Adult Site Broker Talk Episode 49 with Shakun Sethi of tickle.life

0 (7s):
This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where every week we interview one of the movers and shakers of the adult industry, and we discuss what's going on in our business. Plus we give you a tip on buying and selling websites this week. This week we'll be talking with Shakun Sethi of Tickle dot life.

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1 (1m 25s):
Now let's feature our property of the week. That's for sale at adult site broker, internet.com. The ultimate internet domain is now available, and we are proud to list it. The domain gets 6 million unique visitors a month. This domain can be used for any of a number of uses. The opening bid is only $35 million. Now time for this week's interview. My guest today is Shakun Sethi, the founder and CEO of tickle.life. Shakun thanks for being with us today on adult side broker talk, thank you so much, Bruce, for inviting me and letting me put across the message resonates with I'm so excited and really, really looking forward to talking to you today.

1 (2m 10s):
As my now tickled out life was started as a quest to find the right sex toy. They spent two years looking for the right people to talk to. This is what led to the creation of tickle.life. In 2019, the company is based in San Francisco, tickle.life is the world's first discovery platform or sexual wellbeing meets lifestyle, tickle.life intend to not just normalize conversations around sexual wellbeing. They want to become a safe and responsible platform that furthers industry interests and sensitizes the society about sexual needs and possibilities. tickle.life believes in promoting a sex positive environment that is safe, inclusive, free of judgment, and that respects your privacy.

1 (2m 56s):
Now Shaq Coon is the founder and CEO of tickle.life. She has over a decade of experience and community management, international communications, brand management, and digital media. Inclusivity is paramount for her. And that is evident in her work. She supports fundraising for various social causes and supports various NGOs. Now let's start out with the basics. What exactly is tickle.life?

2 (3m 23s):
What are you trying to do with the google.life is create an ecosystem where it becomes easier for people to discover, not just things about sexual wellbeing, but also for the industry to discover different resources, different infrastructure, different, you know, partners that they can be looking out for. And hence we call it a discovery platform. We just want it to be, we just want the industry as a whole. We just want the messaging of sexual developing, discoverable all across the world.

1 (3m 55s):
Okay. Is it more, is it more of a B2B or a B to C platform?

2 (4m 2s):
We are more of a B2C platform, but what has happened is because you would know, and all the listeners would know because from the industry, they just realize that it becomes very, very difficult to go into the market because of shadow banning, because you know, there are platforms which are not sex positive. So even when we had to Cru, it became very important for us to go out and create those products and services so that we could grow. And while we were doing this, we just realized that, you know, we just can't keep them to ourselves. We would have to get them to the industry as well. So technically we are still B to C because we are trying to grow, but we do understand while we are doing it, we are creating services.

2 (4m 45s):
We are creating technology, which will help the industry as a whole. And we've started giving it out to the industry as well.

1 (4m 53s):
Okay. If I go to tickle.life, what am I going to find? There

2 (4m 59s):
You go to find over 350 collaborations between industries, between individuals academicians, between influencers, what talking about sexual wellbeing all across, and that's what is shown to the end-user. Second thing. What you're going to see is you're going to find the biggest listing service of sex, positive podcasts in the world. Third, what you're going to find is you're going to find the services that we were talking about, which via using and which we want to give to the industry. Like we became the first podcast hosting service, which was completely sex positive that has not happened before, because if it was really look at any of the services that are available, they will always have a cave.

2 (5m 47s):
It in their terms and conditions that if suppose something goes explicit or suppose something, which, which the team things, or the legal team, things that is is, is not, is this is, you know, related to sex. They would not allow it, or they might ban it. That's going to be coming to, you know, it doesn't matter if you use a dome like adult, it doesn't matter if you use the term like sex as long you're talking about something, which is related to your wellbeing for the user's wellbeing. We are. Absolutely. Okay. So I'm alteration works in a completely different manner. We are never going to shut. And you just, because you're talking about sex, because we created the service for ourselves and we have a sex positive podcast.

2 (6m 29s):
Right,

3 (6m 30s):
Right. Yeah. It's, it's kinda like so many vendors that we have to deal with in the industry, whether it be banks, processors, social media platforms in general, it seems like more and more and more they're they're banning adult come.

2 (6m 51s):
Absolutely. And you know, that was the thing because when we started, so me and my co founder, we come from the startup world and we never understood like, what exactly we were trying to resolve or solve. We just knew that this is what we wanted to do. We wanted to make sexual wellbeing discoverable to see, we actually put the, there are two main problems in the industry right now industry, or in fact like industry would be a wrong term. I would say in the world, number one is it's difficult to discover, like click you actually just, just informed people about who I am. And it took two years to find the right people. Just imagine if I desperately needed somebody.

2 (7m 32s):
It just is a deterrent to my growth as a person. Yeah. So what, number one is discoverability. And you know, the reason why the discoverability is an issue because of shadow banning, because other platforms, and we don't even say that those platforms are doing something wrong. That's their market, that's their business. So we are not there to point fingers at them, right. Because that's, at least, at least we are not taking God. Like you just believe. Yeah. We just think that this is an opportunity to work and they would never ever understand what exactly we need that only we can understand now as an industry.

3 (8m 10s):
Okay. Now you're from, you're from India. How sex positive and open are they there about all this?

2 (8m 18s):
Yes, it is. Somebody was asking me this question and I see a very, very interesting change happening. So India is right now in the stage of awareness. And we're just talking about sexual wellbeing. I'm not talking about a adult toys being sold, the consumption of content. I'm just talking about as the, as, as the, you know, like how we have evolved, it's still at the first stage of awareness and that's when the exploratory stage comes. So I would just say that, you know, we had at the first stage, but, but people are getting positive. It's divided into two, some cities, some population is really evolved that really want to talk about things like we do have different rooms set up on different platforms on our platform.

2 (9m 7s):
And we do see that people from India come, they ask questions and they have genuine relevant questions they have relevant needs. Yes. So I'll just say that, you know, we are still at the awareness level because a lot of them on an average are related to what is this, rather than opt to use this. So, so that's a positive input. It's just like, it will take a lot of time. But if you really think about it, even if there's a very small percentage of people who are ready to explore, the population is so high, that it would be equivalent to, you know, maybe like population of another country altogether. Yeah.

3 (9m 48s):
Yeah. The, the old, the old world is still coming to grips with things happening in the news.

2 (9m 55s):
Yeah. And I just think that, you know, people, especially during COVID, it just gave a very big opportunity for people to explore and to ask themselves what is happening, what do I want, you know, rather than what somebody else would want, or what would people think, because you're just, you're stuck inside your house. Then you start thinking just about yourself. So the time the, the biases that have been created with the adult industry or sexual wellbeing industry has a lot to do with the taboo and the devil comes from the society. So when you're already doing, you know, like not a part of society anymore, thanks to Kobe that what are you going to do?

2 (10m 36s):
You're are going to start exploring yourself. Yeah.

3 (10m 38s):
Yeah. It's, it's, it's pretty male dominated there.

2 (10m 42s):
And what in India mainly dominated as the industry?

3 (10m 46s):
No, I'm just, I'm just talking about, I'm talking about the society

2 (10m 50s):
Or, or

3 (10m 51s):
Is that, or, or is that not the case anymore?

2 (10m 54s):
I would just, I would just say that, you know, it's just not India because, because when, when you just started, like, at least when I started being a woman and I just thought that, you know what, Oh, you know, there are these problems which happen in India. It's a male dominated country. You know, people would not talk about sex. People would be very judgmental if I go out and tell them that, you know, this is what you're getting into, when it's completely completely about sex and sex, it will be, people are gonna judge me. But interestingly enough, that did not happen. Yeah, absolutely. It's, it's really, really good. Like I spent two years just to think that, am I ready for this?

2 (11m 36s):
I think I should not have used those two things just to think I should have just done it. Yeah. And the same kind of experiences I'm also experiencing across the world. Right. So it's not very different. The only difference is again, the inquisitive newness or the level of understanding, or the level of doing it's, it's a bit less because there are greedy communities, there are kinky people there everything's happening, but it's all hypergraph

3 (12m 7s):
Everywhere. Yeah, yeah, yeah. Of course. Of course. Yeah.

2 (12m 10s):
It's more on the ground help. That's how I,

3 (12m 13s):
And, and through it, a lot of Asia, maybe not as much here in Thailand, but to a degree, it is, there's still a lot of traditionalism. And now obviously you're in your infancy with the platform. What are your plans for the, for the

2 (12m 31s):
Based simplifying something, which is, which is very obvious. And which has to be done is to bring anybody and everybody who is in the sexual wellbeing industry together. Because as we do not come together, we would not be able to make the impact that it's needed globally. So it's about, let's create a community, let's provide information, which the end user or your customer or people who are really looking out for it and even not looking out for it get, so once that is done, there are so many things that can be done. But like, if you just think about from the revenue point of view, we are maturing into, like I said, that we have started providing a lot of services, which we were using or which we are using or which we will be developing for the industry.

2 (13m 17s):
Yeah. So it just makes it easy that, Hey, how do you work on it? Or what is the difference? Like a base model example, when we had to hire somebody internally for search engine optimization, it took us so long to find the right people, because they did not understand. They would categorize us as somebody who is running upon site because the keywords are similar because they don't know. It's just a very, very niche understanding. And then we started creating that capability internally. And that's how we also are in a position to say that, Hey, do you need SEO? Which is for your industry, come let's, let's have a chat.

2 (13m 59s):
Let's see, how do we make it happen? Same thing goes with the podcast hosting service. Same thing goes with in future newsletters, like our new setup, whenever we send. And most of the other people who would send, they would go in span as does not. Unless you feel like you flagged it, that it has to go in spam. It would not. And our open rate is 20%, which is even further consumer. Good. Yeah.

3 (14m 25s):
I've got, I've got, I've got a guy that does it for me and I pay him well. And yeah, I get those kinds of open rates too, but it's not easy. And you better be.

2 (14m 37s):
Absolutely. And now that we have created that system and it's all automatic and on top of that, we actually are trying to make the industry self sufficient, that he will take a few classes. We'll take a few, you know, like coaching for you. How do you make that email that does not go to the spam? Yeah. So it's more of a handholding because that's how the community works and you have to help each other. So it's just not about, you know, this like, Hey, you know what? You pay us money and we will do it. Let's do it together. So that if tomorrow you want to start doing it on your own, you can do it.

3 (15m 11s):
I'll be in that. I'll be in that class, sign me up.

2 (15m 17s):
You're launching it very soon. I'll show you as a team to send you an email, but, but that's what we want to do. Like I said, that, you know, everybody has to work together and everybody can not work together. If you're just thinking of yourself as a tech company, we don't want to think of ourselves as a tech company. You want the change to happen. We want another front to be created, which is a sexual wellbeing trend. So that tomorrow, whenever I have kids and if they go, they do not have to be ashamed or they do not have to know or say that. I don't know.

3 (15m 50s):
Fantastic. And now how are you finding the intersection between content and infrastructure

2 (15m 57s):
Phase in blue and basally done? I'm just being more than steel. It's not, but still, so what we do is we start, we have, our content is more like an aggregator platform, right? So people who are writing content onto their platforms or have, have a lot of content, which is just lying around or, you know, or it's completely completely hidden on, on the Google ranking. We ask them why don't we start showcasing it on to our platform. So we actually ended up creating micro sites for everyone. Nice. So when microsites are created, that's one part second phase, it is, we would also ask a lot of those people because we're also providing traffic to give, you know, new content pieces, because we also have to work on the SEO part.

2 (16m 47s):
You need new content, you need old content. You need people to actually, you know, there are a lot of questions that keep on coming. So we need content created from that angle. So a lot of people also provide the new content pieces, especially who do not have blocks. And the third is what tickled.life provides. So we also provide content onto the farm as, as a, as an entity, we do not provide like, Hey, you don't want it's us so we can put anywhere. We also have a microsite for us. So it becomes like multiple microsites and those microsites can be used any way. You can, you can use it to publicize yourself. You can use it just to showcase your work experience.

2 (17m 28s):
You can use it to showcase what kind of writings you have or what, what process you have from the industrial point of view. Same thing we do with podcasts. So anybody who hosts a podcast or do also is also gets a microsite so that Microsoft will have all the links of all the different platforms that you are on. Usually we share on four, but with a lot of people, they just ended up saying that, Hey, you know what? I get traffic from an XYZ platform. Can I showcase that also? Which is absolutely fine. And we can do it. So that's that. And the third and the last one is, but when listing a lot of podcasts and a lot of video content platforms, so they also get the micro-sites.

2 (18m 11s):
So suppose if tomorrow you list your podcast on decal.live, which I would love. If you work, you have over like 300 plus podcasts. Yeah. So you get, you know, like you actually get a microsite and that micro-sites looks pretty, you know, it has explanation because you just keep on asking people, Hey, are you on Spotify? Are you on iTunes? Suppose if I was not on iTunes and you share Spotify link, I would never go. Right? But here, all the links are together. You did not have to go and work on creating your website care of it. It just becomes like a big, big marketplace that your details, people can connect with you on your social networks, on your email, on tickle.life.

2 (19m 0s):
And that's how it actually ends up, you know, maturing into that's the content. Have

3 (19m 5s):
You ever been told? You're a very good salesperson.

2 (19m 9s):
No.

3 (19m 10s):
Okay. Well, I'm telling you, and I'm a good sales person myself. Now your platform says you have over 350 collaborators. Please elaborate on these who these people are. And maybe you can highlight some for us.

2 (19m 25s):
So three 50, what we did was we actually sat with people with advisors who are from the industry to identify what are the different categories, which people look out for. So it could be like, you know, age wise, it could be interest wise. And once we did that, we started identifying people who are writing or who are talking on those fields. So, so like we have Dr. Lee Phillips, who's writing about disability. Hm. You know, sex and disability. If suppose somebody comes and they look out for it, they know that, you know, they can, they'll just go and search because it's like a search engine. You go search, you might find writings by leaflet.

2 (20m 7s):
And once you do that, you'd start connecting with that person. We do have few, we actually have a bond site.com, which is a woman Cedric.

3 (20m 18s):
Oh, yes. I know her and her husband. Yes. Yeah. Collins. Colin's been on my show. I just, I'm waiting for Angie to reply to my emails. Maybe she'll hear this.

2 (20m 32s):
I think the grade and what has happened is a lot of people in, at least in India have started understanding. And you know, they, they have been times when I've been on some rooms, like live sessions, and they've said like, Hey, be VSP, soul dotcom, you and I'm woman. Do you think this platform is for me? Should I go, should I check it out? So that actually directly indirectly helped them.

3 (20m 55s):
Oh sure. Oh, sure. They've won what? They've won many awards. That, that site. Yes.

2 (21m 1s):
Yeah. The, the, the, the, the music, I don't have words.

3 (21m 5s):
Yeah. It's fabulous. It's a fabulous.

2 (21m 9s):
Absolutely. Then we have your toy because like production houses, we actually have few other content platforms as well. Who are our partners? You know? So it's just all across, all across the, the fields. So sometimes, you know, I actually like, you know, how do you play roulette? I just go onto the platform. And I just type a random dome that have gone across, because I'm also learning about sexuality. And interestingly enough, you end up finding at least one multimedia piece that could be a podcast episode. That could be obedient. That could be a content piece. That could be an expert. So you end up finding something at least happening there.

2 (21m 51s):
And that's, what's fabulous about it.

3 (21m 53s):
Cool. Cool. Now tell me some more about you. We D I, I did a pretty lengthy bio. You've done a lot in your life. Tell me some more about you.

2 (22m 4s):
I'm more of a crazy person. If I think that, you know, there's something interesting happening. And if there are a lot of questions that needs to be explored, because every question and every problem has a solution, and that's how I think at least I'm so crazily, happily involved with the colored lines, because there are so many, but every problem has a solution. And that's like the fun part here. I'm from India. I love traveling. I travel all across the world. I don't even need anybody and just school and travel most of the time, pre COVID and hopefully post COVID.

2 (22m 45s):
You might find me sitting in a cafe all by myself and looking at people. And that was actually like the fullest idea or the full question for sex or for sexual wellbeing started in a cafe when I was just looking at people and watching something, watch porn on the phone. And I was just like, Oh my God. You know, he's so happy.

3 (23m 12s):
I hope, I hope, I hope both his hands were showing, but anyway,

2 (23m 17s):
Yeah, it was a Starbucks.

3 (23m 19s):
Ah, well, you never know. I've heard it done on an airplane, so you just never know.

2 (23m 25s):
Yeah. Okay. You've completely spoiled this memory for me now.

3 (23m 30s):
I'm sorry. I'm a guy. I'm a guy. I can ruin anything.

2 (23m 35s):
I was just focusing on the phase and the thing, and they're all so happy, but, but yeah, so, you know, that's, that's what exactly who I am. Yeah. I come from like a very interesting region in India, which we've seen a lot of ups and downs, political upheavals, and that's exciting as well in a way, but that actually makes you more evolved and understand integrities and understand the life is really, really important. Yes. I was in Netherlands for awhile. That's where I did my post-graduate graduation and a lot again, what.life is doing.

2 (24m 16s):
And my interest in sexuality comes from there. That was the sex toy shop for you and having fun living life finding solution. I'm pretty, pretty sure we will be able to create the big ecosystem as the full front, which this world needs, which all of us need.

3 (24m 37s):
Absolutely. So talk about the sexual wellbeing industry. The difference between that in North America and in India, we talked a little bit about awareness, but how's the sexual wellbeing industry different.

2 (24m 55s):
Okay. So in India, if I stay, if I start, the rules are pretty ambiguous, we do have some adult stores online. We do not have offline. We do have people who are working for sexual wellbeing. We do have few counselors. We do have few therapists, but it's still at a Bay nascent stage. People are buying toys. People are excited about toys, but still, you know, like they are skeptical about them. Like even for somebody like me, it took me a lot of time to accept if I'm staying with my parents, because a lot of people still stay with the parents. I would not want a sex toy coming for me. Yeah. Yeah. So

3 (25m 35s):
I don't think, I don't think many women would.

2 (25m 38s):
I, I th I think, I think it will also be for men now because like, you know, a lot of men also stay with their parents. They don't want somebody else opening, you know, it's just awkward. Yeah. So that's happening in India. People are still be quiet about it. People still want to talk about it, but they do not know how to talk about it. So the industry here is baby. Nice. Sure. They're just like three or four major players. Yeah. But that's actually an opportunity as well, because they, they get to like, you know, get the maximum share and whatever they say, people listen. So if I come down to North America, it's already a matured market.

2 (26m 19s):
Yes. But here, the problem is that there are so many things, so many people are doing, there's still adore to focus. And that actually happens because of the problems. Yes, yes. Yeah. Even for us, we would just like, you know, we would just go from one platform to another, to the third platform, to the fourth platform, just thinking, Oh my God, we need people that can think is it w what at least we see, or we've identified is that what really needs to be done is just to focus on your identity rather than, you know, taking care of things like tech, taking care of things like publicity, because if your identity is created, then things work out, which is missing right now because there's so much to do.

2 (27m 6s):
And, and it it's, it's, it's crazy. Like, you know, even like banking is so difficult. Something which, which I don't know, a lot of people will agree is I still think we have to work together, which is happening, but it's also not happening. Because if, if we have problems with Instagram is still focusing most of our energy on Instagram a lot. Yeah. And what if like tomorrow just goes off like fuels habit, Instagram account, don't get, don't get me wrong. But the thing is, we know that we can not spend more than 20 minutes per day on this, because what will happen? Like if tomorrow they just take it off.

3 (27m 45s):
Yeah. And little by little that's that's happening in adult, what services are you providing to the sexual wellbeing industry?

2 (27m 58s):
Like I said, one is the podcast hosting service, the world's first sex positive podcast hosting. So is that will be better because why, I mean, why not other people? And it looks super cheap. We've just made it a point that it is be just to take money for the solvers and for the tech, rather than making money out of it. Because this was not like a revenue model for us. It's more to do with what can we do? How can we bring more people together and more people safe together. The second one is we've started with the SEO service. The third one that we've started, like I said, like about the newsletter, but it's just not about disseminating newsletters. It's also about how do you actually draft newsletter?

2 (28m 40s):
How do you actually send them? How many times you are supposed to send them in a month, in what way you're supposed to send them. So it's more of an amalgamation of coaching plus the deck together. And we've also started working with, which has just launched. And it's just with like, you know, two or three people. And it's also going to be like a course is about how do you use different marketing platforms, which actually has your target audience rather than Instagram or Facebook. They do not, but there are platforms which actually is right for you, which is not going to ban you if you know how to work on it.

2 (29m 22s):
And that's how we actually grew. And because we did not spend even a single penny on advertisements ever. And so we want to let you know, take this up also, but there's also something very interesting that's going to happen based soon. So we have a course, a very small course about back to basics, which was created for the end users, was that when you're talking about basics, build to do understand that in the adult industry, people who are actually selling the toys outside and the products outside, they might know about the product, they might know about how to use it. But sometimes they do not know, or they do not have enough information about a person's interest and anatomy.

2 (30m 10s):
Right. And when you do not know that your sales would always be less than it could have become, it's true because people want to go to a counselor and then take a suggestion rather than just going to Salesforce and launching the school's Vegas soon, just for the production industry that, Hey, this is a course, that's done bio credential. You're going to get certification. It's been done and created by somebody who's in the industry who is working in those sexual wellbeing industry as well has sold toys also is qualified enough, has all the right certifications. So that's something that's going to happen baby soon. So we are just on the verge of closing the gone dent.

2 (30m 52s):
And it's going to be like a long course, because we just want, whoever becomes, whoever is ready to actually go and sell, should be made to feel as if that person knows the person and is closer to being a counselor rather than just shoving off sex toy in somebody's face.

3 (31m 12s):
Yeah. Yeah, no, I get that. I get that. What are the biggest concerns you have as a sex tech founder?

2 (31m 21s):
The biggest concerns. One is investments. People are investing. No doubt about that, but still there are there, aren't a lot of people who are agendas, you know, the right people. Yeah. Second is obviously the tech part because we are creating things, but somewhere, some, you know, down the line, things are closed. How far can we take it thought? And I think which actually nullifies the first two is why is the industry overall? And, and I don't mean just like sexual well-being industry or just the adult industry, or just the admissions, why everybody's not together, why everybody is working in silos, because if you're working in silos, things that aren't going to happen, we need to work together.

2 (32m 5s):
And it is still missing, which I think is the major reason why a lot of such negative laws, Abbas bars, or such negative things happen, or if you're not able to actually scale the level of which we could have scaled. So I just think we have to have to have to work together. We have to figure out synergies and there are electric thousands of synergies. It's not even a puzzle.

3 (32m 29s):
It sounds like this is going to kind of morph into as much of a B2B platform as a B to C and in my hearing you're right. No,

2 (32m 40s):
It still is going to be a B2C platform because if you are not a B2C platform, we would not be in a position to resolve and find solutions could be, to be true. So it can't, it can't be just a B2B platform because then we just become,

3 (32m 56s):
I didn't say plus, I mean, I'm sorry. Sorry. I didn't say instead. I, I said, it sounds like, it sounds like you're also going to offer a lot of B2B service.

2 (33m 7s):
Yeah, absolutely. So, so it might work like, you know, two different. It is actually right now, two different verticals in the team. So it's the tech team, which is creating for us as, as a tickle dot light. So tickle.life is also like a client, you know, content or the B2C is also a client. So how do you make tickle.life grow while you're making us grow? How do you make all those people who are a part of us grow? So whatever is needed for that is what tickle guard life will be creating. So if it is tech services great, if it is courses great, if it is EDU deck great. If it is sex education, great, we will do it so that the industry groups together.

3 (33m 51s):
Hmm. Okay. Yeah. And you know, one thing, one thing you're going to find the longer you are in this industry, there actually is people are, I wouldn't say that. I think competitors do work together here and they're, they're happy to work together. There are exceptions. Okay. There's always going to be, exceptions are always going to be that guy, you know, but the people in our industry do tend to work together. Now we're trying to get them to work more together and to solve a lot of the issues we have with the mainstream platforms and things like that.

3 (34m 32s):
That sounds fantastic. And I, you know, I certainly welcome and I'm sure the industry will welcome any help you can give in that regard.

2 (34m 40s):
Absolutely. I'm just an email away. We can get on a call. We can talk I'm, I'm learning. And we, the entire team, of course. And we're just like, you know, like when you talk and then you just start understanding, Hmm, there's something interesting. Let's see, you can do it. We have a problem. We actually sometimes end up sending emails to other people that, how did it resolve this issue? It's just not one site.

3 (35m 6s):
Well, people will help. People will help people. People certainly do help because we're really all in this together. Are you is tickled out life. Are you planning on attending events in the industry?

2 (35m 18s):
Oh, we did few last year. Or do you know you did then like women or sex date? We did it again. Sex tech.edu. We did it. And there was another sex tech.com. We did it then. So this year we are open. We would love to

3 (35m 35s):
Go to go to some B2B shows and

1 (35m 38s):
I can advise you on, on some good ones to go to. Yeah, you need, you need, you need to get out there and meet people should Coon in our, in our industry and in the B2B shows because that's, I think that's going to be a, the secret sauce for you. So, so let's say five years from now, where do you see life, you know, at what do you see it becoming that it, that it might not be now.

2 (36m 9s):
We want to, we want to reach 10 million users month, month. Wow. It's, it's just simple, humble. That's

1 (36m 17s):
Nice. But I mean, what do you see being different about the platform five years from now?

2 (36m 22s):
See, that's something that, you know, that we can predict. So because of this industry, but we do, would that be it on the right pants? Now we have experimented a lot in the past one, one and a half feel about what works, what does not work. So in a way to, to finally say that, you know, in five years, this is what we are going to be, might be something which is not there. But if I still have to put what we are envisioning, we are envisioning that whenever somebody is looking out for anything to do with sexuality, that means looking off the resources, looking out for people, looking at the industry, looking at the content, looking out for products. So maturing into a big marketplace while remaining a discovery platform is what we envision to happen in five years.

1 (37m 7s):
Okay. Okay. Fantastic. Shukui I have no doubt. And I'd like to thank you for being our guest today on adults. I broke her talk and I hope we'll get a chance to do it again really soon. Thank you. Thank you. My broker tip today is part six of what to do to make your site more valuable for when you decide to sell it later, here's more information on what to give to a potential buyer. How well has your content been protected from piracy and what steps have you taken to protect your content? Are you using a piracy take down or monitoring service? These are important facts to know what promotional tools do you offer to your affiliates?

1 (37m 49s):
The more tools you offer, the more successful your affiliates will be. What is your traffic breakdown by country tier one countries like the USA, Canada, the UK, Germany and Australia are the most preferred add in anything else that will add value to the sale of your property that you can think of such as what custom scripts do you use? What content management system software is on your site. Do you use billing or affiliate software like gnats or MPA three? What is your retention rate? How you retain your members is of the utmost importance. How many joints and rebuilds do you have per day? Do you buy advertising? And if so, what kind can your content make more money in the DVD or VOD markets?

1 (38m 34s):
Or have you already advantage of this opportunity? How much did you spend to produce or buy the content that's on your site? What do you believe the content is worth now what's special or different about your website? How is it unique? Make sure to include a list of all of the websites you're selling. In addition to any domains that come along with the sale. Is there anything that adds value to the sale, provide them with any additional information upon request before giving a buyer, any information, have them sign a nondisclosure agreement. If you use a broker, the NDA will be provided for you. Good brokers, like, Oh, I don't know. Maybe adult site broker have a large resource of potential buyers that are looking for properties just like yours.

1 (39m 21s):
And they know how to deal with potential buyers. They will also negotiate the terms of the sale, such as price and any payment terms before closing the sale, find a good escrow service to make sure that both the buyer and the seller are protected. We have those resources. Of course, we'll talk about this more next week. And next week we'll be talking to Andreas Bischoff of the TES Affiliate Summit.

0 (39m 48s):
And that's it on this week's Adult Site Broker Talk. I'd once again like to thank our guest Shakun Sethi. Talk to you next week on Adult Site Broker Talk. I'm Bruce Friedman.