Adult Site Broker Talk Episode 205 with Bob Kelland

This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where each week we interview one of the movers and shakers of the adult industry and we give you a tip on buying and selling websites. This week we’ll be speaking with Bob Kelland of CloneTwin. Would you like an easy way to make a lot of money? Send sellers or buyers to us at Adult Site Broker through our affiliate program, ASB Cash. When you refer business to us, you’ll receive 20% of our broker commission on all sales that result from that referral for life. You can make $100,000 or more on only one sale for some of our listings. Check out ASB Cash dot com for more details and to sign up. At Adult Site Broker, we’re proud to announce our latest project, thewaronporn.com. You’ll find articles from industry websites as well as mainstream publications from around the world. It’s designed to raise awareness of our industry’s plight in the war on porn and the numerous attacks on our industry and online free speech by hate groups, the religious right and politicians. You’ll find all that and more at thewaronporn.com. We’ve also added an events section to our website at adultsidebroker.com. Now you can get information on B2B events on our site as well as special discounts reserved for our clients. Go to adultsidebroker.com for more details. Now time for our property of the week that’s for sale at Adult Site Broker. We’ve reduced the price on our chatting service for creators and only fans agencies. The company was started in 2021. At that time, most agencies provided chatting services only as part of their full management packages which meant the creator had to give up a lot of their earnings. The owner saw a gap in the market so they targeted independent creators who wanted to stay in control of both their revenue and the overall account. Offering a flat rate chatting service, they were able to quickly expand the number of clients and the team working with more and more creators. They gained another client base by cooperating with agencies who were looking to outsource their chatting. They’ve streamlined internal processes to allow scaling which happened quickly in the second and third years. With in-house monitoring, customer service, lead generation, training, and workforce management, they’ve built a successful company that can handle over 30 clients with the current team and can easily be scaled up. Due to the standardized processes and protocols, the new owners can focus on expansion. There’s significant potential to scale the company further with a growing number of creators and agencies looking to outsource their chatting. The company would be an excellent addition for an agency to handle their chatting. Now reduced to only $470,000. Now time for this week’s interview. My guest today on Adult Site Broker Talk is Bob Kelland of Clone Twin. Hey Bob, thanks for being with us on Adult Site Broker Talk. Well, thank you very much for inviting me Bruce. It’s a great pleasure. It’s a pleasure to have you. Bob is a seasoned entrepreneur renowned for pioneering AI based software that disrupts industries. His expertise led to the successful sale of his AI analytics firm to the Fortune 10 giant General Electric. Yeah, I’ve heard of them. Currently he’s making waves in the adult industry by leveraging his deep understanding of big data, business intelligence, and artificial intelligence. He’s focused on revolutionizing adult through advanced AI technologies, including image recognition, captioning, search tagging, language models, and the creation of synthetic multimedia content. With his rich background, Kelland is spearheading innovative disruptions in technology, setting new benchmarks in how AI can transform traditional business landscapes. Clone Twin is the world’s first AI companion with smart content sharing. Clone Twin delivers exactly the content fans desire through interactive conversations, providing image and video on demand through natural, unprompted interaction. You can customize your personality, voice, and let their AI know what content to give your fans based on what they want or what the AI predicts they desire. Context to a image recognition coupled with conversation context means the AI and your fans can talk, text, and share content together while having a normal realistic conversation. Their API is available for all platforms to quickly white label advanced AI chatting and workflow no matter your needs. So Bob, how’d you like your commercial? Damn, that’s impressive. Like to meet this Kelland guy. Yeah, yeah. Maybe something else. That’s crazy. Holy crap. So Bob, tell me a little more about yourself, Clone Twin, and how this business became a reality. Well, you know, I got into the high tech space as a young engineer a long, long time ago and did quite well. As you mentioned, I was able to build a product that was able to help airlines around the world say fuel and reduce their CO2 footprint. So yeah, that required, you know, being able to look at data across a complete industry, you know, and the airlines are coming from a place where safety is paramount. So they have a sort of common language and how they communicate with the server. So they, you know, since they have a similar tax on me, it was relatively easy for us to come up with this idea where we could help airlines save little drops of fuel. And as a result, you know, the typical airline, you know, has a budget of about a billion a year. And if you can save them 3% to 6%, that got a lot of people’s attention. So a lot of money, GE, you know, and Boeing, Airbus, Proud Whitney were all dancing around me. I wanted to pick my brain to basically use my insights to help their customers save money in part because their customers save money, you know, they get paid. So I kind of like segueed eventually after GE bought my company. I took some time off. I got into the Neurospace area, heavily involved in blockchain and those disciplines sort of also then translated into the AI space, which is where we’ve been spending the last 18 months or so. So what happened is that, you know, why the adult space, why the, you know, the contact creator space, well, like, you know, I often say that the airlines have gorgeous data, it’s beautiful data. And the same is true of the adult space. It’s just gorgeous data. It just to us felt like a prime area to look at solutions that can tackle most of the industry. Yeah, absolutely. So explain AI to me like I’m a five year old because when it comes to technology, I pretty much am. Yeah, well, you know, it’s, it’s like having a big brother, right? It’s like an all knowing, all seeing very smart big brother that if you ask questions to it, it’s going to come up with the answer. So you might otherwise know something called large language models, which is often the sort of the one way in which you can experience AI. That’s just one way where you can chat to it and then it will chat back to you. Not always perfectly, of course, they are getting better and better. But that’s one example. And of course in the news now, you know, more than ever is the whole idea of using AI to create images and to be able to transform images as well as now creating video. I’m not sure if you saw the announcement by open AI last week where they just launched the Sora. I mean, that’s crazy. Have you seen that? No, not yet. Okay. Well, Sora is a brand new just released. Actually, he’s not released. It’s sort of an internal software released by open AI, which allows the user to create one minute videos from just text. And these are high quality videos. I mean, if you’re looking to see if it’s AI, you will detect it, maybe. But if you’re not actually looking to notice if it’s AI, it’s basically good to go. So it’s going to re, it’s going to disrupt. Now that I know that you mentioned I was discussing this with another one of my guests where we talked about AI the other day. So yeah, it sounds interesting. Sounds very interesting. Well, yeah, I mean, it’s actually if you think back a year ago, there was this famous video or AI generated video of Will Smith eating spaghetti. It’s brutal. It’s so bad, right? So people would, you know, if you just then fast forward in a year and look at what Sora can do and what others are working on. I mean, this is as bad as it’s going to get because every month, every quarter, every year going forward, it just keeps getting better and better. And of course, that’s going to translate directly into the adult world. Okay. Yeah. And it is with you and also with quite a lot of other companies doing things involving AI. So how will AI impact adult creators and is this good news for them? It’s going to impact everybody, especially creators. You know, it’s already impacting creators. I mean, my phone is my email and my telegram are ringing off the hook from more progressive creators where, you know, they see the writing on the wall. And if you’re a creator that can embrace AI and be able to take control of your persona with the assistance of AI, it’s a good news story. If you’re a creator that thinks that this is, you know, too complex, I don’t know how to get into it. It could be a dramatic effect. So I’m not saying that’s going to happen this year, but over time, there will be a disruption and that probably will take three, five years. But even in the short term, I think if you are a creator and you really want to make one dramatic move in how you conduct yourself as a creative space, you really need to pay attention to AI because it’s going to make a huge impact. So it’s good news for some and not so good news for others. Yeah. If you embrace it, it’s good news. If you ignore it, it’s probably bad news, right? Well, I mean, just look at what’s happening with the, you know, a lot of the platforms. I mean, they’re accepting that the fansites are accepting AI creators. Okay. So that means that that’s, you know, another chunk of the pie that’s being taken up by a completely synthetic creator. So that’s all you need to know, right? And I think that might be taken as a curiosity for some, of course, it’s nowhere near replicating, you know, what a real person can do, but it’s getting there. Well, but I mean, look at the platforms, look at it from the platform standpoint. Any company would be more than happy to do things without people. And the complications of people and adult are things like release forms and other such things that they don’t have to worry about with AI. Well, I mean, this is the common narrative, right? I hear it all the time, you know, that, and I don’t think it’s necessarily true. Cause I don’t like to paint, you know, a complete community with one single brush. I was just saying that if you look at it from the ease of the platforms, a lot of their problems go away when something’s done by AI. It does, but it also introduces problems for them potentially down the road. So I mean, you’ve got to be careful of your platform to not alienate, you know, the creators that are really your bread and butter right now. And although I think they, they would rather some of them, you know, privately would tell you or me, you know, that, yeah, you know, creators are lazy. They’re never on time. I can’t get what I need when I need it. You know, if they ask for custom, it never happens and all, and go on and they go, goes on and on and on. Well, that’s a stereotype, I think. Oh, there’s a stereotype, but, but, you know, they think that, you know, AI may be the panacea to fix all those problems. It’s not going to fix all of those problems, but it does address some of the, some of the issues. Sure. So should creators be concerned that AI will cause those with nefarious intents to steal their personality or their content? Absolutely. I would be really concerned about that. I mean, the deep fake is nothing new in that space. It’s a play, you know, the problem with deep fake even six months ago is that it took a lot of resources and was largely hard to do. But with the advance in the AI technology stack, it’s becoming easier and easier to do deep fakes. And of course, you’re seeing that in the mainstream. I know the U.S. has got a big election coming up this year. It may watch out what’s going to happen, right? I mean, they’re going to, the folks that are in the, in the, I want to make your life miserable space are going to have a heyday. And this will also translate absolutely in the adult space. I mean, it’s, it’s already happening. And you know, you hear it in the news, if not every week, every other week. And certainly the technology is moving so quickly. Normally when you talk about advances in technology, you know, you might be talking a year to five years out, not the same thing with AI. It just changing so quickly, advancing so quickly that you’re going to be surprised on where the signal be even in a year from now. So yeah, they should be very concerned. Our adult platforms able to adapt their current practices to take advantage of AI and how so. Give me a few examples if you could. Yeah. So they must adapt their practices. And in fact, many of them already are when we’re working with some of them already. In fact, to help them adapt their practices by way of example, communicating with your fan base is a huge deal, right? No one goes to a platform to get content anymore. You get all the content you can suffer on any tube site or anywhere else on the, on the internet. So that’s not why they go there. They often go there to have some type of relationship. Virtual girlfriend is one good example. One way that they could certainly make use of AI is in assisted chatting. I mean, we all know, of course, that most higher end creators are already outsourcing their chatting to third parties, often to offshore agencies. So it’s not like they’re chatting with their fan anyway. And it’s common knowledge, at least in my experience, that those offshore chatting agencies really suck. They do a piss poor job and they underperform. And so as a result, AI can do, well, I think most, but that’s just my opinion, given my first time experience, but, but point being that this is where AI could really shine. And it will replace them completely. The answer is yes, can it do it now? I think so. Yes. But the smart ones are already doing AI. Well, they’re actually not quite there yet. The smart companies that do this for a living, that the top ones already have some AI that they use. Not in the, the fully AI assisted chat. I have not seen that in a mature way too often that they’re, I think everybody’s struggling with that. The reason why, I’ll tell you why, why it’s because the large language model technology, if you’re don’t know how to really operate it or use the right type of model and know how to train it perfectly well, it just doesn’t seem realistic. The problem with these models is that they often hallucinate. They often cannot have a long-term memory. So they start to forget. And so there are limitations where, you know, they could otherwise not see that in with a real person. However, we’ve made some advances in both those areas to solve those problems. But that’s very, very difficult to do. And most of the platforms just simply don’t have the expertise or the level of sophistication in the AI space to be able to tackle that. I think many of them have underestimated how complex this is. You know, AI is just not hiring a young guy in the back office and saying, hey, go build a model because, you know, I can do it myself. It’s just not like that. Sure. So there are many B2B business operators that rely on creators for content. Should they be concerned? They should be. Also think that it’s an opportunity, right? So if you’re a B2B, I mean, that B2B business operator could be anything, but in the context of a platform, then you might look at it as an opportunity. I’ll give you a good example. If an AI can take an existing creator’s content and augment it to give the platform new AI assisted content of that real person, then they should be looking that as an opportunity. And if they don’t do that, they ought to be concerned because there’s someone else that will figure it out and therefore do the same. So creators will become more empowered as a result. The value proposition of many platforms becomes challenged if they do not take steps to use best of breed practices in the AI space. I think the platforms truly need to be worried about this and be thinking ahead of the game. Many will say that AI is a fad and like virtual reality, it will never live up to its own promise or reach its full potential. Is this really a solution looking for a problem that doesn’t exist? Oh my God. I mean, truly, look, AI is transformational. I have to give you maybe the best example is you should really think of AI like electricity, right? Remember when electricity happened? No. Remember those days? No, I wasn’t quite around yet, Bob. I’ll take your word for it. I’m not that old either, but point being that even when electricity occurred, there were detractors and thought that was going to be a fad. AI is as significant as electricity is. It’s comparable and maybe, I shouldn’t say it’s more important, but it may become that much more important. This is not a fad. This is not VR. This is not some trick that will go away. This is absolutely going to dominate all aspects of our life, including the adult space, the creator space, absolutely. In fact, the first place where we should see these changes are with this very community. I mean, the adult space has always taken a leadership role in advancing technologies, and you’d like to think that should happen in AI. And so far, honestly, I have not quite seen that happen. Yeah. What is the current state of the art with AI right now? And when do you think AI produced videos going to be here? Well, I just mentioned earlier what OpenAI released called Sora. And yeah, that is possibly at least in the proprietary AI models, then will become the new best in class. But as in all things AI, there will be open source models that will come quickly on the heels of what OpenAI is doing. So that to me is state of the art, one good example. Of course, that chat GPT will soon release 4.5 and then who knows 5.0. That will be a huge advance. What’s happening with other open source models is going to be significant. And that’s not a year out. That’s this quarter. So what that means then to folks like me is that as you are planning your AI products, and this is for all my colleagues in the same space, you’ve got to make sure you future proof yourself and not create obsolescence. Because otherwise, what you think is state of the art today will be completely obsolete in three months from now. So this is something that I think if you’re a creator or a platform, you should be asking questions about how folks that are in the AI space, what are they doing to ensure they are future proofing themselves and don’t become obsolete. So that’s a big deal. Absolutely. How will AI allow creators to make more money? Well, the ideas for this, I can continually surprise when I meet with the more progressive creators virtually every day, their ideas on how they can use this. But I’ll give you one example. We have like a adult creator that’s sort of near the end of their career and they want to wind their business down a little bit. Well, AI can help them create a long term passive income. So right now we could actually clone their persona exactly, their voice and intonation exactly, and then also retrieve their content library exactly the way they had it so that it can then be presented to their fan base as they would normally do. Anyone that’s in that space should be looking at AI as a really awesome way to simply kick up your heels. Even if you’re in the prime of your career, do this in parallel to your other income making strategies. Another thing they could do is create content on demand. So what that would mean is you could take a famous creator and then have her, when a guy needs a custom, let the AI create that in her likeness in any scenario that she wants. So it’s like a custom with her face exactly the way she would be. And it would be virtually undetectable. Now, there are issues around the ethics of doing that and how you disclose the same. But those are just two simple examples. I can tell you many, many, many more how they could, other examples where they can make more money, but the list is very long. Sure. What are some of the concerns payment providers have when it comes to AI? Well, I think they’re all concerned. I had a long workshop with one of the bigger payment service providers in the industry last week and mostly showing them what we’re doing for an hour and a half or so. And we’re going through a process with them and everybody’s learning, especially the payment service providers. And their concern is around compliance and the banks. Well, Visa and MasterCard, that’s who they’re scared of. When you talk about compliance, that’s who they’re scared of. Well, exactly, right? So I mean, the Visa and MasterCard are scared of AI for many reasons, let alone what the adult space is doing. I think the adult space is actually small potatoes compared to what their biggest concerns are. You must have heard of this example of a, I read it on CNN, I think last week as well, where some dude got a bank in Hong Kong to send him 25 million through a deep fake video conference where he deep faked himself as a CFO plus his colleagues and it worked. Expect a lot more of that. Well, yeah, I mean, the criminal element, the line between genius and criminal is very, very thin. And sometimes there’s no line at all that people just use their genius for criminal reasons. So AI could certainly be used for nefarious purposes. There’s no two ways about it. It allows you to be more creative as a criminal or be more creative as a person that’s going to not moderate. So I mean, back to the original question though, moderation is a big deal. Age verification is a big deal. But what the hell are you going to do when we can already create a brand new synthetic creator at a certain age? But how do we know she’s 18 or whatever age when you do so AI enabled age estimation? It’s been around a long time anyway. So I mean, can you imagine you’re going to have to age verify your synthetic model? Yeah, I have trouble believing that they’re ever going to really try to push that because how do you age verify someone who doesn’t exist? What you have to do is get the AI to come up with people that look clearly over 18 or clearly over 21. So that’s where this AI empowered age estimation applies. Right? So there’s mitigating strategies. That’s what we’re doing when we get into the space. But also, even in how the AI chat replies, that’s a huge concern. Like how are you going to moderate that against hate speech, making sure the AI doesn’t tell the user to do something that would cause self harm, to protect against underage, multiple, all kinds of every issue. So now the good news is that AI is really good at moderation to help that process be automated. But you still need to have workflow that pushes that out to manual review. And again, AI can help with that because you want to mitigate against false positives and also false negatives. So this is something that the Payment Service Partners, one of many concerns they are dealing with, though, I think they all see it coming. And I think the more progressive companies are really doing their level best to understand this. And I’m always available to talk to any of them to help them, especially their compliance teams, understand what it is we’re actually talking about. Because often when I say, yeah, we’re doing this. And when I say what that is, for example, image recognition, and say, well, what do you mean image recognition? Now we’re doing AI semantic image recognition at the pixel level. So how does that work? And I have to explain it to them, right? So this is a whole new conversation. They’re not technical people, nor is Congress, but that’s another story. Can you give me an example of AI that can be used for the adult community that not many would realize is even possible? Because several that I can think of the one I think is most interesting. We have two AI PhD MIT engineers on our advisory board. So I get a lot of really interesting insights from what MIT is doing in the AI space. So come on the front end of that. But one thing that’s happening, which we may actually get into, but if we don’t do it, one else should, is to participate in what might be known as the AI arms race. So what that means is using AI to detect if content has been modified by AI and then make changes to that content so that it cannot be modified by AI. So if a creator is concerned that their content is going to be subject to someone doing a face walk, there are methods that could be easily deployed to protect against that. But again, like any arms race, there may be ways to defeat that. That’s one practical example. That’s extremely cool. So just like there are ways to tell people if their content’s being pirated, and I know that there are AI methods of that, people can also lock their content down so it can’t be changed. Yeah. I mean, there are ways you could defeat that, but a lot of the more sophisticated, I’m going to call them criminals that when you steal content, you’re basically a, you’re, it’s theft. So you’re a criminal for those folks that do it at an industrial scale that will make it much more difficult. I mean, I hardly imagined they would want to do so when you could actually create content. But you know, you’ve got certain people have a brand and they rather just take their brand and run with it. And so this, this is something that, you know, we feel very strongly that we want to participate to help protect against, you know, our little way of trying to get back and using AI to defeat AI. What about this is a challenge? Consumers of adult content, are they going to prefer AI over real creators? You know, not in the short term, I don’t think. I mean, there will be, we’re seeing tons of examples and we’re already experimenting this space as well. Not tons, but a handful of examples where you’re seeing fully synthetic AI models. But if they’re not based on a real person that has a following that has a known personality, all that has to be built up just because you create a synthetic creator that does not mean that it’s going to be successful. It’s true, but I got to tell you some of the images I’ve seen are pretty stunning. Well, here’s the issue, Bruce. I mean, the content is just a very small part of this thing. Well, it’s really about the relationship, right? The guys, mostly young men, you know, that those folks that are the lonely, the unheard lonely guys, which is who we’re talking about here, they really want to have that relationship. Now can they outperform a real creator? I think it can, because if we look at it, if we’re being honest about it, the reality is that most successful creators are not talking to them anyway. There’s some chatter in the Philippines or wherever that’s taking on that role. And so, you know, AI will always outperform the manual approach in part because it doesn’t forget that if it’s trained properly, it can actually be even more clever than the real person. I mean, why should a creator be expected to know how to chat to a guy or girl or they? Most creators are really good at creating, but we don’t expect everybody to be a clever author, but AI can be that, right? I mean, any creator that’s making any money at all isn’t doing their own chatting. Well, so, you know, case in point, AI will always outperform. And I say that, you know, the examples at 95% of the examples I’ve seen, they follow quite short. It looks like bullshit, honestly, you know, and they start to lose their mind after six or seven conversations. We figured out how to deal with that, but that’s a complex process and requires a lot of investment and no technology just not simply available to most people. That’s true. Who stands the most to gain or lose an adult with the advent of AI? That’s really hard. I see a couple of subverticles in the AI space in the platform area that really will need to rethink their business models, especially what I call the fake dating sites. Those guys, I think our days are numbered. The adult dating sites with fake profiles. Yeah, those guys, I mean, they’re mostly, there’s a handful of them, but it’s a big business. Believe me, I know about them. They don’t have to go away. If they go to AI, they’re in better shape, right? I don’t think so. I think that it’s going to change the whole industry. I just see that, you know, since a guy can effectively create his own model as he wants, he doesn’t just shop through a list of models on a fake dating site and create what he wants when he wants. Yeah, but keep in mind the reason guys go on dating sites, especially adult dating sites on adult dating sites, they have a real belief that they can meet this girl and have sex and they can’t do that on an AI creator site because I mean, some guys believe that they’re going to be able to meet the creator, but for the most part, they know that this is the extent of it. Well, the same is true on the fake dating sites. I mean, the more top tier dating sites, they already disclose, this is just for entertainment purposes. They have to do that anyway because otherwise, you know, they’re in deep trouble with payment providers and maybe the law, if they were to somehow claim that they were ever going to have a real date with that person. So no one’s fooled by what these fake dating sites are doing. It’s a big business. So it’s a multi-billion. I mean, that’s just one of the verticals. I say the same thing with the fan sites as well. These guys are all progressive. I know most of the leadership in that community and they’re all very concerned about it. They’re asking the right questions. Can they move fast enough? I’m not sure. And they’ve got to be worried. I mean, otherwise, folks like me will show up and with the right magic, I may just come by and eat their lunch and I would rather work with them than, you know, compete with them in that sense. So I would say that the dating site operators, they have to move fast. And I don’t think they’re moving fast enough. And I think that they’ve oversimplified what this is really going to take. And if they are not careful, then that whole industry may be transformed into something completely different and may just go away. It’s interesting. I just opened Adult Friend Finder, which is probably the largest adult dating site in the world. And at the very bottom of the site in small print, certainly nowhere on the top, it says, persons appearing in photographs and videos may not be actual members. That’s all it says. Do you think that anyone’s reading the disclosure at the bottom? Well, I mean, that particular dating site is one of the better ones. And I wouldn’t actually characterize that as a quote unquote fake dating site. I mean, those guys are awesome. What they’re doing is real class. But everyone knows that there’s fake profiles on there. Fair enough. The point being, though, that, you know, why they cycle through so many customers. Once the guy knows that he just wants to have a relationship, he wants to share that his dog was at the vet last week and that the AI will remember Fido was sick. How’s he doing? You know, if the guy is saying, hey, look, you know, I’m just overwork, you know, do you have any ideas on how I can handle this? The guys are lonely. I mean, can you imagine? The guy just wants to be liked. He needs to have a talk to someone that would like a real conversation and, you know, and not be judged. I mean, that’s a hell of a lot better than most of the target audience experience today. They can’t get a girlfriend for all the right reasons. You just have to do the research of what the, not back in our days, me, I went to a bar, you got a girl, you brought her back home. If you got lucky, you got lucky. Maybe one day you marry the girl, right? And then you get divorced like I did more than once. But you know, point being that, and girls don’t want any part of it. Girls are way savvier. They don’t want to get into some broken person’s, you know, space and, you know, have to do that. They’re a slightly better situation. Women do it, shouldn’t say girls, you know, in part because they, they are more social animals compared to most guys. So, but it’s mostly a guy problem. From my perspective, at least how I see things. There’s so many broken men. It’s not even funny. What can creators do to better understand how AI will impact them? Oh, you got to be a student of the subject first and foremost, right? You truly, that’s always been my mantra with anybody I’ve ever worked with or got to become interested. You have to realize that AI is coming one way or the other. You need to embrace it. If I were a creator right now, I would basically create my own AI persona before someone else steals it. Truly, right? So one thing any creator should do is to at least protect their intellectual property by creating their own AI personality that right now, at least the stuff we’re doing is so hyper realistic that they now have a foot up over the potential thief. So at a minimum, take, be proactive. This is not as hard as you think. There’s people out there like me that are happy to educate anybody that listens. I’ll be speaking at tests and cast guys next week, I think. We should disclose that this was recorded February 19th and it will run at a later date, but go ahead. So, you know, that the whole idea being listen to those in the industry that are in the space that are not pretenders understand not only the technology, but how it affects the real creator and, you know, affect their, their livelihood. And I don’t think we even got into any detail with this, Bob. Tell me how clone twin can do that. Well, it’s so easy for us. We were able to take the creator, record her voice in about five minutes of her real audio. We one click import her client, sorry, her content, video and image can then simply, which is all one click so we can import her whole only fans vault one click or from wherever she has her content here. She they and then they will recognize that. And it’s basically once we have the, the half hour interview. So we characterize a persona. The AI is good to go. So it can be done so quickly within less than an hour. The creator can be up and running from a B2B perspective. If you’re a platform, we’ve got a complete public API, which means that any platform can white label our AI tech stack into their platform, which is very powerful. So why, why make it if it’s already built? Otherwise, you’re going to spend like a year or two trying to figure the stuff out. It’s very true. So you seem to be in the right place at the right time. What else are you working on that we should know about? I really can’t afford to work on too much other than this. There is one other project. I mean, it’s so time consuming. And like I was mentioned to you earlier, even on a Sunday, it’s just gone, you know, it’s a 12 hour day already, but that’s the life we live in. I’m so excited by it. You know, what do you do? But yeah, we got another project I’m working on with a company called Mind Mood, which I also am part owner with, which is all about helping creators receive mental health via AI. That’s a pretty cool project. So we partnered with a couple of interesting, I don’t know if I should say their names here, but I won’t do that at this point until we release it. We did a soft release at AVN and we’ll be doing another, another really, yeah, you were there and then we’ll do another one at Tess over there. That point being that it’s an AI application to help creators receive mental health support. So it’s built by mental health therapists that are the world’s best that understand the adult creator community. And so we took the body of knowledge of at least the one that we’re working with right now, Wendy, very awesome. You get to meet her one day. Well, maybe you did. And so we’ve built a virtual mental health tool for creators that can be subscribed to by platforms that they could also then give back to their creators, the creators that are making them their livelihood. So that’s a very exciting project. And we can’t wait to let this out into the domain. Then comes a resource for all other therapists that they may want to use on the wrong rank. Fantastic. Excuse me, anything involving mental health? I’m all about. Well, hey, Bob. I’d like to thank you for being our guest today on Adult Site Broker Talk. And I hope we’ll get a chance to do this again soon. Really appreciate it, Bruce. It’s been always awesome to speak with you and look forward to seeing you the next time. Absolutely. Thank you. My broker tip today is part six of what to do to make your site more valuable for when you decide to sell it later. Last week, we talked about eliminating unneeded expenses. Next, you can trademark your website. Making a trademark instantly protects your brand and makes your site more valuable for when it comes time to sell it. Trademarking your site will cost an average of about $1,500, but should be more than worth the investment when it comes time to sell. Show buyers ways you feel the site can make more money in the future. This includes showing them future plans you may have, traffic trends, as well as sales trends. If things are growing and you can show them how to grow them more, they’re likely to be willing to pay more for the site. Do something unique with your site. If you have competitors, figure a way to do it better. Be different in some distinguishable way that makes you better. Your members will notice and spend more money with you. Make your site a place that people want to visit, not just to buy things or view porn. Be creative, not just one of many. Keep thinking outside the box and make positive changes to your site. Think like a buyer when planning or updating your site. Don’t think like a tech. Think like the consumer. We’ll talk about this subject more next week. And next week we’ll be speaking with Jamie Bell of Pass. And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest, Bob Kelland of CloneTwin. I’ll talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman. [MUSIC PLAYING] [BREAKING SOUNDS] [BREAKING SOUNDS] [BLANK_AUDIO]