Adult Site Broker Talk Episode 155 with Andy Wullmer of Creator Traffic

Speaker 1 (0s): This is Bruce Friedman of Adult Side Broker and welcome to Adult Side Broker Talk where each week we interview one of the movers and shakers of the adult industry and we give you a tip on buying and selling websites. This week we'll be speaking with Andy Wullmer of Creator Traffic. At Adult Site Broker we've doubled our affiliate payouts on ASB Cash.

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Now you can get information on B2B events on our website, as well as special discounts reserved for our clients. Go to adult site broker.com for more details. Now let's feature our property the week that's for sale at Adult Site Broker. We're proud to offer for sale a site that has a comprehensive list of the finest strip clubs in the world. The site has club reviews and discussions. It's been around since 1993. The software was custom programmed by the owner.

The current owner can provide the new developer with all the information needed to run the site. Member stay for an average of 3.5 months. There are 15 to 20 new joins and 65 to 75 rebuilds a day. All the traffic is direct or from search, and 99% of the traffic is from North America. No ads have been purchased, which is something the new owner could do to increase revenues. There are several revenue streams that are currently not being implemented.

Club owner sponsorships, dancer, photo galleries, classified ads, and banner ads. These revenue streams could easily double or triple the monthly sales the owner is selling so he can take advantage of other opportunities. Only $750,000. Now time for this week's interview. My guest today on Adult Site Broker talk is Andy, also known as the Traffic captain of Traffic Partner and most recently Creator Traffic.

Andy, thanks for being back with us today on Adult Site Broker Talk.

Speaker 2 (2m 53s): Hey Bruce, nice greetings to Bangkok. Finally, I'm home in Braman in Germany. I was traveling all the shows Las Vegas, so it's good to be home.

Speaker 1 (3m 4s): I know I saw you in a couple of those places for sure. Now let's tell everyone about Andy. He's a veteran of the industry for over 20 years. He was the founder of Sex Go's Mobile before selling it to the company. He now works with Traffic partner. Andy works with many verticals from porn production to online retail, mobile offers, dating live cams, and now Creator Traffic for only fans type sites. Andy worked as a model agent before he started brokering Traffic. His nickname is the traffic captain because he's recognized as a strong leader in this industry and he also wears all kinds of funny clothing and he's the c e O of mobile for traffic partner with brands like fuck book, sex Goes Mobile web billing, grand Slam Media Dating partner, cam Partner, digital Performance, and now creator traffic traffic partner.com has been in business since 1997 and offers direct advertisers casual and mainstream dating products and apps.

Mobile web and desktop versions are available in 50 plus countries. They own all of their own products or have full exclusivity. They're constantly searching for premium quality, mobile and desktop traffic from publishers and networks using their own direct top performing, dating, and community offers. Their business models are cpl, revshare, PPPs, ccpm, and C P C, thus allowing people to promote their products via affiliate display, push email marketing and more.

V I P partners will be assigned to a dedicated account manager that will not only monitor campaigns but support you in optimizing your campaigns for the highest results. How was that for a resume, Andy?

Speaker 2 (4m 47s): Wow, that was better than I could do it. There was a lot of things then, but it's all about the traffic and in the, in the end, the D, the dating vertical is our main West Traffic partner and creator traffic.com. That's for the only fans and directly for models and model agencies and of course we want to have the whole world. We want to have any kind of payment systems and you know you have traffic. I don't care if it's Ccpc, C P L Ccpm, I want it.

Speaker 1 (5m 21s): Well there you heard it people. So Andy, you guys do a lot of dating traffic as you just alluded to. Give us an update on the dating industry in 2023 and how it's fairing.

Speaker 2 (5m 33s): Well, the dating industry is something that was there since the beginning and it will be always, because there's so many new young people coming up, they also want to go in the dating area and especially with the Covid Pandemic, it was like all the clubs were closed, all the restaurant were closed. So a lot of people were sitting at home and had no chance to go out to find their partners. So they used the dating apps and chatting a lot and that makes a lot of money for a lot of people in the dating industry right now.

Of course the the dating, it's still a big vertical and also with Traffic Partner we get in a more than 50 countries and it's not only like the big market like US and Europe, it's also outside of Europe and the tr how to get the traffic. It's also way easier when you have the right niches in your social media. I have a lot of affiliates driving traffic through Facebook, TikTok, Instagram, and of course in the classical way through websites.

So in general there's a lot of traffic, a lot of customers and we are good in creating products because with Traffic partner all our products are in-house and we have also the, the support is in the local languages and we integrate local payment methods because you know in us everybody have credit cards, but if you go outside of the US there's a lot of countries credit card have only a 30 or 40% penetration.

So it's important to see the local markets that's most important.

Speaker 1 (7m 20s): Oh absolutely. I think that was Michael's inspiration for starting web billing.

Speaker 2 (7m 26s): Exactly, exactly. And this time when they started with web billing American companies, they were frustrated because they couldn't sell their products in Europe because only like 25, 30% of the European tele credit card. So we billing did the debit cards, but yeah, that's long time ago. Now we are more focusing on the selling traffic Tom models, you know, we make your famous on only Fence, that's more our direction right now.

Speaker 1 (7m 54s): Well we'll get to that in a little bit. Now you started Sex Go's Mobile, which is now part of Traffic Partner. How is mobile advertising doing in the current market?

Speaker 2 (8m 4s): Well we finished with Stex GO'S mobile and some years ago because we saw the best that the best part, the best part was done. You know, we had easy payment flow with a double click one click. So that's the time when I said click, click cash. And we decided to focus more on new, we run sex mobile for more than seven years. It was high profit for us and for our affiliates and there are still some companies in the market doing mobile products, but the difference is when we started sgm mobile traffic was about 5% of the traffic and we converted it on a high flow.

Now it's about 90% of the traffic is mobile and you can sell any kind of product. So it's not really any more the need, there's no more separation between traffic between mobile and so on. But of course there's still some people they work with SIM and with CCV Submit and stuff like this. But for us the big biggest time was over so we moved on to other products for mobile and all our dating products.

We have apps in the Google Play store and an iTunes and we have always a mobile web vision of our products. So there's not any more so much the separation between mobile and desktop. It's only traffic.

Speaker 1 (9m 37s): Oh of course not. So Andy, the latest big thing has obviously been only fans and other such sites. How much of a revolution has only fans caused an adult and do you think they'll be able to continue to sustain themselves in the future?

Speaker 2 (9m 52s): Well it's for models, it's a very good way to monetize their content and to get their fans to pay for. A lot of them were big on social media like Instagram and Twitter, but what what for model, you know you have a lot of followers and a lot of likes but you don't make money. So only fence was the right way to monetize their traffic. And I know a lot of CAM models which are doing still Cam live shows, but also they can sell now content like little video clips and their pictures on only fans.

And it's a little bit like people get like a Netflix subscription, you can have a subscription on your favorite models. So also for the customers which are really a fan of one or two or different models so they can follow up and they can get in contact with the messaging. So only Feds definitely was a breakthrough for a lot of models to have an extra income and for some of them that would was the new way to make big money, especially the early adapters.

So models which started early on only offense and they had their fan base on Twitter or Instagram or TikTok, they drew a lot of traffic to the only fence and now there's a lot of girls, they make more 20, 30, 40 K a month was only fans. So it was definitely a revolution for models how to make money.

Speaker 1 (11m 24s): Absolutely. And you have quite the history with models, right?

Speaker 2 (11m 29s): Yeah, it was in my beginning in 99 we had a lot of movie productions in Germany and Eastern Europe. So there, there was the time that I was bringing up new models but not only to have them for one or two clips, I tried to make them star. So in Germany I was quite successful. I was working with Kelly Trump and then Denise La Bush and I brought also some French models up to the European market.

So yeah, make a model famous. In my time when I was in this, it was mostly over TV because then you know, when the Renos show in Berlin was up, we did interviews with big German TV stations and the reach of this was Phenomenous and then you could even see like after one month the video shops they call us and say hey we need more movies of Kelly people coming and asking for it.

So yeah, it was a different time and a different way of marketing. But to make models famous is still what I do in certain ways

Speaker 1 (12m 41s): In a different way. Absolutely. So your latest project is Creator Traffic. Why don't you tell us a little bit more about that?

Speaker 2 (12m 48s): Yes. You know, because of my nickname, the traffic captain always when I went to camp shows like the a w summit, the Booker Summit, pbcs Line export of course a lot of models arrive to me and say, oh El, you are the traffic captain. I need more traffic on my only defense account and on my other fan sites because there's also fancy and loyal fans and there's a lot of sites doing fan sites like Fan Central also to mention, and I'm the traffic captain but mostly I'm buying traffic because with Traffic Partner we are a big buyer and done with acne, which is from Grand Slam Media.

We are also selling member area traffic and Grand Slam Media have a lot of great other sites where they said the member area traffic, but it was difficult for me to sell traffic to only fans or tomorrow. So I was sitting together with Michael and we were talking what we want to do in the only fence area and then we had the chance to buy who bites.com, which is a big only fan search engine. And then we had also the chance to buy fence matrix.

So we have two huge only fan search and discovery sites, but their, their business model were selling ads on a time base like you buy a one week or one day, one month flat rate deal. And as we are experts in buying traffic, so we brought these technology a realtime bidding platform and we made creator traffic.com to have all our traffic sources in one place and we have a easy come in for models so they still can say okay, I want to buy a package.

Like okay, I want to buy traffic for 199 or 299, whatever they can buy a package because a lot of models, they don't know what is the CPC ctr so they get confused. So we keep it easy for the models to buy packages and then of course our target for professional media buying are the agencies because they know they need traffic to make their stars on only fence, more famous. So we have an agency sign up and they can upload all their models, their profiles and run all the campaigns in one dashboard and from all our sources we have.

So it's a one stop for an agency, they don't need to work on different sites. And creator traffic is very transparent because we do it on a C P C base, so cost per click or all the impressions you see on the site, you don't pay. You only pay when a customer click on your ad and goes directly to your only F model site. So it makes it transparent and we help them also to make better, better, better ads because we always show them the CTR rate.

So if you have pictures of a model that people don't like so much, you will see a lower CTR than on pictures which are beautiful. So yeah, it's transparent, it's easy to use and it's successful because I see that all agency come back, that's the best sign that a product is working.

Speaker 1 (16m 7s): Absolutely. So how important is it for creators to have a way to buy affordable traffic for their only fans pages?

Speaker 2 (16m 15s): Well, you know there's a lot of models when they're already big and they have a lot of followers on Twitter and on Instagram and they can drive traffic from these huge social media to their own offense. They have one source of traffic because it's their own social media traffic. In many cases, models don't have these huge social media accounts, especially for all the new models starting or perhaps they have like 5,000 or 10,000 followers on their social media, but it's not enough to make it profitable on only things.

So then there's places where on Telegram where you can buy followers, guaranteed followers or all this stuff, but there's a lot of fraud and you never know, you know, you buy a package for 200 new subscribers and then you get 200 subscribers but they're all boards or no spenders or like from Bangladesh or India. You got a lot of followers but you don't make sense. And we was created traffic. We keep it on a professional way because all the traffic that we have from our search engines are high quality because yeah, like you know, only fans don't have a search function.

So when people go to Google and they put in a keyword from countries, we have a lot of keywords like only Fence Brazil, only Fence Germany, only fence Thailand, whatever. And on these keywords also the keywords with any kind of fetish in combination with only fans, we get the traffic from Google to our search engine and there we show your ads. So the, the quality of the traffic is super high because in the end if a user looks for something specific and you give them something specific, then there's a match and it's a sale.

So right now from the feedback is that three clicks on our search engine to your free only fence account, it's the conversion rate, three clicks, one free user and then of course you need to message 'em and you need to make this free user to a paid one. But the quality of the traffic is super high, not even with sex mobile, they had so much so high conversion rates. So it's very targeted traffic. That's

Speaker 1 (18m 43s): Awesome. So how else is creator traffic different from your competitors?

Speaker 2 (18m 50s): Right now there is not really competitors. There's a lot of places where you can buy traffic, but no one is so specific on the only fan area. And I see we are the only one that is transparent on ccpc basis and you can do a b C test. So there's some other sites where you can buy traffic but they're not so only family related or you have places where it's still time based or whatever.

It's, we are the only, I would say we are the only professional place right now in the market concentrated on only fan traffic with a high quality.

Speaker 1 (19m 30s): Okay. So how fast is only Fann traffic growing and where do you see it going in the future?

Speaker 2 (19m 38s): Well you know it's, we started the product on 28th of December, so it's a little bit more than three, three and a half months now. And I see already that we have many agencies from around the world signing up. We have a lot of models, the traffic right now the bidding is going up, so we started with the CPC of 30 stands. Now we are already on 40 cents. It's a high competitive market and people want to buy the traffic.

Now we are working on different filters to make the matching even better. So in the future we will have future, we have whitelisting and blacklisting for keywords and we are also thinking about geotargeting which have then the influence that some countries, the traffic from some countries will be more expensive, some others will be more cheap. But the most important for me right now is to have the keywords. If somebody is looking for a blonde girl, we want to show ads for blonde girls and so on and so on.

Oh

Speaker 1 (20m 43s): Yeah, absolutely.

Speaker 2 (20m 45s): The other part is finding more traffic sources with high quality traffic. So we are building right now our own search engine where we put all the technology and all the filtering together that we have. So like the best of the best of course this type, the name is model searcher will need time in development and of course in time in seo. But we are working on this and then we will allow several other quality sites to monetize their traffic on creator traffic.

That's what I call, you know, I want to be the Google four models, you can buy traffic like on Google ads and you can send us traffic like on Google Glad sense, but only if you have high quality sites for only fence, that's the goal.

Speaker 1 (21m 33s): Makes sense. How has the company's experience in the general traffic area in dating traffic in the past and mobile traffic and cam traffic, how has that helped you guys get up to speed fast with creator traffic?

Speaker 2 (21m 48s): Well the most important is that we have the realtime bidding because realtime bidding is something that's a long time in the mainstream industry, but very few adult traffic broker system have this and of course the first thing people say Ah, you only do realtime bidding because you want to make more profit. And of course realtime bidding means that when the my traffic is good, the price goes up and I make more poor traffic.

Yeah. But on the other side it keeps the quality up because I would not put shit traffic in my system because then the CPC on a real campaign will go down. Exactly. The other part is I make my buyers to make the best ads possible and the better the ad is matching the profile of the model, the better they have say it. Because if it's not real time billing, people go lazy with their ads and they always use the same ads and you know, it's very important if you have an ad for your campaign that you change it with the time because people don't click on the same ad all the time and the competition between the different bidders, you know, competition makes you better because you work on your product should So it should.

Yeah, exactly. So that's why we took the real realtime bidding because we want the people there more creative, they have the best product, they get more traffic. And of course if you pay more traffic for your model, you will work better in converting the free signup or the paid customers to spend more. So agencies which are good on working on their model and customer support and writing them, creating good content, they will be the winners and they will get the most traffic through our system.

So it's to make people working more on their product. That's what I like on real time bidding.

Speaker 1 (23m 54s): And you know what Andy, something you mentioned really hit home. I remember the days when I was in radio back in back in the olden days and we used to tell people you gotta change your copy occasionally you gotta keep it fresh because people will not even hear it in the case of radio, TV not even see it. Banners not even see it. Banner blindness is the thing. So people have to keep things fresh or it's gonna stop working. Right,

Speaker 2 (24m 24s): Exactly, exactly. You need always, you see it also in the mainstream industry, even the biggest brand, they have a campaign, they run a spot for a certain time and then they have the next spot. And this is, it's the same with the models, you know, also some pictures as in, in our case, if it's a picture of a model and if it's a picture that attract perhaps 20% of the viewers, another picture can attract another 20% of viewers because the, the taste is totally different of people and and a girl have different attributes.

So perhaps some people prefer to see the face, some other like more the boobs or somebody like more. Yes. Or you have also the different location. Some people like it outdoor, some people like indoor. Then you have all the different closing, you can have a sport outfit, you can have linger. So why you should always use the same picture to only get traffic and target customers from one area. So change your ads and you will reach more audience.

Speaker 1 (25m 35s): Sure. Rotate 'em. Absolutely. Now there's become a lot of crossover between only fans, creators and Cam models. Do you see Cams becoming less important as time goes on?

Speaker 2 (25m 46s): Well Cams is still life and they have a lot of customers, they love the live show because for them it's something they feel like it's their girlfriend, you know, and they do their video call and especially through the Covid pandemic, a lot of cam models tell me that's not so much more about the sex, it's more about the small talk and people will tell them their private life and their problem and then of course in the end of the talk it's always something sexy mostly.

But in the beginning it's more that people tell about their problems and clever cam models, they know their customers well and they ask like that's what I do with Cam Cash Daily where we do a lot of coaching of models that we tell them, look, if you have somebody coming to you make some notes, what's his name, where he worked, which country is from, what's the name of his dog, you know?

Speaker 1 (26m 54s): Exactly.

Speaker 2 (26m 56s): And then you always have a point to talk because camp, most of the camp business, especially on the premium sites, is minute based. So it makes sense for you to keep a customer for time in small town. And of course the customer, he feels special when he comes back to a model and she say, Hey Andy, how are you? How was your scuba diving in Mexico? And the customer say, wow, she knows me, she remember me that built up a customer came relation that brings more money in the call.

And also he is a, he always come back. So of course on the, on the free sites it's a little bit different because that's more about the sexual action and it's also that there's always more people in one room. So the the the premium business of the models, it's very important to have the social contacts on the premium sites. It's more about to be the most nice girl in the room and have your fans for a specific fetish, you know?

That's awesome.

Speaker 1 (28m 6s): Absolutely. I've spoken to Cam models before and they tell me stories about guys who have spent tens of thousands of dollars on them and all they wanna do is talk. I think a lot of these guys out there are really, really lonely. Something you and I can't possibly imagine, Andy, but there are, there are men laughs there are men out there who just want somebody to talk to.

Speaker 2 (28m 31s): Yes, that's definitely, and our society, especially in the western countries, people get more lonely and if you see it in big cities, everybody is the, the, the trend to move in big cities is still there. Berlin is growing, Hamburg is growing, all the US big cities are growing and of course in a big city you have your job, you have your routine and the new generation of people, they also get more shy for, you know, for us in our age, I went out in a restaurant and a bar and a club and I was freely talking to everyone.

I had no, no problems to talk to somebody. That's

Speaker 1 (29m 9s): You Andy.

Speaker 2 (29m 10s): Yeah, but it's also in my generation in general, it was more that you Yeah, of course there was no internet so we went out and you had no problem, you had no problem to talk somebody.

Speaker 1 (29m 23s): I've been to some of your parties, man, those things are wild. There are a lot of people to talk to. I'll tell you, post covid going to one of 'em, I was freaking because it was just wall to wall man, not even post covid, it was during Covid, you know, and it, and it's just like, oh geez.

Speaker 2 (29m 42s): Well yeah, but it's also that the, the Covid pandemic, of course it was a real problem for a lot of people with their older people and people. They were sick before for something I got my vaccinations and even before I was traveling a lot and of course on an airplane or on a bus and some, I was wearing my mask, but I was not so afraid that I completely locked myself down.

Also in Germany the, there were some tough months where everything was locked down, but in January I was still doing mostly of the stuff I'm doing.

Speaker 1 (30m 25s): Only time I got Covid. Was that a show?

Speaker 2 (30m 29s): Yeah, me too. I got, I got it also on shows. Yeah. But I had a very mild versions of it.

Speaker 1 (30m 35s): Yeah, so did I, I got it last year at t e s in Citrus and I remember coming out to Arizona and it's like, oh shit, here it comes. But I mean it was like, it was like a cold, it was just a mild cold actually. So it worked out well for me, Andy, cuz you, as you know, I go out to Arizona every year to watch baseball and they were having a lockout so I couldn't even go to baseball games. So hey, I just hung out, just hung out on my Airbnb. Now there are certainly fan sites besides only fans, despite the fact they're the 2000 pound gorilla in the room.

How well does Creator traffic help creators monetize other fan sites?

Speaker 2 (31m 16s): Well, on Creator traffic we are open, so if you want to promote your model on any kind of fan site, we will allow it or we still do it. And I know especially Fan Central Slashy is my girl loyal fans, they're already doing it and they come back to buy more because for them it's, they promote their models but also they get new customers because the first barrier is a lot of people have an account with only fans.

So when they click on an advertisement, they come to the model site and they have already an account. So of course with the newer fan sites, a lot of people arrive to the landing page and they first need to open an account with the fan site. So for, for fan sites, which looking for new customers in general, it's a good way to promote models. So for example, in case of Fan Central's, fanc Central is buying directly the traffic for their models.

So the models have more sales for free and of course they got more users the same from loyal fans are doing and from Slushies. So they are working to have a bigger customer base. So that's a way to work for them.

Speaker 1 (32m 38s): Also, I take back all the bad things I've said about Stan over the years, well not all of them, but

Speaker 2 (32m 44s): Anyway.

Speaker 1 (32m 45s): So we've seen a ton of new fan sites pop up on the heels of only Fann success. Do you think they can all survive?

Speaker 2 (32m 55s): The market is huge. Let's say the fan site market that only only Fan F was numbered by like seven to 8 billion and let's say the, the whole fan market can easily be 10 or 15 billion because it's, it's not on the top and there's always new models coming up and more fans. So you can have a fan side with that, especially when you go more on the, you know, niches.

It's always like the, the finder, the finder of only fans. He was lucky because he was on the right time and he had the right marketing because he had like big Hollywood stars or rappers, k p and stuff. So they had the promotion from the mainstream, but if you see the truth, it's mostly business for idu. Sure. So for all the new sites when they were good on their fan base and good on the model site and perhaps go on special fetish, then they will survive.

But it, it's always a market cleans out by himself. Unsuccessful websites will go and the good one will stay.

Speaker 1 (34m 8s): Yeah. And it always comes down to how well you market yourself, one, how good your product is and two, how well you market yourself. And really at this point, only fans doesn't market themselves at all. I don't think they ever did. I'm not gonna say they got lucky because they did a lot of things right. But their timing was so incredible with the pandemic.

Speaker 2 (34m 31s): Yeah. And I don't know if they paid for it or how they got it, but I remember in the beginning it was especially these kind of sexy rappers like Cardi B and others, they were telling all their fans on their social media that they're now an only fans and that they got special content there. And imagine if some rappers with 50 million followers on Instagram or whatever, they, they push your product for free or perhaps they paid them.

I, I'm not sure I I was not there.

Speaker 1 (35m 4s): I wouldn't be surprised.

Speaker 2 (35m 5s): Yeah. So that was definitely, and then of course the pandemic, the timing was great. And then even the news when they said we will ban all porn from only fans that they were in every newspaper on the rock the world.

Speaker 1 (35m 24s): Do you think that was a publicity stunt?

Speaker 2 (35m 27s): I I, well it, it could be a de an idea of myself, but I'm not sure it was, it was the best promotion ever. So of course they scared some user, they definitely, they get some models. They also open an account with other fan sites to be prepared. But in general, especially for, for all the, the customers they were like, oh they want to ban it or let's, let's go fast and see all the content, you know, if the whole world talks about you, it's a good marketing.

Speaker 1 (36m 3s): There's no two ways about it and they might have had a lot of, some very short-term financial pain, but look at the long-term gain from that.

Speaker 2 (36m 12s): Definitely. Definitely.

Speaker 1 (36m 14s): So Andy, you've always attended a lot of events. How nice is it both personally and for business to have them running again?

Speaker 2 (36m 23s): Well, it's a huge difference. I was on a lot of the virtual shows that were happened, the Express and Webmaster Axis and others made and why not they made all these virtual shows. I like the virtual shows for the Zenas because I made a lot of Zina there and I had a huge audience because it's easy for everybody from around the world. So I would say I had even more people in my seminars than I have on a live show, but for the networking and it's not working as well as life.

Also the shows have always two reasons, having fun with existing partners and talking about the business, if there's any problems or any way to grow it. And the other part is to find new customers and on the show, you know, it's like I meet you and you tell me, oh, I know this guy and I know this guy. So it's also my existing network. It's helping me to find other people on that show. And on an average show, let's say there's thousand 500 people, I would never have the time to speak to everyone because in, in three days you cannot talk to 1,500, but

Speaker 1 (37m 45s): Only 1,499. Right?

Speaker 2 (37m 50s): Yeah. So my existing network helps me to filter the people and they say, oh yeah, I know somebody here and know somebody there. It's not possible on a virtual show. That's

Speaker 1 (38m 1s): True.

Speaker 2 (38m 2s): The second part is we are was traffic partner and creator traffic. We now always have Booth. So we have a place where people can walk by and read our message like we, by dating traffic or we have only fence traffic. So only by walking by there's one sentence they can read and they know it's interesting or not. And then we go on a show with three, four people from our team and with the combination of doing Zooms, having a booth, having four people there, having my network speed networking and all this, we are almost capable to reach all the tendencies on the show on one or the other way.

And this brings us a lot of new business, but also we have a lot of intensive meeting with our existing customers and see how we can grow the business. And also it's so nice if you have a problem or something, it's like it's popping up. You can sit together on a vodka Red Bull and a beer and talking about problems and it's way better than to have a phone call.

Speaker 1 (39m 11s): Wait, vodka, red Bull and Beer together. Eh, I don't know about that.

Speaker 2 (39m 15s): Well I, I normally I have the vodka Red Bull and the other person drinks the beer.

Speaker 1 (39m 20s): We know Andy. But, but another thing to keep in mind, and I know it's just as important are the relationships and the friendships. And I don't know about you, but during the pandemic it was hell not seeing our friends.

Speaker 2 (39m 36s): Yeah, some people I was really missing because some of these guys are, like you say, it's France because I travel with them around 20 times a year. And the nice part on the shows, it's also the sidekick events. Like there's some people I was Cooper diving with, I do boat trips, we went on a shooting ranch, we did whitewater rafting, we did para sailing. You know, a lot of people from the shows I would suggest my friends and it was hard to don't see them.

I was lucky because during the pandemic I was traveling six months to Grand Canaria Island in Spain. I was almost three months in Korea. So, so I was still traveling and was visiting other friends of me. And the first year I saw my mother on Grand Canaria Island for like six months. And in the years before I was working a lot, I was seeing her like three, four times a year only for a weekend or something like this. So like everything in life things have adventures and disadvantages and I was lucky I was still traveling and I started also working on my health, you know.

Speaker 1 (40m 51s): I know, I know you've lost a lot of weight.

Speaker 2 (40m 53s): Yeah, not only that, I lost weight. I also get more fit. I do a lot of more swimming and scuba diving again and then less party because on, on, on the shows the, it's like my, my doctors say don't drink so much icon. I say yeah, but I have 25 shows, so it's 75 days a year i, I drink for working.

Speaker 1 (41m 15s): Yeah, I understand. I understand. I mean I look at the adult industry as my family and yeah, it's, it was so phenomenal to get back to that and it did, it didn't give a lot of people a chance like yourself to maybe not necessarily travel, you were one of the brave ones, but to just kind of get a chance to smell the roses a little bit, you know? Yeah. And that's very rare and you don't get that chance again. So you see what it did for nature, you know, but you saw more birds, you, you know, there were less cars and everything.

It was, it was a pretty amazing thing. So we, you just spoke about diving, you're an avid diver. You were even out here in Thailand after the Bangkok show diving. How did you get into diving and how have you improved since you started out?

Speaker 2 (42m 2s): Well, my first diving license I made 96 in Venezuela. I was working in a hotel and there was a dive shop and always when I brought them some customers, the diver master there, he told me, make your license, you can come with us for free as long you bring tourists. So that's what I was doing all the time when I, we had people in the hotel, I asked them, you want to go scuba diving? I brought them to the dive shop and I could dive for free.

So in the 96 to 98 I did a lot of diving in Venezuela, but I never made a progress in my license. I was a open water diver and then was enough for me. Then later I was traveling a lot and I did a lot of scuba diving, but I was never thinking about a license to go higher on the license because for me to dive with open water to 20 meters was always good. But then later on the Philippines, there's a lot of ship racks and they are a little bit deeper, like 30 or 40 meters.

So I met my advanced diver and my nitros air diver license. Then later ina during the Corona I had time, so I made my rescue diver license and I do, I have a license for caves, for racks and all these license, there's a lot of license you can do. And right last winter after the Bangkok show, I met my MA master diver license. So now I have all the license. Oh cool. I can have, and of course if I want to go to be an instructor and open my own diving school, I need to make my instructor license.

But I don't think that I will work in that area because no time and also

Speaker 1 (43m 51s): You're well paid and I don't think they're is well paid. So there you go. I know. Yeah. So before I ask the next question, I'll make the standard disclaimer that we're taping this in April to run some time in mid to late May. So what shows will you, you be attending for the Balance of the Year? Or maybe I should ask what shows you won't be attending?

Speaker 2 (44m 10s): Well the next show is already next Monday it's 17 or 18th of April. I go to VA show for the con the conversion conference. Cool. And this is mostly for traffic partner. Then we go with Creator traffic. We will be at the a w summit in Bucharest on the 7th of May, and then we fly over to Miami. This will be about 15th of May in Miami Express Miami.

And then we go in the end of May 28, 20 9th of May. It's the Bucharest Summit, which is another live cam show in book arrest. And then in June we have the Icon conference, see you there, which is on Cyprus and Cyprus. That will be a nice show. And yeah, so the then the a w summit, I know the A w World Show, it will be in Barcelona. So yeah, there's a lot of show.

If you are in the business and you have still Facebook join the Captain's Business Lounge on Facebook there, I will have always the information about all the shows. So check out the Captain's Business Lounge on Facebook. There

Speaker 1 (45m 26s): You go. Yeah, well I used to be on Facebook until they kicked me to the curb. I used to enjoy your posts, which, which will will get me to my next question. I'll also say something, you're probably the best marketer of any B2B person I know, either inside or outside the industry. You're constantly on social media. You've obviously had a lot of success with it. So what advice would you give to other B2B professionals on how to up their social media game?

Speaker 2 (45m 55s): Well, first thing is keep it real. You know, make it like you are. Don't try to copy anybody else. This copy never survive in this marketing area. Also, sometimes when I do my videos, you know, I have my style with the captain and I always look for nice location and I include my personal life. When I'm on a vacation in Mexico, I have pictures in right now for creator traffic. I made pictures with my creator traffic t-shirt in front of the Tza permit.

That works for me, but not for everybody. So find your own way and of course what you said before, constantly, and then don't look that you have the most followers, have followers that are in your area. For example, my captain's business lounge on Facebook, there's only 3000 people in it, but this 3000 people, they're all handpicked. Everybody who wants to join this group have to be approved by myself. And they're all professionals in some way of the online marketing or online business in general.

I don't care if it's a doit or mainstream, but if you are not proven in this industry, I will not accept you as a new member. Makes sense. Don't look for, don't look like other groups. They have 50,000 followers. You post something and you get two likes. You know,

Speaker 1 (47m 21s): I love your videos. I, I mean, and like you said, you keep it real. It's you, it's really you, Andy, that's your personality. Very exuberant, very outgoing, and always very happy. I think that's fantastic. And a lot of it has to do with your leisure activities like diving, which is pretty fun to follow. Maybe I'll get back on Facebook someday if they let me back.

Speaker 2 (47m 42s): Yeah, you can track. You can. The videos are all also on my YouTube channel. Traffic captain, traffic captain on YouTube. You can see them there. And on Instagram, I'm still El Voer because this is not so much my work. It's more like a travel guide, you know, work and my life. It's one thing you know, I love my job. I love to be a cmo. I love to travel, I love the shows. And if I see a microphone, I want to grab it.

Speaker 1 (48m 11s): I know you do, my friend. And Andy, it's always a pleasure to have you on the podcast. And I'd like to thank you for being back with us again today on adults. I have broker talk and I hope we'll get a chance to do this again soon. My broker tip today is part seven of what to do to make your site more valuable for when you decide to sell it. Later. Last week we talked about trademarking your site and ways to make it unique. Next, when you decide to sell your website, make sure you have the following information available for potential buyers.

Detailed information about your company, your website, and any other aspects of your operation. The potential buyers may wanna find out about this should include for a pay site, a detailed inventory of your content, number of images, and number of videos, how much of it is exclusive and how much is non-exclusive financial information for at least the last three years if your company is that old. This should include sales reports, profit and loss statements, and billing reports.

Get all of the information organized in legible format that a good broker can use to sell your property. If you decide to sell it yourself, organize a list of potential buyers and start the process of contacting them. Be realistic about what your company is worth in today's market. The kiss of death is overpricing your property. Is there anything a potential buyer needs to know, such as are you being sued? Do you have any substantial debts, et cetera.

Don't let these things be a surprise to the potential buyer. They'll either find out before the sale and not buy, or they'll find out after the sale and you'll have another lawsuit on your hands. Disclose everything. We'll talk about this subject more next week and next week we'll be speaking with Claude Lai of X10 revenue. And that's it for this week's Adult Site Broker talk. I'd once again like to thank my guest, Andy Wullmer. Talk to you again next week on Adult Site Broker Talk.

I'm Bruce Friedman.