Adult Site Broker Talk Episode 226 with Lion Uriel of Violex.ai

This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where each week we interview one of the movers and shakers of the adult industry and we give you a tip on buying and selling websites. This week we’ll be speaking with Leon Urriel of Vilex.ai. We’ve doubled our affiliate payouts at ASB Cash. Now when you refer sellers or buyers to us, you’ll receive 20% of our broker commission on any and all sales that result from that referral for life. Check out ASB Cash.com for more details and to sign up. And we’re proud to announce our latest project, thewaronporn.com. You’ll find articles from industry websites as well as mainstream publications. It’s designed to raise awareness of our industry’s plight in the war on porn and the numerous attacks on our industry. You’ll find all that and more at thewaronporn.com. Now time for our property of the week that’s for sale at Adult Site Broker. We’ve reduced the price on one of the largest tube and cam networks in the world. With one of their sites growth, it could easily become the next X videos. In the last month, the tube network had close to 200 million visits. The company started with a site that created content as a video production company. That site now has almost 18 terabytes of original content. At the same time, they started the webcam section with the porn stars themselves. This site has a members area where people can buy videos and use webcam credits. The company soon grew and tube sites were launched for different countries along with translations. The network has grown from the original site with 80 tubes and 6 cam sites. Despite already being one of the largest networks in the world, there’s still plenty of room to grow since there’s no ad spend. All traffic is either organic or type in. This is a smart buy for an existing network with traffic or for someone willing to invest money in marketing. Now only 6.5 million euros. Now time for this week’s interview. My guest today on Adult Site Broker Talk is Leon Urriel of Vilex.ai. Leon thanks for being with us on Adult Site Broker Talk. Hey Bruce, thanks for having me. Real pleasure. Shalom! Shalom shalom. Na shalom kha. It’s how are you in Hebrew? Yes, well, unfortunately I never made it to the second grade in Hebrew school. That’s a whole other story. Leon’s an original. He’s an Israeli. So Leon was in the iGaming industry for over 10 years. He had his own casino and went on to lead one of the biggest betting groups in Latin America. He started his fast growing AI project a year ago. He likes big ideas and making them come to life and he loves to inspire himself and others. His goal is for his platform to become the biggest AI company in the market. His dream is to complete a science fiction book that he started writing and never had time to finish. Sports are in his blood, so any free time he has, he spends playing basketball with a local team or going to the gym. Vilex.ai was established in January 2024 and has been growing rapidly. Vilex is an AI girlfriend platform. There are already 15 brands on board and new brands go live almost every week. They expect more growth as they’ve started working on new projects such as video generation and they just launched their own MyCherry.ai brand. So by the way, I got a chance to look at that and it’s pretty cool. That’s your platform and that’s your own brand, right? Exactly. It’s like our own in-house white label. Yeah, that’s neat. That’s neat. I play around with that a little bit. Leon, why didn’t you get into the adult AI business in the first place? Well, that’s a great question. I know, I asked it. I think because it’s my curiosity, but I think everybody has some curiosity about where technology can go. And I think AI, it’s like, I would say it’s like a new era for humanity because basically it’s the same, why humanity succeeded so well and why were the dominant species on earth because we have intelligence. And what we basically create is we get artificial intelligence. So it’s, I would say, the next step, not only in technology, but also in evolution. And I think it’s worth studying more about it and going to its direction. That basically was my thinking. And when I saw this opportunity with, you know, when I met my partner and saw this opportunity, I saw, I thought, well, as much as a live gambling, this is the future. This is actually the present, to be honest. Of course. But why an adult? Why adult? I think it’s very hard to compete with all the giants that we have today in AI, open AI in Sora and Germany, all the biggest guys Google and open AI. Look, they have billions of billions of budgets and we’re not there. We don’t have this. We have budget. We’re, well, by the way, we bootstrap companies. So we are, you know, funding ourselves and from the clients that come in and we’re not going to spend millions or tens, millions or billions on things. We do it quickly. We do it efficiently. And we have the best talent. We have people that were, I would say, X meta, people that were in a very big company’s, in a very big roles and they moved to us as chief engineers and as architects of AI. So we know that in terms of technology, in terms of the people, we have the right people and we’re very, I would say very sparing. And I thought, I think that our advantage lies in the niche. And because we’re not going to the mainstream, which we won’t have any advantage. Maybe we can do something, but they don’t think we have any advantage over others and they can hear. It’s kind of a grainish. It’s something that the big guys are afraid of and we’re not afraid of because we know that everybody uses adult content. Everybody watched the porn, even if they’re not, you know, in their free time or whatever. And even if not porn, just dating, just, you know, speaking with somebody. And we thought we’re not doing porn. We’re doing something that basically gives people that they sometimes lack this communication with people or with women or whatever, they have the ability to communicate. And the communication is on a level where you feel like it’s real and want to make it even more real. And that’s why we created a full, full, full scale product with image generation and voice and images and sorry, in text. And of course, soon videos as well. So the idea is to have the full package and we go when you go to the niche of more, you know, would say more explicit content, more dating, more adult, then you have a real advantage because you have a technology, you have the people and you have the niche that the big guys are afraid of. Yeah, it’s interesting you mentioned that, that they’re afraid of it because I go to chat gpt and I use it sometimes to like rewrite press releases. And if anywhere in my content, if any of it alludes at all to porn or sex, it says this is against our terms of service and it won’t rewrite it for you. So yeah, they’re it’s really like so many other mainstream companies that just won’t work with our industry at all. And I’ll tell you something more. You said judge gpt. They basically hide content that is not appropriate. So I think it was one month ago, two months ago, they actually, I think it was some old one or whatever, they decided to prove more explicit content. I don’t know to what extent or whatever, but I read something like this. Yeah, yeah, because they understand that it’s a very big market. They’re basically staying off only because you know, all the, I would say all the angel funding companies and all the funds, they’re afraid of any, anything that will stem their, you know, and I don’t think that’s something that stamps or makes you some look dirty because you don’t go to something, you don’t go to crazy things. You just go to something that people like dating, discussing, you know, speaking with people, speaking with some intimate things. It’s why we should be afraid of it. Why we should like ban it. It’s crazy. We shouldn’t. It all comes down to free speech and there’s a real lack of that unfortunately in the mainstream world, but it’s good to hear that chat gpt is making some changes in that regard. I had not heard that. So that’s good news. What makes your product better than others like it? Well, I mentioned it in the previous question. I think technology and people, there is no magic here. We’re not wizards. We just work hard. We have very, very bright minds behind the technology. People with working, working the asses off every day and sometimes even very late at night to make things happen, teach the AI to train it to become better, to add new things to features, the video things that we started already doing. We have already a few things that we can do with video and I bet in a few months, maybe three, four months from now, we’ll have fully video generated the platform that we can add to the product and of course to sell it. So I think technology wise and the people behind I think this, this is what makes us the best. Okay. So you guys are kind of getting the jump on everyone else in high quality video. Look, I wouldn’t say in video because I don’t know if you know, but there is today there is a problem today. One of the, it’s not kind of a problem. It’s kind of a, I would say more challenge. Okay. There is a lot of competing power that is needed to create or to generate high quality images, not to mention videos. And because the GPU is very, very hard to find cheap today, it’s very expensive, very expensive. And this is by the way, why Nvidia grown so, so, so immensely the last one or two years because of this, because of the demand. Again, there is no magic here. This is why it’s very hard to create video so fast and so good. And that’s why we have problems to make it so fast and so good. That’s why we need to work and train the AI to make it as simple as possible to do it as quick as possible, as efficient as possible. So it won’t take too much resources and we can make quick prompts with a quick response. Yeah. So I don’t think we have, I would say any advantage technologically over general technologies of video, but I think because we’re going to specific niche, we have specific expertise in creating explicit content with video, which nobody goes to. Well, yeah, right. But I was talking about other platforms and you hear from many of them that videos coming, videos coming type of thing. Well I didn’t heard of any platform that actually makes or works on video. And I know most of the competitors we have in the market as of now, maybe there are some we don’t know yet, but from the competitors, I know nobody has video technology and nobody invests resources like we do in researching and creating video technology. Most of them go into the more commercial approach where they did something, now it’s working and now they went to make money of it. We already doing it and also already searching the next step. So we already one step ahead. Yeah, because the processing power needed for video, I mean, the processing power needed just for images is crazy. I can only imagine what it is for video. It’s got to be incredible. Incredible. Just to give you an example, there is a, I think, YouTube or an Instagram, there is a reel of all the Transformers movie from 2009. There is a scene there. I don’t know if you say if you seen Transformers movies, but there is a scene there where the UCGI. So this CGI is basically considered to date the most complicated CGI seen ever because there was a very big transformer that had like millions of moving parts. And it was a very long scene of 20 or 30 seconds, how it transforms from a few different trucks or cars to one huge robot. And this CGI thing, it’s just CGI. It’s not even AI or whatever. It took like so, so long to make it and it was super expensive on resources. So just to understand what, so this is exactly the thing here you have a lot of, you need to lot to use a lot of computing power to create things that are really complicated. And because the YI, it’s, you know, it’s very complicated. So yeah, so you have a lot of computing power that you need to use to do it. So that’s why it’s so hard and so challenging to make it. That’s why even big companies like Google, like OpenAI, they still don’t have a working video solution that works on promptly. You know, you write something and it works. They need a lot of time to generate the video. This is exactly the reason. What kind of potential do you see for this market and this business? Well, I think it’s obvious. It’s the fastest growing market and business to date. I don’t think there is even some people call it a bubble. I don’t know if you remember the dotcom bubble in the beginning of 2000s, people said, oh, it’s a bubble. It’s a bubble. It’s a bubble. It’s a bubble. And today we all know it’s not a bubble. It was a bubble at that time because it was a bit ahead of its time. But when things stabilized, like everything, you know, there is a growth, there is a bit getting down and then it stabilizes and then it’s growing rapidly. So that’s the same thing I think we’re in the beginning. So I think we’ll have a bit of a bubble, calm down a bit and then it will be stable growing up. So I think it’s to date, it’s what you need. How long do you think it’s going to be until there’s a little bit of a shaking out process with all of the sites that are offering your type of service? I mean, there’s a lot and there seems to be more every day. How long do you think it’s going to be before we start seeing some drop out and the winners really, you know, come to the surface? That’s a great question. I think it’s like, you know, it’s like, I wouldn’t say marathon because it’s more, more sprint because it’s very quick. But I think it’s pretty obvious that most of the guys that try to do that, they just, you know, ride the trend. They don’t have really something. Most of them use either chat GPT and just cover it with their own design. And it’s not real AI chatting platform. Some of them just use others and hack and, you know, give access. And some of them just trying to do something like, like kind of an image generator. Most of them will not have business because right now people are, you know, people are going and trying whatever. But in the end, what are you making money from? What is your business model? You know, if you don’t have a serious business model that makes money, you won’t stay. So you will play with it a few months, maybe six months, maybe one year. And then you go, you drop. And also, I think at some point there is no, okay, we don’t, we’re not making with this money. It’s nice. Let’s go. Let’s move on. Yeah. I think it’s a little bit of a hassle. There’s some companies that I look at on broker deals having drops already. So I’m sure that doesn’t surprise you. No, no, it’s not. Because I can tell you that we, when we started, it was around August, September last year, there were maybe 15 or 20 brands that kind of looked like us, but most of them didn’t have any technology. They just were a nice page. And today I think we have thousands. So, so it’s like, yeah, so, yeah. So I think it’s, it’s, it’s a matter of time and not too long, by the way. I think in a matter of a few months, maybe even till the end of the year, we’ll see a big drop of those guys. Interesting. We will be watching. Tell me something about yourself that nobody knows. Um, well, I, I, um, actually, you know, I told you I’m Israeli, but I was born in Russian, Moscow. Ah, yeah. I’m originally Russian. I’m a hundred percent Russian. So, from, from the U S, but you know, I’m Russian on both sides of my gram. You know Russian as well? Yes. Oh, perfect. And you know, you know how to speak in Russian. You have the accent, everything. Hell no. No. Okay. Like I said, I went to Hebrew school and I can’t speak Hebrew. So there you go. Okay. Okay. Okay. So yes, because I’m Russian, um, I moved to Israel when I was four, but my origin, father’s family, my grandfather was one of the most famous composers, if not the most famous composer in Russia in the Soviet Union. He was writing music to a lot of Soviet films, a lot of films, probably some of them you heard or know. Uh, some of these songs were translated to different languages, to Hebrew, to English, and he has a street on his name in Moscow. He has a statue or his name. Yeah. He’s buried in, there is in Moscow, um, graveyard for the, you know, the biggest people in the history of the Soviet Union. So he’s also buried down. Wow. Crazy. Yeah. So my father’s, my dad’s family is a very famous family. If you ask any Russian who is Isaac Donafsky, he will tell you, oh, of course. So he’s my grandfather. Wow. Very cool. What do you like to do in your free time besides play hoop and work out? To, to be honest, right now, the last six, seven months, I don’t have too much free time, but when I have, I try to do sports. And if I don’t have, you know, the energy and I’m tired, just watching Netflix or something or reading something. Netflix and chill. Huh? Exactly. Yeah. To, you know, to clear up your mind a bit. I understand. We all need those times. We all need those times. How can your product be used best in the adult industry? Well, I think it’s a classic addition to any site that has webcams. It uses chatters or agencies that use chatters. It can be part of a big adult website that, for example, wants to create a section dedicated to AI girls. For example, different sections, and then you have AI chats or AI girls. You can enhance any aspect of your current business, not only in adults in dating or any other dating company that you can create like an attractive, attractive anime girl or an avatar with the AI girl and create a fictional character. Also models or defense models or just models or aspiring models, they can create an avatar of themselves. And this avatar can be like their alter ego. And because those AI models, they can speak 24/7. It’s basically for you. If you’re making money from communication with fans or sending them contact or responding, it’s money for you. It’s interesting how you set your company up because most people will have a product and then they’ll white label it. It sounds like you started by doing some form of white label where you have your platform and then people put their own brand on it. How exactly does that model work? So how it works is that we have the technology, we have the platform. We provide the technical environment in the service and the business slash model slash whoever takes the product is basically the white label. So it takes the platform, either we create for him a specific website or we integrate it to his system with API key and then he can use it and the marketing costs, the acquisition, everything around it, it’s on his end. We just provide the platform and the support. And then like most white labels, do you get a percentage? Is that how it works? Yeah, basically we work on percentage. Of course, it depends on the client, on the scales, on the numbers. If it’s a very big client, we do some other things. If it’s a smaller client, we try to adapt because smaller clients sometimes do in different terms and we’re flexible so far. Are you guys handling like anything else like the processing, credit card processing? So we have our own payment solutions that we can help with, but we’re open to the client’s and if he has already integrated some nice payment solutions or is already a vast network of connections with them, we’re open to work with whatever he has. Are most of your brand standalone AI sites or are most of them integrated into other sites? For now, most send alone websites. Hmm, okay. Yeah, people prefer the website rather than the integration. So now a lot of people want the integration into their website. So if someone wants to start a site and use your API, which I guess that’s really what they need to do, what are the steps? It’s very easy. We can easily integrate it. We use API. So we basically do integration between their website slash their platform, whatever they use and we connected with this API key to our platform to our backend. Then they connected to the backend and they have the access to all the features that platform offers. Of course, it will be limited access. It won’t be the same access as access because we give them specific, for example, they wanted, let’s say, they wanted to create 10 avatars or 15 avatars or one avatar, whatever reason or use they need. They have it in their system. It will be looking like they want it to look. Of course, it’s also fully customized if they want to customize some things or to change some things. So very easy. Is there the option to outright buy the right to use the platform? To buy the rights, you mean like taking the technology? Yeah, just taking the technology, putting their branding on it and going with it as their site and not having to pay afterward. So we don’t sell the rights because IP rights is something that we hold for ourselves. But what we do is that we, if we create for your brand, you will have the front end. For example, a few sites that we made, especially in the beginning, they got the front end code. So they can use the built, of course, the backend, the AI, the chatting mechanism, everything else is on our end. But the front end is there. So if we built for them a website or whatever, they take this website, if they find some other technology provider that can provide the same technology, they can go with it. So we don’t hold anybody by to us. If they don’t want to continue or whatever, it’s easy to take your front end code and to go somewhere else. All right. Sounds good. Do you think AI will take over and change the adult industry as we know it and why? I think it’s already shifting. I think it’s a bit of a paradigm shift because if you remember, even when the Internet started booming, everybody knew the Internet will take over. But the serious paradigm shift started when Facebook and the social networks went in. Because today, even if you go, it doesn’t matter what you do or whatever, everybody can check on you in social media, Instagram, Facebook, even HR processes. Today, people checking their personal profiles. So it’s something that wasn’t even in the back of the mind in the beginning of the Internet, but it’s basically the same. It’s Internet. What’s changed? So this is what I call paradigm shift because this shift, because somebody understood, he understood something about Internet. Okay. I can use it also for this. And then he started using it and scaling. And when people understood also the potential, they started writing it today. We don’t know anything else. The social media controls everything basically. So I think this is the same because AI is nothing new. Everybody knows that there is computers are important. Computers change, controlling the world and machine learning and everything else. AI is already something that people know about from the 50s, last century. But today, people actually started using it. And the first that actually use it for commercial term, for commercial use was charge-up-a-t, open AI. They put an open source code for people to start using their AI. And it boomed. And then you had millions of complimentary products. AI that gives you Excel sheets. AI that does design, creates for you design. AI that creates for you templates. AI that creates for you business plans. Whatever you want. There are million tools. Why? Because it was a paradigm shift from the regular way we work to AI. So I think it’s the same. We’re already there. It’s already taken over. And I think as soon as people understand it, it will be better for them. Because in the end, it’s easier to use AI rather to use sometimes real people. But it’s not changing them. It’s addition. It’s not instead of you can never replace a real person, but you can create an avatar of yourself or a copy of yourself. You’re kind of an avatar in the AI world that will do basically things you wanted to do, but you don’t have time. So it’s complimentary. I don’t see it as a threat. And I think it’s already there. Okay. What’s the most interesting fact about AI that you’d like to share? Look, there is a term I’ll call probably, you know it from physics, called singularity. And singularity means that there is a point where it’s endless. You cannot go beyond this point. You cannot go back already. When you go to this point, you cannot go back. So because the potential of AI is limitless, I think, and we are only scratching the surface, I think once we get to this point, and nothing will look the same. So I think people kind of afraid of this, but I think it’s, I understand why people are afraid of this because you don’t know where it can go. But I think it’s only for the best. And I think the potential is limited because it can be used for anything in life. From the simplest action or task you have in checking your bank and giving you notifications, oh, your balance is, you’re in minus, you’re overdraft, bro, you need to stop spending or you’re on a vacation or you’re in the casino or whatever you, I think it’s the potential is limitless. So that’s why I’m saying, I think we’re, I’m not saying we’re close to this. Some futurist site is that they claim that it’s a singularity point of AI will be in 2029. I don’t know why, maybe they know something we don’t know. Yeah, but, but, but who knows, right? Yeah, I mean, AI has the potential for a lot of good and it also has the potential for a lot of bad. It’s like a tool. Yeah. Do you believe that governments need to better regulate AI for that reason? I tell you something, it depends. It’s like weapons. Do governments need to regulate weapons? Like weapons don’t kill them, people by themselves. People use weapons to kill other people, right? So it’s an open question. What we need to do, we need to regulate or I think we need to check the people that use the AI. Hard to do. Of course, of course, but this is the right thing to do if you want to keep people’s rights and their freedom of speech or do whatever they want. Otherwise we’re living in, I’m sorry, China, but you were living in China. I’m not too far away geographically, but certainly along a long way, otherwise. How was it for you to change from what you did before in the AI gaming industry to the adult world? It was a big change for me because it’s totally different. So gaming and dating/adult, it’s both kind of entertainment, but I think it’s a lot of different factors that I didn’t knew. I wasn’t aware of. Like what? Well, for example, the reasons why people come to website or take your product, use a product, the reasons are different. In gaming, the people come to you because they’re either they addicted, either because they like this feeling that a slot or this thrill of putting money in, "Oh, I can win. I bet on something I can win." So this is something. And here it’s different because there is no thrill and there is no addiction. Probably there is addiction. People addicted to anything. It’s been pretty much proven there is nothing as a porn addiction, but that’s another story. I agree with you. I’m just saying that in general, people can be addicted to anything. Oh, yeah. We cannot ban anything. Right? We need to be reasonable. So I’m saying that the reasons for people coming is because it’s not because they’re thrilled about something. It’s because sometimes they need to have their own, I would say, fun time or they want to relax or they just want to watch things that they don’t have day to day. People sit in their gray office in front of their desk, in front of the computer, in front of the Excel, doing reports all day, coming back to the evening at home. Some of them are married happily with children. Some of them not. And the people that are probably not, they have lack of things and this thing basically gives them the freedom. You forgot the main reason that guys go to porn sites and that’s to jack off. I said it. I said, "Fun time." You said it. Okay. Yeah, but yeah. So I think for me, the reasoning is very different and the approach in terms of marketing because I’m heading the marketing and the business is different. So I need to kind of rethink the ways I think about acquiring new clients or approaching new clients and there’s a lot of psychology behind it. Absolutely. You definitely have to appeal to why they would want to come to your site and what is it about an AI porn site that excites them. So what’s the biggest lesson you’ve learned in life? When I learned it in a young age, I think, I won’t give you an example because it’s too personal, but I think it’s trust your gut feeling about people, about different people. Sometimes you tend to think rationalizing. Why would they do that? Or why that? Or why who or why should I not trust them or whatever? And when you rationalize too much things, you forget to trust your gut feeling. And when you don’t do that, in the end, you realize that all the rationalization you did to the situation was wrong and in the end, your gut feeling was right. Then you did the mistake. Either you trust the wrong person and it can backfire or can go really wrong. Either you do a big mistake that costs you a lot of time, money, trust, whatever. And I think that today, like I’m a very rational person, but today, a lot of the decisions I take, business size in general, are based on my gut feeling and my personal understanding of how I see people. It helped me a lot. I tell you, I can tell you from a personal standpoint, it pushed me a lot towards the right decisions for myself. Hmm. Okay. What have you learned so far, by the way, about the adult industry, good and bad? About the adult industry. Well, first of all, I think it’s a very, very, very interesting industry because unlike other industries, things are more in your face. You know what I mean? Because people understand what they are. They don’t try to come with all this seriousness and all this. People are more relaxed. So I kind of like it. It’s more direct approach. I would say more real. And on the other hand, I see a lot more, a lot, I wouldn’t say a lot more, but I think not less people try to fake. Yeah, people are real. Yes. Yes. Yes. So it’s kind of a bit more misleading because in gambling or other industries, I already used to read people how they react and how they are when they’re real or not real. And here it’s different because everything is so open and, you know, so you tend to forget that people are still the same. And I think for me, it’s something that I learned pretty quickly. And I, you know, it’s a bit of a paradox because how, if everything is open and you can speak about everything, about sex, about people doing things. And on the other hand, you’re still not real. You know what I mean? Like it’s a bit of a paradox. Somebody outside of the industry, it’s not, it’s not, for me, it’s not like I was like, "Oh, really? Wow." And I see more and more people from Israel, Israelis, getting into the adult industry. Why do you think that is? Really? You really feel like that’s what’s happening? Yeah, I see. I see a lot of people from Israel. I don’t know. I assume because there is a lot of opportunities in this industry and Israel itself, if you, of course, not talk about Tel Aviv because Tel Aviv is a bit of a bubble, but Israel itself is a bit of a conservative country. And I think it’s a bit of a, it’s the same answer to why a lot of Israel is going to gambling or online gaming. There’s a lot of Israelis in this industry. The same reason exactly because gambling is banned in Israel. So this is also the reason why you see a lot of Israelis travel to different European countries like Romania or Czech Republic and go to the casinos because they don’t have that. Yeah. When I was in Cyprus, where you are, man, I saw so many Israelis over there gambling. I didn’t realize that there was no gambling in Israel. Okay. For the same reason there is no gambling, for the same reason people going to gambling, the same reason they go to adult. What’s the porn industry like in Israel? There is no porn industry in Israel. Like there is, but it’s very small and I think very underground. Interesting. Interesting. So who wouldn’t think with a country that’s that free that that would be a problem? It’s not a problem, but people are very conservative. I tell you something. This is something that people sometimes don’t realize. People, Israel is a very liberal country, sorry, but when it comes to specific values, okay, so values like morals or not being very explicit or provocative or whatever. So people are a bit judgmental. And I think because of that things like this are not going pretty, not pretty not good in Israel. I’m not saying people don’t like it. People are curious about it, but when you do it like publicly, people will criticize you. Interesting. What I see more, I see more Israeli people, not so much on the content side of the business. You’re the closest I’ve seen by the way, but they’re more on the technology side of the business, which you’re also in. Yeah. Well, I’m also on the content side because I’m doing the marketing. It’s not my fault. I love technology, but this is not my fault. It’s marketing, psychology. And that’s why I’m more on content. Israelis try to always to innovate, invent something, to do something new. That’s why they try always to do technology-wise something that there was never been before or business-ized something that was never before. Okay. Yeah, I mean, Tel Aviv, I come from the Bay Area, San Francisco Bay Area, the Silicon Valley. Tel Aviv has got a huge technology sector. Yeah. I was living in Tel Aviv six years before I was... Okay. Okay. Yeah. So, I mean, it’s definitely equivalent when it comes to technology to the area I used to live in. What was your biggest challenge and how did you overcome it? For me, every... When you talk about... Because I’m in marketing, marketing is a very results-oriented field. There is no in the middle. Where you succeed and you get all the praise, either everything is bad and you’re doing a bad job. Yeah, there is no in the middle in marketing. Yeah. And because of that, a lot of times I had a lot of challenges and I needed to overcome a lot of criticism, a lot of judgment by people until I proved them wrong. So I think I got challenges all the time when I went up and when I did things, but in the end results proved themselves. So, you cannot argue with the results. This is true. So, what have you learned about people? I think that this is my... Actually, this is something that I believe in from almost day one, from when I was really small. I’m a very fair person and I would treat anybody or I would talk to or speak or do anything to anybody the same as I wanted to be treated by myself. The golden rule? Yeah, yeah, yeah. You know, sometimes... No, I tell you something. People, when they either they do something that is important or they grow up or grow up, I mean, they grow themselves in their roles or they become owners of companies or whatever, they tend to forget that even if people work for you, they still can work for somebody else. Don’t own them. Realize that. And I always treat people as much as I wanted to treat myself if I was in their position, if I was in their shoes and everything I say, everything I do, I always think, "What would I see or what would I expect if I was in their position?" And to be honest, it never let me down. Even now in this company, I got reviews from my peers and from colleagues and people that work under me and in my team that they see me as a leader. And this is because I never put myself above them. I always treat them fairly. I expect from them what would I expect from me, no more, no less. And I think it’s fair. Do you request reviews from your staff? We do. Oh, that’s good. That’s good. First, I’ve heard of that. Really? Well, I’m sure it happens, but I haven’t heard it before. No, no. I think it’s important for a company. We do it on a almost monthly basis, but we also have once a quarter review and we chat what people think and how they feel in the company and what do... It’s very important. It’s like checking the weather. If it’s storm outside, you need to be prepared. Yeah, I’ll have to start doing that. I’ll have to start asking my staff, "Hey, Bruce, what do you think of the boss?" "Oh, the boss is great, Bruce." That would be my company. It’s kind of simple. Well, Leon, I’d like to thank you for being our guest today on Adult Style Broker Talk and I hope we’ll get a chance to do this again soon. Sure. Thank you very much, Bruce. Thank you. My broker tip today is part 10 of what to do to make your site more valuable for when you decide to sell it later. Last week, we talked about what information to give a potential buyer and what determines the value of a site. We’ll continue that today. If a site hasn’t been monetized, then it’s all about the amount and the quality of the traffic. If a sale is based on traffic, it will be a multiple of what the traffic would sell for on the open market. What are the sources of traffic? Direct traffic, search engine traffic and review traffic are the most valuable? Tube traffic, the least valuable. Is the traffic reliable and sustainable? What is the traffic history? In a rare case, the valuation will be based upon revenue. The same factors apply to that as a profit, but of course the valuations will be lower than those of profits. How old is the website? Is the domain a dot com or something else? Dot com is still king. How many inbound links are there? How much staff does it take to run the site? How many email addresses do you have? In the case of a dating site, this is very important. Another factor can be the reverse engineering cost. How much would it cost to build a site from scratch and drive the same amount of traffic to it and how much time would be involved? What is the lifetime value of a customer on the site? Next week, how to buy a website. And next week we’ll be speaking with sex worker rights advocate, Mariah Grant. And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest, Leon Urriel of Violix.ai. Talk to you again next week on Adult Site Broker Talk. I’m Bruce Friedman. [MUSIC PLAYING] [END PLAYBACK] [BLANK_AUDIO]