Adult Site Broker Talk Episode 89 with performers Robin and Aerie

Speaker 1 (0s): This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on in our business. Plus we give you a tip on buying and selling websites this week. This week we'll be talking with Robin and Aerie from Adult Mutual Aid.

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Now, let's be true. Our property of the week, that's for sale at adult site broker, we're proud to offer for sale or portfolio of eight Amazon FBA adult beauty stores. These brands have enjoyed steady growth over their eight years in business with many products, commanding a dominant market share in their vertical with combined revenues of $3.4 million in 2021, and an impressive 15,000 plus customer reviews setting itself apart with its distinctive product style and branding that businesses winning product formula and launch strategy has been multiplied across different customer types to greatly increase market share and expand the business over time.

The brands now number over 80 listings, including bundles, and they include lightening creams, lubricants, sexual aids, and other personal care items for adult intimacy. The products which have formulas exclusive to the owner have proven hugely profitable over time with the business enjoying massive gross margins of almost 40% with absolutely no advertising spend outside of Amazon included are standard operating procedures for all activities related to Amazon selling.

Meaning the buyer is getting the intellectual property rights. They would not be to find elsewhere. The business has massive growth opportunities, especially by marketing outside of Amazon and the e-commerce and brick and mortar spaces. As the current owners have not done much to promote the websites and I've not sought a retail distributor. The business can be run from anywhere and it could be run by outsourced firms at a very low operating cost. The business also enjoys strong diversification of revenues across its major product lines, brands, and keywords, giving it stable growth over time.

The businesses run in a highly effective hands-off way. With day to day operations managed by a team of outsource personnel with the owner working only about 30 hours per week. The reason for the sale is that the owners have been in the category for a long time, and now wish to divest themselves to turn attention to newer verticals. They've already moved into this incredible company is now only $5 million. Now time for this week's interview my guest today on adult side broker talk, and yes, I said, guests are Arie Saunders and Robin.

Lafaye the founders of adult mutual aid ladies. Thanks for being with us today on adult side broker talk,

Speaker 2 (4m 15s): Thank you for having us. It's a pleasure.

Speaker 1 (4m 19s): Thank you, Robin. Now we'll introduce the two of you areas and adult industry advocate, web designer and performer starting in 2015 areas used her experience in the adult industry to pilot, many websites dedicated to assisting performers in the online adult industry. She earned a nomination for most helpful model in 2021, but also as nominations for best clip artist and Dom of the year in recent years, she's devoted most of her time to helping new performers learn about the industry, as well as teaching seasoned performers, how to build their brand and online presence.

Robin is a sex worker and advocate. Who's been active in the adult industry since all the way back in 2017. It doesn't sound long to a guy who just turned 64. Let me tell you her advocacy has gotten her a nomination for sex worker advocate at the why not cam awards. She also runs an active fan club and puts on live shows on strip chat and cherry TV. Robin's activism is a major motivating factor for career, and she hopes to scale her advocacy to bring greater assistance to sex workers.

Mental I'll tell people about the organization. Adult mutual aid is an open forum for requesting and supplying mutual aid for sex workers in a streamlined way to put them in contact with each other, to supply a request aid without the concern of vetting applications, personally, with the forum financially or socially privileged sex workers can look for mutual aid request that they feel aligned with their morals and values and donate to the sex worker directly through their preferred methods. You can visit them@adultmutualaid.com and ladies, I'm sorry.

That's all the time we have for today.

Speaker 2 (6m 8s): I know that was a mouthful and that's coming from a porn star. I'm serious about my mouthfuls.

Speaker 1 (6m 18s): Well, that's good. I like it. Okay. So, ah, what inspired the two of you to start adult mutual aid?

Speaker 2 (6m 26s): I think Robin has to answer this one because we were at an event together and a situation happened that spoke barely, very intimately to both of us, like in our souls that upset us with price shaming and stuff like that. And it's what got both of us thinking about it. So Robin, what inspired us? Well, I remember specifically, I just didn't really like a lot of the price shaming that was going on in the industry. And I didn't, I don't want to like specifically say any like names or anything like that, but it was just kind of eye-opening to see that like a lot of like industry workers, especially like upper industry workers are kind of just like disconnected from what, like the majority sex worker experience is, which isn't, you know, opulence and know sometimes like it's literally just about like paying your bills or like trying to make the next car payment or something like that.

So it just, the disconnect was kind of like alarming and I was like, we kinda need to like get back to what the majority sex worker experiences.

Speaker 1 (7m 42s): Sure. Hey, by the way, Robin, if you could make sure you get a little closer to your microphone, if possible, okay. Area you were going to say something

Speaker 2 (7m 52s): I was going to say, and then me and her were actually roommates at this event. It was the first time we met and we happen to fall into each other's arms with our corresponding categories for our nominations. I mean, most helpful model in sex worker advocate. That just sounds like it would be a good room to be in. Right. So I obviously have web development experience. I actually recently got hired as a web designer for wee RPS group.com. So that's a big deal and I'm excited about it, but I have my own server.

I have all of my equipment for designing websites and I have the capability obviously to produce a forum. And the biggest question we had for ourselves is, you know, what is the best way to make sure that people are getting the support that they need without having to have them apply and possibly excluding people. So we bounced back and forth and a forum idea was born

Speaker 1 (8m 51s): Well, it's an, it's an awesome looking site by the way. So if you did it congrats,

Speaker 2 (8m 55s): Thank you. I did

Speaker 1 (8m 57s): Lovely. So who can submit a request?

Speaker 2 (9m 3s): So anyone is able to submit an aid request and it was one of the most important things to us to ensure that no request is too big or too small and that no one is denied the audience for their request. So any requests that submitted, whether it be, you need to make a car payment, you're looking for assistance with gender transitions, you're saving up for a surgery or vet bills, or you're simply just a little behind on rent or your mortgage. You can submit an aid request for just about anything that you actually need aid for,

Speaker 1 (9m 36s): Or you're just poor or you're just poor and you can't make your bills.

Speaker 2 (9m 40s): Yeah. And I mean, that is a situation that affects a lot of sex workers and it's unfortunate, but our site is open to full service, sex workers, fetish workers that work in person, online, sex workers and all of that. So no matter what your situation, if you are a sex worker, you can turn to our website to ask for help. And there's no judgment. And if you're having a hard time making ends meet, you know, it's nothing to be embarrassed about. And it's okay to ask for help.

Speaker 1 (10m 11s): Just out of curiosity, how do you vet people?

Speaker 2 (10m 14s): So our vetting process currently is going through social media and a verified link for selling, whether that be, you know, many of its clips for sale, whatever, since they do ID verifications, we're also working with suede Vegas who does their own vetting process. And then they send us people to post for additional assistance. And in the future, once we get more traction, if we find that we're having a hard time with the vetting through links and stuff like that, we're going to opt to do just quick, like two minute video calls, just to verify that it's a real person, it's a sex worker, stuff like that.

Speaker 1 (10m 51s): Yeah. Because you always have to worry. I think about people trying to, to game any system, is that right?

Speaker 2 (10m 59s): Well, our system, since it's not going to be directly from us and it's about appealing to other sex workers, it's a lot harder to scam the system because obviously sex workers are more likely to relate and donate to people that they can physically see and support. And it's probably going to be people that, you know, they've seen online, they've seen on social media. So it's going to be a lot harder to deceive us and with our mutual experience in the industry, we've got years combined here.

I feel like we know a lot of people too.

Speaker 1 (11m 33s): Sure, sure. Well, you two are both wise beyond your years. Without a doubt. We had that. We had that conversation hurry. The first time we spoke with you at the, at the tender age being a CEO of a company. So yeah, I, I, I know you guys are already pretty streetwise.

Speaker 2 (11m 54s): Thank you. I appreciate that.

Speaker 1 (11m 56s): Not a problem. You, you already know that I'm a fan.

Speaker 2 (12m 2s): I'll take all the fans I can get.

Speaker 1 (12m 4s): Okay. So how does funding for the requests work?

Speaker 2 (12m 8s): So funding from the requests comes directly from sex workers. We post the links to the preferred payment methods and sex workers go to those links and donate directly to the sex worker that eliminates the need for an approval process, which can oftentimes leave certain groups at a disadvantage. And it can also put requests that aren't seen as high priority on the back burner. When in reality, all requests should have the right to be seen and obviously have a chance at getting donated to.

So you just go on the site and we have a page specified for looking at aid requests. You hop on there and all of the links for donations on their preferred sites are listed and you can also find their social media. So if you want to do a little more research into who you're donating to, you can do that as well.

Speaker 1 (12m 60s): Nice, nice. So Robin, what makes adult mutual aid different from other sex work mutual aid organizations

Speaker 2 (13m 10s): Too familiar with a lot of other mutual aid organizations. But I do feel like what we put together is connecting other sex workers directly because I felt like what was missing a lot of the time was the disconnect. Like people forget that survival as sex workers exist and sex workers who just don't work for like that extra, like lavish lifestyle.

They just work as a job. Those exist too. And those are valid. And I like how this connects sex workers directly. So we all see what everyone's experiences

Speaker 1 (13m 56s): Got it. By the way you mentioned something earlier, Robin, you mentioned price shaming. I think I know what that means, but maybe you could spell it out a little better.

Speaker 2 (14m 8s): There's this idea that like price competition exists and like price shaming is basically when you make another person feel bad about their prices. And I know in this case, in particular, it was just like saying that sex workers, that price themselves low, like don't value themselves or that it messes things up for everybody else. And it's just, I felt like that was just a neglectful thing to say, because it's just, you don't know why someone's pricing the way they is.

They are. And you like, I don't know. I feel like everyone's price is their own business.

Speaker 1 (14m 51s): Yeah. I mean, everyone has a reason. Right. And I mean, it's, it's one of those situations where, you know, everyone can set their own price. Isn't that right.

Speaker 2 (15m 3s): Exactly. And the thing is there's not market competition in sex work because all of us are individuals selling our individual products and the market for sex work. There's already, you know, at least I would say 25 customers per model, that's active in the industry and actually selling stuff. If not more, the people that consume porn are far greater than the amount of models that are in the industry and will ever be in the industry. So there's really no such thing as price competition.

So to price, shame on the idea that price competition exists and somehow people charging a certain price impacts your own is absolutely ridiculous.

Speaker 1 (15m 46s): Yeah. I mean, look, I know that the Twitter verse when it's a, when it come and also the, the forums for models can be rather nasty. And I mean to either can do either of, you know, why that is.

Speaker 2 (16m 7s): I feel like sites in particular, this is, this could send me on a whole tangent. So I'm going to summarize the best I can. So it's in particular,

Speaker 1 (16m 14s): Okay. We don't have a time limit to go ahead. Give me your answer.

Speaker 2 (16m 18s): Particular target models against one another, by creating an air of competition, rather than an air of inclusivity and fam like being in the same community, we don't need to compete with each other. And the only reason we feel like we're competing is because of algorithms put in place by sites to prioritize some performers over other performers. So it's nothing in particular about us as individuals. And there's no reason we should ever feel we're in competition with one another.

And if anything, networking and mutual promotion of one another is extremely beneficial. But a lot of people are hesitant to do that because they feel it's going to impact their placement and their bottom line.

Speaker 1 (17m 0s): Yeah. I mean, we're all in this together, right? I mean, that, that should be how people should know

Speaker 2 (17m 8s): Exactly. We're already in a highly stigmatized industry for websites and customers even try to do it too, to pit us against one another is unhealthy and it's very toxic. And I think that also is a huge reason behind our project because we're able to connect sex workers from all walks of life and provide support for one another.

Speaker 1 (17m 31s): Sure. Okay. So I'm going to address this to each of you. I will start with the quiet one. Robin, how did your backgrounds impact your dedication to mutual aid for sex workers?

Speaker 2 (17m 45s): Well, my background in particular, I do have a lot of homeless stints and my background. So I know what it's like to just kind of be in like the lowest of the low kind of situations. And I, like I said, I feel like there's like a disconnect from like people who have just never been there or haven't been there in a long time. And I, I just, in all my times of like being in like struggling situations, it was always the people who had nothing that gave me everything.

And so it just so many people would give like their last dollar to me before somebody who had everything right. Would help me out. And so I thought, you know, mutual aid is the best way to go. Like a sex workers have helped me more than anything. Like other survivors survive. Each sex workers have helped me more than anything. I just like wrote this funny thing, not too long ago where I was just like, sex workers have been like passing around the same $5 bill to each other just to help each other out.

Speaker 1 (19m 1s): Hmm. That's nice. That's wow. That's lovely. So how about, how about you Ari?

Speaker 2 (19m 7s): So I was homeless too. In the beginning of my sex work career. I started at the fresh ripe age of 18 three days after my birthday. I was living with my girlfriend at the time, but after we broke up, I was temporary homeless for a bit. I was in a car with my dog and the people who supported me rallied around me, supported my work and donated to helping me get into my first apartment where other sex workers. And when you're in a tough situation like that, when you post about it on social media, you have to worry about your brand management, what it appears like.

And while it does reach other sex workers, it also reaches customers and they feel like they can, you know, swindle, you get you cheaper on prices and take advantage of that. So creating a hub to post these requests was very important to me because you also no longer have to worry about the impact that could potentially make on your brand.

Speaker 1 (20m 4s): Yeah. Because once you, once you put something on social media, it's there forever.

Speaker 2 (20m 9s): Exactly. And with our website too, you can request that your posts be deleted at any time. And I mean, it only has whatever information is provided to us, so you can even submit anonymous requests.

Speaker 1 (20m 22s): Nice. So, so Eric, what are your goals for adult mutual aid?

Speaker 2 (20m 27s): So we're currently working on connecting with mainstream sites. You know, the big popular names everybody's heard of, whether it be AVN or expos, many beds, chatter bait, we're working on a strategy to reach out to everybody and get listed on their site somewhere, whether it be under the resource section or something like that, just so that it's a more accessible location, more people are coming across it. And I mean, the ultimate goal is obviously for, to become a centralized hub for requests and also for people to look for causes, to donate to, in order to do that, we need to get eyes on it.

So the biggest thing right now is just getting the word out.

Speaker 1 (21m 6s): Great. Robin, do you have anything you want to add to that?

Speaker 2 (21m 10s): No, I think right now that's like what our next like, like steps are and plans are

Speaker 1 (21m 16s): Okay. Are you are going to be soliciting corporate sponsorships?

Speaker 2 (21m 22s): We have considered soliciting corporate sponsorships, but we don't want to handle any funds right now. So if we could work out a way to get sponsorships where they donate directly to the causes listed, or they may be like host a fundraiser and then they go through our whole list, we just don't want to handle any funds. So we're trying to figure out the best way to handle sponsorships in that sense, but the best way any site could sponsor us is simply just a link on their site, whether it's in the resource or footer, anything just to get eyes on it.

Speaker 1 (21m 55s): You are, you are more than welcome to be on the footer on all of our websites. I'll tell you that right now.

Speaker 2 (22m 2s): Well, of

Speaker 1 (22m 3s): Course, of course, you know, I'll do anything for, for a cause like this it's it's I think it's phenomenal. I think it's absolutely phenomenal. So, I mean, as far as corporate sponsorships go, you're going to need funds for promotion, travel to events and things like that. So I know your business model is not to handle funds, but I would think as an organization, you're going to need some funds. Aren't you?

Speaker 2 (22m 33s): I don't think events are something that we will prioritize. And I think we're going to be able to squeeze in the building of our own brands, alongside the building of the website. And as someone who just went to my first event like two weeks ago, I really don't think that events have the networking capabilities that people think that they do. Everybody there already knew me and knew about my website. So I don't think it's such a big opportunity for networking.

And I think that we can get further just promoting online and having other performers promote us because altogether the followings of performers are in the billions and probably trillions. When you think about it, all you gotta

Speaker 1 (23m 18s): Do. All you gotta do is get them to get them to, to share.

Speaker 2 (23m 22s): Exactly. And that's free.

Speaker 1 (23m 24s): Beautiful thing. Isn't it. So what would you like people applying for mutual aid to know Robin?

Speaker 2 (23m 34s): I just want them to know that applying for mutual aid is okay. Especially if they're like hesitant and not sure that they want to apply. And if they are like already applying that, you know, sometimes it takes time and I hope everybody gets through whatever they're going through.

Speaker 1 (23m 55s): Do you want to add anything?

Speaker 2 (23m 56s): I just want to say no, because it's too small. A lot of people will look through other causes on the site and try to compare their own struggles to those. And you, you can't compare your cause and what you need help with to what somebody else needs help with what you've gone through and what other people have gone through. They'll never be the same and they're never on the same level. You can't compare her, you can't compare struggle and you know, nothing is too small. If you feel like you need help ask for it, don't be scared to.

Speaker 1 (24m 28s): And what about the whole mental health aspect of this? I know that a pineapple supports doing a lovely job of that. Have you, are you, are you doing anything to partner with them?

Speaker 2 (24m 40s): We have them listed on our resource page. We do have a resource page on our website that provides a list of mental health resources for sex workers and other mutual aid funds that can be applied to. So, yeah, me and Robin personally, both very strongly feel that mental health should be focused on in the adult industry. And it's something that a lot of workers struggle with, but we're still in the baby stage. So we're just trying to come up with the best way to focus on everything we want to focus on.

So yeah, I mean, I am going to add pineapple support to my list of people that reach out to

Speaker 1 (25m 17s): I'll do it for you. I'll do it for you. We're we're, we're sponsors, we're corporate sponsors of theirs. So when, and when I asked you if you're going to take corporate sponsorships, part of that was interest on my part. So just to let you know, you can, when, when the time comes, you can, you can hit me up and we can talk about it because like I said, I, I, I'm very dedicated to things like this, especially anything that involves mental health. So what would you like people donating to mutual aid causes on the site?

What do you want them to know about?

Speaker 2 (25m 52s): I just want them to know that first of all, we appreciate them visiting the site and using it for its intended purpose, which is to be a hub for finding these causes. And next, I just want them to know whether their donation is small, big, or even if they're just there to find people looking for help to go support them on social media. That it's a huge step in helping the community and that seeking out causes like this. When you know that you have extra funds or extra time to even go drop some retweets on something is a huge help.

And it's great to keep money within the community as well. And know that you're supporting causes in an already stigmatized community because adult workers in the regular world don't often get mutual aid. They don't get aid at all because it's a frowned upon industry. So people think that sex workers make hundreds and thousands of dollars. And that's not the reality. So when you support a sex worker, when you're a sex worker yourself, you know, that you're supporting someone that will probably not get much help from anywhere else.

Speaker 1 (26m 54s): Absolutely. And the other thing I, I would say to you is I would certainly look to get some, some mainstream press on this because I think this is something that's not that I would expect to get a lot of donations from the outside, but I think it's something that's certainly newsworthy and it, it could do nothing but help.

Speaker 2 (27m 15s): I agree. I submit our PR to lad Bible actually.

Speaker 1 (27m 18s): Oh, okay. Okay. There you go. Fantastic. So why was it important to you to not collect donations and instead connect sex workers directly?

Speaker 2 (27m 30s): I think that it's important because connecting sex workers directly allows them to choose causes that they feel strongly for and know that their funds are going to something that they support because when funds are handed handled internally, they get to pick and choose through applicants. And I don't want to say any particular organization is going to pick someone with more followers or more online presence or something like that, so that the company looks better, but that can happen. And it's something that we never want to put ourselves in a situation for.

And we want everybody to get equal exposure.

Speaker 1 (28m 6s): And then the other part of it is you, you certainly want to, to show people that you're not in this to make money yourself.

Speaker 2 (28m 13s): Yeah. I've invested a lot of money into it and obviously will not be making any back.

Speaker 1 (28m 19s): Sure. Well, that's, that's, that's w that's why you put together an organization and not a business, you know, you're, you're donating your own money to do it, and you're certainly donating your own time and that's money. Yeah. Are there any projects on the horizon for adult mutual aid? We should know about

Speaker 2 (28m 39s): The biggest project is going to be a boosted verification process, and that will be coming in the next month. And this process will ensure that no spam is getting through everybody. That's applying is 100% of sex worker. Our current system is great, but as we get more requests, we're obviously gonna want to vet a little better. And that's something that we're going to be building towards and something that people can look forward to that when they're browsing the requests for aid, that they know it's a sex worker, even if it's submitted under anonymous, they will be vetted completely.

Speaker 1 (29m 13s): Now, are there any projects outside of adult mutual aid? You'd like people to know about,

Speaker 2 (29m 19s): Hey, I have my own website with my own payment processing and I actually just added cryptocurrency to it. So, you know, if you want, if you want to buy my videos, Aerie, saunders.com, spell

Speaker 1 (29m 29s): That please.

Speaker 2 (29m 30s): A E R I E S a U N D E R S dot C O M

Speaker 1 (29m 41s): To make money so we can give our time. Right. And how about you Robin?

Speaker 2 (29m 46s): I don't have any like projects, but I guess my work is a constant work in progress and a project. So yeah, all my resources and stuff is on like Robin lafaye.com,

Speaker 1 (30m 2s): Spelled

Speaker 2 (30m 4s): R O B I N L E F a y.com. Great. And I built that website. So if you think it's sexy, I want some props for that. If the cute.

Speaker 1 (30m 17s): Sure. It's sexy. I got to check your website out now. So is there anything you'd like to say to survival as sex workers in particular about adult

Speaker 2 (30m 29s): Mutual aid? Robin, I'm forcing you to talk first.

Speaker 1 (30m 32s): Okay. Robin, it's all you,

Speaker 2 (30m 34s): I don't know how to connect necessarily to like all survivalist sex workers. Cause I know it's just, it could look like anything and it could be any type of situation and it can involve so many different factors, but I would like them to know that adult mutual aid is definitely there to support all types of situations that you find yourself in. And it's just going to be like a judgment free zone. You D you'll, you'll be surprised at how many sex workers will connect with your story as well.

So I think that's, what's great about this site is sometimes we feel very alone and we don't feel like our cause is worthy or maybe it's embarrassing, or maybe it's just hard to get it out. There are stories out there and getting everybody connected. You like realize you're not as

Speaker 1 (31m 28s): Alone. Do you want to add anything to that?

Speaker 2 (31m 31s): I just want to add that a lot of the sex workers that survivalist sex workers look up to and see, and would like to be someday all started doing survival sex work. Nobody starts sex work and instantly makes hundreds of dollars and has a massive amount of fans. And it surprises people. When I tell them that I started my career homeless and it would surprise you how many other performers have you never have to be embarrassed about your background.

And as long as you focus on building a safe future for yourself, by not being scared to ask for help and looking for support, when you need it, you can succeed in this industry and just in general,

Speaker 1 (32m 16s): Okay. Now how can sex workers help support adult mutual aid besides monetary assistance?

Speaker 2 (32m 23s): Social media is the biggest way that you can support the site right now, getting eyes on it is our biggest mission. Our big project is what we're going to be spending, you know, probably months doing until we're ready to move on to a different project because in order for it to be the hub that we want it to be, it needs to actually be a hub. So just using your following performers have hundreds and thousands of followers on various platforms. So just creating a post about it saying, even if you like the idea, or if you see a cause that you think people should donate to sharing the link and just getting people over there is going to be the biggest help, if you're unable to donate to the causes that are listed on the site.

Speaker 1 (33m 5s): Yeah. And you, you would hope that fans and customers would also,

Speaker 2 (33m 10s): Yeah. I mean, it's encouraged, there's nothing saying they can't assist and it's out there. It's public information and the payment methods are there. So if they want to help too, I mean, what better way to continue community building then including fans as well?

Speaker 1 (33m 25s): Absolutely. So where can our listeners connect with the two of you online besides your websites? Or would that be where they connect with you online?

Speaker 2 (33m 34s): I mean, you can find all my links there, but Twitter at Aerie Saunders spelled the same way I spelled it before.

Speaker 1 (33m 40s): Okay. Robin.

Speaker 2 (33m 42s): Yeah. On my website is all my social media links, but Twitter's probably where I'm the most active,

Speaker 1 (33m 49s): Well, Hey Robin and Eric, I'd like to thank you again for being our guests, our guests today on adult side broker talk. And I hope we'll get a chance to do this again really soon.

Speaker 2 (33m 59s): We would love to be back and we hope we bring you some good news about how popular our site is. That sounds like I know it's going to be that way.

Speaker 1 (34m 9s): I do too. Thank you. My broker took today is part four of what to do to make your site more valuable for when you decide to sell it later, trademark your website, having a trademark instantly protects your brand and makes your site more valuable. When it comes time to sell it trademarking, your site will cost an average of about $1,500, but should be more than worth the investment. When it comes time to sell it, show buyers ways you feel the psych and make more money in the future. This includes showing them future plans.

You may have traffic trends as well as sales trends. If things are growing and you can show them how to grow it more, they're likely to be willing to pay more for the site. Do something unique with your site. If you have competitors, figure a way to do it better, be different in some distinguishable way that makes you better. Your members will notice and spend more money with you. Make your site a place that people want to visit. Not just to buy things or view porn, be creative, not just one of the many.

Keep thinking outside the box and make positive changes to your site. Think like a buyer, one planning or updating your site. Don't think like a tech think like the consumer. We'll talk about this subject more next week. And next week we'll be speaking with Brian Gross of B S G public relations. And that's it for this week's Adult Site Broker Talk. I'd once again like to thank my guests Robin and Aerie from Adult Mutual Aid. Talk to you again next week on Adult Site Broker Talk. I'm Bruce Friedman.