete new platform.
The look and feel of the new site are nice and up to date.
The new site also has links to our marketplace and affiliate program.

And don’t forget ASB Marketplace, the first platform where you can buy and sell adult sites and domains for FREE!
ASB Marketplace allows buyers and sellers the chance to come together on properties that are valued below our company’s minimum of 50,000 dollars.
Don’t pay for other marketplaces when ASB Marketplace gives you this service for free.
Visit ASB-Marketplace-dot-com and sign up as a seller or as a buyer today.

And of course there’s ASB Cash, the first affiliate program for an adult website brokerage where you can earn as much as 20% of our broker commission referring sellers and buyers to us at Adult Site Broker.
Check out ASB-Cash-dot-com for more details and to sign up.
Now, let's be true. Our property, the week that's for sale at adult site broker, we're proud to offer for sale, a growing and stable European tube network.

The sites went online over 10 years ago and the traffic has grown every year. All of the traffic is from SEO. Nothing has been purchased. This is a great opportunity for a potential buyer to add to the traffic immediately because of the high quality of the content targeted to the German and Italian languages. Google has placed the websites in good search positions. There are over 600,000 hosted videos. Around 400,000 of them are uniquely titled. There are also about six months of videos already translated and ready to upload.

So the new owner will have an easy transition. This is an opportunity for the buyer to get stable traffic and easily grow. If they put some effort into new SEO techniques and also buy traffic only $595,000. Now time for this week's interview. My guest today on adult state broker talk is Jason Maskell of lifestyle.money. Jason, thanks for being with us today on adult side, broker talk,

Speaker 2 (2m 50s): Bruce, how are you? Thank you very much for having me on again.

Speaker 1 (2m 54s): It's a pleasure and I'm doing great. Now with over 20 years in the adult industry has worked in a number of areas. His companies currently work in the financial services sector, media, sex, tech cannabis, and more his latest project, which we're going to be talking about today is lifestyle.money. So Jason, tell me about yourself. Tell the listeners briefly about your employment and professional history. Well,

Speaker 2 (3m 20s): As you say, Bruce, I've been in the adult sector for 20 plus 22, 23 years. Now I got into it by accident. I think a lot of people in this sector do seem to sort of just fall into it by mistake. I, I came to it on the production side as a makeup artists, then more agency got into then co-producing and working on sets and working on productions more then went more, sort of fell back into my business, my business, which was my, my business skills and sales and marketing before I got into adult.

Cause that was sort of just a big onboarding. This let's change this to trainers and might make a part as do say, tiny different. So then I did more consultancy working on things, worked then for harmony in the UK, as a sales marketing to them, it was a global brand, pushed out there, pushed out their products a bit further. We then parted ways after two and a bit years and did more consultancy. And I was looking at into what could really help the business.

And we were looking at projects I could do that would really take the industry forward. So I look more of the financial services side and we, we started off, we're looking at sort of crowdfunding and lifestyle money's already come out of there.

Speaker 1 (4m 38s): Yeah. So let's talk a bit about lifestyle.money, your new digital wallet. How did it begin?

Speaker 2 (4m 44s): Yeah, it really came about because I was looking at crowdfunding as an option and we were bringing out a platform which was going to be rewards and equity based. And we bought out the beta version in rewards and it was looking at that and it was getting some, some interest in the adult sector as an adult industry, crowd funding platform, we then wanted to move to equity and that's where we need to have regulation to raise larger amounts of money and to promote those equity crowdfunding platforms.

And that's where the problems came. We found that the companies we needed to work with to get the regulation in place didn't want to work with us because of the sectors and that really put my nose out. And so I wanted to look at ways we could improve on things. And then we realized if we did get the regulation in place and then raise, you know, hundreds or millions of dollars in pounds worth of investment, that banks weren't going to take it. Yeah.

They, you know, they're closed down accounts all the time. Now it seems to people in need in the sector. So we took a step back and we said, right, let's let's look again, I a banking solution that can really take the industry forward and that's where it's come from. Hmm.

Speaker 1 (6m 4s): Okay. So what are the obstacles you found and a little more detail that affect businesses in our sector.

Speaker 2 (6m 12s): The first one is the banks and financial services call it their reputational risks and they don't want to deal with you. So, you know, if they, if they're finding that you just work in the adult sector, they will then just go, well, we don't want you as a customer. We're going to close your bank down. It's the extremely high charges. It's the high charges. The lack of real support that's been the problems or the, this industry has, which has stopped at getting the proper investment that it needs into it.

And, and people being able to manage their businesses professionally and their financial side of the businesses professionally, which is which needs to change.

Speaker 1 (6m 52s): Sure, sure. Now, what were your thought processes to overcome these challenges?

Speaker 2 (6m 58s): And what we had to do is really look back at, we had to look back at the T you know, the problems are there and what could happen, what can be done to overcome some of these problems that these companies have in dealing with adult services. And the first thing we did was look at how it can be done the technology side of things. So we've gone out there and we partnered with a company that offers full banking, merchant, transactional payment services. So it can really, really, we can offer the industry what it can't get safely and securely at the moment

Speaker 1 (7m 36s): Sounded like for a second, you were doing a, a rap song. So how does the digital wallet work?

Speaker 2 (7m 46s): Okay. So the digital wallet is a closed blockchain ledger community, similar to the architecture of Bitcoin. So every transaction is signed off by the community. Therefore it's a hundred percent traceable and secure. So that's backs the technology crux a bit why it works is the wallet holes, the top G 10 fair currencies. So your dollars, your pounds or euros, your Japanese yang, your kroners, Australian dollars, Canadian dollars.

It holds all these in place. It can also hold cryptos. It can also help commodities such as platinum gold, silver oil, gas, stocks, and shares. And a few other assets can be held within the wallet. What we do is we, people can upload their fear, their crypto, that deliver their goal. For instance, into the wallets, we then transfer that into a digital version called the digital that digital is then used either online in store, in person to do the transactions in the background.

So that's just the, the digital working mechanism of it. And it works the same as any other payment system. So you literally, you log on, you scan a QR code. It asks you if you want to then join. If you're say going to join us a website, you scan the QR code, it pings back to your app wallet and said, do you want to pay 29 99 for this website? You log in? You say, yes, you can access. Would you? 65,000 transactions a second.

Speaker 1 (9m 28s): That's crazy. And that's all, that's all through the blockchain.

Speaker 2 (9m 32s): It's all through the blockchains. Everything's traceable. Everything's safe. Everything's secure. Yes. It's all catching on blockchain.

Speaker 1 (9m 39s): Okay. What if I want to take cash out?

Speaker 2 (9m 41s): You just transfer it straight back out to your, your link bank account. Yeah. You link your bank account to the wallet, to upload funds into it and you can transfer out. We also have a debit card in come and working online with it. So you can actually then go into your local Starbucks or supermarket, and actually just use that prepaid debit card to actually spend as normal. Or you can then transfer digital wallet to digital wallet.

If you need to make a payment to someone else in the industry.

Speaker 1 (10m 14s): That's awesome. Now, who would be your primary target customers for this?

Speaker 2 (10m 20s): Everyone in the adult sector and the cannabis sector, that's had enough of being charged to high rates, not having their support and want to offer more flexible payments solutions to their customers. Sure. So what we're saying to everyone is, you know, we're not looking to take over from your current billing, not straight away, but we're an additional service where the new, additional service that you can open up, your payments can pay you in crypto. They can pay you in gold. They can pay you in any range of fear, currencies, and we're offering you a much better, much, and right than your current pay.

And we also offer better payment rates for any outgoing payment solutions you, you need to make. Okay? So we're that flexible solution that is really open to everyone that wants to offer a new, more flexible service to their customers.

Speaker 1 (11m 12s): Now, another thing is that's obviously come into play lately more and more. If you can read between the lines, it looks like credit cards in the adult industry, eventually visa and MasterCard are going to pull out and not, not offer credit cards to adult. I know they haven't said that they almost don't have to because they keep tightening the screws on us. Dang. How, how does your solution help merchants with that kind of thing?

Speaker 2 (11m 46s): The biggest thing is, cause we're a closed community. You're not using your credit card. You can use your credit card. If you want you to load your wallet, you can load your money direct from your bank account. But once you've got your money in your digital wallet, what you do with it is down to yourself. And no one gets to see what, what you're doing with it. So if you put a hundred dollars from your credit card onto your wallet, your credit card company, you don't know if you're going to look at adult. If you're going to buy some cannabis products, if you want to go into Starbucks and buy cups of coffee,

Speaker 1 (12m 18s): That's a lot,

Speaker 2 (12m 19s): That's a lot of coffee where you

Speaker 1 (12m 21s): Can get Starbucks. That's gotta be at least five cups.

Speaker 2 (12m 24s): Exactly. So they have no, they can't say, oh, we don't want you to be watching that and logging onto that site because we don't agree with anymore. They don't have a say in how you put your money into your wallet because we're a closed community. You can use go wherever you want. And we deal with all legal adult businesses.

Speaker 1 (12m 44s): And what about from the merchant side,

Speaker 2 (12m 48s): We offer better rates and we can offer better rates than the current ones, because we have our own private bank back in the wallets. So not many people realize that when there's a merchant, you've got the credit card company, you got the merchant, you've got the bank, you got lots of, lots of people in that line, all taken a little cut at that merchant fee. So they're all taken a percentage of it. We've literally taken all of those extra people out of the much and free is the it's our bank and his house. So because of that, we pass those savings onto our clients so we can bring the merchant rates down.

Speaker 1 (13m 22s): That's awesome. And obviously it makes it easier for the merchant to, to sell to the customers.

Speaker 2 (13m 32s): Yeah. We, we literally have a simple API that you put into your website to add the option on there because we can offer merchant rates. We're talking to clients at the moment and saying, why not offer a reduction if someone uses the lifestyle digital wallet to pay, because we, we want to keep carry on policy. No, Satan's down to the end customer. We'll also bring it in other features. So we're going to be having a loyalty card for the companies that want to join that. So their customers can actually start building up points and then spend it with those within the network of the digital wallet, within the Weiss.

Also we have a built-in marketing platform. So everyone actually accepts the digit, what it will be listed within the wallet. So when companies are in there, they can actually search through and find where they can actually use their digital wallet. So we've given that much support as possible to help promote this is a new flexible payment option.

Speaker 1 (14m 31s): That's awesome. So what's the basic functionality of the wallet.

Speaker 2 (14m 36s): Well, it basically holds assets for the owner. These, you know, and then these assets could be held in, in all forms so they can, they can hold their dollars. They can hold their pounds. They can all their euros, as we said, they can also, then if they're traveling, they can just transfer which ones they want to spend from. So they, again, they got cheap FX rates is grateful. Those who people are traveling, either customers or businesses or need to travel or spend over different territories, how Bitcoin stellar, light coin at the moment, and we're adding new cryptos into it.

You've got the physical commodities, such as gold and oil, and we have our own volts. So people can deliver their own precious metals to us. And it's held in our own vault. You then got stock indexes, the FTE 100 and S and P 500 that people can hold within the wallet. And then they can transact with any of those. They want to, as you said, online in store or in person, that's great.

Speaker 1 (15m 42s): What current services can, the digital wallet replace that people in our industry currently is?

Speaker 2 (15m 50s): Yeah, this is, as I said earlier, we're not looking to replace anything from day one, but we're looking to be an additional service, an additional merchant service. So we can be that payment solution is the first one. We can then do payments. So you can then do, if you are. Yeah. We know there's lots of content creators out there, and they're now working on multiple platforms. The feed, somebody platforms get charged by their banks to pay their content. Creators again is horrendous. So we can be a lower payment option for that.

And again, a faster where some platforms have to have minimum spends you don't have to do that with us. You could do payments, split payments as is when a customer pays. We can split it to make sure everyone's who is meant to receive that money is paid straight away. You can preset it to do payments Friday at 11 o'clock and it will automatically do that. We've got low FX rates. So you're doing, if you're buying sex toys in China and you need to pay them, you can get low FX rates.

Speaker 1 (16m 57s): Wow. So what, what parts of our industry do you think can be helped by the digital wallet and, and how can it help each of those groups?

Speaker 2 (17m 10s): Well, I mean, if we break down some of the areas, so the, you know, the first area is the POM sector is the adult services side of it. So on the porn side of it, on those members sites, it's going to be great because you, you know, the end users got the anonymy they're anonymous. So the banks are not going to know what they're doing. So that's a great bonus for them. Also a big one for that side of the sector is we've got building KYC. You're going to know your customers are over the legal age so they can be spending their money on your site site safely.

Speaker 1 (17m 44s): So this whole, this whole controversy with, with age verification, this could solve that

Speaker 2 (17m 52s): This can actually be a major, major part of actually bring in bringing an age verification in, in a safe, secure way. Yeah, because with the wallet, you have to be verified. You have to do full banking, KYC. We know everyone who everyone is the great thing for some of the platforms that have content performance on it. They have to be do KYC as well. So you can ensure that anyone who's loading content onto your site, they're the legal age to do it as well. So we're supporting businesses in the adult sector that way.

Then you've got the sex tech and sex toys. Again, anyone who's operating online or in store, we've got easy payment solution there for them, which can, yeah, some people should embarrass her going into a sex shop or, you know, from a sex toy online. Again, we we'd get rid of the whole embarrassment side of things. And then for the content creators themselves, if they want to then sell their additional services, you know, panties and pictures and clips and everything else they want to sell, they sell direct at the moment.

At the moment they're hindered by if they try and use PayPal, they get caught, they get shut down, they lose their money and they have to give their real name and address or their real name. So, yeah, which is not great. The banks don't really like setting them up a bank account in their trading names. You say their performance name. No. So with us, we will give them a, a small business account. So there can be a sole trader, so they can have an account linked into their business name.

So then if they're sending pictures and clips and panties and et cetera, they can just go out, give out their work, email address, which is linked to their wallet, their business wallet, and their fans can pay them direct into that. They can then transfer that money into their personal wallet. If they need to then go and say, Hey, I need to pay my mum some money I can put into their personal wallet and just pay people that way.

Speaker 1 (19m 53s): And what, and I would imagine also this could be big for say, well, for instance, what about cam sites that, that, that want to pay their models and, and the clips and the clips sites that want to pay their models.

Speaker 2 (20m 10s): I was also saying, there's the way we can set out with this things like split payments. If it's a cam site where the person has money from every clip or something like that, if the site wants to split that payment on a time of transaction, we can do that. So they can have multiple micropayments going into every transaction. So the form, it doesn't have to wait every week and hit a hundred dollars or $50, or even $20 to request a payment. We can set it up. So it's done every transaction.

So they could be earning money while they're sleeping, every transaction coming in from every clip they're selling. If that's something, the platforms and the, the content creators want, you know, because this is a digital product. We have so much flexibility. So we can, what we do is we work on a bespoke basis. We're not going to just say, this is what we do. There's your price off you go, good luck. We say, what do you do? How do you run your business? How can we help you?

How can we save you money? What tools do you need? Do we have them in our arsenal? Yes. Do you want them? And then we will be spoke the package and the service for every company to everything can be different.

Speaker 1 (21m 26s): Wow. That's yeah, that, that is a, that is definitely an advantage. I mean, Hey, you know, it's, it's a big deal. Now, when, when models get paid daily in this way, they could get paid instantly.

Speaker 2 (21m 40s): They can get paid instantly. I mean, when we know that every, you know, every platform has different options, some do weekly payments, some know they put money into an internal wallet and then they can spend a multiple performers. And that's fine. We can just split payment on that model. That's, that's understandable. But if someone has a, you know, just buying from one performance, we can do split payments there and then straight away, and they get paid every transaction. So, yeah, that is a big one. But even where we already talking to a lumber company, you know, a number of companies that do weekly payouts and just from the feedback with them, we can see how much we can save them.

How much easier it can be on transactions for them just losing this minimum payment, I think will help so many content creators.

Speaker 1 (22m 29s): Oh, absolutely. Now let's talk about the affiliate model. This, I would think this would be an excellent way to pay affiliates.

Speaker 2 (22m 38s): This is actually perfect for affiliates began. The biggest thing is everything's locked in the blockchain. So every transaction is traceables. We know exactly where everything's going so we can see. So in affiliates, this will just work, sit comfortably within their model as a payment option. And again, it can do instant transactions, instant splits. If they wanted that waiting monthly, no having to get you $50 or a hundred dollars or $200.

It can be your micro payment is done there. And then for you,

Speaker 1 (23m 13s): No, this is something you came up with over a period of time. I know we've been talking for a while that you said you wanted to, wanted to come up with a banking solution. Talk about the process from where you started to where it is today, where it's actually a reality. And give me the steps and talk about what you went through, coming up with it. Cause I know it wasn't easy. You talk about it now, like a, Hey, here it is. But you and I both know that this has been you and I are friends and we've been talking for a while and you said, God, I got to come up with a banking solution for this industry.

And I know from your standpoint, it's the most sincere thing because you are frustrated along with everyone else. And I know it made the Croft crowdfunding side, virtually impossible, which is obviously going to enable it and a lot of other things. And we'll talk about those things in a second. Talk about the process. Talk about from beginning to where you are today,

Speaker 2 (24m 15s): The thing we may, Bruce, and I think you realize is I'm. And also if someone says no to me, I'm like, right, I'm going to do it. I'm going to find a way.

Speaker 1 (24m 24s): And you're like,

Speaker 2 (24m 26s): Yeah, piss me off. I'm going to find a way. And that was my thing with the crowdfunding. The crowd fund is, oh, that's a great idea. That's amazing. Noah's only the auto sector. You'll be brilliant. Great. Can you work with us? No. Reputational risk. I might. It's going to cost me 50 K for your service for the year. Yeah. Yeah. I can't take your money. You'll be great. But we can't take it. And it was that frustration really got me round up. So I then said, right. And then the realization that the banks wouldn't take the money if we had the, the equity side in place.

So I started delving deep into financial services, looking at options. And do I go into buy a bank off the shelf? Yeah, well, I've even looked at buying a bank off the shelf. That was one option. And then we looked at the way banking's banks work and the banking solutions. We spoke to a company, a couple of companies that do white label packages for banks. And again, we were having the same problem is that's great. You'll be fantastic. But we don't know if we can work with you. Here's 15 page document.

Can you fill it out? So we know we feel safe, work medius, and this wasn't even coming from the, the area manager. This was going straight up to board level. This was being thrown up at the board level that some of these companies and the balls were coming back and go in, tell us more. We like it, but we really, really need to double-check and triple-check Kadri to check-in and just make sure that we're okay. And I'm like, yeah, but you're using it. So the biggest thing was frustration for me. And then we started looking at different platforms and realized the technology we needed.

And we worked with, we found and we've then worked with our partners to develop this package and develop this wallet. And the important thing about it for me was this has its private bank. So we're safe. We're secure, it's blockchains, we've got transactions. Every wallet is audited. Every quarter to confirm what's in the wallet is being held in the bank. So everything is safe, secure.

We've got four, four open transactions on everything. So everyone can see what the going. There's also having services that I could hold my head up high and go, yeah, we worked with auto industry. I have no qualms about this. This is who I work with and not have any embarrassment about it. And with this technology and the way it is seamlessly works, it's really, you know, it's been a lot of hard work, a lot of headaches, a lot of research into finding the right way.

And also because there's so much banking, regulation and legalities that we have to make sure a hundred percent rights. And because it's set up as a private community, the digital version of everyone's money can not be bought and sold. It can't go on Coinbase or anyone like that. It's not like a token like Bitcoin, you know, not be passed around is, is held within the private community. And it's used as a digital form to make the transaction. And we do all the hard work in the background.

Speaker 1 (27m 37s): So on. So unlike other, so unlike other banks, this, the money's never invested anywhere.

Speaker 2 (27m 42s): The money's never invested. It doesn't go anywhere. It's never, yeah. The bank will take your money and then lend out 10 times. So the banks don't have money or they don't have your money. They don't have anyone's money. They they're lending around to everyone and hope and everyone pays them back. Yeah. With us, your money is put in the bank and it's kept there. And every quarter we do your report that says you got X amount in your wallet, digital version, your tangible version that the banks know is sitting in our bank and it's still there and you spent X amount of it.

So you've got X amount left. So no

Speaker 1 (28m 19s): Novel idea, the banks don't lend out your

Speaker 2 (28m 21s): Money. That money, no. I mean, we're all looking. And one thing we are going to be doing again from our background in the crowd funding is bringing investment into it. So we've got escrow people into the digital wallet already. So we're going to be looking at investment platforms within the wallet. So one people are in there, they can do one click and they can load money into either an investment fund or individual projects that will be staged tours of the wallet as well.

Speaker 1 (28m 52s): Nice. But it will be their choice that they go into a investment fund as part of the wallet.

Speaker 2 (28m 58s): Yes, yes, yes. She bought you like physically, you have to pick on it and do it. And where we're looking at, which is going to be the best option, either crowdfunding or individual projects, or we're looking to maybe have an investment fund for different sectors. So we'll have a POM one, the sex type one, a cannabis one, we've already got an art club and art queen where people can put money into the art coin, the wallet, it goes out, it buys art, keeps the art secure. When the art goes up, I get sold everyone. Who's part of that coin within benefits from it.

Speaker 1 (29m 29s): It sounds a lot more secure than porn. If you asked me, I think, I think I'd be much more likely to go for that.

Speaker 2 (29m 38s): Yeah. Yeah. Now we're looking at different options. So, I mean, on the, on the adult side, it would be, say an investment fund we're looking at, and which is again, just looking at the right regulations, everything's safe and secure. Everyone knows what they're doing, where the fund and people who are in the fund would decide on what projects to invest in.

Speaker 1 (29m 57s): You know, it's interesting. Cause it was a topic today on expos.net that I was, I was looking at. And I think you more than likely saw it too. And as we record this on October 21st, by the way, we'll be running it fairly soon as I promised Jason, that would because he's promoting this now. And the question was why to banks hate us. So I think, I think you're a great person to ask about this.

Now I know my opinion and I stated it in there. What do you think?

Speaker 2 (30m 33s): Well, funny enough, Bruce, I saw that a small, smaller, yeah. W I'm in the UK. This is my morning. And I'm actually, I was applied to that one as sort of small, new as well. I mean, I've had problems with the banks. I've had a couple of issues with bank. So one was, I'm not going to name them. I went to my bank many years ago, friends, small overdraft. They said, no, we can't give it to you because you are. I went, that's funny because yesterday I was in one of my clients who banks with you, who has a huge overdraft with you and we're in the same sector.

So can you put that in writing to me and tell me why they went, oh, okay. You can have your overdraft. So then they would be more. I'd also dealt with banks more recently where the local business manager knew what I did was happy with it. And then I received a payment in, from a client for some work I was doing, helping them distribute some products again, all 18 or totally legally in the UK. But because they named the product on the invoice, it got flagged the head office, the head office and looked into it.

And when we don't use a customer, of course, and gave me three months to get out, you've just had not Western UK being caught laundering millions and millions and millions.

Speaker 1 (31m 53s): The biggest crux it's facing.

Speaker 2 (31m 55s): I owned up against Chris. Yeah. They all fall under this reputational risk. We, you know, always bad for our reputation, laundry, drug money. That's fine because, oh, that's not your department. We get slapped on the wrist. We pay fines. And that doesn't affect our reputation, what it does. And, but people just don't have much choice to actually who can they move to for that banking services? So yes, we're coming out as an adult and cannabis friendly service, but I am also going to go after small businesses companies that just want a better service.

Speaker 1 (32m 29s): Yeah. I get it. You know, my answer to that. I don't know if you saw it was it's because it's the way they've always done it.

Speaker 2 (32m 38s): They've always go, why wait so long? They just think they can carry on and they do.

Speaker 1 (32m 44s): Yeah. Oh. And they will. And in the end it's not going to hurt them that much. You know? I mean, what you do is compared to them as small, it's going to be big. I'm sure it'll be big knowing, knowing how much work you put into it and knowing the solution you've got, but you know, they can, you know, the adult industry is small to them.

Speaker 2 (33m 5s): It is. I mean, we, we know that sort of the global adult sector is the numbers, pan it around, go from millions to billions and up and down and, and all that. And if the credit card companies don't want that, Hey, I will quite happily take $20 billion a year in payments. I don't have a problem with that.

Speaker 1 (33m 26s): I didn't think you would. I, how are you able to find a private bank to take this? I'm just, I'm just kinda curious

Speaker 2 (33m 35s): Basically, as part of the, has the technology for the digital wallet, they created their own private bank to this. This is not just being one product. This has been thought out as a huge, huge Masa plan. Should we say that to have the wallet? So it works the way it works and works correctly. It needs to have its own private bank. So everything's created together. Also, the good thing is because we have our own sort of private bank within the wallet.

We can offer traditional bank accounts to those in the adult sector as well.

Speaker 1 (34m 12s): No. And so you'll, you can offer traditional bank accounts besides the, the wallet.

Speaker 2 (34m 19s): Yes. Yes. I mean, some companies are going to watch. Yeah. So some companies going to want to transfer their money out to them, into their bank account in some cases signing up, which is not a problem. But what we're saying is why not want to have the bank that's actually connected to the wallet. So it makes it even smoother. And again, you've got even more security knowing that no, one's going to be asking you some embarrassing questions every year when they do a audit of your account.

Speaker 1 (34m 46s): Yeah. Yeah.

Speaker 2 (34m 48s): So we're, we're bringing those out as well. So that facility can be, can be offered to those in the industry.

Speaker 1 (34m 56s): So this bank was designed for this type of thing in mind.

Speaker 2 (34m 60s): Yes. Yes. He's literally, he works hand in hand with a digital wallet. We have to take the money into the wallet and we have the digital version of the, of the money and the digital wallet version of the gold with the digital, but we need to put the money somewhere, so we need to hold it. And so we want it to hold it safely and securely and made sure it wasn't lent out owned by the bank. The easiest answer was from our partners is we need to have our own bank. So then, then we can secure it. And we know it's safe.

It's regulated, it's secured. Everything will then when we do the quarterly audits, it's easier because we can literally say, well, it's on one hand that the banks on the other, when we have the audit in the middle check in a month, checking them both. And then again, delivering that report back to the wallet and it's in the blockchains for everyone to see.

Speaker 1 (35m 52s): Fantastic. That's great. So you mentioned, you mentioned investments and crowdfunding. Are there, are there kind of nice little electric storm here, as you could hear? What other end? My, my dog hates that. So he's now under my desk. So what other byproducts will come out of the digital wallet?

Speaker 2 (36m 17s): Yeah. We're going to have the loyalty card. Sorry. My mind went blank there for a second. Yeah. So we're going to look to have a loyalty card for companies to join up so their, their customers can start earning points and then spend them within the wallets. So that's, that's something we want to do. You've got low FX rates. So for making your payments quick and easy and cheap, it also has built in gift cards. So you can actually, so someone can actually send someone a gift card within the wallet so they can, you know, you want to send a performer, a gift card, you can send her a gift card as a, you know, as a birthday present.

So we've got things like that where we already built into the, into it. Cool. The inbuilt marketing. I think that's huge because the visa MasterCard don't give you any help and support of where you can send your card, really what you want and sort of say, Hey, it's just, I think the biggest thing is it's giving choice. You know, customers can pay you in whatever they have in their wallet. They have showers, they have dollars. I've euros. I have Japanese. Yeah. And they have gold. They have platinum, they have gold pre-tenure I have stocks and shares.

If I don't have enough cash, physical cash, and they want to spend some of their stuff's in shares, they can transfer over and pay and transfer that into a way to make a payment for you. They want to pay in crypto. It's a nightmare for customers to take crypto in the UK, in the adult sector at the moment it's quick and easy.

Speaker 1 (37m 50s): That's the key in adult. So tell me how to get the

Speaker 2 (37m 53s): Wallet, right? It's going to be in the app stores. So Google play and apple app stores. So the quickest and easiest way is to go straight to lifestyle.money, where you can find out more about the sites or about the wallet. And there'll be links there. You click on the links, you'll take straight to whatever actual you need, and then you quickly download it. You either pick personal or merchant account. Again, some people will have both. So you fill your details in confirm your email address and load your first lot of money in, and you're ready to go and then complete your KYC.

Speaker 1 (38m 31s): And I'll add that once we run this, that will be available in those app stores. So well, Hey, Jason, I'd like to thank you again for being our guest on adults. I broker talk and I'm looking forward to an update once. So we've been down the road a little bit with this wallet. Thank you very much for your time. I really appreciate it. Thank you. My broker tip today is part six of what to do to make your site more valuable for when you decide to sell it later, here's more information on what to give a potential buyer.

How well is your content been protected from piracy? And what steps have you taken to protect your content? Are you using a piracy, takedown or monitoring service? These are important facts to know what promotional tools do you offer to your affiliates? The more tools you offer, the more successful your affiliates will be. What is your traffic breakdown by country tier one countries like the USA, Canada, the UK, Germany and Australia are the most preferred add in anything else that will add value to the sale of your property that you can think of such as what custom scripts do you use?

What content management system software is on your site, you use billing or affiliate software like gnats. What is your retention rate? How you retain your members is of the utmost importance. How many joins and rebuilds do you have per day? Do you buy advertising? And if so, what kind can your content make more money in the DVD or VOD markets? Or have you already taken advantage of this opportunity? How much did you spend to produce or buy the content that's on your site?

What do you believe the content is worth now what's special or different about your site? How is it unique? Make sure and include a list of all the websites you're selling. In addition to any domains that come along with the sale. Is there anything that adds value to the sale, provide them with any additional information upon request before giving a buyer, any information, have them sign a non-disclosure agreement. If you use a broker, the NDA will pre provided for you. Good brokers like, oh, I don't know.

Maybe adult site broker have a large resource of potential buyers that are looking for properties just like yours. And they know how to deal with potential buyers. They'll also negotiate the terms of the sale, such as price in any payment terms before closing the sale, find a good escrow service to make sure that both the buyer and the seller are protected. We have those resources. Of course, we'll talk about this subject more next week. And next week we'll be speaking with porn superstar, Nick Manning.

Don't want to miss that. And that's it for this week's Adult Site Broker Talk. I'd once again like to thank my guest Jason Maskell of lifestyle.money. Talk to you again next week on Adult Site Broker Talk. I'm Bruce Friedman.