Adult Site Broker Talk Episode 90 with Brian Gross of Brian Gross PR

This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on in our business. Plus we give you a tip on buying and selling websites this week. This week we'll be talking with Brian Gross of BSG Public Relations.

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A tube site that has full length BDSM videos for free. The site is built on WordPress and is three years old. They're currently the only free to providing premium BDSM videos. They regularly add user request and user provided content after moderation. The owner started the site out of frustration because there was nothing else out there like it. And he wanted to visit such a site. It soon became popular on Reddit and business sword. The owner has decided to move into other ventures outside the adult industry, the sites visitors come back again and again, due to its uniqueness, they have over 13,000 premium videos, and most of them are 30 minutes or longer with more videos and categories.

The site can do even better. Most of the traffic is from tier one countries. There is no advertising for the site. All of the traffic is either type in or from SEO. This is a great opportunity for someone with existing traffic, only $359,000. Now time for this week's interview. My guest today on adult site, broker talk is Brian Gross of BSG public relations. Brian, thanks for being back us again today on the adult side, broker talk,

Speaker 2 (3m 2s): Is this a returning champion? Is this a

Speaker 1 (3m 5s): You? I said that, I said that to somebody, our returning champion and the, obviously they weren't a, they weren't a viewer of the show, so yeah. Yeah. I had to, I had to explain it to them. I know. I know every everybody should watch go, mark. Okay. Okay. Well let me tell everybody I'm good, man. I'm good. It's great to be in Thailand. It's

Speaker 2 (3m 29s): So it's, it's funny you say that. Cause someone literally, I said, oh, I'm I'm, I'm, it's eight. O'clock here. They're in Thailand and they go, we need to know the COVID situation. Cause we need to plan our trip. You need to ask. And that's even my first official question, but since you brought that up,

Speaker 1 (3m 46s): Well, before I give your bio man, you're screwed up my format before I,

Speaker 2 (3m 51s): Yeah, he's getting,

Speaker 1 (3m 53s): He's getting me good today. Well, it is entertaining. Dammit. You know, the COVID situations kind of iffy. It's been bad for a while. That's a fourth wave and we're, Hmm. Let's just say it's stable at the moment. If you believe what the government tells you, but I don't really believe everything. They tell us, it's just kind of falling a little too into place for my purposes. They're only going to allow starting in five or six days, they're only going to allow vaccinated tourists from 40 something countries in America included and yeah, well it's, it's, it is what it is, but you know, they are vaccinating people now with what they call vaccines here.

They are starting to get some Pfizer and Madonna, but the other crap they use, I wouldn't trust. So anyway, most, most of it's AstraZeneca, but they've also used that Chinese one. So hopefully that answers your question. Now, can I do your bio since you're setting the rules today? Yes, please. Yes, please. Is this like new rules? Okay. For those who don't watch Belmore, I won't say what that is. Okay. So Brian is president of BSG. Public relations has been in the service of media and PR for over 27 years.

Brian's been employed by companies such as deaf American recordings, Warner brothers records, reprice records, electorate entertainment, group, vivid entertainment group, and such. He's been employed by the Lollapalooza tour. Brian was executive producer for reality X, the search for Adam and Eve. His background includes all facets of public and media relations working with some of the largest businesses, celebrities and music acts in the world. And I'm still waiting to get some of those people on my podcast, by the way.

Okay. So You have a question for me.

Speaker 2 (5m 56s): All right. Cause this, this conversation got postponed was postponed a few times for very specific reasons. So, so the question is this is an, and mind you, it's a question. Any question I ever asked is a question I would answer myself. Right. So I brought my aunt of course, to this question and I can explain it so on. And so sure, sure, sure. So the question is if you had to choose and you can pick one out of three of how or what, what series your beloved team would lose it, if it was going to be the DS and the CS or the Ws, which is the series you achieve now it's going to happen, which is the series that is least painful.

Speaker 1 (6m 44s): Yeah, yeah, yeah. That's hard. And let me, let me explain to everybody that Brian's a Dodger fan. And I was going to ask him about this by the way, because we will record this October 26th, not going to run for for a bit and it'll be coming up on the super bowl. Maybe by the time it runs and it I'm a giants fan. He's a Dodger fan. Obviously the two teams are bitter rivals and that goes back a couple of hundred years, I think 130

Speaker 2 (7m 13s): Years

Speaker 1 (7m 15s): Crazy. And we just, for those who don't know, we just had an incredible season. Both teams giants, 107 wins Dodgers, 106 wins. Oh, it was a, it was crazy. Then we went to the division series and they beat us three games to two and painful. I've got to tell you though, I walked away, hating the daughters a lot less respecting the Dodgers a lot more. And yeah, I don't, it, it kind of ruined me because I'm not sure I can never really hate the Dodgers again.

Kinda sucks. Cause I've hated the Dodgers since I was a little boy. But to answer your question, I don't know. That's hard one man, probably division series, but losing to the team, we did obviously hurts more, but I'll tell you something else. I think the two teams and now the Dodgers just went out and the, and the championship series, a national championship series. I, I think the two teams absolutely wore each other out. And if you want my opinion, our series was the world series.

Speaker 2 (8m 23s): So my answer is the CS, because, and to your point, I felt two things. A once we beat the giants, I true Angeleno. Yeah. You want the world series, but this is one of the most underrated unwatched rivalries in the history of sports. It's 130 years old. It covers two coasts. It started on one post, which I don't know about your parental, but my, you know, my father and his family were Brooklyn fans, you know, K west, the whole nine.

Right.

Speaker 1 (9m 1s): There were a lot like you.

Speaker 2 (9m 2s): Yeah. And so my whole

Speaker 1 (9m 5s): Family

Speaker 2 (9m 5s): Did that. Yeah. So I have old Brooklyn Dodger programs in storage, stuff like that. And so I grew up a Dodger fan. Right. And you hated that hated ones and you on your end grow up. So it's a big, so the Dodgers, yeah. These two teams beat each other up. And honestly, when the series ended was two nights ago now, or whatever, I felt a sense of relief. I was like, okay, cause here's the you, of course. But here's the thing. So, so we beat, you know, and, and, and we can go into the whole 60 game and what last season was and blah, blah, blah.

I get it. And I've seen all the memes and they're hysterical, but the Braves wanted this one. They wanted it more. It was no question. And, and I'm never ever going to use the quote unquote injury bug as an excuse. You can't injury is a part of sport and I've never been anyone who, any fan base, any person that starts going into injuries, the Braves had one of the best players in baseball taken off their roster.

So, I mean, forget the, the maximum C injury was, was freak. You had, you know, it's a part of sports. It's the way it goes. The Braves wanted it more in my opinion. And they're there and they're a great baseball team. And frankly now I'm of the opinion of if you're a fan of sports and sort of the morality of sport, and

Speaker 1 (10m 32s): We've got a root for the Braves, my God, oh my God, my God.

Speaker 2 (10m 37s): I mean, I don't like the thought. And of course the best

Speaker 1 (10m 41s): I resent what the Astros did to you guys, because I'm a baseball fan. Yeah.

Speaker 2 (10m 47s): And got a slap on the wrist, absolute slap on the rescue.

Speaker 1 (10m 51s): Astro's Astro's are dirt, man. Astros are absolute dirt.

Speaker 2 (10m 55s): And you know, what's painful about this whole thing. And it's painful by the way, for both of us look at their manager, who's their manager.

Speaker 1 (11m 1s): Yeah. I'll be honest with you. I'm not a dusty baker fan. I haven't been the dusty baker fan since he left San Francisco, the way he left. Wasn't good. I won't get into the specifics because it probably won't sound good, but cause I try to be as PC as possible on this podcast,

Speaker 2 (11m 18s): Eight o'clock at night, my PC button might be out the window.

Speaker 1 (11m 20s): Yeah. I'm just, I'm not a dusty fan. So I can't, there's nothing about that team that makes me root for them. And in fact, if, if anything I'd root against them because of him. So anyway,

Speaker 2 (11m 32s): And I grew up, one of my childhood memories was dusty baker hitting a game, winning home, run in, in the early eighties when I was a kid and dusty baker being that sort of person. So when he started jumping around and of course he goes and is a manager of the giants and then DC and then takes the job in Houston. And my mind just went to like, are you bored? Do you, Dustin?

Speaker 1 (11m 56s): He was desperate. He was desperate. He was desperate.

Speaker 2 (11m 59s): I want to remember someone that you don't want to think of them like that. And now he's taking a team that obviously had skill players. They've got the players, they made it work. You know, they beat quality teams. That team

Speaker 1 (12m 13s): It's a great team, but I can't, I can't root for them because of what they did a few years ago. Absolutely not. I never, I never will. I'll always hate that. Franchise always hate that franchise.

Speaker 2 (12m 23s): And they got lucky. They got lucky because the year off of that, they come back during the pandemic, they, there was no, there, there was not even close. Yeah.

Speaker 1 (12m 36s): So I get it. I get it. Now. They, they skated man. They skated.

Speaker 2 (12m 40s): So I can just turn off, you know, folk you, well, your, your Niners are problem. My Raiders are actually decent now that we got rid of the coach. So it's a beautiful sports camp. You know, I'll tell you this much though. It feels nice to have the sports calendar back, you know, feels nice to have the normalcy of,

Speaker 1 (12m 58s): And maybe you and I should be doing a podcast sports talk with Brian and Bruce. What do you think, man?

Speaker 2 (13m 4s): At some point I'm bad at that I can talk about,

Speaker 1 (13m 7s): I didn't know you were as into it as you are. That's awesome. That's awesome. That's it. As a mind, as a mom,

Speaker 2 (13m 12s): I'll tell you that the greatest moment of my life hands down and I've got the ticket stub and the program, which is signed by a few players, I'm staring at it on my wall is a game 1 19 88. The, my friend in eighth grade started eighth grade. And my friend's uncle was Tim Leary, not the LSD one, but the pitcher for the Los Angeles Dodgers. And we all got tickets to go to the world series game one. And I, I was there when Kirk hit the home run we did, which is a great story.

Because years later I met Mickey Hatcher at a restaurant in orange county and I go up to him and I'm like, oh my God, blah, blah. I'm like, by the way I was at Kmart and without even blinking, he goes, did you leave? I'm like, it's not me. I'm not the head. I'm not the brake lights. I'm not the brake lights Mickey.

Speaker 1 (14m 1s): Oh, it's you? Oh, you're the one. Oh, you're the one. Okay.

Speaker 2 (14m 4s): They never found those people. You know,

Speaker 1 (14m 8s): Of course they were,

Speaker 2 (14m 9s): You know, there's, there's an incredible shot of when the ball leaves the park off of Kirk Gibson's bat of, of a car leaving past the unit Cal station and center. Right. And all of a sudden you see the brake lights go on. Cause they are obviously listening on the radio and they decided as most LA people do try and get out before the traffic. So that's,

Speaker 1 (14m 31s): I still, I still love Vince Scully's call. I was rooting hard for the A's being a bay area guy, but it was, it was, it was, it was absolutely crushing for me, but that was, that was an overachieving team that did a great job. Long time after that, before you guys won another one, man,

Speaker 2 (14m 51s): 32 years, we're very aware. And obviously a certain city loves to throw an asterisk on our, on our wind last year. But what's very interesting, but it's interesting. You bring up the overachieving, this and that you think about, you know, giants when 1 0 7, you know, lose, but think about, that's the thing about baseball, right? Throw it once the playoffs start. It's really that moment you can win. You know, I remember when the Mariners, what did they win? 1 0 8 and like 2001 or 2000

Speaker 1 (15m 20s): Something crazy or something.

Speaker 2 (15m 23s): I think it was an eliminated like that done. And it's one of, it's a sport, unlike any other where yeah, it's a long season, it's grueling. But once those playoffs start, it is literally about where you are there. Where's your pitching. And who's hitting because we have seen, it's been pretty remarkable to see, well, you know, Cody Bellinger, couldn't hit a baseball, save his life, the whole season battle

Speaker 1 (15m 48s): Along

Speaker 2 (15m 48s): With 10 that figured it out, you know, and the playoffs and stepped up and on the other end, Justin Turner, who's a phone marketable. Couldn't figure it out. So you have these, you have these peaks and valleys and you have these unknowns once, once baseball playoffs start. And the thing about this world series and, and most world series is as much as it comes down to pitching and hitting, it actually comes out of defense because you have witnessed in world series in the moment. So many teams just befuddle themselves when they get, you know, I can remember certain playoffs over the last few decades where the, the basic pitcher throw from, from to first off of a bunt or a short hit goes way word into the stance.

So I would not be surprised when they, you know, when this series gets started, that you'll see key mistakes on the field that affect who winds up winning the series.

Speaker 1 (16m 43s): Sure. A lot of pressure and what the giants are really looking forward to, to welcome. And Chris Taylor next year in orange and black. So, so anyway, no, you just, just be aware it's it's been spoken and just remember who told you. Okay. All right. Let's jump. Let's jump into to the, my questions. So it's been a while, since we last talked, what's been happening with your business?

Speaker 2 (17m 13s): Well, I mean, I'm busy as ever. I'm great. Clients are great. And I, you know, I was thinking about it today. It's like, what's, what's a point that I would bring up about this industry as a whole. And when I say this industry, it's a whole umbrella under the adult entertainment industry. And that covers a lot of things. Sure. And, and obviously we had the only fans debacle and the longest that bled, you know, for a good few weeks. And I'm concerned about it in October now, we're at the end of October and moving on into the rest of the year.

And I just feel like if you're in this industry and you're, you're working hard, you know, if you're putting in the effort and you're doing your job and you're looking out, whether it's for you or your company or your clients or whoever it is you should be doing well, you should be in a great place right now because the businesses, all of them within the industry are thriving. Everyone's busy. If you're dealing with product, you might have supply chain stuff going on.

I have clientele in, in adult novelty and that's not a stress right now, but it's a concern. It exists, but companies are, are getting through that. But anything on the internet talent, you know, it's, it's, if you're not doing well, you're, you need to look in the mirror and, and someone could listen to that and call me on it and say, I'm wrong. Or you don't know, blah, blah, blah. And I get that. It's not a PR, I'm not throwing this a hundred percent, but I'm saying the majority of people right now in adult that I speak to, that you speak to are doing well, they're busy, they're making money.

They're, they're growing their businesses and they're thriving and they're taking, you know, and they're, but they're working hard. You know, this isn't easy right now. It never, you know, it isn't, but there's less there isn't government concern right there isn't prosecution concerns. There are the things that used to be big concerns aren't right now. So it's opportunity to be taking advantage of an industry that's small right now. I would say that there's less actual production companies than ever before.

You know, there, there are people that you and I know that are no longer in the business have gone on to other industries. So if you're in this and you've got it, if you've got it together, there really isn't much of an excuse that you shouldn't be doing well, that's a trend that's across the board. And, and for me, my clients are all busy. They're all doing well. They all have a lot going on. And so it's just a constant discussion of how we're growing their businesses, how we're getting them media, what, what are we doing to increase their, you know, their reach, you know, their brand reach and their, and their sales and whatnot.

So it's, you know, that's the one thing, because the one thing about this industry that I always stress is something's going to happen with, there's always a bump in the road. There's always people that want to take us down. There's always a group, a government, so on and so forth. So when things are good, you have to enjoy them because they're not forever and we'll have challenges and there will be points where you will have to look in the mirror and be like, all right, what's going on? How do I, you know, what am I doing?

How do I improve the, the state I'm in? How do I improve the state for the people around me, but right now, as we head into the new year and, and, and so on, you, you, you should be in a good place and you should be seeing the growth that you've expected. And when those things happen, obviously

Speaker 1 (20m 48s): Public relations definitely comes into it in a serious way.

Speaker 2 (20m 53s): Yeah. I mean, it's, for me, it's, it's constant contact with media and, and other entities as far as how do I, you know, extend, you know, the, the brand reach and, and everything that goes with my clients and what they're looking to accomplish. So, you know, those are daily conversations and, you know, meetings and whatnot that, that take place. But to, to that point, yeah. I mean, there's more media that are interested in covering this. Certainly the only fans debacle created such a massive media, you know, storm that it got more people interested in the industry.

I think most of the people that wrote about adult actually did their homework, you know, and wrote about what was going on. They didn't write about it blindly. They didn't write about it with like, you know, with pre-judgment, you know, if you looked at a lot of the articles, it was like, why is this company doing this? So it wasn't you think about a company spoke about making a change to their company and the media responded with, whoa, why are you doing that? That seems, that seems not like your business. What's, what's your reasoning.

And, and that was, that was a very you've you've seen the tide turn in that part as far as sort of an acceptance of adult media and adult content. Yeah.

Speaker 1 (22m 12s): Yeah. And when something happens with, with a, an only fans or a porn hub, which, which also went through quite a fiasco with the processing and the whole thing up in Canada. Oh. And not only that, but the big New York times hit two, two pronged hit job by the writer whose name will go and mention it, it creates opportunities for other clients. Right?

Speaker 2 (22m 37s): Absolutely. I mean, I've always looked at anything as opportunity, so you can dwell on the negative of whatever takes place, or you can look at what is taking place and how you can make it beneficial to your needs or to what you have going on sitting and sulking. Isn't going to do anything. So, you know, it's, it's about taking advantage. And we haven't even talked about the crypto aspect too, because obviously that's only going to increase the NFTs crypto markets and, and whatnot are bringing more opportunities.

You know, I have a couple of crypto clients in the space as well. So it's, you're seeing growth in that regard. So I mean, the things that are, that are giving opportunity, people are jumping in and figuring out how to, how to work with. And I, I think it's really exciting.

Speaker 1 (23m 24s): So why don't you talk a little bit about by crypto crypto and NFTs? It certainly is, is I think in its infancy and it, it, it seems to be starting to take off.

Speaker 2 (23m 39s): I agree. You know, the funny thing going back to baseball is there's a, there's a battle and you might know more than I do about this. And I'm certainly doing my research, but there's a battle in the NFT and the baseball card market. And you're going to see that continue their stories with, with sports cards, baseball cards, different things, and the NFT world where, you know, valuations are starting to come into play on the adult end, you have talent, creating NFTs, doing deals with different companies and, and, and the like, and, and getting involved in the cryptocurrencies as well and promoting.

And so, and the underlying thing with that is sort of the acceptance, you know, you know, back in the day, or whenever you might say, if, if a quote unquote porn star was involved with something, you know, it might be risque. It might be looked at in a certain light and sometimes either a negative light or an ultra cool light. Now it's just a more accepting light. You know, now it's more a, Hey, you know, we've got this person who has this amount of followers and create, you know, creates this kind of content and the cert brand, making a certain number of NFTs, doing a deal with an NFT company, or getting involved with a crypto company and promoting crypto.

So it's, it's, you know, and then you've got the sort of underbelly of people and companies involved in the crypto market that just see opportunities. So, and then, and then obviously when someone like Elon Musk is shouting out cryptos different, different coins, right. It's a game changer. So it's far beyond the, Ooh, that's a porn star. Whoo that's, you know, that's dirty, it's far beyond that. We've, you know, that that's, that's left, that's, that's been left

Speaker 1 (25m 27s): In some circles,

Speaker 2 (25m 29s): But I'm specifically saying in the crypto NFT, mark, you know, it's, it's definitely been left behind and I haven't gotten any pushback, you know, at all. And so it's just, it's been a forward forward progress. Now, now crypto media is a little different in the aspect of, you have so many companies with so much money in crypto that the media, the specific crypto media, they're looking to get paid at anything they can. So they're, they're fearless in like, oh yeah, you need to pay us this amount.

If you want to do this. And they're not all like that, but certainly there is a percentage. And so you pick and choose what media you deal with, because at the end of the day, they also know, well, if we're going to get an interview with X, you know, whoever it is, and they're not going to pay, but we want them because we want the SEO and we want the traffic, well, we're going to have to suck it up and do that interview and not get paid for it. So there's a battle in that regard when

Speaker 1 (26m 28s): You get paid.

Speaker 2 (26m 30s): Exactly. And so that's been really interesting in that regard.

Speaker 1 (26m 34s): Yeah. So what's your opinion of publicity in the age of social media?

Speaker 2 (26m 40s): It's an important aspect. I mean, you know, you know, there's been plenty of articles written about how a celebrity can now just deal with media and deal with their fan base, you know, directly through social media, which is fine, but you see, but there's only so many hours in the day and just like you need a manager and an agent and whatever else in your corner, you still need someone in the publicity marketing end because your, your focus is on what it is you're doing.

What makes you famous? My focus is on putting, putting this, aligning the stars and the people to help guide you and your brand to get the attention that you do want and to try and avoid the attention that you don't want. So, I mean, I just, social media is a tool for me, you know, for me, when it comes to like my Twitter, for example, you know, I'm constantly tweeting out articles that I find interesting and mix, and also tweeting out articles about my clients, sending them to them, to their Twitter accounts.

So they retweet them and just trying to see what takes off and could potentially go viral. So I nothing's changed in that regard. I have clients that do very well in different social media, whether it's Twitter, Instagram, Tik, TOK, snap, and everything of the, of the elk. So I mean it, and then you have sort of the content creating companies that are almost an extended version of social media, I'll be at paid. So it's, you know, they kind of all bleed together in one way or another, whether it's, you know, straight up publicity and media who are also advantageous on social media, the content creating, there's a lot of bleeding together.

So I don't look at one pushing or pulling the other as much as they all sort of exist in the space and you handle them accordingly. Got it.

Speaker 1 (28m 28s): So what are the industry's publicity needs in the age of content creator platforms?

Speaker 2 (28m 37s): Well, someone's got to, you know, if you're a starlet and you have an only fans and you want the world to know about it, you can yell and scream as much as you want, or you can be as SEO savvy as you could be, but you still need help in the outreach. And that's where someone like myself comes in. So it's just taking advantage of media that will write about, you know, my clients. And if they've got a story to tell or something interesting to say, so it's, you know, every, you know, you, whatever it is, you have to promote, you need help in promotion.

And there's some people that are, you know, I had a conversation with a friend of mine, who's doing a ton of different things. And is media trained is media savvy is getting herself media, and she's not an adult star per se. She's more of a, you know, sexologist therapists of the elk and she's doing incredibly well on her own, but she's got to do that. There's the, you know, if she blows up and becomes incredibly successful and for lack of a better word, famous, more famous, then she's not going to have time. And she's going to need someone to help be in her corner and, and go through things because there's sort of levels of publicity based on who the person is and how well known they are.

So the, you know, it's important that when you, whoever you are and whatever it is you do, you only have 24 hours in a day and you have to make, take advantage and make the most out of them. So if you're doing work that is taking away from something else that potentially makes you money, you need to question why you're doing that. So, absolutely, absolutely. It's very important that you, as who you are, whatever business you're in, acknowledges that, and make sure you're not losing, you're not giving time away from money.

Speaker 1 (30m 23s): Oh yeah. And you know, I mean, all of the things that we do, you know, primarily the website brokering, but also marketing general consulting. These are things that people either don't have the expertise for. And in your case, publicity, obviously they either don't have the expertise for, or if they, if they were able to do it themselves, they would take away from their primary form of making money. And the question is, does it make any sense? And I think you and I both know the answer.

Speaker 2 (30m 54s): No it doesn't. And there's also the thing of, you know, you don't want to be a Jack of many trades. You want to be the best at one trade. So, you know, I've been doing this for a long time and every day is different. You know, for 28 years, almost 29, every day is different.

Speaker 1 (31m 12s): He started when he was 10, by the way, I just

Speaker 2 (31m 16s): Ran out the womb, but it's important that people understand, you know, I, you and I have met people in our lives that try to do a little bit of everything and just sort of take pride in that and ultimately are good at nothing. And I'm just not, you know, when I figured out what I wanted to do, which I did figure out, you know, fairly early, I, I just was like, all right, we're going to take this trade on and, and go full bore and see where this goes. But, you know, once I was locked in, that was it.

And I just knew, you know, to climb the ladder and go. So I just think, you know, it's really important and, and not everyone has that ability. I, I think finding what you want to be in life and what you want to do is incredibly can be incredibly challenging. And I just got incredibly lucky. So, but I knew once I had it. And once I developed mentors and started working for people that, okay, I like, I like impressing. I like living up to the standards set by those before me, who, with whom I learned from.

So it was important to, to, you know, it's not just about for me and these people don't even know I have that sort of mentality, but it's for the, you want it, you want to impress upon those that have given you the opportunity.

Speaker 1 (32m 35s): Absolutely. And you're going to look, you're damn good at what you do, and that's why I recommend you. So I appreciate it. Oh, not a problem. Well, you know that, and it, it, him being on this podcast is, is, and it in its own way and endorsement. So, and you've been on twice, so yeah,

Speaker 2 (32m 52s): I'm very special.

Speaker 1 (32m 54s): You are special. I'm sure your mother told you that many times. So how does talk about how public relations coexists with SEO almost, it's almost something I'm asking for a friend who's me right now. Yeah.

Speaker 2 (33m 13s): I mean, I mean, that's just verbiage, right? It's like picking the right words, you know, it's, you know, it's one thing that I am in no way an expert on, but I just try to, you know, speak to people like you and people, others of the sort that understand SEO more than I do and, and figure it out. Well, I mean, that's the trick SEO, right? It's very, it's, it's, there's constant moving the goalpost, right? Like at the end of the day by very powerful companies.

So you do your best, and then it hope the goalposts don't get moved, you know, at this rate or, or taken down completely. So the relationship to me is just getting the right words out within, you know, within your brand, excuse me, and trying to accomplish that. But I'll, I'll tell you, I don't focus on it. I don't know if I don't focus on it as much as I should, or I just don't focus on it because I've got so much going on in the aspect of I'm trying to accomplish the media presence for my clients that can then ultimately turn into quality SEO.

So, I mean, those are the challenges of SEO are certainly, and, and, you know, I read on the same boards that you do, what the, what people go through. So I wish I wish there was, I don't think there's a golden answer. I really don't. And there isn't a golden answer cause the goalposts keep getting, and it's not fair. And especially to this business

Speaker 1 (34m 43s): Well, but I mean, content in itself produces SEO Even with the, even without trying to.

Speaker 2 (34m 51s): Yeah. Yeah. So, I mean, that's the whole thing I'm just trying to produce content, right. I'm just trying to keep, keep things interesting and keep conversations out there and keep things going so that my clients potentially see the SEO that they're looking for. So, you know, ultimately I stay in my lane, do my job and hope that that correlates to accomplishing the SEO that is necessary for my clientele. I wish I had. And again, I, I wish I had some great answer, but I just think that is the answer right now.

And you just try and stay on top of it.

Speaker 1 (35m 23s): Yeah. You know, there seems to be a new content creator platform launched just about every day. How, how can they all be successful or can they,

Speaker 2 (35m 36s): They can't. So it's, it's really how the backbone of the company and the businesses that will decide how well the platform is going to do. And the competition is so brutal and companies that are light years ahead are, are, are obviously, you know, in better places than newer ones. But certainly there were ones that launched earlier, you know, in the end of summer, in August, around what happened with only fans that have seen success and have seen opportunity and, and are hopefully doing the right things to grow.

But I mean, it's no different than growing any other business. You gotta grow your customers, you gotta take care of your customers. You gotta take care of all the people involved and on both sides of it, the creators and the customers, and, you know, make sure that transactions are fluid and make sure the business is running smoothly. And if all that's happening, you've got a good chance to succeed. But the space is definitely competitive, but that's no different. I mean, our early two thousands, how many, there were 30 Gonzo porn companies, you know, so I mean, something becomes an opportunity.

People flood to it and there's a survival of the fittest.

Speaker 1 (36m 44s): Yeah. It's kind of using a, using another baseball parallel, build it and they will come. It's happened with, as you said, with pay sites with certain nations who pay sites, God it's happened with cams and continues to happen with cams. And now it's happening with clip and fan sites and, and there's, and there's, and these companies are like, oh, well, I'll open this and I'll get rich.

Speaker 2 (37m 8s): Yeah. They see opportunity. But the companies that are going to last are the ones that do the basics. Right? Sure. At the end of the day. So there's no, there's no more than that. As far as like what's going to differentiate. And obviously companies that had a headstart and took advantage are going to be well. And usually there's one company, you know, we only fans is on the tip of the tongue of, of every, any, and everyone. So, you know, we'll see where it goes.

We'll see what happens. I don't, you know, only, only frankly one or two people know as far as what those, what that company will ultimately decide, but the other companies will, you know, see opportunity and take advantage of it as much as possible. You know? And, and there's creativity, there's marketing, there's publicity, there's sales, there's everything that goes into it. But again, we, you know, for me, early two thousands, I had a ton of Gonzo, you know, adult companies, then there were pay sites and then there were campsites now there's content.

So, and, and all the while there were still production companies. Right, right. You know, you still, you know, the pre-doc production companies I work with are doing incredibly well, saw incredible growth through the pandemic and have continued. So I mean, you know, the, the need for content isn't going away, how it's being delivered is in a constant change. And those that are able to deliver a quality product to it, to the consumer in an easy, and, you know, profitable way are going to be ahead of the others.

Now

Speaker 1 (38m 43s): Do work with a lot of, a lot of studios. And this is a good question for you. The, the content platforms certainly have taken a lot of the talent away from the studios. A lot of the performers don't want to work for a studio now when they can make a hundred thousand dollars a month say with, with an only fans or, or another similar platform, talk about that challenge.

Speaker 2 (39m 14s): Well, I actually, the, the talent that are really smart, look at the studio in a whole different way. So count decks. I have my only fans, I can only have so much reach, right. But if I go and shoot a scene with a large production company that has the reach of millions and puts my name out there, and now I'm branded with set company, I can use that to my advantage. So what talent are doing the smarter talent. They're not looking at working with the companies as like this, make it or break it moneymaker.

They're looking at it as an opportunity to expand their brand and to increase their fan base and to ultimately bring that fan base, to introduce them to their content platforms and the smarter talent, the more savvy talent are doing that. And that's what you're saying.

Speaker 1 (40m 4s): Mr. Marshall, the smarter ones are the more, more astute ones are, but aren't the studio still losing people?

Speaker 2 (40m 11s): No, I don't think so. I haven't really, I have not, not, I don't know, one producer director in the circle that I work with that has had any problem with finding talent or any, any notion of losing them. Absolutely. Because the talent, how are they going to reach their audience? You can only reach it through, you know, so much through your social and through your content platforms. Yeah. But if you shoot with a company that's content is seen around the world and is one of the largest names in adult production, then you're going to garner a larger fan base.

And that's just knowing how to brand yourself and knowing what type of scenes to shoot and knowing who to work with and knowing well, who you want to produce and direct you. So it's become a, it's a totally different mindset than what it was before. And, and there's plenty of male, female trans, lb, you know, all, all, all facets that are going into production companies, working with them. And both parties have taken advantage of it. The other, you know, it's not like ones, you know, both, you know, they both look at it and go, this is, you know, I'm not gonna say taken advantage, but as much as looking at opportunity with each other, you know, the company, the company shoots with a talent, who's got a million followers.

Well, she's going to let them know that she shot with that company and the talent who is shot with the production company. One of the most famous of the world is going to let you know, is going to let that company promote the hell out of whatever the scene is or whatever everybody

Speaker 1 (41m 40s): Wins. So absolutely

Speaker 2 (41m 43s): You win. If you're smart, you're winning. If you're savvy, you win. If you've got some business ethicacy and you know what you're doing, you know, so no, I haven't, well, you're bringing up is absolutely nothing what I've seen once. And that goes back to what my original statement of like, if you're in this business and you're doing what you should be doing, you should be doing well. Yeah.

Speaker 1 (42m 2s): And now you mentioned that with the industry, obviously getting a boost from the pandemic. So how do you think people in our industry can continue to thrive after the pandemic?

Speaker 2 (42m 13s): Well, I mean, you gotta, you gotta do what you do best and that's up to the person, the company and so on. So if you know what you can do best at, you got to stick with it, you know, and you and I, so we can go back to sports. Everything always goes back to sports. Of course, if you've got a consistent, if you're, if you are known and you've got a bat and you hit APO and, and you know how to work against the shift, then you're going to be in that lineup. Or if you're Chris Taylor and you just consistently get up there and can muscle the ball and you get to giants and hopefully never ever wear orange and black, you know, you'll, you know, you'll, you'll find success.

So in this industry, we, we got, we had sort of a rocket boost out of the pandemic. It's not going away. It's, it's sure as hell is not going away. So it's just a matter of, you know, maintaining that growth or being smart when that growth happened. You know, I didn't find too many companies going Willy nilly spending going crazy because they saw a lot of money coming in. I just saw them building up, you know, their reservoir for knowing that, Hey, this isn't going to last forever. But if I want to keep this company steady and healthy, you know, plan accordingly.

So we're going to do well. The number, you know, the pandemic is obviously once in a lifetime, you know, once every 118 years. So, I mean, you know, this is, this is definitely, and it was an opportunity that businesses were able to take advantage of and then hopefully sustain as, as we, you know, get out of it. Sure.

Speaker 1 (43m 46s): So the industry has obviously undergone a lot of changes in the last few years, or even in the last few months, how has their publicity needs changed with it?

Speaker 2 (43m 57s): I don't think it's changed. I just think whether they've needed more or less. So, I mean, if it's, you know, if you're a startup or something new and you really need the outreach, then you need that more aggressive push. If you're doing fine, but you just need, you know, someone to help maintain. And then also, you know, there's been a lot of, you know, crisis PR there's, there's always challenges. And there's always something around the corner that you're going to get the call. I get the call at midnight, from someone in wherever they are that says we got a problem.

So, you know, it's having someone that has the experience with that now in the know-how and bring, you know, as, as is reachable and isn't afraid and can handle those types of the occurrences that are going to happen. It's not if, but when it's like a motorcyclist, it's not, it's not, if you're going to fall off the bike and get an accident, it's when you're going to fall off. So that's why

Speaker 1 (44m 47s): I don't ride a motorcycle. Yeah. It

Speaker 2 (44m 49s): Makes two of us. So, I mean, it's, it's, it's, it, it differentiates to the company and the person as to what their publicity needs are. But you know, if you're trying to grow your brand, it's definitely an aspect, an important aspect of marketing.

Speaker 1 (45m 5s): Okay. Let's say someone doesn't, they're new or they're small, and they don't have a budget to hire people. How should they be handling social media and publicity, if they try to do it themselves?

Speaker 2 (45m 18s): Well, they should educate themselves. And there's plenty of resources for that. I mean, I'm not going to go into it, but certainly the, the almighty power of Google will give you some great resources. And then you just gotta learn it's with any business though. Right? You gotta educate yourself. So if you're getting into this and you're not educating yourself, I'm going to ask you to kindly and politely leave because don't waste our time. Don't waste the time of people that have put in the blood, sweat and tears, don't don't look at our industry is just like, oh, I could be a barista.

I could go take my clothes off, take this thing seriously. I work with people that take it seriously. So you need to educate yourself. And once you have that going, and once you figure yourself out, figure out your brand, figure out your, your, your fan base, figure out the consumer that is most interesting to you, figure out how you're raising capital. You know, then you, you know, then you, then you've got some business savvy, but I have no appreciation for people that, especially with this industry that come in and just think they're gonna, you know, their shit doesn't stink and they're going to be famous tomorrow.

And also,

Speaker 1 (46m 24s): It also helps to do your research before contacting a company like you, right?

Speaker 2 (46m 29s): Yeah. I have to, you know, I, people I've always said, people either understand what they do, what I do, or they have no clue what I do. And I've dealt with both. So, you know, I obviously prefer one over the other. So it's, it's important that you're doing, you know, if you're going to write, if you're sending me money, I'm like college education, you, you know, it's expensive and I'm going to try and give you the best education you can. But if you're not going to read the books, this is all going to go to waste. And that's not my problem. That's your problem.

Speaker 1 (46m 59s): Yeah. Very true. Okay. So before we go today, do you have any more questions for me?

Speaker 2 (47m 4s): Oh my goodness. Let's see. So you guys somehow have the most coaches of any team in major league baseball back to the

Speaker 1 (47m 15s): Giants. Yes.

Speaker 2 (47m 16s): Yes. And so, so what, so is that gonna, are you gonna maintain that, is that going to change or a baseball, are other teams going to pick up on that in the aspect of what they saw the giants do this list?

Speaker 1 (47m 28s): Absolutely. You know, I think Brian that people, the giants were such an unexpected phenomenon this year. I mean, they were predicted by all the experts to win 74 games and they won 107. It was, the turnaround was just incredible. So teams will look at that and they're going to pick apart everything we do. And for first off, they're going to try to steal some of our people. Of course, just like that always happens. I mean, we, we stole far on anxiety from you guys to your general manager to run our baseball operation.

And that has a lot to do with what's going on now with the giants, I'll give the Dodgers credit for that. I'll give Farhan more credit because of his training with both Oakland and Los Angeles. But I mean, yeah, we got 14 coaches and there will be a coach and assistant coach and an assistant's assistant for a lot of things. We also, it, wasn't just the number of coaches. If you look at the experience level, quote, unquote, experience level, the experience was not that high.

We've got one young lady who had worked in the front office on a couple of levels, but more than anything else, she was a, she was a college, a softball player, and she's a coach Alyssa neck. And, and that's opened the door for some women, which I think is fabulous. And I think that there's going to be more people coming in from the college level, more people coming in who never played major league baseball, which is the key.

I don't think our bench coach ever played major league baseball, which is unheard of. So I think it's like thinking outside the box and at, you know, I mean gave capital was with the Dodgers, you know, a lot about Gabe capital or a manager, he thinks differently. And I think that that's what a lot of teams are going to try to do. Will they replicate the success in most cases, that doesn't happen because you try to copy?

Speaker 2 (49m 37s): Well, the interesting thing about the national league to me, it was when you look at the landscape, there's really only four teams for the next few years. You can see the teams that are still going to struggle. And a lot of the struggles start at the top, the general manager and ownership. So the stable teams, like the giants, like the Dodgers, like Atlanta, and are really going to be sticking around for a while. And, and you've always got the Cardinals, but then the Cardinals go ahead and they fire their coach. So I mean,

Speaker 1 (50m 8s): Stupid firing their manager. Potteries, we're just going to turn around and hire them now.

Speaker 2 (50m 12s): Yeah. And, and, and, but then you have these organizations that, that falter, I mean, the nos has three teams that just can't keep it together. The central has two teams that are always, you know, seem to fall on themselves. And, and the east is, is, you know, pretty much a joke outside of one team. So it's, it's a very interesting landscape where

Speaker 1 (50m 35s): Watch out for Miami, by the way,

Speaker 2 (50m 38s): I I'd love to, but I've actually been to that stadium twice. And I think it's, I mean, let's not upset the Miami sports base cause they get enough crap. But you know, the funny thing about Derek Jeter running that team is he's literally now taking the entire state of Florida and made it the Yankees training grounds. So at any point, if someone becomes really good, he gets a phone call and all of a sudden they're in pinstripes. So it's one thing when it was Tampa, where the minor league is Jeter goes, runs Miami and oh, there goes Stanton put on pinstripes, you know?

So it's pretty hysterical in that manner. I give, I give no chance to, to that organization based on specifically, who's running it, who his loyalty is, he's gets paid in Miami, but don't tell me his loyalty is to the Bronx.

Speaker 1 (51m 30s): We'll see. We'll see. We'll see.

Speaker 2 (51m 31s): Right. We'll have this conference. When do you think? So you're saying Miami will be a playoff team way within two years. Okay. Let's let's mark this, put a little note down and, and I will tell you, there is no chance Miami makes a play off of

Speaker 1 (51m 44s): Tears. Okay. Sounds good.

Speaker 2 (51m 48s): And it's a team that you and I could care less about by the way.

Speaker 1 (51m 50s): Oh yeah. They can really back and really give a shit quite frankly. Okay, Brian. Well, Hey, I'd like to thank you again for being our guests. Hey, I'm adults. I broke her tuck and I know we'll get a chance to do it again soon. Sounds good. My broker tip today is part five of what to do to make your site more valuable for when you decide to sell it later, when you decide to sell your website, make sure you have the following information available for potential buyers, detailed information about your company, your website, and any other aspect of your operation that the potential buyers may want to find out about.

This should include for a pay site, a detailed inventory of your content, number of images and number of videos. How much of it is exclusive and how much is non-exclusive financial information for at least the last three years. If your company is that old, there should include sales reports, profit and loss statements and billing reports. Get all the information organized in a legible format that a good broker can use to sell your property. If you decide to sell it yourself, organize a list of potential buyers and start the process of contacting them.

Be realistic about what your company is worth in today's market. The kiss of death is overpricing your property. Is there anything a potential buyer needs to know such as are you being sued? Do you have any substantial debts or anything else? Don't let these things be a surprise to the potential buyer. They'll either find out before the sale and not buy or they'll find out after the sale. And you'll have another lawsuit on your hands, disclose everything. We'll talk about this subject more next week.

And next week, we'll be speaking with attendees of the T E S affiliate conference happening this week in Sitges Spain. And that's it for this week's Adult Site Broker Talk. I'd once again like to thank my guest Brian Gross of BSG Public Relations Talk to you again next week on Adult Site Broker Talk. I'm Bruce Friedman.